How Oak and Luna Advertises on Meta

# Ad summary This ad showcases various women wearing personalized name necklaces. The ad features customer testimonials and aims to highlight the necklace as a beautiful and elegant gift. # Brand positioning This brand specializes in personalized name necklaces, positioning itself as a provider of elegant and delicate jewelry. The brand aligns with a lifestyle that values personal expression and timeless style. The brand's positioning is emotional, focusing on the desire for a beautiful and meaningful accessory. The brand ignores the trend-driven fast fashion jewelry market, instead focusing on classic, personalized pieces. # Product The product is a personalized name necklace, featuring a delicate chain and a custom name pendant in a cursive font. The necklace is available in gold and silver tones. The product is for anyone who wants to wear a personalized piece of jewelry or give a thoughtful gift. The necklace is described as "beautiful, delicate, and elegant," making it a wonderful gift. The ad addresses the purchase barrier of uncertainty by showcasing multiple women wearing the necklace and providing positive testimonials. # Visual style The ad has a UGC feel with natural lighting and slightly shaky camera work, creating a relatable and authentic vibe. The editing style consists of quick cuts between different women wearing the necklaces. The production quality is a hybrid of UGC and polished commercial, aiming to appeal to a wide audience. The pacing is moderate, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:03 [Singing] Be my, be my, be my baby. Text overlay: 00:00–00:03 NAME NECKLACES ARE YOU. Visual: 00:00–00:01 A woman with long, dark hair and a tan complexion holds up a gold-toned name necklace with the name "Sophia." She is wearing a beige top and gold hoop earrings. The background is a blurred white wall. The camera is close-up and slightly shaky, giving a selfie-style feel. The lighting is bright and natural. / 00:01–00:02 A woman with dark hair and a tan complexion smiles at the camera while holding up a gold-toned name necklace with the name "Ally." She is wearing a brown jacket and gold hoop earrings. The background is a blurred white wall. The camera is close-up and slightly shaky, giving a selfie-style feel. The lighting is bright and natural. / 00:02–00:03 A woman with dark hair pulled back in a bun and a tan complexion smiles at the camera while holding up a gold-toned name necklace with the name "Amy." She is wearing brown glasses, a brown jacket, and gold hoop earrings. The background is a blurred white wall. The camera is close-up and slightly shaky, giving a selfie-style feel. The lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a unique and meaningful gift. The customer testimonial, "Beautiful, delicate necklace with an elegant design. Would make a wonderful gift," highlights this. # Value propositions - Personalized jewelry that reflects individual identity - Elegant design suitable for various occasions - Thoughtful gift option for loved ones # Benefits - Expresses personal style - Makes a thoughtful gift - Elegant and timeless design # Features - Personalized name pendant - Delicate chain - Available in gold and silver tones # Call to action None used. # Social proof - “Beautiful necklace! I’ve always wanted a name necklace since seeing Carrie on the show Sex and the City wear one.” – JENNIFER B. (Customer) - “Beautiful, delicate necklace with an elegant design. Would make a wonderful gift.” – NICOLE S. (Customer) # Point of view - Customer 60% – The ad features customer testimonials and showcases the product being worn by various women. - Brand 40% – The ad presents the product in a stylish and appealing manner, highlighting its features and benefits. # Storyline - 00:00–00:03 00:00–00:03 The video opens with close-up shots of women wearing different name necklaces. The message is to showcase the variety and style of the necklaces. The perspective is from the brand, highlighting the product's appeal. The tone is upbeat and stylish. - 00:03–00:17 00:03–00:17 The video transitions to customer testimonials displayed as text overlays while continuing to show women wearing the necklaces. The message is to build trust and credibility through social proof. The perspective shifts to the customer, sharing their positive experiences. The tone is positive and appreciative.

# Ad summary This ad showcases a variety of women wearing personalized name necklaces. The ad emphasizes the necklaces' ability to give off a 'glow energy'. # Brand positioning This brand is presented as a provider of personalized jewelry, specifically name necklaces. The brand aims to occupy a space in the consumer's mind as a source of unique and personalized accessories that enhance one's personal style and confidence. The brand aligns with values of self-expression, individuality, and a touch of glamour. The brand seems to ignore the norm of mass-produced jewelry by offering customization. The brand positioning is emotional, focusing on the feeling of 'glow energy' that the jewelry provides. # Product The featured product is a personalized name necklace. The necklace is a delicate, gold chain with a customized name pendant in a cursive font. The product is for anyone who wants to express their individuality and add a personal touch to their style. The necklace is available with different name options. The USP is the personalization aspect, allowing customers to wear their own name or a loved one's name. The ad shows the necklace being worn in various everyday occasions, such as walking down the street or posing indoors. The ad addresses the purchase barrier of generic jewelry by offering a unique, customized piece. The ad tells the viewer that this product is worth trying because it adds a personal touch and enhances one's 'glow energy'. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting. The editing style includes quick cuts to showcase different women wearing the necklace. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and relatability. The pacing is moderate, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:19 There's something about wearing name necklace gives that gives glow energy Text overlay: 00:00–00:19 There's something about wearing name necklace gives that gives glow energy Visual: 00:00–00:02 A young woman with long, dark hair is smiling at the camera in selfie mode. She is wearing a light brown, button-down shirt, blue jeans with a black belt, and a gold name necklace. The background shows a glimpse of a living room with a painting and a side table. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that generic jewelry lacks a personal touch and fails to enhance one's personal style. # Value propositions - Personalized jewelry that enhances personal style and confidence # Benefits - Adds a personal touch to style - Enhances 'glow energy' # Features - Personalized name pendant - Gold chain # Call to action None used. # Point of view - Customer 100% – The ad is presented from the perspective of various customers showcasing and wearing the product. # Storyline - 00:00–00:02 00:00–00:02 A woman is smiling at the camera in selfie mode, showing off her outfit and name necklace. - 00:02–00:04 00:02–00:04 A close-up shot of a hand touching a name necklace, highlighting the details of the jewelry. - 00:04–00:07 00:04–00:07 A woman is walking down the street, wearing a name necklace as part of her outfit. - 00:07–00:09 00:07–00:09 A hand holds up a name necklace against a backdrop of buildings. - 00:09–00:13 00:09–00:13 A woman is smiling at the camera, wearing a name necklace. - 00:13–00:15 00:13–00:15 A hand holds up a name necklace, showcasing the design. - 00:15–00:19 00:15–00:19 A woman is posing and adjusting her jacket, wearing a name necklace.

# Ad summary An image promoting a gold chain link necklace featuring a round pendant with a central diamond. The ad uses a warm, inviting color palette and emphasizes the necklace's exclusivity. # Brand positioning The brand is presented as a luxury jewelry provider with a focus on creating desire and exclusivity around its products. The emphasis on a single necklace and the phrase "NOT HERE FOREVER" positions the brand as one that offers limited-time items, potentially aligning with fast-fashion or limited-edition luxury trends. The use of a warm, elegant color scheme and close product view suggests a focus on quality and craftsmanship, meant to foster a sense of sophisticated aspiration. # Product The advertised product is a gold chain link necklace with a distinctive pendant. The chain features oblong links and a secure, polished finish. The pendant is round and designed to mimic a padlock, with a central diamond set within a gold bezel. The diamond serves as the focal point, highlighting the precious material and design. The ad uses language such as "EVERYONE'S EYEING THIS ONE" and mentions the item is "NOT HERE FOREVER", creating a sense of urgency and social desirability to overcome potential purchase hesitation. # Visual style The ad has a clean, polished, and luxurious visual style. The color palette is warm and inviting, dominated by gold tones and a complementary brown background. The photography is high-quality and likely studio-shot. The typography is bold and modern. The overall effect is designed to convey a sense of exclusivity and sophistication, consistent with luxury jewelry advertising. # Hooks Headline: EVERYONE'S EYEING THIS ONE # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration the product solves is the fear of missing out on a trendy, highly desired item. The ad copy states "EVERYONE'S EYEING THIS ONE", suggesting social validation and high demand. # Value propositions - Limited-time availability: "NOT HERE FOREVER" implies scarcity, encouraging immediate purchase to avoid missing out. # Benefits - Exclusivity - Social desirability # Features - Gold chain link necklace - Round pendant with diamond # Call to action None used. # Social proof - "EVERYONE'S EYEING THIS ONE" # Point of view - External source: The phrases "EVERYONE'S EYEING THIS ONE" suggests external validation and high demand. - Brand: The phrase "NOT HERE FOREVER" conveys a sense of urgency and scarcity, designed to drive immediate purchases. # Storyline - The story begins with a close-up visual of a gold necklace against a solid brown background, immediately drawing the viewer's attention to the product's quality and design. The message being conveyed is one of luxury and craftsmanship, positioning the necklace as a desirable object. - The image then integrates text stating "EVERYONE'S EYEING THIS ONE," which conveys a sense of social proof and widespread desirability. This is done from the perspective of an external source, suggesting the product is currently in high demand and generating social buzz. - Finally, the phrase "NOT HERE FOREVER" is added to create a sense of urgency and exclusivity. The brand is telling the audience that this is a limited-time offering, encouraging immediate action to avoid missing out.

# Ad summary This ad promotes Oak and Luna jewelry, specifically a personalized name necklace. The ad features a woman talking about how she has a simple style philosophy to wear pieces that tell her story. She then recommends Oak and Luna if you want to add a unique personal touch to your everyday look, or to give a gift that truly expresses someone's individuality. # Brand positioning Oak and Luna is presented as a brand that offers personalized jewelry, allowing individuals to wear pieces that express their individuality. The brand aims to occupy a space in the consumer's mind as a provider of unique and meaningful accessories that go beyond mere trends. The brand aligns with values of self-expression, personal storytelling, and creating a distinctive style. Rather than following fleeting fashion norms, Oak and Luna positions itself as a brand that encourages individuals to showcase their identity. The brand positioning is emotional, focusing on empowerment and the ability to reflect one's personality through customized jewelry. # Product The featured product is a personalized name necklace from Oak and Luna, designed to add a unique touch to everyday looks. The necklace is custom-made with the wearer's name, initial, or vibe, making it a personalized piece of jewelry. It is described as more than just an accessory, becoming a part of the wearer's identity and story. The necklace is presented as an ideal gift for expressing someone's individuality, as it is tailored specifically to the recipient. The USP is that it's jewelry that feels like it was made just for you. The ad is telling the viewer that this product is worth trying or buying because it allows them to showcase their personal style and create a meaningful connection with their accessories. # Visual style The ad has a clean and polished aesthetic, with natural lighting and a focus on the subject. The editing style incorporates quick cuts to maintain a fast pace, which keeps viewers engaged. The production quality is high-end, which supports the tone and makes the product appear luxurious. There aren't any clear visual motifs. The pacing is consistent throughout the ad. The visuals and audio are in sync, with cuts and product actions timed to match the voiceover. # Hooks Spoken: 00:00–00:01 My style philosophy is simple, Text overlay: 00:00–00:02 My style philosophy is simple, Visual: 00:00–00:02 A woman with blonde hair is wearing a brown sweater and gold necklace. A hand places the necklace around her neck. The background is a bright white wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the struggle of finding jewelry that truly represents one's personal style and individuality. It highlights the frustration of settling for generic accessories that lack personal meaning, as signaled through the line “Not just a trend”. # Value propositions - Jewelry that feels like it was made just for you - Add that unique personal touch to your everyday look # Benefits - It's literally my name, my initial, my vibe - Expresses someone's individuality # Features - Personalized name necklace # Call to action You've got to check them out. # Point of view - Customer 100% – All spoken content comes from an individual who is presenting the product as part of her style. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a close-up of a gold necklace with a name on it being displayed. The speaker states that her style philosophy is simple and that she likes to wear pieces that tell her story, rather than just following trends. The perspective is from the speaker's, who is conveying her personal style preference. - 00:04–00:06 00:04–00:06 Transitioning from the personal style statement, the speaker introduces Oak and Luna as a brand that aligns with her philosophy. The implication is that Oak and Luna provides pieces that are meaningful and story-driven. The perspective shifts to that of an endorser recommending a brand. - 00:06–00:15 00:06–00:15 The speaker emphasizes that the jewelry is not just an accessory, but rather a representation of one's name, initial, and vibe. She describes the featured jewelry as feeling like it was made just for you, reinforcing its personalized nature. The moment is designed to convey how unique and special the jewelry is, resonating with those who value individuality. The perspective is from the speaker, who is showing how the jewelry fits in with her sense of self. - 00:15–00:25 00:15–00:25 The speaker mentions that the jewelry would be a great way to add a personal touch to an everyday look or to give a gift to express someone's individuality. This is a recommendation of the jewelry. The perspective is from someone explaining when/how you would wear the jewelry, designed to make the product more relatable and desirable.

# Ad summary This ad showcases a woman receiving a personalized necklace as a gift. The video highlights the necklace's design and sentimental value, emphasizing its ability to capture the wearer's essence. # Brand positioning This brand specializes in personalized jewelry, particularly necklaces with custom name pendants. The brand aims to create sentimental and meaningful pieces that resonate with the wearer's identity and personal style. The brand positions itself as a provider of unique and thoughtful gifts, emphasizing the emotional connection and personal touch that their jewelry offers. The brand aligns with values of self-expression, individuality, and meaningful relationships, promoting a lifestyle of celebrating personal connections and cherished moments. The brand ignores mass-produced, generic jewelry trends, focusing instead on custom designs that reflect the wearer's personality. The brand positioning is emotional, emphasizing the sentimental value and personal connection associated with their jewelry. # Product The featured product is a personalized name necklace. It consists of a delicate chain with a custom pendant displaying the wearer's name in a cursive font. The necklace is available in gold. The necklace is designed to be a unique and personal accessory that reflects the wearer's identity. The necklace is suitable for everyday wear or special occasions. The ad addresses the purchase barrier of finding a truly personal and meaningful gift by offering a custom-made piece that captures the wearer's essence. # Visual style The ad has a polished and intimate aesthetic, with soft lighting and natural settings. The editing style includes quick cuts and smooth transitions, creating a seamless flow. The production quality is high, with a UGC feel, making it relatable and authentic. The pacing is consistent, with a moderate BPM, maintaining a steady rhythm. The cuts and product actions are timed to the music beats, enhancing the overall visual appeal. # Hooks Text overlay: POV: / When he surprises you with a necklace that actually feels like you Visual: 00:00–00:01: Close-up shot of a woman's chest wearing a gold necklace with a name pendant. The background is blurred, focusing attention on the necklace. The woman is wearing a brown sweater. The lighting is soft and natural, highlighting the necklace's shine. The camera is stationary, providing a clear view of the jewelry. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is finding a truly personal and meaningful gift that resonates with the recipient's identity and style. The text overlay states, "When he surprises you with a necklace that actually feels like you," implying that typical gifts often miss the mark. # Value propositions - A personalized name necklace that captures the wearer's essence, making it a unique and meaningful gift. # Benefits - Unique and personal accessory - Meaningful and sentimental gift # Features - Personalized name pendant - Gold necklace # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer receiving and appreciating the personalized necklace. # Storyline - 00:00–00:01 The video opens with a close-up shot of a woman's chest, showcasing a gold necklace with a name pendant. The message is to highlight the necklace's design and placement on the body. The perspective is from a neutral observer, focusing on the aesthetic appeal of the jewelry. The tone is elegant and refined, emphasizing the necklace's beauty. - 00:01–00:03 A man presents a small, white box to a woman. The message is to show the act of gifting and anticipation. The perspective is from the woman receiving the gift, capturing her excitement and surprise. The tone is joyful and intimate, emphasizing the emotional connection between the giver and receiver. - 00:03–00:04 The man clasps the necklace around the woman's neck. The message is to show the act of wearing the necklace and its placement on the body. The perspective is from the woman, experiencing the feeling of receiving and wearing the gift. The tone is intimate and caring, emphasizing the personal touch of the gesture. - 00:04–00:07 The woman takes a selfie, showcasing the necklace. The message is to highlight the necklace's appearance in a real-life context. The perspective is from the woman, capturing her satisfaction and confidence while wearing the necklace. The tone is self-assured and stylish, emphasizing the necklace's ability to enhance her appearance. - 00:07–00:10 The woman holds the necklace, admiring its design. The message is to emphasize the necklace's craftsmanship and personal significance. The perspective is from the woman, appreciating the details and sentimental value of the jewelry. The tone is appreciative and reflective, emphasizing the emotional connection to the necklace. - 00:10–00:11 The video concludes with a close-up shot of the necklace in its packaging. The message is to reinforce the product's presentation and quality. The perspective is from a neutral observer, focusing on the necklace as a finished product. The tone is polished and refined, emphasizing the brand's attention to detail.

# Ad summary Two women introduce themselves and show off their compass necklaces. They state the length of the chain and that the necklaces have their loved ones' initials on them. # Brand positioning The brand is presented as a purveyor of personalized jewelry, specifically necklaces. The brand aims to occupy a space in the consumer's mind as a provider of sentimental and customizable pieces that hold personal value. The brand aligns with values of connection, friendship, and family, offering a way to keep loved ones close through personalized accessories. The brand positioning is emotional, focusing on the sentimental value of wearing initials of best friends and siblings. # Product The product featured is a compass necklace, a round pendant necklace with a compass design. It is available in two chain lengths: 24 inches and 18 inches. The necklace can be customized with the initials of loved ones, adding a personal touch. The ad highlights the sentimental value of the necklace, emphasizing its role as a keepsake for best friends and siblings. The ad addresses the desire for personalized jewelry that holds emotional significance. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style consists of quick cuts between the two women. The pacing is consistent throughout the ad. # Hooks Spoken: Hi my name is Aubrey / I'm wearing the compass necklace with a cute small diamond in 24 inches with the initials of my best friends. Text overlay: Hi my name is Aubrey / I'm wearing the compass necklace with a cute small diamond in 24 inches / 24" / with the initials of my best friends Visual: 00:00–00:01 Two women stand indoors in front of a white wall and a staircase. The woman on the left wears a light pink dress and the woman on the right wears a black dress. Both women are smiling and holding small microphones. / 00:01–00:05 Close up of the two women. The woman on the left is speaking and holding up her necklace. Text overlay: "24\"" / 00:05–00:08 The two women are smiling and looking at each other. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Personalized necklace with initials of loved ones - Available in two chain lengths: 24 inches and 18 inches # Benefits - Personalized jewelry - Keepsake for best friends and siblings # Features - Compass necklace - Small diamond - 24 inches - 18 inches - Initials of loved ones # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of two customers who are showcasing and describing the necklace they are wearing. # Storyline - 00:00–00:08 A woman introduces herself as Aubrey and states that she is wearing the compass necklace with a small diamond in 24 inches with the initials of her best friends. - 00:08–00:15 Another woman introduces herself as Taylor and states that she is wearing the compass necklace in 18 inches with her siblings' initials.

# Ad summary This ad showcases the Belle Name Necklace being worn by women in New York City. The ad features a variety of women wearing the necklace in different styles and settings. # Brand positioning Belle Name Necklace is presented as a trendy and stylish jewelry brand, particularly popular among women in New York City. The brand emphasizes personalization and self-expression through its name necklaces, positioning itself as a must-have accessory for fashion-conscious individuals. The ad showcases the necklace being worn in various everyday settings, suggesting that it is versatile and suitable for different occasions. The brand aligns with a modern, urban lifestyle, appealing to those who value individuality and staying on top of current fashion trends. The brand seems to ignore the norm of traditional jewelry brands that focus on luxury and exclusivity, instead opting for a more accessible and relatable approach. # Product The Belle Name Necklace is a personalized piece of jewelry featuring the wearer's name or initials in a delicate, cursive font. The necklace is available in gold and silver finishes, as seen in the ad. It is designed to be worn as an everyday accessory, adding a personal touch to any outfit. The necklace is showcased being worn by a diverse group of women in various settings, highlighting its versatility and appeal to a wide range of customers. The ad addresses the purchase barrier of finding a unique and meaningful piece of jewelry by offering a customizable option that reflects the wearer's identity. The necklace is presented as a stylish and trendy accessory that allows individuals to express themselves and stay on top of current fashion trends. # Visual style The ad has a polished and trendy aesthetic, with a focus on showcasing the necklace in real-life settings. The editing style is quick cuts, with smooth transitions between shots. The production quality is high, giving the ad a commercial feel. The pacing is fast, with cuts timed to the music beats. The overall visual style supports the intended tone of being stylish and relatable. # Hooks Spoken: 00:00–00:13 [Singing] I'm every woman, it's all in me. Text overlay: 00:00–00:13 How NYC girls are styling their Belle Name Necklace 📍 Visual: 00:00–00:02 Close-up shot of a woman wearing a gold Belle Name Necklace. She has shoulder-length brown hair, gold hoop earrings, and is wearing a black sweater. The background is a gray wall. The camera is stationary and focuses on the necklace. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of finding a unique and meaningful piece of jewelry that reflects the wearer's identity. The ad addresses this by offering a customizable name necklace. # Value propositions - Unique and meaningful piece of jewelry - Customizable option that reflects the wearer's identity - Stylish and trendy accessory # Benefits - Express yourself - Stay on top of current fashion trends - Add a personal touch to any outfit # Features - Personalized name or initials - Available in gold and silver finishes # Call to action None used. # Point of view - Customer 100% – The ad showcases the necklace being worn by various women in everyday settings, giving the impression of real customers showcasing the product. # Storyline - 00:00–00:02 00:00–00:02 The camera focuses on a woman wearing a gold Belle Name Necklace. She is standing in front of a gray wall and looking to the side. The message conveyed is to showcase the necklace and its design. The perspective is from an external observer, highlighting the necklace as a stylish accessory. The tone is casual and trendy. - 00:02–00:05 00:02–00:05 A woman is walking down a city street while talking on her phone. She is wearing a silver Belle Name Necklace. The message conveyed is to show the necklace being worn in a real-life setting. The perspective is from an external observer, emphasizing the necklace's versatility. The tone is everyday and relatable. - 00:05–00:08 00:05–00:08 A woman is walking down a city street while holding a drink. She is wearing a gold Belle Name Necklace. The message conveyed is to showcase the necklace as part of a stylish outfit. The perspective is from an external observer, highlighting the necklace's fashion appeal. The tone is chic and modern. - 00:08–00:10 00:08–00:10 A woman is walking down a city street while wearing sunglasses. She is wearing a gold Belle Name Necklace. The message conveyed is to show the necklace being worn as a statement piece. The perspective is from an external observer, emphasizing the necklace's ability to elevate an outfit. The tone is confident and stylish. - 00:10–00:13 00:10–00:13 A woman is walking down a city street while talking on her phone and holding a drink. She is wearing a gold Belle Name Necklace. The message conveyed is to showcase the necklace as a versatile accessory for everyday life. The perspective is from an external observer, highlighting the necklace's practicality. The tone is casual and relatable.

# Ad summary This ad features a content creator showcasing a personalized name necklace. The creator highlights the necklace's elegant simplicity and emotional value as a wearable memory, emphasizing its suitability as a thoughtful gift. # Brand positioning This ad positions its brand as a purveyor of personalized gifts that transcend mere material value. The brand aligns with values of thoughtfulness, elegance, and emotional connection, suggesting that their products are more than just accessories—they are keepsakes that carry deep personal significance. It pushes against the norm of generic, mass-produced jewelry by offering customized items that allow for individual expression and meaningful gifting. # Product The product featured in this ad is a delicate, gold-toned name necklace. It features a fine chain and a script-style pendant displaying a personalized name, as well as a small round gem. The necklace is presented as both elegant and simple, but also deeply special due to its personalized nature. The ad copy implies that it's a perfect gift for someone you want to show you care, transforming it from a simple accessory into a cherished memory. The jewelry is packaged in a brown zip-up case with a cream interior. # Visual style The ad has a clean, bright, and personal aesthetic, styled to look like UGC content. The editing style features a mix of static close-up shots and smooth transitions. The production quality is moderately polished, suggesting a balance between authentic UGC and controlled commercial presentation. The video maintains a consistent, moderate pace. # Hooks Spoken: 00:00–00:04 Female 1: You know when you wanna give someone something that really shows you care? Text overlay: 00:00–00:03 You know when you wanna give someone something (caption) / 00:03–00:04 that really shows you care? (caption) Visual: 00:00–00:01 Close-up shot of a woman's hands with manicured nails holding a small, brown, leather-like zip-up case. The zipper is gold. Her hands unzip the case to reveal a gold necklace inside, laid against a cream-colored fabric interior. / 00:01–00:04 Split screen shot of the woman's hands holding a delicate gold necklace. The pendant spells out "Dani" in a cursive script. The background is a plain white surface, creating a clean, focused view of the necklace. # Funnel stage Consideration # Pain points The ad addresses the challenge of finding a gift that is both personal and meaningful. Quote: "You know when you wanna give someone something that really shows you care?" # Value propositions - Personalized touch: The necklace is personalized with a name, making it a unique and thoughtful gift. - Wearable memory: The necklace is not just jewelry; it's a memory you can wear, transforming it into a cherished keepsake. # Benefits - Elegant and simple design - Personalized touch - Special and memorable gift - Wearable memory # Features - Delicate gold necklace - Personalized name pendant - Fine chain - Script-style pendant - Small round gem # Call to action None used. # Social proof - "This necklace is exactly that, it's so elegant and simple, but when you realize it's personalized, it becomes so special this isn't just jewelry, it's a memory you can wear." - Female 1 (Creator) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer and creator who has firsthand experience with the necklace, conveyed through their voiceover and demonstration. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up shot of a brown, zip-up jewelry case. The narrator opens the case to reveal a gold necklace inside. - 00:01–00:04 00:01–00:04 Holding the necklace, the narrator poses a question about giving a meaningful gift, setting the stage to position the necklace as exactly that, from the customer's perspective. This part of the story aims to highlight the thoughtfulness of giving this personalized necklace to someone. - 00:04–00:10 00:04–00:10 The narrator continues, now wearing the necklace and adjusting her hair, describing it as elegant and simple, emphasizing its personalized touch. This shifts the focus to the aesthetic appeal and unique value of the necklace, from the perspective of someone admiring their own style. The tone is admiring. - 00:10–00:15 00:10–00:15 The narrator continues to highlight the necklace, speaking of it as something special and not just jewelry, calling it a wearable memory. This elevates the product beyond a mere accessory, from the brand's perspective. The tone is heartfelt.

# Ad summary This ad showcases various women in New York City wearing the Belle Name Necklace. The ad highlights the necklace's versatility and how it can be styled with different outfits. # Brand positioning Belle is presented as a brand that offers personalized name necklaces, positioning itself in the fashion jewelry market. The brand aligns with a modern, stylish, and individualistic lifestyle, allowing customers to express their identity through customized jewelry. The brand seems to ignore the norms of mass-produced jewelry by focusing on personalization and uniqueness. The brand positioning is both functional, offering a customizable product, and emotional, allowing customers to express their individuality and style. # Product The Belle Name Necklace is a personalized piece of jewelry that features the wearer's name in a cursive script. The necklace is delicate and gold in color. It is designed for anyone who wants to express their individuality and style through a customized accessory. The necklace is versatile and can be styled with various outfits, from casual to more dressed-up looks. The ad addresses the purchase barrier of finding unique and personalized jewelry by offering a customizable product that allows customers to express their identity. # Visual style The ad has a casual and stylish aesthetic, with a UGC feel. The editing style is quick cuts, with static shots. The production quality is a hybrid of UGC and polished commercial. The pacing is moderate, with cuts every 1-3 seconds. The audio-visual sync is timed to the music beats. # Hooks Text overlay: How NYC girls are styling their Belle Name Necklace ⬆️ Visual: 00:00–00:01: A young woman with dark hair pulled back, wearing a black leather trench coat over a white collared shirt and light wash jeans, walks down a city street while talking on her cell phone and holding a clear plastic cup with a yellow liquid. The background shows a storefront with glass windows and black metal framing. The camera is stationary and captures the woman from the waist up. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of difficulty finding unique and personalized jewelry that reflects individual style. # Value propositions - Customizable product that allows customers to express their identity - Unique and personalized jewelry # Benefits - Express individuality and style - Versatile and can be styled with various outfits # Features - Personalized name necklace - Gold in color - Cursive script # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad features various women showcasing the necklace, giving the impression of real customers styling the product in their everyday lives. # Storyline - 00:00–00:01 A woman is walking down a city street while on her phone, wearing a black leather jacket, white shirt, and jeans. She is holding a drink in her hand. The message is to show how the necklace can be styled with a casual outfit. The perspective is from an external observer, capturing the woman in her natural environment. The tone is casual and stylish. - 00:01–00:04 A woman is walking down a city street while on her phone, wearing a gray sweater and white skirt. She is carrying a zebra-print bag. The message is to show how the necklace can be styled with a more dressed-up outfit. The perspective is from an external observer, capturing the woman in her natural environment. The tone is casual and stylish. - 00:04–00:07 A woman is walking down a city street, wearing a brown blazer, tan top, and black skirt. She is holding a drink in her hand. The message is to show how the necklace can be styled with a business casual outfit. The perspective is from an external observer, capturing the woman in her natural environment. The tone is casual and stylish. - 00:07–00:10 A woman is walking down a city street, wearing sunglasses and a brown top. The message is to show how the necklace can be styled with a trendy outfit. The perspective is from a selfie-style shot, capturing the woman's personal style. The tone is casual and stylish. - 00:10–00:13 A woman is standing in front of a gray wall, wearing a black sweater. The message is to show how the necklace can be styled with a simple outfit. The perspective is from an external observer, capturing the woman's natural beauty. The tone is casual and stylish.

# Ad summary This ad showcases name necklaces from the brand, highlighting their delicate design and suitability as a gift. The ad features various women wearing the necklaces, accompanied by a quote from a customer. # Brand positioning This brand is presented as a provider of personalized jewelry, specifically name necklaces. The brand aligns with a modern, stylish, and gift-giving lifestyle. It positions itself as offering delicate and elegant designs, as highlighted by the customer quote. The brand focuses on emotional connection and personalization, allowing customers to wear their own name or a loved one's name close to their heart. The brand aims to occupy a space in the consumer's mind as a go-to for meaningful and personalized gifts. # Product The featured product is a delicate name necklace, customizable with a name or word of the customer's choice. The necklace is designed with an elegant and refined aesthetic, making it suitable for everyday wear or special occasions. The necklace is available in various finishes, including gold and silver. The ad highlights the necklace's suitability as a gift, emphasizing its thoughtful and personalized nature. The product is targeted towards individuals who appreciate delicate jewelry and sentimental value. The ad addresses the purchase barrier of finding a unique and meaningful gift by showcasing the personalized aspect of the necklace. # Visual style The ad has a polished and modern aesthetic, with a focus on showcasing the product in a visually appealing manner. The editing style consists of quick cuts between different women wearing the necklaces. The production quality is high, with clear and well-lit shots. The pacing is fast, with cuts occurring approximately every 1-2 seconds. The audio-visual sync is timed to the music beats, creating a dynamic and engaging viewing experience. # Hooks Spoken: 00:00–00:03 [Singing] Name necklaces are you. Text overlay: 00:00–00:03 NAME NECKLACES ARE YOU. Visual: 00:00–00:01 Close-up shot of a woman with tan skin, wearing a white top and a brown jacket. She is holding a gold name necklace with the name "Abby". She is smiling slightly. The background is a blurred neutral tone. The camera is stationary and focused on the necklace. / 00:01–00:02 Close-up shot of a woman with tan skin, wearing glasses, a brown top, and gold hoop earrings. She is holding a gold name necklace. The background is a blurred neutral tone. The camera is stationary and focused on the necklace. / 00:02–00:03 Close-up shot of a woman with tan skin, wearing a gray top and multiple gold rings. She is wearing a gold name necklace with the name "Sophie". The background is a blurred neutral tone. The camera is stationary and focused on the necklace. # Funnel stage Consideration # Pain points The ad addresses the pain point of finding a unique and meaningful gift. The customer quote highlights the desire for a name necklace, referencing the iconic style from "Sex and the City." # Value propositions - Personalized name necklaces offer a unique and meaningful way to express individuality or celebrate loved ones. - The delicate and elegant design makes the necklace suitable for everyday wear or special occasions. - The necklace's versatility and appeal across different styles and individuals make it a great gift option. # Benefits - Personalized jewelry - Suitable as a gift - Versatile and appealing # Features - Delicate design - Elegant design - Customizable with a name or word # Call to action None used. # Social proof - "Beautiful necklace! I've always wanted a name necklace since seeing Carrie on the show Sex and the City wear one." – [unclear phrase] - "Beautiful, delicate necklace with an elegant design. Would make a wonderful gift." – NICOLE S. # Point of view - Customer 20% – The ad features a customer quote about the necklace's elegant design and suitability as a gift. - Brand 80% – The ad showcases the product through various visuals and demonstrations, highlighting its features and benefits. # Storyline - 00:00–00:03 00:00–00:03 The video opens with a close-up of a woman wearing a name necklace. The message is to showcase the product and its aesthetic appeal. The perspective is from the brand, highlighting the necklace's design. The tone is stylish and modern. - 00:03–00:17 00:03–00:17 The video transitions to various women wearing different name necklaces. The message is to demonstrate the versatility and appeal of the product across different styles and individuals. The perspective is from the brand, showcasing the product's adaptability. The tone is diverse and inclusive.

# Ad summary A woman shows off a gold nameplate necklace, explaining that she loves the script, quality, and compliments she receives when wearing it. # Brand positioning This brand is presented as a provider of personalized jewelry, specifically name necklaces. The brand aims to occupy the space of accessible luxury and self-expression, allowing customers to wear their identity. The brand aligns with values of individuality, quality craftsmanship, and confidence. The brand ignores category norms of mass-produced jewelry by offering customization. The brand positioning is both functional (quality materials, personalized design) and emotional (self-love, confidence, receiving compliments). # Product The featured product is a gold name necklace. It is a delicate chain with a custom nameplate pendant in a cursive script font. The necklace is designed to be a personalized accessory, allowing the wearer to showcase their name or a meaningful word. The ad highlights the quality of the necklace, the aesthetic appeal of the script font, and the positive social feedback (compliments) received when wearing it. The ad addresses the purchase barrier of perceived luxury by presenting the necklace as an accessible and desirable item. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The production quality is decent, suggesting a well-lit home environment. The pacing is moderate, with cuts timed to the woman's speech. The overall aesthetic is clean and bright, focusing on the necklace and the woman's positive expression. # Hooks Spoken: 00:00–00:01 This screams the perfect name necklace Text overlay: 00:00–00:02 This screams the perfect name necklace Visual: 00:00–00:01 A woman with long dark hair, wearing a gray button-down shirt, holds up a gold name necklace with the name "Sophie" in a cursive script. The background is a brightly lit living room with a painting on the wall. # Funnel stage Consideration # Pain points The ad implies a desire for personalized and unique jewelry that reflects one's identity and receives positive attention. # Value propositions - Personalized jewelry that allows you to wear your identity. - High-quality materials and craftsmanship. - A necklace that is both stylish and meaningful. # Benefits - Personalized accessory - Showcase your name - Gets so many compliments - Absolutely gorgeous - Exceeded my expectations in every way # Features - Gold name necklace - Custom nameplate pendant - Cursive script font - Quality # Call to action None used. # Social proof - "I love how it gets so many compliments" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer sharing her positive experience with the necklace. # Storyline - 00:00–00:01 00:00–00:01 The woman holds up a gold name necklace, displaying it to the camera. - 00:01–00:02 00:01–00:02 She puts the necklace on, showing how it looks when worn. - 00:02–00:04 00:02–00:04 She holds the necklace up again, emphasizing that she can't take it off. - 00:04–00:08 00:04–00:08 She lists the reasons why she loves the necklace: the script, the quality, and the compliments she receives. - 00:08–00:12 00:08–00:12 She states that the necklace is "absolutely gorgeous" and has exceeded her expectations. - 00:12–00:14 00:12–00:14 She smiles at the camera, showing off the necklace one last time.

# Ad summary This ad showcases a woman receiving a personalized necklace from Oak and Luna as a gift. The ad highlights the necklace's design and how it complements the woman's style, emphasizing its personal touch and the joy it brings. # Brand positioning Oak and Luna is presented as a brand that specializes in personalized jewelry, particularly necklaces. The brand aims to occupy a space in the consumer's mind as a provider of sentimental and unique gifts that resonate with individual style and personality. The brand aligns with values of thoughtfulness, personalization, and emotional connection. The brand positioning is emotional, focusing on the joy and personal connection associated with receiving a meaningful gift. # Product The featured product is a gold necklace from Oak and Luna with a personalized name pendant in a cursive font. The necklace is delicate and features a small stone accent near the chain. It is designed to be a personal and stylish accessory, suitable for everyday wear. The necklace is presented as a thoughtful gift that reflects the recipient's personality. The ad addresses the purchase barrier of finding a gift that truly resonates with someone by offering a personalized option. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style includes quick cuts and smooth transitions. The pacing is consistent with the music. The visuals are timed to the music beats. # Hooks Text overlay: 00:00–00:11 POV: / 00:00–00:11 When he surprises you with a necklace that actually feels like you Visual: 00:00–00:01 A fair-skinned woman with blonde wavy hair and neutral makeup is facing forward, wearing a brown v-neck sweater. A man's hands are behind her, clasping a delicate gold necklace around her neck. She is holding a pink phone in her left hand. The background is a blurred room with a lamp and a doorway. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is finding a gift that truly resonates with someone and reflects their individual style and personality. The ad addresses this by offering a personalized necklace that is designed to be a thoughtful and meaningful gift. # Value propositions - A personalized necklace that truly feels like you - A thoughtful gift that reflects the recipient's personality # Benefits - Personalized gift - Stylish accessory - Thoughtful gesture - Reflects recipient's personality # Features - Gold necklace - Personalized name pendant - Cursive font - Small stone accent # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the customer's point of view, showing her experience of receiving and enjoying the necklace. # Storyline - 00:00–00:01 00:00–00:01 A man is shown clasping a delicate gold necklace around a woman's neck. - 00:01–00:02 00:01–00:02 The camera shows a close-up of the Oak and Luna necklace inside of its branded box. - 00:02–00:03 00:02–00:03 The man is shown clasping the necklace around the woman's neck. - 00:03–00:05 00:03–00:05 The woman is shown smiling and admiring the necklace. - 00:05–00:06 00:05–00:06 The camera shows a close-up of the necklace in the woman's hand. - 00:06–00:08 00:06–00:08 The woman is shown taking a selfie with the necklace on. - 00:08–00:11 00:08–00:11 The camera shows a close-up of the woman wearing the necklace.

# Ad summary A woman receives a necklace with her name on it as a gift from her boyfriend. She is very happy with the gift and shows it off to the camera. # Brand positioning The brand is presented as a provider of personalized jewelry, specifically necklaces with custom name pendants. The brand aims to occupy a space in the consumer's mind as a go-to for meaningful, personalized gifts that carry emotional value. The brand aligns with values of thoughtfulness, personal connection, and self-expression. The brand positioning is emotional, focusing on the joy and connection that comes from receiving a personalized gift. # Product The product is a delicate gold necklace featuring a custom name pendant in a cursive font. The necklace is designed to be a personalized accessory, allowing the wearer to showcase their name or a meaningful word. The product is for anyone who appreciates personalized jewelry and thoughtful gifts. The necklace is shown being gifted by a boyfriend to his girlfriend, suggesting it's a suitable gift for romantic partners. The ad addresses the purchase barrier of finding a unique and meaningful gift by offering a personalized option. # Visual style The ad has a polished UGC feel, with soft lighting and a focus on close-up shots. The editing is smooth, with quick cuts between scenes. The overall aesthetic is clean and modern, appealing to a younger audience. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:02 [Upbeat music] Text overlay: 00:00–00:10 POV: / 00:00–00:10 When he surprises you with a necklace that actually feels like you Visual: 00:00–00:02 Close-up shot of a woman's hands holding a gold necklace with the name "Taylana" on it. The background is blurred, focusing attention on the necklace. The woman is wearing a brown sweater. The lighting is soft and warm. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the difficulty of finding a unique and meaningful gift for a loved one. The text overlay, "When he surprises you with a necklace that actually feels like you," implies that the necklace is a thoughtful and personal gift that resonates with the recipient. # Value propositions - The custom name pendant offers a unique and personal touch, making it a meaningful gift. - The gold necklace is a stylish accessory that can be worn every day. # Benefits - Personalized accessory - Thoughtful gift # Features - Custom name pendant - Gold necklace # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer receiving and appreciating the product. # Storyline - 00:00–00:02 The ad opens with a close-up of a gold necklace with the name "Taylana" on it. The text overlay reads, "POV: When he surprises you with a necklace that actually feels like you." This sets the stage for a personal and emotional narrative. - 00:02–00:04 00:02–00:04 The scene shifts to a woman receiving a gift box from a man. She opens the box and is visibly excited. This moment captures the surprise and joy of receiving a thoughtful gift. - 00:04–00:09 00:04–00:09 The woman is now wearing the necklace and admiring it. She touches the pendant and smiles, conveying her appreciation for the gift. The camera focuses on the necklace, highlighting its design and personalization. - 00:09–00:10 00:09–00:10 The woman takes a selfie with her phone, showcasing the necklace. This reinforces the idea that the necklace is a stylish and personal accessory that she is proud to wear.

# Ad summary A UGC-style ad featuring a woman sharing her love for a personalized necklace from a jewelry brand. She highlights the sentimental value of the necklace, which features the names of her children, and describes the design and diamond accent. The ad focuses on the necklace's personal significance and how it reflects her family and love. # Brand positioning The brand is presented as offering personalized, sentimental jewelry, particularly necklaces. The brand aligns with values of family, love, and personal connection. The jewelry is not presented as overtly flashy but rather tasteful and meaningful, suggesting the brand aims to occupy a space in the consumer's mind as a creator of deeply personal and cherished items. The brand pushes against the norm of mass-produced jewelry by focusing on customization and emotional value rather than purely aesthetic appeal or status. # Product The featured product is a delicate, gold-toned necklace with personalized charms. Two rectangular charms display the names 'Henry' and 'Olivia' in a vertical, cutout design. A small, round moissanite diamond charm is also attached. The necklace is for anyone who wants to carry the names of their loved ones close to them. The ad explicitly states the diamond adds a 'subtle touch without taking away from what really matters.' The necklace is positioned as more than just jewelry; it's a reflection of family, love, and the life being built together. The ad conveys that this necklace is worth buying because of its deep personal significance and unique design. # Visual style The ad has a warm, natural aesthetic with soft lighting, creating an intimate and personal feel. The editing style uses quick cuts to maintain a consistent pace. The production quality has a UGC feel. The pacing is steady, with cuts timed to the voiceover. # Hooks Spoken: Female 1: This necklace is so special to me. Text overlay: 00:00–00:02 / This necklace is so special to me. Visual: 00:00–00:01 Close-up shot of a gold necklace with charms on a woman's neck, under the shadows of window blinds. The charms appear to have names engraved on them. Her hands are visible, gently touching the necklace. # Funnel stage Consideration # Pain points The ad implies that people may struggle to find jewelry that truly represents their personal connections and family bonds. # Value propositions - Personalized design makes the necklace deeply personal and unique. - Moissanite diamond adds a touch of elegance without overshadowing the sentimental value. # Benefits - Feels deeply personal - Like carrying my whole world with me - Adds a subtle touch - Reflects our family, our love, and the life we're building together. # Features - Personalized necklace with name charms - Small moissanite diamond # Call to action None used. # Social proof - “This necklace is so special to me… A gift I received from my husband.” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her personal experience with the necklace. # Storyline - 00:00–00:01 The ad begins with a close-up of a necklace being worn, setting a personal and intimate tone. - 00:01–00:03 00:01–00:03 A woman introduces the necklace as a 'gift I received from my husband', establishing a backstory and adding sentimental value. - 00:03–00:07 00:03–00:07 The woman shares that 'the design immediately stood out to me' and 'seeing the names Henry and Olivia hanging together feels deeply personal,' emphasizing the unique and meaningful aspect of the necklace. The visuals focus on the name charms to convey the personalized element. - 00:07–00:11 00:07–00:11 She continues with 'like carrying my whole world with me', expressing the emotional connection and significance of the necklace. - 00:11–00:14 00:11–00:14 The narrative emphasizes the uniqueness of the necklace with the statement 'I’ve never seen anything like it,' enhancing its perceived value and desirability. - 00:14–00:17 00:14–00:17 The focus shifts to the details, noting that the 'small moissanite diamond adds a subtle touch without taking away from what really matters,' highlighting the balance between elegance and sentiment. - 00:18–00:23 00:18–00:23 Finally, the woman concludes by stating 'more than just jewelry it reflects our family our love and the life we’re building together,' reinforcing the emotional payoff and connection to the brand values.

# Ad summary A woman shows off a gold necklace with her daughter's name on it, explaining that her husband got it for her as she goes back to work. She says it makes her feel like her daughter is with her everywhere she goes and that it's comforting. She also points out the diamond detail and says it goes with every look. # Brand positioning Oak and Luna is presented as a brand that creates personalized jewelry that is sentimental and high-quality. The brand aims to occupy a space in the consumer's mind as a provider of meaningful, custom pieces that celebrate personal connections. The brand aligns with values of family, love, and personal expression. The brand's positioning is emotional, focusing on the sentimental value of wearing a piece that represents a loved one. # Product The featured product is a gold necklace with a custom name pendant. The necklace is delicate and features a small diamond detail on the chain. It is presented as a gift from a husband to his wife as she returns to work, symbolizing the presence of their daughter with her at all times. The necklace is described as "comforting" and versatile, suitable for any look. The ad addresses the purchase barrier of sentimentality by highlighting the emotional connection the necklace provides, making it a worthwhile and meaningful purchase. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style is smooth with static shots and minimal transitions. The production quality is high, giving it a commercial feel while maintaining a personal touch. The pacing is consistent, with a moderate rhythm that allows the viewer to focus on the product and the woman's testimonial. The audio-visual sync is well-coordinated, with the visuals complementing the voiceover. # Hooks Spoken: Female 1: This is my favorite necklace right now, / Female 1: it's my daughter's name. Text overlay: This is my favorite necklace right now / it's my daughter's name. Visual: 00:00–00:01: A woman with long blonde hair, wearing a black and white sweater, holds up a gold necklace with the name "Courtney" on it. She is in a bathroom with light-colored marble walls. She is wearing gold rings on her fingers. / 00:01–00:03: Close-up of the woman's chest as she adjusts the necklace. She is wearing a black sweater. The necklace is gold with the name "Courtney" on it. She is wearing gold rings on her fingers. # Funnel stage Consideration # Pain points The ad addresses the pain point of missing a loved one while being away at work. The woman states that the necklace "makes me feel like she's with me everywhere I go," indicating that the necklace helps alleviate the feeling of separation from her daughter. # Value propositions - Personalized jewelry that celebrates personal connections - A thoughtful gift that symbolizes the presence of a loved one - Versatile accessory that goes with every look # Benefits - Makes me feel like she's with me everywhere I go - It's really comforting - It just feels so me it goes with every look # Features - Gold necklace - Custom name pendant - Diamond detail # Call to action None used. # Social proof - "This is my favorite necklace right now" – Female 1 (Customer) - "It honestly makes me feel like she's with me everywhere I go" – Female 1 (Customer) - "It's really comforting" – Female 1 (Customer) - "It just feels so me it goes with every look" – Female 1 (Customer) - "I truly love it" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a satisfied customer sharing her personal experience with the product. # Storyline - 00:00–00:01 The woman holds up a gold necklace with a name pendant, stating it's her favorite necklace right now. - 00:01–00:02 She clarifies that the name on the necklace is her daughter's name, emphasizing the personal connection. - 00:02–00:05 She explains that her husband gifted her the necklace as she's returning to work, framing it as a thoughtful gesture. - 00:05–00:09 She shares that the necklace makes her feel like her daughter is with her everywhere she goes, highlighting the emotional comfort it provides. - 00:09–00:12 She points out the diamond detail on the necklace, adding a touch of luxury and sophistication. - 00:12–00:14 She expresses that the necklace feels like "her" and goes with every look, emphasizing its versatility and personal fit. - 00:14–00:15 She states that she truly loves the necklace, conveying genuine satisfaction and endorsement. - 00:15–00:17 She thanks Oak and Luna, acknowledging the brand and expressing gratitude for the product.

# Ad summary A woman shows off a gold necklace with her daughter's name on it. She explains that her husband got it for her as she goes back to work, and it makes her feel like her daughter is with her everywhere she goes. She also points out the diamond detail and says it goes with every look. # Brand positioning Oak and Luna is presented as a brand that creates personalized jewelry that is sentimental and high-quality. The brand aims to occupy a space in the consumer's mind as a provider of meaningful, personalized gifts that celebrate loved ones. The brand aligns with values of family, connection, and personal expression. The brand positioning is emotional, focusing on the sentimental value of the jewelry and the connection it creates between people. # Product The featured product is a gold necklace with a name pendant. The necklace is personalized with the name "Courtney" in a cursive font. The necklace features a small diamond detail on the chain. The woman in the ad states that the necklace makes her feel like her daughter is with her everywhere she goes and that it goes with every look. The necklace is presented as a comforting and versatile piece of jewelry that can be worn on any occasion. # Visual style The ad has a polished, UGC feel. The editing style is quick cuts. The production quality is high-end, with natural lighting. The pacing is consistent throughout the ad. # Hooks Spoken: The name you see here isn't mine / it's my daughter's, how perfect is that? Text overlay: The name you see here isn't mine / it's my daughter's, how perfect is that? Visual: 00:00–00:02: A woman with blonde hair, wearing a black sweater and gold rings, holds up a gold necklace with the name "Courtney" on it. The background is blurry, but appears to be a room with natural light. / 00:02–00:03: The woman holds up her phone to the camera, obscuring her face. She is wearing a black sweater with a white and navy striped scarf. The necklace is visible around her neck. # Funnel stage Consideration # Pain points The pain point is the feeling of separation from a loved one, specifically the woman's daughter, as she returns to work. The necklace is presented as a way to feel connected to her daughter even when they are apart. "My husband got this for me as I'm going back to work and it honestly makes me feel like she's with me everywhere I go." # Value propositions - Personalized jewelry that celebrates loved ones - A comforting and versatile piece of jewelry that can be worn on any occasion # Benefits - Makes her feel like her daughter is with her everywhere she goes - Goes with every look - Comforting # Features - Gold necklace - Name pendant - Personalized with the name "Courtney" - Cursive font - Small diamond detail on the chain # Call to action None used. # Social proof - "I truly love it." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:02 The woman holds up a gold necklace with the name "Courtney" on it and says that the name is her daughter's, not hers. - 00:04–00:09 She says that her husband got it for her as she's going back to work, and it makes her feel like her daughter is with her everywhere she goes. - 00:09–00:11 She says that it's really comforting. - 00:11–00:15 She points out the little diamond detail and says it feels so her and goes with every look. - 00:15–00:18 She says she truly loves it and thanks Oak and Luna.

# Ad summary This ad showcases Oak and Luna's best-selling personalized rectangle tag necklace with a diamond accent. Several young women model the jewelry while on-screen text highlights its 'best seller' status. # Brand positioning Oak and Luna is presented as a trendy jewelry brand that specializes in personalized necklaces. The brand emphasizes self-expression and connection through customized pieces, offering customers the ability to create meaningful and sentimental items. The visual aesthetic, featuring modern young women wearing the necklace in everyday settings, positions the brand as stylish, accessible, and aligned with current fashion trends. Oak and Luna aims to occupy the space of affordable luxury, providing a personalized experience that stands out from mass-produced jewelry. The brand focuses on emotional value rather than purely functional benefits. # Product The featured product is a gold necklace with two rectangular tags, each bearing an initial and a small diamond accent. The necklace is presented as Oak and Luna's 'best seller.' It is a delicate, personalized piece designed for everyday wear, as demonstrated by the models wearing it in various casual settings. The customization aspect allows customers to choose the initials for the tags, adding a personal touch and sentimental value. The necklace is packaged in a branded Oak and Luna box, suggesting attention to detail and a premium unboxing experience. The ad conveys that this necklace is worth buying because of its personalization options, stylish design, and its proven popularity as a best-selling item. # Visual style The ad has a polished, modern aesthetic with a focus on clean visuals and natural lighting. The editing style employs quick cuts to maintain a fast pace, averaging about 5 cuts per minute. The overall production quality is high, suggesting a professional commercial feel, but also retains a UGC touch. The cuts, text overlays, and product placements are all well-timed to the underlying music track. # Hooks Text overlay: 00:01–00:03: MEET OUR BEST SELLER Visual: 00:00–00:02: A close-up shot shows a pair of manicured fingers holding a gold necklace. The necklace features a thin gold chain and two small rectangular gold pendants, each engraved with a letter and a tiny diamond. The background is slightly blurred, revealing a white surface with text that reads 'Stationery That Inspires by Lara Holly' / 00:02–00:03: A fair-skinned woman is smiling and holding the gold necklace out in front of her face. She has blonde hair, pink lipstick, and gold hoop earrings. The background is light and airy. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Personalized initials offer a unique and sentimental touch. - The stylish design allows for versatile wear in various settings. - The best-seller status of the necklace implies popularity and satisfaction among other customers. # Benefits - Personalized jewelry - Stylish design - Everyday wear # Features - Gold necklace - Rectangular tags - Personalized initials - Diamond accent # Call to action None used. # Social proof - The ad labels the necklace as the brand's 'BEST SELLER', implying that many other customers have purchased and enjoyed the product. # Point of view - Customer 100% – The ad shows real or implied users wearing and interacting with the product in casual settings, conveying a user-centric perspective. # Storyline - 00:00–00:02 The ad begins by showcasing a close-up view of a hand holding the Oak and Luna necklace, focusing on the details of the rectangular tags with initials and diamond accents. - 00:01–00:03 Text overlay declares, 'MEET OUR BEST SELLER,' immediately positioning the product as popular and desirable. This aims to pique the viewer's interest by highlighting its proven appeal. - 00:02–00:03 A woman is seen smiling and holding out the necklace, providing a glimpse of how it looks when worn and emphasizing its aesthetic appeal. The shot is close to her face, letting the necklace hang between her eyes, which draws attention to the product. - 00:03–00:06 The camera shows a woman wearing the necklace, giving context for how it integrates into an everyday outfit and showing its versatility. The setting appears to be an apartment or office with a modern, neutral backdrop. - 00:05–00:07 The scene cuts to a close-up of the necklace being opened from its branded Oak and Luna packaging, reinforcing brand recognition and the product's presentation as a premium item. - 00:07–00:08 The ad transitions to another woman sitting on a bed, putting on the necklace, indicating ease of use and practicality. Her facial expressions and casual attire emphasize the product’s relevance in everyday life. - 00:08–00:09 The camera shows a close-up of the necklace on another woman’s hand. - 00:09–00:10 The ad shows the first woman, drinking out of a mug while wearing the necklace. This shot reinforces the product's integration into everyday moments. - 00:10–00:11 A close up of the second woman is shown, with the necklace visible. The woman is smiling. - 00:11–00:12 The necklace is shown hanging in front of the first woman's face. The camera focuses on the necklace and then on her smiling expression, further emphasizing its appeal. - 00:12–00:15 The final shot shows the necklace on another woman’s hand. The ad ends with the woman smiling at the camera and acting coy.

# Ad summary A woman walks down a city street and describes the Oak and Luna Compass necklace she is wearing. She explains that her friends gave it to her for her 30th birthday and that it has all of their initials on it, along with a custom diamond. She says she loves yellow gold and is obsessed with it. She directs viewers to Oakandluna.com to purchase the necklace, which is available in silver, with or without a diamond, and with up to four initials. She ends by saying that the necklace comes with free shipping. # Brand positioning Oak and Luna is presented as a jewelry brand that specializes in personalized pieces, particularly those made of yellow gold. The brand is positioned as a go-to for meaningful gifts, especially among close friends, with the option to customize pieces with initials and diamonds. The brand aligns with a lifestyle that values personal connections and sentimental gifts, while also catering to those who appreciate high-quality, customizable jewelry. Oak and Luna seems to push against the trend of mass-produced jewelry by offering unique, personalized options that hold sentimental value. # Product The featured product is the Oak and Luna Compass necklace, a yellow gold necklace with a round pendant. The pendant features a compass design with the option to include up to four initials and a custom diamond inside. The necklace is described as the key element that "makes my look." It is presented as a personalized gift option, suitable for special occasions like a 30th birthday. The necklace is available in silver and can be purchased with or without the diamond. The ad addresses the purchase barrier of customization by highlighting the option to add initials and choose different materials. The ad emphasizes the necklace's unique and personalized nature, making it a worthwhile purchase for those seeking sentimental and customizable jewelry. # Visual style The ad has a casual, UGC-style aesthetic, with natural lighting and handheld camera work. The editing style is simple, with smooth transitions between shots. The production quality is polished but maintains a realistic feel, aligning with the intended tone of a genuine customer testimonial. The pacing is consistent, with a moderate number of cuts per minute, keeping the viewer engaged without feeling rushed. The audio-visual sync is well-coordinated, with the cuts and product actions timed to the voiceover lines. # Hooks Spoken: What are you wearing? Text overlay: What are you wearing? Visual: 00:00–00:01 The shot is a medium close-up of a woman walking towards the camera on a city street. She is wearing a light yellow off-the-shoulder top, light blue jeans, black sunglasses, gold hoop earrings, a gold necklace, and gold bracelets. The background shows a crosswalk, buildings, and a yellow school bus. # Funnel stage Consideration # Pain points The ad implies the pain point of finding a unique and meaningful gift for a special occasion. "I just got it from my best friend's for my 30th birthday." # Value propositions - Personalized necklace with initials and diamond - Available in silver - Free shipping # Benefits - Personalized gift - Unique design - Sentimental value - Free shipping # Features - Compass necklace - Yellow gold - Custom diamond - Up to 4 initials - Available in silver # Call to action click Compass Necklace you'll find it # Social proof - "I'm wearing Oak and Luna's Compass necklace, which is honestly what makes my look" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:01 A woman is walking down a city street. - 00:01–00:02 00:01–00:02 The woman is asked what she is wearing. This is the start of the ad, and the question is meant to grab the viewer's attention and introduce the topic of the video. The perspective is from someone off-camera, creating a casual, street-style interview vibe. The tone is conversational and friendly. - 00:02–00:06 00:02–00:06 The woman responds that she is wearing Oak and Luna's Compass necklace, which she says makes her look. This is a direct response to the previous question, introducing the featured product and brand. The perspective shifts to the woman as she highlights the necklace, emphasizing its importance to her overall style. The tone is confident and enthusiastic. - 00:07–00:16 00:07–00:16 The woman explains that she received the necklace from her best friends for her 30th birthday, and it includes all of their initials and a custom diamond. This builds on the previous statement by providing context and personal connection to the product. The perspective remains with the woman as she shares a personal story, adding sentimental value to the necklace. The tone is appreciative and heartfelt. - 00:16–00:21 00:16–00:21 The woman states that she loves gold and is obsessed with yellow gold, emphasizing her personal preference and aligning it with the brand's style. This is a continuation of her personal story, further justifying her connection to the product. The perspective is still with the woman, reinforcing her personal endorsement. The tone is enthusiastic and genuine. - 00:21–00:33 00:21–00:33 The woman directs viewers to Oakandluna.com to purchase the Compass necklace, mentioning that it is available in silver, with or without a diamond, and with up to four initials, and that it comes with free shipping. This is a direct call to action, transitioning from personal endorsement to sales pitch. The perspective remains with the woman as she provides practical information for potential buyers. The tone is informative and encouraging.

# Ad summary The ad shows a diamond being set into a silver necklace by hand. The necklace is then cleaned with a soft white cloth to reveal the finished product. # Brand positioning Oak and Luna is presented as a maker of quality necklaces that are suitable to give as gifts. The brand appears to be positioned in the market to capture customers who are looking for delicate and unique pieces that carry an emotional connection. # Product The product being advertised is a silver necklace with a small rectangular pendant. A small hole in the pendant is set with a single diamond. The pendant is attached to the necklace with a small silver ring. The necklace is presented as something that can be purchased as a gift. # Visual style The ad has a polished, high-end production style, but with jump cuts that give it a more modern feel. The visuals are mostly close ups of hands and equipment, and are very high resolution. The video is very short and concise. # Hooks Visual: 00:00–00:01 The shot is a close up of a pair of hands setting a tiny diamond into a silver pendant that is mounted on a brass block. The background is blurry, but appears to be a metal sink. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand 100% – The entire video is communicated from the official brand point of view. # Storyline - 00:00–00:01 A small diamond is carefully placed into a hole in a silver pendant. - 00:01–00:11 00:01–00:11 The pendant is shown being placed in a clamp and then having the diamond being secured in place by hand with a hand-powered drill, and then a hammer. - 00:11–00:14 00:11–00:14 The finished pendant is carefully taken out of the clamp with tweezers. - 00:14–00:20 00:14–00:20 The finished necklace is cleaned with a white cloth.

# Ad summary This ad for a compass necklace features a blonde woman saying that the necklace is the only one you'll ever need and will elevate every outfit. It can hold four personal engravings. # Brand positioning This brand is positioned as a luxury brand, based on the language used in the ad such as "incredibly high fashion" and how the necklace "literally elevates every single outfit." It also appeals to being more personalized, as the product being advertised allows for four personal engravings. # Product The product being advertised is a gold compass necklace with four personal engravings that looks incredibly high fashion. It literally elevates every single outfit and allows for personalization. # Visual style The overall aesthetic of the ad is a hybrid of a UGC feel mixed with a polished commercial. The shots are quick cuts and the product shots are in focus. The shots of the woman talking to the camera are filmed in natural light on what appears to be her phone. The video pacing is quick and the cuts are not timed to the music beats or voiceover lines. # Hooks Spoken: 00:00–00:04: Female 1: Girls honestly, this is the only necklace you will ever need to wear. Text overlay: girls honestly / this is the / only necklace you / will ever need / to wear Visual: 00:00–00:04: A blonde woman smiles at the camera, wearing a white blazer, white t-shirt and the compass necklace. She's standing outside a brick building. She seems to be holding the camera herself and there's slight movement. The lighting is soft and natural. / 00:02–00:04: A close up of the gold compass necklace the woman is wearing, laid on top of her white blazer and white t-shirt. # Funnel stage Consideration # Pain points None used. # Value propositions - This compass necklace looks incredibly high fashion and literally elevates every single outfit. # Benefits - looks incredibly high fashion - literally elevates every single outfit # Features - holds 4 personal engravings # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – This ad is told from the perspective of a woman, showcasing the product and her positive experiences with it. # Storyline - 00:00–00:04 The blonde woman smiles at the camera and claims the necklace is the only one you will ever need to wear. - 00:04–00:09 The woman says this compass necklace holds four personal engravings and looks incredibly high fashion. - 00:09–00:13 The woman touches her hair and says that the necklace literally elevates every single outfit. - 00:13–00:17 The woman implores the audience that you need to grab this right now.