Thumbstop rate and hook rate are the same metric: the first 3 seconds of your creative designed to stop someone from scrolling past. Calculate it by dividing 3-second views by impressions. This tells you if your hook is actually working or if people are scrolling right past.
Formula: (3-Second Video Plays ÷ Impressions) × 100 = Hook Rate %
Benchmarks: Hook rates vary wildly by industry and audience, but 20-40% is generally solid performance.
Thumbstop rate is quickly becoming one of the most important metrics to watch. So important, we named our newsletter after it!
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