How FENTY SKIN Advertises on Meta

# Ad summary This ad showcases the Fenty Skin Butta Drop product. It employs a minimal and clean aesthetic to highlight the product's features and benefits. # Brand positioning Fenty Skin, by Rihanna, is positioned as a skincare brand that combines effective, clean ingredients with a luxurious experience. The brand leans into a modern aesthetic with minimalist packaging and an emphasis on simplicity. The focus is on delivering high-quality skincare that feels indulgent yet remains accessible. The brand appeals to consumers looking for skincare that is both efficacious and aesthetically pleasing. # Product The featured product is the Fenty Skin Butta Drop Hydrating Body Milk. This body moisturizer aims to provide deep hydration for the skin. It is presented in a sleek, cylindrical white bottle with a contrasting lavender-colored pump. The product is marketed as a hydrating body milk, suggesting a lightweight yet moisturizing formula suitable for daily use. The ad emphasizes the product's ability to leave skin feeling soft and nourished. The bottle design and the 'Butta Drop' name evoke a sense of luxury and indulgence, implying a premium skincare experience. # Visual style The ad features a clean and minimalist studio shot with a focus on product presentation. The lighting is soft and even, highlighting the product's sleek design. The visual motif is centered around the product itself, with the dripping liquid adding a dynamic element. The image treatment includes background removal and color grading to create a cohesive and visually appealing aesthetic. The typography integration is simple and legible, complementing the overall minimalist style. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Hydrating body milk # Benefits - Hydrating # Features - Hydrating body milk # Call to action None used. # Social proof - None used. # Point of view - Brand: The sleek presentation and strategic placement of the product emphasize its quality and aesthetic appeal. # Storyline - The ad showcases the Fenty Skin Butta Drop bottle placed on a glass shelf, creating a sleek and modern look. This aims to highlight the product's design and create an impression of high-quality skincare. The brand is communicating its commitment to aesthetic appeal and premium presentation through this arrangement. - White, viscous liquid is shown dripping from the top shelf and pooling around the product, visually emphasizing the hydrating and rich nature of the body milk. The brand is visually communicating the product's moisturizing properties through this depiction.

# Ad summary This ad showcases Fenty Skin products, offering a discount and a free gift with the purchase of full-size starter products. # Brand positioning Fenty Skin is presented as a modern, accessible skincare brand. The brand emphasizes simplicity and effectiveness, offering essential skincare products. The brand aims to occupy a space in the consumer's mind as a go-to for straightforward skincare solutions. The brand aligns with a lifestyle that values self-care and simplicity. The brand's positioning is functional, focusing on providing effective skincare solutions. # Product The ad features a set of Fenty Skin products, including a cleanser, toner, and moisturizer, all packaged in minimalist, lavender-gray containers. The cleanser is in a tube, the toner in a cylindrical bottle with a white cap, and the moisturizer in a pump-style container. The products are designed for daily use and are part of the "Full-Size Start'rs" collection, suggesting they are introductory sizes. The ad highlights a special offer of 20% off and a free gift with purchase, addressing the purchase barrier of initial cost and incentivizing trial. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The production quality is high, with studio-style lighting and a soft color palette. The visual motif is a product flatlay with a focus on texture and shape. The image treatment includes soft lighting and color grading to create a cohesive look. The typography is clean and legible, integrated seamlessly into the overall design. # Hooks Headline: 20% OFF FENTY SKIN FULL-SIZE START'RS + GET A FREE GIFT # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 20% OFF FENTY SKIN FULL-SIZE START'RS + GET A FREE GIFT - $25 VALUE # Benefits - GET A FREE GIFT # Features - FENTY SKIN FULL-SIZE START'RS # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the products and offer from the brand's perspective, highlighting the value and benefits of purchasing the Fenty Skin set. # Storyline - The ad opens by showcasing the Fenty Skin product set, including a cleanser, toner, and moisturizer, all neatly arranged alongside a fuzzy makeup bag. This is intended to highlight the completeness of the set and its aesthetic appeal from the brand's perspective. - The ad then highlights the offer of "20% OFF FENTY SKIN FULL-SIZE START'RS + GET A FREE GIFT". This is intended to incentivize purchase by highlighting the value and benefits of buying the set from the brand's perspective. - The ad also highlights the value of the makeup bag by stating "$25 VALUE" with an arrow pointing to the bag. This is intended to further incentivize purchase by highlighting the value and benefits of buying the set from the brand's perspective.

# Ad summary This Fenty Beauty image ad promotes a 20% discount on Fenty Skin full-size starter kits, plus a free gift. The ad features close-up shots of skincare product textures in various pastel colors. # Brand positioning Fenty Beauty, founded by Rihanna, is presented as a modern and inclusive beauty brand. The brand is positioned as offering high-quality skincare products, as suggested by the close-up shots of the product textures. The brand aims to occupy a space in the consumer's mind as a provider of effective and desirable skincare solutions. The brand aligns with values of quality and generosity, as indicated by the offer of a free gift with purchase. The brand does not explicitly push against or follow any category norms or competitor behaviors within the ad itself. The brand positioning is both functional (offering effective skincare) and emotional (providing a sense of luxury and desirability). # Product The ad promotes Fenty Skin full-size starter kits, which are sets of skincare products designed to provide a complete skincare routine. The ad does not explicitly state who the product is for, but the visual presentation suggests it is targeted towards individuals interested in high-quality skincare. The ad highlights a 20% discount on these kits and includes a free gift with purchase, incentivizing potential customers to buy. The ad addresses the purchase barrier of cost by offering a discount and additional value through the free gift. The ad focuses on conveying the value of trying or buying the Fenty Skin starter kits by highlighting the discount and the added bonus of a free gift. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on product textures. The visual motif is a close-up, abstract presentation of skincare product textures. The image treatment includes color grading to enhance the pastel tones and create a visually appealing composition. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content by presenting a high-design, professional look, which aims to capture attention in the feed. # Hooks Headline: 20% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 20% OFF FENTY SKIN FULL-SIZE START'RS + get a free gift # Benefits - get a free gift # Features - FENTY SKIN FULL-SIZE START'RS # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and the promotional offer. # Storyline - The ad opens with a visual of various pastel-colored skincare product textures, immediately drawing the viewer's attention with an appealing aesthetic. This is included to create an initial visual interest and showcase the quality of the products from the brand's perspective. - The ad then presents the offer of "20% OFF FENTY SKIN FULL-SIZE START'RS + get a free gift", which is intended to incentivize potential customers to make a purchase. This is from the brand's perspective, highlighting the value proposition of the product.

# Ad summary This ad promotes Fenty Beauty's Butta Drop Body Cream. It features a woman applying the cream to her body, highlighting its moisturizing effects and how it keeps the body 'winning'. The ad includes a call to action to shop now at FentyBeauty.com. # Brand positioning Fenty Beauty, founded by Rihanna, is presented as a modern, inclusive beauty brand that emphasizes confidence and self-expression. The brand aligns with a lifestyle of luxury and high performance, pushing against norms of exclusivity in the beauty industry by catering to a diverse range of skin tones and body types. The brand positioning is both functional, offering high-quality products, and emotional, promoting empowerment and feeling good in one's skin. # Product The featured product is the Butta Drop Body Cream by Fenty Beauty. It is a moisturizing body cream designed to instantly double the skin's hydration. The product is for anyone who wants to keep their body moisturized and 'winning'. The ad highlights the cream's ability to provide intense hydration, leaving the skin looking radiant and healthy. The ad addresses the need for effective body moisturization, showcasing the product's ability to deliver visible results. # Visual style The ad has a polished, high-end commercial aesthetic with smooth transitions and close-up shots that emphasize the product's moisturizing effects. The production quality is high, with professional lighting and clear focus on the skin's texture. The pacing is moderate, with cuts timed to the music. The audio-visual sync is well-coordinated, enhancing the overall viewing experience. # Hooks Text overlay: BUTTA DROP BODY CREAM Visual: 00:00–00:01: Close-up shot of a round, white jar labeled 'FENTY SKIN' held in a person's hands. The background is blurred and peach-colored. The text 'FENTY BEAUTY' is displayed above the jar, and an 'Allure Best of Beauty 2025 Award Winner' badge is visible in the upper right corner. / 00:01–00:04: Medium shot of a woman with dark skin wearing a peach-colored bikini bottom. She is applying body cream to her thigh. The background is plain white. The text 'BUTTA DROP BODY CREAM' is displayed on the left side of the screen, and the 'Allure Best of Beauty 2025 Award Winner' badge remains visible. # Funnel stage Consideration # Pain points The ad implies the pain point of dry, under-moisturized skin. The phrase 'INSTANTLY DOUBLE SKIN'S HYDRATION' suggests that the product addresses the frustration of skin lacking sufficient moisture. # Value propositions - Instant hydration for winning skin # Benefits - So your body stays winning # Features - Body cream - Instantly doubles skin's hydration # Call to action SHOP NOW AT FENTYBEAUTY.COM # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its benefits. # Storyline - 00:00–00:01 The ad opens with a close-up of the Fenty Beauty product, establishing the brand and product being advertised. - 00:01–00:04 The scene transitions to a woman applying the Butta Drop Body Cream to her leg, demonstrating the product in use and its moisturizing effect. - 00:04–00:06 The ad zooms in on the skin as the cream is applied, emphasizing the product's ability to instantly double the skin's hydration. - 00:06–00:10 The woman continues to apply the cream to her body, reinforcing the message that the product keeps the body 'winning'. - 00:10–00:12 The ad concludes with a shot of the woman's moisturized skin, followed by the Fenty Beauty logo and a call to action to shop now at FentyBeauty.com.

# Ad summary This ad showcases Fenty Skin's Butta Drop Body Cream, highlighting its recognition as the 'Best Rich Body Moisturizer' by Allure. The ad features the product prominently, along with a swatch of the cream, set against a solid background. # Brand positioning Fenty Skin is presented as a brand that has already achieved recognition and acclaim within the beauty industry, as evidenced by the Allure award. The brand is positioned as a provider of high-quality skincare, specifically body moisturizers, that are effective and luxurious. The brand aims to occupy a space in the consumer's mind as a trusted and award-winning skincare provider. The brand aligns with values of quality and effectiveness, and pushes against the norm of unproven or untested products. The brand positioning is both functional (providing effective moisturization) and emotional (offering a sense of luxury and trust). # Product The product featured is Fenty Skin's Butta Drop Body Cream, a rich body moisturizer. The product is packaged in a round, lavender-colored jar with a screw-top lid. The cream itself is white and appears thick and luxurious. The ad highlights that the product has been named 'Best Rich Body Moisturizer,' suggesting it is designed for those seeking intense hydration. The ad addresses the purchase barrier of uncertainty by showcasing the Allure award, indicating the product's quality and effectiveness. The product is shown both sealed and open, revealing the creamy texture, and a swatch of the cream is displayed to further emphasize its richness. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the product. The lighting is soft and diffused, creating a smooth and appealing look. The color palette is monochromatic, using various shades of lavender to create a cohesive and calming aesthetic. The production quality is high, with a studio-shot feel. # Hooks Headline: JUST NAMED 'BEST RICH BODY MOISTURIZER' # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Award-winning body cream # Benefits - Best Rich Body Moisturizer # Features - Butta Drop Body Cream # Call to action None used. # Social proof - BEST OF BEAUTY allure 2023 AWARD WINNER # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and its accolades to persuade viewers to purchase it. # Storyline - The ad opens by announcing that the product has been 'JUST NAMED 'BEST RICH BODY MOISTURIZER',' immediately establishing its credibility and quality. This is told from the brand's perspective, aiming to capture the audience's attention with a prestigious award. - The ad then showcases the Butta Drop Body Cream itself, both in its closed packaging and with the lid off to reveal the product inside. This is from the brand's perspective, highlighting the product's appearance and texture to entice potential customers. - Finally, the ad displays a swatch of the cream, further emphasizing its rich texture and inviting the audience to imagine the experience of using it. This is also from the brand's perspective, aiming to create desire and interest in the product.

# Ad summary This ad promotes Fenty Skin's Dew N Plump Hydrating Nectar Glow Serum. The ad highlights the product's ability to provide an instant glowy finish, plump skin with hydration, and boost the skin's moisture barrier. # Brand positioning Fenty Skin is presented as a modern, high-performance skincare brand focused on delivering visible results. The brand emphasizes hydration and a natural, healthy glow. Fenty Skin aims to occupy a space in the consumer's mind as a provider of effective skincare solutions that enhance the skin's natural radiance. The brand aligns with values of inclusivity and innovation, pushing against the norm of overly complicated skincare routines by offering straightforward, effective products. The brand positioning is both functional (hydration, plumping) and emotional (achieving a glowy complexion). # Product The featured product is Fenty Skin's Dew N Plump Hydrating Nectar Glow Serum. It is designed to provide an instant glowy finish, plump the skin with hydration, and boost the skin's moisture barrier. The serum comes in a cylindrical pump bottle with a light peach-colored base and a light purple pump and cap. The product is for anyone looking to achieve hydrated, plump, and glowing skin. The USPs are its hydrating and glow-enhancing properties, as well as its ability to boost the skin's moisture barrier. The ad focuses on why this product is worth trying by highlighting its immediate and long-term benefits for skin health and appearance. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is clean and modern, with a focus on product presentation. The image treatment includes soft lighting and color grading to enhance the product's appeal. The typography is large and bold, making it easy to read and visually appealing. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: DEW N PLUMP # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of dull, dehydrated skin that lacks a healthy glow. The ad promises to deliver an "instant glowy finish" and "plump skin with hydration." # Value propositions - Instant glowy finish: Connects the product's hydrating properties to the immediate benefit of achieving a radiant complexion. - Plump skin with hydration: Highlights the value of hydration in achieving plump, healthy-looking skin. - Boost skin's moisture barrier: Communicates the long-term value of the product in maintaining skin health and resilience. # Benefits - GET AN INSTANT GLOWY FINISH - PLUMP SKIN WITH HYDRATION - BOOST SKIN'S MOISTURE BARRIER # Features - Hydrating Nectar Glow Serum # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the product and its benefits. # Storyline - The ad begins by introducing the new Fenty Skin Dew N Plump Hydrating Nectar Glow Serum, immediately establishing the product and its purpose. The brand is conveying the message that they have a new product designed to hydrate and give the skin a glow, which is intended to capture the viewer's attention and introduce the product's key benefits. - The ad then highlights three key benefits of the serum: achieving an instant glowy finish, plumping the skin with hydration, and boosting the skin's moisture barrier. The brand is telling the audience about the specific results they can expect from using the product, aiming to persuade them of its effectiveness and value.

# Ad summary This ad promotes Fenty Skin's Butta Drop Hydrating Body Milk. The ad features Rihanna applying the product to her skin, highlighting its moisturizing effects and luxurious feel. # Brand positioning Fenty Skin, founded by Rihanna, is presented as a luxury skincare brand that emphasizes inclusivity and caters to a diverse audience. The brand aligns with a lifestyle of self-care and indulgence, positioning itself as a premium option in the skincare market. Fenty Skin pushes against the norm of overly complicated skincare routines, promoting simplicity and effectiveness. The brand positioning is both functional, focusing on hydration and skin health, and emotional, emphasizing the feeling of luxury and confidence. # Product The featured product is Fenty Skin's Butta Drop Hydrating Body Milk. It is a body moisturizer designed to hydrate and nourish the skin. The product is packaged in a sleek, minimalist bottle with a pump dispenser. The ad emphasizes the product's hydrating properties and its ability to leave the skin feeling soft and smooth. The product is for anyone looking to improve their skin's hydration and achieve a luxurious skincare experience. The ad addresses the purchase barrier of dry skin by showcasing the product's moisturizing effects. # Visual style The ad has a polished and high-end aesthetic, with smooth transitions and static shots. The production quality is professional, creating a luxurious and sophisticated feel. The visual motifs include close-ups of the product and Rihanna's skin, emphasizing the moisturizing effects. The pacing is slow and deliberate, with approximately 10 cuts per minute, maintaining a consistent rhythm throughout the ad. The audio-visual sync is precise, with sound effects timed to product actions and music enhancing the overall experience. # Hooks Spoken: [Music] Text overlay: FENTY / FENTY SKIN / BUTTA / DROP / HYDRATING / BODY MILK Visual: 00:00–00:01: Close-up shot of Rihanna's hands as she pumps the Fenty Skin Butta Drop Hydrating Body Milk into her palm. The background is a blurred blue, possibly a pool. Rihanna is wearing rings and a gray top. The camera is stationary, focusing on the product and her hands. The lighting is soft and warm, highlighting the texture of the product. / 00:01–00:02: Closer shot of Rihanna's hands as she pumps the product. The focus is on the product's texture and the action of dispensing it. The background remains blurred. The camera is stationary, maintaining a close-up view. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of dry, under-moisturized skin, which the Butta Drop Hydrating Body Milk aims to solve. # Value propositions - Hydrating Body Milk: This highlights the product's primary function of providing hydration to the skin. # Benefits - Hydrating # Features - Hydrating Body Milk # Call to action SHOP NOW AT FENTYSKIN.COM # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its benefits through visuals and text overlays. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with Rihanna pumping the Butta Drop Hydrating Body Milk into her hand. This moment is intended to introduce the product and its texture. The perspective is from the brand, showcasing the product in use. - 00:02–00:07 00:02–00:07: Rihanna applies the body milk to her arm, shoulder, and neck, massaging it into her skin. This demonstrates the product's application and moisturizing effects. The perspective is from the brand, highlighting the luxurious feel and benefits of the product. - 00:07–00:08 00:07–00:08: A static shot of the Fenty Skin Butta Drop bottle is shown against a blue background. This reinforces the product's branding and packaging. The perspective is from the brand, emphasizing the product's visual appeal. - 00:08–00:10 00:08–00:10: The ad concludes with a call to action to shop now at FentySkin.com. This is a direct prompt from the brand to encourage immediate purchase.

# Ad summary This ad promotes Fenty Skin's Do-Over Hydrating Nectar Glow Serum. The ad features a creator who shares her experience using the serum to achieve glowing skin for her wedding. She highlights the serum's ability to hydrate, strengthen the skin's barrier, and provide a glow, all in one product. # Brand positioning Fenty Skin is presented as a brand that offers multitasking skincare solutions for individuals seeking efficient and effective routines. The brand aligns with a lifestyle that values simplicity and convenience, particularly for those with busy schedules or specific events like weddings. Fenty Skin pushes against the norm of lengthy, multi-step skincare routines by offering products that combine multiple benefits into one. The brand positioning is both functional, providing hydration and barrier support, and emotional, offering a radiant glow and confidence. # Product The Fenty Skin Do-Over Hydrating Nectar Glow Serum is a skincare product designed to hydrate, strengthen the skin's barrier, and provide a radiant glow. It is formulated with PGA, HA, Panthenol, Niacinamide, and a juice blend. The serum is intended for individuals who want to simplify their skincare routine and achieve glowing, plump skin. It addresses the purchase barrier of time-consuming skincare routines by offering a multitasking product that combines three serums in one. The ad emphasizes that the serum is essential for maintaining skin's radiance, especially during busy periods like wedding preparations. # Visual style The ad has a polished UGC feel, with a clean and well-lit environment. The editing style is smooth, with static shots and minimal transitions. The production quality is high, giving it a professional yet authentic appearance. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with text overlays and product actions timed to the voiceover lines. # Hooks Spoken: Female 1: I'm telling you guys, you are going to be hooked to this once you start using it. Text overlay: My 3 serums in 1 secret ✨ to my wedding skin glow Visual: 00:00–00:04: A close-up shot of a South Asian woman with medium skin tone, long black hair, and a denim shirt. She is holding a Fenty Skin serum bottle in her left hand and speaking directly to the camera. The background is a blurred white wall with a green plant on the left side. The camera is stationary, and the lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the lack of time for a full skincare routine, especially during busy periods like wedding preparations. "With the wedding chaos, you guys, skincare is something that I was completely neglecting." # Value propositions - 3 serums in 1 secret ✨ to my wedding skin glow - Hydration & plumpness - Strengthens skin's barrier - Brightens + evens skin tone - Antioxidant rich nourishment # Benefits - Makeup begins with skin prep - Makeup won't sit right if the skin isn't right - Keep my skin looking nice and glowy and plump - Hydration, barrier care, and just glow all in one - Cut down your skincare routine - Speed up the process - Skin to be beaming through your glam # Features - 3 serums in 1 - PGA + HA = hydration & plumpness - Panthenol = strengthens skin's barrier - Niacinamide = brightens + evens skin tone - Juice blend = antioxidant rich nourishment # Call to action You need to try this out. # Social proof - "I'm telling you guys, you are going to be hooked to this once you start using it." – Female 1 (Creator) - "I was using all week long to keep my skin looking nice and glowy and plump." – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:04 00:00–00:04: The creator introduces the product and claims that viewers will be hooked once they start using it. This is conveyed with an enthusiastic tone and direct address, aiming to pique the audience's interest and establish the product's appeal. - 00:04–00:18 00:04–00:18: The creator shares that she recently got married and expresses her excitement about being a wife. This personal anecdote aims to build rapport with the audience and create a relatable context for the product recommendation. The tone is joyful and celebratory, adding a personal touch to the ad. - 00:18–00:29 00:18–00:29: The creator states that she received questions about how she managed to do her own makeup and have it last all day for her wedding. She mentions that she did her makeup at 12 AM and it lasted until 7 PM. This sets up the problem that the product will solve, which is long-lasting makeup for a special occasion. The tone is informative and problem-solving, positioning the creator as an authority on the topic. - 00:29–00:37 00:29–00:37: The creator emphasizes the importance of skin prep for makeup, stating that makeup won't sit right if the skin isn't right. This reinforces the need for a good skincare routine and sets the stage for introducing the featured product. The tone is educational and authoritative, highlighting the significance of skincare. - 00:37–00:47 00:37–00:47: The creator introduces the Fenty Skin Do-Over Hydrating Nectar Glow Serum, which she used all week to keep her skin looking nice, glowy, and plump. This is presented as the solution to the problem of achieving long-lasting makeup and radiant skin. The tone is enthusiastic and testimonial-based, showcasing the product's benefits. - 00:47–00:52 00:47–00:52: The creator shows the Fenty Skin Do-Over Hydrating Nectar Glow Serum product. This provides a visual reference for the audience and reinforces the product's identity. The tone is informative and product-focused. - 00:52–01:11 00:52–01:11: The creator dispenses the serum into her hand and applies it to her face, highlighting its hydrating and glow-enhancing properties. She emphasizes the glow achieved with the product. This demonstrates the product's application and showcases its immediate effects. The tone is demonstrative and visually appealing, allowing the audience to see the product in action. - 01:11–01:25 01:11–01:25: The creator highlights that the serum is multitasking and contains three serums in one, which cuts down the skincare routine. She emphasizes that brides don't have time for a full skincare routine. This reinforces the product's convenience and efficiency, appealing to busy individuals. The tone is practical and time-saving, addressing the audience's need for quick solutions. - 01:25–01:31 01:25–01:31: The creator encourages viewers to try the serum if they want their skin to be beaming through their glam. This serves as a call to action, prompting the audience to purchase the product. The tone is persuasive and aspirational, encouraging viewers to achieve radiant skin.

# Ad summary The ad features two young individuals, a male and a female, in bathrobes, demonstrating a Fenty Skin and Fenty Beauty routine in a bathroom setting. They address the camera directly, sharing their skin concerns (dull, dry skin) and then enthusiastically walk through the application of several Fenty products, including a cleanser, toner, moisturizer with SPF, cream blush, and lip products. They highlight the benefits of each product, emphasizing hydration, glow, and a fresh, clean feeling. The ad maintains a playful and energetic tone, showcasing the products' effectiveness through their visibly glowing skin and concluding with a strong call to action to purchase the featured items. # Brand positioning Fenty Skin and Fenty Beauty are presented as accessible, effective, and fun brands that deliver tangible results for common skin concerns like dullness and dryness, as well as enhancing natural beauty with makeup. The brand aims to occupy a space in the consumer's mind as a go-to for achieving a "glowy" and hydrated complexion, suitable for everyday use. It aligns with values of self-care, confidence, and a playful approach to beauty, promoting a lifestyle where skincare and makeup routines are enjoyable and shared experiences. The ad doesn't explicitly push against competitor behaviors but rather focuses on the positive, transformative experience of using Fenty products, implying that they are a superior solution for achieving desired skin and makeup results. The brand positioning is a blend of functional (hydration, SPF, pore refinement) and emotional (glow, confidence, fun, feeling good). The ad showcases both skincare (Fenty Skin) and makeup (Fenty Beauty) products, seamlessly integrating them into a cohesive routine that enhances the overall look. # Product The ad features several Fenty products. The first is the Total Cleans'r Remove-It-All Cleanser, a product designed to give a "fresh clean feeling" and "refine the look of pores." It "instantly washes away dirt, oil, and impurities without leaving the skin feeling tight." The second product is the Fat Water Pore-Refining Toner Serum, described as "thick and full of hydration" and "bursting with feel-good and look-good ingredients." It "literally slays" and helps keep the skin's "moisture barrier on lock." The third product is the Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 15 Sunscreen, which is a "refillable SPF 15 moisturizer." This "lightweight sunscreen works over time to even skin tone, refine pores, and instantly gives your skin that extra bounce." It also has a "unique gel texture" that gives "perfectly this skincare and makeup" and "has no pilling." The ad also showcases the Fenty Beauty Cheeks Out Freestyle Cream Blush in the shade "Peach Fuzz," described as a "favorite." Lastly, various Fenty Beauty lip products are shown, including the Plush Puddin' Intensive Recovery Lip Mask (used on lips for hydration) and Gloss Bomb Universal Lip Luminizer (used for a "glossy" finish), and a lip liner. The overall message is that these products work together to provide hydration, glow, and a fresh, healthy appearance, addressing concerns like dullness and dryness. # Visual style The ad features a scrappy, authentic, and high-energy visual style, typical of UGC content on platforms like TikTok and Reels. The editing style is characterized by quick cuts and jump cuts, especially during product application and transitions between speakers, contributing to a fast-paced and dynamic rhythm. The production quality leans towards a polished UGC feel, utilizing natural-looking lighting (likely from the bathroom) and a direct-to-camera, selfie-style framing that enhances relatability. Visual motifs include consistent close-ups of the creators' faces and hands interacting with the products, emphasizing the personal experience. The pacing is consistently fast, with frequent cuts (estimated 15-20 cuts per minute), maintaining viewer engagement. Audio-visual sync is strong, with cuts and product actions often timed to the energetic background music and the rapid-fire dialogue. # Hooks Spoken: Our skin is too dull and too dry. / And we need some glow and hydration with Fenty Skin. Visual: Foreground: A young female (right) and a young male (left) are positioned close to the camera, looking directly at it. Both are wearing light grey hooded bathrobes with a black Fenty logo on the left chest and light purple Fenty Skin headbands. The female has dark hair pulled back, gold hoop earrings, and bright pink nail polish. The male has curly dark hair. They are animated, gesturing with their hands. A light purple Fenty Skin tube and bottle are visible on a counter in the bottom right. Background: A clean, modern bathroom with light-colored tiled walls and a large mirror. Setting: Bathroom, likely a home or hotel. Camera: Stationary, close-up, selfie-style framing, eye-level. Lighting is bright and even. # Funnel stage Middle of funnel (Consideration) # Pain points Our skin is too dull and too dry. – Female 1 (Creator) & Male 1 (Creator) Seriously, the sun has been drying our skin out. – Female 1 (Creator) # Value propositions - Need some glow and hydration with Fenty Skin (Fenty Skin provides glow and hydration). - It gives you that fresh clean feeling, and it refines the look of pores (Cleanser provides clean feel and pore refinement). - Instantly washes away dirt, oil, and impurities without leaving the skin feeling tight (Cleanser is effective and gentle). - We want to keep our skin's moisture barrier on lock (Fat Water protects skin barrier). - She is thick and full of hydration (Fat Water provides intense hydration). - This toner literally slays, and it's bursting with feel-good and look-good ingredients (Fat Water is highly effective and beneficial). - There's a new baddie on the block. She glows, she plumps, and she strengthens. It is a three-in-one (Hydra Vizor is a powerful multi-benefit product). - Refillable SPF 15 moisturizer (Hydra Vizor is sustainable and provides sun protection). - This product instantly boosts skin moisture barrier and plumps the skin with hydration instantly that lasts all day (Hydra Vizor provides long-lasting hydration and plumping). - It leaves the skin with this radiant glowy finish that you can actually see on our faces. Like we're glowing (Hydra Vizor delivers visible glow). - This lightweight sunscreen works over time to even skin tone, refine pores, and instantly gives your skin that extra bounce (Hydra Vizor improves skin texture and elasticity). - This gave my skin the boost it needed (Hydra Vizor provides essential skin revitalization). - Glowy skin and glossy lips, what more could you ask for? (Fenty products deliver a complete, desirable look). # Benefits - Need some glow and hydration. - Gives you that fresh clean feeling. - Refines the look of pores. - Instantly washes away dirt, oil, and impurities. - Without leaving the skin feeling tight. - Keep our skin's moisture barrier on lock. - Bursting with feel-good and look-good ingredients. - Instantly boosts skin moisture barrier. - Plumps the skin with hydration instantly that lasts all day. - Leaves the skin with this radiant glowy finish. - You can actually see on our faces. Like we're glowing. - Works over time to even skin tone. - Instantly gives your skin that extra bounce. - Gave my skin the boost it needed. - Perfect touch. - Glowy skin and glossy lips. # Features - Total Cleans'r Remove-It-All Cleanser: gives a "fresh clean feeling," "refines the look of pores," "instantly washes away dirt, oil, and impurities," "without leaving the skin feeling tight." - Fat Water Pore-Refining Toner Serum: "thick and full of hydration," "bursting with feel-good and look-good ingredients." - Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 15 Sunscreen: "refillable," "SPF 15 moisturizer," "lightweight sunscreen," "works over time to even skin tone," "refine pores," "unique gel texture," "has no pilling." - Fenty Beauty Cheeks Out Freestyle Cream Blush: "Peach Fuzz" shade. - Plush Puddin' Intensive Recovery Lip Mask: used on lips. - Gloss Bomb Universal Lip Luminizer: used on lips. - Iconic lip products. # Call to action Add this to your carts. # Social proof - We love the Total Cleans'r Remove-It-All Cleanser. – Female 1 (Creator) - This toner literally slays. – Male 1 (Creator) - It leaves the skin with this radiant glowy finish that you can actually see on our faces. Like we're glowing. – Male 1 (Creator) - I love this shade, it's in Peach Fuzz, and as you can see, she is a favorite in my collection. – Female 1 (Creator) - We just used the iconic lip products from Fenty to finish off this look, and it was honestly the perfect touch. – Male 1 (Creator) - Can I just say, major takeaway, you guys need to get your hands on this. This gave my skin the boost it needed. – Female 1 (Creator) - Literally, look at our skin, guys. Look at it. – Male 1 (Creator) # Point of view - Customer 100% – The entire video is presented by two young creators who act as enthusiastic users, sharing their personal experience and recommendations for the products in a casual, relatable, and direct-to-camera style. # Storyline - 00:00–00:04 The male and female creators, in matching bathrobes and Fenty headbands, directly address the camera, stating their skin concerns: "Our skin is too dull and too dry, and we need some glow and hydration with Fenty Skin." This sets up the problem and immediately introduces the brand as the solution, establishing a relatable, casual, and slightly exaggerated tone from a customer POV. - 00:04–00:07 The female creator applies the cleanser to the male creator's face, and then both apply it to their own faces, creating a playful and interactive moment. The male creator laughs as the female creator applies the product, conveying a fun and lighthearted tone. This visually demonstrates the first step of the routine and reinforces the shared, enjoyable experience of using the product. - 00:07–00:11 The female creator reiterates the problem: "Seriously, the sun has been drying our skin out, and we need some glow." This reinforces the initial pain point and the desired outcome, maintaining the customer POV and a slightly more serious, yet still casual, tone. - 00:11–00:22 The female creator introduces the cleanser, holding it up, and the male creator holds it up as well. They then dispense the product into their hands, emphasizing the "clean base" and the idea of "siblings who do skincare together, stay together." This transitions from problem to solution, showcasing the product and adding a relatable, warm, and slightly humorous touch, reinforcing the customer POV. - 00:22–00:29 Both creators apply the cleanser to their faces, rubbing it in. The male creator playfully rubs the cleanser on the female creator's face, and they both laugh. The female creator then describes the cleanser's benefits: "We love the Total Cleans'r Remove-It-All Cleanser. It gives you that fresh clean feeling, and it refines the look of pores." This is a direct product demonstration with enthusiastic testimonials, maintaining a customer POV with a joyful and energetic tone. - 00:29–00:33 Both creators wipe off the cleanser with a cloth, revealing clean, glowing skin. The female creator continues to list benefits: "Instantly washes away dirt, oil, and impurities without leaving the skin feeling tight." This visually confirms the product's effectiveness and reinforces the benefits, maintaining the customer POV. - 00:33–00:40 The female creator introduces the next product, the Fat Water, emphasizing the need to keep the "skin's moisture barrier on lock." The male creator then holds up the product and describes it as "thick and full of hydration." This transitions to the next step in the routine, highlighting a key benefit (moisture barrier) and maintaining the customer POV. - 00:40–00:45 The male creator dispenses the Fat Water, and both apply it to their faces. The female creator applies it to the male creator's face, and they both smile and laugh. The male creator describes the product: "This toner literally slays, and it's bursting with feel-good and look-good ingredients." This continues the product demonstration with enthusiastic, positive feedback, reinforcing the customer POV and playful tone. - 00:45–00:52 The female creator introduces a new product, the Hydra Vizor, stating, "Except three, and there's a new baddie on the block." The male creator adds, "She glows, she plumps, and she strengthens. It is a three-in-one." This builds anticipation for a new product, using playful, modern slang ("baddie") and highlighting its multi-benefit nature, maintaining a customer POV. - 00:52–00:55 The female creator holds up the Hydra Vizor, and the male creator exclaims, "The June drop!" The female creator then says, "Three, two, one, queen!" This is a dramatic reveal of the new product, building excitement and using playful, celebratory language, maintaining a customer POV. - 00:55–01:03 The female creator demonstrates the product's texture on her hand, and both creators describe its features: "That's unique gel texture, it gives perfectly this skincare and makeup. And it's got no pilling. Thank you. Thank you." This provides a detailed product feature explanation, emphasizing its unique texture and compatibility with makeup, maintaining a customer POV. - 01:03–01:14 The female creator dispenses the Hydra Vizor, and both apply it to their faces. The male creator applies it to the female creator's face, and they both smile and laugh. The male creator describes the benefits: "This product instantly boosts skin moisture barrier and plumps the skin with hydration instantly that lasts all day. It leaves the skin with this radiant glowy finish that you can actually see on our faces. Like we're glowing." This is a strong demonstration of benefits, with visible results and enthusiastic testimonials, reinforcing the customer POV and joyful tone. - 01:14–01:22 The male creator holds up the Hydra Vizor, and the female creator says, "Tell them about it." The male creator then describes it as a "refillable SPF 15 moisturizer." This highlights a key feature (refillable, SPF) and reinforces the product's value, maintaining a customer POV. - 01:22–01:29 The female creator applies the Hydra Vizor to her face, and the male creator applies it to his. The female creator describes its benefits: "This lightweight sunscreen works over time to even skin tone, refine pores, and instantly gives your skin that extra bounce." This continues the product demonstration and benefit explanation, maintaining a customer POV. - 01:29–01:35 The female creator applies the Plush Puddin' to her lips. She then states, "Now that the skincare is done, I'm just going to top up my face with some of my Fenty faves." This transitions from skincare to makeup, indicating a complete routine and setting up the next segment, maintaining a customer POV. - 01:35–01:41 The female creator holds up the Fenty Beauty blush and applies it to her cheeks, while the male creator poses playfully. She describes the shade: "I love this shade, it's in Peach Fuzz, and as you can see, she is a favorite in my collection." This showcases a makeup product, highlighting its appeal and personal preference, maintaining a customer POV. - 01:41–01:46 The female creator states, "To finish off the look, the skin is glowing, doesn't need anything else. So we're just going to give the lips a bit of a zhuzh." This reinforces the glowing skin benefit from the skincare and transitions to the final makeup step, maintaining a customer POV. - 01:46–01:55 The female creator holds up several lip products, and the male creator points to them, saying, "This one, this one, and this one." The female creator adds, "I have got the most like amazing lip combos here." This introduces the final set of products, building excitement for the lip look, maintaining a customer POV. - 01:55–02:03 Both creators apply lip liner and then lip gloss. The male creator says, "We just used the iconic lip products from Fenty to finish off this look, and it was honestly the perfect touch. Glowy skin and glossy lips, what more could you ask for?" This demonstrates the final makeup application and provides a strong, positive summary of the overall look, reinforcing the customer POV and enthusiastic tone. - 02:03–02:12 The female creator holds up the Hydra Vizor again, stating, "Can I just say, major takeaway, you guys need to get your hands on this. This gave my skin the boost it needed." The male creator adds, "Literally, look at our skin, guys. Look at it." This provides a strong, direct testimonial and call to action for the key product, emphasizing visible results, maintaining a customer POV. - 02:12–02:19 Both creators thank the audience and encourage them to purchase the product: "Thank you for watching us get ready and get slay with Fenty Skin, and add this to your carts. Bye! Bye!" This is a clear closing and direct call to action, maintaining a friendly, enthusiastic customer POV.

# Ad summary This ad showcases the Fenty Beauty Cherry Treat Conditioning + Strengthening Lip Oil. The ad features close-up shots of the product and its application, emphasizing the glossy finish and hydrating qualities. # Brand positioning Fenty Beauty is presented as a modern, inclusive beauty brand that focuses on delivering high-quality, innovative products. The brand aligns with a lifestyle of self-expression and confidence, pushing against traditional beauty norms by offering products that cater to a diverse range of skin tones and preferences. The brand positioning is both functional, with an emphasis on product performance, and emotional, promoting a sense of empowerment and fun through beauty. # Product The Fenty Beauty Cherry Treat Conditioning + Strengthening Lip Oil is a lip care product designed to hydrate and enhance the lips. It comes in a green container shaped like a soda can with a straw applicator. The lip oil is clear with gold glitter particles, providing a glossy finish. The product is for anyone looking to moisturize their lips while adding a subtle shine. The ad addresses the purchase barrier of dry, dull lips by showcasing the product's hydrating and enhancing effects. # Visual style The ad has a polished, high-end production quality with a focus on close-up shots and vibrant colors. The editing style includes quick cuts to maintain a fast pace, and the visuals are timed to the music beats. The overall aesthetic is modern and luxurious, aligning with the Fenty Beauty brand. # Hooks Text overlay: FENTY BEAUTY Visual: 00:00–00:02: A close-up shot of a person's lips with existing lip gloss. The person, who presents as female, is applying Fenty Beauty Cherry Treat Lip Oil from a green container. The background is a soft pink. The camera is handheld and shaky, focusing on the product application. # Funnel stage Consideration # Pain points The ad implicitly addresses the pain point of dry, dull lips by showcasing the hydrating and enhancing effects of the lip oil. # Value propositions - Hydrated lips: The lip oil provides hydration, addressing the need for moisturized lips. - Glossy finish: The product enhances lip appearance with a glossy finish, offering an aesthetic benefit. # Benefits - Hydration - Glossy finish - Enhanced lip appearance # Features - Lip oil - Green container shaped like a soda can - Straw applicator - Clear with gold glitter particles # Call to action None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a close-up of the person's lips, already glossy, as they apply the Fenty Beauty Cherry Treat Lip Oil. The intention is to immediately showcase the product's effect. The perspective is from the customer, showing the application process. The tone is casual and focused on the visual appeal of the product. - 00:02–00:04 00:02–00:04: The shot transitions to a close-up of the lip oil inside the container, highlighting its texture and glitter particles. This is intended to showcase the product's formulation and visual appeal. The perspective shifts to a macro view of the product itself, emphasizing its quality. The tone is luxurious and detailed. - 00:04–00:14 00:04–00:14: The ad returns to the close-up of the person's lips, now with a more pronounced glossy effect after the application. The person rubs their lips together, emphasizing the smooth texture. The intention is to reinforce the product's hydrating and enhancing benefits. The perspective is again from the customer, focusing on the end result. The tone is satisfying and emphasizes the product's effectiveness.

# Ad summary This ad features a woman holding a bottle of what appears to be a skin tint or foundation. The ad uses a four-quadrant layout with different pastel backgrounds in each quadrant. The woman is holding cherries up to her eye in each quadrant, and she is smiling. # Brand positioning This ad promotes a beauty brand that emphasizes a playful and youthful aesthetic. The brand is positioned as fun and approachable, using lighthearted imagery like cherries and pastel colors. The brand seems to ignore the category norm of overly serious or clinical skincare advertising, instead opting for a more joyful and relatable approach. The brand positioning is primarily emotional, focusing on creating a positive and engaging experience for the customer. # Product The ad features a bottle of what appears to be a skin tint or foundation. The product is in a clear bottle with a pump and a light blue cap. The liquid inside is a light beige color, suggesting a light coverage foundation or tinted moisturizer. The product is held by the model in each quadrant of the ad. The ad does not explicitly state any product details, features, or USPs, but the visual presentation suggests a focus on a natural, lightweight look. # Visual style The ad has a bright and colorful visual style with a four-quadrant layout. Each quadrant features a different pastel background (light blue, light purple, light yellow, and light pink). The production quality appears to be high, with professional lighting and retouching. The image treatment includes background removal and color grading to create a cohesive and visually appealing aesthetic. The typography is not a prominent element, and the overall style feels modern and playful. The ad contrasts with typical platform norms by using a highly stylized and polished aesthetic, which may help it stand out in the feed. # Hooks Headline: None used # Funnel stage Top of funnel # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire image is from the perspective of a customer who is viewing the product and the model using it. # Storyline - The ad presents a woman holding cherries up to her eye while holding a bottle of skin tint or foundation. This is intended to create a playful and engaging visual that captures the viewer's attention. The audience experiences this from the perspective of someone viewing the ad and seeing the product in use.

# Ad summary This ad features Rihanna applying Fenty Skin Butta Drop Whipped Oil Body Cream to her body after showering. # Brand positioning Fenty Skin is presented as a luxury skincare brand that is inclusive and accessible. The brand aligns with a lifestyle of self-care and indulgence, promoting the idea that everyone deserves to feel pampered and confident in their skin. The brand pushes against the norm of overly complicated skincare routines, offering simple yet effective products that deliver visible results. The brand positioning is both functional, providing effective skincare solutions, and emotional, promoting self-love and confidence. # Product The Fenty Skin Butta Drop Whipped Oil Body Cream is a body moisturizer. The product is packaged in a white bottle with a lavender pump. The cream is applied to the body after showering to hydrate and nourish the skin. The ad shows Rihanna applying the cream to her arms, shoulders, and chest, demonstrating how to use the product. The product is presented as a solution for dry skin, providing deep hydration and leaving the skin feeling soft and smooth. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style consists of quick cuts and static shots. The production quality is high-end, supporting the intended tone of luxury and indulgence. The pacing is moderate, with cuts timed to the music beats. # Hooks Spoken: [Music] Text overlay: FENTY SKIN Visual: 00:00–00:02: Close-up shot of Rihanna's hands pumping a white bottle of Fenty Skin Butta Drop Whipped Oil Body Cream. Rihanna is wearing a white towel, a diamond necklace, and multiple rings. Her nails are long and painted with a red and green design. The background is a blurred bathroom setting with a mirror and other skincare products. The camera is stationary and focused on the product. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that the central frustration or problem being solved is dry skin. The ad visually demonstrates Rihanna applying the product to her body, suggesting that it provides deep hydration and relief from dryness. # Value propositions - Hydrated, soft, and smooth skin # Benefits - Hydrates and nourishes the skin - Leaves skin feeling soft and smooth # Features - Whipped oil body cream - Pump packaging # Call to action SHOP NOW AT FENTYSKIN.COM # Point of view - Customer 100% – The entire video is shot from the perspective of a customer using the product. # Storyline - 00:00–00:02 Rihanna is shown pumping the Fenty Skin Butta Drop Whipped Oil Body Cream. This moment is intended to showcase the product and its packaging. The audience is experiencing this moment from the perspective of someone watching Rihanna use the product. The tone is casual and intimate. - 00:02–00:16 Rihanna applies the cream to her body, focusing on her arms, shoulders, and chest. This moment is intended to demonstrate how to use the product and highlight its moisturizing effects. The audience is experiencing this moment from the perspective of someone watching Rihanna use the product. The tone is relaxed and indulgent.

# Ad summary This ad showcases Fenty Skin's Cherry Dub line, featuring a cleanser, toner, and lip oil. The video highlights the products' ability to purify, reduce oil, brighten, unclog pores, hydrate, and soften skin. # Brand positioning Fenty Skin is presented as a modern, high-quality skincare brand that emphasizes effective and accessible beauty solutions. The brand aligns with a lifestyle of self-care and confidence, promoting a fun and approachable tone. Fenty Skin pushes against the norm of overly complicated skincare routines by offering streamlined, multi-benefit products. The brand positioning is both functional, focusing on the performance of the products, and emotional, aiming to empower users with healthy, radiant skin. The Cherry Dub line maintains the brand's identity by offering products that are both effective and enjoyable to use. # Product The ad features three products from Fenty Skin's Cherry Dub line. The Cherry Dub Cleanser is designed to purify skin and reduce surface oil. The Cherry Dub BHA Toner is formulated to brighten skin and help unclog pores. The Fenty Treatz Lip Oil is intended to hydrate and soften lips. All products are packaged in cherry-red tinted bottles with white caps and Fenty Skin branding. The ad emphasizes the products' ability to provide effective skincare solutions with a focus on hydration, purification, and brightening. # Visual style The ad has a polished and clean aesthetic with a focus on product visibility and clear messaging. The editing style features quick cuts to maintain a fast pace, and the transitions are smooth. The production quality is high, giving the ad a commercial feel. The visual motif includes close-up shots of the products and their textures, emphasizing their quality. The pacing is consistent, with cuts timed to the music beats, creating a synchronized audio-visual experience. # Hooks Text overlay: YOUR CHERRY- / PICKED / ESSENTIALS Visual: 00:00–00:01 A static shot displays three Fenty Skin Cherry Dub products: a cleanser, a toner, and a lip oil. They are arranged on a gold mirrored tray surrounded by artificial cherries. The background is a plain white surface. The products are in cherry-red tinted bottles with white caps. The lighting is bright and even, highlighting the products' textures and colors. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the central frustration is dealing with skin impurities, surface oil, clogged pores, and dry lips. The products are presented as solutions to these common skincare concerns. # Value propositions - The Cherry Dub Cleanser offers value by purifying skin and reducing surface oil. - The Cherry Dub BHA Toner provides value by brightening skin and helping unclog pores. - The Fenty Treatz Lip Oil delivers value by hydrating and softening lips. # Benefits - Purifies - Reduces surface oil - Brightens - Helps unclog pores - Hydrates - Softens # Features - Cherry Dub Cleanser - Cherry Dub BHA Toner - Fenty Treatz Lip Oil # Call to action SHOP NOW AT FENTYSKIN.COM # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing product features and benefits through visuals and text overlays. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a static shot of the Fenty Skin Cherry Dub product line arranged on a gold mirrored tray with cherries. The text overlay introduces the products as 'YOUR CHERRY-PICKED ESSENTIALS,' setting a playful and inviting tone. The brand is presenting its product line as essential for skincare, appealing to the audience's desire for effective and curated beauty solutions. - 00:01–00:05 00:01–00:05 The video transitions to a close-up shot of the Cherry Dub Cleanser being held and pumped into a hand. The text overlay states that the cleanser 'PURIFIES + REDUCES SURFACE OIL,' highlighting its key benefits. The brand is demonstrating the product's functionality and emphasizing its ability to address common skin concerns. - 00:05–00:08 00:05–00:08 The video shows the Cherry Dub BHA Toner being poured into a hand. The text overlay states that the toner 'BRIGHTENS + HELPS UNCLOG PORES,' showcasing its benefits. The brand is continuing to highlight the product's functionality and its ability to improve skin texture and appearance. - 00:08–00:12 00:08–00:12 The video features a close-up of a woman applying the Fenty Treatz Lip Oil. The text overlay states that the lip oil 'HYDRATES + SOFTENS,' emphasizing its moisturizing properties. The brand is demonstrating the product's use and highlighting its ability to improve lip health and appearance. - 00:12–00:15 00:12–00:15 The ad concludes with the Fenty Skin logo and a call to action to 'SHOP NOW AT FENTYSKIN.COM,' encouraging viewers to purchase the products. The brand is reinforcing its identity and providing a direct path to purchase.

# Ad summary This ad promotes Fenty Treatz Lip Oil, emphasizing its ability to strengthen and condition lips. The visual arrangement features the product prominently, with a focus on the different shades and textures of the lip oil. # Brand positioning Fenty Skin is presented as a brand focused on lip care, specifically through its Fenty Treatz Lip Oil. The brand emphasizes the functional benefits of strengthening and conditioning lips, positioning itself as a solution for lip care needs. The brand aligns with a modern, beauty-conscious lifestyle, focusing on effective and straightforward solutions. It appears to ignore category norms around overly complex or multi-step lip care routines, instead offering a simple, oil-based product. # Product The featured product is Fenty Treatz Lip Oil, designed to strengthen and condition lips. It comes in multiple shades, each packaged in a clear container with a white cap and the "FENTY SKIN" logo printed on the side. The lip oil is presented as a moisturizing treatment, with a visual emphasis on its texture and color. The ad highlights the product's ability to improve lip health, making it appealing to those seeking effective lip care. The product is shown in various states, including sealed and with the applicator exposed, to demonstrate its ease of use. # Visual style The ad features a highly polished, studio-shot aesthetic with a clean and modern design. The visual motifs include a focus on product texture and color, with a minimalist background to emphasize the product. The image treatment includes background removal and color grading to enhance the product's visual appeal. The typography is large and bold, ensuring scannability in-feed. The style contrasts with platform-native content, aiming for a high-design look to capture attention. # Hooks Headline: STRENGHTEN + CONDITION YOUR LIPS # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of dry, weak, or unhealthy lips, suggesting that the product can improve lip condition. # Value propositions - Strengthen and condition your lips with lip oil # Benefits - STRENGHTEN + CONDITION YOUR LIPS # Features - Lip oil # Call to action None used. # Point of view - Brand: The brand is presenting its product and highlighting its benefits. # Storyline - The ad opens with a headline that states the product's primary benefits: to "STRENGHTEN + CONDITION YOUR LIPS". This is intended to immediately communicate the product's purpose and value to the viewer, told from the brand's perspective. - The ad then showcases the Fenty Treatz Lip Oil product in various shades and states, emphasizing its visual appeal and texture. This is intended to draw the viewer's eye and highlight the product's aesthetic qualities, told from the brand's perspective. - The ad concludes with a focus on the product's branding, with the "FENTY SKIN" logo prominently displayed on the packaging. This is intended to reinforce brand recognition and associate the product with the Fenty brand, told from the brand's perspective.

# Ad summary This ad features Rihanna applying Fenty Skin moisturizer to her body after showering. The ad is shot in selfie style and features a simple call to action to shop now at FentySkin.com. # Brand positioning Fenty Skin is presented as a luxury skincare brand that is both effective and accessible. The brand aligns with a lifestyle of self-care and indulgence, as demonstrated by Rihanna applying the product after a shower. The brand positioning is emotional, focusing on the feeling of luxury and self-care that comes with using the product. The brand pushes against the norm of complicated skincare routines, instead promoting a simple and effective approach. # Product The product featured is a Fenty Skin moisturizer in a white bottle with a lavender pump. The bottle has the Fenty Skin logo on the front. The product is applied to the body after showering. The ad shows Rihanna applying the product to her chest, arms, and hands. The product is presented as a luxurious and effective way to moisturize the skin. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style is simple, with static shots and smooth transitions. The production quality is high-end, with natural lighting and a focus on textures and reflections. The pacing is slow and steady, creating a relaxed and luxurious atmosphere. # Hooks Spoken: [inaudible] Text overlay: FENTY SKIN Visual: 00:00–00:02: Close-up shot of a white Fenty Skin moisturizer bottle with a lavender pump. The bottle is in the foreground, with Rihanna's body visible in the background. She is wearing a white towel wrapped around her body and a diamond necklace. Her hands are visible as she unlocks the pump. The camera is stationary and the lighting is natural. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Benefits - Moisturized skin # Features - Moisturizer in a white bottle with a lavender pump # Call to action SHOP NOW AT FENTYSKIN.COM # Point of view - Customer 100% – The ad is shot in selfie style, giving the impression that Rihanna is sharing her personal skincare routine with her followers. # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a close-up of a Fenty Skin moisturizer bottle. Rihanna's hands are visible as she unlocks the pump. This moment is intended to draw the viewer in with a close-up of the product and the anticipation of its use. The perspective is from the viewer, as if they are watching Rihanna prepare to use the product. The tone is casual and intimate. - 00:02–00:16 00:02–00:16: Rihanna applies the moisturizer to her chest, arms, and hands. This moment is intended to demonstrate the product's use and effectiveness. The perspective is from the viewer, as if they are watching Rihanna's skincare routine. The tone is casual and luxurious. - 00:16–00:17 00:16–00:17: The ad ends with a black screen with white text that reads "SHOP NOW AT FENTYSKIN.COM". This moment is intended to prompt the viewer to purchase the product. The perspective is from the brand, as they are directly addressing the viewer. The tone is direct and action-oriented.

# Ad summary This ad promotes Fenty Beauty lip masks. A creator shows three different lip masks and describes the features of each. # Brand positioning Fenty Beauty is presented as a high-quality brand that offers a range of lip masks designed to keep lips hydrated and plump. The brand aligns with a lifestyle that values beauty and self-care, as evidenced by the creator's statement that she keeps the lip masks in her purse, bathroom, and nightstand. The brand positioning is both functional, focusing on hydration and plumping, and emotional, as the creator emphasizes the pleasant scent and slight tint of the products. # Product The ad features Fenty Beauty lip masks, which are designed to hydrate and plump the lips. The lip masks come in small, colorful containers. The creator mentions three specific lip masks: the Barbados Cherry one, which smells like classic cherry chapstick and has a slight pink tint; and the Kalahari Melon one, which has a bit of shimmer. The lip masks are presented as essential items to keep in multiple locations for constant lip care. # Visual style The ad has a polished, natural aesthetic with bright lighting and a clean background. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate number of cuts per minute. The audio and visual elements are synced, with product actions timed to the voiceover. # Hooks Spoken: Female 1: If you're on the hunt for a new lip mask, these Fenty Beauty ones are it. Text overlay: 00:00–00:25 Visual: 00:00–00:04: The shot is a close-up of a woman holding three colorful lip mask containers in front of her face. The background is a bedroom with a white bed and a white door. The woman has fair skin, dark brown hair, and brown eyes. She is wearing a black tank top and a gold necklace. The camera is stationary and selfie-style. # Funnel stage Consideration # Pain points The ad implies that the pain point is dry, dull lips. The creator states that the lip mask brings life to your lip look, suggesting that the product is solving the problem of lifeless lips. # Value propositions - The lip masks are presented as essential items to keep in multiple locations for constant lip care. - The Barbados Cherry lip mask has a pleasant, familiar scent. - The Barbados Cherry lip mask adds a subtle color to the lips. - The Kalahari Melon lip mask adds a pretty shimmer to the lips. # Benefits - Brings life to your lip look - Hydrated lips - Plump lips # Features - Barbados Cherry: smells just like your classic cherry chapstick, a little bit of a pink tint - Kalahari Melon: has a bit of a shimmer # Call to action None used. # Social proof - "If you're on the hunt for a new lip mask, these Fenty Beauty ones are it" – Female 1 (Creator) - "I have to keep one in my purse, bathroom, in my nightstand" – Female 1 (Creator) - "Probably my favorite one is Barbados Cherry one" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:04 00:00–00:04: The creator introduces the Fenty Beauty lip masks, holding three different colors in her hand. The message is that these lip masks are a must-have for anyone looking for a new lip mask. The perspective is from the creator, who is presenting herself as a knowledgeable user. The tone is enthusiastic and friendly. - 00:04–00:07 00:04–00:07: The creator shows the inside of the lip mask containers and then swatches each color on her arm. The message is that these lip masks are so good that she keeps one in her purse, bathroom, and nightstand. The perspective is from the creator, who is demonstrating the product's versatility. The tone is casual and informative. - 00:07–00:11 00:07–00:11: The creator holds up the green Kalahari Melon lip mask and mentions that it has a bit of shimmer. The message is that this lip mask adds a pretty shimmer to the lips. The perspective is from the creator, who is highlighting a specific feature of the product. The tone is positive and descriptive. - 00:11–00:18 00:11–00:18: The creator holds up the pink Barbados Cherry lip mask and says it smells like classic cherry chapstick. The message is that this lip mask has a pleasant, familiar scent. The perspective is from the creator, who is sharing her personal preference. The tone is enthusiastic and relatable. - 00:18–00:21 00:18–00:21: The creator applies the Barbados Cherry lip mask to her lips and points out that it has a little bit of a pink tint. The message is that this lip mask adds a subtle color to the lips. The perspective is from the creator, who is demonstrating the product's effect. The tone is informative and practical. - 00:21–00:25 00:21–00:25: The creator concludes by saying that the lip mask brings life to your lip look and leaves lips hydrated and plump. The message is that this lip mask enhances the appearance and health of the lips. The perspective is from the creator, who is summarizing the product's benefits. The tone is satisfied and confident.

# Ad summary This ad promotes Fenty Skin's Butta Drop Whipped Oil Body Cream in the new Guava Getaway scent. The ad features product shots of the body cream alongside guava and coconut pieces, emphasizing the tropical scent and ingredients. # Brand positioning Fenty Skin, by Rihanna, is presented as a luxury skincare brand that emphasizes high-quality ingredients and sensorial experiences. The brand aims to occupy a space in the consumer's mind that values both efficacy and indulgence, promoting a lifestyle of self-care and pampering. The brand positioning is emotional, focusing on the pleasure and sensory experience of using the product, rather than purely functional benefits. Fenty Skin ignores category norms that focus on clinical or medicinal skincare, instead highlighting the enjoyable aspects of skincare through scent and texture. # Product The featured product is Fenty Skin's Butta Drop Whipped Oil Body Cream in the new Guava Getaway scent. It is a body cream designed to provide intense moisture and a luxurious sensory experience. The product is packaged in a round, pink jar with the brand name "FENTY SKIN" printed on the side. The cream itself is white and has a whipped texture. The ad highlights the new Guava Getaway scent, suggesting a tropical and refreshing experience. The "LIMITED EDITION" badge implies scarcity and encourages immediate purchase. # Visual style The ad has a highly polished, studio-shot aesthetic with a focus on clean lines and vibrant colors. The visual motifs include a flatlay arrangement of the product and related ingredients (guava and coconut) on a bright pink background. The image treatment includes soft lighting and background removal to make the product stand out. The typography is large and bold, making it easily scannable. The overall style is modern and visually appealing, designed to capture attention in a social media feed. # Hooks Headline: BUTTA DROP # Funnel stage Consideration # Pain points None used. # Value propositions - New scent in Butta Drop Whipped Oil Body Cream # Benefits - Whipped Oil Body Cream # Features - Whipped Oil Body Cream - NEW SCENT - In Guava Getaway # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and its features in a visually appealing way. # Storyline - The ad opens by announcing the "NEW SCENT" of the Butta Drop Whipped Oil Body Cream, immediately capturing attention and signaling a fresh offering from the brand. This is told from the brand's perspective to highlight a new product feature and entice existing customers or attract new ones. - The ad then showcases the product itself, emphasizing its texture and packaging, while also highlighting the "LIMITED EDITION" status. This is from the brand's perspective, aiming to create desire and urgency around the product. - The inclusion of guava and coconut pieces around the product reinforces the "Guava Getaway" scent, providing a visual cue to the product's fragrance and ingredients. This is from the brand's perspective, enhancing the sensory appeal and creating a cohesive brand experience.

# Ad summary This ad features Fenty Skin's Dew N Plump Hydrating Nectar Glow Serum. The product is displayed against a glossy, textured background, emphasizing its hydrating and glow-enhancing properties. # Brand positioning Fenty Skin is presented as a modern, high-end skincare brand focused on delivering hydrating and glow-enhancing products. The brand aligns with a lifestyle of radiant, healthy skin, pushing against the norms of overly complicated skincare routines by offering effective, straightforward solutions. The brand positioning is both functional, emphasizing hydration and glow, and emotional, promoting confidence and radiance. # Product The featured product is Fenty Skin's Dew N Plump Hydrating Nectar Glow Serum. It is designed to hydrate the skin and provide a radiant glow. The serum comes in a peach-colored bottle with a lavender pump. The product aims to address the need for hydrated, glowing skin, making it a worthwhile addition to any skincare routine. # Visual style The ad has a highly polished, studio-shot aesthetic with a focus on clean lines and glossy textures. The visual motifs include a minimalist layout and strategic lighting to highlight the product's features. The image treatment involves color grading to create a cohesive color palette and background removal to isolate the product. The style is high-design, aiming to create a visually appealing and scannable ad that stands out in a feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of dull, dehydrated skin by offering a hydrating and glow-enhancing serum. # Value propositions - Hydrating Nectar Glow Serum: Connects the functional attribute of hydration with the desired benefit of a radiant glow. # Benefits - Hydrating - Glow # Features - Hydrating - Nectar Glow Serum # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product and its benefits in a visually appealing manner. # Storyline - The ad begins by showcasing the Fenty Skin Dew N Plump Hydrating Nectar Glow Serum, immediately drawing attention to the product. This is included to highlight the product as the central focus of the ad, from the brand's perspective.

# Ad summary This ad for Fenty Skin's Dew N Plump Glow Serum highlights the product's key ingredients and benefits, focusing on achieving glowing, plump, and strengthened skin. # Brand positioning Fenty Skin is presented as a modern, ingredient-focused skincare brand that emphasizes achieving healthy, glowing skin. The brand aligns with a lifestyle of simplicity and effectiveness, focusing on essential ingredients and visible results. It positions itself as a solution for those seeking to enhance their natural radiance with a straightforward, no-nonsense approach, avoiding overly complex routines or exaggerated claims. The brand's positioning is both functional (delivering specific skin benefits) and emotional (promoting confidence and a healthy glow). # Product The Dew N Plump Glow Serum by Fenty Skin is a skincare product designed to provide a glowing, plump, and strengthened complexion. It is formulated with ingredients such as Kalahari melon, Barbados cherry, and starfruit. The serum is packaged in a light peach-colored bottle with a lavender pump and cap. The product aims to address the need for skin that looks healthy and radiant, offering a solution that enhances natural beauty through key ingredients. # Visual style The ad features a clean, minimalist aesthetic with a focus on product and ingredient presentation. The production quality is highly polished, with studio-shot lighting and a neutral background. The visual motif is a flatlay arrangement, showcasing the product alongside its key ingredients. The image treatment includes background removal and subtle color grading to enhance the product's visual appeal. The typography is large and bold, ensuring scannability. The overall style is modern and high-design, contrasting with platform-native content to capture attention in-feed. # Hooks Headline: DEW IT ALL GLOW, PLUMP + STRENGTHEN # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the frustration of dull, weak, or lackluster skin. The promise of "GLOW, PLUMP + STRENGTHEN" suggests a solution for those seeking to improve their skin's overall health and appearance. # Value propositions - The product's value is communicated through its key ingredients (Kalahari melon, Barbados cherry, starfruit), which are associated with specific skin benefits, such as hydration, radiance, and nourishment. # Benefits - GLOW - PLUMP - STRENGTHEN # Features - Kalahari melon - Barbados cherry - Starfruit # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the product and its key ingredients, highlighting the benefits of using the Dew N Plump Glow Serum. # Storyline - The ad begins by highlighting the key benefits of the product: to glow, plump, and strengthen the skin. This is intended to immediately capture the viewer's attention and communicate the primary outcomes of using the serum. The brand is telling this part of the story to set the stage for what the product can achieve. - Next, the ad introduces the Dew N Plump Glow Serum, identifying the specific product being promoted. This is intended to clarify what product delivers the benefits mentioned earlier. The brand is telling this part of the story to specify the product being advertised. - The ad then showcases the key ingredients—Kalahari melon, Barbados cherry, and starfruit—to emphasize the natural components of the serum. This is intended to highlight the quality and source of the product's effectiveness. The brand is telling this part of the story to build trust and showcase the ingredients. - Finally, the ad concludes with the Fenty Skin brand name, reinforcing the brand identity and associating it with the product and its benefits. This is intended to strengthen brand recognition and association with the advertised benefits. The brand is telling this part of the story to reinforce brand identity.