How Sol de Janeiro Advertises on Meta

# Ad summary This image ad for Sol de Janeiro features two of their fragrances, Cheeky Bikini and '62, and encourages customers to layer them for a fruity scent with a sunny twist. A 30% off offer is included. # Brand positioning Sol de Janeiro positions itself as a premium fragrance and body care brand inspired by the vibrant, carefree spirit of Brazil. The brand offers a range of products designed to evoke a sense of summer, confidence, and sensuality. The use of bright colors, playful fonts, and exotic-sounding names like "Cheeky Bikini" contribute to an overall feeling of fun and vibrancy. The brand aligns with values of self-expression and embracing one's natural beauty. While many brands focus on correcting imperfections, Sol de Janeiro emphasizes enhancing the user's natural radiance and creating an enjoyable sensory experience. The product line includes fragrance mists designed for layering and mixing. # Product The ad features two Sol de Janeiro fragrance mists. One is Cheeky Bikini, a limited edition fragrance in a light pink bottle with a natural wood-look cap. The second is the brand's signature '62 fragrance, a year-round fragrance in a light orange bottle with a white cap. Both are packaged in cylindrical bottles with minimalist labels and the brand's signature diamond logo on the cap. These mists are presented as a way to customize and enhance one's scent by layering different fragrances. The ad addresses the barrier of indecision by encouraging customers to purchase and combine multiple scents for a unique and personalized fragrance experience. The ad language focuses on layering the scents for a fruity scent with a sunny twist, suggesting that the fragrances evoke a feeling of warmth and happiness. # Visual style The ad has a bright, summery aesthetic with a tropical background. The production quality is high, with a clean and polished look. The overall layout is simple and easy to scan. The typography is large and bold. The ad has a modern feel. # Hooks Headline: WHY STOP AT ONE? # Funnel stage Consideration # Pain points None used. # Value propositions - The combination of the Cheeky Bikini and '62 fragrances creates a layered, fruity scent with a sunny twist. # Benefits - LAYER FOR A FRUITY SCENT WITH A SUNNY TWIST # Features - limited edition # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the ad belongs to the brand. The brand is showcasing its product and is telling customers the benefits of purchasing it. # Storyline - The ad opens with the brand name and a question, "Why stop at one?", implying that customers should consider purchasing more than one fragrance. The brand is speaking directly to the viewer to pique their interest in layering scents. - The ad continues by suggesting layering the scents for a fruity scent with a sunny twist, describing the benefit of buying both fragrances together. The brand is telling the viewer what makes the product desirable. - The ad draws attention to the fact that the Cheeky Bikini fragrance is a limited edition and highlights that there is a discount of "30% off", creating a sense of urgency and driving potential customers to purchase now. The brand is creating a sense of urgency to encourage a purchase.

# Ad summary The ad features Sol de Janeiro fragrance mists, highlighting the ability to layer them to create a unique scent profile. The advertisement includes a limited-time offer of 30% off. # Brand positioning Sol de Janeiro aims to capture the essence and spirit of Brazil through its beauty and skincare products. The brand's positioning is rooted in the celebration of body positivity, joyful living, and self-expression. Their products often evoke a sense of summer, beach culture, and exotic indulgence. Sol de Janeiro stands apart by creating products that are not just functional but also deliver an immersive sensory experience. The brand positions itself as a premium provider of body care items that transport the user to a carefree Brazilian getaway. # Product The ad features two Sol de Janeiro fragrance mists. The first one is the Limonada Gelada perfume mist, which is presented in a clear bottle with a light yellow liquid inside and a wooden cap. The second product is the limited-edition 40 perfume mist, showcased in a clear bottle containing a pink liquid with a white cap. The ad encourages customers to layer these scents to create a creamy fragrance with a sultry twist. Both mists are designed to be light and refreshing perfume options, suitable for daily use or special occasions. The limited edition aspect adds an element of exclusivity and urgency for purchase. # Visual style The ad features a bright, summery visual style. The image has a soft, slightly blurred background suggesting a tropical or beach setting. The product bottles are the focal point, with clear lighting and sharp focus to highlight their colors and labels. A handwritten-style font is used for the promotional text, adding a casual and playful touch. The overall aesthetic feels polished yet approachable, aligning with a lifestyle-oriented brand. # Hooks Headline: LAYER FOR A CREAMY SCENT WITH A SULTRY TWIST # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Layer scents for a customized and unique fragrance experience. # Benefits - Creamy scent - Sultry twist - Ability to layer scents # Features - Perfume mist - Cheirosa Perfume Mist - brume parfumée # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting information about its products, encouraging layering of scents, and promoting a limited-time offer. # Storyline - The ad starts by showcasing the Sol de Janeiro brand alongside a message about layering for a creamy scent with a sultry twist. The brand is telling the viewer that their fragrance mists can be combined to create unique, personalized scent experiences, emphasizing the brand's versatility and potential for a customized experience. - The ad then presents the limited edition offering of 30% off, using product imagery and text to draw attention to the sale. From the brand's POV, this element serves to incentivize immediate purchase by highlighting the scarcity and cost savings of the promotion. - The camera then focuses on two products to feature the limited edition perfume mists: Limonada Gelada and limited-edition 40. As the brand's point of view, it showcases the products available for purchase and how they can be used together to create a fragrance profile.

# Ad summary This ad features a creator promoting the Sol de Janeiro Cheirosa Perfume Mist Best Sellers Set. She highlights each scent in the set, describing the fragrances and encouraging viewers to shop now before it sells out. # Brand positioning Sol de Janeiro presents itself as a fragrance and skincare brand deeply rooted in the vibrant culture of Brazil. The brand aims to capture the essence of Brazilian beauty rituals and the carefree spirit of the beaches of Rio, offering products that promise an all-encompassing sensorial experience. The brand positions itself as providing not just physical benefits but also emotional well-being. Evoking feelings of joy, confidence, and the allure of sun-kissed skin, the brand deliberately ignores the traditional boundaries of personal care and instead integrates self-care with a joyful, vibrant lifestyle. The focus is on indulgence without guilt, promoting self-love and the celebration of one's natural beauty. # Product The Sol de Janeiro Cheirosa Perfume Mist Best Sellers Set features a collection of the brand's most popular fragrance mists in a travel-friendly size. The set includes four distinct scents: Cheirosa 68, a blend of Brazilian jasmine and pink dragonfruit; Cheirosa 62, a salted caramel and pistachio fragrance; Cheirosa 91, a mix of Rio pink rose and passionfruit; and Cheirosa 59, a vanilla orchid and sheer sandalwood scent. These mists are designed for use on both the body and hair, offering a convenient way to refresh and uplift the senses throughout the day. The ad emphasizes the variety and uniqueness of each scent, catering to diverse preferences and highlighting the option to experience multiple fragrances in one set. # Visual style The ad has a bright and clean aesthetic, characteristic of UGC content. The editing style is simple and straightforward, featuring quick cuts between the creator speaking to the camera in her bathroom and product shots captured outdoors against palm trees and a blue sky. This style contributes to the ad’s casual, approachable tone. The cuts per minute average around 20-25 BPM, maintaining a steady rhythm that aligns with the natural flow of the voiceover and the showcasing of each product. There is no clear attempt to sync the visuals or text with music beats. # Hooks Spoken: 00:00–00:03 Female 1: If you're looking to try new Sol de Janeiro mists, but you just can't choose between the two, Visual: 00:00–00:04 A fair-skinned woman with dark hair pulled back and wearing an orange strapless top stands in a bathroom with white walls. She is holding two Sol de Janeiro fragrance mists, #62 and #59, and speaking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of indecision when choosing between two fragrances, which can delay or prevent a purchase. # Value propositions - Variety of scents in one purchase - Convenient travel sizes to refresh and uplift the senses throughout the day - Enhanced purchase because the product comes with a carrying bag - The carrying bag can also be used as an accessory # Benefits - Offers a variety of scents - Travel-friendly sizes - Limited edition set - Comes with a carrying bag that makes the perfect accessory # Features - Cheirosa 68 = Brazilian jasmine + pink dragonfruit scent - Cheirosa 62 = salted caramel + pistachio scent - Cheirosa 91 = Rio pink rose + passionfruit scent - Cheirosa 59 = vanilla orchid + sheer sandalwood scent # Call to action Shop now on soldejaneiro.com! # Social proof - Cheirosa 62 is 'everybody's favorite' – Female 1 (Creator) # Point of view - Customer 100% – The ad is presented entirely from the perspective of a satisfied customer sharing their experience and recommendations. # Storyline - 00:00–00:04 00:00–00:04 The creator holds up two full-sized Sol de Janeiro fragrance mists, addressing viewers who can't decide between two scents. The intention is to relate to a common purchasing dilemma and introduce the new product as a solution. The tone is casual and friendly, presenting the creator as relatable to the audience. - 00:04–00:07 00:04–00:07 She reveals the Sol de Janeiro Cheirosa Perfume Mist Best Sellers Set, highlighting that it includes four fragrances. The message is to showcase the set as a convenient way to try multiple scents without committing to full-size bottles. The creator's tone is enthusiastic and excited, signaling that the product is a great value and offering. - 00:07–00:09 00:07–00:09 The camera zooms into the product as the creator names each fragrance. The intention is to visually identify the products and build anticipation. The perspective shifts to highlight the products. - 00:09–00:13 00:09–00:13 She describes Cheirosa 68 as a scent that reminds her of walking through a floral garden right by the beach. This description aims to evoke a sense of place and sensory experience, appealing to viewers' emotions. The tone is personal and evocative, coming from the creator's own perception. - 00:14–00:20 00:14–00:20 The creator describes Cheirosa 62 as a yummy salted caramel and pistachio scent that is 'everybody's favorite.' She sprays the mist on her wrist and smells it. This moment showcases her enjoying the product, encouraging viewers to desire the same experience. The tone is playful and confident, further enhanced by the product demo. - 00:21–00:26 00:21–00:26 The creator introduces Cheirosa 91 as a scent that viewers need to experience. She notes it's a juicy rose scent with an unexpected twist. This serves as a recommendation, framed in a way that triggers curiosity and FOMO. The tone is suggestive and almost challenging. - 00:27–00:32 00:27–00:32 She highlights Cheirosa 59, saying it is for people who love vanilla and floral scents. She points at the product, recommending it and building confidence in viewers with similar scent preferences. The tone is friendly and advisory. - 00:32–00:39 00:32–00:39 The creator encourages viewers to shop now and check out the limited edition set with its bag, highlighting that it makes the perfect accessory. The message is to create a sense of urgency and desire by positioning the product as a fashionable item. She concludes by warning viewers to check it out before it sells out, which reinforces the FOMO.

# Ad summary An ad for Sol de Janeiro's Cheirosa Perfume Mist Set, a limited edition set including four best selling perfume mists in a 'gotta-have-it bag'. # Brand positioning Sol de Janeiro positions itself as a luxury beauty brand inspired by the vibrancy and allure of Brazil. With a focus on body care, the brand encourages customers to embrace their natural beauty and radiate confidence. The brand seems to ignore the category norms around traditional perfume brands, leaning into more playful, sun-kissed, and youthful imagery. They align with a lifestyle centered around self-love, celebration, and the pursuit of joy, contrasting with competitors that may emphasize more functional or problem-solving aspects of beauty. # Product The featured product is the Cheirosa Perfume Mist Set, a new limited edition collection from Sol de Janeiro. The set includes four of the brand's best-selling perfume mists in travel-friendly spray bottles, packaged together in a 'gotta-have-it bag'. The perfume mists offer a variety of the brand's signature scents, allowing the user to experience a range of fragrances. The ad emphasizes the exclusivity and collectibility of the set, suggesting it's a must-have item for those who want to enjoy a curated selection of Sol de Janeiro's most popular scents. Each perfume mist is named by a number: 62, 68, 59, and 91. # Visual style The ad features a bright, summery aesthetic with a close-up shot of the product set in a clear bag, held by a hand with a blurred beach background. The image quality is high, with a focus on showcasing the colorful bottles and packaging. The typography is bold and modern, with a clear hierarchy that guides the viewer's eye. The visual style is designed to be eye-catching and appealing, with a focus on conveying the brand's playful and vibrant identity. The shot is product focused. # Hooks Headline: CHEIROSA PERFUME MIST SET # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The Cheirosa Perfume Mist Set offers a valuable collection of four best-selling scents in one convenient package, framed as a 'gotta-have-it bag'. # Benefits - A curated selection of Sol de Janeiro's most popular scents # Features - Four best sellers - One gotta-have-it bag # Call to action None used. # Social proof - The ad mentions 'four best sellers,' which communicates that these products are popular and well-received by other customers. # Point of view - Brand: Throughout the image, the brand is presenting its product, its name, and its value proposition. All the copy serves to promote the brand's product. # Storyline - The ad opens with the brand promising a new limited edition of a perfume mist set. This is intended to grab the viewer's attention. The brand is communicating this from a product announcement perspective. - The image then highlights that the set contains four best sellers. The intention here is to showcase the set's value and appeal. This is from the brand's perspective, emphasizing the popularity of the included scents. - The ad concludes with the promise that the set includes one gotta-have-it bag. The intention is to create a sense of exclusivity. This message is coming directly from the brand.

# Ad summary This ad showcases Sol de Janeiro's Rosa Charmsosa dewy cream as a means to hydrate and boost luminosity. The ad features a person holding the container of cream next to their thigh which is visibly moisturized. # Brand positioning Sol de Janeiro is presented as a luxury skincare brand, particularly focused on body care. The brand emphasizes Brazilian beauty secrets, positioning itself as a provider of high-quality products that deliver noticeable results. The brand's name itself, evoking the sun of Rio de Janeiro, suggests a focus on radiance, warmth, and the celebration of the body. The brand appears to focus on a functional and emotional approach to skincare, highlighting the sensory experience and the confidence that comes with healthy, glowing skin. # Product The product featured is the Rosa Charmsosa Dewy Cream by Sol de Janeiro. This cream is designed to hydrate the skin and boost luminosity, promising a radiant glow. The ad emphasizes the 'NEW' aspect of this particular variant, suggesting it is a fresh addition to the brand's line of skincare. The cream is packaged in a round jar with a white lid, visually presenting it as a rich and luxurious moisturizer. The product is presented as something that can elevate your daily routine, giving a tangible benefit to hydration and visible luminosity. # Visual style The ad has a clean, minimalist visual style with a focus on showcasing the product and its effects on the skin. The production quality is high, with a studio-shot aesthetic that emphasizes the product's premium nature. The image treatment includes soft lighting and color grading that enhances the skin's luminosity. The typography integration is large and bold for the key message, ensuring scannability in a fast-moving feed. # Hooks Headline: HYDRATES & BOOSTS LUMINOSITY # Funnel stage Middle of funnel (Consideration) # Pain points Dry, dull skin is not explicitly stated but strongly implied, as the ad highlights the product's hydrating and luminosity-boosting effects. # Value propositions - Hydrates & Boosts Luminosity: By communicating these features, the ad directly ties product attributes to visible benefits, enhancing skin appearance. # Benefits - Hydrated skin - Boosted Luminosity # Features - Hydrates - Boosts Luminosity # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand showcasing its new Rosa Charmsosa Dewy Cream and highlighting its hydrating and luminosity-boosting properties. # Storyline - The ad opens with a close-up shot of a person holding a jar of Sol de Janeiro Rosa Charmsosa Dewy Cream next to their thigh. This establishes the product and its context of use. The brand is showing the viewer the product and its use. - The focus shifts to the promise of hydration and luminosity, highlighted in bold text. This emphasizes the benefits of using the cream. The brand is communicating the benefits of using their product. - The ad concludes with a simple statement introducing the new Rosa Charmsosa Dewy Cream. This reinforces the product's availability and encourages viewers to consider purchasing it. The brand is creating awareness of the new product to the consumer.

# Ad summary This ad showcases the Sol de Janeiro Limited Edition Perfume Mist Collection, inviting viewers to experience a sensory escape to paradise through a visually appealing product display against a textured backdrop. # Brand positioning Sol de Janeiro positions itself as a brand that captures the essence of Brazilian beauty and lifestyle, emphasizing joy, vibrancy, and self-celebration. It differentiates itself by offering products infused with exotic Brazilian ingredients, promoting a sense of indulgence and escapism. The brand aims to evoke an emotional connection, inviting customers to embrace a playful, confident, and sun-kissed version of themselves, moving away from traditional beauty standards and toward a more inclusive and body-positive approach. The brand aligns with values such as happiness, sensory pleasure, and a carefree spirit, fostering a community that celebrates individuality and embraces the Brazilian 'cheirosa' lifestyle. # Product The advertised product is Sol de Janeiro's Limited Edition Perfume Mist Collection, featuring three distinct scents: 'Refresco Paraiso,' 'Limonada Gelada,' and 'Cheeky Biquini'. Each mist is packaged in a clear plastic bottle with a light wood cap, showcasing the unique color of each fragrance. 'Refresco Paraiso' is a refreshing green, 'Limonada Gelada' is a sunny yellow, and 'Cheeky Biquini' is a warm orange. The product is presented as a sensory escape, inviting users to indulge in a fragrant journey to paradise. These perfume mists are designed for individuals seeking a quick and convenient way to refresh and invigorate their senses throughout the day. The ad addresses the desire for a unique and transportive fragrance experience, offering a collection of limited-edition scents that capture the spirit of summer and Brazilian beauty. # Visual style The ad features a soft, inviting visual aesthetic with a focus on product presentation and sensory appeal. The production quality appears to be highly polished, with studio-style lighting and careful attention to detail. The image treatment includes subtle color grading that enhances the warmth and vibrancy of the perfume mists. The overall style aligns with platform-native beauty and lifestyle content, aiming for a scannable yet visually arresting presence in-feed. # Hooks Headline: YOUR ONE-WAY TICKET TO PARADISE # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The limited-edition collection offers a unique, time-sensitive opportunity to experience these exclusive scents. # Benefits - A sensory escape to paradise. # Features - Limited Edition Perfume Mist Collection # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view throughout the ad is from the brand, Sol de Janeiro, emphasizing its products and the sensory experience they offer, inviting the audience to indulge in a luxurious journey to paradise through fragrance. # Storyline - The ad opens with the brand, Sol de Janeiro, establishing its identity and signaling a premium fragrance experience. This sets the stage for the brand to immerse the audience in a luxurious experience from the brand's perspective. - Next, the headline declares 'YOUR ONE-WAY TICKET TO PARADISE' to capture attention. The copy positions the product as an invitation to escape, a journey the customer can embark on. - The presentation of three distinct fragrances -- 'Refresco Paraiso,' 'Limonada Gelada,' and 'Cheeky Biquini' -- intends to showcase the variety and quality, reinforcing the promise of a luxurious, scent-driven escape, as seen by the brand. - The ad finishes with the product tagline 'LIMITED EDITION PERFUME MIST COLLECTION' to emphasize the exclusive nature of the products. The copy incentivizes a purchase now for an opportunity that may be lost, as promoted by the brand.

# Ad summary This ad for Sol de Janeiro fragrance body sprays uses a swipe CTA to encourage users to learn more about their fragrances. The ad uses a summer-themed background to entice users. # Brand positioning Sol de Janeiro is presented as a vibrant and sensorial brand that embodies the spirit of Brazil. With a focus on body care and fragrances, the brand aims to transport customers to a place of warmth, pleasure, and self-confidence. The brand positions itself as an escape from the ordinary, inviting customers to embrace their natural beauty, celebrate their bodies, and indulge in the moment, encouraging the feeling of summer year-round. # Product The product being advertised is Sol de Janeiro's fragrance body sprays, available in three signature scents: 40, 62, and 68. Each spray comes in a tall, cylindrical bottle with a white cap and a color-coded label that corresponds to the scent. The label displays the brand name and scent number prominently. The body sprays are designed to be lightweight and refreshing, providing a long-lasting fragrance experience that embodies the essence of Brazil. The primary selling point is the scents themselves, each being reminiscent of a beachy and sunny experience. # Visual style The ad has a polished, studio-shot aesthetic with bright, summery colors and a beachy backdrop. The image treatment includes background removal, which gives the products a clean and modern look. The typography is large and bold, and the layout is simple, clean and easy to understand. # Hooks Headline: SWIPE & SPRITZ # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - SWIPE & SPRITZ FOR A SCENT THAT WON'T QUIT # Benefits - FOR A SCENT THAT WON'T QUIT # Features - FRAGRANCE BODY MIST # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is designed from the brand's perspective to highlight and promote their products, using visuals and text to convey the desired message and drive engagement. # Storyline - The ad opens with a shot of Sol de Janeiro products against a background of the ocean and beach. This is to immediately set the stage for the product and set the overall vibe. The brand is communicating this visually. - Next, the ad includes the headline: "SWIPE & SPRITZ FOR A SCENT THAT WON'T QUIT" This encourages the user to engage with the ad and to learn more about the scent. This is the brand's way of connecting with the user.

# Ad summary This image ad showcases Sol de Janeiro's Bom Dia body care line, emphasizing its smoothing and brightening benefits. It features a grid of product application shots and product displays against a pink background, highlighting the products' key ingredients and benefits. # Brand positioning Sol de Janeiro is presented as a premium body care brand focused on visible results and sensorial experiences. The brand emphasizes smoothing and brightening benefits, positioning itself as a provider of high-quality body care products with unique and appealing scents. The brand aligns with a lifestyle that values self-care and indulgence, pushing against the norms of basic body care by offering luxurious and effective products. The brand positioning is both functional, with its focus on visible results, and emotional, with its emphasis on sensorial experiences and self-care. # Product The ad features the Bom Dia body care line by Sol de Janeiro, which includes the Bom Dia Body Scrub, Bom Dia Bright Cream, and Bom Dia Bright Body Wash, and Beija Flor Elasti-Cream. The products are designed to visibly smooth and brighten the skin. The Bom Dia Bright Cream is likely a moisturizing cream, while the Bom Dia Body Scrub is an exfoliating scrub. The Bom Dia Bright Body Wash is a cleansing product. The Beija Flor Elasti-Cream is a cream that promotes elasticity. The products are for individuals seeking to improve the texture and appearance of their skin with a luxurious and sensorial experience. The ad addresses the purchase barrier of skepticism by showcasing the visible smoothing and brightening results. # Visual style The ad features a clean and polished studio shot with a grid layout. The image treatment includes background removal and color grading to create a cohesive aesthetic. The typography is large and bold, enhancing scannability. The visual style contrasts with platform-native content, creating a high-design feel that aims to capture attention in the feed. # Hooks Headline: VISIBLY SMOOTHING & BRIGHTENING BODY CARE # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is dull, rough skin that lacks smoothness and brightness. # Value propositions - Visibly smoothing and brightening body care with a unique scent profile (Black Amber Plum & Vanilla Woods). # Benefits - Visibly smoother skin - Visibly brighter skin # Features - Smoothing - Brightening - Notes of Black Amber Plum & Vanilla Woods # Call to action None used. # Social proof - None used. # Point of view - Customer: The product application shots in the grid show the products in use, demonstrating their effectiveness and sensorial experience. - Brand: The product display highlights the range of products available and their packaging, showcasing the brand's identity. - Brand: The text emphasizing the visible smoothing and brightening benefits of the body care line reinforces the products' value proposition. # Storyline - The ad opens with a grid of product application shots, showcasing the Bom Dia body care line in use. This is intended to demonstrate the products' effectiveness and sensorial experience from the customer's perspective. - The ad then transitions to a product display, featuring the Bom Dia Bright Cream, Bom Dia Body Scrub, Bom Dia Bright Body Wash, and Beija Flor Elasti-Cream. This is intended to highlight the range of products available and their packaging from the brand's perspective. - The ad concludes with text emphasizing the visible smoothing and brightening benefits of the body care line, along with its unique scent profile. This is intended to reinforce the products' value proposition from the brand's perspective.

# Ad summary This ad features Sol de Janeiro products, specifically the '62' fragrance and Body Bagala, emphasizing their ability to make the user noticeable with a scent profile of pistachio, salted caramel, and vanilla. # Brand positioning Sol de Janeiro is presented as a brand focused on creating products that enhance one's presence and attractiveness through unique and appealing scents. The brand aims to occupy a space in the consumer's mind as a provider of luxurious, sensorial experiences that evoke a sense of confidence and allure. The brand aligns with values of self-expression and indulgence, promoting a lifestyle of embracing one's sensuality and enjoying life's pleasures. The brand positioning is emotional, focusing on the feelings and experiences associated with using their products, rather than purely functional benefits. # Product The ad features two Sol de Janeiro products: the '62' fragrance and Body Bagala. The '62' fragrance is a scented mist in a clear bottle with a white cap, showcasing a golden-colored liquid inside. The Body Bagala is a lotion or cream in a bright yellow bottle with a white pump. Both products are designed to enhance the user's scent and overall appeal. The ad emphasizes that the products are "FOR GETTING NOTICED" and highlights their scent profile, which includes notes of pistachio, salted caramel, and vanilla. The products are presented as a duo, suggesting they are intended to be used together for a more impactful effect. # Visual style The ad has a bright and vibrant visual style, with a focus on the yellow color of the products and background. The production quality appears to be high, with well-lit and professionally shot images. The image treatment includes subtle color grading to enhance the warmth and vibrancy of the scene. The typography is clean and modern, with a focus on legibility. The overall style is designed to be eye-catching and appealing, drawing the viewer's attention to the products. # Hooks Headline: THE DUO FOR GETTING NOTICED # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The combination of pistachio, salted caramel, and vanilla creates a unique and appealing scent that helps the user get noticed. # Benefits - FOR GETTING NOTICED # Features - Notes of pistachio - Salted caramel - Vanilla # Call to action None used. # Point of view - Brand: The brand is presenting its products and highlighting their key features and benefits. # Storyline - The ad opens by showcasing the Sol de Janeiro '62' fragrance and Body Bagala, immediately introducing the products being promoted. This is intended to capture the viewer's attention and establish the focus of the ad from the brand's perspective. - The ad highlights the products' ability to make the user noticeable, emphasizing the desired outcome of using the products. This is intended to appeal to the viewer's desire for attention and recognition from the brand's perspective. - The ad lists the scent notes of pistachio, salted caramel, and vanilla, providing specific details about the products' fragrance. This is intended to entice the viewer with the appealing scent profile from the brand's perspective.

# Ad summary This ad features a woman holding five Sol de Janeiro products. The ad highlights the brand and suggests that if you want it, your skin's got it. # Brand positioning Sol de Janeiro is presented as a brand that celebrates and enhances the skin you're in. The brand aligns with values of self-love and confidence, suggesting that everyone deserves to feel good in their own skin. The brand pushes against the idea that you need to change yourself to be beautiful, instead focusing on enhancing your natural beauty. The brand positioning is emotional, focusing on empowerment and self-love. The brand offers a range of products, each with its own unique benefits, but all designed to help you feel confident and beautiful in your own skin. # Product The ad features five Sol de Janeiro body creams in round jars with white lids. The products include Brazilian Bum Bum Cream, Delicia Drench Body Butter, Bom Dia Bright Cream, Beija Flor Elasti-Cream, and Rio Radiance Renewing Daily Body Serum. The products are for anyone who wants to feel confident and beautiful in their own skin. The ad suggests that if you want it, your skin's got it, implying that the products can help you achieve your desired skin goals. The ad addresses the purchase barrier of not feeling confident in your own skin, suggesting that the products can help you achieve this. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a product-focused layout with a clean and minimalist aesthetic. The image treatment includes soft lighting and subtle color grading. The typography is large and bold, making it easily scannable. The overall style is modern and sophisticated, designed to capture attention and convey a sense of luxury. # Hooks Headline: YOU WANT IT? YOUR SKIN'S GOT IT. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of not feeling confident in your own skin, suggesting that the products can help you achieve this. "YOU WANT IT?" # Value propositions - If you want it, your skin's got it: Implies that the products can help you achieve your desired skin goals. # Benefits - Implied: Enhanced skin appearance - Implied: Increased skin confidence # Features - Brazilian Bum Bum Cream - Delicia Drench Body Butter - Bom Dia Bright Cream - Beija Flor Elasti-Cream - Rio Radiance Renewing Daily Body Serum # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its products and messaging to the audience, aiming to convey the message that their products can help you achieve your desired skin goals. # Storyline - The ad opens with a woman holding five Sol de Janeiro products, showcasing the brand's range of body creams. This is included to immediately capture the viewer's attention and introduce the products. The audience is experiencing it from the brand's perspective, highlighting its product offerings. - The ad then presents the message "YOU WANT IT? YOUR SKIN'S GOT IT.", reinforcing the idea that the products can help you achieve your desired skin goals. This is included to encourage viewers to believe in their own skin's potential and consider the products as a means to enhance it. The audience is experiencing it from the brand's perspective, conveying its belief in the power of its products.

# Ad summary This ad by Sol de Janeiro promotes their fragrance mists, encouraging customers to mix and match scents to create their own unique fragrance. # Brand positioning Sol de Janeiro is presented as a vibrant and playful brand that encourages self-expression through fragrance. The brand emphasizes a fun, youthful, and sensorial experience, inviting customers to explore and create their own unique scent combinations. The brand positions itself as a purveyor of high-quality fragrance mists, with a focus on personal expression and a playful approach to scent layering. The brand pushes against the traditional norms of single-note fragrances, encouraging customers to experiment and find their own signature scent. # Product The ad features Sol de Janeiro's fragrance mists, which are designed to be mixed and matched for a unique scent experience. The mists come in colorful, cylindrical bottles with a white cap featuring the brand's logo. Each bottle is labeled with a number (40, 59, 62, 76, 18) and the brand name. The bottles are filled with different colored liquids, each representing a unique fragrance. The ad encourages customers to explore and create their own signature scent by layering the mists. The product is presented as a fun and accessible way to personalize fragrance. # Visual style The ad has a clean and bright visual style with a focus on product presentation. The background is a soft white, which allows the colorful bottles to stand out. The lighting is even and diffused, creating a polished look. The composition is balanced, with the bottles arranged in a visually appealing manner. The overall aesthetic is modern and playful, aligning with the brand's youthful image. # Hooks Headline: SPRITZ & MIX # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Mix and match scents to create your own unique fragrance # Benefits - Mix and match scents to create your own unique fragrance # Features - Fragrance mists - Mix and match scents # Call to action None used. # Point of view - Brand: The brand is presenting its product line and encouraging customers to explore and mix the fragrances. # Storyline - The ad opens with the headline "SPRITZ & MIX," immediately conveying the core message of the product: the ability to mix and match fragrances. This is from the brand's perspective, introducing the concept of fragrance layering and customization. - The sub-headline "HOW DO YOU CHEIROSA?" invites the audience to consider their personal scent preferences and how they can express themselves through fragrance. This is from the brand's perspective, encouraging customers to explore their individual scent profiles. - The visual display of the Sol de Janeiro fragrance mists in various colors and bottle designs reinforces the idea of variety and choice, showcasing the range of options available for creating a unique fragrance blend. This is from the brand's perspective, highlighting the product's versatility and appeal.

# Ad summary This image ad is advertising the Sol de Janeiro Limonada Gelada perfume mist. The ad evokes the feeling of a refreshing, citrusy summer beverage with its product and prop styling, and its emphasis on a limited-time launch. # Brand positioning Sol de Janeiro is presented as a brand capturing the essence and vibrancy of Brazil, translating it into luxurious body and fragrance products. The brand aims to evoke the carefree joy of summer, encouraging confidence and self-expression through its unique scents and body care experiences. The brand positions itself as capturing the essence and spirit of Brazil, offering a sensory escape through its products. It aligns with a lifestyle of indulgence, carefree fun, and self-celebration, standing out in the market by offering exotic scents, luxurious textures, and sensorial experiences that transport customers to a sunny, Brazilian paradise. This aligns with an emotional connection through scents and the feeling they invoke. # Product The product being advertised is the Sol de Janeiro Limonada Gelada perfume mist, a limited edition fragrance. The name is prominently displayed on the bottle, highlighting its citrusy, lemonade-inspired scent profile. The ad emphasizes its 'cheirosa' quality, referring to a captivating and irresistible fragrance, indicating it's a scented product that is designed to invoke a sense of Brazilian summer. The bottle itself suggests a portable format, making it easy to use on the go. The 'limited edition' callout creates a sense of urgency and exclusivity, encouraging immediate purchase to not miss out on the unique offering. # Visual style The ad has a warm, summery aesthetic achieved through vibrant colors and soft lighting. The product is the primary focus, styled to resemble a refreshing beverage, and a close-up shot captures the details of the product and its surroundings. The lighting enhances the texture and colors, creating a visually inviting scene. # Hooks Headline: feels like the first sip # Funnel stage Consideration # Pain points None used. # Value propositions - Limited edition perfume mist: Creates urgency by suggesting the fragrance is only available for a short time. # Benefits - Cheirosa (irresistible fragrance) # Features - Perfume mist - Limited edition # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand's perspective is used to highlight the fragrance, associate it with a refreshing drink, and emphasize its limited-edition status, all with the goal of influencing the viewer's perception and purchasing decision. # Storyline - The ad opens with a romanticized sensation — 'feels like the first sip' — setting the stage by drawing on the pleasure of a refreshing drink to imply the fragrance's appeal. This is told from a brand perspective to immediately communicate the tone of the product. - The central visual showcases the Sol de Janeiro Limonada Gelada bottle alongside a visually complementary drink with citrus, creating a sensory connection between scent and refreshment. This continues from a brand perspective by associating the product with a universally enjoyed summery experience. - The final beat highlights the 'LIMITED EDITION PERFUME MIST' status, urging the audience to take note of the product's exclusivity and prompting a sense of urgency. This serves from the brand perspective to create demand and encourage immediate action, reinforcing the value of the product.

# Ad summary This ad showcases Sol de Janeiro's limited-edition perfume mist line. The ad features scenes of women at the beach and underwater. The limited edition scents are "Limonada Gelada", "Cheeky Bikini", and "Refresco Paraiso". # Brand positioning Sol de Janeiro positions itself as a luxury beauty and fragrance brand that embodies the spirit and energy of Brazil. The brand evokes a playful, joyful, and confident lifestyle through its products, aiming to transport users to a sunny, carefree state of mind. By focusing on indulgent textures and exotic scents, the brand creates an immersive experience that celebrates body positivity and self-expression, appealing to those seeking a touch of Brazilian allure in their daily routine. It ignores category norms by emphasizing fun and sensory pleasure over solely functional benefits, prioritizing an emotional connection with its customers. # Product The ad promotes three limited-edition perfume mists from Sol de Janeiro: Limonada Gelada, Cheeky Bikini, and Refresco Paraiso. Each mist is housed in a clear glass bottle with a light wood cap featuring the brand's logo. The product's USPs lie in their unique, summery scents inspired by Brazilian beaches and tropical ingredients. Each mist offers a different olfactory experience: Limonada Gelada is presented as creamy and refreshing, Cheeky Bikini as ripe and sunkissed, and Refresco Paraiso as lush and revitalizing. These perfume mists are for individuals who want to capture the essence of summer and the Brazilian spirit through fragrance, addressing the desire for a fresh and transportive scent experience. # Visual style The ad has a bright, summery aesthetic with vivid colors and natural lighting, giving it a high-end commercial feel. The editing style is quick with frequent cuts, creating a sense of energy and excitement. The pacing is fast, with about 5 cuts per second. Audio and visual elements are synced. # Hooks Text overlay: 00:00–00:01 Sol De Janeiro / 00:01–00:02 NEW LIMITED-EDITION Visual: 00:00–00:01: The camera shoots upward and is positioned next to the wing of an airplane as it flies over a bright blue sky with white clouds. A white, script-style text overlay reads "Sol De Janeiro" in the center of the shot. / 00:01–00:02: The camera is positioned above three perfume mists lying on a sandy beach. The perfume bottles have light wood caps and clear glass bottles with colorful liquids: light green, light pink, and yellow. Text overlay reads "New Limited-Edition" in the center of the screen. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Captures the essence of summer and the Brazilian spirit through fragrance. - Offers a transportive scent experience with unique, summery scents inspired by Brazilian beaches and tropical ingredients. - Provides different olfactory experiences with three distinct scent profiles. # Benefits - Sun-soaked scents - Ripe & sunkissed - Lush & revitalizing - Creamy & refreshing # Features - Limited-edition perfume mists - Clear glass bottle - Light wood cap - Three scents: Limonada Gelada, Cheeky Bikini, and Refresco Paraiso # Call to action DON'T MISS THE DESTINATION DROP # Social proof - None used. # Point of view - Customer 100% – The ad is delivered from the perspective of a satisfied customer demonstrating the product's use and benefits. # Storyline - 00:00–00:01 The ad opens with a shot of an airplane wing flying over a tropical locale. - 00:01–00:02 00:01–00:02: The camera shows a close-up of three Sol de Janeiro perfume mist bottles on a sandy beach with the text "New Limited Edition" overlaid on top, to introduce the new line of mists. - 00:02–00:03 00:02–00:03: The shot cuts to three women dancing on the beach, smiling, and raising their hands in the air. The text overlay reads "Sun-soaked scents" to suggest a connection between the tropical location and the products. - 00:03–00:04 00:03–00:04: The shot shows a close up of a pink perfume mist bottle with the text "Cheeky Bikini" on the bottle and overlaid on the shot. The intention is to show the product name and design. - 00:04–00:05 00:04–00:05: The camera films a woman spraying the perfume mist on her chest and neck. "Ripe & Sunkissed" is overlaid on the screen. The ad is showing how to use the product and describing its scent. - 00:05–00:06 00:05–00:06: The camera shows a woman swimming underwater in a tropical locale, suggesting the summery vibe of the fragrance. - 00:06–00:07 00:06–00:07: A hand is shown holding a green perfume mist underwater. The name "Refresco Paraiso" is visible on the bottle. The intention is to showcase the mist's name and tropical aesthetic. - 00:07–00:08 00:07–00:08: The shot shows a woman in a tropical setting spraying a green perfume mist on herself. The text overlay reads "Lush & Revitalizing" to describe the product's scent profile. - 00:08–00:11 00:08–00:11: The camera shows close-ups of feet walking on a sandy beach, and a woman holding the yellow perfume mist bottle. The bottle’s name, "Limonada Gelada" is shown. The intention is to highlight the beachy setting and connect it to the product. - 00:11–00:12 00:11–00:12: The camera is close to a person's mouth as they bite into a lemon slice, suggesting the lemon scent. The text overlay reads "Creamy & Refreshing" to describe the product's scent. - 00:12–00:13 00:12–00:13: The camera rapidly zooms in and out, and there is a bright white flash to add energy to the ad. - 00:13–00:14 00:13–00:14: The ad ends with all three perfume mists on the beach with the text "Don't Miss The Destination Drop". The intention is to encourage the viewer to purchase the product.

# Ad summary This ad promotes Sol de Janeiro's Sol Passport program, highlighting the opportunity to earn points and redeem them for exclusive rewards. The ad features various Sol de Janeiro products and a photo of people enjoying a beach setting, reinforcing the brand's association with summer and Brazilian-inspired beauty. # Brand positioning Sol de Janeiro is presented as a premium beauty and skincare brand that embodies the spirit and energy of Brazil. The brand aims to occupy a space in the consumer's mind that associates beauty with joy, confidence, and a carefree lifestyle. It aligns with values of self-love, body positivity, and embracing one's natural beauty. The brand stands out by offering products with unique, exotic scents and luxurious textures, creating an indulgent experience. Its positioning is primarily emotional, focusing on enhancing the user's mood and confidence through sensorial experiences. The brand offers a range of products, from body creams to hair and body fragrances, each designed to transport the user to the beaches of Rio de Janeiro. # Product The ad features several Sol de Janeiro products, including the Bom Dia Bright Cream, Brazilian Bum Bum Cream, Sol 48 Perfume Mist, Sol 76 Perfume Mist, Bum Bum Body Firmeza Oil, and Beija Flor Elasti-Cream. The Bom Dia Bright Cream is a skin-smoothing cream. The Brazilian Bum Bum Cream is a body cream. The Sol 48 and Sol 76 Perfume Mists are hair and body fragrances. The Bum Bum Body Firmeza Oil is a body oil. The Beija Flor Elasti-Cream is a cream designed to boost collagen and deeply moisturize for visibly plump, resilient skin. The ad promotes the Sol Passport program, where customers can earn points for purchases and redeem them for exclusive rewards. # Visual style The ad has a bright, clean, and polished aesthetic. The editing style uses quick cuts and smooth transitions to keep the visuals dynamic. The production quality is high-end, resembling a professional commercial. The visual motif includes a consistent yellow background and product-focused shots. The pacing is moderate, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:02: None used. Text overlay: 00:00–00:02: SOL DE JANEIRO / 00:00–00:02: PSST...YOU HAVE / 00:00–00:02: SOL PASSPORT / 00:01–00:02: POINTS Visual: 00:00–00:02: The shot features a yellow background with the Sol de Janeiro logo at the top. Several Sol de Janeiro products are arranged around a polaroid photo of two women smiling on a beach. The products include Bom Dia Bright Cream, Brazilian Bum Bum Cream, and Sol 48 Perfume Mist. Text overlays appear dynamically, highlighting the Sol Passport program. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Earn points for purchases and redeem them for exclusive rewards # Benefits - Opportunity to redeem points for exclusive rewards # Features - Sol Passport program - Earn points for purchases - Redeem points for exclusive rewards # Call to action Shop Now # Point of view - Brand 100% – The ad is told from the official voice of the brand, showcasing products and program benefits. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with the Sol de Janeiro logo and products, introducing the Sol Passport program and highlighting that users have Sol Passport points. This is intended to grab attention and introduce the loyalty program. The perspective is from the brand, aiming to engage existing customers and attract new ones. The tone is playful and inviting. - 00:02–00:06 00:02–00:06: The ad transitions to showcase more products and emphasizes the opportunity to redeem points for exclusive rewards. This builds on the initial introduction, further enticing viewers to participate in the program. The perspective remains from the brand, focusing on the benefits of the Sol Passport program. The tone is enthusiastic and rewarding. - 00:06–00:09 00:06–00:09: The ad concludes with the Sol de Janeiro logo and a call to action to shop now. This provides a clear next step for viewers interested in the brand and its products. The perspective is from the brand, directing viewers to make a purchase. The tone is direct and encouraging.

# Ad summary This ad showcases Sol de Janeiro's Delicia Drench Body Butter. It opens by showing a woman applying the body butter, followed by shots of the product against a purple backdrop with text overlays highlighting the brand and product name. The ad emphasizes the moisturizing benefits of the body butter. # Brand positioning Sol de Janeiro is presented as a brand focused on body care, specifically moisturizing products. The brand emphasizes indulgence and sensory experience through texture and fragrance. The focus on premium ingredients positions the brand as a provider of high-quality skincare products. # Product The Sol de Janeiro Delicia Drench Body Butter is presented as a premium moisturizing product designed to relieve dry skin and repair the skin's moisture barrier. The product has a white color and creamy texture. The packaging is a round purple container with a white lid that features the product name. The body butter is designed for use on the body. # Visual style The ad has a clean and polished aesthetic, with a focus on close-up product shots and clear text overlays. The editing style is quick and rhythmic, with cuts timed to the beat of the background music. The production quality is high, with consistent lighting and a visually appealing color palette. # Hooks Text overlay: MOISTURIZE / WITH Visual: 00:00–00:01 Close-up shot of a person's hands and legs. The person is holding a purple jar with a white lid, applying white cream from the jar to their leg. The person is wearing a light beige top. The background is out of focus. Lighting is soft and warm, creating a natural and inviting feel. / 00:01–00:02 The camera slightly zooms out to show the person holding the open jar of body butter. The background remains out of focus. The lighting continues to be soft and warm, maintaining a natural and inviting feel. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the central frustration is dry skin, which can be uncomfortable. The text 'Relieves dry skin' directly addresses this issue. # Value propositions - The product can help your skin. # Benefits - Moisturize # Features - Delicia Drench Body Butter - Relieves dry skin - Repairs moisture barrier # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – POV is communicated through a customer’s demonstration of applying body butter to their skin. - Brand 50% – POV is communicated through text overlays. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up of a woman applying white body butter to her skin. The motion and close-up framing invite the viewer to focus on the product’s moisturizing qualities. This is from the customer's POV, demonstrating product use. - 00:01–00:02 00:01–00:02 The shot transitions to show the woman holding the open jar of body butter. The text overlay 'MOISTURIZE WITH' appears. The brand is highlighting the body butter’s purpose and benefits. - 00:02–00:03 00:02–00:03 The screen displays the text 'SOL DE JANEIRO DELÍCIA DRENCH BODY'. The brand is identified. The information is presented as coming directly from the brand. - 00:03–00:04 00:03–00:04 A close-up shot of the body butter jar on a woman's leg, and the text overlay 'YOU' appears. The brand is calling out to the target audience. - 00:04–00:05 00:04–00:05 Text overlay changes to 'IT?' The brand is enticing the viewer to engage and is posing a question to the customer. - 00:05–00:08 00:05–00:08 Shot of the jar of body butter with smears of the white cream around it on a purple background. The text 'YOUR SKIN’S GOT IT' appears. The brand is presenting the cream as a solution. - 00:08–00:12 00:08–00:12 A simple shot of the jar against the purple background, with the text 'SOL DE JANEIRO DIVE DEEP' appearing. This re-establishes the brand and encourages the viewer to dive deeper into the product.

# Ad summary This ad showcases Sol de Janeiro products, with women showcasing the products with enthusiastic reactions. The ad features a variety of body creams and scents, emphasizing the sensory experience and the confidence they inspire. It ends with a product shot of all five creams. # Brand positioning Sol de Janeiro presents itself as a vibrant and playful brand that inspires confidence. It embraces and celebrates body positivity with its association to the culture and feel of Brazil. The brand's tone is fun and energetic, pushing against the norm of conventional beauty standards by encouraging customers to show off their skin and embrace their natural selves. # Product The ad features Sol de Janeiro's range of body creams, each with a unique scent and color-coded packaging. The Brazilian Bum Bum Cream is highlighted, as well as the Beija Flor Elasti-Cream, Bom Dia Bright Cream, Rosa Charmos Dewy Body Cream, and Delicia Drench Body Butter. These creams are designed to make the skin feel good, smell good, and inspire confidence, encouraging users to show off their skin. The products are shown being applied to different parts of the body, from arms to legs, and evoke sensory appeal. # Visual style The ad has a bright and energetic aesthetic. The editing style features quick cuts between product shots and people, creating a fast-paced rhythm. The production quality is polished, blending UGC-style shots with professional footage. The pacing is upbeat, mirroring the energetic vibe of the music and reinforcing the brand's tone. # Hooks Spoken: 00:00–00:01 [Exclamatory] Ooh, check you out. Text overlay: 00:00–00:01 SOL DE JANEIRO Visual: 00:00–00:01 The shot features a shelf with various Sol de Janeiro products, including body creams and sprays, with a plant on the top shelf. A woman with curly brown hair, light-medium skin, and wearing a tan top walks into the frame. She holds a cream in her hand as she's puckering her lips. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Sol de Janeiro's body creams evoke a sensory experience that leaves the customer feeling confident and ready to show off their skin. # Benefits - Feels so good - Loving this skin - You wanna show it off # Features - Body creams - Unique scents - Color-coded packaging # Call to action None used. # Social proof - None used. # Point of view - Customer 90% – The majority of the video features individuals applying and enjoying the product, communicating through enthusiasm and relatable reactions. - Brand 10% – The brand voice is present through the logo and product shot. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with the Sol de Janeiro logo appearing over a shot of a shelf of the brand's products. A person walks into frame, preparing to apply one of the body creams. This moment sets the stage, introducing the brand and the forthcoming product demo from a customer point of view. - 00:02–00:05 00:02–00:05 Hands are shown scooping up creams from various Sol de Janeiro containers. This beat highlights the products' textures and consistencies, and begins to speak to the sensory experience. The hands are implied to be those of multiple customers, as the ad cuts quickly between creams and colors from a customer perspective. - 00:05–00:08 00:05–00:08 Women apply the product to their skin and react with excitement, emphasizing the feeling of confidence. This moment portrays the product's benefits, encouraging viewers to imagine themselves experiencing the same positive emotions from a customer point of view. - 00:08–00:09 00:08–00:09 The ad concludes with a product shot showcasing all five Sol de Janeiro creams. The final visual beat reinforces the product line and is presented from the brand's point of view.

# Ad summary A woman films herself in her bedroom promoting two SOL de Janeiro products. First she sprays the perfume on her neck, then she holds and displays both the Rosa Charmsosa Deawy Cream and the '61 perfume. She puts the body cream on her hands, rubbing it in, then tells the viewer to lather the cream all over their body, and spray the perfume to wake up with better skin. She says Sol de Janeiro never fails to perfect their scent notes, and encourages the viewer to shop now on the brand's website. # Brand positioning SOL de Janeiro is presented as a brand focused on creating body care products that leave users feeling refreshed, moisturized, and smelling great. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, fragrant body care, turning everyday routines into indulgent experiences. The brand aligns with a lifestyle of self-care and sensory pleasure, emphasizing the importance of moisturizing and scenting the body. SOL de Janeiro focuses on scent notes, so consumers know that the brand values a sensory experience. With the use of words like 'dewy' and 'radiates,' the brand is positioning itself in the emotional space with an emphasis on the importance of beauty. # Product SOL de Janeiro promotes two products, the Rosa Charmsosa Deawy Cream and the '61 perfume. The Rosa Charmsosa Deawy Cream is designed to provide skin with radiant moisture. It leaves skin feeling creamy and dewy. The ad focuses on how the Deawy Cream is used every night to achieve better skin. The '61 perfume is used in conjunction with the body cream by spraying it all over the body. Both products' scent notes contain Pink Rio Rose, Passionfruit, and Honey Caramel. The ad addresses purchase barriers by emphasizing the improved skin quality the viewer can achieve by using both products together. # Visual style The ad has a UGC feel. The editing style has quick cuts with no transitions. The production quality is medium, with the use of basic fonts. The pacing is fairly consistent. The audio is timed to the woman's voice over. # Hooks Spoken: Female 1: [Excited] So good. It's so good. Visual: 00:00–00:01: A woman with long brown hair, wearing a grey sweatshirt, sprays perfume on her neck. She is sitting in front of a white dresser with neutral grey walls in the background. The camera is low angle, looking up at her. The shot is slightly shaky and has poor lighting. / 00:01–00:02: Medium shot of the same woman speaking directly to the camera with her shoulders visible. # Funnel stage Consideration # Pain points The pain point implied in the ad is skin dehydration. The creator mentions that she deals with a lot of dryness, particularly in the winter, implying a common skin concern. # Value propositions - The Rosa Charmsosa Dewy Cream combined with the '61 perfume used together to create better skin. # Benefits - Leaves skin feeling creamy and dewy - better skin # Features - Rosa Charmsosa Dewy Cream - '61 perfume - Scent notes contain Pink Rio Rose, Passionfruit, and Honey Caramel # Call to action Shop now on soldejaniero.com! # Social proof - "It's so good" – Female 1 (Creator) - "Never woken up with better skin" – Female 1 (Creator) - "It's literally taken care of by this" – Female 1 (Creator) # Point of view - Customer 100% – The ad is communicated entirely from the perspective of a satisfied customer sharing her experience and routine with the products. # Storyline - 00:00–00:01 The creator sprays a product directly onto her neck. - 00:01–00:02 00:01–00:02: The creator, looking directly at the camera, proclaims the product is 'so good.' This is intended to immediately capture the viewer's attention and create a positive impression of the product. - 00:02–00:05 00:02–00:05: The creator introduces 'SOL de Janeiro's new Rosa Charmsosa Dewy Cream.' This is from the creator's perspective, and is intended to inform the audience about the product being featured. - 00:05–00:07 00:05–00:07: The creator displays the product's effect by rubbing the product on her skin while the text overlay reads: 'Fully revives dehydrated skin'. - 00:07–00:11 00:07–00:11: She describes the cream's texture and experience of using it. This is from the creator's perspective, and aims to convey the sensory appeal of the product through descriptive language. - 00:11–00:18 00:11–00:18: She tells the viewer to use both the cream and the perfume after every shower. This promotes the products as part of a daily self-care routine. - 00:18–00:20 00:18–00:20: She tells the viewer that she has never woken up with better skin, demonstrating the benefit of using the products. - 00:20–00:24 00:20–00:24: The creator states that 'Sol de Janeiro never fails to perfect the scent notes of every single scent they make,' establishing the brand's reputation for quality fragrances. - 00:24–00:26 00:24–00:26: She explains that, in the winter, she deals with a lot of dryness. This identifies a common skin concern to highlight the product's benefit. - 00:26–00:28 00:26–00:28: The creator re-introduces both products, stating that her dryness has literally been taken care of by the products. This comes from the creator's perspective to suggest the products' efficacy in addressing skin issues. - 00:28–00:32 00:28–00:32: The creator prompts viewers to purchase the products, directing them to 'shop now on soldejaniero.com!' This provides a clear call to action and directs viewers where to purchase the product.

# Ad summary This ad promotes Sol de Janeiro Jelly Perfume Balms, highlighting their portability, solid fragrance, and ease of use. The ad features close-up shots of the product in various colors and emphasizes how easily it can be swiped onto the skin anytime, anywhere. # Brand positioning Sol de Janeiro is presented as a brand that offers unique and portable fragrance solutions. The focus is on convenience and innovation, offering their first ever solid fragrance that can be swiped on anytime, anywhere. The brand aligns with a lifestyle of being on-the-go and seeking easy-to-use beauty products. The brand positions itself as youthful and modern. # Product The Sol de Janeiro Jelly Perfume Balms are solid fragrances in a stick format. They are designed for easy application and portability, fitting into a pocket and perfect for on-the-go use. The product is applied by swiping the solid balm directly onto the skin. It is explicitly stated as the brand's "first ever solid fragrance." The balms come in different colors and scents, each identified by a number on the packaging (40, 62, 68), making it a unique, convenient, and versatile way to apply fragrance. # Visual style The ad has a polished, commercial aesthetic with bright, even lighting and close-up shots. The editing style is smooth, with cuts timed to the music. The production quality is high-end, supporting a tone of simplicity and convenience. The pacing is consistent and relatively quick. The video cuts are timed to the music beat. # Hooks Text overlay: 00:00–00:02 Meet the new / 00:00–00:02 Jelly Perfume Balms ✨ Visual: 00:00–00:02: Close-up shot of three Sol de Janeiro Jelly Perfume Balms in coral, yellow, and light pink, held in manicured hands with a silver ring. The background features a translucent orange jelly-like prop. The camera is stationary, and the lighting is bright and diffused. # Funnel stage Consideration # Pain points The ad addresses the pain point of not having easy access to fragrance while on the go, or finding traditional perfumes and sprays messy or inconvenient. # Value propositions - Portable and convenient solid fragrance (solid fragrance that can be swiped anytime, anywhere) - Ideal for travel (pocket-sized + portable, perfect for on the go) # Benefits - Can be swiped anytime, anywhere - Perfect for on the go # Features - Solid fragrance - Pocket-sized - Portable # Call to action Shop now on soldejaneiro.com # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing product features and benefits. # Storyline - 00:00–00:02 The ad opens with a close-up view of three Sol de Janeiro Jelly Perfume Balms in different colors held in someone's hand. - 00:00–00:02 The balms are displayed, and the text overlay introduces them as "Meet the new Jelly Perfume Balms." - 00:02–00:04 One of the balms, a yellow-colored one, is twisted up to reveal the solid fragrance, and the text overlay states, "our first ever solid fragrance," highlighting the product's uniqueness. - 00:03–00:04 The yellow balm is then swiped onto someone's wrist, demonstrating the ease of application. - 00:05–00:07 The ad transitions to show a coral-colored balm being twisted up, followed by it being swiped on a wrist. - 00:05–00:07 Text overlay states, "to be swiped anytime, anywhere," emphasizing the product's convenience. - 00:07–00:09 The ad shows a light pink balm being twisted up and swiped on a wrist. - 00:07–00:09 Text overlay appears saying, "pocket-sized + portable, perfect for on the go," further highlighting the product's portability. - 00:10–00:11 The final shot shows all three balms together, and text overlay states, "Shop now on soldejaneiro.com."

# Ad summary This ad showcases the Sol de Janeiro Jelly Perfume Balm. The video highlights the portable, pocket-sized design of the balms, showing them being swiped on the wrist for fragrance application. The ad promotes the ease and convenience of using these solid fragrances on the go, and encourages viewers to shop at soldejaneiro.com. # Brand positioning Sol de Janeiro is presented as a fun and accessible brand that prioritizes convenient luxury and portability for fragrance. The brand aims to occupy a space in the consumer's mind that values ease and on-the-go beauty solutions, offering a playful and vibrant approach to personal fragrance. The brand pushes against the norms of traditional liquid perfumes by offering an innovative jelly perfume balm in a solid form factor. This positioning is both functional, due to the portability and ease of application, and emotional, by associating the brand with a lifestyle of spontaneity and convenience. # Product The Sol de Janeiro Jelly Perfume Balm is presented as a solid fragrance in a stick format. The product is designed for easy, on-the-go application by swiping directly onto the skin. The balms are pocket-sized and portable, making them perfect for travel and touch-ups anytime, anywhere. Each balm features a unique fragrance, with the ad showing a red one labeled '40,' a yellow one labeled '62,' and a pink one labeled '68.' The balm is a solid jelly-like substance that glides onto the skin. The ad emphasizes the convenience and portability of the product, highlighting it as the brand's 'first ever solid fragrance' designed to be swiped anytime, anywhere. # Visual style The ad has a clean and bright aesthetic, with a focus on product clarity. The blurry jelly background provides a soft, playful texture. The editing style is simple with static shots and smooth transitions. The production quality is polished, suggesting a professional commercial feel. The pacing is moderate, with cuts timed to key product demonstrations and text overlays. # Hooks Text overlay: Meet the new Jelly Perfume Balms ✨ Visual: 00:00–00:02: Close-up shot of three Sol de Janeiro Jelly Perfume Balms (red, yellow, pink) held in a person's hands with light skin and neutral nail polish. The background is a blurry, translucent, jelly-like object. The camera is stable and focuses on the products. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a pain point of inconvenient or messy application processes associated with traditional liquid perfumes. The jelly perfume balm offers a mess-free, easily applicable alternative, signaled by the ability to be 'swiped anytime, anywhere.' # Value propositions - First ever solid fragrance (implies innovation and novelty) - To be swiped anytime, anywhere (highlights ease of use and portability) - Pocket-sized + portable, perfect for on the go (emphasizes convenience for travel and quick touch-ups) # Benefits - Easy application - On-the-go use - Convenient # Features - Solid fragrance in balm form - Pocket-sized - Portable # Call to action Shop now on soldejaneiro.com # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, showcasing the product features, benefits, and call to action. # Storyline - 00:00–00:02 The ad begins by showcasing three Sol de Janeiro Jelly Perfume Balms in red, yellow, and pink against a blurred jelly-like background. - 00:00–00:02 A text overlay introduces the product as the 'new Jelly Perfume Balms,' setting a tone of discovery and novelty. - 00:00–00:02 The perspective is from the brand, using direct product introduction and showcasing. - 00:02–00:04 Next, the ad focuses on the yellow balm, presenting it as 'our first ever solid fragrance'. - 00:02–00:04 This emphasizes the product's uniqueness and innovation. The brand continues to speak directly. - 00:04–00:07 The yellow balm is then shown being swiped onto a wrist, demonstrating ease of use and application. A text overlay reads, 'to be swiped anytime, anywhere,' reinforcing the product's convenience. - 00:04–00:07 The perspective remains from the brand, showcasing a use case and highlighting a key benefit. - 00:07–00:10 The ad then features the pink balm being swiped onto a wrist, accompanied by the text overlay 'pocket-sized + portable, perfect for on the go.' - 00:07–00:10 This reinforces the portability aspect. The brand continues its demonstration. - 00:10–00:12 The ad concludes by showing all three balms together, prompting viewers to 'Shop now on soldejaneiro.com.' - 00:10–00:12 This is a direct call to action from the brand, encouraging immediate purchase.

# Ad summary This ad promotes Sol de Janeiro products, focusing on their 'Cheirosa 48' fragrance mist and 'Beija Flor Elasti-Cream'. The ad features a creator who shares her 'pink-me-up routine' using these products for an instant mood lift and dry skin hydration. It emphasizes the appealing scents and visual aspects of the products while encouraging viewers to shop now at soldejaneiro.com. # Brand positioning Sol de Janeiro is presented as a brand that offers luxurious and mood-boosting beauty products. The brand's positioning revolves around creating sensory experiences through delightful scents and visually appealing packaging. The brand aligns with values of self-care, indulgence, and vibrancy. The brand stands out through its focus on unique fragrance blends and its connection to a playful, aesthetically driven lifestyle. The brand focuses on emotional benefits, offering a 'pink-me-up routine' and mood-enhancing products. Sol de Janeiro aims to occupy a space in the consumer's mind as a brand that brings joy and self-care through visually appealing and fragrant beauty products. # Product The ad features two Sol de Janeiro products: the 'Cheirosa 48' fragrance mist and the 'Beija Flor Elasti-Cream.' The 'Cheirosa 48' is a fragrance mist with scents of guava and orchid, providing an appealing and refreshing aroma. It aims to boost mood and create an instant mood lift. The 'Beija Flor Elasti-Cream' is a moisturizing cream that keeps dry skin happy, particularly during winter. It is designed to hydrate and nourish the skin. Both products are worth trying and buying because they provide sensory enjoyment, hydrate dry skin, and contribute to an overall feeling of well-being, making them perfect for anyone looking for a little pick-me-up. # Visual style The ad has a bright and playful aesthetic, with a strong emphasis on the color pink. It uses quick cuts and close-up shots to highlight the products. The production quality is a blend of UGC feel and polished commercial, lending it authenticity while maintaining a high level of visual appeal. The pacing is fairly consistent, creating a sense of energy and excitement. Many visual elements and text overlays are synced to the music, enhancing engagement. # Hooks Spoken: 00:00–00:03 If you're anything like me, you collect pink things that just boost your mood. Text overlay: 00:00–00:03 if you're anything like me / 00:00–00:03 you collect pink things / 00:00–00:03 that just boost your mood Visual: 00:00–00:03 A medium close-up shot features a person with fair skin, pink glasses, and a pink turtleneck sweater, directly addressing the camera. The background includes a cream-colored wall and a glimpse of a red curtain. The person is centered and smiling. Text overlays state, 'if you're anything like me you collect pink things that just boost your mood.' / 00:00–00:03 A medium close-up shot features a person with fair skin, pink glasses, and a pink turtleneck sweater, directly addressing the camera while holding various pink items: a pink Sol de Janeiro mist, a pink lipstick, pink sweats and a pink fuzzy purse as well as various pink emojis such as bows and flowers and hearts. The background includes a cream-colored wall and a glimpse of a red curtain. The person is centered and smiling. Text overlays state, 'if you're anything like me you collect pink things that just boost your mood.' # Funnel stage Consideration # Pain points The central pain point is dry skin, particularly during winter months. # Value propositions - The 'Cheirosa 48' fragrance mist offers an instant mood lift through its appealing scents. - The 'Beija Flor Elasti-Cream' provides dry skin hydration, keeping skin happy all winter long. # Benefits - Instant mood lift - Dry skin hydration # Features - Cheirosa 48 fragrance mist with guava and orchid scents - Beija Flor Elasti-Cream keeps dry skin happy # Call to action Shop now at soldejaneiro.com # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer (creator) who uses and recommends the product. # Storyline - 00:00–00:03 00:00–00:03 A creator introduces the video by asking if the viewer collects pink things that boost their mood, setting up the premise for a special 'pink-me-up' routine. This is from the creator's perspective, inviting viewers who share similar preferences. - 00:03–00:05 00:03–00:05 The creator transitions to showcasing her 'pink-me-up routine,' visually highlighting the Sol de Janeiro products. This moment sets up the ad as a product showcase, transitioning from a general statement to specific recommendations. - 00:05–00:06 00:05–00:06 The creator introduces the first product in her routine, leading into the product demonstration of the 'Cheirosa 48' fragrance mist and 'Beija Flor Elasti-Cream' products. - 00:06–00:12 00:06–00:12 The creator highlights that she's obsessed with the guava and orchid scents of the 'Cheirosa 48' fragrance mist, she then sprays the mist and expresses satisfaction. - 00:12–00:17 00:12–00:17 The creator introduces the 'Beija Flor Elasti-Cream,' sharing that it keeps her dry skin happy all winter long. This addresses the pain point of dry skin and emphasizes the product's effectiveness. - 00:17–00:21 00:17–00:21 She emphasizes the visual appeal of 'Cheirosa 48' product as a part of her routine. She says “You see her, she is gorgeous” - 00:21–00:26 00:21–00:26 The creator encourages viewers to try her recipe for an instant mood lift by shopping for these products today. This prompts viewers to take action and make a purchase.