How Study IQ Advertises on Meta

# Ad summary This ad for StudyIQ IAS uses a split-screen visual to contrast the life of someone who works for a 'Boss' during the day with the life of someone pursuing their 'Sapno' (dreams) at night, suggesting that the StudyIQ IAS program helps individuals work towards their UPSC journey while still fulfilling other obligations. The ad targets individuals who are currently employed but aspire to prepare for the UPSC exam. # Brand positioning StudyIQ IAS is positioned as an educational resource that empowers individuals to pursue their dreams of joining the Indian Administrative Service (IAS) while balancing their current responsibilities. The brand aligns with a lifestyle of ambition and intellectual growth, offering a practical solution for those who aspire to make a significant impact through civil service. It promotes the value of continuous learning and self-improvement, catering to individuals who are driven to achieve their personal and professional goals simultaneously. The brand positions itself as a facilitator of this journey, providing the necessary tools and mentorship to succeed in the UPSC exam. # Product The advertised product is StudyIQ IAS's UPSC preparation program. It is designed for individuals who aspire to pass the UPSC exam, which is necessary to join the Indian Administrative Service. The program offers weekend batches and 1-on-1 mentorship in Delhi, providing flexibility for those with existing commitments. The ad appeals to those who are balancing a job with their desire to prepare for the UPSC exam, suggesting that StudyIQ IAS can help them achieve their dreams without sacrificing their current obligations. The study materials include books specifically for UPSC Preparation and Indian Polity. # Visual style The ad uses a split-screen composition to create a clear contrast between two different life stages or priorities. The production quality is high, with professional-looking images and lighting. The image treatment includes color grading to create a distinct mood for each side of the split, with cooler tones on the left and warmer tones on the right. The typography is clean and legible, and the platform mimicry involves creating a visually appealing and informative ad that fits within the feed. The style aims for high scannability, utilizing clear visuals and concise text to quickly convey the message. # Hooks Headline: Din bhar 'Boss' ki suno Raat ko apne 'Sapno' ki suno # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle of balancing the demands of a current job with the desire to prepare for the UPSC exam. The ad highlights this tension with the phrase 'Din bhar ‘Boss’ ki suno, Raat ko apne ‘Sapno’ ki suno,' illustrating the conflict between professional obligations and personal aspirations. # Value propositions - Achieve your UPSC dreams while balancing your current job. - Convenient weekend batches and personalized mentorship. # Benefits - Opportunity to pursue your dreams (UPSC journey) - Flexibility to balance work and aspirations # Features - Weekend Batches - 1-on-1 Mentorship in Delhi # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image conveys StudyIQ's message about balancing work and aspirations, promoting their UPSC preparation program as the solution. # Storyline - The ad opens with a split-screen. On the left, it shows a man in a suit working late in a modern office setting, suggesting the daily grind of a typical job. On the right, the same man is shown in a more relaxed setting, studying at a desk with books and a lamp. This contrast is intended to highlight the duality of the target audience's life: balancing their current job with their aspirations for a career in civil service, as StudyIQ is telling the story. - The top caption reads, 'Din bhar ‘Boss’ ki suno, Raat ko apne ‘Sapno’ ki suno,' which translates to 'Listen to your boss during the day, listen to your dreams at night.' This emphasizes the conflict between the demands of a job and the pursuit of personal aspirations, with the brand telling the story through this messaging. - The text 'It's perfect time to START Your UPSC journey' suggests that now is the ideal moment to begin preparing for the UPSC exam with StudyIQ IAS, encouraging immediate action. The brand is directly prompting the viewer to take the first step towards achieving their dreams. - The bottom banner advertises 'Weekend Batches + 1-on-1 Mentorship in Delhi,' highlighting the key features of StudyIQ IAS's program and its accessibility. The brand is emphasizing the convenience and support offered, aiming to remove barriers to entry for potential students.

# Ad summary This ad for Study IQ IAS promotes its offline center in Indore. The ad features a man speaking about the challenges and confusion students face when trying to become IAS or IPS officers, followed by the key elements Study IQ IAS provides, like discipline, mentorship, and regularity. # Brand positioning Study IQ IAS is presented as an institution that provides the correct guidance for prospective civil service officers. Rather than only teaching, the school focuses on creating a system that allows students to have discipline, mentorship, and regularity. The brand is attempting to occupy a space in the consumer's mind that will help guide them towards a path of a successful UPSC candidate. # Product Study IQ IAS is an offline learning center located in Indore, India to help students prepare for the UPSC (Union Public Service Commission) exam. The school focuses on providing discipline, mentorship, and regularity to help students succeed in their goals. According to the ad, Study IQ IAS helps prospective students with the confusion that comes with the study process, providing the correct guidance for preparation. # Visual style The ad has a clean, corporate aesthetic, with clear visuals and minimal distractions. The editing is simple and straightforward. The ad includes voice overs and overlaid graphics to keep the viewer engaged. # Hooks Spoken: 00:00–00:03 Indore, yaha se sapne seedhe Labasna tak jate hai. Text overlay: 00:00–00:03 INDORE / 00:01–00:03 LBSNAA Visual: 00:00–00:06 Close up of a man with a beard in a black coat in front of a blurry blue background with the words INDORE on the left. # Funnel stage Consideration # Pain points The ad mentions that the UPSC civil service exam is challenging because, “Coaching padho ya self-study karo confusion hamesha ek bahut bada struggle hai.” (Whether the student studies by themselves or with coaching, confusion is a big struggle). # Value propositions - Mentorship, discipline, and regularity makes Study IQ IAS better than any of the competitors. # Benefits - The study happens with a system, which helps fulfill the student's dream. # Features - Discipline - Mentorship - Regularity # Call to action Admission open hai aur free mentorship session ko book kijiye. (Admission open and book a free mentorship session.) # Social proof - None used. # Point of view - Brand 100% – The ad is delivered from the official voice of Study IQ IAS, with a speaker promoting the brand's offerings and benefits. # Storyline - 00:00–00:04 The ad starts with a man talking about dreams of becoming an IAS or IPS officer. - 00:04–00:04 He acknowledges that the path is not easy. - 00:04–00:09 He says that parents have a dream that their children will become IAS or IPS officers. This connects to the previous statement by recognizing that familial expectations can be a key motivating factor in this career path. - 00:09–00:14 The speaker suggests that whether the student studies by themselves or with coaching, confusion is a big struggle. This is in response to the prior statement as the confusion is what keeps people from achieving the dream mentioned earlier. - 00:14–00:17 He states that notes are available but not the correct direction. This continues the pain points that a student may experience during their journey to a potential IAS/IPS officer. - 00:17–00:22 He transitions to say that the right direction determines whether the student will be selected or not. This further emphasizes the importance of guidance. - 00:22–00:33 The speaker reveals that Study IQ IAS Indore is not just teaching; the study happens with a system, which helps fulfill the student's dream. - 00:34–00:40 He lists the three key elements: discipline, mentorship, and regularity. This communicates the value prop that Study IQ IAS provides. - 00:40–00:49 The ad concludes with an offer to join Study IQ's IAS offline center in Indore, where admissions are open and a free mentorship session is available. This provides a call to action.

# Ad summary The image ad promotes Study IQ Judiciary's Advocate Drafting Certificate Course 10.0. It highlights the benefits of the course, such as providing 100+ editable drafts and 200+ landmark judgments, and features instructors. # Brand positioning Study IQ Judiciary is presented as a professional education provider specializing in law-related courses. The brand aims to occupy a space in the consumer's mind as a reliable and comprehensive resource for legal professionals and students looking to enhance their skills and knowledge in advocate drafting. The values promoted include expertise, quality, and relevance to the legal field. The brand seems to adhere to the standards of the educational market by providing structured courses, updated course content, and quality resources. # Product The product being advertised is the Advocate Drafting Certificate Course 10.0 offered by Study IQ Judiciary. It is an educational program designed to enhance the drafting skills of advocates and legal professionals. The course includes 100+ editable drafts and 200+ landmark judgments. It is for law students and professionals who want to improve their advocate drafting abilities. The unique selling points include comprehensive resources and practical application. # Visual style The ad has a professional and informative visual style. It uses a clean layout with clear typography and contrasting colors to highlight key information. The background image and silhouettes add a subtle thematic element related to law and justice. The overall production quality is high, giving the impression of a well-organized and reputable educational institution. # Hooks Headline: Advocate Drafting # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the pain point of legal professionals and students struggling with advocate drafting. The ad aims to help overcome the challenges of drafting legal documents and understanding landmark judgements by providing comprehensive resources. # Value propositions - 100+ Editable Drafts: Provides practical, ready-to-use resources for drafting legal documents. - 200+ Landmark Judgements: Gives comprehensive access to important legal cases for reference and study. # Benefits - Enhance drafting skills - Access to landmark judgements # Features - 100+ Editable Drafts - 200+ Landmark Judgements # Call to action Batch Starting Soon # Social proof - The presence of instructors adds credibility to the course. # Point of view - Brand: The brand's point of view is shown throughout the ad by featuring the course name, benefits, instructors, and a call to action. This communicates the brand's offering and its unique selling points. # Storyline - The ad starts by introducing the Advocate Drafting Certificate Course 10.0, conveyed by the brand to grab attention and signal the course's focus. - It then highlights that the course includes 100+ Editable Drafts and 200+ Landmark Judgements, conveyed by the brand to show the benefits and content of the course. - The ad features the instructors or team members, shown from a brand perspective to add a personal touch and showcase the expertise behind the course. - The ad concludes by announcing that the Batch is Starting Soon, conveyed by the brand as a call to action and to create a sense of urgency.

# Ad summary This ad promotes Study IQ IAS Patna, an educational institution that prepares students for the IAS (Indian Administrative Service) exam. The ad features a smiling young woman holding a laptop, along with promotional text offering free mentorship. # Brand positioning Study IQ IAS Patna is presented as an accessible and supportive institution focused on guiding students towards success in the IAS exam. The brand's logo, which includes a graduation cap, subtly reinforces its educational focus and commitment to academic achievement. The offer of 'GET FREE MENTORSHIP' signals that the brand prioritizes individualized student support. By showing a modern student with a laptop, the brand is also subtly positioning itself as current and in touch with the needs of today's learners. The vintage car is a visual metaphor to represent that the road to success and becoming an IAS officer can be driven at Study IQ. # Product The ad promotes Study IQ IAS Patna, an institution offering educational programs for students preparing for the IAS (Indian Administrative Service) exam. The primary offering highlighted is free mentorship, suggesting personalized guidance and support for students. The ad does not explicitly detail course content or teaching methods but focuses on the promise of mentorship as a key differentiator, implying that students will receive individualized attention and support to help them succeed. # Visual style The ad uses a clean and modern design with bright colors. The image combines a real-life photo of a student with graphic elements such as text, the brand logo, and an illustration of a car. The layout is simple and easy to read, with a clear hierarchy of information. The overall aesthetic is professional and approachable. # Hooks Headline: Yahin Se _________ Nikalte Hain IAS # Funnel stage Top of funnel (Awareness) # Pain points The ad does not mention or imply any pain points. # Value propositions - Get Free Mentorship # Benefits - None used # Features - Free Mentorship # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad uses the brand's point of view, communicating its value proposition and promise of IAS success. # Storyline - The ad opens by declaring, 'Yahin Se Nikalte Hain IAS STUDYIQ IAS PATNA,' which translates to 'IAS officers come from here.' This establishes the brand's core promise: that students can achieve their IAS goals through their institution. This is the brand communicating their mission directly to the viewer. - The ad then highlights the 'GET FREE MENTORSHIP' offer. This communicates the value proposition, suggesting a direct benefit and incentive for students to choose StudyIQ IAS Patna. This is the brand offering a tangible benefit to prospective students. - The inclusion of a modern student holding a laptop conveys the idea that StudyIQ is equipped to provide students with the support they need in their studies. This is the brand demonstrating that they can help the viewer reach the desired outcome of being an IAS officer.

# Ad summary This image ad promotes Study IQ Judiciary's Mains Answer Writing Program. It features a blue and white color scheme, images of instructors and students, and a stamp-like graphic promoting their selection batch. # Brand positioning Study IQ Judiciary is presented as an educational resource and coaching platform for law students and those preparing for judiciary exams. The brand aims to occupy the space of a reliable and effective educator, helping students succeed in competitive legal exams. The brand aligns with values of knowledge, preparation, and success. The use of traditional imagery (like the scales of justice) paired with a modern design (clean lines, digital composition) reinforces the blend of established principles with current educational practices. The brand positioning is functional, emphasizing the practical skills and knowledge students will gain to pass their exams. # Product The featured product is Study IQ Judiciary's Mains Answer Writing Program. This program is designed to help students improve their answer writing skills for judiciary exams. The ad highlights the program's 'Judiciary Selection Batch,' indicating a focus on helping students pass selection-based exams. The ad also shows images of instructors and past students, implying a community and successful track record. The program is presented as a tool to overcome the challenge of writing effective answers in high-stakes exams, positioning it as a valuable investment for aspiring legal professionals. # Visual style The ad has a professional, informative visual style. It uses a clean layout with a combination of images and text to convey information about the Mains Answer Writing Program. The production quality is polished, with sharp images and clear typography. The color scheme is primarily blue and white, which conveys a sense of trust and authority. The grid of faces adds a personal touch, and the stamp-like graphic gives a sense of official endorsement. # Hooks Headline: न्याय धुरंधर # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of writing effective answers in judiciary exams. The ad highlights the importance of effective answer writing skills in Mains exams for legal professionals. # Value propositions - None used. # Benefits - None used. # Features - MAINS ANSWER WRITING PROGRAM # Call to action None used. # Social proof - The 'Judiciary Selection Batch APO' stamp implies the program's success in helping students pass selection-based exams. # Point of view - Brand: Throughout the image, the brand Study IQ Judiciary presents information about its Mains Answer Writing Program, including the program name, selection batch, instructors, and start date. This fits the brand POV because the Study IQ Judiciary are promoting their product. # Storyline - The ad begins with the Study IQ Judiciary logo at the top, immediately establishing the brand. This orients the viewer and signals the source of the information. - Next, the ad presents the phrase "न्याय धुरंधर" (Nyay Dhurandhar) followed by "MAINS ANSWER WRITING PROGRAM", which introduces the specific program being advertised. This highlights the core offering of the ad and signals the overall purpose of the ad. - The inclusion of a statue of Lady Justice and a hand writing on lined paper contextualizes the program within the legal field, clarifying the program's focus on judiciary exams. - The 'Judiciary Selection Batch APO' stamp shows the selection process for candidates for Assistant Public Prosecutor. This builds credibility by highlighting successful program outcomes, indicating the brand's effectiveness. - Images of instructors and students foster a sense of community and success. This creates a sense of connection and trust in the brand. - Finally, the ad concludes with the text 'Batch Starting On 6th April 2026' to create anticipation for the program. This provides clear instructions for next steps and makes the program feel more tangible.

# Ad summary This ad promotes Study IQ IAS Hindi course for UPSC IAS 2027 exam. The ad highlights key features of the course such as live classes, personalized mentorship, test series, handwritten notes and interview guidance programs. It also offers 60% discount and mentions the last date of the sale is March 27th. # Brand positioning Study IQ IAS Hindi is presented as a provider of educational resources and coaching specifically tailored for individuals preparing for the UPSC IAS (Union Public Service Commission Indian Administrative Service) exam in Hindi. The brand aims to occupy a space in the consumer's mind as a reliable and comprehensive platform that understands the unique needs of Hindi-speaking aspirants. By offering specialized courses, mentorship, and study materials, Study IQ IAS Hindi promotes a sense of empowerment and accessibility to quality education for those who prefer learning in Hindi, aligning with values of inclusivity and linguistic diversity. The brand ignores the norm of exclusivity by providing specialized courses in Hindi. # Product The product being advertised is the "Pratigya P21" Hindi batch course for the UPSC IAS 2027 exam. This course aims to provide comprehensive preparation for the exam through several key features: over 1000 hours of live and recorded classes, one-on-one personalized mentorship, a comprehensive test series, handwritten notes, and an interview guidance program (IGP). The ad targets Hindi-speaking aspirants who seek thorough preparation for the UPSC IAS exam, addressing the potential purchase barrier of language by offering resources specifically in Hindi. It emphasizes its value by detailing the extensive resources and personalized support provided, making it worth considering for serious exam preparation. # Visual style The ad features a polished, professional visual style, likely studio-shot. The design integrates clear typography and contrasting colors (gold and blue) to highlight key information. The use of visual motifs, such as the Study IQ logo and the trophy, is intended to communicate credibility. The image treatment includes gradients, drop shadows, and background removal, enhancing visual appeal and readability. It imitates traditional Indian print ad, which enhances its scannability. # Hooks Headline: प्रतिज्ञा P21 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the difficulty of preparing for the UPSC IAS exam, particularly for Hindi-speaking students who may lack access to quality resources in their preferred language. The ad states it is an "हिंदी बैच" (Hindi Batch). # Value propositions - 1000+ hours of live and recorded classes - One-to-one personalized mentorship - Comprehensive test series - Handwritten notes - Interview guidance program # Benefits - Comprehensive preparation for the UPSC IAS 2027 exam - Personalized mentorship - Comprehensive test series - Handwritten notes - Interview guidance program # Features - 1000+ घंटे की लाइव और रिकॉर्ड कक्षाएँ - वन-टू-वन पर्सनलाइज्ड मेंटरशिप - कॉम्प्रिहेंसिव टेस्ट सीरीज़ - हस्तलिखित नोट्स - साक्षात्कार मार्गदर्शन कार्यक्रम (IGP) # Call to action USE CODE SAFALTA # Social proof - SAFALTA MAHOTSAV +200+ SELECTIONS # Point of view - Brand: The entire ad is from the perspective of the brand, showcasing the features and offer of their Pratigya P21 Hindi batch course for the UPSC IAS 2027 exam. # Storyline - The ad begins by stating that the promoted material is for "UPSC IAS: 2027". The ad establishes the subject matter and academic goal it will address for the audience. - The ad states the subject of the material as "सामान्य अध्ययन" (General Studies). This clarifies the focus of the study material for the intended audience. - The ad displays the course name as "प्रतिज्ञा P21" (Pratigya P21) along with "हिंदी बैच" (Hindi Batch). The course identity and language medium of instruction is communicated to the audience from the brand's perspective. - The ad itemizes five key features of the offering: 1) 1000+ घंटे की लाइव और रिकॉर्ड कक्षाएँ (1000+ hours of live and recorded classes), 2) वन-टू-वन पर्सनलाइज्ड मेंटरशिप (One-to-one personalized mentorship), 3) कॉम्प्रिहेंसिव टेस्ट सीरीज़ (Comprehensive Test Series), 4) हस्तलिखित नोट्स (Handwritten Notes), 5) साक्षात्कार मार्गदर्शन कार्यक्रम (IGP) (Interview Guidance Program (IGP)). The brand lists the benefits of the course, highlighting the comprehensive preparation it provides. - The ad utilizes a "SAFALTA MAHOTSAV 200+ SELECTIONS" badge. The brand showcases their past achievements. - The ad promotes viewers to "USE CODE SAFALTA". The brand wants to viewers to use the code at checkout. - The ad mentions "60% की छूट, सेल की अंतिम तिथि 27 मार्च" (60% discount, last date of sale March 27). The brand offers a limited-time discount, creating a sense of urgency.

# Ad summary This ad promotes Study IQ IAS's Hybrid GS Foundation Program to help working professionals prepare for the UPSC exam. The ad tells the story of Rahul, a working professional who juggles a full-time job with UPSC exam preparation. The ad highlights the challenges faced by such aspirants and presents Study IQ IAS as a solution that provides structure, mentorship, and resources to achieve their IAS dream while balancing their job. # Brand positioning Study IQ IAS is presented as a supportive educational resource that understands the challenges faced by working professionals aspiring to crack the UPSC exam. The brand offers a structured and effective hybrid learning approach, combining classroom lectures, real-time live classes, quizzes, and mentorship to help aspirants achieve their dreams despite a demanding work schedule. The brand aims to occupy the space of a reliable and efficient partner that caters specifically to the needs of working aspirants. # Product The ad promotes Study IQ IAS's Hybrid GS Foundation Program, a comprehensive course designed to help working professionals prepare for the UPSC exam. The program offers a structured study plan, classroom lectures, real-time live classes on weekends, daily quizzes, weekly and monthly mocks, interactive notes, and special one-to-one mentorship. It's presented as a solution for those who struggle to balance a full-time job with UPSC preparation, providing a clear strategy and boosting confidence. The hybrid model is designed to fit the busy schedules of working aspirants, offering both online and offline learning options. # Visual style The ad features a blend of cinematic and realistic visuals, starting with a darker, more dramatic tone to highlight the challenges and moving towards brighter, more optimistic scenes as the solution is introduced. The editing style is smooth with thoughtful transitions to guide the narrative. The production quality is polished, with high-quality imagery and clear text overlays to convey information. The pacing is steady, with moments of quick cuts to maintain engagement and a sense of forward momentum. # Hooks Spoken: 00:00–00:02 Office aur 9-5 job ke baad UPSC ki tayari? Text overlay: 00:02–00:05 JOB + UPSC IMPOSSIBLE? Visual: 00:00–00:02 The scene opens on a man, presumably Rahul, sitting at his desk in a dimly lit office at night. He is dressed in a light blue collared shirt and is typing on his laptop. Rain is visible through the large window behind him, with city lights blurred in the distance. His face is lit by the screen, and he appears focused and stressed. There are books, sticky notes, and a mug on the desk, suggesting a busy and intense work environment. The camera pans upward to show a wider view of his desk, revealing documents, more sticky notes, and books labeled 'UPSC Services'. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad highlights the struggle of balancing a full-time job with the demanding preparation required for the UPSC exam. Many working aspirants get caught in an endless struggle. The ad conveys that Rahul had no clear strategy for UPSC preparation. # Value propositions - Comprehensive program designed to help working professionals prepare for the UPSC exam. - Provides a clear strategy and boosts confidence. - The hybrid model is designed to fit the busy schedules of working aspirants, offering both online and offline learning options. # Benefits - Preparation ho gayi focused - Rahul ki efficiency ko 4 guna badha diya - Confidence bhi badh gaya - Strategy bhi clear hai # Features - Hybrid GS Foundation Program - Classroom lectures - Real-time live classes on weekends - Structured concepts, books aur interactive notes. - Daily quizzes aur weekly-monthly mocks - One-to-one mentorship # Call to action Book your one-to-one mentorship call by StudyIQ IAS. # Social proof - Study IQ ke mentors aur mock system ne Rahul ko direction di. - Aur ye sirf Rahul nahin, hazaron working aspirants ka experience hai. # Point of view - Customer 30% – The ad uses Rahul's story to convey his experience. - Brand 70% – The ad uses scripted lines and product claims. # Storyline - 00:00–00:05 The ad opens by posing the question of whether it's impossible to prepare for the UPSC exam while holding a 9-to-5 job, highlighting the struggles many working aspirants face. - 00:05–00:11 00:05–00:11 This segment introduces Rahul, a working professional who faces the challenges of balancing a full-time job with UPSC preparation, struggling with fatigue and lack of a clear strategy. The audience experiences his journey from his perspective through visuals. - 00:11–00:16 00:11–00:16 Rahul discovers Study IQ IAS's Hybrid GS Foundation Program. This marks a turning point in the narrative, offering a sense of hope and a potential solution to his struggles. The perspective switches to Rahul's as he finds Study IQ IAS. - 00:16–00:22 00:16–00:22 The ad showcases the features of the Study IQ IAS program, including classroom lectures, real-time live classes, structured concepts, books, interactive notes, daily quizzes, and one-to-one mentorship. This details how Study IQ improves Rahul's efficiency. This segment is delivered from Study IQ's perspective. - 00:22–00:28 00:22–00:28 The ad emphasizes the positive outcomes for Rahul, as he can follow his IAS dream while having a job. His family is happy, his confidence has increased, and he has a clear strategy. This is from Rahul's perspective. - 00:28–00:34 00:28–00:34 The ad highlights the role of Study IQ's mentors and mock system in providing Rahul with direction, and extends this success to thousands of working aspirants. The ad then shows the mock test leaderboard. This section is from the perspective of Study IQ IAS. - 00:34–00:43 00:34–00:43 The ad concludes with a call to action, encouraging viewers to join Study IQ IAS and book a one-to-one mentorship call to achieve their UPSC dream alongside their job. The perspective switches to Study IQ's as it provides information on how to join.

# Ad summary This image promotes an exam preparation course called RESOLUTION for the UPSC IAS 2027 civil service exam. It advertises a limited-time offer of 55% off and uses festive Holi imagery to attract attention. # Brand positioning Study IQ IAS English is presented as an educational resource, specializing in courses for the UPSC IAS exam. The brand is positioning itself as a provider of structured learning in English, specifically to help students pass the IAS civil service exam. The brand is trying to occupy a space in the consumer's mind as an essential resource for students preparing for the UPSC IAS exam, particularly those who prefer to study in English. The brand promotes an educational tone, with a focus on exam preparation and academic success. # Product The product being advertised is the RESOLUTION English Batch, a course designed to prepare students for the UPSC IAS 2027 exam. It's offered by Study IQ IAS English. The ad highlights a limited-time offer of a flat 55% discount during the Holi festival. The ad addresses the purchase barrier by providing a significant discount, incentivizing immediate enrollment. The product is presented as a structured learning resource to pass a specific civil service exam. # Visual style The ad uses a festive and colorful visual style, with Holi-themed imagery to attract attention. It combines a flat, graphic design style with colorful elements to create a vibrant and eye-catching image. The design incorporates a mix of fonts and visual cues to quickly communicate key information. # Hooks Headline: Flat 55 % off # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly implies the challenge of preparing for the UPSC IAS 2027 exam. The offering suggests the user may be feeling: Overwhelmed with exam preparation, needing a structured course to guide studies. This is addressed through the course. # Value propositions - 55% off, giving customers a significant discount on the course. # Benefits - Exam preparation for UPSC IAS 2027 # Features - English Batch # Call to action USE CODE HOLI # Social proof - None used. # Point of view - Brand: This POV appears throughout the entire image ad. The entire ad is conveying information about the brand's courses, offers, and deadlines. # Storyline - The ad begins by stating that the image is for the UPSC IAS: 2027 GS FOUNDATION P21 course. This is included to immediately target the audience interested in this specific exam preparation, establishing the context of the advertisement. The brand is conveying this information. - The image then announces the name of the course, RESOLUTION, and specifies that it is an "English Batch." This is included to highlight the course's core offering and language medium, clarifying what the product is and who it's for. The brand is conveying this information. - Next, the image presents a Holi-themed graphic with a large discount offer of "Flat 55% off". This is intended to create excitement and urgency around the offer, using the festive occasion to attract attention and encourage immediate action. The brand is conveying this information. - The image also shows a "USE CODE: HOLI" message, providing a clear call to action and a specific code to redeem the discount. This is to guide the viewer on how to take advantage of the offer, making it easy for them to proceed. The brand is conveying this information. - Finally, the image states "Sale Ends On 6th March 2026". This information is used to create a sense of urgency and scarcity, prompting the viewer to act quickly before the offer expires. The brand is conveying this information.