How Missguided Advertises on Meta

# Ad summary A closeup image shows the Baby Phat furry boots on a woman in a white dress. The brand's name is displayed over the image. # Brand positioning Baby Phat is presented as a fashion-forward brand known for its distinctive and stylish designs. The brand aims to occupy a space in the consumer's mind as a trendsetter in the fashion industry. The values, tone, and lifestyle that Baby Phat aligns with and promotes are those of confidence, individuality, and self-expression. Baby Phat's brand positioning is emotional, focusing on empowerment and style. # Product The product featured is a pair of furry boots. These boots appear to be made of a soft, white material, giving them a plush and cozy look. They are worn by a woman with tan legs, paired with a short white dress. The boots are prominently displayed, showcasing their unique design and texture. The ad emphasizes the fashion statement these boots make, suggesting they are a must-have item for those looking to stand out. # Visual style The ad has a highly polished, studio-shot production quality with a focus on the visual appeal of the product. The visual motifs include soft textures, and a clean, bright aesthetic. The image treatment involves a soft, slightly blurred background and lighting to highlight the product. The typography integration is minimal, with a simple, elegant font for the brand logo. The style contrasts slightly with platform-native content, offering a high-design feel that could potentially increase stop power in the feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish boots that make a statement # Benefits - Creates a fashion statement - Unique design and texture # Features - Furry boots # Call to action None used. # Social proof - None used. # Point of view - Customer: The primary point of view is from a customer's perspective, as the ad showcases the product in use, allowing potential buyers to envision themselves wearing the boots. # Storyline - The ad begins with a close-up view of a woman wearing the Baby Phat furry boots, which captures the viewer's attention with the product's unique texture and style. This is included to immediately showcase the key product being advertised, and the audience experiences it from a customer's perspective, seeing what it looks like to wear the item. - The camera focuses on the boots as the woman walks, which emphasizes the product's appearance and how it looks in motion. This is included to demonstrate the product's appeal and fashion-forward design, and the audience experiences it from the brand's perspective, highlighting the visual impact of wearing their product. - The brand's logo is displayed prominently over the image, reinforcing brand recognition. This is included to ensure viewers associate the boots with the Baby Phat brand, and the audience experiences it from the brand's perspective, as it serves as a visual reminder of the brand.

# Ad summary This ad features two women modeling clothing from Baby Phat. The ad is set to music and features the brand's logo. # Brand positioning Baby Phat is presented as a brand with hip-hop roots. The brand is presented as a modern and stylish brand. The brand is presented as a brand for young women. # Product The ad features clothing from Baby Phat. The clothing is presented as modern and stylish. The clothing is presented as being for young women. The clothing is presented as being comfortable and easy to wear. The clothing is presented as being affordable. # Visual style The ad has a modern and stylish aesthetic. The editing is quick and the transitions are smooth. The production quality is high. # Hooks Spoken: [Music] Visual: 00:00–00:01: A close-up shot of a woman's face, wearing sunglasses and a black Baby Phat jacket. The background is white. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's point of view. # Storyline - 00:00–00:01 A woman is shown from the neck down, wearing a black Baby Phat jacket. - 00:01–00:02 Two women are shown posing together, wearing Baby Phat clothing. - 00:02–00:03 Two women are shown posing together, wearing Baby Phat clothing. - 00:03–00:04 Two women are shown posing together, wearing Baby Phat clothing. - 00:04–00:05 Two women are shown posing together, wearing Baby Phat clothing. - 00:05–00:06 Two women are shown posing together, wearing Baby Phat clothing. - 00:06–00:07 Two women are shown posing together, wearing Baby Phat clothing. - 00:07–00:08 Two women are shown posing together, wearing Baby Phat clothing. - 00:08–00:09 Two women are shown posing together, wearing Baby Phat clothing. - 00:09–00:10 Two women are shown posing together, wearing Baby Phat clothing. - 00:10–00:12 The Baby Phat logo is shown.

# Ad summary The ad showcases a variety of outfits and sunglasses from the SKIMS brand, set to a rhythmic electronic music track. It features a grid of different shots of a model wearing various SKIMS clothing and sunglasses, highlighting the brand's fashion-forward aesthetic. # Brand positioning SKIMS is presented as a high-fashion brand that offers a range of stylish clothing and accessories, particularly sunglasses. The brand aims to occupy a space in the consumer's mind as a trendsetting and visually appealing fashion label. The brand aligns with a modern, confident, and sophisticated lifestyle, pushing against norms by presenting a curated and visually driven aesthetic. The brand positioning is both functional, offering clothing and accessories, and emotional, appealing to consumers who want to express themselves through fashion. # Product The ad features SKIMS sunglasses, presented as a stylish accessory. The sunglasses are shown in various designs and colors, complementing different outfits. The product is for individuals who want to enhance their fashion statement with trendy eyewear. The ad highlights the sunglasses' design and aesthetic appeal, showcasing them as a must-have accessory for various occasions. The ad conveys that these sunglasses are worth trying or buying because they elevate one's style and complete a fashionable look. # Visual style The ad has a polished and high-end production quality, with a focus on showcasing the brand's fashion-forward aesthetic. The editing style consists of static shots with no transitions, creating a clean and modern look. The pacing is consistent, with each shot held for a few seconds. The audio-visual sync is maintained, with the cuts timed to the music beats. # Hooks Visual: 00:00–00:03: A grid of nine different shots is displayed. Each shot features a model wearing various SKIMS clothing and sunglasses. The backgrounds vary, including wooden walls and studio settings. The model is styled in different outfits, showcasing the versatility of the brand. The camera framing is static, with no movement. The lighting is bright and even, highlighting the textures and colors of the clothing and accessories. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Trendy eyewear to enhance your fashion statement - Stylish sunglasses to elevate your look # Benefits - Enhances fashion statement - Elevates style - Completes a fashionable look # Features - Stylish sunglasses - Various designs and colors - Fashion-forward aesthetic # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and aesthetic. # Storyline - 00:00–00:04 The ad opens with a grid of different shots of a model wearing various SKIMS clothing and sunglasses. - 00:04–00:08 Each shot features a different outfit and style of sunglasses, showcasing the versatility of the brand. - 00:08–00:15 The rhythmic electronic music track adds to the fashion-forward and trendy vibe of the ad.

# Ad summary This ad showcases a woman modeling a variety of pajama sets. The ad uses a fast-paced editing style and upbeat music to highlight the different styles and designs available. # Brand positioning The brand is presented as a provider of stylish and comfortable sleepwear. The variety of pajama sets shown, from playful prints to elegant satin, suggests the brand caters to diverse tastes and preferences. The brand aims to occupy a space in the consumer's mind as a go-to for fashionable and comfortable loungewear, emphasizing both style and comfort. The brand aligns with a lifestyle that values relaxation and self-expression through clothing, pushing against the norm of plain or basic sleepwear. The brand positioning is both functional (comfort) and emotional (style, self-expression). # Product The ad features a variety of pajama sets, each with distinct designs and materials. The sets include a pink and black striped set with ribbon ties, a white set with a playful holiday-themed print, and a black satin set with feather trim. Each set includes a long-sleeved top and matching bottoms. The pajamas are designed for comfort and style, suitable for lounging at home or sleeping. The ad highlights the variety of styles available, suggesting there is a set for every taste. The ad addresses the purchase barrier of limited options by showcasing a wide range of designs and materials. # Visual style The ad has a polished and clean aesthetic with a focus on showcasing the pajama sets. The editing style is fast-paced with quick cuts to highlight the different styles. The production quality is high-end, resembling a commercial. The pacing is consistent with frequent cuts timed to the music. The audio and visual elements are synced to create a dynamic and engaging presentation. # Hooks Visual: A woman with long, dark hair is standing in a well-lit room, wearing a pink and black striped pajama set with ribbon ties. She is holding a white mug. The background includes a modern painting and a white wall. The setting is a clean, minimalist room. The camera is stationary and captures the woman from a medium shot. / The same woman is now wearing a white pajama set with a holiday-themed print (gingerbread men, candy canes, and Playboy bunnies). She is posing with her hands on her hips. The background remains the same. The camera is stationary and captures the woman from a medium shot. / The woman is now wearing a black satin pajama set with feather trim on the sleeves. She is posing with her hands at her sides. The background remains the same. The camera is stationary and captures the woman from a medium shot. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish and comfortable sleepwear for diverse tastes - Variety of designs and materials to suit different preferences - Options for relaxation and self-expression through clothing # Benefits - Comfortable sleepwear - Stylish loungewear - Options for diverse tastes - Relaxation - Self-expression through clothing # Features - Variety of pajama sets - Different designs and materials - Long-sleeved tops and matching bottoms - Pink and black striped set with ribbon ties - White set with a playful holiday-themed print - Black satin set with feather trim # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and their features. # Storyline - 00:00–00:01 A woman is shown posing in a pink and black striped pajama set, holding a mug. The intention is to showcase the style and comfort of the sleepwear. The perspective is from an external observer, capturing the model in a well-lit setting. The tone is relaxed and stylish. - 00:01–00:02 The scene transitions to the same woman posing in a white pajama set with a holiday-themed print. The intention is to display another style option. The perspective remains external, focusing on the model and the outfit. The tone is playful and festive. - 00:02–00:03 The woman is now seen in a black satin pajama set with feather trim. The intention is to showcase a more elegant and luxurious option. The perspective is still external, highlighting the model and the outfit. The tone is sophisticated and glamorous. - 00:03–00:04 The video returns to the woman in the pink and black striped pajama set, leaning against a surface and holding a mug. The intention is to reinforce the initial style and provide a sense of continuity. The perspective remains external, focusing on the model and the outfit. The tone is relaxed and stylish. - 00:04–00:05 The scene transitions back to the white pajama set with the holiday-themed print. The intention is to showcase another style option. The perspective remains external, focusing on the model and the outfit. The tone is playful and festive. - 00:05–00:06 The video returns to the black satin pajama set with feather trim, with the woman turning to show the back of the outfit. The intention is to showcase a more elegant and luxurious option. The perspective is still external, highlighting the model and the outfit. The tone is sophisticated and glamorous.

# Ad summary This ad showcases a variety of clothing from the Playboy x Missguided collaboration. The ad features models posing in the clothes with a plain background. # Brand positioning This ad promotes the Playboy x Missguided collaboration. The brand aims to be youthful and fashion-forward by collaborating with Missguided. The clothing shown features both brands' logos. # Product This ad showcases multiple athleisure clothing items from the Playboy x Missguided collaboration. The clothing includes hoodies, tracksuits, crop tops, leggings, shorts, t-shirts, cardigans, and onesies. Many of the clothing items feature all-over prints with the Playboy bunny logo. The clothing comes in a variety of colors and styles, appealing to the buyer's taste. # Visual style The ad has a clean and polished aesthetic. The backgrounds are plain and the models are well-lit, creating a professional and visually appealing showcase of the clothing. # Hooks Text overlay: PLAYBOY / x / missguided Visual: 00:00–00:01: A brunette woman with long hair stands in a studio in front of a white backdrop. She wears a two-tone tracksuit from the Playboy x Missguided collaboration. The jacket is navy blue and dark brown with white piping and the pants are white with a dark stripe down the side. She has one hand on her hip and is smiling at the camera. / 00:01–00:01: The same woman stands in the same setting. She wears a navy and white striped tee-shirt and dark shorts from the collaboration. She holds a pillow shaped like a Playboy bunny. / 00:01–00:02: The same woman stands in the same setting. She wears a navy blue and brown zip up jacket from the collaboration with white piping. She wears a black mini skirt and brown sneakers. / 00:02–00:03: The same woman stands in the same setting. She wears a maroon and white striped rugby-style shirt and maroon leggings. She carries a bowling bag with maroon and white accents. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - This clothing is on-trend and flattering, providing a confident look for everyday wear. # Benefits - A variety of colors and styles to suit the buyer's taste - Athleisure wear for any occasion # Features - Clothing from the Playboy x Missguided collaboration - Clothing includes hoodies, tracksuits, crop tops, leggings, shorts, t-shirts, cardigans, and onesies - Many of the clothing items feature all-over prints with the Playboy bunny logo # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented in the official voice of the brand. # Storyline - 00:00–00:15 A model poses in front of a white backdrop, showing off various items from the Playboy x Missguided collaboration.

# Ad summary This ad showcases a variety of activewear and loungewear from the Playboy Sport collection. It features a model posing in multiple outfits against a clean, white backdrop, highlighting the style and versatility of the brand's clothing line. # Brand positioning Playboy Sport presents itself as a modern and stylish activewear and loungewear brand that blends comfort with a touch of playful sophistication. It aligns with a lifestyle that values both fitness and relaxation, targeting individuals who appreciate fashionable athletic apparel and comfortable casual wear. The brand pushes against traditional, purely performance-focused athletic wear by incorporating trendy designs and the iconic Playboy bunny logo, suggesting a youthful and confident attitude. The brand positioning is a mix of functional and emotional, offering comfortable and practical clothing while also tapping into the brand's heritage and iconic status. # Product The ad features a range of activewear and loungewear pieces from the Playboy Sport collection. The collection includes leggings, shorts, sports bras, zip-up jackets, polo dresses, wide-leg sweatpants, tank tops, and t-shirts, all adorned with the Playboy or Playboy Sport logo. These pieces are designed for both athletic activities and casual wear, with a focus on comfort and style. The color palette includes neutral tones like gray, navy, and burgundy, along with white accents. Key features include breathable fabrics, flexible waistbands, and a mix of fitted and relaxed silhouettes. The products are presented as versatile options that can be mixed and matched for various occasions, emphasizing their fashionable design and brand appeal. # Visual style The ad has a clean and polished aesthetic with bright, even lighting and a minimalist white background. The editing is smooth with static shots and seamless transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, creating a sense of effortless style and sophistication. There are no obvious audio-visual sync elements. # Hooks Visual: 00:00–00:01 A model with tan skin and a high ponytail stands in a brightly lit studio against a white background. She wears a light gray zip-up jacket with a high collar and matching gray leggings with the "PLAYBOY SPORT" logo in white on the left leg. Her hands are at her waist as she poses. She also wears chunky sneakers. The camera is stationary, capturing a full-body shot. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The collection offers versatile pieces that can be mixed and matched for various occasions, emphasizing their fashionable design and brand appeal. - Designed for both athletic activities and casual wear with a focus on comfort and style # Benefits - Comfort - Style - Versatility # Features - Leggings - Shorts - Sports bras - Zip-up jackets - Polo dresses - Wide-leg sweatpants - Tank tops - T-shirts - Playboy or Playboy Sport logo # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad exclusively uses the brand's official voice, showcasing the Playboy Sport collection through professional modeling and visuals. # Storyline - 00:00–00:06 00:00–00:06 A model stands in front of a clean white background and poses while dressed in a variety of activewear and loungewear from the Playboy Sport collection. Each outfit is slightly different, showcasing the versatility of the brand's clothing line.

# Ad summary This ad showcases different clothing items that are being sold at Missguided. # Brand positioning Missguided is presented as an online clothing retailer that offers a wide variety of trendy clothing. The brand aligns with a youthful, modern, and fashion-forward lifestyle. The ad presents Missguided as a brand that keeps up with current trends, ignoring norms by offering a wide range of styles that can appeal to a variety of consumers. Their brand positioning is primarily emotional, appealing to individuals who want to express themselves through fashion. The brand aims to occupy a space in the consumer's mind as an accessible brand that caters to various styles. # Product The ad showcases an array of trendy clothing items offered by Missguided. The products range from casual wear such as leggings, tops, and jackets, to more formal items like blazers and dresses. The variety in the product line highlights the breadth of Missguided's offerings, catering to different occasions and personal styles. The ad is telling the viewer that Missguided is worth trying or buying because it provides a wide selection of fashionable clothing items to fit any style. # Visual style The ad has a clean and polished aesthetic, resembling a professional photoshoot. The editing style consists of quick cuts, transitioning rapidly between shots of different outfits. The production quality is high-end commercial, presenting a visually appealing and professional image. The background is plain, allowing the focus to be solely on the clothing. The ad's pacing is fast, with cuts occurring approximately every second, maintaining a consistent and energetic rhythm. # Hooks Spoken: 00:00–00:07: [Singing] Bless it up, I bet DJ vests it up. All my ladies wanna dance slow. Text overlay: 00:00–00:07: missguided Visual: 00:00–00:00: A young, light-skinned woman is wearing a white hoodie, a light green tube top, light green shorts, and white socks. The hoodie is unzipped, and the woman is expressionless. / 00:00–00:01: A young, light-skinned woman with her hair in a bun is wearing small glasses, a tan windbreaker, a navy and red striped polo, a white pleated skirt, and black knee-high boots. She is expressionless. / 00:01–00:02: A young, light-skinned woman with her hair in a bun is wearing a gray pinstripe suit with a black top underneath. She is expressionless. / 00:02–00:03: A young, light-skinned woman with her hair in a bun is wearing sunglasses and a gray athletic outfit. She is expressionless. / 00:03–00:04: A young, light-skinned woman with blonde hair is wearing a tan semi-sheer shirt, a light green tank top, black athletic pants, and has a blue sweater tied around her waist. She is expressionless. / 00:04–00:05: A young, light-skinned woman with blonde hair is wearing a tan semi-sheer long-sleeved shirt, a light green tank top, brown shorts, and silver heels. She is expressionless. / 00:05–00:06: A young, light-skinned woman with blonde hair is wearing a blue, tan, and white striped polo, and gray shorts. She is wearing white socks and white sneakers. She is expressionless. / 00:06–00:07: A young, light-skinned woman is wearing a brown jacket, a white graphic tee, and blue jeans. She is expressionless. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Missguided provides a wide selection of fashionable clothing items to fit any style. # Benefits - Fashionable clothing - Fits any style # Features - Wide variety of clothing items - Casual wear - Formal wear # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad displays the brand’s products and brand logo with no customer interaction. # Storyline - 00:00–00:07 Various outfits are shown in rapid succession.

# Ad summary A short fashion ad featuring a person sitting in an office chair while wearing various outfits. # Brand positioning Missguided is presented as a trendy and fashion-forward brand that offers a range of clothing styles to suit different tastes and occasions. The brand aims to occupy a space in the consumer's mind as a go-to destination for stylish and contemporary fashion, catering to individuals who want to express their personality through clothing. The brand aligns with values of self-expression, confidence, and individuality. The brand positioning is emotional, focusing on empowerment and self-expression through fashion. # Product The ad features a variety of clothing and accessories from Missguided, including dresses, tops, skirts, pants, suits, shoes, and sunglasses. The clothing is shown being worn by a model sitting in an office chair in a studio. The ad showcases the versatility of the brand's offerings, with outfits ranging from casual to formal, suitable for various occasions and settings. The ad implies that Missguided products are worth trying or buying because they allow individuals to express their personal style and stay on-trend. # Visual style The ad has a clean and minimalist aesthetic, with a focus on showcasing the clothing and accessories. The editing style involves quick cuts to transition between different outfits. The production quality appears to be a polished commercial. The pacing is fast, with cuts occurring every 1-2 seconds. The cuts are timed to the beat of the music, creating a sense of rhythm and energy. # Hooks Text overlay: missguided Visual: 00:00-00:01: A person with blonde hair pulled back is sitting in a black office chair wearing a gray bodysuit, socks, and white sneakers. They are talking on a phone and wearing sunglasses. The background is white. / 00:01-00:02: The person is now wearing a white, long-sleeved off-the-shoulder shirt and a black skirt, along with black heels. The background is white. / 00:02-00:03: The person is wearing a gray top that is buttoned up with short shorts and knee high socks and black heels. The background is white. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand is communicating by showing off their clothing styles. # Storyline - 00:00–00:01 The ad opens with a person sitting in an office chair against a white background. The message conveyed is to showcase the versatility of the brand. - 00:01–00:07 The person's clothing changes in each shot, with styles ranging from business casual to club wear, highlighting the range of different styles Missguided offers.

# Ad summary This ad showcases a behind-the-scenes look at a Missguided photoshoot, highlighting various models and outfits while promoting the brand's fashion-forward image. # Brand positioning Missguided is presented as a trendy and fashion-forward brand that caters to young women who want to express their individuality through bold and stylish clothing. The brand aligns with a lifestyle of confidence, glamour, and self-expression, pushing against the norms of traditional fashion by offering a wide range of on-trend pieces. The brand positioning is primarily emotional, focusing on empowerment and fun, with a functional aspect of providing accessible and stylish clothing options. # Product The ad features a variety of clothing items from Missguided, including sequined tops, dresses, and matching sets in various colors like pink, silver, and black. These items are designed for young women who want to make a statement and stand out. The clothing is presented as fashionable and on-trend, suitable for parties, photoshoots, or any occasion where one wants to express their unique style. The ad addresses the purchase barrier of finding stylish and affordable clothing by showcasing the brand's diverse range of options. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear shots. The editing style is quick cuts, creating a fast-paced rhythm that keeps the viewer engaged. The production quality is high-end, supporting the intended tone of glamour and style. The pacing is consistent, with cuts timed to the music beats. The overall visual style is designed to appeal to a young, fashion-conscious audience. # Hooks Text overlay: missguided Visual: 00:00–00:01 A young woman with long dark hair, fair skin, and full makeup sits on the floor in a black sequined dress with lace trim. She is surrounded by clothes and shoes, including heels and dresses on hangers. She is applying lipstick while looking at a compact mirror. The camera is at eye level and slightly shaky, giving a casual feel. The lighting is bright, and the background is cluttered with fashion items. / 00:01–00:02 A close-up shot of a woman with blonde hair, fair skin, and gold hoop earrings applying lipstick. The camera is close to her face, showing the makeup application in detail. The background is a white backdrop with soft lighting. / 00:02–00:03 A young Black woman with short dark hair, wearing a pink sequined top and shorts with a matching pink robe, walks in front of a white backdrop. She is smiling and posing. The camera is at eye level and follows her movement. The background includes lighting equipment and a white screen. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of finding stylish and affordable clothing that allows young women to express their unique style. # Value propositions - Stylish and affordable clothing options - Diverse range of on-trend pieces - Clothing suitable for parties, photoshoots, or any occasion # Benefits - Fashionable clothing - On-trend styles - Statement pieces - Unique expression # Features - Sequined tops - Sequined dresses - Matching sets - Various colors (pink, silver, black) # Call to action None used. # Social proof - None used. # Point of view - Customer 5% – The ad shows a model applying makeup, giving the feeling of getting ready. - Brand 95% – The ad showcases models in various outfits and behind-the-scenes footage of a photoshoot. # Storyline - 00:00–00:01 00:00–00:01 A woman with long dark hair sits on the floor surrounded by clothes and shoes, applying lipstick. This conveys a behind-the-scenes look at getting ready for a photoshoot, from the perspective of someone involved in the process. The tone is casual and intimate. - 00:01–00:02 00:01–00:02 A close-up shot shows a woman with blonde hair applying lipstick. This continues the behind-the-scenes theme, focusing on the beauty aspect of the photoshoot preparation, from the perspective of the makeup artist or stylist. The tone is focused and professional. - 00:02–00:03 00:02–00:03 A model in a pink sequined outfit walks in front of a white backdrop. This showcases the clothing in action, from the perspective of the brand or photographer. The tone is energetic and glamorous. - 00:03–00:04 00:03–00:04 A close-up shot focuses on the pink sequined outfit. This highlights the details and texture of the clothing, from the perspective of the brand or designer. The tone is celebratory and emphasizes the visual appeal of the outfit. - 00:04–00:05 00:04–00:05 A model in a silver sequined dress poses in front of a white backdrop. This continues to showcase the clothing, from the perspective of the brand or photographer. The tone is elegant and sophisticated. - 00:05–00:06 00:05–00:06 A model in a pink sequined top and shorts poses with a silver purse. This highlights another outfit option, from the perspective of the brand or photographer. The tone is playful and stylish. - 00:06–00:07 00:06–00:07 A model in a silver sequined dress poses with a white fur stole. This showcases another outfit option, from the perspective of the brand or photographer. The tone is glamorous and luxurious. - 00:07–00:08 00:07–00:08 A model in a silver sequined top and shorts poses while a photographer films. This shows the behind-the-scenes process of the photoshoot, from the perspective of an observer. The tone is professional and focused. - 00:08–00:09 00:08–00:09 The scene shows various members of the crew working on the photoshoot. This emphasizes the collaborative effort behind the scenes, from the perspective of an observer. The tone is busy and energetic.

# Ad summary This ad promotes Missguided's collection of clothing. It features a slideshow of models in different outfits, including loungewear, athletic wear, and casual wear. The brand name is displayed prominently on the screen. # Brand positioning Missguided is presented as a fast-fashion brand for young women who want to stay on top of the latest trends. The brand offers a wide range of clothing styles, from loungewear to athletic wear to casual wear. The ad emphasizes the brand's trendy and stylish image. The brand aligns with a fun and confident lifestyle. # Product The ad features a variety of clothing items, including loungewear sets, athletic wear sets, and casual wear outfits. The loungewear sets include oversized tops and shorts or pants, often in soft, comfortable fabrics. The athletic wear sets include leggings and tops, designed for workouts or casual wear. The casual wear outfits include jeans, tops, and jackets, often in trendy styles. Each product seems designed for comfort and style. # Visual style The ad features a clean and modern aesthetic with a focus on the clothing. The editing style is quick cuts. The production quality is polished. The pacing is fast. The cuts are synced to the music. # Hooks Visual: 00:00–00:00: A model with long blonde hair stands with her arms crossed, wearing a white athletic style crop top with the number 98 in navy blue, light gray sweatpants, and silver heels. A light yellow sweatshirt is tied around her waist. The background is plain white. The brand name 'missguided' is at the bottom of the screen in white. / 00:01–00:01: A model sits on a bed with light blue and pink sheets. She is wearing a striped long-sleeve shirt with light blue and yellow stripes. The background is plain white. The brand name 'missguided' is at the bottom of the screen in white. / 00:02–00:02: A model poses on a bed with blue and pink bedding while wearing a striped pajama top and shorts set. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its clothing line and style. # Storyline - 00:00–00:10 Models strike poses

# Ad summary An advertisement featuring a content creator showcasing a full tracksuit. The content creator implies that the tracksuit is iconic and that she likes iconic things. # Brand positioning The brand aims to position itself as iconic, aligning with the values of individuality. The brand offers everyday wear with unique designs that aim to push against norms. # Product The product featured is a full tracksuit. The tracksuit is two-toned, chocolate brown and baby blue. The tracksuit includes a zip-up jacket and drawstring pants. The pants are wide-legged and have a relaxed fit. # Visual style The ad has a bright and airy feel, thanks to the natural lighting. The editing is simple with static shots. The overall production quality has a polished feel, but is still reminiscent of UGC. The ad is paced at approximately 120 bpm. # Hooks Spoken: 00:00–00:02 Cause it's iconic. Visual: 00:00–00:01 A woman with long brown hair stands in front of a glass-paneled building. She is wearing a chocolate brown tracksuit with baby blue accents. She poses and puts her hand up to her hair. / 00:01–00:02 The woman is now tying her hair up into a ponytail. She is smiling at the camera. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Full tracksuit - Zip-up jacket - Drawstring pants - Wide-legged pants # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The whole video shows the product from the perspective of someone who enjoys wearing the brand’s clothing. # Storyline - 00:00–00:02 The content creator is standing in front of a building. - 00:00–00:02 The content creator touches her hair and poses, implying that she likes how she looks. - 00:00–00:02 The content creator says that the tracksuit is iconic, implying the brand’s clothing is iconic. - 00:02–00:05 The content creator continues by stating that she likes to do iconic things, again pointing back to the tracksuit.

# Ad summary A woman shows off a variety of outfits while making the claim that the items shown are closet essentials. # Brand positioning This ad presents a brand selling modern fashion items as essentials. The styling mixes casual, formal, and athletic apparel, but is cohesive with a neutral palette. The brand embraces a simple, clean aesthetic that's still put-together and refined. # Product This ad features various articles of clothing. Items include a beige handbag, white linen pants, a blue miniskirt, a white tee-shirt, a blue cropped tank top, an off-white sweater, and athletic sneakers. The items appear to be wardrobe staples that can be mixed and matched to create a variety of outfits. # Visual style The ad has a clean, minimalist aesthetic. The color palette is mostly neutral tones. The editing style is quick cuts, with the subject always centered in the frame. The production quality is high, with professional lighting and a modern aesthetic. # Hooks Spoken: closet essentials Text overlay: closet essentials (Caption) Visual: 00:02–00:03: The woman pulls at the waist of her pants. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - This brand offers clothes to fill a wardrobe. - Wardrobe staples # Benefits - Wardrobe staples - Items can be mixed and matched to create a variety of outfits # Features - Beige handbag - White linen pants - Blue miniskirt - White tee-shirt - Blue cropped tank top - Off-white sweater - Athletic sneakers # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – This is communicated by the casual tone of the video and the direct address to the camera. # Storyline - 00:00–00:02 The video opens with a woman showcasing her outfit while facing the camera. - 00:02–00:03 The woman pulls at the waist of her pants. - 00:03–00:09 The woman showcases a collection of items, including athletic shoes, a skirt, a bag, and an off-white sweater. The ad progresses to show the woman modeling the items. The message is that this brand offers clothes to fill a wardrobe.

# Ad summary This ad showcases a variety of fashionable clothing items and accessories, highlighting their unique designs and styles. The ad features a model posing in different outfits against a simple background, emphasizing the visual appeal of each piece. # Brand positioning The brand is presented as a high-fashion label that emphasizes bold and unique designs. It aims to occupy a space in the consumer's mind as a trendsetter, aligning with a lifestyle of confidence and self-expression. The brand pushes against norms by offering unconventional and eye-catching pieces, focusing on emotional appeal through visual aesthetics and individual style. # Product The ad features a variety of clothing items and accessories, including a long white faux fur coat, sequined tops, rhinestone jeans, a snakeskin halter dress, a black blazer, leggings, and studded boots. Each item is designed with unique details and embellishments, such as sequins, rhinestones, and animal prints. The products are intended for individuals who want to make a statement with their fashion choices, offering a range of styles from glamorous to edgy. The ad highlights the visual appeal and distinctive design of each piece, encouraging viewers to express their personal style through these fashionable items. # Visual style The ad has a polished, high-end production quality with a focus on showcasing the fashion items in a studio setting. The editing style consists of quick cuts to highlight different outfits and poses. The pacing is fast, with cuts timed to the music beats, creating a dynamic and visually engaging experience. # Hooks Spoken: 00:00–00:07: [Upbeat music] [Inaudible] Visual: 00:00–00:01: A model with long blonde hair stands in a studio setting with a gray background and a white floor. She is wearing a long white faux fur coat and brown heels, with her arms crossed. The lighting is bright, highlighting the texture of the coat. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Express personal style through fashionable items - Make a statement with unique and bold designs - Achieve a high-fashion aesthetic with glamorous and edgy styles # Benefits - Unique and bold designs - Statement pieces - Glamorous and edgy styles - High-fashion aesthetic # Features - Long white faux fur coat - Sequined tops - Rhinestone jeans - Snakeskin halter dress - Black blazer - Leggings - Studded boots # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and aesthetic. # Storyline - 00:00–00:01 A model poses in a long white faux fur coat and brown heels, standing against a gray background. - 00:01–00:02 The camera focuses on a model wearing a sequined top and rhinestone jeans, highlighting the sparkling details of the outfit. - 00:02–00:03 The camera focuses on a model wearing rhinestone jeans, highlighting the sparkling details of the outfit. - 00:03–00:04 A model poses in a snakeskin halter dress with a white faux fur coat draped over her shoulders, showcasing a glamorous and stylish look. - 00:04–00:05 The model poses, highlighting the open back of the snakeskin dress and her long blonde hair. - 00:05–00:06 A model poses in a black blazer, leggings, and studded boots, accessorized with sunglasses, presenting an edgy and fashionable style. - 00:06–00:07 The model poses, highlighting the open back of the snakeskin dress and her long blonde hair. - 00:07–00:07 The camera focuses on the model's shoulder and the snakeskin dress.

# Ad summary This ad by Missguided features a diverse cast of models dancing and posing in various outfits. The ad emphasizes the brand's identity as 'iconic' through bold text overlays and upbeat music. # Brand positioning Missguided is presented as a bold and iconic fashion brand that caters to young, confident individuals. The brand embraces diversity by featuring models of various ethnicities and body types. Missguided's positioning is emotional, focusing on empowerment and self-expression through fashion. The brand seems to ignore traditional fashion norms by showcasing trendy, daring styles and encouraging customers to embrace their individuality. # Product The ad showcases a variety of trendy clothing items, including mini skirts, dresses, tops, and blazers. The clothing features a range of materials, colors, and patterns, including sequins, animal prints, and solid colors. The products are designed for young adults who want to express themselves through fashion. The ad highlights the brand's ability to provide iconic and fashionable pieces that are worth trying or buying. # Visual style The ad has a polished, high-end production quality with a clean and modern aesthetic. The editing style features quick cuts and smooth transitions, creating a dynamic and energetic feel. The visual motifs include center-framed shots and a consistent white background. The pacing is fast, with numerous cuts per minute, synchronized to the upbeat music. # Hooks Text overlay: THAT'S / ICONIC Visual: 00:00–00:01: A Black woman with short hair is wearing a sequined top, pink shorts, and a pink blazer. She is dancing in front of a white background. / 00:01–00:02: A blonde woman with her hair up is wearing a pink halter top and pink shorts. She is dancing in front of a white background. / 00:02–00:03: A woman with long dark hair is wearing a light blue top and a silver sequined skirt. She is dancing in front of a white background. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The ad emphasizes the brand's identity as 'iconic,' suggesting that the clothing items are fashionable and trendy. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and identity. # Storyline - 00:00–00:14 Models are shown dancing and posing in various outfits. - 00:00–00:14 The ad emphasizes the brand's identity as 'iconic' through bold text overlays and upbeat music.

# Ad summary This ad showcases a fashion brand by displaying a variety of outfits and accessories worn by a model. # Brand positioning K/ZN is presented as a high-fashion brand, showcasing a range of clothing and accessories. The brand appears to target fashion-forward individuals who are interested in staying on trend. The ad does not explicitly state the brand's values, but it implies a focus on style, quality, and individuality. The brand positions itself in the broader market as a contemporary and luxurious choice, ignoring typical fast fashion trends by focusing on unique and high-end designs. The brand positioning is both functional, with a focus on the design and style of the clothing, and emotional, appealing to the consumer's desire for self-expression and confidence. # Product The ad showcases a variety of clothing and accessories from the K/ZN brand, including coats, jackets, tops, bottoms, dresses, and accessories such as sunglasses and earrings. The clothing is diverse in style, ranging from casual to formal, with a focus on unique designs and high-quality materials. The accessories complement the clothing, adding to the overall aesthetic of the brand. The target audience appears to be fashion-conscious individuals who are interested in staying on trend. The ad highlights the versatility of the brand, showcasing how its products can be worn for a variety of occasions. # Visual style The ad features a polished and high-end aesthetic, with a focus on showcasing the brand's clothing and accessories in a stylish and visually appealing manner. The editing style consists of quick cuts, with a consistent pacing throughout the ad. The production quality is high, giving the ad a commercial feel. The visual motif is consistent, with the brand name "K/ZN" overlaid in white text in every shot. # Hooks Text overlay: K/ZN Visual: 00:00–00:00: A model wearing sunglasses, a beige trench coat, and maroon tights is squatting in front of a wood-paneled wall. The brand name "K/ZN" is overlaid in white text. / 00:01–00:01: The model is standing against the wood-paneled wall, wearing sunglasses, large earrings, a grey fur coat, and wide-leg blue pants. "K/ZN" is overlaid in white text. / 00:02–00:02: A close-up of the model wearing sunglasses, large earrings, a green coat, and a beige skirt tied at the waist. "K/ZN" is overlaid in white text. / 00:03–00:03: The model is standing against the wood-paneled wall, wearing sunglasses, large earrings, and a green coat. "K/ZN" is overlaid in white text. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Offers a range of stylish and fashionable clothing and accessories. # Benefits - Fashionable - Stylish - Versatile - High-end # Features - Range of clothing styles - Accessories - Unique designs - High-quality materials # Call to action None used. # Social proof - None used. # Point of view - Brand 100% - The ad is presented from the brand's perspective, showcasing its clothing and accessories in a stylish and visually appealing manner. # Storyline - 00:00–00:12 The ad opens with a model posing in various outfits and accessories, highlighting the brand's clothing line.

# Ad summary This ad showcases a variety of Baby Phat clothing and accessories, presented through a series of quick shots of different models posing against a plain white background. The fast-paced editing and trendy music aim to capture attention and convey a sense of youthful energy and style. # Brand positioning Baby Phat is presented as a fashion brand that is making a comeback, blending Y2K-era nostalgia with contemporary trends. The brand is positioned as bold, confident, and trend-setting, catering to a young, fashion-forward audience that values self-expression and individuality. The clothing includes a variety of styles ranging from athletic wear to revealing tops. All of the clothing is presented as unique and expressive. # Product The ad features a variety of Baby Phat clothing and accessories, including form-fitting tops, denim skirts, jackets, tracksuits, and dresses. Many items feature the brand's logo in rhinestones. These items are for trend-conscious people who want to display the Baby Phat brand. There is a red velvet tracksuit, a grey long-sleeve shirt and mini skirt set, and a black halter top. The ad highlights the brand's comeback and its unique blend of comfort and style, positioning the clothing as a must-have for those looking to make a statement and stand out from the crowd. # Visual style The ad has a polished, high-end feel with clean, bright lighting and a consistent white background. The editing style is characterized by quick cuts, creating a fast-paced rhythm synchronized to the music, enhancing the ad's energetic and dynamic tone. The production quality is high, lending a commercial feel to the presentation. There are no visual motifs. The pacing is very quick, with approximately 280 CPM. The audio-visual sync is strong, with cuts timed to the music. # Hooks Spoken: 00:00–00:00 [Singing] That pussy drip gold Text overlay: 00:00–00:00 baby phat Visual: 00:00–00:01: A model with long curly black hair wears a grey long-sleeve shirt and a black denim skirt with rhinestones that say "baby phat." The model turns back and forth to show the front and back of the outfit against a white background. The camera is a medium shot and moves back and forth with the model. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The rhinestone embellishments offer a unique style. - The variety of clothing offers options for anyone. # Benefits - Express individuality and stand out - Blend comfort and style - Stay on trend with Y2K-era nostalgia # Features - Rhinestone embellishments - Variety of styles: form-fitting tops, denim skirts, jackets, tracksuits, dresses - Baby Phat logo # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products through curated visuals and music. # Storyline - 00:00–00:19 00:00–00:19: A series of models of varying skin tones and hair colors pose in Baby Phat clothing. The camera work is quick and the cuts are rapid to match the beat of the music. The intention is to showcase a wide variety of clothing in a short amount of time to show the versatility of the brand. The perspective is from the brand and conveyed through a series of quick edits.

# Ad summary This ad shows a female presenter modeling different loungewear pieces from the brand Lounge Underwear. She is seen in a bedroom setting, dancing and posing for the camera. # Brand positioning Lounge Underwear is presented as a comfortable, stylish brand for young women. The brand focuses on comfort and confidence in loungewear and underwear. The ad showcases various pieces that offer both style and ease, meant to be worn around the house. The overall tone is playful and body-positive, aligning with a lifestyle of relaxation and self-expression. # Product The ad showcases a variety of loungewear products from Lounge Underwear. These include matching bra and short sets, pajama sets, bodycon dresses, and sweaters with matching pants. The loungewear sets are comfortable enough to wear inside the house but still stylish and flattering, such as a form-fitting charcoal-colored dress and a knit sweater. The main purpose of the loungewear is comfort and to feel good while lounging at home. # Visual style The ad has a casual, UGC feel. It is shot in a bright, natural light setting. The editing style includes quick cuts. The pace of the ad is upbeat due to the music and frequent transitions. # Hooks Spoken: When no one makes me feel like you do. Visual: 00:00–00:01: A young woman with blonde hair is seen dancing and putting her hands up near her face. She is wearing a matching Lounge Underwear bra and shorts set in white. The background includes white closet doors and a window with sheer white curtains. / 00:01–00:02: The woman is seen posing and leaning against the wall. She is wearing a grey, fuzzy hoodie with lettering and maroon sweatpants. The background includes white closet doors and a window with sheer white curtains. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Loungewear sets that make you feel both comfortable and confident. - Stylish pieces to wear around the house. # Benefits - Comfortable clothing - Stylish - Flattering # Features - Loungewear - Matching sets - Comfortable fabrics # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer showcasing the product. # Storyline - 00:00–00:01 The presenter starts by dancing in a matching bra and short set. - 00:01–00:05 She then poses in a gray, fuzzy hoodie with maroon sweatpants. - 00:05–00:08 She puts on glasses and pretends to take a selfie with her phone. - 00:08–00:13 The presenter shows off a bodycon dress. - 00:13–00:21 She shows off another sweater with matching maroon sweatpants, then puts on glasses, looking at her phone and modeling.

# Ad summary This ad is in a POV style showing a woman who is very fashionable and what its like to date her and her different fashion styles. # Brand positioning This ad appears to position the creator as an expert in fashion and showcases different fashion styles and looks that can be pulled together for an eye-catching look. # Product The product being advertised in this ad is the different looks put together by the woman in the video. She's showcasing the different styles she can achieve with her wardrobe. The looks shown include dark denim looks and more. # Visual style The video has a UGC feel with the way it is shot. There are quick cuts that go to the beat of the music playing in the background. The cuts are not timed to the music, but the quick cuts make the video more engaging. The video is well-lit and has a high-end production quality. # Hooks Text overlay: 00:00–00:07 pov: you're dating a fashion girly (caption box) Visual: 00:00–00:02 Woman standing in front of a pole while posing in a dark denim outfit. She is facing to the side with a serious expression. She is wearing dark denim pants and a jacket. Her hair is straight and down. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The video shows you dating a fashionable woman who has different fashion styles. - Different fashionable looks. # Benefits - Looking fashionable - Looking good # Features - Different outfits - Fashion Styles # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The POV is of the viewer dating the person in the video, who is presumed to be the customer. # Storyline - 00:00–00:07 The video shows the different outfits and poses the woman does.

# Ad summary This ad features a woman modeling a variety of pajama sets. The ad showcases the different colors and patterns available. # Brand positioning The brand is presented as a provider of stylish and comfortable sleepwear. The ad focuses on the aesthetic appeal and variety of pajama sets, suggesting the brand aims to occupy a space in the consumer's mind as a go-to for fashionable loungewear. The brand aligns with a lifestyle of comfort and style, promoting the idea that one can look good even while relaxing at home. The brand seems to ignore category norms that prioritize function over fashion, instead emphasizing the visual appeal of its products. The brand positioning is both functional (providing comfortable sleepwear) and emotional (making the wearer feel stylish and confident). # Product The featured product is a set of pajamas consisting of a button-down, long-sleeve top and matching shorts or pants. The pajamas come in various colors and patterns, including pink with red bows, white with black bows and stripes, and pink with red stripes. The product is for anyone who wants to look stylish and feel comfortable while lounging or sleeping. The pajamas are presented as fashionable and visually appealing, with an emphasis on their aesthetic design. The ad addresses the purchase barrier of sacrificing style for comfort by showcasing pajamas that are both comfortable and fashionable. The ad tells the viewer that these pajamas are worth trying or buying because they offer a stylish alternative to traditional sleepwear. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style consists of quick cuts to showcase different pajama sets. The pacing is consistent, with cuts timed to the music beats. The overall feel is clean and modern, appealing to a fashion-conscious audience. # Hooks Spoken: [Music playing] Visual: 00:00–00:01: A woman with long, dark hair is standing in a brightly lit room. She is wearing a pink pajama set with red bows. The background includes a white couch and a wall with shadows from a window. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fashionable and comfortable pajamas # Benefits - Stylish sleepwear - Comfortable loungewear # Features - Pajama sets - Various colors and patterns # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing the product. # Storyline - 00:00–00:09 A woman models different pajama sets in a brightly lit room.

# Ad summary This ad features a woman on a city street who is getting ready for a girls' night out. She changes outfits and walks down the street. # Brand positioning This ad does not explicitly mention a brand. However, it implies a brand that caters to young women who enjoy going out and dressing up for social events. The brand aligns with a lifestyle of fun, fashion, and female friendship. The ad pushes against the norm of staying in or dressing casually, instead promoting the excitement and glamour of a night out with friends. The brand positioning is emotional, focusing on the fun and confidence that comes with dressing up and socializing. # Product The ad features two outfits. The first outfit is a casual, striped two-piece set, paired with Ugg-style platform shoes. The second outfit is a more formal, black halter top with silver embellishments, paired with black flared pants and heeled sandals. The ad showcases a transformation from a casual daytime look to a more glamorous nighttime look, suggesting that the brand offers versatile clothing options for various occasions. The ad highlights the fun and excitement of getting ready for a girls' night out, implying that the brand's clothing can enhance the experience. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The editing style includes quick cuts to show the outfit transformation. The production quality is polished, giving it a commercial feel. The pacing is moderate, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:10: No bro boys, no new men Text overlay: 00:00–00:10: Only picking up the phone because girls night called (Caption box) Visual: 00:00–00:01: A young woman with long brown hair in a high ponytail stands on a city street corner, leaning against a black lamppost. She is wearing a striped, long-sleeved shirt and matching shorts, white socks, and tan platform shoes. She is looking at her phone. The background shows a city street with tall buildings, parked cars, and pedestrians. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a young woman getting ready for a night out. # Storyline - 00:00–00:01 A woman is standing on a city street, looking at her phone. - 00:01–00:02 The woman transforms into a more dressed-up version of herself, ready for a night out. - 00:02–00:10 The woman walks down the street, waving and blowing a kiss, indicating she is excited for her night out.