What is Retargeting / remarketing?

Targeting people who've already interacted with your brand in some way—visited your site, engaged with your content, added to cart but didn't buy. These audiences typically convert at higher rates and lower costs than cold traffic.

Last updated 2026-04-17

Targeting people who've already interacted with your brand in some way—visited your site, engaged with your content, added to cart but didn't buy. These audiences typically convert at higher rates and lower costs than cold traffic.

Frequently Asked Questions

What is Retargeting / remarketing?

Targeting people who've already interacted with your brand in some way—visited your site, engaged with your content, added to cart but didn't buy. These audiences typically convert at higher rates and lower costs than cold traffic.