How Adore Me Advertises on Meta

# Ad summary This ad promotes the Adore Me brand and highlights a sale of up to 70% off for a limited time. The ad features a model wearing black lingerie to showcase the sale. # Brand positioning Adore Me is presented as a brand that offers lingerie. The brand is positioned as one that provides an opportunity to purchase lingerie at a discounted price during the Spring Sales Event. This implies that the brand aims to occupy a space in the consumer's mind as a provider of fashionable lingerie. # Product The featured product is a black lingerie set. The top is a lace bralette with a fringed bottom. The bottoms are black and lace. This is the only product shown. # Visual style The ad uses a soft and sensual aesthetic. The production quality appears to be high, with professional lighting and focus on the product. The image treatment includes a slight blur and color grading to soften the image and make the model appear smooth. The typography is large and bold, and stands out against the model. The style appears to be native, to blend into the feed. # Hooks Headline: UP TO 70% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - The sale of 'UP TO 70% OFF' is a value proposition because it provides an opportunity for customers to purchase at a discounted price. # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is evident through the use of promotional text, offer, and logo placement, all designed to highlight the benefits of shopping with Adore Me. # Storyline - The ad opens with a close-up shot of a model wearing black lingerie. The model is centered in the frame. This is intended to capture the viewer's attention with an attractive visual of the product and the model. - The ad then transitions into showing the 'UP TO 70% OFF' text overlaid over the model. This communicates the main promotion of the ad, informing viewers of the significant discount available. - The storyline ends with the brand 'ADORE ME' positioned at the bottom, reinforcing brand recognition and guiding viewers on where to make a purchase.

# Ad summary This image ad for Adore Me promotes a limited-time "Buy 1, Get 1 50% Off" deal on all swimwear, featuring a model in a black bikini on a beach. # Brand positioning Adore Me positions itself as a fashionable brand with a focus on swimwear. The brand is presented as modern and stylish, aligning with current trends in swimwear fashion, as shown by the model and beach setting. The brand appeals to customers who want to stay on top of current swimwear fashion trends. Adore Me doesn't overtly push against any category norms but presents itself as a contemporary, accessible brand within the swimwear market. The brand's positioning is both functional (offering swimwear) and emotional (promoting confidence and style). # Product The product featured is a black bikini. The bikini top has a halter neck style with a clasp in the center. The bottoms are high-cut. The ad promotes a limited-time "Buy 1, Get 1 50% Off" deal on all swimwear. The ad doesn't explicitly state specific features or benefits of the bikini but implies its stylishness and appeal through the model's presentation and the beach setting. The offer aims to address the purchase barrier of cost, encouraging customers to buy multiple items with the discount. # Visual style The ad has a polished, studio-shot aesthetic. The image treatment includes background removal, and the lighting is soft and natural. The typography is large and bold. The visual style feels native to platforms like Instagram, making it scannable and eye-catching in-feed. # Hooks Headline: Buy 1, Get 1 50% Off # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Buy 1, Get 1 50% Off all swimwear # Benefits - None used # Features - All Swimwear # Call to action None used. # Social proof - None used. # Point of view - Brand: The pink banner showcases the "Buy 1, Get 1 50% Off" offer on all swimwear to grab the viewer's attention and encourages consideration. - Brand: Featuring a model wearing the black bikini on a beach highlights the visual appeal and fit of the bikini in a real-life setting. - Brand: Concluding with the Adore Me logo reinforces the brand's identity and connects the product with the brand. # Storyline - The ad begins with a pink banner showcasing the "Buy 1, Get 1 50% Off" offer, immediately grabbing the viewer's attention with a promotion for all swimwear. The brand is telling the audience about the current promotion and the value they can get when purchasing an item from the brand. This encourages viewers to consider the offer. - The next scene features a model wearing the black bikini on a beach. The brand is highlighting the visual appeal and fit of the bikini. This showcases the product in a real-life setting, allowing the viewer to imagine themselves wearing it. - The ad concludes with the Adore Me logo. This reinforces the brand's identity and connects the product with the brand. This leaves the viewer with a clear understanding of the brand being advertised and the product being promoted.

# Ad summary An ad where the creator promotes the Adore Me A-List membership program. She emphasizes the benefits, such as a free panty upon signing up, earning points for every dollar spent, free birthday gifts, and free shipping on qualifying orders. # Brand positioning Adore Me is a lingerie and swimwear brand that presents itself as fun, youthful and flirty. It focuses on attainable luxury and comfort with its membership perks and diverse array of sizes, styles, and colors for all body types. It promotes the tone of high value and exclusivity through its A-List rewards system that allows members to receive special offers and perks. # Product This ad is centered around the Adore Me A-List rewards program which allows members to earn points for every dollar spent. Members also receive free birthday gifts, free shipping on qualifying orders, and a free panty upon signing up. The creator also mentions that she is wearing the Lucero Floral Beige set from the new spring collection. # Visual style The ad has a clean and bright aesthetic, with a focus on product and presentation. The background is simple, with the focus on the person and the products that she holds up. There are many quick cuts between shots. # Hooks Spoken: 00:00–00:03 Okay, wait, I just joined the Adore Me A-List and I need to put you on immediately. Text overlay: 00:00–00:03 I just joined the Adore Me A-List Visual: 00:00–00:03 The camera is close-up on a Black woman with curly hair, wearing a floral pajama top. She stands in front of a split-screen background featuring Adore Me imagery like magazine covers and pajama sets. She holds a small microphone in front of her mouth. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the desire to save money while shopping for lingerie and swimwear. The ad positions the Adore Me A-List program as a solution by offering a free panty upon signing up, rewards points for every dollar spent, free birthday gifts, and free shipping on qualifying orders. # Value propositions - New members get a free panty just for signing up, which already makes it worth it. - You also earn points for every dollar you spend, so your purchases turn into rewards. - Trust me. It’s the kind of perks we all want. # Benefits - Purchases turn into rewards - Perks we all want # Features - The A-List Reward Program - Earn Rewards Every Time You Shop - Free panty upon signing up - Free birthday gifts - Free shipping on qualifying orders # Call to action Go sign out for the Adore Me A-List right now at AdoreMe.com # Point of view - Customer 100% – The entire ad is delivered from the perspective of a creator enthusiastically sharing her experience with the brand. # Storyline - 00:00–00:03 The creator begins by expressing her excitement about joining the Adore Me A-List and wanting to share the news with her audience immediately. - 00:04–00:06 She then segues into mentioning that spring has arrived and the Adore Me loyalty program is essential. - 00:07–00:11 Next, she highlights the pajama set she is wearing, noting it is from the spring collection and that she is obsessed with it. - 00:12–00:15 She then instructs the viewer to join the A-List before shopping. - 00:17–00:31 The creator proceeds to detail all the perks of the membership. - 00:32–00:39 She urges viewers who are looking to update their wardrobe to sign up for the Adore Me A-List right now. - 00:40–00:42 She concludes by stating that the program has the kind of perks everyone wants.

# Ad summary This ad promotes the Adore Me A-List Rewards Program, offering a free panty upon joining. # Brand positioning Adore Me is presented as an inclusive and body-positive lingerie brand that sells a wide variety of intimate apparel and sleepwear. The brand's aesthetic is youthful and modern, emphasizing its accessible rewards program to promote customer loyalty. Adore Me doesn't position itself against any specific competitor behaviors. The brand values are communicated through a positive tone, modern aesthetic and focus on rewards. # Product The featured product is the Adore Me A-List Rewards Program, a membership that offers a free panty upon joining. The ad does not mention anything about the details of how the rewards programs work, but there is a CTA to join today. # Visual style The ad has a clean and simple aesthetic with bright, solid backgrounds and bold text overlays. The production quality is polished, with professional lighting and clear visuals. The editing style is static with no movement or transitions and the pacing is slow with minimal cuts. # Hooks Text overlay: 00:00–00:04 ADORE ME / 00:00–00:04 A❤️LIST / 00:00–00:04 REWARDS PROGRAM Visual: 00:00–00:04: The scene shows a young woman with curly hair wearing a red lingerie set. She's kneeling on a pink seamless background. The camera is at eye level and remains stationary. She performs a variety of poses, including sitting and kneeling. Text on the upper half of the screen reads: "ADORE ME A❤️LIST REWARDS PROGRAM". The heart in "A❤️LIST" is pink, while the rest of the text is in red. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Join today for free! # Benefits - Free panty upon joining # Features - A-List Rewards Program # Call to action Join today for free! # Social proof - None used. # Point of view - Brand 100% – The brand communicates directly with the audience using static shots and overlaid text to promote a rewards program. # Storyline - 00:00–00:04 A woman in red lingerie poses and dances in front of a pink background. - 00:05–00:06 A red screen with a gift icon on top and the text "Free Panty When You Join the A-List" displays. - 00:07–00:09 The screen changes to light pink with a gift icon on top and the text "Join today for free!".

# Ad summary In this ad, a tattooed woman promotes the Adore Me A-List, the brand's loyalty and rewards program. She begins by noting how fun 2026 is going to be, which is why she became an Adore Me A-lister. She shares that she knows the viewer is thinking about her bikini, which she reveals is the River Bralette Swim Top with matching bottoms from the brand's spring collection. She urges the viewer to hold off on adding it to their cart, and instead join the A-List program. She highlights several perks, including a birthday gift, new members get a free pair of panties, points for every dollar spent, and free shipping on qualifying orders. She urges the viewer to go to the website and sign up, noting that it is free to join and that they're missing out if they don't. # Brand positioning Adore Me is presented as a fun, fashion-forward, inclusive brand for women. It embraces body positivity by featuring different body types and encourages customers to feel good in their skin with fun and comfortable intimate apparel. The brand also tries to relate to its customers through its ambassador's quirky personality and relatable presentation. By offering an A-List loyalty program with perks like birthday gifts, points for every dollar spent, and free shipping, Adore Me fosters a sense of community and exclusivity. The brand positions itself as modern, appealing to customers who value both style and accessibility. # Product Adore Me offers a River Bralette Swim Top. The brand ambassador notes that the bralette has matching bottoms from the brand's spring collection. The bralette's color is described and shown as a light green color. The presenter wears the bralette and matching bottoms. The brand also offers the A-List membership program. Being an A-Lister grants its members perks such as a birthday gift, new members get a free pair of panties, points for every dollar spent, and free shipping on qualifying orders. The program is free to join. # Visual style The ad has a casual, UGC feel, with simple edits, and a focus on the presenter's personality. The editing rhythm is quick. This supports the intended tone of a relatable brand ambassador. # Hooks Spoken: 00:00–00:03: 2026 is going to be the year of just more fun, which is why I joined the Adore Me A-List. Text overlay: 00:00–00:03: 2026 is going to be the year of just more fun, Visual: 00:00–00:03: A grid of images are displayed. The presenter is in the center, shot at chest-level. She has dark hair and many tattoos. She wears a light green bikini top and bottom. She smiles and holds a microphone up to her face. The other images show different women posing in different swimsuits and lingerie sets. # Funnel stage Middle of funnel (Consideration) # Pain points The most central pain point addressed is the desire for rewards and recognition for brand loyalty. This is clearly implied through the emphasis on the perks of the Adore Me A-List program, such as birthday gifts and points for every dollar spent. The presenter states "You're missing out if you don't." This emphasizes the feeling of missing out on valuable benefits. # Value propositions - Points for every dollar spent: This rewards customers for their purchases, encouraging repeat business and higher spending. - Free shipping on qualifying orders: This reduces a common purchase barrier and makes online shopping more appealing. # Benefits - Birthday gift - New members get a free pair of panties - Points for every dollar spent - Free shipping on qualifying orders # Features - A-List membership program - River Bralette Swim Top # Call to action Go to the website, sign up for Adore Me A-List program # Social proof - "2026 is going to be the year of just more fun, which is why I joined the Adore Me A-List." – Female 1 (Brand Ambassador) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a brand ambassador who presents herself as a satisfied customer. # Storyline - 00:00–00:03 The influencer and brand ambassador opens the video talking about the year 2026. - 00:03–00:06 The ambassador states what she knows the viewer is thinking, which is where her green bikini is from. - 00:06–00:12 The presenter reveals that it is the River Bralette Swim Top, along with the matching bottoms, from the spring collection. The ambassador speaks from the brand's perspective, noting that viewers will add it to their cart, but asks the viewer to hold off. - 00:12–00:18 She urges the viewer to join the A-List membership program, then promotes the perks of the rewards program. This is conveyed in a way that is conversational and direct. - 00:18–00:29 The ambassador highlights even more of her favorite perks, and stresses the 'free' factor of the membership. - 00:29–00:39 The ambassador states what the viewer should do now that they have all of the important information, which is go to the website and sign up for the A-List membership. This is meant to instill urgency by noting that one would be 'missing out' if they do not join the program.

# Ad summary This Adore Me image ad promotes the A-List rewards program, offering a free panty upon joining. It features a close-up shot of a woman wearing the brand's underwear with a tiger stripe pattern, paired with unbuttoned jeans. The focus is on the rewards program as an incentive. # Brand positioning Adore Me is presented as a fashion-forward lingerie and underwear brand that emphasizes inclusivity and body positivity. The brand aims to occupy a space in the consumer's mind as a modern, accessible, and body-positive lingerie provider, pushing against the often exclusive and overly sexualized norms of the category. The focus on rewards programs and free gifts indicates a desire to build customer loyalty and make its products accessible. # Product The product featured in the ad is a panty with a tiger stripe pattern. The panty is designed with a black trim and a low-rise fit, showcasing a modern and trendy aesthetic. The ad does not explicitly list materials or specific features other than the visible design. The focus is more on the brand's A-List rewards program and the offer of a free panty upon joining, which serves as the primary incentive for customers to engage with the brand. # Visual style The ad features a lifestyle shot with a close-up on the product. The production quality appears polished with natural lighting. The image treatment includes a soft focus to give a smooth effect to the skin. Typography is integrated with bold, sans-serif fonts. The overall style is modern and accessible, aiming to capture attention in a social media feed. # Hooks Headline: A♥LIST # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Join the A-List Rewards Program & Get a FREE Panty # Benefits - Get a FREE Panty # Features - A-List Rewards Program # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating about its rewards program and offer. - Customer: The customer is experiencing the product worn. # Storyline - The ad begins with the brand name 'ADORE ME' and promotes its 'A-LIST' rewards program, inviting the audience to join. The message conveys an opportunity to become part of an exclusive group, as told from the brand's perspective, and grabs the viewers attention. - The ad highlights the incentive for joining, offering a 'FREE Panty'. This part of the story is being told by the brand to entice potential customers by highlighting an immediate reward for signing up and providing an immediate offer. - Visually, the ad features a person wearing the product, which shows the product being worn in a lifestyle context. This demonstration is from the customer's perspective and subtly shows the product's fit and style.

# Ad summary This ad showcases a woman modeling swimwear from Adore Me's collection. The ad is designed to be simple and eye-catching, focusing on the visual appeal of the swimwear and the model. # Brand positioning Adore Me is presented as a modern, stylish brand that caters to a fashion-conscious audience. The brand aims to occupy a space in the consumer's mind as a provider of trendy and high-quality swimwear. The brand aligns with values of style, confidence, and body positivity, promoting a lifestyle of enjoying fashion and feeling good in one's skin. The brand is not explicitly pushing against or following any category norms, but it focuses on presenting its products in a visually appealing and aspirational manner. The brand positioning leans towards emotional connection, aiming to make customers feel stylish and confident. # Product The advertised product is a one-piece swimsuit from Adore Me's Swimwear Collection. It is a black swimsuit with a white outline and thin white straps. The swimsuit is designed for women, as implied by the model wearing it. The ad highlights the swimsuit's sleek design and fit. The featured swimsuit is part of a broader collection, suggesting a range of styles and options are available. This is designed to appeal to customers looking for stylish and well-fitting swimwear. The visual presentation encourages viewers to buy the product by showcasing its flattering fit and fashionable design. # Visual style The ad features a clean, modern visual style with a focus on simplicity and elegance. The production quality appears to be highly polished, with studio-shot aesthetics. The visual motifs include a grid layout with the bold text on one side and the product display on the other. The image treatment involves subtle color grading to enhance the model's skin tone and the swimsuit's color. The typography integration is large and bold, making the headline immediately scannable. The overall style feels native to in-feed social media platforms, designed to catch the user's eye quickly. # Hooks Headline: ADORE ME # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Swimwear Collection # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is designed to showcase the brand's swimwear collection through visual presentation and direct messaging. # Storyline - The ad opens with a woman modeling a one-piece swimsuit. The message conveyed is to showcase the product and its aesthetic appeal. The perspective is from the brand, highlighting the features and design of the swimwear to attract potential customers. - The background is plain, keeping the focus solely on the model and the swimsuit. This is done to avoid distractions and emphasize the product's design. The perspective remains from the brand, ensuring that the visual elements support the product's presentation. - The text overlay introduces the Adore Me swimwear collection. The intention is to clearly identify the brand and product line being advertised. The perspective is from the brand, reinforcing the brand's message and call to action.

# Ad summary A close up of a woman wearing a bra that is being advertised. The woman has dark hair and is wearing a gold necklace. The text overlayed says 'Adore Me: The Spring Edit'. # Brand positioning Adore Me is presented as a modern, accessible, and body-positive lingerie brand. The brand seems to focus on fashionable designs and inclusive messaging. The imagery showcases the product on a real woman, highlighting natural beauty and confidence. Adore Me positions itself as a brand that embraces individuality and offers stylish undergarments for diverse body types. # Product The product featured is an Adore Me bra with a subtle floral pattern in a pastel lavender color. It appears to be a supportive, full-coverage style with underwire and a plunge neckline. The bra is designed to provide shape and lift, as demonstrated on the model. The product focuses on comfort and style, making it an appealing choice for everyday wear and special occasions. The bra is part of “The Spring Edit”, suggesting a seasonal collection that keeps up with current fashion trends. # Visual style The visual style is clean and polished with soft, diffused lighting. The focus is on showcasing the product and the model's natural beauty. The overall aesthetic is modern and approachable. # Hooks Headline: ADORE ME The Spring Edit # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The product is part of “The Spring Edit”, suggesting a seasonal collection that keeps up with current fashion trends. # Benefits - Supportive fit - Shape and lift - Stylish design # Features - Full coverage bra - Underwire - Plunge neckline - Floral pattern # Call to action None used. # Social proof - None used. # Point of view - Customer: The POV focuses on the beauty and confidence of the model, allowing potential customers to imagine themselves wearing the product. - Brand: The brand is establishing its identity and introducing a seasonal collection. # Storyline - The ad opens with a close-up shot of a woman, which creates an intimate connection with the viewer, from the customer's perspective. This shot introduces the product, which is the Adore Me bra, showcasing its design and fit. - Overlayed text reading "ADORE ME The Spring Edit", from the brand's perspective, immediately identifies the brand and highlights the seasonal collection. This creates an impression of trendy, up-to-date lingerie. - The model's confident pose and the soft lighting enhance the appeal of the product, from the customer's perspective, suggesting that wearing the Adore Me bra will evoke a sense of beauty and self-assurance.

# Ad summary This ad for Adore Me promotes their A-List rewards program. The ad begins with a woman in lingerie holding a panty and ends with text overlays explaining the benefits of joining. # Brand positioning Adore Me is presented as a lingerie brand that offers a rewards program. The brand promotes the idea of feeling confident and comfortable in intimate apparel. The Adore Me A-List rewards program seems designed to build customer loyalty by offering a free panty upon joining and additional perks. # Product The featured product in this ad is the Adore Me A-List rewards program. This program offers a free panty upon joining. The rewards program is for anyone who wants to earn perks when shopping for lingerie. # Visual style The ad features a clean, modern aesthetic with a focus on simplicity and clarity. The use of solid color backgrounds and bold text overlays creates a visually striking and easy-to-understand message. Editing consists of static shots and smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00-00:04 Adore Me A-List rewards program, get a free panty when you join. Text overlay: 00:00-00:04 ADORE ME / 00:00-00:04 A❤️LIST / 00:00-00:04 REWARDS PROGRAM Visual: 00:00–00:04: A multiracial woman with curly brown hair, light skin, and an approximate age range of 20-30 years old. She is wearing a red lace lingerie set and a necklace. She is smiling subtly and holds a pair of black lace panties. She is standing in front of a light pink background. Above her, the text "ADORE ME A❤️LIST REWARDS PROGRAM" is displayed. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The value proposition is that you can get a free panty when you join the A-List rewards program. # Benefits - Free panty when you join # Features - A-List rewards program # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, highlighting the rewards program. # Storyline - 00:00–00:04 A woman in lingerie holds up a pair of black lace panties. - 00:04–00:09 The ad transitions to a screen with text overlay promoting the A-List rewards program.

# Ad summary This ad promotes Adore Me's A-List rewards program, offering perks like a free panty upon joining, annual birthday gifts, free shipping on qualifying orders, and more. # Brand positioning Adore Me is presented as an inclusive and rewarding brand that values its customers. The brand promotes a fun and exciting tone, aligning with a lifestyle of self-expression and confidence. It emphasizes its 'A-List' rewards program to create a sense of exclusivity and value for its members. This deviates from the standard lingerie brand archetype by focusing on community and providing ongoing incentives rather than just product-focused marketing. The brand's positioning appears to be emotional as it focuses on experiences and rewards rather than purely functional aspects. # Product The featured product is the Adore Me A-List rewards program. By joining, customers earn points on purchases, enjoy free shipping on qualifying orders, receive a free panty upon signup, annual birthday gifts, and more. This program is presented as offering ongoing value to members. The ad highlights that no subscription is required to join the A-List rewards program. The ad emphasizes the benefits and perks of being an A-List member. # Visual style The ad features a clean, bright aesthetic with solid color backgrounds and clear text overlays. Editing is paced with quick cuts between the model and text screens. The visual style is polished and commercial, aligning with typical advertising production quality. The pacing increases as the ad progresses, creating a sense of excitement and urgency. The audio-visual sync is consistent, with cuts timed to emphasize key points and transitions. # Hooks Text overlay: 00:00–00:02 ADORE ME / 00:00–00:02 A❤️LIST / 00:00–00:02 REWARDS PROGRAM Visual: 00:00–00:02 A woman with curly brown hair and medium skin tone, wearing a red lingerie set, dances against a solid light pink background. Text overlays in pink and red read 'ADORE ME A❤️LIST REWARDS PROGRAM' above her. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Join the A-List rewards program to earn points, enjoy free shipping on qualifying orders, and more. No subscription required. # Benefits - Free panty when you join the A-List - Annual birthday gifts # Features - Earn points - Enjoy free shipping on qualifying orders # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad presents a customer wearing the product. # Storyline - 00:00–00:02 The ad opens with an active woman dancing in a red lingerie set. This immediately catches the viewer's attention with a fun and energetic visual. It creates a positive and inviting tone. - 00:02–00:02 The visual shifts to a red screen featuring the question 'ARE YOU ON THE A❤️LIST'. This creates a sense of curiosity and exclusivity, inviting viewers to consider whether they are part of an elite group. It connects with the previous visual by directly asking if the viewer is part of the experience being showcased. - 00:02–00:05 Returning to the woman in the lingerie set, she now holds up a black panty. This highlights a specific product available from Adore Me, creating a visual connection between the woman, the brand, and its products. - 00:05–00:08 The ad transitions to a red screen promoting a 'Free Panty When You Join the A-List'. This reveals the key benefit of joining the rewards program, incentivizing viewers to take action. It directly follows the previous product showcase, making the offer highly relevant. - 00:08–00:10 The woman reappears, now seated in the lingerie set. This provides a more relaxed visual and reinforces the connection between the brand and its aesthetic. - 00:10–00:12 The ad shifts again to a red screen with text stating 'Annual Birthday Gifts'. This showcases another perk of being an A-List member, further emphasizing the program's value. - 00:12–00:14 The screen adds additional icons and text: 'And more!'. This hints at even more unspecified benefits, adding to the program's intrigue and appeal. - 00:14–00:19 The final screen outlines the A-List rewards program benefits in detail: 'Join the A-List rewards program to earn points, enjoy free shipping on qualifying orders, and more. No subscription required.' This summarizes the value proposition and removes a potential barrier to entry, reinforcing the call to action.

# Ad summary This ad promotes Adore Me and their A-List rewards program, featuring models in a variety of lingerie sets. # Brand positioning Adore Me positions itself as a modern, inclusive lingerie brand that caters to diverse body types and preferences. The brand emphasizes a personalized experience by offering an A-List rewards program. The brand aims to occupy a space of accessible luxury and self-expression, promoting a lifestyle where comfort and style are equally valued. It appears to follow category norms by showcasing models in attractive lingerie sets, but it pushes against limited representation by featuring models of diverse skin tones and body types. # Product Adore Me offers a range of lingerie sets. The sets include bras and panties, shown in various colors (white, black, beige), styles, and lace detailing. The ad focuses on the visual appeal and variety of the lingerie rather than technical specifications or functional benefits. The lingerie sets are presented as fashionable and accessible, implying that they are designed to make the wearer feel confident and stylish. The A-List rewards program is a core part of the product offering, providing exclusive perks to members. # Visual style The ad uses a vibrant and playful aesthetic, characterized by clean lines, bold typography, and a consistent red and white color scheme. The editing style is fast-paced, with quick cuts and transitions. The overall production quality appears polished, indicating a commercial approach. The visual motifs include the use of hearts and the letter "A", reinforcing the brand's identity and the Valentine's Day theme. The pacing is relatively consistent, with cuts timed to maintain a rhythmic flow. # Hooks Text overlay: 00:00-00:02 / ADORE ME Visual: 00:00–00:02: A six-panel image collage with a red-and-white color scheme. The left column features the text "ADORE ME" in red, and large red letter "A"s with heart cutouts, the right column features three different models wearing Adore Me lingerie. The first model wears a black lacy bra and panty set and kneels. The second model is blonde and wears a beige bra and panty set and leans against a wall. The third model has long dark hair and wears a white bra and panty set with her arm raised. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The A-List rewards program provides exclusive perks when you join. - Diverse range of lingerie sets that are 'So You'. # Benefits - Exclusive perks (through A-List rewards program) # Features - Lingerie sets in various styles and colors - A-List rewards program # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing their product line and rewards program. # Storyline - 00:00–00:02 The ad features an image collage of three models wearing different Adore Me lingerie sets. - 00:03–00:05 The collage transitions to a red screen with white text.

# Ad summary A UGC style ad promoting the Adore Me A-list loyalty program. The ad features a woman in a pajama set who shares the perks of the Adore Me A-list loyalty program and encourages viewers to sign up because it's free. # Brand positioning Adore Me is presented as a brand that offers fashionable and comfortable lingerie, swimwear, and loungewear for women. The brand emphasizes the importance of feeling good in what you wear, with a focus on offering stylish, high-quality pieces that can be worn as both pajamas and matching sets. The brand also offers rewards and perks through its A-List loyalty program, such as birthday gifts, points for every dollar spent, and free shipping on qualifying orders. Adore Me aims to occupy a space in the consumer's mind as a brand that is accessible and inclusive, offering a wide range of styles to suit different preferences and occasions. # Product The featured products in this ad are the Lucero PJ set and Shelbie top from Adore Me's new spring collection. The Lucero PJ set is a matching pajama set that can also be worn as a matching set for over your swimsuit at the beach. The Shelbie top is described as flattering. The ad promotes the Adore Me A-List loyalty program, which offers perks such as a free panty upon signup, points for every dollar spent, birthday gifts, and free shipping on qualifying orders. The brand communicates that the A-List program is free to join, emphasizing that there is nothing to lose by signing up and receiving the benefits. # Visual style The ad has a polished commercial aesthetic. The shots are static with smooth transitions. The ad's pacing is consistent. # Hooks Spoken: Female 1: I just joined the Adore Me A-List program and you should too. Text overlay: 00:00–00:03 I just joined the Adore Me A-List program and you should too. Visual: 00:00–00:19 A woman stands indoors in front of a white wall with a framed painting and a window with white curtains. She has long, wavy brown hair and is wearing a floral pajama set, including the top, bra, and shorts. She is holding a small, white tube with a yellow cap, smiling and talking to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people are missing out on rewards by not being Adore Me loyalty members. # Value propositions - Can be worn as PJs or as a matching set for over your swimsuit for the beach. - You should definitely go sign up because it's literally free. - So what do you have to lose? # Benefits - Adorable set - Cute for spring and summer - Flattering top - Perks of being an A-Lister - Free panty upon signup - Earn points for every dollar spent - Receive birthday gifts - Free shipping on qualifying orders - It's literally free - Nothing to lose # Features - New spring collection - Lucero PJ set - Shelbie top - A-List loyalty program - Free panty upon signup - Points for every dollar spent - Birthday gifts - Free shipping on qualifying orders # Call to action You should definitely go sign up # Social proof - “I just joined the Adore Me A-List program and you should too.” – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is communicated from the perspective of a customer who uses and enjoys the product. # Storyline - 00:00–00:02 The creator introduces that she just joined the Adore Me A-List program and that the viewer should too. - 00:03–00:16 She mentions she is wearing pieces from the new spring collection, the Lucero PJ set, and that it can be worn as pajamas or as a matching set for over a swimsuit at the beach. She also mentions she is wearing the Shelbie top and that it is so flattering. - 00:16–00:19 The creator states that she finds the set so adorable and cute for spring and summer. - 00:20–00:29 The creator walks the viewer through the perks of being an A-Lister, mentioning that new members receive a free panty upon signup. The creator exclaims that they'll be taking that. - 00:30–00:36 The creator states that A-listers earn points for every dollar spent, receive birthday gifts, as well as free shipping on qualifying orders. - 00:37–00:45 The creator says that now that the viewer knows all the perks of being an Adore Me A-List loyalty member, the viewer should go sign up, because it's free and there's nothing to lose. - 00:45–00:52 The Adore Me logo is displayed with different lingerie sets.

# Ad summary This image ad promotes the Adore Me A-List Rewards Program and offers a free panty upon joining. # Brand positioning Adore Me is presented as a lingerie brand that values exclusivity and rewards its loyal customers. By highlighting the A-List Rewards Program, the brand positions itself as offering more than just products, but also a premium experience. The focus on a "free panty" suggests a playful and enticing approach, moving away from conventional lingerie advertising by directly rewarding customers for joining. This blend of exclusivity and direct benefits suggests Adore Me aims to cultivate a loyal customer base through tangible rewards and an aspirational lifestyle. # Product The featured product appears to be a red lingerie set consisting of a chemise or babydoll style top and matching bottoms. The top features lace detailing around the bust area, with a cutout design. The garment has thin straps and a flowing, sheer body. The ad promotes Adore Me's A-List Rewards Program, offering a free panty as an incentive to join, suggesting a value proposition of added benefits and rewards for being a member. The call to action encourages users to join the program, implying that membership unlocks exclusive perks and access to special offers like the free panty. # Visual style The ad features a clean, bright studio shot with soft lighting and a focus on the product and model. The composition is simple and direct, with a clear hierarchy of information. The image treatment includes subtle color grading to enhance the red tones and give the image a warm, inviting feel. The visual motif centers around the color red, particularly with the red heart prop in the top right, and the use of a single model. This creates a romantic or Valentine’s-themed aesthetic. The overall style is polished and professional, designed to capture attention and convey a sense of aspirational elegance. # Hooks Headline: A♥LIST # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Join the A-List Rewards Program & Get a FREE Panty: Becoming a member unlocks immediate tangible value in the form of a free panty, incentivizing sign-ups. # Benefits - Get a FREE Panty # Features - A-List Rewards Program # Call to action None used. # Social proof - None used. # Point of view - Brand: This is because the brand is trying to promote their rewards program. # Storyline - The ad opens by presenting a model wearing a red Adore Me lingerie set. This grabs the viewer's attention and showcases the brand's product, creating an initial visual appeal from the brand's perspective. - The ad invites the viewer to "Join the A-List Rewards Program & Get a FREE Panty." This is a direct offer from the brand, encouraging the audience to become a member for added perks and incentives. It progresses the narrative by shifting focus from product display to customer benefits.

# Ad summary This ad promotes the Adore Me A-List Rewards program with a model dancing to a fast-paced pop song. The ad transitions between the model dancing, graphics explaining the benefits of the rewards program, and a final call to action to join the program today. # Brand positioning Adore Me is presented as a fun, modern, and playful brand that offers a rewards program called A-List for its customers. The brand's positioning is centered around exclusivity and offering perks to its members, making customers feel like they are part of a special, valued group. The brand uses a vibrant color palette and upbeat music to create an energetic and youthful tone, appealing to customers who want to feel pampered and appreciated. # Product The product advertised is the Adore Me A-List Rewards program, which offers exclusive perks to its members. These perks include boxes, savings, gifts, and more, all visualized through simple white icons. The ad highlights that by joining the A-List, customers can enjoy these special benefits. The program is designed to enhance the customer experience by providing added value and incentives for continued engagement with the Adore Me brand. The ad focuses on making the customer feel special and rewarded for their loyalty. # Visual style The ad has a clean and vibrant aesthetic with a polished commercial feel. It uses quick cuts to transition between scenes, maintaining a consistent and upbeat pace. The color palette is dominated by red and pink, which are visually striking and align with the brand's playful tone. The visuals are simple and direct, focusing on conveying the message quickly and effectively. # Hooks Text overlay: 00:00–00:01 ARE YOU ON THE / 00:00–00:01 A♥LIST Visual: 00:00–00:01 A pink question mark is displayed on a red background with white text that reads, “ARE YOU ON THE A♥LIST”. The text uses a heart symbol for the letter “O” in “ON”. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Joining the A-List rewards program provides exclusive perks and makes customers feel valued. # Benefits - Enjoy exclusive perks when you join the A-List rewards program. # Features - Exclusive perks # Call to action Join today! # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the Adore Me brand, showcasing the A-List Rewards program. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a question, "ARE YOU ON THE A♥LIST," inviting viewers to consider their status and creating intrigue. - 00:01–00:04 00:01–00:04 A model dances in red lingerie in front of a pink background with the text "ADORE ME A♥LIST REWARDS PROGRAM." This visually introduces the brand and the rewards program being promoted, positioning the program as fun and desirable. - 00:04–00:08 00:04–00:08 The screen displays white icons of a box, money bag, cake, and gift on a red background, along with the text "Enjoy exclusive perks when you join the A-List rewards program." This conveys the benefits of joining the program, emphasizing the exclusivity and perks members receive. - 00:08–00:10 00:08–00:10 The ad concludes with a red gift box icon and the text "Join today!" on a pink background. This provides a clear call to action, encouraging viewers to join the A-List rewards program immediately.

# Ad summary This Adore Me ad highlights a tiered discount offer, with savings of $15 off $75, $25 off $100, and $50 off $150. It showcases lingerie and a fruit plate, set against a pink and tile background. The deal is presented as an online-only promotion with certain restrictions. # Brand positioning Adore Me is presented as an online lingerie brand that focuses on providing discounts and exclusive deals to its customers. The brand aligns with a lifestyle that values comfort and luxury, suggested by the lingerie and the fruit plate. The discounts signal a focus on affordability. The brand positioning is emotional, emphasizing the customer's desire to treat themselves and look and feel good. # Product The featured products are lingerie items including a matching bra and panty set with floral embroidery, and a babydoll nightie with lace detailing. The lingerie is dark pink. The primary detail highlighted is the online discount offer: $15 off $75, $25 off $100, and $50 off $150. These discounts are intended to lower purchase barriers and incentivize buying more. The presentation of the products alongside the fruit plate suggests a relaxed, indulgent, and self-pampering occasion of use. # Visual style The visual style is bright and inviting, using soft lighting and a pastel color palette to create an atmosphere of relaxation and indulgence. The high-quality product shots and lifestyle elements are designed to grab attention and convey a sense of luxury and self-care. The grid layout and bold typography enhance scannability and ensure key information is easily digestible in a fast-paced social media feed. # Hooks Headline: ADORE ME # Funnel stage Bottom of funnel (Conversion) # Pain points The potential pain point is the high cost of lingerie. The ad aims to alleviate this by offering significant discounts. # Call to action None used. # Social proof - None used. # Point of view - Brand: The top section with the brand name and discount highlights the direct offers available. - Customer: The middle section showcases the product in a visually appealing setting to inspire an aspirational feeling of self-care and luxury. - Brand: The fine print at the end states "Online only. Restrictions apply.", which provides transparency to the customer. # Storyline - The ad starts by prominently displaying the brand name and discount offer. This immediately grabs the viewer's attention and communicates the main selling point. This part of the story is from the brand’s perspective to inform potential customers about the available savings. - The ad then showcases the products—lingerie set and nightie—alongside a fruit plate to enhance the appeal of self-pampering. This is intended to create an aspirational lifestyle image for the customer. This section is from the customer's point of view, showing what the customer can achieve and experience with these products. - Finally, the ad concludes with the online-only disclaimer, which conveys any restrictions to the customer. This ensures transparency and manages customer expectations. This last detail comes from the brand’s perspective to avoid any potential misunderstandings.

# Ad summary This image ad for Adore Me promotes their A-List Rewards program by offering a free panty to new members. The ad features a lilac-colored panty held by two pairs of hands, with the promotional text displayed against a pink background. # Brand positioning Adore Me is presented as a brand that values rewarding its customers through its A-List Rewards program. The brand is positioned as accessible and enticing with the offer of a free panty upon joining the rewards program. The use of a pastel color palette and a focus on lingerie suggests a brand that aligns with femininity and comfort, differentiating itself by offering perks for loyalty. This positions the brand as customer-centric and generous within the broader market of lingerie retailers. # Product The product featured is a lilac-colored panty made of lace material. It has a delicate, floral pattern and a scalloped edge. The panty is held by two pairs of hands, showcasing its design and material. The image does not explicitly state features or sizing but focuses on its aesthetic appeal. It is intended for individuals interested in joining the Adore Me A-List Rewards program, with the purchase barrier being addressed through the incentive of receiving a free panty upon joining. # Visual style The ad has a clean and inviting visual style with a focus on the product and offer. The use of pastel colors (lilac and pink) creates a soft, feminine aesthetic. The high-quality photography suggests a polished brand image. The layout is simple and easy to scan, making it suitable for in-feed placement. # Hooks Headline: Join the A-List Rewards Program & Get a FREE Panty # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Join the A-List Rewards Program & Get a FREE Panty # Benefits - Get a FREE Panty # Features - A-List Rewards Program # Call to action None used. # Social proof - None used. # Point of view - Brand: The offer to join the rewards program and receive a free panty is presented to entice potential customers. # Storyline - The ad opens with a visual of a lilac lace panty held by two sets of hands. The purpose is to showcase the product being offered as a free incentive to join the Adore Me A-List Rewards program. This is from the brand's perspective, aiming to attract potential customers with an appealing product shot. - Below the panty, the text highlights the offer: joining the A-List Rewards Program to receive a free panty. This part of the story comes directly from the brand, encouraging viewers to take advantage of the promotion and become members.

# Ad summary A creator promotes Adore Me's A-List loyalty program. She highlights free gifts, points on every dollar spent, and tiered benefits. # Brand positioning Adore Me positions itself as a trendy and rewarding fashion and lifestyle brand that values customer loyalty through its A-List membership. It offers tiered perks, discounts, and freebies for members at various spending levels. The brand appeals to customers who enjoy exclusive rewards and incentives for their continued patronage, focusing on value and membership benefits. # Product The Adore Me A-List is a tiered loyalty program offering rewards and exclusive benefits to its members. The program has three tiers: Silver, Gold, and Diamond. All new members receive a free panty upon signing up. Benefits include earning points for every dollar spent, free birthday gifts, and free shipping on qualifying orders. The program has three tiers with the perks stacking the higher you go. Membership provides increasing rewards and benefits as customers spend more each year, ranging from birthday gifts to early collection access. # Visual style The ad features a polished UGC aesthetic with bright, natural lighting and a clean, minimalist background. The editing style includes quick cuts and a split-screen format that keeps the visuals engaging and dynamic. The production quality is high, giving it a commercial feel while maintaining a personal touch. The pacing is consistent throughout, enhancing the overall message and encouraging the viewer to watch until the end. Audio-visual sync is maintained, with product actions and text timed to the voiceover. # Hooks Spoken: 00:00–00:02 Okay. I just joined the Adore Me A-List and let me tell you why you should do the same. Text overlay: Okay. I just joined the Adore Me A-List Visual: 00:00–00:02 Split screen featuring a young, fair-skinned woman with long blonde hair and full glam makeup. She is wearing a floral pajama set and speaking to the camera in the center frame. The top-left and bottom-right frames show her posing in the same pajama set. The top-right and bottom-left frames show her posing in a black one-piece swimsuit with white trim. The background is a plain, light-colored wall and door. The camera is stationary and the lighting is bright. # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the desire for added value and rewards when shopping. Many shoppers seek ways to maximize their spending and feel appreciated by the brands they support. # Value propositions - Free panty upon sign-up for new members - Exclusive rewards and perks through a tiered loyalty program - Opportunities to earn points and receive free gifts and shipping - Being part of an 'A-List' community with added value for continued patronage # Benefits - Exclusive access to new and fashionable items - Rewarding loyalty program - Tangible rewards for signing up - Opportunities to unlock more benefits as spending increases # Features - Lucero Floral Beige pajama set - Rye Black one-piece swimsuit - Adore Me A-List: Rewards and exclusive benefits - Free panty for new members - Points on every dollar spent - Free birthday gift - Free shipping on qualifying orders - Three tiers: Silver, Gold, and Diamond # Call to action So go sign up at AdoreMe.com and thank me later. # Social proof - “I just joined the Adore Me A-List” – Female 1 (Customer) - “I’m obsessed” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is delivered from the perspective of a satisfied Adore Me customer, enhancing credibility and trustworthiness. # Storyline - 00:00–00:02 00:00–00:02 The creator announces she just joined the Adore Me A-List and will explain why others should join as well. This message is intended to create curiosity and intrigue around the Adore Me loyalty program, positioning it as something desirable and exclusive that the audience should also want to be a part of. This is told from the customer's perspective, who wants to share a helpful recommendation. - 00:02–00:06 00:02–00:06 The creator mentions that she is wearing the Lucero Floral Beige pajama set from their spring collection. This line is intended to showcase the brand's products and the creator's positive experience with them, implying that members get access to new and fashionable items. It is told from the customer's perspective as she is directly talking to the camera. - 00:06–00:10 00:06–00:10 The creator also showcases the Rye Black one-piece swimsuit and expresses her obsession. This part is intended to highlight another product available through Adore Me, further emphasizing the variety and quality of their offerings. It is told from the customer's perspective as she is directly talking to the camera. - 00:10–00:13 00:10–00:13 The creator transitions to explaining the Adore Me loyalty program, emphasizing that it changes everything. This line is intended to build anticipation and signal that the loyalty program offers significant value and benefits. It is told from the customer's perspective as she is directly talking to the camera. - 00:13–00:16 00:13–00:16 The creator introduces the perks that Adore Me A-List members receive. This line is intended to present the benefits of the loyalty program, encouraging viewers to consider signing up. It is told from the customer's perspective as she is directly talking to the camera. - 00:16–00:19 00:16–00:19 The creator announces that all new members get a free panty just for signing up, emphasizing the immediate benefit. This line is intended to incentivize sign-ups by highlighting an immediate and tangible reward. It is told from the customer's perspective as she is directly talking to the camera. - 00:20–00:25 00:20–00:25 The creator lists additional benefits, such as earning points on every dollar spent, receiving a free birthday gift, and getting free shipping on qualifying orders. This line is intended to further detail the advantages of the loyalty program, making it more appealing to potential members. It is told from the customer's perspective as she is directly talking to the camera. - 00:25–00:29 00:25–00:29 The creator explains that there are three tiers—Silver, Gold, and Diamond—and that the perks keep stacking. This line is intended to highlight the tiered structure of the program, suggesting that members can unlock more benefits as they spend more. It is told from the customer's perspective as she is directly talking to the camera. - 00:29–00:32 00:29–00:32 The creator emphasizes that the program is free to join, so there's no reason not to. This line is intended to remove any perceived barriers to joining, encouraging immediate sign-ups. It is told from the customer's perspective as she is directly talking to the camera. - 00:32–00:34 00:32–00:34 The creator ends with a call to action, urging viewers to sign up at AdoreMe.com and thank her later. This line is intended to prompt immediate action and reinforce the value of the recommendation. It is told from the customer's perspective as she is directly talking to the camera.

# Ad summary The ad features an image of a woman wearing blue lacy underwear. The ad promotes Adore Me's A-List Rewards Program and entices the viewer to join with a free panty offer. # Brand positioning Adore Me positions itself as a brand that values inclusivity, choice, and a personalized shopping experience. The brand aims to occupy a space in the consumer's mind as a provider of lingerie and intimate apparel. The A-List rewards program suggests that the brand fosters a community where members get exclusive access and rewards, promoting a sense of belonging and value. By offering a free panty upon joining the A-List Rewards program, Adore Me incentivizes customers to engage with the brand and explore its offerings, suggesting a focus on customer acquisition and retention through value-added benefits. # Product The product being advertised is a pair of blue lacy women's underwear. The underwear appears to be made of lace and is likely intended for everyday wear. The ad emphasizes joining Adore Me's A-List Rewards program, which offers a free panty as an incentive, presumably reducing the purchase barrier by giving customers an immediate reward for joining the program. The advertisement focuses on the benefit of the rewards program, enticing potential customers to engage with the brand by offering a free panty. # Visual style The ad has a clean, minimalist visual aesthetic with a focus on the product and offer. The image features soft, diffused lighting. The typography is simple and modern, with a clear hierarchy to draw attention to the key message. The overall visual style is intended to be visually appealing and easy to scan. # Hooks Headline: A♥LIST # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Join the A-List Rewards Program & Get a FREE Panty # Benefits - Get a FREE Panty # Call to action None used. # Point of view - Brand: This POV is used to promote the product and rewards program. It is conveyed through the on-screen text and visual focus on the underwear. # Storyline - The ad begins with a visual focus on the product: a woman wearing Adore Me underwear. This immediately establishes the product being promoted. The intention is to showcase the underwear's appearance and fit from the brand's perspective. - Next, the ad transitions to promoting Adore Me's A-List Rewards Program, enticing the viewer to join by offering a free panty. This is conveyed from the brand's point of view and it aims to incentivize engagement with the program.

# Ad summary This ad for Adore Me showcases a bra and panty set with a floral pattern on a light background. The ad features text overlays with discounts and the brand logo. # Brand positioning Adore Me is presented as an accessible online lingerie brand, offering a variety of styles for women. The brand is promoted with a focus on discounts, implying that it aims to be affordable without sacrificing style or quality. The brand's aesthetic is feminine and modern, aligning with current fashion trends while prioritizing comfort and value for the customer. # Product The featured product is a matching bra and panty set with a light blue color and a floral pattern. Both the bra and panty bottoms are made of a semi-sheer fabric and adorned with a darker blue floral embroidery. The bra is a demi style with underwire and a small bow detail at the center. The panty has a low-rise cut with similar bow accents. The ad promotes the set's aesthetic appeal, showcasing its delicate design and feminine details. The focus on the product's visual attributes encourages the viewer to purchase based on its style and appearance. # Visual style The ad features a clean, polished aesthetic with soft lighting and a bright color palette. The focus is on showcasing the product details with a visually appealing layout. The editing style consists of slow camera movements and smooth transitions to emphasize the product's features. The production quality is high, creating a professional commercial feel designed to attract the target audience. # Hooks Text overlay: 00:00–00:08 ADORE ME / 00:00–00:08 $15 OFF $75 / 00:00–00:08 $25 OFF $100 / 00:00–00:08 $50 OFF $150 / 00:00–00:08 Online only. Restrictions apply. Visual: 00:00–00:02 Close-up shot of a light blue bra with a floral pattern, laid on a white, soft surface. The camera slowly zooms out, focusing on the details of the fabric and design. The lighting is soft and diffused. The bra’s strap is visible. Above the product is a pink banner with the brand name, "ADORE ME," in white bold letters, along with discount offers: "$15 OFF $75," "$25 OFF $100," and "$50 OFF $150." Underneath the discounts, it reads, "Online only. Restrictions apply." # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Stylish and coordinated lingerie set at a discounted price - Online-only discounts for added savings # Benefits - Visually appealing design - Coordinated set - Feminine style - Affordable price with discounts # Features - Bra and panty set - Floral pattern - Light blue color - Semi-sheer fabric - Bow details # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and promotional offers. # Storyline - 00:00–00:08 00:00–00:08 The video opens with a close-up of the bra and panty set laid out on a white surface. The focus is on showcasing the product's aesthetic appeal, highlighting its color, floral pattern, and delicate details. The camera zooms out to reveal the full set, emphasizing its coordinated design and feminine style. The aim is to visually entice the viewer with the product's attractive features.

# Ad summary This ad features two models wearing matching lingerie sets from Adore Me. The ad focuses on the brand's tagline, 'It's So You,' suggesting personalization and self-expression through their lingerie. # Brand positioning Adore Me is presented as a brand that embraces individuality and caters to personal style. The tagline "It's So You" reinforces this idea, positioning Adore Me as a company that empowers customers to find lingerie that resonates with their unique identity. The brand aligns with values of self-expression and confidence, pushing against the norm of a one-size-fits-all approach in the lingerie market by offering diverse styles and fits. # Product The ad features matching lingerie sets, each consisting of a bra and panty. One set is a purple floral pattern with a small bow detail on both the bra and panty. The other set is a white bra with black lace detailing and matching white panty with black lace. The product is presented as fashionable and intimate apparel, meant to enhance the wearer's confidence and personal style. The ad subtly addresses potential purchase barriers by showcasing the aesthetic appeal and fit of the lingerie. # Visual style The ad has a polished and professional aesthetic, typical of lingerie advertising. The image is well-lit, with a focus on the models and the lingerie they are wearing. The dark background helps to highlight the products. The overall style is clean and modern, with a focus on showcasing the beauty and fit of the lingerie. # Hooks Headline: ADORE ME # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - "It's So You" suggests that the brand values personalization and that the lingerie is designed to reflect the wearer's unique identity. # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV appears throughout the ad as the brand is showcasing its product line and emphasizing its brand values of personalization and self-expression. # Storyline - The ad opens with two models standing side-by-side, each wearing a different but equally stylish lingerie set. This is intended to showcase the variety and appeal of the brand's offerings, allowing the audience to see the product in a real-life context. The brand is highlighting the breadth of their catalog and that they have something for everyone. - The brand highlights the tagline "It's So You" positioned between the brand name and the models. This aims to emphasize the brand's focus on personalization and individual style, suggesting that the lingerie is designed to reflect the wearer's unique identity. The brand is clearly promoting the core value that they have something for everyone and that their brand should be about how the wearer feels.