Ads shot in a lo-fi, authentic style that looks like it came from a real person, not a brand. It typically features creators or customers speaking directly to the camera. UGC creative is popular in paid social because it can be made with lower budgets and feels more platform-native than high-production ads.
Why UGC performs:
- Looks organic, not like an ad
- Builds trust through real people
- Feels less "salesy", especially if unscripted
- Often has higher hook rates than polished brand content