How Peppermayo Advertises on Meta

# Ad summary This image ad showcases a pink two piece skirt and top set from Peppermayo. The set is modeled outdoors in front of a pool, giving the ad a summery feel. # Brand positioning Peppermayo is presented as a trendy fashion brand that offers clothing for the modern woman. The aesthetic of the brand is young, fun, and aligned with current trends. The brand seems to cater to women seeking on-trend and youthful clothing options, positioning itself as a go-to destination for staying stylish and confident. # Product This ad showcases a pink two-piece skirt and top set. The top is a one-shoulder design with a gathered texture and a gold ring detail on the shoulder strap. The skirt is a long, body-con silhouette with a gathered effect throughout and a matching gold ring detail at the waist. The set is designed to accentuate the wearer's figure and create a sleek, modern look. The choice of a soft pink color adds to its feminine appeal. The outfit is well-suited for warm weather occasions, parties, or evening events. # Visual style The ad has a summery and fashionable visual style. The production quality appears to be high, with attention to lighting and setting. The image treatment features soft, diffused lighting that emphasizes the garment's color and texture, contributing to an aesthetic that is current and aligned with fashion trends. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand. The image is focused on the garment and the brand name is overlaid. # Storyline - The ad showcases a pink two-piece skirt and top set, with the intention of drawing the viewer's eye to the promoted garment. The story is told from the brand's perspective.

# Ad summary The image ad for Peppermayo features a collage of four different women modeling new arrivals. A caption near the bottom invites viewers to 'Shop New Arrivals'. # Brand positioning Peppermayo is presented as a modern online fashion boutique that offers an array of dresses and outfits. Its brand is built around providing styles that are on-trend. The brand positioning is more emotional, focusing on style and feeling confident, rather than functionality, such as performance or cost. By presenting new arrivals, Peppermayo establishes itself as a brand that values freshness and staying ahead of current trends. # Product The image ad features a collection of dresses and a two-piece outfit by Peppermayo. Each piece is modeled by a different woman and displayed in a quadrant. The outfits are all shown in a studio setting. The outfits are described as 'New Arrivals,' which makes them appealing to those who want to remain ahead of the trends. # Visual style The ad has a clean and modern aesthetic. It utilizes a split-screen or collage layout to showcase multiple products at once. The image treatment is bright and airy, with soft lighting. The typography is simple and legible, making it easy to scan. The ad feels native to Instagram, which makes it scannable and helps it blend into the user's feed. # Hooks Headline: NEW ARRIVALS # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action SHOP NEW ARRIVALS # Social proof - None used. # Point of view - Brand: The brand is presenting its new arrivals collection. This is shown through the collage layout, the brand name appearing near the top-left dress, and the 'Shop New Arrivals' call to action. # Storyline - The ad presents a collage of four different clothing items being modeled by different women. The brand is aiming to visually showcase the variety of options available in their new arrivals collection to attract potential customers looking for trendy pieces. - The ad includes a direct call to action at the bottom that says, 'Shop New Arrivals.' This invites viewers to explore and purchase the featured items.

# Ad summary This ad showcases a variety of long dresses from Peppermayo and Peachwave in an outdoor setting. # Brand positioning Peppermayo is a fashion brand that positions itself as trendy and contemporary, offering a range of dresses that are both stylish and vacation-ready. The brand's aesthetic blends classic elements with modern designs, creating pieces that are both sophisticated and playful. By showcasing its dresses in luxurious outdoor settings, Peppermayo aligns itself with a lifestyle of leisure, travel, and social events, appealing to customers who value both elegance and trendiness. The brand seems to disregard the norm of using people to model their clothing. # Product The ad showcases long dresses from Peppermayo and Peachwave, featuring various designs and styles suitable for vacations and events. These dresses are made from lightweight fabrics and come in various shades of peach, pink, and coral, with flowing silhouettes and unique details. Some dresses feature halter necks, ruffled accents, ruched designs, strapless designs, and thigh-high slits. These dresses are designed to be comfortable and stylish, perfect for warm weather and special occasions. The dresses are versatile and can be worn to various outdoor events. # Visual style The ad has a polished and bright aesthetic, with a focus on showcasing the dresses in high-quality outdoor settings. The editing style involves quick cuts and pans between different dresses and locations, creating a dynamic and engaging viewing experience. The production quality is high, with clear visuals and smooth transitions, suggesting a professionally produced commercial. The pacing is fast, with numerous cuts per minute, keeping the ad lively and attention-grabbing. # Hooks Spoken: 00:08-00:10 Female 1 [singing] I think about you baby # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The dresses are designed to be comfortable and stylish, perfect for warm weather and special occasions. - The dresses are versatile and can be worn to various outdoor events. # Benefits - Comfortable - Stylish - Versatile # Features - Lightweight fabrics - Various shades of peach, pink, and coral - Flowing silhouettes - Halter necks - Ruffled accents - Ruched designs - Strapless designs - Thigh-high slits # Call to action SHOP THE COLLECTION NOW # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's official perspective, showcasing its products and aesthetic in a curated and promotional manner. # Storyline - 00:00–00:07 The ad opens by showcasing different long dresses from Peppermayo and Peachwave. - 00:07–00:11 A dress is presented in front of the building displaying the Peppermayo brand name.

# Ad summary This ad for PEPPERMAYO features a creator in a unique domed room modeling different looks from the brand. # Brand positioning PEPPERMAYO presents itself as a trendy and youthful fashion brand. The brand aligns with a fun, confident, and slightly edgy lifestyle, as showcased by the model's poses and the choice of music. The brand pushes against the trend of overly polished and serious fashion advertising, opting for a more casual and relatable feel, more in line with GenZ fashion trends. Their positioning leans towards the emotional side, aiming to evoke feelings of confidence and excitement in their target audience. # Product The ad features a variety of PEPPERMAYO clothing and accessories. The featured items include a light green denim jacket and matching mini skirt with distressed hems, paired with a brown belt featuring a large silver buckle. The outfit is accessorized with chunky black moto boots, a black woven bag, and oversized sunglasses. The product is designed for young women who want to express their individuality through fashion, with a focus on trendy and edgy pieces that can be mixed and matched to create unique looks. The ad conveys that PEPPERMAYO offers a range of items that can elevate one's personal style and make a statement. # Visual style The ad has a polished UGC feel. The video features static shots that highlight the model and the clothing. The lighting is bright and natural, enhancing the textures and colors of the clothing. The pacing is moderate, with cuts timed to the beat of the music. # Hooks Spoken: 00:00–00:03 Male: One, two, three, four! [Excitedly] Text overlay: 00:00–00:03 PEPPERMAYO / 00:00–00:03 HAZEL VALLEY Visual: 00:00–00:02 The shot is taken from a low angle, facing upwards toward a young woman with long, dark, wavy hair, light-to-medium skin tone, and full glam makeup. She is wearing a light-colored matching denim jacket and miniskirt set, accessorized with a thick brown belt and black combat boots. She is standing in the center of a bright, modern domed room with a circular recessed seating area with a light-colored cushion. The room has off-white walls and floors. There is a round skylight at the apex of the dome and a doorway visible in the background. The camera is stationary. Text overlay reads “PEPPERMAYO HAZEL VALLEY”. / 00:02–00:03 The model turns her back to the camera, walking away. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Elevate personal style with trendy pieces - Create unique looks # Benefits - Express individuality through fashion - Trendy and edgy pieces - Mix and match clothing # Features - Light green denim jacket - Matching light green denim mini skirt - Distressed hems - Brown belt with large silver buckle - Chunky black moto boots - Black woven bag - Oversized sunglasses # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer or creator, as it features a casual, first-person view of someone showcasing the brand's products. # Storyline - 00:00–00:04 00:00–00:04 The model counts down “One, two, three, four” while wearing a matching denim jacket and mini skirt set, then dramatically removes the jacket. - 00:04–00:06 00:04–00:06 The model zips up the jacket. - 00:06–00:08 00:06–00:08 The model puts on boots. - 00:08–00:10 00:08–00:10 The model picks up and slings a purse over her shoulder. - 00:10–00:13 00:10–00:13 The model puts on sunglasses and waves.

# Ad summary This image ad features a woman wearing a lacy, white tank top and pant set from Peppermayo. The brand is centered in the image. # Brand positioning Peppermayo is presented as a modern, fashion-forward brand, with a focus on stylish apparel for women. The brand appears to aim to occupy a space in the consumer's mind as a purveyor of contemporary, on-trend clothing that allows individuals to express their unique style. The values of the brand seem to be aligned with youthfulness, confidence, and a fashion-conscious lifestyle. Peppermayo seems to push against traditional, conservative fashion norms by offering trendy, and modern clothing options. The brand positioning is a blend of both functional and emotional appeals, focusing on providing stylish clothing while also fostering a sense of empowerment and confidence in its customers. # Product The featured product is a matching white, lacy tank top and pants set. The tank top has a square neckline with thick straps and a cropped length, displaying a delicate floral lace pattern. The pants are bell-bottom style, featuring the same white lace pattern. The tank top and pants set is designed for women who want to showcase their unique style. The ad does not explicitly state the material composition of the clothing set, but the product's USP is its intricate lace design that creates a fashionable and eye-catching look. This product is worth buying because it is both stylish and on-trend. # Visual style The ad has a polished, studio-shot aesthetic. The visual motifs include a full body shot of a model. The image treatment includes soft, warm lighting that emphasizes the model's skin. The typography integration is large and bold. The style feels native and designed to be scannable in-feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - stylish and on-trend # Benefits - fashionable look # Features - lacy tank top - bell-bottom style pants # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the entire image, as the advertisement is showcasing and promoting their clothing line, emphasizing style and brand recognition. # Storyline - The ad opens by presenting a model wearing a matching white, lacy tank top and pant set in a desert environment, with a vintage car in the background. This is intended to capture the viewer's attention and create a visual scene that is modern and stylish, told from the brand's perspective to establish the overall aesthetic and mood of the ad. - The brand name, Peppermayo, is displayed in the center of the image, between the tank top and pants. This is designed to reinforce brand recognition and establish the brand as the source of the fashion being displayed, told from the brand's perspective to ensure viewers associate the style with Peppermayo. - The text “HAZEL” is shown at the top of the image, and “VALLEY” is shown at the bottom of the image. This is designed to identify the product line, and is told from the brand’s perspective.

# Ad summary A static image showcasing a brand’s new arrival ruffled halter top worn by a model. # Brand positioning Peppermayo is presented as a contemporary fashion brand offering trendy, youthful clothing. The visual styling and product design aim to capture a sense of modern chic with an eye towards current fashion trends. The brand appears to focus on providing fashionable pieces that allow customers to express their individuality and stay on-trend. The brand seems to target a youthful demographic, offering pieces that align with current style preferences and social media aesthetics. # Product The advertised product is a brown ruffled halter top. It features a halter neck tie and a sleeveless design with multiple layers of ruffles cascading down the front. The top is cropped, exposing the midriff, and is made from a semi-sheer fabric with a slight texture that gives it a light and airy feel. The ruffles add a playful, feminine touch to the garment, and the halter neck accentuates the shoulders. The top is worn with denim shorts, suggesting a casual yet stylish look. The visual presentation of the halter top in the ad highlights its unique design and flattering fit. # Visual style The ad features a clean and modern visual style with a focus on the product. The image is well-lit, and the colors are muted, creating a soft and inviting feel. The composition is simple, with the model centered in the frame and the product as the main focal point. The overall aesthetic is contemporary and trendy, aligning with the brand's target audience and fashion-forward image. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Unique design - Flattering fit # Benefits - Feminine touch - Stylish look # Features - Halter neck tie - Sleeveless - Ruffled - Cropped # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name and "NEW ARRIVALS" text showcase the product and promote brand awareness. # Storyline - The ad opens by presenting a model wearing a ruffled halter top, immediately capturing attention with the garment's unique design. From the brand's perspective, this establishes the product as the focal point and sets the tone for the ad. - The ad then introduces the brand name, Peppermayo, positioning it to the left of the model to build brand awareness. This is from the brand’s perspective. - Finally, the ad adds "NEW ARRIVALS" to further emphasize the newness of the garment, creating a sense of urgency and excitement. This is from the brand’s perspective.

# Ad summary The ad is a fast-paced montage of a woman taking mirror selfies in several outfits from the PepperMayo and Hazel Valley brands. The ad is set to an upbeat, trending song. # Brand positioning PepperMayo and Hazel Valley are presented as fashion-forward brands that offer a diverse range of trendy clothing. The brands appear to target young women who are interested in current styles, with a focus on flattering, statement pieces. The brands are positioned as versatile, offering a mix of casual and dressy options suitable for various occasions. They seem to ignore the norm of focusing on a single aesthetic, instead providing a wide array of choices to cater to different tastes and preferences. The brand positioning blends functional aspects like style and fit with the emotional aspect of feeling confident and on-trend. # Product The ad showcases a variety of clothing items from PepperMayo and Hazel Valley. The products include a white one-shoulder dress with lace detailing, a brown shawl-like dress, a white halter top and shorts set, a striped mini dress, a denim corset top with denim shorts, and a brown satin maxi dress. The garments vary in style, from casual daywear to more dressed-up evening options. All the clothing is presented as stylish and on-trend, designed to appeal to young, fashion-conscious consumers. The repetition of new outfits implies the brands offer frequent new arrivals and diverse style choices. The ad addresses potential purchase barriers by showcasing a range of styles, suggesting that there is something for everyone. All items are shown as being stylish and flattering, designed to be worn for a variety of occasions. # Visual style The ad has a clean and modern aesthetic, with a focus on showcasing the clothing. The editing style consists of quick cuts between different outfits, which creates a fast-paced rhythm. The production quality appears to be a hybrid between UGC and polished commercial, with the selfie-style framing lending a sense of authenticity while the overall presentation remains slick and professional. The pacing is fast, with approximately 5 cuts per second. The cuts are timed to the beat of the music. # Hooks Spoken: 00:00–00:03: Back out the trunk, from the front to the back. Text overlay: 00:00–00:03: PEPPERMAYO / 00:00–00:03: HAZEL VALLEY Visual: 00:00–00:01: A young woman stands in front of a mirror, taking a selfie with her phone. She is wearing a white, one-shoulder mini dress with lace and has long, dark, wavy hair. Her expression is neutral. The background includes a gray wall, a cactus in a pot, and a closed wooden door. The camera is static, and the framing is full-body. / 00:01–00:02: The young woman takes a selfie, wearing a brown wrap dress. She has long, dark, wavy hair. Her expression is neutral. The background includes a gray wall, a cactus in a pot, and a closed wooden door. The camera is static, and the framing is full-body. / 00:02–00:03: The young woman takes a selfie, wearing a white halter top and shorts set with a cowboy hat. She has long, dark, wavy hair. Her expression is neutral. The background includes a gray wall, a cactus in a pot, and a closed wooden door. The camera is static, and the framing is full-body. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a desire to stay on-trend, without showcasing a specific problem. # Value propositions - Diverse range of trendy clothing: appealing to fashion-conscious consumers - Stylish outfits for various occasions: offering versatility and choice # Benefits - Stylish and flattering outfits - Options for various occasions # Features - Variety of trendy clothing items - Different styles and designs # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a young woman showcasing different outfits she has purchased or is trying on. # Storyline - 00:00–00:12 00:00–00:12: A young woman is taking mirror selfies in different outfits. She poses and occasionally touches her hair or adjusts the clothing to show off the style and fit.

# Ad summary This ad showcases Peppermayo's new arrivals. A woman is pictured wearing a chocolate brown one-shoulder top with shorts. # Brand positioning Peppermayo is presented as a trendy online fashion brand offering the latest styles. The brand clearly targets young women who are fashion-conscious and want to stay on top of current trends. Positioning itself in the fast-fashion space, the brand focuses on delivering on-trend items, as is reinforced by the "New Arrivals" message in the ad. The brand aims to align with a fun, youthful, and confident lifestyle, inviting customers to express their individuality through their clothing choices. # Product The featured product is a matching set of a one-shoulder top and shorts in a chocolate brown color. The top has an asymmetrical design, with one shoulder exposed and a draped, flowing fit. The fabric appears to be slightly sheer and features a subtle pattern of small, raised dots. The matching shorts are high-waisted and have a ruched texture. This set is likely aimed at young women who want a stylish and comfortable outfit for casual or dressy occasions. The color and the design of the set provide a trendy yet understated look, perfect for warm weather or vacation. # Visual style The ad has a clean and modern visual style with a focus on showcasing the product in a straightforward manner. The production quality appears to be high, with professional lighting and a well-styled model. The image treatment is minimal, with natural color grading that enhances the warmth of the brown outfit and the model's skin tone. The typography is simple and legible, integrated seamlessly into the overall design. The overall aesthetic is consistent with contemporary fashion brands, designed to feel native within a social media feed while maintaining a polished look. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - On-trend outfit perfect for casual or dressy occasions # Benefits - Stylish look - Comfortable fit - Trendy design # Features - Matching set - One-shoulder top - High-waisted shorts - Ruched texture # Call to action None used. # Social proof - None used. # Point of view - Brand: The perspective in the ad is that of the brand showcasing its latest fashion offerings through a visually appealing image of a model wearing the new matching set. # Storyline - The image presents a woman wearing a matching set from Peppermayo's new arrivals collection. The intention is to visually showcase the brand's latest fashion offerings. The audience experiences this from the brand's perspective, seeing a stylish and flattering presentation of their product.

# Ad summary This ad features a woman modeling a PepperMayo bikini and sarong against a desert landscape backdrop. # Brand positioning PepperMayo is presented as a brand that offers a blend of stylish swimwear and clothing designed for confident, fashion-forward individuals. The brand embraces a relaxed, sun-kissed lifestyle. PepperMayo appears to position itself as an aspirational brand, aligning with values of self-expression and effortless style. The brand may be ignoring category norms of heavy editing and filters, and instead focusing on appearing more authentic. PepperMayo emphasizes functional pieces that are easy to wear. # Product The ad features a bikini top with a striped pattern in neutral colors with string straps that tie behind the neck and back. A matching string bikini bottom is also worn. A dark brown sarong is wrapped around the model's waist. These pieces are designed to be worn together, as implied through the similar color palette and style, making for a cohesive and fashionable look. The sarong allows for versatile styling and added coverage. The product is for those who want to elevate their swimwear collection with chic, comfortable, and mix-and-matchable pieces. The ad conveys that these pieces are worth trying or buying for their stylish design and ability to transition from beach to resort. # Visual style The ad has a highly polished, studio-shot aesthetic. It features a desert landscape and warm lighting, which create a natural and relaxed vibe. The typography is clean and modern, and the overall design is simple and elegant. The image treatment includes color grading to enhance the warm tones and a slight blur to create a soft focus. This aesthetic helps the ad feel both aspirational and accessible. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish design - Comfortable fit - Ability to transition from beach to resort # Benefits - Mix-and-matchable pieces - Versatile styling - Added coverage # Features - Bikini top with a striped pattern in neutral colors - String straps that tie behind the neck and back - String bikini bottom - Dark brown sarong # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is highlighting its clothing and swimwear products by showcasing them on a model. # Storyline - The ad shows a beautiful woman in a bikini and sarong, set in a desert environment, to promote PepperMayo's brand image. The brand hopes to evoke feelings of style and relaxation.

# Ad summary This ad features an image of a yellow dress with a lace top. The brand name is superimposed on the image, and the words 'best seller' appear on the right side of the dress. # Brand positioning Peppermayo is presented as a modern and trendy women's fashion brand. The visual aesthetic is clean and bright, with a focus on a single dress, suggesting a curated and stylish selection. The brand appears to align with a youthful and fashion-forward lifestyle, as suggested by the minimalist approach, bright aesthetic, and emphasis on a simple design. # Product The advertised product is a pale yellow dress. It has thin shoulder straps and features a lace bodice section with a small keyhole cutout just below the neckline. The dress has a fitted silhouette through the torso, and the material appears lightweight and slightly flowing. The presentation focuses on its visual appeal and simplicity. # Visual style The ad has a clean and minimalist visual style. The production quality appears high, with professional lighting and a focus on showcasing the dress. The image treatment includes soft lighting and color grading to enhance the dress's pale yellow color. The typography is simple and legible, contributing to the overall minimalist aesthetic. This style feels native to platforms like Instagram, where clean, visually-focused ads are common. # Hooks Headline: None used # Funnel stage Consideration # Pain points None used. # Value propositions - Best seller # Benefits - Not applicable. # Features - Pale yellow dress - Thin straps - Lace top - Keyhole cutout # Call to action None used. # Social proof - BEST SELLER # Point of view - Brand: The entire image is designed to showcase the dress in an appealing way, highlighting its design and fit. # Storyline - The ad presents a single shot of the dress. The intention is to highlight the dress's style and design. This is from the brand's POV, showcasing the dress as a desirable fashion item.

# Ad summary This ad showcases a woman modeling a long, floral dress, and is intended to promote the brand Peppermayo. # Brand positioning Peppermayo is presented as a trendy, youthful brand, likely targeting young women interested in contemporary fashion. The brand leans into current trends, as evidenced by the dress style, and aims to provide a curated selection of fashionable pieces that align with a modern, youthful aesthetic. The brand is presented as fashion-forward, with a focus on providing stylish and on-trend apparel. # Product The featured product is a long, cream-colored dress with a floral print. The dress features a low-cut neckline with a scalloped black lace trim. The dress is form-fitting and appears to be made of a soft, flowing material. It is designed to be worn for casual or semi-formal occasions, as demonstrated by the model's styling and the overall aesthetic of the image. The ad highlights the dress's stylish design and flattering fit, making it an appealing choice for consumers looking for trendy and versatile pieces. # Visual style The ad has a clean, contemporary aesthetic with natural lighting and a neutral color palette. The production quality appears polished, with a focus on showcasing the product in a flattering and appealing way. The visual style aligns with typical fashion brand aesthetics, emphasizing simplicity and style. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The ad showcases the brand logo and highlights its affiliation with the model, promoting a specific aesthetic and style. - Customer: The dress is presented in a way that allows potential customers to visualize themselves wearing it, focusing on fit and overall style. # Storyline - The ad showcases a model wearing a floral dress, presented from a neutral angle to allow viewers to appreciate the fit and design of the garment. This aims to highlight the dress's style and promote the brand. - The brand logo is displayed prominently, reinforcing brand recognition and association with the promoted product. The brand is telling its story. - The model's Instagram handle is shown, suggesting potential collaboration or influencer marketing. This adds credibility and directs viewers to the influencer's page. The brand is telling the story.

# Ad summary This ad showcases the brand's new arrivals. The image features various models wearing different dresses from the brand's collection, with a logo in the center. # Brand positioning Peppermayo is presented as a modern, trendy online fashion retailer for young women. The brand is associated with special events and going out, as evidenced by the pastel color palette and the various dress styles that are displayed. The brand aligns with a fun, youthful, and fashionable lifestyle, offering trendy and stylish clothing options. Peppermayo may be ignoring the trend of neutral colors and minimalist designs in favor of pastel colors and more feminine styles. # Product The ad features a variety of dresses from Peppermayo, showcasing the brand's new arrivals. These dresses come in different styles and pastel colors, including mini dresses, strapless dresses, and one-shoulder dresses. Various fabrics, design elements, and embellishments are used. The dresses are suitable for parties, special events, and everyday wear. The dresses are intended to make the wearer look fashionable and chic. The ad focuses on the aesthetic appeal and variety of the dresses, encouraging viewers to explore the new collection. The ad addresses any purchase barriers by showcasing multiple styles, implying that there's a dress for everyone and for every occasion. # Visual style The ad has a clean and polished aesthetic with a grid layout that effectively showcases multiple products. The pastel color palette creates a soft and feminine vibe. The image treatment includes background removal, which helps the products stand out. The overall style is modern and trendy, aligning with the brand's identity and the target audience. The layout enhances scannability by presenting the products in a clear and organized manner. # Hooks Headline: None used # Funnel stage Top of funnel # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: Appears throughout the image, with the intention of showcasing the brand's new arrivals and the diversity of their product line. # Storyline - The ad opens with a grid of images showing models wearing dresses in pastel colors, which visually introduces the variety of dress styles available from the brand. This is being shown from the brand's perspective, to grab the viewer's attention. - In the center of the image is the brand name, which reinforces the brand identity and visually connects the brand to its products. This is being shown from the brand's perspective, reminding the viewer what the ad is about. - The words "NEW ARRIVALS" are shown in the grid next to the brand name, emphasizing the newness of the collection and enticing viewers to explore what's new from the brand. This is being shown from the brand's perspective, to highlight the latest products and drive traffic.

# Ad summary This ad showcases a variety of occasion wear from the brand, ranging from dresses and separates to an evening bag. The collection of apparel varies in color and features a mix of textures and embellishments like sequins. # Brand positioning This brand offers a range of elevated occasion wear with a focus on semi-formal or party settings. The brand sits in the special occasion market, but their pieces are versatile enough to be worn during the daytime or evening. The brand uses a range of colors and textures to create unique and playful looks. # Product The ad showcases a range of special occasion garments, including dresses, separates, and an evening bag. A strapless column dress in mint green is shown. A shimmering gold mini dress is also featured, as well as a pink halter top and maxi skirt set. There is also a white evening bag made of large shells. Close-up textile swatches showcase beading, embroidery, and sequins in a variety of colors. # Visual style The ad features a clean, minimalist aesthetic. The products are the main focus, and the background is kept simple and uncluttered. The ad uses a grid layout, which is a popular visual motif on social media. # Hooks Headline: DAYLIGHT TO MIDNIGHT # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - “DAYLIGHT TO MIDNIGHT” - Highlighting the product’s value by implying versatility. # Benefits - Suitable for wear at all times of the day # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product range and intended use case. # Storyline - The ad presents a grid of apparel items. This showcases the brand’s range of clothing, allowing viewers to find something that fits their tastes. This section is from the brand's POV. - The words “DAYLIGHT TO MIDNIGHT” are presented in the center of the grid. This message communicates that the apparel is suitable for wear at all times of the day, from daytime events to formal evening galas. This section is from the brand's POV.

# Ad summary This ad for Peppermayo displays various dresses and skirts. The ad transitions every 1-2 seconds to display two dresses or two skirt/top outfits next to each other. The brand name is shown at the top and the text overlay 'SHOP NEW ARRIVALS' appears at the end. # Brand positioning Peppermayo is presented as a fashion-forward brand, offering a diverse range of dresses and skirts. The brand is associated with a contemporary and stylish aesthetic, appealing to individuals who value on-trend fashion. The brand aligns with a youthful, confident, and modern lifestyle. The brand seems to ignore traditional fashion norms by showcasing a variety of styles and designs. The brand positioning leans towards both functional and emotional appeal, emphasizing style and confidence. # Product Peppermayo offers a collection of dresses and skirt/top sets. The dresses include a variety of styles, such as strapless maxi dresses with a slit, halter mini dresses, bodycon dresses, and floral print dresses. The skirt and top sets feature matching floral prints and coordinated designs. The products are for young, fashion-conscious individuals looking for trendy and stylish outfits. The ad emphasizes the variety of styles and designs available, making the viewer feel that there are many options to explore. The ad addresses the purchase barrier of indecision by showcasing numerous choices, encouraging viewers to find something they like. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the clothing. The editing style consists of quick cuts between different outfits displayed side by side. The production quality is high, giving the ad a commercial feel. There are no specific visual motifs other than the consistent split-screen presentation and light gray background. The pacing is fast, with cuts approximately every 1-2 seconds. There is no apparent audio-visual sync. # Hooks Text overlay: PEPPERMAYO Visual: 00:00–00:01: A split screen shows two models standing in front of a light gray background. On the left, a model with long dark hair wears a strapless, coral-colored maxi dress with a thigh-high slit. On the right, a model with her dark hair in a high bun wears a mint green mini dress with a halter neckline. Both models wear white flip-flops. The brand name "PEPPERMAYO" is displayed at the top center. / 00:01–00:02: A split screen shows two models in front of a light gray background. On the left, a model with her dark hair in a high bun wears a mint green mini dress with a halter neckline. On the right, a model with long dark hair wears a pink strapless maxi dress with a knot detail at the center. / 00:02–00:03: A split screen shows two models in front of a light gray background. On the left, a model with her dark hair in a high bun wears a pink mini dress with thin straps and a floral print. On the right, a model with long dark hair wears a light blue two-piece set with a floral print, consisting of a tank top and a midi skirt. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fashion-forward clothing to help you stay on trend - Diverse range of styles to suit different tastes # Benefits - Stylish designs - Trendy outfits - Variety of options # Features - Dresses - Skirts - Tops - Two-piece sets # Call to action SHOP NEW ARRIVALS # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing its products and encouraging viewers to shop. # Storyline - 00:00–00:14 00:00–00:14: The ad showcases various dresses and skirt/top sets side by side in a dynamic display. - 00:00–00:14 This is intended to capture attention and highlight the brand's diverse collection. The perspective is from the brand, aiming to present a wide range of fashionable options. The tone is upbeat and stylish, creating a positive and trendy vibe. This progresses the narrative by showing the breadth of the brand's offerings. - 00:13–00:14 00:13–00:14: The ad concludes with a text overlay 'SHOP NEW ARRIVALS'. - 00:13–00:14 This prompts viewers to explore the brand's latest products and make a purchase. The perspective remains from the brand, encouraging immediate action. The tone is direct and actionable, aiming to drive conversions. This progresses the narrative by providing a clear call to action.

# Ad summary This ad showcases a collection of dresses and outfits from Peppermayo, presented through a series of static shots where a model poses in different outfits in front of a simple backdrop. The ad is designed to highlight the variety and style of clothing available from the brand. # Brand positioning Peppermayo presents itself as a modern fashion brand, offering a diverse range of trendy clothing for young women. The brand occupies a space that blends contemporary style with a touch of casual elegance, promoting a lifestyle that values self-expression and fashion-forward choices. Peppermayo does not directly address any category norms or competitor behaviors in this ad, but focuses on showcasing its unique collection of clothing. The brand positioning appears to be more emotional, aiming to evoke feelings of confidence and style through its clothing. # Product The ad features a variety of clothing options from Peppermayo, including dresses, tops, skirts, and pants. The clothing is designed for young women looking to express their style with trendy and contemporary pieces. Explicit details include various styles such as mini dresses, maxi dresses, strapless tops, denim shorts, and wide-leg pants. The ad conveys USPs through its diverse range of styles and designs, suitable for different occasions and preferences. Use occasions shown or implied include casual outings, parties, and everyday wear. While no purchase barriers are directly addressed, the ad's presentation suggests a focus on providing fashionable options that are both versatile and stylish. # Visual style The ad has a clean, polished aesthetic with a studio-lit environment and consistent white backgrounds. The editing style features quick cuts between different outfits, maintaining a fast-paced rhythm. The production quality is high-end, giving the ad a commercial feel. There are no recurring stylistic patterns, and the pacing remains consistent throughout the ad. The cuts are timed to the beat of the music track. # Hooks Text overlay: 00:00–00:03: None used Visual: 00:00–00:00: A model with long, dark hair stands centered in a white studio setting. She wears a brown asymmetrical poncho-style mini dress with black sandals. The dress is secured at the side with a long tie. She is framed by a soft pink box, and flanked by two other women in similar boxes. / 00:01–00:01: A model with long, dark hair stands centered in a white studio setting. She wears a white plunging mini dress with matching sandals. She is framed by a soft pink box, and flanked by two other women in similar boxes. / 00:01–00:01: A model with long, dark hair stands centered in a white studio setting. She wears a brown strapless cut-out bodysuit and matching sarong-style mini skirt, with black wedge sandals. She is framed by a soft pink box, and flanked by two other women in similar boxes. / 00:01–00:02: A model with long, dark hair stands centered in a white studio setting. She wears a white asymmetrical mini dress with one shoulder strap and matching sandals. She is framed by a soft pink box, and flanked by two other women in similar boxes. / 00:02–00:02: A model with long, dark hair stands centered in a white studio setting. She wears a strapless top with denim shorts and a white lace sash, with black sandals. She is framed by a soft pink box, and flanked by two other women in similar boxes. / 00:02–00:02: A model with long, dark hair stands centered in a white studio setting. She wears a tan and brown striped strapless maxi dress, with black sandals. She is framed by a soft pink box, and flanked by two other women in similar boxes. / 00:02–00:03: A model with long, dark hair stands centered in a white studio setting. She wears a strapless top with light wash denim baggy jeans and a white lace sash, with black sandals. She is framed by a soft pink box, and flanked by two other women in similar boxes. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fashionable options suitable for various occasions - Trendy and contemporary styles for self-expression # Benefits - Diverse range of styles - Trendy and contemporary pieces - Versatile options for different occasions # Features - Dresses - Tops - Skirts - Pants # Call to action SHOP # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, showcasing its products and encouraging viewers to shop. # Storyline - 00:00–00:12 00:00–00:12: The ad opens with a series of static shots, each featuring a model posing in a different outfit from Peppermayo. The outfits range from dresses to separates, showcasing the brand's diverse collection. The message conveyed is the variety and style of clothing available from Peppermayo. The perspective is from the brand, highlighting its product range. The tone is fashionable and trendy, aimed at attracting style-conscious viewers. Each shot transitions smoothly to the next, maintaining a consistent presentation of the brand's offerings. - 00:12–00:14 00:12–00:14: The ad concludes with the brand name "PEPPERMAYO" displayed prominently on screen, followed by the call to action "SHOP". This reinforces the brand identity and encourages viewers to explore the brand's products. The perspective is from the brand, reinforcing its name and directing viewers to its store. The tone is direct and actionable, aiming to drive immediate engagement.

# Ad summary This ad showcases a person wearing a dress from Peppermayo, in front of a sunset ocean backdrop. # Brand positioning Peppermayo is an Australian online fashion brand. The brand is presented as a purveyor of trendy, youthful clothing and accessories, that are designed to make a statement and stand out. The brand aesthetic is aspirational and caters to individuals looking to express their personal style through fashion, and the location of the shoot suggests the lifestyle of the target customer. # Product The featured product is a cream and pink maxi dress with a floral pattern that is being advertised. The dress has a halter top and is backless with a gold chain closure. The dress appears to be made of a sheer, lightweight fabric, suitable for warm weather and vacation settings. A cream-colored woven bag is also featured as an accessory. This ad is designed to promote the dress as a desirable item for those seeking stylish and vacation-ready apparel. # Visual style The ad has a highly polished, professionally shot aesthetic. The visual motifs include a grid layout with text overlaid on the image. The image treatment involves color grading to enhance the sunset tones and create a warm, inviting atmosphere. The typography is clean and legible. The visual style aims to be aspirational, reflecting a high-end fashion aesthetic. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The dress is designed to be stylish and vacation-ready, making it a desirable item for those seeking fashionable apparel for warm weather and vacation settings. # Benefits - Stylish - Vacation-ready apparel # Features - Maxi dress - Halter top - Backless - Gold chain closure - Sheer, lightweight fabric # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, aiming to showcase its product in an appealing and aspirational setting. # Storyline - The image begins with a model on a beach at sunset, which aims to capture attention and set the scene for a vacation lifestyle. The brand is telling this part of the story. - The model then looks back over her shoulder. The brand is trying to convey a sense of allure and show off the dress. The brand is telling this part of the story. - The camera zooms out slightly, showing the dress in full and highlighting the bag. The brand is trying to showcase the product and its features. The brand is telling this part of the story.

# Ad summary This ad for Peppermayo promotes a 25% off storewide sale for PayPal Frenzy with code SAVE25. It features a model showcasing different dresses and outfits on a white background. # Brand positioning Peppermayo is presented as an online fashion retailer offering a wide range of trendy dresses and outfits designed for young women. The brand's image is youthful and contemporary. The clothing is presented as modern, stylish, and ready-to-wear. The brand seems to cater to current fashion trends and a younger, fashion-conscious audience, offering a mix of casual and dressy options. # Product Peppermayo's ad showcases a variety of dresses and outfits for women. These include mini dresses, maxi dresses, and two-piece outfits, in various colors and patterns like floral prints and checkered designs. The clothes are intended for different occasions, ranging from casual outings to more formal events. The ad emphasizes the availability of these items at a 25% discount storewide during the PayPal Frenzy sale. The variety of outfits shown suggests that Peppermayo offers options for diverse tastes and preferences, all unified by a modern, trendy aesthetic. # Visual style The ad features a clean, polished aesthetic with a focus on showcasing the clothing. It has a high-end commercial production quality. The editing style consists of quick cuts between different outfits worn by the same model, set against a plain white backdrop. The pacing is rapid, with each shot lasting less than a second, synchronized with the music to create an energetic rhythm. # Hooks Text overlay: 00:00–00:10: PEPPERMAYO / 00:00–00:10: PAYPAL FRENZY / 00:00–00:10: 25% OFF STOREWIDE / 00:00–00:10: USE CODE — SAVE25 / 00:00–00:10: *T&C'S APPLY Visual: 00:00–00:00: A model with long dark hair stands against a stark white background. She wears a short white dress and sandals. She turns to look over her right shoulder, then faces forward. The camera is static, with soft lighting. Text overlays promote a store-wide sale. / 00:01–00:01: The model stands facing forward against the same white background, now wearing a short black wrap dress and black sandals. The camera and lighting remain static, with text overlays visible. / 00:02–00:02: The model stands facing forward against the same white background, now wearing a short white halter dress. The camera and lighting remain static, with text overlays visible. / 00:03–00:03: The model stands facing forward against the same white background, now wearing a long floral strapless dress. The camera and lighting remain static, with text overlays visible. The model adjusts the neckline of her dress. # Funnel stage Bottom of funnel (Conversion) # Pain points Potential customers might be hesitant to purchase due to price concerns. The ad highlights a discount to address this barrier. # Value propositions - 25% off storewide: Get trendy clothing at a discounted price. # Benefits - Access to trendy and fashionable clothing - Options for various occasions, from casual to formal - Potential savings with a 25% discount # Features - Variety of dresses and outfits - Mini dresses, maxi dresses, two-piece outfits - Various colors and patterns # Call to action SHOP THE SALE NOW # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing its products and promotions. # Storyline - 00:00–00:10 00:00–00:10: The ad features a model in various dresses and outfits, striking different poses while standing in front of a white background. This is intended to visually showcase the range of clothing available from the brand, emphasizing style and fit. - 00:10–00:12 00:10–00:12: The ad displays a solid red background with the brand name, Peppermayo, centered on the screen, followed by "SHOP THE SALE NOW", reinforcing the brand's identity and call to action. This is intended to leave a lasting impression and guide viewers towards making a purchase.

# Ad summary This ad for Peppermayo features a woman in a desert landscape modeling various outfits, accompanied by on-screen text promoting a 25% off storewide sale. # Brand positioning Peppermayo is presented as a trendy and contemporary fashion brand. The brand aligns with a youthful, confident, and free-spirited lifestyle. The desert landscape and various outfits suggest a focus on individual expression and style versatility. The brand appears to ignore traditional fashion norms by showcasing a range of styles, from casual to more formal wear, within a single ad. Its positioning is both emotional (confidence, freedom) and functional (offering a range of stylish clothing options). # Product Peppermayo is advertising a variety of clothing items, including dresses, tops, shorts, and denim outfits. The products are showcased through a model in a desert landscape, highlighting their versatility for different occasions. The ad emphasizes the brand's wide range of offerings, from casual denim to more formal dresses. The clothing is presented as being for young women who value style and self-expression. The main USP is the 25% off storewide sale, addressing the purchase barrier of price. The ad conveys that Peppermayo offers trendy and versatile clothing options for fashion-conscious individuals looking to express their unique style. # Visual style The ad has a polished commercial aesthetic with a desert theme. It uses quick cuts to showcase various outfits. The production quality is high-end, with professional lighting and camera work. The pacing is fast, with numerous cuts per minute, timed to the music beats. # Hooks Text overlay: 00:00–00:03: 25% OFF STOREWIDE* / 00:00–00:03: USE CODE—SAVE25 / 00:00–00:03: *T&C'S APPLY / 00:00–00:03: PEPPERMAYO Visual: 00:00–00:01: The camera is stationary, capturing a model leaning against a white architectural structure with a circular window. The background shows a desert landscape with mountains. The model is wearing a gray maxi dress. Text overlay reads "PEPPERMAYO" at the top, "25% OFF STOREWIDE" in the middle, and "USE CODE—SAVE25" at the bottom. / 00:01–00:02: The camera is stationary. The model is wearing a white dress with a pool and desert landscape in the background. Text overlay reads "25% OFF STOREWIDE" and "USE CODE—SAVE25." / 00:02–00:03: Close-up of the model's face. She is wearing a denim jacket. Text overlay reads "25% OFF STOREWIDE" and "USE CODE—SAVE25." # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implicitly addresses the pain point of wanting to stay stylish and current. # Value propositions - 25% off storewide using code SAVE25 makes trendy fashion more accessible. # Benefits - Trendy fashion - Versatile outfits for different occasions - Opportunity for self-expression through clothing - Affordable prices with a storewide sale # Features - Wide range of clothing styles - Dresses - Tops - Shorts - Denim outfits # Call to action SHOPTHESALE # Social proof - None used. # Point of view - Brand 100% – The ad showcases the brand's clothing line and promotional offer from the brand's perspective. # Storyline - 00:00–00:14 00:00–00:14: The ad opens with various shots of a model in different outfits in a desert setting.

# Ad summary An image ad for PepperMayo featuring a model wearing a sequined gown. # Brand positioning PepperMayo presents itself as a modern fashion brand that embraces a youthful and contemporary aesthetic. The brand seems to focus on creating trendy and eye-catching pieces, as highlighted by the sequined dress. PepperMayo appears to be targeting a younger audience who are interested in staying up-to-date with current fashion trends. The brand's positioning seems to sit in the space of affordable yet fashionable clothing, making it accessible to a wide range of consumers. Overall, PepperMayo seems to be appealing to consumers who are looking for on-trend pieces that allow them to express their individuality and style. # Product The product featured is a full-length gown adorned with sequins, giving it a shiny and eye-catching appearance. The dress has thin straps. The gown seems to be suitable for formal events or occasions where one wants to make a stylish statement. The silhouette is form-fitting, accentuating the wearer's figure. The overall design is trendy and fashionable, making it appealing to individuals who are interested in staying up-to-date with current styles. This gown is for anyone looking to make a statement at a special event. # Visual style The ad has a soft and natural visual style, with a focus on showcasing the product in a realistic setting. The lighting is diffused and flattering, enhancing the model's features and the dress's details. The color palette is subtle and muted, creating a sense of sophistication and elegance. The image has a high production quality, with attention to detail in the styling, composition, and overall presentation. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Trendy and fashionable # Benefits - Eye-catching appearance - Stylish statement - Form-fitting # Features - Gown with sequins - Thin straps # Call to action None used. # Social proof - @HEMISFEMME # Point of view - Brand: The entire ad is from the brand's perspective, showcasing their product. # Storyline - The image showcases a woman in a sequined gown. The intention is to highlight the product and convey the brand's aesthetic through the model's presentation.

# Ad summary This image ad features a young woman in a white dress and gold sandals, sitting on a bench and holding a shiny gold clutch. The brand name is displayed to the left of the model and her social media handle to the right. # Brand positioning Peppermayo is presented as a trendy and fashionable brand. The brand is positioning itself in the modern clothing and accessories space, offering a lifestyle look that is aligned with current fashion trends, without being overly formal or stuffy. They focus on the target audience of fashion-conscious young women who appreciate stylish and contemporary designs. # Product The product featured is a gold-colored clutch with a soft, ruched design and a shiny metallic finish. The clutch is for women and is depicted being held in a casual setting, which positions it as a versatile accessory suitable for both everyday use and more formal occasions. The ad emphasizes the clutch's aesthetic appeal, making it worth trying or buying for those who seek a stylish and eye-catching accessory. # Visual style The ad has a lifestyle aesthetic. The photograph appears to be taken outdoors with natural lighting, creating a casual and relatable vibe. The color palette is soft with whites and golds, giving a luxurious feel. The layout is simple, with text placed on either side of the model, making it easy to scan and understand. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The gold clutch is a stylish, eye-catching and versatile accessory for everyday and formal use. # Benefits - Versatile accessory - Suitable for everyday use and more formal occasions - Stylish and eye-catching # Features - Gold-colored clutch - Soft, ruched design - Shiny metallic finish # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is telling their story through the overall ad and focusing on presenting the bag as a desired object. - External source: The model and photographer are showing the bag in use. # Storyline - The photo shows a woman seated and holding a gold clutch. The brand is communicating that its products are integrated into everyday life, offering style and convenience to the customer. - The brand's logo and social media handle are placed next to the model, which emphasizes the brand's identity and encourages customers to follow them. The purpose of this is to create awareness and connect with the audience.