How well your creative keeps attention after the hook. Strong hold rates mean your ad is keeping people watching, whereas a weak hold rate may suggest your hook feels disconnected from the body of your ad.
How well your creative keeps attention after the hook. Strong hold rates mean your ad is keeping people watching, whereas a weak hold rate may suggest your hook feels disconnected from the body of your ad.
**Formula: **(Through plays ÷ 3-Second Video Plays) × 100 = Hold rate
How well your creative keeps attention after the hook. Strong hold rates mean your ad is keeping people watching, whereas a weak hold rate may suggest your hook feels disconnected from the body of your ad.