How Doona USA Advertises on Meta

# Ad summary This ad showcases the Doona car seat and stroller in the color Deep Blue. The ad highlights the product's design and color. # Brand positioning Doona is presented as a brand that offers innovative and stylish travel solutions for parents. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, all-in-one car seat and stroller systems. The brand aligns with a lifestyle of convenience and safety for families on the go. Doona pushes against the norms of traditional bulky car seats and strollers by offering a compact and versatile product. The brand positioning is both functional, providing a practical solution for travel, and emotional, offering parents peace of mind and convenience. # Product The Doona car seat and stroller is an all-in-one travel solution designed for parents on the go. It functions as both a car seat for safe transportation in a vehicle and a stroller for easy mobility outside the car. The product is shown in the color Deep Blue. The Doona car seat and stroller is designed for infants and toddlers, providing a safe and comfortable way to travel. The ad highlights the product's sleek design and ease of use, making it a convenient option for parents. The ad addresses the purchase barrier of needing separate car seats and strollers by offering a single, versatile product. # Visual style The ad has a polished and clean aesthetic, with a focus on showcasing the product's design. The editing style is smooth, with slow rotations and close-up shots. The production quality is high-end, giving the ad a commercial feel. The pacing is slow and deliberate, allowing viewers to appreciate the product's features. The cuts and product actions are timed to the music beats. # Hooks Text overlay: 00:00–00:06 / DEEP BLUE Visual: 00:00–00:04 / The Doona car seat and stroller in Deep Blue is displayed on a white platform against a two-tone gray and beige background. The product rotates slowly, showcasing its design from all angles. The lighting is bright and even, highlighting the product's features. The text overlay "Meet Doona in DEEP BLUE" is visible. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of needing separate car seats and strollers, which can be bulky and inconvenient for parents on the go. # Value propositions - The Doona car seat and stroller offers a versatile travel solution, combining the functionality of a car seat and stroller in one product, providing convenience and ease of use for parents. # Benefits - Convenience for parents on the go - Safe transportation in a vehicle - Easy mobility outside the car - Sleek design # Features - All-in-one car seat and stroller - Deep Blue color # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and design. # Storyline - 00:00–00:04 The Doona car seat and stroller is shown rotating on a platform. - 00:04–00:06 A hand is shown adjusting the canopy of the Doona car seat and stroller.

# Ad summary This ad showcases the Doona car seat and stroller, highlighting its ease of use and convenience for parents on the go. The ad features a woman demonstrating how quickly the Doona folds and unfolds, making it easy to transition from car to errands with ease and confidence. # Brand positioning Doona is presented as a brand focused on simplifying parenthood with innovative and convenient travel solutions. The brand aims to occupy the space of practical luxury, offering products that are both functional and stylish. Doona aligns with a lifestyle of active, on-the-go parents who value efficiency and ease of use. The brand pushes against the norms of bulky, complicated baby gear, offering a streamlined, all-in-one solution. The brand positioning is both functional (simplicity, efficiency) and emotional (confidence, ease). # Product The Doona car seat and stroller is a 2-in-1 product designed for parents seeking convenience and ease of use. It functions as both an infant car seat and a stroller, eliminating the need for separate bulky equipment. The product is designed for parents who are frequently on the go and need a quick and easy solution for transporting their baby. The ad highlights that the Doona folds and unfolds in seconds, making it easy to get in and out of the car and run errands. The key USP is its seamless transition between car seat and stroller, addressing the common pain point of cumbersome baby gear. The ad shows the product being used in urban environments, emphasizing its suitability for city living and travel. The ad conveys that the Doona is worth trying because it simplifies travel with a baby, offering ease, confidence, and convenience. # Visual style The ad has a polished, commercial aesthetic with natural lighting and smooth transitions. The production quality is high-end, giving it a professional feel. The visual motifs include close-up shots of the product and the woman using it in various urban settings. The pacing is moderate, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:02–00:03: Folds and unfolds in seconds. Text overlay: 00:02–00:03: Folds & unfolds in Seconds Visual: 00:02–00:03: The woman continues to unfold the Doona stroller on a sidewalk next to a street. A stone building is visible in the background. Text overlay: "Folds & unfolds in Seconds". # Funnel stage Consideration # Pain points The ad addresses the pain point of cumbersome baby gear, specifically the difficulty of getting in and out of the car and running errands with a traditional car seat and stroller. "Getting in and out of the car made easy." # Value propositions - The Doona car seat and stroller simplifies travel with a baby by folding and unfolding in seconds, making it easy to get in and out of the car and run errands with ease and confidence. # Benefits - Run errands with ease and confidence # Features - Folds and unfolds in seconds - Getting in and out of the car made easy # Call to action Do it with Doona # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer demonstrating and using the product. # Storyline - 00:00–00:01 The ad begins by showcasing the Doona car seat being taken out of a car. - 00:01–00:03 The ad transitions to a woman unfolding the Doona into a stroller. - 00:03–00:05 The ad highlights the ease of getting in and out of the car with the Doona. - 00:05–00:07 The ad shows the woman confidently running errands with the Doona. - 00:07–00:11 The ad concludes with the woman smiling and enjoying her time with the Doona.

# Ad summary This ad showcases the Doona car seat and stroller in deep blue. The ad highlights the product's design and functionality. # Brand positioning Doona is presented as a premium brand offering innovative car seat and stroller solutions for modern parents. The brand emphasizes convenience, safety, and style, positioning itself as a leader in the baby travel gear market. Doona aims to occupy the space of a high-end, all-in-one solution that simplifies travel with infants. The brand aligns with a lifestyle of ease and efficiency, pushing against the norms of bulky, separate car seats and strollers. The brand positioning is both functional (offering a 2-in-1 solution) and emotional (providing peace of mind and convenience for parents). # Product The Doona is a car seat and stroller combination designed for infants. It functions as a standard car seat for vehicle use and can transform into a stroller with integrated wheels and a handlebar. The product is shown in a deep blue color. The Doona is designed for parents seeking a convenient and space-saving travel solution. Key features include its ease of transformation between car seat and stroller modes, compact design, and safety certifications. The ad addresses the purchase barrier of needing separate car seats and strollers by offering an all-in-one solution. The Doona is presented as a worthwhile investment for its convenience and practicality. # Visual style The ad has a polished and clean aesthetic with soft lighting and a neutral color palette. The editing style is smooth with slow camera movements to showcase the product's design. The production quality is high-end, giving the ad a commercial feel. The pacing is slow and deliberate, allowing viewers to focus on the product's features. The visuals are synced with the music, creating a cohesive and engaging viewing experience. # Hooks Text overlay: 00:00–00:02: Meet Doona in / 00:01–00:02: DEEP BLUE Visual: 00:00–00:02: A close-up shot of the Doona car seat and stroller in deep blue. The product is positioned against a neutral beige background. The camera slowly rotates around the product, highlighting its design and features. The lighting is soft and diffused, creating a clean and modern look. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of needing separate car seats and strollers, which can be bulky and inconvenient for travel. The Doona offers an all-in-one solution, simplifying travel with infants. # Value propositions - All-in-one car seat and stroller solution for modern parents - Convenient and space-saving travel solution - Ease of transformation between car seat and stroller modes # Benefits - Convenience - Space-saving - Ease of use - Maneuverability # Features - Car seat and stroller combination - Integrated wheels - Handlebar - Deep blue color # Call to action Shop Now # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its features. # Storyline - 00:00–00:02 The ad opens with a close-up of the Doona car seat and stroller in deep blue, highlighting its design and features. - 00:02–00:04 The camera rotates around the product, showcasing its functionality and design from different angles. - 00:04–00:05 A hand is shown pulling the handle of the Doona, demonstrating its ease of use and maneuverability.

# Ad summary This ad promotes the Doona Liki Trike, emphasizing its ability to make winter walks adventurous. The ad features a close-up shot of the trike being used on a paved path, with text overlay highlighting the product name and a call to action to shop now. # Brand positioning Doona is presented as a brand focused on innovative and practical solutions for parents on the go. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, versatile products that simplify parenting. The brand aligns with a lifestyle of active, modern parents who value convenience and adventure. Doona pushes against the norms of bulky, traditional baby gear by offering compact, multi-functional products. The brand positioning is both functional, providing practical solutions, and emotional, enabling parents to enjoy adventures with their children. # Product The Doona Liki Trike is a compact and foldable tricycle designed for children. It is shown being used on a paved path, suggesting it is suitable for walks and outdoor adventures. The trike features a sunshade, handlebars, and a seat. The ad emphasizes that it can "Make every walk a winter adventure," highlighting its usability in colder months. The trike appears to be designed for easy maneuverability and portability, addressing the purchase barrier of bulky baby gear. The ad aims to convey that the Liki Trike is a worthwhile investment for parents seeking a convenient and adventurous way to travel with their children. # Visual style The ad has a clean and modern visual style with a focus on the product. The production quality appears to be high, with good lighting and a shallow depth of field. The image treatment includes subtle color grading to enhance the overall tone. The typography is simple and legible, and the layout is straightforward. The visual style aims to be appealing and informative, highlighting the product's features and benefits. # Hooks Headline: Liki Trike # Funnel stage Consideration # Pain points The ad addresses the pain point of limited outdoor activity options during winter, particularly for parents with young children. # Value propositions - The Liki Trike allows you to make every walk a winter adventure. # Benefits - Make every walk a winter adventure # Features - Compact design - Foldable - Sunshade - Handlebars # Call to action Shop Now # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product's features and benefits while encouraging a purchase. # Storyline - The ad opens with a close-up shot of the Doona Liki Trike in use, immediately showcasing the product in action. This is intended to grab the viewer's attention and highlight the trike's design and functionality from the brand's perspective. - The text overlay "Make every walk a winter adventure" is introduced, emphasizing the product's benefit of enabling outdoor activities even in winter. This is from the brand's perspective, aiming to position the trike as a versatile and year-round solution. - The ad concludes with a "Shop Now" call to action, prompting the viewer to make a purchase. This is from the brand's perspective, driving the narrative towards conversion.

# Ad summary This ad showcases the Liki Trike as the ultimate stroller alternative. It highlights its versatility and suitability for various activities and environments, emphasizing its appeal for parents seeking a stylish and functional option for their little ones. # Brand positioning The brand, Doona, is presented as a provider of innovative and stylish solutions for parents. The ad positions the brand as modern and in tune with the needs of active families. It aligns with a lifestyle that values convenience, versatility, and design. The brand pushes against the norms of traditional, bulky strollers by offering a compact and multi-functional alternative. The brand positioning is both functional, emphasizing the product's performance and simplicity, and emotional, appealing to parents who want to maintain their active lifestyle while caring for their children. # Product The Liki Trike is presented as the ultimate stroller alternative, designed for little ones. It is a compact, foldable tricycle that offers endless possibilities for parents and children. The trike is shown being used in various settings, from city streets to beaches, highlighting its versatility. The ad emphasizes its suitability for winter use, suggesting it can handle different terrains and weather conditions. The Liki Trike is portrayed as a stylish and functional option, addressing the purchase barrier of traditional strollers being bulky and inconvenient. # Visual style The ad has a polished, commercial aesthetic with natural lighting and smooth transitions. The editing style includes quick cuts to showcase different scenes and uses of the Liki Trike. The production quality is high, giving the ad a professional and appealing look. The pacing is moderate, with cuts timed to the music beats. The overall visual style supports the intended tone of showcasing a modern, versatile, and stylish product for active parents. # Hooks Text overlay: Liki Trike Visual: 00:00–00:02: A low-angle shot follows a black Liki Trike being pushed along a paved sidewalk with a white railing and green foliage in the background. The camera focuses on the trike's wheels and the person pushing it, wearing a brown jacket. / 00:02–00:03: Close-up of a child's feet in red sneakers secured in the Liki Trike's footrests. The camera focuses on the details of the trike's wheels and straps. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of traditional strollers being bulky and inconvenient, as implied by the text overlay "The ultimate stroller alternative." # Value propositions - The Liki Trike offers a compact and foldable design, providing convenience and portability for active parents. - Its versatility and suitability for various terrains make it adaptable to different environments and activities. - The stylish design offers a modern look, appealing to parents who value aesthetics. # Benefits - Convenience - Portability - Adaptability - Modern look # Features - Compact design - Foldable - Versatile - Suitable for various terrains - Stylish # Call to action None used. # Social proof - None used. # Point of view - Customer 80% – The ad shows parents using the product in various real-life scenarios, creating a sense of relatability and authenticity. - Brand 20% – The brand's voice is present through text overlays that highlight the product's features and benefits. # Storyline - 00:00–00:02 The ad opens with a close-up of the Liki Trike being pushed along a sidewalk. - 00:02–00:03 The camera focuses on the child's feet secured in the trike's footrests, emphasizing safety and comfort. - 00:03–00:04 The scene transitions to a father carrying a child on his shoulders while pushing the folded Liki Trike, showcasing its portability. - 00:04–00:05 A mother is shown pushing her child in the Liki Trike in a park, with the text overlay "The ultimate stroller alternative" appearing on screen. This highlights the product's primary benefit and target audience. - 00:05–00:06 A father interacts with his child in the trike, reinforcing the emotional connection and joy the product brings. - 00:06–00:07 The trike is shown being used on a scenic route with the text overlay "endless possibilities", emphasizing its versatility and adaptability to different environments. - 00:07–00:10 The ad shows the trike being carried with a bag attached, followed by a woman pushing the trike along a beach with the text overlay "for your little one this winter", suggesting seasonal relevance and practicality. - 00:10–00:12 The final scene shows a woman pushing the trike while holding an ice cream cone, reinforcing the idea of enjoying everyday activities with the product.

# Ad summary This ad showcases the Doona Car Seat & Stroller, highlighting its 2-in-1 functionality and effortless convenience. The ad features a woman demonstrating how easily the product transforms from a car seat to a stroller, emphasizing its practicality and stylish design. # Brand positioning Doona is presented as a brand that prioritizes functionality and convenience for modern parents. The brand aligns with a lifestyle that values efficiency and style, offering products that simplify daily routines. Doona pushes against the norm of bulky, separate car seats and strollers by providing an all-in-one solution. The brand positioning is both functional, focusing on performance and simplicity, and emotional, appealing to parents who seek to streamline their lives without sacrificing style. # Product The Doona Car Seat & Stroller is a 2-in-1 product designed for parents seeking effortless convenience. It functions as both a car seat and a stroller, easily transforming between the two modes. The product is shown being used by a stylish, modern woman, implying it is for parents who value both functionality and aesthetics. The ad highlights its unique selling points (USPs) of being a 2-in-1 solution, providing more functionality, and offering effortless convenience. The product is demonstrated in an urban setting, suggesting it is ideal for on-the-go parents. The ad addresses the purchase barrier of needing separate car seats and strollers by offering a single, versatile product. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style includes quick cuts and smooth transitions. The pacing is consistent, creating a dynamic feel. The visuals are timed to the music beats, enhancing the overall rhythm. # Hooks Text overlay: 00:01–00:03: Doona Car Seat & Stroller Visual: 00:00–00:01: A woman is shown taking a black Doona car seat/stroller with yellow wheels out of the back of a car. The car is parked on a city street with buildings visible in the background. / 00:01–00:03: The woman is standing on a city street, unfolding the Doona car seat/stroller. She is wearing a brown leather jacket, jeans, and has dark hair. Text overlay: “Doona Car Seat & Stroller”. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of needing separate car seats and strollers, which can be bulky and inconvenient. # Value propositions - The Doona Car Seat & Stroller offers a 2-in-1 design, providing more functionality and effortless convenience for parents on the go. # Benefits - More functionality - Effortless convenience # Features - 2-in-1 car seat and stroller # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer using and demonstrating the product. # Storyline - 00:00–00:02 A woman takes the Doona car seat/stroller out of the back of a car. - 00:02–00:11 The ad shows the woman using the Doona car seat/stroller on a city street.

# Ad summary This ad features a quote from Good Housekeeping praising the Doona car seat stroller as a game-changer, especially for city families and parents who travel frequently. The visual shows a couple walking with the stroller in a park-like setting. # Brand positioning Doona is presented as a brand that offers innovative solutions for parents, particularly those living in cities or who travel frequently. The brand aims to occupy a space in the consumer's mind as a provider of convenient and versatile baby travel gear. The brand aligns with a lifestyle of mobility and ease, suggesting that parents don't have to sacrifice their active lifestyles when they have children. The brand pushes against the norm of bulky, traditional strollers and car seats by offering a product that combines both functionalities. The brand positioning is both functional (convenience, versatility) and emotional (freedom, ease of travel). # Product The Doona car seat stroller is a product that combines the functionality of a car seat and a stroller into one unit. It is designed for parents who need a convenient and space-saving solution for transporting their baby. The product features a car seat that can easily transform into a stroller with wheels that fold out. It is for city families and parents who travel frequently. The ad highlights its USP as a game-changer for these demographics. The use occasion shown is a casual walk in a park, suggesting everyday use. The ad addresses the purchase barrier of bulky baby gear by offering a compact and versatile alternative. # Visual style The ad has a natural, lifestyle-focused visual aesthetic. The production quality appears to be high, with clear lighting and a well-composed shot. The image treatment is minimal, with natural color grading. The typography is clean and legible. The style aims to be relatable and trustworthy, fitting for an in-feed ad. # Hooks Headline: "I think it's a game-changer, notably for city families and parents who travel frequently." # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the inconvenience and bulkiness of traditional car seats and strollers, especially for city dwellers and frequent travelers. # Value propositions - Game-changer for city families and parents who travel frequently # Benefits - Convenience - Versatility - Space-saving # Features - Car seat and stroller in one # Call to action None used. # Social proof - "I think it's a game-changer, notably for city families and parents who travel frequently." – GOOD HOUSEKEEPING # Point of view - External source: The quote from Good Housekeeping is an external endorsement of the product's value and utility. - Customer: The couple using the stroller provides a visual representation of the target audience and their experience with the product. # Storyline - The ad begins with a quote from Good Housekeeping, stating that the Doona is a "game-changer, notably for city families and parents who travel frequently." This is included to establish credibility and highlight the product's key benefits from a trusted external source. The audience experiences this from the perspective of an external source, Good Housekeeping, which lends authority to the claim. - The visual shows a couple walking with the Doona stroller in a park-like setting. This is included to provide a real-life context for the product's use and to show how it fits into an active lifestyle. The audience experiences this from an observer's perspective, seeing the product in action and imagining themselves in a similar situation.

# Ad summary This ad showcases the Doona car seat and stroller, highlighting its convenience and versatility for parents on the go. The ad features a parent using the Doona in various everyday scenarios, emphasizing its ease of use and how it simplifies daily life with a baby. # Brand positioning Doona is presented as a brand that offers innovative and practical solutions for parents, specifically focusing on simplifying travel and daily routines with a baby. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, versatile products that make parenting easier and more convenient. Doona aligns with values of efficiency, style, and adaptability, promoting a lifestyle where parents can maintain their mobility and independence while caring for their child. The brand pushes against the norm of bulky, complicated baby gear by offering a streamlined, all-in-one solution. The brand positioning is both functional (providing a practical solution) and emotional (offering convenience and peace of mind to parents). # Product The Doona car seat and stroller is a 2-in-1 product designed for parents seeking a convenient and versatile solution for transporting their baby. It functions as both a car seat and a stroller, eliminating the need for separate bulky equipment. The product is intended for parents who are frequently on the go, whether traveling, running errands, or navigating urban environments. Key features include its seamless transition from car seat to stroller, compact design, and ease of use. The USP is its ability to simplify everyday life by combining two essential baby products into one. The ad shows the Doona being used in various scenarios, such as navigating airports, shopping at markets, and strolling through city streets. The ad addresses the purchase barrier of inconvenience associated with traditional car seats and strollers by showcasing the Doona as a streamlined, all-in-one solution that simplifies travel and daily routines. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting and smooth transitions. The editing style includes quick cuts to showcase different scenarios and highlight the product's versatility. The production quality is high-end, giving the ad a professional and appealing look. The pacing is consistent, with cuts timed to the music beats. The audio-visual sync is well-coordinated, enhancing the overall viewing experience. # Hooks Text overlay: 00:01–00:02 Visual: 00:00–00:01: A close-up shot of a hand holding a car key and a package of wipes. The background is dark and out of focus. The hand has a tattoo on the finger. The lighting is dim. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of inconvenience associated with traditional car seats and strollers, which can be bulky and difficult to manage, especially when traveling or navigating busy public spaces. # Value propositions - The Doona car seat and stroller offers a convenient and versatile solution for parents on the go, simplifying travel and daily routines with a baby. # Benefits - Simplifies everyday life - Convenient for travel - Versatile for various urban environments # Features - 2-in-1 car seat and stroller - Compact design - Easy transition from car seat to stroller # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a parent using the product in everyday situations, showcasing its convenience and ease of use. # Storyline - 00:00–00:01 The ad opens with a close-up of a hand holding a car key and a package of wipes, suggesting the start of a journey or outing. - 00:01–00:02 A woman is shown walking with the Doona car seat and stroller in an open-air market, conveying the message that the product is suitable for navigating busy public spaces. - 00:02–00:03 A close-up shot of a baby's feet in red shoes inside the Doona stroller emphasizes the product's comfort and safety for the child. - 00:03–00:05 The woman is seen pushing the Doona through the market, highlighting its ease of maneuverability and convenience for shopping. - 00:05–00:06 The woman continues to stroll with the Doona, now accompanied by a child walking alongside, suggesting the product's suitability for family outings. - 00:06–00:07 A close-up shot of the Doona's wheels rolling on the sidewalk emphasizes its smooth and easy mobility. - 00:07–00:08 The woman is shown pushing the Doona in front of a building, reinforcing the product's versatility for various urban environments. - 00:08–00:10 A man is now pushing the Doona, indicating that the product is suitable for both parents and caregivers.

# Ad summary This ad features a testimonial from a customer about the Doona car seat stroller. The ad shows a woman sitting on a bench with the Doona next to her, with a quote bubble above her head with a 5-star review. # Brand positioning The brand, Doona, is presented as a provider of comfortable and easy-to-use baby travel solutions. The brand is positioned as a premium option for parents who value convenience and comfort. The ad highlights the brand's focus on creating products that make traveling with a baby easier and more enjoyable. # Product The product featured is the Doona car seat stroller, a 2-in-1 product that functions as both a car seat and a stroller. The ad emphasizes the product's comfort and ease of use, as highlighted in the customer testimonial. The Doona is shown in an outdoor setting, suggesting it is designed for parents who are on the go and need a convenient travel solution for their baby. The ad aims to address the purchase barrier of convenience by showcasing how the Doona simplifies travel with a baby. # Visual style The ad has a clean and polished look, with a focus on showcasing the product in a real-life setting. The image is well-lit and the colors are vibrant. The overall style is modern and appealing. # Hooks Headline: "In love with the Doona! Very comfortable, and very easy to use." # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traveling with a baby can be difficult and uncomfortable, as signaled by the testimonial highlighting the product's comfort and ease of use: "In love with the Doona! Very comfortable, and very easy to use." # Value propositions - The Doona is comfortable and easy to use, making it a convenient travel solution for parents. # Benefits - Provides a comfortable experience for the baby - Simplifies travel for parents # Features - Comfortable - Easy to use # Call to action None used. # Social proof - "In love with the Doona! Very comfortable, and very easy to use." – Francheska # Point of view - Customer: The testimonial at the top of the image is from the customer's point of view, as it shares their personal experience with the product. - Brand: The image of the woman with the Doona is from the brand's point of view, showcasing the product in a real-life setting. # Storyline - The ad opens with a testimonial from a customer named Francheska, who expresses her love for the Doona, highlighting its comfort and ease of use. This is intended to build trust and credibility by showcasing a positive experience from a real user. The story is being told from the customer's perspective. - The ad then shows a woman sitting on a bench with the Doona next to her, visually reinforcing the product's use in a real-life scenario. This is intended to provide context and demonstrate the product's convenience. The story is being told from the brand's perspective.

# Ad summary This ad features a testimonial from Babylist about the Doona infant car seat and stroller hybrid. The ad shows a woman sitting on a bench with the Doona, with a building in the background. # Brand positioning The brand, Doona, is presented as a provider of innovative and convenient baby travel solutions. The ad highlights the brand's focus on making parenthood easier through its unique infant car seat and stroller hybrid. The brand positions itself as a problem-solver for new parents, offering a product that simplifies travel with a baby. The brand aligns with a lifestyle of convenience and ease, appealing to parents who value practicality and efficiency. The brand pushes against the norm of traditional, separate car seats and strollers, offering an all-in-one solution. # Product The product featured is the Doona infant car seat and stroller hybrid, a 2-in-1 solution designed for new parents. It functions as both an infant car seat for safe car travel and a stroller for easy mobility outside the car. The product is shown in use, with a woman sitting on a bench next to it. The ad addresses the purchase barrier of needing separate car seats and strollers by offering a single, integrated product. The ad conveys that this product is worth trying or buying because it simplifies parenthood and makes travel with a baby more convenient. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a real-life setting with a testimonial overlay. The image treatment includes color grading to enhance the colors and lighting. The typography is clean and legible. The style is designed to be scannable and attention-grabbing in-feed. # Hooks Headline: "This genius infant car seat + stroller hybrid makes new parenthood a lot easier" # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that new parents face the challenge of managing separate car seats and strollers, which can be cumbersome and inconvenient. The quote "This genius infant car seat + stroller hybrid makes new parenthood a lot easier" signals this frustration. # Value propositions - Genius infant car seat + stroller hybrid makes new parenthood a lot easier # Benefits - makes new parenthood a lot easier # Features - infant car seat - stroller hybrid # Call to action None used. # Social proof - "This genius infant car seat + stroller hybrid makes new parenthood a lot easier" – Babylist # Point of view - External source: The testimonial from Babylist is an external endorsement of the product's benefits. # Storyline - The ad opens with a quote from Babylist, a trusted source for baby product recommendations. The message conveys that the Doona infant car seat and stroller hybrid makes new parenthood a lot easier. This is included to immediately establish the product's value and credibility through an external endorsement. - The ad then shows a woman sitting on a bench with the Doona, visually demonstrating the product in a real-life setting. This is included to provide context and show how the product can be used in everyday situations.

# Ad summary This ad showcases the Doona Liki Trike, emphasizing its adaptability to a child's growth. The video features a woman assembling the trike, followed by scenes of children of different ages using it in various settings, highlighting its versatility and ease of use. # Brand positioning Doona is presented as a brand that focuses on innovative and adaptable products for children, particularly in the realm of travel and mobility. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, versatile solutions that grow with the child. The brand aligns with values of convenience, adaptability, and modern parenting. Doona pushes against the norm of single-use or quickly outgrown baby products by offering a product designed to evolve with the child's developmental stages. The brand positioning is both functional, emphasizing the product's adaptability and ease of use, and emotional, appealing to parents seeking convenience and long-term value. # Product The Doona Liki Trike is a versatile tricycle designed to adapt to a child's growth from infancy through toddlerhood. It features adjustable components such as a parent steering handle, sun canopy, and safety bar, which can be removed as the child develops the ability to ride independently. The trike is shown being assembled and used in various settings, highlighting its portability and ease of use. The Liki Trike is for parents looking for a long-lasting, adaptable solution for their child's transportation needs. The ad emphasizes the trike's ability to transform and adapt, addressing the purchase barrier of products that are quickly outgrown. The ad conveys that the Liki Trike is a worthwhile investment due to its longevity and adaptability. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style includes quick cuts to showcase the assembly process and different use cases. The production quality is high-end, supporting the intended tone of convenience and versatility. The pacing is consistent, with cuts timed to the background music. # Hooks Text overlay: Liki Trike Visual: 00:00–00:03: A woman wearing a green and brown striped shirt and a New York Yankees baseball cap is kneeling in front of a light brown wood-paneled wall. She is assembling a black and yellow Doona Liki Trike. The camera is stationary and shows a medium shot of the woman and the trike. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of buying baby products that are quickly outgrown, leading to wasted money and storage space. # Value propositions - The gift that adapts with your child # Benefits - Adapts to a child's growth - Versatile use in various settings - Portability - Ease of use # Features - Adjustable components - Parent steering handle - Sun canopy - Safety bar - Adaptable design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and benefits through visuals and text overlays. # Storyline - 00:00–00:11 A woman assembles the Doona Liki Trike, showcasing its various components and how they fit together. - 00:11–00:14 The ad transitions to show children of different ages using the trike in various settings, such as riding on a sidewalk and being pushed by a parent indoors.

# Ad summary This ad showcases the Liki Trike, highlighting its features and benefits for parents and children. The ad emphasizes the trike's portability, ease of use, and suitability as a gift for young explorers. # Brand positioning Doona is presented as a brand that offers innovative and practical solutions for parents on the go. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, stylish, and convenient products that simplify parenting. The brand aligns with values of exploration, ease, and modern parenting, pushing against the norms of bulky and inconvenient baby gear. The brand positioning is both functional, focusing on performance and simplicity, and emotional, appealing to parents' desire to provide enriching experiences for their children. # Product The Liki Trike is a compact and foldable tricycle designed for young children. It is presented as the perfect gift for little explorers, offering a convenient and stylish way for kids to travel. The trike is shown being easily unfolded and assembled, highlighting its portability and ease of use. It features a sunshade, adjustable seat, and parent control handle, making it suitable for various stages of a child's development. The ad addresses the purchase barrier of bulky baby gear by showcasing the trike's compact and foldable design, making it easy to store and transport. # Visual style The ad has a polished and clean aesthetic, with natural lighting and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with static shots and clear demonstrations of the product's features. # Hooks Text overlay: 00:00–00:03 Liki Trike Visual: 00:00–00:03: A woman with a baseball cap and striped shirt stands in front of a wooden wall, unpacking a black Liki Trike from its carrying case. The camera is stationary and captures a medium shot of the woman and the product. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of bulky and inconvenient baby gear, which can be difficult to store and transport. # Value propositions - The Liki Trike offers a convenient and stylish way for parents to travel with their young children. - Its compact and foldable design makes it easy to store and transport, addressing the purchase barrier of bulky baby gear. - The adjustable seat and parent control handle make it suitable for various stages of a child's development. # Benefits - Portability - Convenience - Versatility - Stylish design # Features - Compact and foldable design - Easy to assemble - Adjustable seat - Parent control handle - Sunshade # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product's features and benefits through visuals and text overlays. # Storyline - 00:00–00:03 The ad begins with a woman unpacking the Liki Trike from its carrying case. - 00:03–00:09 The woman assembles the trike, demonstrating its ease of use and compact design. - 00:09–00:12 The ad transitions to show a child riding the Liki Trike outdoors, highlighting its functionality and appeal to young children. - 00:12–00:15 The ad shows the trike being used in various settings, such as a health bar, emphasizing its versatility and convenience for parents on the go.

# Ad summary This ad showcases the Doona car seat stroller. The ad features a woman sitting on a bench reading a book with the Doona next to her. The ad then shows the Doona being used in different settings. # Brand positioning Doona is presented as a brand that offers innovative and stylish travel solutions for parents. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, convenient, and safe products that simplify the lives of parents on the go. The brand aligns with values of practicality, safety, and modern design, promoting a lifestyle of ease and mobility for parents and their children. Doona pushes against the norms of bulky and complicated traditional car seats and strollers by offering an all-in-one solution that is both functional and aesthetically pleasing. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, appealing to parents' desire for convenience and peace of mind. # Product The Doona car seat stroller is a 2-in-1 product that functions as both an infant car seat and a stroller. It is designed for parents seeking a convenient and space-saving travel solution. The product features integrated wheels that allow it to transform from a car seat into a stroller in seconds, eliminating the need for a separate stroller frame. It is shown being used in various settings, such as airports, city streets, and cafes, highlighting its versatility and ease of use. The ad addresses the purchase barriers of bulky and cumbersome traditional car seats and strollers by showcasing the Doona's compact and lightweight design. The ad tells the viewer that this product is worth trying or buying because it simplifies travel with a baby, making it more manageable and enjoyable. # Visual style The ad has a polished and modern aesthetic with clean backgrounds and well-dressed individuals. The editing style consists of quick cuts between different scenes, creating a fast-paced rhythm. The production quality is high-end, giving the ad a commercial feel. The pacing is consistent throughout the ad, with cuts timed to the music beats. # Hooks Visual: 00:00–00:02: A woman with long brown hair wearing a black and white vest, black pants, a navy baseball cap, and white sneakers is sitting on a blue bench reading a book. Next to her is a Doona car seat stroller in a gray color. In the background, another woman in a red outfit walks by. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of dealing with bulky and cumbersome traditional car seats and strollers. # Value propositions - Simplifies travel with a baby - Makes travel more manageable and enjoyable # Benefits - Convenient travel solution - Space-saving design - Easy to use # Features - 2-in-1 car seat and stroller - Integrated wheels - Compact and lightweight design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and benefits. # Storyline - 00:00–00:02 A woman is sitting on a bench reading a book with the Doona car seat stroller next to her. - 00:02–00:14 The ad then shows the Doona being used in different settings, such as an airport, city streets, and cafes.

# Ad summary This ad features a woman with a Doona stroller. The ad highlights the convenience of the Doona stroller, suggesting it can go anywhere. # Brand positioning Doona is presented as a brand that offers innovative and convenient travel solutions for parents and their babies. The brand aims to occupy the space of providing all-in-one mobility solutions, simplifying travel with infants. The brand aligns with a lifestyle of convenience and mobility, suggesting that parents don't have to sacrifice their on-the-go lifestyle when they have a baby. Doona pushes against the norm of bulky and separate car seats and strollers, offering a combined solution. The brand positioning is both functional, providing a practical travel solution, and emotional, offering parents freedom and ease of use. # Product The Doona stroller is a 2-in-1 car seat and stroller designed for infants. It functions as both a car seat for safe travel in a vehicle and a stroller for easy mobility outside of the car. The product is for parents who want a convenient and space-saving travel solution for their babies. The stroller is black with yellow accents on the wheels and a dark teal sunshade. The ad highlights the product's ability to go anywhere, suggesting its ease of use and portability. The ad addresses the purchase barrier of needing separate car seats and strollers by offering a combined solution. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a clean and minimalist aesthetic. The image treatment includes soft lighting and color grading. The typography is large and bold. The style is high-design and aims to create stop power in the feed. # Hooks Headline: Wherever you go, Doona goes too. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of needing separate car seats and strollers, which can be bulky and inconvenient. # Value propositions - The Doona stroller is designed to be taken anywhere, emphasizing its convenience and portability. # Benefits - Convenience - Portability - Space-saving # Features - 2-in-1 car seat and stroller # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the message that the Doona stroller is designed to be taken anywhere, emphasizing its convenience and portability. # Storyline - The ad opens with the message "Wherever you go, Doona goes too." The brand is telling the audience that the Doona stroller is designed to be taken anywhere, emphasizing its convenience and portability. This message sets the stage for showcasing the product's versatility and ease of use.

# Ad summary This ad showcases the Doona car seat stroller, highlighting its ease of use for travel. It features a man demonstrating the product with a child, set against a clean background with luggage, and emphasizes the convenience and portability of the stroller. # Brand positioning Doona is presented as a premium brand focused on innovative travel solutions for parents. The brand aims to occupy the space of convenience and safety, offering products that simplify travel with young children. The brand aligns with a lifestyle of active, on-the-go parents who value efficiency and ease of use. Doona pushes against the norms of bulky, complicated travel systems, offering a streamlined, all-in-one solution. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, appealing to parents' desire for stress-free travel experiences. # Product The Doona car seat stroller is a 2-in-1 product that functions as both an infant car seat and a stroller. It is designed for ease of use and portability, allowing parents to transition seamlessly from car to stroller. The product features a black car seat with yellow accents on the wheels, a retractable handle, and a sun canopy. It is suitable for infants and young children, as shown by the child seated in the stroller. The ad addresses the purchase barrier of travel inconvenience by showcasing how the Doona simplifies the process. The key selling point is its dual functionality and ease of transformation, making travel with a baby more manageable. # Visual style The ad features a clean and minimalist visual style with a focus on showcasing the product in a realistic setting. The production quality is high, with studio-shot lighting and a neutral color palette. The image treatment includes background removal and subtle color grading to enhance the product's visibility. The typography is large and bold, making it easily scannable. The overall style is designed to be visually appealing and informative, highlighting the product's features and benefits in a clear and concise manner. # Hooks Headline: Travel made easy, memories made everywhere # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of travel inconvenience with young children, as parents often struggle with bulky and complicated travel systems. # Value propositions - The Doona car seat stroller simplifies travel with young children, making it easier to create memories. # Benefits - Travel made easy - Memories made everywhere # Features - 2-in-1 car seat and stroller # Call to action Shop Now # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features and benefits to potential customers. # Storyline - The ad opens with a man demonstrating the Doona car seat stroller, showing how it can be easily maneuvered. This is included to highlight the product's ease of use and functionality from the brand's perspective. - The scene includes luggage in the background, suggesting a travel setting and reinforcing the product's suitability for travel. This is included to emphasize the product's value proposition for traveling parents from the brand's perspective. - The ad concludes with a tagline and a call to action, encouraging viewers to purchase the product. This is included to drive sales and promote the brand's message of convenient travel solutions from the brand's perspective.

# Ad summary This ad showcases the Doona car seat and stroller, highlighting its color updates. The video features close-up shots of the product, emphasizing its design and functionality. # Brand positioning Doona is presented as a brand that focuses on innovative and convenient solutions for parents. The brand aims to occupy the space of high-end, all-in-one car seat and stroller solutions. The brand aligns with a lifestyle of convenience and efficiency for parents on the go. Doona pushes against the norm of needing separate car seats and strollers, offering a 2-in-1 solution. The brand positioning is both functional (convenience, space-saving) and emotional (peace of mind for parents). # Product The Doona car seat and stroller is a 2-in-1 product designed for parents seeking convenience and efficiency. It functions as both an infant car seat and a stroller, eliminating the need to transfer a baby between the car seat and a separate stroller frame. The product is shown in various color updates, highlighting the design and aesthetic appeal. The USP is its ability to transform from a car seat to a stroller in seconds. The ad showcases the product's ease of use and compact design, addressing the purchase barrier of bulky and cumbersome baby gear. # Visual style The ad has a polished, commercial aesthetic with smooth transitions and static shots. The production quality is high-end, supporting the brand's positioning as a premium product. The pacing is consistent throughout the ad. # Hooks Text overlay: 00:00–00:14 Doona Car Seat & Stroller / 00:00–00:14 COLOR UPDATES Visual: 00:00–00:01 A static shot of the Doona car seat and stroller. The background is a neutral wall with shadows. The product is black with yellow accents and a green canopy. The text overlay reads "Doona Car Seat & Stroller COLOR UPDATES". # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of needing separate car seats and strollers, which can be bulky and cumbersome. # Value propositions - 2-in-1 car seat and stroller for ultimate convenience - Stylish color updates to match your personal style # Benefits - Convenience - Efficiency - Stylish design # Features - Car seat - Stroller - Color updates # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its features. # Storyline - 00:00–00:01 00:00–00:01 The video opens with a static shot of the Doona car seat and stroller in a neutral setting. The intention is to introduce the product and highlight its design. - 00:01–00:04 00:01–00:04 The camera shows the wheels of the Doona rolling on a surface. This is intended to show the stroller in motion. - 00:04–00:07 00:04–00:07 A hand adjusts the canopy of the Doona. This is intended to show the product's features and ease of use. - 00:07–00:12 00:07–00:12 The video shows the Doona in a different color. This is intended to showcase the color updates.

# Ad summary This ad showcases the Doona Liki Trike, emphasizing its ease of assembly and portability. The video features a woman unboxing and assembling the trike, highlighting its compact design and suitability for travel and outdoor adventures. # Brand positioning Doona is presented as a brand focused on innovative and practical solutions for parents on the go. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, versatile baby and toddler products that simplify travel and everyday life. The brand aligns with a lifestyle of convenience, adventure, and modern parenting, pushing against the norms of bulky, inconvenient baby gear. The brand positioning is both functional (ease of use, portability) and emotional (freedom, adventure). # Product The Doona Liki Trike is a compact and foldable tricycle designed for toddlers. It is shown being unboxed and easily assembled, highlighting its portability and convenience for travel. The trike features a sunshade, adjustable handlebar for parents to steer, and a compact design that fits easily into a car trunk. The product is for parents who want a lightweight, easy-to-transport trike for their children, making it ideal for outdoor adventures and travel. The ad emphasizes the trike's ease of use and compact size as key selling points. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style includes quick cuts to show the assembly process. The pacing is consistent, with cuts timed to the music. The overall feel is modern and clean, appealing to a contemporary audience. # Hooks Text overlay: 00:00–00:11 Unbox endless adventures with Liki Trike this season Visual: 00:00–00:02: A woman wearing a striped shirt and a baseball cap is kneeling on the floor in front of a wooden wall. She is unzipping a black bag. The bag contains the Doona Liki Trike. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of bulky, inconvenient baby and toddler gear that makes travel and outdoor activities difficult for parents. The visual of the trike being easily folded and placed in a car trunk signals a solution to this frustration. # Value propositions - Unbox endless adventures with Liki Trike this season # Benefits - Portability - Convenience for travel - Suitable for outdoor adventures # Features - Compact design - Foldable - Easy to assemble # Call to action Shop Now # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer assembling and using the product. # Storyline - 00:00–00:02 A woman unboxes a black bag. - 00:02–00:11 She assembles the Liki Trike. - 00:11–00:12 She walks with the trike. - 00:12–00:13 She puts the trike in the trunk of a car. - 00:13–00:14 Close up of the Doona logo on the trike.

# Ad summary This ad features the Doona car seat and stroller. The ad shows the product in both car seat and stroller form. # Brand positioning Doona is presented as a premium brand that prioritizes safety, innovation, and convenience for parents and their children. The brand aims to occupy the space of a high-end, all-in-one travel solution for infants, emphasizing ease of use and seamless transitions between car seat and stroller. Doona aligns with a modern, on-the-go lifestyle, promoting values of efficiency and safety. The brand pushes against the norm of bulky, separate car seat and stroller systems by offering a compact, convertible design. The brand positioning is both functional, focusing on performance and simplicity, and emotional, appealing to parents' desire for safety and convenience. # Product The Doona is a car seat and stroller in one. It is designed for infants and provides a safe and convenient travel solution. The product features a convertible design that allows it to transform from a car seat to a stroller in seconds. It is shown in both car seat and stroller form. The Doona is for parents who value safety, convenience, and style. The product's USPs include its all-in-one design, ease of use, and compact size. The ad addresses the purchase barriers of bulky, separate car seat and stroller systems by offering a streamlined, space-saving alternative. The ad tells the viewer that the Doona is worth trying or buying because it simplifies travel with an infant, making it more manageable and enjoyable. # Visual style The ad features a clean, studio-shot image with high production quality. The visual motif is a side-by-side comparison of the product in two different configurations. The image treatment includes background removal and even lighting. The typography is clean and legible. The style is high-design and aims to enhance scannability and stop power in feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of parents struggling with the inconvenience of using separate car seats and strollers. The visual comparison of the Doona in both configurations implies a solution to this problem. # Call to action None used. # Point of view - Brand: The entire image showcases the product's features and design from the brand's perspective, highlighting its dual functionality and convenience. # Storyline - The ad showcases the Doona car seat and stroller in two different configurations. The intention is to highlight the product's dual functionality and versatility. The audience experiences this from the brand's perspective, demonstrating the product's design and features.

# Ad summary This ad showcases the Doona Liki Trike as a compact and versatile alternative to a stroller. Through split-screen visuals, the ad highlights the trike's various uses and appeals to active families who value convenience and style. # Brand positioning Doona is presented as a brand that offers innovative and stylish solutions for modern families on the go. The brand aims to occupy the space of providing versatile and compact travel solutions, emphasizing convenience without sacrificing style or functionality. Doona aligns with a lifestyle that values adventure, family time, and ease of use, pushing against the norms of bulky and cumbersome traditional baby gear. The brand positioning is both functional (compact, 5-in-1) and emotional (freedom, family fun). # Product The Doona Liki Trike is a 5-in-1 compact tricycle designed as the ultimate stroller alternative. It is for families who enjoy active lifestyles and need a versatile travel solution for their young children. The trike features a compact design, making it easy to transport and store. It offers five different modes to adapt to a child's growth and developmental stage. The ad highlights its use in various settings, such as beach boardwalks, skateparks, and city streets, showcasing its adaptability. The ad addresses the purchase barrier of traditional bulky strollers by presenting the Liki Trike as a stylish, compact, and multi-functional alternative. # Visual style The ad has a bright and airy aesthetic with natural lighting and outdoor settings. The editing style uses quick cuts to showcase different scenes and families using the product. The production quality is polished, giving it a commercial feel. The pacing is fast, with cuts timed to the upbeat music, creating an energetic and dynamic feel. # Hooks Text overlay: 00:00–00:02 Visual: 00:00–00:02: Split screen. Top: A family of four stands on a paved road near a beach. A young boy with a blue helmet rides a blue bike. A woman in a pink dress stands next to a man who is holding the Doona Liki Trike with a baby in it. A white car drives by. Bottom: A young boy with a helmet runs towards the camera on a path surrounded by greenery. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of bulky and cumbersome traditional strollers, which can be difficult to transport and maneuver. # Value propositions - The Doona Liki Trike offers a compact and versatile solution for families on the go, combining the functionality of a stroller with the fun of a tricycle. # Benefits - Ultimate stroller alternative # Features - 5-in-1 compact tricycle # Call to action Shop Now # Social proof - None used. # Point of view - Customer 100% – The ad shows families using the product in various real-life scenarios, creating a sense of authenticity and relatability. # Storyline - 00:00–00:02 The ad opens with a split screen showing families using the Liki Trike in different outdoor settings. - 00:00–00:02 The text overlay introduces the product as the 'Liki Trike'. - 00:02–00:05 The split screen continues to show various families enjoying the Liki Trike in diverse locations, emphasizing its versatility. - 00:02–00:05 The text overlay highlights the product as 'The 5 in 1 compact tricycle you need'. - 00:05–00:08 The split screen shows more scenes of families using the trike in different environments, including a skatepark and a boardwalk. - 00:05–00:08 The text overlay positions the trike as 'It is the ultimate stroller alternative'. - 00:08–00:11 The split screen continues, showing families interacting with the trike and enjoying outdoor activities. - 00:11–00:14 The ad concludes with a 'Shop Now' CTA, encouraging viewers to purchase the Liki Trike.

# Ad summary This ad features a family walking outside with a Liki Trike. The ad highlights the product's modern design and appeal to active parents. # Brand positioning The brand is presented as modern and stylish, catering to active parents who value design and convenience. The brand aims to occupy a space in the consumer's mind as a provider of innovative and high-quality products that seamlessly integrate into a modern, active lifestyle. The brand aligns with values of family, outdoor activity, and contemporary design. It pushes against the norms of traditional, bulky baby products by offering a sleek, foldable alternative. The brand positioning is both functional (foldable, portable) and emotional (stylish, modern). # Product The Liki Trike is a foldable tricycle designed for young children. It features a sleek, modern design with a black frame and yellow accents. The trike has a high backrest, a handlebar for parents to push, and pedals for the child to use. The product is for families who enjoy outdoor activities and need a compact, portable solution for transporting their young child. The trike's USPs include its foldable design, making it easy to store and transport, and its stylish appearance, appealing to modern parents. The ad shows the trike being used during a family walk in a park-like setting. The ad addresses the purchase barrier of bulky baby products by highlighting the trike's compact and foldable nature. # Visual style The ad has a natural, lifestyle aesthetic with soft lighting and muted colors. The production quality is high, suggesting a professional photoshoot. The visual motif is a family enjoying outdoor activities. The image treatment includes subtle color grading to enhance the natural tones. The typography is clean and modern, complementing the overall design. The style is in-feed, designed to blend seamlessly with organic content. # Hooks Headline: Liki Trike # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The brand name and product name are prominently displayed at the top of the image, introducing the product to the viewer. - Customer: The family is shown using the product in a real-life setting, demonstrating its practicality and appeal. # Storyline - The ad opens with the brand name and product name, Liki Trike, in large, bold text. This immediately introduces the product to the viewer from the brand's perspective. - The scene transitions to a family walking outside, with the child riding in the Liki Trike, the mother carrying a skateboard, and the father carrying another skateboard. This shows the product in use and highlights its appeal to active families from an observer's perspective. - The family is walking on a dirt path, surrounded by natural scenery. This reinforces the product's suitability for outdoor activities from an observer's perspective.