How JACQUEMUS Advertises on Meta

# Ad summary This ad features a close-up shot of a Jacquemus handbag against a plain background, emphasizing the brand and the bag's design. # Brand positioning Jacquemus is presented as a high-fashion brand, known for its unique and visually striking designs. The brand aims to occupy a space of modern, avant-garde luxury, appealing to consumers who seek statement pieces and cutting-edge fashion. By featuring a distinctive handbag design, Jacquemus signals its departure from traditional luxury norms, aligning with a playful and artistic lifestyle. # Product The advertised product is a handbag by Jacquemus. It is a cylindrical, padded clutch with pink and white diagonal stripes. The bag features a distinctive metal clasp closure. The design emphasizes a modern, high-fashion aesthetic. The bag is presented as a statement accessory, a key piece for expressing individual style. Its unique design sets it apart, making it a desirable item for fashion-forward consumers. # Visual style The ad has a clean, minimalist visual style. The production quality is high, with a studio-shot aesthetic. The image is well-lit, highlighting the texture and details of the handbag. The overall look is polished and focuses on showcasing the product's design. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Unique design makes it a desirable fashion item # Benefits - Express individual style - Statement accessory # Features - Unique handbag design - Metal clasp closure - Padded, cylindrical shape - Diagonal pink and white stripes # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is from the brand, showcasing its product and design aesthetic to potential customers. # Storyline - The ad opens with a close-up of the Jacquemus handbag, showcasing its unique design and brand. The intention is to immediately capture the viewer's attention with the bag's aesthetic, told from the brand's perspective.

# Ad summary This Jacquemus advertisement features diverse models in surreal landscapes. The models are posing with clothing items by Jacquemus, and there is a focus on location in France, specifically Mont Saint-Michel. # Brand positioning Jacquemus is presented as a high-fashion brand that is both aesthetically pleasing and surreal. The brand seems to aim for a position in the consumer's mind as a luxurious and artistic fashion brand that emphasizes quality and design. The brand promotes values of luxury, art, and nature, with a touch of boldness. The brand appears to ignore the norm of fast-fashion marketing and follows a more artistic approach. The brand positioning is more emotional, using aesthetic value in its products. # Product The ad features Jacquemus brand clothing and accessories. The items are presented in a surreal scene with models posing on what appears to be Mont Saint-Michel. The featured items include shirts, dresses, and low heels. The items are very elegant, and the main color throughout the items appears to be white. The shirts are shown as see-through and very light. The shoes are low and elegant, and they are not the center of attention. The dress is long and seems to be for more formal events. The main USPs are the location where the items are being showcased and their high-fashion aesthetic. # Visual style The ad's visual style is polished and high-end, giving off an elegant aesthetic. The production quality seems to be more like a commercial and less like UGC. The cuts are very smooth, with not much dynamic editing. The pacing is slow. # Hooks Text overlay: 00:00–00:02 JACQUEMUS Visual: 00:00–00:02: A person is sitting on the ground reading a book. The person has dark skin and dark hair. They are wearing grey pants, a grey vest, and no shirt. The background is a green lawn. The person appears to be pointing at the book. Text overlay of the brand is shown. The camera is in a stationary medium shot. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The clothing gives the aesthetic of high fashion and elegance - Brand uses the landmark location of Mont Saint-Michel to highlight the quality of the clothing and brand # Benefits - Elegant aesthetic - High fashion # Features - Clothing and accessories # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is a brand-led presentation of its clothing line and aesthetic vision. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a close-up shot of a person reading a book. A text overlay of the brand name appears to showcase the brand. - 00:03–00:06 00:03–00:06: A shot of a group of models appears. They are posing next to a small river on the same landscape. - 00:07–00:17 00:07–00:17: The camera zooms out, and a landmark of Mont Saint-Michel is seen in the background. This completes the showcasing of the Jacquemus brand and its designs, with the focus now being on the natural location.

# Ad summary This ad features a group of models playing soccer on a field in France. A woman with black hair in a light blue and white dress plays soccer with another woman with brown hair in a black and white striped top and white skirt. They smile and laugh as they push the soccer ball between the two of them. The ad features models standing by the soccer goal and a few sheep grazing in the field. The ad ends with the brand name Jacquemus. # Brand positioning Jacquemus is a luxury fashion brand presented in this ad as playful, sophisticated, and aligned with youthful fun and friendship. The brand embraces an elevated aesthetic, highlighted through its choice of locations, models, and garments. The brand occupies a space where high fashion meets effortless, joyful expression, contrasting against the expectation that luxury brands should be serious or unattainable. # Product Jacquemus provides a collection of garments that blends sophisticated design with playful color palettes, creating a unique identity. The garments include a light blue-and-white striped dress with a ruffled hem, and a black-and-white striped wrap top paired with a layered white skirt. These clothes are presented as fashionable yet functional, allowing freedom of movement and expression, as seen with the models kicking a soccer ball in the clothes. The brand offers designs that are intended to be worn for playful occasions, as highlighted in the ad through the activity of playing soccer on a field. # Visual style The ad is shot in a polished, commercial style, with bright and airy visuals that highlight the natural beauty of the field and the vibrant colors of the garments. The editing style includes smooth transitions and static shots that allow viewers to take in the location, setting, and the models. The brand name is shown at the end, which is in sync with the music to create a cohesive and memorable experience. # Hooks Text overlay: 00:00-00:03 None used Visual: 00:00–00:02: A medium shot shows two women playing soccer on a green grass field. In the background there are three other models wearing yellow, pink, and black and white striped garments standing by the soccer net. The models are laughing and smiling and appear to be having fun. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This ad comes from the official brand, showcasing their products and values through carefully styled visuals and scenarios. # Storyline - 00:00–00:02 The ad opens with two women playing soccer on a grass field - 00:02–00:08 They kick the soccer ball back and forth and smile and laugh as they move towards the soccer net. - 00:08–00:26 The women pass by the soccer net where two other models are standing and laughing. - 00:22–00:26 The ad ends with the Jacquemus brand name on the screen as the women continue to kick the soccer ball.

# Ad summary This Jacquemus ad shows a model and a horse standing in a field, and a couple sitting on the grass laughing. The brand name is displayed at the end of the ad. # Brand positioning Jacquemus is positioned as a high-end luxury brand, promoting a lifestyle of leisure and beauty, with its clothing seamlessly integrated into idyllic scenes. The brand distinguishes itself through its unique and artistic visuals, setting it apart from more traditional fashion advertising by creating emotional narratives rather than explicit sales pitches. The ad promotes a feeling of joy and whimsy, aligning with an emotional connection rather than functional performance. The product is presented as part of an overall aesthetic and lifestyle, emphasizing its role in enhancing the wearer's experiences and capturing beautiful moments. # Product The ad features Jacquemus apparel, specifically a simple, elegant white dress worn by a model. The dress is a mid-length, sleeveless design with a square neckline, crafted from a light, flowing material. It's paired with strappy, ballet-style shoes, enhancing its delicate appearance. The focus is less on the dress's features and more on its contribution to the overall aesthetic and experience, positioning it as a piece that enhances the beauty and joy of everyday moments. The ad addresses a potential barrier to luxury purchases by presenting the dress in casual, natural settings, making it seem more accessible and versatile. # Visual style The ad has a polished aesthetic with natural lighting and soft textures, creating a dreamy, idyllic atmosphere. The editing style features static shots with smooth transitions, maintaining a calm and elegant rhythm. The production quality is high-end, resembling a traditional commercial, which supports the brand's luxury positioning. The visual motifs include natural landscapes, serene water reflections, and ethereal light, enhancing the overall mood of beauty and tranquility. The pacing is slow, around 15 BPM, with consistent transitions that match the relaxed and contemplative tone of the ad. # Hooks Spoken: 00:09–00:10: Male 1: Almost ready? Text overlay: JACQUEMUS Visual: 00:09–00:10: A man and a woman are sitting on the grass, laughing. The man is wearing a white tank top and black pants, while the woman is wearing a black top and a white skirt. In the background, the model and horse are visible, along with a body of water and a castle-like structure. The camera is stationary and captures a medium shot of the couple. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The elegant white dress enhances the beauty of everyday moments. - The ballet-style shoes promote a sense of joy and freedom. # Benefits - Enhances beauty - Promotes joy # Features - Elegant white dress - Ballet-style shoes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad conveys the brand's aesthetic and lifestyle through visual storytelling and a curated view of beauty and leisure. # Storyline - 00:00–00:04 A model in a white dress stands next to a white horse. - 00:04–00:14 The camera shifts focus to a man and woman laughing on the grass. - 00:14–00:18 The Jacquemus logo appears.

# Ad summary This ad features a pale yellow Jacquemus bag sitting on an orange chair in a room. The ad seeks to capture the brand's aesthetic. # Brand positioning Jacquemus is a luxury brand known for its minimalist, yet playful aesthetic. The brand aims to occupy a space in the consumer's mind that is both high-fashion and approachable. Its tone is often whimsical and youthful. The brand often pushes against the norms of traditional luxury by presenting its products in unexpected or unconventional ways, focusing on simplicity and visual impact rather than overt displays of opulence. It uses bright colors and simple shapes to create a distinct visual language. # Product The product featured is a pale yellow handbag with a geometric pattern throughout. The bag is a structured rectangular shape with a rounded handle. (on-package label text) 'JACQUEMUS' is printed on the front in a small, sans-serif font. The bag has a unique design that blends a sense of playfulness with high-end fashion. The color and material suggest it is suitable for both casual and more dressed-up occasions. The bag is presented as a unique accessory piece worth trying or buying due to its distinct design and association with the Jacquemus brand. # Visual style The ad has a minimalist, contemporary aesthetic. It features a studio shot with high production quality. The visual motif is the use of bright colors and simple shapes. The image treatment includes soft, diffused lighting and subtle color grading. The typography is clean and legible. The style is intended to be eye-catching and disruptive while still maintaining a high-end feel. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Distinct design - Association with the Jacquemus brand - Blend of playfulness with high-end fashion # Benefits - Unique accessory piece - Suitable for both casual and more dressed-up occasions # Features - Handbag with geometric pattern - Structured rectangular shape with a rounded handle - (on-package label text) 'JACQUEMUS' is printed on the front # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is showcased by the minimalist yet striking composition, highlighting the product's design and its setting, meant to project an image of modern luxury. # Storyline - The ad shows a yellow Jacquemus bag placed on an orange chair. This is included to showcase the bag in a simple, eye-catching setting. The audience is experiencing it from the brand's perspective.

# Ad summary This ad shows various articles of Jacquemus brand clothing being worn in a countryside location. Two models are seen laughing and laying on top of each other, while another model is seen standing next to a white horse. # Brand positioning Jacquemus is presented as a high-fashion brand known for clothing and accessories. The brand aligns with a luxury lifestyle, showcasing models in high-end clothing and accessories. This positioning emphasizes elegance and style, and appeals to consumers seeking elevated fashion choices. The products, worn in scenic countryside settings, underscore the brand's association with natural beauty and sophistication. Jacquemus stands out by combining high fashion with natural, pastoral settings, which is an emotional play for high-fashion consumers. # Product This ad features a range of luxury clothing pieces from the Jacquemus brand. A model wears a simple, elegant white dress paired with black wrap sandals. Another is dressed in sleek black trousers and a tank top. These products are designed for individuals who appreciate high-end fashion and seek to incorporate sophisticated, stylish pieces into their wardrobe. The visuals showcase the clothing's versatility, highlighting both its elegance and suitability for casual settings. The setting underscores Jacquemus' commitment to blending luxury fashion with accessible, everyday wearability. # Visual style The ad has a polished, high-end feel, with soft natural lighting and a focus on outdoor settings. The editing is smooth and transitions are seamless, maintaining a steady pace. The high production quality supports the brand's luxury image and targets an audience that appreciates sophisticated aesthetics. The visuals are timed to complement the ambient background audio, with cuts that align with the natural rhythm of the scene. # Hooks Spoken: 00:09–00:11: Male: Oh, looks great. Visual: 00:09–00:15: The shot transitions to a young man with dark hair wearing a white tank top and black pants. He is laying on the grass with a woman with long brown hair, who is wearing a black top and a white skirt. Both are laughing and having a good time. In the background the model and white horse stand, and there is a distant view of Mont-Saint-Michel. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Luxury clothing items - Clothing is versatile # Benefits - High-end fashion - Sophisticated style # Features - White dress - Black wrap sandals - Black trousers - Tank top # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is shown from the official perspective of the fashion brand Jacquemus. # Storyline - 00:00–00:05 The shot opens with a model wearing a white dress, standing next to a white horse. - 00:05–00:15 The camera pans to a person laying in the grass and laughing, and then the horse and model in white. - 00:15–00:18 The ad cuts to the Jacquemus brand name.

# Ad summary This image ad showcases a light brown suede Jacquemus purse against an off-white background. The brand name is displayed in white font across the front of the purse. # Brand positioning Jacquemus is positioned as a luxury fashion brand, given the simplistic, high-quality photography, the focus on a single product, and the brand name being prominently displayed. The brand is pushing against mass-market norms by focusing on high-end materials and design, aligning with values of exclusivity and sophistication. The brand aims to occupy a space in the consumer's mind as a purveyor of high-end, minimalist fashion, where customers care about quality and design. # Product The product featured is a purse with a rectangular body made of light brown suede material, a flap closure with a strap that crosses the front, and a metal chain strap. The chain strap is a mix of gold and silver-toned metal links. The bag has a small debossed branding on the left side that reads "JACQUEMUS" (on-package label text). The USP lies in its minimalist design, quality materials, and iconic branding. The ad provides the viewer with a close-up view of the bag, emphasizing its texture and design details, making it desirable for consumers seeking luxury fashion. # Visual style The ad has a highly polished, studio-shot aesthetic with a minimalist approach. The image features a clean background and controlled lighting to focus attention on the product. There is a slight blur around the edge of the product, giving it a soft feel. The typography is clean and legible, enhancing the overall design. The goal is to create a high-end feel that is scannable in feed. # Hooks Headline: JACQUEMUS # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Minimalist design: Offers a sophisticated and timeless aesthetic. - Quality materials: Provides durability and a luxurious feel. - Iconic branding: Showcases a sense of style and exclusivity. # Benefits - High-end design - Quality materials - Iconic branding # Features - Suede material - Metal chain strap - Flap closure with a strap # Call to action None used. # Social proof - None used. # Point of view - Brand: The perspective in the image is from the brand, presenting its product in a clean, focused manner to highlight its design and branding. # Storyline - The ad showcases the Jacquemus purse in a visually appealing way. The intention is to highlight the brand and the product to attract attention and interest from potential customers. The audience is experiencing the bag from a brand perspective, with the bag acting as the main character and the brand as the creator of it.

# Ad summary This ad showcases a pair of Jacquemus sneakers hung by their laces from a door handle. The brand name appears prominently in the center of the image. The overall aesthetic is clean and minimalist, focusing on the brand's association with modern and stylish footwear. # Brand positioning Jacquemus is presented as a modern, minimalist fashion brand. The brand aims to occupy a space of effortless style and contemporary design, appealing to consumers who value understated elegance and high-quality products. The brand aligns with a lifestyle that is both fashionable and functional, and is positioned against brands with bolder, more overtly trendy designs, opting instead for subtlety and refined aesthetics. The brand positioning is emotional, associating with aspiration and understated luxury, without being overtly functional or performance-based. # Product The featured product is a pair of Jacquemus sneakers in off-white and yellow. The sneakers appear to be made from canvas and suede, featuring yellow laces and a contrasting sole. The design is minimalist with a low profile, suggesting a blend of casual and stylish wear. The use case is implied to be everyday fashion, appealing to those who want a modern and refined footwear option. The sneakers are presented in a lifestyle context, shown hanging from a door, suggesting accessibility and ease of integration into daily life. # Visual style The visual style is minimalist and clean, with a focus on natural lighting and a neutral color palette. The production quality is high, suggesting a professional studio shot. The image treatment involves subtle color grading to enhance the soft, diffused light. The layout is simple and emphasizes negative space, drawing attention to the product and brand name. This style contrasts with the typical high-energy, heavily-filtered aesthetics often seen on platforms like Instagram, offering a more refined and sophisticated visual experience. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Customer: The image of the shoes hanging from the door handle shows an image for the viewer to relate to an everyday scenario. - Brand: The brand name placement emphasizes recognition and association with the displayed product. # Storyline - The ad begins with a lifestyle shot of the sneakers hanging from a door knob, creating a casual yet visually engaging scene. This approach aims to capture the viewer's attention by presenting the product in an unexpected, everyday setting, offering a fresh perspective on luxury footwear. The audience experiences this from a customer POV, one who is familiar with seeing shoes in different settings. - The ad then immediately identifies the brand name “Jacquemus” to emphasize the brand recognition and association with the product. It works as a subtle cue for the viewer to connect the lifestyle image with the brand's identity and aesthetic. The brand is telling this part of the story, directly associating its name with a specific aesthetic and product offering.

# Ad summary The ad showcases a pair of Jacquemus sneakers hanging from a door handle, set against a minimalistic backdrop. The brand name is prominently displayed in the center. # Brand positioning Jacquemus is presented as a high-fashion brand that is minimalist and chic, with a focus on simple aesthetics. The brand aligns with a lifestyle of understated elegance and sophistication. By foregoing overt displays of luxury, Jacquemus pushes against the norms of traditional high fashion, and instead opts for a more subtle approach to branding and product presentation. The brand positioning is emotional, appealing to consumers who value artful simplicity and a quiet confidence. # Product The product is a pair of Jacquemus sneakers in light yellow. They feature a low-profile design with a mix of materials, including suede and textured rubber soles. The sneakers are laced with matching yellow laces. They are shown hanging from a door handle, implying a casual, everyday use occasion. The sneakers are presented without any overt claims or features, allowing the brand to speak for itself. # Visual style The ad has a minimalistic and clean aesthetic. The production quality is high, with attention to lighting and composition. The image treatment is natural, with a slight desaturation to soften the colors. The typography is large and bold, ensuring it stands out against the background. The overall style is simple and elegant. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name is featured prominently and is visually centered. # Storyline - The scene shows a pair of sneakers hanging from a door knob. This sets a casual, artistic tone. - The sneakers are shown in a domestic setting with an open door, radiator and patterned floor visible. This contextualizes the product as something that can be worn in a casual, everyday setting. - The brand name is displayed boldly in the center of the image. This reinforces brand recognition, which is the main intention of the creative.

# Ad summary This ad for Jacquemus features an image of a donkey standing in a doorway with the brand name superimposed on the image. # Brand positioning Jacquemus is presented as a high-fashion brand that embraces a playful and unexpected aesthetic. By featuring a donkey instead of a model, the brand defies category norms and highlights its unique, slightly irreverent identity. This visual suggests a brand that values creativity and stands apart from traditional luxury advertising, appealing to consumers who appreciate art and avant-garde expression in fashion. The positioning is emotional, aiming to evoke curiosity and a sense of whimsy rather than focusing on functional product attributes. # Product The ad does not showcase a specific product but promotes the Jacquemus brand as a whole. The brand identity is the focus, creating awareness and intrigue rather than directly selling a particular item. The imagery conveys a sense of rustic charm blended with high fashion, suggesting that Jacquemus offers a unique perspective in the luxury market. # Visual style The ad features a rustic, sun-drenched aesthetic. The image is a high-quality studio shot with a candid feel, mixing high fashion with a touch of the unexpected. The typography is clean and modern, providing a contrast to the natural, weathered setting. # Hooks Headline: JACQUEMUS # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name is centered on the image, ensuring it is prominently displayed. - Observer: The view of the donkey standing in a doorway offers a candid, unexpected glimpse. # Storyline - The ad opens with an unexpected view of a donkey standing in a doorway. This serves to capture the viewer's attention and introduce an element of surprise, setting the tone for the brand's unconventional approach. The POV is from an observer, presenting a candid moment. - The brand name 'JACQUEMUS' is superimposed on the donkey. This reinforces brand recognition and positions the donkey as an icon representing the brand's distinctive style. The POV is from the brand, ensuring visibility and linking the visual element to the brand identity. - The setting is a sun-drenched outdoor scene, hinting at the brand's aesthetic and lifestyle. The POV is from an observer, conveying a sense of rustic elegance and the brand's connection to nature.

# Ad summary This ad features a stack of Jacquemus-branded gift boxes in front of a fireplace, suggesting a luxurious and cozy holiday gifting theme. # Brand positioning Jacquemus is presented as a high-end luxury brand, emphasizing exclusivity and sophisticated taste. The brand aligns with a lifestyle of elegance and curated experiences, positioning itself within the luxury fashion market. The brand's aesthetic is clean and modern, with a focus on minimalist design and high-quality materials. The brand aims to occupy a space in the consumer's mind as a purveyor of refined, aspirational goods. # Product The featured product is a set of gift boxes, each wrapped in a cream-colored paper with navy blue vertical stripes. Each box is tied with a cream-colored ribbon and a small tag displaying the brand name, JACQUEMUS. The boxes vary in size, stacked to create a visually appealing presentation. The boxes are likely intended for gifting items from the brand, emphasizing the brand's attention to detail and luxurious presentation. The ad highlights the brand's commitment to providing a complete and elevated customer experience, from product design to packaging. # Visual style The ad features a highly polished, studio-shot image with a focus on clean lines and minimalist design. The visual motif is a grid layout created by the striped wrapping paper on the gift boxes. The image treatment includes subtle color grading to enhance the warmth and coziness of the scene. The typography is clean and legible, complementing the overall aesthetic. The style contrasts with platform-native content, aiming to capture attention through its high-design and sophisticated presentation. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The gift boxes enhance the brand's attention to detail and luxurious presentation. - The complete and elevated customer experience, from product design to packaging. # Benefits - Luxurious presentation - Attention to detail - Elevated customer experience # Features - Gift boxes - Cream-colored paper with navy blue vertical stripes - Cream-colored ribbon - Tag displaying the brand name, JACQUEMUS # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the brand's aesthetic and product presentation, conveying a message of luxury and sophistication. # Storyline - The ad opens with a stack of elegantly wrapped Jacquemus gift boxes, immediately establishing a sense of luxury and sophistication. The brand is telling the audience that its products are not only desirable but also beautifully presented, making them ideal for gifting. - The setting is a cozy fireplace, which adds a warm and inviting atmosphere, suggesting that Jacquemus products are perfect for creating special moments. The brand is telling the audience that its products can enhance their lifestyle and create memorable experiences. - The overall presentation emphasizes the brand's attention to detail and commitment to quality, reinforcing its position as a high-end luxury brand. The brand is telling the audience that its products are worth the investment, offering both style and substance.

# Ad summary This ad showcases a variety of Jacquemus handbags and a shoe in a grid format. # Brand positioning Jacquemus is presented as a high-fashion brand, known for its unique and avant-garde designs. The brand emphasizes artistic expression and stands out with its unconventional shapes, bold colors, and distinctive hardware. Jacquemus positions itself as a luxury brand that defies traditional norms, appealing to consumers who seek innovative and eye-catching fashion pieces. # Product The ad features a selection of Jacquemus handbags and a shoe, each with a distinct design. The handbags come in various shapes, colors, and materials, including striped patterns, solid reds, and metallic finishes. Some bags feature unique hardware like spherical closures and chain straps. The shoe is a lace-up style with a chunky sole and a mix of textures. Each product is presented as a statement piece, emphasizing the brand's focus on unique design and high-fashion appeal. The ad highlights the variety and artistic nature of Jacquemus's product line, encouraging viewers to explore the brand's unconventional offerings. # Visual style The ad features a clean and minimalist visual style. Each product is displayed against a simple background, emphasizing its unique design. The lighting is soft and diffused, creating a high-fashion aesthetic. The grid layout is well-organized, allowing viewers to easily scan the variety of products. The overall style is polished and sophisticated, aligning with the brand's luxury positioning. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Unique designs for those seeking unconventional fashion - Variety of options to express individual style - High-fashion appeal for a luxury aesthetic # Benefits - Statement pieces - High-fashion appeal - Artistic expression # Features - Unique designs - Variety of shapes, colors, and materials - Distinctive hardware # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the brand's products and aesthetic, presenting a curated view of Jacquemus's unique designs. # Storyline - The ad opens with a grid of nine images, each showcasing a different Jacquemus product. This is intended to present a diverse range of the brand's offerings from the brand's perspective. - Each image focuses on the unique design and details of the individual product, highlighting the brand's artistic approach. This is intended to emphasize the brand's focus on innovative and eye-catching fashion pieces from the brand's perspective. - The grid format allows viewers to quickly scan the variety of products, creating a sense of the brand's overall aesthetic. This is intended to convey the brand's identity and appeal to consumers seeking unconventional fashion from the brand's perspective.

# Ad summary This ad showcases a silver clutch with a snake skin texture. The clutch has a gold clasp and a silver ball and gold cube charm. The brand name is displayed at the bottom of the image. # Brand positioning Jacquemus is presented as a high-end fashion brand, focusing on unique and eye-catching designs. The brand aims to occupy a space in the consumer's mind as a creator of luxury items that stand out due to their distinctive style and attention to detail. The brand aligns with a lifestyle of sophistication and exclusivity, appealing to those who seek to express their individuality through fashion. Jacquemus pushes against the norms of traditional, understated luxury by offering bold and unconventional designs. The brand positioning is emotional, focusing on the desire for self-expression and the enjoyment of owning unique, high-quality items. # Product The product is a silver clutch with a snake skin texture. It features a gold clasp and a silver ball and gold cube charm hanging from the clasp. The clutch has a cylindrical shape with rounded edges. The snake skin texture gives it a luxurious and exotic feel. The gold clasp adds a touch of elegance and sophistication. The silver ball and gold cube charm provide a unique and playful detail. This clutch is for individuals who appreciate high-end fashion and want to make a statement with their accessories. The ad highlights the clutch's unique design and luxurious materials, making it a desirable item for those looking to add a touch of glamour to their wardrobe. # Visual style The ad has a clean and minimalist visual style. The product is the main focus, with a simple background and clear lighting. The image is highly polished and studio-shot, emphasizing the product's luxurious appeal. The typography is clean and legible, reinforcing the brand's sophisticated image. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The silver snake skin texture provides a unique and luxurious look. - The gold clasp adds a touch of elegance and sophistication. - The silver ball and gold cube charm provide a playful and eye-catching detail. # Benefits - Unique and eye-catching design - Luxurious and sophisticated feel - Adds a touch of glamour to any outfit # Features - Silver snake skin texture - Gold clasp - Silver ball and gold cube charm # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the product from the brand's perspective, highlighting its unique design and luxurious appeal. # Storyline - The ad begins with a close-up shot of the silver clutch, immediately drawing the viewer's attention to its unique design and texture. This is from the brand's perspective, showcasing the product's key features and highlighting its luxurious appeal. The intention is to captivate the audience with the clutch's distinctive aesthetic. - The camera focuses on the gold clasp and the silver ball and gold cube charm, emphasizing the attention to detail and the high-quality materials used in the product. This is from the brand's perspective, further reinforcing the clutch's luxurious and sophisticated image. The intention is to highlight the craftsmanship and unique design elements that set the product apart. - The ad concludes with the brand name "JACQUEMUS" displayed at the bottom, reinforcing brand recognition and associating the product with the brand's identity. This is from the brand's perspective, solidifying the brand's presence and ensuring that the audience remembers the brand behind the product. The intention is to create a lasting impression and drive brand awareness.

# Ad summary A whimsical and luxurious brand film for Jacquemus's "Le Turismo" bag, set in Venice and a stylized atelier. It features a sophisticated woman guiding viewers through the bag's creation process, highlighting its meticulous craftsmanship, quality materials, and various sizes and colors, all while maintaining a playful, Italian-inspired aesthetic. # Brand positioning Jacquemus is presented as a high-fashion brand that values meticulous craftsmanship, unique design, and a playful, luxurious aesthetic. It aims to occupy a space in the consumer's mind as a purveyor of sophisticated, art-inspired accessories that are both functional and statement-making. The brand aligns with values of quality, artistry, and a certain whimsical elegance, promoting a lifestyle that is chic, cultured, and perhaps a little eccentric, with a strong Italian influence in this particular campaign. It pushes against norms of purely functional design by emphasizing the artistic process and the emotional connection to the product, while still highlighting practical aspects like material quality and size variations. The positioning is a blend of emotional (artistry, luxury, lifestyle) and functional (craftsmanship, quality materials, practical sizes). # Product The product is "Le Turismo," a new line of handbags by Jacquemus. The ad highlights its meticulous creation process, starting from a "sketch" and involving "500 pattern pieces, 4000 stitches, 300 meters of piping, and 2 zippers." It is crafted from "the finest leather," which is "soft as a pillow." A key design feature is the "Le Chiquito's iconic handle," which has become "Le Turismo's signature knot." The bags are available in a "seasonal fruits and vegetables" color palette, including red (strawberry), olive green (olive), and yellow (lemon). They come in "three essential sizes": "Le petit" (fits an egg), "Le classique" (fits a carbonara), and "Le Grand Turismo" (fits all the other bags inside). The ad implies the product is for fashion-conscious individuals who appreciate high-quality, unique, and versatile accessories with a touch of playful luxury. The ad addresses potential purchase barriers by showcasing the detailed craftsmanship and quality materials, justifying its premium nature. # Visual style The ad features a highly polished, high-end production quality with a distinct cinematic feel, blending a luxurious fashion commercial aesthetic with a touch of surrealism and playful humor. The editing style is a mix of static, carefully composed shots and smooth transitions, with some quicker cuts during the product detail segment. The pacing is generally moderate, allowing the viewer to absorb the visuals and dialogue, but it picks up slightly during the "factory" sequence. Visual motifs include bright, natural sunlight, architectural backdrops (Venice, minimalist white walls), and a focus on meticulous detail. The audio-visual sync is precise, with cuts and product actions often timed to the voiceover. The overall aesthetic is sophisticated, elegant, and slightly whimsical, reminiscent of a Wes Anderson film. # Hooks Spoken: Female 1: "Welcome to my beautiful Italy. Today, I'm taking you to La Manifattura di Jacquemus." Text overlay: Le Turismo / Welcome to my beautiful Italy. / Today, I'm taking you to / La Manifattura di Jacquemus. Visual: Medium shot of a woman with long blonde hair, wearing a white structured top and white pleated skirt, standing in an arched stone doorway overlooking a canal in Venice. The doorway has ornate ironwork above her head. Behind her are beige curtains and a dimly lit interior. A red and black gondola is visible in the foreground on the canal. The camera is stationary, third-person POV. Bright, natural sunlight. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Le Turismo is a work of sophisticated savoir-faire. - We work with only the finest leather... each leather is soft as a pillow. - Le Chiquito's iconic handle has become Le Turismo's signature knot. - Le Grand Turismo... you can finally fit all the other bags inside. # Benefits - work of sophisticated savoir-faire - do things a little differently here - dedicated specialists guarantee - perfect shape - soft as a pillow - can finally fit all the other bags inside - Why have one lover... when you can have three? # Features - 500 pattern pieces, 4000 stitches, 300 meters of piping, and 2 zippers - finest leather - perfect shapes - our logo - sewn together, like a jigsaw puzzle - Le Chiquito's iconic handle has become Le Turismo's signature knot - each leather is soft as a pillow - seasonal fruits and vegetables color palette - three essential sizes - Le petit: fits an egg - Le classique: a carbonara - Le Grand Turismo: fits all the other bags inside # Call to action None used. # Social proof - None used. # Point of view - Brand 95% – The ad is primarily narrated by a brand persona, showcasing the product's creation and features, and delivering brand messaging. - Customer 5% – Brief shots of "tourists" interacting with the setting, implying an aspirational customer experience. # Storyline - 00:00–00:05 A sophisticated woman, the apparent creative director or brand persona, stands in an arched doorway overlooking a Venetian canal, welcoming the audience to "my beautiful Italy" and announcing a visit to "La Manifattura di Jacquemus." This sets a luxurious, Italian-themed, and slightly mysterious tone, establishing the brand's connection to high-end craftsmanship and a specific cultural aesthetic. The perspective is from the brand, inviting the audience into its world. - 00:05–00:10 The woman is now in a gondola, continuing her introduction, stating that "we do things a little differently here..." This reinforces the brand's unique approach and playful eccentricity, maintaining the luxurious Italian setting. The tone is confident and inviting, from the brand's perspective. - 00:10–00:13 The woman walks past a "JACQUEMUS" storefront, calling out to "Giuseppe! Hurry up!" This transitions the scene from the picturesque canal to a more active, behind-the-scenes feel, hinting at the creative process. The tone is playful and authoritative, still from the brand's perspective. - 00:13–00:17 A fax machine prints a simple, hand-drawn sketch of a bag, as the woman's voiceover explains, "Like every other Jacquemus bag, it starts with a sketch." This visually represents the origin of the design, emphasizing the creative and artisanal beginning of each product. The tone is informative and highlights the brand's design philosophy. - 00:17–00:21 The woman stands in front of a white wall, holding a blank piece of paper, then drops it, saying "Thank you, Simon." This is a humorous, meta-commentary on the "sketch" idea, implying the simplicity of the initial concept before the complex execution. The tone is playful and self-aware. - 00:21–00:30 The woman, holding a pointer, stands before a large blackboard with detailed bag schematics, explaining that "Le Turismo is a work of sophisticated savoir-faire. But first... some musical inspiration." Two assistants on ladders add details to the drawing. This shifts to showcasing the technical expertise and meticulous design process, while also introducing a whimsical element with the "musical inspiration." The tone is educational and slightly theatrical, from the brand's expert perspective. - 00:30–00:33 The woman requests "Volume, please!" and a diverse group of people in lab coats, holding clipboards, look up expectantly. This builds anticipation for the "musical inspiration" and introduces the "craftsmen" as a dedicated team. The tone is dramatic and engaging. - 00:33–00:36 The woman closes her eyes, seemingly enjoying the music, while the assistants continue working on the blackboard. This reinforces the idea of music as inspiration and the artistic nature of the work. The tone is serene and focused. - 00:36–00:43 The woman's voiceover details the bag's construction: "It takes 500 pattern pieces, 4000 stitches, 300 meters of piping, and 2 zippers." The group of people in lab coats diligently write notes on their clipboards. This emphasizes the intricate and labor-intensive process, highlighting the quality and precision involved. The tone is factual and impressive, from the brand's expert perspective. - 00:43–00:55 Various craftspeople in lab coats are shown meticulously working with leather, cutting, stamping with a logo, and sewing pieces together. One person uses a pasta maker to create "leather pasta." The voiceover explains, "We work with only the finest leather, we cut it into perfect shapes, we stamp it with our logo, then the pieces are sewn together, like a jigsaw puzzle." This visually demonstrates the craftsmanship and quality materials, with the pasta maker adding a surreal, playful touch that ties into the Italian theme. The tone is informative and showcases the artisanal process. - 00:55–00:58 A clock's minute hand rapidly moves from 2:00 to 3:00, and a bell rings. This signifies a break or the passage of time, adding a touch of humor and realism to the "factory" setting. - 00:58–01:03 The woman uses a megaphone to announce "Time for a break, guys! Pausa ragazzi! Enjoy! Buon appetito!" The craftspeople are shown sitting by a canal in Venice, eating pasta from plates on their laps. This reinforces the Italian theme and the playful, communal atmosphere of the brand. The tone is lighthearted and celebratory. - 01:03–01:10 Close-ups show hands tying a knot in leather, and a man examining a bag handle through a magnifying glass. The voiceover explains, "We have mastered the ancient art of tying knots. Le Chiquito's iconic handle has become Le Turismo's signature knot." This highlights a specific design detail and its connection to the brand's heritage (Le Chiquito bag), emphasizing uniqueness and craftsmanship. The tone is proud and detailed. - 01:10–01:15 A young man in a lab coat smells a green quilted fabric. The voiceover states, "Our dedicated specialists guarantee each leather is soft as a pillow." This emphasizes the luxurious feel and quality of the materials, appealing to sensory experience. The tone is reassuring and highlights quality control. - 01:15–01:20 The woman holds a tray of strawberries, explaining, "Our color palette is seasonal fruits and vegetables." This introduces the color theme in a visually appealing and natural way. The tone is elegant and descriptive. - 01:20–01:28 Quick cuts show a plum, a red bag, a strawberry, a green bag, an olive, a yellow bag, and a lemon, with the woman's voiceover naming each fruit and then the corresponding bag color. This visually links the natural inspiration to the product colors, showcasing the range. The tone is playful and descriptive. - 01:28–01:29 A hand drops a lemon, and the woman exclaims, "Giuseppe! What are you doing..." This is a humorous interjection, breaking the product showcase with a playful, slightly exasperated tone, reinforcing the brand's quirky personality. - 01:29–01:38 The woman walks through the atelier, inspecting bags held by the craftspeople. She says, "No. One more stitch. Perfect shape. Beautiful! That one needs a holiday..." This demonstrates her discerning eye for quality and perfection, while also adding a touch of humor and personification to the bags. The tone is authoritative yet playful. - 01:38–01:41 Two women (tourists) stand on a bridge in Venice, looking at the canal. The voiceover states, "Le Turismo comes in three essential sizes." This transitions to showcasing the different sizes in a real-world, aspirational setting. The tone is informative and aspirational. - 01:41–01:47 The woman stands on the bridge, and a hand presents her with the smallest bag. She holds it up and says, "Le petit: fits an egg." This demonstrates the smallest size and its capacity in a humorous, memorable way. The tone is playful and descriptive. - 01:47–01:51 The two tourists are shown again, one taking a photo. The woman then holds up the medium-sized bag, saying, "The classique: a carbonara." This continues the playful demonstration of size and capacity, linking it to Italian culture. The tone is playful and descriptive. - 01:51–01:53 A young man (gondolier) stands on a bridge in Venice. This is a brief, aesthetic shot reinforcing the Venetian setting. - 01:53–02:01 The woman holds up the largest bag, stating, "And the big one... you can finally fit all the other bags inside. Le Grand Turismo." This highlights the largest size and its ultimate capacity, humorously suggesting it can carry the smaller versions. The tone is grand and playful. - 02:01–02:02 The group of people (tourists and gondolier) are shown on the bridge in Venice. This reinforces the aspirational travel theme. - 02:02–02:07 The woman stands on the bridge, holding all three bags, and asks, "Why have one lover... when you can have three?" This is a provocative and playful closing statement, suggesting the desirability and versatility of owning multiple bags. The tone is confident and alluring. - 02:07–02:14 A wide shot of a Venetian canal with a gondola, with the sun glinting on the water. The "JACQUEMUS" logo appears. This provides a beautiful, aspirational closing visual, reinforcing the brand's luxury and Italian inspiration.

# Ad summary This ad features a woman modeling a brown leather jacket with a cream-colored fur collar, a matching brown leather skirt, and brown leather boots. The brand name, JACQUEMUS, is displayed at the bottom of the image. # Brand positioning JACQUEMUS is presented as a high-fashion luxury brand, focusing on modern and sophisticated designs. The brand aligns with a lifestyle of elegance and exclusivity, appealing to consumers who value high-quality materials and unique, stylish pieces. The brand ignores the trend of fast fashion, instead focusing on timeless pieces. # Product The ad features a brown leather jacket with a cream-colored fur collar and cuffs, a matching brown leather skirt, and brown leather boots. The jacket is a cropped style with a zipper closure. The skirt is a long, A-line shape. The boots are knee-high with a pointed toe and a small heel. The ad showcases the brand's attention to detail and high-quality materials, emphasizing the luxurious feel and stylish design of the products. The products are for individuals who appreciate high-end fashion and are willing to invest in statement pieces. # Visual style The ad has a polished, studio-shot aesthetic with a focus on showcasing the texture and quality of the materials. The image treatment includes soft lighting and neutral color grading to create a sophisticated and high-end feel. The typography is clean and minimalist, emphasizing the brand's modern design approach. The style is designed to be eye-catching and aspirational, fitting for a luxury fashion brand. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The brand is presenting its latest collection and showcasing its design aesthetic. # Storyline - The ad showcases a model wearing a full JACQUEMUS outfit, highlighting the brand's latest collection. The intention is to display the brand's aesthetic and the cohesiveness of their designs, as seen from the brand's perspective.

# Ad summary This image ad features two Jacquemus handbags stacked on top of each other. The ad is simple and focuses on the visual appeal of the bags. # Brand positioning Jacquemus is presented as a high-fashion luxury brand, focusing on minimalist design and visual aesthetics. The brand does not explicitly state its positioning, but the clean, studio-shot image and the placement of the logo at the bottom center imply a focus on elegance and exclusivity. The brand seems to ignore category norms by presenting a simple, product-focused image without any lifestyle or aspirational elements, emphasizing the product's design and form. # Product The ad features two Jacquemus handbags. The top bag is a light cream color, while the bottom bag is black. Both bags have a similar elongated, curved shape with a metal clasp in the center. The bags appear to be made of leather or a similar material with a glossy finish. The design is minimalist, focusing on the unique shape and the brand's logo. The ad highlights the aesthetic appeal and design of the bags, suggesting they are fashionable accessories for style-conscious consumers. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is minimalist, focusing on the product's form and color. The image treatment includes clean lighting and background removal, emphasizing the product. The typography integration is simple and clean, with the brand name placed at the bottom center. The style contrasts with platform-native content by being highly curated and professional, which may help it stand out in a busy feed. # Hooks Headline: None used # Funnel stage Top of funnel # Pain points None used. # Value propositions - Aesthetically pleasing design: The unique shape and glossy finish offer a visually appealing accessory. - High-fashion accessory: Owning a Jacquemus handbag provides a sense of style and sophistication. # Benefits - Aesthetically pleasing design - High-fashion accessory # Features - Elongated, curved shape - Metal clasp - Glossy finish # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is from the brand, showcasing its products in a clean and visually appealing manner. # Storyline - The ad begins with a direct visual presentation of two Jacquemus handbags stacked on top of each other. This is intended to immediately showcase the product and its design. The brand is telling the story by focusing on the product itself, without any additional narrative elements. - The storyline progresses by highlighting the different color options and the unique shape of the bags. This is included to emphasize the product's aesthetic qualities and design details. The brand continues to tell the story by maintaining a focus on the visual presentation of the product. - The ad concludes with the brand name at the bottom center, reinforcing brand recognition and identity. This is included to ensure the viewer associates the product with the Jacquemus brand. The brand is telling the story by ending with a clear brand identifier.