What is the Hand-Drawn ad format?
Picture a video that looks like someone's drawing on a notepad or whiteboard as you watch — loose sketches, doodles, maybe arrows or circles appearing to emphasize a point. It feels approachable and low-tech, like you're getting an informal walkthrough instead of a polished pitch. Brands use this when they want to explain something step-by-step without the slickness getting in the way, especially for products that benefit from a "let me show you how this works" vibe.
Medium
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Top brands running the Hand-Drawn format
Ranked by unique ads tagged Hand-Drawn in Motion's dataset.
Frequently asked questions
What is the Hand-Drawn ad format?
Sketch aesthetic with notebook doodles or hand-drawn illustrations
Is Hand-Drawn a video or static format?
Hand-Drawn is a varies format.