How RIXO Advertises on Meta

# Ad summary An image ad featuring a woman in a floral dress sitting on a bench. The ad promotes RIXO, with text overlay that says, “Spring looks good on you.” The ad is styled by @marianacantoecastro. # Brand positioning RIXO is presented as a brand that offers stylish and fashionable clothing. The brand aligns with a feminine, trendy, and confident lifestyle, as showcased through the model and the floral dress. RIXO follows the category norms of showcasing seasonal styles but pushes against the typical competitor behaviors by partnering with stylists to highlight unique looks, creating a sense of exclusivity and expertise. The brand positioning is both functional (offering stylish clothing) and emotional (making customers feel good and confident in their appearance). # Product The featured product is a midi-length floral dress with a white base and small red and blue flowers. It has long sleeves with ruffle details at the cuffs, a V-neckline, and a white lace trim at the waist and hem. The dress appears to be made of a lightweight fabric. It is presented as a stylish and seasonally appropriate item, suitable for spring. The ad does not explicitly state the dress's material or care instructions, but it focuses on the aesthetic appeal and the positive feeling it evokes, addressing the purchase barrier of whether the dress is fashionable and flattering. # Visual style The ad has a natural, high-quality look. The visual motifs include a real-life setting. The image treatment involves natural lighting. The typography integration is large and bold. The style contrasts against platform-native styles, appearing more high-design. # Hooks Headline: SPRING LOOKS GOOD ON YOU # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - "STYLED BY @MARIANACANTOECASTRO" # Point of view - Brand: The POV throughout the image ad is from the brand, RIXO, aiming to showcase their clothing and aesthetic through a visually appealing image of a model in a floral dress. # Storyline - The ad begins with a visually appealing image of a woman sitting on a bench, showcasing a floral dress from RIXO. This is designed to capture the viewer's attention and introduce the featured product. The audience experiences this scene from a brand perspective, highlighting the brand's aesthetic and style. - Text overlay, “Spring looks good on you”, compliments the aesthetic and subtly reinforces the brand's image of contemporary fashion. The audience experiences this from the brand's perspective. - The text “Styled by @marianacantoecastro” adds credibility and influence by associating the brand with a known stylist. The audience experiences this from the brand perspective.

# Ad summary This ad features a fashion influencer detailing her outfit selection and accessories. She explains the items she selected, highlighting the blouse, flats, necklace, and bag and calls the look cool and understated, but with a touch of eccentricity. # Brand positioning The ad focuses on the influencer's personal style and how she puts together an outfit that feels both 'cool and understated' yet with a touch of eccentricity. The brand is positioned as one that aligns with a mix of classic and unique, subtly pushing against the norm of sticking to conventional styles and promoting a blend of comfort and fashion, with a focus on everyday wearability and individual expression. # Product The ad showcases a blouse by Rixo London, described as 'super sweet.' The influencer pairs it with simple black leather ballerina flats and a gold chain necklace for accessories. She completes the look with a tan leather shoulder bag. The products are presented as versatile pieces that can be combined to create a stylish yet understated outfit. # Visual style The ad has a clean, minimalist aesthetic with bright, natural lighting and static camera shots. The production quality appears to be somewhere in between UGC and polished commercial, lending the ad a personal touch. The editing style consists of simple cuts between shots, maintaining a consistent pace that matches the spoken narrative. # Hooks Spoken: Female 1: I wanted to wear this super sweet blouse by Rixo London. Visual: 00:00–00:01 The influencer stands in a well-lit room with hardwood floors and white walls. She is wearing a white lace blouse, dark purple trousers, and has her hair pulled back. The camera is stationary and captures her full body as she turns slightly from side to side, showing off her outfit. / 00:01–00:02 The influencer walks towards the camera, holding black ballet flats. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The combination of different styles to achieve a balance between classic and unique. - Versatile pieces that can be combined to create a stylish yet understated outfit. # Benefits - Cool and understated look - Touch of eccentricity # Features - Blouse by Rixo London - Black leather ballerina flats - Gold chain necklace - Tan leather shoulder bag # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer / influencer sharing her personal fashion choices. # Storyline - 00:00–00:01 The influencer stands in front of a mirror, showcasing her outfit. - 00:01–00:05 00:01–00:05 The influencer describes her outfit, starting with her 'super sweet blouse by Rixo London', then shows simple black leather ballerina flats and a gold chain necklace - 00:05–00:14 00:05–00:14 She then says she 'paired it with a tan leather shoulder bag' and shares that 'this look felt cool and understated, but with a touch of eccentricity.'

# Ad summary This ad showcases a floral patterned dress, with an emphasis on its design and appeal. The visuals are enhanced with butterfly effects, focusing on aesthetic presentation. It would likely appeal to those interested in bohemian or vintage-inspired fashion. # Brand positioning RIYO presents itself as a brand specializing in dresses, with a focus on unique and eye-catching patterns. The brand's association with floral patterns and the vintage-inspired design of the dress suggests a bohemian and feminine aesthetic. The use of digital butterflies enhances the dreamy and whimsical feeling of the brand, implying a focus on standing out with expressive designs. The brand positions itself as a source for customers seeking statement pieces that offer a blend of vintage charm and modern flair. # Product The advertised product is a long-sleeve dress with a V-neck design, featuring a vibrant floral pattern in shades of pink, red, white, and green set against a black background. It has long, slightly flared sleeves and a decorative trim along the neckline. The dress is made from a lightweight fabric and is styled with a leopard-print headscarf and layered necklaces, including one with a turquoise seashell pendant. The dress is presented as a fashionable and eye-catching garment suitable for various occasions where one would want to express a bohemian and vintage-inspired style. # Visual style The ad has a clean and polished aesthetic with soft lighting. The editing is static with consistent framing, focusing on the model and the dress. The production quality is high-end, aiming for a commercial look to highlight the brand's attention to detail. The addition of digital butterflies as a visual motif adds a dreamy and whimsical touch, enhancing the overall aesthetic. The pacing is slow and consistent. # Hooks Text overlay: 00:00–00:29 RIYO Visual: 00:00–00:07 The shot is a medium shot of a model from the waist up, positioned in the center of the frame. She has fair skin, long brown hair, and wears a leopard print headscarf, a black floral dress with long sleeves, and multiple necklaces, including one with a turquoise shell pendant. Her expression is neutral, and she is slightly angled to her right. Two animated butterflies, one on her shoulder and one near the upper right corner, add a whimsical effect. The background is light gray, and the brand name "RIYO" is displayed in large, white, sans-serif font above her. The camera is static, and the lighting is soft and even, highlighting the details of the dress and accessories. # Funnel stage Top of funnel # Pain points None used. # Value propositions - Eye-catching floral dress: Stand out with a unique and stylish design. # Benefits - Fashionable design - Unique look # Features - Floral pattern - V-neck design - Long sleeves # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and aesthetic. # Storyline - 00:00–00:29 00:00–00:29 A woman poses wearing a floral dress and headscarf, with butterfly effects added to the scene.

# Ad summary The ad features a woman showing how different dresses can be styled with a black jacket. # Brand positioning The brand is presented as offering dresses that are versatile and stylish. The brand aligns with a casual, everyday lifestyle. The brand is positioned as a provider of dresses that can be easily styled up or down. The brand's positioning is functional, focusing on simplicity and versatility. # Product The ad features a variety of dresses in different styles and patterns. Each dress is shown being styled with the same black jacket, demonstrating their versatility. The dresses are shown as easy to wear and style for various occasions. The ad highlights that the dresses are worth trying or buying because of their versatility and ability to be styled in multiple ways. # Visual style The ad has a polished, clean aesthetic with natural lighting. The editing style consists of quick cuts to showcase different outfits. The production quality is high, giving it a commercial feel. The pacing is quick, with cuts happening every few seconds to maintain viewer engagement. The video is focused on showcasing outfits. # Hooks Visual: 00:00–00:01 A woman stands in a living room with white walls, wood floors, and a tan cowhide rug. In the background, there's a beige couch with colorful pillows, a round coffee table with books, and two sconces on the wall. The woman, who appears to be in her 20s with long brown hair, is wearing a white lace top, blue jeans, a black jacket with embroidered flowers, and black shoes. She poses with her hands in her pockets. The camera is stationary and at eye level, capturing a full shot of the woman. / 00:01–00:03 The woman stands in the same living room. She is now wearing a long black dress with red polka dots and the same black jacket. She poses with her hands on her hips. The camera remains stationary and at eye level, capturing a full shot of the woman. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Versatile jacket that can be paired with multiple dresses - Stylish dresses that are easy to wear and style # Benefits - Ability to create multiple outfits with one jacket - Easy to style for different occasions # Features - Versatile black jacket - Dresses in various styles and patterns # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the versatility of its products. # Storyline - 00:00–00:01 00:00–00:01 A woman stands in a living room wearing a white top, jeans, and a black jacket. The message is to showcase the versatility of the jacket. The perspective is from an external observer, presenting the outfit in a neutral setting. The tone is casual and effortless. - 00:01–00:03 00:01–00:03 The woman poses in a black dress with red details and the same black jacket. The message is to demonstrate how the jacket can complement a dress. The perspective remains external. The tone continues to be casual and stylish. - 00:03–00:07 00:03–00:07 The woman holds up a leopard print dress and then poses wearing it with the black jacket. The message is to show another dress option that pairs well with the jacket. The perspective remains external. The tone is stylish and versatile. - 00:07–00:10 00:07–00:10 The woman holds up a black dress with red polka dots and poses wearing it with the black jacket. The message is to showcase yet another dress option that works with the jacket. The perspective is external. The tone is consistent with casual style.

# Ad summary This ad promotes a fashion brand with a woman modeling a dress in an outdoor setting with colorful bougainvillea flowers. She poses and walks towards the camera, highlighting the dress's design and movement. # Brand positioning This fashion brand, while unnamed, is positioned in the market as an aspirational brand for those seeking vibrant, eye-catching, flowing garments. It aligns with a lifestyle of leisure, travel, and self-expression through bold colors and patterns. The brand pushes against norms of minimalist or understated fashion, instead promoting confidence and individuality. It emphasizes emotional connection and aesthetic appeal. # Product The product featured is a long, flowing maxi dress with a halter neckline. The dress features a multi-colored paisley pattern in shades of pink, blue, and white. It is sleeveless and has a tiered skirt, which creates movement and flow. The dress is designed for warm weather and casual occasions. The dress presents an occasion to express one's self in a fashionable way. # Visual style The ad has a bright, vibrant aesthetic with natural lighting and a travel-inspired feel. The production quality is polished, suggesting a professional shoot or carefully curated UGC. The editing is simple, with static shots and smooth transitions. The pacing is moderate. # Hooks Spoken: 00:00–00:06: [Singing in Portuguese] Visual: 00:00–00:05: A young woman stands in front of an arched entrance with a rustic stone wall and a blue wooden door. Above the archway, bright pink bougainvillea flowers cascade down. The woman has dark hair with bangs, wears a long, flowing paisley-patterned dress, and black sandals. She poses, touching the collar of her dress and then twirling. The camera is stationary, capturing the scene from a medium distance. / 00:05–00:06: The woman walks out of frame to the right, leaving the background stone wall, blue wooden door, and bright pink flowers in view. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The dress offers an opportunity to express one's self in a fashionable way with its vibrant and flowing design. # Benefits - Vibrant, eye-catching design - Creates movement and flow - Suitable for warm weather - Ideal for casual occasions # Features - Long, flowing maxi dress - Halter neckline - Multi-colored paisley pattern - Sleeveless - Tiered skirt # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video feels like a user-generated post from the perspective of someone who enjoys wearing and showcasing the dress. # Storyline - 00:00–00:05 00:00–00:05: A woman stands in front of a stone archway with a bright blue door, framed by vibrant pink bougainvillea flowers. She poses, adjusting the neckline of her patterned maxi dress, then turns and walks toward the camera. - 00:05–00:06 00:05–00:06: The woman walks out of the frame, leaving only the archway behind.

# Ad summary This ad features a woman modeling a long, paisley-printed dress. The ad aims to connect with viewers on an emotional level. The text overlay states "Dresses that make you feel... Like you." # Brand positioning This brand aims to provide dresses that help women feel like their authentic selves. The brand promotes self-expression, and it encourages customers to embrace their personal style. The brand appears to ignore conventional fashion norms by offering unique and expressive designs. This brand positioning leans heavily on emotional connection and self-discovery, rather than functional attributes. # Product The featured product is a long, flowing maxi dress with a unique paisley print design. The dress has a high neckline with a tie detail on the shoulder. The dress appears to be lightweight and comfortable, suitable for warm weather or special occasions. The dress has a fitted bodice and a tiered, flowing skirt. The USPs are its unique design and the emotional connection it provides, as highlighted by the overlay, "Dresses that make you feel... Like you." # Visual style The ad features a polished aesthetic with natural lighting and a focus on showcasing the dress in an outdoor setting. The editing is smooth with slow zooms. The production quality is high, resembling a professional commercial. The pacing is slow, with static shots and measured camera movements. # Hooks Text overlay: Dresses that make you feel... / Like you. Visual: 00:00–00:02: The camera angle is low, angled up at a woman with medium-length brown hair with bangs, wearing a long paisley dress and black sandals. She is standing in front of a weathered stone building with a blue door. Bougainvillea flowers hang overhead. She is looking to the right with a neutral expression. The camera is static and maintains a medium shot. # Funnel stage Top of funnel (Awareness) # Pain points The ad subtly addresses the pain point of women wanting to find clothing that truly reflects their identity and makes them feel confident and comfortable in their own skin. # Value propositions - "Dresses that make you feel...Like you." This messaging connects the product's unique design and comfortable fit to the wearer's emotional state, offering a value proposition of self-expression and authentic identity. # Benefits - Emotional connection: Helps wearers feel like themselves. - Self-expression: Allows wearers to express their personal style. - Comfort: Made with lightweight and comfortable materials. - Effortless elegance # Features - Long, flowing maxi dress - Paisley print design - High neckline with tie detail on shoulder - Lightweight and comfortable - Fitted bodice - Tiered, flowing skirt # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents the official voice of the brand by showcasing its product and conveying its brand message through visuals and text overlays. # Storyline - 00:00–00:03 The ad opens with a shot of a woman standing in a picturesque location wearing a paisley print dress. - 00:00–00:03 The visual is accompanied by text overlay "Dresses that make you feel...Like you." This is intended to immediately connect the product with the wearer's self-perception and emotional state, framing the dress as a tool for self-expression and confidence. - 00:03–00:15 The ad continues to showcase the woman in different poses and angles, highlighting the dress's design and movement. The woman's poses and the environment's aesthetic contribute to the overall tone of effortless elegance.

# Ad summary A woman films herself in selfie mode. She is modeling a leopard print dress, a black jacket with gold embellishments, a neck scarf, and a small black bag with black strappy heels. She smiles as she is trying on different combinations with the jacket. She is in front of a bamboo shelving unit with red walls and a red patterned rug. # Brand positioning This ad presents a brand that values self-expression through bold and unique fashion choices. The brand leans into a more maximalist aesthetic, embracing vibrant colors, eye-catching patterns, and statement accessories. It defies the minimalist trend, encouraging customers to experiment with their style and create distinctive looks. The brand seemingly aims to occupy a space for those who want to stand out, prioritizing individuality and confidence over conventional norms. The brand's functional approach seems to be on accessorizing with a variety of different pieces to enhance the look of one outfit. # Product The ad features a leopard print maxi dress made of a lightweight, sheer fabric with a v-neck and short flutter sleeves. The dress is accessorized with a black and white patterned neck scarf, small gold necklaces, and black strappy heeled sandals. A black cropped jacket with intricate gold floral embroidery is presented as a layering option. A black tote bag with a geometric pattern is also shown as a potential accessory. The ad highlights the versatility of the dress, showing how it can be styled for different occasions and tastes by adding or removing the jacket and pairing it with various accessories. This implies the dress's main selling point is its adaptability, allowing the wearer to create multiple stylish looks from a single garment. # Visual style The ad has a casual, UGC-style aesthetic, shot in selfie mode with natural lighting. The editing is minimal, consisting of simple cuts between shots with no special effects or transitions. The production quality is low-fi, resembling content created for social media platforms like TikTok or Instagram Reels. The pacing is moderate, with cuts every 1-3 seconds, creating a relaxed and informal viewing experience. # Hooks Spoken: 00:00–00:03 Female 1 [singing] Just a little bit more, just a little bit more. Visual: 00:00–00:01 A young, tan-skinned woman with brown hair is standing in front of a mirror in selfie mode. She is wearing a leopard print dress with a black and white patterned neck scarf, small gold necklaces, and black strappy heeled sandals. She is carrying a small black tote bag. The background is a room with red walls, a bamboo shelving unit, and a red patterned rug. / 00:01–00:02 The woman puts on a black cropped jacket with gold floral embroidery. She is smiling in the mirror. The background is a room with red walls, a bamboo shelving unit, and a red patterned rug. / 00:02–00:03 The camera zooms in closer to the woman's face and upper body. She is still wearing the leopard print dress, black jacket, neck scarf, and gold jewelry. She turns her head slightly to show off the gold earring. The background is a blurred room with red walls, a bamboo shelving unit, and a red patterned rug. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The dress can be styled for different occasions and tastes by adding or removing the jacket and pairing it with various accessories. - Allows the wearer to create multiple stylish looks from a single garment. # Benefits - Versatile styling options - Can be dressed up or down # Features - Leopard print dress - Black cropped jacket with gold floral embroidery # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is filmed in selfie mode by the user. # Storyline - 00:00–00:01 A woman in selfie mode stands in front of a mirror, modeling a leopard print dress. She is also wearing a black and white patterned neck scarf, a small gold necklace, and black strappy heeled sandals. She is carrying a small black tote bag. - 00:01–00:02 00:01–00:02 She puts on a black cropped jacket with gold floral embroidery, showing how the dress can be styled for a different look. This suggests that the dress is versatile and can be adapted to different occasions and tastes. The woman smiles in the mirror, seemingly satisfied with the look. - 00:02–00:03 00:02–00:03 She zooms in closer to the camera, still holding the phone at an angle to capture herself as well as the jacket and dress. She turns her head slightly to show off the gold earring and the neck scarf. - 00:03–00:07 00:03–00:07 She continues to look at herself in the mirror. She is still angled to the side to show off the jacket, dress, and earrings. - 00:07–00:08 00:07–00:08 She removes the jacket and shows off the dress alone. The dress is still being paired with the black and white neck scarf and gold jewelry. - 00:08–00:10 00:08–00:10 She then puts the jacket back on. She is smiling and seems happy with her final look.

# Ad summary This ad showcases a "wear-anywhere dress" through a montage of a woman wearing the dress in a variety of different settings, from daytime errands to evening events. # Brand positioning The brand being promoted seeks to occupy a space in the consumer's mind as offering versatile, everyday fashion. The brand aligns with a practical, modern lifestyle and focuses on providing pieces that can be seamlessly integrated into various activities and occasions. The tone of the brand is understated and functional, emphasizing adaptability and ease of wear rather than high fashion. The goal is to communicate that the brand's clothing is designed to simplify the customer’s wardrobe by offering pieces that can transition effortlessly between different situations. # Product The advertised product is a "wear-anywhere dress" designed for versatility. It is a long-sleeved, full-length dress featuring a V-neck and a floral print consisting of white fabric with a red rose pattern. The dress is marketed as being suitable for a range of activities, from casual daytime outings to evening events. It appears lightweight and flowy, suggesting comfort and ease of movement. The ad shows the dress being styled in multiple ways with accessories such as sweaters, jackets, and different shoes to demonstrate its adaptability to various settings and occasions. The USPs of the dress are its wearability in diverse environments and its stylish, yet understated design. # Visual style The ad has a polished, commercial aesthetic with static shots and smooth transitions. The production quality is high, creating a clean and sophisticated feel. The pacing is moderate, with consistent cuts that align with the changes in setting, and the overall visual style supports a tone of effortless style and adaptability. # Hooks Text overlay: THE WEAR- / ANYWHERE / DRESS / EXPLORING THE CITY Visual: 00:00–00:02: A woman stands against a light pink wall on a cobblestone street. She wears a long-sleeved, floral maxi dress, sunglasses, and brown shoes, carrying a woven tote bag. The camera is stationary and shows a medium shot. The lighting is natural daylight, casting soft shadows. Text overlay reads "THE WEAR-ANYWHERE DRESS EXPLORING THE CITY". # Funnel stage Consideration # Pain points None used. # Value propositions - The "wear-anywhere dress" is versatile, reducing the need for multiple outfits for different occasions. - The dress is easily styled with different outerwear and accessories, making it adaptable to various weather conditions and social settings. # Benefits - Versatile for multiple occasions - Suitable for day and night - Comfortable and stylish # Features - Long-sleeved - Full-length - Floral print # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video follows a woman who uses the product in different scenarios. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a woman standing against a light pink wall on a cobblestone street, modeling the advertised dress. The message is that the dress is perfect for exploring the city. This is shown from an external perspective with a stationary camera. The tone is relaxed and casual. - 00:02–00:04 00:02–00:04: The scene cuts to the same woman at an outdoor market, selecting fruit. The message is that the dress is suitable for a pit stop at the market. This is shown from an external perspective with a stationary camera. The tone is everyday and practical. - 00:04–00:06 00:04–00:06: The woman is shown leaving a coffee shop with a cup of coffee. The message is that the dress is appropriate for a coffee run. This is shown from an external perspective with a stationary camera. The tone is casual and energetic. - 00:06–00:07 00:06–00:07: The scene transitions to an evening setting where the woman is on a city street. The message is that the dress is also suitable for dinner with the girls. This is shown from an external perspective with a stationary camera. The tone is chic and sociable. - 00:07–00:13 00:07–00:13: The ad reiterates the previous scenes in a loop.

# Ad summary A woman shows off an outfit that features a colorful maxi dress, brown purse, and blue earrings. The ad highlights the outfit's beauty. # Brand positioning The brand is presented as a fashion-forward curator of eye-catching, bohemian-inspired apparel and accessories. It promotes a lifestyle of individual expression, travel, and confidence through unique and colorful designs that stand out from mainstream fashion. The brand is emotionally positioned, focusing on the joy and self-expression that comes from wearing distinctive pieces. # Product The featured product is a long, flowy maxi dress. The dress is colorful and features different patterns on the top and skirt. The top features blue shoulders and a pink bust with string ties. The skirt is turquoise with red and pink floral patterns. The woman in the video also shows a brown woven purse and teal seashell earrings that match the dress. # Visual style The ad has a casual and polished aesthetic. It appears to be filmed on a smartphone, and features static shots and smooth transitions. The video has a UGC feel, and the pacing is slow and steady. # Hooks Visual: 00:00–00:02: A woman with long, brown hair stands in a living room wearing a colorful maxi dress. The dress has blue shoulders, a pink bust, and a turquoise skirt. Behind her is a gray couch, a round coffee table, and hardwood floors covered with a brown cow-print rug. The camera is stationary and at eye level. / 00:01–00:02: The woman holds the dress in front of her. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a person who is showing off their outfit of the day to the viewer. # Storyline - 00:00–00:02 The video begins by showing a woman standing in a maxi dress. - 00:01–00:02 The woman holds the dress up to the camera. - 00:03–00:05 The woman models the dress and shows a brown woven purse. - 00:05–00:06 The woman turns to show the purse. - 00:06–00:07 The woman places her hand on her waist and shows off the dress' design. - 00:07–00:09 The woman shows off matching teal seashell earrings. - 00:09–00:11 The woman poses in the outfit.

# Ad summary The ad features a creator modeling different outfits with products available on Cider. # Brand positioning Cider is presented as a trendy and affordable online fashion brand that celebrates individuality and offers a wide range of styles. It caters to Gen Z and young adults who want to express themselves through fashion without breaking the bank. The brand's positioning appears to be functional with simple trendy products at a reasonable price. The brand seems to push against the norms of traditional high-fashion brands by embracing social media trends and working with influencers to showcase its products. # Product Cider is an online fashion retailer offering a wide range of clothing and accessories. The ad showcases several different outfits, each featuring various pieces from Cider. The clothing includes dresses, tops, skirts, pants, and outerwear, all designed with trendy and unique styles. Accessories such as handbags and sunglasses are also featured. The ad emphasizes the brand's ability to provide fashionable options for various occasions and personal styles. The USPs of Cider are its affordability, trendiness, and diverse range of styles, making it accessible for young adults seeking to express their individuality through fashion. # Visual style The ad has a casual and natural aesthetic, resembling user-generated content (UGC). It is shot in natural light with minimal editing, giving it an authentic feel. The editing style consists of quick cuts that showcase different outfits and poses. The pacing is upbeat and energetic, driven by the music track. The production quality is relatively simple, aligning with the UGC style and appealing to a younger audience on social media platforms. # Hooks Spoken: 00:00–00:07 [Singing] That's the only kind that means a thing to me. Don't want to love you, have to tell me. Visual: 00:00–00:03 A young woman stands in front of a wooden bookshelf. She is holding a white jacket with a floral pattern. The jacket has a green trim. She is wearing a black floral dress. / 00:03–00:04: The woman poses in an all white top, with red stitching, and black flared pants. She is wearing sunglasses and a bag on her shoulder. She has light brown hair. / 00:04–00:05: The woman poses in a pink floral matching set. She is holding a white handbag. She has sunglasses on. / 00:05–00:06: The woman poses in the green jacket with floral pattern and the black dress from the opening of the video. She has a black purse on her shoulder. / 00:06–00:07: The woman poses in the pink floral matching set. She is holding a white handbag. She has sunglasses on. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Cider offers trendy and affordable fashion, allowing young adults to express their unique style without breaking the bank. # Benefits - Fashionable options - Express individuality - Affordable prices # Features - Trendy clothing - Accessories - Range of styles # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a creator and the presentation of outfits. # Storyline - 00:00–00:03 The video begins with a woman holding up a jacket with a floral pattern. - 00:03–00:07 The creator models different outfits in succession. This displays the brand's different offerings and options.

# Ad summary The ad showcases a collage of models backstage during the Rixo SS26 show. It captures the energetic and fashionable atmosphere, highlighting the brand's presence and style. # Brand positioning Rixo is presented as a high-fashion brand, deeply rooted in the world of runway shows and backstage energy. The brand seems to occupy a space of glamour and exclusivity, targeting fashion-conscious consumers who appreciate a behind-the-scenes look into high fashion. With the setting of the SS26 show, Rixo positions itself as forward-thinking and trendsetting. The brand seems to stand against the norms of typical fashion advertising by offering an intimate, unfiltered peek into the chaotic yet exciting world of fashion shows, rather than staged and polished photoshoots. The brand aims to align with the values of creativity, exclusivity, and insider access, evoking a sense of excitement and aspiration in its audience. # Product The ad primarily features the Rixo brand’s clothing line, showcasing various garments as worn by models backstage at a fashion show. The featured pieces include dresses and scarves with distinctive floral and paisley patterns. These patterns are presented in a way that emphasizes their unique designs and bohemian-inspired aesthetic. The clothing line is showcased on models wearing them as headbands and garments, indicating use occasions for high-fashion events. The clothes are presented as part of the overall styling and persona that the models are embodying. The garments are intended for anyone interested in high fashion and bohemian designs. # Visual style The ad has a collage style, combining images of models with various fashion-related items and backstage props. The production quality appears to be a mix of high fashion and behind-the-scenes realism, giving it an authentic yet stylish feel. The image treatment includes a slightly desaturated filter that unifies the color palette and softens the overall look. The typography is large and bold, ensuring it stands out against the busy background. This visual style is intended to mimic the raw, unfiltered aesthetic of social media, making it both scannable and attention-grabbing in a feed. # Hooks Headline: RIXO Backstage at the SS26 Show # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Exclusive access to the behind-the-scenes action of a high-fashion show, offering a unique and engaging perspective. # Benefits - Fashionable - Stylish - Authentic # Features - Clothing - Accessories # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption and product displays. The brand name and setting are stated, and the products are prominently featured. - External source: Background collage elements. The backstage setting is presented, offering a glimpse into the show's environment. # Storyline - The ad opens with the brand name and the setting: "Rixo Backstage at the SS26 Show," immediately establishing the context of a high-fashion event. This moment is told from the brand's perspective, setting the stage for a behind-the-scenes look at the fashion show and introducing the brand as a central figure in the industry. - The central part of the ad features three models wearing the brand's clothing and accessories. This segment is told from the brand's perspective, as it showcases its collection and highlights the models in fashionable attire. It serves to exhibit the garments and their overall style in a real-world setting, creating an impression of current fashion trends and applications. - The ad's composition as a collage, with various background elements like drawings, accessories, and hanging garments, adds depth and texture to the visual narrative. This part of the story is told from an external, observational perspective, enriching the overall setting of the backstage environment and contributing to the authenticity of the scene.

# Ad summary This RIXO ad showcases various dresses with unique patterns. The ad features different models wearing the dresses while posing in a studio with butterfly animations. # Brand positioning RIXO is presented as a high-end fashion brand that specializes in women's clothing. The brand creates vintage-inspired clothing, with unique and timeless designs for modern women. The styles showcased are distinct and cater to individuals who appreciate intricate detailing and artistic prints. RIXO is for those who want to express their individuality through fashion. # Product The ad showcases a variety of dresses with different patterns and styles. These dresses are designed with a focus on unique patterns and designs. The dresses are suited for women who want to express themselves through unique fashion. The dresses have various necklines such as halter tops and open necklines. The dresses come in various lengths, from long gowns to shorter skirts. # Visual style The ad has a clean and polished aesthetic with a neutral color palette. The backgrounds are minimalistic. The models are well-lit, and the editing consists of static shots with no transitions. The pacing is slow and steady. The visual elements are synced with the background music. # Hooks Text overlay: RIXO Visual: 00:00–00:01: A fair-skinned woman with dark hair and neutral makeup sits on the floor wearing a long green, pink, and white floral dress. She wears gold earrings and a matching necklace. The background is solid white. Animated butterflies flutter around her. The camera is stationary. / 00:01–00:02: A fair-skinned woman with dark hair poses in a multicolored halter dress with a plunging neckline. She wears gold earrings and has neutral makeup. The background is solid white. Animated butterflies float around her. The camera is stationary. / 00:02–00:03: A fair-skinned woman with dark hair sits in a blue chair wearing a long blue and pink floral dress with a matching headscarf. She wears a blue necklace. The background is solid white. Animated butterflies flutter around her. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Unique patterns and designs for expressing individuality - Vintage-inspired designs for timeless fashion # Benefits - Express individuality through unique fashion - Vintage-inspired designs # Features - Unique patterns and designs # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand uses a compilation of professional shots to showcase its products. # Storyline - 00:00–00:04 00:00–00:04: Models pose in various outfits from RIXO against a neutral background. Animated butterflies flutter around the models. This presents RIXO's selection of unique designs. - 00:04–00:05 00:04–00:05: The ad repeats the previous shots, showcasing a variety of dresses and styles from RIXO. The intent is to emphasize the diversity of the brand's offerings. - 00:05–00:09 00:05–00:09: More models are shown in various outfits from RIXO against a neutral background, with animated butterflies. This emphasizes the brand's range of styles and designs. - 00:09–00:10 00:09–00:10: The ad repeats the previous shots, showcasing a variety of dresses and styles from RIXO. The intent is to emphasize the diversity of the brand's offerings. - 00:10–00:14 00:10–00:14: Models pose in various outfits from RIXO against a neutral background. Animated butterflies flutter around the models. This presents RIXO's selection of unique designs.

# Ad summary A UGC-style ad featuring a blonde woman showing off a black and white polka dot dress with a leopard print bottom. She showcases the dress through twirling and blowing a kiss to the camera. The ad aims to highlight the dress's style and appeal. # Brand positioning The brand is presented as fashionable and trendy, focusing on unique and eye-catching designs. The ad uses a single individual showcasing a stylish dress, suggesting the brand values self-expression and confidence through fashion. The brand seems to ignore category norms of formal advertising and instead uses a user-generated content style. The brand positioning leans towards emotional appeal, highlighting style and visual distinctiveness. # Product The advertised product is a mixed-print dress featuring a black and white polka dot top and a leopard print bottom. The dress has a round neckline trimmed with white lace. It is designed for individuals who want to make a fashion statement and stand out. The dress is presented as stylish and suitable for everyday wear, as demonstrated by the model wearing it outdoors. The ad focuses on the visual appeal of the dress, suggesting that it is worth buying for its unique design and fashionable look. # Visual style The ad features a UGC-style aesthetic, with natural lighting and simple camera work. The editing is minimal, with static shots and smooth transitions. The overall production quality feels casual, supporting the intended tone of an everyday user showcasing a product. The pacing is consistent, with a focus on showcasing the dress's visual appeal. # Hooks Visual: 00:00–00:02: A blonde woman stands on a sidewalk with a red brick building in the background. She is wearing a black and white polka dot dress with a leopard print bottom. The camera is positioned at eye level, showing her from the waist up. The lighting is bright and sunny. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The dress provides a unique and stylish look through its mixed-print design, allowing the wearer to make a bold fashion statement. # Benefits - Stylish look - Unique design - Fashionable statement # Features - Mixed-print design - Polka dot top - Leopard print bottom - Round neckline trimmed with white lace # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer or influencer showcasing the product. # Storyline - 00:00–00:02 The video opens with a woman standing outdoors, showcasing her dress. - 00:02–00:05 The woman poses and adjusts her hair while the camera captures her full outfit and the surrounding urban environment. This establishes the setting and introduces the product in a lifestyle context. - 00:05–00:08 The woman spins around to showcase the dress's flow and design from all angles, highlighting its visual appeal and movement. This reinforces the fashion-forward aspect of the dress. - 00:08–00:10 The woman walks closer to the camera and blows a kiss, creating a personal connection with the viewer and suggesting the dress makes her feel confident and attractive. This ending provides a lighthearted and engaging conclusion.

# Ad summary A blonde woman models a variety of outfits in a bedroom, pairing a long white dress with jeans and different accessories. # Brand positioning The brand is presented through a single model showcasing different outfits, and leans into a chic, vintage aesthetic. The brand aligns with a modern but timeless style, as well as the tone of a fashion-conscious creator. The brand does not appear to push against any category norms. # Product The product featured is a long white dress with a ruffled collar and a button-down front. It has lace detailing on the front and short sleeves. The dress has a vintage look. It can be styled with jeans and different accessories like necklaces and scarves. This versatility is a key selling point of the dress. # Visual style The ad has a low-fi feel. The production quality is average. The editing style is primarily static shots. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02 Over the night I left you asleep. Visual: 00:00–00:02 A fair-skinned young woman with blonde wavy hair poses for the camera in a bedroom. She wears gold hoop earrings, a gold necklace with a "G" charm, a long-sleeved white dress with a ruffled collar over light wash jeans, and a small black purse over her shoulder. She adjusts her hair and smiles. Behind her is a large bed with an amber colored comforter and gray patterned pillows. Above the bed is a framed image and a large white pendant light. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The long white dress is a versatile wardrobe staple that can be styled in many different ways for a unique look. # Benefits - Versatile dress that can be styled in a variety of ways # Features - Long white dress - Ruffled collar - Button-down front - Lace detailing on the front - Short sleeves # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The whole video is from the perspective of someone showing off their fashion. # Storyline - 00:00–00:06 00:00–00:06 The model adjusts her hair and poses in a long, white dress over light wash jeans with a black purse. - 00:06–00:07 00:06–00:07 The model turns to show the back of the dress and how the tie synches the waist. - 00:07–00:12 00:07–00:12 The model holds up a necklace and polka dot scarf to show how the items can be styled with the dress. - 00:12–00:16 00:12–00:16 The model puts on the scarf as a choker, and puts on the black purse, before posing once more to show how the accessories complete the look.

# Ad summary An image ad featuring a woman wearing a light blue floral dress, promoting that it is 'RSVP Ready'. # Brand positioning The brand is presented as providing customers with elegant attire appropriate for formal events. The brand positions itself as a go-to for individuals seeking stylish and event-appropriate outfits, suggesting a focus on quality and sophistication. # Product The featured product is a light blue dress with a floral pattern. The dress has a fitted bodice that transitions into a slightly flared skirt. It features short, ruffled sleeves and a boat neckline. The overall design is elegant and suitable for formal occasions. # Visual style The ad features a clean and polished aesthetic with a focus on the product. The image is well-lit, highlighting the details of the dress. The use of a plain white background ensures the dress is the focal point. The text is minimal and modern, adding to the elegant feel. The style conveys a sense of sophistication and attention to detail. # Hooks Headline: RSVP READY # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the stress of finding the right outfit for formal occasions, implying the dress solves that problem. # Value propositions - "RSVP Ready": The dress is positioned as the perfect choice for any formal event, providing peace of mind and effortless style. # Benefits - Elegant style - Suitable for formal events # Features - Floral print dress - Ruffled sleeves - Boat neckline - Fitted bodice # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the dress and emphasizes its readiness for formal events, from the brand's perspective. # Storyline - The ad opens with a close-up of a woman in an elegant dress, immediately establishing the product focus. This is from the brand's perspective to showcase the dress's style and fit. - The text overlay "RSVP Ready" appears, emphasizing the dress's suitability for formal events. This is from the brand's perspective to communicate the value proposition of being prepared for any occasion.

# Ad summary This ad features a woman wearing a pink floral dress. The text in the ad reads, "Dresses to LOVE". # Brand positioning This ad promotes the brand as a purveyor of fashionable dresses that customers will love. The brand emphasizes style and appeal through the choice of a floral dress and the use of the word "LOVE", aligning with a feminine aesthetic. The brand appears to ignore functionality in favor of emotional connection, suggesting the customer should choose dresses that resonate with their personal style and preferences. # Product The ad showcases a pink floral dress, featuring a light pink background with red and green floral patterns. The dress has ruffled detailing around the neckline. The fabric appears to be lightweight and flowy. The dress is presented as a fashionable option for people who want to express their style through clothing. The ad copy, "Dresses to LOVE," implies that the dress is appealing and desirable, and that the customer will feel affection for the dress. # Visual style The ad has a clean, fashion-forward aesthetic. The lighting is soft, and the image is well-composed with a focus on the model and the dress. The typography is simple and modern, adding to the overall visual appeal. The ad follows platform norms by highlighting visually-appealing clothing. # Hooks Headline: DRESSES TO LOVE # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Express your personal style through dresses. # Benefits - Fashionable clothing - Express personal style # Features - Floral design - Ruffle details # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption with the text "Dresses to LOVE", as the message is presenting the brand's intention. # Storyline - The ad opens with an image of a woman wearing a floral dress, establishing the visual focus and aesthetic. This grabs the viewer's attention with the visual appeal of the dress. - Text overlay, "Dresses to LOVE," is added, which summarizes the emotional connection the brand wants customers to feel towards its dresses. This is from the brand's perspective.

# Ad summary The ad features a woman showcasing different outfits in a bedroom setting, set to upbeat music. # Brand positioning The brand is presented as fashion-forward and stylish, offering a range of clothing items that cater to individual expression and confidence. The brand aligns with a modern, playful lifestyle, encouraging customers to experiment with different looks and embrace their unique style. The brand positioning is emotional, focusing on empowerment and fun through fashion. # Product The ad features a variety of clothing items, including a long animal print coat, a black coat with fur trim, a pink button-down shirt, and various accessories like a polka dot scarf and gold necklaces. The clothing is presented as versatile and stylish, suitable for creating different looks and expressing personal style. The ad highlights the products' ability to enhance the wearer's confidence and individuality, making them worth trying or buying for those seeking to elevate their wardrobe. # Visual style The ad has a polished, commercial aesthetic with a clean and bright look. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high-end, supporting the intended tone of sophistication and style. The pacing is consistent, with a moderate BPM that matches the upbeat music. # Hooks Spoken: 00:00–00:05: [Singing] Que me vinga da mandinga e figa de guiné, mas o de fé do meu axé não vou dizer quem é. Visual: 00:00–00:01: A woman with blonde hair stands in a bedroom with yellow walls, a bed with a red and blue striped quilt, and a large white spherical lamp. She holds up a long coat with a black and white animal print. / 00:01–00:04: The woman puts on the animal print coat and poses, turning to show the outfit from different angles. She wears a light blue t-shirt and light blue jeans. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fashion-forward clothing for individual expression - Versatile pieces for creating unique outfits - Stylish accessories to complete any look # Benefits - Stylish and versatile clothing - Enhances personal style - Boosts confidence - Creates different looks # Features - Long animal print coat - Black coat with fur trim - Pink button-down shirt - Polka dot scarf - Gold necklaces # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing different outfits. # Storyline - 00:00–00:01 A woman holds up a long animal print coat. - 00:01–00:04 00:01–00:04: The woman puts on the coat and poses, showcasing the outfit. The message is to highlight the style and fit of the coat. The perspective is from an observer, capturing the woman's movements and poses. The tone is playful and confident. - 00:04–00:07 00:04–00:07: The woman buttons up a black coat with fur trim and poses with a small black purse. The message is to showcase another stylish outfit option. The perspective is from an observer, capturing the woman's movements and poses. The tone is elegant and chic. - 00:07–00:10 00:07–00:10: The woman wears a pink button-down shirt with jeans and poses with a zebra print scarf. The message is to showcase a more casual and colorful outfit option. The perspective is from an observer, capturing the woman's movements and poses. The tone is relaxed and playful.

# Ad summary This ad features a close-up shot of a woman wearing jewelry and a headscarf. The text overlay emphasizes the idea of 'elevating' one's look, suggesting that the brand's accessories can help individuals enhance their personal style. # Brand positioning The brand appears to focus on fashion accessories that elevate personal style. This is an emotional positioning that offers a form of self-expression and unique identity. The brand doesn't seem to be competing on functionality or price, but rather on aesthetic and on-trend design. # Product The ad showcases a variety of fashion accessories. These include a printed headscarf, gold statement earrings, a turquoise seashell pendant necklace, and a layered gold chain necklace with assorted charms. Each piece is unique and eye-catching, meant to add a pop of color and personality to an outfit. The accessories are intended for everyday wear but are noticeably styled to amplify the wearer's style and create an elevated look. # Visual style The ad has a polished, studio-shot quality with attention to detail in the styling and presentation. The image is brightly lit, with natural-looking skin tones. The overall aesthetic is colorful and fashion-forward, aimed at capturing attention and showcasing the accessories in a visually appealing manner. # Hooks Headline: ELEVATE YOUR LOOK # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The fashion accessories elevate your look and enhance your personal style. # Benefits - Elevated style - Enhanced personal look # Features - Fashion accessories (headscarf, earrings, necklaces) # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its accessories as a way to elevate a person's look with a close-up image of a model wearing a headscarf, statement earrings and layered necklaces with the overlay text 'ELEVATE YOUR LOOK'. # Storyline - The ad intends to showcase the brand's fashion accessories with the phrase “ELEVATE YOUR LOOK” and features a model wearing multiple accessories from the brand. The intention is to inspire viewers to envision how they can elevate their look by incorporating the brand's accessories into their style. The viewer is seeing this from the brand's perspective.

# Ad summary The ad features a light blue floral RIXO dress worn by a young woman. The text promotes RIXO as the dress you imagined when you RSVP'd yes. # Brand positioning Rixo is presented as a brand that offers dresses for special occasions. The ad positions Rixo as the brand that provides the perfect dress one imagines when planning to attend an event. The brand aligns with a lifestyle of attending social gatherings and wanting to feel elegant and stylish. Rixo is presented as a go-to brand for finding a dress that meets one's aspirations for a special occasion. # Product The product featured is a Rixo dress. It is a light blue, full-length gown with a floral pattern. The dress has thin straps and a ruffled accent across the chest, adding a romantic and feminine touch. The overall design is elegant and suitable for formal events. The dress appears lightweight and flowy, suggesting comfort and ease of movement. The ad highlights that it's 'the dress you imagined when you RSVP'd yes,' positioning it as the perfect choice for special occasions and events. # Visual style The ad has a clean and elegant visual style. The production quality appears high, with a studio-shot image featuring soft, diffused lighting. The image treatment involves subtle color grading to enhance the pastel tones of the dress. The typography is simple and modern, integrated with the background for a seamless look. The overall style aims to convey sophistication and appeal to viewers looking for stylish occasion wear. # Hooks Headline: The dress you imagined when you RSVP'd yes. # Funnel stage Consideration # Pain points Finding the perfect dress for an event can be challenging. The ad addresses the frustration of searching for a dress that meets one's expectations for a special occasion. # Value propositions - Perfect choice for special occasions and events # Benefits - Elegant design - Comfortable and easy to move in # Features - Full-length gown - Thin straps - Ruffled accents # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is from the brand's perspective, showcasing their dress and positioning it as the perfect choice for formal events. # Storyline - The ad features a woman wearing the RIXO dress, presenting it as the ideal choice for events you've RSVP'd to. The brand is showing the dress in a real-life context to highlight its elegance and suitability for special occasions.

# Ad summary This is a RIXO brand ad. It uses testimonials from individuals about RIXO, and what the brand's clothes make them feel. # Brand positioning RIXO is a brand that inspires confidence and empowers its customers to be their best, most authentic selves. The brand ethos centers on promoting fun, joyful self-expression through fashion that makes customers feel amazing. RIXO clothing is versatile, designed to make every day and even Monday mornings special. Overall, the brand aims to empower women and make them feel amazing about themselves by wearing RIXO. # Product RIXO offers clothing that is versatile, so you can feel amazing and confident wearing the brand. The brand is known for its 100% silk bias cut dresses and blouses in various styles. RIXO features a wide range of clothing to fit every individual's unique style. # Visual style The ad has a UGC feel. The cuts are smooth and the production quality is high. The ad follows the same style and aesthetic. Pacing is consistent throughout. # Hooks Spoken: Female 1: I trust the brand. I trust it's going to deliver for me. Text overlay: I trust the brand. / I trust it's going to deliver for me. Visual: 00:00–00:03 A light-skinned person with long dark hair and dark lipstick sits on a tall metal stool in front of a light gray background. They wear all black: pants, shoes, and a furry jacket. # Funnel stage Consideration # Pain points The ad addresses the pain point of not feeling confident or empowered in your own clothes. The ad presents clothing that can make you feel those things. # Value propositions - "I just love the feeling of 100% silk bias cut on your body" - "It's so versatile, but also makes me feel amazing." - "Fashion should ultimately be really fun." - "It should be something that makes your day to day, your Monday morning." # Benefits - Versatile - Empowered - Confident - Good - Amazing - Feminine # Features - 100% silk - Bias cut # Call to action None used. # Social proof - "I trust the brand. I trust it's going to deliver for me." – Female 1 (Customer) - "Fashion should ultimately be really fun." – Female 2 (Customer) - "It should be something that makes your day to day, your Monday morning." – Female 3 (Customer) - "And it's so fun to see how everyone styles RIXO uniquely." – Female 4 (Customer) - "There's always something for everyone." – Female 5 (Customer) - "My first RIXO piece was The White Dove and it made me feel very feminine." – Female 6 (Customer) - "RIXO makes me feel like the most confident version of myself." – Female 7 (Customer) - "It's so gorgeous. I'm so happy with it." – Female 8 (Customer) - "It makes you feel so good." – Female 9 (Customer) - "Leaves you feeling empowered." – Female 2 (Customer) - "It's so versatile, but also makes me feel amazing." – Female 3 (Customer) - "I just love the feeling of 100% silk bias cut on your body." – Female 4 (Customer) - "Getting dressed up and feeling good in what you're wearing, there" – Female 5 (Customer) - "RIXO is just like no better feeling." – Female 6 (Customer) # Point of view - Customer 100% – The customer is speaking in the ad. # Storyline - 00:00–00:03 A woman with dark hair is sitting on a stool. - 00:00–00:03 She describes trusting the brand. - 00:03–00:04 Another woman is seen putting her hair behind her ear. - 00:04–00:09 A group of women state that fashion should be fun and makes your day to day special. - 00:09–00:13 Another group of women mention it being fun to see how everyone styles RIXO. - 00:13–00:15 They add that there is something for everyone. - 00:15–00:20 A woman holding a denim shirt describes it as her first RIXO piece and it made her feel very feminine. - 00:20–00:28 Other women describe RIXO making them feel confident, gorgeous, and good. - 00:28–00:33 A woman states that RIXO makes you feel empowered and versatile. - 00:33–00:37 Another woman states that she loves the feeling of the RIXO's 100% silk bias cut on her body, implying the material of the dresses. - 00:37–00:42 A woman explains it feels good to feel good in what you are wearing.