How PureWow Advertises on Meta

# Ad summary A woman on an airplane demonstrates how to use Lumify eye drops to clear up red eyes after watching an emotional movie during her flight. # Brand positioning Lumify presents itself as a quick and effective solution for red eyes, designed to make users look and feel their best in a pinch. The brand seems to understand the need for a discreet, travel-friendly product that can be used on-the-go, and positions itself as a convenient fix for unexpected moments. The ad avoids clinical or medical language, opting instead for a relatable, everyday scenario to emphasize the product's ease of use. The emotional tone appeals to travelers who need to look presentable immediately after travel. # Product Lumify eye drops are designed to reduce redness in the eyes. The ad highlights that they work in one minute and last up to eight hours. The packaging is prominently displayed and easy to handle, suggesting a travel-friendly format. The product is presented as a quick fix for red eyes caused by crying or tiredness, making it suitable for use before important meetings or social engagements. The eye drops are presented as a solution to the common problem of red eyes, addressing a barrier to looking and feeling one's best. # Visual style The ad has a casual, UGC-style aesthetic, simulating a selfie video. The production quality is decent but not overly polished, making it relatable. The editing style is simple with direct cuts, and the pacing is quick. There are no distinctive visual motifs beyond the selfie framing. The cuts are timed to the music's rhythm. There is a natural lighting from the airplane window. # Hooks Text overlay: 00:00–00:03: POV: you just watched a sad airplane movie and need to clean up your red eyes before a work meeting. / 00:00–00:06: Use as directed Visual: 00:00–00:02: The shot is a close-up, selfie-style view of a woman on an airplane. She has blonde hair, is wearing a red sweater and beige headphones, and has multiple rings on her fingers. She is fair-skinned, and appears to be in her late 20s or early 30s. The background shows airplane windows and other passengers. The camera is slightly shaky, and the lighting is standard airplane lighting. The woman is rubbing her eyes and appears to be upset, suggesting she has been crying. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the embarrassment and inconvenience of having red, irritated eyes, especially in situations where one needs to look presentable, such as before a work meeting. This is visually represented by the woman rubbing her eyes and looking distressed at the beginning of the ad. The text overlay states the problem: "POV: you just watched a sad airplane movie and need to clean up your red eyes before a work meeting." # Value propositions - Quick and effective solution for red eyes. - Convenient for use before important meetings or social engagements. - Travel-friendly format. # Benefits - Reduces redness in eyes - Cleans up red eyes # Features - Works in 1 minute - Lasts up to 8 hours # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a relatable customer using the product in a real-life situation. # Storyline - 00:00–00:02 00:00–00:02: A woman is visibly upset, rubbing her eyes, as if she has been crying. She appears to be on an airplane. This sets up the problem of red, irritated eyes as a result of in-flight emotions. - 00:02–00:03 00:02–00:03: The woman presents Lumify eye drops as the solution. She displays the packaging to the camera. - 00:03–00:05 00:03–00:05: She demonstrates how to use the product by applying the eye drops to her eye. This shows the product in action, emphasizing its ease of use. - 00:05–00:06 00:05–00:06: The woman holds up the Lumify bottle and smiles, showcasing the positive outcome.

# Ad summary This ad features a woman asking a man how much she owes him, and he tells her it's on the house. She then takes out multiple packages of Lumify eye drops from her purse, implying that she uses the studio for marketing content creation for her brand. # Brand positioning Lumify is presented as a premium eye drop brand designed to reduce redness and brighten the eyes. The ad conveys that it's a product favored by content creators who want to look their best while filming. # Product Lumify eye drops are over-the-counter eye drops designed to reduce redness and brighten the eyes. They are packaged in a small, easy to carry box. The ad implies that the product is essential for looking good on camera. # Visual style The ad has a bright, clean aesthetic with natural lighting. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. # Hooks Spoken: Female 1: How much do I owe you? Text overlay: 00:00–00:01 How much do I owe you? Visual: 00:00–00:01 A fair-skinned woman with long brown hair and blue eyes, wearing a white collared shirt and jeans, stands in a bright studio. She has a burgundy purse over her shoulder and is looking directly at the camera. Behind her is a sign that says "LUMIFY STUDIOS" and a light purple wall. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the desire to look one's best on camera, specifically addressing eye redness that can be a distraction or detract from one's appearance. # Value propositions - The product is essential for looking good on camera, making it valuable for content creators. # Benefits - Brightens eyes - Looks good on camera # Features - Eye drops - Reduces redness # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire story is told from the perspective of a content creator who uses Lumify products. # Storyline - 00:00–00:01 A woman asks a man how much she owes him. - 00:01–00:03 00:01–00:03 The man tells her it's on the house. This conveys that the woman has been using the studio space for some time and that the man recognizes her. - 00:03–00:05 00:03–00:05 The woman opens her purse to reveal multiple boxes of Lumify eye drops. This reveals the purpose of her visit and the reason she was asking how much she owed. - 00:05–00:06 00:05–00:06 The woman expresses surprise and gratitude. This completes the comedic twist, framing the woman as someone who uses the studio to create marketing content for Lumify.

# Ad summary This ad for Lumify eye drops depicts a woman who is supposedly using her eyes to communicate with a coworker, but he is distracted by how red they are. She then shows how Lumify eye drops make the eyes appear whiter, so people can focus on what you’re saying. # Brand positioning Lumify eye drops are presented as a solution for individuals whose red eyes may be distracting others. The brand seeks to occupy a space in the consumer's mind as a quick and easy way to improve eye whiteness and overall appearance. The ad uses a lighthearted and humorous tone, suggesting the brand aligns with the lifestyle of professionals in office settings. By focusing on the specific issue of eye redness as a distraction, the brand differentiates itself from general eye care products. # Product Lumify eye drops are presented as a solution to make the eyes appear whiter. The product is showcased by a woman in an office setting who says that eye redness can be distracting when trying to communicate with colleagues. The use case presented is for professionals who want to ensure their appearance doesn't detract from their message. The drops are contained in a small, portable bottle, making them easy to carry and use on the go. The product is explicitly advertised as a way to reduce redness, thereby enhancing the focus on the user’s message rather than their appearance. The ad addresses the purchase barrier of cosmetic concerns, highlighting how the product boosts confidence by improving appearance. # Visual style The ad features a polished, modern aesthetic with bright lighting and clean backgrounds. The editing is smooth, with static shots and transitions between scenes of the two individuals. The production quality gives a commercial feel, aiming for a balance between authenticity and professional presentation. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Hooks Spoken: When you’re trying to communicate to your co-worker with your eyes but they’re distracted by how white your eyes look Text overlay: When you’re trying to communicate to your co-worker with your eyes but they’re distracted by how white your eyes look Visual: 00:00–00:02: A young woman with long blonde hair, wearing a black sweater over a collared white shirt with red accents, is seated at a wooden desk in a modern office. She's positioned in front of a silver Apple laptop and looks directly at the camera with a slightly exasperated expression, rolling her eyes. In the background, there is a wall with a mirrored surface, reflecting office plants and overhead lighting. The camera is stationary, capturing her from the chest up. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is having red eyes that distract others from focusing on your message during communication. "When you’re trying to communicate to your co-worker with your eyes but they’re distracted by how white your eyes look" # Value propositions - Improves the focus on your communication by reducing eye redness. - Boosts confidence by enhancing overall appearance. # Benefits - Enhances eye appearance. - Helps people focus on your message instead of your eyes. # Features - Reduces redness to help eyes appear whiter # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told entirely from the perspective of a potential user demonstrating the product. # Storyline - 00:00–00:02 A woman is sitting at a desk in an office and talking to someone offscreen while working on a laptop. She rolls her eyes. - 00:02–00:04 A man is sitting at a desk across town and typing on a laptop. The perspective shifts to show his view of the woman on his laptop screen. - 00:04–00:06 The woman is back on screen and raises her hands. She is laughing. - 00:06–00:08 The man raises his hands in return and shakes his head with a laugh. - 00:08–00:12 The woman is shown holding a box of Lumify eye drops and smiling.

# Ad summary This ad showcases Lumify eye drops, emphasizing their ability to reduce redness. It uses close-up visuals of a woman's eyes to highlight the product's impact. # Brand positioning Lumify is presented as a solution for achieving brighter, whiter eyes through its redness-relieving eye drops. The brand positions itself within the health and beauty market, specifically targeting consumers who desire quick and noticeable cosmetic improvements. The ad focuses on functional benefits, emphasizing speed and effectiveness, appealing to those seeking immediate results. # Product The ad promotes Lumify eye drops, which are designed to reduce redness in the eyes, resulting in a brighter, whiter appearance. The product is highlighted as working in just one minute, with effects lasting up to 8 hours. The drops contain brimonidine tartrate ophthalmic solution 0.025% and are available in preservative-free single-use vials. The packaging features the brand name, the product name, and an image of an eye, visually reinforcing the product's purpose and intended outcome. The focus is on the drops' rapid action and long-lasting effects, making them a desirable solution for quick cosmetic enhancement. # Visual style The ad has a clean, commercial aesthetic with a focus on product visibility and close-up details. The production quality appears polished, with even lighting and steady camera work. The editing style is simple with static shots that focus the eye on the products and the eyes of the woman on the bottom of the screen. Pacing is slow and methodical to show as much detail as possible. # Hooks Text overlay: 00:00–00:03 USE AS DIRECTED Visual: 00:00–00:03 The bottom half of the screen shows a close up of a young woman's face, focusing on her light blue eyes, eyebrows and nose with a septum piercing. Her light blonde eyebrows are slightly furrowed, and her eyelashes are coated with mascara. The top half of the screen features multiple Lumify product boxes arranged on a glossy surface. The boxes are purple, black, and white, with an eye graphic on the front. Purple Lumify branded shoes are arranged behind the boxes. The shot is evenly lit. # Funnel stage Consideration # Pain points Eye redness is the central pain point, creating a desire for brighter, clearer eyes. # Value propositions - Redness reliever works in one minute - Lasts up to 8 hours - New now available in preservative free # Benefits - Redness reliever eye drops # Features - Brimonidine tartrate ophthalmic solution 0.025% - Works in 1 minute - Lasts up to 8 hours - Now available in preservative free # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a user demonstrating a cosmetic product. # Storyline - 00:00–00:07 The ad opens with a static shot of Lumify product boxes and a close up of a woman's eyes. The brand logo is visible on the box. - 00:07–00:12 The camera zooms in to the Lumify packaging showing the product name and ingredients.

# Ad summary This ad demonstrates Lumify eye drops and shows how they can be easily carried. # Brand positioning Lumify presents itself as a straightforward solution for eye redness. The brand aims to occupy a functional space in the consumer's mind, providing a simple and effective way to brighten the eyes. The brand conveys the convenience and necessity of having eye drops readily available. # Product Lumify eye drops are presented as an over-the-counter solution for brightening eyes by reducing redness. The product comes in a small white bottle with a purple cap and is marketed for anyone seeking a quick cosmetic fix for eye redness. The drops can be easily carried for on-the-go use. # Visual style The ad has a clean and simple aesthetic with a focus on product visibility. The marble background and neutral tones create a polished feel, while the quick cuts and close-up shots keep the viewer engaged. # Hooks Spoken: 00:00–00:07 This is my mini emergency purse. Text overlay: 00:00–00:07 my mini emergency purse Visual: 00:00–00:02 A hand presents a small, black, coin purse with a gold clasp and accents against a white marble background. The camera zooms in slightly on the purse. The person is wearing a neutral polish. / 00:01–00:02 The hand presents a bottle of Lumify eye drops in front of the purse. The bottle is white with a purple cap. The label is grey. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of needing eye drops while on the go and not having a convenient way to carry them. # Value propositions - Convenient for on-the-go use - Compact size makes it easy to carry in a small purse # Benefits - Portable - Easily carried # Features - Eye drops - Small bottle # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer who is demonstrating how to use and carry the product. # Storyline - 00:00–00:02 The video opens with a small, black and gold purse. - 00:01–00:02 The hand holding the purse shows the Lumify eye drops to the audience. - 00:02–00:04 The purse is opened to reveal the interior. - 00:03–00:06 The hand drops the Lumify eye drops in the purse. - 00:04–00:07 The video ends with the Lumify eye drops inside the purse.

# Ad summary An ad demonstrating how to use Lumify eye drops. It shows a woman holding the product and pointing to on screen text that gives the user more instructions. # Brand positioning Lumify is presented as a practical solution for red eye, with the simple promise of brighter, whiter eyes. The brand utilizes clean, straightforward messaging and a user-friendly demonstration to underscore its product's efficacy and ease of use. The overall tone is informative and supportive, designed to reassure users about the product's benefits. The brand's positioning appears to be functional, focusing on the performance of the eye drops to address a common cosmetic concern. # Product Lumify is an eye drop product designed to brighten and whiten eyes. The product is designed to reduce redness, and comes in a small, portable bottle. The ad does not explicitly state who the product is for, but the presenter appears to be a woman in her 20s-30s. The ad functions as a product demonstration and offers basic usage instructions. # Visual style The ad has a clean and simple aesthetic, with a focus on the product and the presenter. The shot is brightly lit and looks to have been shot in a neutral setting. The overall tone is friendly and accessible, aiming to connect with viewers on a personal level. # Hooks Headline: USE AS DIRECTED # Funnel stage Middle of funnel (Consideration) # Pain points The ad aims to solve the issue of red eyes, which can be a cosmetic concern for many individuals. The ad's "REDNESS RELIEVER EYE DROPS" messaging is designed to address this. # Value propositions - Brighten and whiten eyes with redness relieving eye drops. # Benefits - eye illuminations # Features - REDNESS RELIEVER EYE DROPS # Call to action None used. # Social proof - None used. # Point of view - Customer: The presenter demonstrates the product and shares a personal use case. # Storyline - The ad opens with a woman holding a bottle of Lumify, showcasing the product directly to the viewer. This establishes the product as the focus and highlights the presenter as a user of the product. - Next, onscreen text instructs the viewer to “Hold the dots + scroll,” signaling an interactive element to the ad, such as a carousel, which invites the viewer to learn more about how the product works from the user's POV.

# Ad summary An ad for Lumify eye drops showing them used in a social setting. # Brand positioning Lumify is positioned as an over-the-counter eye drop that quickly reduces redness in the eyes, making eyes appear brighter and more attractive. The ad shows the product being used in a social setting, such as a restaurant, suggesting the brand aims to occupy a space in the consumer's mind as a solution to brighten the users eyes. The brand promotes a lifestyle where people are social and want to enhance their appearance, with the product offering a simple and effective solution. # Product Lumify is an over-the-counter eye drop that reduces redness to help eyes appear brighter. The product works in 1 minute and lasts up to 8 hours. The box also contains the statement "USE AS DIRECTED". # Visual style The ad has a casual, UGC-style aesthetic with static shots and minimal editing. The production quality suggests a user-generated feel, aligning with the tone. The pacing is slow. The visuals sync with the text overlay. # Hooks Text overlay: 00:00–00:02: USE AS DIRECTED / 00:00–00:02: She talked / 00:00–00:02: She listened Visual: 00:00–00:02: A bird’s eye view of a restaurant table. In the foreground is a woman's hands gesturing on either side of a plate. The plate has a half eaten appetizer. There is also an iced tea, lipstick, red purse, empty plate, and a box of Lumify eye drops. The lighting is dim and the background is dark. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of having tired, red eyes that may make someone feel self-conscious or less attentive in social situations. This is signaled by the text "She talked", suggesting someone is engaging in conversation while possibly experiencing eye redness. # Value propositions - The quick 1-minute action and long-lasting 8-hour effect highlight the efficiency and convenience of the product. # Benefits - Brightens eyes - Reduces redness # Features - Works in 1 minute - Lasts up to 8 hours # Call to action None used. # Social proof - None used. # Point of view - External source 100% – The ad is presented from the perspective of someone observing the scenario, as opposed to a first-person or brand perspective. # Storyline - 00:00–00:02 00:00–00:02: The ad shows a woman's hands gesturing while at a table in a restaurant. The table is littered with a drink, appetizer, half eaten appetizer, empty plate, lipstick, and a box of Lumify eye drops. The text overlay reads "She talked" over one hand and "She listened" over the other. This beat is from the perspective of someone observing the situation, showing how someone might be talking with red eyes and listening once they have used Lumify. The tone is light, hinting at the user talking with red eyes. - 00:02–00:05 00:02–00:05: One hand gestures to the box of Lumify drops, and the other hand gestures after, to signal the eye drops have been used. This beat continues the same perspective and light tone, showing the transition from tired eyes to a refreshed, more attentive appearance after using Lumify.

# Ad summary A person travels a long distance to buy LUMIFY eye drops. # Brand positioning LUMIFY is presented as a product that is desirable enough to warrant significant travel, implying it is highly effective and sought after. The brand is positioned to be synonymous with effective solutions for eye redness relief, making it a must-have item for those seeking brighter, clearer eyes. The ad does not showcase any competitive comparisons. There is a functional emphasis on the product's efficacy and availability, without directly pushing against any particular category norms. The brand's positioning is primarily functional, focusing on the tangible results of using the eye drops, such as visibly brighter eyes. # Product LUMIFY is an over-the-counter eye drop designed to relieve redness and brighten the eyes. The product is packaged in a small, portable bottle, making it easy to carry and use on the go. The packaging prominently features the brand name and product benefits, such as working in one minute and lasting up to eight hours. The product is for anyone who wants to reduce redness in their eyes and achieve a brighter, more awake appearance. A USP shown is its ability to reduce redness quickly and effectively. The ad implies that the product is worth traveling for, suggesting it is a highly desirable and effective solution for eye redness. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing various locations and the product. The editing style consists of quick cuts between different scenes, creating a fast-paced and engaging viewing experience. The production quality appears to be a hybrid of UGC and polished commercial, which helps to build trust. The cuts in the video are timed to the beat of the music, enhancing the overall rhythm and flow of the ad. # Hooks Text overlay: 00:00–00:11 Traveled 6 hours to get my hands on this Visual: 00:00–00:01 A hand with pale skin and short, manicured nails is resting in a person's lap in an airport waiting area. The person is wearing light wash jeans and part of a red cap is visible. Next to the person is a white suitcase with a black marble design and an extended black handle. The background shows gray chairs in the waiting area and blurred figures in the distance. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the frustration of dealing with eye redness, positioning it as a condition that people want to resolve quickly and effectively. The desire to obtain LUMIFY is so strong that the person traveled six hours to purchase it. # Value propositions - Fast-acting redness relief - Long-lasting effects - Worth traveling for # Benefits - Redness reliever eye drops # Features - Works in 1 minute - Lasts up to 8 hours # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the customer's perspective, documenting their travel journey to acquire the product. # Storyline - 00:00–00:01 The ad opens with the creator's hand shown at the airport. - 00:01–00:08 00:01–00:08 A sequence of quick cuts shows the creator's hand against various backdrops, including a city view, a restaurant table, and inside a car. The POV is from the creator's perspective, showing where they have been during the travel. - 00:08–00:11 00:08–00:11 The creator's hand approaches the LUMIFY eye drops on a display, finally reaching the destination that was traveled to. The POV is still from the creator's perspective, building anticipation for the product's reveal.

# Ad summary This ad showcases LUMIFY eye drops with a creator briefly speaking about how the product has unlocked her brighter-looking eye thirst trap mode. # Brand positioning LUMIFY, by Bausch + Lomb, is positioned as a premium solution for brighter-looking eyes. The brand aligns with the lifestyle of individuals seeking to enhance their natural beauty effortlessly and effectively. It is functional, providing quick results in one minute that last up to eight hours, fitting seamlessly into daily routines. LUMIFY stands out in the eye care category by offering a redness reliever with a focus on cosmetic enhancement. # Product LUMIFY is a brimonidine tartrate ophthalmic solution 0.025% redness reliever eye drop designed to enhance the natural brightness of the eyes. The product is for individuals seeking a quick and effective solution to reduce redness and achieve brighter-looking eyes. LUMIFY works in one minute and lasts up to 8 hours. The eye drops are packaged in a small, portable bottle, making them easy to use and carry for on-the-go use. # Visual style The ad has a bright, clean aesthetic with a polished feel. The editing style includes quick cuts to maintain a fast pace. The production quality appears to be a hybrid of UGC and polished commercial elements, aiming to resonate with a social media-savvy audience. The visuals are timed to the music beats, enhancing the overall engagement. # Hooks Spoken: 00:00–00:07 [Singing] POV: brighter looking eyes unlocked thirst trap mode. Use as directed. Text overlay: 00:00–00:07 POV: brighter looking eyes unlocked / 00:00–00:07 thirst trap mode / 00:00–00:07 use as directed Visual: 00:00–00:01 A person with manicured nails is holding the LUMIFY product box in their left hand, showcasing an eye on the package. The background features a blurry vase with a yellow flower. The camera angle is canted slightly. There is a text overlay at the top of the screen and text at the bottom of the screen. / 00:01–00:02 A close-up of the LUMIFY eye drop bottle with a purple cap. The product is in focus and the bottle is being held with a pink nail. The background is blurred with a lilac color. / 00:02–00:03 A close-up of the LUMIFY eye drop bottle with a purple cap. The product is in focus and the bottle is being held with a pink nail. The background is blurred with a lilac color. / 00:03–00:04 A hand with pink manicured nails holds a LUMIFY eye drop bottle. The background has multiple colors. The product is in focus. / 00:04–00:05 A hand is holding a LUMIFY eye drop bottle. A single drop is coming out of the top of the bottle. / 00:05–00:07 A person with manicured nails holds the LUMIFY product box in their right hand, showcasing an eye on the package. The background features a blurry sign. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Reduces redness and enhances brightness quickly (works in 1 minute) - Provides long-lasting results (lasts up to 8 hours) # Benefits - Brighter looking eyes # Features - Brimonidine tartrate ophthalmic solution 0.025% - Redness reliever eye drops - Works in 1 minute - Lasts up to 8 hours # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a person who uses LUMIFY and shares their experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a text overlay, “POV: brighter-looking eyes unlocked thirst trap mode” while showing a woman holding the LUMIFY product box and bottle. This sets the stage by directly addressing the product's unique benefit and hints at a playful, confident persona. - 00:02–00:05 00:02–00:05 The ad shows a close up shot of the LUMIFY eye drop bottle. This highlights the product itself and its compact design. This moment continues to build intrigue around the product and its claims. - 00:05–00:06 00:05–00:06 The bottle is tilted and a single drop is released. This visually signals how the product is used and its concentrated form. - 00:06–00:07 00:06–00:07 The ad shows a person holding the product box. This emphasizes the packaging and branding.

# Ad summary This ad showcases Lumify eye drops and how they can improve your friends' appearance by brightening their eyes. The ad opens with the text overlay "When you always have your friends' best interest at heart" showing a woman giving a friend Lumify eye drops so she looks her best. # Brand positioning Lumify is presented as a brand dedicated to helping friends ensure each other always look their best. The brand positions itself as an essential part of the friendship experience. The ad emphasizes functional benefits and portrays a lifestyle of mutual support and care among friends. # Product Lumify eye drops are a product from Bausch + Lomb. These eye drops are designed to reduce redness in the eyes and make them brighter, achieving this in just one minute, with effects lasting up to eight hours. They come in a 0.25 fl oz (7.5 mL) bottle, with instructions to use them as directed. The product aims to address the common issue of eye redness, providing a quick and long-lasting solution for enhanced eye appearance. # Visual style The ad has a casual, UGC feel, with bright, natural lighting. The editing style includes quick cuts. The production quality is simple and clean, which supports the friendly tone. The pacing is consistent, with cuts timed to the music. # Hooks Text overlay: When you always have your friends' best interest at heart (Caption box) Visual: 00:00–00:02: A young, white-skinned woman is dancing in a crowded room. She has long brown hair, wears a white button-up shirt and blue jeans. The background is a busy event space with many people. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the common problem of eye redness, which can make people look tired or less vibrant. The pain point is the desire to have brighter, clearer eyes quickly. # Value propositions - Redness reliever eye drops that work in 1 minute and last up to 8 hours # Benefits - Brighten eyes # Features - Redness reliever eye drops - Works in 1 minute - Lasts up to 8 hours # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from a customer point of view showcasing how they use the product with their friends. # Storyline - 00:00–00:02 The ad opens with a shot of a woman dancing and smiling, indicating a fun and lighthearted atmosphere. The message suggests that the woman is thoughtful and caring for her friends. - 00:02–00:05 A woman is fixing another woman's hair and putting her hands on her face. This shows her caring for her friend. - 00:05–00:07 The ad transitions to a close-up shot of the Lumify eye drop product, highlighting its features and branding. The perspective shifts to focus on the product and its benefits. - 00:07–00:09 The woman who was dancing is now seen handing her friend the Lumify product with a smile, emphasizing the act of sharing and caring between friends.