How OGEE Advertises on Meta

# Ad summary This ad demonstrates how to use makeup sticks to contour, add blush, and highlight the face. # Brand positioning The brand is presented as a provider of makeup sticks that are easy to use and can be applied directly to the face. The brand aims to occupy a space in the consumer's mind as a convenient and efficient solution for makeup application. The brand aligns with a lifestyle that values simplicity and ease of use. The brand positioning is functional, focusing on the simplicity and convenience of the product. # Product The ad features makeup sticks in various shades for contouring, blush, and highlighting. The makeup sticks are packaged in white tubes with gold accents. The product is for anyone who wants to easily apply makeup directly to their face. The makeup sticks are applied directly to the face and then blended in with a brush. The ad shows the use of contour, blush, and highlight sticks. The ad addresses the purchase barrier of complicated makeup application by showing how easy the sticks are to use. # Visual style The ad has a polished, commercial aesthetic. The editing style is quick cuts. The production quality is high-end. The pacing is consistent. The audio-visual sync is timed to the music beats. # Hooks Visual: 00:00–00:01: Close-up shot of a fair-skinned woman with dark brown hair pulled back in a high ponytail. She is holding a white makeup stick with gold accents in her hands. She is removing the cap from the makeup stick. The background is a plain white wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that complicated makeup application is a frustration. The woman demonstrates how easy the makeup sticks are to use. # Value propositions - Easy to use makeup sticks for contouring, blush, and highlighting - Convenient application directly to the face # Benefits - Easy to use - Convenient - Efficient # Features - Makeup sticks - Easy to use - Can be applied directly to the face # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:11 The woman removes the cap from a contour stick and applies it to her cheekbones, forehead, nose, and under her eyes. This is intended to show the ease of application of the product. - 00:11–00:15 The woman removes the cap from a blush stick and applies it to her cheeks. This is intended to show the ease of application of the product. - 00:15–00:27 The woman blends the contour and blush with a brush. This is intended to show how the product blends into the skin. - 00:27–00:37 The woman removes the cap from a highlight stick and applies it to her nose, cheeks, and under her eyes. This is intended to show the ease of application of the product. - 00:37–00:38 The woman smiles at the camera, showing the finished look. This is intended to show the positive result of using the product.

# Ad summary This ad showcases Ogee's sculpting skincare products, emphasizing their organic and skin-nourishing qualities. It features a discount offer when purchasing the products as a set. # Brand positioning OGEE is presented as a brand focused on certified organic and skin-nourishing skincare. The brand positions itself in the market as a provider of products that enhance the skin's natural glow while being environmentally conscious. The emphasis on organic ingredients and skin nourishment suggests a focus on health and wellness, appealing to consumers who prioritize natural and ethical beauty solutions. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, effective skincare that aligns with a healthy lifestyle. # Product The ad features OGEE's sculpting skincare products, presented in stick form with a white container and gold accents. These products are designed to enhance the skin's natural glow and provide a sculpted look. The products are certified organic and skin-nourishing, emphasizing their health benefits. The ad addresses the purchase barrier by offering a 20% discount when the products are purchased as a set, encouraging customers to try multiple products at once. The products are presented as a set, implying that they work together to achieve the desired sculpting effect. # Visual style The ad has a clean and minimalist visual style, with a bright white background and simple product arrangement. The focus is on the products themselves, with minimal distractions. The use of gold accents adds a touch of luxury and sophistication. The overall aesthetic is modern and appealing to a health-conscious audience. # Hooks Headline: Skincare that Sculpts # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 20% OFF when you purchase as a set # Benefits - Glow guaranteed # Features - Certified organic - Skin-nourishing # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the product's features, benefits, and value proposition. # Storyline - The ad opens with the headline "Skincare that Sculpts," immediately conveying the product's primary benefit. The brand is telling the audience that its products are designed to enhance the skin's natural contours and provide a sculpted look. - The ad then highlights the product's key features: "Certified organic. Skin-nourishing. Glow guaranteed." The brand is emphasizing the health and wellness aspects of its products, assuring customers of their quality and effectiveness. - A discount offer is presented: "20% off when you purchase as a set." The brand is incentivizing customers to purchase multiple products, making the offer more appealing. - The ad showcases the products themselves, arranged artfully with a makeup brush. The brand is visually demonstrating the products' aesthetic appeal and how they can be used to achieve the desired look.

# Ad summary This ad showcases the OOEE Trio, which includes bronzer, blush, and highlighter sticks for quick and easy everyday makeup. # Brand positioning OOEE is presented as a brand providing skin-loving and organic makeup. The brand aims to occupy a space in the consumer's mind as a provider of simple and everyday makeup, that is quick and easy to apply. The brand is positioning itself as a functional and accessible makeup option that fits into a daily routine and promotes natural beauty. # Product The OOEE Trio is a set of makeup sticks designed for a quick and easy everyday makeup routine. Each stick has a different product: bronzer, blush, and highlighter. The products come in small tubes that appear to twist up and are applied directly to the face. The product is presented as skin-loving, organic, quick, and easy to apply for everyday makeup. The makeup sticks are for anyone looking for a simple, on-the-go makeup solution. The ad addresses the purchase barrier of complicated makeup routines by presenting a simplified, streamlined trio of products. # Visual style The ad has a polished commercial feel, with the creator in a controlled and well-lit environment. The editing includes quick cuts and static shots, and product actions are timed to the music beats. The color grading is natural. The setting is a neutral tone. The pacing is consistent throughout the ad. # Hooks Spoken: 00:02–00:03 Wake up in the morning Text overlay: 00:00–00:11 The ONLY Trio you need / 00:00–00:11 skin-loving, organic, quick, easy, / 00:00–00:11 everyday makeup Visual: 00:00–00:01 A fair-skinned woman with auburn hair and a white padded headband is centered and close to the camera. She wears subtle eye makeup and neutral lip color, and is dressed in a white robe with black detailing. She is holding three OOEE makeup sticks close to the camera. The background is a plain grey wall. / 00:01–00:02 The woman applies a darker colored makeup stick to her cheekbones. The background is a plain grey wall. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the time it takes to do everyday makeup. # Value propositions - The Trio is all you need for your everyday makeup routine. It is skin-loving, organic, quick, and easy! # Benefits - easy makeup routine # Features - skin-loving - organic - quick - easy - everyday makeup # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing a makeup application tutorial. # Storyline - 00:00–00:02 00:00–00:02 The video begins with an energetic song, and a woman is seen holding three makeup sticks. The message is to emphasize the product and the brand as a lively, trendy cosmetic product. The perspective is from the brand. - 00:02–00:11 00:02–00:11 The woman applies bronzer to her face. This is intended to show how the product is applied. The perspective is from the brand. - 00:11–00:17 00:11–00:17 The woman applies blush to her cheeks. This is intended to show how the product is applied. The perspective is from the brand. - 00:17–00:20 00:17–00:20 The woman applies blush to her lips. This is intended to show how the product is applied. The perspective is from the brand. - 00:20–00:31 00:20–00:31 The woman applies bronzer and blush to her face using a brush. This shows the blending of the makeup. The perspective is from the brand. - 00:31–00:36 00:31–00:36 The woman applies highlighter to her face. This is intended to show how the product is applied. The perspective is from the brand. - 00:36–00:44 00:36–00:44 The woman blends out the highlighter, blush, and bronzer on her face using a makeup brush. This demonstrates the final step in her routine. The perspective is from the brand. - 00:44–00:52 00:44–00:52 The woman poses to show off her makeup and hair. This is to demonstrate the final look achieved with the product. The perspective is from the brand.

# Ad summary A creator shares her love for OGEE's Contour Collection, highlighting its organic ingredients, ease of use, and the 20% discount when purchasing the set of three. # Brand positioning OGEE is presented as a luxury organic brand that prioritizes skincare benefits in its makeup products. The brand aligns with a lifestyle that values natural ingredients and effortless beauty routines. OGEE pushes against the norm of pore-clogging makeup by offering a super hydrating, skin-softening alternative. The brand positioning is both functional, emphasizing the organic ingredients and skincare benefits, and emotional, promoting a feeling of confidence and ease in one's beauty routine. # Product OGEE's Contour Collection is a set of three makeup sticks designed for contouring, highlighting, and adding blush. The products are made with organic jojoba oil, making them hydrating and good for the skin. The collection is designed for everyday use and is easy to blend, going on like butter. The products do not clog pores and make the skin softer. When purchased as a set, customers receive a 20% discount. # Visual style The ad has a UGC feel, with natural lighting and a selfie-style camera. The editing style includes quick cuts to showcase the product application and blending process. The production quality is polished, giving it a professional yet relatable vibe. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: 00:02–00:07: I finally switched to organic makeup and I'm obsessed with OGEE'S Contour Collection. Text overlay: I finally switched to organic makeup / I'm obsessed with OGEE'S Contour Collection Visual: 00:02–00:07: A woman with light skin, brown hair, and gold hoop earrings is in a car. She is applying makeup with a brush. She smiles slightly as she blends the makeup on her face. The camera is selfie-style, and the lighting is natural. # Funnel stage Consideration # Pain points The ad addresses the pain point of makeup clogging pores and not being good for the skin. The creator states, "This makeup does not clog my pores. It's super hydrating, it makes my skin softer." # Value propositions - Organic Jojoba Oil: Good for your skin - Makeup + skincare in one step - 20% off when you buy the three together # Benefits - Good for your skin - Makeup + skincare in one step - Won't clog pores - Super hydrating - Makes skin softer - They blend so easy - Go-to everyday makeup # Features - Organic Jojoba Oil - Contour Collection comes with a bronzer, a blush, and a highlight # Call to action Go get them before they sell out # Social proof - "I finally switched to organic makeup and I'm obsessed with OGEE'S Contour Collection." – Female 1 (Creator) - "These have become my go-to makeup for everyday" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 The ad opens with a shot of the OGEE Contour Collection set, including the bronzer, blush, highlight, and brush, in response to a comment requesting a makeup tutorial. - 00:02–00:07 00:02–00:07: The creator begins by stating that she has switched to organic makeup and is obsessed with OGEE's Contour Collection. This is conveyed from the creator's perspective, with a casual and enthusiastic tone. - 00:07–00:13 00:07–00:13: She highlights that the makeup is made with organic jojoba oil, making it good for the skin, and describes it as makeup and skincare in one step. This is conveyed from the creator's perspective, with a focus on the product's benefits. - 00:14–00:22 00:14–00:22: The creator emphasizes that the makeup does not clog pores, is super hydrating, and makes the skin softer. She then mentions that the Contour Collection comes with a bronzer, blush, and highlight. This is conveyed from the creator's perspective, with a focus on the product's features and benefits. - 00:22–00:30 00:22–00:30: She demonstrates how she warms up the products on her skin, noting that they go on like butter and blend easily. This is conveyed from the creator's perspective, with a focus on the product's ease of use. - 00:30–00:39 00:30–00:39: The creator states that the products have become her go-to everyday makeup and mentions that customers get 20% off when they buy the three together. She urges viewers to get them before they sell out. This is conveyed from the creator's perspective, with a sense of urgency and a call to action.

# Ad summary A woman demonstrates how to apply Ogee makeup, highlighting the ease of use and natural look. # Brand positioning Ogee is presented as a luxury organic makeup brand that offers foolproof products for those who are not super versed in makeup and contour. The brand emphasizes sleek packaging, high-quality ingredients, and ease of use, making it suitable for aging skin. The brand aligns with values of simplicity, natural beauty, and confidence, pushing against the norm of complicated makeup routines and products that settle into wrinkles. The brand positioning is both functional (easy to use, organic ingredients) and emotional (confidence, natural beauty). # Product The Ogee Crystal Contour Collection is a set of organic makeup products designed for easy and foolproof application. The collection includes a Perfecting Tinted Serum, which is lightweight and evens out skin tone without settling into wrinkles. The Copper Face Sculpt is used for contouring, adding depth and dimension to the face. The Rose Quartz Sculpt is a blush that is super buildable, allowing for customizable color intensity. The Opal highlighter is described as a favorite for adding a pretty glow. The products are designed for aging skin and are packaged in magnetic containers to prevent them from floating around in a makeup bag. The ad emphasizes that the products are easy to use, even for those not skilled in makeup application, and provide a natural, youthful look. # Visual style The ad has a natural and polished aesthetic, with soft lighting and a clean background. The editing style is smooth, with static shots and minimal transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with product actions timed to voiceover lines. # Hooks Spoken: 00:01–00:05: Alright, if you need easy, foolproof, organic makeup, I got you. Visual: 00:00–00:01: A medium shot of a woman with long blonde hair and a white button-down shirt. She is centered in the frame and looking directly at the camera. The background is a plain white wall. / 00:01–00:05: The same shot as before, but the woman is now talking and gesturing with her hands. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of makeup settling into fine lines and wrinkles, making the wearer look older. The woman states, "I didn't realize I was that wrinkly. Maybe that's why I don't like wearing makeup." # Value propositions - Easy, foolproof, organic makeup for those who are not super versed in makeup and contour - Great for aging skin - Magnetic packaging prevents products from floating around in your makeup bag - Buildable formula allows for customizable color intensity - Doesn't settle into fine lines, making you look younger # Benefits - Evens out skin tone - Adds sheen and glow - Reduces redness - Doesn't settle into fine lines - Adds depth and dimension - Carves out cheekbones - Creates a put-together look # Features - Easy to use - Foolproof - Organic makeup - Lightweight - Magnetic packaging - Buildable # Call to action None used. # Social proof - "I have been using Ogee for two plus years" – Female 1 (Customer) - "I use it on my skin, I've used it on my mom's" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating the product. # Storyline - 00:01–00:05 00:01–00:05: A woman introduces the video by stating that if you need easy, foolproof, organic makeup, she's got you. This is intended to grab the viewer's attention by addressing a common need for simple and natural makeup solutions. The perspective is from the woman, who is presented as a relatable user. - 00:05–00:15 00:05–00:15: The woman holds up a white box with gold lettering that says "OGEE Luxury Organics" and states that she has been using Ogee for two plus years and that the Crystal Contour Collection is the main base of her makeup collection. This is intended to establish her credibility as a long-time user and highlight the product's importance in her routine. The perspective is from the woman, who is presented as a relatable user. - 00:15–00:27 00:15–00:27: The woman states that she loves the product and uses it for a lot of things, and that it is sleek, she loves the packaging and ingredients, and that it is foolproof for someone who is not super versed in makeup and contour. This is intended to highlight the product's benefits and ease of use. The perspective is from the woman, who is presented as a relatable user. - 00:27–00:33 00:27–00:33: The woman states that the product is great for aging skin and that she has used it on her skin and her mom's skin, and that it is beautiful. This is intended to highlight the product's suitability for aging skin and its versatility. The perspective is from the woman, who is presented as a relatable user. - 00:33–00:48 00:33–00:48: The woman holds up the Perfecting Tinted Serum and states that it is really lightweight. She pumps some onto her hand to show the texture and states that she loves their brushes. She states that she never used to invest in brushes, but that these brushes are amazing. This is intended to highlight the product's texture and the quality of the brushes. The perspective is from the woman, who is presented as a relatable user. - 00:48–01:06 00:48–01:06: The woman applies the Perfecting Tinted Serum to her face with a brush, stating that she starts where she is red and blends out from there. She states that it has a really lightweight feel and does not feel like anything on the skin. This is intended to demonstrate the product's application and highlight its lightweight feel. The perspective is from the woman, who is presented as a relatable user. - 01:06–01:15 01:06–01:15: The woman states that the serum is adding some sheen and glow and that there is a lot less redness than there was. This is intended to highlight the product's benefits and its ability to reduce redness. The perspective is from the woman, who is presented as a relatable user. - 01:15–01:27 01:15–01:27: The woman states that her favorite thing about these products is that they are magnetic, so they don't float around in your makeup bag. This is intended to highlight the product's packaging and its convenience. The perspective is from the woman, who is presented as a relatable user. - 01:27–01:44 01:27–01:44: The woman applies the Copper Face Sculpt to her face, stating that she uses it for contouring. She applies it to her cheekbones, forehead, and nose. This is intended to demonstrate the product's application and highlight its ability to contour the face. The perspective is from the woman, who is presented as a relatable user. - 01:44–02:08 01:44–02:08: The woman blends the Copper Face Sculpt with a brush, stating that she can do this so fast and that you don't have to be perfect or precise. She states that it blends so beautifully and adds a little bit more depth and dimension to your face, carving out those cheekbones. This is intended to highlight the product's ease of use and its ability to contour the face. The perspective is from the woman, who is presented as a relatable user. - 02:08–02:36 02:08–02:36: The woman applies the Rose Quartz Sculpt to her face, stating that she loves this color. She applies it to her cheeks and eyelids. She states that it is super buildable, so if you feel like you get too much, you can just buff it out. This is intended to highlight the product's color and its buildability. The perspective is from the woman, who is presented as a relatable user. - 02:36–02:42 02:36–02:42: The woman states that it is easy, she loves it, and that it is helpful but like put together. This is intended to highlight the product's ease of use and its ability to create a put-together look. The perspective is from the woman, who is presented as a relatable user. - 02:42–03:03 02:42–03:03: The woman applies the Opal highlighter to her face, stating that this shade is so pretty and that it is everyone's favorite highlighter color. She applies it to her nose, forehead, and cheekbones. She blends it in with her fingers. This is intended to highlight the product's color and its ability to highlight the face. The perspective is from the woman, who is presented as a relatable user. - 03:03–03:32 03:03–03:32: The woman states that she sometimes goes back in with a little bit more blush at the end. She states that it is not getting into fine lines and that she can't tell you how many times she has tried other products and it just sits and she is like, wait, I didn't realize I was that wrinkly, and maybe that's why I don't like wearing makeup. This is intended to highlight the product's ability to not settle into fine lines and its ability to make you look younger. The perspective is from the woman, who is presented as a relatable user. - 03:32–03:41 03:32–03:41: The woman states that this is so beautiful. She puts her hair up and states that we are ready and we are youthful. This is intended to highlight the product's ability to make you look younger and more put together. The perspective is from the woman, who is presented as a relatable user. - 03:41–03:44 03:41–03:44: The woman blends the makeup with a brush. This is intended to demonstrate the product's blendability. The perspective is from the woman, who is presented as a relatable user.

# Ad summary A woman in her car shares her love for the OG contour collection. She applies the makeup to her face and shares that it is made with organic jojoba oil, so it is good for your skin. She also shares that when you buy the three together, you get 20% off. # Brand positioning OG makeup is presented as an organic makeup brand that is good for your skin. The brand aligns with a lifestyle that values natural ingredients and skincare benefits in makeup. It positions itself as a brand that combines makeup and skincare in one step, offering a hydrating and non-pore-clogging formula. # Product The OG contour collection is a set of makeup sticks that includes a bronzer, blush, and highlight. The products are made with organic jojoba oil, which is good for the skin. The makeup is hydrating, does not clog pores, and makes the skin softer. The products are applied directly to the skin and blended in. The collection is presented as an everyday makeup solution that melts like butter and blends flawlessly. # Visual style The ad has a UGC feel with a natural lighting and a handheld camera. The editing style includes quick cuts and smooth transitions. The production quality is polished, supporting the intended tone and audience. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02 Okay, I am done gatekeeping this makeup. Text overlay: 00:00–00:02 Makeup tutorial pls! (Comment) Visual: 00:00–00:02 A woman with long, wavy brown hair, wearing gold hoop earrings and multiple gold rings, is in the driver's seat of a car. She is holding a white makeup stick with gold accents and applying it under her eye. A text overlay shows a comment from Demi Lopez that says, "Makeup tutorial pls!" # Funnel stage Consideration # Pain points The ad addresses the pain point of using makeup that can clog pores and harm the skin. The speaker mentions that she switched to organic makeup because it is better for her skin. # Value propositions - Makeup and skincare in one step - Organic jojoba oil is good for your skin - Does not clog pores, super hydrating, makes skin softer # Benefits - Good for your skin - Makeup and skincare in one step - Does not clog my pores - Super hydrating - Makes my skin softer - Blends flawlessly # Features - Organic jojoba oil - Contour collection comes with a bronzer, a blush, and a highlight # Call to action Go grab one while you still can. # Social proof - "Makeup tutorial pls!" – Demi Lopez (Comment) - "These have become my go-to makeup for everyday" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her experience and love for the product. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a comment overlay asking for a makeup tutorial. The creator responds by saying she is done gatekeeping this makeup, setting the stage for a product reveal. - 00:02–00:05 00:02–00:05 The creator shares that she finally switched to organic makeup and is obsessed with OG's contour collection, introducing the product and her enthusiasm for it. - 00:05–00:13 00:05–00:13 She highlights that the makeup is made with organic jojoba oil, making it good for the skin, and positions it as makeup and skincare in one step, emphasizing the product's benefits. - 00:13–00:19 00:13–00:19 The creator applies the makeup, noting that it does not clog pores, is super hydrating, and makes her skin softer, demonstrating the product's effects. - 00:19–00:22 00:19–00:22 She shows the contour collection, which includes a bronzer, blush, and highlight, detailing the product range. - 00:22–00:30 00:22–00:30 The creator applies the blush, noting that it melts like butter and blends flawlessly, showcasing the product's ease of use and finish. - 00:30–00:39 00:30–00:39 She shares that these have become her go-to makeup for everyday and that when you buy the three together, you get 20% off, creating a sense of urgency and offering a deal.

# Ad summary This ad showcases the OGEE skincare stick product line in the bronze, highlight, and blush product offerings. The ad features the tagline "New year, new routine. And this is the easiest one yet." # Brand positioning OGEE is presented as a brand focused on providing an effortless and luxurious approach to beauty and skincare. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, simplified routines that enhance natural beauty. OGEE aligns with values of ease, elegance, and natural enhancement, promoting a lifestyle of simple luxury. The brand seems to push against the complicated, multi-step routines often associated with traditional beauty brands. Positioning is both functional, offering simplicity and ease of use, and emotional, promoting confidence and effortless beauty. # Product OGEE offers a range of stick-format skincare products, including a bronzer, highlighter, and blush. The products come in sleek, white cylindrical packaging with gold accents and feature the brand's name vertically printed on the side. The bronzer is designed to add warmth and definition to the skin. The highlighter adds luminosity to the high points of the face. The blush adds a touch of color to the cheeks. These products are designed for anyone seeking a simplified makeup routine that delivers a naturally enhanced look. The language in the ad emphasizes ease of use, addressing the purchase barrier of complicated or time-consuming beauty routines. The products are designed for daily use to create a simple beauty routine. # Visual style The ad has a polished, studio-shot production quality with a focus on highlighting the product's luxurious aesthetic. The visual motif includes clean product shots against a sparkly backdrop. The image treatment includes bright, even lighting. The typography integration is clean and legible. The ad aims for a high-design feel that is still scannable in-feed. # Hooks Headline: New year, new routine. And this is the easiest one yet. # Funnel stage Middle of funnel (Consideration) # Pain points The ad suggests that complicated beauty routines can be frustrating. The line, "New year, new routine. And this is the easiest one yet." implies that other routines are more complex and time-consuming, addressing the desire for a simpler, more efficient approach to makeup. # Value propositions - Simplified routine - Ease of use # Benefits - easiest routine # Features - Skincare sticks # Call to action None used. # Social proof - None used. # Point of view - Brand: Appears throughout the image in the form of product displays and taglines, presenting a message about the ease of a new beauty routine. - Brand: The statement "New year, new routine. And this is the easiest one yet." conveys the brand's point of view and the convenience and simplification it promises for its products. # Storyline - The brand introduces the OGEE product line, showcasing the bronzer, highlighter, and blush sticks as part of a new year, new routine theme. The intention is to present the products as a solution for those looking to simplify their beauty regimen as the new year begins. The audience experiences this introduction from the brand's perspective. - The brand emphasizes that this routine is the "easiest one yet," reinforcing the concept of effortless beauty. The intent is to draw the consumer in by highlighting how simple it is to use the OGEE product line. This moment is presented from the brand's perspective, promising convenience and ease of use.

# Ad summary This ad features a woman applying Ogee makeup products. She highlights that the products are nontoxic and made of skincare, so they nourish the skin. She also mentions that the makeup feels like she has no makeup on and that the makeup look took her two minutes. # Brand positioning Ogee is presented as a luxury organic skincare and cosmetics brand. The brand positions itself as a provider of nontoxic makeup that is actually nourishing for the skin. The brand aligns with a lifestyle that values healthy, glowing skin and a natural look. Ogee pushes against the norm of makeup that can clog pores and cause breakouts, instead offering products that feel weightless and improve skin health. The brand positioning is both functional, focusing on the skincare benefits, and emotional, emphasizing the feeling of confidence and natural beauty. # Product The ad features Ogee's contour collection sticks, which are makeup products designed to enhance the skin's natural features. The products are described as nontoxic and made of skincare ingredients, ensuring they nourish the skin rather than causing breakouts or clogging pores. The contour collection is for anyone who wants a natural, healthy, and glowing look. The products glide onto the skin like butter and blend seamlessly, creating a natural finish. The ad addresses the purchase barriers of makeup feeling heavy or causing skin problems by highlighting the weightless feel and skincare benefits of Ogee products. The ad emphasizes that the products make the skin look better while also being good for it. # Visual style The ad has a natural and authentic aesthetic, resembling user-generated content. The editing style includes quick cuts and selfie-style camera work, which creates a sense of immediacy and relatability. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and accessibility. The pacing is consistent, with cuts timed to the speaker's words. # Hooks Spoken: I don't know why more people aren't talking about nontoxic makeup because it truly makes such a difference in your skin. Text overlay: Nontoxic makeup that won't break you out (for real) Visual: 00:00–00:07 A close-up shot of a woman's face as she applies makeup with a white stick applicator. She has fair skin, light brown hair, and is wearing a white headband. She is wearing a blue shirt. The background is a blurred shot of a shelf with various products and framed photos. The camera is selfie-style, held by the woman, and slightly shaky. The lighting is soft and natural. Text overlay: "Nontoxic makeup that won't break you out (for real)" # Funnel stage Consideration # Pain points The ad addresses the pain point of makeup causing breakouts and clogging pores. The woman states that the Ogee makeup never clogs her pores and never breaks her out. # Value propositions - Nontoxic makeup that makes a difference in your skin - Makeup that is made of skincare, so it's actually nourishing your skin - Makeup that feels like you have no makeup on # Benefits - Never clogs my pores - Never breaks me out - Keeps my skin hydrated - Keeps my skin glowy - Keeps my skin healthy - Keeps my skin beautiful - Feels like I have no makeup on - Nourishing your skin # Features - Nontoxic makeup - Made of skincare # Call to action None used. # Social proof - "One brand that I really trust and I've been using it for years is Ogee" – Female 1 (Customer) - "I've been using their contour collection sticks almost every single day for the past three years" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her experience with the product. # Storyline - 00:00–00:07 The video opens with a woman applying makeup to her face. - 00:00–00:07 She states that she doesn't know why more people aren't talking about nontoxic makeup because it makes such a difference in your skin. This is intended to grab the viewer's attention by highlighting the importance of nontoxic makeup for skin health. - 00:07–00:11 She introduces Ogee as a brand she trusts and has been using for years. This is intended to build trust and credibility by showcasing her long-term use and satisfaction with the brand. - 00:11–00:18 She applies the makeup to her face and blends it in with a brush. - 00:11–00:18 She lists the benefits of the makeup, stating that it never clogs her pores, never breaks her out, and keeps her skin hydrated, glowy, healthy, and beautiful. This is intended to highlight the positive effects of using Ogee makeup on the skin. - 00:18–00:23 She shows the Ogee contour collection sticks and states that she has been using them almost every single day for the past three years. This is intended to further build trust and credibility by showcasing her consistent use of the product. - 00:23–00:30 She applies the makeup to her face and blends it in with a brush. - 00:23–00:30 She describes the texture and finish of the makeup, stating that it glides onto the skin like butter and blends in so seamlessly, looking just like your skin but better. This is intended to highlight the ease of application and natural look of the makeup. - 00:32–00:39 She states that the best part for her is that it really feels like she has no makeup on and that it's made of skincare, so it's actually nourishing your skin. This is intended to emphasize the weightless feel and skincare benefits of the makeup. - 00:39–00:41 She applies lip gloss to her lips. - 00:41–00:44 She states that she is about to go meet her friends now and that this makeup look took her two minutes. This is intended to showcase the quick and easy application of the makeup. - 00:44–00:49 She flips her hair and smiles at the camera.

# Ad summary A woman advertises the OG Cosmetics trio stick set, which includes a blush, bronzer, and highlighter. She mentions they are clean, organic, made in the US, and ship quickly. # Brand positioning OG Cosmetics is positioned as a brand that offers clean, organic beauty products that are made and shipped from the USA. The brand seems to align with values of simplicity and natural beauty by offering multi-use products like the face trio sticks and emphasizing their clean ingredients. # Product The featured product is the OG Cosmetics trio set of contour sticks, which includes a bronzer, blush, and highlighter. These face sticks contain clean beauty organic ingredients, are made in the USA, and ship from the USA. The sticks are being advertised at a deep discount; the influencer states the price is unusually low. The product's ingredients are all-organic and natural. # Visual style The visual style has a UGC feel. The video takes place in the creator's house, and is filmed via selfie mode on a phone. The editing style is simple, and the shot is mostly static. # Hooks Spoken: Female 1: So this never happens, the OG Cosmetics trio, the one where you get the bronzer, blush, and highlight is on sale today for like a super deep discount. Text overlay: The ONLY 3 Sticks You need for Contour are On SALE / They were super quiet about this one Visual: 00:00–00:05: The camera is positioned selfie-style, capturing a woman with fair skin, green eyes, and a pink sweatshirt. Her hair is up in a bun. She is holding three OG Cosmetics trio sticks with the product showing. The background is blurry, but a white shelving unit with items can be seen. Overlay text reads, "The ONLY 3 Sticks You need for Contour are On SALE." / 00:05–00:07: Close-up of her face as she speaks. # Funnel stage Bottom of funnel (Conversion): Strong offer, CTA, urgency, or direct product push designed to drive purchase now # Pain points None used. # Value propositions - Mega discount - Organic and natural - Made and shipped in the USA. # Benefits - Super deep discount - Super clean - American made and fast shipping # Features - Bronzer - Blush - Highlighter - All organic, fully natural ingredients - Clean beauty organic ingredients - Made in the US - Ships from the US # Call to action I'm gonna drop them right here and you can just grab them whenever you have time. # Social proof - “I bought them the last time they were on sale and that was over a year ago.” – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a creator sharing an organic review of the OG Cosmetics trio stick set. # Storyline - 00:00–00:07 The influencer begins by stating that OG Cosmetics is offering their trio stick set for a super deep discount. - 00:07–00:15 She assures viewers that the sticks are all organic, all-natural, clean beauty ingredients. - 00:15–00:22 She describes their products as being made in the US, shipping from the US, clean, and fast shipping. - 00:22–00:32 The influencer tells viewers that she is dropping the link below so they can grab it now.

# Ad summary This ad features a young woman with blonde hair demonstrating Ogee makeup products in her bathroom. She applies the complexion stick, contour, blush, and highlighter, commenting on how well they blend and how natural they look. She encourages viewers to check out Ogee and use her code. # Brand positioning Ogee is presented as a brand that offers high-quality makeup products designed to enhance natural beauty. The brand aligns with a lifestyle of simplicity and ease, as demonstrated by the stick format of the products and their blendability. Ogee seems to push against the trend of heavy, overly made-up looks, instead promoting a natural, effortless aesthetic. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, focusing on enhancing the user's natural beauty and confidence. The products are designed to work together to create a cohesive, natural-looking makeup routine. # Product The ad features a range of Ogee makeup products in stick format, including a complexion stick, contour, blush, and highlighter. The complexion stick is used to create a base, blending easily for a natural finish. The contour, in the shade Copper, provides a natural-looking definition. The blush, in Rose Quartz, adds a pretty, natural flush to the cheeks. The highlighter, in Opal, gives the skin a radiant glow, making it look like the user's natural skin. The products are designed for easy application and blendability, catering to those who want a simple and effective makeup routine. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style is smooth with static shots and minimal transitions. The production quality is high, giving it a professional yet relatable vibe. The pacing is consistent, with a moderate tempo that allows viewers to follow the makeup application process easily. The audio-visual sync is well-maintained, with voiceover lines aligning with product actions. # Hooks Spoken: Okay, let's try all of these products from Ogee. [excited] Visual: 00:00–00:03 The shot is a close-up of a young woman in a bathroom. She has blonde hair, fair skin, and blue eyes. She is wearing a white tank top and gold hoop earrings. She is holding a stack of Ogee makeup products in white packaging. The background is a beige tiled wall. The camera is stationary and selfie-style. The lighting is natural and bright. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting a natural makeup look that is easy to achieve. The creator demonstrates how the Ogee products blend easily and create a radiant, skin-like finish, suggesting that these products solve the problem of complicated or heavy makeup routines. # Value propositions - Easy-to-blend makeup sticks: This format offers convenience and simplicity for a quick makeup routine. - Natural-looking shades: The Copper contour, Rose Quartz blush, and Opal highlighter provide a subtle, radiant finish that enhances natural beauty. # Benefits - Easy to blend - Natural looking # Features - Complexion stick - Contour in Copper - Blush in Rose Quartz - Highlighter in Opal # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer/creator trying out and reviewing the products. # Storyline - 00:00–00:03 The creator introduces the Ogee products she will be trying. The message is to set up the product demonstration and express excitement. The perspective is from the creator, who is enthusiastic about trying the products. The tone is upbeat and anticipatory. - 00:03–00:07 00:03–00:07 The creator states she will start with the complexion stick to create her base. The message is to begin the makeup application process. The perspective is from the creator, who is explaining her routine. The tone is informative and casual. - 00:07–00:12 00:07–00:12 The creator applies the complexion stick and blends it with a brush, commenting on how nicely it blends. The message is to demonstrate the product's ease of use and quality. The perspective is from the creator, who is impressed with the product. The tone is positive and impressed. - 00:12–00:15 00:12–00:15 The creator introduces the contour stick in the shade Copper. The message is to move on to the next step in the makeup routine. The perspective is from the creator, who is providing information about the product. The tone is informative and casual. - 00:15–00:20 00:15–00:20 The creator applies and blends the contour, expressing her love for the shade and its natural look. The message is to highlight the product's effectiveness and natural appearance. The perspective is from the creator, who is pleased with the results. The tone is enthusiastic and positive. - 00:20–00:23 00:20–00:23 The creator introduces the blush in Rose Quartz. The message is to continue the makeup application process. The perspective is from the creator, who is excited about the product. The tone is enthusiastic and anticipatory. - 00:23–00:26 00:23–00:26 The creator applies and blends the blush, commenting on its prettiness. The message is to showcase the product's aesthetic appeal. The perspective is from the creator, who is delighted with the product. The tone is enthusiastic and positive. - 00:26–00:34 00:26–00:34 The creator introduces the highlighter in Opal, applies it, and expresses her desire to put it everywhere, noting how it looks like her skin. The message is to emphasize the product's radiant and natural finish. The perspective is from the creator, who is highly impressed with the product. The tone is enthusiastic and positive. - 00:34–00:41 00:34–00:41 The creator encourages viewers to check out Ogee and thanks the brand for the products. The message is to drive traffic to Ogee and express gratitude. The perspective is from the creator, who is endorsing the brand. The tone is appreciative and promotional.

# Ad summary This ad features OGEE’s best-selling kit of the year. The ad features the products in the kit displayed on a marble surface. # Brand positioning OGEE is presented as a prestige beauty brand, implied through the use of high-quality product photography and elegant packaging. OGEE is positioned as a brand that emphasizes simple luxury and effective beauty solutions, as illustrated by the layout of the product kit. # Product The ad features OGEE’s best-selling kit, which is implied to be a set of makeup products. The ad presents the kit as a comprehensive beauty solution, making it worth buying for its perceived value and convenience. The kit includes multiple contour sticks, each featuring different shades. These shades come in tubes with gold accents. # Visual style The ad has a highly polished, studio-shot production quality, giving it a luxurious feel. The visual motif is clean and minimalist, highlighting the product against the marble background. The image treatment includes soft lighting and subtle color grading to enhance the elegance of the products. This creates a visually appealing and professional look that aims to capture attention in a platform feed. # Hooks Headline: BEST SELLING KIT OF THE YEAR # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Benefits - Free Shipping - Free Returns # Call to action None used. # Social proof - The headline 'BEST SELLING KIT OF THE YEAR' serves as social proof, suggesting that many others have already purchased and loved this product, making it a trustworthy choice. # Point of view - Brand: Throughout the image, the brand is showcasing their product, emphasizing its quality and value through strategic placement and promotional text. # Storyline - The ad opens with a showcase of the OGEE’s product kit, presenting an elegant view of the products. This is from the brand’s perspective to catch the viewer’s attention with a high-quality visual of the products they're offering. - The ad transitions to showing individual tubes outside the product box, highlighting the product's features and benefits. This is from the brand’s perspective to emphasize the quality and value of the product being advertised. - The ad concludes with a text overlay promoting the product as the “best selling kit of the year,” with free shipping and free returns. This is from the brand's perspective, solidifying the product's desirability and appealing to the viewer by removing the risk of purchase.

# Ad summary This ad features a creator demonstrating the Ogee Crystal Contour Collection. She applies the Sculpted Face Stick in Copper, the Sculpted Face Stick in Rose Quartz, and the Sculpted Face Stick Highlighter in Opal to her face, blending each one in. She also applies the Rose Quartz to her lips. # Brand positioning Ogee is presented as a luxury beauty brand offering high-quality, organic skincare and makeup products. The brand emphasizes natural ingredients and a focus on enhancing the skin's natural radiance. The ad highlights the brand's commitment to creating products that are both effective and gentle on the skin, positioning Ogee as a premium choice for consumers seeking a healthy, glowing complexion. The brand aims to occupy a space in the consumer's mind as a provider of sophisticated, eco-conscious beauty solutions. # Product The Ogee Crystal Contour Collection features three Sculpted Face Sticks: Copper, Rose Quartz, and Opal. The Sculpted Face Stick in Copper is described as a bronze color with great color payoff and a super smooth application. The Sculpted Face Stick in Rose Quartz is a pinkish rose color that the creator believes would look amazing on anyone's skin tone. The Sculpted Face Stick Highlighter in Opal is a smooth highlighter that doesn't have shimmer but provides a glow. The products are designed to be applied directly to the face and blended in for a contoured and highlighted look. The ad emphasizes the smooth application and the natural glow provided by the products. # Visual style The ad has a bright, natural aesthetic with a UGC feel. The editing style is simple with quick cuts to showcase the product application. The production quality is clean but not overly polished, giving it an authentic vibe. The pacing is moderate, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:02 together with the Ogee Crystal Contour Collection. Text overlay: @toned_byt (TikTok handle) Visual: 00:00–00:02 The shot is a close-up of an open white box with three Ogee Sculpted Face Sticks inside. The sticks are white with silver lettering. The background is a neutral surface. The camera is stationary and slightly shaky, giving it a casual feel. # Funnel stage Consideration # Pain points None used. # Value propositions - The Sculpted Face Stick in Copper provides a bronze color with great color payoff and a super smooth application. - The Sculpted Face Stick in Rose Quartz is a pinkish rose color that would look amazing on anyone's skin tone. - The Sculpted Face Stick Highlighter in Opal is a smooth highlighter that doesn't have shimmer but provides a glow. # Benefits - Gives face the perfect amount of glow # Features - Sculpted Face Stick in Copper: very bronze with a great color payoff and super smooth - Sculpted Face Stick in Rose Quartz: beautiful, lovely pinkish rose color - Sculpted Face Stick Highlighter in Opal: super smooth, doesn't have shimmer, just has a glow # Call to action None used. # Social proof - "I really, really love it. I feel like it's giving my face just this perfect amount of glow" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer using and reviewing the product. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a shot of the Ogee Crystal Contour Collection in its packaging. This introduces the product being reviewed. - 00:02–00:07 00:02–00:07 The creator applies the Sculpted Face Stick in Copper to her face, demonstrating how to use the product. She notes that it's very bronze with a great color payoff and is super smooth. This shows the product in action and highlights its key features. - 00:07–00:09 00:07–00:09 The creator jokes that she doesn't know how to contour but is doing her best. This adds a relatable, casual tone to the review. - 00:09–00:21 00:09–00:21 The creator applies the Sculpted Face Stick in Rose Quartz to her face. She describes it as a beautiful, lovely pinkish rose color that would look amazing on anyone's skin tone. This continues the product demonstration and highlights another color option. - 00:21–00:29 00:21–00:29 The creator blends in the Rose Quartz and expresses how much she loves it, saying it gives her face the perfect amount of glow. This provides a positive testimonial and emphasizes the desired outcome. - 00:30–00:42 00:30–00:42 The creator applies the Sculpted Face Stick Highlighter in Opal to her face. She describes it as lovely, super smooth, and beautiful, noting that it doesn't have shimmer but just a glow. This continues the product demonstration and highlights the highlighter's unique qualities. - 00:43–00:51 00:43–00:51 The creator adds a little bit of the Rose Quartz to her lips and a little highlight on her eyes, nose, and lips. This shows additional ways to use the product and completes the makeup look. - 00:51–00:55 00:51–00:55 The creator shows the finished look and says, "All done." This provides a final visual of the completed makeup and a sense of closure.

# Ad summary A woman applies Ogee brand makeup. She applies bronzer, blush, foundation, highlighter, mascara and lipstick. She removes her headband and tosses her hair to show off the completed look. # Brand positioning Ogee is presented as a luxury organic beauty brand for people who want to enhance their natural features in a subtle way. The brand is focused on accessible beauty solutions with an emphasis on quality ingredients, ease of use, and a dewy, radiant finish. # Product The ad features a range of Ogee brand makeup products, all packaged in white tubes with gold accents: a Sculpted Face Stick, a liquid Luminizing Face Primer, a tinted Sculpted Face Stick, a foundation, mascara, and lipstick. Each product is designed to be easy to apply and blend, allowing for a simple, fresh-faced makeup routine. The ad also features the Ogee radiant face powder. The sculpted face sticks come in at least four shades: copper, coral, opal and rose quartz. The ad focuses on the dewy, radiant look that can be achieved with the product line. # Visual style The ad has a polished aesthetic with natural lighting and a clean, minimalist background. The editing style is simple and straightforward, and the camera is static. The overall visual style conveys a sense of authenticity and ease. # Hooks Spoken: Swingin' in the backyard, pull up in your fast car, whistle when you say my name Visual: 00:13–00:15 The camera is chest-up on a woman with long brown hair. She is fair-skinned, has freckles and is wearing a white padded headband. She is wearing a black top and a gold necklace. She is applying foundation to her face with a white applicator. The background is a blurred neutral wall. The camera is still. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Easy to apply all-natural makeup sticks # Benefits - Achieving an all-natural makeup look - Easy to apply makeup # Features - Sculpted face stick - Liquid luminizing face primer - Tinted sculpted face stick - Foundation - Mascara - Lipstick # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the POV of a customer showing off the makeup routine. # Storyline - 00:00–00:06 A woman with a headband applies makeup. - 00:06–00:24 She applies bronzer to her face. - 00:25–00:29 She applies blush to her face. - 00:29–00:34 She applies foundation to her face. - 00:34–00:45 She applies highlighter to her face. - 00:45–00:47 She applies foundation to her face again. - 00:47–00:57 She applies mascara to her eyelashes and eyebrow. - 01:01–01:11 She applies lipstick to her lips. - 01:13–01:17 She applies foundation to her face again. - 01:17–01:24 She tosses her hair to show off the completed makeup look.

# Ad summary The ad features the brand's face products including the bronze, blush, and highlighter sticks. The ad shows someone swatching each of the products with a butter knife. # Brand positioning The brand is presented as one that offers multi-use cream face products that are used to enhance natural features. The brand seems to occupy a space in the market where consumers are able to purchase cream makeup products that offer a more simple and efficient way of applying makeup. The brand promotes a lifestyle of looking put together with low effort. The positioning is functional since the ad highlights how easy the application of the face products are. # Product The ad features cream face products including a bronze stick, blush stick, and highlight stick. All three products come in stick form making it easy to apply. The bronze stick is shown to be a bronze cream. The blush stick is shown to be a rosy pink cream. The highlight stick is a white pearl cream. The ad tells the viewer that these cream products are worth trying because of their efficient packaging and the fact that they are cream based. # Visual style The ad's overall aesthetic is very basic and straight to the point with a high-end feel. The editing style includes quick cuts. The production quality has a polished commercial feel. The pacing is consistent throughout the ad. # Hooks Text overlay: 00:00–00:03 Bronze / 00:02–00:03 Blush Visual: 00:00–00:01 The shot features a close up view of a butter knife spreading out a dark bronze colored cream. The cream is spread on a white surface. The person's thumb is seen at the bottom of the frame. / 00:01–00:02 The shot features the same bronze colored cream as the text overlay that reads "Bronze" appears over the cream. / 00:02–00:03 The shot features the bronze colored cream as well as a pink colored cream being spread with the butter knife. The text overlay that reads "Blush" appears over the pink cream. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The cream based face sticks are easy to apply and simple. # Benefits - Easy to apply - Simple # Features - Bronze stick - Blush stick - Highlight stick - Cream based # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses the brand's official voice to showcase the bronze, blush, and highlight sticks. # Storyline - 00:00–00:01 The ad opens with a shot of cream-based makeup product being smoothed out using a butter knife. - 00:01–00:02 The camera zooms in on the cream and text overlay that reads "Bronze" appears over the swatch. - 00:02–00:03 Next, the butter knife smooths out a different colored cream and the text overlay that reads "Blush" appears over the swatch. - 00:03–00:04 Lastly, the butter knife smooths out another cream and the text overlay that reads "Highlight" appears over the swatch.

# Ad summary A woman with fair skin demonstrates Ogee's Sculpted Face Sticks by applying them to her face. The ad emphasizes ease of application and natural, blendable coverage. # Brand positioning Ogee is presented as a luxury organic skincare and cosmetics brand with a focus on simple, natural beauty. The brand emphasizes ease of use and a natural look, steering away from complicated routines and heavy makeup. The sleek, minimalist packaging reinforces the brand's positioning as high-end yet approachable. # Product The Sculpted Face Sticks are multi-use makeup sticks designed to sculpt, highlight, and add color to the face. They come in a cylindrical white tube with gold accents and a twist-up applicator. The sticks are intended to be blendable and buildable for a natural finish. The product is shown being used for contouring, highlighting, and adding blush. They are advertised as easy to apply and blend, suitable for quick makeup routines. # Visual style The ad has a polished, natural aesthetic. The lighting is soft and flattering, and the editing is smooth with quick cuts. The video has a UGC feel but with high production quality. # Hooks Spoken: 00:03–00:03: Hi, I'm gonna show you the Sculpted Face Sticks. Text overlay: 00:02–00:03: Sculpted Face Sticks Visual: 00:00–00:02: A static shot displays three Ogee Sculpted Face Sticks in varying shades, along with a white brush featuring gold accents, all arranged on a glossy white surface against a bright white background. An arrow points to the brush with the text "Brush Sold Separately." / 00:03–00:03: Close-up shot of a woman with fair skin and light brown hair, wearing a white top, as she directly faces the camera. She is positioned indoors against a blurred background, in a well-lit area. # Funnel stage Consideration # Pain points The ad addresses the frustration of complicated makeup routines, offering a simple and easy-to-use alternative. # Value propositions - The Sculpted Face Sticks are designed for effortless application and a natural-looking finish, making them ideal for quick and easy makeup routines. # Benefits - Easy to blend - Easy to use # Features - Multi-use - Blendable - Buildable # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating the product and sharing her experience. # Storyline - 00:00–00:03 A woman introduces herself and states she will demonstrate the Sculpted Face Sticks. - 00:03–00:12 The woman twists up the first product and applies it to her face, explaining she is using it to contour. - 00:12–00:15 She applies the product to the other side of her face. - 00:15–00:19 She blends out the contour with a brush. - 00:19–00:22 She twists up another product and applies it as blush to her cheeks. - 00:22–00:25 She blends out the blush with a brush. - 00:25–00:28 She twists up the third product and applies it as highlighter to her face. - 00:28–00:31 She blends out the highlight with a brush. - 00:31–00:35 The woman shows the finished makeup look. - 00:35–00:38 She concludes by stating how easy the products are to use and blend.

# Ad summary This ad showcases a range of Ogee Sculpted Face Sticks in various shades, demonstrating the product's color range and creamy texture. # Brand positioning Ogee is presented as a luxury beauty brand focused on providing high-quality, organic skincare and makeup products. The brand emphasizes natural ingredients and a sophisticated aesthetic, positioning itself in the premium beauty market. The ad conveys a sense of elegance and efficacy, appealing to consumers who value both luxury and natural formulations. Ogee aims to occupy a space in the consumer's mind as a brand that combines ethical practices with high-end beauty. # Product The featured product is the Ogee Sculpted Face Stick, a makeup product designed for sculpting and defining facial features. The product comes in a stick format with a cream-to-powder formula, as implied by the creamy texture shown in the ad. The ad showcases a range of shades, demonstrating the product's versatility for various skin tones. The product is packaged in a sleek, cylindrical tube with gold accents, enhancing its luxury appeal. The ad emphasizes the product's ability to provide a smooth, blendable application for creating a sculpted look. # Visual style The ad features a highly polished, studio-shot image with a focus on product presentation. The visual motif is a grid layout, showcasing the product shades in a clean and organized manner. The image treatment includes soft, diffused lighting to highlight the creamy texture of the product. The typography integration is minimal, with a focus on the brand name on the product packaging. The overall style is high-design, aiming to convey a sense of luxury and sophistication. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Versatile shade range for various skin tones - Creamy texture for smooth application - Sculpting and defining facial features # Benefits - Versatile shade range for various skin tones - Creamy texture for smooth application - Sculpting and defining facial features # Features - Stick format - Cream-to-powder formula - Range of shades # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is showcasing the range of shades available in their Sculpted Face Stick product line. # Storyline - The ad begins by showcasing multiple shades of the Ogee Sculpted Face Stick, swatched in horizontal lines. This is intended to demonstrate the range of colors available and the creamy texture of the product. The brand is presenting this to highlight the product's versatility and appeal to a wide range of skin tones. - The ad then focuses on the product packaging, displaying multiple tubes of the Sculpted Face Stick lined up vertically. This reinforces the brand's identity and the product's design. The brand is showing this to emphasize the product's luxury aesthetic and brand recognition. - The combination of swatches and product display aims to provide a comprehensive view of the product, from its texture and color range to its packaging and branding. The brand is presenting this to build trust and interest in the product, encouraging potential customers to consider purchasing it.

# Ad summary This ad promotes Ogee's Sculpted Complexion Sticks, which function as a concealer, foundation, and tinted moisturizer in one. The ad highlights the product's skin-loving ingredients and breathable, blendable, buildable shades, emphasizing that it helps users achieve their best skin. # Brand positioning Ogee is presented as a brand focused on clean beauty, offering products that enhance natural skin. The brand emphasizes simplicity and effectiveness, providing multi-functional items like the Sculpted Complexion Sticks. Ogee aligns with a lifestyle that values healthy, radiant skin achieved through minimal effort and high-quality ingredients. The brand positions itself as a provider of products that are both functional and beneficial for the skin, moving away from heavy, complicated makeup routines. # Product The Sculpted Complexion Sticks are presented as a multi-functional product that serves as a concealer, foundation, and tinted moisturizer in one. These sticks are packed with skin-loving ingredients and come in nine breathable, blendable, and buildable shades. The product aims to show the best version of your skin, offering a natural yet enhanced look. It is designed for individuals seeking a simple, effective, and skin-friendly makeup solution. # Visual style The ad has a polished and clean aesthetic with a focus on showcasing the product in a sophisticated manner. The editing style includes smooth transitions and static shots, creating a seamless viewing experience. The production quality is high-end, with attention to detail in lighting and textures. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Hooks Spoken: 00:00–00:02: Introducing Sculpted Complexion Sticks. Text overlay: 00:00–00:02: INTRODUCING / 00:00–00:02: Sculpted Complexion Sticks Visual: 00:00–00:01: A close-up shot shows a hand holding an Ogee Sculpted Complexion Stick against a neutral gray background. The product is white with gold accents and the Ogee logo is visible. The hand has manicured nails with a clear coat. The camera is stationary, providing a clear view of the product. / 00:01–00:02: A close-up shot shows multiple Ogee Sculpted Complexion Sticks lined up against a white background. The camera zooms in slightly to highlight the different shades of the product. The lighting is bright and even, showcasing the product's colors and packaging. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing multiple products (concealer, foundation, tinted moisturizer) to achieve a desired complexion. The ad offers a single product that combines all three functions, simplifying the makeup routine. # Value propositions - Multi-functional: Combines concealer, foundation, and tinted moisturizer in one product. - Skin-friendly: Packed with skin-loving ingredients. - Customizable: Comes in nine breathable, blendable, and buildable shades. # Benefits - Multi-functional: Serves as a concealer, foundation, and tinted moisturizer in one. - Enhances natural beauty: Shows the best version of your skin. - Simple and effective: Provides a natural yet enhanced look. # Features - Concealer - Foundation - Tinted moisturizer - Skin-loving ingredients - Breathable shades - Blendable shades - Buildable shades # Call to action None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the product and its benefits through voiceover and visuals. # Storyline - 00:00–00:02 00:00–00:02: The ad opens by introducing Ogee's Sculpted Complexion Sticks. The message is to present the product as a new and innovative solution for complexion enhancement. The brand is speaking directly to the audience, creating anticipation for the product's features. - 00:02–00:06 00:02–00:06: The ad highlights that the product functions as a concealer, foundation, and tinted moisturizer in one. This message is intended to emphasize the product's versatility and convenience. The brand is informing the audience about the multi-functional nature of the product. - 00:06–00:12 00:06–00:12: The ad mentions that the product is packed with skin-loving ingredients and comes in nine breathable, blendable, buildable shades. The message is to assure the audience of the product's quality and suitability for various skin tones. The brand is highlighting the product's beneficial ingredients and customizable coverage. - 00:12–00:14 00:12–00:14: The ad shows a woman applying the product, stating that it helps show the best version of your skin. The message is to demonstrate the product's ability to enhance natural beauty. The brand is showcasing the product's effect on real skin. - 00:14–00:16 00:14–00:16: The ad concludes by stating, "It's your skin, but better." The message is to reinforce the idea that the product enhances natural beauty without masking it. The brand is summarizing the product's benefit in a concise and appealing way. - 00:16–00:17 00:16–00:17: The ad displays the Ogee logo and tagline, "Beyond Clean Beauty." The message is to reinforce the brand's commitment to clean and effective beauty solutions. The brand is solidifying its identity and values.

# Ad summary A woman in a bathrobe records a selfie-style review of the Ilia skin tint product. She applies the product to her face with her fingers and blends with a brush. # Brand positioning Ilia is presented as a brand that makes organic makeup that also has skincare benefits. The products are designed for mature or acne prone skin and have a beautiful finish with buildable coverage that won't clog pores. # Product The product being advertised is Ilia's skin tint in the color Birch. This organic makeup product also provides skincare benefits. It is designed for people with mature or acne prone skin. It has buildable coverage and won't clog your pores. It has a beautiful finish and blends smoothly. # Visual style This is a UGC-style video that appears to be recorded in natural lighting. The cuts are static and pacing is slow. # Hooks Spoken: Female 1: Got my hands on the OG products, and I couldn't be more obsessed. Visual: 00:00–00:03 A woman with long brown hair wearing a white bathrobe stands in front of a bed with white pillows and a gray wall. She holds two of the advertised skin tint products and looks directly at the camera. # Funnel stage Consideration # Pain points The product is designed to solve the customer's problem of makeup blending in smoothly. # Value propositions - Has skincare in the makeup - Buildable coverage so it won't clog pores # Benefits - Blends smoothly - Beautiful finish - Perfect for mature or acne prone skin # Features - Organic - Has skincare in the makeup - Buildable coverage - Won't clog your pores # Call to action None used. # Social proof - "Got my hands on the OG products, and I couldn't be more obsessed" - Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the point of view of a customer and is communicated through a casual selfie-style video. # Storyline - 00:00–00:03 The creator holds two Ilia skin tints and states that she is obsessed with them. - 00:03–00:09 The creator focuses on one of the products and says it is the color Birch. She states that it is organic and the fact that it has skincare in the makeup is a huge bonus for her. - 00:09–00:11 The creator states that she is going in with a fluffy brush to blend the product into her skin. - 00:11–00:24 The creator blends the product into her face and says that it blends so smoothly. She states that if you have trouble blending your makeup, this is a huge game changer and has a beautiful finish. - 00:24–00:29 The creator states that this is perfect for mature or acne prone skin with buildable coverage and won't clog your pores.

# Ad summary This ad showcases the Ogee product transforming the skin of a 'tired mom' into a '5 minute glow up'. The top caption states how 'the buildable coverage blends so easily and never looks cakey!' # Brand positioning Ogee is presented as a luxury beauty brand, emphasizing high-quality ingredients and a radiant, natural finish. The brand positions itself in the high-end beauty market, focusing on buildable coverage that blends easily without looking cakey. By showcasing a quick '5-minute glow up,' Ogee aligns with a lifestyle that values efficiency and effortless beauty. The brand seemingly addresses the needs of busy individuals, particularly 'tired moms,' who seek a fast and effective solution for achieving a refreshed look. # Product The ad features a foundation stick and accompanying brush. The foundation stick is presented as providing buildable coverage that blends easily without looking cakey. The stick is white with the brand name Ogee printed on the side. The brush is held next to the product and features white bristles with a gold handle. The product appears to be for anyone who wants to achieve a quick, natural-looking glow, addressing the needs of busy individuals, particularly moms who are seeking efficient beauty solutions. # Visual style The ad features a side-by-side before-and-after format. The production quality appears to be shot on iPhone. The overall style is clean and simple with natural lighting. The layout is divided vertically, emphasizing the transformation achieved by the product. # Hooks Headline: The buildable coverage blends in so easily and never looks cakey! # Funnel stage Consideration # Pain points The ad addresses the frustration of 'tired mom skin' which feels dull and needs a quick and easy solution to achieve a more radiant look. # Value propositions - buildable coverage blends in so easily and never looks cakey! - 5-minute glow up ✨ # Benefits - blends in so easily - never looks cakey # Features - buildable coverage # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand’s POV is present in the top caption, where it claims the product has buildable coverage and blends easily without looking cakey. # Storyline - The ad begins with a statement about the product's buildable coverage and how it blends easily without looking cakey. This message is conveyed from the brand's perspective, aiming to highlight the key benefits of the product and set expectations for its performance. - The ad then visually splits the screen to show a before-and-after transformation. On the left, the image shows a woman with 'tired mom skin,' conveying a problem. On the right, the same woman is shown with a '5-minute glow up,' showcasing the product's ability to provide a quick and effective solution.

# Ad summary This ad features a creator reviewing and demonstrating Ogee's Complexion Skin Stick, promoting its ability to provide a natural-looking skin finish that's good for your skin. The ad follows a classic before-and-after demo structure, showing the product's coverage and blendability. # Brand positioning Ogee is presented as a brand focused on creating products that are good for the skin. They aim to occupy a space in the market that emphasizes skin-friendly formulations, focusing on makeup that feels and looks like natural skin. This implies a more natural or organic approach to beauty, steering clear of heavy, artificial-looking makeup. The brand aligns with values of skin health, natural beauty, and a lifestyle that prioritizes skincare benefits alongside cosmetic enhancement. Ogee seems to ignore norms of heavy, full-coverage makeup, instead pushing for simpler, skin-like coverage that enhances rather than masks the skin. Their positioning is both functional (skin-friendly formulations) and emotional (feeling good about your skin). # Product The featured product is Ogee's new Complexion Skin Stick, a makeup product designed for those seeking a natural skin finish. It’s applied directly to the skin and blended with Ogee's Base Brush. The product's USPs include its skin-friendly formulation and its ability to provide a complexion that "feels like skin" and is "good for your skin." The ad demonstrates that the product can be used to cover blemishes, implying it’s suitable for addressing specific skin imperfections. The ad also indicates that the stick format offers ease of application, while the presenter states that this product "you can't skip out on," implying a high value and must-have status. # Visual style The ad has a casual, UGC-style aesthetic, with natural lighting and minimal editing. The production quality is simple, reflecting an everyday user-generated content feel, making it relatable and approachable. The video uses mostly static shots with some close-ups. The pacing is moderate, with cuts timed to some voiceover lines. The visual style aims to create a sense of authenticity. # Hooks Spoken: 00:00–00:04 Female 1: What's up, y'all? I'm here to introduce Ogee's new Complexion Skin Stick. Text overlay: 00:01–00:04 Complexion Skin Stick / 00:01–00:04 Discount code: NEVAEH_OGEE / 00:03–00:04 NEW COMPLEXION SKIN STICK. Visual: 00:00–00:01 A close-up shot shows a hand holding the Ogee Complexion Skin Stick against a neutral beige background. The product is a white cylinder with gold lettering. The hand has long, pink manicured nails. / 00:01–00:04 A hand opens the Complexion Skin Stick, revealing the product inside. Text overlays identify the product as the "Complexion Skin Stick" and include a discount code. # Funnel stage Consideration # Pain points The ad addresses the frustration of using makeup products that don't feel natural or are not beneficial for the skin. "One thing Ogee is gonna do is make a product for your skin that feels like skin and that's good for your skin." # Value propositions - A product for your skin that feels like skin and that's good for your skin. # Benefits - Product for your skin that feels like skin - Good for your skin # Features - Complexion Skin Stick # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer, with the presenter offering a first-hand review and demonstration of the product. # Storyline - 00:00–00:04 00:00–00:04 The video begins with a close-up of the Ogee Complexion Skin Stick, establishing the product as the focal point. The presenter introduces the product, setting the stage for a review and demonstration. - 00:04–00:13 00:04–00:13 The presenter highlights Ogee's commitment to creating skin-friendly products, emphasizing their quality and benefits for the skin. This reinforces the brand's positioning around natural beauty and skincare. - 00:13–00:18 00:13–00:18 The presenter introduces Ogee's Base Brush, which will be used to apply the product, showing another product from the brand. This prepares the audience for the product application process. - 00:18–00:31 00:18–00:31 The presenter applies the Complexion Skin Stick directly to a blemish on their face, demonstrating its coverage. The tone is conversational and relatable, inviting the viewer to observe the product in action and make their own judgment. - 00:31–00:44 00:31–00:44 The presenter then uses the brush to blend the product, showcasing its ease of use and natural finish. The tone is informative, guiding the viewer through the application process. This builds on the previous moment by completing the product demo. - 00:44–00:51 00:44–00:51 The presenter summarizes the benefits of the Complexion Skin Stick, urging viewers not to overlook this product. The tone is enthusiastic, reinforcing the product's value and creating a sense of urgency.