How YUXUS Advertises on Meta

# Ad summary A young woman models a variety of outfits from the brand, Yuyu. # Brand positioning The Yuyu brand is presented as a modern and stylish clothing company that targets younger individuals who value trendy casual wear. The brand's clothing is designed to be versatile, suitable for everyday wear, and comfortable. The brand aims to occupy a space in the consumer's mind as a fashionable and accessible option for those who prioritize comfort and style. The brand aligns with a lifestyle that values casual coolness and confidence. # Product The ad features a variety of Yuyu clothing items including wide-leg jeans, striped sweaters, and sneakers. The wide-leg jeans are light wash with a dark brown patch on the back right pocket and an embroidered logo in the left pocket. The sweater is a blue and white striped cropped sweater with a black logo. The sneakers are white and gray with the brand name on the tongue. The clothes appear to be designed for everyday wear and are suitable for casual occasions. The unique selling point of these products is their blend of style, comfort, and versatility. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple backgrounds. The editing is straightforward, with quick cuts between different shots to showcase the clothing items and outfits. The production quality is clean but not overly polished, giving it a relatable and authentic feel. The pacing is moderate, with cuts timed to the music. # Hooks Visual: 00:00–00:02: A young woman with long blonde hair, wearing a light gray tank top and gray sweatpants, stands in a well-lit room with white walls and light gray carpet. She puts on a pair of wide-leg light wash jeans. There is a large mirror and a clothing rack with various garments in the background. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Trendy clothing designed for everyday wear # Benefits - Stylish fit - Casual wear - Comfortable # Features - Wide-leg jeans - Light wash - Striped sweater - Cropped sweater - White and gray sneakers # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user showcasing and modeling clothing, suggesting a personal endorsement of the brand. # Storyline - 00:00–00:06 A young woman models a pair of wide-leg jeans with a light wash and brown patch on the back pocket, indicating the brand and style of the jeans. - 00:04–00:06 She puts on a blue and white striped sweater. - 00:06–00:08 She holds up a pair of white and gray sneakers, showing the brand name. - 00:08–00:10 She models the entire outfit, including the jeans, sweater, and sneakers.

# Ad summary This ad is a fashion try-on haul showing a woman styling several different outfits. # Brand positioning This ad is a showcase of the featured talent's personal fashion styling, rather than a brand-focused promotion. The emphasis is on outfit assembly and aesthetic expression, appealing to viewers who value individuality and are interested in unique fashion inspiration. The ad promotes a lifestyle centered around expressing oneself through clothing. It seems to disregard the fast-fashion trend, prioritizing personal style and encouraging viewers to explore fashion as a form of self-expression. The brand aims to be perceived as trendy and fashion forward. # Product The ad showcases a variety of outfits consisting of tops, bottoms, outerwear, shoes, and accessories. All pieces are chosen by the talent to fit her unique personal style. The clothing pieces range from casual basics to more elevated trendy pieces. The ad features items such as sweaters, jackets, jeans, and dresses. Various accessories are displayed, including handbags, jewelry, and shoes. The featured talent styles the pieces to create complete outfits that reflect her personal style. The ad encourages viewers to explore different ways to style clothing items and express their own individuality through fashion. # Visual style The ad has a UGC aesthetic with simple editing and natural lighting. The editing style consists of quick cuts and static shots. The production quality feels raw, reflecting a casual, homemade aesthetic. The pacing is moderately fast. There is some sync of the cuts with the music. # Hooks Spoken: 00:02-00:05: [Singing] Y aunque no niegues, sabes que si Visual: 00:02–00:05: The woman stands in the middle of the frame with her hands in her pockets. She is wearing a dark-colored jacket, light-colored pants, a red purse, and hoop earrings. She is standing in a room with a white wall with white shelves on the background wall. # Funnel stage Top of funnel (Awareness): Focuses on grabbing attention, introducing the brand or problem — not meant to convert immediately # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer/creator showing off her fashion. - Brand 0% – The brand has no direct presence in the ad. - Expert 0% – No experts appear in the ad. - External source 0% – No external sources are referenced. # Storyline - 00:00–00:01 The video begins with the woman standing in front of a shelf with purses on it. - 00:01–00:14 00:01–00:14: The woman shows off the complete outfit she is wearing.

# Ad summary This ad showcases different articles of clothing on a model in her apartment. # Brand positioning The brand being promoted in this ad positions itself as a modern and trendy clothing line. The ad promotes a lifestyle of casual fashion, ease, and style. The brand does not present itself as high fashion or luxury. # Product The ad showcases a variety of different clothing items. The model is seen wearing a long sleeve shirt, a yellow sweatshirt, an army green jacket and various pairs of jeans. The products shown are all casual wear for daily use. # Visual style The ad has a clean and polished aesthetic with bright and natural lighting. The editing style is simple, with smooth transitions between shots. The overall production quality gives off a UGC feel, making it relatable to the target audience. # Hooks Spoken: 00:00–00:03 [singing] Palm turning blue, please don't mislead me. Visual: 00:00–00:03 The camera is positioned in front of a model standing in her apartment. The model is wearing a gray long sleeve shirt with light blue jeans. She has long brown hair and is wearing light make up. The apartment behind her is white with a gray couch, white door, and white appliances. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Offers a range of casual clothing options for a trendy and effortless style # Benefits - Provides a casual, trendy look - Comfortable and stylish - Versatile for everyday wear # Features - Long sleeve shirt - Yellow sweatshirt - Army green jacket - Various pairs of jeans # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented in a first-person POV, showcasing a person in their home. # Storyline - 00:00–00:03 The model is seen posing in the middle of her living room. - 00:03–00:05 The model is seen holding up a yellow sweatshirt and putting it on. - 00:05–00:12 The model is seen putting on an army green jacket.

# Ad summary This ad features a model wearing various pieces of clothing with the 'best sellers' text in bold and a sans-serif font. # Brand positioning Yuxus is presented as a high-end, modern fashion brand that aligns with youth culture. The brand's logo, clean typography, and use of professional photography suggest a focus on quality and style. There are no overt attempts to follow or push against the category norms, but the brand seems to focus on establishing its own identity through a mix of modern aesthetics and casual wear appeal. # Product The ad features a gray hoodie, cream-colored cargo pants, and navy blue shoes. The hoodie is gray and features the brand name 'YUXUS' in large white letters on the back, along with the text 'Evolving Since One' beneath it. The cargo pants are cream colored and appear to be made of a sturdy cotton material, with visible pockets and seams. The shoes are navy blue and have a minimalist design, blending in with the overall modern, casual aesthetic. The presentation suggests these products are stylish, high-quality casual wear, suitable for everyday use. # Visual style The ad has a clean and modern visual style, characterized by a minimalist background and clear focus on the clothing. The use of a professional model and high-quality photography gives the ad a polished look. The typography is bold and straightforward, enhancing scannability. The contrast between the model's clothing and the white background helps the products stand out. # Hooks Headline: best sellers # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Brand is known for its best selling products. # Benefits - Stylish and high-quality casual wear # Features - Gray hoodie with brand name 'YUXUS' and 'Evolving Since One' on the back - Cream-colored cargo pants with visible pockets and seams - Navy blue shoes with a minimalist design # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad is presented from the brand's point of view, highlighting its clothing line and brand identity. # Storyline - The ad opens by showcasing a full shot of a person wearing the brand's clothing, intended to provide an overall impression of the brand's style and aesthetic. The brand is telling the story from its perspective to establish its aesthetic and appeal to the target audience. - The text 'best sellers' and the brand name are displayed, providing more direct context about the products being shown. This section serves as a straightforward way for the brand to highlight its popularity and identity. The brand is communicating to the audience about their bestselling products.

# Ad summary This ad uses an in-process printing press to showcase the clothing brand YUXUS. # Brand positioning YUXUS is presented as a high-end fashion brand established in 2018. The brand is positioned for customers who appreciate quality and attention to detail, demonstrated by the fact the ad showcases the brand's name being applied via a printing press on what looks like a garment. The brand aims to occupy a space in the consumer's mind as an established fashion brand. # Product The product being advertised is high-end fashion clothing. The product is being printed using a printing press. The ad implies that the product is high quality. The text "CAPSULE V REEAS" is included, though it is unclear if this is the product name or a collection or style name. # Visual style The ad uses a raw and industrial aesthetic. The production quality appears to be relatively low, focusing on the in-process printing press. The image is slightly out of focus, which adds to the candid, behind-the-scenes feel. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Reference: Center Zip - CAPSULE V REEAS # Call to action None used. # Social proof - None used. # Point of view - Brand: The presence of the brand name YUXUS suggests it's the brand showing off it's quality or production process. # Storyline - The image shows a printing press applying the YUXUS brand name to a material. This gives the impression that the viewer is witnessing the products being made. The perspective is that of someone present in the production process.

# Ad summary This ad features a montage of various women wearing Yuxus apparel. The visuals are spliced with sped-up sound effects and juxtaposed with shots of women in different settings. # Brand positioning Yuxus presents itself as an avant-garde, contemporary clothing brand that focuses on modern designs. The brand does not explicitly showcase its values but implicitly appeals to Gen Z and Millennial consumers seeking a minimalist and unique aesthetic. The ad breaks away from traditional fashion norms by using unconventional visuals and locations. # Product The Yuxus brand sells various articles of clothing like jackets, shirts, skirts, pants, and shorts. The clothing is minimalist, with simple cuts and monochromatic color schemes. All of the clothing shown in the ad seems to be made of cotton or a similar breathable fabric, making it suitable for casual wear. # Visual style This ad has an avant-garde aesthetic and a sped-up editing rhythm. The overall production quality is high, and the shots are clear and well-lit. The ad has a quick cut editing style and jumps from shot to shot. The pacing is quick, with approximately 20–30 cuts per minute. # Hooks Spoken: 00:23–00:24: [Sped up] For her. Text overlay: 00:24–00:26: For her. Visual: 00:23–00:24: An egg is shown cracked on the floor. The shot focuses on the floor and the egg. The background is blurred and indistinct. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad has the hallmarks of a UGC demo, and the constant splicing of “candid” slice-of-life shots attempts to mirror a realistic point of view. # Storyline - 00:00–00:02 00:00–00:02: A woman lies on a brown leather couch, looking pensively at the camera. This sets the stage for a fashion ad. - 00:02–00:03 00:02–00:03: Legs walking through a corridor are shown. This shot is the first in a rapid-fire montage of women walking, posing, and generally wearing clothes. - 00:03–00:04 00:03–00:04: A woman sits in a chair, pulling up her skirt. It’s unclear whether she is struggling to put on the clothing. - 00:04–00:05 00:04–00:05: The audio glitches as a woman walks through a corridor. - 00:05–00:06 00:05–00:06: The sped-up audio and fast-cut visuals creates an avant-garde and jarring tone. - 00:06–00:07 00:06–00:07: A woman buttons her white shorts. The focus on this ordinary act adds to the ad's abstract tone. - 00:07–00:09 00:07–00:09: Someone walks through the corridor in Yuxus apparel. - 00:09–00:10 00:09–00:10: A woman lies in what appears to be a hospital bed. The context of the shot and her facial expression is unclear. This adds to the ad’s avant-garde tone. - 00:10–00:11 00:10–00:11: A bird sits on a row of chairs. - 00:11–00:12 00:11–00:12: Someone walks through the corridor in Yuxus apparel. - 00:12–00:13 00:12–00:13: A woman sits on a toilet, painting her toenails. The candidness of the shot adds to the ad’s realism. - 00:13–00:16 00:13–00:16: Someone walks through the corridor in Yuxus apparel. The ad returns to this motif to keep the ad flowing. - 00:16–00:17 00:16–00:17: A woman brushes her teeth in what appears to be a professional set. - 00:17–00:18 00:17–00:18: A woman sits against a wall, expressionless. The framing and the model’s expression create an aesthetic tone. - 00:18–00:21 00:18–00:21: The ad continues to splice shots of women posing and wearing Yuxus apparel. - 00:21–00:23 00:21–00:23: The ad splices in a shot of a woman seemingly baking. This adds to the ad’s collection of “slice of life” style shots. - 00:23–00:26 00:23–00:26: A shot of a broken egg with “For Her” superimposed on the shot. The odd, out-of-context humor adds a contemporary tone to the ad.

# Ad summary The Yuxus ad showcases its high-quality clothing brand. The ad features a model wearing a gray sweatshirt with pink text on the back that says "BOUNCING BACK UNTIL IT'S DONE". The model is also wearing blue jeans. The ad focuses on how the clothes fit, look, and feel. # Brand positioning Yuxus is presented as a high-quality clothing brand. The brand aligns with a casual, comfortable, and stylish lifestyle, as evidenced by the relaxed fit and modern design of the clothing. It occupies a space in the market for those who value quality and fashion-forward design. It focuses on simplicity and style, with a focus on comfortable casual wear. # Product The featured product is the "AREA *STAMINA* CREWNECK," a gray sweatshirt with pink lettering on the back saying, "BOUNCING BACK UNTIL IT'S DONE." The sweatshirt has a relaxed fit. The ad shows it being worn with blue jeans, which are also from the same brand. The sweatshirt appears to be for everyday use and is geared towards individuals who value comfort and fashion. # Visual style The ad has a polished and modern aesthetic. The editing is simple, with static shots. The production quality is high, with clear lighting and a focus on showcasing the details of the clothing. The pacing is slow and deliberate, allowing viewers to take in the visual details. # Hooks Text overlay: 00:00–00:05 AREA *STAMINA* CREWNECK / 00:00–00:05 YUXUS HIGH QUALITY CLOTHING Visual: 00:00–00:05: The camera focuses on the back of a model as she walks toward what appears to be the end of a hallway. The background is primarily gray, clean, and minimalistic. The model is wearing a gray sweatshirt with pink lettering on the back that reads, "BOUNCING BACK UNTIL IT'S DONE", and blue jeans. The model appears to be in her early to mid-20s and has brown hair. The camera is steady and follows her as she walks. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality clothing that is also stylish and comfortable. # Benefits - High-quality clothing # Features - AREA *STAMINA* CREWNECK # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases the clothing from the brand's perspective. # Storyline - 00:00–00:05 The camera focuses on the back of a model wearing the "AREA *STAMINA* CREWNECK" and blue jeans from Yuxus as she walks.

# Ad summary This ad showcases YUXUS 'NYX' sneakers in the 'Pinkfire' colorway. The sneakers are presented as part of the 'NYX' collection, emphasizing contrast, balance, and modern style. # Brand positioning YUXUS positions itself as a brand that embraces contrast, balance, and modern style through its 'NYX' sneaker collection. The brand promotes a fearless expression, appealing to customers who seek to make a statement through their footwear. By highlighting design elements, YUXUS aims to occupy a space in the consumer's mind as a modern and fashion-forward brand. # Product The featured product is the 'Pinkfire' colorway of the 'NYX' sneakers by YUXUS, part of the latest sneaker collection. The sneakers feature a combination of pink and red hues, creating a visually striking contrast. The design emphasizes balance and modern style, appealing to individuals seeking a bold and fashionable look. The sneakers are made of suede material and feature the brand's logo, offering a blend of style and branding. These sneakers are designed for those who want to express themselves fearlessly and make a statement with their footwear. # Visual style The ad has a polished, editorial aesthetic with a focus on product presentation. The visual motifs include contrast in colors and textures. The image treatment involves background removal and a clean, well-lit studio shot. The typography is integrated with a focus on legibility and brand consistency. The style presents a blend of formal and casual elements. # Hooks Headline: INTRODUCING NYX, THE LATEST SNEAKER COLLECTION BY YUXUS – A FEARLESS EXPRESSION OF CONTRAST, BALANCE, AND MODERN STYLE. # Funnel stage Top of funnel # Pain points None used. # Value propositions - The 'NYX' sneaker collection offers a fearless expression of contrast, balance, and modern style, allowing individuals to showcase their unique identity through fashion. # Benefits - Express yourself fearlessly - Achieve balance in your style - Stay modern and fashionable # Features - Latest sneaker collection - Fearless expression of contrast - Balance - Modern style # Call to action None used. # Social proof - None used. # Point of view - Brand: This point of view is consistent throughout the ad, presenting the sneakers and the brand's vision for contrast, balance, and modern style. # Storyline - The ad opens with a presentation of the 'Pinkfire' NYX sneakers from YUXUS. This is intended to introduce the viewer to the advertised product. The brand is telling the story. - A close-up view of the sneakers within a document sleeve shows their material and design. This highlights the tactile quality of the sneakers and shows their construction. This is from the brand's POV. - The sneakers are framed against a background of pinstripe suit fabric, suggesting a blend of casual and formal styles. This implies the versatility of the sneakers and positions them as a fashion-forward choice for a modern consumer. This is from the brand's POV.

# Ad summary A person stands in an elevator and is holding a phone and taking a mirror selfie. They are wearing clothing and a bag from the brand UXUS. # Brand positioning UXUS is presented as a brand with a modern, edgy aesthetic, with an emphasis on utility. The brand's clothing appears to be designed for individuals who value a blend of urban style and functionality, suggesting a brand that caters to practical needs while maintaining a fashionable appearance. The brand’s name is presented on the back of the hoodie along with the tagline “Proving since day 01” which implies a positioning of longevity and experience. # Product The ad features the UXUS brand hoodie and a canvas bag. The hoodie is a gray color with white block lettering across the upper back, as well as a yellow circle graphic, and additional text detailing a tagline. The canvas bag is gray with two exterior pockets and a brand logo, as well as text that may function as care instructions. The bag has a long strap that crosses over the torso. The ad highlights these products for their visual design and utility. # Visual style The ad has a modern, urban style with a casual shot in a public space. The image treatment appears to be naturally lit with minimal editing, creating a realistic and relatable aesthetic. The typography integration is simple and clear, with the brand name prominently displayed on the hoodie and bag. The style blends with platform norms, as it resembles a typical user-generated selfie, which enhances scannability and stop power in the feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The items are fashionable. # Benefits - Modern and urban aesthetic - Utility # Features - Canvas bag - Hoodie # Call to action None used. # Social proof - None used. # Point of view - Customer: The customer is taking a selfie while wearing the brand’s products. - Brand: The brand is featured on the clothing. # Storyline - The ad opens with a shot of a person in an elevator holding a phone and taking a selfie, creating a sense of authenticity and showcasing the brand's products in a real-life context. The audience sees the person taking the photo, inviting them to relate to the behavior. - The brand's products are prominently displayed as the focal point of the ad, emphasizing their aesthetic appeal and showcasing the features of the hoodie and the bag. The brand is telling the audience that these products are intended to be seen and appreciated. - The person's style, which includes the UXUS hoodie and bag, suggests a modern and urban aesthetic, appealing to viewers who value fashion and individuality. From the brand's perspective, the ad is communicating that its products align with a specific lifestyle.

# Ad summary This ad features two people in a desert landscape showcasing the product in use. They are seen removing the sand from the jacket by smacking it around. It is aesthetically driven and emphasizes the outdoor lifestyle. # Brand positioning This brand is presented as a luxury lifestyle brand that caters to high-end consumers with an appreciation for fashion, travel, and quality goods. The brand aims to occupy a space in the consumer's mind associated with sophistication, durability, and a global perspective. The brand aligns with a lifestyle of adventure and cultural exploration. The brand pushes against fast fashion and trends, opting for timeless design and a focus on durability, ignoring the need for frequent consumption and fleeting trends. The brand positioning is emotional, focusing on the feelings of adventure and exclusivity that the product evokes. The jacket is shown as a functional and stylish garment for outdoor adventures, aligning with the brand's identity of sophistication and durability. # Product The product being advertised is a high-end jacket made for outdoor wear. The jacket is shown in a desert environment. It is implied that the jacket has quality material, as it is being smacked around to remove sand from it. The jacket is intended for men and women. The jacket design is a tan neutral color that matches the desert tones, and the jacket appears to be made for the outdoors. The jacket can be worn in harsh environments like a desert, and that the quality of the material allows it to get dirty without issues. The ad tells the viewer that the product is worth buying because it is durable, and stylish, and connects to a travel aesthetic. # Visual style The overall aesthetic is natural and raw. The video has quick cuts with natural light. The production quality is a hybrid of a UGC feel and polished commercial. There are 124 BPM, and the pacing is quick. Audio and visual sync. # Hooks Visual: 00:00–00:00 Two people are standing in the desert, posing for the camera. Female 1 is on the left, and Male 1 is on the right. The background shows desert cliffs and dunes. The camera is stationary and shows a medium shot of the two people. / 00:00–00:02 Two people are walking away from the camera in the desert. Female 1 is on the left, and Male 1 is on the right. They are walking towards a desert cliff. The camera is stationary and follows the two people as they walk away. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is that sand gets into clothing and shoes. The ad shows sand being dumped out of the person's shoes. It also shows the two people smacking their pants and jackets to get the sand off. # Value propositions - Durable material that allows it to be worn in harsh environments - Stylish jacket that matches the surrounding nature # Benefits - The ability to wear it in sandy/harsh environments - It matches the surrounding environment # Features - Durable material - Travel aesthetic # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shown from the perspective of people experiencing the jacket in a desert environment. # Storyline - 00:00–00:00 The ad begins with a shot of a person wearing the jacket standing in the desert. - 00:00–00:02 00:00–00:02 Two people are walking through a desert landscape. This opening scene establishes the setting and introduces the characters who will be interacting with the product. - 00:02–00:04 00:02–00:04 The scene transitions to a shot of the same two people riding in the back of a pick-up truck, moving through the desert landscape. This shows a moment of travel and adventure, implying an outdoor lifestyle. - 00:04–00:06 00:04–00:06 A person is shown removing sand from their shoe. This highlights the messy reality of being in a desert environment, setting up a problem that the jacket addresses. - 00:06–00:11 00:06–00:11 The shot cuts to the two people removing sand from their jackets by smacking them around. This visually demonstrates how the jacket holds up in a sandy environment. - 00:11–00:13 00:11–00:13 The camera focuses on the details of the jacket. This shows the logo, and high-quality material. - 00:13–00:16 00:13–00:16 The ad concludes with more imagery of the desert and the material of the jacket.

# Ad summary This ad showcases a YUXUS hoodie with a back print. The ad is designed for potential buyers or fans of the YUXUS brand. The ad is composed of a simple image showing the back of the hoodie. # Brand positioning YUXUS appears to be a streetwear or fashion brand that places emphasis on a unique and modern design aesthetic. The brand’s design is a mix of bold, blocky lettering with a script font on a garment that appears to be of high quality. The brand is positioned as an edgy and stylish option for consumers looking for unique and fashionable apparel. # Product The product is a hooded sweatshirt, specifically the "Drift Genesis Hoodie." The hoodie is a solid, muted blue color and appears to be made of a soft, comfortable material, implied through its slightly worn and textured appearance. The design on the back includes an oval-shaped logo containing a mirrored letter design, the brand name "YUXUS" in block letters, the word "GENESIS" underneath the brand name, and the script "Yuxus Company" below that. Lastly, there is the phrase "NEVER ADVANCE." # Visual style The ad has a minimalist and clean visual style. The focus is on the product, with a simple, uncluttered background. The lighting is soft and diffused, creating a gentle and inviting atmosphere. The overall aesthetic feels modern and understated, allowing the design of the hoodie to stand out. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Drift Genesis Hoodie # Call to action None used. # Social proof - None used # Point of view - Brand: The product is presented to the consumer. # Storyline - The ad displays the upper back of a hoodie, presenting the product's design and fit. The brand tells the consumer that they should admire and potentially purchase the hoodie. - A close-up view reveals the details of the print on the back of the hoodie, including the brand logo and tagline. The brand communicates that their logo should resonate with the user.

# Ad summary This ad promotes the Flux Windy PU Leather Jacket from Yuxus. The ad showcases the sound of the zipper of the jacket. # Brand positioning Yuxus is presented as a brand focused on improving the quality of its leather jackets, specifically the Flux Windy PU Leather Jacket. The brand aligns with modern style and attention to detail, as highlighted through the zipper ASMR sound, and is functionally positioned as a brand improving quality. # Product The advertised product is the Flux Windy PU Leather Jacket from Yuxus. The jacket is a high-collared, asymmetrical zippered jacket made from PU leather, presented in a dark blue color. A unique selling point is the satisfying zipper sound, which is featured prominently in the ad. # Visual style The ad's visual style is clean and modern, with a focus on product detail. The editing is static with one slow zoom. The production quality appears polished, conveying a sense of quality. The pacing is slow. # Hooks Spoken: 00:00–00:07 [Zipper ASMR sound] Text overlay: 00:00–00:07 IMPROVING OUR QUALITY / 00:00–00:07 FLUX WINDY PU LEATHER JACKET / 00:00–00:07 YUXUS Visual: 00:00–00:03 The shot focuses on the upper body of a model wearing a dark blue, high-collared, asymmetrical-zippered, Flux Windy PU Leather Jacket. She is also wearing a light blue button-down shirt, gray pinstripe pants, and a matching dark blue face mask. She is standing in front of a white wall. The camera is stationary. She is unzipping the jacket, and the text overlay reads "IMPROVING OUR QUALITY FLUX WINDY PU LEATHER JACKET YUXUS". # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Improved quality through the jacket's zipper sound. # Benefits - Improved Quality # Features - PU Leather Jacket - Asymmetrical Zipper - High-Collared # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand is communicating the quality of the jacket. # Storyline - 00:00–00:03 00:00–00:03 The model is seen wearing the Flux Windy PU Leather Jacket. She begins to unzip the jacket. The sound of the zipper is emphasized to highlight the quality of the product. - 00:03–00:07 00:03–00:07 The model continues to unzip the jacket. The camera angle changes, but the sound continues to be emphasized to highlight the quality of the jacket.

# Ad summary This ad features four jackets in different colors. The ad focuses on the limited availability of the product. # Brand positioning Yuxus is presented as a modern clothing brand that offers high-quality jackets. The neutral color palette and simple design of the ad suggest a brand that values sophistication and understated elegance. The brand is positioned to create durable and functional jackets with a minimalist design. # Product The ad showcases the brand's jackets, which come in four different colors: brown, dark brown, blue, and gray. The jackets are made of a material with a slightly weathered or textured look and have a high neck with a zipper closure and snap closure on the cuffs. The jackets have a simple, minimalist design. The ad emphasizes the limited availability of these jackets, creating a sense of exclusivity and urgency. # Visual style The ad has a clean and minimalist aesthetic. The neutral color palette and simple design create a sophisticated and understated look. The lighting is soft and diffused, which gives the image a soft look. # Hooks Headline: LIMITED UNITS # Funnel stage Top of funnel (Awareness) # Pain points The pain point in the ad revolves around the customer's potential disappointment of missing out on an exclusive product. The ad clearly conveys this frustration by stating, "LIMITED UNITS", which signals the risk of the product being unavailable soon. # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV appears throughout the image as the ad showcases the jackets and highlights the limited availability and reinforces the brand's identity. # Storyline - The ad begins by showing four jackets laid out on a neutral surface in different colors. The brand's perspective emphasizes the jackets' modern design and quality. - The next beat focuses on the limited quantity of the jackets, with the text overlay highlighting the exclusivity and urgency for the customer. - The ad concludes by displaying the brand name, Yuxus, in the center of the image, reinforcing the brand's identity from the brand's perspective.

# Ad summary This ad showcases a variety of jackets from YUXUS. # Brand positioning YUXUS is presented as a modern, high-end brand with a focus on contemporary fashion. The brand appears to value aesthetic design and minimalist presentation. The clean lines and muted tones suggest a brand that targets consumers who appreciate understated luxury and current trends. # Product The ad features several jackets, each distinguished by color and material. One jacket is a dark green corduroy, while another is black with text details. A third jacket is a blue-gray color with a smooth, possibly water-resistant, exterior. These jackets are shown hanging in what seems to be a store or showroom setting. The jackets are for individuals looking for contemporary outerwear. # Visual style The ad has a modern and minimalist aesthetic, utilizing a simple product shot against a textured background to highlight the brand's clothing line. The production quality appears to be high, with attention to lighting and detail. The shiny curtain adds a touch of luxury and texture, contrasting with the matte finishes of the jackets. The typography is clean and legible. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Variety of jacket options for different styles # Benefits - Offers a range of styles to suit different tastes and preferences # Features - Jackets in various colors and materials (corduroy, water-resistant material) - Jackets include different design details (zippers, printed text, collars) # Call to action None used. # Social proof - None used. # Point of view - Brand: The presence of the YUXUS logo is a direct brand signal. # Storyline - The row of jackets introduces the brand's product line. The brand is showing their jacket options for the consumer to find one that they desire. - The presence of the YUXUS logo signals that this is an advertisement by the brand. The brand is creating awareness and impressions. - The image shows a poster of a person wearing a bag. The brand is cross-selling additional products.

# Ad summary The image features three different sweatshirts from the YUXUS Hongdae collection. Each sweatshirt is displayed with its name above it and a dotted line leading to the product. # Brand positioning YUXUS is presented as a brand that values Korean fashion aesthetics and a minimalist approach. The brand seems to sit in the elevated streetwear segment, focusing on simple designs with a focus on quality and comfort. It aligns with values of urban living and contemporary style. YUXUS ignores the fast-fashion approach often seen in the streetwear category, instead offering curated collections that emphasize a unique sense of place and identity rooted in the Hongdae district. # Product The ad features three distinct sweatshirt designs from the YUXUS Hongdae collection. The 'Forge Hongdae Crewneck' is a light gray sweatshirt with 'Y018' printed on the left side. The 'Butter Hongdae Longsleeve' is a yellow longsleeve shirt with white stripes and 'YUXUS' printed repeatedly on the chest. The 'Seaway Hongdae Polo' is a navy blue and white striped polo shirt with long sleeves. All three products emphasize comfort and style, appealing to those seeking versatile and fashionable everyday wear. The ad highlights the collection's unique connection to the Hongdae district, suggesting that these garments embody the spirit and style of this location. # Visual style The ad uses a clean and minimalist visual style. It features product-focused imagery, likely studio-shot with soft lighting. The composition is simple and symmetrical, with a focus on showcasing the products against a plain background. The typography is clean and legible, contributing to the overall modern aesthetic. The style aims to highlight the quality and design of the products in a straightforward manner, providing a polished and sophisticated look that can easily catch the eye in-feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Crewneck - Longsleeve - Polo # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand showcasing and naming the products available in the Hongdae collection. # Storyline - The image showcases three different sweatshirts from the 'Hongdae Collection'. The brand is telling the audience of the breadth of its collection. - Each sweatshirt is labeled with a product name. The brand is highlighting the name of the sweatshirt and helping the customer to identify each product by name. - The products are placed side-by-side on a simple background. The brand is telling the customer that the products are being sold as part of the broader brand.

# Ad summary This ad by YUXUS is a street-style lifestyle image that is focused on fashion-forward consumers. # Brand positioning YUXUS is presented as a contemporary fashion brand that emphasizes individuality and self-expression. The brand positions itself as one that empowers individuals to dress according to their desires and personal identity. The brand avoids overtly trendy messaging in favor of timeless style. This functional approach suggests that YUXUS aims to provide quality apparel that supports personal style without dictating it. # Product The ad features apparel from YUXUS. The products include hoodies and jeans worn by individuals in a street setting. The hoodies are dark-colored and appear to be made of a soft material. The jeans are light wash. The products are designed for everyday wear and presented in a casual, urban context. The focus is on the garments' aesthetic and how they contribute to the wearer's overall style. The ad promotes the idea that the clothing allows consumers to express their identity. # Visual style The visual style of the ad is modern, casual, and urban. The production quality appears high but still maintains a sense of authenticity, akin to street photography. The image features muted tones and a slightly desaturated color palette. The typography is clean and legible, and the overall layout is simple and balanced. The ad mimics in-feed content through its focus on realistic settings and effortless style, which could increase stop power in the feed. # Hooks Headline: dress how you want to be seen. # Funnel stage Top of funnel (Awareness) # Pain points Pain point: The ad implicitly addresses the pain point of feeling pressure to conform to current fashion trends rather than expressing one's true self. Visual description: The ad showcases a diverse group of people wearing casual, everyday clothing in an urban setting, promoting the idea of dressing how you want to be seen, rather than adhering to external standards. # Call to action None used. # Point of view - Brand: The text "dress how you want to be seen" represents the brand's core message, inviting the audience to express themselves through the brand's clothing. - Customer: The image is framed to mirror the POV of someone casually observing stylish individuals in an urban environment, positioning the viewer as a potential customer envisioning themselves wearing the brand. # Storyline - The ad opens with the text "dress how you want to be seen." This is the brand speaking directly to the audience, setting the tone for the rest of the ad by emphasizing personal expression through fashion. - The image features three people in a street setting. They wear hoodies and jeans, showcasing the brand's casual urban style. The models and the setting are designed to create a sense of authenticity and relatability. The audience is seeing the models through the perspective of an observer on the street. - The brand name "YUXUS" is prominently displayed in the center of the image. This reinforces brand recognition and connects the presented style with the brand. The font is a simple sans-serif.

# Ad summary This ad for Yuxus shows a close-up of a brown leather jacket and announces the restock. # Brand positioning Yuxus is presented as a fashion brand focused on providing high-quality leatherwear. The ad emphasizes attention to detail and a sense of exclusivity, suggesting a brand that values craftsmanship and caters to customers who appreciate fine details in their apparel. # Product The advertised product is a brown leather jacket, featured in a close-up shot to highlight its material and design details. The jacket has a visible zipper, a snap-closure collar, and is made from a textured leather material. The ad focuses on the jacket's details, promoting the idea that it is a high-quality item with notable features that justify its purchase. The phrase "RESTOCK NOW LIVE" addresses the barrier of limited availability, urging immediate purchase. # Visual style The ad features a close-up, product-focused shot with minimal background distractions. It uses high-quality photography to showcase the texture and details of the leather jacket. The typography is clean and modern, complementing the product's aesthetic. # Hooks Headline: THE DETAILS YOU ALREADY KNOW # Funnel stage Bottom of funnel (Conversion) # Pain points Potential customers may have missed out on the jacket previously, with the ad announcing "RESTOCK NOW LIVE" implying that the product was previously unavailable or out of stock. # Value propositions - Details you already know - Restock # Benefits - None used. # Features - Leather jacket # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the ad is that of the brand, showcasing the details of its product and urging the viewer to buy now that it has been restocked. # Storyline - The ad opens with a close-up of the brown leather jacket, inviting the viewer to examine the texture and details. The intent is to highlight the craftsmanship and quality of the jacket, creating an impression of luxury and attention to detail from the brand's perspective. - The text overlay states, "THE DETAILS YOU ALREADY KNOW," suggesting a familiarity or existing appreciation for the brand or product. This creates a sense of exclusivity, implying the viewer is already aware of the brand's appeal from the brand's perspective. - The text "RESTOCK NOW LIVE" creates urgency and promotes immediate action, indicating that the jacket's availability is limited and that the viewer should purchase now from the brand's perspective.

# Ad summary An ad showcasing a woman sitting on the floor taking a picture of the Yuxus Choco Windy product and informing viewers to purchase before the product is gone again. # Brand positioning Yuxus is presented as a brand that creates limited-edition products that are desirable and in high demand. The brand creates the sense of urgency to purchase their products quickly, as they sell out fast. The brand seems to target a younger, fashion-conscious audience. # Product The Yuxus Choco Windy is a limited-edition product that is back in stock. The ad implies that the product is popular and sells out quickly, encouraging viewers to purchase it before it's gone again. # Visual style The ad has a simple, raw aesthetic with a UGC feel, likely shot on a smartphone or similar device. The color palette is warm, and the lighting is standard studio lighting. The editing consists of static shots with minimal transitions. # Hooks Text overlay: 00:00–00:05 YUXUS / 00:00–00:05 CHOCO WINDY IS BACK. / 00:00–00:05 GET IT BEFORE / 00:00–00:05 IT'S GONE AGAIN. Visual: 00:00–00:05: A woman with long, dark hair is sitting cross-legged on the floor in a studio setting. She is wearing a white t-shirt, a dark brown leather jacket, black shorts, and black patent leather heels. She is holding a small camera and taking a photo of something on the floor. To her left is a monitor with colorful visuals. Behind her is a wooden panel wall. There is photography equipment and cables strewn about the floor. # Funnel stage Consideration # Pain points Missing out on a popular product due to its limited availability. # Value propositions - Get it before it's gone again. # Benefits - Opportunity to purchase a popular, in-demand product # Features - Limited edition product # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, promoting their product and urging viewers to buy it before it sells out. # Storyline - 00:00–00:05 The ad begins with a woman sitting on the floor in what looks to be a studio space, taking a photo of the Yuxus Choco Windy product. This sets the stage for the product showcase.

# Ad summary A montage of garments from YUXUS is shown as someone is taking mirror selfies in an elevator. # Brand positioning YUXUS is a modern, fashion-forward brand, offering a range of different garments. The brand seems to align with a youthful, trendy lifestyle. # Product The advertisement features a collection of YUXUS garments, including a blue t-shirt and matching shorts, a gray hoodie, and a blue and black patterned jacket, all displaying the brand's logo in different stylizations. These garments appear casual and are presented with different patterns and designs. # Visual style The ad has a modern and sleek aesthetic, primarily due to its setting and the way the elevator is designed. The editing is quick, with each shot transitioning swiftly to the next, highlighting the different YUXUS garments. The production quality is polished, giving off a high-end feel. # Hooks Text overlay: 00:00–00:03 STYLING OUR MOST DIFFERENT GARMENTS / 00:00–00:03 YUXUS Visual: 00:00–00:00 A medium shot shows a person in an elevator taking a selfie. They are wearing a blue YUXUS t-shirt and matching shorts. The background is a textured wall with built-in shelving displaying various items. / 00:00–00:01 A medium shot shows the same person in the same elevator taking a selfie. They are now wearing a gray YUXUS hoodie. The background remains the textured wall with built-in shelving. / 00:01–00:03 A medium shot shows the same person in the same elevator taking a selfie. They are now wearing a blue and black patterned jacket, with a black bag over their shoulder. The background remains the textured wall with built-in shelving. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Styling different garments from the YUXUS brand # Benefits - None used # Features - Different garments with the YUXUS brand logo # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of a customer showcasing their YUXUS clothing through mirror selfies. # Storyline - 00:00–00:03 A montage of mirror selfies of someone wearing different clothing items from YUXUS.

# Ad summary This ad showcases the brand Yuxus and its Choco Windy jacket. The jacket is featured in a public transit setting with the text "CHOCO WINDY IS BACK. GET IT BEFORE IT'S GONE AGAIN." # Brand positioning Yuxus is positioned as a brand that offers trendy and in-demand fashion items, specifically highlighting the limited availability of their products. The brand focuses on creating a sense of urgency and exclusivity, encouraging customers to purchase quickly before items sell out again. Yuxus leans on a functional product that appears to be on trend and something you would see on the streets of a city. # Product The featured product is the "Choco Windy" jacket, a brown leather-like jacket with a zipper front and a collared neckline. It appears to be a limited-edition item, as emphasized by the text "CHOCO WINDY IS BACK. GET IT BEFORE IT'S GONE AGAIN." This suggests that the jacket has been popular in the past and is now available again for a limited time. The jacket is presented as a fashionable item that may quickly sell out, encouraging viewers to purchase it promptly. # Visual style The ad has a minimalist and urban aesthetic. The setting is a public transit environment, and the editing is straightforward with static shots. The production quality appears to be simple. The pacing is slow and steady, allowing viewers to focus on the jacket's details. The overall visual style suggests a blend of everyday wearability with a hint of trendiness. # Hooks Text overlay: 00:00–00:06: CHOCO WINDY IS BACK. / 00:00–00:06: GET IT BEFORE IT'S GONE AGAIN. / 00:00–00:06: YUXUS Visual: 00:00–00:06: A person with long dark hair, wearing a white turtleneck and the brown Yuxus "Choco Windy" jacket, stands in what appears to be a subway or train station. They also have white earphones in. The camera focuses on the jacket, showing its details and fit. The background includes the interior of the transit station, with metal and light-colored surfaces. Text overlays state, "CHOCO WINDY IS BACK. GET IT BEFORE IT'S GONE AGAIN." The camera is mostly stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of missing out on a desirable fashion item due to limited availability. # Value propositions - Limited availability to drive demand and exclusivity # Benefits - Fashionable and trendy style - Aesthetic appeal # Features - Leather-like material - Zipper front - Collared neckline # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The POV is communicated through the brand's presentation of its product. # Storyline - 00:00–00:06 00:00–00:06: The video displays a person wearing the Yuxus "Choco Windy" jacket on public transportation. This aims to show the product in a real-life context, demonstrating its wearability and style.