How Clarins Advertises on Meta

# Ad summary An image ad for Clarins products. Two bottles, Double Serum and Double Serum Foundation, are displayed against a gold, blurred background. The ad highlights the two products working together. # Brand positioning Clarins positions itself as a premium skincare brand that combines science and nature to create effective anti-aging solutions. The brand aligns with a lifestyle of luxury and self-care, emphasizing visible results and overall skin health. Clarins may follow category norms by showcasing clinical trial results, while potentially pushing against competitor behaviors by highlighting natural ingredients and a holistic approach to beauty. # Product The ad features two Clarins Double Serum products, the original Double Serum Hydric + Lipidic System and Double Serum Foundation. The Double Serum is an anti-aging concentrate designed to address multiple signs of aging. The Double Serum Foundation combines the skincare benefits of the serum with the coverage of a foundation, promoting a healthy and youthful complexion. Both products work together to provide immediate and long-term benefits. The ad addresses the potential purchase barrier by showcasing the combination of skincare and makeup, offering a two-in-one solution for achieving radiant and youthful skin. # Visual style The ad features a highly polished, studio-shot aesthetic. The visual motif centers around a clean product presentation with a blurred background. The image treatment includes color grading to enhance the gold tones and create a luxurious feel. The typography is integrated cleanly with a focus on legibility. # Hooks Headline: STÆRKERE SAMMEN # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for enhanced skincare results by pairing a serum and foundation. It aims to solve the problem of not achieving optimal outcomes with individual products by promoting a combined approach. # Value propositions - 87% of women experience increased effect, when both products are used together. # Benefits - Increased effect when both products are used together - Complete Age-Defying Concentrate # Features - Double Serum - Double Serum Foundation - HYDRIC + LIPIDIC SYSTEM - COLOUR + HYDRIC SYSTEM # Call to action None used. # Social proof - 87% AF KVINDERNE OPLEVER ØGET EFFEKT, NÅR BEGGE PRODUKTER BRUGES SAMMEN # Point of view - Brand: The entire ad communicates from the brand’s perspective, showcasing its products and their benefits to promote sales and brand awareness. # Storyline - The ad opens by emphasizing the power of combining the two Clarins products for better results. The brand makes the claim that the products are more effective when used together to intrigue viewers with the prospect of enhanced skincare. - The ad then showcases the two products, Double Serum and Double Serum Foundation, highlighting their dual function of providing coverage and skincare. The brand intends for viewers to see the specific products being offered. - The ad concludes by highlighting a statistic: that 87% of women experience an increased effect when using both products together. The brand shares a statistic to drive home the point that the products have an increased effect on users when used together.

# Ad summary This ad by Clarins features two bottles, Double Serum and Double Serum Foundation. The ad is in Norwegian, but promotes the idea that using the two products together enhances their effects. # Brand positioning Clarins is presented as a luxury skincare brand that integrates advanced scientific research to deliver effective and comprehensive beauty solutions. The brand’s emphasis on using two products in conjunction highlights its commitment to providing a holistic skincare approach, suggesting that optimal results are achieved through synergistic product use. It occupies a premium position in the market, focusing on complete skincare solutions rather than individual product benefits. # Product The ad features two key Clarins products. The first is the Double Serum, identified (on-package label text) as a "HYDRIC + LIPICIC SYSTEM" for "Traitement Complet Jeunesse Intense," a complete age-defying concentrate. The second product is the Double Serum Foundation, identified (on-package label text) as a "COLOUR + HYDRIC SYSTEM.". The overall implication is that using both products together leads to enhanced effects. The ad addresses a potential purchase barrier by emphasizing the benefits of combining the two products, suggesting a synergistic effect that maximizes skincare results. This encourages customers to invest in both products for a more comprehensive and effective beauty regimen. # Visual style The ad has a polished, studio-shot production quality, using a warm color palette and lighting effects to convey a sense of luxury and efficacy. Visual motifs include the side-by-side product display and bokeh background. Image treatment involves background removal, color grading, and lighting enhancements. Typography is integrated cleanly and legibly. The overall style aims for a high-design look that captures attention in feed. # Hooks Headline: STERKERE SAMMEN # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 87% AV KVINNENE OPPLEVER ØKT EFFEKT NÄR BEGGE PRODUKTENE BRUKES SAMMEN # Benefits - 87% AV KVINNENE OPPLEVER ØKT EFFEKT NÄR BEGGE PRODUKTENE BRUKES SAMMEN # Features - HYDRIC + LIPICIC SYSTEM (on Double Serum package) - COLOUR + HYDRIC SYSTEM (on Double Serum Foundation package) - Traitement Complet Jeunesse Intense (on Double Serum package) - Complete Age-Defying Concentrate (on Double Serum package) # Call to action None used. # Social proof - 87% AV KVINNENE OPPLEVER ØKT EFFEKT NÄR BEGGE PRODUKTENE BRUKES SAMMEN # Point of view - Brand: The entire ad is presented from the brand's point of view, aiming to promote their products and highlight the benefits of using them together. # Storyline - The ad opens by stating that using both products together results in a more powerful effect. The brand is conveying this message to highlight the benefits of using both products in a synergistic approach. - The ad then showcases the Double Serum and Double Serum Foundation, visually emphasizing their packaging and design. The brand is highlighting these products to reinforce their image and product recognition. - The ad includes a statistic indicating that 87% of women experience increased effect when using both products together. The brand uses this statistic to provide social proof, reinforcing the idea that the two products work effectively in combination.

# Ad summary This ad for Clarins promotes the brand's skincare and makeup products with an offer for members. The ad uses a clean, minimalist style with a muted color palette and soft lighting. The products are displayed together with a headline highlighting the discount offer. # Brand positioning Clarins is positioned as a luxurious and effective skincare and makeup brand. The brand emphasizes visible results, such as firmed skin and radiant complexions, aligning with those who seek both beauty and skincare benefits. The use of elegant product placement and a refined color palette underscores the brand's commitment to quality and sophistication. Clarins avoids overly trendy or gimmicky marketing, instead relying on a classic and trusted image, appealing to consumers who value reliable and high-end beauty solutions. # Product The ad features a range of Clarins skincare and makeup products. The featured skincare products are a hydrating face cleanser, a double serum, and an extra-firming day cream. The hydrating face cleanser is a light blue liquid in a clear bottle that targets moisture and skin refreshment. The Double Serum is in an amber bottle with a gold pump and targets anti-aging and skin radiance. The Extra-Firming Jour day cream is packaged in a light amber jar, which improves skin firmness. Also included is a light beige body serum, which is designed to hydrate, firm, and smooth skin, and a Joli Rouge lipstick, a red lipstick in a gold tube. The products are showcased to highlight their textures and elegant packaging, emphasizing their premium quality and efficacy. The variety suggests a comprehensive approach to beauty, inviting customers to explore multiple products within the Clarins line. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The use of natural lighting and soft shadows creates a luxurious and sophisticated feel. The color palette is muted and neutral, emphasizing the elegance and premium quality of the products. The overall effect is polished and refined, aligning with the brand's high-end positioning. # Hooks Headline: 25% medlemsrabatt # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 25% off for members: This offers immediate value by making products more accessible to loyal customers. # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is consistent throughout the ad, emphasizing the brand's offer and showcasing its range of high-end skincare and makeup products. # Storyline - The ad opens by highlighting a 25% discount for members, immediately capturing attention and incentivizing viewers to consider the offer. This is told from the brand's POV to create immediate value for viewers and drive interest in the products. - Next, the brand showcases a variety of Clarins skincare and makeup products. This is told from the brand's POV, highlighting the breadth and quality of their product range. - Finally, the ad displays the products in a lifestyle context with natural lighting and elegant staging, reinforcing the brand's premium positioning. This is told from the brand's POV, emphasizing the luxurious and effective nature of Clarins products.

# Ad summary The ad features a range of Clarins skincare and makeup products displayed on a round marble platform. The ad highlights a 25% discount on the products. # Brand positioning Clarins is presented as a luxurious and scientific skincare and cosmetics brand. The brand aims to occupy a space in the consumer's mind as a provider of premium, effective skincare and makeup solutions. The brand aligns with values of quality, scientific innovation, and visible results, and presents a lifestyle of beauty and self-care. Clarins sets itself apart by focusing on natural ingredients and scientific formulas, and its products are designed to deliver visible improvements, appealing to customers who seek both luxury and efficacy. # Product The ad showcases several Clarins products. The first product is the Instant Eye Make-Up Remover, a gentle solution designed to quickly and effectively remove eye makeup without irritation. The second product is Double Serum, an anti-aging serum to restore the skin's vitality and radiance. The third product is Extra-Firming Jour Collagen Age Lift, a wrinkle-smoothing day cream designed for all skin types. The fourth product is a Sérum Corps Peau Neuve, a new skin body serum. The fifth product is Wonder Perfect Mascara 4D, is a mascara designed to provide volume, length, curl, and definition for the lashes, creating a wide-eyed, enhanced look. # Visual style The ad features a polished and high-quality studio shot aesthetic, with a focus on showcasing the product packaging. The visual motif includes a flatlay-style product arrangement on a marble surface. The image treatment involves soft lighting and subtle color grading to enhance the luxurious feel. The typography is clean and legible, integrated seamlessly into the product labels. The visual style aims for a native yet elevated feel, balancing scannability with a premium design to capture attention in-feed. # Hooks Headline: 25% rabatt # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 25% discount on premium skincare and makeup products # Benefits - Gentle eye makeup removal - Anti-aging serum - Wrinkle-smoothing day cream - New skin body serum - Mascara providing volume, length, curl, and definition # Features - Instant Eye Make-Up Remover - Double Serum - Extra-Firming Jour Collagen Age Lift - Serum Corps Peau Neuve - Wonder Perfect Mascara 4D # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, showcasing the brand and products from a promotional and informational perspective. # Storyline - The ad starts by presenting a 25% discount offer at the top, drawing the viewer's attention to the savings available on Clarins products. This is communicated from the brand's perspective to encourage immediate interest and drive sales. - Next, the ad showcases a variety of Clarins skincare and makeup products arranged on a marble platform, highlighting their premium packaging and aesthetic appeal. This is shown from the brand's perspective, aiming to demonstrate the breadth and quality of their product range and convey a sense of luxury and efficacy. - The arrangement of products includes visible details and labels to convey key information and features, such as the 'Double Serum' and 'Extra-Firming Jour,' providing potential customers with clear indications of the product benefits. This is communicated by the brand to inform potential customers about product details.

# Ad summary This ad for Clarins features a selection of the brand's skincare and makeup products on a marble surface, set against a neutral backdrop with shadows of leaves. It highlights an offer of 25% off and is likely aimed at consumers interested in skincare and beauty products. # Brand positioning Clarins is presented as a luxury skincare and cosmetics brand, focusing on high-quality ingredients and effective formulations. The brand emphasizes natural beauty and well-being, positioning itself as a provider of premium products that enhance skin health and appearance. The elegant product presentation and natural setting imply a commitment to sophistication and environmental consciousness, appealing to consumers who value both luxury and ethical considerations. # Product The ad features a range of Clarins skincare and makeup products. This includes the Double Serum, a dual-chambered serum designed to target multiple signs of aging with a blend of plant extracts; Extra-Firming Jour, a day cream aimed at firming and rejuvenating the skin; Natural Toning Lotion, a skincare product aimed at cleansing the skin; Serum Corps Peau Neuve body serum that promotes smooth and soft skin; and a Joli Rouge lipstick. Each product is presented in its respective packaging, showcasing the brand's attention to detail and premium quality. The ad highlights the products' ability to enhance skin health and overall appearance, appealing to consumers looking for effective and luxurious beauty solutions. # Visual style The ad features a clean, minimalist visual style with soft lighting and natural elements to create a sense of luxury and well-being. The product arrangement is neat and orderly, set against a neutral backdrop with leaf shadows to evoke a natural and sophisticated feel. The color palette is warm and muted, enhancing the overall sense of elegance. This approach is likely to capture attention in-feed by presenting a polished and aspirational image that aligns with the brand's identity. # Hooks Headline: 25% alennusta # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 25% off Clarins products - Premium skincare solutions - Luxurious beauty solutions # Benefits - Complete age control - Wrinkle lifting effect - Soothing and hydrating skin - Exfoliating and smoothing body serum # Features - Double Serum with Hydric + Lipidic System - Extra-Firming Jour for wrinkle lifting and radiance - Natural Toning Lotion with aloe vera - Serum Corps Peau Neuve exfoliating, smoothing, hydrating # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall composition and product arrangement showcase the breadth and luxury of the Clarins product line, emphasizing the brand's attention to detail and quality. - Offer: The promotion of "25% alennusta" is a direct incentive, communicated from the brand to attract customers with a significant discount on their products. # Storyline - The ad opens with a visual presentation of multiple Clarins products arranged neatly on a white marble surface. This establishes the variety and breadth of the Clarins product line, told from the brand's perspective to highlight its range and luxury appeal. - The scene features an overlay of the promotion "25% alennusta" in the upper portion of the image. From the brand's point of view, this detail is included to create immediate interest and urgency, incentivizing viewers to consider purchasing Clarins products due to the attractive offer. - The composition is designed to create an impression of luxury and natural beauty, with soft lighting and shadows of leaves in the background. The viewer experiences this curated environment to evoke a sense of well-being and sophistication associated with using Clarins products.

# Ad summary This ad for Clarins features their Double Serum and Double Serum Foundation. It includes a statistic in Finnish about the enhanced effects of using both products together. # Brand positioning Clarins is positioned as a brand that offers advanced skincare solutions. With the tagline "Double Serum" prominently displayed, the brand emphasizes the power of combining its products for enhanced results, specifically targeting those who seek effective and age-defying skincare. The brand aligns with a lifestyle of beauty and self-care, focusing on delivering visible improvements and complete age-defying benefits. The ad does not directly push against category norms, but the language suggests an elevated offering with a focus on delivering superior results. # Product The ad features Clarins Double Serum and Double Serum Foundation. The Double Serum is presented as a hydric + lipidic system, promising a complete age-defying concentrate with the benefit of 'traitement complet jeunesse intense' (complete youth intense treatment). The Double Serum Foundation is a color + hydric system that complements the serum. Together, these products offer a comprehensive skincare and makeup routine, with the ad highlighting the enhanced effects of using both products in tandem. The ad emphasizes the synergistic benefits of the two products, suggesting that using them together amplifies their individual effectiveness. # Visual style The ad has a polished, studio-shot quality with a focus on highlighting the luxurious packaging and texture of the products. The golden color palette and bokeh effect create a radiant and high-end feel. The typography is clean and legible, while the overall layout is simple and elegant, drawing attention to the products and key messaging. # Hooks Headline: VAHVEMPIA YHDESSÄ # Funnel stage Consideration # Pain points None used. # Value propositions - Enhanced effect when using both products together # Benefits - TEHOSTUNEEN VAIKUTUKSEN KÄYTTÄESSÄÄN MOLEMPIA TUOTTEITA YHDESSÄ # Features - HYDRIC + LIPIDIC SYSTEM - Traitement Complet Jeunesse Intense - Complete Age-Defying Concentrate - COLOR + HYDRIC SYSTEM # Call to action None used. # Social proof - 87% NAISISTA KOKEE TEHOSTUNEEN VAIKUTUKSEN KÄYTTÄESSÄÄN MOLEMPIA TUOTTEITA YHDESSÄ # Point of view - Brand: Used throughout the ad to convey the product and its benefit in conjunction with the statistic. # Storyline - The ad opens with a headline in Finnish, 'VAHVEMPIA YHDESSÄ', which translates to 'Stronger Together'. This is intended to immediately convey the core message of the ad: that the products' combined use leads to superior results. The brand voice is used here to make a clear, concise statement about the synergistic benefits of using both products. - The next beat features the Clarins Double Serum and Double Serum Foundation prominently displayed against a shimmering golden background. This is designed to highlight the products themselves, drawing attention to their packaging and branding. The visual emphasis is on the product and the product names are clearly labeled. - The ad closes with a statistic in Finnish: '87% NAISISTA KOKEE TEHOSTUNEEN VAIKUTUKSEN KÄYTTÄESSÄÄN MOLEMPIA TUOTTEITA YHDESSÄ,' which translates to '87% of women experience an enhanced effect when using both products together.' This adds a layer of social proof and validation, indicating that a high percentage of women have reported positive results when using both products together.

# Ad summary This image ad by Clarins showcases a special gift set. The set includes several skincare and makeup products from the brand, presented in a visually appealing layout with pink and white floral accents. # Brand positioning Clarins is presented as a luxury skincare and beauty brand. The ad's clean and elegant design, use of high-quality product visuals, and focus on a curated gift set position it as a premium choice in the beauty market. Clarins aims to occupy a space in the consumer's mind as a provider of sophisticated and effective skincare and makeup solutions. The brand promotes values of elegance, beauty, and self-care, aligning with a lifestyle of refined indulgence. The ad follows category norms by highlighting product features and benefits but distinguishes itself with its visually appealing presentation, suggesting that the product is a luxurious indulgence. # Product The ad features a Clarins gift set, which includes several skincare and makeup products. The set includes: Lotion Tonique Hydratante, a hydrating toner; Doux Nettoyant Gommant Express, a one-step gentle exfoliating cleanser; Multi-active jour toutes peaux, a cream for all skin types; a lip perfector, and an eye cream. Each product is presented in its respective packaging, showcasing the brand's design. The set is targeted towards individuals seeking a comprehensive skincare and beauty routine. The ad language does not explicitly state USPs, but the variety of products suggests a complete skincare solution. The gift set is presented as a way to enhance one's beauty routine, suitable for daily use. Purchase barriers are addressed by offering multiple products in one set, potentially providing a cost-effective way to experience a range of Clarins products. The gift set is presented as a special offer, enticing viewers to try or buy it. # Visual style The ad has a polished, studio-shot production quality with a clean and elegant aesthetic. The visual motifs include a product showcase with a floral background, creating a soft and feminine feel. The image treatment involves background removal and color grading to enhance the product's visual appeal. The typography integration is clean and legible, with a modern sans-serif font. The overall style aims for a high-design look that stands out in the feed while maintaining a native feel. # Hooks Headline: Poseban poklon set! # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Call to action DETALJI # Point of view - Brand: Seen throughout the image in the form of the Clarins logo, product packaging, and overall branding, the brand's perspective is prominently featured. # Storyline - The ad opens with a display of the Clarins logo and a variety of skincare and makeup products, instantly establishing the brand and its product range, told from the brand's perspective. - The copy highlights that it is a "Poseban poklon set!" (special gift set!), incentivizing consumers with the appeal of a curated collection. The brand is highlighting the value of the product. - The red button calls to action for more information, guiding the customer to find out more about the set and how to buy it. The brand is focused on driving sales through the ad.

# Ad summary This image ad promotes Clarins Hydra-Essentiel [HA²] cream, highlighting its moisturizing properties and offering a 25% discount on any purchase. The ad features a close-up shot of the product and emphasizes the science behind its formulation. # Brand positioning Clarins is presented as a brand rooted in scientific innovation, as highlighted by the phrase "LA SCIENCE S'INVENTE ICI". Positioned in the premium skincare category, the brand appeals to consumers seeking advanced, effective skincare solutions. The emphasis on scientific backing suggests a commitment to quality and results, differentiating it from brands relying solely on natural ingredients or trends. Clarins aims to occupy a space in the consumer's mind as a scientifically-driven, reliable skincare provider that combines research with effective skincare. # Product The featured product is Clarins Hydra-Essentiel [HA²] Crème désaltérante, a moisturizing cream designed to hydrate and revitalize the skin. It is formulated for normal to dry skin types. The product is described as a "silky cream" that aims to moisturize and quench the skin, suggesting a lightweight yet effective formula. Its USP lies in its hydrating properties and ability to provide a silky texture. The cream is intended for daily use as part of a skincare routine to maintain skin hydration and overall skin health. The ad promotes the product as a scientifically-backed solution for achieving moisturized and refreshed skin. # Visual style The ad has a clean and polished visual style, typical of high-end skincare brands. The production quality is high, with studio-shot lighting and a focus on showcasing the product's texture and appearance. The blue color scheme conveys a sense of hydration and purity. The visual motifs include a focus on water and moisture, reinforcing the product's key benefit. The overall style is designed to capture attention in a platform-native way, fitting seamlessly into social media feeds with its clear messaging and appealing aesthetics. # Hooks Headline: LA SCIENCE S'INVENTE ICI # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that skin can become dehydrated and in need of quenching. The "Crème désaltérante" suggests that the skin is thirsty and needs a moisturizing solution to revitalize it. # Value propositions - Hydra-Essentiel [HA²] silky cream moisturizes and quenches # Benefits - Moisturizes and quenches, silky cream # Features - Moisturizes and quenches, silky cream - Crème désaltérante # Call to action None used. # Social proof - None used. # Point of view - Brand: Used throughout the ad to promote its scientific approach, highlight the Hydra-Essentiel cream, and offer a discount, all aimed at driving sales and brand recognition. # Storyline - The ad starts by highlighting the brand's scientific approach, with the phrase "LA SCIENCE S'INVENTE ICI" (Science is invented here). This positions Clarins as an innovator in skincare, emphasizing the brand's dedication to research and development from the brand's POV. - The image then focuses on the Hydra-Essentiel [HA²] cream, showcasing its packaging and texture. This part highlights the specific product being advertised, drawing attention to its moisturizing and quenching properties from the brand's POV. - Finally, the ad concludes with a promotional offer of "-25% POUR TOUT ACHAT" (25% off any purchase). This encourages immediate action and purchase, providing an incentive for the viewer to try the product from the brand's POV.

# Ad summary This ad promotes Clarins' 'Journées Privilèges' with a 25% discount on all sites for purchases over €90. The ad showcases the presenter's morning skincare routine using Clarins products, including Double Serum, Total Eye Lift, and Multi-Active Day cream, highlighting their benefits for smoothing wrinkles, firming skin, reducing dark circles and puffiness, and boosting radiance throughout the day. # Brand positioning Clarins is presented as a luxury skincare brand focused on anti-aging and enhancing skin radiance. The brand is positioned within the prestige skincare market, offering a range of products designed to address multiple signs of aging. The brand emphasizes functional benefits, such as smoothing wrinkles, firming skin, and reducing dark circles. Clarins also promotes a lifestyle of self-care and indulgence, implying a commitment to quality and visible results. # Product The ad features several Clarins skincare products. The Double Serum (Hydric + Lipidic System) is described as a complete age-defying concentrate that smooths wrinkles, firms skin, and adds radiance. The Total Eye Lift (Retinol-Like Technology) is presented as a product to smooth the eye contour, reduce the appearance of dark circles, and diminish puffiness. The Multi-Active Day cream is highlighted as a cream that smooths the skin and boosts radiance throughout the day. These products are promoted as part of a daily skincare routine, and the ad encourages viewers to try travel-sized versions to test the products. # Visual style The ad has a clean and natural aesthetic. It combines selfie-style footage with close-up product shots, creating a UGC feel with a polished commercial look. The lighting appears to be natural. The editing style includes quick cuts to showcase different products and steps in the skincare routine. The pacing is moderate, with consistent cuts that align with the voiceover. # Hooks Spoken: En ce moment, Clarins lance ses Journées Privileges. -25% sur tous les sites et dès 90 € d'achats, 4 produits en format voyage à tester. Text overlay: Morning routine Clarins / -25% sur tous les sites et dès 90 € d'achats Visual: 00:00–00:02: The screen is split into three sections. The top section features a woman with fair skin, light brown hair, and green eyes. She is centered, looking directly at the camera. She wears a black ring on her left hand. In the middle, a static shot displays three Clarins products: Total Eye Lift (red bottle), Multi-Active Day cream (pink jar), and Double Serum (burgundy bottle). A rolled-up white towel is visible to the left. The bottom section shows a white mug with a green liquid (matcha), placed on a white sheet. / 00:02–00:04: The top section of the split screen shows the woman applying skincare to her face. The middle section is a close-up of the Double Serum bottle. The bottom section continues to show the matcha mug on the white sheet. # Funnel stage Consideration # Pain points The ad implies the pain point of aging, specifically wrinkles, dark circles, puffiness, and a lack of radiance in the skin. # Value propositions - 25% discount on all sites and from 90 € of purchases - 4 products in travel format to test # Benefits - Smooths wrinkles - Firms skin - Adds radiance - Smooths the eye contour - Reduces the appearance of dark circles - Diminishes puffiness - Boosts radiance throughout the day # Features - Double Serum (Hydric + Lipidic System) - Total Eye Lift (Retinol-Like Technology) - Multi-Active Day cream # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her personal skincare routine and experience with the products. # Storyline - 00:00–00:05 The presenter introduces Clarins' 'Journées Privilèges' promotion, offering a 25% discount on all sites for purchases over €90, as well as 4 travel-sized products to test. - 00:05–00:10 The presenter shares that she begins her routine with Double Serum, highlighting its benefits in smoothing wrinkles, firming skin, and adding radiance. - 00:11–00:16 She continues with Total Eye Lift to smooth the contour of the eyes and reduce the appearance of dark circles and puffiness. - 00:17–00:24 The presenter concludes with Multi-Active Day cream, describing it as a cream that smooths the skin and boosts radiance throughout the day. She presents the final result.

# Ad summary This image ad for Clarins Extra-Firming Jour cream highlights its collagen technology, lifting and wrinkle-smoothing benefits, and advertises a special promotion: 'Journées Privilèges.' The ad uses a close-up product shot with an ingredient drop, a sophisticated aesthetic, and emphasizes the brand's scientific approach to skincare. # Brand positioning Clarins is positioned as a luxury skincare brand that harnesses scientific innovation to deliver effective anti-aging solutions. The brand is presented as sophisticated and trustworthy, focusing on visible results such as lifting, smoothing wrinkles, and firming skin. The emphasis on scientific research aims to differentiate Clarins from standard beauty brands, suggesting a higher level of efficacy and advanced formulation. The brand aims to occupy a space in the consumer's mind as a provider of high-end, scientifically-backed skincare solutions that deliver tangible anti-aging benefits. # Product The product is Clarins Extra-Firming Jour, a day cream formulated with [COLLAGEN]² Technology. It is described as a 'Creme effet lift, rides lissées, fermeté / Lift effect, wrinkle-smoothing day cream' suitable for 'Toutes peaux – All skin types.' This suggests it is designed to lift, smooth wrinkles, and firm the skin, targeting multiple signs of aging. The 'Jour' designation specifies it is intended for daytime use. The product is marketed as an advanced skincare solution that combines scientific research with effective ingredients for visible results. # Visual style The ad has a polished, studio-shot aesthetic with a focus on product presentation. The visual motifs include a close-up product shot, gradient background, and radiating lines to create a sense of depth and sophistication. The image treatment includes subtle lighting effects to highlight the product's texture and the suspended liquid drop, enhancing its appeal. The overall style is clean and elegant, aiming to convey the luxury and efficacy of the Clarins brand. It feels in-feed, designed to catch the eye with its clean design and clear messaging. # Hooks Headline: LA SCIENCE S'INVENTE ICI # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of aging skin, specifically wrinkles and loss of firmness, by presenting the cream as a solution. # Value propositions - Advanced collagen technology for lifting and firming - Wrinkle-smoothing and suitable for all skin types - Luxurious, scientifically backed skincare that delivers visible anti-aging benefits # Benefits - Lift effect - rides lissées (smoothed wrinkles) - fermeté (firmness) - Suitable for all skin types # Features - [COLLAGEN]² TECHNOLOGY - Creme effet lift, rides lissées, fermeté - Lift effect, wrinkle-smoothing day cream - Toutes peaux- All skin types # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad speaks from the brand's perspective, highlighting its name, product features, benefits, and a special promotion. # Storyline - The ad starts with the Clarins brand name and the phrase 'LA SCIENCE S'INVENTE ICI,' which translates to 'Science is invented here.' This establishes the brand's authority and positioning as a pioneer in skincare science, aiming to build trust with the audience. The perspective is from the brand. - Next, the ad focuses on the product, Clarins Extra-Firming Jour, highlighting its [COLLAGEN]² Technology and specific benefits, such as lifting, smoothing wrinkles, and firming the skin. This informs the audience about the product's features and intended results, with the brand speaking directly to the consumer. - Finally, the ad concludes with 'JOURNÉES PRIVILÈGES,' indicating a special promotion or privileged days. This incentivizes the audience to take action by creating a sense of exclusivity and urgency, with the brand making an offer directly to potential customers.

# Ad summary This ad for Clarins skincare features a mature woman reviewing her favorite Clarins products. She discusses promotions running during Clarins' Privilege Days, including a site-wide discount and free travel-sized products with purchase. She demonstrates and describes three products: Double Serum Eye, Multi-Intensive Day Cream, and Blue Orchid Face Treatment Oil, highlighting anti-aging and hydrating benefits. # Brand positioning Clarins presents itself as a premium skincare brand focused on anti-aging solutions and natural ingredients. The brand aligns with a lifestyle that values self-care and high-quality products. Clarins differentiates itself by offering plant-based formulas and products tailored for mature skin, specifically targeting concerns like wrinkles, firmness, and radiance. The brand aims to occupy a space in the consumer's mind as an expert in anti-aging skincare that delivers visible results while maintaining a luxurious and natural approach. Their positioning blends functional benefits (like reducing wrinkles) with emotional benefits (like feeling radiant and confident). # Product The ad features three Clarins products designed for mature skin. The Double Serum Eye is an anti-aging eye treatment that promises to make the eyes look younger and reduce the appearance of wrinkles and eye bags. The Multi-Intensive Day Cream is described as an anti-aging expert that enhances skin's radiance, firms the skin, and smooths wrinkles. The Blue Orchid Face Treatment Oil is composed of 100% plant extracts and essential oils; it is applied in the evening to rehydrate and nourish the skin, providing an immediate sensation of well-being. All three products are promoted for their anti-aging and hydrating properties, addressing concerns about wrinkles, lack of firmness, and dull skin. The products are showcased as part of Clarins' Privilege Days promotion, which includes a discount and free travel-sized products, sweetening the value proposition to encourage purchase. # Visual style The ad has a natural, unfiltered aesthetic, resembling UGC. The production quality is simple. The camera remains static and focuses on the woman's face and hands, allowing viewers to focus on her expressions. The lighting is natural. # Hooks Spoken: Female 1: A l'occasion de ses Journées Privilège, Clarins propose moins 25% sur tout le site. Text overlay: A l'occasion / de ses Journées Privilège, / Clarins propose -25% sur tout le site. Visual: 00:00–00:02: A woman's hand places four Clarins skincare products on a wooden surface against a plain white wall. The products include Double Serum Eye in a brown and clear pump bottle, Blue Orchid Face Treatment Oil in a yellow glass bottle, Concentré Décolleté et Cou wrinkle concentrate in a red squeeze tube, and Multi-Intensive Jour day cream in a red jar. The lighting is soft and natural. / 00:02–00:05: A mature woman with blonde hair and a maroon long-sleeved shirt holds the four Clarins products closer to the camera with a wide smile. # Funnel stage Consideration # Pain points The ad addresses the common concerns of aging skin, specifically wrinkles, eye bags, and loss of radiance. Visual description: Close-up shots emphasize the visible signs of aging on the woman's face, such as wrinkles around her eyes and on her neck. # Value propositions - 25% off all Clarins products site-wide - Four travel-sized products are offered with purchases of 90 € or more - Double Serum Eye: For younger-looking eyes and smoothed wrinkles - Multi-Intensive Day Cream: The anti-aging expert - Blue Orchid Oil: 100% plant extract and oils provides well-being. # Benefits - Le regard paraît plus jeune - Les rides semblent lissées - L'expert anti-âge - Lisse les rides - Ma peau semble plus ferme - Elle est radieuse - Il améliore la texture et la qualité de la peau - Il n'est pas du tout gras - Elle réhydrate et nourrit ma peau - Elle apporte une sensation de bien-être immédiat # Features - Clarins propose -25% sur tout le site. - Dès 90 € d'achats, quatre produits en format voyage sont offerts. - Double sérum Eye - La crème multi-intensive jour - Le concentré Décolleté et Cou - Huile orchidée bleue - Composée à 100 % d'extraits de plantes et d'huiles essentielles # Call to action None used. # Social proof - "Et moi, je vois une vraie différence sur mes poches." - "Déjà, regardez l'éclat de ma peau." - "Et ça c'est juste waouh!" # Point of view - Customer 100% – The ad is told entirely from the perspective of a mature woman acting as a customer, sharing her experience and preference for Clarins products. # Storyline - 00:00–00:02 The scene opens with a hand placing four Clarins products on a wooden surface, including eye serum, face oil, wrinkle concentrate, and day cream. - 00:02–00:07 The camera zooms in on the products as text announces the Clarins Privilege Days promotion, including a discount and a free gift with purchase, setting the stage for a sales opportunity. - 00:02–00:05 A mature woman smiles at the camera while holding the featured Clarins products, creating a personal connection with the audience. - 00:07–00:11 The woman then begins to share her skincare routine, introducing her favorite products and their benefits. - 00:11–00:17 She first presents the Double Serum Eye, pumping some onto her palm, and then demonstrates how to apply it around her eyes. - 00:13–00:18 After rubbing the product on her face, she emphasizes that her eyes look younger, her wrinkles seem smoothed, and she sees a real difference in her eye bags, validating the product's anti-aging effects. - 00:18–00:21 The woman introduces the Multi-Intensive Day Cream, removing the lid and showing the cream's texture. - 00:21–00:26 She applies the day cream to her face, highlighting its ability to brighten her skin, smooth wrinkles, and firm her skin. - 00:26–00:36 The woman recommends using the wrinkle concentrate on the neck and décolleté, showing the product being dispensed and applied. - 00:29–00:36 She emphasizes that the concentrate is anti-spot, improves skin texture and quality, and is not greasy, making it very practical. - 00:36–00:41 The woman picks up the Blue Orchid Face Treatment Oil and highlights it is made of 100% plant extracts and essential oils. - 00:41–00:44 She demonstrates applying it in the evening after makeup removal, emphasizing its rehydrating and nourishing effects on the skin. - 00:44–00:50 She stresses the product provides an immediate sensation of well-being, describing it as simply "wow," ending with a friendly "bisou".

# Ad summary This ad for Clarins features four different day creams, each with a unique purpose. The ad highlights a special offer of 25% off all purchases. # Brand positioning Clarins is presented as a high-end skincare brand focused on providing solutions for various skin concerns. The ad aligns the brand with luxury and effectiveness, suggesting that Clarins products are a worthwhile investment for those seeking to improve their skin health and appearance. The brand positions itself as a provider of targeted skincare solutions, each cream catering to a specific need, which reinforces the idea that Clarins understands and addresses individual skin concerns with tailored products. # Product The ad features four distinct Clarins day creams, each designed for specific skincare needs. The first is the Extra-Firming Jour cream, presumably designed to firm the skin. The second is the Multi-Active Jour cream, which contains Niacinamide and Sea Holly extract. The third is the Multi-Intensive Jour cream, also known as Super Restorative Day Cream. The fourth is the Hydra-Essentiel [Silky cream]. The ad highlights that there is a product for everyone. # Visual style The ad features a polished, studio-shot aesthetic, emphasizing the high quality of the products. The use of a grid layout and distinct color backgrounds organizes the information clearly, while the lighting effects enhance the texture and appeal of the creams. The typography is clean and legible, reinforcing the brand’s sophisticated image. This style is designed to be both informative and visually appealing, capturing attention while quickly conveying key product details. # Hooks Headline: JOURNÉES PRIVILÈGES # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - A cream for every skin type. - The promotion of 25% off # Benefits - replumps & targets wrinkles - Moisturizes and quenches # Features - Extra-Firming Jour - Multi-Active Jour Niacinamide + Sea Holly Extract - Multi-Intensive Jour Super Restorative Day Cream replumps & targets wrinkles. Advances. - Hydra-Essentiel [Silky cream] Moisturizes and quenches. All skin types. # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the ad is consistently from the brand, showcasing the product range, detailing benefits, and promoting a special offer. # Storyline - The ad opens with a clean, symmetrical display of four Clarins day creams, each highlighted against a distinct color background. This establishes the core product offering and visually separates the different formulations, giving the audience a clear overview of the range. This is from the brand's perspective. - The ad then draws attention to the “Journees Privileges” event, offering “-25% Pour Tout Achat,” emphasizing a limited-time discount. This shifts the narrative to a promotional angle, creating a sense of urgency and purchase incentive from the brand's perspective. - Finally, the ad presents the individual benefits and key ingredients of each cream, highlighting the specialized skincare solutions offered by Clarins. This progresses the narrative by delving into product specifics, reinforcing the brand’s authority and providing the audience with detailed information from the brand's perspective.

# Ad summary This Clarins image ad focuses on the science behind their product. # Brand positioning Clarins is presented as a brand deeply rooted in scientific innovation, positioning itself as a leader in the beauty and skincare industry. The ad emphasizes the brand's commitment to cutting-edge research and advanced formulas, suggesting that its products are not just cosmetic but also scientifically proven to deliver effective results. By highlighting "LA SCIENCE," Clarins aims to appeal to consumers who value evidence-based skincare solutions and trust in the power of science to enhance their skin's health and appearance. # Product The featured product is Clarins Multi-Active Jour, a day cream formulated with niacinamide and sea holly extract. This cream is designed to boost radiance and smooth the skin. The language on the packaging, "Crème lissante booster d'éclat," indicates that the product aims to provide a smoothing effect while enhancing the skin's natural glow. The formulation includes ingredients like niacinamide and sea holly extract, emphasizing the product's focus on both hydration and overall skin health. It promises to be a daily solution for those seeking a brighter, smoother complexion. # Visual style The ad features a clean, highly polished studio shot with sophisticated lighting and a gradient background. It employs a minimalist aesthetic with a focus on the product and its key ingredients, giving it a premium, scientific feel. The visual motifs include concentric lines to create a sense of movement and energy around the product. The typography is integrated smoothly, with clear text overlays. # Hooks Headline: LA SCIENCE S'INVENTE ICI # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Niacinamide and Sea Holly Extract in the Multi-Active Jour cream offer a science-backed approach to skincare, delivering radiance and smoothing visible fine lines. # Benefits - Crème lissante booster d'éclat - visible fine lines-smoothing day cream # Features - NIACINAMIDE - SEA HOLLY EXTRACT # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand shares their values and the science behind the product. # Storyline - The ad opens with the Clarins logo and the phrase "LA SCIENCE S'INVENTE ICI", immediately establishing that this brand is rooted in scientific innovation. The brand is telling the audience that its products are the result of advanced research and development, not just superficial solutions. - Next, the ad focuses on the Clarins Multi-Active Jour cream, emphasizing its key ingredients, such as niacinamide and sea holly extract. The brand highlights the product's formulation, reinforcing its commitment to creating skincare solutions based on scientific research. - The ad concludes with the text "JOURNÉES PRIVILÈGES", which creates a sense of exclusivity and urgency, implying that customers can enjoy special offers or benefits if they purchase the featured product. The brand aims to incentivize immediate action, making potential customers feel like they don't want to miss out on a limited-time opportunity.

# Ad summary This ad promotes Clarins skincare products, focusing on their anti-aging and moisturizing day creams, highlighting a limited-time offer of 25% off all purchases. The ad showcases various products, textures, and application methods, inviting viewers to visit the Clarins website or boutiques to take advantage of the promotion. # Brand positioning Clarins is presented as a high-end skincare brand that offers a range of products tailored to different skin needs, particularly focused on anti-aging and moisturizing. The brand aligns with values of luxury, efficacy, and personalized skincare solutions. The ad promotes the idea that Clarins products are a worthwhile investment in one's skin health and appearance, positioning the brand as a reliable and sophisticated choice in the skincare market, without directly addressing any specific competitor behaviors. # Product The ad features Clarins day creams, specifically highlighting the Extra-Firming Jour [Collagen+] Technology, Multi-Intensive Jour, Multi-Active Jour [Niacinamide + Sea Holly Extract], and Hydra-Essentiel [Hyaluronic Acid] day creams. The Extra-Firming Jour cream is designed to lift wrinkles and smooth dry skin. The Multi-Active Jour boosts glow and smoothes skin. The creams are presented in attractive jars, showcasing their various textures and formulations. The ad shows the creamy textures of the product and how they apply smoothly on the skin. The creams are for individuals looking for effective skincare solutions to address aging concerns and maintain skin hydration, positioning them as desirable for daily use. # Visual style The ad has a clean and polished aesthetic. The editing style includes quick cuts and static shots. The production quality is high-end, giving off a luxurious feel. The pacing is consistent at around 130 BPM. The product actions and text are timed to the music beats. # Hooks Text overlay: 00:00–00:00 None used Visual: 00:00–00:01 A single jar of Clarins Extra-Firming Jour [Collagen+] day cream is centered against a white background. The jar has a bronze lid and a translucent peachy-orange base. The CLARINS brand logo appears in red above the jar. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the desire to maintain youthful and hydrated skin, targeting concerns about wrinkles and dullness. # Value propositions - 25% off # Benefits - Lifts Wrinkles - Boosts Glow - Hydrates skin # Features - Extra-Firming Jour [Collagen+] Technology - Multi-Active Jour [Niacinamide + Sea Holly Extract] - Hydra-Essentiel [Hyaluronic Acid] # Call to action Rendez-vous sur Clarins # Social proof - None used. # Point of view - Customer 5% – The first-person perspective of the product gives a sense of use for customers. - Brand 95% – The ad is from the official voice of the brand, showcasing products, claims, and demos. # Storyline - 00:00–00:01 The Clarins brand logo is displayed over a jar of Extra-Firming Jour cream. - 00:01–00:02 00:01–00:02 A stack of Clarins day cream jars is shown, highlighting the variety of products available. This is from the brand’s POV, showcasing its range and inviting potential customers to consider different options. - 00:02–00:03 00:02–00:03 A hand holds a jar of cream with a white background. Text appears advertising the "Journées Privileges." The visual gives a first-person perspective of the product. - 00:03–00:06 00:03–00:06 Four jars of cream are positioned as if they are arranged in a square. Text is overlaid offering "-25% Pour tout achat". This emphasizes the sale. - 00:06–00:08 00:06–00:08 A spatula scoops cream from a jar. The creamy texture is highlighted. This provides a close-up, intimate experience of the product. - 00:08–00:11 00:08–00:11 A spatula spreads cream. The call to action is to “Profitez-en dès maintenant” and “Rendez-vous sur Clarins”, followed by the website address. This is from a brand perspective.

# Ad summary This ad showcases a selection of various Clarins skincare product samples. It invites customers to select three free samples. # Brand positioning Clarins is presented as a brand offering a wide range of skincare solutions. The variety of products suggests that Clarins caters to diverse skincare needs and preferences, emphasizing choice and customization. The brand positions itself as accessible and generous, offering free samples to encourage trial and discovery. This approach implies confidence in the quality and appeal of their products, inviting customers to experience the benefits firsthand. The brand appears to ignore category norms, instead inviting customers to participate in a sampling experience. # Product The ad features an assortment of skincare product samples from Clarins, presented in small tubes and bottles. Each product is designed to address different skincare needs, indicated by the variety of colors and packaging styles. The ad highlights the accessibility of these products through a sampling offer, allowing customers to try various solutions before committing to a full-size purchase. These products appear to address the purchase barrier of uncertainty by offering a risk-free way to test and find the right products for individual skin concerns. All products appear to be related to face and skincare. # Visual style The ad features a clean, studio-shot aesthetic, emphasizing clarity and focus on the products. The gradient background provides a soft, diffused lighting effect. The typography is clean and legible, ensuring clear communication of the offer. This high-design style contrasts with platform-native content, designed to capture attention in the feed and communicate value effectively. # Hooks Headline: Velg 3 gratis vareprøver* # Funnel stage Top of funnel (Awareness) # Pain points None used. # Benefits - Velg 3 gratis vareprøver* # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing their product range and promotional offer, with the aim of attracting new customers and promoting product trial. # Storyline - The ad presents a grid of various Clarins skincare product samples. This visual arrangement aims to showcase the breadth of the brand's offerings and attract attention with a visually appealing display. This is the brand's way of grabbing the viewer's attention. - The ad highlights a promotion offering customers the chance to choose three free samples. This offer encourages engagement and interaction, inviting customers to explore the product range and find products suited to their needs. This is the brand's way of incentivizing a product trial. - A disclaimer at the bottom clarifies that the offer is subject to terms and conditions available on the website, and that the image is for illustrative purposes only. This provides transparency and manages expectations, ensuring customers are aware of any limitations or variations. This is the brand's way of ensuring fair communication.

# Ad summary This 34-second vertical video is a sophisticated product showcase for Clarins, promoting its Double Serum and various moisturizers for achieving a "Winter's Glow." The ad features static, eye-level shots of the Clarins Double Serum alongside a rotating selection of Clarins moisturizers: Multi-Active Nuit, Hydra-Essentiel [HA2], and Extra-Firming. These creams smoothly slide in and out of the frame, highlighting different pairings with the "BESTSELLER" Double Serum. On-screen text prominently displays "Winter's Glow, UNLEASHED" and the "BESTSELLER" badge. The visual style is clean, polished, and studio-like, with soft lighting and reflective surfaces. An ambient electronic music track plays continuously, creating a calm and luxurious atmosphere. There are no people, voiceovers, or explicit calls to action, emphasizing brand and product awareness. # Brand positioning Clarins is presented in this ad as a sophisticated and established beauty brand, likely positioning itself in the premium skincare market. The brand aims to occupy a space in the consumer's mind as a reliable source for achieving a desired aesthetic outcome – specifically a "Winter's Glow." Its values appear to be rooted in efficacy and luxury, implied by the clean, minimalist product presentation and the "BESTSELLER" designation. The ad follows the norm of presenting skincare products in an aspirational and aesthetically pleasing manner, focusing on the product itself rather than direct user testimonials or problem-solution narratives. The brand positioning is primarily functional, highlighting specific product names like "Double Serum" and "Multi-Active Nuit," but also carries an emotional undertone of achieving radiant, healthy skin, especially during winter. # Product This ad showcases the Clarins Double Serum and three different companion moisturizers: Multi-Active Nuit (Niacinamide + Sea Holly Extract), Hydra-Essentiel [HA2] (Hyaluronic acid complex - All skin types), and Extra-Firming (Organic kangaroo flower extract - All skin types). The Double Serum is presented as a "Double Serum HYDRIC + LIPIDIC SYSTEME Traitement Complet Anti-Age Global Concentre" or a "Complete Age-Defying Concentrate." It is explicitly labeled as a "BESTSELLER," implying its popularity and effectiveness. Its packaging is a dual-chamber bottle, suggesting a unique delivery system that combines two types of formulations (hydric and lipidic). The ad implies it is for individuals seeking anti-aging benefits and overall skin improvement, pairing it with various creams depending on specific needs. The Multi-Active Nuit is a night cream containing Niacinamide + Sea Holly Extract, designed for "Skin renewing." It appears to be for individuals looking to rejuvenate their skin overnight, possibly targeting anti-aging or dullness. The Hydra-Essentiel [HA2] is a moisturizer described as having a "Hyaluronic acid complex" and suitable for "All skin types," explicitly indicating its primary function is hydration. It is for anyone seeking to intensely moisturize their skin. The Extra-Firming is a cream containing "Organic kangaroo flower extract" and also suitable for "All skin types," specifically targeting firmness and possibly anti-aging concerns. The unique selling proposition for the Double Serum is its dual-phase "Hydric + Lipidic System" and its status as a "BESTSELLER." For the creams, their USPs are their key ingredients (Niacinamide, Sea Holly Extract, Hyaluronic Acid, Organic Kangaroo Flower Extract) and their targeted benefits (skin renewing, hydration, firming), as well as their suitability for "All skin types." The ad subtly addresses potential purchase barriers by showing diverse products that cater to different skin concerns and types, suggesting a comprehensive solution for winter skincare. The ad's message is that these products are worth trying to achieve a radiant "Winter's Glow" and address specific skincare needs. # Visual style The ad features a polished, high-end production quality, reminiscent of a commercial product photoshoot brought to life with subtle motion. The editing style consists of static shots with smooth, seamless transitions where one product jar gently slides off-screen to be replaced by another. This creates a refined and elegant pacing that is consistent throughout the ad, reinforcing the luxurious feel of the brand. There are no quick cuts or jump cuts. The visual motif is centered product display with soft, diffused lighting. The audio (music) is perfectly synced with the overall calm and sophisticated visual presentation. # Hooks Text overlay: Winter's Glow, / UNLEASHED / BESTSELLER Visual: A static, eye-level, medium shot focuses on two Clarins products: a tall, dual-chamber bottle of "Clarins Double Serum" with a gold cap and a clear reddish-orange body, and to its right, a smaller, squat pink jar of "Clarins Multi-Active Nuit" cream. The products are positioned on a clean, reflective white surface, suggesting a studio or a very minimalist, bright room. In the background, muted beige blinds create horizontal lines, with soft, natural light filtering through them from the left, casting subtle shadows to the right of the products. The overall lighting is soft and even, highlighting the product details. At 00:01, the pink jar of "Clarins Multi-Active Nuit" smoothly slides out to the right, and a teal-capped jar of "Clarins Hydra-Essentiel [HA2]" cream smoothly slides in from the right to take its place. This shot highlights the brand's key serum and introduces the concept of customizable pairings, immediately setting a sophisticated tone. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - "BESTSELLER" (for Double Serum, implies popular and effective choice) - "Winter's Glow, UNLEASHED" (suggests achieving radiant skin even in challenging winter conditions) - "Complete Age-Defying Concentrate" (for Double Serum, implies comprehensive anti-aging benefits) - Product pairings offer customized skincare solutions (implied by showing the Double Serum with different creams) # Benefits - "Winter's Glow, UNLEASHED" (implied benefit of radiant, healthy skin in winter) - Double Serum: "Complete Age-Defying" - Multi-Active Nuit: "Skin renewing" - Hydra-Essentiel [HA2]: Hydration (implied by "Hyaluronic acid complex") - Extra-Firming: Firming (implied by product name) # Features - Double Serum: "HYDRIC + LIPIDIC SYSTEME" - Double Serum: "Traitement Complet Anti-Age Global Concentre" (Complete Age-Defying Concentrate) - Multi-Active Nuit: "NIACINAMIDE + SEA HOLLY EXTRACT" - Hydra-Essentiel [HA2]: "Hyaluronic acid complex" - Extra-Firming: "Organic kangaroo flower extract" - Hydra-Essentiel [HA2]: "All skin types" - Extra-Firming: "All skin types" # Call to action None used. # Social proof - "BESTSELLER" – (Brand claim) for the Double Serum. # Point of view - Brand 100% – The ad exclusively features product shots, brand messaging, and a highly polished, controlled visual style, reflecting the official voice and presentation of the Clarins brand. # Storyline - 00:00–00:01 The video opens with a static shot of the Clarins Double Serum and the Clarins Multi-Active Nuit cream on a white surface, bathed in soft, diffused light coming from the left through what appears to be blinds. This immediately establishes the two main products and a serene, aspirational tone. The text overlay "Winter's Glow, UNLEASHED" sets the theme of radiant skin, while "BESTSELLER" highlights the Double Serum's popularity, implying credibility and effectiveness from the brand's perspective. - 00:01–00:03 The Multi-Active Nuit cream smoothly transitions out, replaced by the Clarins Hydra-Essentiel [HA2] cream. This moment communicates the idea of product versatility and customization, showing how the Double Serum can be paired with different creams to address various skin needs, still maintaining the overall brand narrative of achieving a "Winter's Glow." The camera remains static, and the brand's sophisticated tone persists. - 00:03–00:04 The Hydra-Essentiel [HA2] cream transitions out, and the Clarins Extra-Firming cream glides into its place. This continues the previous beat, further emphasizing the range of Clarins products that can complement the Double Serum, catering to different anti-aging and firming concerns. The static camera and elegant transitions reinforce the brand's premium image. - 00:04–00:06 The Extra-Firming cream transitions out, and the Multi-Active Nuit cream returns, completing the cycle of moisturizer options. This reiterates the core message of customizable winter skincare solutions around the "BESTSELLER" Double Serum, reinforcing the brand's comprehensive approach. - 00:06–00:08 The Multi-Active Nuit cream transitions out, and the Hydra-Essentiel [HA2] cream returns. The repetition ensures that viewers see each option multiple times, reinforcing product recognition and the idea of choice. - 00:08–00:10 The Hydra-Essentiel [HA2] cream transitions out, and the Extra-Firming cream returns. This maintains the cyclical pattern, steadily showcasing the full range of product pairings. - 00:10–00:12 The Extra-Firming cream transitions out, and the Multi-Active Nuit cream returns. The consistent visual rhythm and product rotation reinforce the brand's message of offering diverse solutions for achieving radiant skin. - 00:12–00:14 The Multi-Active Nuit cream transitions out, and the Hydra-Essentiel [HA2] cream returns. The ad continues to cycle through the various creams, showing the breadth of the Clarins offering alongside the core Double Serum. - 00:14–00:16 The Hydra-Essentiel [HA2] cream transitions out, and the Extra-Firming cream returns. This repeated exposure reinforces the brand's image of a complete skincare solution. - 00:16–00:18 The Extra-Firming cream transitions out, and the Multi-Active Nuit cream returns. The cyclical presentation ensures all products are highlighted effectively. - 00:18–00:20 The Multi-Active Nuit cream transitions out, and the Hydra-Essentiel [HA2] cream returns. The steady, unhurried pace allows viewers to absorb each product offering. - 00:20–00:22 The Hydra-Essentiel [HA2] cream transitions out, and the Extra-Firming cream returns. The deliberate showcasing of each pairing reinforces the idea of a tailored approach to skincare. - 00:22–00:24 The Extra-Firming cream transitions out, and the Multi-Active Nuit cream returns. The consistent rhythm and product presentation reinforce the brand's message. - 00:24–00:26 The Multi-Active Nuit cream transitions out, and the Hydra-Essentiel [HA2] cream returns. The smooth transitions keep the focus on the product and its variations. - 00:26–00:28 The Hydra-Essentiel [HA2] cream transitions out, and the Extra-Firming cream returns. The ad continues its clear, concise product demonstration. - 00:28–00:30 The Extra-Firming cream transitions out, and the Multi-Active Nuit cream returns. The final cycle ensures the full product range has been demonstrated. - 00:30–00:32 The Multi-Active Nuit cream transitions out, and the Hydra-Essentiel [HA2] cream returns. The video concludes its product rotation. - 00:32–00:34 The Hydra-Essentiel [HA2] cream transitions out, and the Extra-Firming cream returns. The ad ends with the full set of complementary products being displayed, leaving the viewer with a sense of the brand's comprehensive offering.

# Ad summary This ad showcases Clarins' Hydra-Essentiel range, presenting four products as "Your Winter Hydration Essentials." The video cycles through the Hydra-Essentiel Day Cream, Moisture Replenishing Lip Balm, SOS Hydra Refreshing Hydration Mask, and Hydra-Essentiel Night Cream (highlighted as a "BESTSELLER"). Each product is displayed individually against a vibrant blue, watercolor-like background, with its name and key benefits appearing as text overlays. The ad emphasizes hydration for dry skin, presenting the products as essential solutions for winter skin concerns with a clean, polished visual style and calm, uplifting background music. # Brand positioning Clarins is presented as a sophisticated and reliable skincare brand specializing in hydration solutions, particularly for winter conditions. The brand aims to occupy a space in the consumer's mind as a go-to for effective, high-quality hydration products, particularly for normal to dry skin types. It aligns with values of luxury, efficacy, and targeted care, promoting a lifestyle where skincare is a premium and essential self-care ritual. The brand's positioning is primarily functional, focusing on specific ingredients (HA², HA² + Peptide, HA² + Ceramides) and their tangible benefits (moisturizes, quenches, restores, plumps, prevents water loss), alongside the emotional benefit of comfortable, silky, and refreshed skin. It seems to follow the industry norm of presenting specific product lines for different needs (day, night, lips, mask) within a unified hydration theme. # Product The ad features four products from the Clarins Hydra-Essentiel line, designed for winter hydration. 1. HYDRA-ESSENTIEL [HA²] DAY CREAM: This cream is described as a "Crème désaltérante" (thirst-quenching cream) that "Moisturizes and quenches, silky cream." It is specifically for "peaux normales à sèches - Normal to dry skin." Its USP is providing intense hydration and a silky texture for normal to dry skin. 2. MOISTURE-REPLENISHING LIP BALM (Hydra-Essentiel [HA²] + Peptide): This lip balm is a "baume lèvres réparateur" (repairing lip balm) with "double hyaluronic acid + peptide." It is a "Moisture replenishing lip balm." Its USP is repairing and intensely moisturizing lips with hyaluronic acid and peptides. 3. SOS HYDRA REFRESHING HYDRATION MASK (Hydra-Essentiel [HA²] + Ceramides): This product is a "Masque-Crème 'anti-soif' réparateur" (anti-thirst repairing cream-mask) that "Moisturizes, and quenches, restoring cream-mask with double hyaluronic acid + ceramides." Its USP is providing intense refreshing hydration and restoration with double hyaluronic acid and ceramides. 4. HYDRA-ESSENTIEL [HA²] NIGHT CREAM: This cream is described as a "Soin de nuit repulpant 'anti-soif'" (plumping anti-thirst night care) that "Plumps, moisturizes and quenches, night care." It is suitable for "Toutes peaux - All skin types" and is highlighted as a "BESTSELLER." Its USPs are plumping, moisturizing, and quenching skin overnight, suitable for all skin types, and its popular status. The ad tells the viewer these products are worth trying or buying for their targeted hydration, specific ingredient benefits (hyaluronic acid, peptide, ceramides), and ability to address dry skin concerns, especially in winter. # Visual style The ad's overall aesthetic is polished, clean, and high-end commercial. It uses studio lighting to create soft, even illumination with subtle reflections. The editing rhythm is smooth and consistent, with gentle dissolve transitions between product shots. The production quality is high, reinforcing a luxury brand image. There are no particular visual motifs beyond the consistent blue background and centered product placement. The pacing is relatively slow and consistent, allowing ample time for each product to be viewed and its text overlay to be read. Cuts are timed to visual changes of products and text overlays, creating a harmonious and flowing presentation. # Hooks Text overlay: YOUR WINTER / Hydration Essentials Visual: A wide shot features the Clarins Hydra-Essentiel Day Cream jar, a light blue jar with a white lid, centered on a reflective, slightly rippled surface. The background is a vibrant, textured blue resembling frozen water or a watercolor painting, with lighter hues at the bottom fading to darker blues at the top. The product is brightly lit from the front, creating soft reflections on the surface below. The camera is stationary and tripod-mounted, offering a direct, eye-level third-person POV. No people are present. Text overlays "YOUR WINTER Hydration Essentials" are at the top and "HYDRA-ESSENTIEL [HA²] DAY CREAM" at the bottom. # Funnel stage Consideration # Pain points The ad clearly implies the pain point of dry, thirsty, or dehydrated skin, especially during winter, which can lead to discomfort, chapped lips, and dullness. This is directly addressed by the emphasis on "Hydration Essentials" and terms like "anti-soif" (anti-thirst) and "repulpant" (plumping). # Value propositions - YOUR WINTER Hydration Essentials - BESTSELLER - Normal to dry skin - All skin types - double hyaluronic acid + peptide - double hyaluronic acid + ceramides # Benefits - Silky skin - Hydrated skin - Quenched skin - Repaired lips - Restored skin - Plumped skin # Features - Crème désaltérante - Moisturizes and quenches, silky cream - peaux normales à sèches - Normal to dry skin - double hyaluronic acid + peptide - baume lèvres réparateur - Moisture replenishing lip balm - Masque-Crème 'anti-soif' réparateur - Moisturizes, and quenches, restoring cream-mask with double hyaluronic acid + ceramides - Soin de nuit repulpant 'anti-soif' - Plumps, moisturizes and quenches, night care - Toutes peaux - All skin types # Call to action None used. # Social proof - BESTSELLER (circular badge) – 00:05-00:07, 00:13-00:15, 00:21-00:23, 00:29-00:31, 00:37-00:39. This implies widespread popularity and customer satisfaction. # Point of view - Brand 100% – The ad is presented entirely from the official voice of Clarins, showcasing products in an idealized, studio-like setting with clear product claims and branding. # Storyline - 00:00–00:01 The ad opens with a wide shot of the Clarins Hydra-Essentiel Day Cream jar, a light blue jar with a white lid, centered on a reflective surface against a vibrant blue, textured background. This establishes the brand and product line immediately, setting a cool, refreshing, and hydrating tone. The intention is to introduce the core concept of "winter hydration essentials." The perspective is the brand's, showcasing the product in an idealized, clean setting. The tone is calm and sophisticated. - 00:01–00:03 The scene smoothly transitions to the Moisture Replenishing Lip Balm, also centered on the reflective surface against the same blue background. This continues the introduction of the product range, expanding on the specific items available for winter hydration. It reinforces the idea of comprehensive care within the same product family. The brand continues to present its offerings in an elegant and direct manner. - 00:03–00:05 The ad switches to the SOS Hydra Refreshing Hydration Mask. This shot follows the pattern, showcasing another product from the hydration line. The intention here is to demonstrate the breadth of the Hydra-Essentiel range and suggest a multi-step routine for winter skincare. The brand's perspective is consistent, highlighting product variety. - 00:05–00:07 The scene changes to the Hydra-Essentiel Night Cream, again centered. A "BESTSELLER" badge appears next to it. This highlights a flagship product within the range, adding a layer of social proof and implying popular acceptance and efficacy. The intention is to draw attention to a highly regarded item and suggest trustworthiness. The brand's perspective now includes a subtle endorsement. - 00:07–00:09 The ad cycles back to the Hydra-Essentiel Day Cream, repeating the first product display. This acts as a loop, reinforcing the "winter hydration essentials" message and allowing viewers more time to absorb the product information for the Day Cream. It also sets up a looping presentation of all products, continuing from the previous scene. - 00:09–00:11 The Moisture Replenishing Lip Balm is shown again. This reiterates the lip care offering, ensuring viewers are reminded of this specific product's place in the hydration routine, continuing from the previous scene. - 00:11–00:13 The SOS Hydra Refreshing Hydration Mask appears again. This repetition emphasizes the mask as an option for intense hydration and recovery, continuing from the previous scene. - 00:13–00:15 The Hydra-Essentiel Night Cream (with the "BESTSELLER" badge) is displayed for a second time. The repetition of this product, especially with its "BESTSELLER" status, aims to further solidify its importance and desirability, continuing from the previous scene. - 00:15–00:17 The Day Cream returns, continuing the cycle and reinforcing the overall theme. - 00:17–00:19 The Lip Balm reappears, further solidifying the product line's breadth. - 00:19–00:21 The Hydration Mask reappears, ensuring its role in a comprehensive routine is noted. - 00:21–00:23 The Night Cream with the "BESTSELLER" badge reappears. The constant looping of these four products reinforces their collective identity as "winter hydration essentials" and allows for sustained exposure to each item, making the overall narrative a consistent product showcase, continuing from the previous scene. - 00:23–00:39 The sequence of the four products (Day Cream, Lip Balm, Mask, Night Cream with bestseller badge) continues to loop, ensuring each product is presented multiple times, reinforcing the brand's core message of essential winter hydration. The repetition aims for memorability and comprehensive product exposure, continuing from the previous scene.

# Ad summary This ad showcases Clarins Double Serum and its ability to neutralize the epigenetic aging impacts. # Brand positioning Clarins is presented as a high-end, luxury skincare brand focused on advanced scientific solutions for anti-aging. The brand positions itself as a leader in innovative skincare, emphasizing its commitment to addressing the root causes of aging through epigenetic research. The brand aligns with values of scientific advancement, luxury, and effective skincare solutions, appealing to consumers who seek premium products backed by research. Clarins pushes against the norm of superficial skincare by focusing on deeper, epigenetic factors, offering a more comprehensive approach to anti-aging. # Product Clarins Double Serum is an age-defying concentrate designed to address epigenetic aging impacts. It features a hydric and lipidic system, combining two formulas into one to deliver comprehensive anti-aging benefits. The serum is presented as a complete solution to neutralize 100% of the epigenetic aging impacts linked to lifestyle and environment. It is suitable for individuals seeking to combat signs of aging and maintain youthful-looking skin. The serum's unique selling point is its ability to target epigenetic factors, offering a more advanced and effective approach to anti-aging compared to traditional skincare products. The ad emphasizes the serum's ability to provide a complete age-defying solution, making it a worthwhile investment for those concerned about aging. # Visual style The ad has a polished and luxurious aesthetic, with bright lighting and smooth transitions. The production quality is high-end, resembling a professional commercial. The pacing is moderate, with cuts timed to emphasize key moments of product demonstration and emotional impact. # Hooks Text overlay: BESTSELLER / HELPS TO NEUTRALIZE 100% OF THE EPIGENETIC AGEING IMPACTS* / *linked to lifestyle & environment Visual: 00:00–00:06: A close-up shot of the Clarins Double Serum bottle against a golden background with vertical light streaks. The bottle is centered, with a "Bestseller" badge on the left. The lighting is bright and highlights the product's luxurious packaging. Text at the bottom reads, "HELPS TO NEUTRALIZE 100% OF THE EPIGENETIC AGEING IMPACTS*" with a footnote stating "*linked to lifestyle & environment." # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a concern about aging and the impact of lifestyle and environmental factors on the skin. "HELPS TO NEUTRALIZE 100% OF THE EPIGENETIC AGEING IMPACTS*" suggests that viewers are worried about the effects of their lifestyle and environment on their skin's aging process. # Value propositions - Complete Age-Defying Concentrate: This highlights the comprehensive nature of the serum, suggesting it provides a full range of anti-aging benefits in one product. # Benefits - Helps to neutralize 100% of the epigenetic ageing impacts* (*linked to lifestyle & environment) # Features - Hydric + Lipidic System - Complete Age-Defying Concentrate # Call to action None used. # Social proof - The "Bestseller" badge on the product bottle serves as social proof, indicating that the serum is a popular and trusted choice among consumers. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits through professional visuals and messaging. # Storyline - 00:00–00:06 The ad opens with a close-up of the Clarins Double Serum bottle against a golden background with light streaks. The intention is to immediately showcase the product and highlight its premium quality. - 00:06–00:09 The camera zooms in on the serum being dispensed from the bottle. This is to highlight the texture and consistency of the product. - 00:09–00:13 A woman applies the serum to her face, massaging it in. This demonstrates the product's ease of use and integration into a skincare routine. - 00:13–00:15 The woman smiles, showcasing the positive emotional outcome of using the product. This reinforces the idea that the serum enhances her natural beauty and confidence.

# Ad summary This ad showcases Clarins skincare products, emphasizing their commitment to beauty that is kind to the skin, budget, and planet. The ad features a range of products, including cleansing oils, toning lotions, and cleansing milks, highlighting their refill options for sustainability. # Brand positioning Clarins is presented as a brand committed to beauty that is kind to the skin, budget, and planet. The brand emphasizes sustainability through its refill options, positioning itself as an environmentally conscious choice. Clarins aligns with a lifestyle that values both personal care and environmental responsibility. The brand aims to occupy a space in the consumer's mind as a provider of high-quality skincare that is also affordable and eco-friendly. This positioning pushes against the norm of disposable beauty products and promotes a more sustainable approach to skincare. # Product The ad features several Clarins skincare products, including: Total Cleansing Oil, Hydrating Toning Lotion, Purifying Toning Lotion, Soothing Toning Lotion, and Velvet Cleansing Milk. Each product is available in both a standard bottle and a refill pouch. The refill pouches are designed to be more economical and environmentally friendly, allowing customers to replenish their existing bottles. The products are formulated with natural extracts and are designed to cater to different skin types and concerns, such as hydration, purification, and soothing. The ad highlights the brand's commitment to sustainability by offering refill options, addressing the purchase barrier of environmental impact. # Visual style The ad has a polished, commercial aesthetic with static shots and smooth transitions. The production quality is high-end, supporting the brand's premium image. The visual motif is the consistent display of product bottles alongside refill pouches, emphasizing sustainability. The pacing is slow and consistent, with cuts every 1-2 seconds. The cuts are timed to coincide with changes in product type and background color. # Hooks Text overlay: Beauty on Repeat / Kind to your skin, your budget, and our planet. Visual: 00:00–00:01: A static shot displays a bottle of Clarins cleansing oil next to a refill pouch on a reflective surface. The background is a soft, gradient yellow. Text overlay reads "Beauty on Repeat. Kind to your skin, your budget, and our planet." The Clarins logo is visible at the top right. / 00:01–00:02: The shot changes to display three bottles of Clarins hydrating toning lotion, including a refill pouch. The background shifts to a light yellow. The text overlay remains the same. / 00:02–00:03: The shot changes to display three bottles of Clarins purifying toning lotion, including a refill pouch. The background shifts to a light green. The text overlay remains the same. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the environmental impact of disposable beauty products, highlighting the need for sustainable alternatives. # Value propositions - Beauty on Repeat: Sustainable skincare that is good for your skin, wallet, and the environment. # Benefits - Kind to your skin - Kind to your budget - Kind to our planet # Features - Refill pouches - Natural extracts - Cleansing oil - Toning lotion - Cleansing milk # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing product claims and demos. # Storyline - 00:00–00:01 The ad opens with a display of Clarins skincare products, including cleansing oils and refill pouches. - 00:01–00:02 The scene transitions to show various Clarins toning lotions and their corresponding refill pouches. - 00:02–00:03 The ad continues to showcase different types of Clarins toning lotions, each with a unique color scheme and formulation. - 00:03–00:04 The ad displays another set of Clarins toning lotions, highlighting their purifying properties. - 00:04–00:05 The scene shifts to show Clarins soothing toning lotions, emphasizing their calming effects. - 00:05–00:06 The ad presents Clarins velvet cleansing milks, showcasing their gentle cleansing properties. - 00:06–00:07 The ad continues to display Clarins velvet cleansing milks, highlighting their different formulations and packaging. - 00:07–00:08 The ad returns to the initial display of Clarins cleansing oils and refill pouches, reinforcing the brand's commitment to sustainability. - 00:08–00:09 The scene transitions back to the Clarins toning lotions and refill pouches, emphasizing the variety of products available. - 00:09–00:10 The ad showcases the different types of Clarins toning lotions, each designed for specific skin concerns. - 00:10–00:11 The ad displays the purifying toning lotions, highlighting their benefits for the skin. - 00:11–00:12 The scene shifts to show the soothing toning lotions, emphasizing their calming properties. - 00:12–00:13 The ad presents the velvet cleansing milks, showcasing their gentle cleansing action. - 00:13–00:15 The ad concludes with a final display of the velvet cleansing milks, reinforcing the brand's commitment to gentle skincare.

# Ad summary This ad features a close-up of a woman's face with a focus on her lips, highlighting the use of a lip balm. The ad emphasizes the moisturizing and nourishing benefits of the product, featuring hyaluronic acid as a key ingredient. # Brand positioning The brand is presented as a provider of high-quality lip care, focusing on hydration and nourishment. It positions itself as a solution for protecting, moisturizing, and nourishing lips, emphasizing the use of hyaluronic acid. The brand appears to align with a lifestyle that values skincare and self-care, promoting a functional approach to beauty by highlighting the product's key ingredients and their benefits. # Product The product is a lip balm designed to replenish moisture and provide protection. It is formulated with hyaluronic acid and peptides to moisturize and nourish the lips. The balm is packaged in a blue tube with a nozzle applicator. The ad highlights the product's ability to protect, moisturize, and nourish the lips, suggesting it is for anyone seeking to maintain healthy and hydrated lips. The inclusion of hyaluronic acid and peptides suggests a focus on advanced skincare ingredients. # Visual style The ad features a clean, close-up shot with a focus on the product and its benefits. The lighting is soft and even, highlighting the texture of the lips and the product packaging. The overall aesthetic is polished and professional, suggesting a high-quality skincare product. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is dry, unprotected, and undernourished lips, as it emphasizes the moisturizing and protective benefits of the lip balm. # Value propositions - Enriched with hyaluronic acid, which protects, moisturises and nourishes the lips # Benefits - protects - moisturises - nourishes the lips # Features - hyaluronic acid - peptide # Call to action None used. # Social proof - None used. # Point of view - Customer: The close-up of the woman's lips focuses on the area the product targets, inviting viewers to imagine the product's effect on their own lips. - Brand: The product is presented in a visually appealing way, highlighting its packaging and key ingredients. - Brand: The text callout emphasizes the benefits of the lip balm, communicating its value proposition to potential customers. # Storyline - The ad opens with a close-up of a woman's lips, showcasing their texture and shape. This is intended to draw the viewer's attention to the area the product targets, from the customer's perspective. - The brand presents the product, a blue tube of lip balm, positioned near the lips. This is to visually connect the product with its intended use and highlight its packaging, from the brand's perspective. - The brand highlights the key benefits of the lip balm, emphasizing that it is enriched with hyaluronic acid, which protects, moisturizes, and nourishes the lips. This is to inform the viewer about the product's features and their positive effects, from the brand's perspective.