Average number of times each person saw your ad. Calculate it by dividing impressions by reach. Frequency above 3-4 often signals you're showing the same ad to the same people too many times, which leads to creative fatigue and wasted spend.
Average number of times each person saw your ad. Calculate it by dividing impressions by reach. Frequency above 3-4 often signals you're showing the same ad to the same people too many times, which leads to creative fatigue and wasted spend.
Formula: Total Impressions ÷ Total Reach = Frequency
Meta is phasing out unique metrics like frequency, reach, and unique clicks.
Average number of times each person saw your ad. Calculate it by dividing impressions by reach. Frequency above 3-4 often signals you're showing the same ad to the same people too many times, which leads to creative fatigue and wasted spend.