How AYBL Advertises on Meta

# Ad summary This ad showcases two AYBL hoodies with an offer of up to 60% off sitewide. # Brand positioning AYBL (short for "Always Believe In Yourself") is presented as a premium athletic wear brand focused on gym and fitness apparel. The brand appears to occupy a space for athletes who value both style and substance in their workout gear. Its products are shown as fashionable enough to be 'favorite gear,' suggesting the brand strives to be seen as more than just functional workout apparel. The focus on a wide range of shades pushes against the idea that athletic wear must be limited to basic or neutral color palettes, and implies an emotional, confident brand aesthetic. # Product The ad features AYBL hoodies, specifically designed as athletic wear. The hoodies are available in multiple colors, with the ad showcasing a heather gray and a maroon version. Both feature a large 'AYBL' logo across the back. The ad positions the hoodies as essential for fitness enthusiasts who want to stock up on every shade. The ad overcomes a potential purchase barrier by offering up to 60% off sitewide. # Visual style The ad features a studio-shot image with high production quality. The visual motif includes a flat lay of the product. The image treatment appears to use color grading to enhance the tones of the hoodies and the background. The typography is large and bold, integrated into the image. The style is native to social media, designed to catch the eye in-feed. # Hooks Headline: YOUR FAVOURITE GEAR # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Up to 60% off sitewide: Suggests affordability and incentive to purchase # Benefits - Stock up in every shade # Features - Hoodies - AYBL logo on back - Multiple colors/shades # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image conveys the brand's perspective, showcasing its products and promoting a sale. # Storyline - The image opens with a dark backdrop, showing a gray and a maroon AYBL hoodie with the 'AYBL' logo on the back. The intent is to immediately showcase the product, highlighting its style and the brand. The audience is experiencing this from the brand's perspective, viewing the hoodies as desirable athletic wear. - The image transitions to the text overlay stating, 'YOUR FAVOURITE GEAR UP TO 60% OFF SITEWIDE STOCK UP IN EVERY SHADE'. This aims to entice viewers with a discount, urging them to purchase multiple colors of the featured hoodies. The message is delivered from the brand's perspective, promoting the sale and product availability.

# Ad summary This ad features only the brand's logo on a white background. # Brand positioning This ad does not convey any explicit values, tone, or lifestyle associated with the brand. The brand's name, 'AYBL', is prominently displayed, serving as a clear identifier. With no additional elements present, the brand appears to be focusing on simple brand recognition through a minimalist visual approach. # Product There are no products shown in the image. The ad focuses exclusively on brand recognition using the 'AYBL' logo. # Visual style The ad employs a minimalist aesthetic with high production quality. The visual motif is clean and straightforward, consisting solely of the brand's logo against a white backdrop. The image treatment is neutral, with no filters or color grading applied. The typography is large and bold, emphasizing the brand name. The overall style is simple, creating a scannable and attention-grabbing presence in the feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its name prominently, aiming for immediate recognition. # Storyline - The ad presents the 'AYBL' logo in large, bold lettering on a clean white background. The brand is establishing its presence with a simple and memorable visual cue, intending to enhance brand recognition.

# Ad summary This ad promotes AYBL clothing with a discount offer. It shows a man flexing his arm with a cupcake photoshopped on his bicep, promoting the idea that you can enjoy treats while still being fit. # Brand positioning AYBL (acronym shown on the man's top) positions itself as a fitness apparel brand catering to individuals dedicated to achieving their physical goals. The brand leans into a balance of discipline and enjoyment, suggesting that fitness enthusiasts can indulge in treats without sacrificing their progress. This approach implies that AYBL aims to break away from the restrictive and overly serious tone often associated with fitness brands, offering a more relatable and balanced approach to health and wellness. # Product The ad features AYBL athletic wear, specifically a black sleeveless top worn by the model. The top appears to be made of a performance fabric designed for workouts. The focus of the ad is not on a specific product feature but rather on the overall brand positioning and a sitewide sale, encouraging viewers to shop the entire AYBL range of fitness apparel. The ad promotes AYBL as a brand that understands the importance of balance, allowing customers to enjoy life's pleasures (like cupcakes) while staying committed to their fitness goals. # Visual style The ad has a humorous and relatable visual style. The production quality appears to be casual, possibly shot on a smartphone. The use of a cupcake photoshopped on the man's arm adds a playful touch, disrupting the typical serious tone of fitness ads. The typography is bold and simple, ensuring readability. The overall style feels like it's designed to be attention-grabbing and easily scannable in a social media feed. # Hooks Headline: UP TO 60% OFF SITEWIDE # Funnel stage Bottom of funnel (Conversion) # Pain points The ad taps into the common frustration of feeling overly restricted by diet and fitness regimens, which often require sacrifices that are difficult to sustain long-term. This can be inferred from the cupcake sitting on the man's bicep, suggesting that one may still be fit while enjoying their favorite foods. # Value propositions - Shop now at discounted prices # Benefits - Discounted price on athletic wear # Features - Up to 60% off # Call to action SHOP NOW AT AYBL.COM # Social proof - None used. # Point of view - Brand: The ad provides a humorous visual of fitness paired with food and promotes a sale on the brand's website. # Storyline - The ad opens with a man flexing his bicep. This grabs attention by showcasing physical fitness, which is the area of interest for the advertised brand. - The image then shows a cupcake photoshopped onto the man's bicep, contrasting the idea of fitness with a less healthy treat, suggesting that viewers can still enjoy such treats while still being fit. - The ad text promotes a sitewide sale of up to 60% off and prompts users to shop now at AYBL.com. This reinforces the intended purpose of driving sales to the brand's website.

# Ad summary This image ad showcases AYBL fitness apparel and advertises a sitewide sale of up to 60% off. # Brand positioning AYBL (Always You Before Life) is presented as a fitness apparel brand focused on providing comfortable and stylish clothing. The brand name appears on the clothing items, subtly reinforcing its presence. The apparel shown includes t-shirts, hoodies, and shorts, implying a range of athletic wear. The brand's identity seems aligned with a lifestyle of fitness, comfort, and understated style. The focus on a sitewide sale suggests a push for accessibility and value, aiming to make quality fitness wear more attainable. # Product The ad features a range of AYBL fitness apparel. There is a gray t-shirt with an intricate graphic design. A light gray, oversized t-shirt with "AYBL POWER CLUB" (on-package label text) printed on it. A black t-shirt with the letters "AYBL" (on-package label text) across the back. A navy blue hoodie with the brand name embossed on the chest and a pair of gray athletic shorts. The variety suggests options for different workout styles and personal preferences. The clothing is presented as comfortable and fashionable. # Visual style The visual style is clean and modern. The lighting and dark background create a visually striking contrast, drawing attention to the apparel. The presentation is simple with the clothing items arranged in a floating display, giving a high-end feel. # Hooks Headline: UP TO 60% OFF SITEWIDE # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Up to 60% off sitewide provides clear value in the form of cost savings. - "THE FIT YOU NEED. THE DEAL YOU DESERVE." indicates that the clothing is both necessary and a worthwhile purchase. # Benefits - THE FIT YOU NEED. - THE DEAL YOU DESERVE. # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, presenting the apparel and the sale from the brand's perspective. # Storyline - The ad showcases a selection of AYBL apparel, presented as a visually appealing display. The intention is to highlight the variety and style of the brand's offerings from the brand's perspective. This intends to capture the viewer's attention and introduce the range of products. - The main focus is the sale event, with text stating "UP TO 60% OFF SITEWIDE." The brand is speaking to the customer, communicating the value proposition and creating a sense of urgency to encourage purchase. - The text "THE FIT YOU NEED. THE DEAL YOU DESERVE." reinforces the idea that AYBL provides the right apparel for the viewer's fitness needs, and that the sale makes it an opportunity. The brand is communicating a persuasive, customer-centric message to drive sales.

# Ad summary This ad features a black and white version of a crew neck t-shirt. The ad promotes a site wide sale of up to 60% off. # Brand positioning AYBL, or Always Believe in Yourself, is presented as an apparel company that specializes in athletic wear. The brand aims to empower individuals through its clothing. There is a clear emphasis on providing a wide range of shades and styles for every individual's personal taste. # Product The featured product is a short-sleeved crew neck t-shirt. It is designed with a minimalist aesthetic, featuring the brand name 'AYBL' across the back. The shirt is available in at least two colors, black and white, which are both shown in the ad. The shirts appear to be made of a soft, comfortable material ideal for athletic activity. The ad copy encourages stocking up in every shade, suggesting a wide range of colors are available and that customers may wish to purchase multiple variations. # Visual style The ad has a minimalist and modern aesthetic, emphasizing the product through a clean presentation. The production quality appears to be high, with studio-style lighting and careful attention to detail. The visual motifs are clean and simple, focusing on the product's shape and the brand's logo. The image treatment involves a subtle color grade, maintaining a neutral palette with a focus on blacks, whites, and grays. The typography is large and bold, making it easily scannable. # Hooks Headline: YOUR FAVOURITE GEAR # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Up to 60% off site wide on your favorite gear. # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, where the brand is presenting the products and the offer to the audience. # Storyline - The ad opens with a showcase of the athletic wear. The intention is to display the quality and design of the shirts, which the audience is experiencing from the brand's perspective. - The ad presents the customer with a promotional message, letting the audience know that they can purchase these products at a discounted rate. This is conveyed from the brand's perspective. - The ad ends with a final message to stock up in every shade. This is conveyed from the brand's perspective, encouraging the user to purchase multiple products.

# Ad summary This ad by AYBL showcases their activewear and lounge wear with a 3D model to highlight the newest sale. The ad shows a clothing rack with the activewear floating in front of the rack. # Brand positioning AYBL is presented as a modern and trendy activewear and loungewear brand. The brand aligns itself with a lifestyle that blends fitness, comfort, and contemporary fashion. The brand offers a range of activewear and loungewear, functional for workouts but also stylish for casual wear. AYBL sets itself apart through eye-catching marketing using 3D animation, while offering products at up to 60% off. # Product The ad features a variety of AYBL activewear and loungewear products displayed on a clothing rack. These products include leggings, sports bras, t-shirts, and hoodies. The leggings are high-waisted and form-fitting, designed for flexibility and support during workouts. The sports bras appear to be made from a breathable material, providing comfort and support. The t-shirts and hoodies are more relaxed fit, suitable for warm-ups or lounging. The USPs conveyed in the ad are the style and the current sale of up to 60% off sitewide. # Visual style The ad has a modern and polished aesthetic. The 3D rendered environment is clean, with vibrant color grading. The editing style is fast-paced, with quick cuts to maintain viewer engagement. The music syncs with the visual changes and text overlays, creating a cohesive audio-visual experience. # Hooks Text overlay: UP TO / 60% OFF / SITEWIDE Visual: 00:00–00:01: The shot features a clothing rack centered in the frame against a solid black background. On the rack hangs an assortment of clothing: two white hoodies on the left, a gray bra and leggings in the center appearing as if worn by an invisible person, and a pink sports bra and white t-shirt on the right. The floor is dark and reflective, with the brand name 'AYBL' visible. The camera is static, and the lighting is dim, creating shadows that add depth to the scene. / 00:01–00:02: The scene transitions to a bright blue and white background, resembling a watery surface, which reflects light and adds a vibrant feel. The clothing rack remains in the same position, but the lighting is brighter, making the colors of the clothes more vivid. The floor still features the brand name 'AYBL,' but the overall environment feels more dynamic due to the lighting and the reflections. # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point is the high cost of good quality workout clothes. Sales help reduce that cost. # Value propositions - The sitewide sale offers a chance to get premium activewear and loungewear at a discounted price. - The range of products, from leggings to hoodies, caters to different needs, whether it’s for workouts or relaxation. # Benefits - Comfort - Flexibility - Breathability - Style # Features - Leggings - Sports bras - T-shirts - Hoodies # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – This ad is presented from the brand's perspective, showcasing their products and sales through visually appealing animation. # Storyline - 00:00–00:01 The camera focuses on a clothing rack with different pieces of clothing. - 00:00–00:01 The background is a black background and floor. A model of a women wearing leggings and a sports bra is suspended in mid air, bent backwards. - 00:01–00:02 The camera angle changes to a front view of the rack. - 00:02–00:04 The background and floor transition into a blue and white color. Text appears over the video showcasing the sale. - 00:04–00:08 The text changes to “Shop now”. - 00:09–00:11 The background color changes from blue to purple.

# Ad summary This ad by AYBL features a woman in workout gear holding a cake to promote a sitewide discount. # Brand positioning AYBL is presented as a youthful and trendy activewear brand for women. The choice of model, a young blonde woman in modern activewear, suggests the brand aligns with a demographic that values fitness and fashion. The brand's focus is on providing stylish workout apparel, as shown through the model's contemporary outfit. By featuring a birthday cake, AYBL attempts to engage its audience on a personal level by celebrating with them and rewarding their loyalty with a large discount. # Product The advertised product appears to be activewear for women. The model is wearing a light blue one-shoulder crop top and matching shorts or leggings. The fabric appears to be a stretchy, athletic material designed for workouts. While the specific features of the activewear are not explicitly stated, the ad focuses on promoting a site-wide discount of up to 60% off, encouraging customers to purchase any item from AYBL's catalog. The use of a birthday cake suggests a celebratory occasion or a special event. # Visual style The ad has a simple, direct visual style. Shot in what appears to be a gym, the model and cake are the main focal points. The colors are soft and inviting. The model's pose and expression are engaging, and the text is large and easy to read. # Hooks Headline: UP TO **60% OFF** _SITEWIDE_ # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Call to action SHOP NOW AT AYBL.COM # Social proof - None used. # Point of view - Customer: The young woman is the focus of the image. Her appearance and celebratory prop (cake) suggest the viewer is intended to connect with the ad through her. - Brand: The text promoting the sale and website are from the brand's perspective. # Storyline - The ad opens with a young woman holding a birthday cake. The intention is to create an eye-catching opening moment that feels celebratory, seen from the customer's perspective. - Next, the ad promotes a store-wide discount. The intention is to entice the customer to make a purchase now, seen from the brand's perspective. - Finally, the ad promotes the brand's website. The intention is to close by making it clear to the customer where they can find and purchase the brand's products, seen from the brand's perspective.

# Ad summary A promotional video for AYBL, advertising up to 60% off sitewide. # Brand positioning AYBL (Always You, But Better) is presented as an athleisure brand focusing on fitness apparel and accessories. The brand promotes strength, confidence, and self-improvement. The ad pushes against the norm of solely focusing on aesthetics, and instead emphasizes personal growth and resilience. AYBL aims to occupy a space in the consumer's mind as a brand that stands for more than just physical appearance, aligning with values of perseverance and mental fortitude. The brand positioning is both functional, by providing apparel suited for workouts, and emotional, by empowering individuals to be their best selves through fitness. # Product The ad features AYBL’s fitness apparel and accessories, promoting a sale of up to 60% off sitewide. The products include clothing items like leggings, tops, and shorts designed for workouts. The brand also features accessories, such as shaker bottles and workout equipment like a matte black, hammer-shaped dumbbell. The clear USP is the combination of quality fitness gear designed for performance with a message that supports self-improvement and resilience. The ad encourages viewers to 'Stock up. Stay strong,' suggesting that AYBL products are worth buying because they equip you for both physical and mental challenges. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the product in action. The editing style uses quick cuts to maintain a high-energy pace, with a BPM that matches the tempo of the background music. The cuts are timed to the beat of the music, creating a dynamic audio-visual sync. The production quality is high, lending a professional feel that supports the brand's positioning. # Hooks Text overlay: 00:00–00:06 NOW LIVE / 00:00–00:06 AYBL.COM / 00:00–00:06 UP TO 60% OFF SITEWIDE / 00:00–00:06 STOCK UP. STAY STRONG. Visual: 00:00–00:06 A matte black, hammer-shaped dumbbell sits on a reflective blue surface. The background is a blurred gym setting with weight racks and benches. Text is embedded in the dumbbell, reading "NOW LIVE AYBL.COM", with additional text overlay at the bottom of the screen stating "UP TO 60% OFF SITEWIDE STOCK UP. STAY STRONG." The camera slowly rotates around the dumbbell to highlight the text. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of not having reliable, stylish, and motivational workout gear that supports both physical and mental strength. # Value propositions - High-quality fitness apparel at up to 60% off - Gear designed to support both physical and mental strength - Encouragement to build a strong foundation through fitness # Benefits - Enables effective workouts - Provides comfortable athletic wear - Supports an active lifestyle - Promotes strength and resilience # Features - Fitness apparel - Athleisure wear - Durable materials - Hammer-shaped dumbbell # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the brand, with scripted text overlays and product demos. # Storyline - 00:00–00:06 00:00–00:06 The video opens with a close-up of a hammer-shaped dumbbell, slowly rotating, with embedded text. It then shows text promoting a sale. The message is to grab attention with a unique fitness accessory and immediately present the sale offer. This is from the brand's perspective, aiming to entice viewers with a deal on their products. The tone is direct and promotional. - 00:06–00:11 00:06–00:11 A woman lifts weights in a gym setting, showing the apparel in action. The message is to showcase the product's use and appeal to those engaged in fitness. This is from the brand's perspective, highlighting the functional aspect of their clothing. The tone is motivational, showing someone actively working out. - 00:11–00:16 00:11–00:16 A woman is shown seated, with embedded text encouraging the audience to shop and build a strong foundation. The message is a call to action that ties in with the brand's theme of self-improvement. This is from the brand's perspective, reinforcing the connection between their products and personal growth. The tone is encouraging and direct. - 00:16–00:21 00:16–00:21 Quick cuts show a variety of people working out in AYBL apparel. The message is to demonstrate the broad appeal and versatility of the clothing across different body types and workout routines. This is from the brand's perspective, emphasizing inclusivity. The tone is energetic and motivating. - 00:21–00:25 00:21–00:25 A woman is shown putting on AYBL socks, followed by a shot of someone doing squats. The message is to display the product details and active use. This is from the brand's perspective, showcasing both the apparel and the lifestyle. The tone is practical and motivational. - 00:25–00:30 00:25–00:30 More quick cuts showing different individuals working out, ending with the brand's logo and a final text overlay. The message is to reinforce the brand identity and reiterate the sale offer. This is from the brand's perspective, providing a final push for conversion. The tone is energetic and promotional.

# Ad summary This image ad features a rectangular frosted cake that advertises a sitewide sale up to 60% off. # Brand positioning The brand is not explicitly identified, but implied to be a fashion or beauty retailer. The use of cake and language like 'treat yourself' suggests the brand wants to be seen as an indulgent, rewarding experience, moving away from purely functional shopping. The brand presents a sale as something celebratory and fun, positioning itself as a lifestyle choice associated with self-care and enjoyment. # Product This ad promotes a sitewide sale from an apparel brand, implied through visual marketing. The 'Birthday Sale' offers customers up to 60% off, inviting shoppers to 'treat yourself.' The ad uses the enticing image of a cake to signal this deal, suggesting that shopping the sale is a form of personal indulgence and reward. The call to action is a direct prompt to shop, with the explicit message to visit the website. # Visual style The ad has a modern, playful aesthetic. The blurred gradient background, combined with the soft lighting, creates a dreamy, inviting atmosphere. The text is clean and legible, contrasting with the more whimsical cake decoration. The overall effect is polished, suggesting a lifestyle brand. # Hooks Headline: Birthday Sale is live. Go on... treat yourself. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Treat yourself (by taking advantage of the Birthday Sale) # Benefits - UP TO 60% OFF SITEWIDE # Call to action SHOP NOW AT AYBL.COM # Social proof - None used. # Point of view - Brand: The overall message, offering a birthday sale and a call to action, comes directly from the brand's perspective. # Storyline - The cake is presented as a celebratory symbol. The brand is positioning this as a birthday sale to encourage consumers to view shopping as a rewarding experience. The viewer is experiencing the brand's perspective, inviting them to indulge in self-care through shopping. - The brand is promoting a sale up to 60% off to entice customers to shop now. This sale incentive is designed to lower the barrier to purchase, making the products more accessible. The perspective is from the brand, clearly stating the offer to motivate immediate action. - The brand provides a direct call to action, encouraging the viewer to visit their website to make a purchase. This serves to convert interest into a concrete action, driving traffic and sales. The brand is speaking directly to the viewer, guiding them towards the desired outcome of visiting their website.

# Ad summary This image ad features three women modeling different color activewear sets. The ad promotes a site-wide sale of up to 60% off. # Brand positioning AYBL, as presented in this ad, is a brand focused on women's activewear. The brand is positioning itself to be associated with a fun lifestyle and trendy apparel, demonstrated through the visually appealing color-coordinated sets. There is an emphasis on athletic wear that can be styled to the customer's preference, demonstrated through the three distinct sets worn by the models. The brand does not overtly push against any competitor behaviors or norms. The brand is visually aiming for a mix of functional and emotional appeal, highlighting both the fit and style of its activewear, as well as the feeling of joy and confidence one might get from wearing it. # Product The ad features the brand's activewear sets, which include sports bras, leggings, and shorts. The activewear appears to be made of a stretchy, body-hugging material with a shiny finish. The sets come in a variety of colors, including light blue, maroon, and dark blue. Each set is slightly different, with variations in the sports bra design and bottom styles. The activewear is marketed toward women who are interested in fitness and fashion. The ad highlights the site-wide sale, suggesting a sense of affordability for the product line. These items are presented as athletic wear that is both functional and fashionable, encouraging women to feel good while working out. # Visual style The ad has a polished and professional studio shot. The visual motifs include a bright, colorful background and a glossy product display. The image treatment includes background blurring and color grading to create a cohesive look. The typography integration is large and bold, making it easy to read. The ad's style is visually appealing and designed to catch the viewer's attention in their feed. # Hooks Headline: CAKE, LEGGINGS AND DEALS # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - UP TO 60% OFF SITEWIDE # Call to action SHOP NOW AT AYBL.COM # Point of view - Brand: The entire ad is promoting AYBL activewear sets and a site-wide sale, which means the brand is conveying the message. # Storyline - The ad opens with the text "CAKE, LEGGINGS AND DEALS," which suggests the ad will show activewear sets as well as a site-wide sale. The brand is telling the customer that they can find both stylish apparel and appealing discounts at AYBL. - Three women are shown wearing different color activewear sets to highlight the brand's variety. The models are presenting the activewear sets for the customer, visually showcasing the style and fit. - The text "UP TO 60% OFF SITEWIDE" encourages viewers to shop now at AYBL.com. The brand is inviting the customer to take advantage of a sale, which could be an important element in driving sales.

# Ad summary An image ad featuring a woman in workout clothes in a gym. # Brand positioning This ad does not focus on explicit brand messaging, instead focusing on aspiration and physical achievement. The brand is implied to be related to fitness apparel, but the ad serves primarily as a brand-building exercise to place its products in the context of a dedicated gym-goer. The brand positions itself within the activewear market as a source of empowerment and confidence through fitness, aligning with a lifestyle that values health, discipline, and physical appearance. By showcasing its apparel on a woman with an athletic physique and strong pose, the brand subtly challenges norms by presenting an image of strong, active women who are proud of their body and curves. # Product The ad features a matching activewear set in a light blue color. This set includes a sports bra top and high-waisted leggings. The leggings have a form-fitting design that emphasizes the wearer's curves. The overall design suggests a focus on both aesthetic appeal and functionality, making the apparel suitable for a range of physical activities while providing a flattering fit. The high-waisted leggings emphasize a smooth silhouette. The implied benefit is an improved figure during workouts, suggesting the clothes enhance the wearer’s appearance and confidence while working out. # Visual style The ad features a highly polished, studio-shot image with a fitness-focused aesthetic. The lighting is bright and even, emphasizing the colors and details of the activewear. The image has a clean and modern feel, aligning with the trend of fitness selfies on social media. The visual composition is focused on the woman's figure and the activewear, using the gym setting as a backdrop to establish context. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Enhanced figure during workouts - Improved confidence while working out # Benefits - Emphasizes the wearer's curves - Aesthetic appeal - Functionality for physical activities - Flattering fit # Features - Matching activewear set - Sports bra top - High-waisted leggings - Form-fitting design # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire image is framed from the perspective of someone sharing their gym selfie, suggesting the user experience is authentic and firsthand. # Storyline - The image opens with a woman standing in a gym, wearing matching workout clothes. The brand is creating a visual of someone actively living a fitness-oriented lifestyle, immediately associating the product with dedication and physical activity. - The woman is posing and holding a phone up as if to take a selfie. This helps connect the product with user-generated content and authenticity, suggesting that the person genuinely uses and appreciates the apparel enough to share a photo. - The woman is looking over her shoulder with a slight smile, creating a sense of confidence and satisfaction. This reinforces the idea that wearing the apparel enhances her self-image and empowers her during her workout. - The gym setting and workout equipment further solidify the association with fitness and dedication. This is designed to create an aspirational image, prompting viewers to associate the brand's clothing with the lifestyle and body they might desire.

# Ad summary This ad compares two AYBL products; the Enhance and the Empower short. It shows the features and benefits of each product. The Enhance provides lift with a scrunch bum and a lower waist. The Empower has a higher waist with glute contouring, and they run bigger. # Brand positioning AYBL is presented as a brand focused on gym wear designed to enhance the wearer's figure and provide comfort. The brand is positioned to cater to women looking for activewear that boosts their confidence and aesthetic appeal. AYBL likely aligns with a lifestyle of fitness and body positivity, emphasizing how their clothing supports the wearer's physique and workout experience. # Product The ad features two types of AYBL shorts, the Enhance and Empower. The Enhance shorts are designed to 'help with the 'lift',' featuring a 'subtle scrunch bum' and a 'Lower waisted' design. These shorts are described as 'My new fav,' suggesting they are favored for their lifting and shaping effect. The Empower shorts are presented as 'higher waisted,' designed with 'Glute contour,' and they 'run bigger.' These shorts provide a different fit, focusing on a higher waistline and enhanced glute definition. The ad highlights the differences in fit and features between the two products, allowing customers to choose based on their preferred style and desired effect. # Visual style The ad uses a split-screen visual motif to directly compare two similar activewear products. The production quality appears to be UGC, which may come off as authentic and relatable. The image has natural lighting with a slight color grade to enhance the blues, which may improve scannability in-feed. The typography is large and clear, aiding quick comprehension. The visual style feels native to social media, mimicking side-by-side comparison videos. # Hooks Headline: new ENHANCE vs EMPOWER # Funnel stage Middle of funnel (Consideration) # Pain points The ad subtly implies the pain point of not feeling confident or enhanced in regular gym wear, suggesting that the right activewear can make a difference in one's appearance and workout experience. # Value propositions - The Enhance short helps with the lift and subtle scrunch, and has a lower waist. - The Empower short has a higher waist, runs bigger, and offers glute contour. # Benefits - My new fav - run bigger # Features - *helps with the “lift” - *subtle scrunch bum - *Lower waisted - *higher waisted - *Glute contour # Call to action None used. # Social proof - *My new fav # Point of view - Brand: The ad is presented from the brand's point of view, showcasing product features and benefits to guide the audience's choice between two similar products. # Storyline - The ad starts with a comparison between two products, the Enhance and Empower shorts. This establishes a clear choice for the audience, setting the stage for understanding the differences between each product. - The ad then focuses on the Enhance shorts, highlighting specific features like the 'lift,' 'subtle scrunch bum,' and 'Lower waisted' design. The messaging provides the customer with an understanding of why they may consider this product for shaping and aesthetic enhancement. - Next, the ad showcases the Empower shorts, noting the 'higher waisted' fit, 'Glute contour,' and the information that they 'run bigger.' This gives the viewer a look into the product's functionality, which is for those who prefer a higher waist and a contoured glute look.

# Ad summary This ad showcases three different styles of AYBL athletic shorts. The model shows off the fit and style of each of the shorts. The overlays describe specific features and highlight the shape of each. # Brand positioning AYBL is presented as a modern athletic apparel brand. The focus is on highlighting and enhancing the wearer's physique, particularly the glutes. The brand aligns with a lifestyle of fitness and body positivity, emphasizing how their clothing can help individuals feel confident and empowered in their bodies. The brand seems to ignore discussions around body image and inclusivity and focuses on a thin, traditionally fit woman. The brand positioning is emotional, aiming to evoke feelings of empowerment and confidence through the visual enhancements of their athletic wear. # Product The ad features three styles of athletic shorts from AYBL, each designed with specific features to enhance the wearer's physique: Adapt, Empower, and Enhance. All shorts are black and have the AYBL logo printed on the back waistband. The Adapt shorts feature an 'Ultimate glute contour'. The Empower shorts offer a 'Body sculpting contour'. The Enhance shorts have a 'V-back waistband', in addition to a 'Low rise waistband'. The Adapt shorts have a 'Mid-rise waistband'. All products shown are meant to be worth trying or buying because of how they can enhance the shape of the body, specifically the glutes. # Visual style The ad has a clean, polished aesthetic with a focus on showcasing the product's features. The split screen helps with comparisons between the products. The editing style consists of quick cuts and zooms, maintaining a consistent pace throughout the ad. The production quality is high, with clear lighting and a focus on detail. The camera shots are timed with the beat. # Hooks Text overlay: 00:00–00:12 Adapt / 00:00–00:12 Empower / 00:00–00:12 Enhance Visual: 00:00–00:05 The screen is split into three sections. Each section features a woman with brown skin and long dark hair wearing a black sports bra and a pair of black shorts. The top panel is labeled Adapt. The middle panel is labeled Empower. The bottom panel is labeled Enhance. The background is a solid light grey. The woman places her hands on her hips and poses to show off the shape of the shorts. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Different styles of shorts for different body shapes - A way to enhance your curves # Benefits - Enhances glutes - Sculpts the body # Features - Ultimate glute contour - Body sculpting contour - V-back waistband - Low rise waistband - Mid-rise waistband # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The official brand voice presents multiple versions of a product and highlights each of their features. # Storyline - 00:00–00:05 00:00–00:05 The screen is split into three sections, with a woman wearing a different pair of shorts in each section. The shorts are labeled Adapt, Empower, and Enhance. This gives the viewer a comparison of all three products. - 00:05–00:09 00:05–00:09 The camera zooms in on each pair of shorts individually to highlight the features of each. This gives the viewer a closer look at the differences between the shorts. - 00:09–00:12 00:09–00:12 The screen returns to the split view to show each of the pairs of shorts one last time. This reinforces the brand and product.

# Ad summary This ad showcases three different styles of AYBL leggings, highlighting the unique features of each style. The ad uses a split-screen format to visually compare the fit and design of the Adapt, Enhance, and Empower leggings, emphasizing how each style enhances the wearer's figure. # Brand positioning AYBL is presented as a brand that focuses on enhancing and empowering women through its activewear. The brand positions itself as a provider of stylish and functional leggings designed to accentuate the wearer's figure. The brand aligns with values of confidence, body positivity, and performance, offering different styles to cater to various preferences and needs. AYBL pushes against the norm of one-size-fits-all activewear by offering multiple styles that cater to different body types and aesthetic preferences. The brand positioning is both functional, highlighting the performance and fit of the leggings, and emotional, aiming to empower women and make them feel confident in their activewear. # Product The ad features three styles of AYBL leggings: Adapt, Enhance, and Empower. The Adapt leggings are designed for a lifted look. The Enhance leggings feature a low-rise waistband and are designed for a sculpted look. The Empower leggings feature a high waistband and are designed for ultimate support. All three leggings are made from a seamless material and feature the AYBL logo on the back. The ad emphasizes the unique features of each style, highlighting how each style enhances the wearer's figure and provides a comfortable and supportive fit. The ad addresses the purchase barrier of finding the right fit by offering multiple styles to cater to different body types and aesthetic preferences. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product in a flattering light. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving the ad a professional and commercial feel. The pacing is consistent, with a moderate tempo that allows viewers to focus on the details of the leggings. # Hooks Text overlay: Adapt / Enhance / Empower Visual: 00:00–00:01: A woman with fair skin and light brown hair pulled back in a ponytail is shown from the mid-torso down, wearing a brown sports bra and matching leggings. She is standing against a plain, light-colored wall. The camera is stationary and focuses on her side as she runs her hand down her hip. / 00:01–00:02: The screen splits into three sections, each showing the same woman from the back, wearing different styles of brown leggings. The top section is labeled "Adapt," the middle section is labeled "Enhance," and the bottom section is labeled "Empower." The camera is stationary and focuses on her rear as she places her hands on her hips. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding leggings that fit well and enhance the wearer's figure. Many women struggle to find leggings that provide the right amount of support and lift, while also being comfortable and stylish. # Value propositions - The Adapt leggings provide a lifted look, enhancing the wearer's figure. - The Enhance leggings offer a sculpted look with a low-rise waistband, accentuating the wearer's curves. - The Empower leggings provide ultimate support with a high waistband, ensuring a comfortable and secure fit. # Benefits - Lifted look - Sculpted look - Ultimate support # Features - Adapt leggings: Designed for a lifted look - Enhance leggings: Low rise waistband, designed for a sculpted look - Empower leggings: High waistband, designed for ultimate support # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the features and benefits of its leggings. # Storyline - 00:00–00:01 The ad begins with a close-up shot of a woman wearing brown leggings and a matching sports bra, showcasing the fit and material of the activewear. - 00:01–00:02 The ad transitions to a split-screen format, showcasing the Adapt, Enhance, and Empower leggings side by side. The camera focuses on the rear view to highlight the fit and design of each style. - 00:02–00:03 The ad returns to a full-screen view, showcasing the Adapt leggings. Text overlay highlights that the leggings are designed "For a lifted look." - 00:03–00:04 The ad transitions to the Enhance leggings. Text overlay highlights that the leggings feature a "Low rise waistband." - 00:04–00:05 The ad transitions to the Empower leggings. Text overlay highlights that the leggings feature a "High waistband." - 00:05–00:07 The ad returns to the Enhance leggings. The woman places her hands on her rear to showcase the fit and design of the leggings. Text overlay highlights that the leggings are designed "For a sculpted look." - 00:07–00:08 The ad transitions to the Empower leggings. The woman adjusts the waistband to showcase the fit and design of the leggings. Text overlay highlights that the leggings are designed "For ultimate support." - 00:08–00:09 The ad returns to the split-screen format, showcasing the Adapt, Enhance, and Empower leggings side by side. The camera focuses on the rear view to highlight the fit and design of each style.

# Ad summary This ad showcases three different styles of leggings from AYBL, highlighting the unique features of each style. The ad uses a split-screen format to visually compare the fit and design of the Adapt, Enhance, and Empower leggings, emphasizing their glute contouring, waistband design, and body sculpting capabilities. # Brand positioning AYBL is presented as a brand focused on providing activewear that enhances and supports the wearer's body. The brand emphasizes functional design, with each product line offering specific features to sculpt and lift the body. AYBL aligns with a lifestyle of fitness and body positivity, promoting empowerment through activewear. The brand positions itself as a provider of high-quality, performance-oriented leggings that cater to different aesthetic and functional preferences. # Product The ad features three distinct styles of leggings from AYBL: Adapt, Enhance, and Empower. The Adapt leggings are designed with an ultimate glute contour and a mid-rise waistband fit for a lifted look. The Enhance leggings feature a V-back waistband and a low-rise waistband fit for a sculpted look. The Empower leggings offer body sculpting contour and a high-waistband fit for ultimate support. Each style is presented as having unique design elements that cater to different body shaping and support preferences, highlighting the brand's commitment to providing options for various body types and fitness needs. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product details. The editing style is simple, with static shots and clear transitions. The production quality is high-end, giving the ad a professional commercial feel. The pacing is consistent, with a focus on highlighting the key features of each legging style. # Hooks Text overlay: 00:00–00:07 Adapt / 00:00–00:03 Ultimate glute contour / 00:00–00:07 Enhance / 00:00–00:03 V-back waistband / 00:00–00:07 Empower / 00:00–00:03 Body sculpting contour Visual: 00:00–00:03: A split-screen shows the lower back and glutes of a model wearing three different styles of leggings: Adapt (top), Enhance (middle), and Empower (bottom). The background is a plain, light beige. The model is light-skinned. The camera is static and focused on the rear view to highlight the contouring and design of each style. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Adapt leggings: Mid-rise waistband and glute contouring for a lifted look. - Enhance leggings: Low-rise waistband and V-back design for a sculpted look. - Empower leggings: High-waistband and body sculpting for ultimate support. # Benefits - For a lifted look (Adapt) - For a sculpted look (Enhance) - For ultimate support (Empower) # Features - Ultimate glute contour (Adapt) - Mid-rise waistband fit (Adapt) - V-back waistband (Enhance) - Low rise waistband fit (Enhance) - Body sculpting contour (Empower) - High waistband fit (Empower) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing product features and benefits through visuals and text overlays. # Storyline - 00:00–00:03 The ad opens with a split-screen showcasing the rear view of three different legging styles: Adapt, Enhance, and Empower. - 00:00–00:03 The split-screen highlights the glute contouring and waistband designs of each style, with text overlays identifying each style and its key feature. - 00:04–00:07 The ad transitions to a front view of a model wearing each legging style, showcasing the waistband fit and overall look. - 00:04–00:07 Text overlays describe the waistband fit and the resulting aesthetic effect (lifted, sculpted, supported) for each style.

# Ad summary This ad showcases AYBL's Adapt collection, highlighting the mid-rise waistband and glute contouring features of their athletic shorts and sports bras. The ad features two models of different skin tones wearing the activewear in a studio setting, emphasizing the fit and design of the garments. # Brand positioning AYBL is presented as a modern activewear brand focused on enhancing the wearer's natural physique. The brand emphasizes fit and design, particularly in how their clothing accentuates the glutes and provides a flattering silhouette. AYBL aligns with a lifestyle of fitness and body positivity, promoting confidence through functional and stylish apparel. The brand appears to ignore the trend of overly technical or performance-focused activewear, instead prioritizing aesthetic enhancement and comfort. The brand positioning is both functional (contouring, fit) and emotional (confidence, feeling good in your body). # Product The ad features AYBL's Adapt collection, specifically athletic shorts and sports bras. The shorts are designed with a mid-rise waistband and glute contouring to enhance the wearer's shape. The sports bras offer support and are shown in matching colors to the shorts. The products are for individuals who prioritize both functionality and aesthetics in their activewear. The ad highlights the 'ultimate glute contour definition' as a key selling point, emphasizing the design's ability to accentuate the wearer's figure. The use occasion is implied to be for workouts or active lifestyles, with the models showcasing the clothing in a studio setting. The ad addresses potential purchase barriers by visually demonstrating the flattering fit and design of the activewear. # Visual style The ad has a polished, commercial aesthetic with clean studio lighting and a focus on product details. The editing style is simple with static shots and smooth transitions. The production quality is high-end, supporting a confident and body-positive tone. The pacing is moderate, with cuts timed to emphasize key features. The audio-visual sync is smooth, with text overlays appearing to highlight product benefits. # Hooks Spoken: 00:00–00:03: [Voiceover] Adapt. Mid-rise waistband. Ultimate glute contour definition. Text overlay: 00:00–00:03: Adapt / 00:00–00:03: Mid-rise waistband / 00:01–00:03: Adapt / 00:01–00:03: Ultimate glute contour definition Visual: 00:00–00:03: Two women stand side-by-side in a studio setting with a plain, light-colored background. The woman on the left has fair skin, light brown hair in a ponytail, and is wearing a navy blue sports bra and matching shorts. The woman on the right has medium-dark skin, curly dark hair in a high ponytail, and is wearing a maroon sports bra and matching shorts. Both are facing slightly away from the camera, showing the side and back view of the activewear. The camera is stationary and provides a full shot of both models. The lighting is bright and even, highlighting the texture and fit of the clothing. The brand name 'AYBL' is visible on the back waistband of the shorts. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The mid-rise waistband provides a comfortable and secure fit. - The glute contour definition enhances the wearer's natural curves. # Benefits - Enhanced shape - Flattering fit # Features - Mid-rise waistband - Ultimate glute contour definition # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing product features and design. # Storyline - 00:00–00:03 The ad opens with two models standing side by side, showcasing the AYBL Adapt collection in different colors. The intention is to immediately display the product's fit and design on diverse body types. The perspective is from a neutral observer, allowing the audience to see the activewear in a straightforward manner. The tone is confident and body-positive. - 00:00–00:02 The camera focuses on the glute contouring of the shorts, with a hand gently touching the fabric to emphasize the design. This highlights the product's key feature and its ability to enhance the wearer's shape. The perspective is still from a neutral observer, focusing on the product details. The tone is informative and emphasizes the product's benefits. - 00:03–00:05 The camera shows a close-up of the models' upper bodies, highlighting the sports bras and their fit. This continues to showcase the product line and its aesthetic appeal. The perspective remains neutral, focusing on the product details. The tone is confident and emphasizes the overall look of the activewear.

# Ad summary This ad compares two different styles of leggings from AYBL, highlighting the differences in waistband fit and glute contouring. # Brand positioning AYBL is presented as a brand that offers activewear designed to enhance and adapt to different body types and preferences. The brand focuses on providing options that cater to both functional and aesthetic needs, as seen in the choice between 'Adapt' and 'Enhance' leggings. AYBL aims to empower customers by offering products that highlight their natural curves and provide a flattering fit, positioning itself as a brand that values both performance and body positivity. # Product The ad features two styles of leggings from AYBL: Adapt and Enhance. The Adapt leggings are designed for ultimate glute contour definition and feature a mid-rise waistband fit. The Enhance leggings feature a V-back waistband that flatters the glutes and a low-rise waistband fit. Both leggings are seamless and form-fitting, designed to accentuate the wearer's figure. The ad highlights the differences in waistband height and the specific contouring effects each style provides, allowing customers to choose based on their preferred fit and aesthetic. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product details. The editing style uses quick cuts and split screens to compare the two styles of leggings. The production quality is high-end, with professional lighting and clear visuals. The pacing is consistent, with cuts timed to highlight key features and benefits. # Hooks Text overlay: Adapt / Enhance Visual: 00:00–00:02: A split screen shows the glute area of a woman wearing two different styles of leggings. The top half features gray leggings labeled 'Adapt', while the bottom half features light purple leggings labeled 'Enhance'. The woman has her hands on her hips, and the camera focuses on the contouring of the leggings. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding leggings that provide the desired fit and contouring for the glutes. The split screen comparison highlights the differences between the two styles, allowing customers to choose based on their preferences. # Value propositions - The Adapt leggings provide ultimate glute contour definition with a mid-rise waistband fit. - The Enhance leggings flatter glutes with a V-back waistband and low-rise waistband fit. # Benefits - Glute contour definition - Flattering glutes - Waistband fit # Features - Adapt leggings: Ultimate glute contour definition, Mid-rise waistband fit - Enhance leggings: V-back waistband flatters glutes, Low rise waistband fit # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the features and benefits of their products. # Storyline - 00:00–00:02 The ad opens with a split screen showcasing the 'Adapt' leggings on top and the 'Enhance' leggings on the bottom, focusing on the glute area to highlight the contouring differences. - 00:02–00:03 The split screen then transitions to show the front view of the leggings, again with 'Adapt' on top and 'Enhance' on the bottom, to display the waistband fit. - 00:03–00:05 The ad returns to the split screen of the glute area, this time with text overlays describing the features of each style: 'Adapt' for 'Ultimate glute contour definition' and 'Enhance' for 'V-back waistband flatters glutes'. - 00:05–00:06 The ad zooms in on the waistband of each style, showing the AYBL logo and the V-back design of the 'Enhance' leggings. - 00:06–00:07 The split screen returns to the front view, with text overlays indicating 'Enhance' has a 'Low rise waistband fit' and 'Adapt' has a 'Mid-rise waistband fit'. - 00:07–00:09 The ad concludes with a full view of the 'Enhance' leggings, showing the V-back waistband and overall fit.

# Ad summary This ad demonstrates how to properly put on AYBL leggings. It shows the model gently pulling up the leggings, pinching and lifting at the legs and waist, and being gentle with the scrunch seam. # Brand positioning AYBL is presented as a brand focused on providing comfortable and flattering activewear. The ad emphasizes the importance of gentle handling and proper wear, suggesting a focus on quality and durability. The brand aligns with a lifestyle of fitness and body positivity, promoting the idea of feeling 'snatched' or confident in one's appearance. The brand positioning is functional, focusing on the performance and fit of the leggings, while also incorporating an emotional element of feeling good in the product. # Product The featured product is a pair of AYBL leggings, specifically designed with a scrunch seam. The leggings are shown in a brown color and are made for individuals who want to enhance their figure and feel confident during workouts or everyday activities. The ad highlights the importance of gently pulling up the leggings, pinching and lifting at the legs and waist, and being gentle with the scrunch seam. The USPs include the flattering fit and the scrunch seam design, which accentuates the wearer's curves. The ad addresses the purchase barrier of potential damage to the leggings by emphasizing the need for gentle handling. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product in a straightforward manner. The editing style consists of static shots with smooth transitions, allowing the viewer to focus on the details of the leggings and the demonstrated actions. The production quality is high, with even lighting and clear visuals, suggesting a professional commercial feel. The pacing is consistent, with each shot held long enough to convey the necessary information. The audio-visual sync is maintained through the use of text overlays that align with the visual demonstrations. # Hooks Spoken: 00:00–00:02 Gently pull up, no tugging! Text overlay: 00:01–00:02 Gently pull up, no tugging! Visual: 00:00–00:02 The shot features a person from the back, wearing a brown sports bra and matching leggings with white socks and sneakers. The background is a plain white wall. The person is pulling up the leggings with both hands, demonstrating how to adjust them. The camera is stationary and focuses on the person's lower back and legs. The lighting is bright and even, highlighting the texture of the leggings. The brand name 'AYBL' is visible on the back of the leggings. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential for damage to the leggings by emphasizing the need for gentle handling, specifically around the scrunch seam. This suggests a concern that the leggings may be delicate or prone to damage if not cared for properly. # Value propositions - The scrunch seam design enhances the wearer's figure, providing a flattering fit. - Gentle handling ensures the longevity and quality of the leggings. # Benefits - Enhances figure - Provides a 'snatched' appearance # Features - Scrunch seam design - Flattering fit # Call to action None used. # Social proof - None used. # Point of view - Customer 0% – Not applicable. - Brand 100% – The ad is presented from the official voice of the brand, providing instructions and highlighting product features. - Expert 0% – Not applicable. - External source 0% – Not applicable. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a close-up shot of a person wearing leggings, showcasing the fit and design from the back. The message is to highlight the product's appearance and how it enhances the wearer's figure. The perspective is from an external observer, focusing on the visual appeal of the leggings. The tone is informative and promotional. - 00:02–00:04 00:02–00:04 The person demonstrates how to properly put on the leggings by pinching and lifting at the legs and waist. The message is to provide instructions on how to wear the leggings correctly to achieve the desired fit and look. The perspective is from the brand, guiding the customer on how to use the product. The tone is instructional and helpful. - 00:04–00:06 00:04–00:06 The person emphasizes the need to be gentle with the scrunch seam. The message is to ensure the longevity and quality of the leggings by avoiding rough handling. The perspective is from the brand, advising the customer on how to care for the product. The tone is cautionary and informative. - 00:06–00:07 00:06–00:07 The ad concludes with a shot of the person wearing the leggings, highlighting the overall look and fit. The message is to reinforce the idea that the leggings provide a flattering and 'snatched' appearance. The perspective is from an external observer, showcasing the end result of wearing the product. The tone is confident and promotional.

# Ad summary This ad compares three different styles of AYBL athletic shorts, highlighting the differences in their waistbands and glute contouring. # Brand positioning AYBL is presented as a brand that offers a variety of athletic wear designed to enhance and flatter the wearer's physique. The brand focuses on functional design elements like waistbands and contouring to provide different levels of support and shaping. AYBL aims to empower women by providing options that cater to individual preferences and body types, allowing them to feel confident and supported during workouts. The brand positions itself as a provider of high-quality, thoughtfully designed activewear that enhances natural curves and promotes a positive body image. # Product The ad features three different styles of AYBL athletic shorts: Adapt, Empower, and Enhance. The Adapt shorts are designed with ultimate glute contour definition and a mid-rise waistband. The Empower shorts offer body sculpting contour shading. The Enhance shorts feature a V-back waistband that flatters the glutes and a low-rise waistband. All three shorts are seamless and form-fitting, made from a stretchy material that hugs the body. The ad emphasizes the unique design elements of each style, highlighting how they enhance the wearer's natural curves and provide a flattering fit. The shorts are presented as comfortable and supportive activewear options suitable for workouts or everyday wear. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the product details. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with each shot held long enough to highlight the key features. The audio-visual sync is smooth, with text overlays timed to emphasize the visual elements. # Hooks Text overlay: 00:00–00:03 Adapt / 00:00–00:03 Empower / 00:00–00:03 Enhance Visual: 00:00–00:03: A split-screen shows the lower back and glutes of a light-skinned woman wearing three different styles of AYBL athletic shorts. The top section features light blue shorts, labeled "Adapt." The middle section shows royal blue shorts, labeled "Empower." The bottom section displays dark blue shorts, labeled "Enhance." The background is a plain, light gray. The camera is stationary and focuses on the rear view, highlighting the fit and contouring of each style. # Funnel stage Consideration # Pain points None used. # Value propositions - Variety of styles to suit individual preferences - Thoughtfully designed activewear that enhances natural curves - Comfortable and supportive fit for workouts or everyday wear # Benefits - Enhanced glute contour - Body sculpting - Flattering fit # Features - Adapt: Ultimate glute contour definition, mid-rise waistband - Empower: Body sculpting contour shading - Enhance: V-back waistband flatters glutes, low rise waistband # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the features and benefits of their athletic shorts. # Storyline - 00:00–00:04 The ad opens with a split-screen view showcasing the rear of a model wearing three different styles of AYBL athletic shorts: Adapt, Empower, and Enhance. - 00:00–00:04 The purpose is to immediately highlight the variety of styles available and draw attention to the fit and contouring of each pair. The perspective is from an external observer, focusing on the visual differences between the shorts. The tone is informative and visually driven. - 00:00–00:02 The ad transitions to show the model wearing each style of shorts individually, highlighting the waistband design and overall fit. - 00:00–00:02 The intention is to provide a closer look at the details of each style and showcase how they look on the body. The perspective remains external, focusing on the visual presentation of the shorts. The tone is informative and emphasizes the design features. - 00:04–00:07 The ad returns to the split-screen view, zooming in to showcase the glute contouring details of each style. - 00:04–00:07 The purpose is to emphasize the unique contouring features of each style and highlight how they enhance the wearer's shape. The perspective is from an external observer, focusing on the visual impact of the contouring. The tone is informative and emphasizes the design benefits. - 00:07–00:09 The ad concludes with a full view of the model wearing the Enhance shorts, showcasing the V-back waistband and overall fit. - 00:07–00:09 The intention is to provide a final look at one of the styles and reinforce the flattering fit and design. The perspective remains external, focusing on the visual presentation of the shorts. The tone is informative and emphasizes the design benefits. - 00:07–00:09 The ad returns to the split-screen view of the model wearing three different styles of AYBL athletic shorts: Adapt, Empower, and Enhance.

# Ad summary This ad showcases two different styles of AYBL athletic shorts, Adapt and Enhance, highlighting their fit and features. The ad uses a split-screen format to visually compare the two styles, emphasizing their unique design elements and how they flatter the wearer's figure. # Brand positioning AYBL is presented as a modern athletic wear brand focused on enhancing the wearer's natural shape and confidence. The brand emphasizes both functional design and aesthetic appeal, positioning itself as a provider of stylish and performance-oriented activewear. The brand aligns with a lifestyle centered around fitness and self-improvement, promoting body positivity and empowerment through its apparel. AYBL appears to ignore the trend of overly revealing or impractical activewear, instead focusing on comfortable, flattering, and functional designs. # Product The ad features two styles of athletic shorts: Adapt and Enhance. The Adapt shorts are designed with a mid-rise waistband for a secure and comfortable fit, offering ultimate glute contour definition. The Enhance shorts feature a low-rise waistband and a V-back design that flatters the glutes. Both shorts are seamless, highlighting the wearer's natural shape. The ad emphasizes the fit and design of each style, showcasing how they enhance the wearer's figure and provide a flattering silhouette. The shorts are presented as worth trying for their ability to provide both comfort and aesthetic enhancement during workouts or active pursuits. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product in a clear and appealing way. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving the ad a professional and commercial feel. The pacing is consistent, with a focus on highlighting the product features and benefits. # Hooks Text overlay: Adapt / Enhance Visual: 00:00–00:02: A split-screen shows the back view of a woman wearing navy blue 'Adapt' shorts on the top half and light purple 'Enhance' shorts on the bottom half. The background is a plain beige. The woman is fair-skinned with a muscular build. The camera is stationary and focuses on the fit of the shorts. # Funnel stage Consideration # Pain points The ad addresses the pain point of finding athletic shorts that are both comfortable and flattering, as many options may sacrifice one for the other. # Value propositions - The Adapt shorts offer a mid-rise fit and glute contour definition, providing a secure and flattering shape. - The Enhance shorts feature a low-rise waistband and V-back design, enhancing the glutes for a stylish and confident look. # Benefits - Flattering fit - Comfortable design - Enhanced glute contour # Features - Adapt: Mid-rise waistband fit - Adapt: Ultimate glute contour definition - Enhance: Low rise waistband fit - Enhance: V-back waistband flatters glutes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product features and benefits. # Storyline - 00:00–00:02 The ad opens with a split-screen view of the Adapt and Enhance shorts, showcasing the back view of a woman wearing each style. This is intended to immediately highlight the differences in fit and design between the two products, allowing viewers to quickly assess which style appeals to them most. The perspective is from a third-person observer, focusing on the visual impact of each style. - 00:02–00:04 The woman adjusts the waistband of each pair of shorts, drawing attention to the fit and comfort. This action is intended to convey the ease and flexibility of the shorts, suggesting they are comfortable to wear during physical activity. The perspective remains third-person, focusing on the product demonstration. - 00:04–00:07 The ad transitions to a close-up view of the glute contour definition of the Adapt shorts and the V-back waistband of the Enhance shorts. This is intended to emphasize the specific design features that make each style unique and flattering. The perspective is from a close-up observer, highlighting the details of the product design. - 00:07–00:08 The woman adjusts the waistband of each pair of shorts again, reinforcing the fit and comfort. This action is intended to reiterate the ease and flexibility of the shorts, suggesting they are comfortable to wear during physical activity. The perspective remains third-person, focusing on the product demonstration.