The percentage of people who see your ad and actually click it. This is one of your best early signals for creative quality. Low CTR usually means your hook isn't strong enough or your offer isn't relevant to the audience seeing it.
The percentage of people who see your ad and actually click it. This is one of your best early signals for creative quality. Low CTR usually means your hook isn't strong enough or your offer isn't relevant to the audience seeing it.
Benchmarks: Meta doesn't publish official CTR benchmarks, but most performance advertisers consider 1-2% a baseline for cold traffic, with 3%+ being strong performance.
The percentage of people who see your ad and actually click it. This is one of your best early signals for creative quality. Low CTR usually means your hook isn't strong enough or your offer isn't relevant to the audience seeing it.