Standard events are pre-defined actions Meta already understands—Purchase, ViewContent, AddToCart, Lead, etc. Custom events are ones you define yourself for specific behaviors unique to your business. Standard events get prioritized in optimization.
What is Standard event vs. custom event?
**Standard events** are pre-defined actions Meta already understands—Purchase, ViewContent, AddToCart, Lead, etc. **Custom events** are ones you define yourself for specific behaviors unique to your business. Standard events get prioritized in optimization.
Frequently Asked Questions
What is Standard event vs. custom event?
Standard events are pre-defined actions Meta already understands—Purchase, ViewContent, AddToCart, Lead, etc. Custom events are ones you define yourself for specific behaviors unique to your business. Standard events get prioritized in optimization.