How FaceGym Advertises on Meta

# Ad summary This ad promotes Face Gym, a facial fitness brand. The ad features a woman receiving a facial treatment at Face Gym, highlighting the brand's close and personal approach to skincare. The ad uses upbeat music and quick cuts to showcase the experience and results. # Brand positioning Face Gym is presented as a modern and approachable brand focused on facial fitness. The brand aims to occupy a space in the consumer's mind as a provider of innovative facial treatments. The brand aligns with a lifestyle that values skincare and self-care. Face Gym pushes against traditional skincare norms by focusing on facial muscle fitness. The brand positioning is both functional (providing treatments) and emotional (enhancing confidence). # Product The featured product is a facial treatment provided by Face Gym. The treatment involves hands-on manipulation of facial muscles by a trained professional. The product is for individuals seeking to improve their facial muscle tone and overall skin appearance. The ad highlights the close and personal experience of receiving the treatment. The USP is the unique approach to facial fitness through manual manipulation. The use occasion is a visit to a Face Gym location. The ad addresses the purchase barrier of unfamiliarity by showcasing the treatment process. # Visual style The ad has a modern and upbeat aesthetic. The editing style includes quick cuts and handheld camera work. The production quality is a hybrid of UGC and polished commercial. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:07 Female 1: Me and Face Gym got real close today. Text overlay: 00:00–00:07 me and facegym got real close today Visual: 00:00–00:07 A woman with blonde hair and a black headband is lying in a treatment chair. She is wearing a black shirt. A person wearing black gloves is massaging her face. The background is a gray wall with shelves of skincare products. The setting is a Face Gym location. The camera is handheld and slightly shaky, providing a close-up view of the treatment. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the pain point is a lack of facial muscle tone and overall skin appearance. # Value propositions - Close and personal experience - Unique approach to facial fitness # Benefits - Improved facial muscle tone - Enhanced skin appearance # Features - Facial treatment - Hands-on manipulation of facial muscles # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the customer's perspective, showing their experience at Face Gym. # Storyline - 00:00–00:07 00:00–00:07 The ad opens with a woman receiving a facial treatment at Face Gym. The message conveyed is that the brand offers a close and personal experience. The perspective is from the customer's point of view, showing the treatment process. The tone is upbeat and modern. - 00:07–00:12 00:07–00:12 The woman is shown after the treatment, looking refreshed. The message conveyed is the positive results of the treatment. The perspective is from the customer's point of view, showcasing the outcome. The tone is confident and satisfied.

# Ad summary This ad shows the Face Gym facial treatment service, and highlights how it can lift, sculpt, and tone the face. The service is shown on a client in a salon, and is highlighted as the alternative to plastic surgery. # Brand positioning Face Gym is positioned as a premium brand offering facial workouts that lift, sculpt, and tone the face through a variety of techniques including massage, facial tools, and skincare. The brand is clearly targeting consumers seeking non-invasive alternatives to plastic surgery. The focus on 'workout' suggests a commitment to consistent, active care, aligning the brand with a lifestyle centered around proactive and natural beauty enhancements. The brand aims to occupy the space in the consumer's mind as the premier destination for facial fitness, promoting a youthful and toned appearance through professional treatments and expertise. # Product The ad showcases the Face Gym facial treatment, a non-invasive service designed to lift, sculpt, and tone the face. The treatment is presented as an alternative to plastic surgery, emphasizing natural facial fitness. It is administered by a trained professional at a Face Gym location. The service involves a range of techniques, including manual massage, the use of specialized facial tools, and application of skincare products. The treatment is demonstrated on a client with the aim of showing the immediate effects of lifting and toning the facial muscles, suggesting a holistic approach to skincare that goes beyond surface-level improvements. # Visual style The ad has a polished aesthetic, likely filmed in a studio setting or professional salon. The editing style is quick, with cuts every few seconds to maintain a fast pace. The video quality is high-end, suggesting a brand that invests in its image and production value. There are no obvious visual motifs, though the close-up shots and focus on product interaction create a sense of intimacy and trust. # Hooks Visual: 00:00–00:02 Close-up of a fair-skinned person lying down with their eyes closed, wearing a black head wrap with the text 'FACE GYM' printed in white across the front. An aesthetician wearing black gloves uses a small silver and white tool to massage the person's right cheek. The background is blurry and shows skincare products, and dark gray walls. # Funnel stage Top of funnel (Awareness) # Pain points The ad targets the frustration of aging skin and the desire for a youthful appearance without undergoing invasive plastic surgery. # Value propositions - Achieve a lifted, sculpted, and toned face without invasive procedures. # Benefits - Lift, sculpt, and tone the face # Features - Facial treatment services # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This ad showcases Face Gym's services, brand name, and salon. # Storyline - 00:00–00:02 The aesthetician begins to perform a facial on the client using their hands and a small facial massage tool. - 00:02–00:05 00:02–00:05 The aesthetician is shown massaging the client's entire face, using their hands in a rhythmic motion to massage the client's face. - 00:05–00:07 00:05–00:07 The aesthetician applies another tool to the client's face. - 00:07–00:08 00:07–00:08 The client sits up and the aesthetician is shown explaining the treatment to the client. - 00:08–00:10 00:08–00:10 The aesthetician uses a tool that appears to deliver shocks to the face.

# Ad summary This ad promotes Face Gym, a facial fitness brand. The ad features a woman receiving a buccal massage at Face Gym. The ad highlights the massage process. # Brand positioning Face Gym is presented as a brand focused on facial fitness. The brand aims to occupy the space of a gym, but for the face, promoting the idea that facial muscles need exercise just like the body. The brand aligns with a lifestyle of wellness and beauty maintenance, pushing against the norm of only focusing on body fitness. The brand positioning is functional, focusing on the performance and results of facial exercises and treatments. # Product The featured product is a buccal massage offered at Face Gym. This massage involves internal and external manipulation of the facial muscles to release tension and sculpt the face. The massage is for anyone looking to improve their facial muscle tone and reduce tension. The ad shows the massage being performed by a gloved professional, highlighting the technique of massaging the inner cheek and jaw muscles. The ad addresses the purchase barrier of not knowing what the massage entails by showing the process. # Visual style The ad has a clinical aesthetic with bright lighting and a focus on the procedure. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a professional feel. The pacing is consistent throughout the ad. # Hooks Text overlay: 00:00–00:11: buccal without a trending audio Visual: 00:00–00:02: Close-up shot of a woman lying in a treatment chair, wearing a black headband. A person wearing clear gloves is massaging the inside of her cheek. The background is blurred, showing medical equipment and a white wall. The lighting is bright and clinical. The camera is stationary and close to the woman's face. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the customer's perspective, showing her experience during the massage. # Storyline - 00:00–00:02 The ad opens with a close-up of a woman's face as a gloved hand massages the inside of her cheek. This is intended to grab attention by showing a unique beauty treatment. The perspective is from the customer's point of view, showing the actual process of the massage. The tone is clinical and focused on the procedure. - 00:02–00:04 The camera zooms out to show the massage therapist using both hands to massage the woman's face externally. This shows the full scope of the treatment. The perspective remains from the customer's point of view, showing the different techniques used. The tone is still clinical and focused on the procedure. - 00:04–00:05 The massage therapist uses their thumbs to stretch the woman's mouth open, showing the flexibility and manipulation involved. This is intended to further illustrate the intensity of the massage. The perspective is from the customer's point of view, emphasizing the physical aspect of the treatment. The tone remains clinical and focused on the procedure. - 00:05–00:09 The massage therapist continues to massage the woman's face, alternating between internal and external techniques. This reinforces the comprehensive nature of the treatment. The perspective is from the customer's point of view, showing the variety of techniques used. The tone is consistent with the previous segments, clinical and focused on the procedure. - 00:09–00:11 The woman makes a kissy face at the camera. This is intended to show the customer's satisfaction with the treatment. The perspective shifts to the customer's point of view, showing her reaction to the massage. The tone is playful and confident.

# Ad summary A woman visits Face Gym to get her face looking snatched before a flight. She shows the different steps of the facial and the devices used. She then shows herself at her birthday party looking snatched. # Brand positioning Face Gym is presented as a place to work out your face muscles. The brand aligns with a lifestyle of beauty and self-care. The brand pushes against the norm of just using skincare products and offers a workout for your face. The brand positioning is functional, focusing on performance and simplicity. # Product The ad features a facial treatment at Face Gym. The facial is for anyone who wants to look snatched and have a slimmer, more lifted face. The facial includes a ball to relax the muscles, finger motions, gua sha, and a device to stimulate collagen on the skin. The facial also includes a cool lifting device to infuse CO2 and AJ into the skin for a super hydrated look. The ad tells the viewer that this facial is worth trying because it will make your face look slimmer, more lifted, and more hydrated. # Visual style The ad has a polished, commercial aesthetic. The editing style is quick cuts. The production quality is high-end. The pacing is consistent. The cuts are timed to the music beats. # Hooks Spoken: We have a flight coming up so we need to look super snatched Visual: 00:00–00:02: The camera is outside of Face Gym, looking at the storefront. The storefront has large windows with the words "FACE GYM." written on them. The camera then pans to the inside of the store, showing the front desk and shelves of products. # Funnel stage Consideration # Pain points The pain point is looking puffy and not snatched. # Value propositions - The facial will make your face look slimmer, more lifted, and more hydrated. # Benefits - Slimmer face - More lifted face - More hydrated look # Features - Ball to relax the muscles - Finger motions - Gua sha - Device to stimulate collagen on the skin - Cool lifting device to infuse CO2 and AJ into the skin # Call to action None used. # Point of view - Customer 100% – The entire video is told from the customer's point of view, as she is documenting her experience at Face Gym. # Storyline - 00:00–00:02 The woman states that she has a flight coming up and needs to look snatched. - 00:02–00:06 She says she is going to Face Gym to work out her muscles because she has been looking a little puffy. - 00:06–00:10 She says she cannot have this for her birthday month, so Helena is going to take really good care of her. - 00:10–00:16 She says Helena started off with a ball to relax her muscles and that everything is a lifting motion. - 00:17–00:24 She says Helena then moved on to the finger motion, a little tickle here, a little slap there, and it was just slap slap everywhere. - 00:24–00:31 She says Helena then used a gua sha that has ends that are supposed to stimulate collagen on the skin, so they did this for like 5 minutes. - 00:31–00:33 She says they then moved on to her favorite device. - 00:33–00:40 She says to tell her you don't see that twitching and that this is supposed to be very, very intense, like 10 times the workout that she did with her hands on her face. - 00:40–00:44 She asks if you can just look at the results and if one side of her face doesn't look super lifted. - 00:45–00:48 She says when she got done with both sides of her face, she looked like a new person. - 00:48–00:55 She says Helena also used this cool lifting device to infuse CO2 and AJ into her skin for like a super hydrated look. - 00:56–01:01 She says Helena then added the collagen ball to the moisturizer and gave her another tiny massage. - 01:01–01:06 She says by this time her skin was feeling so good and asks if you can just look at those results and tell her what you think. - 01:06–01:10 She says her face definitely looks slimmer and she is super glowy. - 01:10–01:12 She says this was her after for her birthday party. - 01:12–01:17 She says to look at her about to drink all the alcohol and just totally get her face puffy again, but she was looking snatched.

# Ad summary This ad promotes Face Gym, a brand that offers face workouts. The ad features a woman receiving a facial treatment at Face Gym while she discusses her career and personal life. The ad highlights the brand's focus on face workouts and its appeal to individuals who are interested in self-care and personal development. # Brand positioning Face Gym is presented as a brand that focuses on face workouts and skincare treatments. The brand aims to occupy a space in the consumer's mind as a provider of innovative and effective facial fitness solutions. The brand aligns with values of self-care, personal development, and confidence. Face Gym pushes against the norm of traditional skincare by offering workout-based treatments. The brand positioning is both functional, providing performance-driven results, and emotional, promoting confidence and self-esteem. The ad features various products and tools used in the facial workout, each designed to target specific areas and concerns. # Product The ad features a range of Face Gym products and tools used in a facial workout treatment. These include a red device, a white tool, and a roller. The products are designed to stimulate and tone the facial muscles, improve circulation, and enhance skin radiance. The products are for individuals interested in skincare and facial fitness. The ad highlights the unique approach of face workouts, suggesting that they can help improve skin health and appearance. The use occasions include professional treatments at Face Gym studios. The ad addresses the purchase barrier of skepticism by showcasing the treatment in action and highlighting the potential benefits. # Visual style The ad has a clean and polished aesthetic, with bright lighting and a focus on the products and treatments. The editing style is smooth, with static shots and minimal transitions. The production quality is high, giving the ad a professional and sophisticated feel. The pacing is consistent, with a moderate tempo that allows viewers to follow the treatment process. # Hooks Spoken: 00:01–00:03 So, we had a conversation on the way home. Should I stop my birth control? Text overlay: 00:00–00:12 propaganda I'm absolutely falling for: face workouts Visual: 00:00–00:02 The shot features a woman lying down with a black Face Gym headband and a black towel draped over her chest. An employee is working on her face with a white cloth. The background is a clean, white room with minimal decor. The lighting is bright and even. The camera is positioned directly above the woman's face, providing a close-up view of the treatment. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a sense of existential uncertainty and career-related anxiety, as the woman questions her life choices and career path: "Because my career still feels small in the existential scheme of it all." # Value propositions - Innovative facial fitness solutions - Performance-driven results - Confidence and self-esteem # Benefits - Improved skin health - Enhanced skin radiance - Relaxation and self-care # Features - Face workouts - Facial treatments - Range of products and tools # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer receiving a facial treatment at Face Gym. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman lying down while a Face Gym employee works on her face with a white cloth. This sets the scene and introduces the viewer to the Face Gym experience. The perspective is from the customer's point of view, as she is the one receiving the treatment. The tone is relaxed and intimate. - 00:02–00:04 00:02–00:04 The employee uses a red device on the woman's face. This showcases one of the tools used in the Face Gym treatment. The perspective remains from the customer's point of view, as she is the one receiving the treatment. The tone is informative and engaging. - 00:04–00:06 00:04–00:06 The employee uses a white tool on the woman's face. This highlights another tool used in the Face Gym treatment. The perspective remains from the customer's point of view, as she is the one receiving the treatment. The tone is informative and engaging. - 00:06–00:08 00:06–00:08 The employee applies a clear gel to the woman's face. This shows the preparation process for the facial workout. The perspective remains from the customer's point of view, as she is the one receiving the treatment. The tone is informative and engaging. - 00:08–00:12 00:08–00:12 The employee uses a white roller on the woman's face. This demonstrates the final step of the Face Gym treatment. The perspective remains from the customer's point of view, as she is the one receiving the treatment. The tone is informative and engaging.

# Ad summary This ad promotes Face Gym, a facial fitness brand. The ad features a woman receiving a facial treatment at Face Gym, showcasing various massage techniques and tools used to sculpt and tone the face. # Brand positioning Face Gym is presented as a high-end facial fitness brand that focuses on sculpting and toning the face through massage and specialized tools. The brand aims to occupy a space in the consumer's mind as a provider of innovative and effective facial treatments, similar to a workout for the face. The brand aligns with a lifestyle that values skincare, wellness, and self-care. Face Gym pushes against the norms of traditional skincare by offering a unique approach that combines massage techniques and advanced tools to achieve visible results. The brand positioning is both functional, emphasizing performance and visible results, and emotional, promoting self-care and confidence. # Product The ad features a range of Face Gym facial treatments and tools designed to sculpt and tone the face. The treatments involve various massage techniques performed by trained professionals, as well as the use of specialized tools such as a red ball-shaped massager and a white device with rolling applicators. These tools are used to stimulate facial muscles, improve circulation, and promote lymphatic drainage. The treatments are suitable for anyone looking to improve their facial contours, reduce puffiness, and achieve a more toned and sculpted appearance. The ad highlights the unique approach of Face Gym, which combines massage and advanced technology to deliver visible results. The ad addresses the purchase barrier of skepticism by showcasing the treatments in action and demonstrating the potential benefits. # Visual style The ad has a polished and professional aesthetic, with bright and even lighting. The editing style is smooth, with static shots and smooth transitions. The production quality is high-end, giving the ad a commercial feel. The pacing is consistent, with a moderate tempo that matches the relaxing tone of the video. # Hooks Visual: 00:00–00:01 A woman lies on a treatment bed with a black towel draped around her neck and a black headband with the words "FACE GYM" on her head. A Face Gym employee wearing a black t-shirt with the Face Gym logo is massaging her forehead with their thumbs. The background is a white wall with a black design on the floor. / 00:01–00:03 The employee is now using a red, ball-shaped tool to massage the woman's face. The employee is wearing a black face mask. The camera angle is slightly tilted. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people may be dissatisfied with their facial contours or experience puffiness and are looking for effective solutions to improve their appearance. # Value propositions - Unique approach combining massage and advanced technology - Visible results through targeted treatments # Benefits - Sculpting and toning the face - Improving facial contours - Reducing puffiness - Stimulating facial muscles - Improving circulation - Promoting lymphatic drainage # Features - Facial massage techniques - Specialized facial tools # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its treatments and tools. # Storyline - 00:00–00:01 00:00–00:01 The video begins with a close-up shot of a woman lying down while a Face Gym employee massages her forehead. This moment is intended to introduce the viewer to the brand and its focus on facial massage. The perspective is from an observer, showcasing the treatment in action. The tone is relaxing and professional. - 00:01–00:03 00:01–00:03 The employee uses a red, ball-shaped tool to massage the woman's face. This moment highlights the use of specialized tools in Face Gym treatments. The perspective is from an observer, showcasing the treatment in action. The tone is professional and informative. - 00:03–00:06 00:03–00:06 The employee uses their hands to massage the woman's face. This moment emphasizes the manual techniques used in Face Gym treatments. The perspective is from an observer, showcasing the treatment in action. The tone is professional and relaxing. - 00:06–00:08 00:06–00:08 The employee uses a white device with rolling applicators to massage the woman's face. This moment showcases the use of advanced technology in Face Gym treatments. The perspective is from an observer, highlighting the innovative approach of the brand. The tone is professional and informative. - 00:08–00:10 00:08–00:10 The employee uses a small, handheld tool to massage the woman's chin and jawline. This moment emphasizes the targeted approach of Face Gym treatments. The perspective is from an observer, showcasing the precision of the treatment. The tone is professional and focused. - 00:10–00:13 00:10–00:13 The employee uses a white device with rolling applicators to massage the woman's face again. This moment reinforces the use of advanced technology in Face Gym treatments. The perspective is from an observer, highlighting the innovative approach of the brand. The tone is professional and informative.

# Ad summary This ad demonstrates Face Gym's in-house facial services and features the tools they use. # Brand positioning Face Gym is presented as a brand focused on facial fitness, taking a gym-like approach to skincare. They offer in-house treatments and tools, suggesting a premium experience and tangible results. The brand aligns with a modern, health-conscious lifestyle, emphasizing the importance of facial muscle workout for a toned and youthful appearance. Face Gym seems to ignore traditional skincare norms by focusing on active workout rather than passive skincare application, positioning themselves as innovators in the beauty and wellness market. The brand positioning is functional by focusing on working out the face muscles for a more toned look. # Product The featured product is Face Gym's in-house facial services, which include manual massage techniques performed by trained professionals. These massages work the muscles in the face to lift, tone, and sculpt the face. The service is for anyone looking for facial fitness and to lift and sculpt the face. The ad highlights the rejuvenating and toning benefits of these services. The services involve hands-on treatment and use of facial tools. # Visual style The ad's aesthetic is polished and professional. The editing style uses quick cuts to transition between different massage techniques. The production quality is high-end, giving it a commercial feel. The pacing is moderate, with cuts occurring every few seconds to maintain viewer engagement. # Hooks Visual: 00:00–00:02 A medium close-up shot shows someone wearing a black Face Gym headband with curly hair pulled up. They are wearing a black shirt and lying down. Someone wearing black gloves is massaging their cheek. / 00:02–00:03 Medium close-up shot of someone wearing a black Face Gym headband with curly hair pulled up. They are wearing a black shirt and lying down. Someone is using both hands to massage their face. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Facial services focusing on working the muscles in the face for a more toned look. # Benefits - Lift - Tone - Sculpt # Features - In-house facial services - Manual massage techniques - Facial tools # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is from the official voice of the brand, showcasing the facial service and the expertise. # Storyline - 00:00–00:11 The ad opens with close-up shots of someone receiving a facial at Face Gym. - 00:11–00:18 The ad continues showing the facial massage and use of a face tool.

# Ad summary This ad showcases the Face Gym brand and its sculpting face workout. The ad features a woman receiving a face workout, highlighting the sculpting and lifting effects. The ad also includes before and after shots to demonstrate the results of the treatment. # Brand positioning Face Gym is presented as a brand that offers face workouts to sculpt and lift the face. The brand positions itself as a provider of unique facial treatments that deliver noticeable results, such as a more sculpted and lifted appearance. The brand aligns with a lifestyle focused on beauty and self-care, pushing against the norm of traditional skincare by offering a workout-based approach. The brand positioning is both functional, focusing on performance, and emotional, aiming to provide confidence through enhanced appearance. # Product The featured product is a face workout treatment offered by Face Gym. The treatment involves a series of techniques and tools used to sculpt and lift the face. The product is for individuals seeking to improve their facial contours and achieve a more sculpted appearance. The ad highlights the sculpting and lifting effects of the treatment, addressing the purchase barrier of skepticism by showcasing before and after results. The ad emphasizes that after the face workout, people will notice that the customer's face has never looked so sculpted and lifted. # Visual style The ad has a polished commercial aesthetic with a focus on showcasing the face workout treatment. The editing style includes quick cuts and smooth transitions. The production quality is high-end, supporting the intended tone of professionalism and effectiveness. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Hooks Spoken: 00:00–00:09: the butterfly effect is crazy, because what if I never got a face Workout, people wouldn't be telling me my face has never looked so sculpted and lifted Text overlay: 00:00–00:09: the butterfly effect is crazy, because what if I never got a face Workout, people wouldn't be telling me my face has never looked so sculpted and lifted Visual: 00:00–00:03: Close-up shot of a woman lying down with her eyes closed, wearing a black headband with 'FACE GYM' printed in white. A person wearing a black shirt with 'FACE GYM' logo is massaging her face with a white device. The background is a blurred white wall with black text. # Funnel stage Consideration # Pain points The ad addresses the frustration of a face that lacks definition and lift. The ad implies that without the Face Gym workout, the customer's face would not look as sculpted and lifted. # Value propositions - Achieve a sculpted and lifted face with a unique face workout treatment. # Benefits - Sculpted face - Lifted appearance # Features - Face workout treatment - Sculpting techniques - Lifting effects # Call to action None used. # Social proof - "people wouldn't be telling me my face has never looked so sculpted and lifted" – Female 1 (Customer) # Point of view - Customer 50% – The ad features a customer receiving the treatment and experiencing the benefits. - Brand 50% – The brand is presented through the Face Gym logo and the demonstration of its services. # Storyline - 00:00–00:07 The ad begins with a woman receiving a face massage, setting the stage for the face workout treatment. - 00:00–00:03 The ad transitions to show the use of a sculpting tool on the woman's face, demonstrating the techniques involved in the face workout. - 00:07–00:09 The ad shows a close-up of the woman's face, emphasizing the sculpting and lifting effects of the treatment. - 00:07–00:09 The ad concludes with a split screen showing the before and after results of the face workout, reinforcing the effectiveness of the treatment.

# Ad summary This ad promotes Face Gym's Buccal Booster treatment. The ad features a woman explaining the treatment while receiving it. She emphasizes that it may sound strange at first, but after a few times, viewers will understand what it is. # Brand positioning Face Gym is presented as a brand that offers unique and potentially unconventional facial treatments. The brand aims to occupy a space in the consumer's mind as innovative and results-driven, suggesting that their treatments are not typical and may require some initial understanding. The brand aligns with a lifestyle that values advanced skincare and is willing to try new methods. Face Gym pushes against the norms of traditional facial treatments by offering specialized techniques like the Buccal Booster. The brand positioning is both functional, focusing on the performance and results of the treatment, and emotional, creating curiosity and intrigue around its unique approach. # Product The Buccal Booster is a facial treatment offered by Face Gym. The treatment involves a gloved practitioner massaging the inside of the client's mouth to stimulate and sculpt the facial muscles. The ad addresses the potential purchase barrier of the treatment sounding unusual or unfamiliar by acknowledging that it may not make sense at first. The ad conveys that the treatment is worth trying because it offers a unique approach to facial sculpting and muscle stimulation, setting it apart from traditional facial treatments. # Visual style The ad has a UGC feel with a close-up, intimate camera angle. The production quality is simple, focusing on the demonstration of the treatment. The editing style is static with no cuts. The pacing is slow and steady, allowing viewers to focus on the details of the treatment. # Hooks Spoken: 00:00–00:01: You're not gonna get this on the first time you hear it. Text overlay: 00:00–00:01: ✨me explaining the Buccal Booster✨ Visual: 00:00–00:01: A woman lies on her back with a black cloth draped behind her head. A person wearing black gloves massages the inside of her mouth. The woman wears a black headband with white text. The camera is close-up and focused on her face. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential purchase barrier of the treatment sounding unusual or unfamiliar. "You're not gonna get this on the first time you hear it." # Value propositions - The Buccal Booster treatment offers a unique approach to facial sculpting and muscle stimulation, setting it apart from traditional facial treatments. # Benefits - Unique approach to facial sculpting - Muscle stimulation # Features - Buccal Booster treatment # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer receiving and explaining the treatment. # Storyline - 00:00–00:02 The ad begins with a woman receiving a facial massage inside her mouth. - 00:00–00:02 The woman explains that the Buccal Booster treatment may not make sense the first time you hear about it. - 00:02–00:06 She continues, stating that after hearing about it a few times, viewers will understand what it is.

# Ad summary This ad showcases a variety of facial massage techniques and tools offered by Face Gym. The ad features close-up shots of the procedures being performed on clients in a bright, modern setting. The focus is on the hands-on approach and the potential for skin rejuvenation and relaxation. # Brand positioning Face Gym is presented as a modern skincare destination that specializes in facial fitness. The brand aims to occupy a space in the consumer's mind as a provider of innovative and effective facial treatments, similar to a workout for the face. The brand aligns with values of self-care, wellness, and achieving a youthful appearance through non-invasive methods. Face Gym pushes against the norms of traditional skincare by focusing on muscle stimulation and massage techniques rather than solely relying on topical products. The brand positioning is both functional, emphasizing the performance and visible results of the treatments, and emotional, promoting relaxation and confidence. # Product The ad features a variety of facial massage techniques and tools offered by Face Gym. These include manual massage, where a technician uses their hands to manipulate and stimulate the facial muscles, and the use of specialized tools such as metal rollers and probes to target specific areas of the face. The treatments are designed for anyone seeking to improve their skin's appearance through non-invasive methods. The ad highlights the unique selling proposition of Face Gym, which is its focus on facial fitness and muscle stimulation. The use occasions are in-spa treatments, suggesting a luxurious and professional experience. The ad addresses the purchase barrier of skepticism towards non-traditional skincare methods by showcasing the hands-on approach and visible results. # Visual style The ad has a polished and clean aesthetic, with bright lighting and close-up shots that highlight the details of the facial massage techniques. The editing style is quick cuts, which keeps the pace of the ad engaging. The production quality is high-end, giving the ad a professional and luxurious feel. The pacing is consistent throughout the ad, with cuts timed to the beat of the music. # Hooks Visual: 00:00–00:03: A woman with blonde hair and red lipstick, wearing a tan zip-up hoodie, stands behind a seated client and uses a metal tool with multiple prongs to massage the client's face. The client is wearing a black head wrap and a black shawl. The setting is a bright, modern room with white walls and large windows. In the background, there are shelves with skincare products and a sign that says "FACE GYM." # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that people may be frustrated with traditional skincare methods that don't deliver visible results or address the underlying muscle structure of the face. The ad visually demonstrates the need for a more hands-on and targeted approach to facial care. # Value propositions - Non-invasive methods for achieving a youthful appearance - Facial fitness and muscle stimulation for improved skin health # Benefits - Skin rejuvenation - Relaxation - Improved skin appearance # Features - Manual massage - Metal rollers - Metal probes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases the brand's services and techniques through a series of close-up shots and demonstrations. # Storyline - 00:00–00:03 A woman receives a facial massage using a metal tool with multiple prongs. - 00:03–00:04 The focus shifts to a close-up of a metal roller being used on the forehead. - 00:04–00:05 A woman receives a facial massage with a white cream. - 00:05–00:06 A woman receives a neck massage. - 00:06–00:09 A close-up of a man's face as he receives a facial massage. - 00:09–00:12 The massage continues on the man's face. - 00:12–00:15 A close-up of a metal roller being used on the man's face.

# Ad summary A woman shares her experience getting a signature sculpt facial at Face Gym. She highlights the benefits of the facial, including feeling lifted and glowy, and the use of pro tools that send an electric current up the face. She also mentions that the hand treatments are included with every massage. At the end of the facial, she gets to choose between three different Coola SPF products and ends up signing up for a monthly membership because the massage on her jaw felt unreal and she looked good lifted and sculpted. She also grabs some swag, including the dewy SPF they put on her, and gets her mom some active collagen. She ends the video by saying that scented sunscreen might be onto something and that she wants to smell good this summer. # Brand positioning Face Gym is presented as a destination for signature sculpt facials that leave customers feeling lifted and glowy. The brand positions itself as a place to go when feeling a little ugly, offering hand treatments with every massage and using pro tools that send an electric current up the face. The brand aligns with a lifestyle of self-care and beauty maintenance, promoting the idea that facials are a workout for the face. The brand pushes against the norm of traditional facials by emphasizing the use of advanced techniques and technologies to achieve visible results. # Product The signature sculpt facial at Face Gym is a treatment that aims to lift and sculpt the face, leaving customers feeling lifted and glowy. The facial includes hand treatments with every massage and uses pro tools that send an electric current up the face. The electric current is described as feeling like a twitch, but it immediately lifts the face. The facial is for people who want to improve their jawline and feel more confident in their appearance. The ad addresses the purchase barrier of feeling ugly by offering a solution that provides immediate results. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style is quick cuts, and the production quality is high-end. The visual motifs include close-ups of the woman's face and the products. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: wanna see your jawline again? it's been a minute Text overlay: wanna see your jawline again?? / it's been a minute Visual: 00:00–00:01 The shot is a selfie-style close-up of a woman in her car. She has long blonde hair, fair skin, and is wearing a brown jacket over a white top. She is looking to the side and adjusting her hair. / 00:01–00:02 The shot is a close-up of a sign outside Face Gym. The sign is white with teal and black text. It reads "COOLA Feel-Good SPF" and "Book your next facial Workout, powered by COOLA SPF". There is also a QR code on the sign. # Funnel stage Middle of funnel (Consideration) # Pain points Feeling a little ugly and wanting to improve your jawline. # Value propositions - Signature sculpt facial for lifted and glowy skin - Hand treatments with every massage for relaxation - Pro tools that send an electric current up the face for improved jawline - Coola SPF products for dewy skin # Benefits - Lifted and glowy skin - Improved jawline - Relaxation - Dewy skin # Features - Signature sculpt facial - Hand treatments with every massage - Pro tools that send an electric current up the face - Coola SPF products # Call to action None used. # Social proof - "I was feeling a little ugly, so my automatic response was to go to Face Gym because I always leave feeling lifted and just glowy" – Female 1 (Customer) - "I feel that's why I go to facials and you know what guys? They got me" – Female 1 (Customer) - "I ended up signing up for a monthly membership because I have TMJ that massage on me felt unreal and I look good lifted & sculpted" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with Face Gym. # Storyline - 00:00–00:01 The video begins with the creator in her car, asking if the viewer wants to see their jawline again, implying it's been a while. - 00:01–00:04 00:01–00:04 The creator invites the viewer to come with her to Face Gym to get a signature sculpt facial. This is conveyed from the creator's perspective, inviting the audience to join her experience. - 00:04–00:14 00:04–00:14 The creator shares that she was feeling a little ugly, so her automatic response was to go to Face Gym because she always leaves feeling lifted and glowy. This is conveyed from the creator's perspective, sharing her personal experience and feelings. - 00:14–00:26 00:14–00:26 The creator highlights that Face Gym always does hand treatments with every massage and uses pro tools that send an electric current up the face. This is conveyed from the creator's perspective, sharing the details of the facial treatment. - 00:26–00:31 00:26–00:31 The creator emphasizes that you immediately see a lift in your face, which she loves. This is conveyed from the creator's perspective, expressing her satisfaction with the results. - 00:31–00:36 00:31–00:36 The creator shares that at the end of the facial, she got to choose between three different Coola SPF products and chose the dewy one because she wants to be dewy. This is conveyed from the creator's perspective, sharing her personal preference and experience. - 00:36–00:41 00:36–00:41 The creator explains that she feels that's why she goes to facials and that Face Gym got her. This is conveyed from the creator's perspective, expressing her satisfaction with the results and the brand. - 00:41–00:48 00:41–00:48 The creator reveals that she ended up signing up for a monthly membership because she has TMJ and the massage on her jaw felt unreal, and she looks good lifted and sculpted. This is conveyed from the creator's perspective, sharing her personal experience and the benefits she received. - 00:48–01:07 00:48–01:07 The creator shares that she ended up grabbing some swag, including the dewy SPF they put on her, and got her mom some active collagen. She ends the video by saying that scented sunscreen might be onto something and that she wants to smell good this summer. This is conveyed from the creator's perspective, sharing her personal experience and the products she purchased.

# Ad summary This ad showcases a woman receiving a facial at Face Gym. The ad highlights the different tools and techniques used during the facial. # Brand positioning Face Gym is presented as a high-end facial fitness brand that uses a variety of tools and techniques to sculpt, tone, and tighten the face. The brand aims to occupy the space of a luxury skincare experience that delivers visible results. The brand aligns with a lifestyle of self-care and indulgence, promoting the idea that facial fitness is an essential part of a beauty routine. Face Gym pushes against the norms of traditional skincare by focusing on muscle stimulation and sculpting rather than just surface-level treatments. The brand positioning is both functional, promising visible improvements in skin tone and tightness, and emotional, offering a luxurious and pampering experience. # Product The ad features a variety of facial fitness tools and techniques used at Face Gym. These include manual massage, a red ball-shaped tool, a microcurrent device, and gua sha stones. The facial is designed to sculpt, tone, and tighten the face. The ad highlights the use of these tools in a professional setting, suggesting that they are part of a comprehensive facial fitness routine. The ad addresses the purchase barrier of not knowing how to properly use these tools by showcasing their application in a professional setting. The ad tells the viewer that this product is worth trying or buying because it offers a luxurious and effective way to improve skin tone and facial contours. # Visual style The ad has a polished, high-end aesthetic with bright lighting and a clean, modern spa setting. The editing style is smooth with static shots and minimal transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate tempo that matches the relaxing tone of the music. The cuts and product actions are timed to the music beats, creating a cohesive audio-visual experience. # Hooks Spoken: 00:13–00:15: Female 1: I'm so sorry for your loss. Visual: 00:13–00:15: The woman opens her eyes and looks directly at the camera with a slight smile. Her skin appears glowing and hydrated. The camera is stationary and focused on her face, capturing her reaction. # Funnel stage Consideration # Pain points The ad does not explicitly state a pain point, but it implies that people may be looking for ways to improve their skin tone and facial contours. # Value propositions - Facial fitness tools and techniques for sculpting, toning, and tightening the face # Benefits - Sculpting - Toning - Tightening # Features - Manual massage - Red ball-shaped tool - Microcurrent device - Gua sha stones # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the customer's perspective, showing their experience during the facial. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a close-up of a woman receiving a facial massage. This is intended to draw the viewer in with a visually appealing and relaxing scene. The perspective is from the customer's point of view, creating a sense of immersion. The tone is soothing and luxurious. - 00:03–00:07 00:03–00:07: A red ball-shaped tool is used on the woman's face. This is intended to showcase one of the unique tools used at Face Gym. The perspective remains from the customer's point of view, emphasizing the experience. The tone is still soothing and luxurious. - 00:07–00:12 00:07–00:12: The facial massage continues with oil. This is intended to highlight the pampering aspect of the treatment. The perspective remains from the customer's point of view, reinforcing the sense of immersion. The tone is relaxing and indulgent. - 00:12–00:15 00:12–00:15: The woman looks at the camera with a slight smile. This is intended to convey satisfaction and happiness with the treatment. The perspective shifts slightly to include the woman's reaction, making it more personal. The tone is positive and reassuring. - 00:15–00:25 00:15–00:25: A microcurrent device is used on the woman's face. This is intended to showcase another advanced tool used at Face Gym. The perspective remains from the customer's point of view, emphasizing the technology. The tone is professional and effective. - 00:25–00:38 00:25–00:38: Gua sha stones are used on the woman's face. This is intended to highlight the sculpting aspect of the treatment. The perspective remains from the customer's point of view, showcasing the technique. The tone is precise and results-oriented.

# Ad summary This ad promotes Face Gym's facial cupping treatment. The ad features a woman who is getting the facial cupping treatment done. She explains that she gets this treatment before a big event. She says that it doesn't leave bruises, but it sculpts, lifts, and tones. She says that she has tried all of the devices and that this gave her the best results. # Brand positioning Face Gym is presented as a provider of innovative facial treatments, specifically facial cupping. The brand positions itself as a go-to for achieving sculpted, lifted, and toned skin without the bruising associated with traditional cupping methods. The brand aligns with a lifestyle focused on beauty and self-care, offering treatments that deliver visible results. Face Gym differentiates itself by offering a non-bruising alternative to traditional cupping, appealing to those seeking effective yet gentle facial treatments. The brand positioning is both functional, highlighting the sculpting, lifting, and toning benefits, and emotional, promising confidence and satisfaction with the results. # Product The featured product is Face Gym's facial cupping treatment, a non-bruising alternative to traditional cupping designed to sculpt, lift, and tone the face. The treatment is for individuals seeking to enhance their facial features and achieve a more defined look. The ad emphasizes that the treatment does not leave bruises, addressing a common concern associated with cupping. The USPs include its ability to sculpt, lift, and tone the face without causing bruising. The treatment is shown being administered in a professional setting, suggesting it is a service offered at Face Gym locations. The ad aims to convince viewers that this treatment is worth trying by highlighting its effectiveness and gentle nature, promising visible results without the negative side effects of traditional cupping. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style includes quick cuts and static shots. The production quality is high-end, supporting the intended tone of expertise and quality. The pacing is consistent, with a moderate BPM. The audio-visual sync is timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 This is my favorite treatment to do before a big event. Text overlay: 00:00–00:02 you've heard of cupping for your body, but have you heard of facial cupping? Visual: 00:00–00:02 The woman is holding her phone up to a mirror, showing her face. She is wearing a gray sweatshirt and has her hair pulled back. The background shows the Face Gym logo and interior. The camera is selfie-style, with the woman holding the phone. The lighting is bright and natural. # Funnel stage Consideration # Pain points The ad addresses the pain point of bruising associated with traditional cupping methods. The woman states that the facial cupping treatment "doesn't leave the bruises," indicating that this is a common concern that the product addresses. # Value propositions - Facial cupping treatment that sculpts, lifts, and tones without bruising # Benefits - Achieve sculpted, lifted, and toned skin - No bruising # Features - Non-bruising facial cupping treatment - Sculpts, lifts, and tones the face # Call to action None used. # Social proof - "I have tried all of the devices and genuinely I think this gave me the best results" – Female 1 (Customer) - "I think we can agree these results speak for themselves" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the facial cupping treatment. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman holding her phone up to a mirror, showing her face. She is at Face Gym getting a facial cupping treatment. The message is to introduce the concept of facial cupping as a beauty treatment. The perspective is from the woman, who is sharing her experience. The tone is casual and informative. - 00:02–00:09 00:02–00:09 The woman is lying down while someone is performing the facial cupping treatment on her. The message is to demonstrate the process and benefits of facial cupping. The perspective is from the woman, who is receiving the treatment. The tone is relaxed and confident. - 00:09–00:11 00:09–00:11 The woman is smiling while someone is performing the facial cupping treatment on her forehead. The message is to show the positive experience and results of the treatment. The perspective is from the woman, who is enjoying the treatment. The tone is happy and satisfied. - 00:11–00:13 00:11–00:13 The woman is holding her phone up to a mirror, showing her face. The message is to highlight the results of the facial cupping treatment. The perspective is from the woman, who is sharing her satisfaction. The tone is confident and pleased.

# Ad summary This ad showcases a woman receiving a facial at Face Gym. The ad highlights the different steps of the facial, including cleansing, massage, and the use of various tools. The ad is set to upbeat music and features text overlays that emphasize the benefits of the facial. # Brand positioning Face Gym is presented as a high-end facial fitness brand that uses a variety of techniques and tools to sculpt, tone, and tighten the face. The brand aims to occupy a space in the consumer's mind as a provider of innovative and effective facial treatments. The brand aligns with a lifestyle that values self-care and investing in one's appearance. Face Gym pushes against the norms of traditional facials by incorporating massage and sculpting techniques. The brand positioning is both functional (providing visible results) and emotional (boosting confidence). # Product The featured product is a facial treatment offered at Face Gym. The facial involves a series of steps, including cleansing, massage, and the use of various tools to sculpt and tone the face. The facial is for anyone looking to improve the appearance of their skin and achieve a more sculpted and toned look. The ad highlights the different steps of the facial, including the use of a cleanser, a red ball-shaped tool, a metal tool, and a white tool with rolling balls. The ad also shows the therapist massaging the face and neck. The ad emphasizes the benefits of the facial, such as sculpted cheekbones, a toned jawline, and glowing skin. The ad addresses the purchase barrier of not knowing what to expect from a Face Gym facial by showing the different steps involved. # Visual style The ad has a polished and professional aesthetic, with bright and even lighting. The editing style is quick cuts, showing the different steps of the facial in rapid succession. The production quality is high-end, giving the ad a commercial feel. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: 00:01–00:01 [Singing] Yeah Text overlay: 00:00–00:03 Face Gym Visual: 00:00–00:02 Close-up shot of a person lying down with their eyes closed, wearing a black headband with "FACE GYM" printed on it. Their face is covered in a white substance. Two hands wearing black gloves are applying the substance to their face. The background is blurred and out of focus. The setting appears to be a professional skincare clinic. The lighting is bright and even. The camera is stationary and close to the person's face. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the facial process and its benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a woman's face as a gloved hand applies a cleanser. The message is to show the initial step of the facial process. The perspective is from a third-person observer, focusing on the application of the product. The tone is clinical and professional. - 00:02–00:03 00:02–00:03 A red ball-shaped tool is pressed onto the woman's forehead. The message is to highlight the use of specialized tools in the facial. The perspective is from a third-person observer, focusing on the application of the tool. The tone is clinical and professional. - 00:03–00:06 00:03–00:06 The gloved hands massage the woman's face. The message is to show the massage aspect of the facial. The perspective is from a third-person observer, focusing on the massage technique. The tone is clinical and professional. - 00:06–00:07 00:06–00:07 A white tool is used on the woman's face. The message is to highlight the use of another specialized tool in the facial. The perspective is from a third-person observer, focusing on the application of the tool. The tone is clinical and professional. - 00:07–00:09 00:07–00:09 A metal tool is used on the woman's forehead. The message is to highlight the use of yet another specialized tool in the facial. The perspective is from a third-person observer, focusing on the application of the tool. The tone is clinical and professional. - 00:09–00:12 00:09–00:12 The gloved hands massage the woman's neck. The message is to show that the facial includes a neck massage. The perspective is from a third-person observer, focusing on the massage technique. The tone is clinical and professional. - 00:12–00:14 00:12–00:14 The gloved hands massage the woman's face again. The message is to reinforce the massage aspect of the facial. The perspective is from a third-person observer, focusing on the massage technique. The tone is clinical and professional. - 00:14–00:16 00:14–00:16 A white tool with rolling balls is used on the woman's face. The message is to highlight the use of another specialized tool in the facial. The perspective is from a third-person observer, focusing on the application of the tool. The tone is clinical and professional. - 00:17–00:21 00:17–00:21 A red tool is used to spot treat areas on the woman's face. The message is to show that the facial includes targeted treatment. The perspective is from a third-person observer, focusing on the application of the tool. The tone is clinical and professional. - 00:21–00:23 00:21–00:23 The woman's face is wiped clean with a white cloth. The message is to show the final step of the facial. The perspective is from a third-person observer, focusing on the cleaning process. The tone is clinical and professional.

# Ad summary This ad promotes Face Gym, a facial fitness brand, and their new location opening soon. The ad features various facial massage techniques and tools used on different clients, highlighting the brand's approach to facial workouts. # Brand positioning Face Gym positions itself as a fitness brand for the face, offering workouts and tools to tone and sculpt facial muscles. The brand aims to occupy a space in the consumer's mind where skincare meets fitness, promoting the idea that the face, like the body, needs exercise to maintain its health and appearance. Face Gym aligns with a lifestyle that values wellness, self-care, and a proactive approach to beauty. The brand pushes against traditional skincare norms that focus solely on topical treatments, instead advocating for a more holistic approach that includes muscle stimulation and exercise. The brand positioning is both functional, emphasizing the performance and toning aspects of facial workouts, and emotional, promoting confidence and a sense of well-being through improved facial appearance. # Product The ad features a range of Face Gym products and services designed to tone and sculpt facial muscles. These include manual facial massage techniques performed by trained professionals, as well as various tools such as a red ball massager, a white handheld device with metal rollers, and silver gua sha tools. The products and services are for anyone looking to improve their facial tone, reduce puffiness, and achieve a more sculpted appearance. The ad highlights the unique selling proposition of Face Gym, which is its focus on facial fitness and muscle stimulation rather than traditional skincare. The use occasions shown are in-studio treatments, suggesting a professional and results-driven experience. The ad addresses the purchase barrier of skepticism by showcasing real people undergoing treatments and appearing relaxed and satisfied. # Visual style The ad has a polished, professional aesthetic with clean visuals and a focus on the treatments being performed. The editing style is quick cuts, showing various clients and treatments in rapid succession. The production quality is high-end, giving the ad a commercial feel. The pacing is fast, with frequent cuts to maintain viewer engagement. # Hooks Text overlay: OPENING SOON Visual: 00:00–00:02: A woman with fair skin and short brown hair is lying down, wearing a black Face Gym headband. An unseen person wearing a black shirt is using a red ball to massage her face. The background is a neutral-colored treatment table. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Facial fitness and muscle stimulation for a more sculpted appearance # Benefits - Improved facial tone - Reduced puffiness - More sculpted appearance # Features - Facial massage techniques - Red ball massager - White handheld device with metal rollers - Silver gua sha tools # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases the brand's services and products through a series of demonstrations and location shots. # Storyline - 00:00–00:02 A woman with a Face Gym headband receives a facial massage with a red ball. - 00:02–00:05 A woman with a Face Gym headband receives a facial massage with gloved hands. - 00:05–00:06 A shot of the Face Gym storefront with a sign that reads "Opening Soon." - 00:06–00:08 A man receives a facial massage with hands. - 00:08–00:09 A shot of palm trees against a blue sky. - 00:09–00:11 A woman receives a facial massage with hands. - 00:11–00:13 A shot of the Face Gym storefront with a sign that reads "Opening Soon." - 00:13–00:15 A woman with a Face Gym headband receives a facial massage with a white handheld device. - 00:15–00:17 A woman with a Face Gym headband receives a facial massage with silver gua sha tools.

# Ad summary This ad promotes the opening of a new FaceGym location in Silver Lake. It features various people receiving facial treatments and advertises free express workouts and complimentary engraving with every Multi Sculpt purchase from 10 AM. # Brand positioning FaceGym is presented as a destination for facial fitness, offering a range of treatments and products designed to sculpt and tone the face. The brand positions itself as a provider of 'workouts' for the face, suggesting a focus on active and effective skincare. The brand aligns with a lifestyle that values beauty and wellness, and it promotes the idea of maintaining facial health through specialized techniques and products. FaceGym aims to occupy a space in the consumer's mind as a modern, innovative approach to skincare, differentiating itself from traditional beauty routines by emphasizing active treatments and sculpting. # Product The ad features the Multi Sculpt tool, a device used in FaceGym's facial workouts to sculpt and tone the face. The product is for individuals seeking to enhance their facial contours and maintain skin health. The ad highlights the availability of free express workouts and complimentary engraving with every Multi Sculpt purchase from 10 AM at the new FaceGym Silver Lake location. The Multi Sculpt tool is presented as a key component of FaceGym's approach to facial fitness, suggesting it is worth trying for those interested in sculpting and toning their face. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions. The production quality is high-end, supporting an informative and promotional tone. The pacing is consistent, with cuts timed to the background music. # Hooks Text overlay: SAVE THE DATE / FREE EXPRESS WORKOUTS / PLUS / COMPLIMENTARY ENGRAVING WITH / EVERY MULTI SCULPT PURCHASE / FROM 10AM / FACEGYM SILVER LAKE / 3438 SUNSET BLVD Visual: 00:00–00:02: Close-up shot of a woman lying down with a black FaceGym headband. A person with black gloves is using a red ball-shaped tool on her face. The background is blurred. Text overlay: 'SAVE THE DATE,' 'FREE EXPRESS WORKOUTS,' 'PLUS COMPLIMENTARY ENGRAVING WITH EVERY MULTI SCULPT PURCHASE FROM 10AM,' 'FACEGYM SILVER LAKE 3438 SUNSET BLVD.' # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Free express workouts: Experience the benefits of FaceGym's facial fitness approach without any initial cost. - Complimentary engraving: Add a personal touch to your Multi Sculpt tool, making it a unique and special item. # Benefits - Opportunity to experience FaceGym services for free - Personalized Multi Sculpt tool with complimentary engraving # Features - Free express workouts - Complimentary engraving with every Multi Sculpt purchase from 10 AM # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing its services and new location. # Storyline - 00:00–00:05 The ad opens with close-up shots of various individuals receiving facial treatments at FaceGym. - 00:00–00:05 The message is to showcase the brand's services and the relaxing experience. - 00:00–00:05 The perspective is from the brand, highlighting the treatments offered. - 00:00–00:05 The tone is calm and inviting. - 00:05–00:06 The ad transitions to shots of the new FaceGym Silver Lake location. - 00:05–00:06 The message is to promote the opening of the new location. - 00:05–00:06 The perspective is from the brand, showcasing the new store. - 00:05–00:06 The tone is informative and promotional. - 00:06–00:11 The ad returns to close-up shots of facial treatments. - 00:06–00:11 The message is to continue showcasing the brand's services and the relaxing experience. - 00:06–00:11 The perspective is from the brand, highlighting the treatments offered. - 00:06–00:11 The tone is calm and inviting. - 00:11–00:17 The ad concludes with shots of the FaceGym Silver Lake location. - 00:11–00:17 The message is to reinforce the location and encourage visits. - 00:11–00:17 The perspective is from the brand, showcasing the new store. - 00:11–00:17 The tone is informative and promotional.

# Ad summary This ad promotes the FACEGYM Pro, an instant non-invasive facelift tool that uses electrical muscle stimulation to give your face a workout. The ad features a woman demonstrating the product and highlighting its benefits, including strengthening muscle fibers, toning the skin, boosting circulation, and improving firmness for a visibly snatched appearance in just 10 minutes. The ad also mentions a special Black Friday discount. # Brand positioning FACEGYM is presented as a brand focused on providing innovative, non-invasive facial fitness solutions. The brand aims to occupy a space in the consumer's mind as a provider of tools that offer a 'workout' for the face, promoting the idea that facial muscles can be toned and strengthened like any other muscle group. The brand aligns with a lifestyle that values proactive skincare and achieving a 'snatched' or sculpted appearance without resorting to invasive procedures. FACEGYM pushes against the norms of traditional skincare that primarily focuses on surface-level treatments, instead offering a functional approach to facial fitness. The brand positioning is both functional, emphasizing performance and muscle stimulation, and emotional, promising a visibly enhanced appearance and confidence. # Product The FACEGYM Pro is an instant non-invasive facelift tool that uses electrical muscle stimulation to give the face a workout. It is designed for individuals looking to tone and strengthen their facial muscles, improve skin firmness, and achieve a visibly snatched appearance. The device sends mild but powerful currents to strengthen muscle fibers, tone the skin, boost circulation, and improve firmness. Unlike microcurrent devices that only use low frequency and work on the surface of the skin, the FACEGYM Pro uses electrical muscle stimulation to actually give your face a workout. The product promises a visibly snatched appearance in just 10 minutes. The ad addresses the purchase barrier of price by highlighting a special Black Friday discount, emphasizing that FACEGYM rarely puts this tool on sale. # Visual style The ad has a clean, UGC-style aesthetic with a focus on demonstrating the product's use and benefits. The editing style includes quick cuts between the woman speaking and demonstrating the product, as well as static shots of the product itself. The production quality is polished, giving it a commercial feel while maintaining a relatable, user-generated content vibe. The pacing is moderate, with cuts timed to coincide with key points in the voiceover. The overall visual style supports the intended tone of an informative and trustworthy product demonstration. # Hooks Spoken: Female 1: Do you see my facial muscles contracting and relaxing right there? Text overlay: Do you see my facial muscles contracting and relaxing right there? Visual: 00:00–00:02: Close-up shot of a fair-skinned young woman with light brown hair wearing a black FACE GYM headband and a black top. She is holding a white FACEGYM Pro device with silver nodes against her right cheek, moving it in an upward motion. Her expression is neutral as she looks directly at the camera. The background is a plain white wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the central frustration is the desire for a more toned and lifted facial appearance without undergoing invasive procedures or spending excessive time on skincare routines. The ad addresses the desire to improve facial muscle tone and skin firmness without resorting to surgery or lengthy treatments. # Value propositions - Instant Non-Invasive Facelift: Provides a quick and easy way to achieve a lifted and toned facial appearance without surgery. - Electrical Muscle Stimulation: Offers a deeper workout for facial muscles compared to surface-level treatments. - Visibly Snatched Appearance in Just 10 Minutes: Delivers fast and noticeable results in a short amount of time. # Benefits - Strengthen muscle fibers - Tone the skin - Boost circulation - Improve firmness - Visibly snatched appearance in just 10 minutes # Features - Electrical muscle stimulation - Non-invasive facelift tool - Mild but powerful currents # Call to action Grab yours before they sell out! # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating the product and sharing her experience. # Storyline - 00:00–00:02 The ad opens with a woman using the FACEGYM Pro on her face. - 00:00–00:02 She asks the viewer if they can see her facial muscles contracting and relaxing, drawing attention to the product's effect. - 00:03–00:03 The ad transitions to a product shot, showcasing the FACEGYM Pro, a bottle of gel, and a FACEGYM headband on a wooden surface. - 00:03–00:05 The woman introduces the tool as the Instant Non-Invasive Facelift. - 00:06–00:09 The woman highlights that FACEGYM is offering a special Black Friday discount on this viral must-have. - 00:07–00:08 The woman uses the FACEGYM Pro on her face. - 00:10–00:19 The woman explains that unlike microcurrent devices that only use low frequency and work on the surface of the skin, the FACEGYM Pro uses electrical muscle stimulation to actually give your face a workout. - 00:12–00:16 The woman uses the FACEGYM Pro on her face. - 00:17–00:18 The woman uses the FACEGYM Pro on her forehead. - 00:19–00:27 The woman explains that the FACEGYM Pro sends mild but powerful currents to strengthen your muscle fibers, tone the skin, boost circulation, and improve firmness. - 00:24–00:28 The woman uses the FACEGYM Pro on her face. - 00:26–00:29 The woman highlights that the FACEGYM Pro gives that visibly snatched appearance all in just 10 minutes. - 00:29–00:31 The woman highlights that they truly never put this tool on sale. - 00:30–00:31 The ad transitions to a product shot, showcasing the FACEGYM Pro, a bottle of gel, and a FACEGYM headband on a wooden surface. - 00:31–00:32 The woman urges viewers to grab yours before they sell out.

# Ad summary This image ad promotes a special Black Friday offer for 20% off the first workout, using the code FIRST20. # Brand positioning The brand is presented as a modern fitness provider, targeting a younger demographic interested in working out. The brand aligns with a lifestyle of health and fitness, promoting the idea of starting or continuing a workout routine. The brand seems to ignore traditional gym stereotypes, focusing on a more contemporary and accessible approach to fitness. The brand positioning is both functional, offering a workout service, and emotional, encouraging a healthy lifestyle. # Product The product being advertised is a workout session, offered by a fitness brand. The ad is targeted towards individuals interested in starting or continuing their fitness journey. The ad highlights a special offer of 20% off the first workout when using the code FIRST20, specifically for Black Friday. The ad addresses the purchase barrier of initial cost by providing a discount, making it more accessible for potential customers to try the workout session. The ad encourages viewers to take advantage of the limited-time offer to begin their fitness journey. # Visual style The ad has a modern and clean visual style with a focus on the subject's face. The production quality appears to be high, with good lighting and a shallow depth of field. The image treatment includes a slight desaturation and a warm color grade. The typography is large and bold, integrated seamlessly into the image. The style is designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: GET 20% OFF YOUR FIRST WORKOUT THIS BLACK FRIDAY # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the initial cost of trying a new workout program. "GET 20% OFF YOUR FIRST WORKOUT THIS BLACK FRIDAY" directly reduces the financial barrier, making it easier for potential customers to commit. # Value propositions - 20% off your first workout this Black Friday: This offer provides a clear financial incentive to try the workout session. # Benefits - Discounted workout session - Opportunity to try a new fitness program # Features - 20% off your first workout - Use the code FIRST20 # Call to action None used. # Social proof - None used. # Point of view - Customer: The close-up shot of the man holding sunglasses creates a sense of personal connection and draws the viewer's attention. - Brand: The text overlay announces a Black Friday offer of 20% off the first workout, aiming to incentivize potential customers to try the service. - Brand: The ad concludes with a call to action to use the code FIRST20, providing clear instructions on how to redeem the offer. # Storyline - The ad opens with a close-up shot of a man holding sunglasses, creating a sense of personal connection and drawing the viewer's attention. The intention is to immediately engage the audience with a relatable and visually appealing image, from the customer's perspective. - The text overlay announces a Black Friday offer of 20% off the first workout, aiming to incentivize potential customers to try the service. This is from the brand's perspective, highlighting a limited-time promotion to drive immediate action. - The ad concludes with a call to action to use the code FIRST20, providing clear instructions on how to redeem the offer. This is from the brand's perspective, guiding the viewer towards conversion and encouraging them to take advantage of the discount.

# Ad summary This ad promotes FaceGym Silver Lake's grand opening, highlighting free express workouts and complimentary engraving with Multi Sculpt purchases from 10 AM. # Brand positioning FaceGym is presented as a modern skincare and facial fitness brand that combines innovative technology with traditional techniques to sculpt and tone the face. The brand aims to occupy a space in the consumer's mind as a provider of advanced facial workouts, offering both in-studio treatments and at-home devices. FaceGym aligns with a lifestyle focused on wellness and aesthetic enhancement, pushing against the norms of traditional skincare by emphasizing active muscle stimulation rather than solely relying on topical products. The brand positioning is both functional, promising visible sculpting results, and emotional, promoting confidence through enhanced facial appearance. # Product The ad features FaceGym's in-studio facial workout services, which involve hands-on massage and sculpting techniques performed by trained professionals. These workouts are designed to tone and sculpt the face, similar to how exercise tones the body. The ad highlights free express workouts as a promotional offer for the grand opening of the Silver Lake location. Additionally, the Multi Sculpt device is mentioned, which is available for purchase and comes with complimentary engraving from 10 AM. The ad addresses the purchase barrier by offering a free service and a personalized touch with the engraving, making the product more appealing and accessible to potential customers. The ad conveys that these products and services are worth trying because they offer a unique approach to facial fitness, combining professional treatments with personalized at-home care. # Visual style The ad has a polished, commercial aesthetic with a mix of close-up shots and exterior views. The editing style is quick cuts, creating a sense of urgency and excitement. The production quality is high, with clear lighting and professional-looking shots. The pacing is fast, with cuts occurring frequently to maintain viewer engagement. # Hooks Text overlay: SAVE THE DATE / FREE EXPRESS WORKOUTS / PLUS / COMPLIMENTARY ENGRAVING WITH EVERY MULTI SCULPT PURCHASE FROM 10AM / FACEGYM SILVER LAKE / 3438 SUNSET BLVD Visual: 00:00–00:01: A close-up shot of a person's face, possibly a customer, with a purple and blue lighting effect. The person's expression is neutral. The camera is static. Text overlay: "SAVE THE DATE," "FREE EXPRESS WORKOUTS," "PLUS COMPLIMENTARY ENGRAVING WITH EVERY MULTI SCULPT PURCHASE FROM 10AM," "FACEGYM SILVER LAKE 3438 SUNSET BLVD." / 00:01–00:02: A medium shot of a person lying down receiving a facial massage. The person has blonde hair and is wearing a black headband. The background shows a treatment room with medical equipment. The camera is static. Text overlay: "SAVE THE DATE," "FREE EXPRESS WORKOUTS," "PLUS COMPLIMENTARY ENGRAVING WITH EVERY MULTI SCULPT PURCHASE FROM 10AM," "FACEGYM SILVER LAKE 3438 SUNSET BLVD." / 00:02–00:03: A similar shot to the previous one, but with a slightly different angle and more people visible in the background. The lighting is brighter. The camera is static. Text overlay: "SAVE THE DATE," "FREE EXPRESS WORKOUTS," "PLUS COMPLIMENTARY ENGRAVING WITH EVERY MULTI SCULPT PURCHASE FROM 10AM," "FACEGYM SILVER LAKE 3438 SUNSET BLVD." # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the hesitation to try new skincare treatments or invest in facial fitness devices by offering a free express workout and a personalized engraving service. # Value propositions - Free express workouts offer a risk-free introduction to FaceGym's services. - Complimentary engraving adds a personal touch to the Multi Sculpt purchase, increasing its perceived value. # Benefits - Opportunity to experience FaceGym services for free - Personalized product with complimentary engraving # Features - Free express workouts - Complimentary engraving with every Multi Sculpt purchase from 10 AM # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its services and new location. # Storyline - 00:00–00:02 The ad opens with a series of close-up shots of people receiving facial treatments at FaceGym. - 00:00–00:02 The message is to showcase the hands-on approach and personalized care provided by FaceGym. The perspective is from the brand, highlighting the quality of their services. The tone is professional and inviting. - 00:02–00:04 The ad transitions to shots of the FaceGym Silver Lake location's exterior, emphasizing its grand opening. - 00:02–00:04 The message is to announce the new location and invite viewers to visit. The perspective is from an external observer, showing the physical space. The tone is exciting and anticipatory. - 00:04–00:26 The ad returns to more close-up shots of facial treatments, interspersed with exterior shots of the location. - 00:04–00:26 The message is to reinforce the brand's services and the new location's presence. The perspective alternates between the brand and an external observer, providing both a personal and spatial view. The tone remains professional and inviting.

# Ad summary A woman shares her experience with the Face Gym Pro tool, highlighting its benefits and the limited-time Black Friday sale. # Brand positioning Face Gym is presented as a brand that offers innovative facial workout tools. The brand aims to occupy a space in the consumer's mind as a provider of at-home facial treatments that deliver professional results. The brand aligns with a lifestyle focused on self-care and beauty enhancement. The brand pushes against the norm of traditional skincare routines by offering a workout-based approach to facial care. The brand positioning is functional, emphasizing the performance and effectiveness of its tools. # Product The Face Gym Pro tool is a device used for facial workouts. It is designed for individuals who want to enhance their facial appearance and maintain skin health. The tool is described as an "absolute must at home" for those who have experienced it in Face Gym workouts. The ad addresses the purchase barrier by highlighting that Black Friday is the only time the product will ever go on sale, creating a sense of urgency and exclusivity. The ad tells the viewer that this product is worth buying because it offers a professional-level facial workout experience at home, and it is available at a discounted price only during the Black Friday sale. # Visual style The ad has a polished UGC feel with natural lighting. The editing style includes quick cuts and static shots. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: Guys, this is not a drill, public service announcement, please. Visual: 00:00–00:02: A woman with blonde hair and a white tank top stands in front of a gray tiled wall. She is smiling and gesturing with her hands. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies the pain point of not being able to access professional facial treatments at home. # Value propositions - Black Friday is the only time it will ever go on sale # Benefits - Professional-level facial workout at home # Features - Facial workout tool # Call to action Grab yours now. # Social proof - If you've ever had it in one of our workouts, you know it's an absolute must at home – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience and recommendations. # Storyline - 00:00–00:02 The video begins with a woman enthusiastically introducing the topic. - 00:02–00:05 She clarifies that it's a public service announcement about the Face Gym Pro. - 00:05–00:09 She shows the tool being used on her face. - 00:09–00:11 She emphasizes that it's a must-have at home. - 00:11–00:14 She highlights that Black Friday is the only time it will ever be on sale. - 00:14–00:15 She urges viewers to grab theirs now.