How Selkirk Sport - We are Pickleball Advertises on Meta

# Ad summary This ad features a pickleball athlete holding a Selkirk PROJECT BOOMSTIK paddle. The ad highlights the paddle's design and implies high performance through the athlete's endorsement. # Brand positioning Selkirk is presented as a high-performance brand in the pickleball equipment market. The brand is positioned for serious players who value advanced technology and design in their equipment. The brand aligns with a competitive and athletic lifestyle, emphasizing innovation and quality. Selkirk aims to occupy the space of a premium, cutting-edge brand that enhances player performance. # Product The product is the Selkirk PROJECT BOOMSTIK pickleball paddle. It is designed for high performance and features a sleek, modern design with red and black accents. The paddle has a black handle and a textured surface. The paddle is held by a pickleball athlete, implying it is intended for competitive or serious recreational players. The ad emphasizes the paddle's design and association with a professional athlete, suggesting it offers superior performance and quality. # Visual style The ad has a highly polished, studio-shot production quality. It features a dramatic lighting effect with a dark red gradient background, creating a sense of intensity and focus. The typography is modern and bold, and the image treatment includes sharp focus and color grading to enhance the product's visual appeal. The overall style is designed to be eye-catching and professional, suitable for in-feed placement. # Hooks Headline: PROJECT BOOMSTIK # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - BOOMSTIK+ # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present throughout the image, showcasing the product and its association with a professional athlete to convey quality and performance. # Storyline - The ad opens with a shot of the PROJECT BOOMSTIK logo, immediately establishing the product and brand. This is from the brand's perspective, setting the stage for what's being advertised. - Next, the ad features a pickleball athlete holding the PROJECT BOOMSTIK paddle. This is from the brand's perspective, showcasing the product in use and associating it with a skilled player. - The athlete's confident pose and the paddle's prominent display suggest high performance and quality. This is from the brand's perspective, reinforcing the product's value and appeal to serious players.

# Ad summary This ad showcases the JOOLA Vision paddle, highlighting its use by professional pickleball players. The ad features quick cuts of gameplay and close-ups of the paddle, emphasizing its design and performance. # Brand positioning JOOLA is presented as a high-performance brand in the pickleball space, associated with professional athletes and competitive play. The brand aims to occupy the space of quality and innovation, aligning with a lifestyle of athletic excellence and competitive spirit. The brand positioning is functional, focusing on performance and design, and it ignores category norms by focusing on professional use rather than recreational play. # Product The JOOLA Vision paddle is a pickleball paddle designed for professional and competitive players. The ad highlights its sleek design, featuring a black and white color scheme with the JOOLA logo prominently displayed. The paddle is shown in action during fast-paced pickleball matches, emphasizing its performance and suitability for high-level play. The ad conveys that this product is worth trying or buying for players who are serious about improving their game and competing at a professional level. # Visual style The ad has a polished, commercial aesthetic with quick cuts and dynamic camera movements. The production quality is high-end, supporting the intended tone of professional sports and athletic excellence. The pacing is fast, with numerous cuts per minute, creating an energetic and engaging viewing experience. The audio-visual sync is well-coordinated, with cuts timed to the rhythm of the gameplay. # Hooks Visual: 00:00–00:02: Two women in athletic wear (navy tops and white skirts) stand on a green pickleball court, high-fiving with their paddles. The background shows a red wall with white text and logos, indicating a professional tournament setting. The camera is stationary, capturing the full scene from a medium distance. The lighting is bright and natural, highlighting the outdoor setting. / 00:02–00:03: A woman's hand holds a JOOLA Vision pickleball paddle. The paddle is black and white with the JOOLA logo prominently displayed. The background is blurred, focusing attention on the paddle. The camera is stationary, providing a close-up view of the product. The lighting is bright and even, highlighting the paddle's design. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its use in professional pickleball. # Storyline - 00:00–00:02 00:00–00:02: Two women high-five with pickleball paddles after a match. The message is to show camaraderie and sportsmanship in pickleball. The perspective is from an external observer, capturing the moment of connection between the players. The tone is positive and celebratory, highlighting the social aspect of the sport. - 00:02–00:04 00:02–00:04: A close-up shot of a woman holding the JOOLA Vision paddle. The message is to showcase the paddle's design and branding. The perspective is from an external observer, focusing on the product itself. The tone is neutral and informative, highlighting the paddle's features. - 00:04–00:06 00:04–00:06: Quick cuts of pickleball gameplay, showing players hitting the ball with the JOOLA Vision paddle. The message is to demonstrate the paddle's performance in action. The perspective is from an external observer, capturing the fast-paced nature of the sport. The tone is energetic and dynamic, emphasizing the paddle's suitability for competitive play. - 00:06–00:08 00:06–00:08: A close-up shot of the JOOLA Vision paddle being used during a match. The message is to highlight the paddle's precision and control. The perspective is from an external observer, focusing on the product's functionality. The tone is focused and intense, emphasizing the paddle's role in high-level play. - 00:08–00:10 00:08–00:10: More quick cuts of pickleball gameplay, showing players moving and hitting the ball with the JOOLA Vision paddle. The message is to reinforce the paddle's performance and suitability for competitive play. The perspective is from an external observer, capturing the dynamic nature of the sport. The tone is energetic and engaging, emphasizing the paddle's role in the game.

# Ad summary This ad showcases the features of the Selkirk Courtstrike 2.0 pickleball shoes, including upgraded rubber outsole, extra wear-resistant protection, multilayer cushioning system, and sole warranty. # Brand positioning Selkirk is presented as a performance-driven brand in the pickleball market, evidenced through its technologically advanced footwear. The focus on innovative features, durable design, and sole warranty aims to provide pickleball players with high-quality gear that enhances performance and longevity. The brand aims to position itself as a go-to choice for athletes who demand excellence and reliability. # Product The featured product is the Courtstrike 2.0 Pickleball Footwear by Selkirk. These shoes feature a new upgraded rubber outsole for enhanced grip and durability, extra wear-resistant protection to withstand intense play, and a multilayer cushioning system for comfort and support. The shoes are backed by a 6-month sole warranty, addressing concerns about wear and tear. The Courtstrike 2.0 is designed for pickleball players looking for footwear that enhances their performance and provides long-lasting reliability. # Visual style The ad has a clean and polished aesthetic with a focus on product details. The editing style involves quick cuts and smooth transitions to maintain a dynamic pace. The production quality is high-end, using studio lighting and clear product shots to highlight the shoe's features. The color palette is consistent, using a pale teal background that complements the white and teal shoe. The pacing is fast, with cuts timed to the upbeat music, enhancing the ad's energy and visual appeal. # Hooks Text overlay: NEW! / UPGRADED / RUBBER / OUTSOLE Visual: 00:00–00:02: The camera focuses on the soles of two white and teal Selkirk Courtstrike 2.0 shoes against a pale teal background. The camera zooms in to show the Selkirk logo imprinted on the sole. / 00:02–00:03: The camera shows a close-up of the heel of the shoe. A text overlay appears on the screen, stating "NEW! UPGRADED RUBBER OUTSOLE." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of pickleball players who experience rapid wear and tear on their shoes, particularly on the soles. # Value propositions - The upgraded rubber outsole provides enhanced grip and durability, ensuring players can perform their best without worrying about wear and tear. - The multilayer cushioning system offers superior comfort and support, reducing fatigue and allowing players to stay on the court longer. - The 6-month sole warranty provides peace of mind, assuring customers of the product's quality and durability. # Benefits - Enhanced grip - Durability - Comfort - Support - Reliability # Features - Upgraded rubber outsole - Extra wear-resistant protection - Multilayer cushioning system - 6-month sole warranty # Call to action Available now selkirk.com # Point of view - Brand 100% – The ad is told from the brand's perspective, highlighting product features and benefits through visuals and text overlays. # Storyline - 00:00–00:02 The ad opens with a close-up showcasing the sole of the shoe and the brand’s name. This is intended to highlight a key product detail upfront. - 00:02–00:03 The ad then introduces the upgraded rubber outsole feature. The message here is to convey that this new shoe has improved grip and durability. - 00:03–00:06 Following this, the camera focuses on various angles of the shoe. This reinforces the design and construction of the Courtstrike 2.0. - 00:06–00:07 Next, the ad highlights the extra wear-resistant protection. The intention is to reassure players that the shoe is built to last through intense play. - 00:07–00:09 Following this, the camera focuses on various angles of the shoe. This reinforces the design and construction of the Courtstrike 2.0. - 00:09–00:14 The ad shows an exploded view of the shoe. This conveys the intricate multilayer cushioning system and offers a clear view of the design and construction. - 00:14–00:16 The ad presents a 6-month sole warranty. This alleviates concerns about sole durability. - 00:16–00:19 The ad concludes by displaying the product name and availability. This reinforces the product identity and purchase information.

# Ad summary This ad features a tennis player holding a Project Boomstik paddle. The ad includes a quote about the paddle's pop, power, and control. # Brand positioning Project Boomstik is presented as a high-performance brand for serious tennis players. The brand emphasizes quality and offers a limited lifetime warranty, suggesting a commitment to durability and customer satisfaction. The brand aims to occupy the space of a premium, reliable choice for players who value power and control in their equipment. # Product The product is a tennis paddle designed for enhanced pop, power, and control. The ad highlights a testimonial praising these features, suggesting the paddle is for players seeking to improve their game. A limited lifetime warranty is mentioned, addressing potential purchase barriers by assuring the product's longevity and quality. The paddle is shown being held by a tennis player in action, implying it is suitable for competitive play. # Visual style The ad has a studio-shot, highly polished look with a focus on the product and the athlete. The red lighting creates a dramatic effect, and the typography is clean and modern. The overall style is designed to convey professionalism and high performance. # Hooks Headline: "BEST PADDLE OF ALL TIME! THE POP POWER CONTROL IS SUPERB. 100000/10" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing a high-quality, reliable tennis paddle that enhances performance. The quote highlights the paddle's key features: pop, power, and control. # Value propositions - The paddle offers superior pop, power, and control, as highlighted by the customer testimonial. - The limited lifetime warranty provides assurance of the product's durability and quality. # Benefits - Enhanced performance - Long-lasting quality # Features - Pop - Power - Control - Limited Lifetime Warranty # Call to action None used. # Social proof - "BEST PADDLE OF ALL TIME! THE POP POWER CONTROL IS SUPERB. 100000/10" # Point of view - Customer: The quote about the paddle's performance is from the customer's point of view, as it is a testimonial about their experience with the product. - Brand: The brand name and limited lifetime warranty are from the brand's point of view, as they are promoting their product and its benefits. # Storyline - The ad opens with a tennis player in action, setting the stage for a product focused on performance. This is from the brand's perspective, aiming to immediately capture the attention of tennis enthusiasts. - A quote highlights the paddle's key features: pop, power, and control. This is presented from the customer's perspective, providing social proof and emphasizing the product's benefits. - The inclusion of a limited lifetime warranty reinforces the product's quality and the brand's commitment. This is from the brand's perspective, building trust and addressing potential purchase concerns.

# Ad summary This ad features a pickleball player holding a Project Boomstik paddle. The headline is a quote from the player stating that the paddle scares her opponents. The ad also highlights the limited lifetime warranty. # Brand positioning Project Boomstik is presented as a high-performance brand for serious pickleball players. The brand aims to occupy the space of a premium, competition-level product. The brand aligns with values of performance, quality, and confidence. The brand pushes against the norm of standard pickleball equipment by offering advanced technology and a lifetime warranty, suggesting a commitment to durability and customer satisfaction. The brand positioning is both functional, emphasizing performance, and emotional, instilling confidence in players. # Product The product is a Project Boomstik pickleball paddle, designed for competitive play. The paddle features a sleek, modern design with visible branding. The ad highlights a limited lifetime warranty, addressing potential purchase barriers related to product durability and longevity. The paddle is shown being held by a player in a competitive setting, implying it is for serious players looking to improve their game. The ad aims to convey that this paddle is worth buying because it gives players a competitive edge and is backed by a lifetime warranty. # Visual style The ad has a high-contrast, studio-shot aesthetic with a focus on the central figure and product. The visual motifs include bold typography and a dramatic lighting effect. The image treatment involves color grading to enhance the red tones and create a sense of intensity. The typography is large and bold, designed to grab attention. The style is disruptive, aiming to stand out in a feed with its striking visuals and confident messaging. # Hooks Headline: "THIS PADDLE SCARES MY OPPONENTS" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of players wanting a competitive edge and confidence in their equipment. The quote "THIS PADDLE SCARES MY OPPONENTS" signals the frustration of not having the right equipment to dominate the game. # Value propositions - The paddle gives you a competitive edge, as stated by the customer: "THIS PADDLE SCARES MY OPPONENTS" - The limited lifetime warranty assures the customer of the product's quality and durability. # Benefits - Scare your opponents # Features - LIMITED LIFETIME WARRANTY # Call to action None used. # Social proof - "THIS PADDLE SCARES MY OPPONENTS" – Pickleball Player # Point of view - Customer: The quote "THIS PADDLE SCARES MY OPPONENTS" is from the customer's point of view, sharing their experience and confidence in the product. - Brand: The "LIMITED LIFETIME WARRANTY" text is from the brand's point of view, emphasizing their commitment to customer satisfaction and product reliability. # Storyline - The ad opens with a quote from a pickleball player stating, "THIS PADDLE SCARES MY OPPONENTS," which is intended to immediately grab attention and position the paddle as a competitive advantage. The story is being told from the customer's perspective, sharing their experience and confidence in the product. - The ad highlights the "LIMITED LIFETIME WARRANTY," which is intended to build trust and reduce purchase hesitation by assuring the customer of the product's quality and durability. The brand is telling this part of the story, emphasizing their commitment to customer satisfaction and product reliability. - The ad concludes with a visual of the player holding the paddle on a pickleball court, reinforcing the product's use in a competitive setting and its association with skilled players. The story is being told from the brand's perspective, showcasing the product in action and its intended user base.

# Ad summary This ad features a close-up of the Project Boomstik paddle with a five-star review. The ad emphasizes the paddle's high quality and suggests it is difficult to surpass. # Brand positioning Selkirk Labs is presented as a brand that creates high-quality, top-of-the-line pickleball paddles. The brand positions itself as a leader in the market, offering products that are considered the "best" and difficult to surpass, appealing to players who seek premium equipment. # Product The product featured is the Project Boomstik pickleball paddle by Selkirk Labs. It is presented as a top-tier paddle, earning a five-star review and described as the "BEST PADDLE ON THE MARKET!" The ad highlights its superior quality, suggesting it sets a high standard that is "GONNA BE HARD TO TOP." # Visual style The ad has a polished, studio-shot production quality. The visual motif is a close-up product showcase with overlaid text and review elements. The image treatment includes background blurring and color grading to focus attention on the paddle. The typography is large and bold, enhancing scannability in the feed. # Hooks Headline: "BEST PADDLE ON THE MARKET! # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The Project Boomstik paddle is the best on the market # Benefits - Top performance - Superior quality # Features - High-quality pickleball paddle # Call to action None used. # Social proof - "BEST PADDLE ON THE MARKET!" # Point of view - Brand: The brand's POV is present in the product showcase, emphasizing the paddle's design and features. # Storyline - The ad opens with a close-up of the Project Boomstik paddle, immediately drawing attention to the product. This is intended to showcase the paddle's design and features from the brand's perspective. - A glowing review is presented, stating that it's the "BEST PADDLE ON THE MARKET!" This is included to build trust and credibility by sharing a positive customer experience from the customer's perspective. - The ad concludes by emphasizing the paddle's high quality, stating that it's "GONNA BE HARD TO TOP THIS PADDLE!" This reinforces the product's superiority and encourages viewers to consider it as a top choice from the brand's perspective.

# Ad summary This ad features a testimonial from Rafa Lenhard about the power of the BOOMSTIK paddle. # Brand positioning The brand, BOOMSTIK, is presented as a high-performance sports equipment provider, specifically for pickleball. The brand aims to occupy the space of power and performance in the consumer's mind, as highlighted by the testimonial about the paddle's power. The brand aligns with a lifestyle of athleticism and competitive sports, pushing against the norm of standard pickleball equipment by emphasizing power and performance. The brand positioning is functional, focusing on the performance aspect of the product. # Product The product being advertised is the BOOMSTIK pickleball paddle. It is designed for pickleball players looking for power in their game. The paddle is held by a male athlete, suggesting it is for serious players. The USP is its power, as highlighted in the testimonial: "THE POWER ON THIS THING IS CRAZY!" The ad addresses the purchase barrier of whether the paddle can truly enhance performance by showcasing a testimonial from an athlete, Rafa Lenhard. # Visual style The ad has a polished, studio-shot production quality with a focus on the athlete and the product. The visual motif is a clean, modern design with a gradient background. The image treatment includes color grading to enhance the red accents and create a dynamic feel. The typography is large and bold, ensuring scannability in the feed. The style contrasts with typical user-generated content, aiming to capture attention with its high-quality visuals. # Hooks Headline: "THE POWER ON THIS THING IS CRAZY!" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of pickleball players seeking more power in their game. "THE POWER ON THIS THING IS CRAZY!" # Value propositions - The power of the BOOMSTIK paddle, as highlighted by Rafa Lenhard, provides enhanced performance for pickleball players. # Benefits - Enhanced performance # Features - Power # Call to action None used. # Social proof - "THE POWER ON THIS THING IS CRAZY!" -RAFA LENHARD # Point of view - Brand: The brand is presented through the product display and logos, aiming to establish its identity and association with high-performance pickleball equipment. - External source: The testimonial from Rafa Lenhard provides an external endorsement of the product's power, adding credibility and social proof. # Storyline - The ad opens with a shot of a male athlete holding a BOOMSTIK pickleball paddle. This is intended to showcase the product in use and establish a connection with the target audience of pickleball players. The perspective is from the brand, introducing the product and its association with athleticism. - The ad then presents a quote from Rafa Lenhard, a testimonial about the power of the BOOMSTIK paddle. This is included to build trust and credibility by showing that an athlete endorses the product. The perspective is from an external source, providing social proof of the paddle's performance. - The ad concludes with the brand logos of LABS and ELKIRK. This is intended to reinforce brand recognition and association with quality sports equipment. The perspective is from the brand, solidifying its identity and partnerships.

# Ad summary This ad features a testimonial about the Project Boomstik paddle. The ad highlights the paddle's large sweet spot and implies that it is easy to use. # Brand positioning Project Boomstik is presented as a brand focused on performance and innovation in the pickleball equipment market. The brand is positioned as a provider of high-quality paddles designed to enhance the player's experience and improve their game. The ad emphasizes the advanced design and superior performance of the Boomstik paddle, suggesting that the brand is committed to pushing the boundaries of what's possible in pickleball technology. The brand aims to occupy a space in the consumer's mind as a leader in pickleball innovation, offering products that deliver tangible benefits and a competitive edge. # Product The Project Boomstik paddle is a pickleball paddle designed to provide players with an exceptionally large sweet spot. The ad highlights that "THE SWEET SPOT IS GIGANTIC," implying that the paddle is more forgiving and easier to use than other paddles on the market. The paddle features a black and red design with the brand name "SELKIRK" visible on the paddle face. The paddle is held by a person, suggesting it is ready for use. The ad addresses the common purchase barrier of finding a paddle that offers consistent performance across the paddle face by emphasizing the paddle's large sweet spot. # Visual style The ad has a clean and modern visual style with a focus on the product. The production quality appears to be high, with professional lighting and composition. The visual motifs include a testimonial quote, star ratings, and clear product placement. The image treatment includes a gradient background and sharp focus on the paddle. The typography is large and bold, making it easy to read. The overall style is designed to be eye-catching and informative, highlighting the key features of the product. # Hooks Headline: "THE SWEET SPOT IS GIGANTIC IT'S DIFFICULT TO FIND A BAD SPOT ON THE PADDLE" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of inconsistent performance across the paddle face, which can lead to mishits and frustration for players. # Value propositions - The paddle's large sweet spot makes it easier to hit the ball consistently and accurately. # Benefits - It's difficult to find a bad spot on the paddle # Features - GIGANTIC sweet spot # Call to action None used. # Social proof - "THE SWEET SPOT IS GIGANTIC IT'S DIFFICULT TO FIND A BAD SPOT ON THE PADDLE" # Point of view - Brand: The brand is presenting the product and its features, as seen through the product display and logo placement. # Storyline - The ad begins with a visual of the Project Boomstik paddle being held by a person, immediately showcasing the product. This is included to capture the viewer's attention and introduce the product being advertised from the brand's perspective. - The ad then presents a quote stating, "THE SWEET SPOT IS GIGANTIC IT'S DIFFICULT TO FIND A BAD SPOT ON THE PADDLE." This is included to highlight a key feature and benefit of the paddle from a customer's perspective. - The ad concludes with the brand's logo, reinforcing brand recognition and association with the product from the brand's perspective.

# Ad summary This ad compares the Project Boomstik pickleball paddle to a comparable Gen 3 paddle, highlighting the Boomstik's advantages in exit velocity, reaction time, sweet spot, and balance. # Brand positioning Project Boomstik is presented as a brand focused on delivering superior performance in pickleball paddles. The brand positions itself as an innovator, outperforming comparable Gen 3 paddles in key performance metrics. The brand emphasizes functional benefits such as increased exit velocity, reduced reaction time for opponents, and optimized sweet spot and balance, appealing to players who prioritize performance and competitive edge. # Product The Project Boomstik pickleball paddle is advertised as a high-performance paddle designed to outperform comparable Gen 3 paddles. It is presented as providing 12% more exit velocity on shots and giving opponents 10% less time to react. The paddle is weighted for maximum sweet spot and balance right from the box. The ad addresses the purchase barrier of core crush by implying that the Boomstik does not have this issue, unlike its competitors. # Visual style The ad features a clean, modern design with a focus on product comparison. The production quality is high, with sharp product photography and clear visual elements. The grid layout and color-coded checkmarks and X marks create a visually organized and easily scannable presentation. The typography is bold and legible, enhancing the ad's clarity and impact. # Hooks Headline: PROJECT BOOMSTIK VS COMPARABLE GEN 3 PADDLE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential issue of "CORE CRUSH" in comparable paddles, implying that the Project Boomstik paddle does not suffer from this problem. This is signaled by the red X next to "CORE CRUSH" for the comparable paddle and the green checkmark for the Project Boomstik. # Value propositions - Increased exit velocity for more powerful shots - Reduced reaction time for opponents, giving you a competitive edge - Optimized sweet spot and balance for improved performance right out of the box # Benefits - 12% MORE EXIT VELOCITY ON YOUR SHOTS - GIVES YOUR OPPONENT 10% LESS TIME TO REACT - WEIGHTED FOR MAXIMUM SWEET SPOT AND BALANCE RIGHT FROM THE BOX # Features - 12% MORE EXIT VELOCITY ON YOUR SHOTS - GIVES YOUR OPPONENT 10% LESS TIME TO REACT - WEIGHTED FOR MAXIMUM SWEET SPOT AND BALANCE RIGHT FROM THE BOX # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the features and benefits of the Project Boomstik paddle compared to a competitor. # Storyline - The ad begins by introducing the Project Boomstik paddle and framing it against a "comparable Gen 3 paddle," immediately setting up a comparison. The intention is to position the Boomstik as superior from the outset, told from the brand's perspective. - The ad then lists specific performance advantages of the Boomstik, such as "12% more exit velocity on your shots" and "Gives your opponent 10% less time to react." These points are presented as objective benefits, reinforcing the brand's claim of superior performance, told from the brand's perspective. - The ad uses a visual grid to compare features, with green checkmarks indicating advantages of the Boomstik and red X marks indicating disadvantages. This reinforces the message of the Boomstik's superiority in key areas, told from the brand's perspective. - The ad concludes by highlighting the Boomstik's optimized weighting for maximum sweet spot and balance, emphasizing its ready-to-use performance benefits. This final point aims to solidify the perception of the Boomstik as a high-performance, out-of-the-box solution, told from the brand's perspective.

# Ad summary This ad features a close-up shot of a person holding a Selkirk Project Boomstik paddle. The ad uses minimal text, highlighting the product name and encouraging immediate purchase or flexible payment options. # Brand positioning Selkirk is presented as a performance-focused brand in the pickleball equipment market. The brand is positioned as innovative and high-quality, catering to players who are serious about their game and seek advanced equipment. The brand aligns with a lifestyle of active sports and competitive play, emphasizing cutting-edge technology and design. Selkirk pushes against the norms of standard sports equipment by focusing on advanced materials and construction, aiming to provide a competitive edge. The brand positioning is both functional, highlighting performance, and emotional, appealing to the player's desire for improvement and success. # Product The featured product is the Selkirk Project Boomstik pickleball paddle. It is designed for performance and precision, catering to serious pickleball players. The paddle features a black face with red graphic elements, and the brand name 'Selkirk' is visible on the edge. The paddle's design includes advanced materials and construction techniques aimed at enhancing the player's game. The ad addresses the purchase barrier by offering flexible payment options, allowing customers to 'Pay Later.' The paddle is presented as a high-quality, technologically advanced piece of equipment worth trying for players looking to improve their performance. # Visual style The ad has a high-quality, studio-shot production style with a focus on the product. The visual motif is a close-up shot that emphasizes the paddle's design and features. The image treatment includes background blurring to keep the focus on the product. The typography is large and bold, making it easily scannable. The style is designed to be native to in-feed placements, capturing attention with a clear product focus and minimal distractions. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential financial barrier to purchasing a high-quality pickleball paddle by offering a 'PAY LATER' option, making it more accessible to a wider range of customers. # Value propositions - Immediate access to a high-performance pickleball paddle with flexible payment options. # Benefits - Play now - Pay later # Features - Project Boomstik paddle # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and encouraging purchase through direct calls to action and flexible payment options. # Storyline - The ad opens with a close-up of the Selkirk Project Boomstik paddle being held by a person, immediately drawing attention to the product. This is from the brand's perspective, showcasing the paddle's design and features to highlight its quality and appeal. - The text 'PLAY NOW' appears near the top of the paddle, encouraging immediate action and purchase. This is from the brand's perspective, urging the viewer to buy the product and start using it right away. - The text 'PAY LATER' appears near the bottom of the paddle, offering a flexible payment option to address potential purchase barriers. This is from the brand's perspective, making the product more accessible by providing an alternative payment method.

# Ad summary This ad for Project Boomstik features a woman in athletic wear hitting a pickleball with a Boomstik paddle. The ad highlights the paddle's explosive power and limited lifetime warranty. # Brand positioning Project Boomstik is presented as a high-performance brand focused on delivering power and quality in pickleball equipment. The brand emphasizes innovation and advanced technology, as suggested by the "LABS" branding at the bottom of the ad. The limited lifetime warranty signals a commitment to durability and customer satisfaction, positioning the brand as a reliable choice for serious players. The brand aims to occupy the space of premium, high-performance sports equipment, aligning with a lifestyle of athletic excellence and dedication to the sport. # Product The featured product is the Project Boomstik pickleball paddle, designed for players seeking explosive power. The paddle has a black face with red accents and the brand's logo. The ad highlights the paddle's limited lifetime warranty, addressing potential purchase barriers related to durability and long-term value. The paddle is shown in use by a female athlete, suggesting it is suitable for competitive play and players of all genders. The ad focuses on conveying the paddle's ability to enhance performance and provide a competitive edge. # Visual style The ad has a high-production quality with a focus on action and performance. The visual motifs include a dynamic action shot, bold typography, and a dark, gradient background. The image treatment includes color grading to enhance the red accents and create a sense of energy. The overall style is designed to be eye-catching and convey a sense of power and quality. # Hooks Headline: "THIS PADDLE IS TRULY EXPLOSIVE" # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The paddle is truly explosive, as stated in the quote, suggesting high performance and power. - The limited lifetime warranty provides long-term value and peace of mind. # Benefits - EXPLOSIVE # Features - LIMITED LIFETIME WARRANTY # Call to action None used. # Social proof - "THIS PADDLE IS TRULY EXPLOSIVE" # Point of view - Customer: The quote at the top of the ad, "THIS PADDLE IS TRULY EXPLOSIVE," represents the customer's experience and endorsement of the product's performance. - Brand: The "LIMITED LIFETIME WARRANTY" text and the "LABS" branding at the bottom of the ad represent the brand's promise of quality and innovation. # Storyline - The ad opens with a quote, "THIS PADDLE IS TRULY EXPLOSIVE," immediately conveying the paddle's key benefit from a customer's perspective. This is designed to grab attention and highlight the product's performance capabilities. - The ad then highlights the "LIMITED LIFETIME WARRANTY," reinforcing the product's quality and the brand's commitment to customer satisfaction from the brand's perspective. This builds trust and reduces purchase risk. - The visual shows a woman in athletic wear hitting a pickleball with the Boomstik paddle, demonstrating the product in action from an observer's perspective. This provides context and showcases the paddle's use in a dynamic setting.

# Ad summary This ad for the Selkirk Project BOOMSTIK pickleball paddle uses a close-up product shot and a simple offer to drive conversions. # Brand positioning Selkirk is presented as a premium brand in the pickleball space, focused on innovation and performance. The ad emphasizes the advanced technology and design of the Project BOOMSTIK paddle, positioning it as a high-end product for serious players. The brand aligns with a lifestyle of athletic excellence and competitive edge, pushing against the norms of standard pickleball equipment by offering cutting-edge technology and design. # Product The featured product is the Selkirk Project BOOMSTIK pickleball paddle. It is designed for pickleball players looking for advanced technology and performance. The paddle features a sleek, modern design with a black face, white edge guard, and a white handle wrapped with grip tape. The handle also features a red band near the paddle face. The paddle's unique selling points are implied through its association with the 'Project BOOMSTIK' name, suggesting power and innovation. The ad addresses the purchase barrier of cost by offering a 'PAY LATER' option, making the premium product more accessible. # Visual style The ad features a highly polished, studio-shot image with a focus on product presentation. The visual motifs include a gradient background and sine wave design elements. The image treatment involves color grading to enhance the red and black tones, creating a sleek and modern aesthetic. The typography is large and bold, ensuring high scannability. The style contrasts with platform-native content, aiming to capture attention through high-design visuals. # Hooks Headline: PLAY NOW # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the potential financial barrier to purchasing a high-end pickleball paddle. The 'PAY LATER' option directly counters this concern. # Value propositions - Immediate access to a premium pickleball paddle with flexible payment options. # Benefits - Play now - Pay later # Features - Project BOOMSTIK # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and encouraging immediate purchase with a flexible payment option. # Storyline - The ad opens with a close-up shot of the Selkirk Project BOOMSTIK paddle, immediately drawing attention to the product's design and features. This is from the brand's perspective, aiming to showcase the paddle's aesthetic appeal and technological advancements. - The text 'PLAY NOW' is prominently displayed, encouraging immediate action and highlighting the excitement of using the product. This is from the brand's perspective, urging the viewer to engage with the product without delay. - The text 'PAY LATER' is presented as an offer, addressing potential cost concerns and making the paddle more accessible. This is from the brand's perspective, providing a financial incentive to purchase the product.

# Ad summary This ad promotes Project BOOMSTIK pickleball paddles by Selkirk, highlighting the option to 'Play Now' and 'Pay Later'. The ad features a close-up of two paddles against a red background. # Brand positioning Selkirk is presented as a high-performance brand in the pickleball equipment market, specifically through its Project BOOMSTIK line. The brand emphasizes innovation and quality, positioning itself for players who seek advanced technology and design in their equipment. The ad's sleek visuals and focus on performance suggest a brand that caters to serious players looking for a competitive edge. # Product The featured product is the Project BOOMSTIK pickleball paddle by Selkirk. The paddle has a black face with red graphic elements, a white edge guard, and a white grip. The grip is wrapped and features the Selkirk logo. The paddle is designed for high performance, as suggested by the 'LABS' designation and the overall sleek, modern design. The ad highlights the option to 'Play Now' and 'Pay Later', addressing the potential purchase barrier of upfront cost. # Visual style The ad features a clean, modern visual style with a focus on product presentation. The production quality is high, with studio-style lighting and sharp focus. The color palette is limited to black, red, and white, creating a bold and visually striking image. The typography is clean and legible, complementing the overall aesthetic. # Hooks Headline: PLAY NOW # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential financial barrier of purchasing a high-end pickleball paddle by offering a 'Pay Later' option, making it more accessible to a wider range of customers. # Value propositions - The ability to acquire and use the Project BOOMSTIK pickleball paddle immediately, with the flexibility to pay for it over time. # Benefits - Play Now - Pay Later # Features - Project BOOMSTIK pickleball paddle # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the product and its features from the brand's perspective, aiming to promote and sell the Project BOOMSTIK pickleball paddles. # Storyline - The ad opens with a close-up shot of two Project BOOMSTIK pickleball paddles, immediately drawing the viewer's attention to the product. This is from the brand's perspective, showcasing the product's design and features. - The text overlay 'Play Now' and 'Pay Later' is introduced, presenting a value proposition to the customer. This is from the brand's perspective, encouraging immediate engagement with the product while addressing potential financial concerns.

# Ad summary This ad compares the Project Boomstik pickleball paddle to a comparable Gen 3 paddle, highlighting the Boomstik's advantages in exit velocity, reaction time, and sweet spot balance. # Brand positioning Project Boomstik is presented as a performance-focused brand in the pickleball equipment market. The brand positions itself as superior to comparable Gen 3 paddles by highlighting specific performance advantages. The brand aims to appeal to players who prioritize enhanced shot velocity, faster reaction times, and optimal balance in their equipment, suggesting a focus on competitive play and performance improvement. # Product The Project Boomstik pickleball paddle is presented as a high-performance paddle designed to outperform comparable Gen 3 paddles. The ad highlights that the Boomstik offers 12% more exit velocity on shots, gives opponents 10% less time to react, and is weighted for maximum sweet spot and balance right from the box. The ad also implies that the comparable Gen 3 paddle suffers from 'core crush,' a problem that the Boomstik avoids. These features suggest the paddle is for players seeking a competitive edge through enhanced power, responsiveness, and consistent performance. # Visual style The ad has a clean and modern visual style with a focus on clear presentation of information. The use of a gradient background and simple graphics gives the ad a professional look. The comparison table is designed to be easily scannable, with clear visual cues (checkmarks and crosses) to highlight the key differences between the two paddles. # Hooks Headline: PROJECT BOOMSTIK® VS COMPARABLE GEN 3 PADDLE # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that comparable Gen 3 paddles suffer from 'core crush,' suggesting a lack of durability and potential performance issues. # Value propositions - The Project Boomstik paddle provides a competitive edge with increased exit velocity and faster reaction times, enhancing overall performance. - The Project Boomstik paddle offers superior balance and a larger sweet spot, ensuring consistent and accurate shots right from the box. # Benefits - More exit velocity on your shots - Gives your opponent less time to react - Maximum sweet spot and balance right from the box # Features - 12% MORE EXIT VELOCITY ON YOUR SHOTS - GIVES YOUR OPPONENT 10% LESS TIME TO REACT - WEIGHTED FOR MAXIMUM SWEET SPOT AND BALANCE RIGHT FROM THE BOX # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the Project Boomstik paddle and highlighting its advantages over a comparable Gen 3 paddle. # Storyline - The ad opens by introducing the Project Boomstik paddle and positioning it against a 'comparable Gen 3 paddle,' immediately setting up a comparison framework. This is intended to grab the viewer's attention by suggesting a clear performance advantage. The brand is telling the viewer that this ad will show how their product is better than the competition. - The ad then presents a table comparing specific features of the Boomstik versus the Gen 3 paddle, using checkmarks and crosses to visually indicate which paddle excels in each category. This is intended to provide a clear and concise overview of the Boomstik's advantages. The brand is telling the viewer that their product has superior features. - The ad highlights the Boomstik's advantages in exit velocity, reaction time, and sweet spot balance, while also pointing out the Gen 3 paddle's 'core crush' issue. This is intended to reinforce the Boomstik's superior performance and address potential concerns about paddle durability. The brand is telling the viewer that their product is better in key performance areas and avoids common issues.

# Ad summary This ad features a close-up shot of the Selkirk Project Boomstik pickleball paddle, highlighting a customer testimonial praising its power and control. # Brand positioning Selkirk is presented as a high-performance brand in the pickleball equipment market, specifically through its LABS division, which suggests innovation and advanced technology. The brand aims to occupy the space of a premium, performance-enhancing equipment provider, as evidenced by the focus on power and control in the product description and testimonial. Selkirk aligns with a lifestyle of competitive sports and continuous improvement, targeting players who are serious about enhancing their game. The brand pushes against the norm of generic sports equipment by emphasizing specific technological advancements and player-centric design. # Product The featured product is the Selkirk Project Boomstik pickleball paddle, designed to enhance a player's power and control. The paddle is presented as a game-improving tool, as highlighted in the testimonial. The ad emphasizes the paddle's ability to provide both power and control in the same paddle, addressing the common challenge of balancing these two aspects in pickleball equipment. The product is for pickleball players looking to improve their game, particularly those who value both power and precision. The ad aims to convince viewers that this paddle is worth trying because it can lead to noticeable improvements in their performance. # Visual style The ad has a polished, studio-shot production quality with a focus on product presentation. The visual motif is clean and modern, with a simple background that highlights the paddle. The image treatment includes sharp focus and balanced lighting to showcase the product's details. The typography is large and bold, ensuring readability and impact. The style contrasts with platform-native content by being highly produced, which may help it stand out in the feed. # Hooks Headline: "THIS PADDLE IS AMAZING. POWER AND CONTROL IN THE SAME PADDLE. USING THIS PADDLE I IMPROVED MY GAME A LOT" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of pickleball players struggling to find a paddle that offers both power and control, as stated in the testimonial: "POWER AND CONTROL IN THE SAME PADDLE." # Value propositions - Power and control in the same paddle # Benefits - IMPROVED MY GAME A LOT # Features - POWER - CONTROL # Call to action None used. # Social proof - "THIS PADDLE IS AMAZING. POWER AND CONTROL IN THE SAME PADDLE. USING THIS PADDLE I IMPROVED MY GAME A LOT" # Point of view - Brand: The brand's POV is present through the product display and logo, showcasing the paddle and reinforcing brand identity. - Customer: The customer's POV is represented through the testimonial, sharing their positive experience and highlighting the benefits of using the paddle. # Storyline - The ad opens with a close-up of the Selkirk Project Boomstik paddle, immediately drawing attention to the product. This is from the brand's perspective, aiming to showcase the paddle's design and features. - Next, a testimonial is displayed, stating, "THIS PADDLE IS AMAZING. POWER AND CONTROL IN THE SAME PADDLE. USING THIS PADDLE I IMPROVED MY GAME A LOT." This is from the customer's perspective, sharing their positive experience and highlighting the benefits of using the paddle. - The ad concludes with the Selkirk LABS logo, reinforcing the brand's identity and associating the paddle with innovation and quality. This is from the brand's perspective, solidifying its position as a provider of high-performance pickleball equipment.

# Ad summary This ad showcases the Selkirk Labs Project Boomstik pickleball paddle. It highlights the paddle's power and durability, emphasizing that it offers no compromise in performance. The ad features dynamic shots of pickleball players using the paddle, along with text overlays that reinforce its key features and benefits. # Brand positioning Selkirk Labs is presented as an innovative brand in the pickleball equipment market, focused on high-performance and quality. The brand aims to occupy the space of premium, reliable equipment for serious players. It emphasizes a no-compromise approach, suggesting a commitment to excellence and durability. The brand aligns with a competitive, performance-driven lifestyle, pushing against the norm of sacrificing durability for power. The brand positioning is both functional (performance, durability) and emotional (confidence, trust). # Product The Project Boomstik pickleball paddle is presented as a high-performance piece of equipment designed for players who demand both power and durability. The paddle is backed by a limited lifetime warranty, addressing potential purchase barriers related to longevity. The ad highlights that the paddle is trusted by thousands of players, suggesting widespread satisfaction and reliability. The paddle is designed to provide explosive power and relentless durability, offering a no-compromise solution for serious pickleball players. The ad emphasizes the feel of the Boomstik, suggesting an enhanced playing experience. # Visual style The ad has a polished, commercial aesthetic with dynamic shots and quick cuts. The production quality is high-end, with professional lighting and camera work. The visual motifs include the use of red and black colors, futuristic fonts, and action shots of pickleball players. The pacing is fast, with cuts timed to the music beats. The audio-visual sync is well-executed, with text and product actions timed to the music and voiceover. # Hooks Spoken: 00:04-00:08 5, 4, 3, 2, 1 Text overlay: 00:04–00:07 POWER COMES AT THE EXPENSE OF DURABILITY. Visual: 00:04–00:07: The screen remains black with white text that reads "POWER COMES AT THE EXPENSE OF DURABILITY." The red grid pattern is still visible in the background, and the white line continues to move across the top of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common misconception that power comes at the expense of durability in pickleball equipment. "POWER COMES AT THE EXPENSE OF DURABILITY." # Value propositions - The Project Boomstik offers explosive power and relentless durability, providing a no-compromise solution for serious pickleball players. - Backed by a limited lifetime warranty, the Project Boomstik ensures long-term reliability and customer satisfaction. # Benefits - Sets a new standard - No compromise # Features - Explosive power - Relentless durability - Backed by a limited lifetime warranty - Trusted by thousands of players # Call to action None used. # Social proof - "TRUSTED BY THOUSANDS OF PLAYERS" # Point of view - Customer 25% – The customer's POV is communicated through action shots of players using the paddle. - Brand 75% – The brand's POV is communicated through text overlays that highlight product features and benefits. # Storyline - 00:00–00:02 The ad opens with a black screen and white text that reads, "THE COMMON MISCONCEPTION IN PICKLEBALL IS THAT..." - 00:00–00:02 This sets up the premise of challenging a common belief about pickleball equipment. - 00:00–00:02 The perspective is from the brand, introducing a problem they intend to solve. - 00:00–00:02 The tone is informative and slightly provocative. - 00:04–00:07 Building on the previous statement, the text changes to "POWER COMES AT THE EXPENSE OF DURABILITY." - 00:04–00:07 This reinforces the misconception and sets the stage for the product's unique selling proposition. - 00:04–00:07 The perspective remains from the brand, highlighting the trade-off they aim to eliminate. - 00:04–00:07 The tone is assertive and confident. - 00:08–00:10 A man is shown hitting a pickleball with the Project Boomstik paddle. - 00:08–00:10 This visually introduces the product in action, demonstrating its use. - 00:08–00:10 The perspective shifts to a user's view, showcasing the paddle's performance. - 00:08–00:10 The tone is dynamic and energetic. - 00:11–00:15 The text "PROJECT BOOMSTIK™ SETS A NEW STANDARD." appears, followed by a woman hitting a pickleball. - 00:11–00:15 This introduces the product name and reinforces its innovative nature. - 00:11–00:15 The perspective is from the brand, making a bold claim about the product's impact. - 00:11–00:15 The tone is confident and assertive. - 00:12–00:20 The text "EXPLOSIVE POWER." is displayed, followed by "RELENTLESS DURABILITY." and "NO COMPROMISE." - 00:12–00:20 These highlight the key benefits of the paddle, addressing the initial misconception. - 00:12–00:20 The perspective is from the brand, emphasizing the product's unique advantages. - 00:12–00:20 The tone is persuasive and confident. - 00:21–00:25 The text "BACKED BY A LIMITED LIFETIME WARRANTY" and "TRUSTED BY THOUSANDS OF PLAYERS" appear. - 00:21–00:25 This builds trust and credibility by highlighting the warranty and social proof. - 00:21–00:25 The perspective is from the brand, reinforcing the product's reliability and customer satisfaction. - 00:21–00:25 The tone is reassuring and confident. - 00:26–00:31 The ad concludes with the text "FEEL THE BOOM" and the brand's logo and website. - 00:26–00:31 This reinforces the brand identity and provides a call to action. - 00:26–00:31 The perspective is from the brand, leaving a lasting impression and directing viewers to learn more. - 00:26–00:31 The tone is memorable and engaging.

# Ad summary A man shares his experience using the Selkirk Labs Boomstick pickleball paddle. He says that the power on the paddle is insane and that he feels really good on the drops. # Brand positioning Selkirk Labs is presented as a brand that creates high-performance pickleball paddles. The brand is positioned as innovative and focused on providing players with the tools they need to improve their game. The brand aligns with a lifestyle of active recreation and athletic performance. Selkirk Labs pushes against the norm of standard pickleball paddles by offering a product with enhanced power and grittiness. The brand positioning is functional, emphasizing performance and the ability to generate more power and control on the court. # Product The Selkirk Labs Boomstick is a pickleball paddle designed to provide players with enhanced power and control. It is described as a super gritty paddle that allows players to generate more pop on their shots. The paddle is for pickleball players who want to improve their game, particularly those who struggle with generating power on deep shots or executing drop shots effectively. The paddle's USPs include its ability to add power to shots, its grittiness for enhanced control, and its overall design. The ad shows the paddle being used on a pickleball court during a practice session. The ad addresses the purchase barrier of players struggling with power on deep shots by demonstrating how the Boomstick can help them overcome this challenge. # Visual style The ad has a UGC feel, with a casual and authentic tone. The editing style includes quick cuts between the man speaking to the camera and him playing pickleball on the court. The production quality is decent, with clear visuals and audio. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:01: What's up, y'all? Text overlay: 00:00–00:01: WHAT'S UP, Y'ALL? Visual: 00:00–00:02: A man with fair skin, a beard, and a black baseball cap is centered in the frame, speaking directly to the camera. He is wearing a gray t-shirt. The background is a blurry blue. # Funnel stage Consideration # Pain points The ad addresses the frustration of pickleball players who struggle to generate power on deep shots, making it difficult to effectively return the ball and put pressure on their opponents. The man in the ad says, "Normally when I'm pushed back on deep shots, uh, for my practice partners, I kind of have a hard time getting that ball to do some damage again." # Value propositions - The paddle's grittiness enhances control, allowing for more precise shots and spin. - The paddle's power allows players to hit the ball with more force, making it harder for opponents to return. # Benefits - The power on this thing is insane - Ball has a lot of pop to it - Feeling really good on the drops # Features - Super gritty paddle # Call to action None used. # Social proof - "The power on this thing is insane" – Male 1 (Customer) - "I feel like my ball has a lot of pop to it" – Male 1 (Customer) - "I'm feeling really good on the drops too" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who has just used the product. # Storyline - 00:00–00:04 The video begins with a man introducing himself and stating that he has just finished his first practice session with the Boomstick pickleball paddle. - 00:04–00:08 The man expresses his surprise at the power of the paddle, stating that it is insane. - 00:08–00:18 He explains that normally he has a hard time getting the ball to do some damage when he is pushed back on deep shots, but with this paddle, he can take a step back, swing through it, and feel like his ball has a lot of pop to it. - 00:18–00:21 He adds that he is feeling really good on the drops too. - 00:21–00:26 He concludes by saying that it is a really awesome paddle, super gritty, and nice looking. - 00:26–00:31 He thanks Selkirk and says he is excited to transition and do some damage with this thing.

# Ad summary This ad showcases the Selkirk ERA Power paddle, highlighting its design and availability. # Brand positioning Selkirk is presented as a leading brand in pickleball equipment, focusing on innovation and high performance. The brand aims to occupy the space of a premium, technologically advanced provider, aligning with a lifestyle of competitive sports and dedication to the game. Selkirk pushes against the norms of basic, generic sports equipment by emphasizing advanced materials and design, positioning itself as a brand that enhances player performance through superior technology. The brand positioning is both functional, highlighting the performance benefits of its products, and emotional, appealing to players who seek empowerment and a competitive edge. # Product The Selkirk ERA Power paddle is a pickleball paddle designed for enhanced power and performance. It features a sleek, modern design with a black face and teal accents. The paddle has the 'SK' logo prominently displayed, along with 'ERA POWER' branding. The handle is wrapped in white grip tape for comfort and control. The paddle is presented as a high-tech piece of equipment, emphasizing its advanced construction and ability to improve a player's game. The ad addresses the purchase barrier of investing in high-end equipment by showcasing the paddle's superior design and performance benefits. # Visual style The ad has a polished, high-end commercial aesthetic with a focus on dynamic visuals and quick cuts. The editing style is fast-paced, with frequent transitions and zooms to maintain energy. The production quality is high, with clean lighting and sharp focus. The visual motifs include close-ups of the product and active lifestyle shots. The pacing is consistent, with a high number of cuts per minute, timed to the music beats and voiceover lines. # Hooks Text overlay: A NEW ERA / OF POWER Visual: Close-up shot of a hand hitting a pickleball with a paddle. The background is dark and smoky. The Selkirk logo is visible in the center of the frame. The lighting is dramatic, with strong shadows. / Close-up of the Selkirk logo on a black surface. The camera zooms in to emphasize the logo's design. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Enhanced power and improved performance through advanced design and technology. # Benefits - Enhanced power - Improved performance # Features - Sleek, modern design - ERA POWER branding # Call to action SELKIRK.COM # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:02 The ad opens with a close-up of a pickleball being hit, followed by a shot of a person walking, setting an energetic tone and introducing the sport. - 00:02–00:05 The video transitions to a graphic with the text 'A NEW ERA OF POWER,' highlighting the paddle's key feature and positioning it as a game-changer. This is from the brand's perspective, emphasizing innovation and advancement. - 00:05–00:07 Close-up shots of the paddle's design and logo are shown, emphasizing its aesthetic appeal and brand identity. The brand is showcasing the product's unique features and design elements. - 00:07–00:09 The video cuts back to a person walking, maintaining the energetic pace and connecting the product to active use. This reinforces the brand's association with an active lifestyle. - 00:09–00:12 The paddle is shown being placed into a bag, followed by a full product shot against a black background, highlighting its features and design. The brand is showcasing the product in a detailed and appealing manner. - 00:12–00:14 The ad concludes with a graphic stating 'AVAILABLE NOW' and the website 'SELKIRK.COM,' providing a clear call to action and purchase information. This is the brand's direct prompt for viewers to buy the product.

# Ad summary This ad promotes the SLK ERA pickleball paddle, highlighting its power, feel, and durability through testimonials from pickleball players and action shots. # Brand positioning SLK is presented as a brand focused on high-performance pickleball equipment. The brand aims to occupy the space of providing players with paddles that enhance their power and control. The brand aligns with a competitive and active lifestyle, promoting the idea of improving one's game through superior equipment. SLK pushes against the norm of paddles that sacrifice control for power, offering a balance suitable for both professional and amateur players. The brand positioning is both functional (performance, durability) and emotional (confidence, enjoyment). # Product The SLK ERA is a pickleball paddle designed for both professional and amateur players. It is described as having a great amount of pop, providing players with the ability to use their opponent's power against them. The paddle offers great feel on the dinks, allowing for more control during soft shots. It also provides much more power and good grit, making it suitable for all levels of play. The paddle is durable, with no changes observed even after extended use. It suits all levels of play, offering both control and power for dinking and more powerful games. # Visual style The ad has a polished commercial aesthetic with a blend of testimonial-style shots and dynamic action footage. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is high-end, with clear visuals and professional lighting. The pacing is consistent, with cuts timed to the music beats and voiceover lines, creating a cohesive audio-visual experience. # Hooks Spoken: 00:00–00:01: This is the new SLK ERA. Text overlay: 00:00–00:01: THIS IS THE NEW / 00:00–00:01: SLK ERA. Visual: 00:00–00:01: A close-up shot of the SLK ERA pickleball paddle against a plain white background. The paddle is black and white with a geometric design. The camera zooms in slightly to highlight the details of the paddle. Text overlay: "THIS IS THE NEW SLK ERA." # Funnel stage Middle of funnel (Consideration). The ad educates viewers on the features and benefits of the SLK ERA paddle, comparing it to other paddles and showing how it works in action. It persuades with logic and validation through testimonials. # Pain points The ad addresses the pain point of pickleball players needing a paddle that offers both power and control, as well as durability. The ad highlights that some paddles sacrifice control for power, or degrade quickly with use. The quote "Usually you can tell maybe like within a couple days that it's changing" – Female 1 (Customer) signals the frustration of paddles that don't last. # Value propositions - The SLK ERA paddle provides a great amount of pop, allowing players to use their opponent's power against them. - The paddle offers great feel on the dinks, providing more control during soft shots. - The paddle provides much more power and good grit, making it suitable for all levels of play. - The paddle is durable, with no changes observed even after extended use. # Benefits - Great amount of pop - Great feel on the dinks - Much more power - Good grit - Suits all levels of play # Features - Great amount of pop - Great feel on the dinks - Much more power - Good grit - Durable # Call to action AVAILABLE NOW AT SELKIRK.COM # Social proof - "I love the paddle" – Female 1 (Customer) - "This is probably my favorite paddle" – Female 2 (Customer) - "It's got great feel on the dinks" – Female 3 (Customer) - "Much more power and good grit, so I'm absolutely loving it so far" – Female 2 (Customer) - "And it's not uncontrollable power, which is great for both pro and amateur players" – Female 1 (Customer) - "From a durability standpoint, there's been no changes in it as I've been playing with it" – Female 2 (Customer) - "But seriously, like it's lasted really well" – Female 2 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of pickleball players who are customers of the brand, sharing their experiences and opinions on the SLK ERA paddle. # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a close-up shot of the SLK ERA pickleball paddle, introducing it as the new SLK ERA. This sets the stage for the product being showcased and its significance. - 00:01–00:02 00:01–00:02: Female 1 appears, stating, "I love the paddle." This begins the testimonial section, immediately conveying positive sentiment from a user. - 00:02–00:03 00:02–00:03: Female 2 says, "This is probably my favorite paddle." This continues the positive testimonials, reinforcing the product's appeal. - 00:03–00:05 00:03–00:05: Female 3 is shown playing pickleball, saying, "That Selkirk has ever come out with." This provides visual context of the paddle in use and continues the endorsement. - 00:05–00:09 00:05–00:09: Female 1 says, "Like whenever I'm playing, I can just use my opponent's power." This highlights a key feature of the paddle, emphasizing its ability to enhance gameplay. - 00:09–00:10 00:09–00:10: A player is shown hitting the ball, with text overlay: "Really punch it." This visually reinforces the power aspect of the paddle. - 00:10–00:12 00:10–00:12: Female 1 says, "And it has a really great amount of pop." This continues to emphasize the paddle's power and responsiveness. - 00:12–00:14 00:12–00:14: Female 3 is shown playing, saying, "It's got great feel on the dinks." This highlights the paddle's control and finesse capabilities. - 00:14–00:18 00:14–00:18: Female 2 says, "Much more power and good grit, so I'm absolutely loving it so far." This reinforces the combination of power and control, and her overall satisfaction. - 00:18–00:22 00:18–00:22: Female 1 says, "And it's not uncontrollable power, which is great for both pro and amateur players." This addresses the concern of excessive power being difficult to manage, positioning the paddle as suitable for all skill levels. - 00:23–00:26 00:23–00:26: Female 2 says, "From a durability standpoint, there's been no changes in it as I've been playing with it." This introduces the aspect of durability, assuring potential buyers of the paddle's longevity. - 00:26–00:28 00:26–00:28: Female 2 says, "But seriously, like it's lasted really well." This reinforces the durability claim with a more casual, personal endorsement. - 00:29–00:32 00:29–00:32: Female 1 is shown holding the paddle, saying, "Usually you can tell maybe like within a couple days that it's changing." This sets up a comparison to other paddles that degrade quickly. - 00:32–00:34 00:32–00:34: Female 2 says, "This is not changing. So it's awesome." This directly contrasts with the previous statement, highlighting the paddle's superior durability. - 00:35–00:40 00:35–00:40: Female 3 is shown playing, while Female 2 says, "If you're trying to dink more, you have good feel on the dinks. If you're trying to play a more powerful game, you've got more power." This summarizes the paddle's versatility for different play styles. - 00:40–00:44 00:40–00:44: Female 2 says, "There's great grit, well timed, so it really is going to suit all levels of all play." This concludes the testimonial section, reiterating the paddle's suitability for all players. - 00:45–00:49 00:45–00:49: The ad ends with a graphic displaying "THE ERA OF POWER" and "AVAILABLE NOW AT SELKIRK.COM," along with the tagline "TURN UP THE POWER." This provides a clear call to action and reinforces the paddle's key benefit.

# Ad summary This ad features a male presenter showcasing Selkirk CourtStrike shoes designed specifically for pickleball. He highlights their comfort, stability, six-month sole warranty, and appealing design, encouraging viewers to explore the range for men and women on Selkirk.com. # Brand positioning Selkirk positions itself as a premium brand catering to pickleball players by providing quality equipment and apparel. The brand focuses on performance and is dedicated to providing specialized products for the sport that will enhance gameplay for both beginners and advanced players. By offering products like the CourtStrike shoes, they go against the norm of using generic athletic shoes, aiming to carve out a niche for pickleball-specific footwear, creating an identity synonymous with quality and expertise within the pickleball community. # Product The Selkirk CourtStrike shoes are designed specifically for pickleball, standing apart from running shoes or cross-trainers. Geared towards beginners, these shoes are described as comfortable and stable, providing support during gameplay. They feature a six-month sole warranty. The shoes are available in multiple colorways for both men and women and are presented as stylish in appearance. The ad encourages viewers to consider these specialized shoes for pickleball, highlighting their features that cater to the unique demands of the sport. # Visual style The ad has a UGC feel with casual indoor setting and natural lighting. It features a mix of static shots and quick cuts. The editing rhythm is moderate with some shots timed to the music beats. The overall production quality gives the impression of a casual user-generated content. # Hooks Spoken: If you're new to pickleball, Text overlay: IF YOU'RE / NEW TO / PICKLEBALL Visual: 00:00–00:01: A man wearing a white hat, glasses, a gray hoodie, black shorts, and red slide sandals walks into a pickleball court. He carries a red and white Selkirk tour bag in his right hand. The background is a gray wall. To the right is a red Selkirk cart for holding pickleballs. # Funnel stage Consideration # Pain points The ad addresses the pain point of beginners potentially using unsuitable footwear for pickleball. Many new players may not realize the importance of sport-specific shoes and might use generic running shoes or cross-trainers, which aren't designed for the lateral movements and court feel required in pickleball. # Value propositions - Pickleball-specific design: Unlike running shoes or cross-trainers, these are tailored for the sport. - Long-lasting quality: Six-month sole warranty ensures durability # Benefits - Perfect for beginners - Look great # Features - Shoes designed specifically for pickleball - Comfortable - Stable - Six-month sole warranty # Call to action Check out all the color ways for men and women at Selkirk.com. # Social proof - Thanks to Selkirk for sending me these. # Point of view - Customer 100% – A man walks into a pickleball court showcasing the product features. # Storyline - 00:00–00:01 A man walks into a pickleball court carrying a red Selkirk tour bag. - 00:01–00:07 00:01–00:07: The man sits on a bench in the court, and reaches into the bag. From the brand's perspective, it draws attention to the need for specialized pickleball equipment for new players. - 00:07–00:10 00:07–00:10: A floating pair of Selkirk shoes is shown with a red backdrop. The red backdrop and floating shoe draws attention to the shoes. - 00:10–00:14 00:10–00:14: The man is wearing the shoes and playing pickleball. The man conveys that the shoes are meant for pickleball. - 00:14–00:16 00:14–00:16: The shoes, paddle, and ball sit against a pickleball net. From the brand's perspective, it further reinforces that the Selkirk CourtStrike shoes are specifically for pickleball. - 00:16–00:21 00:16–00:21: A person puts on the shoes. The man highlights the comfort and stability. - 00:21–00:23 00:21–00:23: The camera shows the shoe, paddle, and bag on the bench in the locker room to emphasize the shoe warranty. - 00:23–00:25 00:23–00:25: The man plays pickleball wearing the shoes. From the brand's perspective, it further reiterates that the shoes also look great. - 00:25–00:29 00:25–00:29: A close up of the shoes as the man walks on the court, and the final message to check out the shoes in all the color ways on the website.