What is Whitelisting / partnership ads?

Running ads from a creator's or partner's account instead of your brand page, with their permission. This lets you tap directly into their audience, which helps a ton with targeting. It’s an extension of UGC.

Last updated 2026-04-17

Running ads from a creator's or partner's account instead of your brand page, with their permission. This lets you tap directly into their audience, which helps a ton with targeting. It’s an extension of UGC.

Whitelisting ads are performing well for a lot of brands in 2025, likely due to how much they help with targeting.

Frequently Asked Questions

What is Whitelisting / partnership ads?

Running ads from a creator's or partner's account instead of your brand page, with their permission. This lets you tap directly into their audience, which helps a ton with targeting. It’s an extension of UGC.