How Sulwhasoo Advertises on Meta

# Ad summary This ad for Sulwhasoo promotes Korean beauty rituals with a 15% discount. It features an array of skincare products against an orange gradient background. # Brand positioning Sulwhasoo is presented as a luxury Korean skincare brand focused on skin longevity through the power of ginseng. The brand aligns with values of tradition and natural ingredients, positioning itself in the high-end beauty market. It emphasizes the use of traditional Korean ingredients and rituals for modern skincare, suggesting a blend of heritage and innovation. The brand's positioning is both functional, highlighting the anti-aging benefits of ginseng, and emotional, appealing to consumers seeking a luxurious and holistic skincare experience. # Product The ad features a range of Sulwhasoo skincare products, each designed to enhance skin longevity through Korean beauty rituals. These products include serums, creams, cleansers, and toners, all infused with ginseng. The products are packaged in white and amber bottles and jars, conveying a sense of luxury and tradition. The ad highlights the brand's focus on natural ingredients and traditional Korean beauty practices, emphasizing the unique selling proposition of skin longevity powered by ginseng. The ad aims to overcome purchase barriers by offering a 15% discount, making the luxury skincare more accessible. # Visual style The ad features a clean and polished studio shot with a focus on product presentation. The visual motif is a grid layout with products neatly arranged on shelves. The image treatment includes color grading to enhance the orange tones and background removal to create a seamless presentation. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content, opting for a high-design aesthetic that aims to capture attention through sophistication and elegance. # Hooks Headline: 15% OFF KOREAN BEAUTY RITUALS # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 15% OFF Korean Beauty Rituals: Combines a direct discount with the aspirational concept of Korean beauty rituals, making the offer more appealing. # Benefits - Korean Beauty Rituals # Features - Skin Longevity Powered By Ginseng # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products, values, and promotional offers. # Storyline - The ad opens with a headline announcing a 15% discount on Korean beauty rituals, immediately grabbing the viewer's attention with a limited-time offer. The brand is telling the audience about a promotion to incentivize immediate action. - The ad then highlights the core value proposition of 'Skin Longevity Powered By Ginseng,' reinforcing the brand's commitment to anti-aging benefits through natural ingredients. The brand is emphasizing the unique selling point of its products. - The ad showcases a curated collection of Sulwhasoo skincare products, visually demonstrating the range and variety available within the Korean beauty ritual. The brand is presenting its product line as a comprehensive solution for skincare needs. - The ad concludes with the Sulwhasoo brand name, reinforcing brand recognition and recall. The brand is solidifying its identity and presence in the viewer's mind.

# Ad summary This ad showcases three Sulwhasoo face masks and promotes a 15% discount on the first order. The ad emphasizes fresh, glowing skin. # Brand positioning Sulwhasoo is presented as a premium skincare brand focused on achieving fresh, glowing skin. The brand aligns with values of beauty and self-care, positioning itself as a provider of high-quality skincare solutions. The brand's positioning is both functional, offering specific skincare benefits, and emotional, promising a radiant complexion. # Product The ad features three Sulwhasoo face masks. The first is the Overnight Vitalizing Mask, a sleeping mask. The second is the White Ginseng Radiance Refining Mask, an exfoliating mask. The third is the Clarifying Mask, a peel-off mask. Each mask is designed to address different skincare needs, from overnight revitalization to clarifying and exfoliating the skin. The ad highlights the brand's commitment to providing a range of solutions for achieving healthy and radiant skin. # Visual style The ad has a clean and polished aesthetic with a focus on product presentation. The editing style is static, with no cuts or transitions. The production quality is high-end, creating a luxurious feel. The pacing is slow and deliberate, allowing viewers to focus on the products and text. # Hooks Text overlay: 00:00–00:04 Sulwhasoo / 00:00–00:04 15% OFF YOUR FIRST ORDER / 00:01–00:04 The season for fresh, glowing skin starts now Visual: 00:00–00:04: Three Sulwhasoo face mask tubes are lined up against a white background. From left to right: an orange tube with a dollop of white cream, a white tube with orange gel, and a red tube with red gel dripping down the side. The brand name "Sulwhasoo" is displayed in red text at the top, followed by the text "15% OFF YOUR FIRST ORDER" in gray. Below that, the text "The season for fresh, glowing skin starts now" appears in gray. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - 15% off your first order # Benefits - Fresh skin - Glowing skin # Features - Overnight Vitalizing Mask (sleeping mask) - White Ginseng Radiance Refining Mask (exfoliating mask) - Clarifying Mask (peel-off mask) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and promotional offer. # Storyline - 00:00–00:04 The ad opens with a static shot of three Sulwhasoo face mask tubes lined up against a white background.

# Ad summary This ad showcases Sulwhasoo's Concentrated Ginseng Rejuvenating Cream Rich, highlighting its benefits for fine lines, radiance, and skin barrier improvement. The ad uses a clean, luxurious aesthetic with a focus on the product and its proven results. # Brand positioning Sulwhasoo is presented as a luxury skincare brand focused on rejuvenating and improving skin health. The brand emphasizes visible improvements in fine lines, radiance, and skin barrier function, positioning itself as a high-end solution for anti-aging and overall skin wellness. The brand aligns with a sophisticated, results-driven consumer who values proven efficacy and premium ingredients. # Product The featured product is Sulwhasoo's Concentrated Ginseng Rejuvenating Cream Rich, designed to improve fine lines, radiance, and skin barrier function. The cream is presented as a concentrated formula with ginseng as a key ingredient. The ad highlights that 100% of women showed visible improvements in instrumental results from a study of 30 women with daily use. This product is for individuals seeking a high-end skincare solution that delivers visible anti-aging and skin health benefits. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on clean lines and luxurious textures. The visual motifs include a soft, cream-colored background, elegant typography, and a product-centric composition. The image treatment involves subtle color grading to enhance the product's richness and create a sense of sophistication. The typography is large and bold, ensuring scannability and stop power in the feed. # Hooks Headline: 100% SHOWED VISIBLE IMPROVEMENTS IN* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of visible signs of aging and skin health concerns, specifically targeting fine lines, lack of radiance, and a compromised skin barrier. # Value propositions - 100% SHOWED VISIBLE IMPROVEMENTS IN* in fine lines, radiance, and skin barrier, offering a high likelihood of positive results. - CONCENTRATED GINSENG provides a potent, natural ingredient known for its rejuvenating properties. # Benefits - VISIBLE IMPROVEMENTS IN FINE LINES - VISIBLE IMPROVEMENTS IN RADIANCE - VISIBLE IMPROVEMENTS IN SKIN BARRIER # Features - FINE LINES - RADIANCE - SKIN BARRIER - CONCENTRATED GINSENG # Call to action None used. # Social proof - SKINCARE BAZAAR 2025 WINNER - *Instrumental result, 30 women, with daily use. # Point of view - Brand: The brand is presenting the product and its benefits, emphasizing the visible improvements and luxurious nature of the cream. - External source: The instrumental result from a study of 30 women provides an external validation of the product's claims. # Storyline - The ad begins by highlighting the key benefits of the product, stating that "100% SHOWED VISIBLE IMPROVEMENTS IN*" in "FINE LINES," "RADIANCE," and "SKIN BARRIER." This is told from the brand's perspective, aiming to immediately capture attention with proven results. - The ad then showcases the product itself, the Sulwhasoo Concentrated Ginseng Rejuvenating Cream Rich, in a visually appealing setting. This is from the brand's perspective, emphasizing the product's luxurious presentation and core offering. - The ad concludes with a reference to the instrumental result from a study of 30 women with daily use. This is from an external source, providing a scientific backing to the product's claims and building trust.

# Ad summary This ad showcases Sulwhasoo's Concentrated Ginseng Rejuvenating Cream, highlighting its ability to plump, smooth, and rejuvenate skin in 6 weeks. # Brand positioning Sulwhasoo is presented as a luxury skincare brand focused on rejuvenating and enhancing skin through the power of ginseng. The brand positions itself in the high-end skincare market, emphasizing visible results and a premium experience. The brand aligns with values of timeless beauty and scientific efficacy, pushing against the trend of quick fixes by highlighting long-term benefits achieved over six weeks. The brand positioning is both functional, promising tangible improvements in skin texture and appearance, and emotional, offering the allure of rejuvenation and timeless beauty. # Product The featured product is Sulwhasoo's Concentrated Ginseng Rejuvenating Cream, designed to plump, smooth, and rejuvenate the skin. It is presented as a premium skincare solution for those seeking visible improvements in their skin's texture and overall appearance. The cream is highlighted for its ability to deliver results in 6 weeks, suggesting a focus on long-term benefits rather than immediate effects. The ad addresses potential purchase barriers by emphasizing the scientifically-backed results, as indicated by the asterisk and the mention of an instrumental result from a study with 31 women using the product daily. The cream is packaged in a luxurious, amber-colored jar with a silver lid, reinforcing its high-end positioning. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on luxury and sophistication. The visual motifs include clean lines, gradients, and reflective surfaces. The image treatment involves color grading to enhance the warm tones and create a sense of richness. The typography is clean and legible, contributing to the overall high-end feel. The style aims to be disruptive by contrasting with typical social media content, using high-design elements to capture attention and convey a sense of exclusivity. # Hooks Headline: CONCENTRATED GINSENG REJUVENATING CREAM # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire for skin that is plump, smooth, and rejuvenated, suggesting that the viewer may be experiencing a lack of these qualities. "PLUMP, SMOOTH, REJUVENATE IN" # Value propositions - Plump, smooth, rejuvenate in 6 weeks* (achieved through concentrated ginseng) # Benefits - Plump - Smooth - Rejuvenate in 6 weeks* # Features - Concentrated Ginseng # Call to action None used. # Social proof - *Instrumental result, 31 women, with daily use # Point of view - Brand: The brand name and product name are prominently displayed, establishing the brand's identity and product offering. - External source: The asterisk and the mention of an instrumental result from a study with 31 women using the product daily provide scientific validation and credibility to the brand's claims. # Storyline - The ad opens by showcasing the Sulwhasoo brand name, immediately establishing the source and credibility of the product. This is told from the brand's perspective, aiming to create instant recognition and trust with the audience. - Next, the ad highlights the product name, Concentrated Ginseng Rejuvenating Cream, and its core benefits: plump, smooth, rejuvenate. This is told from the brand's perspective, clearly communicating the product's purpose and intended results to the viewer. - The ad concludes by stating that the product delivers these benefits in 6 weeks, supported by an instrumental result from a study. This is told from an external source perspective, adding a layer of scientific validation and credibility to the brand's claims.

# Ad summary This ad showcases Sulwhasoo's First Care Activating Serum as a Lunar New Year exclusive, available at Sephora. The ad features the product and its packaging on a reflective silver tray, accompanied by jewelry and a watch, suggesting a luxurious and celebratory theme. # Brand positioning Sulwhasoo is presented as a luxury skincare brand, emphasizing exclusivity and tradition with a modern twist. The Lunar New Year exclusive packaging and the product's availability at Sephora position the brand as both high-end and accessible. The brand aligns with values of beauty, self-care, and cultural celebration, appealing to consumers who appreciate premium skincare and heritage. # Product The featured product is Sulwhasoo's First Care Activating Serum, a skincare serum designed to be the first step in a skincare routine. The ad highlights a special Lunar New Year edition, indicated by the packaging featuring a horse design. The serum is available at Sephora, making it accessible to a wide range of consumers. The packaging is a white bottle with gold accents and a red box with a gold horse illustration, emphasizing the limited edition and festive theme. The ad aims to convey that this serum is a luxurious and effective addition to one's skincare regimen, perfect for celebrating the Lunar New Year. # Visual style The ad has a polished, studio-shot aesthetic with a focus on luxury and elegance. The visual motifs include reflective surfaces, gold accents, and a clean, neutral background. The image treatment involves soft lighting and color grading to enhance the product's appeal. The typography is clean and legible, complementing the overall sophisticated style. # Hooks Headline: FIRST CARE ACTIVATING SERUM # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Lunar New Year Exclusive: Implies a limited-time opportunity to purchase a special edition of the product. # Benefits - None used. # Features - Lunar New Year Exclusive # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its availability. # Storyline - The ad opens by announcing a Lunar New Year Exclusive, immediately setting a tone of limited availability and cultural relevance. This is told from the brand's perspective, aiming to capture the viewer's attention with a special offering. - Next, the ad highlights the First Care Activating Serum, positioning it as a key product. This is from the brand's perspective, showcasing the product's name and purpose to inform the audience. - Finally, the ad mentions that the product is available at Sephora, making it accessible to a broad audience. This is from the brand's perspective, providing a clear point of purchase and encouraging immediate action.

# Ad summary This ad promotes Sulwhasoo's anti-aging serum, highlighting its status as Korea's No. 1 serum and its availability at Sephora. # Brand positioning Sulwhasoo is presented as a premium, luxury skincare brand, originating from Korea and claiming the position of the country's number one anti-aging serum. The brand emphasizes its heritage and exclusivity through the 'Limited Edition' label, suggesting a unique and high-value offering. By being 'Available at Sephora,' the brand aligns itself with a reputable retailer, enhancing its accessibility while maintaining its prestige. The brand's positioning is both functional, with its anti-aging focus, and emotional, appealing to consumers seeking luxury and proven efficacy in their skincare routine. # Product The product featured is Sulwhasoo's anti-aging serum, specifically identified as a 'Limited Edition' offering. The bottle is a rounded, off-white container with a decorative cap featuring an orange illustration. The label includes the brand name 'Sulwhasoo' and highlights its function as an 'ANTI-AGING SERUM.' The ad emphasizes its status as 'KOREA'S NO.1,' suggesting superior quality and popularity in its home market. The serum is available for purchase at Sephora, making it accessible to a wide range of consumers. The ad aims to overcome purchase barriers by associating the product with a trusted retailer and emphasizing its proven status. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on product presentation. The visual motifs include a clean, minimalist layout with a gradient background and subtle sparkle effects. The image treatment involves color grading to enhance the red tones and create a sense of luxury. The typography is clean and legible, with a focus on highlighting key information. The overall style is high-design and aims to create a sense of sophistication and exclusivity. # Hooks Headline: KOREA'S NO.1 ANTI-AGING SERUM* # Funnel stage Consideration # Pain points The ad implicitly addresses the desire to combat signs of aging. The phrase 'ANTI-AGING SERUM' directly targets the frustration of visible aging and the desire to maintain a youthful appearance. # Value propositions - Korea's No. 1 Anti-Aging Serum: Implies superior quality and effectiveness due to its popularity in the Korean market. - Limited Edition: Creates a sense of exclusivity and urgency, suggesting that the product is a unique and valuable offering. # Benefits - Korea's No. 1 # Features - Anti-aging serum - Limited Edition # Call to action None used. # Social proof - "Based on January to June 30, 2025 data reported by Beauté Research SAS through its "Korea - Quarterly Retail Sales Report at Product Level - Q2 2025" in the Department Stores, Boutiques, and E-Commerce Prestige market. (Copyright ©2025 Beauté Research SAS)" # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the product's features, benefits, and availability. # Storyline - The ad opens by declaring the product as a 'LIMITED EDITION,' immediately creating a sense of exclusivity and urgency. The brand is telling the audience that this is a special, not-to-be-missed opportunity to acquire a unique version of their product. - Next, the ad asserts that the product is 'KOREA'S NO.1 ANTI-AGING SERUM,' establishing its credibility and popularity in its home market. The brand is telling the audience that this product is a proven leader in the anti-aging category, implying its effectiveness and reliability. - The ad concludes by stating that the product is 'AVAILABLE AT SEPHORA,' making it easily accessible to a wide range of consumers. The brand is telling the audience that this product is readily available at a trusted retailer, removing a potential barrier to purchase.

# Ad summary This ad showcases Sulwhasoo's limited edition anti-aging serum, highlighting its availability at Sephora and its position as Korea's number one anti-aging serum. # Brand positioning Sulwhasoo is presented as a premium Korean skincare brand specializing in anti-aging solutions. The brand emphasizes its heritage and authority by claiming the title of "Korea's No.1 Anti-Aging Serum." The limited edition packaging, featuring a horse motif, suggests exclusivity and collectibility. The brand aligns with values of luxury, tradition, and advanced skincare technology, positioning itself for consumers seeking high-end, effective anti-aging products. # Product The featured product is Sulwhasoo's limited edition anti-aging serum. It is presented as "Korea's No.1 Anti-Aging Serum," suggesting its effectiveness and popularity. The product comes in a white bottle with a unique cap design featuring a horse illustration, emphasizing its limited edition status. The ad highlights its availability at Sephora, making it accessible to a wide range of consumers. The serum is designed for individuals seeking to combat the signs of aging and maintain youthful-looking skin. # Visual style The ad has a polished and luxurious aesthetic, with a focus on visual appeal. The editing style is smooth, with seamless transitions between shots. The production quality is high-end, creating a sophisticated and elegant tone. The pacing is moderate, allowing viewers to appreciate the product and its features. The use of shimmering effects and gradient backgrounds adds to the overall visual appeal. # Hooks Text overlay: 00:00–00:04 LIMITED EDITION / 00:00–00:04 AVAILABLE AT SEPHORA Visual: 00:00–00:01: A translucent, shimmering horse figure rotates against a gradient red background. The horse is detailed with visible muscles and a bridle. Text overlays read "LIMITED EDITION" and "AVAILABLE AT SEPHORA." # Funnel stage Awareness # Pain points The ad addresses the desire to combat the signs of aging and maintain youthful-looking skin. The limited edition status and premium positioning suggest a solution for those seeking high-end, effective anti-aging products. # Value propositions - Limited edition status adds exclusivity and collectibility - Availability at Sephora makes it accessible to a wide range of consumers # Benefits - Combats signs of aging - Maintains youthful-looking skin # Features - Limited edition packaging - Anti-aging serum # Call to action None used. # Social proof - Korea's No.1 Anti-Aging Serum # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:01 The ad opens with a shimmering, translucent horse figure, symbolizing the limited edition design. - 00:01–00:02 The camera zooms in on the horse figure, transitioning to a shot of the Sulwhasoo product. - 00:02–00:04 The product is displayed against a red background with text overlay highlighting its key features and availability.

# Ad summary This image ad for Sulwhasoo features a woman holding the Concentrated Ginseng Rejuvenating Cream. The ad highlights the product's ability to awaken the skin's self-rejuvenating power. # Brand positioning Sulwhasoo is presented as a premium skincare brand focused on rejuvenating the skin using concentrated ginseng. The brand positions itself as a provider of products that awaken the skin's natural self-rejuvenating power, suggesting a blend of traditional ingredients and modern skincare science. The brand aligns with values of natural beauty, self-care, and a luxurious lifestyle. Sulwhasoo appears to ignore category norms around quick fixes, instead focusing on long-term skin health and rejuvenation. The brand positioning is both functional, highlighting the rejuvenating properties of ginseng, and emotional, appealing to the desire for youthful and healthy skin. # Product The product featured is the Concentrated Ginseng Rejuvenating Cream, a skincare product designed to rejuvenate the skin. The cream is for individuals seeking to awaken their skin's self-rejuvenating power. The product contains concentrated ginseng, which is highlighted as a key ingredient for skin rejuvenation. The ad emphasizes the product's unique selling proposition (USP) of harnessing the power of ginseng to rejuvenate the skin. The ad does not explicitly show a use occasion but implies daily use as part of a skincare routine. The ad addresses the purchase barrier of skepticism by highlighting the rejuvenating power of ginseng. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is clean and minimalist, with a focus on the product and the model. The image treatment includes color grading to enhance the warm tones and lighting effects to highlight the product. The typography is large and bold, making it easily scannable. The style is high-design, aiming to capture attention and convey a sense of luxury and sophistication. # Hooks Headline: AWAKEN SKIN'S SELF REJUVENATING POWER # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Concentrated ginseng awakens skin's self-rejuvenating power # Benefits - AWAKEN SKIN'S SELF REJUVENATING POWER # Features - CONCENTRATED GINSENG # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name and product name are prominently displayed at the top of the image, establishing the brand's presence and identity. - Customer: The woman holding the product represents the customer's perspective, showcasing how the product can be incorporated into a skincare routine. # Storyline - The ad begins by introducing the Sulwhasoo brand and its promise to awaken the skin's self-rejuvenating power. This is intended to capture the viewer's attention and set the stage for the product being advertised. The brand is telling this part of the story, establishing its identity and core value proposition. - The ad then highlights the Concentrated Ginseng Rejuvenating Cream, emphasizing its key ingredient and purpose. This is intended to inform the viewer about the specific product being promoted and its benefits. The brand is telling this part of the story, showcasing its product and its unique features. - The ad features a woman holding the product, visually demonstrating its use and associating it with beauty and skincare. This is intended to create a connection with the viewer and inspire them to try the product. The woman is telling this part of the story, embodying the potential results of using the product.

# Ad summary This Sulwhasoo ad features a dark-skinned model with a droplet of product on her face, holding a jar of concentrated ginseng renewing cream. It emphasizes the brand's top position in the anti-aging cream market in Korea for ten consecutive years and highlights its availability at Sephora. # Brand positioning Sulwhasoo is presented as a leading anti-aging skincare brand, particularly known for its success in the Korean market. The ad positions the brand as prestigious and effective, emphasizing its long-standing popularity and reliability as a top choice in the anti-aging category. By highlighting its availability at Sephora, the brand aligns with a premium retail environment, suggesting a high-quality, sought-after product that meets the needs of consumers looking for advanced skincare solutions. # Product The featured product is Sulwhasoo Concentrated Ginseng Renewing Cream. It is an anti-aging cream. The ad positions it as the "NO.1 ANTI-AGING CREAM IN KOREA FOR 10 CONSECUTIVE YEARS." This product is for people interested in anti-aging solutions. The packaging shown is an orange and clear jar with a white top. The ad addresses the purchase barrier of skepticism about anti-aging products by presenting the cream as a proven and popular choice. # Visual style The ad features a clean and polished studio shot with soft, even lighting. The background is a simple off-white, which helps to keep the focus on the model and product. The image uses natural color grading. The typography is clean and legible, contributing to the overall high-end feel of the ad, designed to be scannable and appealing. # Hooks Headline: NO.1 ANTI-AGING CREAM IN KOREA FOR 10 CONSECUTIVE YEARS* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the consumer pain point of finding effective and reliable anti-aging products. It presents a solution to skepticism by showcasing its leading position in the Korean market for a decade, implying proven results and consumer trust. "NO.1 ANTI-AGING CREAM IN KOREA FOR 10 CONSECUTIVE YEARS*" # Value propositions - This product is a leading anti-aging cream as stated by being the number one cream in Korea for 10 consecutive years. # Benefits - Number one anti-aging cream in Korea for 10 consecutive years # Features - Anti-aging cream # Call to action None used. # Social proof - “NO.1 ANTI-AGING CREAM IN KOREA FOR 10 CONSECUTIVE YEARS*” # Point of view - Brand: The top headline and 'Available at Sephora' text convey the brand's claims about its products and accessibility. - Customer: The visual of the model with cream on her face provides the perspective of someone interacting with the product. # Storyline - The ad opens by declaring that the product is the "NO.1 ANTI-AGING CREAM IN KOREA FOR 10 CONSECUTIVE YEARS," immediately establishing credibility and prestige. This is told from the brand's perspective to highlight its market position and long-standing success. - The ad then states that the product is "AVAILABLE AT SEPHORA", making it accessible to a wide range of consumers who trust the store as a retailer. This is told from the brand's perspective to showcase how accessible it is to purchase. - The ad showcases a model with a droplet of the cream on her face while holding the jar of product. This is from the customer's perspective to show the target customer what it looks like on skin while holding it in your hands.

# Ad summary This ad for Sulwhasoo promotes a limited-time mystery gift of 12 luxury items for orders over $375. # Brand positioning Sulwhasoo is presented as a luxury skincare brand, offering high-value gifts with purchase to incentivize larger orders. The brand aims to occupy the high-end market through its exclusive offerings, emphasizing quality and sophistication. The visual cues, such as elegant product displays, limited-time offerings, and reference to Korean traditions, are aligned with an emotional brand positioning. # Product The advertised product is a limited-time mystery gift consisting of 12 luxury skincare items from Sulwhasoo. The gift is available with orders of $375 or more. The ad highlights that the gift has a value of $180, emphasizing the additional value customers receive when purchasing Sulwhasoo products. # Visual style The ad has a clean, simple aesthetic. It uses a quick reveal to showcase the brand's products and a limited-time offer. The editing includes a smooth transition from blurred to focused visuals and back again, to bring attention to the offer details. Pacing is relatively fast, maintaining interest through motion and quick changes. # Hooks Text overlay: 00:01–00:04 Sulwhasoo / 00:01–00:04 LIMITED TIME / 00:01–00:04 MYSTERY GIFT / 00:01–00:04 12-piece luxury surprise on $375+ orders. / 00:01–00:04 $180 (VALUE) Visual: 00:00–00:01 A shelf with an array of Sulwhasoo products is shown out of focus. An orange Sulwhasoo tag covers part of the screen. A white surface quickly covers the tag and products. / 00:01–00:04 The camera zooms out to reveal a display shelf with several Sulwhasoo products in focus. Text states "Sulwhasoo LIMITED TIME MYSTERY GIFT 12-piece luxury surprise on $375+ orders. $180 VALUE". # Funnel stage Bottom of funnel (Conversion) # Pain points This ad does not specify a pain point. # Value propositions - Receive a 12-piece luxury mystery gift valued at $180 when you spend $375 or more # Benefits - $180 Value gift with purchase # Features - 12-piece luxury surprise # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses direct product display and promotional text, delivered in a straightforward manner. # Storyline - 00:00–00:01 The screen shows the Sulwhasoo tag. It is then covered with a white background. - 00:01–00:04 A white piece of paper is torn off the screen to reveal an array of Sulwhasoo products along with the text of the offer, as well as the Sulwhasoo logo. - 00:04–00:07 The products are then hidden again by a white background before the tag is shown once again. - 00:07–00:08 The ad ends by displaying the tag once again to remind the consumer of the Sulwhasoo brand.

# Ad summary This Sulwhasoo ad promotes a limited-time mystery gift, a 12-piece luxury surprise, available on orders of $375 or more. The gift is valued at $180. The image features the brand's logo, the promotional text, and a blurred shelf of Sulwhasoo products. # Brand positioning Sulwhasoo is presented as a luxury skincare brand, positioned at the higher end of the market. The focus on a 'luxury surprise' and the qualifying purchase amount of $375+ clearly aim at consumers who value high-end beauty products. The brand aligns with a lifestyle of indulgence and self-care, emphasizing exclusivity through limited-time offers. By not comparing itself to competitors, Sulwhasoo maintains a premium image, relying on the intrinsic value of its products and brand recognition. The brand positioning is primarily emotional, appealing to the desire for luxury and exclusive experiences. # Product The advertised product is a '12-piece luxury surprise' mystery gift from Sulwhasoo, offered as an incentive for customers who spend $375 or more. The mystery gift aims to entice customers by offering a selection of high-value products worth $180. This offer targets existing or potential customers who are already considering purchasing Sulwhasoo products, encouraging them to increase their order value to receive the gift. The ad addresses the purchase barrier of high cost by offering a substantial bonus for meeting a spending threshold, adding perceived value to the overall transaction. # Visual style The ad uses a clean and minimalist visual style, emphasizing simplicity and elegance. The production quality appears high, with carefully chosen fonts, colors, and layout. The image treatment includes a shallow depth of field and soft focus on the background to draw attention to the text. The typography is large and bold, ensuring scannability in the feed. The style generally contrasts typical chaotic or over-designed platform content, creating a sophisticated viewing experience. # Hooks Headline: LIMITED TIME MYSTERY GIFT # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential reluctance to spend a large sum on skincare products by offering a high-value gift as an incentive. The pain point is: It can be difficult to justify purchasing luxury skincare due to the high cost. # Value propositions - Get a 12-piece luxury surprise (valued at $180) with orders over $375. # Benefits - luxury surprise - $180 VALUE # Features - 12-piece # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's perspective is present in the logo, text, and overall presentation of the offer, as they promote a limited-time mystery gift to encourage customers to spend $375+. # Storyline - The ad opens with the Sulwhasoo logo, immediately establishing the brand identity for the viewer. This serves to set the context and credibility of the promotion, as the brand is the narrator. - The ad then presents the core message: a 'LIMITED TIME MYSTERY GIFT.' This acts as the core incentive, immediately capturing the viewer's attention with the promise of a valuable surprise and creating a sense of urgency. This message is delivered by the brand to entice potential customers. - The ad provides additional detail of '12-piece luxury surprise on $375+ orders', clarifying the conditions required to receive the gift. This specifies the terms of the promotion, reinforcing the value and exclusivity of the offer. This information is given from the brand's perspective, setting the offer's terms. - The ad highlights the value of the mystery gift using an orange banner that says '$180 VALUE', emphasizing the financial benefit of participating in the promotion. This increases the offer's appeal by quantifying the gift's worth in a highly visible way. This value statement is a brand-driven incentive.

# Ad summary This ad showcases a 5-piece skincare set from Sulwhasoo as a New Year gift with a purchase of $225 or more. # Brand positioning Sulwhasoo is presented as a luxury skincare brand, emphasizing the concept of a 'New Year Glow Gift'. The brand positions itself in the high-end skincare market, offering a premium 5-piece set. The brand aligns with values of luxury, self-care, and gifting, particularly around the New Year season. The brand aims to provide a radiant and glowing complexion, suggesting a focus on skincare benefits and results. # Product The ad features a 5-piece skincare set from Sulwhasoo, promoted as a 'New Year Glow Gift'. The set includes multiple products, each in distinct packaging: a small jar with a light gold lid and dark red base, a clear bottle with a white pump, a white bottle with a pump, a clear bottle with a white cap, and a dark red bottle with a light gold cap. The products are designed for skincare routines, promising a 'New Year Glow'. The ad addresses the purchase barrier by framing the set as a gift with a minimum purchase of $225, incentivizing customers to buy more to receive the set. # Visual style The ad features a clean and polished studio shot with a flatlay arrangement of the products. The visual motif is a simple product showcase with a focus on the packaging and branding. The image treatment includes soft lighting and color grading to enhance the luxurious feel. The typography is large and bold, making it easily scannable. The style is high-design, aiming to capture attention in the feed. # Hooks Headline: NEW YEAR GLOW GIFT # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 5-piece skincare set with any $225+ purchase. # Benefits - NEW YEAR GLOW # Features - 5-piece skincare set # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its product and offer to the audience, aiming to attract customers with a luxury skincare set. # Storyline - The ad opens by presenting the Sulwhasoo brand and the 'New Year Glow Gift' offer, immediately establishing the brand and the promotion. The brand is telling the audience about the offer to grab their attention and introduce the product. - The ad then highlights the 5-piece skincare set, emphasizing its value as a gift with a $225+ purchase. The brand is providing details about the offer, enticing the audience to consider making a purchase to receive the gift. - The ad showcases the individual skincare products, visually displaying the range and quality of the set. The brand is visually demonstrating the product to build desire and showcase the benefits of the skincare set.

# Ad summary This ad showcases a limited-time winter revival bundle from Sulwhasoo, featuring a ginseng trio and a complimentary amber tray, all for $278. # Brand positioning Sulwhasoo is presented as a luxury skincare brand that harnesses the power of ginseng. The brand positions itself in the high-end skincare market, offering customers a chance to revitalize their skin with a special winter bundle. The brand emphasizes traditional Korean herbal medicine ingredients, specifically ginseng, to provide a unique and effective skincare experience. The brand aims to occupy the space of a premium, heritage-rich skincare provider, focusing on natural ingredients and time-honored beauty rituals. # Product The ad features the Sulwhasoo Winter Revival Bundle, which includes a ginseng trio and a complimentary amber tray. The bundle is designed to revitalize the skin during the winter season. The ginseng trio consists of three distinct products: a skincare product in a tube labeled "OVERNIGHT VITALIZING MASK", a skincare product in a bottle with a pump, and a skincare product in a white bottle. The amber tray is included as a complimentary item, adding value to the bundle. The ad highlights the bundle as a limited-time offer, encouraging immediate purchase. # Visual style The ad features a clean, studio-shot aesthetic with a focus on product presentation. The visual motif is a flatlay arrangement of the products in a matching amber tray, set against a solid orange background. The image treatment includes color grading to enhance the warm tones and create a cohesive look. The typography is clean and legible, integrated seamlessly into the overall design. # Hooks Headline: WINTER REVIVAL BUNDLE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Receive a ginseng trio and a complimentary Amber Tray # Benefits - Receive a ginseng trio - Receive a complimentary Amber Tray # Features - ginseng trio - complimentary Amber Tray # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its product bundle and highlighting its value proposition. # Storyline - The ad opens by announcing a "LIMITED-TIME WINTER REVIVAL BUNDLE", immediately capturing attention and setting the context for a special offer. The brand is telling the audience about a limited-time opportunity to purchase a special bundle. - The ad continues by detailing what the bundle includes: "Receive a ginseng trio and a complimentary Amber Tray." The brand is highlighting the key components of the bundle, emphasizing the value and benefits of the offer. - The ad concludes by showing the products in an amber tray and displaying the price of "$278 BUNDLE PRICE". The brand is showcasing the visual appeal of the products and providing a clear call to action by stating the price.

# Ad summary This ad showcases Sulwhasoo's Winter Revival Bundle, highlighting its ginseng-infused skincare products and a complimentary Amber Tray. The ad emphasizes the limited-time availability and the bundle's value. # Brand positioning Sulwhasoo is presented as a luxury skincare brand rooted in Korean herbal medicine, particularly ginseng. The brand aims to occupy a space of timeless beauty and holistic well-being, aligning with values of tradition, efficacy, and sophistication. It promotes a lifestyle of self-care and indulgence, positioning itself against the fast-paced, trend-driven norms of the beauty industry by emphasizing heritage and natural ingredients. The brand positioning is both functional (ginseng-based efficacy) and emotional (achieving radiant, youthful skin through time-honored rituals). # Product The featured product is the Sulwhasoo Winter Revival Bundle, a limited-time offering that includes a ginseng trio and a complimentary Amber Tray. The bundle includes the Concentrated Ginseng Renewing Serum, which is designed to revitalize and rejuvenate the skin. Also included is the Overnight Vitalizing Mask, which works to nourish and hydrate the skin while you sleep. The ad highlights the use of ginseng as a key ingredient, emphasizing its revitalizing properties. The bundle is presented as a comprehensive solution for winter skincare needs, addressing the dryness and dullness often associated with the season. The inclusion of the Amber Tray adds a touch of luxury and enhances the overall experience. # Visual style The ad has a polished and luxurious aesthetic, with a focus on product presentation. The editing style is static, with no cuts or transitions. The production quality is high-end, resembling a commercial. The pacing is slow and deliberate, allowing viewers to take in the details of the products and the offer. # Hooks Text overlay: 00:00–00:04 LIMITED-TIME / 00:00–00:04 WINTER REVIVAL BUNDLE / 00:00–00:04 Receive a ginseng trio and a complimentary Amber Tray. / 00:00–00:04 $278 BUNDLE PRICE Visual: 00:00–00:04: A static shot displays the Sulwhasoo Winter Revival Bundle, which includes three skincare products (Concentrated Ginseng Renewing Serum, Overnight Vitalizing Mask) and a complimentary Amber Tray. The products are arranged in a visually appealing manner within the amber tray, set against a solid red background. The lighting is soft and diffused, highlighting the textures and colors of the products and the tray. Text overlays appear above the products, announcing the "LIMITED-TIME WINTER REVIVAL BUNDLE" and mentioning that it includes "a ginseng trio and a complimentary Amber Tray." A circular badge on the right side displays the price: "$278 BUNDLE PRICE". # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of dry and dull skin during the winter season, suggesting that the Winter Revival Bundle offers a solution to combat these issues. # Value propositions - Limited-time Winter Revival Bundle offers a ginseng trio and a complimentary Amber Tray, providing a comprehensive and luxurious skincare experience. - The bundle, priced at $278, offers a cost-effective way to experience multiple Sulwhasoo products. # Benefits - Revitalized and rejuvenated skin - Nourished and hydrated skin - Comprehensive winter skincare solution - Enhanced skincare experience with a touch of luxury # Features - Ginseng-infused skincare products - Concentrated Ginseng Renewing Serum - Overnight Vitalizing Mask - Complimentary Amber Tray # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its features. # Storyline - 00:00–00:04 The ad opens with a static shot of the Sulwhasoo Winter Revival Bundle, highlighting the products and the Amber Tray. The intention is to immediately showcase the offering and its components.

# Ad summary This ad showcases Sulwhasoo skincare products, highlighting a New Year Glow Gift set available with a purchase of $225 or more. The ad features a static shot of the products against a peach background, emphasizing the brand's luxury and the offer's exclusivity. # Brand positioning Sulwhasoo is presented as a luxury skincare brand focused on achieving a radiant glow. The brand aligns with values of high-end beauty and self-care, positioning itself in the premium skincare market. The brand emphasizes exclusivity and gifting, particularly around the New Year, suggesting a focus on special occasions and elevated skincare routines. The brand positioning is emotional, centered around the desired outcome of achieving a 'New Year Glow'. # Product The ad features a 5-piece skincare set offered as a 'New Year Glow Gift' with any $225+ purchase. The set includes various Sulwhasoo skincare products, such as serums, moisturizers, and toners, all designed to enhance skin radiance. The products are packaged in sleek, high-end containers, reflecting the brand's luxury aesthetic. The ad highlights the set as a gift, implying it is a desirable and valuable addition to a skincare routine. The offer addresses the purchase barrier by providing added value with a qualifying purchase, encouraging customers to invest in Sulwhasoo products. # Visual style The ad has a polished and high-end aesthetic, typical of luxury skincare commercials. The editing style is static, with no cuts or transitions. The production quality is high, with professional lighting and composition. The visual motif is a clean, minimalist presentation of the products against a solid background. The pacing is slow and deliberate, emphasizing the luxury and exclusivity of the brand. # Hooks Text overlay: 00:00–00:04 Sulwhasoo / 00:00–00:04 NEW YEAR GLOW GIFT Visual: 00:00–00:04: A static, eye-level shot displays several Sulwhasoo skincare products arranged on a peach-colored surface. The products include a small jar with a brown lid, a clear bottle with a white label, a small bottle with a golden liquid, a white bottle with black text, and a red bottle with a gold cap. The background is a solid peach color, providing a clean and consistent backdrop. The lighting is soft and diffused, creating subtle shadows and highlights on the products. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The 'New Year Glow Gift' provides added value with any $225+ purchase, encouraging customers to invest in Sulwhasoo products. # Benefits - New Year Glow Gift # Features - 5-piece skincare set # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and promotional offer. # Storyline - 00:00–00:04 The ad opens with a static shot of Sulwhasoo skincare products arranged on a peach background. - 00:00–00:04 Text overlays appear, introducing the 'Sulwhasoo' brand and promoting a 'New Year Glow Gift'. - 00:01–00:04 Additional text specifies that the gift is a '5-piece skincare set' available with any '$225+ purchase'.

# Ad summary This ad showcases Sulwhasoo skincare products, highlighting their ability to promote radiance and resilient skin. # Brand positioning Sulwhasoo is presented as a premium skincare brand focused on achieving radiant and resilient skin. The brand emphasizes strengthening and smoothing skin for year-round glow. The visual aesthetic and product presentation suggest a luxurious and sophisticated brand, aligning with values of timeless beauty and high-quality skincare. The brand appears to ignore category norms around quick fixes, instead focusing on long-term skin health and resilience. # Product The ad features two Sulwhasoo skincare products. The first is a serum in a tall, off-white bottle with a decorative cap. (on-package label text) reads "FIRST CARE ACTIVATING SERUM VI SERUM ACTIVATEUR VI PREMIERS SOINS". The second product is a cream in a reddish-brown jar with a gold lid. Both products are presented as premium skincare solutions designed to enhance skin radiance and resilience. The ad highlights the products' ability to strengthen, smooth, and provide a year-round glow, suggesting they are worth trying for their long-term benefits. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on product presentation. The visual motifs include a clean background, gradient lighting, and a focus on the product's shape and color. The image treatment includes color grading to enhance the warm tones and subtle lighting effects to create a luxurious feel. The typography is clean and legible, contributing to the overall sophisticated look. # Hooks Headline: RIDE INTO RADIANCE WITH RESILIENT SKIN # Funnel stage Top of funnel # Pain points None used. # Value propositions - Achieve radiant and resilient skin through products that strengthen and smooth, providing a year-round glow. # Benefits - Radiance - Resilient skin - Glow all year # Features - Strengthen - Smooth - Glow # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and their benefits. # Storyline - The ad opens with a headline promising radiance and resilient skin, setting the stage for the benefits the products offer. The brand is telling the audience that their products can deliver these results. - The ad then highlights the products' ability to strengthen, smooth, and provide a year-round glow, reinforcing the initial promise. The brand is elaborating on the specific benefits of using their skincare line. - The ad concludes with the brand name prominently displayed, solidifying brand recognition and recall. The brand is reinforcing its identity and associating it with the promised benefits.

# Ad summary This image ad promotes Sulwhasoo's limited edition anti-aging serum, highlighting its position as Korea's number one serum. The ad features three bottles of the product against a gradient red background, emphasizing the brand's prestige and exclusivity. # Brand positioning Sulwhasoo is presented as a premium, luxury skincare brand, specifically highlighted as 'Korea's No.1 Anti-Aging Serum.' The brand aims to occupy the space of high-end, effective skincare, emphasizing its Korean heritage and prestige. The limited edition status suggests exclusivity and a unique offering, positioning the brand as a leader in the anti-aging category. The brand ignores the norm of affordability, focusing instead on quality and efficacy. # Product The product is Sulwhasoo's anti-aging serum, presented in a limited edition bottle. The serum is designed to combat the signs of aging. The ad highlights its status as 'Korea's No.1,' suggesting superior quality and effectiveness. The product is packaged in an off-white bottle with a unique cap design featuring an illustration. The ad addresses the purchase barrier of skepticism by highlighting its market position and limited edition status, implying high demand and exclusivity. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on clean lines and elegant presentation. The visual motif is minimalist, with a gradient background and a focus on the product itself. The image treatment includes background removal, soft lighting, and subtle bokeh effects. The typography is integrated cleanly, with a focus on legibility and brand recognition. The style contrasts with platform-native content, aiming for a high-design, premium feel that enhances stop power in the feed. # Hooks Headline: KOREA'S NO.1 ANTI-AGING SERUM* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of aging skin and the desire for effective anti-aging solutions. "ANTI-AGING SERUM*" directly targets this concern. # Value propositions - Limited Edition: Implies exclusivity and a unique offering, enhancing the product's perceived value. - Korea's No.1 Anti-Aging Serum: Establishes the product as a market leader, suggesting superior quality and effectiveness. # Benefits - Korea's No.1 # Features - Anti-aging serum # Call to action None used. # Social proof - "Based on January to June 30, 2020 data reported by Beauty Research SAS through its "Korea - Quarterly Retail Sales Report at Product Level - Q2 2025" in the Department Stores, Boutiques, and E-Commerce Prestige market. Copyright ©2020 Beauty Research SAS" # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and market position to attract and persuade potential customers. # Storyline - The ad opens by declaring the product as a 'Limited Edition' item, creating a sense of urgency and exclusivity. This is told from the brand's perspective to attract attention and signal a special offering. - Next, the ad highlights the product's ranking as 'Korea's No.1 Anti-Aging Serum,' establishing credibility and market dominance. This is told from the brand's perspective to build trust and showcase the product's proven success. - The ad showcases the product itself, with three bottles displayed prominently, reinforcing the brand's presence and product recognition. This is told from the brand's perspective to visually emphasize the product and its packaging.

# Ad summary This ad promotes Sulwhasoo's First Care Activating Serum VI Lunar New Year Edition. It highlights the limited-edition packaging, which celebrates the Year of the Horse in 2026, and mentions a promotional offer of 6 red envelopes with purchases over $175. The ad is visually focused on the product and its special packaging, set against a clean, bright aesthetic. # Brand positioning Sulwhasoo is presented as a luxury skincare brand that blends traditional Korean herbal medicine with modern science. The brand emphasizes its heritage and exclusivity through limited-edition packaging and premium offers. Sulwhasoo aims to occupy a space in the consumer's mind as a sophisticated and culturally rich brand, aligning with values of tradition, luxury, and high-quality skincare. The brand ignores category norms by focusing on traditional ingredients and cultural celebrations, setting it apart from more generic or trend-focused skincare brands. The brand positioning is both functional (activating serum) and emotional (celebrating cultural heritage). # Product The featured product is Sulwhasoo's First Care Activating Serum VI Lunar New Year Edition. This limited-edition serum comes in a 120ml bottle with special packaging that celebrates the Year of the Horse in 2026. The serum is designed to be the first step in a skincare routine, activating the skin's natural radiance and improving the absorption of subsequent products. The ad highlights the limited-edition packaging as a USP, making it a collectible item for Lunar New Year. The ad also mentions a promotional offer: customers receive 6 red envelopes with any purchase of $175 or more. The ad focuses on the product's exclusivity and cultural significance, encouraging viewers to try or buy it as a special Lunar New Year treat. # Visual style The ad has a clean and polished aesthetic, typical of luxury skincare brands. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The visual motifs include the color red and gold, associated with Lunar New Year, and the horse design, symbolizing the Year of the Horse. The pacing is moderate, with cuts timed to the background music. # Hooks Text overlay: 00:00–00:02 It's almost Lunar New Year... Visual: 00:00–00:02 Close-up shot of Sulwhasoo First Care Activating Serum VI Lunar New Year Edition bottles and red packaging on a white, textured surface. The bottles are white with gold accents, and the packaging is red with a gold horse design. The lighting is soft and diffused, creating a luxurious feel. The camera slowly pans across the products. Text overlay: "It's almost Lunar New Year..." # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Exclusivity: Limited-edition packaging makes the product a collectible item. - Cultural Significance: Celebrates Lunar New Year, appealing to cultural values. - Added Value: Receive 6 red envelopes with a qualifying purchase. # Benefits - Receive 6x red envelopes with any $175+ purchase # Features - Limited-edition 2026 Year of the Horse packaging - Value size 120ml bottle # Call to action Exclusively at Sulwhasoo.com # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and promotional offer. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up shot of Sulwhasoo products and packaging on a white surface. The text overlay introduces the Lunar New Year theme, setting the stage for a special edition product. The perspective is from the brand, showcasing the product in an appealing context. The tone is celebratory and anticipatory. - 00:02–00:04 00:02–00:04 The scene transitions to a vanity with the product and its packaging displayed. The text overlay announces the return of the iconic First Care Activating Serum VI in a Lunar New Year Edition, emphasizing the product's heritage and special release. The perspective is from the brand, highlighting the product's significance. The tone is celebratory and informative. - 00:04–00:05 00:04–00:05 The ad shows a close-up of the limited-edition packaging, highlighting the Year of the Horse design and the value size of the 120ml bottle. The text overlay specifies these details, reinforcing the product's exclusivity and value. The perspective is from the brand, emphasizing the product's unique features. The tone is informative and appealing. - 00:05–00:08 00:05–00:08 The ad displays a hand holding and fanning out 6 red envelopes with the Sulwhasoo logo and horse design. The text overlay mentions that customers receive these envelopes with any $175+ purchase, adding a promotional incentive. The perspective is from the brand, showcasing the offer. The tone is promotional and enticing. - 00:08–00:09 00:08–00:09 The ad concludes with a final shot of the product, packaging, and red envelopes arranged on a tray. The text overlay directs viewers to Sulwhasoo.com, providing a clear call to action. The perspective is from the brand, reinforcing the product and purchase information. The tone is direct and informative.

# Ad summary This ad for Sulwhasoo's First Care Activating Serum VI features a visually striking animation of a horse made of shimmering particles against a red background. The ad highlights the limited edition Lunar New Year packaging and promotes the serum's ability to provide radiance and resilient skin. # Brand positioning Sulwhasoo is presented as a luxury skincare brand that blends traditional Korean herbal medicine with modern science. The brand emphasizes radiance and resilient skin, positioning itself as a premium option for consumers seeking high-quality skincare. The Lunar New Year limited edition packaging suggests a connection to cultural traditions and exclusivity, appealing to customers who value heritage and unique offerings. The brand's focus on 'first care' implies a foundational approach to skincare, suggesting that its products are essential for a healthy complexion. # Product The featured product is Sulwhasoo's First Care Activating Serum VI, a skincare serum designed to provide radiance and resilient skin. The ad highlights a limited edition Lunar New Year version of the serum, featuring special packaging with a horse design. The serum is presented as a 'first care' product, implying it should be used as the initial step in a skincare routine. The ad emphasizes the product's ability to deliver radiant and resilient skin, suggesting it improves overall skin health and appearance. The limited edition aspect creates a sense of exclusivity and urgency, encouraging viewers to purchase the product before it's no longer available. # Visual style The ad has a polished, high-end aesthetic with a focus on visual effects and smooth transitions. The editing style is slow and deliberate, allowing the viewer to appreciate the details of the animation and product design. The production quality is high, with a clean and sophisticated look. The visual motifs include shimmering particles, a red color palette, and the horse imagery, all contributing to a luxurious and culturally relevant feel. The pacing is consistent, creating a calming and elegant viewing experience. # Hooks Text overlay: Sulwhasoo Visual: 00:00–00:02: Close-up shot of shimmering, light-gold particles moving against a blurred, light-red background. The particles swirl and coalesce, creating an abstract, luxurious feel. The lighting is soft and diffused, emphasizing the texture and movement of the particles. / 00:02–00:03: The Sulwhasoo logo appears in white, centered over the shimmering particles. The background transitions slightly to a deeper red, maintaining the soft, diffused lighting. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Ride into radiance with resilient skin: This connects the product's benefits (radiance and resilient skin) with the limited edition Lunar New Year theme, creating a sense of cultural relevance and exclusivity. # Benefits - Radiance - Resilient skin # Features - First Care Activating Serum VI - Limited Edition Lunar New Year packaging # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits through visuals and text overlays. # Storyline - 00:00–00:02 The ad opens with a close-up, abstract view of shimmering particles in motion, creating a sense of mystery and luxury. - 00:02–00:03 The Sulwhasoo brand name appears over the shimmering particles, establishing the brand identity. - 00:03–00:10 The particles begin to coalesce into the shape of a horse, symbolizing the Lunar New Year and adding a cultural element. - 00:10–00:14 The camera focuses on the Sulwhasoo First Care Activating Serum VI bottle, showcasing its design and the limited edition Lunar New Year packaging. - 00:11–00:14 Text overlays appear, highlighting the product's benefits and the limited edition aspect, reinforcing the value proposition.

# Ad summary This ad by Sulwhasoo celebrates Lunar New Year by offering a set of 6 Hongbao envelopes with purchases of $175 or more. # Brand positioning Sulwhasoo is presented as a luxury skincare brand that blends traditional Korean herbal medicine with modern science. The brand aligns with values of heritage, elegance, and holistic beauty. The ad's focus on Lunar New Year and the inclusion of Hongbao envelopes suggests a connection to cultural traditions and celebrations. The brand aims to occupy a space in the consumer's mind as a premium skincare option that offers both functional benefits and emotional connection to cultural heritage. # Product The ad features a set of 6 Hongbao envelopes, which are traditional red envelopes often given as gifts during Lunar New Year. The envelopes are red with a silver illustration of a horse and the brand name "Sulwhasoo" printed on them. The ad highlights that these envelopes are a gift with purchases of $175 or more, incentivizing customers to spend a certain amount to receive this cultural token. The product is for customers who appreciate cultural traditions and luxury skincare. # Visual style The ad has a polished and elegant aesthetic with a focus on the color red, which is culturally significant for Lunar New Year. The editing style is static, with a single shot throughout the ad. The production quality is high-end, creating a luxurious feel. The pacing is slow and consistent, allowing viewers to focus on the product and offer. # Hooks Text overlay: 00:00–00:04: CELEBRATE / 00:00–00:04: LUNAR NEW YEAR Visual: 00:00–00:04: A stack of red envelopes with a silver horse design is displayed on a red background. The envelopes are arranged in a slightly fanned-out manner, with the brand name "Sulwhasoo" visible on the envelopes. The background is a solid red color, creating a monochromatic effect. The lighting is soft and diffused, highlighting the textures of the envelopes. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Cultural relevance: The Hongbao envelopes are a traditional symbol of Lunar New Year, adding cultural value to the purchase. - Gift with purchase: Receiving a set of envelopes incentivizes customers to spend $175 or more. # Benefits - Receive a set of 6 Hongbao envelopes with $175+ purchases. # Features - Set of 6 Hongbao envelopes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its product and offer. # Storyline - 00:00–00:04 00:00–00:04: The ad displays a stack of red envelopes with a silver horse design on a red background.