How Freeletics Advertises on Meta

# Ad summary This ad promotes being a "hybrid athlete" by showing a montage of various fitness activities, including weight lifting, running, yoga, and calisthenics. The ad aims to highlight the versatility of this athlete, while also showcasing different forms of exercise and branding the concept of being a well-rounded athlete. # Brand positioning This ad highlights the concept of a "hybrid athlete," implicitly positioning the brand as an advocate for well-rounded fitness and diverse training methods. The brand aligns with values of versatility, adaptability, and a holistic approach to physical fitness, moving against the norm of hyper-specialization in one specific athletic discipline. The brand positioning is functional, focusing on diverse training and skill-building, but also emotional, promoting empowerment and personal growth through well-rounded fitness. # Product The ad emphasizes a lifestyle that involves different forms of exercise, including weightlifting, calisthenics, running, yoga, pilates, and mobility exercises. The ad is directed toward people who want to maintain a well-rounded fitness routine and diversify their training. No particular product details are explicitly stated, but different exercise types are highlighted: running, bodyweight training, yoga, mobility, and hypertrophy. # Visual style The ad features a mix of indoor and outdoor settings, giving it a dynamic and realistic feel. The editing consists of quick cuts that create a sense of fast-paced action. The production quality appears to be a hybrid of UGC and polished commercial, with clear visuals and simple text overlays. The pacing is fast, with frequent transitions between different activities, creating a sense of energy. # Hooks Spoken: 00:01–00:03: “'Hybrid athlete' because it's shorter than saying I'm average at:” Text overlay: "hybrid athlete" / because it’s shorter than saying I’m average at: Visual: 00:00–00:01: Inside a gym, a light-skinned woman with her hair in a ponytail is on a Concept 2 rowing machine wearing black shorts, a black top, white socks, and red and white sneakers. The camera is stationary, at a low angle, and framed from the side, showing the rower in action. Behind her are black support beams, a pull up bar, and a multi-colored wall. Text overlay: “hybrid athlete”. / 00:01–00:03: The woman is outside in athletic wear. She has on a weighted vest and her hair is still in a ponytail. The camera is stationary and framed from the waist up, with a blurred background of a modern-style building and trees. Text overlay: “hybrid athlete” because it’s shorter than saying I’m average at: # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a female athlete showcasing her workout routine. # Storyline - 00:00–00:01 The ad begins with a woman on a rowing machine. - 00:01–00:03 00:01–00:03: The scene transitions to the same woman wearing a weighted vest and discussing the term "hybrid athlete," implying it's a shorter way to describe someone average at multiple activities. This framing sets up a relatable and self-aware tone. - 00:03–00:11 00:03–00:11: Quick cuts of the woman participating in various fitness activities such as running, bodyweight exercises, calisthenics, yoga, pilates, mobility work, and hypertrophy exercises. This demonstrates the diversity of a "hybrid athlete's" fitness routine.

# Ad summary This ad promotes the Freeletics app in partnership with Decathlon. It features a man doing a quick full-body workout at home, guided by the app. The ad highlights the convenience and effectiveness of bodyweight exercises, and it offers a 60% discount. # Brand positioning Freeletics is presented as a convenient and effective fitness solution that can be used anywhere, anytime. The brand aligns with a lifestyle of health and wellness, promoting the idea that fitness can be easily integrated into daily life. The brand pushes against the norm of needing a gym or equipment to get a good workout, positioning itself as a functional and accessible option for busy individuals. The brand partners with Decathlon to promote their fitness app. # Product Freeletics is a fitness app that provides personalized workout plans and guidance. The app is designed for individuals who want to achieve their fitness goals without the need for a gym or equipment. The app features bodyweight exercises that can be done anywhere. The ad highlights the app's ability to provide a quick and effective workout in just 20 minutes. The app addresses the purchase barrier of time and convenience by offering a flexible and accessible fitness solution. The ad also mentions a partnership with Decathlon and a 60% discount, making the app even more appealing. # Visual style The ad has a hybrid aesthetic, combining UGC-style footage with polished promotional graphics. The editing style is quick cuts, with each exercise shown in short bursts. The production quality is a mix of casual and professional, reflecting the accessibility of the app while maintaining a sense of credibility. The pacing is fast, with cuts timed to the music beat, creating an energetic and motivating feel. # Hooks Spoken: 00:00–00:01: Male 1: Schnelles Full-Body-Workout, bevor meine Frau nach Hause kommt Text overlay: 00:00–00:01: Schnelles Full-Body-Workout, bevor meine Frau nach Hause kommt 🔥 Visual: 00:00–00:01: A man stands in a living room, holding a phone. He is wearing a gray t-shirt and blue shorts. The background includes a window, a plant, and a piece of exercise equipment. The camera is handheld and slightly shaky, creating a casual, selfie-style feel. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not having enough time or access to a gym to get a good workout. The man states he is doing a quick full-body workout before his wife comes home, implying he has limited time. # Value propositions - Convenient and effective fitness solution for busy individuals - Achieve fitness goals without the need for a gym or equipment # Benefits - Quick full-body workout - Can be done anywhere - No equipment needed # Features - 20-minute challenge - Bodyweight exercises # Call to action Jetzt herunterladen Europas Fitnessapp Nr. 1 # Social proof - None used. # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer using the Freeletics app. - Brand 20% – The brand's perspective is communicated through the promotional message and call to download the app. # Storyline - 00:00–00:01 The ad begins with a man stating he's doing a quick full-body workout before his wife comes home. - 00:00–00:01 The perspective is from the man's point of view, as he addresses the camera directly. The tone is casual and relatable, suggesting that the workout is easy to fit into a busy schedule. - 00:01–00:02 The ad transitions to a screen recording of the Freeletics app, showing a 20-minute bodyweight challenge. - 00:01–00:02 The perspective shifts to a close-up of the app interface, highlighting the convenience and accessibility of the workout plan. The tone is informative and encouraging, emphasizing the ease of getting started. - 00:02–00:13 The ad shows the man performing various exercises, including burpees, squats, push-ups, high knees, and plank holds. - 00:02–00:13 The perspective alternates between the man doing the exercises and a small inset video demonstrating the correct form. The tone is energetic and motivating, showcasing the effectiveness of the workout. - 00:13–00:18 The ad concludes with a screen displaying a 60% discount offer and a call to download the Freeletics app. - 00:13–00:18 The perspective shifts to a promotional message, highlighting the value and benefits of the app. The tone is persuasive and urgent, encouraging viewers to take advantage of the limited-time offer.

# Ad summary This ad promotes the Freeletics app, highlighting its ability to provide effective workouts that fit into a busy lifestyle. The ad features a man in his 40s demonstrating various exercises at home, emphasizing that no equipment is needed. It addresses the common excuse of not having time for the gym by showcasing quick, adaptable workouts. The ad concludes with a call to download the app and take advantage of a 60% discount. # Brand positioning Freeletics is presented as a fitness solution that breaks away from traditional gym-centric workouts. The brand positions itself as adaptable and convenient, fitting into the user's daily life without requiring special equipment or a significant time commitment. It promotes a lifestyle where fitness is accessible and achievable for everyone, regardless of their schedule or resources. The brand's tone is motivational and empowering, encouraging users to overcome excuses and prioritize their health. Freeletics aims to occupy the space in the consumer's mind as a flexible, effective, and personalized fitness solution. # Product Freeletics is a fitness app that provides personalized, AI-powered training programs designed to adapt to the user's individual needs and schedule. The app offers a variety of workouts that can be done at home without any equipment, making it accessible to anyone, anywhere. It addresses the common barriers to exercise, such as lack of time and equipment, by offering quick and adaptable workout routines. The app features a range of training sessions, including strength training, and allows users to adapt sessions to their preferences. The ad highlights a special offer of 60% off, encouraging viewers to download the app and start their transformation today. The app also boasts over 400,000 reviews, indicating a high level of user satisfaction. # Visual style The ad has a UGC feel, with natural lighting and a casual setting. The editing style is simple, with static shots and minimal transitions. The production quality is decent, giving it a relatable and authentic vibe. The pacing is moderate, with cuts timed to the music beats. The overall aesthetic is clean and straightforward, focusing on the message of accessibility and convenience. # Hooks Spoken: 00:07–00:10 I just can't wait no more, let's fast forward straight to the good part Text overlay: 00:00–00:10 Ich dachte immer, ich hätte “keine Zeit” fürs Gym … / 00:00–00:10 Aber mit 46 bin ich fitter als in meinen Zwanzigern 💪 Visual: 00:00–00:02 A man in his 40s with short brown hair, wearing a gray t-shirt and dark shorts, is performing burpees on a black exercise mat in a living room. The room has light wood floors, a gray rug, a dark wood coffee table, and a gray couch. There is a bookshelf filled with books and decorative items in the background. The camera is stationary and captures the full body of the man as he exercises. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the common excuse of not having time for the gym. "Ich dachte immer, ich hätte ‘keine Zeit’ fürs Gym …" (I always thought I didn't have time for the gym) # Value propositions - Workouts that adapt to your daily life - Get fitter at 46 than in your 20s - Start your transformation with 60% off # Benefits - Get fitter than in your 20s - Start your transformation - No more excuses # Features - Personalized, AI-powered training - Custom training program - Workouts adapt to your daily life - No equipment needed # Call to action Lade Freeletics noch heute herunter (Download Freeletics today) # Social proof - Mehr als 400.000 Reviews (More than 400,000 reviews) # Point of view - Customer 100% – The ad is presented from the perspective of a user who has found a convenient and effective fitness solution. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a man doing burpees on an exercise mat in his living room, followed by push-ups. This visually establishes the setting and the type of workout being demonstrated. - 00:02–00:04 00:02–00:04 The man is now standing and looking at his phone. The text overlay introduces the idea that he used to think he didn't have time for the gym, but now at 46, he's fitter than in his 20s. This sets up the problem and hints at the solution. - 00:04–00:06 00:04–00:06 The text overlay asks, "Kein Equipment? Keine Ausreden 🚫" (No equipment? No excuses). The man continues to demonstrate exercises, reinforcing the idea that workouts can be done anywhere without equipment. This addresses potential objections and promotes the app's accessibility. - 00:06–00:07 00:06–00:07 The man is shown using the Freeletics app on his phone. The text overlay states, "Starte deine Transformation mit 60 % Rabatt" (Start your transformation with 60% discount). This introduces the product and a special offer, creating a sense of urgency. - 00:07–00:10 00:07–00:10 The ad displays the Freeletics app in the app store, highlighting its features and positive reviews. The text overlay encourages viewers to download the app today and reiterates the 60% discount. This serves as a direct call to action.

# Ad summary This ad for Freeletics features a woman showing her fitness journey. She shares that she almost gave up on day one, but with the help of Freeletics, she has transformed her body in 16 weeks. The ad ends with a call to action to start your own transformation and get a personalized plan. # Brand positioning Freeletics is presented as a fitness app that provides personalized training plans. The brand aims to occupy a space in the consumer's mind as a supportive and effective tool for achieving fitness goals. The brand aligns with values of discipline, perseverance, and transformation. It pushes against the notion that fitness journeys are easy or require constant motivation, instead emphasizing the importance of a structured plan and consistent effort. The brand positioning is both functional (providing a plan) and emotional (offering a path to self-improvement and confidence). # Product Freeletics is a fitness app that provides personalized training plans. The ad shows a woman using the app on her phone, highlighting its role in guiding her fitness journey. The app is for anyone who wants to transform their body and achieve their fitness goals. The ad emphasizes that the app provides a plan, addressing the purchase barrier of not knowing where to start or how to structure a workout routine. The ad tells the viewer that this product is worth trying because it offers a structured path to achieving visible results, as demonstrated by the woman's transformation. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished commercial elements. The editing style includes quick cuts and split screens to highlight the before-and-after transformation. The production quality is a mix of raw gym footage and studio shots. The pacing is fast, with cuts timed to the music beats. The overall tone is motivational and aspirational. # Hooks Spoken: 00:00–00:04 Female 1: Ich wollte fast an Tag 1 aufgeben... Mein Coach gab mir einen Plan. Text overlay: 00:00–00:02 Ich wollte fast an an Tag 1 aufgeben... / 00:00–00:02 Monat 4 / 00:02–00:04 Mein Coach gab mir einen Plan. Visual: 00:00–00:02: A split screen shows a woman in a gym. The top half shows her struggling with pull-ups and push-ups, wearing a beige t-shirt and gray shorts. Her face shows strain. The bottom half shows her performing the same exercises with ease, wearing a black tank top and gray shorts. A blue resistance band assists her with the pull-ups. The background includes gym equipment and windows. / 00:02–00:04: A close-up shot of a woman's hand interacting with a smartphone on a black mat. The phone displays the Freeletics app, showing a workout plan. The background is a blurred gym setting. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling overwhelmed and wanting to give up at the beginning of a fitness journey. "Ich wollte fast an Tag 1 aufgeben..." (I almost gave up on day 1...) # Value propositions - Personalized plan to achieve your best shape - Structured approach to overcome initial struggles - Tangible results in 16 weeks # Benefits - Transformation - Best shape - Weight loss (-12 kgs) # Features - Personalized plan # Call to action Starte deine Transformation # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer sharing her fitness journey and transformation. - Brand 20% – The brand's perspective is present in the final call to action and branding elements. # Storyline - 00:00–00:02 The ad opens with a split screen showing the woman struggling with pull-ups and push-ups on day one, contrasted with her performing the same exercises with ease in month four. - 00:00–00:02 This moment conveys the message that the journey starts with struggle but leads to improvement. The perspective is from the woman's experience, showing her initial difficulty and subsequent progress. The tone is motivational, highlighting the contrast between the beginning and later stages. - 00:02–00:04 The ad shows the woman using the Freeletics app on her phone, indicating that the app provided her with a plan. - 00:02–00:04 This moment conveys that the app is the tool that guided her transformation. The perspective is from the woman's experience, showing her reliance on the app. The tone is informative, highlighting the app's role in providing structure. - 00:04–00:07 The ad transitions to a split screen showing the woman's before-and-after appearance, with the text "Disziplin > Motivation" (Discipline > Motivation) and "Jetzt bin ich süchtig" (Now I'm addicted). - 00:04–00:07 This moment conveys the message that discipline is more important than motivation and that the woman has become addicted to the process. The perspective is from the woman's experience, showing her transformation and newfound addiction. The tone is motivational, emphasizing the power of discipline and the addictive nature of progress. - 00:07–00:09 The ad shows a full-body before-and-after comparison, highlighting the woman's weight loss and improved physique, with the text "16 Wochen später: Meine Bestform" (16 Weeks Later: My Best Shape) and "-12 kgs". - 00:07–00:09 This moment conveys the message that the app leads to tangible results in a relatively short period. The perspective is from the woman's experience, showcasing her physical transformation. The tone is aspirational, highlighting the potential for achieving one's best shape. - 00:09–00:15 The ad shows the woman celebrating her transformation, followed by a call to action to start your own transformation and get a personalized plan. - 00:09–00:15 This moment conveys the message that the viewer can achieve similar results by using the app. The perspective is from the brand, encouraging the viewer to take action. The tone is empowering, inviting the viewer to embark on their own fitness journey.

# Ad summary This ad for Freeletics features a man showing his body transformation after using the app. The ad shows his before and after body, and promotes a New Year's deal for 60% off. # Brand positioning Freeletics is presented as a fitness app that helps users achieve significant body transformations. The brand aligns with a lifestyle focused on personal strength, discipline, and achieving tangible results. It positions itself as a results-oriented solution, contrasting with generic fitness approaches. The brand's positioning is functional, emphasizing performance and effectiveness in helping users lose weight and build muscle. # Product Freeletics is a fitness app designed to help users achieve body transformations through personalized training. The app is for individuals seeking to lose weight and build muscle. The ad highlights a New Year's deal offering 60% off. The app is presented as Europe's number one fitness app, with over 400,000 reviews. The ad addresses the purchase barrier of cost by offering a significant discount, making it more accessible for potential users to try the app and achieve their fitness goals. # Visual style The ad has a polished commercial aesthetic with a focus on showcasing the physical transformation. The editing style includes quick cuts to emphasize the before and after comparison. The production quality is high-end, supporting the intended tone of effectiveness and reliability. The pacing is consistent, with cuts timed to the music beats. The audio-visual sync is noticeable, with transitions and text appearing in time with the music. # Hooks Spoken: 00:00–00:01 Ich gehe nie wieder zurück. Text overlay: 00:00–00:01 Ich gehe nie wieder zurück. Visual: 00:00–00:01: A man with fair skin, dark hair, and a slight build stands shirtless in gray athletic shorts against a dark gray background. He is facing forward with a neutral expression. The camera is stationary and shows a full shot of the man. # Funnel stage Bottom of funnel (Conversion) # Pain points The central frustration is the desire to lose weight and achieve a better physique. This is signaled by the man's initial body shape in the 'before' shot. # Value propositions - 60% off New Year's deal makes the app more accessible - Europe's #1 fitness app with over 400,000 reviews provides credibility and assurance of quality # Benefits - Achieve significant body transformation - Lose weight and build muscle # Features - -11,5 kgs weight loss - Europe's #1 fitness app - Over 400,000 reviews # Call to action Jetzt herunterladen # Social proof - "Mehr als 400.000 Reviews" – (Customer reviews) # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product's benefits and features. # Storyline - 00:00–00:01 The ad opens with a man standing shirtless in front of a gray background, showing his 'before' body. This is intended to capture attention by presenting a relatable starting point for viewers who may be dissatisfied with their current physique. The perspective is from the brand, showcasing the initial state of a potential customer. The tone is realistic and sets the stage for a transformation narrative. - 00:01–00:04 The man turns around to show his back, then turns back to face the camera, now showing his 'after' body with visible muscle definition. This is meant to demonstrate the effectiveness of Freeletics in achieving significant physical improvements. The perspective remains from the brand, highlighting the product's transformative capabilities. The tone shifts to motivational, showcasing the potential outcome of using the app. - 00:04–00:07 The man turns around again to show his back, flexing his muscles to further emphasize the transformation. This reinforces the message of the app's effectiveness in building muscle and achieving a toned physique. The perspective is still from the brand, driving home the visual evidence of the product's benefits. The tone is celebratory and confident, underscoring the success users can achieve. - 00:07–00:12 The ad transitions to a red screen featuring the Freeletics app interface and a 60% off New Year's deal. This is intended to provide a clear call to action, encouraging viewers to download the app and take advantage of the offer. The perspective shifts to a direct brand message, promoting the app and its features. The tone is promotional and urgent, aiming to drive immediate downloads.

# Ad summary This ad promotes a fitness program or product, highlighting a specific exercise and offering a significant discount. # Brand positioning The brand is presented as a provider of fitness solutions, emphasizing effective methods for achieving visible results. The phrase "THE METHOD BEHIND THE MIRACLE" suggests a unique or proprietary approach to fitness. The brand aims to occupy a space in the consumer's mind as a results-oriented and effective fitness program. The brand aligns with a lifestyle of physical fitness and self-improvement, pushing against the norm of ineffective or slow-progress fitness routines. The brand positioning is both functional (offering a specific method) and emotional (promising a 'miracle'). # Product The product being advertised is a fitness program or app that guides users through various exercises. The ad specifically highlights "Hanging Leg Raises" as one of the exercises included in the program. The ad is targeted towards individuals interested in fitness and achieving visible results. The ad mentions "Next: 8x Jumping Pullups," indicating a structured workout routine. The ad addresses the purchase barrier of cost by offering a "60% OFF" discount. The ad is telling the viewer that this product is worth trying because it offers a proven method for achieving fitness goals, as suggested by the phrase "THE METHOD BEHIND THE MIRACLE," and it is currently available at a significant discount. # Visual style The ad has a high production quality, with a focus on showcasing the physical fitness of the man performing the exercise. The visual motifs include a combination of real-life action (the man exercising) and overlaid text elements (the discount and exercise information). The image treatment includes color grading to enhance the vibrancy of the beach and sky. The ad mimics a platform-native style, resembling a fitness app interface with the timer and exercise information at the bottom. The typography is large and bold, designed to be easily scannable in a fast-moving feed. # Hooks Headline: THE METHOD BEHIND THE MIRACLE # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that viewers may be frustrated with ineffective or slow-progress fitness routines. "THE METHOD BEHIND THE MIRACLE" suggests that the program offers a unique and effective approach to achieving results. # Value propositions - 60% OFF: Makes the fitness program more accessible and affordable. # Benefits - Effective method for achieving fitness goals - Visible results # Features - Structured workout routine - Hanging Leg Raises - Jumping Pullups # Call to action None used. # Social proof - None used. # Point of view - Brand: The text elements such as "THE METHOD BEHIND THE MIRACLE" and "60% OFF" are presented from the brand's perspective to promote its fitness program and offer. - Customer: The visual of a man performing hanging leg raises is presented from the customer's perspective, showing the type of exercise included in the program. # Storyline - The ad opens with a man performing hanging leg raises on a beach, showcasing the type of exercise included in the fitness program. This is intended to grab the viewer's attention and demonstrate the physical activity involved. The audience is experiencing it from the perspective of an observer watching the exercise being performed. - The text "THE METHOD BEHIND THE MIRACLE" is displayed, suggesting that the fitness program offers a unique and effective approach to achieving results. This is intended to pique the viewer's curiosity and position the program as a solution for those seeking visible improvements. The brand is telling this part of the story. - The ad highlights a "60% OFF" discount, creating a sense of urgency and incentivizing the viewer to take advantage of the offer. This is intended to overcome the purchase barrier of cost and encourage immediate action. The brand is telling this part of the story. - The ad displays a timer showing "30s" and the exercise name "Hanging Leg Raises," followed by "Next: 8x Jumping Pullups," indicating a structured workout routine. This is intended to provide a glimpse into the program's format and demonstrate its comprehensiveness. The brand is telling this part of the story.

# Ad summary This ad promotes a fitness app by showcasing a woman performing a quad stretch. The ad highlights a 60% off offer and previews the next exercise in the routine. # Brand positioning The brand is presented as a provider of effective fitness methods, hinted at by the phrase "THE METHOD BEHIND THE MIRACLE." This suggests a results-oriented approach, positioning the brand as a source of transformative fitness solutions. The brand aligns with a lifestyle of dedication and physical well-being, appealing to individuals who seek tangible improvements in their fitness journey. The brand seems to push against the norm of quick fixes, instead focusing on a structured, methodical approach to fitness. # Product The product is a fitness app that guides users through workout routines. The ad shows a woman performing a "Quad Stretch Left" for 30 seconds, followed by a preview of the "Next: 60s Lunge Stretch Right." This implies the app provides timed exercise instructions. The app is for individuals seeking structured workout routines and guidance. The ad addresses the purchase barrier of uncertainty by offering a 60% discount, making the app more accessible and enticing for potential users to try. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a blend of fitness demonstration and promotional offer. The image treatment includes background blurring and text overlays. The typography is large and bold, designed for quick scannability. The style is native to social media platforms, resembling an in-feed ad with clear callouts and a direct offer. # Hooks Headline: THE METHOD BEHIND THE MIRACLE # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that users may be frustrated with ineffective or unstructured workout routines, as it highlights "THE METHOD BEHIND THE MIRACLE." # Value propositions - 60% off discount makes the app more accessible # Benefits - Effective fitness method # Features - Timed exercise instructions - Structured workout routines # Call to action None used. # Social proof - None used. # Point of view - Brand: The text "THE METHOD BEHIND THE MIRACLE" positions the brand as a provider of effective fitness solutions. - Brand: The "60% OFF" offer is a direct incentive from the brand to encourage purchase. - Customer: The display of the current and next exercises shows the user's perspective within the app's workout routine. # Storyline - The ad opens with a woman in the middle of a quad stretch, immediately conveying the app's focus on physical exercise and flexibility. This is from the brand's perspective, showcasing the type of activity the app facilitates. - The text overlay "THE METHOD BEHIND THE MIRACLE" is displayed, suggesting the app offers a unique and effective approach to fitness. This is from the brand's perspective, highlighting the value proposition of their fitness method. - A "60% OFF" offer is presented, creating a sense of urgency and incentivizing immediate purchase. This is from the brand's perspective, aiming to convert viewers into customers. - The ad displays the current exercise, "30s Quad Stretch Left," and previews the next exercise, "Next: 60s Lunge Stretch Right," demonstrating the app's structured workout guidance. This is from the app's perspective, showing the user what to expect during a workout session.

# Ad summary This ad promotes a fitness app that offers personalized workouts and lifetime access for a one-time payment. The ad features various individuals working out in different locations, highlighting the app's versatility and effectiveness. It emphasizes the benefits of personalized training and showcases the app's interface. # Brand positioning The brand is presented as a modern, accessible fitness solution that breaks away from traditional gym memberships by offering a one-time payment for lifetime access. It positions itself as a convenient and personalized alternative to conventional fitness routines, emphasizing flexibility and proven results. The brand aligns with a lifestyle that values fitness on one's own terms, pushing against the norms of restrictive gym contracts and promoting a functional approach to achieving fitness goals. # Product The product is a fitness app that provides personalized workouts and lifetime access for a one-time payment. It is designed for individuals seeking flexible and effective fitness solutions. The app offers personalized training routines that can be done anywhere, whether at home or in a gym. The ad addresses the purchase barrier of ongoing membership fees by offering a one-time payment for lifetime access, making it an attractive option for those looking to avoid recurring costs. The app's USPs include personalized workouts, accessibility from anywhere, and proven results. # Visual style The ad has a dynamic and energetic aesthetic, combining real-life workout shots with screen recordings of the app interface. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is polished, giving it a commercial feel. The visual motifs include red text overlays and before-and-after transformations. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:02: 60% off, lifetime access. Text overlay: 00:00–00:02 -60% / 00:00–00:01 ZAHL NIE WIEDER FÜR FITNESS / 00:01–00:02 EINE ZAHLUNG ZUGANG FÜR IMMER Visual: 00:00–00:01: A man with sunglasses runs outside in a field. The background is blurred, with trees and greenery visible. The text "-60%" is displayed in the upper left corner. The text "ZAHL NIE WIEDER FÜR FITNESS" is overlaid in white. / 00:01–00:02: An older man with a white beard and sunglasses runs on a track at night. The background is dark with some lights visible. The text "-60%" remains in the upper left corner. The text "EINE ZAHLUNG ZUGANG FÜR IMMER" is overlaid in white. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of recurring gym membership fees by offering a one-time payment for lifetime access. "ZAHL NIE WIEDER FÜR FITNESS" (Never pay for fitness again). # Value propositions - 60% off lifetime access - Never pay for fitness again - One payment, access forever # Benefits - Train anywhere - Proven results # Features - Personalized workouts - Lifetime access - One-time payment # Call to action JETZT HERUNTERLADEN (Download now) # Point of view - Brand 70% – The brand's perspective is communicated through text overlays, product demonstrations, and the overall message of the ad. - Customer 30% – The customer's perspective is shown through before-and-after shots and visuals of people using the app in various settings. # Storyline - 00:00–00:02 The ad opens with dynamic shots of people running and working out, immediately grabbing attention with high-energy visuals. - 00:00–00:02 The message is to highlight the active lifestyle and the app's role in facilitating it. The perspective is from the brand, showcasing the app's potential impact on users' lives. The tone is energetic and motivational. - 00:02–00:03 The ad transitions to a screen recording of the app interface, displaying personalized workout options. - 00:02–00:03 The intention is to showcase the app's features and ease of use. The perspective is from a user's point of view, demonstrating the app's functionality. The tone is informative and practical. - 00:03–00:06 The ad shows various individuals working out in different locations, emphasizing the app's versatility. - 00:03–00:06 The message is that the app can be used anywhere, fitting into any lifestyle. The perspective is from the brand, highlighting the app's adaptability. The tone is encouraging and inclusive. - 00:06–00:11 The ad presents before-and-after shots of an individual, showcasing the app's proven results. - 00:06–00:11 The intention is to build credibility and demonstrate the app's effectiveness. The perspective is from a user's point of view, showing the potential transformation. The tone is confident and persuasive. - 00:11–00:14 The ad concludes with a call to action to download the app. - 00:11–00:14 The message is to prompt immediate action and drive downloads. The perspective is from the brand, urging viewers to try the app. The tone is direct and urgent.

# Ad summary This ad for Freeletics uses a trending glitch video to hook viewers in and then transitions to a fitness influencer who explains that Freeletics is offering six apps for the price of one. The ad then shows the influencer using the various apps, including Freeletics, Pliability, Waking Up, Skill Yoga, Freeletics Nutrition, and Map My Fitness. The ad ends with a call to action to start today and a claim that Freeletics is Europe's number one fitness app. # Brand positioning Freeletics is presented as a comprehensive fitness solution that goes beyond just workouts. The brand aims to occupy a space in the consumer's mind as a holistic wellness platform, offering personalized training and nutrition plans, mobility exercises, fitness tracking, yoga, and meditation. The brand aligns with a lifestyle focused on self-improvement, balance, and mental well-being. Freeletics pushes against the norm of single-focus fitness apps by offering a suite of integrated tools. The brand positioning is both functional, providing tools for training and tracking, and emotional, promoting balance and mental well-being. # Product The ad promotes a bundle of six fitness and wellness apps for the price of one, including Freeletics, Pliability, Waking Up, Skill Yoga, Freeletics Nutrition, and Map My Fitness. Freeletics provides personalized training plans. Pliability offers daily mobility videos. Waking Up provides guided meditations. Skill Yoga offers functional yoga. Freeletics Nutrition provides tailored nutrition plans. Map My Fitness offers fitness tracking. The ad addresses the purchase barrier of cost by offering a 60% discount. The ad tells the viewer that this product is worth trying because it offers a comprehensive approach to fitness and wellness at an affordable price. # Visual style The ad has a polished, commercial aesthetic. The editing style is quick cuts, with smooth transitions. The production quality is high-end. The pacing is fast, with cuts every 1-2 seconds. The cuts, text, and product actions are timed to the music beats and voiceover lines. # Hooks Spoken: [Enthusiastic] Freeletics macht gerade das Gleiche: 6 Apps zum Preis von 1! Text overlay: 00:02–00:04: 6 Apps zum Preis von 1! Visual: 00:02–00:03: A muscular man with short brown hair and a beard stands in front of a white brick wall in a gym. He is wearing a black tank top and smiling. Text overlay: "6 Apps zum Preis von 1!" # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer may be struggling to find a fitness solution that meets all of their needs. The ad shows a man using multiple apps to track his fitness, nutrition, mobility, yoga, and meditation. This suggests that the viewer may be frustrated with having to use multiple apps to achieve their fitness goals. # Value propositions - Six apps for the price of one - 60% discount # Benefits - Comprehensive fitness solution - Holistic wellness platform - Self-improvement - Balance - Mental well-being # Features - Personalized training plans - Tailored nutrition plans - Daily mobility videos - Fitness tracking - Functional yoga - Guided meditations # Call to action Starte heute # Social proof - "Mehr als 400.000 Reviews" # Point of view - Brand 90% – The brand is communicating the value of its product and the benefits of using it. - Customer 10% – The customer is shown using the product and enjoying the benefits. # Storyline - 00:00–00:02 The ad opens with a video of someone using a dollar bill to get multiple candy bars from a vending machine. - 00:02–00:04 The video transitions to a fitness influencer who says, "Freeletics macht gerade das Gleiche: 6 Apps zum Preis von 1!" - 00:04–00:11 The influencer then lists the six apps included in the bundle: Freeletics, Pliability, Waking Up, Skill Yoga, Freeletics Nutrition, and Map My Fitness. - 00:11–00:13 The influencer repeats, "6 Apps zum Preis von 1." - 00:13–00:14 The influencer then says, "Jetzt 60 % Rabatt!" - 00:16–00:19 The ad ends with a screen showing the Freeletics logo, the text "Starte heute Europas Fitnessapp Nr. 1", and the Apple App Store and Google Play Store logos.

# Ad summary This ad promotes the Freeletics app with a focus on a 60% discount. The ad displays a mobile app screen with the Freeletics logo, a motivational message, and a discount offer. # Brand positioning Freeletics is presented as a fitness and training app that emphasizes planning and structure as the foundation for achieving results. The brand is positioned as a tool to help users achieve their fitness goals through a planned approach, suggesting a focus on personalized training and progress tracking. The brand's tone is motivational and goal-oriented, aligning with a lifestyle of self-improvement and structured fitness routines. Freeletics appears to push against the norm of unstructured or random workout routines, instead promoting a planned and strategic approach to fitness. # Product The Freeletics app is a fitness and training application designed to help users achieve their fitness goals through structured planning. The app is for individuals seeking a planned approach to their fitness journey. The ad highlights a 60% discount offer, making the app more accessible. The app features include tracking a user's streak and perfect weeks, indicating a focus on consistency and progress. The ad addresses the purchase barrier of cost by offering a significant discount, making it more appealing for potential users to try or subscribe to the app. The ad conveys that the app is worth trying because it provides a structured plan to achieve fitness goals, as emphasized by the message 'HINTER JEDEM WUNDER STECKT EIN PLAN'. # Visual style The ad features a clean and modern visual style with a focus on the app's interface. The production quality is high, resembling a studio-shot or digitally rendered image. The visual motif is a simple layout with clear typography and a focus on key information. The image treatment includes a gradient background and sharp text rendering. The style mimics a platform-native look, resembling a typical mobile app screen. The typography is large and bold, ensuring high scannability in the feed. # Hooks Headline: 60% RABATT # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that users may struggle with unstructured or inconsistent workout routines, leading to a lack of progress. 'HINTER JEDEM WUNDER STECKT EIN PLAN' suggests that a structured approach is necessary for achieving fitness goals. # Value propositions - 60% discount makes structured fitness planning more accessible - Structured plan to achieve fitness goals # Benefits - Structured fitness planning - Progress tracking - Community support - Personalized coaching # Features - Streak tracking - Perfect week progress - Community - Coach - Profile # Call to action None used. # Social proof - None used. # Point of view - Customer: The app interface showing the user's streak and progress is from the customer's point of view, highlighting their personal fitness journey and achievements. - Brand: The Freeletics logo and the message 'HINTER JEDEM WUNDER STECKT EIN PLAN' are from the brand's perspective, reinforcing its identity and core offering. - Brand: The '60% RABATT' offer is from the brand's perspective, aiming to drive conversions by addressing the cost barrier. # Storyline - The ad opens with a view of the Freeletics app interface, showing a user's streak and progress, which conveys a sense of accomplishment and encourages continued use. This is from the user's perspective, highlighting the app's ability to track and motivate their fitness journey. - The Freeletics logo is displayed prominently, reinforcing brand recognition and associating the app with structured fitness planning. This is from the brand's perspective, emphasizing its identity and core offering. - The message 'HINTER JEDEM WUNDER STECKT EIN PLAN' is presented, emphasizing the importance of planning in achieving fitness goals. This is from the brand's perspective, promoting its structured approach to fitness. - The ad highlights a '60% RABATT' offer, creating a sense of urgency and incentivizing potential users to subscribe. This is from the brand's perspective, aiming to drive conversions by addressing the cost barrier. - The app's navigation bar is shown, featuring options like 'Community', 'Coach', and 'Profile', indicating the app's comprehensive features and user-centric design. This is from the user's perspective, showcasing the app's various functionalities and encouraging exploration.

# Ad summary This ad promotes Freeletics, a fitness app that offers personalized workouts and can be used anywhere. The ad features a diverse group of people working out and highlights a limited-time offer of 60% off lifetime access. # Brand positioning Freeletics is presented as a modern and accessible fitness solution that empowers individuals to take control of their fitness journey. The brand emphasizes personalization, flexibility, and proven results, positioning itself as a leading fitness app in Europe. It promotes a lifestyle of self-determination and encourages users to make their own rules and train anywhere, anytime. The brand pushes against the norms of traditional gyms and rigid workout routines, offering a more adaptable and user-centric approach to fitness. # Product Freeletics is a fitness app that provides personalized workouts tailored to individual needs and preferences. The app allows users to train anywhere, offering flexibility and convenience. It boasts proven results, as showcased through before-and-after transformations. The ad highlights a limited-time offer of 60% off lifetime access, addressing the purchase barrier of ongoing subscription costs. The app is positioned as a comprehensive fitness solution that adapts to the user's lifestyle, making it easier to achieve fitness goals. # Visual style The ad has a modern and energetic aesthetic, using quick cuts and vibrant colors to create a sense of excitement. The production quality is polished, with clean graphics and clear visuals. The editing style is fast-paced, with cuts timed to the music, creating a dynamic rhythm. The use of simulated phone screens gives it a UGC feel, while the overall presentation maintains a commercial quality. The pacing is consistent throughout the ad, maintaining a high level of energy. # Hooks Spoken: 00:02–00:05 Female 1: Freeletics lifetime access now with 60% off. Text overlay: 00:01–00:03 EINE ZAHLUNG ZUGANG FÜR IMMER / 00:03–00:05 -60% Visual: 00:00–00:01 A muscular man with sunglasses runs on a grassy field under a bright sky. The camera follows him closely, creating a sense of motion and energy. A yellow circle with "-60%" is superimposed in the upper left corner. Text overlays read "ZAHL NIE WIEDER FÜR FITNESS" in white. / 00:01–00:02 An older man with a gray beard and sunglasses runs on a paved path at night. The camera angle is low, emphasizing his physique. The same "-60%" graphic is present. Text overlays read "EINE ZAHLUNG ZUGANG FÜR IMMER" in white. / 00:02–00:03 A stylized graphic of a blue card with a silver hexagon logo appears on a white background. The card reads "LIFETIME ACCESS FREELETICS." A yellow speech bubble with "-60%" is animated next to the card. The text overlay "EINE ZAHLUNG ZUGANG FÜR IMMER" remains. / 00:03–00:05 A large pink "-60%" graphic is displayed on a white background. The text overlay "EINE ZAHLUNG ZUGANG FÜR IMMER" remains in pink. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of expensive and inflexible gym memberships or ongoing subscription costs by offering a one-time payment for lifetime access to personalized workouts. "ZAHL NIE WIEDER FÜR FITNESS" (Never pay for fitness again). # Value propositions - 60% off lifetime access: This offer provides significant cost savings, making the app more accessible. - Personalized workouts: Tailored fitness plans ensure users get the most effective training for their individual needs. - Train anywhere: The app's flexibility allows users to fit workouts into their busy schedules, regardless of location. # Benefits - Proven results - Flexibility - Convenience # Features - Personalized workouts - Lifetime access - Train anywhere # Call to action None used. # Point of view - Customer 80% – The ad primarily uses visuals of diverse individuals working out, creating a sense of relatability and showcasing the product in real-life scenarios. - Brand 20% – The brand's official voice is present through text overlays and graphics that highlight the product's features and benefits, as well as the offer. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with quick cuts of diverse individuals running outdoors, showcasing different ages and body types. This establishes the theme of fitness for everyone, everywhere. - 00:02–00:05 00:02–00:05 A graphic of a Freeletics lifetime access card appears, followed by a large "-60%" graphic. This introduces the main offer of the ad: a significant discount on lifetime access to the app. - 00:05–00:07 00:05–00:07 A screen recording of the Freeletics app interface is shown, highlighting personalized workout options. This demonstrates the app's key feature of tailored fitness plans. - 00:07–00:09 00:07–00:09 More quick cuts of people working out in various locations, including parks and gyms, are shown. This reinforces the message that Freeletics allows users to train anywhere. - 00:09–00:13 00:09–00:13 Before-and-after shots of individuals are displayed, emphasizing the app's proven results. This provides visual evidence of the app's effectiveness. - 00:13–00:16 00:13–00:16 The ad concludes with a graphic promoting the Freeletics lifetime access offer, available in multiple languages. This reinforces the offer and positions Freeletics as a leading fitness app in Europe.

# Ad summary This ad promotes the Freeletics fitness app bundle, which includes personalized training plans, nutrition plans, mobility videos, fitness tracking, functional yoga, and guided meditation. The ad features a man highlighting the benefits of the app bundle and offering a 60% discount. # Brand positioning Freeletics is presented as a comprehensive fitness and wellness solution. The brand aims to occupy the space of personalized and accessible fitness, offering a range of tools and resources to support users in various aspects of their health journey. The brand aligns with values of holistic well-being, encompassing physical training, nutrition, mobility, and mental wellness. Freeletics pushes against the norm of fragmented fitness solutions by offering a bundled approach, providing users with a one-stop platform for all their fitness needs. The brand positioning is both functional, focusing on performance and personalization, and emotional, emphasizing the positive impact on users' overall well-being. # Product The Freeletics Super Bundle is a comprehensive fitness app bundle designed to provide users with personalized training and nutrition plans, mobility videos, fitness tracking, functional yoga, and guided meditation. It is for individuals seeking a holistic approach to fitness and wellness, addressing various aspects of their health journey. The bundle includes personalized training plans, massgeschneiderte Ernährungspläne (customized nutrition plans), tägliche Mobility-Videos (daily mobility videos), fitness tracking, funktionelles Yoga (functional yoga), and geführte Meditationen (guided meditations). The USPs include its comprehensive nature, personalized approach, and the ability to save money with the bundle. The ad showcases use occasions such as working out at home, preparing meals, stretching, running outdoors, practicing yoga, and meditating. The ad addresses the purchase barrier of cost by offering a 60% discount. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions. The production quality is high, with clear lighting and professional-looking shots. The pacing is fast, with cuts timed to the music beats. The visual motifs include the use of app logos and text overlays to highlight the features and benefits of the Freeletics Super Bundle. # Hooks Spoken: 00:00–00:02: 1... 2... 6! Text overlay: 00:00 / 00:00 / 6! Visual: 00:00–00:02: A pregnant woman lies on an examination table in a doctor's office, looking at an ultrasound screen. A man stands beside her, and a doctor in a white coat is seated at the ultrasound machine. The room has orange cabinets and medical equipment. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that managing multiple fitness apps and services can be overwhelming and costly, leading to a "panic attack" moment. # Value propositions - 6 für 1 SPART DIR GELD (6 for 1 saves you money): Bundling multiple fitness apps into one package saves money. # Benefits - Saves you money # Features - Personalisierte Trainingspläne (personalized training plans) - Massgeschneiderte Ernährungspläne (customized nutrition plans) - Tägliche Mobility-Videos (daily mobility videos) - Fitness-Tracking - Funktionelles Yoga (functional yoga) - Geführte Meditationen (guided meditations) # Call to action None used. # Social proof - The ad shows "Mehr als 400.000 Reviews" (more than 400,000 reviews), indicating a large number of satisfied users. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the features and benefits of the Freeletics app bundle. # Storyline - 00:00–00:02 A doctor is counting during an ultrasound appointment. - 00:02–00:03 The doctor looks shocked and says, "Okay, usually that's a panic attack." - 00:03–00:05 A man in a workout room says, "But with Super Bundle, six saves you money." - 00:05–00:06 The man is shown doing push-ups with the Freeletics logo and the text "Personalisierte Trainingspläne" (personalized training plans). - 00:06–00:08 The man is shown preparing meals in a kitchen with the Freeletics logo and the text "Massgeschneiderte Ernährungspläne" (customized nutrition plans). - 00:08–00:09 The man is shown stretching with the Pliability logo and the text "Tägliche Mobility-Videos" (daily mobility videos). - 00:09–00:10 The man is shown running outdoors with the Map My Run logo and the text "Fitness-Tracking". - 00:10–00:11 The man is shown doing yoga with the Skill Yoga logo and the text "Funktionelles Yoga" (functional yoga). - 00:11–00:12 The man is shown meditating with the Waking Up logo and the text "Geführte Meditationen" (guided meditations). - 00:12–00:13 The man says, "Now 60% Rabatt!" (Now 60% off!). - 00:13–00:15 The screen shows "-60%" with five stars and the text "Mehr als 400.000 Reviews" (more than 400,000 reviews). - 00:15–00:17 The Freeletics app interface is shown with the text "Starte heute Europas Fitnessapp Nr. 1" (Start today Europe's No. 1 fitness app) and the app store logos.

# Ad summary This ad promotes Freeletics, a fitness app, by showcasing a screenshot of the app interface with a limited-time offer of 60% off. # Brand positioning Freeletics is presented as a modern, tech-driven fitness solution. The brand emphasizes results and effectiveness, positioning itself as 'the method behind the miracle.' The app's interface, visible in the ad, suggests a focus on tracking progress and maintaining streaks, appealing to users who value data-driven fitness and consistent training. The brand seems to ignore the norm of in-person fitness training, and instead focuses on the convenience and accessibility of digital fitness. # Product The ad promotes the Freeletics app, a digital fitness platform designed to help users achieve their fitness goals. The app appears to track workout streaks and progress towards a 'perfect week,' encouraging consistent engagement. The ad highlights a limited-time offer of '60% off,' addressing the potential purchase barrier of cost. The app features sections for 'Community,' 'Coach,' and 'Profile,' suggesting a comprehensive approach to fitness that includes social support, personalized guidance, and individual tracking. The ad aims to convey that Freeletics is a results-oriented, accessible, and supportive fitness solution. # Visual style The ad features a clean, minimalist design with a focus on functionality and clarity. The production quality is high, resembling a polished app screenshot. The visual motif is a simple layout with clear typography and a monochromatic color scheme. The image treatment includes subtle gradients and background removal to focus attention on the app interface. The typography is large and bold, ensuring scannability. The style mimics a platform-native look, blending seamlessly into a user's feed. # Hooks Headline: 60% OFF # Funnel stage Bottom of funnel # Pain points The ad implies the pain point of struggling to maintain consistent workout habits and achieve fitness goals. # Value propositions - 60% OFF # Benefits - THE METHOD BEHIND THE MIRACLE # Features - Streak - Perfect week - Community - Coach - Profile # Call to action None used. # Social proof - None used. # Point of view - Customer: The top of the image shows the app interface, including the 'Streak' and 'Perfect week' trackers, which are elements the user would see and interact with daily. - Brand: The Freeletics logo and tagline, 'THE METHOD BEHIND THE MIRACLE,' are presented from the brand's perspective to communicate its identity and value proposition. - Brand: The '60% OFF' offer is presented from the brand's perspective to incentivize purchase. # Storyline - The ad opens with a view of the Freeletics app interface, showing a user's workout streak and progress towards a 'perfect week.' This is intended to immediately highlight the app's focus on tracking and motivating consistent training, from the customer's perspective using the app daily. - The ad then introduces the Freeletics brand and its tagline, 'The method behind the miracle.' This is intended to position the brand as a provider of effective fitness solutions, from the brand's perspective. - The ad concludes with a prominent offer of '60% off.' This is intended to incentivize immediate purchase and overcome potential cost barriers, from the brand's perspective.

# Ad summary This ad promotes Freeletics, a fitness app, by showcasing a woman at different ages using the app. The ad highlights the app's features, including personalized workouts and the ability to train anywhere. It also promotes a limited-time offer of 60% off lifetime access. # Brand positioning Freeletics is presented as a fitness app that empowers individuals to take control of their fitness journey. The brand promotes a lifestyle of flexibility and personalization, allowing users to train anywhere and make their own rules. It emphasizes proven results and caters to individuals who want to prioritize their health and well-being. The brand's positioning is both functional, offering personalized workouts and accessibility, and emotional, promoting empowerment and self-determination. # Product Freeletics is a fitness app that provides personalized workouts tailored to individual needs and preferences. The app allows users to train anywhere, offering flexibility and convenience. It emphasizes proven results and caters to individuals of all fitness levels. The app offers a lifetime access option, currently available at a 60% discount. The ad highlights the app's features, including personalized workouts and the ability to train anywhere, emphasizing its value for individuals seeking a flexible and effective fitness solution. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions. The production quality is high-end, with bright lighting and clear visuals. The pacing is consistent, with cuts timed to the music beats. The visual motifs include the use of smartphone screens to showcase the app's features and before-and-after shots to highlight results. # Hooks Spoken: 00:03–00:06: Freeletics lifetime access now with 60% off. Text overlay: 00:03–00:04: EINE ZAHLUNG / 00:03–00:04: ZUGANG FÜR IMMER / 00:04–00:05: -60% / 00:05–00:06: PERSONALISIERTE WORKOUTS Visual: 00:03–00:04: A graphic displays a blue card with a silver hexagon logo and the text "LIFETIME ACCESS FREELETICS". Above the card, the text "EINE ZAHLUNG ZUGANG FÜR IMMER" is displayed in pink. A yellow cartoon speech bubble with "-60%" inside is animated on the right. / 00:04–00:05: A graphic displays the text "-60%" in large pink font on a white background. / 00:05–00:06: A graphic displays a smartphone screen showing the Freeletics app interface. The screen shows a workout plan with various exercises. The text "PERSONALISIERTE WORKOUTS" is displayed in pink above the screen. A yellow cartoon speech bubble with "-60%" inside is animated on the right. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a flexible and effective fitness solution that fits into a busy lifestyle. The ad highlights the ability to train anywhere and the personalized workouts, suggesting that Freeletics can help individuals overcome the challenges of time constraints and lack of motivation. # Value propositions - Personalized workouts tailored to individual needs - Train anywhere, offering flexibility and convenience - Lifetime access at a 60% discount # Benefits - Flexibility - Convenience - Proven results # Features - Personalized workouts - Train anywhere - Lifetime access # Call to action None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer showcasing the product. # Storyline - 00:00–00:01 A woman is shown at age 25 lifting weights in a gym. - 00:01–00:02 The same woman is shown at age 50, smiling and flexing her arm in a gym. - 00:03–00:04 A graphic displays the Freeletics lifetime access offer. - 00:05–00:06 The ad shows a screenshot of the Freeletics app interface, highlighting personalized workouts. - 00:06–00:07 The ad shows a woman doing pull-ups outdoors, emphasizing the ability to train anywhere. - 00:07–00:08 The ad shows a woman lifting weights in a gym, emphasizing the ability to train anywhere. - 00:08–00:09 The ad shows a woman running outdoors, emphasizing the ability to train anywhere. - 00:09–00:14 The ad shows before and after shots of women, emphasizing proven results. - 00:14–00:16 A graphic displays the Freeletics lifetime access offer.

# Ad summary This ad for Freeletics features a woman showing off her weight loss transformation. The ad shows her before and after body, and then promotes a 60% off deal for the new year. # Brand positioning Freeletics is presented as a fitness app that helps people achieve their weight loss goals. The brand is positioned as a modern and effective solution for individuals seeking a convenient and personalized workout experience. The ad showcases a user's transformation, emphasizing the app's ability to deliver tangible results. Freeletics aligns with a lifestyle focused on health, fitness, and self-improvement, appealing to those who value convenience and effectiveness in their fitness routines. The brand pushes against the norms of traditional gym settings by offering a digital, accessible alternative that can be used anywhere, anytime. # Product Freeletics is a fitness app designed to provide personalized workout plans and guidance to help users achieve their fitness goals. The app is for anyone looking to lose weight and improve their overall fitness. The ad highlights a New Year's deal offering 60% off. The app is promoted as Europe's number one fitness app, with over 400,000 reviews. The ad addresses the barrier of accessibility by offering a convenient, digital solution that can be used anywhere. The app is worth trying because it offers a personalized approach to fitness, supported by a large user base and positive reviews. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the user's transformation. The editing style includes quick cuts to highlight the before-and-after results. The production quality is high-end, with even lighting and clear visuals. The pacing is consistent, with cuts timed to the music beats. The audio-visual sync is well-coordinated, with text and product actions timed to the music. # Hooks Spoken: 00:00–00:07 [Singing] Baby I just need to see some in. I'll be a real one. I really care about you. Find me a real one. I really care about you. Text overlay: 00:00–00:02 So sieht Konsequenz aus. / 00:02–00:04 Danke nochmal Freeletics. / 00:04–00:07 -12 kgs / 00:04–00:07 NEUJAHRSDEAL Visual: 00:00–00:02 A woman stands in a gray studio setting. She is wearing a maroon sports bra and gray shorts. Her hair is pulled back in a ponytail. She looks directly at the camera with a neutral expression. The camera is stationary and at eye level. The lighting is soft and even. Text overlay: "So sieht Konsequenz aus." / 00:02–00:04 The woman is shown again in the same setting, now wearing a black sports bra and gray shorts. Her physique appears more toned. She looks to the side and then back at the camera. The camera is stationary and at eye level. The lighting is soft and even. Text overlay: "Danke nochmal Freeletics." / 00:04–00:07 The woman is shown again, flexing her arms. She is wearing a black sports bra and gray shorts. Her physique appears more toned. She smiles at the camera. The camera is stationary and at eye level. The lighting is soft and even. Text overlay: "-12 kgs" and "NEUJAHRSDEAL." # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that the viewer may be struggling with their weight or fitness goals. The phrase "So sieht Konsequenz aus" suggests that the viewer's current state is a result of their actions or lack thereof. # Value propositions - Achieve a -12 kgs weight loss with Freeletics - Get 60% off with the New Year's deal - Download now Europe's Fitness App No. 1 # Benefits - Achieve weight loss goals - Improve overall fitness - Convenient workout experience # Features - -12 kgs weight loss - Personalized workout plans - Digital, accessible solution # Call to action Jetzt herunterladen # Social proof - "Europas Fitnessapp Nr. 1" – Brand (Claim) - "Mehr als 400.000 Reviews" – Brand (Claim) # Point of view - Customer 50% – The customer's POV is communicated through the before-and-after transformation and expression of gratitude. - Brand 50% – The brand's POV is communicated through the promotion of the app and the New Year's deal. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman standing in workout clothes. Text on the screen says, "So sieht Konsequenz aus," which translates to "This is what consequence looks like." The message is intended to show the starting point of a fitness journey. The perspective is from an external observer, showcasing the woman's initial physique. - 00:02–00:04 00:02–00:04 The woman is shown again, now with a more toned physique. Text on the screen says, "Danke nochmal Freeletics," which translates to "Thanks again Freeletics." This is meant to convey gratitude for the product's effectiveness. The perspective is from the woman, expressing her satisfaction with the results. - 00:04–00:07 00:04–00:07 The woman is shown again, flexing her arms. Text on the screen says, "-12 kgs" and "NEUJAHRSDEAL," which translates to "New Year's Deal." This is intended to highlight the weight loss achieved and promote a special offer. The perspective is from an external observer, showcasing the woman's transformation and the deal. - 00:07–00:12 00:07–00:12 The ad displays the Freeletics logo and promotes a 60% off deal. Text on the screen says, "Jetzt herunterladen Europas Fitnessapp Nr. 1," which translates to "Download now Europe's Fitness App No. 1." This is meant to encourage viewers to download the app. The perspective is from the brand, promoting its product and offer.

# Ad summary This ad promotes a fitness app that combines six different apps into one. The ad features a man in workout clothes who explains that the app includes training, nutrition, mobility, tracking, balance, and mind. The ad also mentions that the app is 60% off and has over 400,000 reviews. # Brand positioning The brand, Freeletics, is presented as a comprehensive fitness solution that combines multiple aspects of health and wellness into a single platform. The brand aims to occupy the space of a holistic fitness companion, offering personalized training and nutrition plans, mobility videos, fitness tracking, yoga, and meditation. The brand aligns with a lifestyle focused on self-improvement, balance, and mental well-being, positioning itself as a convenient and cost-effective alternative to using multiple apps for different fitness needs. The brand's positioning is both functional, providing a range of features, and emotional, promoting a sense of balance and mental well-being. # Product The product is a fitness app that combines six different apps into one, offering a comprehensive approach to health and wellness. It includes personalized training plans, mass-geschneiderte ernährungspläne (customized nutrition plans), tägliche mobility-videos (daily mobility videos), fitness-tracking, funktionelles yoga (functional yoga), and geführte meditationen (guided meditations). The app is designed for individuals looking to improve their overall fitness, including their training, nutrition, mobility, tracking, balance, and mind. The ad highlights the USP of getting six apps for the price of one and mentions a 60% discount. The app addresses the purchase barrier of cost by offering multiple features in one package. # Visual style The ad has a polished, commercial aesthetic with a mix of static shots and quick cuts. The production quality is high, with clear lighting and professional-looking visuals. The editing rhythm is fast-paced, with cuts timed to the music beats. The visual motifs include the use of app logos superimposed on the screen during activity shots and the consistent use of a blue background for text overlays. # Hooks Spoken: 00:03–00:04 6 Apps for the price of one! Text overlay: 00:03–00:04 6 Apps zum Preis von 1! Visual: 00:03–00:04 The man smiles broadly and looks directly at the camera. The background features a white brick wall and a pull-up bar. The camera is stationary and focuses on the man's upper body. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of quitting fitness programs due to boredom. The ad addresses this by stating, "Du bist nicht faul... du bist einfach gelangweilt" (You're not lazy... you're just bored). # Value propositions - Six apps for the price of one - 60% discount - Europe's No. 1 Fitness App # Benefits - Comprehensive fitness solution - Variety of fitness options in one app - Improved overall fitness - Balanced lifestyle - Mental well-being # Features - Personalisierte Trainingspläne (Personalized training plans) - Massgeschneiderte Ernährungspläne (Customized nutrition plans) - Tägliche Mobility-Videos (Daily mobility videos) - Fitness-Tracking - Funktionelles Yoga (Functional Yoga) - Geführte Meditationen (Guided Meditations) # Call to action Jetzt herunterladen Europas Fitnessapp Nr. 1 (Download now Europe's No. 1 Fitness App) # Social proof - Mehr als 400.000 Reviews (More than 400,000 Reviews) # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the features and benefits of the app. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a man in workout clothes holding dumbbells, looking serious. The text overlay says, "POV: Du brichst jedes Programm bis Woche 3 ab" (POV: You quit every program by week 3). This is intended to grab the viewer's attention by highlighting a common frustration with fitness programs. - 00:02–00:03 00:02–00:03 The man looks up and the text overlay changes to, "Du bist nicht faul... du bist einfach gelangweilt" (You're not lazy... you're just bored). This is intended to reframe the viewer's perception of why they quit fitness programs, suggesting it's due to boredom rather than laziness. - 00:03–00:04 00:03–00:04 The man smiles and the text overlay says, "6 Apps zum Preis von 1!" (6 Apps for the price of 1!). This introduces the product as a solution to boredom by offering a variety of fitness options in one app. - 00:04–00:11 00:04–00:11 The ad shows the man engaging in various fitness activities, each associated with a different app feature: push-ups (Freeletics), preparing food (Freeletics Nutrition), stretching (Pliability), running (Map My Run), yoga (Skill Yoga), and meditation (Waking Up). Each activity is accompanied by a text overlay describing the feature. This demonstrates the breadth of the app's offerings. - 00:11–00:13 00:11–00:13 The ad shows all six app icons together with the text overlay "6 Apps zum Preis von 1" (6 Apps for the price of 1). This reinforces the value proposition of the product. - 00:13–00:14 00:13–00:14 The man reappears and says, "Now 60% off." This introduces a limited-time offer to incentivize purchase. - 00:14–00:15 00:14–00:15 The ad shows the text overlay "-60%" and "Mehr als 400.000 Reviews" (More than 400,000 Reviews). This provides social proof and reinforces the value of the offer. - 00:15–00:18 00:15–00:18 The ad shows a phone screen displaying the Freeletics app interface, along with the text overlay "Jetzt herunterladen Europas Fitnessapp Nr. 1" (Download now Europe's No. 1 Fitness App). This provides a final call to action and reinforces the app's popularity and credibility.

# Ad summary This ad shows a woman's weight loss transformation using the Freeletics app. The ad highlights the weight loss achieved and promotes a New Year's deal with a 60% discount. # Brand positioning Freeletics is presented as a fitness app that helps users achieve significant weight loss and body transformation. The brand is positioned as a tool for personal achievement and physical improvement, aligning with a lifestyle focused on health and fitness. The ad pushes against the norm of slow or minimal results, instead showcasing a dramatic transformation. The brand positioning is both functional, offering a fitness app, and emotional, providing a sense of accomplishment and improved self-image. # Product Freeletics is a fitness app designed to help users achieve their weight loss and fitness goals. The app is for individuals looking to transform their bodies and improve their health. The ad explicitly states a weight loss of -15.8 kgs achieved through the app. The USP is the dramatic weight loss and body transformation. The ad shows a before-and-after scenario, highlighting the effectiveness of the app. The ad addresses the purchase barrier of skepticism by visually demonstrating the app's potential results. The ad promotes a New Year's deal, offering a 60% discount. # Visual style The ad has a before-and-after aesthetic, with a focus on showcasing a physical transformation. The editing style includes quick cuts and transitions to highlight the contrast between the 'before' and 'after' shots. The production quality is polished, with a clean and professional feel. The pacing is fast, with cuts timed to the music beats. The audio-visual sync is evident in the transitions and text overlays. # Hooks Spoken: 00:00–00:02 Ich gehe nie wieder zurück. / 00:02–00:03 Danke nochmal Freeletics. Text overlay: 00:00–00:02 Ich gehe nie wieder zurück. / 00:02–00:03 Danke nochmal Freeletics. Visual: 00:00–00:01: A woman with fair skin and light brown hair in a ponytail stands facing the camera. She is wearing a light gray sports bra, black athletic shorts, and pink sneakers. The background is a solid gray. She stands still with a neutral expression. / 00:01–00:03: The same woman, now with a visibly slimmer physique, stands facing the camera. She is wearing a black sports bra, black athletic shorts, and pink sneakers. The background remains a solid gray. She turns to the side and smiles. # Funnel stage Bottom of funnel (Conversion) # Pain points The central frustration is the difficulty in achieving significant weight loss and body transformation. # Value propositions - Achieve significant weight loss with the Freeletics app - Transform your body and improve your health with a New Year's deal # Benefits - Weight loss - Body transformation - Improved health # Features - -15,8 kgs weight loss - Fitness app # Call to action Jetzt herunterladen # Social proof - Mehr als 400.000 Reviews # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing their personal transformation. # Storyline - 00:00–00:01 The ad begins with a woman standing in front of a gray background, showcasing her 'before' body. This is intended to capture attention by presenting a relatable starting point. - 00:01–00:03 The woman is then shown in her 'after' body, highlighting the transformation achieved. This is intended to demonstrate the effectiveness of the product and create a sense of aspiration. - 00:03–00:07 The ad displays the text '-15,8 kgs' and 'NEUJAHRSDEAL', emphasizing the weight loss and promoting a New Year's deal. This is intended to provide concrete evidence of the product's benefits and create a sense of urgency. - 00:07–00:12 The ad transitions to a red background with the Freeletics logo and the text '-60%', reinforcing the brand and highlighting the discount. This is intended to drive immediate action and encourage viewers to download the app.

# Ad summary This ad for Freeletics features a woman doing a hamstring stretch. The ad highlights a 60% discount and emphasizes that only the Freeletics method works miracles. # Brand positioning Freeletics is presented as a results-oriented fitness program that delivers tangible benefits. The brand positions itself as a provider of effective fitness solutions, emphasizing the transformative power of its method. The brand aims to occupy the space of a reliable and efficient fitness partner, promising real results through its unique approach. Freeletics aligns with a lifestyle of discipline, health, and personal achievement, pushing against the norms of generic fitness routines by offering a method that 'works miracles.' The brand positioning is functional, focusing on the performance and effectiveness of its training method. # Product The product being advertised is the Freeletics fitness program, an app-based training system designed to help users achieve their fitness goals. The ad is targeted towards individuals seeking effective workout routines and personalized training plans. The ad highlights a 60% discount, making the program more accessible. The ad showcases a moment of use, with a woman performing a hamstring stretch, indicating the program includes guided exercises. The ad addresses the purchase barrier of skepticism by emphasizing that 'only the method works miracles,' suggesting a unique and highly effective approach to fitness. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a screen recording of the Freeletics app. The image treatment includes color grading to enhance the blue sky and lighting effects to highlight the woman's physique. The typography is large and bold, making it easily scannable. The ad mimics a platform-native style, resembling an in-app screen recording, which enhances its scannability and stop power in feed. # Hooks Headline: 60% DI SCONTO # Funnel stage Middle of funnel # Pain points The ad addresses the frustration of ineffective workout routines by emphasizing that 'only the method works miracles,' suggesting a unique and highly effective approach to fitness. # Value propositions - 60% discount makes the program more accessible - Unique and highly effective approach to fitness # Benefits - Effective workout routines - Personalized training plans # Features - Guided exercises - App-based training system # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present in the offer of a 60% discount and the claim that 'only the method works miracles,' which are both designed to promote the Freeletics program. # Storyline - The ad opens with a visual of a woman doing a hamstring stretch, immediately placing the viewer in the context of a workout. This is intended to capture the attention of those interested in fitness and exercise, from the brand's perspective. - The text overlay highlights a '60% DI SCONTO' (60% discount), which is designed to incentivize potential customers to try the Freeletics program. This is a direct offer from the brand, aimed at driving conversions. - The phrase 'SOLO IL METODO FA MIRACOLI' (only the method works miracles) emphasizes the unique effectiveness of the Freeletics program, suggesting that it provides exceptional results compared to other fitness methods. This is a claim made by the brand to differentiate itself and build trust. - The Freeletics logo is prominently displayed, reinforcing brand recognition and associating the workout with the Freeletics program. This is from the brand's perspective, solidifying its identity and message. - The bottom of the screen shows a timer and the name of the exercise ('Hamstring Stretch Left'), providing a glimpse into the app's interface and guided workout experience. This is intended to show the user experience from the customer's perspective.

# Ad summary This ad promotes the Freeletics fitness app, positioning it as a solution for those who struggle with consistency. It features a woman running and speaking directly to the camera, interspersed with app demos and before/after shots. The ad highlights the app's ability to adapt to the user's needs and offers a 60% discount. # Brand positioning Freeletics is presented as a fitness app that prioritizes adaptability and personalization, contrasting with rigid, one-size-fits-all workout plans. The brand aims to occupy a space in the consumer's mind as a flexible and guilt-free fitness solution. The brand aligns with a lifestyle that values progress over perfection, pushing against the norm of strict fitness regimes. The brand positioning is both functional (personalized workouts) and emotional (ditching the guilt spiral). # Product Freeletics is a fitness app designed to provide personalized workout plans. The app adapts to the user's needs by offering an "adapt session" feature that builds a fresh session. It is for anyone who wants to ditch the "guilt spiral" associated with inconsistent workout routines. The app is positioned as Europe's number one fitness app, offering personalized training sessions. A key USP is its ability to adapt to the user, providing a fresh workout session. The ad addresses the purchase barrier of feeling guilty about not sticking to a workout plan by offering a flexible solution. The ad tells the viewer that this product is worth trying because it adapts to their needs and helps them avoid the guilt associated with inconsistent workouts. # Visual style The ad has a UGC feel, with shaky handheld camera work and natural lighting. The editing style includes quick cuts between the woman speaking, app demos, and before/after shots. The production quality is a hybrid of UGC and polished commercial elements. The pacing is relatively fast, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:02: You're not lazy, you just need an app that adapts to you. Text overlay: 00:00–00:01: DU BIST NICHT / 00:00–00:01: FAUL / 00:01–00:02: die sich an dich anpasst. Visual: 00:00–00:01: A woman with long dark hair, wearing a gray Freeletics t-shirt, runs towards the camera on a city street lined with modern buildings. She is smiling and pointing at the viewer. The camera is handheld and shaky, creating a sense of immediacy. / 00:01–00:02: Close-up of the woman running, with buildings blurred in the background. The camera remains shaky and handheld. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of feeling lazy or guilty about not sticking to a workout plan. "You're not lazy, you just need an app that adapts to you." # Value propositions - The app adapts to you, providing a fresh workout session. - 60% off Freeletics this New Year's. # Benefits - Ditch the guilt spiral - Start your transformation today # Features - Adapt session feature - Personalized training sessions # Call to action Start your transformation today. # Point of view - Customer 50% – The ad features a woman speaking directly to the camera, sharing her experience and encouraging viewers. - Brand 50% – The ad includes app demos, before/after shots, and promotional messaging directly from the brand. # Storyline - 00:00–00:01 The ad begins with a woman running towards the camera, addressing the viewer directly. - 00:01–00:02 She states that the viewer isn't lazy, they just need an app that adapts to them, setting up the problem that Freeletics solves. The perspective is from the woman, who is presented as a relatable user. - 00:02–00:05 The ad transitions to a screen recording of the Freeletics app, demonstrating the "adapt session" feature. This is from the brand's perspective, showcasing the app's functionality. - 00:05–00:06 The ad shows a before/after shot of a man, highlighting the potential transformation achievable with Freeletics. This is from the brand's perspective, showcasing the potential results. - 00:06–00:10 The woman reappears, encouraging viewers to "ditch the guilt spiral" and get 60% off Freeletics this New Year's. This is from the woman's perspective, acting as an endorsement. - 00:10–00:11 The ad shows a man doing pull-ups, reinforcing the idea of transformation. This is from the brand's perspective, showcasing the app's potential. - 00:11–00:17 The ad concludes with a screen displaying the 60% off offer and a call to download the app. This is from the brand's perspective, providing a clear call to action.

# Ad summary This ad for Freeletics features a man showing how he got in shape at 46 years old using the app. He shows the app interface and then shows himself doing a bodyweight workout in his living room. He then shows his transformation and the ad ends with a call to action to download the app. # Brand positioning Freeletics is presented as a fitness app that helps people get in shape with personalized training. The ad emphasizes convenience and accessibility, suggesting that users can achieve their fitness goals without needing equipment or a gym. The brand aligns with a lifestyle of health and self-improvement, promoting the idea that anyone can transform their body with the right tools and dedication. The brand positions itself as a functional solution for fitness, focusing on performance and results. # Product Freeletics is a fitness app that provides personalized training plans and workout routines. The app is designed for individuals who want to get in shape without needing equipment or a gym. It offers a variety of bodyweight workouts that can be done anywhere. The app is presented as a tool for transformation, helping users achieve their fitness goals through structured training and progress tracking. The ad highlights the app's accessibility and convenience, addressing the barrier of needing specialized equipment or a gym membership. # Visual style The ad has a UGC feel with quick cuts and simple transitions. The production quality is decent, with clear visuals and straightforward editing. The pacing is fast, with cuts timed to the music beats. The overall aesthetic is clean and functional, focusing on showcasing the product and its benefits. # Hooks Spoken: 00:00–00:01 Ich bin mit 46 in Form gekommen – dank dieser App. Text overlay: 00:00–00:01 Ich bin mit 46 in Form gekommen – dank dieser App. Visual: 00:00–00:01: A man's hands hold a smartphone displaying the Freeletics app interface. The phone is held at a slight angle, showing the app's workout plan and progress tracking features. The background is a simple wooden floor. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty of getting in shape without access to a gym or specialized equipment. This is signaled by the line "Kein Equipment?" (No Equipment?) # Value propositions - Get in shape at any age with personalized training. - Transform your body with convenient bodyweight workouts. - Achieve your fitness goals without needing equipment or a gym. # Benefits - Get in shape without equipment - Transform your body - Achieve fitness goals # Features - Personalized training plans - Bodyweight workouts - Progress tracking # Call to action Jetzt herunterladen Europas Fitnessapp Nr. 1 # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer who has used the Freeletics app to get in shape. # Storyline - 00:00–00:01 The ad opens with a man holding his phone, showing the Freeletics app interface. - 00:01–00:05 The man is shown doing a bodyweight workout in his living room. - 00:05–00:07 The ad transitions to a shot of the man's shirtless transformation. - 00:07–00:13 The ad ends with a screen promoting the Freeletics app and a call to action to download it.