How Gisou Advertises on Meta

# Ad summary A woman showcases Gisou's Honey Milk Active Repair Leave-in Conditioner on her wet hair. She sprays the product onto her hair, brushes it, and blow-dries her hair to achieve a sleek look. # Brand positioning Gisou is presented as a luxury hair care brand with a focus on honey-infused products. The brand aligns with a lifestyle of beauty and self-care, emphasizing the use of natural ingredients for hair repair and nourishment. The brand aims to occupy a space in the consumer's mind as a premium option that combines the power of honey with effective hair care solutions, offering a touch of indulgence and nature-inspired beauty. # Product Gisou's Honey Milk Active Repair Leave-in Conditioner is a lightweight mist designed to repair and moisturize hair. The product is described as "light as milk, rich as honey" and is packaged in a white bottle with gold lettering. This leave-in conditioner is designed for use on wet hair and is applied by misting the hair. The ad shows the product being used to achieve sleek, smooth, and shiny hair after blow-drying, suggesting it addresses dryness and promotes healthy-looking hair. The ad emphasizes that the product can "Give your hair what it's been mis(t)ing!" # Visual style The ad has a clean, polished aesthetic with a UGC feel. The editing style consists of quick cuts to highlight different steps in the hair care routine. The production quality is high, giving it a commercial look. The pacing is moderately fast, enhancing the dynamic feel of the ad. The visuals are synchronized to the beat of the background music, emphasizing the application of the product and the final result. # Hooks Text overlay: NEW / Honey Milk Active Repair / Leave-in Conditioner Visual: 00:00–00:02 Close-up of a woman with long, straight, dark brown, wet hair. She is holding a white spray bottle of Gisou Honey Milk Active Repair Leave-in Conditioner. She sprays the product into her hand. The background is a plain, light gray wall. She is wearing subtle makeup, including glossy lips and pink blush. The camera is selfie-style, held at eye level, and slightly shaky. The product label is partially visible. # Funnel stage Consideration # Pain points The ad implies that hair may be lacking essential moisture and nutrients, which leads to it appearing dull or damaged. It visually suggests that hair needs to be 'mis(t)ing' something. # Value propositions - The leave-in conditioner offers the rich nourishment of honey in a lightweight formula, making it ideal for easy application and avoiding heavy residue. # Benefits - Light as milk, rich as honey, with every mist - Give your hair what it's been mis(t)ing! # Features - Lightweight mist - Active Repair - Leave-in Conditioner # Call to action Shop now on Gisou.com # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the implied perspective of a customer showcasing the product and its results. # Storyline - 00:00–00:02 A woman sprays product into her hand. - 00:02–00:04 00:02–00:04 The woman presents the Gisou Honey Milk Active Repair Leave-in Conditioner bottle to the camera. This provides a clear product showcase and introduces the item being reviewed. The perspective is from the brand, using the woman as a vessel to showcase the packaging. - 00:04–00:07 00:04–00:07 The woman sprays the product onto her wet hair. This demonstrates the product in action and highlights its application. The perspective remains from the brand, using the woman to show the intended use. - 00:07–00:09 00:07–00:09 The woman brushes her hair. This demonstrates a step in the hair care routine after product application. The perspective continues from the brand, emphasizing ease of use and integration into a typical hair care process. - 00:09–00:11 00:09–00:11 The woman blow-dries her hair. This shows the final styling step and how the product fits into the user's routine. The perspective remains from the brand, highlighting the product's role in achieving the desired hairstyle. - 00:11–00:15 00:11–00:15 The woman displays her straightened and shiny hair, emphasizing the achieved sleekness and healthiness after using the product. The brand's perspective is to reinforce the product's promised results. The ad concludes with a focus on the desirable outcome.

# Ad summary This ad showcases the Gisou products, with a woman demonstrating how to use the lip oil and hair perfume, focusing on achieving instant hydration and glossy shine for both hair and lips. # Brand positioning Gisou is presented as a luxury brand focused on creating hydrating and shine-enhancing products for both hair and lips. It is implied that the brand prioritizes a lifestyle of effortless beauty and convenience with products that offer instant results. The brand seems to push against the norm of separate hair and lip care routines by offering multi-purpose products that can be used interchangeably. The brand positioning leans more towards functional benefits like hydration and shine, combined with an element of luxury and sensorial appeal through the incorporation of honey-infused formulas. # Product The Gisou product featured in the ad is a multi-use oil designed for both hair and lips, providing instant hydration and glossy shine. There are two oils presented: The Honey Infused Lip Oil provides instant hydration and shine for your lips, while the Honey Infused Hair Perfume offers the same benefits for your hair. Both products emphasize the use of honey as a key ingredient. The products are demonstrated for easy on-the-go use, addressing the potential purchase barrier of complicated beauty routines. The ad presents these products as a simple solution for achieving a polished look with minimal effort. # Visual style The ad features a polished, commercial aesthetic with a focus on showcasing the product's application. The editing style includes quick cuts to keep the pace engaging. The production quality is high-end, with natural lighting and a clean background. The visual motif includes close-ups of the products and the woman's face. The pacing is consistent and fast, with cuts timed to the music's beat. # Hooks Spoken: 00:00–00:02 Vanilla lovers, this is for you Text overlay: 00:00–00:02 SHOP NOW / 00:00–00:02 Vanilla lovers, this is for you Visual: 00:00–00:02 A woman with long, straight black hair, wearing a brown top and pink clips in her hair, stands in a bright bathroom with white cabinets in the background. She is applying lip liner to her lips. The camera is stationary and selfie-style, focusing on her face and upper body. The lighting is bright and natural, highlighting her skin texture. She then opens a clear bottle of Gisou Honey Infused Lip Oil with a pink cap and wand applicator and applies it to her lips. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed in the ad is the desire for quick and easy beauty solutions that fit into a busy lifestyle. This is signaled by the ad's emphasis on achieving instant hydration and glossy shine with minimal effort, demonstrated through the woman's simple application of the Gisou products. # Value propositions - Multi-use oil for both hair and lips - Achieve a polished look with minimal effort - Convenient on-the-go use # Benefits - Instant hydration - Glossy shine for hair and lips # Features - Honey Infused Lip Oil - Honey Infused Hair Perfume - Provides instant hydration - Provides glossy shine # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 100% – The ad is filmed from the perspective of a customer or user showcasing the product and its application. # Storyline - 00:00–00:02 00:00–00:02 The woman lines her lips with a lip pencil, then applies the Gisou Honey Infused Lip Oil. - 00:02–00:04 00:02–00:04 She is presenting the lip oil by showing the bottle and the wand applicator. - 00:04–00:05 00:04–00:05 The woman applies the Gisou Honey Infused Hair Perfume to the ends of her hair. - 00:05–00:07 00:05–00:07 She demonstrates the spray bottle and shows the application on her hair. - 00:07–00:09 00:07–00:09 The woman holds both the Gisou Honey Infused Lip Oil and the Gisou Honey Infused Hair Perfume up to the camera.

# Ad summary This ad showcases Gisou's new product, a hair styling cream, and highlights its ability to maintain a hairstyle for up to three days. # Brand positioning Gisou is presented as a luxury hair care brand that emphasizes natural ingredients and high performance. The brand aims to occupy the space of premium hair care, offering products that not only style but also care for the hair. The brand aligns with values of beauty, confidence, and effortless style, promoting a lifestyle where hair looks effortlessly perfect. Gisou pushes against the norm of frequent restyling, offering a solution that maintains style for multiple days. The brand positioning is both functional (style memory) and emotional (confidence in one's appearance). # Product The featured product is Gisou's new hair styling cream, designed to provide up to 3-day style memory. The product is packaged in a white tube with a gold-colored cap. It is intended for individuals who want to maintain their hairstyle for an extended period without frequent restyling. The ad highlights the product's unique selling proposition (USP) of providing long-lasting style retention. The use occasion is for anyone who styles their hair and wants it to last. The ad addresses the purchase barrier of time and effort required for daily restyling by offering a solution that reduces the need for frequent styling. # Visual style The ad has a polished, studio-shot production quality with a focus on showcasing the product and the model's styled hair. The visual motif is clean and elegant, with a warm color palette. The image treatment includes color grading to enhance the richness of the brown tones and subtle lighting effects to highlight the model's hair. The typography is large and bold, making it easily scannable in-feed. # Hooks Headline: NEW! # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of having to restyle hair every day, which is time-consuming and can be damaging to the hair. The ad offers a solution to this problem by providing a product that maintains the hairstyle for up to three days. # Value propositions - Up to 3-day style memory: Offers convenience and time-saving by reducing the need for frequent restyling. # Benefits - Maintains hairstyle for up to three days # Features - 3-Day Style Memory # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the product and its benefits through text and visual elements. - Customer: The woman with styled hair represents the desired outcome and the potential customer's perspective. # Storyline - The ad opens with a woman holding the Gisou styling cream, showcasing the product itself. This is intended to immediately introduce the product to the viewer from the brand's perspective. - The woman is shown with voluminous, styled hair, demonstrating the potential results of using the product. This is from the customer's perspective, showing the desired outcome. - The text "UP TO 3-DAY STYLE MEMORY" appears, emphasizing the product's key benefit. This is the brand communicating the product's unique selling proposition.

# Ad summary This ad features a woman holding a Gisou hair mask. The ad promotes the Gisou Honey Gloss Ceramide Therapy Hair Mask as an overnight therapy for hair and lips. # Brand positioning Gisou is presented as a luxury hair and skincare brand that harnesses the power of honey. The brand is positioned as offering high-quality, therapeutic products that provide overnight solutions for hair and lips. The brand aligns with a lifestyle of self-care and indulgence, emphasizing natural ingredients and effective results. Gisou differentiates itself by focusing on honey-infused formulations, creating a unique selling point in the beauty market. The brand positioning is both functional, highlighting the therapeutic benefits, and emotional, appealing to consumers seeking a luxurious and pampering experience. # Product The featured product is the Gisou Honey Gloss Ceramide Therapy Hair Mask, presented as an overnight treatment for both hair and lips. The mask is packaged in a distinctive, round, light yellow jar with a ridged design reminiscent of a honey pot. The product is designed for individuals seeking intensive hair and lip therapy, promising to deliver gloss and hydration. The unique selling proposition is its honey-infused formula combined with ceramides, offering a dual-action approach to repair and nourish. The ad suggests a use occasion of overnight application, addressing the purchase barrier of time commitment by positioning it as an effortless, sleep-in treatment. The product aims to provide a therapeutic experience, enhancing the natural beauty of hair and lips. # Visual style The ad features a highly polished, studio-shot image with a focus on clean lines and soft lighting. The visual motif is minimalist, emphasizing the product and the model against a neutral background. The image treatment includes subtle color grading to enhance the skin tones and product color. The typography is integrated in a simple, legible style. The overall style is high-design, aiming to convey luxury and sophistication, which enhances scannability and stop power in the feed. # Hooks Headline: OVERNIGHT THERAPY FOR HAIR & LIPS # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Overnight therapy for hair & lips # Benefits - Overnight therapy for hair & lips # Features - Honey Gloss Ceramide Therapy # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product in a visually appealing and informative manner to highlight its benefits and features. # Storyline - The ad opens with a close-up of a woman holding the Gisou Honey Gloss Ceramide Therapy Hair Mask, immediately drawing attention to the product and its association with beauty and self-care. The intention is to create an aspirational image, showcasing the product in a luxurious and relatable context. The audience experiences this from the brand's perspective, highlighting the product's appeal and desirability. - The text overlay "OVERNIGHT THERAPY FOR HAIR & LIPS" reinforces the product's key benefit and usage, emphasizing its convenience and dual-purpose functionality. This message is conveyed from the brand's perspective, aiming to clearly communicate the product's value proposition. This progresses the narrative by specifying the product's primary function and target areas.

# Ad summary This ad displays a woman's hands placing Gisou products into a carrying case. # Brand positioning Gisou is presented as a luxury haircare and beauty brand whose products are honey-powered and scientifically proven. The brand is presented as desirable, based on the quantity of products the woman has in the ad. This implies a premium brand that consumers purchase regularly. # Product The ad displays many Gisou products. Some products seen are the Honey Infused Hair Oil, Honey Infused Hair Mask, Honey Infused Hair Wash, Honey Infused Conditioner, and the Honey Glow Tinted Lip Oil. The products are honey-powered and scientifically proven. The products appear to come in white or clear bottles with a yellow or gold top, except for the lip oil, which has a pink top. All of the Gisou products seem to be a part of an overall beauty routine. # Visual style The ad has a polished and clean aesthetic. It is well lit and simple. The editing style includes quick cuts, and static shots. The production quality is high. The pacing is quick with cuts timed to the music. # Hooks Spoken: 00:02–00:08 Female 1: Whoa, whoa, whoa, whoa, whoa, whoa. Text overlay: SHOP NOW / Honey powered & scientifically proven Visual: 00:02–00:03 The woman’s hand places a small yellow container in the case. / 00:03–00:04 The woman’s hand places a white bottle into the case. / 00:04–00:05 The woman’s hand places a small clear bottle with a gold lid into the case. / 00:05–00:06 The woman’s hand places a small pink bottle into the case. / 00:06–00:07 The woman’s hand places a small clear bottle with a gold lid into the case. / 00:07–00:08 The woman’s hand places a large yellow container into the case. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The products are honey powered and scientifically proven. # Benefits - Fill your beauty bag with honey glow # Features - Honey powered - Scientifically proven # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The ad is shot from the brand's perspective to show off their products. # Storyline - 00:00–00:09 The ad begins by displaying an open carrying case, with a woman placing Gisou products into it. - 00:00–00:09 This section conveys the message that Gisou products are an essential part of someone’s beauty routine. This scene shows the products in the case from a medium shot. - 00:09–00:11 The camera zooms in so the audience can see the products closely. - 00:09–00:11 This shot enables the audience to see the various products in the carrying case, up close.

# Ad summary This ad promotes Gisou's Honey Infused Hair Oil, highlighting its scientifically proven ability to provide up to 2x shinier hair and 3-day anti-frizz. The ad emphasizes the functional benefits of the hair oil with a clean and polished aesthetic. # Brand positioning Gisou is presented as a luxury hair care brand, leveraging the natural benefits of honey. The brand aims to occupy a premium space in the consumer's mind by emphasizing scientifically proven results while incorporating a natural, honey-infused formula. The brand promotes values of efficacy and natural beauty, aligning with a lifestyle that appreciates high-quality, research-backed hair care solutions. Gisou appears to emphasize quality and results over cost, positioning itself away from budget brands and potentially following category norms around scientific backing for beauty products. # Product Gisou Honey Infused Hair Oil is a hair care product designed to provide shinier hair and anti-frizz benefits. The product is presented for individuals seeking to improve the appearance and manageability of their hair. It is infused with honey, offering a natural ingredient known for its moisturizing properties. The USPs include providing up to 2x shinier hair and 3-day anti-frizz, as highlighted in the ad. The ad addresses potential purchase barriers by emphasizing scientifically proven results, which builds trust in the product's efficacy. The bottle contains 50ml (1.7 fl.oz) of hair oil. This product is worth trying or buying as it promises scientifically validated improvements in hair shine and frizz control. # Visual style The ad has a clean and polished visual aesthetic, indicative of a studio shot. The visual motifs include a minimalist background with honey drops and clear, legible typography. The image treatment uses soft, natural lighting to highlight the product. This style contrasts with more disruptive or cluttered designs, aiming for a high-design look that might catch the eye in a feed due to its simplicity and elegance. # Hooks Headline: Scientifically proven! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dull, frizzy hair, which is explicitly shown through the highlighted benefits of shinier hair and anti-frizz. # Value propositions - Scientifically proven! Up to 2x shinier hair & 3-day Anti-frizz: combines the trust in scientific backing with tangible benefits, enhancing the perceived value of the product. # Benefits - Up to 2x shinier hair - 3-day Anti-frizz # Features - Honey infused hair oil # Call to action None used. # Social proof - *Results based on an independent lab study # Point of view - Brand: The entire image focuses on promoting the brand and its product, with text and visuals designed to highlight the benefits and features of the Gisou Honey Infused Hair Oil. # Storyline - The ad opens by stating that the product is "Scientifically proven!", intending to establish credibility and trust in the product's efficacy from the brand's perspective. This is done to reassure the customer of the product's effectiveness. - The ad highlights the key benefits: "Up to 2x shinier hair & 3-day Anti-frizz". This is stated from the brand's point of view, emphasizing the measurable improvements users can expect. The intent is to showcase the product's primary advantages and address customer concerns about shine and frizz. - The ad features the Gisou Honey Infused Hair Oil bottle prominently displayed, reinforcing brand recognition and product awareness from a brand perspective. The ad is intended to showcase the product's packaging and visually reinforce the brand's identity.

# Ad summary The ad showcases Gisou's Honey Gloss Routine, emphasizing the transformative hydration, strength, and glossy shine it provides in a 4-step hair therapy. # Brand positioning Gisou is presented as a luxury haircare brand centered around the nourishing and restorative properties of honey. The brand emphasizes hair therapy and transformation, positioning itself as a premium solution for achieving healthy, glossy hair. Gisou promotes a lifestyle of self-care and indulgence, aligning with consumers who prioritize high-quality ingredients and visible results. The brand stands out by integrating honey-derived ingredients into its formulations, creating a unique selling point that differentiates it from competitors. # Product The ad features the Honey Gloss Routine, a 4-step hair therapy system designed to provide transformational hydration, strength, and glossy shine. The routine includes: Honey Gloss Ceramide Therapy Hydrating Shampoo, which gently cleanses and hydrates the hair; Honey Gloss Ceramide Therapy Hydrating Conditioner, which deeply nourishes and detangles; Honey Gloss Ceramide Therapy Hair Mask, which intensively repairs and revitalizes; and a honey-infused hair oil that adds shine and smoothness. Each product contains key ingredients and ceramides to target specific hair concerns such as dryness, breakage, and dullness. The products are presented as a comprehensive solution for achieving healthy, radiant hair. # Visual style The ad features a clean, polished studio shot with a focus on the product packaging. The visual motif includes a soft, diffused lighting effect and a glossy surface that reflects the products. The image treatment uses a neutral color palette with beige and gold tones to convey a sense of luxury and sophistication. The typography is integrated with large, bold headlines to improve scannability. The overall style mimics a high-design aesthetic that aims to capture attention in-feed. # Hooks Headline: Meet The Honey Gloss Routine # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dull, damaged, and dehydrated hair that lacks shine and strength. # Value propositions - 4-Step Hair Therapy for Transformational Hydration, Strength & Glossy Shine! # Benefits - Transformational Hydration - Strength - Glossy Shine - Gently Cleanses, Nourishes & Hydrates - Intensely Conditions & Detangles # Features - Ceramide Therapy - Hydrating Shampoo - Hydrating Conditioner - Hair Mask - Infused with Mirsalehi Honey + Ceramide Complex + Hyaluronic Acid # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is showcasing the brand and product benefits, therefore the point of view is consistent throughout. # Storyline - The ad opens by introducing the 'Honey Gloss Routine,' immediately setting the focus on the featured product line. This introduction aims to pique the viewer's interest by highlighting the unique name and promise of a comprehensive hair care approach, delivered from the brand's perspective. - The ad displays the range of Gisou products, including the shampoo, conditioner, hair mask, and hair oil, providing a clear visual of the full routine. This visual presentation aims to show the completeness of the regimen, reinforcing the idea of a comprehensive hair therapy solution from the brand's perspective. - The ad concludes by emphasizing the '4-Step Hair Therapy for Transformational Hydration, Strength & Glossy Shine!' This statement is included to explicitly communicate the key benefits and desired outcomes of using the Honey Gloss Routine, all from the brand's perspective.

# Ad summary This ad showcases the Gisson travel case for mini beauty products. It begins with the case empty and shows an arm filling the individual slots with an array of mini products. The ad emphasizes the brand's belief that everything should be available in miniature size. # Brand positioning Gisson presents itself as a brand focused on travel-sized, high-quality beauty products. The brand's positioning emphasizes convenience and portability, appealing to those who desire to maintain their beauty routine while on the go. By focusing on miniatures, Gisson carves out a niche in the market, attracting consumers who appreciate having their favorite products in a travel-friendly format. The brand also aligns with a lifestyle that values luxury and quality, as evidenced by the sleek packaging and focus on effective skincare. # Product The Gisson travel case is a compact, hard-shelled container designed to hold miniature beauty and skincare products. The case features a brown exterior with a zipper closure. The interior is lined with a plaid fabric and includes multiple individual compartments and elastic straps designed to securely hold various items in place. The product is designed to keep travel-sized products organized and easily accessible, making it ideal for travel or on-the-go use. The ad emphasizes that the travel case can hold a wide assortment of mini products including moisturizer, nail polish, hair accessories, serums, and more. # Visual style The ad features a clean, organized aesthetic with a focus on showcasing the product and its contents. The camera work remains static, allowing viewers to focus on the items being packed. The lighting is bright and even, emphasizing the colors and textures of the products. The overall impression is one of luxury and simplicity, reinforcing the brand's focus on high-quality, travel-friendly beauty essentials. # Hooks Spoken: 00:00–00:15: If it's mini, I need it. Text overlay: 00:00–00:15: If it's mini, I need it. Visual: 00:00–00:02: The shot shows an open, empty Gisson travel case on a light gray surface. The case has a brown exterior, a plaid interior lining, and multiple compartments and elastic straps. An arm wearing a brown sweater places a round, yellow jar into one of the compartments. / 00:02–00:04: The arm places additional products into the case, including a small bottle and several other yellow containers of various shapes and sizes. / 00:04–00:06: The arm adds even more products into the compartments, including round jars and other skincare items. / 00:06–00:08: The arm places a massage roller, continuing to fill the compartments. / 00:08–00:10: The arm adds an assortment of small bottles into the case. / 00:10–00:12: The arm places small bottles of nail polish into one section of the case. / 00:12–00:15: The arm adds the remaining products and the Gisson travel case is full. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of disorganized and difficult to transport small beauty products. # Value propositions - Compact travel case that keeps all of your mini products organized and ready to go. # Benefits - Keeps mini products organized - Travel-friendly - Easy access to products # Features - Compact size - Multiple compartments - Elastic straps - Plaid interior - Holds mini beauty and skincare products # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – An implied user is packing the case. # Storyline - 00:00–00:15 00:00–00:15: An arm is seen carefully placing various miniature beauty products into the Gisson travel case, filling each compartment. This highlights the case's design for organizing small items and showcases the brand's dedication to travel-sized versions of essential products. The perspective is from an observer watching the products being arranged inside the travel case, conveying the intention that the viewer is meant to associate ease of portability with the brand's travel products.

# Ad summary An ad for Noiso Hair Oil, where a brunette woman puts her hair up in a puffy hairstyle with a black top, and the text overlay reads: 'What is a slick back?' # Brand positioning Noiso is presented as a luxurious hair oil brand that can be used to create the trendy 'slick back' hairstyle. The brand aims to occupy the space of modern luxury, aligning with a clean, minimalist aesthetic and promoting an effortless lifestyle. It pushes against the norm of complicated hair care routines, favoring simplicity and ease of use. The brand positioning is both functional, emphasizing its ability to create a smooth style, and emotional, suggesting that it can help the user feel fashionable and on-trend. # Product Noiso Hair Oil is presented as a versatile product perfect for achieving a modern, sleek hairstyle. Packaged in a clear, square bottle with a minimalist white label and dropper, the oil appears lightweight and easily applicable. It's designed for anyone looking to achieve the "slick back" hairstyle, as demonstrated by the model in the ad. The unique selling proposition is its ability to smooth and style hair effortlessly. The ad shows it being used to smooth the hair and achieve a polished look. # Visual style The ad has a polished aesthetic with a clean, modern feel, resembling UGC. The editing style consists of smooth transitions and static shots. The production quality is high, giving it a commercial feel. # Hooks Spoken: What is a slick back? Text overlay: What is a slick back? Visual: The camera is positioned at eye level, facing the woman directly. The background includes a bed with white sheets and a decorative headboard, with a chandelier. # Funnel stage Top of funnel (Awareness) # Pain points Lack of an easy solution for achieving a sleek, modern hairstyle, as visually represented by puffy, unstyled hair. # Value propositions - The product delivers on the trendy 'slick back' look through ease of use. # Benefits - Achieve a modern, sleek hairstyle # Features - Hair oil for styling # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of someone showcasing a hair product and styling technique. # Storyline - 00:00–00:01 The ad opens with a woman showing off her puffy, voluminous hair, prompting the question of what a 'slick back' style is. This sets the stage for demonstrating how to achieve the look. - 00:01–00:02 The woman then presents the Noiso Hair Oil, displaying its packaging and preparing to use it. This introduces the product as the solution to achieving the desired hairstyle. - 00:02–00:04 She applies the oil to her hair, smoothing it down to create a sleeker, more styled look. This demonstrates the product's functionality and ease of use. - 00:05–00:09 The woman models the final 'slick back' look, adding accessories like sunglasses and a handbag to complete the stylish appearance. This showcases the end result and the overall aesthetic that can be achieved with the product.

# Ad summary This ad features a creator demonstrating how to get a salon-quality blowout using hair products by Gisou. She incorporates wrist weights to show how styling her hair with Gisou products is a full workout. # Brand positioning Gisou is presented as a luxury haircare brand that incorporates honey and propolis into their products. The brand aligns with a lifestyle of self-care and beauty enhancement. The ad implies that Gisou positions itself apart from brands that focus on quick or simple hair solutions, instead offering a high-end experience. # Product The ad features Gisou's haircare products, including a moisturizing leave-in conditioner, a hair oil, and a hair mask. These products appear to be part of a complete system designed to hydrate, protect, and style hair, enabling a professional salon-quality blowout at home. The brand also advertises a blow dry brush tool. # Visual style The ad has a polished UGC feel. It has quick cuts timed to the music. The lighting looks to be natural. # Hooks Spoken: 00:02–00:06 [Singing] I can't shake this feeling, woman, who stay, can't get you off my mind. Text overlay: 00:00–00:06 turning my blowout into a workout (caption box) Visual: 00:00–00:01 The shot is selfie-style in front of a grey marble wall. A woman with fair skin and dark hair styles her hair. She is wearing a brown tank top and brown workout wrist weights. Her hair is half up in curlers and half down. She is using the Gisou blow dry brush on her hair. / 00:01–00:02 The shot is selfie-style in front of a grey marble wall. A woman with fair skin and dark hair styles her hair. She is wearing a brown tank top and brown workout wrist weights. She squeezes out the Gisou leave-in conditioner onto the palm of her hand. / 00:02–00:04 The shot is selfie-style in front of a grey marble wall. A woman with fair skin and dark hair styles her hair. She is wearing a brown tank top and brown workout wrist weights. She rubs the Gisou leave-in conditioner through her wet hair. / 00:04–00:06 The shot is selfie-style in front of a grey marble wall. A woman with fair skin and dark hair styles her hair. She is wearing a brown tank top and brown workout wrist weights. Her hair is half up in curlers and half down. She is using the Gisou blow dry brush on her hair. # Funnel stage Consideration # Pain points The ad is poking fun at the fact that salon-quality blowouts require a lot of time and effort: "turning my blowout into a workout." # Value propositions - Achieving a salon-quality blowout at home requires effort and time. - Haircare as self-care # Benefits - Salon-quality blowout # Features - Leave-in Conditioner - Hair Oil - Hair Mask # Call to action None used. # Point of view - Customer 100% – The entire ad is filmed in the first-person perspective of a customer demonstrating Gisou products. # Storyline - 00:00–00:01 00:00–00:01 A woman adds wrist weights to her wrists. - 00:01–00:02 00:01–00:02 The woman squeezes out the Gisou leave-in conditioner onto the palm of her hand. This emphasizes that the product is a part of the hair styling process. - 00:02–00:04 00:02–00:04 The woman applies the product to her wet hair in even strokes. This emphasizes that the product is a part of the hair styling process. - 00:04–00:07 00:04–00:07 The woman proceeds to blow dry her hair with the blow dry brush and styling rollers. The workout wrist weights emphasize the effort and time it takes to style her hair. - 00:07–00:09 00:07–00:09 The woman removes the styling rollers and runs her fingers through her hair. This highlights the transformation of her hair through using Gisou. - 00:09–00:13 00:09–00:13 The woman uses the Gisou hair oil. This emphasizes that the product is part of the hair styling process and displays the completed blowout.

# Ad summary This ad promotes Rhode's Peptide Lip Treatment and Peptide Glazing Fluid by showing a woman applying the products in a selfie-style video. # Brand positioning Rhode is presented as a modern and approachable beauty brand that focuses on skincare and lip care. The brand seems to occupy a space in the market where skincare meets makeup, emphasizing simplicity and effective results. The brand aligns with a lifestyle of effortless beauty, promoting the idea that achieving a polished look can be easy and straightforward. The brand seemingly ignores the norms of overcomplicated beauty routines and pushes against the notion that achieving a desirable look requires extensive product use. The brand positioning is both functional (providing effective skincare) and emotional (enhancing confidence and self-care). # Product The ad features two Rhode products: the Peptide Lip Treatment and the Peptide Glazing Fluid. The Peptide Lip Treatment is a lip care product designed to hydrate and nourish lips. It is shown being applied smoothly for a glossy finish. The Peptide Glazing Fluid is a skincare product that enhances skin's radiance. It is dispensed via a pump and sprayed onto the face, leaving a dewy glow. Both products are presented as easy to use and effective for achieving a natural, radiant look. The ad addresses purchase barriers by showcasing the simplicity and ease of use of both products, emphasizing that they can seamlessly fit into any routine. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style involves quick cuts to showcase each step of the beauty routine. The production quality leans towards a higher-end feel, enhancing the overall tone. There are no apparent visual motifs, and the pacing is consistent with each shot timed to match the upbeat music. # Hooks Visual: 00:00–00:01 Close-up shot of a fair-skinned woman with long, straight black hair, styled with pink hair clips on either side of her forehead. She is wearing a brown top and has on a full face of natural makeup, including blush, eyeshadow, and lip liner. She is holding a lip liner and carefully lining her top lip. The background is a plain white wall with wood trim near the ceiling. The camera is selfie-style, held at eye level. / 00:01–00:03 Close-up shot of the same woman now applying clear lip gloss to her lips. She is holding a small, pink lip gloss container. The background remains the same. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Easy application lip gloss for glossy lips - Oil spray for radiant skin # Benefits - Glossy Lips - Radiant Skin # Features - Peptide Lip Treatment - Peptide Glazing Fluid # Call to action None used. # Social proof - None used. # Point of view - Customer 75% – Most of the video is shown from the customer's perspective through selfie-style shots. - Brand 25% – The brand's voice is communicated when the products are highlighted. # Storyline - 00:00–00:01 00:00–00:01 A woman applies lip liner to her upper lip, suggesting she is creating a base for the lip treatment. - 00:01–00:03 00:01–00:03 The woman applies a clear lip gloss over her lined lips, conveying that this treatment will give lips a glossy and healthy appearance. The viewer sees this from a customer's perspective and through a first-person camera angle. - 00:03–00:04 00:03–00:04 The woman takes out her hair clips, implying that the look is now complete and polished. This is presented from the customer's viewpoint, and the tone is casual and effortless. - 00:04–00:06 00:04–00:06 The woman holds up the Peptide Glazing Fluid and sprays it onto her face, conveying the brand's perspective on skincare. The angle is first-person, creating an immersive feel. - 00:06–00:07 00:06–00:07 The woman glances to the side, indicating satisfaction with the results. The tone is casual and confident. - 00:07–00:09 00:07–00:09 The woman holds up both the Peptide Lip Treatment and the Peptide Glazing Fluid, showcasing the products together. This is presented from the brand's perspective, offering a final look at the products featured.

# Ad summary This ad showcases the Gisou brand and how their products can be organized in a makeup case. # Brand positioning Gisou is presented as a high-end hair and skincare brand, with a focus on honey as a key ingredient, reflected in the golden color scheme and product names. The brand conveys values of luxury, natural beauty, and effective, specialized care, positioning itself as a premium choice in the beauty market. The brand seems to be leaning into emotional brand positioning, leveraging the sensory appeal of the products. # Product The ad showcases a range of Gisou honey-infused hair and skincare products. These include the Honey Infused Hair Oil, Honey Infused Hair Mask, Honey Infused Conditioner, Honey Infused Shampoo, Honey Infused Face Oil, and Honey Infused Lip Oil. All products share similar branding, with a white or clear bottle and a golden yellow cap, plus the Gisou logo. The products promise to nourish and hydrate the hair and skin with the benefits of honey, positioning them as premium offerings. # Visual style The ad has a clean and organized aesthetic, showcasing the products in a tidy, visually appealing manner. The production quality appears polished, giving the impression of a professionally shot commercial. The cuts are static and smooth, focusing on the products being placed in the bag. The pacing is relaxed and consistent. # Hooks Spoken: 00:02–00:03: Male 1: Wow, wow. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Features - Honey Infused Hair Oil - Honey Infused Hair Mask - Honey Infused Conditioner - Honey Infused Shampoo - Honey Infused Face Oil - Honey Infused Lip Oil # Call to action None used. # Point of view - Brand 100% – The entire ad showcases the brand's products in an organized way, from a third-person perspective. # Storyline - 00:00–00:11 A hand places various Gisou honey-infused hair and skincare products into a tan makeup case with dividers, showcasing the organization and capacity of the case.

# Ad summary This ad features a woman showcasing the Gisou hair product line. She starts by addressing the assumption that good hair is only genetic, then follows it up by demonstrating how she uses the Gisou products in her own hair care routine. The ad shows a variety of hair care products and situations of use. # Brand positioning Gisou is presented as a luxury hair care brand that focuses on honey-infused products. The brand aims to occupy a space in the consumer's mind that links beauty and nature, offering a blend of effective hair care with natural ingredients. It embodies a lifestyle of self-care and effortless beauty. Gisou positions itself against the idea that great hair is only attainable through genetics, suggesting that its products can help anyone achieve healthy, beautiful hair. The brand leans into emotional positioning, focusing on the confidence and beauty that come with having well-cared-for hair. # Product The ad features the Gisou hair product line, highlighting several key products. The line includes honey-infused hair oil, hair mask, leave-in conditioner, and hair wash. The hair oil is applied using a dropper and is designed to nourish and add shine to the hair. The hair mask is a deep conditioning treatment that revitalizes and hydrates the hair. The leave-in conditioner provides added moisture and protection. The hair wash gently cleanses the hair while maintaining its natural moisture balance. The products are for anyone looking to improve the health and appearance of their hair. The USPs include the use of honey as a key ingredient, which is known for its moisturizing and nourishing properties. The ad addresses the purchase barrier of believing that good hair is only genetic by demonstrating how these products can help achieve healthy, beautiful hair. # Visual style The ad has a polished, commercial aesthetic with smooth transitions and consistent lighting. The production quality is high, giving a luxurious feel. The pacing is moderate, with cuts every 1-2 seconds, maintaining a consistent rhythm throughout the ad. The visual style is clean and focuses on showcasing the woman and the product. # Hooks Spoken: 00:00-00:02 [Sarcastic] Her hair is just genetics.. Text overlay: 00:00 / “Her hair is just genetics..” Visual: 00:00–00:02 A woman with medium-length, wavy brown hair stands in front of a sliding door with white trim and dark wood panels. She is wearing a brown top with a scarf tied at the neck and jeans. The woman runs her hands through her hair, showing off its volume and texture. Text on the screen reads, "Her hair is just genetics..." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common belief that good hair is only attainable through genetics, implying that if you don’t have good genetics, there’s nothing you can do to improve your hair. It is implied in the ad that "Her hair is just genetics.." # Value propositions - Honey-infused hair products: Combines natural ingredients (honey) with effective hair care. - Addresses the myth that great hair is only genetic: Shows that with the right products, anyone can achieve healthy, beautiful hair. # Benefits - Nourish and add shine to the hair - Revitalizes and hydrates the hair - Provides added moisture and protection - Gently cleanses the hair while maintaining its natural moisture balance # Features - Honey-infused hair oil - Hair mask - Leave-in conditioner - Hair wash # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of a woman demonstrating her hair care routine using Gisou products. # Storyline - 00:00–00:02 The ad begins with the statement that the woman’s hair is "just genetics," implying that her good hair is unattainable for others. - 00:02–00:15 As a response to that statement, the ad cuts to the woman using a variety of Gisou products as she takes care of her hair.

# Ad summary This image ad showcases Gisou's Honey Gloss Ceramide Therapy Hair Mask, highlighting its ability to create shinier hair through clinical results. The ad utilizes a simple backdrop and product focused composition to showcase the honey-inspired packaging. # Brand positioning Gisou positions itself as a luxury haircare brand inspired by honey and the founder's beekeeping heritage. The brand appears to embrace natural ingredients and promises to nourish hair. The brand seems to target consumers who are seeking high-end hair care products. Gisou products appear to aim to be both effective and luxurious, reflected in its product packaging. # Product The featured product is Gisou's Honey Gloss Ceramide Therapy Hair Mask. It is designed to improve shine using ceramide therapy and honey as key ingredients. The hair mask comes in a unique jar that is reminiscent of a honey pot in shape, in white and yellow. The packaging highlights the product's efficacy in boosting shine through clinical results. The jar emphasizes nourishing properties. # Visual style The ad features a clean, product-focused layout with a soft color palette and studio-style product photography. The lighting is soft and diffused, highlighting the product's texture and shape. The overall visual tone conveys luxury. # Hooks Headline: +85% SHINIER HAIR* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dull, lackluster hair. The ad provides a solution for those seeking to add shine. # Value propositions - +85% shinier hair, as demonstrated in a clinical study # Benefits - +85% shinier hair # Features - Ceramide therapy # Call to action None used. # Social proof - The ad uses the statement "CLINICAL RESULTS BASED ON AN INDEPENDENT LAB STUDY" to provide evidence. # Point of view - Brand: Throughout the image, the brand's point of view is conveyed by highlighting product benefits, clinical data, and product name. # Storyline - The ad begins by highlighting a key benefit of the product: "+85% SHINIER HAIR*" (top left). The brand is conveying a clinically proven result to capture the viewer's attention with a clear and significant improvement that customers are looking to achieve. - Next, the focus shifts to the product itself, the Gisou Honey Gloss Ceramide Therapy Hair Mask (center). The brand introduces their product, highlighting its unique packaging and name. This draws the viewer's attention to the brand and its promise of high-quality hair care. - A "NEW!" (top right) badge is used to highlight the product's recent release. The brand is using novelty to encourage immediate interest and trial from customers. - The ad concludes with the full product name, "HONEY GLOSS CERAMIDE THERAPY HAIR MASK" (center). The brand reinforces the product's name, emphasizing its key ingredients and purpose. - The ad includes the phrase "*CLINICAL RESULTS BASED ON AN INDEPENDENT LAB STUDY" (bottom) to add credibility. The brand uses the authority of a clinical trial to enhance the trust in its product.

# Ad summary This ad showcases Gisou's Honey Gloss Ceramide Therapy Hair Mask, emphasizing its ability to strengthen hair, with visual elements and text highlighting its newness and clinical backing. # Brand positioning Gisou is presented as a premium hair care brand that uses honey as a key ingredient in its products. The brand positions itself in the market by creating a sense of luxury. The brand promotes the values of natural ingredients, scientific validation, and high-end self-care. The brand is aligned with a lifestyle of indulgence and wellness, appealing to consumers who seek effective and luxurious hair treatments. The positioning is both functional, due to the ceramide therapy, and emotional, by creating the association with honey which implies natural wellness and a premium experience. # Product The product is Gisou's Honey Gloss Ceramide Therapy Hair Mask. It is a hair mask designed to provide ceramide therapy, promoting gloss and overall hair health. The mask is suitable for individuals looking to strengthen their hair. The ad states the mask makes hair '4X stronger' based on clinical results from an independent lab study. It is implied for use as a therapeutic treatment. The mask addresses the common barrier of weak or damaged hair, providing a solution that combines the benefits of honey and ceramide. It's being advertised as a new addition to the brand's line. # Visual style The visual style is highly polished and studio-shot, with soft lighting and a creamy color palette. The image treatment includes background blurring and color grading to enhance the luxurious feel. The typography integration is clean and legible, with a mix of sans-serif fonts. The style contrasts with typical platform content by employing a high-design aesthetic. The high-quality production and soft color scheme aim to attract attention and convey a sense of luxury and sophistication. It breaks from the norm by avoiding user-generated content and opting for a more refined brand presentation. # Hooks Headline: 4X STRONGER HAIR* # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed in the ad is weak or damaged hair, as implied by the claim '4X STRONGER HAIR*'. # Value propositions - The hair mask is 'honey gloss ceramide therapy', combining the gloss-enhancing properties of honey with the strengthening benefits of ceramide for an all-in-one hair treatment. - The formula results are backed by 'clinical results based on an independent lab study'. # Benefits - 4X stronger hair # Features - Ceramide therapy - Honey gloss # Call to action None used. # Social proof - *CLINICAL RESULTS BASED ON AN INDEPENDENT LAB STUDY # Point of view - Brand: The POV throughout the image is from the brand, as they are presenting their product and making claims about its effectiveness. # Storyline - The ad starts by highlighting the claim that the product makes hair '4X STRONGER' with an asterisk signifying it's based on clinical results. The brand wants to immediately convey the hair mask's effectiveness and scientific validation from an external source to capture the viewer's attention with a key product benefit. - Next, the brand introduces its 'NEW!' product, which encourages viewers to see the hair mask as an innovative offering. The brand wants to build interest in a new item in its range. - Finally, the brand reinforces the name of the product: HONEY GLOSS CERAMIDE THERAPY HAIR MASK, while also including a claim that the results are based on 'CLINICAL RESULTS BASED ON AN INDEPENDENT LAB STUDY'. The brand clearly wants to ensure viewers remember the product's name and that its effectiveness has scientific backing from a source beyond the brand itself.

# Ad summary This ad showcases Gisou's Honey Gloss hair care routine, highlighting the shampoo, conditioner, hair oil, and hair mask. It emphasizes the products' ability to deliver smoother and shinier hair, with claims of up to 5 days of smoothness from one wash and up to 218% shinier hair. # Brand positioning Gisou is presented as a luxury hair care brand centered around the benefits of honey. The brand emphasizes natural ingredients and aims to occupy a premium space in the consumer's mind by offering high-quality, effective hair care solutions. The brand aligns with a lifestyle of beauty and self-care, promoting the values of healthy, radiant hair through the use of honey-infused products. Gisou differentiates itself by focusing on honey as a key ingredient, setting it apart from competitors that may use more conventional ingredients. The brand positioning is both functional, highlighting the performance of the products, and emotional, appealing to the desire for beautiful, healthy hair. # Product The ad features the Gisou Honey Gloss routine, which includes a shampoo, conditioner, hair oil, and hair mask. The shampoo is identified as the Honey Gloss Ceramide Therapy Hydrating Shampoo, designed to cleanse and hydrate hair. The conditioner is the Honey Gloss Ceramide Therapy Hydrating Conditioner, intended to smooth and nourish hair after shampooing. The hair oil is presented in a glass bottle with a dropper, highlighting its use for adding shine and manageability. The hair mask is packaged in a jar, promising deep conditioning and repair. The ad emphasizes the products' ability to deliver smoother hair, with claims of "30x SMOOTHER HAIR**" and increased shine, stating "UP TO 218% SHINIER HAIR**". The routine is designed for individuals seeking to improve the health and appearance of their hair, addressing concerns such as dryness, dullness, and lack of smoothness. The ad promotes the idea that consistent use of the routine will result in significant improvements in hair quality. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on clean lines and product-centric visuals. The visual motif is a product showcase, with the Gisou Honey Gloss products arranged in an appealing manner. The image treatment includes soft lighting and color grading to enhance the products' appearance. The typography is large and bold, ensuring scannability and stop power in the feed. The overall style is high-design, contrasting with more lo-fi or UGC-style ads, which may help it stand out. # Hooks Headline: 1 WASH DELIVERS UP TO 5-DAYS OF: # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of dull, rough, and unmanageable hair. The promise of "30x SMOOTHER HAIR**" and "UP TO 218% SHINIER HAIR**" directly signals the frustration of dealing with hair that lacks smoothness and shine. # Value propositions - One wash delivers up to 5 days of smoother hair. - Up to 218% shinier hair. # Benefits - UP TO 5-DAYS OF SMOOTHER HAIR - 30x SMOOTHER HAIR** - UP TO 218% SHINIER HAIR** # Features - Honey Gloss Ceramide Therapy Hydrating Shampoo - Honey Gloss Ceramide Therapy Hydrating Conditioner - Hair oil - Hair mask # Call to action None used. # Point of view - Brand: The entire image is presented from the brand's point of view, showcasing the product benefits and features to promote the Gisou Honey Gloss routine. # Storyline - The ad begins by highlighting the key benefits of the Gisou Honey Gloss routine, emphasizing the long-lasting smoothness and enhanced shine that can be achieved with just one wash. This is intended to immediately capture the viewer's attention and convey the product's value proposition from the brand's perspective. - Next, the ad showcases the four products included in the routine: shampoo, conditioner, hair oil, and hair mask. This provides a visual representation of the complete hair care system and reinforces the brand's commitment to providing a comprehensive solution for hair health from the brand's perspective. - Finally, the ad reiterates the key benefits of the routine, emphasizing the significant increase in shine that can be achieved. This serves as a final reminder of the product's value and encourages the viewer to consider purchasing the Gisou Honey Gloss routine from the brand's perspective.

# Ad summary This ad showcases Gisou's Honey Gloss Ceramide Therapy Hydrating Shampoo and Conditioner. It highlights the products' ability to reduce breakage and remove excess oil, promoting hydration and a glossy shine. # Brand positioning Gisou is presented as a premium hair care brand focused on hydration and therapy through its Honey Gloss Ceramide line. The brand emphasizes scientific results and natural ingredients, positioning itself as a solution for hair breakage and excess oil. Gisou aligns with a lifestyle that values healthy, glossy hair, pushing against typical norms by combining natural elements with clinical results. The brand positioning is both functional (addressing specific hair issues) and emotional (promising hydration and shine). # Product The ad features Gisou's Honey Gloss Ceramide Therapy Hydrating Shampoo and Conditioner. The shampoo and conditioner are designed to reduce breakage and remove excess oil. The shampoo contains Fermented Mirsalehi Honey, AHAs, and Hyaluronic Acid. The products are for individuals seeking hydration, strength, and a glossy shine. The ad highlights that the products can reduce breakage by 66% and remove 96% of excess oil. The products are presented as a solution to achieve hydration, strength, and a glossy shine. # Visual style The ad features a highly polished, studio-shot image with a clean and minimalist aesthetic. The visual motifs include a focus on product presentation with soft lighting and a neutral color palette. The image treatment involves background removal and subtle color grading to enhance the product's appearance. The typography is integrated with a clean and legible style, contributing to the overall high-design feel. The style aims to be scannable and attention-grabbing in a feed. # Hooks Headline: HONEY GLOSS CERAMIDE THERAPY HYDRATING SHAMPOO & CONDITIONER # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain points of hair breakage and excess oil. "66% LESS BREAKAGE*" and "96% EXCESS OIL REMOVED*" directly signal these frustrations. # Value propositions - 66% LESS BREAKAGE*: This connects the feature of the product to the benefit of reduced hair breakage. - 96% EXCESS OIL REMOVED*: This connects the feature of the product to the benefit of removing excess oil. # Benefits - LESS BREAKAGE - EXCESS OIL REMOVED - HYDRATION STRENGTH & GLOSSY SHINE # Features - Fermented Mirsalehi Honey - AHAs - Hyaluronic Acid - Silk Protein # Call to action None used. # Social proof - *CLINICAL RESULTS BASED ON AN INDEPENDENT LAB STUDY OF THE HONEY GLOSS CERAMIDE THERAPY HYDRATING SHAMPOO AND CONDITIONER TOGETHER. # Point of view - Brand: The entire ad is from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad begins by introducing the Gisou Honey Gloss Ceramide Therapy Hydrating Shampoo and Conditioner, setting the stage for a product-focused narrative. The brand is presenting the product line as a solution for hair care needs, aiming to capture the viewer's attention with a clear product introduction and name. - Next, the ad highlights the key benefits of the shampoo, stating that it provides 66% less breakage. The brand is emphasizing the product's effectiveness in reducing hair breakage, aiming to persuade the viewer with a specific, quantifiable benefit. - The ad then transitions to the conditioner, emphasizing its ability to remove 96% of excess oil. The brand is showcasing another key benefit of the product, reinforcing the product's value proposition and addressing a common hair care concern. - The ad concludes with a disclaimer stating that the clinical results are based on an independent lab study of the Honey Gloss Ceramide Therapy Hydrating Shampoo and Conditioner together. The brand is adding a layer of credibility and transparency to the claims made in the ad, aiming to build trust with the viewer.

# Ad summary This ad showcases the Gisou Honey Glaze Collagen Therapy Lip Mask. The ad features close-up shots of the product and its application, highlighting its texture and moisturizing effects. # Brand positioning Gisou is presented as a luxury beauty brand that harnesses the power of honey and natural ingredients to create nourishing and restorative products. The brand aligns with values of natural beauty, self-care, and indulgence. Gisou positions itself in the high-end beauty market, emphasizing the quality and efficacy of its honey-infused formulations. The brand promotes a lifestyle of beauty and wellness, appealing to consumers who seek premium, nature-inspired beauty solutions. # Product The Gisou Honey Glaze Collagen Therapy Lip Mask is a lip care product designed to moisturize, nourish, and rejuvenate the lips. The mask is formulated with honey and collagen to provide intense hydration and improve lip texture. It is presented as a solution for dry, chapped lips, offering a smooth and supple finish. The product is packaged in a distinctive, honey-inspired container, reinforcing its natural and luxurious appeal. The ad emphasizes the mask's ability to provide collagen therapy, suggesting anti-aging and restorative benefits for the lips. The product is for anyone seeking a high-end lip care solution that combines natural ingredients with advanced skincare technology. # Visual style The ad has a polished and luxurious aesthetic, with soft lighting and close-up shots that highlight the product's texture and color. The editing style is smooth, with seamless transitions between shots. The production quality is high-end, creating a sense of sophistication and indulgence. The pacing is consistent, with a focus on showcasing the product and its application in a visually appealing manner. # Hooks Visual: 00:00–00:03: Close-up shot of the Gisou Honey Glaze Collagen Therapy Lip Mask nestled in soft, yellow fur. The product is centered in the frame, with the brand name and product details visible. The lighting is soft and warm, highlighting the product's texture and color. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dry, chapped lips, which can be uncomfortable and detract from one's appearance. The visual of dry lips before application implies this frustration. # Value propositions - The Gisou Honey Glaze Collagen Therapy Lip Mask offers a luxurious lip care experience with the benefits of honey and collagen, providing intense hydration and improving lip texture for a smooth and supple finish. # Benefits - Moisturizes lips - Nourishes lips - Rejuvenates lips - Improves lip texture - Provides intense hydration - Smooth and supple finish # Features - Honey Glaze - Collagen Therapy # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits through close-up visuals and demonstrations. # Storyline - 00:00–00:04 The ad opens with a close-up of the Gisou Honey Glaze Collagen Therapy Lip Mask, nestled in soft, yellow fur, emphasizing its luxurious and comforting nature. - 00:04–00:07 The camera zooms in on the product, highlighting its unique packaging and the Gisou branding, reinforcing brand recognition and product identity. - 00:07–00:10 The lip mask is opened, revealing its smooth, honey-like texture, which visually communicates the product's moisturizing and nourishing properties. - 00:10–00:13 A finger scoops out a generous amount of the lip mask, showcasing its rich consistency and ease of application. - 00:13–00:16 The lip mask is applied to the lips, demonstrating its smooth application and immediate moisturizing effect, inviting viewers to imagine the product's feel and benefits. - 00:16–00:19 The lips are shown with a glossy, hydrated finish after the application, visually confirming the product's effectiveness and desired outcome. - 00:19–00:22 The ad concludes with a final shot of the product, reinforcing brand recognition and leaving a lasting impression of the Gisou Honey Glaze Collagen Therapy Lip Mask.

# Ad summary This ad features a single Gisou product against a white background with an offer for 15% off the first order when signing up. # Brand positioning Gisou is presented as a luxury haircare brand, emphasizing natural ingredients and a connection to honey and bees. The brand aims to occupy a space in the consumer's mind as a premium, nature-inspired beauty brand. The brand aligns with values of natural beauty, sustainability, and a luxurious lifestyle. Gisou differentiates itself by focusing on honey-infused products, setting it apart from more generic or synthetic-heavy haircare brands. The brand positioning is both functional (nourishing hair with honey) and emotional (providing a luxurious, nature-connected experience). # Product The product featured is the Gisou Honey Infused Lip Oil. It is a lip treatment designed to nourish and hydrate the lips. The oil is packaged in a clear, curvy glass bottle with a light pink cap. The oil itself has a honey-like color, suggesting its key ingredient. The ad highlights the natural aspect of the product, implying it is a premium lip care solution. The product is for anyone seeking a natural, hydrating lip treatment with a touch of luxury. The ad addresses the purchase barrier of initial trial by offering a discount. # Visual style The ad has a clean, minimalist aesthetic with a focus on product clarity. The bright lighting and white background create a sense of luxury and purity. The overall style is polished and professional, typical of beauty product advertising. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Honey Infused Lip Oil # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the product and offer from the brand's perspective, aiming to attract new customers and promote the Gisou Honey Infused Lip Oil. # Storyline - The ad begins with a clear, well-lit shot of the Gisou Honey Infused Lip Oil, immediately drawing attention to the product. This is from the brand's perspective, showcasing the product in its best light to highlight its visual appeal and quality. - The ad includes a promotional offer at the bottom, stating "GET 15% OFF YOUR FIRST ORDER WHEN YOU SIGN UP." This is from the brand's perspective, incentivizing potential customers to make their first purchase by highlighting a discount, encouraging immediate action.

# Ad summary This ad features three Gisou Honey Infused Lip Oil products and promotes a discount for new customers. # Brand positioning Gisou is presented as a luxury beauty brand, specifically focusing on honey-infused products. The brand emphasizes natural ingredients and a sense of indulgence, positioning itself in the premium beauty market. The focus on honey suggests a connection to nature and a gentle, nourishing approach to beauty. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, naturally-derived beauty products that offer a touch of luxury and self-care. # Product The featured product is Gisou Honey Infused Lip Oil, available in three shades from the Nudes Collection. The lip oil is packaged in a clear, curvy bottle with a light pink cap. The oil is infused with honey, which is a key ingredient highlighted by the brand. The product is designed to nourish and hydrate the lips, providing a subtle tint of color. The ad promotes the Nudes Collection, suggesting a range of natural-looking shades suitable for everyday wear. The product aims to address the need for lip hydration and subtle enhancement, offering a luxurious and natural solution. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the product in a simple and elegant manner. The production quality appears highly polished, with studio-shot lighting and a focus on product clarity. The visual motifs include a clean white background and soft shadows, creating a sense of luxury and sophistication. The image treatment includes subtle color grading to enhance the product's natural tones. The typography is clean and legible, contributing to the overall polished aesthetic. The style aims to be scannable and eye-catching in a social media feed, with a focus on product visibility and brand recognition. # Hooks Headline: GET 15% OFF YOUR FIRST ORDER WHEN YOU SIGN UP. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - GET 15% OFF YOUR FIRST ORDER WHEN YOU SIGN UP. # Benefits - SAVE 33% # Features - Honey Infused Lip Oil - Nudes Collection # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand showcasing its product range and promotional offers. # Storyline - The ad showcases three Gisou Honey Infused Lip Oils from the Nudes Collection, presented by the brand to highlight the range of available shades and the product's core offering. - A 'SAVE 33%' badge is displayed, presented by the brand to draw attention to a potential discount, incentivizing purchase. - The ad concludes with a call to action, presented by the brand, offering 15% off the first order when signing up, further encouraging immediate action and customer acquisition.