How Olipop Advertises on Meta

# Ad summary This ad features a millennial and a member of Gen Alpha demonstrating how different generations perform various gestures. Each gesture is performed by both people and juxtaposed to show the difference. The product is highlighted by placing it on the table in front of each person. # Brand positioning OLIPOP is presented as a better-for-you soda that appeals to multiple generations. The brand is fun and playful, leaning into nostalgia with retro styling to suggest a return to simpler times when soda was more of an occasional treat rather than an everyday habit. The brand ignores category norms of diet or zero-sugar messaging. The brand positioning is both functional, offering gut health, and emotional, by evoking nostalgia and a shared experience between generations. # Product OLIPOP Classic Grape soda is a healthier alternative to traditional soda, offering a better-for-you option that doesn't compromise on taste. It aims to provide the familiar soda experience with added health benefits such as gut health, making it appealing to health-conscious consumers. The product is presented as enjoyable for all generations. # Visual style The ad has a UGC feel with a mix of static shots. The production quality is fairly polished. The pacing is consistent with the edits timed to the spoken prompts. The color is natural and the lighting is well lit and professional. # Hooks Spoken: 00:01-00:02 How do you pick up the phone? Text overlay: generational gestures ✨OLIPOP version✨ / millenial / gen alpha Visual: 00:00–00:02 A millennial (left) and a Gen Alpha (right) person sit side-by-side at a brown wooden table. Each has an OLIPOP soda can placed in front of them. They are in front of a white door with a square design in a beige-painted room. The millennial is a fair-skinned woman with long brown curly hair, wearing a green and pink vintage-style sweater and pink earrings. The Gen Alpha person is a fair-skinned child with straight crimped brown hair, wearing a floral shirt with a denim dress. Text overlay at the top reads “generational gestures ✨OLIPOP version✨” # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Better-for-you soda option that doesn't compromise on taste - Added health benefits such as gut health # Benefits - Better-for-you soda option that doesn't compromise on taste - Added health benefits such as gut health # Features - OLIPOP Classic Grape soda # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand voice is communicated through direct demonstration. # Storyline - 00:00–00:02 A millennial and Gen Alpha person sit side by side at a table. - 00:02–00:03 A voice asks how each person picks up the phone, as each demonstrate the act. - 00:03–00:06 The same two people sitting side by side are asked how each person hangs up the phone, as each demonstrate the act. - 00:07–00:11 The same two people sitting side by side are asked how each person does a heart with their hands, as each demonstrate the act. - 00:12–00:16 The same two people sitting side by side are asked how each person takes a photo, as each demonstrate the act. - 00:17–00:25 The same two people sitting side by side are asked how each person enjoys their soda, as each demonstrate the act of opening and drinking the product.

# Ad summary This ad features three cans of OLIPOP soda, each a different flavor: Classic Grape, Cream Soda, and Strawberry Vanilla. The ad emphasizes the low sugar and calorie content and highlights the 6g of fiber per can. The visual style is clean and bright, with a focus on the product and its health benefits. # Brand positioning OLIPOP is presented as a health-conscious soda brand that reimagines the classic soda experience. It positions itself as 'A New Kind of Soda,' emphasizing digestive health benefits with low sugar, low calories, and high fiber content. The brand aligns with a lifestyle that values health and wellness while still enjoying familiar soda flavors. OLIPOP pushes against the norms of traditional sodas, which are typically high in sugar and lack nutritional value. Its brand positioning is both functional (offering digestive health benefits and low sugar) and emotional (allowing consumers to enjoy soda without guilt). # Product OLIPOP is a soda designed with health benefits in mind. Each can contains 2-5g of sugar, 35-50 calories, and 6g of fiber, supporting digestive health. The ad features three distinct flavors: Classic Grape, Cream Soda, and Strawberry Vanilla. Each can is labeled as 'A New Kind of Soda,' emphasizing its unique formulation. The product is for consumers who enjoy soda but are conscious of their sugar and calorie intake and seek additional health benefits like improved digestion. The advertised product addresses the purchase barriers of traditional sodas by offering a healthier alternative with reduced sugar and added fiber. The ad focuses on conveying that OLIPOP allows consumers to indulge in soda without compromising their health goals. # Visual style The ad has a clean and vibrant visual style. The production quality is high, with studio-shot product photography against a simple gradient background. The visual motif is product-focused, emphasizing the different flavors of OLIPOP. The image treatment includes bright, even lighting and color grading to enhance the product's appeal. The typography is large and bold, making the key information easily scannable. The ad adopts a platform-native style suitable for in-feed placement, designed to quickly grab attention. # Hooks Headline: Fizz with Benefits # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the lack of healthy soda options available, where traditional sodas are high in sugar and calories and offer no nutritional benefits. This is addressed visually and explicitly through the copy by showcasing OLIPOP as a low-sugar, low-calorie alternative with added fiber and digestive health support. # Value propositions - Healthier soda option with low sugar and calories - Digestive health support from fiber - Enjoy soda without guilt # Benefits - Lower sugar intake - Lower calorie intake - Increased fiber intake - Improved digestive health # Features - 2-5g Sugar - 35-50 Calories - 6g Fiber - Supports Digestive Health # Call to action None used. # Social proof - None used. # Point of view - Brand: The top section of the image focuses on the brand name 'OLIPOP' and the headline 'Fizz with Benefits', emphasizing the brand's positioning and core value proposition. - Customer: The product display featuring three cans of different OLIPOP flavors (Classic Grape, Cream Soda, Strawberry Vanilla) provides a customer-centric view of the product options and variety. - Brand: The nutritional information ('2-5g Sugar • 35-50 Calories • 6g Fiber') reinforces the brand's commitment to health-conscious consumers and showcases the key benefits of the product. # Storyline - The ad starts by showcasing the OLIPOP brand name, immediately establishing the product. The intention is to create brand recognition and visual appeal. This part of the story is told from the brand's perspective. - Next, the ad highlights the benefits of OLIPOP, emphasizing 'Fizz with Benefits' and listing key nutritional facts such as '2-5g Sugar,' '35-50 Calories,' and '6g Fiber.' The purpose is to quickly communicate the product's unique selling points and health advantages. This is told from the brand's perspective, focusing on what makes their product superior. - The ad then displays three cans of OLIPOP in different flavors: Classic Grape, Cream Soda, and Strawberry Vanilla. Each can is clearly labeled with its flavor and the tagline 'A New Kind of Soda.' The intention is to showcase the variety of flavors available and reinforce the brand's positioning as a healthier soda alternative. This visual representation offers a customer's view of the product.

# Ad summary This ad for Olipop Shirley Temple soda showcases the product against a bright pink background with text overlays that highlight the brand name, flavor, and the drink's health benefits. The ad features playful text animations, glitter effects, and a rotating product display. # Brand positioning Olipop positions itself as a modern, healthy alternative to traditional sodas. The brand embraces a playful and nostalgic tone, remixing classic soda flavors with a focus on digestive health benefits such as prebiotics, botanicals, and plant fiber. This allows them to appeal to health-conscious consumers who still want to enjoy familiar soda flavors with less sugar. # Product The ad promotes Olipop's Shirley Temple flavor, which it describes as "A New Kind of Soda." The drink is explicitly stated to support digestive health through prebiotics, botanicals, and plant fiber. A key selling point is that it contains "at least 80% less sugar than leading non-diet sodas (3-5g per can vs 32-46g)." The product is presented as a healthier twist on a classic soda flavor. # Visual style The ad has a clean and polished aesthetic with bright, saturated colors. The editing style incorporates quick cuts and animated text overlays timed to the music. The production quality is high-end, creating a commercial feel designed to be eye-catching. The pacing is quick, with cuts and text changes happening frequently to maintain viewer attention. # Hooks Text overlay: 00:01–00:02: Our new spin / 00:01–00:02: on a classic Visual: 00:00–00:01: A can of Olipop Shirley Temple is displayed against a solid pink background. The can is centered and shows condensation, with a sparkling effect around the can. / 00:01–00:02: The can rotates slightly, with the text overlay "Our new spin on a classic" appearing above and below the can. Small, animated star shapes appear. # Funnel stage Consideration # Pain points The ad addresses the desire for a classic soda taste without the high sugar content typically associated with these drinks. # Value propositions - Healthier soda option. - Classic soda flavor. - Lower sugar content # Benefits - Supports Digestive Health - Timeless Flavor # Features - Prebiotics - Botanicals - Plant Fiber - At least 80% less sugar than leading non diet sodas (3-5g per can vs 32-46g) # Call to action DRINK OLIPOP # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits through text overlays and visual presentation. # Storyline - 00:00–00:01 00:00–00:01: The ad begins by showcasing a can of Olipop Shirley Temple against a bright pink backdrop. - 00:01–00:02 00:01–00:02: Text appears: "Our new spin on a classic," positioning the product as a modern take on a traditional flavor. - 00:02–00:04 00:02–00:04: The can spins into place, set in the center of the screen. - 00:04–00:07 00:04–00:07: The ad highlights the benefit of "LESS SUGAR," underscoring the health aspect of the soda. - 00:07–00:09 00:07–00:09: "TIMELESS FLAVOR" appears on screen, emphasizing the classic aspect of the product. - 00:09–00:10 00:09–00:10: The phrase "DRINK OLIPOP" is shown, encouraging viewers to try the soda.

# Ad summary This image ad promotes Olipop's Shirley Temple flavor, emphasizing nostalgia and refreshment through a retro-inspired design and imagery of people enjoying the drink. # Brand positioning Olipop is presented as a modern, health-conscious alternative to traditional sodas. The brand emphasizes 'Real ingredients' and 'Real digestive health support,' positioning itself as a better-for-you option that doesn't compromise on taste. By focusing on nostalgic flavors like Shirley Temple, Olipop aims to evoke positive memories and childhood favorites, appealing to consumers who seek both health benefits and familiar, comforting tastes. Olipop is positioned to push back against the category norms and competitor behaviors of traditional unhealthy sodas. # Product The product is Olipop's Shirley Temple sparkling tonic, a 'A New Kind of Soda.' It is designed to taste like the classic mocktail but with added health benefits such as digestive health support. The tonic contains real ingredients, botanicals, and fiber, and is marketed as a refreshing and healthier alternative to traditional sodas. The ad addresses the purchase barrier of unhealthy sodas by offering a guilt-free, nostalgic beverage. # Visual style The ad has a retro and nostalgic visual style, reminiscent of vintage advertisements. The production quality is high, with studio lighting and polished product shots. The visual motifs include a pink and red color scheme, a retro graphic background, and a focus on the Olipop can. The image treatment includes background removal and color grading to enhance the vintage aesthetic. The typography is large and bold, with a playful and friendly tone. The ad's style mimics vintage print ads, aiming to capture attention and evoke nostalgia in a modern context, enhancing scannability in the feed. # Hooks Headline: The mocktail that takes you back. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of unhealthy soda consumption by offering a healthier alternative. # Value propositions - Healthier alternative to traditional soda - Nostalgic flavor experience with added health benefits # Benefits - Supports Digestive Health # Features - Real ingredients - Real digestive health support - Really refreshing # Call to action None used. # Social proof - None used. # Point of view - Customer: The opening scene features people enjoying Olipop, suggesting a relatable and enjoyable experience. - Brand: The close-up of the can and tagline communicates key product information and the brand's nostalgic positioning. # Storyline - The ad opens with an image of two people, a child and an adult, enjoying Olipop. This sets a positive and nostalgic scene, implying that Olipop can be enjoyed by multiple generations. The audience experiences this from a customer's POV. - The ad then presents a close-up of the Olipop Shirley Temple can, highlighting its branding and key ingredients. This is done to educate the audience about the product’s specific qualities and the brand's visual identity. The audience experiences this from a brand POV. - Finally, the ad concludes with the tagline 'The mocktail that takes you back.' This reinforces the nostalgic theme and suggests that Olipop can evoke cherished memories. The audience experiences this from a brand POV.

# Ad summary A refreshing twist on a timeless classic, Olipop presents the Shirley Temple soda, boasting real ingredients and less sugar. The ad features a woman enjoying a glass of the beverage at a retro-style diner, creating a nostalgic yet modern appeal. # Brand positioning Olipop is presented as a brand that reimagines classic soda flavors with a focus on health and real ingredients. The brand positions itself as a modern alternative to traditional sodas, offering a guilt-free way to enjoy familiar tastes. It emphasizes the use of real ingredients and reduced sugar content, appealing to health-conscious consumers who still crave the nostalgic flavors of their childhood. The brand is positioned as a better-for-you indulgence that doesn't sacrifice taste. # Product The product is Olipop's Shirley Temple soda, a modern take on the classic drink. It's advertised as a healthier alternative made with real ingredients and less sugar. The soda is aimed at individuals who enjoy nostalgic flavors but are also mindful of their health. It's presented as a refreshing beverage suitable for any occasion, highlighting its lower sugar content as a key selling point. The can design features the brand's signature style, with a playful logo and pastel color palette, emphasizing the brand's unique take on a classic drink. The product aims to overcome the purchase barrier of traditional sodas being unhealthy by offering a better-for-you version. # Visual style The ad has a retro aesthetic, mimicking the style of a vintage diner. The color palette is soft and nostalgic, with pastel pinks and reds dominating the scene. The overall production quality is high, with professional lighting and clear imagery. The styling is nostalgic, with a focus on classic diner elements like red booths and framed prints. The typography is integrated in a way that complements the retro vibe, using fonts that evoke a sense of nostalgia and playfulness. # Hooks Headline: Shirley it can't taste this good. # Funnel stage Middle of funnel (Consideration) # Pain points Traditional sodas are often high in sugar and artificial ingredients, making them an unhealthy choice for those seeking a refreshing drink. # Value propositions - Made with real ingredients and less sugar*, our Shirley Temple is a bright update to a timeless classic. # Benefits - Bright update to a timeless classic # Features - Made with real ingredients - Less sugar* # Call to action None used. # Point of view - Customer: The woman enjoying the Shirley Temple presents the product from a consumer perspective. She has a drink in front of her and is smiling while she is interacting with the product, which implies a personal endorsement and an authentic, relatable viewpoint. - Brand: The text and product placement communicate the brand's message about the drink's ingredients and benefits. The brand is conveying the benefits of the product and creating a positioning for the product. # Storyline - The ad showcases a cheerful woman enjoying a glass of Olipop's Shirley Temple soda in a retro diner setting, creating a nostalgic and inviting atmosphere. This aims to visually associate the drink with positive emotions and familiar settings, making it more appealing to the viewer. The audience is experiencing the scene from a 3rd person perspective. - The text overlay emphasizes the drink's real ingredients and lower sugar content, highlighting the health benefits of choosing Olipop over traditional sodas. This message is from the brand, directly addressing the viewer and offering a value proposition based on improved ingredients. - The product can is prominently displayed next to the woman and her drink. This provides a clear visual of the packaging and reinforces the brand's messaging of being a modern, healthier alternative.

# Ad summary This ad features a can of Olipop's Shirley Temple flavor next to a glass full of the beverage in front of a red backdrop. The ad calls out its low sugar and high fiber content, further advertising it as "100% iconic." # Brand positioning Olipop is presented as a better-for-you soda alternative that does not sacrifice flavor. The brand is explicitly positioning itself as a health-conscious option by calling out the drink's fiber content and digestive health benefits. The brand uses playful language and bright color schemes to appeal to customers looking for a fun yet guilt-free soda option. The brand appears to be pushing against the category norm of unhealthy soda options by focusing on health benefits and flavor. # Product Olipop's Shirley Temple flavor is a healthier alternative to the classic soda. It supports digestive health, contains prebiotics, botanicals, and plant fiber. It has 4G of sugar and 6G of fiber, and it is considered "100% iconic." The ad is trying to tell the consumer that this product is worth trying or buying because it is a better and healthy alternative for soda. # Visual style The ad has a studio-shot production quality and has a simple, bold visual motif. The image treatment includes background removal and color grading. The typography is large and bold, increasing scannability in-feed. # Hooks Headline: She's ready for her close-up. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of unhealthy soda options because they typically are high in sugar. # Value propositions - The product contains 4G of sugar and 6G of fiber. - The product supports digestive health and contains prebiotics, botanicals, and plant fiber. # Benefits - Supports Digestive Health # Features - 4G sugar - 6G fiber - Prebiotics - Botanicals - Plant Fiber # Call to action None used. # Social proof - None used. # Point of view - Brand: This point of view is used consistently throughout the image, as the brand is showing and highlighting its product and its value. # Storyline - The ad begins by highlighting the nutritional facts of the product, conveying to the audience the low-sugar and high-fiber content of the drink. This is told from the brand's perspective to immediately give the product some credibility and entice the audience. - Next, the ad showcases the product and flavor being advertised, showing both the can and the drink. This is told from the brand's perspective to show the viewer what the product looks like and the use case. The brand is also communicating the name and flavor of the soda. - The ad concludes with a tagline, which is a play on words from the drink name, indicating that this flavor is ready for its debut and worthy of attention. This is from the brand's perspective to instill value in the audience's mind.

# Ad summary The ad features a can of Olipop Shirley Temple soda with a cherry balancing on the opening. An adult hand is reaching for the cherry with dancers around the soda and text at the bottom. # Brand positioning Olipop is presented as a brand that is all about providing a healthy soda option that supports digestive health. The brand aims to occupy the space in the consumer's mind as a guilt-free and enjoyable alternative to traditional sodas, aligning with values of health and wellness. Olipop appears to be pushing against the norm of unhealthy sodas, offering a functional and emotional benefit by providing a tasty beverage that also promotes digestive health. # Product The featured product is Olipop Shirley Temple, a new kind of soda that supports digestive health. It contains prebiotics, botanicals, and plant fiber. This soda is for anyone looking for a healthier alternative to traditional sodas, addressing the purchase barrier of sodas being unhealthy by offering a beverage with added health benefits. The ad aims to convey that this product is worth trying because it is a tasty and healthy soda option. # Visual style The ad has a playful and vibrant visual aesthetic, featuring a blend of hand-drawn illustrations and clean product photography. The color palette is dominated by pink and red tones, creating a warm and inviting atmosphere. The composition is dynamic, with cartoon figures and abstract shapes surrounding the central product, giving the ad a modern and energetic feel. The production quality appears polished, with attention to detail in the lighting and texture of the product. # Hooks Headline: A flavor the whole family can feel good about. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration being addressed is the unhealthiness of traditional sodas, which often contain high levels of sugar and artificial ingredients, causing concern for health-conscious consumers. The ad aims to counteract this by presenting Olipop as a soda that supports digestive health, as emphasized by the claim "Supports Digestive Health." # Value propositions - Supports Digestive Health: By containing Prebiotics, Botanicals, and Plant Fiber, the product communicates that it is more than just a soda, but a beverage that supports health. - A flavor the whole family can feel good about: Olipop can be enjoyed by everyone. # Benefits - A flavor the whole family can feel good about. - A New Kind of Soda # Features - Supports Digestive Health - Prebiotics - Botanicals - Plant Fiber # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is conveyed through the central product display and product claims, aiming to showcase the product and its benefits. # Storyline - The ad begins with a can of Olipop Shirley Temple soda positioned as the focal point. The intention is to immediately introduce the product being advertised. This is from the brand's point of view. - An adult hand reaches for a cherry balancing on top of the can, surrounded by dancing figures. The intention is to illustrate enjoyment and interaction with the product. This is from the brand's point of view. - Text at the bottom highlights that it's "A flavor the whole family can feel good about." The intention is to reassure potential customers about the product's appeal and health benefits. This is from the brand's perspective.

# Ad summary This Olipop ad uses retro-style visuals, music, and captions to promote their Shirley Temple flavor. It showcases old television and a retro diner in order to appeal to a retro audience. # Brand positioning Olipop positions itself as "A New Kind of Soda" that offers a better-for-you alternative to traditional sodas. The brand aims to occupy a space in the consumer's mind as an innovative and health-conscious option within the soda category. They embrace nostalgia and retro aesthetics while emphasizing the drink's functional benefits such as less sugar than leading non-diet sodas. The brand aligns with a lifestyle that values both enjoyment and well-being, appealing to consumers who seek healthier choices without sacrificing flavor. # Product Olipop is presented as "A New Kind of Soda" that offers a better-for-you alternative to traditional sodas. Specifically, the ad focuses on the Shirley Temple flavor. The product is described as "the original mocktail now with less sugar," targeting consumers who enjoy classic flavors but are health-conscious. It boasts having at least 80% less sugar than leading non-diet sodas (3-5g per can vs 32-46g), addressing the purchase barrier of excessive sugar content in typical sodas. The product is showcased in various retro settings, positioning it as a nostalgic yet modern choice for anyone looking to enjoy a fizzy drink. # Visual style The ad has a retro aesthetic, reminiscent of old commercials with polished, studio-lit shots. The editing style is smooth with static shots and simple transitions, creating a clean and classic feel. The production quality leans towards a polished commercial look, which supports the nostalgic tone. The pacing is moderate. Audio and visual elements sync well, with text and actions timed to the music beats, enhancing the overall viewing experience. # Hooks Spoken: 00:02–00:05 [Upbeat, cheerful] Iconic moments pair best with a Shirley Temple. Text overlay: 00:02–00:05 ICONIC MOMENTS pair best with a ✨ Shirley Temple. Visual: 00:02–00:05 A tall glass filled with a pink drink and ice sits beside a can of Olipop Shirley Temple. Behind them is a solid red backdrop. A hand with dark skin and red nails delicately places a maraschino cherry into the glass. # Funnel stage Awareness # Pain points The central frustration addressed is the high sugar content in traditional sodas, which deters health-conscious consumers. # Value propositions - The original mocktail now with less sugar. - A new kind of soda # Benefits - Healthier soda option - Enjoy classic flavors # Features - Less sugar than leading non-diet sodas (3-5g per can vs 32-46g) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered through a curated sequence of stylized product shots, graphics, and retro-themed scenes, all conveying a brand-centric message. # Storyline - 00:00–00:02 00:00–00:02 A blonde woman in a pink dress reclines, holding a can of Olipop Shirley Temple. A bright flash occurs. - 00:02–00:05 00:02–00:05 A styled image of a glass of Shirley Temple sits beside a can of Olipop Shirley Temple. - 00:05–00:08 00:05–00:08 An extreme close-up of Olipop Shirley Temple shows the drink fizzing. - 00:08–00:10 00:08–00:10 A hand places a striped straw into a glass of Olipop Shirley Temple, beside a can of Olipop Shirley Temple. The camera pans to a vintage television showing the same scene. - 00:10–00:13 00:10–00:13 A blonde woman relaxes in front of the television from the previous shot, drinking an Olipop Shirley Temple. A can of Olipop Shirley Temple sits in the foreground. - 00:13–00:16 00:13–00:16 A hand places a striped straw into a glass of Olipop Shirley Temple, beside a can of Olipop Shirley Temple.

# Ad summary A can of Olipop Shirley Temple flavor is shown with a glass of ice and soda. A hand places a cherry on top of the glass. The scene cuts to a woman drinking an Olipop, and she states that the drink is the reason she started using her iPad again. The can of Olipop is shown again. # Brand positioning Olipop positions itself as "A New Kind of Soda." It emphasizes healthier, functional ingredients like prebiotics, plant fiber, and botanicals while still delivering the satisfying fizz and flavor of traditional soda. The brand seems geared towards health-conscious consumers looking for better-for-you alternatives without sacrificing taste. Olipop aims to occupy the space of a guilt-free indulgence. # Product Olipop Shirley Temple is a sparkling beverage that offers a modern twist on the classic soda flavor. It is presented as a healthier alternative to traditional sodas, containing prebiotics, plant fiber, and botanicals. The drink is packaged in a 12 fl oz can, featuring a pink background with the brand name "Olipop" and the flavor name "Shirley Temple" prominently displayed. A USP is that it supports digestive health. The soda appears refreshing and is shown being poured into a glass with ice and garnished with a cherry. The ad encourages viewers to try Olipop as a way to enjoy a familiar soda flavor with added health benefits. # Visual style The ad features a blend of polished product shots and UGC-style content. The product shots utilize a vibrant, monochromatic red background to create a visually striking image. The editing is simple, with quick cuts to maintain a brisk pace. # Hooks Spoken: 00:06–00:09: This is the reason I started using my iPad again. Visual: 00:06–00:09: A woman with light brown skin and long, dark hair styled with face-framing pieces, is shown holding a can of Olipop. She wears a black top and gold hoop earrings. The background is blurry. # Funnel stage Consideration # Pain points The ad does not specify a pain point. # Value propositions - A new kind of soda # Benefits - Supports Digestive Health # Features - Prebiotics - Plant fiber - Botanicals # Call to action None used. # Social proof - "This is the reason I started using my iPad again." – Female 1 (Customer) # Point of view - Customer 90% – The ad features a customer testimonial delivered in a casual, conversational style. - Brand 10% – The brand voice is present through the visual display of the product can. # Storyline - 00:00–00:02 A hand places a cherry on top of a glass of ice filled with Olipop Shirley Temple flavor. - 00:03–00:05 The shot cuts to a woman holding a can of Olipop. - 00:05–00:06 The woman drinks from the can of Olipop. - 00:06–00:09 The woman states that this is the reason she started using her iPad again. - 00:09–00:10 A can of Olipop is shown again.

# Ad summary A man searches for one dollar items at a Walmart. He eventually finds a mini can of Olipop soda in the Strawberry Vanilla flavor, and expresses excitement at having found it after searching all day. # Brand positioning Olipop is presented as a low-calorie soda brand with a focus on unique and appealing flavors, as demonstrated by the Strawberry Vanilla mini can. The brand is positioned as a treat, but with a health-conscious twist, emphasizing "Full Flavor, Less Sugar, 30 Calories." This positioning carves out a space in the consumer's mind as a guilt-free indulgence, aligning with values of moderation and health-awareness. The ad defies typical soda category norms by highlighting the low calorie count and suggesting it's a better-for-you option. The brand positioning is both functional (low sugar, low calorie) and emotional (treat yourself, indulge without guilt). # Product The product featured is a mini can of Olipop Strawberry Vanilla soda. The ad explicitly states that it has "Full Flavor, Less Sugar, 30 Calories." The can features the brand name "OLIPOP" with a strawberry graphic above it, and the words "Strawberry Vanilla" printed below. It is for people who are looking for lower calorie soda options, with a single can available to purchase for one dollar. The USPs clearly conveyed are its unique Strawberry Vanilla flavor and it's lower calorie count than competing sodas. The product is presented as an accessible treat due to its low price point, addressing the purchase barrier of perceived cost. The ad encourages trying or buying by emphasizing its availability at a very low price. # Visual style The ad has a casual, unpolished aesthetic that resembles user-generated content (UGC). It is shot handheld and in selfie-style. The location is brightly lit, but not overly polished. The editing style involves quick cuts, and transitions happen when the camera shifts from one place to another. The pacing remains consistent throughout the ad. The editing does not appear to sync to the music at any point. # Hooks Spoken: 00:00–00:03 Okay, today, we're going to see what one dollar can give me in 2026. Text overlay: 00:00–00:03 OKAY TODAY / 00:01–00:03 WE'RE GONNA SEE WHAT / 00:01–00:03 ONE DOLLAR CAN GIVE ME / 00:02–00:03 IN 2026 Visual: 00:00–00:03 The shot is from a handheld camera in selfie-style, filming a person with short dark hair wearing a red hoodie and a black jacket, along with a gold chain. The person is in what appears to be a Walmart, standing in front of shelves of Valentine's Day themed items. The camera bobs as he walks, and he holds a one dollar bill up to the camera. # Funnel stage Top of funnel (Awareness) # Pain points The customer is looking for an item he can buy for only a dollar, which is seemingly a rare price point. He expresses difficulty finding a product that fits this criteria: "I don't know where we're going to find this at." # Value propositions - A low-cost, accessible treat that you can buy for only a dollar - A Strawberry Vanilla flavored soda option that is lower calorie and low sugar # Benefits - Treat yourself - Accessible treat # Features - Full Flavor - Less Sugar - 30 Calories - Strawberry Vanilla flavor - Mini can size # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the first-person perspective of the creator, who also acts as a customer searching for a product. # Storyline - 00:00–00:03 00:00–00:03 The creator begins by stating that he is going to see what he can buy for one dollar in 2026, framing the video around a budget challenge. This grabs attention by setting a clear goal for the video. - 00:03–00:10 00:03–00:10 The creator looks at a clearance section, but notes that it is only two and three dollar clearance items. He expresses some frustration at not being able to find any one dollar items. The message conveys the beginning of a search, where the creator is struggling to find something that fits the criteria. It creates anticipation for the audience as they wonder if he will be able to find anything. - 00:10–00:12 00:10–00:12 The creator checks the price on some grapefruit, but continues to walk on, still searching for the one dollar item. - 00:12–00:17 00:12–00:17 The creator excitedly says he thinks he has found a "gem." This shifts the tone from searching to excitement. - 00:17–00:27 00:17–00:27 The camera reveals an Olipop display that advertises one dollar sips. The creator proudly holds up his can of Strawberry Vanilla Olipop, exclaiming he's finally found something for a dollar. The message is a resolution, as the creator fulfills his original goal of buying something for only one dollar.

# Ad summary An advertisement for Olipop Shirley Temple soda, featuring a hand adding cherries and lime to a glass of ice filled with Olipop soda. # Brand positioning Olipop is presented as a modern, better-for-you take on classic soda flavors. The brand explicitly supports digestive health. The focus on recreating familiar flavors like Shirley Temple suggests a positioning that honors nostalgic tastes while offering a healthier alternative. The ad implies a target consumer who enjoys classic sodas but is health-conscious. # Product The product featured is Olipop Shirley Temple, a modern take on the classic soda flavor. It is a canned soda that supports digestive health with a delicious kind of soda. The cans are pink with text and cherry imagery on the label. The product is ready-to-drink. # Visual style The ad has a polished, clean aesthetic with bright, saturated colors. The close-up shots and static camera create a detailed and inviting view of the product and its preparation. The snakeskin background and silver barware give a retro aesthetic to the ad. # Hooks Visual: 00:00–00:02: A close-up shot shows a red bar cart against a brown snakeskin textured background. On the cart are three glasses filled with ice and a red liquid. A hand with white nails reaches into a small silver bowl of cherries and places one into one of the glasses. Lime wedges lay on a silver dish. / 00:02–00:03: The same close-up shot of the red bar cart with glasses of ice and red liquid. The same hand places a cherry in an open can of Olipop Shirley Temple. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Delicious and supports digestive health. # Benefits - The advertisement communicates that the product is a soda that can support digestive health. # Features - Supports Digestive Health - A Delicious Kind of Soda # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its preparation without any customer testimonials or expert endorsements. # Storyline - 00:00–00:05 00:00–00:05: A hand is shown placing a maraschino cherry in a glass filled with ice, then placing another cherry into an open can of Olipop Shirley Temple soda. This conveys a sense of building a refreshing beverage.

# Ad summary A young influencer who is a fan of Shirley Temple drinks reviews Olipop's Shirley Temple soda. He pours the drink into a glass of ice to show the fizz and flavor. # Brand positioning Olipop is presented as a healthy soda alternative that has a nostalgic flavor and is a unique kind of soda. The brand promotes a fun and youthful lifestyle and pushes against the norms of unhealthy sodas. The brand positioning is functional in that it promotes healthy digestion. The brand is positioned as a modern, healthier take on classic soda flavors. # Product Olipop Shirley Temple soda is described as a healthy soda alternative that has a bright citrus flavor combined with a beautifully executed tart cherry. The Olipop Shirley Temple soda is for people who like soda but want a healthier option. The drink is also described as crisp, fizzy, and smooth. The advertisement addresses the purchase barrier of flavor since healthy sodas can lack flavor. Olipop Shirley Temple soda is worth buying because it has the iconic flavor that people know and love. # Visual style The ad has a polished commercial aesthetic. The editing style consists of quick cuts and static shots. The pacing is consistent throughout the ad. The audio is synced with the visual of pouring the drink. # Hooks Spoken: Male 1: Check this out. It's Leo, the Shirley Temple King, and Olipop has just released their own Shirley Temple soda and I can guarantee you there is nobody more excited for this than me. Visual: 00:00–00:05 A boy with dark hair and a red sweater with the words, "I need an Olipop," is centered in the frame, smiling. In front of him on a white marble countertop are three cans of Olipop Shirley Temple soda. Behind him is a gray couch and a gray wall. The lighting is bright. / 00:05–00:09 The boy folds his arms and smiles at the camera. # Funnel stage Consideration # Pain points The advertisement implies that some healthy sodas might lack flavor. # Value propositions - A phenomenal Shirley Temple # Benefits - Iconic flavor that we all know and love - Delicious # Features - Beautifully Executed Tart Cherry - Bright Citrus Flavor - Crisp - Fizzy - Smooth # Call to action None used. # Social proof - "I can guarantee you there is nobody more excited for this than me" – Male 1 (Customer) - "This is delicious. It has my seal of approval" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the customer's point of view, which is conveyed through his casual tone and authentic review of the product. # Storyline - 00:00–00:05 The video begins with a young influencer introducing Olipop's Shirley Temple soda. - 00:05–00:10 The influencer states he is excited to review the new flavor. - 00:10–00:24 The influencer opens a can of the soda and pours it into a glass of ice to show the fizz. - 00:24–00:43 The influencer drinks the soda and states that it is good. - 00:43–01:03 The influencer describes the flavor profile as a bright citrus flavor combined with a beautifully executed tart cherry and states that Olipop nailed the flavor. - 01:03–01:09 The influencer says the drink is delicious and has his seal of approval.

# Ad summary A video advertisement showing the Olipop Shirley Temple soda being prepared with ice, a red straw, and a maraschino cherry for a retro, nostalgic experience. # Brand positioning Olipop is presented as a brand that offers a healthy alternative to traditional soda. The ad showcases the Shirley Temple flavor, implying a nostalgic connection to classic soda fountain drinks but with a focus on digestive health. By highlighting the prebiotics, botanicals, and plant fiber, the brand positions itself in the market as a better-for-you choice that doesn't compromise on taste or the fun of enjoying a soda. The ad aligns with values of health-consciousness, enjoyment, and perhaps a touch of retro charm, pushing against the norms of sugary, less nutritious sodas. # Product The Olipop Shirley Temple is a pink-colored soda presented as a healthier, modern twist on the classic drink. The can prominently features the Olipop logo with an umbrella and cherry icon, along with the words "Shirley Temple" in a playful font. The packaging highlights the digestive health benefits by including prebiotics, botanicals, and plant fiber. It is labeled as "A New Kind of Soda" and contains 12 fl oz (355 mL). It is for consumers who want to enjoy soda without compromising their health. The advertisement shows the soda being poured into a glass with ice and garnished with a cherry and straw, emphasizing the enjoyable experience of drinking it. # Visual style The ad features a stop-motion style with a nostalgic aesthetic. The production quality is polished, creating a playful and retro vibe. The setting is a clean and bright studio space with a red curtain backdrop and pixelated candies as decor. Quick cuts emphasize the pixelated components, with actions timed to the beat of the music. # Hooks Spoken: [Dog barking] Visual: 00:03–00:04 A crystal glass stands on the white surface. In the background, there is a three-tiered pink shelf displaying pixelated candies. Red candies are in the top-left corner, green candies are in the top-middle section, and yellow candies are in the top-right corner. In the bottom-left, there are rows of red candies, followed by rows of green and yellow candies. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of wanting to enjoy soda without compromising health. It implies that traditional sodas are unhealthy and positions Olipop as a better option. # Value propositions - The use of prebiotics, botanicals, and plant fiber offers a health-conscious soda alternative. # Benefits - Supports Digestive Health - A New Kind of Soda™ # Features - Prebiotics - Botanicals - Plant Fiber - Non-GMO # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective to showcase the product's benefits and demonstrate its use. # Storyline - 00:00–00:02 00:00–00:02 A can of Olipop Shirley Temple is placed on a white platform in front of a glass and a container of ice, which conveys the product. - 00:02–00:05 00:02–00:05 A can of Olipop Shirley Temple soda is seen. The can is then tilted as if to pour, implying that the drink is about to be consumed. - 00:05–00:06 00:05–00:06 The soda, which appears to be made of red LEGO bricks, is poured into a glass. This moment emphasizes the unusual and retro aesthetic. - 00:06–00:09 00:06–00:09 More red LEGO bricks are added to the glass, followed by clear LEGO bricks, which resemble ice. This adds an element of fun and builds anticipation. - 00:09–00:10 00:09–00:10 A red maraschino cherry with a green straw is placed in the glass. This makes the drink look like a traditional Shirley Temple. - 00:10–00:18 00:10–00:18 A pink and white striped straw is added to the glass, which is the final touch to the Shirley Temple drink. The can is opened as if to further advertise it.

# Ad summary This Olipop ad showcases the Shirley Temple flavor through a series of visually striking scenes dominated by the color red. The music-driven montage pairs Olipop cans with various red-themed items and locations, creating a sense of vibrancy and highlighting the soda's unique flavor. # Brand positioning Olipop is presented as a 'new kind of soda' that supports digestive health through prebiotics, botanicals, and plant fiber, while remaining non-GMO. The brand positions itself as a healthier and more innovative alternative to traditional sodas. The ad focuses on a specific flavor—Shirley Temple—emphasizing its unique ingredients and benefits. Olipop aims to occupy the space of a health-conscious, flavorful beverage choice, aligning with values of well-being and mindful consumption. # Product The advertised product is Olipop's Shirley Temple soda, described as 'A New Kind of Soda'. It supports digestive health with prebiotics, botanicals, and plant fiber, and is labeled as non-GMO. Each 12 fl oz (355 mL) can contains 5g of sugar per serving. The ad highlights the soda's unique flavor profile, associating it with visually appealing red-themed elements. The ad conveys that Olipop is worth trying or buying because it offers a guilt-free soda experience, combining health benefits with nostalgic flavor. # Visual style The ad features a vibrant and fast-paced editing style with quick cuts between different red-themed visuals. The production quality is polished, creating a visually appealing commercial aesthetic. The consistent use of red color creates a strong visual motif, emphasizing the Shirley Temple flavor of Olipop. The pacing is fast, with cuts timed to the upbeat music, enhancing the energetic feel of the ad. # Hooks Visual: 00:00–00:00: A split-screen features four different red-themed images. Top left: a red tote bag, red sneakers, and a red sweater. Top right: fresh red cherries. Bottom left: a field of red tulips. Bottom right: a red Volkswagen Beetle. In the center is a can of Olipop Shirley Temple. / 00:00–00:01: A split-screen shows various red-themed visuals. Top left: billiard balls racked on a red pool table. Top right: red glittery fabric. Bottom left: a red and gold spiral staircase. Bottom right: a can of Olipop Shirley Temple on a white surface with red hearts, along with another can floating above. / 00:01–00:02: A split-screen displays red-themed scenes. Top left: a solid red background. Top right: a red door and a red chair in a red-lit room. Bottom left: a red car dashboard. Bottom right: a hand holding a can of Olipop Shirley Temple next to a larger can. # Funnel stage Top of funnel (Awareness) # Pain points The ad doesn't directly state a pain point, but it implies that people are looking for a healthier alternative to traditional sodas by highlighting Olipop's digestive health benefits and low sugar content. # Value propositions - Healthier soda alternative - Supports digestive health - Lower sugar content # Benefits - A New Kind of Soda # Features - Supports Digestive Health - Prebiotics - Botanicals - Plant Fiber - Non-GMO - 5g of sugar per serving # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its product through vibrant visuals and a music-driven montage. # Storyline - 00:00–00:05 The video begins with a dynamic montage of red-themed images and objects paired with a can of Olipop Shirley Temple soda. - 00:00–00:05 Each scene features a different red-colored item or location alongside the Olipop can. - 00:00–00:05 The fast-paced cuts and vibrant visuals create a visually appealing experience, highlighting the soda's association with the color red and its unique flavor.

# Ad summary This ad features Catherine O'Hara promoting Olipop Shirley Temple soda. The ad shows O'Hara in a dressing room and then at a kids' table, where she tells the children to never leave the kids' table. # Brand positioning Olipop is presented as a modern soda brand that offers a healthier alternative to traditional sodas. The brand is positioned as a fun, nostalgic choice that doesn't compromise on taste while being mindful of sugar content and health benefits like high fiber. Olipop aims to occupy a space in the consumer's mind as a guilt-free indulgence that aligns with a lifestyle that values both enjoyment and well-being. The brand pushes against the norms of sugar-laden sodas by offering a better-for-you option without sacrificing the flavors people love. # Product The featured product is Olipop Shirley Temple soda, a healthier take on the classic Shirley Temple beverage. It is presented as having less sugar compared to leading non-diet sodas, while still delivering the nostalgic taste of a Shirley Temple. The soda is marketed towards individuals who enjoy the taste of traditional sodas but are looking for a healthier alternative with added benefits like high fiber. The ad addresses the purchase barrier of health concerns associated with sugary drinks by offering a better-for-you option that doesn't compromise on flavor. # Visual style The ad has a polished, commercial aesthetic with bright lighting and smooth transitions. The editing rhythm is moderate, with cuts timed to the music and voiceover. The visual motifs include close-ups of the product and the spokesperson, as well as shots of the product in use. # Hooks Spoken: Olipop has less sugar with the Shirley Temple taste that takes you back. Text overlay: Compared to leading non-diet sodas. Visual: 00:00–00:04: Catherine O'Hara is in a dressing room, sitting at a vanity with makeup and other beauty products. She is wearing a maroon sweater and sipping from a can of Olipop Shirley Temple soda. The background includes clothing hanging on a rack and a hat on a shelf. # Funnel stage Awareness # Pain points The ad implies that traditional sodas are unhealthy due to their high sugar content. # Value propositions - Healthier alternative to traditional sodas - Guilt-free indulgence # Benefits - Shirley Temple taste that takes you back # Features - Less sugar # Call to action None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, using Catherine O'Hara as a spokesperson to promote the product and its benefits. # Storyline - 00:00–00:04 Catherine O'Hara is shown in a dressing room, sipping from a can of Olipop Shirley Temple soda. - 00:04–00:17 O'Hara is now at a kids' table, where she tells the children to never leave the kids' table. - 00:17–00:24 One of the children asks if she can hide her peas in O'Hara's purse, and O'Hara agrees. - 00:24–00:27 O'Hara opens her purse and the child puts the peas in it. O'Hara says, "We're done!"

# Ad summary This Olipop advertisement takes place in a pink retro diner and shows the viewer the Olipop Shirley Temple soda. # Brand positioning The advertisement presents Olipop as a modern, health-conscious brand that reimagines classic soda flavors. By partnering with the iconic Shirley Temple beverage, Olipop aims to evoke nostalgia while offering a healthier alternative with prebiotics, plant fiber, and digestive health benefits. The brand aligns with a lifestyle that values both enjoyment and well-being, appealing to consumers who want to indulge in familiar flavors without compromising their health. Olipop positions itself as a disruptor in the soda industry by offering a functional, better-for-you option that doesn't sacrifice taste. The brand's tone is playful and inviting, emphasizing the fun of classic soda with a modern twist. # Product The advertised product is Olipop's Shirley Temple soda, a prebiotic soda designed to support digestive health. The can features the Olipop logo with an umbrella and cherries, along with the flavor name “Shirley Temple.” Explicit product details include the presence of prebiotics and plant fiber. The ad highlights the use occasion of enjoying a soda in a retro diner setting. The design and branding suggest that the product is a healthier, guilt-free alternative to traditional sodas, addressing the purchase barrier of health concerns associated with sugary drinks. The Shirley Temple flavor itself evokes a sense of nostalgia and classic refreshment, promising a familiar taste with added health benefits. # Visual style The ad has a polished, stylized aesthetic reminiscent of a retro diner, complete with bright neon lights and pastel colors. The editing style features slow, smooth camera movements and pans, creating a dreamy, nostalgic atmosphere. The production quality is high-end, giving the ad a commercial feel. The visual motifs include recurring elements such as the pink and red color scheme, vintage diner props, and prominently displayed Olipop branding. The pacing is slow and steady, emphasizing the visual appeal and creating a sense of relaxation and indulgence. # Hooks Visual: 00:00–00:01: A wide shot of a retro-style diner counter with red stools, mint green overhead lighting, and pink walls. A sign above the counter reads "OLIPOP + Shirley Temple DINER" in marquee-style lights. A plate of cherries is on the wooden table in the foreground. / 00:01–00:03: A can of Olipop Shirley Temple soda drops onto the plate of cherries. A guest check reading "Shirley Temple" appears on the table. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state any pain points. # Value propositions - The soda provides prebiotics and plant fiber, which supports digestive health. # Benefits - Supports Digestive Health # Features - Prebiotics - Plant Fiber # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and brand aesthetic without direct consumer interaction. # Storyline - 00:00–00:06 The camera pans down to show a diner table covered in cherries, a can of Olipop's Shirley Temple, and a receipt. - 00:06–00:15 The camera rotates and changes perspective, highlighting the Olipop soda can.

# Ad summary This ad leverages a meme format to humorously promote Olipop soda, depicting a clandestine exchange of 'the stuff' which is revealed to be cans of Olipop Shirley Temple flavor. # Brand positioning Olipop is presented as a better-for-you soda alternative that doesn't sacrifice flavor. The ad cleverly uses a black market-style transaction to suggest that Olipop is so desirable it's akin to contraband. This approach positions the brand against the common perception of healthy drinks as being bland or unexciting, instead highlighting the fun and desirability of a functional soda. By featuring the Shirley Temple flavor, the brand taps into nostalgia while offering a healthier twist on a classic beverage. # Product The featured product is Olipop's Shirley Temple flavor, a healthier take on the classic soda. The drink is packaged in aluminum cans with a pink color scheme and features the Olipop logo prominently displayed. The cans include (on-package label text) the brand name 'OLIPOP' stacked above the flavor name 'Shirley Temple'. The use of this nostalgic flavor targets those seeking healthier versions of their favorite childhood drinks. The cans are discreetly presented inside a briefcase in the ad, implying that Olipop is a coveted item worth acquiring. # Visual style The ad uses a minimalist, meme-inspired style with simple black and white graphics. The black briefcase and stick figures are set against a stark white background, creating a high-contrast image. The cans of Olipop add a pop of color to the otherwise monochromatic scheme. The image is clean and straightforward, resembling a quick sketch or a basic meme template. This visual simplicity enhances scannability and contributes to the ad's overall comedic effect. # Hooks Headline: you got the stuff? # Funnel stage Top of funnel (Awareness) # Pain points The ad humorously addresses the pain point of healthy drinks being perceived as boring or unexciting, with the implication that good flavor has to be a guilty pleasure. # Call to action None used. # Social proof - None used. # Point of view - Customer: The top caption, 'you got the stuff?' is from the perspective of someone seeking the product. - Customer: The response, 'yeah I got the stuff' is from the perspective of someone who possesses the product. - Brand: The reveal of the Olipop cans inside the briefcase is from the brand's perspective, humorously presenting the soda as something illicitly good. # Storyline - Two stick figures are depicted in what appears to be a clandestine exchange. One figure asks, 'you got the stuff?' which sets up an expectation of something illicit. This message is conveyed from the perspective of the first stick figure to the viewer, creating a sense of intrigue and anticipation. - The second stick figure responds, 'yeah I got the stuff' while holding a briefcase. This continues the setup, adding to the intrigue and leading the viewer to wonder what the 'stuff' is. This message is conveyed by the second stick figure, continuing the secrecy theme. - The briefcase is opened to reveal cans of Olipop Shirley Temple soda. The perspective shifts to the brand, which is humorously revealing what the 'stuff' really is, subverting expectations and highlighting the product as something highly desirable, akin to a secret indulgence.

# Ad summary This ad showcases Olipop's Shirley Temple flavor. The ad features a hand adding a cherry to a glass of Olipop Shirley Temple, emphasizing the drink's refreshing and nostalgic qualities. # Brand positioning Olipop is presented as a modern, health-conscious soda alternative that doesn't compromise on taste. The brand emphasizes digestive health benefits through the inclusion of prebiotics, botanicals, and plant fiber. Olipop positions itself as a 'new kind of soda,' suggesting it challenges traditional soda norms by offering a healthier option that still delivers the familiar and enjoyable soda experience. The brand aligns with a lifestyle that values both enjoyment and wellness, appealing to consumers who seek better-for-you versions of classic treats. # Product The featured product is Olipop's Shirley Temple soda, a healthier take on the classic drink. It is described as 'A New Kind of Soda' that 'Supports Digestive Health' with prebiotics, botanicals, and plant fiber. The soda is packaged in a 12 fl oz can with a pink and white design featuring a cherry umbrella graphic. The ad highlights the use of real ingredients and the refreshing nature of the drink, showing it being poured over ice and garnished with a cherry. The product is presented as a guilt-free indulgence, addressing the purchase barrier of traditional sodas being unhealthy. # Visual style The ad has a polished, studio-lit aesthetic with a vibrant red color scheme. The editing style consists of static shots with smooth transitions, creating a clean and appealing look. The production quality is high-end, resembling a professional commercial. The pacing is consistent, with static shots held for several seconds to allow viewers to take in the visual details. The audio-visual sync is not particularly emphasized, but the overall presentation is visually harmonious. # Hooks Visual: 00:00–00:03: A can of Olipop Shirley Temple sits next to a tall glass filled with the soda and ice, garnished with a red and white striped straw. A hand with red nail polish and a gold ring enters the frame from the top right and places a cherry into the glass. The background is a solid, bright red. # Funnel stage Top of funnel (Awareness) # Pain points Traditional sodas are unhealthy and lack nutritional benefits. # Value propositions - Healthier alternative to traditional soda - Supports digestive health while enjoying a classic flavor # Benefits - A New Kind of Soda # Features - Supports Digestive Health - Prebiotics - Botanicals - Plant Fiber # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:03 A hand places a cherry into a glass of Olipop Shirley Temple. - 00:00–00:03 The action is intended to highlight the drink's refreshing and nostalgic qualities, reminiscent of a classic Shirley Temple. - 00:00–00:03 The perspective is from an observer, focusing on the preparation of the drink. - 00:00–00:03 The tone is light and inviting, emphasizing the visual appeal of the drink. - 00:00–00:03 This moment sets the stage for showcasing the product and its appealing presentation. - 00:03–00:08 The hand removes itself from the frame. - 00:03–00:08 The action is intended to allow the viewer to focus on the product. - 00:03–00:08 The perspective is from an observer, focusing on the product. - 00:03–00:08 The tone is light and inviting, emphasizing the visual appeal of the drink. - 00:03–00:08 This moment sets the stage for showcasing the product and its appealing presentation. - 00:05–00:08 A hand places a cherry into a glass of Olipop Shirley Temple. - 00:05–00:08 The action is intended to highlight the drink's refreshing and nostalgic qualities, reminiscent of a classic Shirley Temple. - 00:05–00:08 The perspective is from an observer, focusing on the preparation of the drink. - 00:05–00:08 The tone is light and inviting, emphasizing the visual appeal of the drink. - 00:05–00:08 This moment sets the stage for showcasing the product and its appealing presentation.

# Ad summary This ad features a woman taking a sip of Olipop from her fridge and then transports back in time to a childhood bedroom where she's challenged by friends to call Greg. # Brand positioning Olipop positions itself as a healthy alternative to traditional sodas. The brand is implied to be fun and nostalgic, referencing memories with friends from childhood. # Product Olipop Classic Grape is a soda that is high in fiber and has a classic grape taste. It comes in a purple can with a grape design on it. Olipop sodas are targeted towards people who want a healthy and delicious soda. # Visual style The ad has a high-end production quality with a polished commercial feel. The first part of the ad has natural lighting and transitions to bright, artificial lighting. The ad uses quick cuts. # Hooks Spoken: Female 1: Olipop is high in fiber, with the classic grape taste that takes you back. Text overlay: OLIPOP / A New Kind of Soda™ Visual: 00:00–00:03: A woman with red hair is standing in front of an open refrigerator. She is wearing a red shirt and a tan sweater. The refrigerator is full of Olipop cans, food containers, and other items. The camera is inside the refrigerator, looking out at the woman. She opens a can of Classic Grape Olipop and takes a sip. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a desire for a soda that is also healthy. # Value propositions - High fiber and classic grape taste # Benefits - Classic grape taste that takes you back # Features - High fiber # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad starts with the woman drinking an Olipop and transforms into a nostalgic memory. # Storyline - 00:00–00:02 A woman opens a can of Olipop Classic Grape from her refrigerator. - 00:02–00:03 She takes a sip of the Olipop. - 00:03–00:07 The woman is transported back to her childhood bedroom with her friends where they are playing a game. - 00:05–00:06 One of her friends dares her to call Greg. - 00:08–00:13 The woman picks up the phone and calls Greg. - 00:11–00:13 Everyone screams. - 00:13–00:15 A can of Olipop is shown with the features of the product. The features are High Fiber and Real Ingredients.

# Ad summary This ad showcases how Olipop root beer has the taste that takes you back. It does this by showing a modern man enjoying a can of root beer Olipop, followed by a flashback to a group of children playing video games in the 80s. The ad then highlights that Olipop has less sugar and real ingredients. # Brand positioning Olipop positions itself as a healthier alternative to traditional soda, offering familiar flavors with the added benefit of real ingredients and less sugar. The brand aims to occupy a space in the consumer's mind as a guilt-free indulgence that doesn't compromise on taste. By evoking nostalgic feelings, Olipop appeals to consumers seeking a comforting and familiar experience, while simultaneously pushing against the norms of sugar-laden sodas. The brand aligns with a lifestyle that values both enjoyment and well-being, positioning itself as a functional and emotional choice. # Product Olipop Classic Root Beer is a modern take on a classic soda flavor. The ad emphasizes that it has the taste that takes you back while highlighting its health benefits of less sugar and real ingredients. While not explicitly stated, the can and overall vibe of the ad suggests that Olipop is for people who are nostalgic, but health-conscious, and who are looking for a refreshing and familiar flavor without the guilt associated with traditional sodas. # Visual style The ad blends a polished commercial aesthetic with nostalgic elements. It has quick cuts between the modern man and the vintage scene, creating a contrast between the present and the past. The production quality is high, with clean lighting and smooth transitions. The pacing is moderate, with cuts timed to the music beats. The overall visual style supports the intended tone of nostalgia and health consciousness. # Hooks Spoken: 00:00–00:02 Root beer Olipop has the taste that takes you back. Visual: 00:00–00:02. A man with glasses and a yellow sweater is sitting on a light colored sofa, drinking from a white can of Olipop root beer. There is a window in the background, with some greenery visible outside. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of wanting to enjoy the taste of root beer without the high sugar content and artificial ingredients found in traditional sodas. It visually and verbally communicates this contrast, highlighting the desire for a nostalgic treat that aligns with a healthier lifestyle. # Value propositions - Enjoy a familiar and beloved soda flavor without the guilt, thanks to real ingredients and less sugar. # Benefits - Taste that takes you back # Features - Real Ingredients - Less Sugar # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad starts with a shot of a man relaxing on a couch as he sips Olipop, suggesting a relatable experience. - Brand 50% – The brand POV is communicated through on-screen text and visuals that show the product and its health benefits. # Storyline - 00:00–00:02 A man sips from a can of Olipop Root Beer while relaxing on a couch. - 00:02–00:03 00:02–00:03. The scene shifts to a flashback, showing a group of kids engrossed in playing video games in a cluttered basement setting, reminiscent of the 80s. The intention is to visually represent the "taste that takes you back", connecting the product to nostalgic memories and positive associations from childhood. - 00:03–00:06 00:03–00:06. A can of Olipop is shown on screen with the overlaid text, "Real Ingredients" and "Less Sugar", informing the viewer about two key selling points.