What is Event prioritization / aggregated event measurement?

The system for ranking which conversion events matter most for your domain, used when tracking is limited by privacy restrictions. You typically rank Purchase highest, then AddToCart, then ViewContent, etc. This tells Meta what to prioritize when it can't track everything.

Last updated 2026-04-17

The system for ranking which conversion events matter most for your domain, used when tracking is limited by privacy restrictions. You typically rank Purchase highest, then AddToCart, then ViewContent, etc. This tells Meta what to prioritize when it can't track everything.

Frequently Asked Questions

What is Event prioritization / aggregated event measurement?

The system for ranking which conversion events matter most for your domain, used when tracking is limited by privacy restrictions. You typically rank Purchase highest, then AddToCart, then ViewContent, etc. This tells Meta what to prioritize when it can't track everything.