How A24 Advertises on Meta

# Ad summary This ad showcases the A24 screenplay book of the film 'I Saw the TV Glow'. It features someone pulling the book off of a shelf that contains other A24 screenplays, and flipping through the pages to show the various elements of the book, which include photos, screenplays, and behind-the-scenes anecdotes. # Brand positioning A24 is presented in this ad as a curator of modern, indie cinema. A collection of their screenplays are shown on a bookshelf. The variety of colors and titles suggests that A24's filmography is diverse in genre and style, but that their brand connects each movie, appealing to an audience with particular tastes. The brand is presented as being a connoisseur of art and storytelling. It occupies a space in the consumer's mind as a source of unique and high-quality entertainment, promoting a lifestyle of appreciation for artistic expression. # Product The product is the A24 screenplay book of the film "I Saw the TV Glow", written and directed by Jane Schoenbrun. The book features the complete screenplay, behind-the-scenes photos, and a foreword by Eva Victor. The visuals show several pages of the book, including the screenplay script, photos of the actors, and notes on the episode, all of which are intended to give the viewer a deeper dive into the world of the film. It is implied that this product would appeal to fans of the film or cinephiles in general. The book comes in a solid purple cover with the title, author, and an image of the movie scene on the cover. The spine shows the title of the movie, along with the "A24" logo. Other books in the A24 screenplay collection are shown on a shelf with varying colors and titles. # Visual style The ad has a clean and polished aesthetic. The editing style is simple, featuring static shots and smooth transitions. The production quality is high, aligning with the tone of the brand and its audience. The color palettes are cool and modern. The pacing is consistent throughout the ad, creating a smooth viewing experience. The product actions are timed to the music beats, creating a cohesive audio-visual sync. # Hooks Text overlay: 00:01–00:03 I Saw the TV Glow / 00:01–00:03 Written and Directed by / 00:01–00:03 Jane Schoenbrun Visual: 00:00–00:03 A person's hands reach into a wooden shelf, pulling out a purple hardcover book titled 'I Saw the TV Glow'. The background features other books with solid, varying colored covers and distinct titles such as 'Midsommar', 'The Lighthouse', and 'Lady Bird'. The spines of the books all display the 'A24' logo. The shot is brightly lit with warm overhead lighting. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The screenplay book offers fans a chance to immerse themselves in the world of 'I Saw the TV Glow' beyond the screen. - The combination of screenplay, photos, and foreword creates a comprehensive collector's item. # Benefits - Dive deeper into the world of 'I Saw the TV Glow' - A collector's item for fans of A24 films - Provides a behind-the-scenes look at the film's creation # Features - A24 screenplay book of the film 'I Saw the TV Glow' - Includes the screenplay - Includes behind-the-scenes photos - Includes a foreword by Eva Victor # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand’s perspective, showcasing a product and its features. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a person reaching for a purple book from a shelf filled with other books. The book is pulled out and revealed to be the A24 screenplay book for the film 'I Saw the TV Glow'. This introduces the product being featured in the ad. - 00:03–00:08 00:03–00:08 The pages of the book are flipped through to show images of the screenplay, the actors, and notes from behind the scenes. This highlights the various elements contained within the book. - 00:08–00:12 00:08–00:12 The cover of the book is presented once again, before being placed back on the shelf. This reinforces the product and its placement amongst the A24 collection.

# Ad summary The ad shows multiple books and magazines from the publishing house A24, including Everything Everywhere All At Once, Alex G, and Past Lives, with the intent to showcase the movie’s visual components. # Brand positioning A24 is presented as a brand that publishes the books and magazines from well-known movies and artists. The brand aligns with a modern and visual lifestyle and provides content that is visually appealing. # Product The ad features multiple books and magazines from A24 including Everything Everywhere All At Once, Alex G, and Past Lives. The visuals are the product and the way the company produces the books and magazines. The books and magazines contain visuals from well-known movies. # Visual style The ad has a UGC feel and a hybrid production quality. There are quick cuts between the different books and the movies being projected. The ad has a medium pace. # Hooks Visual: 00:00–00:01 A person wearing blue jeans and a white long-sleeve shirt sits at a wooden table, opening the A24 book, Everything Everywhere All At Once. Other books and magazines are on the table to the left. A silver box with “Art Book Fair” printed in red sits on the top right. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – A customer is showing the A24 products. # Storyline - 00:00–00:01 00:00–00:01 The A24 book, Everything Everywhere All At Once is opened and the pages are flipped through. - 00:01–00:02 00:01–00:02 The pages show the storyboard from the movie with rough sketches of scenes. - 00:02–00:04 00:02–00:04 The movie is projected onto a wall with the actress smiling. This is to showcase the storyboard sketch being brought to life. - 00:04–00:05 00:04–00:05 The A24 book, Alex G, is opened and the pages are flipped through. - 00:05–00:07 00:05–00:07 The pages of the book show a photoshoot set. - 00:07–00:08 00:07–00:08 The photoshoot set is projected onto a wall. This is to showcase the photoshoot from the book. - 00:09–00:11 00:09–00:11 The A24 magazine, Past Lives, is opened and showcases the movie. - 00:11–00:13 00:11–00:13 The set of the movie, Past Lives, is showcased.

# Ad summary This ad features a stop motion style of filming a book opening and displaying different pages of movie script and photos. # Brand positioning A24 is presented as a film studio that is known for producing horror films. The brand is positioned in a way to where the consumer is able to purchase their movies in book form. The book contains scripts and photos from the movie. # Product The product is a book containing the scripts and photos from the A24 horror film, Midsommar. The book allows the consumer to have access to the script and photos from the movie, allowing a deeper insight and knowledge of the film. Other books advertised are from A24 films, Hereditary and The Witch. # Visual style The visual style of the ad is high-end, which is reflected through the clear, bright, and simple lighting. There are quick cuts to keep the consumer engaged. The brand is showcasing the product, which is a book that is a physical product. The stop motion editing style supports the overall goal of the ad. # Hooks Visual: 00:00-00:03 The camera is stationary and focused on a hardback book sitting on a white surface. The book cover is light pink and features a still from the A24 movie, Midsommar. The still features a woman with a flower crown surrounded by flowers. The title of the movie is above the still and the director's name is below. Opening to the first page which displays the title and who wrote it. Opening again to display a script from the movie. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The book offers movie script and stills that allow the consumer to have a deeper insight and knowledge of the film. # Benefits - allows a deeper insight and knowledge of the film # Features - Movie script - Movie stills # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases the brand through a showcase of the brand's product. # Storyline - 00:00–00:03 The camera shows a book sitting on a white surface. - 00:01–00:02 00:01-00:02 The book is opened to the first page which displays the title and who wrote it. - 00:02–00:03 00:02-00:03 The book is opened again to display a script from the movie. - 00:03–00:06 00:03-00:06 The camera shows another book sitting on a white surface. - 00:04–00:05 00:04-00:05 The book is opened up to display a script from the movie. - 00:05–00:06 00:05-00:06 The book is opened again to display a picture from the movie. - 00:06–00:09 00:06-00:09 The camera shows another book sitting on a white surface. - 00:07–00:08 00:07-00:08 The book is opened up to display a picture from the movie. - 00:08–00:09 00:08-00:09 The book is opened again to display a script from the movie.

# Ad summary This ad showcases a variety of A24 merchandise, including books, mugs, candles, and other items, arranged in a grid format. The ad uses a dark background to highlight the products, with a focus on red and black color schemes. The camera slowly zooms in and out, providing a detailed view of each item. # Brand positioning A24 is presented as a curator of unique and visually striking merchandise related to its films. The brand aligns with a lifestyle of appreciating art house cinema and distinctive design. A24 positions itself as a brand that values artistic expression and caters to a niche audience that appreciates high-quality, visually appealing products. The brand's positioning is both functional, offering well-designed merchandise, and emotional, connecting with fans through shared appreciation of A24's film aesthetic. # Product The ad features a variety of A24-branded merchandise. These include books related to A24 films, such as "The Witch," mugs in black and white with A24 branding, a red candle with a black base and A24 label, a red cup and saucer set with the text "A24-FOUR" printed on the cup, a black notebook with the title "Horror Caviar," and a red A24-branded air freshener. The products are designed for fans of A24 films who want to express their appreciation through unique and visually appealing merchandise. The ad highlights the aesthetic appeal and collectibility of these items, suggesting they are worth buying for their design and connection to A24's film catalog. # Visual style The ad has a polished, commercial aesthetic with a focus on clean product presentation. The editing style consists of slow, smooth transitions with static shots and a slow zoom. The production quality is high-end, supporting the intended tone of sophistication and exclusivity. The visual motif is the consistent use of a black background to highlight the products, with red and black color schemes dominating. The pacing is slow and deliberate, with a consistent rhythm throughout the ad. # Hooks Visual: 00:00–00:02: A grid of A24 merchandise is displayed against a black background. The items include a black notebook with a red image and the text "HORROR CAVIAR," a red candle with a black base and a red label, a red cup and saucer with the text "A24-FOUR," a red A24-branded air freshener, two black mugs (one with the text "MARCH 18 2022"), and a book titled "The Witch" by Robert Eggers. The camera is stationary, providing an overview of the entire grid. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Unique and visually appealing merchandise for fans of A24 films - Collectable items that express appreciation for A24's film catalog - High-quality design that enhances the aesthetic appeal of the products # Benefits - Express appreciation for A24 films - Unique and visually appealing merchandise - Collectable items - High-quality design # Features - Books related to A24 films - Mugs in black and white with A24 branding - Red candle with a black base and A24 label - Red cup and saucer set with the text "A24-FOUR" - Black notebook with the title "Horror Caviar" - Red A24-branded air freshener # Call to action None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products in a visually appealing manner. # Storyline - 00:00–00:02 The ad begins with a grid of A24 merchandise, including books, mugs, candles, and other items. - 00:02–00:05 The camera slowly zooms in and out, providing a detailed view of each item. - 00:05–00:11 The camera continues to pan across the grid, highlighting different products.

# Ad summary This A24 ad promotes their screenplays, emphasizing the screenplay for the film 'Midsommar.' # Brand positioning A24 is presented as a film company that produces unique and memorable movies. The brand appears to cater to a more artistic and indie audience. They focus on selling movies for a more niche market that is passionate about film. The brand is known for its unique aesthetic, high quality and boundary pushing films. # Product This A24 ad is promoting their screenplays, specifically the screenplay for the movie 'Midsommar' by Ari Aster. The screenplay is presented as a book with a cover image of Florence Pugh in the movie. The screenplays are for fans of the movie to go beyond just watching and have a closer look and understand all of the writing that goes into these movies. The ad highlights a range of movie screenplays to choose from, allowing buyers to select their favorite. # Visual style The ad has a clean and modern aesthetic with pastel color palettes and a focus on showcasing the book covers. The editing is simple, with static shots and minimal transitions. The production quality is high, with sharp visuals and clear text overlays. The pacing is slow and steady, creating a calm and inviting atmosphere. The visual style aligns with A24's brand aesthetic, appealing to a sophisticated and artistic audience. # Hooks Text overlay: 00:00–00:06 A24 / 00:03–00:06 Screenplays of your favorite films. Visual: 00:00–00:02: A close-up shot of Florence Pugh as Dani Ardor in 'Midsommar', wearing a flower crown and a garland of flowers. Her eyes are watery and she has a slight frown, suggesting sadness or distress. The background is blurred with colorful flowers and greenery. / 00:02–00:03: The image from the previous shot is now the cover of a paperback book titled 'Midsommar'. The book cover is pink with black text, crediting 'Written and Directed by Ari Aster'. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Access to your favorite films' screenplays. # Benefits - Own the screenplay of your favorite film. # Features - Screenplays of A24 films # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is from the perspective of A24 showcasing their product. # Storyline - 00:00–00:02 The ad opens on Florence Pugh in character from the film Midsommar. - 00:02–00:03 The visual then transitions to the screenplay book cover of Midsommar featuring Florence Pugh's photo. - 00:03–00:06 The shot then expands to showcase a collection of A24 screenplays, with the text 'Screenplays of your favorite films.'

# Ad summary This ad showcases a woman showing off her A24 film collection. # Brand positioning A24 is presented as a brand that produces unique and visually striking films. The ad showcases a collection of A24 films, implying that the brand is known for its quality and artistic merit. The brand aligns with a lifestyle of film appreciation and collecting, suggesting that its products are for those who value cinema as an art form. The brand pushes against the norm of mainstream, blockbuster-focused film production, instead focusing on independent and arthouse films. The brand positioning is emotional, appealing to the viewer's love of film and desire to own physical copies of their favorite movies. # Product The product featured in the ad is a collection of A24 films on physical media, specifically Blu-ray and DVD. The ad showcases various films, including "Marcel the Shell With Shoes On," "The Brutalist," "Aftersun," and "Everything Everywhere All at Once." The products are presented as collector's items, with visually appealing packaging and special editions. The ad highlights the tactile experience of owning physical media, suggesting that it is a more meaningful way to engage with films than streaming. The ad addresses the purchase barrier of cost by showcasing the value of owning a curated collection of high-quality films. The ad is telling the viewer that these products are worth buying because they are a way to support independent cinema and own a piece of film history. # Visual style The ad has a polished and professional aesthetic, with bright lighting and smooth camera movements. The editing style is simple and straightforward, with no quick cuts or jump cuts. The production quality is high, suggesting that the ad was made by a professional team. The visual motifs include the use of close-ups to showcase the product and the use of natural lighting to create a warm and inviting tone. The pacing is slow and deliberate, allowing the viewer to take in all the details of the product and the setting. # Hooks Visual: 00:00–00:02 A hand holds up the Blu-ray cover of "Marcel the Shell With Shoes On" in front of a bookshelf filled with other Blu-rays. The bookshelf is made of dark wood and is filled with a variety of films, including "Parasite" and "Everything Everywhere All at Once." The hand is fair-skinned and is wearing a ring on the ring finger. The lighting is soft and natural. The camera is stationary and is focused on the Blu-ray cover. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that streaming services may not provide the same level of engagement or ownership as owning physical media. The visual of the woman carefully handling and displaying her collection suggests a frustration with the ephemeral nature of digital content. # Value propositions - Owning physical media is a more meaningful way to engage with films than streaming. - These products are a way to support independent cinema and own a piece of film history. - The value of owning a curated collection of high-quality films. # Benefits - Support independent cinema - Own a piece of film history - Engage with films in a more meaningful way - Enjoy special features and packaging - Create a curated collection of high-quality films # Features - A24 films on physical media - Blu-ray and DVD formats - Visually appealing packaging - Special editions - Tactile experience of owning physical media # Call to action None used. # Social proof - None used. # Point of view - Customer 5% – The customer POV is communicated through the woman waving to the camera and smiling. - Brand 95% – The brand POV is communicated through the showcasing of the product and its features. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a hand holding up the Blu-ray cover of "Marcel the Shell With Shoes On." The hand then rotates the cover to show the spine, before placing it back on a shelf filled with other Blu-rays. This moment is intended to showcase the product and its packaging, while also establishing the context of a film collection. The perspective is from the brand, showcasing the product in an appealing way. The tone is casual and inviting. - 00:02–00:04 00:02–00:04 The camera pans across the shelf, showcasing a variety of A24 films. This moment is intended to highlight the breadth and depth of the A24 catalog, while also creating a sense of visual appeal. The perspective is from the brand, showcasing the product in an appealing way. The tone is casual and inviting. - 00:04–00:08 00:04–00:08 A hand pulls out the Blu-ray of "Aftersun" and opens it to reveal a series of photographs inside. This moment is intended to showcase the special features and packaging of the product, while also creating a sense of discovery and delight. The perspective is from the brand, showcasing the product in an appealing way. The tone is casual and inviting. - 00:08–00:14 00:08–00:14 A hand pulls out the Blu-ray of "Everything Everywhere All at Once" and opens it to reveal a variety of inserts and special features. This moment is intended to showcase the special features and packaging of the product, while also creating a sense of discovery and delight. The perspective is from the brand, showcasing the product in an appealing way. The tone is casual and inviting. - 00:14–00:24 00:14–00:24 The camera zooms out to show the entire shelf of A24 films, before panning to a woman standing in front of the shelf. This moment is intended to establish the context of the collection and the person who owns it, while also creating a sense of visual appeal. The perspective is from the brand, showcasing the product in an appealing way. The tone is casual and inviting. - 00:24–00:26 00:24–00:26 The woman waves to the camera and smiles. This moment is intended to create a sense of connection and authenticity, while also reinforcing the idea that the product is for people who love film. The perspective is from the customer, showcasing the product in an appealing way. The tone is casual and inviting.

# Ad summary This ad showcases an unboxing of A24 merchandise, highlighting various items available for purchase. The ad concludes with a call to action to join the A24 club. # Brand positioning A24 is presented as a curated brand that caters to a specific audience interested in unique and artistic merchandise related to their films. The brand aims to occupy a space of exclusivity and cultural relevance, aligning with a lifestyle that values art, film, and distinctive products. A24 pushes against the norms of mass-produced merchandise by offering items that are thoughtfully designed and connected to their filmography, creating a sense of community and belonging for its fans. The brand positioning is both functional, offering tangible goods, and emotional, fostering a sense of connection and identity through shared interests. # Product The ad features a variety of A24 merchandise, including a black A24 baseball cap with the A24 logo embroidered in green, yellow, and blue; a white t-shirt with a colorful A24 graphic; a clear water bottle with colorful letter stickers spelling out "AWYNTUR"; a box of "Midsommar Incense Temple" incense; a small box labeled "Marcel"; a purple and gold striped towel; and two books, one titled "A Thing of Love and a Joy Forever: A Queer Companion" and another with a purple cover. These products are presented as unique items that reflect the brand's artistic and cinematic identity. The ad addresses the purchase barrier of perceived necessity by positioning the products as collectibles and lifestyle items that enhance the consumer's connection to the brand and its films. # Visual style The ad has a clean and minimalist aesthetic, with a focus on showcasing the products in a visually appealing manner. The editing style is simple and straightforward, with static shots and smooth transitions. The production quality is polished, giving the ad a professional and high-end feel. The pacing is consistent, with a steady rhythm that allows viewers to take in each item. The cuts are timed to the music. # Hooks Visual: 00:00–00:01: A pair of hands opens a brown cardboard box on a wooden surface. The box is sealed with white tape. The hands are wearing a gray long-sleeved shirt. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a pain point of wanting to connect more deeply with the A24 brand and its films. This is signaled by the presentation of merchandise as a way to enhance the consumer's connection to the brand. # Value propositions - Unique and artistic merchandise that reflects the brand's cinematic identity - Collectibles and lifestyle items that enhance the consumer's connection to the brand and its films # Benefits - Unique and artistic merchandise - Collectibles - Lifestyle items - Enhances connection to the brand and its films # Features - A24 baseball cap - A24 t-shirt - AWYNTUR water bottle - Midsommar Incense Temple incense - Marcel box - Purple and gold striped towel - A Thing of Love and a Joy Forever: A Queer Companion book - Book with a purple cover # Call to action JOIN THE CLUB. AAA24.COM # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and encouraging viewers to join its community. # Storyline - 00:00–00:04 The ad begins with a closed cardboard box being opened to reveal various A24 merchandise items inside. - 00:04–00:13 Each item is then individually lifted out of the box and displayed to the viewer. - 00:14–00:19 The items are then arranged on a wooden surface, showcasing the full collection. - 00:19–00:21 The ad concludes with a black screen displaying the text "JOIN THE CLUB. AAA24.COM".

# Ad summary This ad showcases various A24 merchandise, including apparel, books, and accessories, all available for purchase through the A24 website. # Brand positioning A24 is presented as a curated brand offering a range of merchandise related to its films and overall aesthetic. The brand aims to occupy a space in the consumer's mind as a purveyor of unique, high-quality items that reflect the distinctive style and themes of A24 films. The brand aligns with a lifestyle that appreciates independent cinema, artistic expression, and niche cultural references. A24 pushes against the norms of typical movie merchandise by offering thoughtfully designed products that go beyond simple logo placements, appealing to a more discerning audience. The brand positioning is both functional (offering tangible goods) and emotional (connecting fans to the films and brand they love). # Product The ad features a variety of A24-branded merchandise. These include apparel such as a white t-shirt with a candle design and a black baseball cap with the A24 logo. Books related to A24 films, such as "Midsommar Incense Temple" and "A Thing of Love and a Joy Forever: A Queer Companion," are also shown. Accessories include a "Marcel" pin and a clear water bottle with letter beads inside. The products are presented as unique items that reflect the aesthetic and themes of A24 films, appealing to fans who want to express their appreciation for the brand. The ad addresses the purchase barrier of perceived need by presenting the items as collectibles and lifestyle accessories, rather than just movie merchandise. # Visual style The ad has a clean, minimalist aesthetic with a focus on showcasing the products. The editing style is simple, with static shots and smooth transitions. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with each item being displayed for a brief moment. # Hooks Text overlay: 00:00–00:03: None used Visual: 00:00–00:03: A top-down view of a cardboard box filled with A24 merchandise. The background includes a striped cloth. Hands wearing a gray long-sleeve shirt reach into the box and display each item individually. The items include a pin, t-shirt, hat, Marcel figurine, water bottle, and several books. The camera is stationary, providing a clear view of the items being presented. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Express your appreciation for A24 films with unique merchandise. - Own a piece of A24's distinctive style and themes. # Benefits - Unique A24-branded merchandise - Collectibles - Lifestyle accessories # Features - Apparel (t-shirt, hat) - Books - Accessories (pin, water bottle) # Call to action JOIN THE CLUB. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and directing viewers to its website. # Storyline - 00:00–00:08 The ad begins with a top-down view of a cardboard box filled with various A24 merchandise. - 00:00–00:08 Hands reach into the box and display each item individually, including a pin, t-shirt, hat, Marcel figurine, water bottle, and several books. - 00:09–00:13 The items are then arranged on a wooden surface, showcasing the full collection. - 00:14–00:16 The ad concludes with a black screen displaying the text "JOIN THE CLUB" and the A24 website address.

# Ad summary This ad showcases the X trilogy box set, which includes the films X, Pearl, and Maxxxine. The ad features a person unboxing the box set and showing the different discs and artwork included. # Brand positioning The brand is presented as a creator of horror films, specifically the X trilogy, which includes the films X, Pearl, and Maxxxine. The brand is positioned as a provider of unique and visually striking horror experiences, as evidenced by the distinctive artwork and packaging of the box set. The brand aligns with a lifestyle of horror enthusiasts and collectors, offering a premium product for fans of the genre. The brand pushes against the norm of generic horror releases by emphasizing the artistic and collectible nature of its products. The brand positioning is both functional, providing access to the films, and emotional, appealing to the desire for unique and visually appealing horror experiences. # Product The product is the X trilogy box set, which includes the films X, Pearl, and Maxxxine. The box set features distinctive artwork and packaging, making it a collectible item for fans of the horror genre. The box set includes three discs, each containing one of the films in the trilogy. The product is for fans of horror films, particularly those who appreciate unique and visually striking artwork and packaging. The ad addresses the purchase barrier of accessibility by offering all three films in one convenient package. The ad tells the viewer that this product is worth buying because it is a premium collectible item that offers a unique and visually appealing horror experience. # Visual style The ad has a UGC feel, with a simple and straightforward presentation. The editing style is static shots with minimal transitions. The production quality is basic, with a focus on showcasing the product. The pacing is consistent throughout the ad. The audio-visual sync is minimal, with the sound effects and music playing in the background. # Hooks Spoken: 00:00–00:03 [Dramatic] I'm gonna be a star! The whole world is gonna know my name. Visual: 00:00–00:03 A person with fair skin and tattoos on their left hand holds a box set titled "X Trilogy" against a light pink marble background. The box features a black and white image of a woman's face with red text overlay. The camera is stationary and focuses on the box as it is rotated to show different sides. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The X trilogy box set offers a complete and collectible experience for fans of the horror genre, with distinctive artwork and packaging that make it a premium item. # Benefits - Complete collection of the X trilogy - Collectible item for fans of the horror genre # Features - Includes the films X, Pearl, and Maxxxine - Distinctive artwork and packaging # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of someone unboxing and showcasing the product, creating a sense of personal experience. # Storyline - 00:00–00:03 00:00–00:03 The video begins with a close-up shot of a person holding the X trilogy box set. The person rotates the box to show the different sides and artwork. This is intended to showcase the unique and visually striking packaging of the box set. The perspective is from the viewer's point of view, as if they are holding the box themselves. The tone is enthusiastic and engaging. - 00:03–00:11 00:03–00:11 The person opens the box set to reveal the different discs and artwork included. The person flips through the pages of the booklet, showing the different images and designs. This is intended to showcase the premium and collectible nature of the box set. The perspective is from the viewer's point of view, as if they are exploring the box set themselves. The tone is enthusiastic and engaging. - 00:11–00:17 00:11–00:17 The person shows the individual discs for each film in the trilogy. This is intended to highlight the completeness of the box set and the availability of all three films. The perspective is from the viewer's point of view, as if they are examining the discs themselves. The tone is enthusiastic and engaging.

# Ad summary This ad features a woman reviewing A24's Texas! guide. She flips through the book, showing different pages and highlighting her favorite sections with miniature cowboy hats. # Brand positioning A24 is presented as a curator of unique and visually striking cultural guides, specifically focusing on the state of Texas. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, aesthetically pleasing, and informative content. The brand aligns with values of exploration, appreciation for local culture, and a sense of fun and discovery. The brand positioning is both functional, providing a guide to Texas, and emotional, evoking a sense of nostalgia and connection to the state's diverse regions. # Product The product is A24's Texas! guide, a 624-page book that serves as "A Local as All Get-Out Guide to the Terrain, Traditions, and Tall Tales of the Lone Star State." The guide is for anyone interested in exploring and appreciating the diverse regions and culture of Texas. The book features colorful illustrations, photographs, and descriptions of various aspects of Texas, including its food, history, and local attractions. The ad highlights the book's ability to represent all the different regions of Texas, making it a comprehensive and engaging resource for both locals and visitors. The ad also showcases the book's aesthetic appeal, emphasizing that it is fun to flip through and display. # Visual style The ad has a casual, UGC feel with natural lighting and static shots. The editing style is simple, with smooth transitions between shots. The production quality is polished, but not overly so, which supports the intended tone of a casual recommendation from a friend. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03: I'm gonna mark my favorite pages in A24's Texas! guide with a little cowboy hat. Text overlay: 00:00–00:02: I'm gonna mark my favorite pages in A24's / 00:01–00:02: 624 page Texas! guide / 00:02–00:03: with a little cowboy hat Visual: 00:00–00:02: A close-up shot of the cover of A24's Texas! guide, featuring colorful illustrations and the title "TEXAS! A Local as All Get-Out Guide to the Terrain, Traditions, and Tall Tales of the Lone Star State." The camera zooms in as the pages of the book are flipped through rapidly, showcasing the book's contents. / 00:02–00:03: A close-up shot of a page in the Texas! guide featuring a photo of chicken fried steak with gravy and green beans. A miniature brown cowboy hat is placed on the page. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Comprehensive guide to Texas culture and regions - Aesthetically pleasing design makes it fun to flip through and display # Benefits - Represents all of the different regions of Texas - Fun to flip through and display # Features - 624-page guide - A Local as All Get-Out Guide to the Terrain, Traditions, and Tall Tales of the Lone Star State # Call to action None used. # Social proof - "They did a really great job of representing all of the different regions of Texas" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product, sharing her personal experience and opinions. # Storyline - 00:00–00:02 The ad begins with the speaker stating her intention to mark her favorite pages in A24's Texas guide, immediately establishing the product and its purpose. - 00:04–00:07 She emphasizes her connection to Texas by mentioning her upbringing in Houston and time spent in Austin, lending credibility to her review of the guide. - 00:07–00:10 The speaker praises the guide's representation of all the different regions of Texas, highlighting its comprehensiveness and cultural sensitivity. - 00:10–00:13 She shows how she awards sparkly cowboy hats to her mega faves, adding a playful and personal touch to her review. - 00:13–00:16 The ad concludes with the speaker expressing how fun it is to flip through and display the guide, reinforcing its aesthetic appeal and user experience.

# Ad summary This is an ad for the movie "Marty Supreme" by A24. It features clips of actors in a crime setting, paired with text, stars, and explosions. # Brand positioning A24 is a film production and distribution company. The brand is associated with independent and arthouse films, often with a unique or unconventional style. The brand is known for high-quality, critically acclaimed films that push against mainstream norms. # Product Marty Supreme is a movie created by A24. The genre is crime, with themes of money and camaraderie. The movie appears to contain action, violence, and comedy. # Visual style The ad has a vintage feel with an orange and black color scheme. The quick cuts and action shots create a sense of urgency. The editing style is fast-paced. The movie title cards are synced to music. # Hooks Spoken: 00:00–00:04 Wally, get as much cash as you can get your hands on and meet me at the Halsey. Text overlay: 00:00–00:04 Wally, get as much cash as you can get your hands on and meet me at the Halsey. Visual: 00:00–00:00 The A24 logo is shown in an orange vintage-style font against a black background. / 00:00–00:01 A man wearing a white tank top and an unbuttoned light blue shirt runs through a crowded city street. He is carrying a bag and looking over his shoulder with an alarmed expression. The camera is shaky and follows him from a close angle, creating a sense of urgency. / 00:01–00:02 The point of view switches to inside a police car. The driver is an older white male in a blue police uniform with a hat. He is looking forward with a determined expression. The car window is partially fogged or dirty. / 00:02–00:03 A shot of the back window of a car. / 00:03–00:04 A close-up of a man with dark hair and dark skin. He is leaning into a metal window. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A full-throttle movie experience. # Benefits - Entertainment - Suspense - Humor # Features - Crime - Action - Drama # Call to action None used. # Social proof - "A FULL-THROTTLE" - "THE BEST MOVIE OF" # Point of view - Brand 100% – The ad is presented by A24 promoting the movie. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a man running through the street, followed by a police officer in a car. The man in the street yells, "Wally, get as much cash as you can get your hands on and meet me at the Halsey." This sets up the film's crime theme. - 00:04–00:04 00:04–00:04 Someone responds, “You want to go hustlin’ again?” This solidifies the crime plot. - 00:05–00:06 00:05–00:06 The ad transitions to a man counting money in a car, suggesting a payoff. - 00:07–00:08 00:07–00:08 An explosion. - 00:09–00:12 00:09–00:12 The ad cuts to a man kissing a woman, then another man smiling. Next, a man in uniform is screaming and celebrating with other uniformed men. These scenes imply a feeling of excitement, thrill, and celebration.

# Ad summary This ad features a puzzle based on a graphic scene from the movie Hereditary, promoting a tie-in product from A24. # Brand positioning A24 is presented as a studio known for producing unique and unsettling films, extending their brand into merchandise that captures the essence of their distinctive cinematic style. The brand appeals to an audience that appreciates niche, unconventional, and visually striking content. This puzzle aligns with A24's brand by offering a tangible piece of their film's dark and memorable imagery, solidifying their position as a curator of elevated horror and suspense. # Product The product advertised is a 135-piece puzzle featuring the character Charlie's head from the A24 film Hereditary. The completed puzzle measures 10.3 x 14.3 inches. The puzzle caters to fans of the film and enthusiasts of horror-themed collectibles, offering a challenging and visually striking item. The puzzle addresses the purchase barrier for those who seek unique and unconventional items related to their favorite movies. # Visual style The ad has a product shot style with a focus on detail and clarity. The lighting is soft and even, with natural shadows. The color palette is muted and the overall image is clean, with no visual clutter or distracting elements. This lends a sophisticated feel. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - 135 PIECES - COMPLETED PUZZLE IS 10.3 x 14.3 INCHES # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad focuses on showcasing the A24 branded product from the company’s perspective. # Storyline - The ad showcases a puzzle featuring Charlie's head from the movie Hereditary, a product offered by A24. The intention is to immediately capture the attention of fans familiar with the film's disturbing imagery and pique the curiosity of those who are not. This part of the story is told from the brand's perspective.

# Ad summary This ad features clips from the movie "Marty Supreme". The clips show various exciting moments from the film. The text overlay is the movie's review. # Brand positioning Marty Supreme is presented as a movie that delivers intense and exciting moments, setting it apart from typical films. The film's visual and audio cues suggest a raw and high-energy experience, aligning with a modern, edgy tone. It promises a rollercoaster of emotions and action that pushes the boundaries of conventional cinema, offering viewers a reason to engage with film. # Product Marty Supreme is presented as a visually and emotionally charged film filled with action and suspense. The trailer showcases scenes of intense physical exertion, emotional breakdowns, and high-stakes situations, suggesting a rollercoaster viewing experience. It appears to defy common cinematic tropes, opting instead for a raw and intense narrative. The film features characters facing overwhelming odds, offering viewers a visceral and unforgettable cinematic journey. # Visual style The ad utilizes fast cuts and dynamic shifts in setting and character focus to maintain a high-energy pace. The production quality appears polished, resembling a professional movie trailer. The ad's pacing is rapid with frequent scene changes, creating a sense of urgency and excitement. The cuts and sound effects are synchronized to enhance the impact of the scenes. # Hooks Spoken: Take him on a new level. Text overlay: ‘Marty Supreme’ Review: The Reason Why We Go to the Movies Visual: 00:00–00:00: A man in a white tank top is running down a street next to a building. The camera is shaky. The text overlay is “’Marty Supreme’ Review: The Reason Why We Go to the Movies”. / 00:00–00:02: A group of people are standing next to each other, holding up a green fan. The text overlay is “’Marty Supreme’ Review: The Reason Why We Go to the Movies”. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand 100% – This ad presents a direct compilation of high-energy scenes with a review overlay, framing the movie as a thrilling cinematic experience. # Storyline - 00:00–00:04 The ad opens with fast-paced clips of the movie. - 00:04–00:15 The ad cuts to clips from the movie, featuring characters in high-tension situations.

# Ad summary Ad for the movie "Uncut Gems" starring Adam Sandler. # Brand positioning The ad promotes the film "Uncut Gems." The movie is positioned as an exhilarating sports movie starring Timothée Chalamet. The trailer showcases intense and dramatic moments, aligning the brand with high-stakes narratives and performances. # Product "Uncut Gems" is a sports movie directed by Josh Safdie, starring Timothée Chalamet. The movie appears to be an intense and dramatic portrayal of sports, promising an exhilarating experience for viewers. The film creates a sense of high stakes and emotional depth. # Visual style The ad has a fast-paced, dynamic editing style with quick cuts to create a sense of urgency and excitement. The production quality is polished, resembling a commercial trailer for a movie. The editing rhythm is fast, enhancing the intense and dramatic tone. Audio-visual sync is present, as cuts and actions align with the music and voiceover. # Hooks Spoken: Male 1: Come on a new level! Text overlay: Marty Supreme Review: Timothée Chalamet Gives the Performance of the Year in Josh Safdie’s Exhilarating Sports Movie Visual: 00:00–00:01: A man in a white tank top is running through an urban environment with various buildings and structures in the background. The camera is shaky and follows the man's movement, creating a sense of urgency. Text overlay: "CBR" and "Marty Supreme Review: Timothée Chalamet Gives the Performance of the Year in Josh Safdie’s Exhilarating Sports Movie". # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Experience an exhilarating sports movie - Enjoy a performance of the year by Timothée Chalamet # Benefits - Provides an exhilarating and thrilling movie experience - Features a captivating performance by Timothée Chalamet # Features - Starring Timothée Chalamet - Directed by Josh Safdie - Exhilarating sports movie # Call to action None used. # Social proof - "Marty Supreme Review: Timothée Chalamet Gives the Performance of the Year in Josh Safdie’s Exhilarating Sports Movie" # Point of view - Brand 100% – The ad is presented from the official voice of the movie brand, using scenes and audio from the film. # Storyline - 00:00–00:01 The ad starts with a fast-paced scene of a man running, suggesting a sense of urgency and action to draw viewers in immediately. - 00:01–00:03 00:01–00:03: A crowd of people is shown holding up what looks like green cards. Following this, a woman is shown with a concerned look on her face. - 00:03–00:06 00:03–00:06: A man yells with an expression of frustration, and is followed by a second man yelling and looking as though he is injured. - 00:06–00:07 00:06–00:07: Two men are walking on a runway away from an airplane. - 00:07–00:08 00:07–00:08: A woman is shown with an upset look on her face. - 00:08–00:09 00:08–00:09: A close-up of a man yelling is shown, indicating intensity. - 00:09–00:11 00:09–00:11: Newspaper clippings are shown, suggesting past events that are relevant to the story. - 00:11–00:16 00:11–00:16: A man is shown smiling, possibly conveying confidence or cunning.

# Ad summary This ad is a trailer for the film Pillion. Throughout the trailer, there are accolades, star ratings, and quotes from different publications praising the movie. # Brand positioning The movie Pillion is presented as an unconventional love story that has earned critical acclaim, with accolades, star ratings, and quotes from various publications. # Product Pillion is a film. The trailer showcases various scenes from the movie, including a love story between two men, family dinner scenes, and motorcycle riding scenes. The trailer seeks to captivate viewers with a deeply moving film. # Visual style The ad combines polished commercial trailer shots with casual interview shots to provide an authentic feel. The editing has quick cuts. The background colors range from blacks, blues, and greys to bright outdoor shots. The ad has a hybrid visual style. # Hooks Spoken: What am I gonna do with you? Visual: 00:18–00:22: The camera is close up on the dark-haired man’s face. He is wearing a plaid button-down shirt. # Funnel stage Awareness # Pain points The central problem is the dark-haired man looking for love and wondering what to do with the blonde man. # Call to action In theaters February. # Social proof - There are laurels and quotes from different film companies. Some of them are: ‘The Most Romantic Film Ever Made’ – Attitude, A Deeply Moving Love Story – Indiewire, The Unlikeliest Crowd Pleaser – Film Stage, Breathtaking – Vanity Fair. # Point of view - Brand 100% – The brand POV is communicated through the film trailer to encourage viewership and interest in the film. # Storyline - 00:00–00:02 A dark-haired man walks his dog down a dimly lit street. - 00:03–00:05 The man and his dog stop near a fenced-off area as a blonde man approaches in the background. - 00:14–00:15 The two men walk down the street before the dark-haired man turns and stares intently at the blonde man. - 00:17–00:18 The blonde man walks toward the camera, shirtless and wearing overalls, creating an air of anticipation. - 00:18–00:25 The dark-haired man questions what he will do with the blonde man, who responds that he can do whatever he wants. - 00:26–00:32 The blonde man zips up the dark-haired man’s jacket as the scene cuts to a graphic with laurels. - 00:32–00:35 Scenes from the film play, showcasing the dark-haired man at a family dinner. - 00:35–00:41 The family continues talking, and the dark-haired man is questioned about his relationship with the blonde man. - 00:41–00:44 The two men are seen walking down a hallway and getting ready. - 00:48–00:49 The dark-haired man, wearing a helmet, rides a motorcycle down the road. - 00:50–00:54 The dark-haired man looks at the blonde man’s photo on his cell phone and says, “How do you get a man like that?” The blonde man places a towel around his neck and says, “I have an aptitude for devotion.” - 00:55–01:02 The two men are seen in various outdoor scenes as titles flash on screen. - 01:05–01:21 Scenes from a family dinner play. - 01:21–01:45 The two men are in intimate scenes together. - 01:46–01:53 The film titles flash across the screen. - 01:53–02:02 A hand caresses a thigh, and the words 'In Theaters February' flash across the screen.

# Ad summary This ad for the stage performance Marty Supreme is a fast-paced and chaotic video with quick cuts to various scenes in a humorous way to convince you to get a ticket to see the show. # Brand positioning The brand presented is Marty Supreme, a stage performance that appears to not take itself too seriously. The ad uses absurd and humorous moments to showcase the brand's identity. The tone and aesthetic are irreverent, attracting those who appreciate unconventional and eccentric performances. This brand may intentionally disregard category norms by being highly unique, unpredictable, and seemingly bizarre. # Product The product is a stage performance called Marty Supreme. It appears to be a comedic stage performance that does not take itself too seriously and relies on absurd humor. # Visual style The ad's aesthetic is chaotic and frenetic, characterized by rapid editing and shaky camera work, lending it a UGC feel. This supports the irreverent and humorous tone, appealing to an audience that enjoys unconventional content. The pacing is extremely fast, with cuts occurring nearly every second, timed to the upbeat music. # Hooks Spoken: I have a purpose. [Normal] Text overlay: 00:00-00:01 / SUPREME Visual: 00:00–00:01: Close-up shot of a fair-skinned male wearing gold wire-rimmed glasses, a dark button-down shirt, and a faint mustache. He smiles slightly with a dark background and dark hair. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is boredom from conventional performances or events. # Value propositions - By showcasing the energetic and chaotic nature of Marty Supreme, the ad proposes that attending the performance will be a unique and entertaining experience. - The value lies in the humor and unconventional nature of the show, suggesting it will be unlike any other performance. # Benefits - The ad creates a sense of excitement, curiosity, and humor around the live performance. - It uses absurd and chaotic scenes to suggest an unpredictable, unconventional show. # Features - Live performance - Marty Supreme January 22 # Call to action Get Tickets # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the perspective of the brand showcasing different chaotic scenes, with the occasional on-screen text overlay. # Storyline - 00:00–00:01 A man with glasses smiles, suggesting a quirky and playful tone. - 00:01–00:04 00:01–00:04: The man is then seen playing ping pong to establish his purpose and focus. - 00:04–00:05 00:04–00:05: Transitioning to a crowd of people cheering, showing the potential audience's excitement and support. - 00:05–00:10 00:05–00:10: More chaos is portrayed, including scenes of fighting, running, and a car crash, emphasizing the wild and unpredictable nature of the performance. - 00:10–00:14 00:10–00:14: The man with glasses states, "We got into a little fender bender," setting up the concluding title card that instructs the viewer to get tickets to see the performance Marty Supreme.

# Ad summary This ad is a movie trailer for the film "Marty Supreme," which will be released in cinemas on January 22nd. The trailer shows a young man and woman on the run, with the woman telling him they need to focus and avoid distractions. The trailer includes quotes from IndieWire calling the film "A generational classic" and "An underdog story that makes you want to root for them." # Brand positioning The brand is presented as a film production company releasing the movie "Marty Supreme." The brand aims to occupy the space of a creator of compelling, dramatic, and suspenseful films. The brand aligns with values of storytelling, entertainment, and emotional connection. The brand pushes against the norm of predictable or formulaic movies, instead offering a unique and engaging narrative. The brand positioning is emotional, aiming to evoke feelings of excitement, empathy, and anticipation in the audience. # Product The product being advertised is the film "Marty Supreme," set to be released in cinemas on January 22nd. The film appears to be a suspenseful drama about a young man and woman on the run, facing challenges and needing to rely on each other. The film is for audiences who enjoy underdog stories, suspenseful narratives, and emotional depth. The ad highlights the film's critical acclaim, with quotes describing it as "A generational classic" and "An underdog story that makes you want to root for them." The ad addresses the purchase barrier of uncertainty by showcasing positive reviews and hinting at a compelling storyline. The ad aims to convince viewers that "Marty Supreme" is a worthwhile cinematic experience worth seeing in theaters. # Visual style The ad has a vintage aesthetic with a polished commercial feel. The editing style includes quick cuts and smooth transitions, creating a sense of urgency and suspense. The production quality is high, with attention to detail in the set design, costumes, and lighting. The pacing is fast, with cuts timed to the music beats and voiceover lines. The overall visual style supports the intended tone of a suspenseful and dramatic film. # Hooks Spoken: 00:00–00:01: Female 1: Marty? Text overlay: 00:00–00:01: Marty? Visual: 00:00–00:01: A medium shot shows a young woman with curly brown hair, wearing a patterned coat, looking around in a crowded indoor space. The background is blurred, suggesting a busy environment. The camera is slightly shaky, adding to the sense of urgency. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the characters being on the run and needing to rely on each other to overcome challenges. This is signaled by the woman's urgent call for "Marty?" and the subsequent escape into the elevator. # Value propositions - A generational classic - An underdog story that makes you want to root for them # Benefits - Engaging narrative - Emotional connection - Critical acclaim # Features - Suspenseful drama - Underdog story - Cinematic release # Call to action IN CINEMAS 22 JANUARY # Social proof - “A GENERATIONAL CLASSIC” – IndieWire - “AN UNDERDOG STORY THAT MAKES YOU WANT TO ROOT FOR THEM” – IndieWire # Point of view - Customer 50% – The customer POV is communicated through the characters' dialogue and actions, showing their experiences and emotions. - Brand 50% – The brand POV is communicated through the text overlays, release date, and film title. # Storyline - 00:00–00:01 00:00–00:01: A woman calls out "Marty?" in a crowded place. - 00:01–00:05 00:01–00:05: A man turns around, startled, and the woman grabs him, pulling him into an elevator. This moment conveys urgency and a sense of danger, from the perspective of the woman trying to protect the man. - 00:05–00:06 00:05–00:06: The man looks at his watch. This implies a time-sensitive situation, adding to the suspense. - 00:07–00:08 00:07–00:08: The man states, "I got a plan." This conveys confidence and a sense of control, shifting the perspective to the man taking charge. - 00:08–00:11 00:08–00:11: A woman looks concerned, followed by the first woman saying, "I could help you." This suggests a potential alliance or offer of assistance, from the perspective of someone willing to help. - 00:11–00:14 00:11–00:14: The man says, "We need to focus right now. No distractions." This reinforces the urgency and high stakes, from the man's perspective emphasizing the need for concentration. - 00:14–00:16 00:14–00:16: Close-up shots of the woman's face, showing determination and fear. This conveys the emotional intensity of the situation, from the woman's perspective. - 00:16–00:20 00:16–00:20: Text overlays appear with quotes from IndieWire, calling the film "A generational classic" and "An underdog story that makes you want to root for them." This builds credibility and excitement, from an external source. - 00:20–00:22 00:20–00:22: A man says, "I can't do it on my own." This highlights the need for collaboration and support, from the man's perspective. - 00:22–00:26 00:22–00:26: The woman yells, "Get in the car!" This conveys immediate danger and the need for quick action, from the woman's perspective. - 00:26–00:29 00:26–00:29: Text overlays appear with the film title "Marty Supreme" and the release date "In cinemas 22 January." This provides essential information and a call to action, from the brand's perspective.

# Ad summary This ad is a movie trailer for the film "Marty Suprême". The trailer shows the main character running from the police and needing to make $1,500 in a week. The trailer shows scenes of him hustling and getting into trouble. # Brand positioning A24 is a film production and distribution company known for producing independent films. The brand is known for its unique and creative storytelling, often exploring complex themes and characters. A24 films often push against mainstream cinema norms, offering a fresh and innovative perspective. The brand aligns with values of artistic expression, originality, and thought-provoking content. A24 aims to occupy a space in the consumer's mind as a source of high-quality, unconventional, and emotionally resonant films. # Product The product being advertised is the film "Marty Suprême". The film appears to be a crime drama set in the past, involving a character named Marty who needs to make $1,500 in a week. The trailer suggests a story of hustling, risk, and high stakes, with Marty facing pressure from various sources. The film seems to be targeted towards audiences who enjoy crime dramas with complex characters and a sense of urgency. The trailer highlights the intensity and danger Marty faces, making the film worth watching for those who enjoy suspenseful and thrilling narratives. # Visual style The ad has a gritty, vintage aesthetic with quick cuts and dynamic camera movements. The production quality is high, resembling a polished movie trailer. The editing style includes jump cuts and fast transitions, creating a sense of urgency and chaos. The pacing is fast, with numerous cuts per minute, maintaining a consistent rhythm throughout the ad. The audio and visual elements are synced to enhance the impact of key moments. # Hooks Spoken: 00:01–00:04: Hey Wally, get as much cash as you can get your hands on and meet me at the Halsey. Text overlay: Get as much cash as get your hands on / and meet me at the Halsey. Visual: 00:01–00:02: A police officer in a police car looks to his right. / 00:00–00:01: A man with dark hair and glasses, wearing a white tank top and an unbuttoned light blue shirt, runs down a city street. The background is blurred, suggesting he is moving quickly. The camera follows him in a shaky, dynamic motion. / 00:02–00:03: The man from the first shot is running. / 00:03–00:04: The man is shown from a low angle, looking up. # Funnel stage Top of funnel (Awareness) # Pain points The main character needs to make $1,500 in a week, as stated in the ad: "I have a week to make $1,500." # Call to action None used. # Point of view - Brand 100% – The trailer is presented from the brand's perspective, showcasing scenes and dialogue from the film to entice viewers. # Storyline - 00:00–00:01 A man is running down the street. - 00:01–00:04 A man in a police car tells someone to get as much cash as they can and meet him at the Halsey. - 00:04–00:06 Someone asks if they want to go hustling again. - 00:07–00:10 A man says he has a week to make $1,500 and needs to focus. - 00:10–00:12 An older man says he doesn't think the main character understands the stakes. - 00:16–00:17 A woman says she could help the main character. - 00:18–00:19 Someone yells for Marty to get in the car. - 00:20–00:22 Someone counts money. - 00:24–00:26 Someone says Mauser's back baby.

# Ad summary This ad is for the film Marty Supreme, which is coming to cinemas on January 22. The ad shows various clips of the film that showcase romance, an airplane, and dramatic moments. # Brand positioning Marty Supreme is presented as a film being released in theaters. The film is positioned as a "generational classic" and "instantly iconic." # Product Marty Supreme is a film that is being released in cinemas on January 22. The film appears to be a crime-romance movie that includes scenes of romance, money, plans, drama, and escape. # Visual style The visual style of the ad uses movie clips in a fast-paced format. The production quality appears high, as the ad uses a polished commercial feel. The pacing of the ad is very fast-paced. # Hooks Spoken: Male 1: Marty? Text overlay: Marty? Visual: 00:00–00:03: A man, presumably Marty, is standing indoors with boxes in the background. He is wearing a light-colored collared shirt and a patterned tie, as well as glasses. A woman approaches him and they embrace. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The ad suggests that the movie is of high quality and worth watching due to its claim that it is a "generational classic" and "instantly iconic." # Benefits - A generational classic - Instantly iconic # Features - In Cinemas # Call to action None used. # Social proof - “A GENERATIONAL CLASSIC” – INDIEWIRE - “INSTANTLY ICONIC” – VARIETY # Point of view - Brand 100% – This is communicated through the use of movie clips and on-screen text. # Storyline - 00:00–00:03 The beginning of the ad shows a man in a work setting being approached by a woman. - 00:00–00:03 The moment suggests a reunion, a romantic connection, and the possible start of the film. - 00:03–00:05 The ad transitions to an orange screen with the words, “a generational classic” and “IndieWire.” - 00:03–00:05 The shift reinforces the quality of the film. - 00:05–00:06 The next clip shows the main character looking up. - 00:05–00:06 The clip builds curiosity around the protagonist and what is to come. - 00:06–00:07 An airplane is shown. - 00:06–00:07 The airplane builds suspense and intrigue. - 00:07–00:08 A woman is shown with an expression of concern on her face. - 00:07–00:08 The expression signals a dramatic plot point. - 00:08–00:09 The ad transitions to an orange screen with the words, “Instantly Iconic” and “Variety. - 00:08–00:09 The shift reinforces the quality of the film. - 00:09–00:10 The following clip shows a car crashing into a building. - 00:09–00:10 The clip builds suspense and drama. - 00:10–00:11 Someone yells, "Get in the car!" - 00:10–00:11 The line establishes a moment of escape. - 00:11–00:13 A fast-paced clip of the characters builds suspense. - 00:13–00:15 The ad transitions to an orange screen with the words, "Marty Supreme," then "January 22 in Cinemas." - 00:13–00:15 The end screen is a call to action for the audience.

# Ad summary This ad promotes the Lady Bird screenplay book by A24. The ad displays various pages of the book, including photos from the movie, cast and crew lists, and the screenplay itself. # Brand positioning A24 is presented as a purveyor of high-quality, thought-provoking cinema. The brand is positioned as a tastemaker, offering unique and visually striking films that resonate with a discerning audience. The ad aligns A24 with a lifestyle of intellectual curiosity and appreciation for the arts, offering tangible memorabilia for fans. # Product The product is the 'Lady Bird Screenplay Book' by A24. This book contains the complete screenplay of the acclaimed film 'Lady Bird,' along with behind-the-scenes photos, cast and crew information, and other supplementary material. It's designed for fans of the film who want a deeper understanding of the creative process and a collectible item related to the movie. The book serves as a keepsake, allowing fans to immerse themselves in the world of 'Lady Bird' beyond the screen. # Visual style The ad has a casual, UGC feel with simple cuts. The production quality is clean and straightforward, supporting an accessible tone. The pacing is moderate, with cuts timed to page turns. The aesthetic is visually simple. # Hooks Spoken: 00:00–00:07: I'm so excited to show you the Lady Bird screenplay book by A24. It features images from the movie, cast and crew, and the entire screenplay. Text overlay: 00:02–00:07: lady bird screenplay book (beneath each image) Visual: 00:00–00:02: A hand places a book titled 'Lady Bird' on a wooden surface surrounded by other books, including one with a peach graphic. The hand opens the book, revealing the cover page of the screenplay, which is in a wooden frame. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Relive the Lady Bird film with exclusive images and behind-the-scenes content. - Get access to the complete screenplay, along with cast and crew details. # Benefits - Features images from the movie - Features cast and crew - Features the entire screenplay # Features - Images from the movie - Cast and crew - The entire screenplay # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of someone showcasing the book, implying a user's point of view. # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a hand placing a Lady Bird screenplay book on a wooden surface among other books and items. The hand then opens the book, starting the ad. - 00:02–00:03 00:02–00:03: The pages turn to the title page of the screenplay, which reads 'Lady Bird.' This establishes the main subject of the book and its association with the film. - 00:03–00:04 00:03–00:04: The pages turn to a section of the screenplay, showcasing dialogue between characters Marion and Lady Bird. This gives a glimpse into the book's content, focusing on the script itself. - 00:04–00:05 00:04–00:05: The pages turn to a photo from the movie, featuring the characters Lady Bird and her father in front of their house. This provides a visual connection to the film, highlighting key characters and settings. - 00:05–00:07 00:05–00:07: The pages turn to the cast and crew list, acknowledging the creative team behind the movie. This emphasizes the collaborative nature of filmmaking and credits those involved.