How ROSE Ingleton MD Skincare Advertises on Meta

# Ad summary This ad showcases a set of three skin care products which is presented as a derm-developed solution for smoother, brighter skin. The ad offers a discounted price on the set. # Brand positioning Rose is a skincare brand focused on providing derm-developed solutions. The brand is positioned in the premium skincare market and wants to occupy the space of effective skincare backed by scientific research. The brand emphasizes gentleness through ingredients derived from nature. # Product The ad features the Bright & Even Trio, a set of three skincare products designed to deliver smoother, brighter skin. The set includes: Superfruit Brightening Cleanser to gently cleanse; Superfruit Exfoliating Tonic to balance skin, remove dead skin cells, and brighten; Superfruit Comfort Moisturizer to hydrate skin and provide a radiant, superfood glow. The products are designed for daily use. All the products are packaged in minimalistic, light-colored containers with the brand name displayed prominently. # Visual style The ad has a clean and minimalist aesthetic with a focus on showcasing the product set. The color palette is soft and muted, using light grey and white tones. The products are well-lit and professionally styled, giving them a high-end feel. The overall production quality is high, creating a polished and sophisticated image. # Hooks Headline: The Derm-Developed Solution For Smoother, Brighter Skin # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of not having smooth, bright skin. # Value propositions - The Bright & Even Trio offers a derm-developed solution. # Benefits - Smoother skin - Brighter skin # Features - Superfruit Brightening Cleanser - Superfruit Exfoliating Tonic - Superfruit Comfort Moisturizer # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the brand’s products and message from the brand's perspective. # Storyline - The ad starts by introducing the skincare set. The purpose is to immediately introduce the product type to viewers from the brand's perspective. - The ad highlights the set as a derm-developed solution for smoother, brighter skin, emphasizing its effectiveness. The brand is telling the audience the benefits of the product and the target audience. - The products are showcased on a shelf, displaying each item in the set and visualizing the products. It is from the brand's perspective. - The ad shows the original and discounted price, adding a financial incentive. The brand is offering viewers a discount on the product.

# Ad summary An ad demonstrating how to get glass skin in three steps, using Rose MD Skincare products. # Brand positioning ROSE Ingleton MD is presented as a premium skincare brand with a focus on clinical expertise and dermatological authority. The brand aligns with a lifestyle of informed self-care. ROSE products provide solutions for specific skin concerns, such as bumpy texture and dark spots, and promote a functional goal of achieving 'glass skin' through a simple, effective routine. The brand positions itself as a trusted source for achieving clear, glowing skin, avoiding inflated claims and relying on real results. # Product The ad promotes three ROSE Ingleton MD skincare products that help to achieve 'glass skin'. Step 1 is a 'gentle gel cleanser that deep cleans without stripping' the skin. Step 2 involves a 'superfruit exfoliating tonic' with AHA which smooths bumpy texture and fades the look of dark spots. Step 3 uses a 'buttery moisturizer that gives you an all-day glow'. All products are part of a three-step regimen called the 'Bright & Even Trio'. # Visual style The ad has a polished, commercial feel, with clear, natural lighting and a focus on showcasing the products and the woman's skin. The editing style is straightforward, with simple cuts between shots that highlight each step of the skincare routine. The pacing is moderate, allowing viewers to follow along easily. The visuals are timed to highlight key product actions, such as pouring the gel or applying the moisturizer. # Hooks Text overlay: 00:00–00:02 HOW I GOT GLASS SKIN / 00:00–00:02 With a 3-Step Regimen Visual: 00:00–00:01 Close up shot of a woman with tan skin, dark eyebrows, and neutral makeup looking directly at the camera. She is wearing a black and gold floral robe. She brings both hands up to her face, gently resting her fingers on her cheeks. The background is out of focus and a neutral color. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer may be struggling with bumpy skin texture and dark spots. # Value propositions - Achieve glass skin with a simple 3-step regimen - Get smooth, glowing skin with a gentle skincare routine # Benefits - Deep cleans skin - Smooths bumpy texture - Fades the look of dark spots - All-day glow # Features - Gentle gel cleanser that deep cleans without stripping - AHA exfoliator - Buttery moisturizer that gives you an all-day glow # Call to action Get 19% off my routine with the Bright & Even Trio at rosemdskin.com 🫶🏾 # Social proof - None used. # Point of view - Customer 100% – The entire video is from the point of view of a customer demonstrating the skin care process. # Storyline - 00:00–00:01 00:00–00:01 The video opens with a woman holding her face, showcasing her current skin condition and hinting at the product's transformative potential. The message conveyed is curiosity. The perspective is from the customer, as the tone is casual and relatable. - 00:01–00:03 00:01–00:03 The woman pours a gel product into her hand, setting the stage for the first step of her skincare routine. The intention is to introduce the initial step in achieving glass skin. This part of the story is being told from the brand's perspective, as the focus is on demonstrating the product's texture and form. - 00:03–00:07 00:03–00:07 The woman applies the gel cleanser to her face, demonstrating its application and coverage. The message is to show how the product is used as part of the skin routine. The perspective is from the customer, as the focus is on the application and personal use of the product, and the tone is educational and demonstrative. - 00:07–00:13 00:07–00:13 The woman holds the AHA exfoliator and then applies it to her face with a cotton pad. The intention is to illustrate the second step in the glass skin routine, which smooths bumpy texture and fades the look of dark spots. This is shown from the customer's perspective. The tone is informative and the visual style is straightforward. - 00:13–00:18 00:13–00:18 The woman presents the moisturizer and then applies it to her face. The purpose is to demonstrate the final step in the skincare routine, locking everything in and providing an all-day glow. This is also from the customer's perspective, as they are demonstrating the product's use. The tone is positive and encouraging. - 00:18–00:22 00:18–00:22 The woman smiles and touches her face, showcasing the final result of the skincare routine and encouraging viewers to try it for themselves. The aim is to show the outcome of the routine, emphasizing the radiant and even skin tone achieved. This is from the customer's perspective, as she exhibits her satisfaction with the product and the tone is confident and cheerful.

# Ad summary This ad features a close-up of a woman holding a jar of Rose Ingleton MD Signature Moisturizer. The ad highlights that 100% of users agreed their skin felt nourished and hydrated after using the product. # Brand positioning Rose Ingleton MD is presented as a skincare brand focused on delivering nourishment and hydration. The brand positions itself as a provider of effective skincare solutions, emphasizing the positive impact on skin health. The brand aligns with values of self-care and achieving healthy, moisturized skin. The brand's positioning is functional, focusing on the tangible benefits of nourished and hydrated skin. # Product The product featured is Rose Ingleton MD Signature Moisturizer, a skincare product designed to nourish and hydrate the skin. It is formulated with peptides and hyaluronic acid. The product is packaged in a white jar with a white lid. The ad highlights that 100% of users agreed their skin felt nourished and hydrated after using the moisturizer. This addresses the purchase barrier of uncertainty about the product's effectiveness, assuring potential customers of its hydrating benefits. The ad aims to convince viewers that this moisturizer is worth trying for achieving well-nourished and hydrated skin. # Visual style The ad has a clean and polished visual style. The production quality appears to be high, with clear focus on the product and the woman holding it. The image treatment includes background blurring to emphasize the product and the woman. The typography is large and bold, making it easily scannable. The overall style is designed to be visually appealing and trustworthy, fitting for a skincare product. # Hooks Headline: 100% agreed their skin felt nourished & hydrated using the Signature Moisturizer # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of skin lacking nourishment and hydration, leading to discomfort or an undesirable appearance. # Value propositions - 100% agreed their skin felt nourished & hydrated using the Signature Moisturizer # Benefits - Nourished skin - Hydrated skin # Features - Peptides - Hyaluronic Acid # Call to action None used. # Social proof - 100% agreed their skin felt nourished & hydrated using the Signature Moisturizer # Point of view - Brand: The brand's POV is present through the product display and branding, showcasing the Rose Ingleton MD Signature Moisturizer and its key ingredients. - Customer: The customer's POV is represented by the statistic "100% agreed their skin felt nourished & hydrated using the Signature Moisturizer," indicating a positive user experience and satisfaction with the product's hydrating effects. # Storyline - The ad opens with a close-up of a woman holding a jar of Rose Ingleton MD Signature Moisturizer, immediately drawing attention to the product. This is from the brand's perspective, aiming to showcase the product and its packaging. - The ad then highlights the statistic that "100% agreed their skin felt nourished & hydrated using the Signature Moisturizer." This is from the customer's perspective, providing social proof and emphasizing the product's effectiveness in delivering its promised benefits.

# Ad summary This image ad for ROSE Ingleton MD highlights its signature moisturizer, focusing on its benefits for melanin-rich skin, such as regaining glow, replenishing moisture, smoothing rough texture, and supporting elasticity. The ad uses a close-up shot of the moisturizer and concise text to communicate its benefits. # Brand positioning ROSE Ingleton MD presents itself as a skincare brand focused on providing solutions for melanin-rich skin. The brand emphasizes scientific expertise by including "MD" in its logo, suggesting a medically informed approach to skincare. It occupies a space in the market that values specialized care for specific skin types, positioning itself as a knowledgeable and trustworthy source for addressing the unique needs of melanin-rich skin. The brand aligns with values of skin health and rejuvenation, pushing against the notion that standard skincare solutions are adequate for all skin types and offering specialized options. # Product The product being advertised is the ROSE Ingleton MD Signature Moisturizer. It is designed to "Slow Down the Clock on Melanin-Rich Skin." The moisturizer is presented as a solution to help users "Regain your glow," "Replenish moisture," "Smooth rough texture," and "Support elasticity." These claims highlight the product's multi-functional approach to skincare, focusing on hydration, texture improvement, and anti-aging benefits specifically targeted for melanin-rich skin. The ad is telling the viewer that this moisturizer is worth trying because it is specially formulated to address the unique needs and challenges of melanin-rich skin, providing comprehensive care to improve its overall health and appearance. # Visual style The ad has a clean, polished, and high-quality aesthetic. The visual motifs include a focus on texture, a soft gradient background, and clear typography. The image treatment emphasizes natural lighting and soft shadows, enhancing the product's appeal. The ad contrasts a native feel by using high-quality visuals to capture attention and convey professionalism. # Hooks Headline: Slow Down the Clock on Melanin-Rich Skin # Funnel stage Consideration # Pain points The ad addresses concerns about aging and maintaining skin health, specifically for melanin-rich skin. The frustration is signaled with the phrase "Slow Down the Clock," which implies the problem is the natural progression of aging. # Value propositions - Provides a solution for melanin-rich skin by targeting glow, moisture, texture, and elasticity. # Benefits - Slow Down the Clock on Melanin-Rich Skin # Features - Regain your glow - Replenish moisture - Smooth rough texture - Support elasticity # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad conveys the brand's point of view, as it highlights the product name, its features, and its specific benefits for melanin-rich skin. # Storyline - The ad opens by showcasing the ROSE Ingleton MD brand and its signature moisturizer, establishing credibility and product focus from the brand's perspective. This introduces the product and brand identity to the audience. - It then states the core promise: to "Slow Down the Clock on Melanin-Rich Skin." This immediately addresses a specific concern related to skin aging from the brand's perspective, promising a targeted solution. - Next, the ad highlights specific benefits like "Regain your glow," "Replenish moisture," "Smooth rough texture," and "Support elasticity." This provides detailed features of the moisturizer that are designed to engage the potential customer by addressing specific skin concerns and offering clear, tangible improvements from the brand's perspective.

# Ad summary This image ad for Rose MD promotes the brand's Bright & Even Trio. The ad emphasizes the trio's ability to smooth texture, even skin tone, clear congestion, and boost radiance. # Brand positioning Rose MD is presented as a skincare brand focused on delivering effective solutions for achieving bright and even skin. The brand's positioning emphasizes a blend of scientific innovation and natural ingredients, catering to those seeking a skincare regimen that combines efficacy with a gentle approach. The sleek and minimalist packaging design suggests a modern and sophisticated brand aesthetic, appealing to consumers who value both results and refined simplicity in their skincare choices. # Product The Bright & Even Trio by Rose MD consists of three products designed to work together for comprehensive skincare. First is the Superfruit Brightening Cleanser, formulated to cleanse and brighten the skin. Second, the Superfruit Exfoliating Tonic promotes exfoliation and improves skin texture. Finally, the Moisture Moisturizer aids in hydrating and nourishing the skin. These products are promoted to work synergistically to smooth texture, even skin tone, clear congestion, and boost radiance. # Visual style The ad features a clean and minimalist aesthetic, with a focus on showcasing the product and its benefits. The layout is divided into four quadrants, each highlighting a different aspect of the Bright & Even Trio. The color palette is soft and muted, with pastel tones and clean lines, contributing to a sense of sophistication and efficacy. The imagery is well-lit and professional, creating a polished and trustworthy impression. The typography is classic and legible, reinforcing the brand's modern yet refined identity. # Hooks Headline: Bright & Even Trio # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common skincare problem of uneven skin tone, congested pores, and rough skin texture, as implied by the benefits of the product being featured. # Value propositions - The Bright & Even Trio is currently offered at a promotional price of $139, reduced from its original price of $171. # Benefits - Smooth texture - Even skin tone - Clear congestion - Boost radiance # Features - Superfruit Brightening Cleanser - Superfruit Exfoliating Tonic - Moisture Moisturizer # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the brand and product benefits from the company's perspective, highlighting features, value, and incentives. - Customer: The benefit list presented signals the customer's perspective by listing desired outcomes (smooth texture, even skin tone, clear congestion, boost radiance). # Storyline - The ad opens by presenting the 'Bright & Even Trio' and highlighting a promotional price of $139, down from the original price of $171. This frames the skincare set as a valuable and accessible offering, creating an immediate sense of savings for potential customers from the brand's perspective. - The story continues with a visual showcasing the cleanser's foamy texture, reinforcing the product's effectiveness. This is told from the brand's perspective and is meant to create an association between the cleanser and purity for a customer's daily routine. - The ad continues to show the product line itself, and then switches to demonstrating product benefits. This emphasizes the smooth texture, even skin tone, clear congestion, and boosted radiance, presenting the customer with clear benefits of using the product.

# Ad summary This ad for Rose Ingleton MD features a moisturizer and discusses its ability to target signs of aging. The ad contains a close up of the product and a swatch of moisturizer. # Brand positioning Rose Ingleton MD is positioned as a skincare brand that is dedicated to addressing signs of aging. The brand aims to occupy the space in the consumer's mind as a solution for aging skin. The brand aims to promote a lifestyle where customers can maintain youthful and healthy-looking skin. The brand is positioning itself as a functional brand that addresses specific skin concerns. By focusing on targeting signs of aging, the brand pushes against category norms that over promise results. # Product The product being advertised is the Rose Ingleton MD Signature Moisturizer, which comes in a 50 mL / 1.7 FL OZ jar. The moisturizer is formulated with peptides and hyaluronic acid. It is designed to target 3 major signs of aging by brightening and restoring radiance, smoothing texture and deeply moisturizing, and helping to firm and support skin's structure. # Visual style The ad features a clean and minimalist visual style. The production quality is high, with a studio-shot product photo. The image uses soft lighting. The typography is clean and legible, contributing to the overall sophisticated aesthetic. The ad aims to appear trustworthy and credible. # Hooks Headline: 1 moisturizer to target 3 major signs of aging # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with multiple signs of aging, suggesting that the viewer is concerned about the visible effects of aging on their skin. # Value propositions - Targets 3 major signs of aging # Benefits - Brightens & restores radiance - Smooths texture & deeply moisturizes - Helps to firm and support skin's structure # Features - Peptides - Hyaluronic Acid # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's perspective, highlighting the benefits and features of their moisturizer. # Storyline - The ad opens by presenting the product as a solution to combat signs of aging. This aims to immediately address the viewer's concerns and position the moisturizer as a key tool in their skincare routine. This section is told from the brand's perspective. - The ad then showcases three specific benefits of the moisturizer - brightening and restoring radiance, smoothing texture and deeply moisturizing, and helping to firm and support skin's structure. This illustrates exactly how the product tackles these problems and provides proof that the moisturizer can deliver the promised results. This section is told from the brand's perspective.

# Ad summary This ad displays a customer quote speaking to the quality and effectiveness of the Rose Ingleton MD Signature Moisturizer. # Brand positioning Rose Ingleton MD is positioned as a high-quality skincare brand that stands out due to its efficacy and the high rate of customer satisfaction, despite its cost-effectiveness when compared to other luxury skincare brands. The brand's ethos revolves around delivering results that rival those of much more expensive products, suggesting a focus on value without compromising on quality or visible results. The brand aims to occupy a space in the consumer's mind as a provider of luxurious yet accessible skincare that delivers exceptional results. # Product The Rose Ingleton MD Signature Moisturizer is a skincare product designed to hydrate and improve the skin's overall condition. It contains peptides and hyaluronic acid, key ingredients for moisturizing and potentially anti-aging benefits. The ad suggests that the moisturizer is so effective that it has replaced other high-end creams costing $400-$500 for some users, with the customer noting that her friends loved it so much that they restocked it after receiving it as a gift, which directly addresses a potential purchase barrier by highlighting the product's effectiveness and user satisfaction. # Visual style The ad has a clean, minimalist aesthetic with soft lighting and a focus on the product itself. The visual style conveys a sense of luxury and sophistication. The static shot and simple background keep the focus on the product and the testimonial, reinforcing the message. # Hooks Text overlay: 00:00–00:05 / 00:00–00:07⭐⭐⭐⭐⭐ / 00:00–00:05“My friends claimed nothing could be better than their $400-500 creams, I gifted them the Signature Moisturizer...They all restocked.” Visual: 00:00–00:07: The shot features a jar of Rose Ingleton MD Signature Moisturizer placed on a white surface against a gradient light blue background. The jar has a simple design with the brand name 'ROSE INGLETON MD' printed on it along with 'SIGNATURE MOISTURIZER' and the ingredients 'Peptides & Hyaluronic Acid.' Above the product, five stars and a quote are displayed as text overlays. # Funnel stage Consideration # Pain points The ad implies that consumers may be overspending on expensive skincare products that don't necessarily deliver better results. # Value propositions - The product is presented as a comparable or superior alternative to much more expensive creams, suggesting it offers high value for its price. # Benefits - Potential anti-aging benefits - Moisturizing # Features - Peptides - Hyaluronic Acid # Call to action None used. # Social proof - "My friends claimed nothing could be better than their $400-500 creams, I gifted them the Signature Moisturizer...They all restocked.” – Shimeka (Verified Buyer) # Point of view - Customer 100% – The ad features a testimonial from a verified buyer, showcasing their positive experience. # Storyline - 00:00–00:05 The ad opens with an on-screen quote that states, 'My friends claimed nothing could be better than their $400-500 creams, I gifted them the Signature Moisturizer...They all restocked.' - 00:00–00:05 This message conveys that the Signature Moisturizer from Rose Ingleton MD is superior to other luxury skincare products. This part of the story is told from the perspective of a customer who gifted the product to her friends and witnessed its positive impact. - 00:05–00:07 The ad concludes with the customer's name and a 'Verified Buyer' badge to reinforce the quote's authenticity and reliability. - 00:05–00:07 The message is intended to build trust and credibility by leveraging social proof and endorsement. This part of the story is conveyed from the customer's perspective and presented as a direct review.

# Ad summary This ad features a billboard with a product shot and a customer testimonial for Rose Ingleton MD SuperFruit Exfoliating Tonic. The ad aims to convey the product's effectiveness in improving skin texture and tone. # Brand positioning Rose Ingleton MD is presented as a skincare brand focused on delivering visible results. The brand is positioned as effective, with a focus on improving skin texture and tone. The brand aligns with a results-oriented approach, emphasizing the tangible benefits of its products. The brand appears to ignore category norms around celebrity endorsements, instead focusing on the product's efficacy and customer satisfaction. # Product The product featured is the Rose Ingleton MD SuperFruit Exfoliating Tonic, designed to improve skin texture and tone. The product is presented as effective, with a customer testimonial highlighting visible improvements in days and weeks. The ad addresses the purchase barrier of skepticism by showcasing real customer results. The product is packaged in a clear bottle with a minimalist label, emphasizing the brand's focus on efficacy. # Visual style The ad features a clean, minimalist visual style with a focus on product and testimonial. The production quality is high, with a studio-shot image of the product and a professionally designed billboard. The image treatment includes soft lighting and color grading to create a bright, inviting atmosphere. The typography is large and legible, ensuring scannability in feed. # Hooks Headline: "I noticed a difference in my texture in days, and saw a more even tone in weeks." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uneven skin texture and tone, as highlighted in the customer testimonial: "I noticed a difference in my texture in days, and saw a more even tone in weeks." # Value propositions - The SuperFruit Exfoliating Tonic delivers visible improvements in skin texture and tone in a short timeframe. # Benefits - I noticed a difference in my texture in days, and saw a more even tone in weeks. # Features - SuperFruit Exfoliating Tonic # Call to action None used. # Social proof - "I noticed a difference in my texture in days, and saw a more even tone in weeks." – Shantay F. # Point of view - Brand: The product shot and brand name establish the brand's presence and focus. - Customer: The testimonial provides a first-person account of the product's benefits. - External source: The customer's name and product mention add credibility to the testimonial. # Storyline - The ad opens with a billboard showcasing the Rose Ingleton MD SuperFruit Exfoliating Tonic, immediately establishing the product and brand. This is from the brand's perspective, aiming to capture attention and introduce the product. - The billboard features a customer testimonial, "I noticed a difference in my texture in days, and saw a more even tone in weeks." This is from the customer's perspective, providing social proof and highlighting the product's effectiveness. - The ad concludes with the customer's name, Shantay F., and a mention of the product they are reviewing, reinforcing the testimonial's credibility and providing a clear endorsement. This is from an external source, adding weight to the brand's claims.

# Ad summary This ad features Dr. Rosemarie Ingleton of ROSE MD promoting her signature moisturizer. She discusses the process of creating the product and its active ingredients, and highlights its silky smooth texture. She shares that the moisturizer will lock in hydration. # Brand positioning ROSE MD, fronted by Dr. Rosemarie Ingleton, is presented as a high-end, efficacious skincare brand rooted in dermatological expertise. By emphasizing the founder's credentials as a board-certified dermatologist, the brand signals its commitment to effective formulations. The brand places a high value on luxurious experiences, aiming to deliver a product that feels like a treat every time it's used. This bridges the gap between clinical efficacy and a pampering self-care ritual, which makes it stand apart from other functional brands. # Product The Signature Moisturizer by ROSE MD is portrayed as a premium skincare product designed for effective hydration and luxurious feel. Created by a board-certified dermatologist, the moisturizer contains active ingredients like stabilized Vitamin C, antioxidants, signal peptides, and ceramides, emphasizing its efficacy beyond basic hydration. Its texture is described as “silky smooth” to lock in hydration, which underscores both the functional and sensory benefits. The ad suggests that this product is for people who want a luxurious and effective skincare product. # Visual style The ad has a polished, professional aesthetic that blends elements of a UGC-style review with high-quality visuals. It utilizes both direct address and product demo shots. The editing style is a mix of static shots and quick cuts to highlight product textures and application. The pacing is moderate, with a consistent rhythm that complements the voiceover. Audio and visual elements are synced to emphasize key product features and benefits. # Hooks Spoken: 00:00–00:04 I'm a dermatologist and the founder of ROSE MD and this is the one that started it all. Text overlay: 00:00–00:04 Why I Created the Signature Moisturizer Visual: 00:00–00:04 A woman, identified as a dermatologist and the founder of ROSE MD, is centered in the frame. She is wearing a white lab coat, a gray pleated shirt, and small earrings. She has short, dark hair and is looking directly at the camera with a warm, inviting expression. She is holding a small, white jar with a silver lid. The background is a blurred mix of an abstract painting and a bookshelf with a few books and a decorative box. The lighting is soft and diffused. # Funnel stage Consideration # Pain points None used. # Value propositions - "Beautiful silky smooth texture that locks in hydration" # Benefits - locks in hydration # Features - Stabilized Vitamin C - Antioxidants - Signal Peptides - Ceramides - Silky smooth texture # Call to action Experience for yourself why everybody loves the Signature Moisturizer at rosemdskin.com or sephora.com. # Social proof - None used. # Point of view - Expert 100% – A dermatologist and founder of ROSE MD is shown speaking in the ad. # Storyline - 00:00–00:04 00:00–00:04 A woman in a white lab coat introduces herself as a dermatologist and the founder of ROSE MD, holding and displaying the Signature Moisturizer. - 00:04–00:08 00:04–00:08 She says that creating this moisturizer took a long time because she needed it to be perfect. - 00:08–00:13 00:08–00:13 She states that the moisturizer needed to be effective, do more than just moisturize the skin, and be luxurious. - 00:13–00:18 00:13–00:18 Cut to a close up of her applying the moisturizer to her face. She says this moisturizer should be a real treat every time. - 00:18–00:25 00:18–00:25 She states the efficacy comes from active ingredients. Cut to a close-up of a cream. The words "Stabilized Vitamin C, Antioxidants, Signal Peptides and Ceramides" appear on screen. She says "and then it has ceramides." - 00:25–00:29 00:25–00:29 Cut to a person applying the moisturizer to their arm. She continues by describing it as having a "beautiful silky smooth texture that locks in hydration." - 00:30–00:37 00:30–00:37 She holds the product container again and recommends that the viewer experience for themself why everybody loves the Signature Moisturizer at rosemdskin.com or sephora.com.

# Ad summary This ad showcases Rose Ingleton MD's Signature Moisturizer, highlighting its top-rated status at Sephora. A customer testimonial emphasizes the overnight benefits of achieving baby soft skin. The visual focuses on the product packaging and its key ingredients, peptides and hyaluronic acid, suggesting efficacy and luxury. # Brand positioning Rose Ingleton MD positions itself as a derm-backed skincare brand that provides effective solutions through targeted ingredients. The brand leverages its presence at Sephora to signal high quality and broad appeal. By focusing on specific ingredients like peptides and hyaluronic acid, the brand aligns with a consumer base knowledgeable about skincare ingredients and their benefits. The brand occupies a space of accessible luxury, providing dermatologist-developed products without being overly clinical or inaccessible. It emphasizes visible results with overnight skin improvement, suggesting a blend of science and self-care. # Product The ad features Rose Ingleton MD's Signature Moisturizer, formulated with peptides and hyaluronic acid. This moisturizer comes in a 50 mL / 1.7 FL OZ container. The ad highlights its overnight benefits, promising "baby soft skin" after just one use. The inclusion of ingredients like peptides and hyaluronic acid aims to reassure consumers looking for scientifically backed products. The product’s positioning as "top-rated at Sephora" addresses potential purchase barriers by leveraging social proof and indicating widespread popularity. # Visual style The ad has a clean and minimalist aesthetic, with soft lighting that emphasizes the product. The composition is simple, focusing on the product itself and the key message. The color palette is muted, using white, black, and a teal banner. The overall feel is polished and professional, suggesting a high-quality skincare product. The image is well-lit with soft shadows, conveying a sense of luxury and care. # Hooks Headline: "I tried this overnight and woke up with baby soft skin." # Funnel stage Middle of funnel (Consideration) # Pain points The ad subtly addresses the desire for quick and noticeable improvements in skin texture. The quote suggests a frustration with skin that isn't soft or smooth: "I tried this overnight and woke up with baby soft skin." # Value propositions - Top-rated at Sephora: Indicates a high-quality, popular product. - Overnight results: Provides a quick, noticeable improvement. # Benefits - Baby soft skin # Features - Peptides & Hyaluronic Acid # Call to action None used. # Social proof - "I tried this overnight and woke up with baby soft skin." # Point of view - External source: The "TOP-RATED AT SEPHORA" banner at the top reflects an external validation, emphasizing the product's popularity and quality based on Sephora's customer ratings. - Customer: The quote "I tried this overnight and woke up with baby soft skin" relays a user's experience and benefit from the product, offering a personal endorsement. - Brand: The display of the brand name, product name, and key ingredients showcases the brand's focus on specific, scientifically-backed skincare components. # Storyline - The ad opens with an endorsement: it states that the product is "TOP-RATED AT SEPHORA", immediately conveying a message of high quality and popularity to the audience. This is told from the brand's perspective, leveraging its retail relationship for credibility. - A customer testimonial then states: "I tried this overnight and woke up with baby soft skin." This personal experience offers a relatable and aspirational view of the product's immediate benefits, speaking from the customer's perspective. - The ad concludes by highlighting the product's name, brand, and key ingredients – "SIGNATURE MOISTURIZER Peptides & Hyaluronic Acid" – reinforcing the product's unique selling points from the brand's perspective. This is intended to solidify the product's efficacy and premium quality in the viewer's mind.

# Ad summary This ad uses a testimonial from a customer to advertise Rose Ingleton MD's Signature Moisturizer. The ad displays an image of a woman's hand holding the product against a brown background. # Brand positioning Rose Ingleton MD is presented as a skincare brand that is dedicated to creating products that cater to the specific skincare needs that women have during different seasons. The brand promotes the idea that its products are designed to keep skin healthy and moisturized during harsher seasons, such as winter, that can often leave skin feeling dry and dull. The brand aims to occupy a space in the market where its products are viewed as skincare solutions that women can use to feel confident in their skin regardless of the season. # Product The product being advertised is the Signature Moisturizer by Rose Ingleton MD. According to the on-package label text, the moisturizer contains peptides and hyaluronic acid. It comes in a white jar with a white lid. The ad features a customer's testimonial that indicates that this product is perfect for the winter time, when skin is more dull and dry. It is implied that this product helps resolve dryness and dullness that is common during the winter season and therefore, is a worthy product for women to try or buy. # Visual style The ad has a studio-shot production quality with a focus on clean, minimalist design. The image treatment uses soft, diffused lighting and natural color grading. The typography is clean and legible, integrated seamlessly into the layout. The overall style conveys a sense of sophistication and trust, aligning with the brand's positioning. # Hooks Headline: "Perfect in the winter time when my skin is more dull and dry." # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is having skin that is more dull and dry during the winter time, as stated in the quote from Lorie C. # Value propositions - The product has benefits for use in the winter time and combatting skin dullness and dryness, as it is a signature moisturizer with peptides and hyaluronic acid. # Benefits - Perfect in the winter time when my skin is more dull and dry. # Features - Peptides & Hyaluronic Acid # Call to action None used. # Social proof - "Perfect in the winter time when my skin is more dull and dry." – Lorie C. # Point of view - Customer: The top caption features a quote that reads, "Perfect in the winter time when my skin is more dull and dry," implying that the product is beneficial for combatting dry skin during the winter. # Storyline - The ad begins with a testimonial about the product. This is included to gain the viewer's trust and persuade them that the product is worth trying. This testimonial comes from the customer's perspective, who states, "Perfect in the winter time when my skin is more dull and dry." - Next, the ad includes the customer's name who wrote the testimonial to further increase trust in the brand. This comes from an external source perspective. - The product, Rose Ingleton MD Signature Moisturizer, is shown being held in a person's hand. This is included to show what the product looks like, what the packaging looks like, and what the name of the product is. This comes from the brand's perspective. - The name of the product, Signature Moisturizer, is repeated to solidify the product in the viewer's mind. This also comes from the brand's perspective.

# Ad summary This image ad features a customer testimonial about Rose Ingleton MD Signature Moisturizer. The ad uses a photo of the product against a solid background and overlays a 5-star rating and a quote from a verified buyer highlighting the product's benefits. # Brand positioning Rose Ingleton MD is presented as a premium skincare brand, evidenced by its minimalist aesthetic, use of clinical language, and understated elegance. The brand combines dermatological expertise with luxurious self-care. It positions itself in the high-end skincare market, suggesting that its products are scientifically formulated and effective. The brand leans into both functional and emotional benefits, promising tangible skin improvements with a touch of self-indulgence. # Product The featured product is Rose Ingleton MD Signature Moisturizer, a skincare product formulated with peptides and hyaluronic acid. It comes in a white jar with a minimalist label. The moisturizer is designed to improve skin texture and reduce the appearance of fine lines, as suggested by the customer testimonial. The product aims to address the need for effective, scientifically-backed skincare that delivers visible results. It promises to brighten and soften skin, and reduce the appearance of deep lines, making it a worthwhile purchase for those seeking anti-aging and skin-enhancing benefits. # Visual style The ad features a clean, minimalist aesthetic with a focus on the product and customer testimonial. The image quality is high and studio-shot. The color palette is soft and muted, with a light blue-green background. There's a grid-like layout with clear separation of elements to increase scannability. # Hooks Headline: "My skin is brighter, softer, and the deep lines I had between my eyes are less noticeable!" # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the desire to diminish the appearance of deep lines between the eyes. The ad includes the quote: "The deep lines I had between my eyes are less noticeable!" # Value propositions - The formula of peptides and hyaluronic acid in Rose Ingleton MD Signature Moisturizer is designed to brighten, soften, and reduce the appearance of deep lines. # Benefits - Skin is brighter - Skin is softer - The deep lines I had between my eyes are less noticeable # Features - Peptides - Hyaluronic Acid # Call to action None used. # Social proof - "My skin is brighter, softer, and the deep lines I had between my eyes are less noticeable!" – Gabidi, Verified Buyer # Point of view - Customer: The quote from 'Gabidi, Verified Buyer' provides a first-person endorsement of the product's benefits, highlighting improvements in skin brightness, softness, and reduction of deep lines. # Storyline - The ad opens by presenting a close-up of Rose Ingleton MD Signature Moisturizer, immediately establishing the product as the focal point. This is intended to draw the viewer's attention to the item being advertised, and the product is the hero of the story. - Next, the ad displays a 5-star rating and a quote from a 'Verified Buyer' who has used the product. This adds social proof, showing that others have had positive experiences and are willing to vouch for the product's benefits. The customer's perspective here is to validate the product. - The ad concludes by highlighting the benefits of the moisturizer based on the user's experience, specifically noting brighter and softer skin, and reduced visibility of deep lines. The perspective is from the customer, reinforcing the product's effectiveness with real user feedback.

# Ad summary This ad features Dr. Rosemarie Ingleton promoting ROSE MD Skin's Signature Moisturizer. She highlights its subscription availability, carefully crafted formulation, and key ingredients like stabilized vitamin C, antioxidants, signal peptides, and ceramides. The ad aims to showcase the moisturizer’s silky smooth texture and hydrating benefits, inviting viewers to experience the product and purchase it at rosemdskin.com or sephora.com. # Brand positioning ROSE MD Skin is presented as a skincare brand founded by Dr. Rosemarie Ingleton, a dermatologist. The brand is positioned as offering high-quality, meticulously formulated products, as implied by the emphasis on the time and effort put into creating the Signature Moisturizer. The brand aligns with values of efficacy, perfection, and advanced skincare through the use of active ingredients like stabilized Vitamin C, antioxidants, signal peptides, and ceramides. Rather than focusing on emotional branding, ROSE MD Skin seems to be taking a functional approach, highlighting the science-backed efficacy of its products. The focus is on providing more than just basic moisturization, suggesting a commitment to providing comprehensive and effective skincare solutions. # Product The Signature Moisturizer by ROSE MD Skin is the brand's most frequently repurchased product, available on subscription. It is presented as a meticulously formulated moisturizer, designed to be effective and do more than just moisturize the skin. The key selling points are its ingredients, including stabilized vitamin C, antioxidants, signal peptides, and ceramides. The product has a silky smooth texture that locks in hydration. The ad is designed to assure the viewer that the moisturizer is worth trying and buying by highlighting its carefully chosen, scientifically-backed ingredients and luxurious texture. # Visual style The ad has a polished, professional aesthetic with clean lighting and a focus on clear visuals. The editing style is smooth with static shots and simple transitions. The production quality is high, giving the ad a commercial feel. The pacing is consistent and moderate, maintaining a steady flow of information. The close-ups of the product and its texture are timed to match the voiceover, highlighting key features and ingredients. # Hooks Spoken: Can you guess which product in the ROSE MD line is repurchased the most often by our customers? Text overlay: "This is on subscription, so I never run out" / can you guess which product / in the ROSE MD line / is repurchased the most often / by our customers / Rosemarie Ingleton MD / Dermatologist Visual: 00:00–00:04: The shot is a medium close-up of a woman with short, dark curly hair wearing a white lab coat over a gray ribbed top. She is in what appears to be a brightly lit office space with a neutral-toned wall and a framed abstract black and white print behind her. To the right, a stack of books is visible on a shelf. She smiles and looks directly at the camera as she speaks. # Funnel stage Middle of funnel (Consideration) # Pain points Running out of skincare products, particularly moisturizers, is a frustration. The ad addresses this by noting: “This is on subscription, so I never run out.” # Value propositions - Convenience (Subscription availability, so I never run out) - Scientifically-backed efficacy (Stabilized vitamin C, antioxidants, signal peptides, and ceramides) - Luxurious experience (Silky smooth texture that locks in hydration) # Benefits - Never run out - Efficacy - Locks in hydration # Features - Subscription availability - Stabilized vitamin C - Antioxidants - Signal peptides - Ceramides - Silky smooth texture # Call to action Experience for yourself why everybody loves the Signature Moisturizer at rosemdskin.com or sephora.com. # Social proof - “This is on subscription, so I never run out” – Dr. Rosemarie Ingleton (Dermatologist) - "Everybody loves the Signature Moisturizer” – Dr. Rosemarie Ingleton (Dermatologist) # Point of view - Expert 100% – A dermatologist is communicating the features and benefits of the product. # Storyline - 00:00–00:04 Dr. Ingleton asks viewers to guess which ROSE MD Skin product is most often repurchased, creating intrigue and implying popularity. - 00:04–00:08 She reveals it's the Signature Moisturizer, positioning it as a flagship product. - 00:08–00:16 She shares that it took a long time to formulate the product because she needed it to be perfect, effective, and do more than just moisturize, establishing its premium quality and unique functionality. - 00:16–00:23 The ad details the active ingredients, such as stabilized vitamin C, antioxidants, signal peptides, and ceramides, to showcase the science-backed efficacy. - 00:23–00:27 She highlights its beautiful silky smooth texture that locks in hydration, emphasizing a luxurious user experience. - 00:27–00:35 The creator prompts viewers to experience it for themselves, reinforcing social validation by saying "everybody loves the Signature Moisturizer," before directing them to purchase online at rosemdskin.com or sephora.com.

# Ad summary This image ad features a dermatologist promoting a moisturizer that she created to address visible signs of aging in melanin-rich skin. She is shown applying the product to her face. # Brand positioning This brand is positioning itself as a solution for those with melanin-rich skin looking to address visible signs of aging. The dermatologist in the ad lends the brand a sense of authority and expertise. The brand appears to align with values of inclusivity and specialized care for a demographic that may be overlooked by mainstream skincare brands. It is occupying a space in the market where it is offering science-backed solutions tailored for the unique needs of darker skin tones. # Product The product is a moisturizer created by a board-certified dermatologist to address visible signs of aging in melanin-rich skin. The ad focuses on the product's intended use and the expertise behind its creation. The moisturizer is presented as a specialized solution catering to the unique skincare needs of individuals with melanin-rich skin. # Visual style The visual style of the ad is natural and close-up, giving a sense of authenticity and approachability. The lighting is soft and diffused. The focus is on the dermatologist and the texture of her skin. # Hooks Headline: I'm a board-certified dermatologist, and I created a moisturizer to address visible signs of aging in melanin-rich skin. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that there is a need for products that specifically address signs of aging in melanin-rich skin. Quote: "I created a moisturizer to address visible signs of aging in melanin-rich skin." # Value propositions - A moisturizer created by a board-certified dermatologist to address visible signs of aging in melanin-rich skin. This provides value by offering a product formulated by a professional to meet a specific need. # Benefits - address visible signs of aging in melanin-rich skin # Features - moisturizer to address visible signs of aging in melanin-rich skin # Call to action None used. # Social proof - "I'm a board-certified dermatologist, and I created a moisturizer to address visible signs of aging in melanin-rich skin." # Point of view - Brand: This POV appears in the bottom caption, which is a testimonial from the creator of the product. # Storyline - The dermatologist shares that she created a moisturizer. This is intended to convey her expertise and authority. The story is told from the brand's perspective through the words of its founder. - She explains that the moisturizer is formulated to address visible signs of aging in melanin-rich skin. This is intended to position the product as a targeted solution for a specific demographic. The brand's point of view emphasizes inclusivity and specialized care.

# Ad summary This ad promotes ROSE Ingleton MD Signature Moisturizer as a way to upgrade your skincare routine when you have little time. # Brand positioning ROSE Ingleton MD is presented as a skincare brand with a focus on simplicity and efficiency. The brand aims to occupy the space of a time-saving, results-oriented skincare solution in the consumer's mind. Aligning with values of convenience and effectiveness, the brand pushes against the norm of lengthy, multi-step skincare routines, offering a streamlined approach for those who lack the time for elaborate skincare. The brand positioning is primarily functional, emphasizing performance and simplicity, catering to busy individuals who want effective skincare without the hassle. # Product ROSE Ingleton MD Signature Moisturizer is a skincare product designed to rejuvenate, brighten, firm, and smooth the skin. The moisturizer contains peptides and hyaluronic acid, which are beneficial for skincare. The product is packaged in a round jar with a white lid. The jar has the brand name ROSE Ingleton MD and product name SIGNATURE MOISTURIZER printed on it. The ad addresses the pain point of lacking time for skincare, positioning the moisturizer as an upgrade to a daily skincare routine, implying it is quick and easy to use. The product is for anyone looking to upgrade their skincare routine. # Visual style The ad has a clean, minimalist visual style with a focus on the product. The production quality is high, with a well-lit, studio-shot feel. The color palette is muted and natural, with soft lighting and a shallow depth of field. The overall aesthetic is modern and sophisticated, aiming for a premium skincare feel. # Hooks Headline: No time for skincare? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not having enough time for skincare. "No time for skincare?" # Value propositions - Upgrade your daily moisturizer to this. # Benefits - Rejuvenating - Brightening - Firming - Smoothing # Features - Peptides & Hyaluronic Acid # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image promotes the ROSE Ingleton MD Signature Moisturizer and its benefits, clearly representing the brand's perspective. # Storyline - The ad starts with a question that brings up the common problem of being too busy for skincare, setting the stage for a quick and simple solution. The brand speaks directly to those who have this problem. - The ad then follows up with a suggestion to upgrade your daily moisturizer, inviting the audience to consider ROSE Ingleton MD Signature Moisturizer as the answer. The brand makes this recommendation to introduce its solution. - Finally, the ad highlights the product's key benefits (rejuvenating, brightening, firming, smoothing) by placing product callouts around the packaging. From the brand perspective, this is included to showcase its multi-action formula.

# Ad summary A dermatologist explains that aging is a gift and promotes skincare products for people with mature skin. # Brand positioning Rose MD is presented as a science-based skincare line from a dermatologist. The brand embraces aging as a positive milestone, while still offering products to help skin look its best in every decade of life. It positions itself as a solution for mature skin (defined as 45 and older) that wants to maintain hydration, brightness, and even tone. # Product The ad features three products from the Rose MD line. The SuperFruit Exfoliating Tonic is said to have glycolic acid, the best exfoliator for aging skin, to help skin look brighter and more even over time. Next, the FutureBright Dark Spot Vitamin C Serum is promoted to reduce discoloration, hydrate, and plump skin. Lastly, the Signature Moisturizer is shown to support the skin structure and provide all the hydration you need. The overall message emphasizes that these products are designed to help mature skin look its best at any age. # Visual style The ad has a clean, professional aesthetic with natural lighting and a static camera. The editing is simple, with direct cuts between shots of the speaker and the products. The overall feel is similar to UGC content but elevated by the professional setting and speaker. # Hooks Spoken: 00:00–00:01 This video is for people with mature skin. Text overlay: 00:00–00:37 Anti-Aging Skincare Recommendations Visual: 00:00–00:02 Medium close-up shot of a Black woman in her 50s with short curly hair, wearing a white doctor's coat over a red top. She's indoors in a neutral-toned room, possibly an office or clinic, holding a microphone. She is smiling and speaking directly to the camera. Text overlay: "Anti-Aging Skincare Recommendations". # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the negative perception of aging skin, particularly for women over 45. The ad preempts this by acknowledging it and reframing aging as a gift. # Value propositions - Glycolic acid is the best exfoliator for aging skin - Hydrating and plumping [serum] - Moisturizer will support your skin structure and give you all the hydration you need # Benefits - Skin look its best - Exfoliator for aging skin - Skin look brighter and more even over time - Reduce discoloration - Hydrating and plumping - Support your skin structure - Give you all the hydration you need # Features - SuperFruit Exfoliating Tonic - Glycolic acid - FutureBright Dark Spot Vitamin C Serum - Signature Moisturizer # Call to action None used. # Social proof - None used. # Point of view - Expert 100% – The ad is entirely delivered by a dermatologist offering her expert opinion. # Storyline - 00:00–00:05 00:00–00:05 The dermatologist introduces the video as being for people with mature skin, which she defines as 45 years and older. This is intended to clarify the audience and their specific needs. - 00:05–00:08 00:05–00:08 She acknowledges some may find the label offensive, but assures viewers that she is in that category as well. This aims to preempt defensiveness and build connection with the target audience. - 00:08–00:12 00:08–00:12 The dermatologist reframes aging as a gift, because the alternative is death. A skull emoji appears. This is intended to humorously downplay any negative association. - 00:12–00:17 00:12–00:17 She states that there's a lot that people can do to help their skin look its best in every decade of life. This provides hope and positions her as a source of solutions. - 00:17–00:26 00:17–00:26 The dermatologist introduces the Rose MD line and highlights the SuperFruit Exfoliating Tonic, explaining it contains glycolic acid, which is the best exfoliator for aging skin. She mentions that it'll help skin look brighter and more even over time. The product is positioned as an effective solution. - 00:26–00:31 00:26–00:31 Next she highlights the FutureBright Vitamin C Serum as something that helps reduce discoloration and how hydrating and plumping it is. This aims to convey additional benefits and reinforce the brand's focus on mature skin needs. - 00:31–00:37 00:31–00:37 Lastly, she presents the Signature Moisturizer, saying it'll support skin structure and provide all the hydration needed. This aims to close with a product that offers core anti-aging benefits.

# Ad summary The ad promotes Rose Ingleton MD Dark Spot Vitamin C Serum. The ad features a Black woman with long dark hair in a bedroom, dressed in a floral robe. She shares her personal experience using the product and demonstrates its texture. # Brand positioning Rose Ingleton MD is presented as a high-quality skincare brand founded by a dermatologist. The brand is positioned for individuals seeking effective solutions for dark spots and uneven skin tone, especially those with sensitive skin. The brand promotes a functional approach to beauty, focusing on the efficacy and safety of its dermatologist-created formulas, and emphasizes immediate results. # Product The Rose Ingleton MD Dark Spot Vitamin C Serum is a skincare product designed to address dark spots and uneven skin tone. It comes in a 30 ml/1 fl oz pump bottle. It is formulated with 10% Vitamin C and 2.5% TXA, providing hydrating benefits and an immediate glow. It is presented as dermatologist-created and safe for sensitive skin. The serum does not dry the skin out, and provides hydration to the skin. It is suitable for individuals seeking to even out their skin tone and achieve a radiant complexion. # Visual style The ad has a polished UGC feel, with natural lighting and clear shots of the product and the speaker. The editing style involves simple cuts, with a mix of close-up product shots and medium shots of the speaker. The pacing is moderate, with cuts timed to emphasize key product features and benefits. # Hooks Spoken: Female 1: If 2026 is the year you want your skin to glow, sit tight. I have something for you. Text overlay: The dark spot serum that actually makes a difference Visual: 00:00–00:04: A medium close-up shot of a Black woman with long dark hair wearing a floral robe. She is in a bedroom with a bed visible in the background. She directly addresses the camera, smiling and gesturing with her hands. # Funnel stage Consideration # Pain points Uneven skin tone, dark spots, and dryness from using other Vitamin C serums. Visually, this is addressed at 00:09-00:12, when a graphic shows the user's face with visible dark spots. # Value propositions - The serum provides an immediate glow and is hydrating while treating dark spots. - The serum is safe for sensitive skin and dermatologist created, thus can be trusted. # Benefits - Literally saving my skin - It does not dry my skin out - Actually hydrating - Gives me immediate glow # Features - 10% Vitamin C and 2.5% TXA - Dermatologist created - Safe for sensitive skin # Call to action You can shop this serum on Sephora.com or directly from ROSE Ingleton MD # Social proof - "This is the Rose Ingleton MD Dark Spot Vitamin C Serum that has been literally saving my skin" – Female 1 (Esthetician) # Point of view - Customer 100% – The ad is told entirely from the perspective of a satisfied user who is also an esthetician, enhancing credibility. # Storyline - 00:00–00:04 The esthetician and user addresses the audience, suggesting that if they want their skin to glow by 2026, she has a solution. This serves as an introduction and a personal connection with viewers looking for skincare help. - 00:04–00:09 She introduces the Rose Ingleton MD Dark Spot Vitamin C Serum, saying that it has literally been saving her skin. The transition introduces the product and the creator's testimony, framed as a before and after transformation. - 00:09–00:12 A before-and-after transformation of the speaker's skin is shown. The transition shows the product's effectiveness with a visual change. - 00:12–00:19 She highlights the serum’s non-drying, hydrating properties and emphasizes the serum's ability to provide an immediate glow. This addresses common concerns about Vitamin C serums and promotes benefits. - 00:19–00:24 She states that the serum is dermatologist created, safe for sensitive skin, and demonstrates application. This reinforces credibility and assures suitability for a range of skin types. - 00:24–00:31 She restates that if the viewer is serious about evening their skin tone, they can shop for the serum at Sephora.com or directly from Rose Ingleton MD. This is a final push to purchase, with clear channels for doing so.

# Ad summary An esthetician shares her experience with ROSE Ingleton MD Dark Spot Vitamin C Serum. She highlights the 'before and after' results she experienced after just a month of use, and then goes on to demonstrate the application of the product. # Brand positioning ROSE Ingleton MD is presented as a dermatologist-created brand focused on delivering effective skincare solutions. The brand is positioned in the premium market, offering scientifically backed products that cater to sensitive skin. The ad highlights the brand's emphasis on safe, hydrating, and glow-enhancing ingredients, suggesting a blend of functional and emotional benefits. The brand aligns with a customer who values expert-backed skincare, addressing specific concerns like dark spots and uneven skin tone with dermatologist-developed solutions. # Product The ROSE Ingleton MD Dark Spot Vitamin C Serum is a skincare product designed to even skin tone, hydrate, and provide an immediate glow. It contains 10% Vitamin C and 2.5% TXA, known for their brightening and skin-saving properties. The product is dermatologist-created, emphasizing its safety for sensitive skin. The serum comes in a pump bottle, designed for easy dispensing of the product. A key USP is that it does not dry out the skin, instead provides hydration. The ad demonstrates application of the product to the face, with the suggestion that consistent use leads to visible improvements in as little as a month. # Visual style The ad has a polished, UGC feel. It uses natural lighting and smooth transitions. The video appears to be shot in a bedroom. The pacing is consistent. # Hooks Spoken: 00:00–00:03 Female 1: As a licensed esthetician, I have to put you on to this serum. Text overlay: 00:03–00:06 ROSE Ingleton MD Dark Spot Vitamin C Serum Visual: 00:00–00:03 A medium shot of a woman with dark skin, long dark hair, and wearing a pink floral robe. She is standing in a bedroom. Behind her is a white headboard, a nightstand, and a lamp. # Funnel stage Consideration # Pain points The central pain point is uneven skin tone and dark spots, which are highlighted through the before-and-after clips and the woman's statement that the product has been "literally saving my skin." # Value propositions - Dermatologist created serum: Safe for sensitive skin - Vitamin C serum that's hydrating: Gives you immediate glow. # Benefits - Evening your skin tone - Hydrating - Immediate glow # Features - 10% Vitamin C - 2.5% TXA - Dermatologist created - Safe for sensitive skin # Call to action You can shop this serum on Sephora.com or directly from ROSE Ingleton MD # Social proof - "As a licensed esthetician, I have to put you on to this serum." – Female 1 (Esthetician) - "This is the ROSE Ingleton MD Dark Spot Vitamin C serum that has been literally saving my skin." – Female 1 (Esthetician) - "These before and after clips were only a month apart." – Female 1 (Esthetician) # Point of view - Customer 100% – A real user of the product shares her experience and demonstrates how to use it. # Storyline - 00:00–00:03 00:00–00:03 The video opens with a woman introducing herself as a licensed esthetician and recommends a serum. The intention is to establish credibility and build trust from the beginning, positioning the speaker as a knowledgeable authority. - 00:03–00:06 00:03–00:06 The esthetician reveals the product she recommends, ROSE Ingleton MD Dark Spot Vitamin C Serum. By showing the packaging, the intention is to familiarize viewers with the brand and product, as well as visually convey details about the product’s branding. - 00:06–00:11 00:06–00:11 The esthetician highlights the results she's seen in her own skin after a month of using the product. This before-and-after comparison builds trust and demonstrates the potential benefits of the serum. - 00:11–00:18 00:11–00:18 The esthetician describes one of her favorite attributes of the product: the fact that it doesn't dry her skin. By pumping the product into her palm, she shows the consistency, as well as communicates how easy the product is to use. - 00:18–00:23 00:18–00:23 She continues to describe the product, sharing that it is dermatologist created and safe for sensitive skin. Applying it to her face, she communicates the importance of this aspect from the perspective of a licensed esthetician. - 00:23–00:29 00:23–00:29 The esthetician urges viewers to shop the serum and tells them where to purchase the product. This serves as a direct call to action.

# Ad summary This ad features a woman talking about the Rose MD Futurebright Dark Spot Vitamin C Serum. She says she has been using it to help with her hyperpigmentation. The ad shows her applying the serum and the effects of using the serum after a couple weeks. She says it helps with brightness, evening her skin tone, and fading her dark spots. # Brand positioning The Rose MD brand is presented as a brand with products that are effective and easy to use. The brand positions itself as offering an uncomplicated product that actually works and provides youthful results. The brand aims to occupy the space in a consumer's mind who is looking for quality skincare products that are simple and effective. # Product The Rose MD Futurebright Dark Spot Vitamin C Serum is a serum that works to brighten and give the skin a youthful glow. It is a gentle form of vitamin C and tranexamic acid. It is hydrating and safe for sensitive skin. It can be used after cleansing and before moisturizer. After a couple weeks of using the serum, the ad claims the skin will look brighter, more even, and dark spots will fade. # Visual style The ad has a UGC style with a natural look, and feels like it was shot on a phone camera. The coloring has warm and natural lighting. There are quick cuts to close up shots of the product and application. The ad is edited to feel as if it was made for Reels. # Hooks Spoken: If your hyperpigmentation products are not working, then you need to try this. Text overlay: If your hyperpigmentation products are not working Visual: 00:00–00:02 Medium shot of a woman with her hair pulled back, wearing a white t-shirt, holding a bottle of Rose MD Futurebright Dark Spot Vitamin C Serum. She's standing in a room with a ceiling fan and a glimpse of plants behind her. # Funnel stage Consideration # Pain points If your hyperpigmentation products are not working. # Value propositions - If you are not into complicated skincare and want something that actually does the job, this is a solid add, simple and effective # Benefits - Skin feels way more alive - Skin looks brighter - Skin looks more even - Dark spots are fading - Youthful glow # Features - THD ascorbate - Vitamin C - Tranexamic acid - Hydrating - Safe for sensitive skin # Call to action None used. # Social proof - I've been using the Rose MD vitamin C serum and honestly my skin feels way more alive. – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:02 The creator introduces the product. - 00:02–00:07 00:02–00:07 The creator states that she has been using the Rose MD vitamin C serum, and that her skin feels way more alive. - 00:08–00:10 00:08–00:10 The creator describes that she uses the serum after cleansing and before moisturizing. - 00:11–00:15 00:11–00:15 The creator claims that after a couple of weeks, her skin looks brighter, more even, and her dark spots are fading. - 00:15–00:22 00:15–00:22 The creator states that the serum is powered by THD ascorbate, a gentle form of vitamin C and tranexamic acid, which brightens and gives the skin a youthful glow. - 00:23–00:27 00:23–00:27 The creator claims that unlike most products for dark spots, the serum is hydrating and safe for sensitive skin. - 00:27–00:34 00:27–00:34 The creator says that if you are not into complicated skin care and want something that actually does the job, this is a solid ad, simple and effective.

# Ad summary The ad showcases Rose Ingleton MD's Futurebright Dark Spot Vitamin C Serum, emphasizing its suitability for sensitive skin and ease of use. It follows a format common in beauty product reviews and showcases a product use and demonstration from a customer. # Brand positioning Rose Ingleton MD is presented as a skincare brand focused on providing effective solutions for common skin concerns like dark spots, particularly for individuals with sensitive skin. The brand is positioned as offering simple yet effective products, contrasting with complicated skincare routines. It emphasizes a functional and gentle approach, using ingredients like THD ascorbate and tranexamic acid to brighten and hydrate the skin, promising a youthful glow. # Product The Rose Ingleton MD Futurebright Dark Spot Vitamin C Serum is a skincare product designed to address dark spots and improve skin brightness. It is formulated with THD ascorbate, a gentle form of vitamin C, and tranexamic acid, making it suitable for sensitive skin. The serum is presented as a simple and effective solution for achieving brighter, more even-toned skin. It is to be used after cleansing and before moisturizing. The product's unique selling point is its ability to provide hydration and safety for sensitive skin, unlike most dark spot products, and gives your skin that youthful glow. # Visual style The ad features a clean, well-lit visual style with a focus on showcasing the product and the creator's skin. The editing is smooth, with static shots and minimal transitions, giving it a polished yet approachable feel. The production quality is high, with clear visuals and good lighting, supporting the intended tone of a reliable and effective skincare solution. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: If you're not into complicated skin care, and want something that actually does the job, then you need to try this. Text overlay: The best dark spot serum for sensitive skin Visual: 00:00–00:04 A medium shot of a Black woman with short hair, wearing a white shirt, standing indoors with neutral background colors, holding a Rose Ingleton MD Vitamin C serum. She is smiling and looking directly at the camera. She is indoors in front of a door.The camera is stationary, providing a clear view of her face and the product. # Funnel stage Consideration # Pain points The central frustration is the difficulty in finding a dark spot treatment that is both effective and gentle enough for sensitive skin. Many products can be too harsh, causing irritation or dryness. This is visually implied through the customer stating, "Unlike most products for dark spots, it's hydrating and safe for sensitive skin." # Value propositions - Simple and effective: Appeals to those who want a straightforward skincare routine without complicated steps or ingredients. - Gentle yet effective: Caters to people with sensitive skin who need products that won't cause irritation while still addressing skin concerns like dark spots. # Benefits - Effective dark spot treatment - Safe for sensitive skin - Brightens skin - Gives skin a youthful glow # Features - Powered by THD ascorbate, a gentle form of vitamin C - Contains tranexamic acid - Hydrating # Call to action None used. # Social proof - I've been using the Rose MD vitamin C serum, and honestly my skin feels way more alive." – Female 1 (Customer) - "After a couple of weeks my skin looks brighter, more even, and my dark spots are fading." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a satisfied customer who shares her experience and shows how to use the product. # Storyline - 00:00–00:03 The creator introduces the Rose MD vitamin C serum, highlighting its suitability for sensitive skin and users who want something simple and effective. The intention is to establish the product as a practical solution for a specific skin concern, delivered from the customer's perspective with a casual tone. - 00:03–00:05 The creator shows the Rose MD product. The intention is to showcase the product being advertised and to create familiarity, delivered from the customer's perspective with a casual tone. - 00:05–00:09 The creator shares their experience using the serum, noting that their skin feels more alive. The intention is to build credibility by sharing a personal anecdote, delivered from the customer's perspective with a casual tone. - 00:09–00:13 The creator demonstrates how to use the serum, showing its application after cleansing and before moisturizing. The intention is to provide a clear usage guideline, delivered from the customer's perspective with a casual tone. - 00:13–00:16 The creator shows a close-up of her skin, emphasizing that it looks brighter and more even, and dark spots are fading. The intention is to show the results of using the serum and to convince viewers that the product is effective, delivered from the customer's perspective with a casual tone. - 00:16–00:23 The creator discloses the key ingredients—THD ascorbate and tranexamic acid—and their benefits, brightening and giving the skin a youthful glow. The intention is to highlight the science behind the product, delivered from the customer's perspective with a casual tone. - 00:24–00:28 The creator explains that unlike most dark spot products, it is hydrating and safe for sensitive skin. The intention is to differentiate the product from its competitors and to highlight the gentleness of the serum, delivered from the customer's perspective with a casual tone. - 00:28–00:30 The creator repeats the product's selling points: it is simple and effective. The intention is to close with an easy-to-remember message, delivered from the customer's perspective with a casual tone.