How Ralph Lauren Advertises on Meta

# Ad summary This ad showcases Ralph Lauren's Alistair Bedding Collection, highlighting its luxury materials, Italian craftsmanship, and design details. # Brand positioning Ralph Lauren Home aims to occupy the space of timeless elegance and modern luxury in the consumer's mind. The brand promotes values of sophistication, quality craftsmanship, and understated refinement. It aligns with a lifestyle of classic American style, drawing inspiration from tailored menswear and equestrian heritage. The brand pushes against disposable trends, favoring enduring design. Its positioning leans toward emotional appeal through aspiration and a sense of heritage. # Product The featured product is the Alistair Bedding Collection by Ralph Lauren Home, defined as "a new expression of modern luxury." The collection is crafted in Italy using premium Egyptian Giza cotton. A key design element is the crocheted trim, which is inspired by Ralph Lauren menswear. The ad conveys that this bedding is worth trying because of its high-quality materials, meticulous craftsmanship, and refined design. # Visual style The ad has a polished, high-end commercial aesthetic, focusing on clean visuals and soft lighting. The editing style features smooth transitions and static shots that emphasize the quality and details of the product. The visual motifs include extreme close-ups to highlight texture and craftsmanship. The pacing is slow and deliberate, creating a sense of luxury and calm. The audio-visual sync is subtle, with music that complements the visuals without overpowering them. # Hooks Text overlay: 00:00–00:05 RALPH LAUREN / 00:00–00:05 HOME / 00:00–00:05 DISCOVER / 00:00–00:05 THE ALISTAIR BEDDING COLLECTION Visual: 00:00–00:05 Close-up shot of white Ralph Lauren Home Alistair bedding with a decorative trim. The background is a dark wooden headboard. The camera slowly pans across the bedding while a logo appears on screen. Text overlays the bedding to display the brand and collection name. The lighting is soft and diffused. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Crafted in Italy with premium Egyptian Giza cotton - Each fiber is hand-selected and spun into silken yarn # Benefits - Modern luxury - High-quality materials - Meticulous craftsmanship - Refined design # Features - Premium Egyptian Giza cotton - Crocheted trim inspired by Ralph Lauren menswear - Hand-selected fibers - Spun into silken yarn # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad speaks from the official voice of the Ralph Lauren brand, highlighting the product's features and craftsmanship. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a close-up view of the Alistair bedding, highlighting its texture and design, with the text overlay 'Ralph Lauren Home Discover the Alistair Bedding Collection' appearing on screen. This is intended to establish the product and the brand. - 00:05–00:07 00:05–00:07 The shot changes to show the fine details of the bedding, with the text 'A NEW EXPRESSION OF MODERN LUXURY' appearing on screen. This reinforces the brand's positioning. - 00:07–00:08 00:07–00:08 The ad transitions to a rack of white spools, illustrating the materials used in the bedding. This conveys the scale and quality of production. - 00:08–00:11 00:08–00:11 The ad showcases close up shots of cotton still on the plant. The text overlay "MADE IN ITALY WITH PREMIUM EGYPTIAN GIZA COTTON" is displayed. This shows the origin and quality of the raw materials. - 00:11–00:15 00:11–00:15 The shot transitions to hands carefully selecting and spinning fibers into yarn, with the text 'EACH FIBER IS HAND-SELECTED AND SPUN INTO SILKEN YARN' appearing on screen. This highlights the meticulous craftsmanship involved. - 00:15–00:20 00:15–00:20 The shot goes back to the bedding, highlighting the crocheted trim and the text "CROCHETED TRIM INSPIRED BY RALPH LAUREN MENSWEAR". The ad draws a connection to the brand's heritage and design inspiration. - 00:20–00:25 00:20–00:25 The ad concludes by returning to a full view of the Alistair bedding, reinforcing the brand and product through the text overlay 'Ralph Lauren Home Discover the Alistair Bedding Collection'. This reinforces the brand and directs the viewer to discover the collection.

# Ad summary This image ad showcases the Bayport Patchwork Overshirt. It features a product shot of the jacket, emphasizing the exclusive nature of the product with a prompt to download the app and shop first. # Brand positioning Ralph Lauren is presented as a luxury brand that offers exclusive access to its products through its dedicated app. The ad positions the brand as sophisticated and desirable, as well as emphasizing the brand's modern approach through the app-exclusive nature of the product. It conveys a sense of exclusivity and early access to customers who engage with the brand through its digital platforms. # Product The featured product is The Bayport Patchwork Overshirt, a colorful, quilted jacket made from a variety of patterned fabric squares, creating a patchwork design. The overshirt features a full zip-up front. This product is exclusively available via the Ralph Lauren app, as highlighted in the ad. The ad aims to eliminate purchase barriers by emphasizing early access, encouraging potential buyers to download the app to shop first. # Visual style The ad has a clean and polished look, typical of a high-end brand. The blurred background helps the product stand out, while the simple layout focuses attention on the jacket and the call to action. # Hooks Headline: The Bayport Patchwork Overshirt # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - App-exclusive access to shop the new Bayport Patchwork Overshirt before anyone else. # Benefits - SHOP FIRST # Features - RL APP EXCLUSIVE # Call to action DOWNLOAD NOW TO SHOP FIRST # Social proof - None used. # Point of view - Brand: The brand's POV is consistent throughout the ad, emphasizing product features, exclusivity, and a direct call to action. # Storyline - The ad begins with a visually striking image of The Bayport Patchwork Overshirt set against a blurred outdoor background. The intention is to capture the viewer's attention with the unique design of the product. The audience is viewing the product from a neutral brand perspective. - Next, the ad highlights the product's exclusivity by stating 'RL APP EXCLUSIVE'. This informs the audience that the product can only be accessed through the Ralph Lauren app, adding a sense of special access. The brand is speaking directly to the viewer to promote its app and product. - The ad concludes with a call to action, 'DOWNLOAD NOW TO SHOP FIRST'. This encourages the viewer to take immediate action, reinforcing the idea of early access and exclusivity. The brand is prompting the audience to download the app and make a purchase.

# Ad summary This ad promotes the Alistair Bedding Collection by Ralph Lauren Home. The ad showcases the premium materials and craftsmanship involved in creating the bedding, emphasizing its Italian origin, Egyptian Giza cotton, hand-selected fibers, and crochet trim inspired by Ralph Lauren menswear. # Brand positioning Ralph Lauren Home positions itself as a provider of modern luxury. The brand aligns with a lifestyle of sophistication, quality, and classic American design. The ad pushes against the norm of mass-produced bedding by highlighting the craftsmanship and premium materials used in their products. The brand positioning is emotional, emphasizing the luxurious and refined experience of owning Ralph Lauren Home bedding. # Product The Alistair Bedding Collection by Ralph Lauren Home is presented as a premium bedding set. It is made in Italy with premium Egyptian Giza cotton. Each fiber is hand-selected and spun into silken yarn. A key design feature is the crocheted trim, inspired by Ralph Lauren menswear. The ad aims to convey that the Alistair Bedding Collection is worth buying due to its high-quality materials, craftsmanship, and luxurious design. # Visual style The ad has a polished and luxurious aesthetic. The editing style is smooth, with slow zooms and dissolves. The production quality is high-end, with a focus on showcasing the texture and detail of the materials. The pacing is slow and deliberate, creating a sense of elegance and sophistication. # Hooks Text overlay: RALPH LAUREN HOME / DISCOVER / THE ALISTAIR BEDDING COLLECTION Visual: 00:00–00:02: Close-up shot of a neatly made bed featuring the Ralph Lauren Home Alistair Bedding Collection, specifically the pillow and duvet. The bedding is white with intricate gray trim. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Alistair Bedding Collection offers a new expression of modern luxury, combining high-quality materials with meticulous craftsmanship and elegant design. # Benefits - Modern luxury - High-quality materials - Meticulous craftsmanship - Elegant design # Features - Made in Italy - Premium Egyptian Giza cotton - Each fiber is hand-selected - Spun into silken yarn - Crocheted trim inspired by Ralph Lauren menswear # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the product and its features in a promotional way. # Storyline - 00:00–00:02 The ad opens with a close-up shot of the Ralph Lauren Home Alistair Bedding Collection, showcasing its crisp white fabric and intricate trim. This serves to introduce the product and brand to the audience. - 00:02–00:04 The camera zooms in to highlight the details of the bedding. This is intended to draw the viewer's attention to the quality and craftsmanship of the materials. - 00:04–00:07 The ad transitions to show the manufacturing process, starting with the raw materials (cotton). This is intended to show the viewer where the material is derived from. - 00:07–00:12 The ad shows the hand-selection and spinning of fibers into silken yarn, reinforcing the idea of meticulous craftsmanship. - 00:12–00:16 The ad then highlights the crocheted trim inspired by Ralph Lauren menswear, emphasizing the design inspiration and attention to detail. - 00:16–00:19 The ad ends with a final shot of the bedding and the Ralph Lauren Home logo, reinforcing brand recognition and luxury.

# Ad summary This ad showcases Ralph Lauren Home bedding in an aspirational manner, presenting it as a lifestyle product for those seeking luxury and comfort. # Brand positioning Ralph Lauren Home is presented as a luxury lifestyle brand, focusing on high-quality and refined taste. The brand aims to occupy a space of timeless elegance and sophistication, appealing to customers who value classic design and premium materials in their home decor. It promotes a lifestyle of comfort and understated luxury, aligning with values of tradition, quality, and refined aesthetics. The brand does not explicitly push against any category norms but instead focuses on upholding its established reputation for high-end home goods. The brand positioning is emotional, emphasizing the feeling of luxury and comfort in one's home. # Product The featured product is high-end bedding from Ralph Lauren Home, explicitly shown as pillowcases. These pillowcases are made from a crisp, white, premium fabric with a woven detail along the hem. They are designed for a luxury sleep experience. The visual suggests a focus on comfort and elegance, implying a USP of superior quality and design. The ad conveys that these pillowcases are worth trying for those seeking to elevate their sleep experience and home decor with a touch of classic luxury. # Visual style The ad has a polished, studio-shot production quality with a focus on showcasing the product's luxurious feel. The visual motif centers around a close-up, intimate presentation of the bedding. The image treatment includes soft lighting and subtle color grading. The typography is clean and elegant, integrated smoothly into the visual. The style is a high-design approach that aims to convey sophistication and quality, enhancing the product's appeal. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the brand's product and identity, aiming to convey a sense of luxury and quality. # Storyline - The ad presents a close-up shot of stacked Ralph Lauren Home pillowcases, conveying a sense of luxury and comfort. The intention is to draw the viewer in with the high-quality visual and encourage them to associate the brand with an aspirational lifestyle. The perspective is from the brand, showcasing its product in an appealing setting. - The brand name and 'HOME' sub-brand are displayed across the pillowcases, reinforcing brand recognition and product category association. The intention is to clearly communicate the brand and product line being advertised. The perspective is from the brand, directly presenting its identity to the viewer.

# Ad summary This ad highlights the Ralph Lauren Polo brand as the official outfitter of the USA Olympic and Paralympic teams. It features a montage of athletes training and competing in winter sports, interspersed with scenic shots of snow-covered mountains. The ad promotes the idea that the path to glory is paved with dreams, perseverance, and unity, emphasizing that athletes don't walk alone when representing their country in the Ralph Lauren uniform. # Brand positioning Ralph Lauren's Polo positions itself as a timeless and aspirational brand deeply connected to American heritage and athletic achievement. By serving as the official outfitter of Team USA, it aligns with values of patriotism, excellence, and unity. The brand promotes a lifestyle of refined athleticism, blending classic style with high-performance sportswear. The brand's consistent use of its iconic Polo logo and sophisticated design cues reinforces its premium status and timeless appeal. The brand elevates itself beyond fleeting trends, emphasizing enduring quality and an emotional connection to national pride and athletic dreams. # Product The advertised products are the official Ralph Lauren Team USA Olympic and Paralympic winter apparel. These include a range of winter clothing such as insulated jackets, toggle coats, sweaters, hats, and other accessories. The products are designed for both performance and style, featuring the Team USA logo, the American flag, and the iconic Polo Ralph Lauren emblem. Key features include high-quality materials for warmth and durability in cold weather conditions, as well as designs that blend classic Ralph Lauren aesthetics with modern athletic functionality. The apparel is intended for athletes and fans alike, providing a way to express national pride and support for Team USA while staying stylish and comfortable. The ad addresses potential purchase barriers by showcasing the apparel in action, emphasizing its functional benefits and aspirational appeal. # Visual style The ad has a polished and aspirational aesthetic, blending high-end commercial production with natural outdoor settings. The editing style includes a mix of quick cuts and static shots, timed to the rhythm of the music, creating a sense of energy and dynamism. The production quality is high, with well-lit scenes and detailed close-ups of the Ralph Lauren apparel. The visual motifs include recurring shots of snow-covered mountains, athletes training and competing, and the iconic Polo Ralph Lauren logo. The pacing is moderate, with cuts per minute varying to match the emotional intensity of the voiceover and visuals. The audio-visual sync is strong, with cuts and product actions timed to the music beats and voiceover lines, enhancing the overall impact of the ad. # Hooks Spoken: 00:00–00:02 Polo Ralph Lauren, official outfitter of Team USA. Text overlay: 00:01–00:02 POLO / 00:01–00:02 RALPH LAUREN / 00:01–00:02 PROUD OUTFITTER / 00:01–00:02 OF TEAM USA Visual: 00:00–00:01 Aerial view of snow-covered mountain peaks under a clear blue sky. The iconic white Ralph Lauren Polo logo is superimposed on the landscape. The shot provides a scenic backdrop and immediately associates the brand with an adventurous and high-end lifestyle. / 00:01–00:02 The words "POLO RALPH LAUREN" appear in a clean, white sans-serif font, along with the official Olympic and Paralympic Team USA logos. The text “PROUD OUTFITTER OF TEAM USA” is displayed below, reinforcing the brand’s partnership. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the frustration of not having stylish and functional winter apparel that allows you to support Team USA. This is signaled when the voiceover says, "It tests." # Value propositions - Show your team spirit with apparel that combines classic Ralph Lauren style with athletic functionality - Invest in high-quality winter clothing that offers both style and performance - Feel like a part of Team USA by wearing the same apparel as the athletes # Benefits - Express national pride and support for Team USA - Stay stylish and comfortable in cold weather conditions # Features - Official Ralph Lauren Team USA Olympic and Paralympic winter apparel - Insulated jackets, toggle coats, sweaters, hats, and other accessories - Team USA logo, the American flag, and the iconic Polo Ralph Lauren emblem - High-quality materials for warmth and durability # Call to action None used. # Point of view - Brand 60% – The ad primarily uses the official voice of the brand to convey its message and showcase its products. - Customer 25% – The ad includes athletes wearing and using the products, giving a sense of real-world use and endorsement. - Expert 15% – The voiceover provides motivational and inspirational commentary, framing the athletes' journeys as expert insights into achieving greatness. # Storyline - 00:00–00:02 The ad begins with an aerial view of snow-covered mountains and the Polo Ralph Lauren logo, establishing a sense of grandeur and prestige. - 00:02–00:06 00:02–00:06 A person wearing a red, white, and blue Ralph Lauren Team USA jacket stands on a snowy peak, looking up at a mountain. This shot conveys the aspirational nature of pursuing greatness. - 00:06–00:07 00:06–00:07 A close-up shot of an athlete's face followed by a close-up of the Polo Ralph Lauren logo on the jacket. This highlights the brand's presence and association with the athlete's journey. - 00:07–00:11 00:07–00:11 A montage of athletes snowboarding and training, with voiceover lines about the challenges and lessons of pursuing dreams. This illustrates the dedication and perseverance required to achieve greatness. - 00:11–00:16 00:11–00:16 More scenes of athletes overcoming obstacles, with voiceover lines about breaking doubt and igniting fire. This builds emotional intensity and reinforces the idea of resilience. - 00:16–00:26 00:16–00:26 A group of athletes wearing the Ralph Lauren Team USA uniform poses against a snowy backdrop. Voiceover lines about unity, destiny, and legends rising emphasize the power of representing Team USA. - 00:26–00:29 00:26–00:29 The ad concludes with the Ralph Lauren logo and the tagline “Official Outfitter of Team USA,” reinforcing the brand's association with the Olympic and Paralympic teams.

# Ad summary This image ad promotes Ralph Lauren Home bedding. The image showcases a bed with multiple pillows and layers of blankets and sheets, with a focus on the brand's name. # Brand positioning Ralph Lauren Home aims to occupy the high-end, luxury space in the home decor market. The brand aligns with a sophisticated, classic, and timeless lifestyle. The brand focuses on quality, elegance, and comfort, positioning itself away from low-cost, mass-produced alternatives. The brand positioning is emotional, focusing on creating a sense of comfort, luxury, and elevated living. # Product The product being advertised is Ralph Lauren Home bedding. It includes multiple pillows and layers of blankets and sheets. The bedding is primarily white, with subtle grey stripes on the edges of the pillowcases and sheets. The layers include a light cream-colored blanket or throw. The bedding gives off a clean and elegant aesthetic. The ad conveys that this product is worth buying for its luxurious feel and contribution to a sophisticated home decor. # Visual style The ad has a polished, high-quality production style. The visual motif is clean and classic. The image treatment includes soft, warm lighting. The overall style is native to traditional print or web advertising. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image serves to showcase the Ralph Lauren Home bedding collection, emphasizing its luxurious quality and brand recognition. # Storyline - The image presents a neatly made bed with multiple layers of white bedding. This is included to showcase the aesthetic and quality of the Ralph Lauren Home products from a brand perspective. - The brand name, Ralph Lauren Home, is displayed prominently at the bottom, reinforcing brand recognition and associating the bedding with the established luxury brand. The brand is telling their story of high quality and comfort.

# Ad summary This ad showcases the POLO Ralph Lauren Team USA collection and features an assortment of winter outwear apparel. # Brand positioning POLO Ralph Lauren is presented as a high-end fashion brand synonymous with classic American style and athletic spirit. The brand aims to occupy a space in the consumer's mind as both luxurious and patriotic, aligning with values of national pride and achievement. It promotes a lifestyle of sophistication and active engagement, blending high fashion with functional sportswear. The brand honors tradition through the USA Olympic and Paralympic teams collections. # Product The advertised product is the Team USA collection of winter apparel from POLO Ralph Lauren. The collection features a range of outwear including jackets, parkas, and coats. Each piece is adorned with USA Olympic and Paralympic team emblems, American flag patches, and Polo branding. The apparel is designed for warmth and style, suitable for cold weather conditions. The jackets feature insulated linings, fur-trimmed hoods, and durable outer materials. The collection appeals to individuals seeking to display their patriotism and support for Team USA while maintaining a fashionable appearance. A key USP is the combination of high-end fashion with functional athletic wear. # Visual style The ad features a polished, high-end aesthetic with a focus on detail and texture. The editing style is simple with static shots, emphasizing the quality and design of the clothing. The production quality is high, reminiscent of a commercial or editorial shoot. The pacing is slow, allowing viewers to appreciate the details of each garment. The audio-visual sync is minimal, with the visuals carrying the primary focus. # Hooks Text overlay: POLO / RALPH LAUREN / TEAM USA COLLECTION Visual: 00:00–00:01 A clean, light blue background displays the "POLO RALPH LAUREN" logo in bold navy font on the upper left. To the right, the official Team USA Olympic and Paralympic emblems are aligned horizontally. Two models, a fair-skinned woman and man, stand side by side. The woman, with long wavy brown hair and fair skin, wears a brown shearling jacket and a white button-down shirt. The man, with fair skin and medium brown hair, wears a white turtleneck sweater and a green parka jacket with a fur-lined hood and patches. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Express your patriotism with high-end fashion. - Support Team USA while staying stylish and warm. - Own a piece of the iconic Ralph Lauren Team USA collection. # Benefits - Warmth in cold weather conditions - Display of patriotism and support for Team USA - Fashionable appearance - High-end fashion combined with functional athletic wear # Features - Team USA emblems - American flag patches - Fur-trimmed hoods - Insulated linings - Durable outer materials # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad showcases the product line and brand messaging from the brand's perspective. # Storyline - 00:00–00:01 The Polo Ralph Lauren brand name and logo with the Team USA collection logo shown. - 00:01–00:02 00:01–00:02 A closeup shot of the American flag patch with the Olympic rings on a brown jacket - 00:02–00:03 00:02–00:03 A Black male model is shown wearing a brown jacket with a white shearling collar. - 00:04–00:05 00:04–00:05 Different angles and portions of the Polo Ralph Lauren Team USA jackets are shown.

# Ad summary This Polo Ralph Lauren ad showcases its role as the official outfitter of Team USA, highlighting the stylish and functional apparel designed for the Olympic and Paralympic teams. # Brand positioning Polo Ralph Lauren is positioned as a high-end, aspirational lifestyle brand with a strong connection to American heritage and sporting excellence. The brand occupies a space that blends classic American style with athletic performance, appealing to consumers who value both tradition and contemporary fashion. By aligning with Team USA, Polo Ralph Lauren reinforces its commitment to quality, patriotism, and peak performance. The brand's tone is sophisticated and confident, reflecting a lifestyle of achievement and refined taste. Polo Ralph Lauren is portrayed as a brand that celebrates the spirit of competition while maintaining an air of timeless elegance and functional design. # Product The ad features the Polo Ralph Lauren Team USA collection, which includes a red, white, and blue down jacket with the USA logo and Olympic rings, white snow pants, and a matching knit hat. The jacket is highlighted with close-ups of the Polo Ralph Lauren logo, emphasizing the brand's signature mark of quality and style. The outfits are designed for athletes and fans alike, blending performance-oriented features with fashionable aesthetics. The ad showcases the collection's ability to keep wearers warm and stylish in cold environments, making it suitable for both athletic activities and everyday wear. The collection reinforces the brand's value by being the official outfitter of Team USA. # Visual style The ad features a polished, commercial aesthetic with high production quality. The editing style uses smooth transitions and static shots to showcase the clothing and the scenic backdrop. The pacing is moderate, allowing viewers to appreciate the details of the outfits and the mountain landscape. The use of natural lighting and crisp textures gives the ad a clean and sophisticated look. # Hooks Spoken: 00:00–00:03: Polo Ralph Lauren, official outfitter of Team USA. Text overlay: 00:00–00:01: POLO / 00:00–00:01: RALPH LAUREN / 00:00–00:01: PROUD OUTFITTER / 00:00–00:01: OF TEAM USA Visual: 00:00–00:01: A wide shot of snow-covered mountains under a clear blue sky. The lighting is bright and natural, emphasizing the textures of the snow and rock. Text overlay: "POLO RALPH LAUREN", two logos for "UNITED STATES OLYMPIC TEAM" and "UNITED STATES PARALYMPIC TEAM", and text "PROUD OUTFITTER OF TEAM USA". / 00:01–00:02: A woman with dark skin and black hair, wearing a red, white, and blue Team USA puffer jacket, white snow pants, and a knit hat with the USA logo. She stands confidently on a snowy surface, with the mountains in the background. Camera is low angle, looking up at the model. / 00:02–00:03: A close-up shot of the Polo Ralph Lauren logo on the jacket. The logo is white and embroidered on a red background. The texture of the fabric is visible, and the lighting highlights the detail of the embroidery. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality, fashionable apparel associated with Team USA - Show your support for Team USA while staying warm and stylish # Benefits - Stylish winter wear - Warm and comfortable - Official Team USA outfitter # Features - Team USA branded apparel - Puffer jacket - Snow pants - Knit hat # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing their products and association with Team USA. # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a scenic shot of snow-covered mountains, creating a sense of grandeur and adventure. This visual sets the stage for the brand's association with winter sports and the Olympic spirit. - 00:01–00:03 00:01–00:03: A model wearing a Polo Ralph Lauren Team USA jacket and hat confidently poses in front of the mountainous backdrop. This moment introduces the product and highlights its stylish design and affiliation with Team USA. - 00:02–00:03 00:02–00:03: A close-up shot emphasizes the Polo Ralph Lauren logo on the jacket, reinforcing brand recognition and quality. - 00:03–00:05 00:03–00:05: The model smiles, conveying a sense of pride and satisfaction. The ad continues to build a connection between the brand and the positive emotions associated with the Olympics. - 00:03–00:05 00:03–00:05: Additional models wearing similar Team USA outfits join the first model, showcasing the collection's range and inclusivity. This shot highlights the team aspect and reinforces the brand's role as the official outfitter. - 00:05–00:06 00:05–00:06: The ad concludes with the Polo Ralph Lauren logo superimposed over the mountain scene, solidifying the brand's identity and association with the winter landscape and the Olympic spirit.

# Ad summary An ad for Ralph Lauren's Olympic Team USA clothing collection, featuring Olympic athletes and a motivational message about representing one's country. # Brand positioning Ralph Lauren is presented as the proud outfitter of Team USA, aligning itself with high-performing athletes and the spirit of the Olympic Games. The brand is positioned as aspirational and symbolic of American pride and achievement on a global stage. Ralph Lauren presents itself as a brand that values both performance and the emotional significance of representing one's nation. # Product The ad features Ralph Lauren's Team USA collection, a line of winter apparel including puffer jackets, sweaters, beanies, and pants designed in red, white, and blue colors with Olympic and Paralympic team logos. Each item is designed to outfit the athletes representing the United States at the Olympic and Paralympic Games. The brand's iconic polo player logo is visibly featured on several pieces. The collection is made for those who want to express national pride, support Team USA, and embody the spirit of the Olympic and Paralympic Games, with the overall message focusing on what the product symbolizes beyond just its utility. # Visual style The ad features a polished and high-end commercial aesthetic, with clean shots and smooth transitions. The editing rhythm is moderate, with a mix of static and dynamic shots that align with the voiceover. The production quality is high, emphasizing the quality and aspirational nature of the Ralph Lauren brand. There are no clear recurring stylistic patterns beyond consistent branding. # Hooks Spoken: 00:02–00:03 You enter as an athlete. Visual: 00:01–00:03 Low angle shot of a woman athlete in a red Ralph Lauren Olympic jacket and hat looks up against a backdrop of snow-covered mountains under a blue sky. Cut to an aerial shot of a snowboarder in black racing down a steep, snow-covered mountain, kicking up snow. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Representing one's country is something greater - Wearing the clothes of the Olympic team helps you become something greater # Benefits - Express national pride - Support Team USA - Embody the spirit of the Olympic and Paralympic Games # Features - Team USA collection - Winter apparel - Puffer jackets - Sweaters - Beanies - Pants - Red, white, and blue colors - Olympic and Paralympic team logos - Polo player logo # Call to action None used. # Social proof - None used. # Point of view - Customer 0% – N/A - Brand 90% – The ad showcases a brand-driven narrative, emphasizing Ralph Lauren's sponsorship of Team USA. - Expert 0% – N/A - External source 10% – Voiceover to show Team USA perspective and feelings. # Storyline - 00:00–00:01 The ad opens with the Ralph Lauren and Team USA logos, setting the stage for the brand's association with the Olympics. - 00:01–00:03 00:01–00:03 The perspective shifts to an eye-level view of athletes on snowy mountains, followed by an aerial shot of an athlete snowboarding, emphasizing the athletic aspect of the Olympics. A female voiceover begins, adding a motivational tone. - 00:03–00:06 The ad cuts to a close-up of the Ralph Lauren logo on a jacket, continuing to highlight the brand's presence and association with the team. The voiceover continues, shifting from a perspective of representing the team to a personal journey. - 00:06–00:08 00:06–00:08 The narrative progresses with a shot of the “Team USA” lettering on the back of a jacket and shifts focus to the athletes, one glancing to the side and another putting on gloves, visually representing their transformation and preparation. The voiceover underscores their evolution into something greater. - 00:08–00:12 00:08–00:12 The camera zooms in on a person putting on winter gloves, followed by low angle shot looking up at an athlete, visually tying into the theme of hope and aspiration. The tone is motivational. - 00:12–00:14 00:12–00:14 The ad concludes with a shot of the Ralph Lauren logo over a mountain range. This final image reinforces the brand's iconic status and its association with the grandeur and achievement of the Olympic Games.

# Ad summary This ad showcases a new collection by Ralph Lauren that features a white and blue color scheme. The ad includes two models wearing a variety of items including sweaters, coats, boots, and athletic wear. # Brand positioning Ralph Lauren is presented as a luxury brand with a classic American aesthetic. The brand aligns with values of heritage, sportiness, and a sophisticated lifestyle. The products shown blend functionality with high fashion, positioning the brand as both practical and aspirational. Ralph Lauren continues to push against norms by adding an athletic aesthetic to their looks, while following the norm of marketing in the luxury space by creating high-quality ads with models. # Product This ad features various pieces from the Ralph Lauren Team USA collection. This includes a white sweater with a black and white landscape, the words "Team USA" in red font, and a red and blue stripe around the neck and hem. There is also a khaki coat shown, as well as white athletic pants with blue detail and an American flag. Finally, there are hiking boots and loafers featured. This collection appears to be worth trying because of its high quality and unique athletic aesthetic from a luxury brand. # Visual style The ad has a polished aesthetic with high-quality production. The editing style includes quick cuts. The pacing is consistent throughout the ad. The cuts are timed to the beat of the music. # Hooks Visual: 00:00–00:02 The background is a solid gradient from white to light blue. In the foreground, there are two models posing and looking straight ahead. The model on the left has dark skin, long braids, and is wearing a white sweater, white pants, and brown leather gloves and shoes. The model on the right has fair skin, brown hair, and is wearing a tan coat, cream sweater, and white pants. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective through high-quality visuals and neutral expressions on the models. # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a wide shot of two models and then focuses on their apparel. The message is to showcase the aesthetic of the clothing line. This is told from the brand's perspective through high-quality visuals and neutral expressions on the models. - 00:07–00:14 00:07–00:14 The ad continues with a wide shot of the models and then focuses again on their footwear. The message is to showcase the shoes and how they pair with the clothes. This is told from the brand's perspective through high-quality visuals and neutral expressions on the models. This moment continues to build off the previous moment to continue showcasing the brand aesthetic.

# Ad summary This ad showcases a variety of clothing items from the Polo Ralph Lauren Team USA collection, featuring knit sweaters, jackets, and hats. The ad highlights the brand's association with the Olympics and Paralympics, emphasizing the collection's design and quality. # Brand positioning Polo Ralph Lauren is presented as a classic American brand with a strong association with sports and patriotism, specifically through its Team USA collection. The brand aligns with values of quality, tradition, and aspiration. The ad positions the brand as a provider of high-end apparel suitable for both everyday wear and athletic events. The brand follows category norms by emphasizing quality and style while pushing against competitor behaviors by highlighting its partnership with the Olympics. # Product The ad features a variety of apparel from the Polo Ralph Lauren Team USA collection. These include knit sweaters with the Polo logo and Olympic rings, jackets in various styles, and hats featuring the American flag and Olympic symbols. The items are designed with a cohesive aesthetic, incorporating navy, white, and red color schemes. The products target consumers who value quality, style, and association with the Olympics. Key features include premium materials, unique designs, and branding that connects to Team USA. The collection is for those who want to showcase their support for Team USA in a fashionable way. The ad suggests that these items are worth buying for their quality, design, and connection to a prestigious event. # Visual style The ad has a clean, polished aesthetic typical of a high-end brand. The editing style is smooth with static shots and slow transitions, emphasizing the visual details of the clothing. The production quality is high, with well-lit scenes and clear focus on textures and details. The pacing is slow and consistent, emphasizing the quality and design of each piece. # Hooks Visual: 00:00–00:01: A person with a dark complexion is wearing a navy Polo Ralph Lauren coat, a navy and white rugby shirt, and a navy beanie with a pom-pom and American flag detail. They are standing against a light blue background. The Polo Ralph Lauren logo is visible in the top left corner, and the Team USA Olympic and Paralympic logos are on the right side. The camera is static, capturing a medium shot. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Premium quality knitwear and outerwear - Unique designs that celebrate Team USA - Fashionable items that show support for the Olympic and Paralympic teams # Benefits - Stylish apparel - High-quality materials - Association with Team USA - Fashionable support for the Olympics and Paralympics # Features - Knit sweaters - Jackets - Hats - Team USA collection - Olympic and Paralympic branding # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its products and association with Team USA. # Storyline - 00:00–00:01 The ad opens with a full frame image of a person wearing a Polo Ralph Lauren beanie, coat, and shirt, with the Polo Ralph Lauren logo and Team USA logos in the background. - 00:01–00:02 The scene transitions to a close-up shot of a Polo Ralph Lauren knit sweater with the Olympic rings. The message is that the collection embodies quality and the spirit of the Olympics. - 00:02–00:03 A woman is shown wearing a Polo Ralph Lauren jacket while carrying skis on her shoulder. This is to promote the product and showing someone wearing it. - 00:04–00:05 The ad shows a close-up of a Polo Ralph Lauren sweater with a prominent "USA" logo and the Olympic rings.

# Ad summary This ad showcases the Polo Ralph Lauren Team USA collection by displaying different models wearing items from the collection. The ad emphasizes the brand's collaboration with Team USA and encourages viewers to download the Ralph Lauren app to shop. # Brand positioning Polo Ralph Lauren is positioned as a premium fashion brand with a strong connection to American heritage and athletic excellence. The brand aligns with values of classic style, patriotism, and aspirational lifestyle, emphasizing timeless designs and quality craftsmanship. By partnering with Team USA, Polo Ralph Lauren reinforces its association with high achievement and national pride, appealing to consumers who value both fashion and national identity. The brand does not directly push against category norms but rather leans into classic American style, differentiating itself through its established reputation and association with iconic imagery. # Product The ad features the Polo Ralph Lauren Team USA collection, which includes a variety of outerwear, sweaters, and apparel designed in collaboration with Team USA. Key items showcased are bomber jackets with shearling collars, adorned with USA-themed patches and Olympic rings, along with knit sweaters featuring the American flag and Olympic branding. The collection appears to target consumers looking for stylish, high-quality clothing that represents their national pride and support for Team USA. The featured products are designed for cooler weather and are intended for versatile use. The ad addresses purchase barriers by encouraging viewers to download the Ralph Lauren app for easy shopping, making it convenient to explore and buy the collection. # Visual style The ad has a polished, high-end commercial aesthetic. The editing style features static shots with smooth transitions. The production quality is high, with clean lighting and clear imagery. The pacing is slow and steady. The ad is visually focused on highlighting the products and the collaboration with Team USA. # Hooks Text overlay: 00:00–00:04: POLO / 00:00–00:04: RALPH LAUREN / 00:00–00:04: THE POLO RALPH LAUREN TEAM USA COLLECTION / 00:00–00:04: RALPH LAUREN (Ralph Lauren app logo) / 00:00–00:04: DOWNLOAD THE RALPH LAUREN APP TO SHOP Visual: 00:00–00:01: A wide shot of two models standing in front of a white background. The model on the left is a fair-skinned woman with long brown hair, wearing a brown leather jacket with a white dress underneath. The model on the right is a fair-skinned male with long brown hair, wearing a khaki-colored jacket with a white turtleneck sweater underneath. Both models are wearing jackets from the Polo Ralph Lauren Team USA collection. The Polo Ralph Lauren logo is displayed at the top of the screen, along with the text "THE POLO RALPH LAUREN TEAM USA COLLECTION". A Ralph Lauren app logo is displayed between the two models, along with the text "DOWNLOAD THE RALPH LAUREN APP TO SHOP" is at the bottom of the screen. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Polo Ralph Lauren Team USA collection offers a combination of stylish design and high-quality materials, allowing customers to express their national pride through fashionable apparel. - The Ralph Lauren app provides a convenient platform for exploring and purchasing the collection, making it easy for customers to acquire the apparel. # Benefits - Stylish and high-quality clothing - Represents national pride and support for Team USA - Versatile use for cooler weather - Easy shopping through the Ralph Lauren app # Features - Apparel from the Polo Ralph Lauren Team USA collection - Bomber jackets with shearling collars - USA-themed patches and Olympic rings - Knit sweaters featuring the American flag and Olympic branding # Call to action DOWNLOAD THE RALPH LAUREN APP TO SHOP # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official voice of Polo Ralph Lauren, showcasing the brand's collaboration with Team USA and promoting its apparel collection. # Storyline - 00:00–00:01 A wide shot of two models standing in front of a white background. The model on the left is a fair-skinned woman, and the model on the right is a fair-skinned male. Both models are wearing jackets from the Polo Ralph Lauren Team USA collection. A Polo Ralph Lauren logo is displayed at the top of the screen, along with the text "THE POLO RALPH LAUREN TEAM USA COLLECTION". A Ralph Lauren app logo is displayed between the two models, along with the text "DOWNLOAD THE RALPH LAUREN APP TO SHOP" is at the bottom of the screen. This beat functions to introduce the collaboration between Polo Ralph Lauren and Team USA and to highlight the stylish appeal of the collection. The perspective is from a brand standpoint, aiming to showcase the apparel and encourage viewers to download the app. The tone is stylish and aspirational, conveying a sense of national pride. - 00:01–00:02 00:01–00:02: A close-up of a jacket from the Polo Ralph Lauren Team USA collection, focusing on the American flag patch and Olympic rings. The Polo Ralph Lauren logo is displayed at the top of the screen, along with the text "THE POLO RALPH LAUREN TEAM USA COLLECTION". A Ralph Lauren app logo is also displayed between the American flag patch and Olympic rings, along with the text "DOWNLOAD THE RALPH LAUREN APP TO SHOP" at the bottom of the screen. This moment emphasizes the details of the collection and the brand's collaboration with Team USA. It offers a closer look at the craftsmanship and design elements. The perspective remains from the brand, highlighting product features and promoting the app download. The tone is detailed and informative, underscoring the premium quality of the apparel. - 00:03–00:04 A close-up of a black man with short hair. The man is wearing a jacket from the Polo Ralph Lauren Team USA collection. The Polo Ralph Lauren logo is displayed at the top of the screen, along with the text "THE POLO RALPH LAUREN TEAM USA COLLECTION". A Ralph Lauren app logo is displayed in front of the man's chest, along with the text "DOWNLOAD THE RALPH LAUREN APP TO SHOP" at the bottom of the screen. This moment functions to offer an additional look at the product. The perspective remains from the brand, highlighting product features and promoting the app download. The tone is detailed and informative, underscoring the premium quality of the apparel.

# Ad summary This ad showcases the Polo Ralph Lauren Team USA collection, featuring a male model wearing apparel from the line. The ad prompts users to download the Ralph Lauren app to shop. # Brand positioning Polo Ralph Lauren is presented as a high-end brand that aligns with a classic American style and a sporty lifestyle. The brand leverages its established reputation to offer a premium Team USA collection, appealing to consumers who appreciate quality, heritage, and patriotic fashion. The brand aims to occupy a space of timeless elegance and aspirational lifestyle, catering to those who value both tradition and modern style. The positioning is both emotional, associating with national pride, and functional, highlighting the quality and design of the apparel. # Product The featured product is a zip-up knit sweater from the Polo Ralph Lauren Team USA collection. The sweater is cream-colored with navy blue trim and features red stripes across the chest. It includes 'USA' and 'Polo' knit into the design along with an American flag graphic on the front. The product is for individuals interested in sporty yet stylish apparel that shows support for Team USA. It emphasizes high-quality knitwear with unique, patriotic design elements, suitable for casual wear or showing national pride during sports events. The ad addresses the barrier of access by encouraging users to download the Ralph Lauren app for convenient shopping. # Visual style The ad has a clean and polished aesthetic, typical of high-end fashion brands. The production quality is high, with professional studio lighting and a focus on the apparel's texture and design. The gradient background ensures the model and clothing stand out, while the typography is classic and legible, fitting the brand's established image. The layout is simple and direct, meant to be easily scannable and draw immediate attention to the product and call to action. # Hooks Headline: POLO RALPH LAUREN # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a desire to shop the Polo Ralph Lauren Team USA Collection, addressing the need for convenient access to purchase the advertised products. # Value propositions - Ralph Lauren partners with Team USA to offer high-quality, stylish apparel. - Convenient shopping through the Ralph Lauren app. # Benefits - Shop the Polo Ralph Lauren Team USA Collection # Features - Team USA Collection - Knit sweater - Zip-up # Call to action DOWNLOAD THE RALPH LAUREN APP TO SHOP # Social proof - None used. # Point of view - Brand: The brand name and product collection are presented, along with the app download prompt, all promoting the brand's offerings and facilitating sales. - Customer: The model is shown wearing the product, enabling the viewer to envision themselves using the product and experiencing its style and fit. # Storyline - The ad opens with the Polo Ralph Lauren branding, immediately establishing the brand's identity and signaling the product's quality and style. This is from the brand's perspective, aiming to draw in customers familiar with or aspirational to the brand image. - A male model is showcased wearing apparel from the Team USA collection. The model's relaxed pose and the clothing's prominent display convey the product's fit and style, giving a customer's perspective by allowing them to envision themselves wearing the item. - The inclusion of a Ralph Lauren branded button overlay encourages viewers to engage and shop the collection. This call to action, from the brand's perspective, promotes direct interaction and potential sales through the Ralph Lauren app. - The ad concludes with a call to action to download the Ralph Lauren app to shop, reinforcing the accessibility and ease of purchasing the featured collection, which is from the brand's perspective, aimed at converting interest into immediate action.

# Ad summary This Ralph Lauren ad promotes Polo brand apparel and accessories as the proud outfitter of Team USA during the Olympics. # Brand positioning Ralph Lauren's Polo brand is positioned as a classic American brand with timeless style and quality. The brand aligns with values of patriotism, athleticism, and aspirational lifestyle. By associating with Team USA, the brand aims to embody the spirit of American excellence and tradition. The brand aims to be both functional and emotional by providing high-quality clothing that also evokes feelings of national pride. # Product The ad showcases a range of Polo Ralph Lauren apparel and accessories featuring the Team USA Olympic and Paralympic logos. Key items include: A white, high-neck, cable-knit sweater with a red and navy stripe across the chest bearing the American flag and Polo logo; A white t-shirt with the American flag and Olympic rings; Navy blazer with gold buttons; White trousers; Black leather belt with silver buckle; and a Small black leather handbag. These items are designed to be stylish and versatile, suitable for everyday wear while expressing support for Team USA. The ad highlights the partnership with the Olympics as a unique selling proposition. # Visual style The ad has a polished, commercial aesthetic with a focus on clean lines and classic style. The editing style features smooth transitions and static shots, creating a sense of elegance and sophistication. The production quality is high-end, supporting the intended tone of luxury and aspiration. The pacing is consistent, with a moderate BPM that aligns with the overall rhythm of the ad. # Hooks Text overlay: 00:03–00:03 POLO / 00:03–00:03 RALPH LAUREN / 00:03–00:03 PROUD OUTFITTER OF TEAM USA Visual: 00:00–00:01 A woman walks down a city street. The background consists of brick buildings. She is wearing a white cable-knit turtleneck sweater with a red and navy blue stripe across the chest bearing the American flag and the Polo logo, a herringbone blazer, and white wide-leg trousers. The camera angle is low, looking up at the woman. / 00:01–00:02 A full shot of the woman walking down the city street from a side view. / 00:02–00:03 Two women stand together in front of a brick building. One woman is wearing a black blazer, white t-shirt with the American flag and Olympic rings, and grey trousers. The other woman is wearing the same cable-knit sweater and trousers from the first shot. The camera is still. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fashionable attire that shows your patriotism for Team USA # Benefits - Stylish and versatile clothing - Expresses support for Team USA - Timeless style and quality # Features - Polo Ralph Lauren apparel and accessories - Team USA Olympic and Paralympic logos - White, high-neck, cable-knit sweater with a red and navy stripe across the chest - White t-shirt with the American flag and Olympic rings - Navy blazer with gold buttons - White trousers - Black leather belt with silver buckle - Small black leather handbag # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its products and association with Team USA. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman walking confidently down a city street. She is wearing Polo Ralph Lauren clothing and accessories, suggesting a blend of style and purpose. - 00:02–00:03 00:02–00:03 The scene shifts to two women standing together, showcasing different Polo Ralph Lauren outfits. This highlights the versatility and range of the brand. - 00:03–00:04 00:03–00:04 The Ralph Lauren Polo logo appears alongside the Olympic and Paralympic rings. This reinforces the partnership and brand identity. - 00:04–00:06 00:04–00:06 A woman walks confidently in a city. The camera shot is low and close. This is building hype and tension in the ad. - 00:06–00:16 00:06–00:16 More scenes of women walking down the street in a Ralph Lauren polo outfit. This symbolizes the brand's elegance and style.

# Ad summary An image ad for Polo Ralph Lauren featuring two women wearing clothing from the Polo Ralph Lauren Team USA collection. The ad encourages viewers to download the Ralph Lauren app to shop. # Brand positioning Polo Ralph Lauren aims to occupy a space of classic American style with a sporty twist, especially with the Team USA collection. The brand promotes a sense of timeless elegance combined with athletic spirit. This is a brand that stands for quality, tradition, and a connection to American heritage. By aligning with the US Olympic team, Ralph Lauren reinforces its position as an aspirational yet accessible brand that embodies national pride and a blend of high fashion with practical sportswear. The brand pushes against the trend of fast fashion, offering durable and stylish clothing that transcends fleeting trends. # Product The featured product is clothing from the Polo Ralph Lauren Team USA collection. The ad showcases two distinct pieces: First, a tan, double-breasted wool coat with a wide lapel and a visible belt, styled over a white cable-knit half-zip sweater with a blue button-down shirt peeking through. The second item is a white, hooded zip-up jacket with the USA flag emblazoned on the back, along with the Olympic rings logo and a red "USA" graphic on the sleeve. The clothing is presented as stylish, high-quality apparel suitable for both everyday wear and athletic events, reflecting a blend of classic American fashion and sporty functionality. The ad addresses the desire for versatile clothing that combines fashion and function, encouraging viewers to explore and purchase the collection through the Ralph Lauren app. # Visual style The ad features a clean, polished studio shot with a focus on the clothing. The image uses soft, diffused lighting and a simple gradient background to keep the attention on the models and the products. The typography is classic and elegant, reflecting the brand's established image. The overall visual style is high-end and aspirational, aligning with the brand's positioning in the market. # Hooks Headline: POLO RALPH LAUREN # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - THE POLO RALPH LAUREN TEAM USA COLLECTION # Call to action DOWNLOAD THE RALPH LAUREN APP TO SHOP # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand showcasing its products and encouraging app downloads to shop the collection. # Storyline - The ad opens by prominently displaying the "POLO RALPH LAUREN" brand name, immediately establishing the source of the clothing. This establishes the brand identity and targets brand-conscious consumers. This is from the brand's perspective. - The ad then showcases two models wearing clothing from the "THE POLO RALPH LAUREN TEAM USA COLLECTION", visually demonstrating the products. This is intended to highlight the fashionable and athletic nature of the clothing line from the brand's perspective. - The ad uses a "RALPH LAUREN" branded button to prompt the audience to download the Ralph Lauren app to shop. This is a direct invitation from the brand for consumers to engage and explore the collection further. - Finally, the ad concludes with a call to action to "DOWNLOAD THE RALPH LAUREN APP TO SHOP", guiding the viewer towards the next step in the purchase process. This is from the brand's perspective.

# Ad summary This image ad for Polo Ralph Lauren features a person wearing items from the Team USA Collection, including a brown jacket and a white sweater. The ad emphasizes the brand's association with the Olympic and Paralympic teams. # Brand positioning Polo Ralph Lauren is presented as a high-end fashion brand that aligns with American pride through its association with the Olympic and Paralympic Games. The brand occupies a space of classic American style, offering aspirational apparel with a sporty, patriotic edge. It promotes values of heritage, quality, and national pride, potentially setting itself apart from fast-fashion brands by focusing on timeless design and premium materials. The positioning is both emotional and functional, appealing to consumers seeking quality clothing and a connection to American sportsmanship and achievement. # Product The featured products include a brown leather jacket with a shearling-style collar and lining, detailed with patches including a small American flag and the Olympic rings. Underneath, the person is wearing a white cable-knit turtleneck sweater with a horizontal navy and red stripe across the chest featuring a Polo Ralph Lauren logo. These items are presented as part of the 'Team USA Collection,' suggesting they are officially licensed and designed to celebrate the Olympic and Paralympic Games. The products offer warmth, style, and a connection to a prestigious sporting event. # Visual style The ad features a clean, studio-shot image with high production quality. The lighting is soft and even, highlighting the textures of the clothing. The composition is simple and focuses on the person and the clothing, with a light blue background. The typography is bold and legible, and the overall aesthetic is classic and polished, aligning with the Polo Ralph Lauren brand. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Wear the Team USA Collection and show your support for American athletes - Experience premium style and quality with Polo Ralph Lauren # Benefits - Stylish apparel - Association with the Olympic and Paralympic Games - Premium materials and design # Features - Team USA Collection apparel - Brown leather jacket with shearling collar and lining - White cable-knit turtleneck sweater # Call to action None used. # Social proof - Association with United States Olympic Team and United States Paralympic Team # Point of view - Brand: The Polo Ralph Lauren brand is prominently displayed alongside the Olympic and Paralympic logos, indicating the brand's partnership and association with Team USA. - Customer: A person is shown wearing apparel from the Team USA Collection, demonstrating the style and fit of the clothing items and showing the customers how these items look when worn. # Storyline - The ad begins by showcasing the Polo Ralph Lauren brand alongside the logos for the United States Olympic and Paralympic teams. The brand is conveying its association with these prestigious sporting events to align itself with values of athleticism and national pride. - The ad then features a person wearing apparel from the Team USA Collection, including a leather jacket and sweater. This highlights the brand's connection to the Olympics and Paralympics, showing the audience what these products look like when worn.

# Ad summary This vertical video ad promotes the Polo Ralph Lauren Team USA Collection. It showcases various winter-themed clothing items from the collection, with models posing in the apparel. The ad emphasizes the brand's connection to the Winter Olympics and encourages viewers to download the Ralph Lauren app to shop the collection. # Brand positioning Polo Ralph Lauren is presented as a high-end brand associated with classic American style and athletic prestige, particularly through its association with Team USA. The brand aims to occupy a space of sophisticated yet sporty fashion, aligning with values of tradition, elegance, and national pride. It promotes a lifestyle of aspiration, aligning with an image of active participation and refined taste. By partnering with the Olympics, Polo Ralph Lauren emphasizes its commitment to quality and performance, differentiating itself from brands that may focus solely on trends or affordability. The brand positioning is both functional (high-quality clothing for winter activities) and emotional (representing achievement, belonging, and national identity). # Product The ad features the Polo Ralph Lauren Team USA Collection, focusing on winter apparel such as knit hats, sweaters, jackets, and ski-inspired outerwear. These items are designed for warmth, style, and functionality in colder climates. The collection features prominent Polo and Team USA branding, including the Polo logo and the Olympic rings. Key product details include the use of high-quality materials like wool and fleece, as well as design elements that evoke a sense of American heritage and athletic prowess. The items are portrayed as suitable for both everyday wear and winter sports activities. The USPs include the combination of Ralph Lauren's classic design aesthetic with the patriotic theme of Team USA. The ad does not explicitly address purchase barriers but implies exclusivity and prestige through its association with high-profile athletes and the Olympic Games. The messaging suggests that purchasing these items allows consumers to participate in the spirit of the Olympics and showcase their American pride. # Visual style The ad has a polished commercial aesthetic with a clean and modern feel. The editing style is characterized by static shots with smooth transitions. The production quality is high-end, supporting the brand's premium image. The visual motif includes consistent center framing and a focus on showcasing the clothing's texture and design details. The pacing is slow and deliberate, with a BPM of approximately 60, creating an elegant and refined atmosphere. The audio-visual sync is smooth, with visual elements complementing the overall tone. # Hooks Text overlay: 00:00–00:04: POLO / 00:00–00:04: RALPH LAUREN / 00:00–00:04: THE POLO RALPH LAUREN TEAM USA COLLECTION Visual: 00:00–00:01: A young, dark-skinned male model wearing a navy blue Polo Ralph Lauren Team USA beanie with a red and white stripe and Olympic rings, a navy peacoat, and a white collared shirt over a navy blue shirt is positioned against a gradient light blue background. He is looking down and to the left. The camera is stationary at a medium shot. Text overlays include 'POLO RALPH LAUREN,' 'THE POLO RALPH LAUREN TEAM USA COLLECTION,' and 'DOWNLOAD THE RALPH LAUREN APP TO SHOP.' A square Ralph Lauren logo is also visible. / 00:01–00:02: Close-up shot of a folded, heavy-knit zip-up sweater in white, navy blue, and red with 'Polo' embroidered on the front. The background is blurred, focusing on the texture and details of the sweater. The camera is stationary. Text overlays are the same as in the previous shot. / 00:02–00:04: A young, dark-skinned female model with long dark hair is shown from the waist up, holding red skis over her shoulders. She wears a white fleece jacket with navy blue accents and a red and blue patterned section, along with light blue jeans. The background is a plain light blue. The camera is stationary at a medium shot. Text overlays are the same as in the previous shots. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Premium winter apparel combining classic Ralph Lauren style with the patriotic theme of Team USA. - High-quality materials ensure warmth and durability. - Download the Ralph Lauren app to shop the exclusive Team USA collection. # Benefits - Warmth and comfort in cold climates - Stylish and fashionable designs - High-quality materials and construction - Showcase American pride and support for Team USA # Features - Polo Ralph Lauren Team USA Collection - Winter-themed apparel - Knit hats, sweaters, jackets, and ski-inspired outerwear # Call to action DOWNLOAD THE RALPH LAUREN APP TO SHOP # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's official perspective, showcasing their product line with polished visuals and promotional messaging. # Storyline - 00:00–00:01 The ad opens with a static shot of a model wearing a navy blue Polo Ralph Lauren Team USA beanie and a peacoat, looking downward. - 00:00–00:01 The purpose is to introduce the Team USA collection through a stylish and aesthetically pleasing visual. The perspective is from an external observer, showcasing the product in a fashionable context. The tone is sophisticated and understated. - 00:01–00:02 The next shot features a close-up of a folded zip-up sweater, with the Polo logo and USA-themed design prominently displayed. - 00:01–00:02 This shot highlights the texture and design details of the clothing. The perspective remains external, focusing on the product's visual appeal. The tone remains elegant and focused on product quality. - 00:02–00:04 A model is then shown holding a pair of skis and wearing a white and navy blue fleece jacket from the collection, looking directly at the camera. - 00:02–00:04 This shot showcases the outerwear options and their suitability for winter sports. The model's direct gaze creates a connection with the viewer. The tone is confident and aspirational, emphasizing the brand's association with athleticism and style.

# Ad summary This ad showcases various outerwear products from the Ralph Lauren Polo x USA Olympics collection. Models demonstrate the features of the jackets, which include branding from both Polo Ralph Lauren and the USA Olympics team. # Brand positioning Polo Ralph Lauren is presented as an all-American, aspirational lifestyle brand with a sporty, patriotic angle. By aligning with the US Olympic team, the brand reinforces its commitment to quality, heritage, and classic American style. The brand targets consumers who value both fashion and national pride. The brand does not overtly push against any category norms or competitor behaviors, but it establishes itself as a premium brand associated with athletic excellence and national identity. The brand positioning is both functional (high-quality materials, warmth) and emotional (national pride, Olympic spirit). # Product The ad features a range of outerwear from the Ralph Lauren Polo x USA Olympics collection, including puffer jackets, bomber jackets, and sherpa fleece jackets. Each jacket features prominently displayed USA and Olympic team branding elements, such as the American flag, Olympic rings, "USA" lettering, and patches with the 2026 Winter Olympics logo. The garments also bear the Ralph Lauren Polo logo. Each jacket is available in various colors, including green, white, navy, and olive. Features highlighted include zipper closures, buttoned pockets, and adjustable hoods. The product's USPs center on its patriotic design and connection to the Olympic Games, offering consumers a chance to show their support for Team USA while wearing stylish, high-quality outerwear. The intended customer is likely someone with an interest in sports, fashion, and American culture, who desires a stylish garment that reflects both quality and patriotism. # Visual style The ad features a polished, high-end commercial aesthetic with a clean and modern feel. The editing style involves quick cuts between different models and product features, creating a dynamic rhythm. The production quality is high, with professional lighting and camera work. Visual motifs include close-up shots of the jackets and models interacting with the product. The pacing is quick, with cuts occurring approximately every 1-2 seconds. Audio-visual sync is present, as the cuts often align with the music beats. # Hooks Visual: 00:00–00:01: A person, identified as Male 1, stands in a studio setting with a light blue background. He appears to be in his late teens or early twenties, with fair skin, and is wearing a green, white, and black puffer jacket, navy blue sweatpants, and a navy blue baseball cap with "USA" embroidered on the front. He also wears multicolored sneakers. The jacket features "USA" and "2026" logos. The camera remains stationary, capturing a full shot of the model. / 00:01–00:02: A person, identified as Female 1, stands in a studio setting with a light blue background. She appears to be in her late teens or early twenties, with dark skin and braided hair. She is wearing a white pullover jacket with navy blue and red accents, white pants, and light brown boots. The jacket features "USA" and Olympic logos. The camera remains stationary, capturing a full shot of the model. / 00:02–00:03: A person, identified as Female 1, stands in a studio setting with a light blue background. She appears to be in her late teens or early twenties, with dark skin and braided hair. She is wearing a white and navy blue sherpa fleece jacket with red and blue patterned accents and a red and navy striped turtleneck. The camera remains stationary, capturing a full shot of the model. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The outerwear offers a chance to express patriotism and support for Team USA. - Jackets combine fashion and function with high-quality materials and design details. - The branding of Ralph Lauren Polo and the USA Olympics team adds prestige and credibility. # Benefits - Stylish patriotic design - High-quality materials - Warmth - Opportunity to show support for Team USA # Features - Outerwear: puffer jackets, bomber jackets, and sherpa fleece jackets - Branding: Ralph Lauren Polo logo, USA Olympics team logo, American flag, Olympic rings, "USA" lettering, 2026 Winter Olympics logo - Closures: zipper - Pockets: buttoned - Adjustable hoods # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented through the official voice and perspective of the brand, showcasing its products and designs with consistent branding. # Storyline - 00:00–00:01 A person wearing a green puffer jacket with "USA" and "2026" logos stands in front of a white background. - 00:01–00:02 A person wearing a white jacket with USA and Olympic logos stands in front of a white background. - 00:02–00:03 A person wearing a sherpa fleece jacket stands in front of a white background. - 00:03–00:03 The previous shot repeats. - 00:03–00:05 Close-up shot of a person adjusting the hood of a green puffer jacket. - 00:04–00:05 Close-up of a person adjusting the sleeve of a white jacket. - 00:05–00:06 Close-up of a person adjusting the zipper of the sherpa fleece jacket. - 00:06–00:07 Close-up of a person adjusting the zipper of a white jacket. - 00:07–00:08 Close-up of a person putting their hand into the pocket of a bomber jacket. - 00:08–00:09 A person wearing a bomber jacket stands in front of a white background. - 00:09–00:10 A person adjusts the back of the sherpa fleece jacket. - 00:10–00:11 A person wearing a green puffer jacket stands with their back to the camera in front of a white background. - 00:11–00:12 A person wearing a bomber jacket stands in front of a white background. - 00:12–00:13 A person wearing a sherpa fleece jacket closes the zipper in front of a white background. - 00:13–00:14 A person wearing a green puffer jacket stands in front of a white background.

# Ad summary This ad promotes the Polo Ralph Lauren Team USA Collection featuring athletes wearing various pieces from the collection. The ad showcases the brand's support for the Olympics and Paralympics. # Brand positioning Polo Ralph Lauren is presented as a high-end American fashion brand, deeply intertwined with national pride and athletic excellence. The brand aims to occupy a space of classic American style, blending preppy aesthetics with a sporty, patriotic spirit. Aligning with values of tradition, quality, and aspiration, Polo Ralph Lauren is associated with a sophisticated lifestyle, supporting the United States Olympic and Paralympic teams. It generally follows category norms by presenting aspirational imagery, but distinguishes itself through its specific partnership and emphasis on American identity, positioning itself both functionally (through well-made apparel) and emotionally (via patriotism and support for athletes). # Product The ad features various items from the Polo Ralph Lauren Team USA Collection, including sweaters, jackets, and hats. These items are designed with a patriotic theme, incorporating American flags, the Olympic rings, and team logos. The clothing appears to be high-quality, with a focus on classic American designs, such as knit sweaters and bomber jackets. The collection is for people who want to show their support for Team USA while maintaining a sense of style and sophistication. Key features include the integration of patriotic emblems and the brand's classic designs. The ad conveys that these products are worth buying for their combination of style, quality, and national pride. The ad does not explicitly address purchase barriers but implies exclusivity and prestige. # Visual style The ad has a clean and polished aesthetic with a high-end commercial feel. The editing style is simple with static shots and smooth transitions. The production quality is high, supporting the brand's sophisticated tone. There are no recurring visual motifs besides the consistent backdrop and logo placement. The pacing is slow and deliberate, allowing viewers to focus on the clothing and models. The audio-visual sync is maintained through the music track. # Hooks Text overlay: POLO / RALPH LAUREN / UNITED STATES / OLYMPIC / TEAM USA COLLECTION / UNITED STATES / PARALYMPIC / TEAM USA COLLECTION Visual: 00:00–00:01: A male model with fair skin and light brown hair wearing a USA baseball cap, a navy turtleneck, and a chunky knit cardigan featuring the American flag and "USA" lettering. He stands against a light blue backdrop. Above him are the Polo Ralph Lauren logo and the United States Olympic and Paralympic Team logos. / 00:01–00:02: A Black male model with short hair wearing a white turtleneck, a brown aviator jacket with a fur collar and a USA flag and Olympic rings patch. He is set against the same light blue backdrop with the same logos above. / 00:02–00:03: A Black female model with braids wearing a white and navy blue zip-up jacket featuring Olympic rings and "USA" lettering. She is set against the same light blue backdrop with the same logos above. She looks directly into the camera. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish and patriotic apparel: Combines high-quality design with national pride. - Official Team USA partnership: Connects the brand with athletic excellence and the Olympic spirit. # Benefits - Show your support for Team USA - Wear high-quality, stylish clothing - Express national pride # Features - Team USA Collection - American flag and Olympic-themed designs # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its products and association with Team USA. # Storyline - 00:00–00:05 The ad displays various athletes and models wearing clothing from the Polo Ralph Lauren Team USA collection.

# Ad summary This Polo Ralph Lauren advertisement features various models, of different ages and ethnicities, wearing clothing from the Team USA Olympics collection. The commercial uses close-up shots of the clothes and a simple background to keep the focus on the articles of clothing. # Brand positioning Polo Ralph Lauren is a high-end, classic American clothing brand. The brand aims to occupy a space in the consumer's mind as a luxury brand that embodies classic Americana. The brand aligns itself with values of heritage, quality, and timeless style. Polo Ralph Lauren is a luxury brand that typically ignores fast fashion trends. The brand positioning is both functional, offering quality and durable clothing, and emotional, associating with feelings of status and sophistication. # Product The Team USA Olympics Collection by Polo Ralph Lauren is a clothing line designed to be worn to support the United States Olympic team. The clothing appears to be designed for children and adults, as different aged models are shown wearing it. The clothes include jackets, sweaters, turtlenecks, and hats. All of the clothing contains the colors of the American flag, the letters "USA", and the Olympic rings. The advertisement tells the viewer to buy the clothing to show their support for the United States Olympic team. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the clothing. The editing style consists of static shots and smooth transitions. The production quality is high-end, resembling a polished commercial. The pacing is slow, creating a sense of elegance and sophistication. # Hooks Text overlay: POLO RALPH LAUREN / UNITED STATES OLYMPIC TEAM USA COLLECTION / UNITED STATES PARALYMPIC TEAM USA COLLECTION Visual: 00:00–00:02: Two models are shown in front of a plain, light blue background. The model on the left is a fair-skinned woman wearing a tan jacket and a white quarter zip sweater with a cable knit design. The model on the right is a black woman wearing a white puffer jacket with a small American flag on the back, as well as the Olympic rings. # Funnel stage Top of funnel (Awareness): Focuses on introducing the brand and the product line. # Pain points None used. # Value propositions - Show patriotism and team spirit through high-quality apparel. - Support Team USA with a stylish and iconic clothing line. # Benefits - Show support for the United States Olympic team. # Features - Clothing line - Jackets - Sweaters - Turtlenecks - Hats - American flag colors - USA lettering - Olympic rings # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad showcases the brand's official marketing. # Storyline - 00:00–00:03 A diverse range of models pose in clothing from the Polo Ralph Lauren Team USA Olympics collection. - 00:03–00:05 The camera zooms in on the flag and the Olympic rings. - 00:05–00:07 The commercial transitions to folded sweaters, hats, and turtlenecks, all from the same product line.