How much you're spending to get one conversion. Divide your spend by your conversions and you've got your CPA.
Formula: Total campaign cost ÷ Total conversions = CPA
What is CPA (Cost per acquisition)?
How much you're spending to get one conversion. Divide your spend by your conversions and you've got your CPA.
Frequently Asked Questions
What is CPA (Cost per acquisition)?
How much you're spending to get one conversion. Divide your spend by your conversions and you've got your CPA.