How CAKES body Advertises on Meta

# Ad summary A female influencer creates a UGC-style video advertising Cakesbody nipple covers. She mentions the different sizes they come in, what they are best used for, and what tops they can be worn with. # Brand positioning Cakesbody offers nipple covers that are non-adhesive, grippy, and seamless. They are designed to be comfortable and not rip off any sensitive areas when removed. Cakesbody offers their nipple covers in a variety of sizes for different body types. This caters to a wide range of customers looking for coverage and support without the discomfort of traditional bras. # Product Cakesbody nipple covers are little covers that can be put in swimsuits. There's an OG size, plus size, and itty bitty size, as well as both grippy and sticky varieties. The plus size sticky ones have adhesive around the edges but not in the middle. They can be worn with sports bras, swimsuits, and under a tight tee when one does not want to wear a bra. They are non adhesive and just stick with the body. # Visual style The ad has a UGC feel, with a selfie-style camera and minimal editing. It feels as though the influencer is creating a story for her social media. It is well lit, with natural lighting. The cuts are quick, which creates a fast pace. It has a polished commercial feel, despite being UGC style. # Hooks Spoken: 00:00–00:03: Hi friends, we are getting ready to go on our beach trip so I'm prepping everything and figured now would be a good time to share my cakes. Text overlay: @cakesbody #cakesbodypartner / We are getting ready to go / on our beach trip so I'm / prepping / use code “SHELBYBEATTY” to save Visual: 00:00–00:03: A medium selfie-style shot of a fair-skinned young woman with blonde hair wearing a white long-sleeved shirt talking to the camera in her bedroom. Behind her is her unmade bed, and a wooden dresser with a plant. She holds up a Cakesbody nipple cover. # Funnel stage Consideration # Pain points The pain point addressed in this ad is the discomfort of traditional bras and the desire for coverage and support without the straps, wires, and bulk. # Value propositions - OG, plus, and itty bitty sizes for different body types. - Sticky nipple covers have adhesive around the edges but not in the middle, so when you rip it off, you're not ripping off your sensitive areas. # Benefits - You can swim with these - Seamless coverage - You're not ripping off your sensitive areas # Features - OG size - Plus size - Itty bitty size - Grippy - Sticky - Non adhesive - Just sticks with your body - Adhesive around but not in the middle # Call to action use code “SHELBYBEATTY” to save # Social proof - “I’m a 34 triple D for reference and I like having both.” – Female 1 (Influencer) # Point of view - Customer 100% – The ad is delivered from the perspective of a customer and real-life user of the product. # Storyline - 00:00–00:03 The influencer explains why she is prepping everything. - 00:03–00:10 00:03–00:10: The influencer explains what Cakesbody nipple covers are and what they are for. - 00:11–00:15 00:11–00:15: The influencer shows two sizes and explains that she likes having both. - 00:16–00:20 00:16–00:20: The influencer explains that the smaller version is good for unlined swim tops. - 00:21–00:34 00:21–00:34: The influencer explains that she puts them in sports bras as well, or with a tight tee when she doesn't want to wear a bra. - 00:35–00:42 00:35–00:42: The influencer discusses the itty bitty size for preteen and teen daughters who need coverage for cheer tops, sports bras, or swimsuits. - 00:43–00:52 00:43–00:52: The influencer explains that they launched the sticky ones as well, and that the plus size sticky triangle ones have adhesive around but not in the middle, so when you rip it off, you're not ripping off your sensitive areas. - 00:53–00:57 00:53–00:57: The influencer states that she will leave her discount code and that the audience can let her know if they have any sizing questions.

# Ad summary This ad shows a spa day for breast implant covers. The Cake brand makes silicone breast implant covers that are meant to be worn during the day or night to help hold breast implants in place. The ad shows the covers, covered with towels, and cucumber slices to make them look like they are relaxing. # Brand positioning Cake is presented as a brand that provides supportive silicone breast implant covers that help keep breast implants in place and come in a variety of colors to match different skin tones. The brand uses humor to normalize conversations about breast implants. Cake appears to sit in the consumer's mind as a brand that understands the lifestyle and needs of women who have breast implants, and offers solutions that are both functional and aesthetically pleasing. # Product Cake offers breast implant covers made from silicone, designed to provide support and hold breast implants in place. These covers are available in multiple colors, ensuring a match for various skin tones. They can be worn during the day or night. The covers are presented as a solution to daily discomfort, offering support and comfort, similar to a bra, but in a more convenient form. # Visual style The ad has a bright and clean aesthetic with a focus on product display. The lighting is natural, and the editing is minimal. The style feels like user-generated content with a polished touch, aiming for a humorous tone. # Hooks Text overlay: 00:00–00:06: Giving our CAKE covers a well deserved rest Visual: 00:00–00:06: A medium shot from slightly overhead shows four silicone breast implant covers on a wooden cutting board that is placed on top of a black stovetop. The covers are decorated with sliced cucumbers over the eye area and each one is draped with a white towel to look like the covers are relaxing in a spa. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Comfort # Benefits - Hold breast implants in place - Can be worn during the day or night # Features - Silicone breast implant covers - Covers come in multiple colors # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand voice is communicated via the product being in spa positions. # Storyline - 00:00–00:06 The ad opens with four silicone breast implant covers laid out on a wooden cutting board on top of a stovetop. - 00:00–00:06 The covers are decorated with sliced cucumbers over the eye area, and the covers are draped with white towels to look like they are relaxing in a spa.

# Ad summary A woman uses Cakes tape to lift and shape her breasts. She recommends two long pieces of tape, two medium pieces, and two short pieces for best results. # Brand positioning CAKES Body aims to empower women to enhance their natural beauty and feel confident in any outfit. They offer innovative silicone breast tape designed to provide lift, support, and shape without traditional bras. The brand positions itself as a solution for achieving a lifted and supported look, particularly for fuller chests, while prioritizing comfort and versatility. By showcasing real women and their experiences, CAKES Body builds trust and credibility, aligning with a lifestyle that embraces self-expression and body positivity. # Product CAKES Tape is a silicone breast tape designed to lift and support fuller chests. It comes in long, medium, and small sizes to customize the desired shape and lift. The tape is applied directly to the skin, lifting the breasts to the desired height and pressing firmly against the rib cage. CAKES Tape offers a comfortable and versatile alternative to traditional bras, allowing women to achieve a lifted and supported look with any outfit. # Visual style The ad has a polished aesthetic with a clean, bright setting and well-lit shots. The editing style includes quick cuts to highlight different pieces of tape and static shots to focus on the application process. The production quality is high-end, suggesting a professional commercial. The pacing is consistent throughout the ad, maintaining a steady rhythm. Cuts, text, and product actions are timed to the voiceover lines, enhancing the overall coherence of the ad. # Hooks Spoken: If you want to take your look from this to this, I'm here with Julia, she's a 32D and we're gonna show you how to get the bombshell. Text overlay: BEFORE / AFTER Visual: 00:00–00:01 Two blonde women stand next to each other in front of a white wall. The woman on the left is wearing a light purple maxi dress with a plunging neckline. The woman on the right is wearing a white button-down shirt, dark blue jeans, a thick gold necklace, and hoop earrings. There is a rack of colorful clothing behind them. / 00:01–00:03 A split screen shows a close up of the woman in the light purple dress. "BEFORE" is at the top of the split screen and "AFTER" is at the bottom of the split screen. / 00:03–00:05 Two blonde women stand next to each other in front of a white wall. The woman on the left is wearing a light purple maxi dress with a plunging neckline. The woman on the right is wearing a white button-down shirt, dark blue jeans, a thick gold necklace, and hoop earrings. There is a rack of colorful clothing behind them. / 00:05–00:06 A close up of the woman in the light purple dress. The text "THE BOMBSHELL" appears at the bottom of the screen. # Funnel stage Consideration # Pain points Traditional bras can be uncomfortable, restrictive, and not suitable for certain outfits. # Value propositions - Achieve the 'bombshell' look at home with easy-to-use tape # Benefits - Perfect lifted and supported look for fuller chests # Features - Long, medium, and small sizes available # Call to action Try CAKES Tape # Social proof - None used. # Point of view - Brand 100% – The presenter and model are presenting product information and instructions from the brand's perspective. # Storyline - 00:00–00:04 A woman (presenter) says she will show how to take your look from "this" to "this" with a model named Julia, who is a 32D. - 00:04–00:11 The presenter says CAKES Tape is the perfect, lifted, and supported look for fuller chests. - 00:11–00:16 The model shows two long, two medium, and two small pieces of CAKES Tape. - 00:16–00:23 The model places the long piece of tape in the center of the breast against the rib cage. - 00:23–00:28 The model repeats with medium and small strips of tape working toward the outer edge of the breast for shape. - 00:28–00:33 The presenter says to try CAKES Tape, the original silicone boob tape by CAKES Body to get this look at home.

# Ad summary This ad features a woman showing off the new body tape product made by Cakes Body. She explains the tape is made from 100% silicone, so it will not irritate the skin or leave a sticky residue, and it will not hurt when peeled off. She mentions that the pack comes with different sizes. She then shows how to use the tape to lift the breasts and hold the top in place. # Brand positioning Cakes Body offers solutions for women to achieve a lifted silhouette in any outfit. The brand emphasizes comfort and skin-friendly materials, offering a convenient alternative to traditional bras or shapewear. Cakes positions itself as a brand pushing against painful or irritating solutions in the body tape category. # Product Cakes Body Tape is a silicone-based body tape designed to lift and hold clothing in place comfortably. It comes in a variety of sizes, including long, medium, and short strips. The tape is made from 100% silicone, making it non-irritating and leaving no sticky residue. According to the ad, it is also painless to remove. The tape is available in several shades and can be reused if washed with warm water and soap. # Visual style The ad has a UGC feel with a polished commercial look. The cuts are quick with simple transitions. The framing is from a selfie point-of-view. The lighting is bright and the textures are clear. The pacing is consistent, with a moderate BPM. # Hooks Spoken: 00:00–00:01 [Enthusiastic] It's like a jelly. Text overlay: 00:00–00:02 Cakes makes BODY TAPE now?! / 00:01–00:02 JELLY Visual: 00:00–00:01 The shot is a selfie-style, close-up shot of a woman with long blonde hair and a white halter top with gold embellishments, holding up a clear strip of Cakes body tape. The background is blurred and shows a white wall with a framed picture, part of a leafy plant, and a peach pillow. The woman has a surprised expression and her mouth is open. # Funnel stage Middle of funnel (Consideration) # Pain points Traditional body tape can irritate the skin and leave a sticky residue, making it uncomfortable to wear and remove. # Value propositions - Cakes products are made from 100% silicone, which means it's not going to irritate your skin, and it's not going to leave a sticky residue, and it's also not going to hurt when you peel it off. - They are reusable and rewearable if you just wash them with a little bit of warm water and soap. # Benefits - Not going to irritate your skin - Not going to leave a sticky residue - Not going to hurt when you peel it off # Features - 100% silicone - Different sizes - Several different shades available - Reusable - Rewearable # Call to action Go get yours while they are still in stock. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer showing how the product works and why it is beneficial. # Storyline - 00:00–00:01 00:00–00:01 The woman opens the package of body tape and displays a strip of it to the camera. She calls the tape "jelly" to emphasize the texture. - 00:02–00:12 00:02–00:12 The woman describes the tape. She states that Cakes products are made from 100% silicone, so it will not irritate the skin or leave a sticky residue. She adds that it will not hurt when peeled off. - 00:12–00:18 00:12–00:18 The woman shows the package of tape and states that a pack comes with different sizes, including long, medium, and short strips. - 00:19–00:25 00:19–00:25 She uses the tape on her chest and then gestures to one side of her body compared to the other to show how it is a "lift and stick". The woman claims that gravity is affecting the side without the tape. - 00:26–00:35 00:26–00:35 The woman demonstrates a "pro tip" for applying the tape. She states if the corner is going to stick out, bend it in, then stick it to the top. She states that it will help hold the top in place. - 00:36–00:46 00:36–00:46 The woman states that there are several different shades available. She then mentions that they are reusable and rewearable if you wash them with a little bit of warm water and soap. - 00:46–00:50 00:46–00:50 The woman holds up a card showing 4 different ways to wear the tape, and states that the versatility is great. - 00:50–00:55 00:50–00:55 She finishes by stating that these are brand new, so go get yours while they are still in stock.

# Ad summary This ad features a woman demonstrating how to use CAKES Body breast tape to get a breast lift and support for fuller chests. She applies different sizes of tape to the breasts and demonstrates the finished look. # Brand positioning CAKES Body is presented as a brand that offers innovative solutions for women seeking breast support and enhancement without traditional bras. The brand aims to empower women to confidently wear various outfits by providing discreet and effective breast tape. CAKES Body positions itself as the provider of 'the original' silicone boob tape, emphasizing the quality and reliability of their product. The brand aligns with a lifestyle of fashion-forwardness and body positivity, providing practical solutions for women to achieve their desired look. # Product CAKES Body breast tape is presented as a product designed to provide lift and support for fuller chests, enabling women to confidently wear various outfits. The tape is available in different sizes (small, medium, and large) to accommodate varying needs and preferences. The tape is applied directly to the skin, offering a discreet and comfortable alternative to traditional bras. The product is demonstrated on a model with a 32D bust size, illustrating its effectiveness on larger chests. The application process involves strategically placing the tape on the rib cage and breast to achieve the desired lift and shape, addressing the challenge of finding suitable support for open-front or strapless outfits. The product’s value lies in its ability to provide customizable support and enhancement, allowing women to achieve a natural-looking lift and shape without sacrificing comfort or style. # Visual style The ad has a polished, commercial aesthetic with a clean and bright studio setting. The editing style includes quick cuts and smooth transitions, creating a professional look. The production quality is high-end, which supports the intended tone of reliability and expertise. The pacing is consistent, with a moderate BPM that keeps the viewer engaged without feeling rushed. Text overlays and product actions are timed to the voiceover lines, enhancing the audio-visual sync and clarity of the message. # Hooks Spoken: Female 1: If you want to take your outfits from this to this, this is the most effective way to get lift and support for fuller chests. Text overlay: 00:01–00:03 / BEFORE AFTER Visual: 00:00–00:02 Two women stand in a well-lit studio. The woman on the left is a fair-skinned model, likely in her mid-20s, with long blonde wavy hair, wearing a lime green halter top and black leather pants. The woman on the right, likely in her late 20s or early 30s, is fair-skinned with long blonde hair, wearing a white button-down shirt, dark wash jeans, and gold jewelry. The woman on the right speaks to a small microphone in her hand and is holding a small pink container. In the background is a white wall with decorative molding and a clothing rack with various brightly colored garments. / 00:02–00:03 A close-up shot of the model, likely in her mid-20s, with long blonde wavy hair, wearing a lime green halter top and black leather pants. Text overlays 'BEFORE' and 'AFTER'. The background is a white wall with decorative molding. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of finding suitable breast support for certain outfits, particularly those with open-front or strapless designs. "If you want to take your outfits from this to this..." # Value propositions - Provides the desired lift and support so that women can wear different outfits # Benefits - Lift and support for fuller chests # Features - Different sizes: small, medium, and large # Call to action try CAKES Tape # Point of view - Customer 5% – The model demonstrates the application of the tape, providing a user-centric perspective. - Brand 95% – The ad is presented by the official voice of CAKES Body, showcasing their product and claims. # Storyline - 00:00–00:00 Two women stand in front of a clothing rack in a brightly lit room. - 00:00–00:02 00:00–00:02 The woman on the right, speaking directly to the camera, presents a problem: an outfit requires a specific kind of breast support. This moment is from the Brand's POV, conveyed through the presenter's tone and her demonstration. - 00:02–00:02 00:02–00:02 The screen shows a 'Before' and 'After' of the model wearing the breast tape. This visual presents the solution and highlights the transformation the product provides. - 00:02–00:07 00:02–00:07 The presenter claims this is the 'most effective way' to get lift and support for fuller chests. She introduces the product and names it the 'Mega Lift.' - 00:07–00:11 00:07–00:11 The presenter introduces the model, Julia, who is a 32D. This sets the stage for a demonstration of the product's effectiveness on someone with fuller breasts. The tone is informative and approachable. - 00:11–00:15 00:11–00:15 The model is shown without the shirt, she lists all of the CAKES tape strips that will be used: 2 strips of large, 2 strips of medium, and 2 strips of small. - 00:15–00:29 00:15–00:29 The model shows how to apply the medium and small tape strips. - 00:29–00:41 00:29–00:41 The model shows how to use the large tape strip to create a 'bandeau' for additional support. - 00:42–00:46 00:42–00:46 The presenter encourages viewers to try CAKES Tape. She states it is the original silicone boob tape by CAKES Body.

# Ad summary A young woman shares her experience with Cakes silicone boob tape, demonstrating its use and effectiveness. Initially skeptical due to past experiences with boob tape, she's pleasantly surprised by the lift and support it provides, making her feel confident and secure. # Brand positioning Cakes presents itself as a brand dedicated to providing solutions for women's fashion needs. The brand is positioned as innovative and fun, pushing against the notion that boob tape is exclusively for larger busts. Cakes emphasizes functionality by offering a product that enhances confidence and comfort, while also promoting an image of empowerment and self-love. The brand aligns with a lifestyle of going out with friends and feeling your best. The packaging is playful and colorful, diverging from typical beauty product packaging. # Product Cakes silicone boob tape is presented as a solution for achieving a breast lift without the use of a traditional bra. The silicone boob tape comes in three different sizes: 6-inch, 9-inch, and 12-inch. The tape allows for fitting and adjusting to achieve the desired support. It is demonstrated that the product is applied via a peel-and-stick method to lift the bust. The tape is also described as lightweight, gentle, and reusable, which makes it worth buying. # Visual style The ad has a UGC feel, with a bright and natural aesthetic. The editing includes quick cuts and static shots, maintaining a consistent pace that syncs with the spoken content. # Hooks Spoken: Female 1: Boob tape just isn't for me, like it literally does nothing for me. Text overlay: Boob tape does nothing / for small boobs! Visual: 00:00–00:03: A young woman with curly dark hair, wearing a light pink corset dress, stands in her bedroom, talking directly to the camera in selfie style. The room has white walls and a light-colored wooden dresser with a mirror. The lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration that boob tape does nothing for small boobs. The ad shows this by stating, 'Boob tape does nothing for small boobs!' # Value propositions - The variety of sizes makes it accessible to all chest sizes. - The reusable aspect of the product makes it a long-term cost-effective solution. # Benefits - Allows for fitting and adjusting to achieve the desired support - Provides a breast lift without a bra - Makes you feel confident - Makes you feel secure # Features - Silicone boob tape - Comes in three different sizes: 6-inch, 9-inch, and 12-inch - Lightweight and gentle - Reusable # Call to action Get your Cakes Tape, upgrade your outfit with Cakes. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer who is sharing her experience with the product. # Storyline - 00:00–00:03 The creator begins the video by stating that boob tape doesn't work for small boobs, immediately positioning herself as someone who has previously struggled with this issue. - 00:03–00:04 She shakes her head and covers the camera with her hand. - 00:05–00:08 She then reintroduces the camera angle and, in text and verbally, expresses that she was wrong and apologizes, using the text overlay 'NEVERMIND'. - 00:08–00:12 She calls attention to the lift she is getting and announces that she is going out with her friends. - 00:12–00:17 She introduces the new Cakes tape, showing off the packaging and stating that it is a silicone boob tape. - 00:17–00:26 She opens the packaging and displays the different sizes available: 6-inch, 9-inch, and 12-inch, stating that each tape can be adjusted to fit the user’s specific needs. - 00:26–00:34 She proceeds to demonstrate how to use the tape. Stating, 'I simply peel, I push tape.' She then states that she is using the 12-inch tape to lift and create shape. - 00:34–00:38 She shares that she will use the 9-inch tape to push the girls even more to show an alternate use case. - 00:38–00:41 She claims that the tape is lightweight, gentle, and reusable. - 00:41–00:45 She expresses her satisfaction with the lift she has achieved using the tape, emphasizing that she has never gotten a lift like this from boob tape alone. - 00:45–00:47 The ad shows a 'before and after' comparison, visually showcasing the lift achieved with the tape. - 00:47–00:51 She concludes by stating that the tape makes her feel confident and secure. - 00:51–00:51 She ends the video by calling the viewer to action to upgrade their outfit with Cakes.

# Ad summary This ad demonstrates the use of Cakes Body Mega Lift tape on an influencer. She demonstrates the placement of the tape and shows how it helps keep everything in place. # Brand positioning Cakes Body is presented as a solution for women seeking alternatives to traditional bras, offering a range of body tapes designed to provide support and lift in various configurations. The brand aligns with the values of body positivity, confidence, and versatility, empowering women to feel secure and stylish in different outfits without the constraints of conventional undergarments. Cakes Body pushes against the norm of traditional bras by offering a functional and emotional product. # Product The featured product is Cakes Body Mega Lift tape, a body tape designed to provide support and lift to the chest without the need for a bra. The Mega Lift is a combination of strips to "bring everything together". The medium sized one should be placed at the bottom, the smallest on the outside, and the longest strip is placed across the bottom. It is for women seeking support and lift. The ad addresses the purchase barrier of wondering if the tape will stay in place by demonstrating its effectiveness through movement and reassurance. # Visual style The ad has a polished feel and commercial look. The editing style is quick cuts and static shots with smooth transitions. The pace is consistent. The audio and visual are synced. # Hooks Spoken: Female 1: Tape versus no tape, that difference in support is insane. Text overlay: TAPE VERSUS NO TAPE (Caption) / THAT DIFFERENCE IN SUPPORT IS INSANE (Caption) Visual: 00:00–00:04 A medium shot of a fair-skinned woman with shoulder-length auburn hair and neutral makeup. She wears a low-cut, floral-patterned top in shades of orange, pink, and yellow. She is indoors in front of a staircase, a plant, and a window. She is holding body tape. The camera is stationary. She is smiling. # Funnel stage Consideration # Pain points The ad solves the pain point of how to properly and effectively lift and support the chest without a bra. "Tape versus no tape, that difference in support is insane." # Value propositions - Provides support without a bra. # Benefits - "That difference in support is insane" - "Bring everything together" # Features - Cakes Body Mega Lift tape - Different configurations - Medium, small, and long strips of tape # Call to action None used. # Social proof - "That difference in support is insane" - Female 1 (Creator) # Point of view - Customer 100% – The ad is told from the perspective of a user of the product. # Storyline - 00:00–00:03 The influencer points to her chest, referencing what her chest looks like with tape versus without tape. - 00:03–00:07 The influencer presents the Cakes brand Mega Lift tape. - 00:07–00:13 The influencer tells viewers there are different configurations of the tape, and today she chose the Mega Lift tape to support her chest. - 00:13–00:22 The influencer shares a step-by-step application. - 00:22–00:27 The influencer believes this is a summer must have and knows she will be asked if it stays in place. - 00:27–00:32 To demonstrate how well the tape stays in place, the influencer jumps up and down, then asks, "Is that not insane?" - 00:32–00:34 The influencer repeats the product is Cakes tape and she will have it linked.

# Ad summary This ad promotes Cakes boob tape by showcasing it as a gentle silicone based alternative to harsh fabric tape. It features the product being held by the creator, and also includes text and imagery for occasions the boob tape can be used for. # Brand positioning Cakes is presented as a brand focused on providing seamless coverage without bras. The brand aims to provide an alternative, as their customers requested boob tape. The brand is positioned around comfort, providing an alternative that is gentle and reusable. Cakes addresses customer requests, delivering a new product that caters to their needs. This establishes the brand as customer-focused. # Product Cakes boob tape is a gentle second-skin silicone alternative to typical fabric tape that can feel harsh on the skin. It is repositionable and reusable. This tape is designed to lift and shape under clothing such as strapless, backless, and halter tops. The ad informs viewers that if they've been waiting for Cakes to make tape, it is finally here. Cakes boob tape helps with looking good under challenging outfits, by providing shaping and coverage. # Visual style The ad has a polished commercial aesthetic, with natural lighting. The editing style uses quick cuts to emphasize claims. The pacing is fast to maintain attention. The cuts are synced to music, and text overlays are timed to the voiceover. # Hooks Spoken: Female 1: My boobs did not look like this five minutes ago. Text overlay: ... 5 mins ago Visual: 00:00–00:02: A woman with long, wavy brown hair and fair skin is centered in the frame. She is wearing a maroon low-cut top with gold jewelry. She is in the driver's seat of a parked car. She is looking directly into the camera. # Funnel stage Consideration # Pain points Typical fabric tape can feel really harsh on your skin. # Value propositions - Gentle second skin silicone means the product is not harsh on your skin - Being repositionable and reusable means if you don't get the placement right the first time, you can literally just adjust it # Benefits - Not harsh on your skin - Lift and shape # Features - Easy to use - Made from gentle second skin silicone - Repositionable - Reusable # Call to action So if you've been waiting for Cakes to make tape, it's finally here. # Social proof - "But you guys kept asking us for one thing, boob tape, so we made Cakes tape." # Point of view - Customer 100% – The presenter is a customer talking about her experience with the product. # Storyline - 00:00–00:02 The ad starts with the creator in her car, claiming that her breasts didn't look like they currently do five minutes ago. This is designed to instantly hook the viewer, as the creator appears to be directly addressing the viewer. The brand is presented as confident by stating this. - 00:02–00:07 The creator introduces the brand, Cakes, claiming it is all about providing seamless coverage without bras. This explains Cakes' product line and value proposition. The brand is presented as a solution. - 00:07–00:11 She mentions that their customers have been requesting boob tape, so Cakes created Cakes Tape. She is communicating a problem for her target audience, and the brand as the solution. - 00:11–00:21 The creator shows the new Cakes Tape, claiming it is an easy-to-use boob tape made from gentle second-skin silicone instead of typical fabric tape. She claims fabric tape can feel really harsh on your skin. This communicates why this version of boob tape is unique. This shows that the brand cares about its customers' comfort. - 00:21–00:28 She shows the repositionable and reusable Cakes tape. This makes the product more attractive, as a mistake is easy to fix. This communicates value for the customer. - 00:28–00:32 The creator claims the new tape is a better alternative to traditional boob tape. This promotes the product as a superior option. - 00:32–00:37 She presents strapless, backless, and halter tops as moments of use for the tape. This helps the viewer understand when they could use the tape. - 00:37–00:41 The creator states that if you've been waiting for Cakes to make tape, it's finally here. This communicates availability, and serves as a strong CTA.

# Ad summary This ad demonstrates how to achieve lift and separation with boob tape. It features two women and a demonstration. # Brand positioning Cakes Body is presented as a brand that provides the original silicone boob tape for achieving lift and separation, specifically designed to address the functional need of enhancing an outfit's appearance by providing support and shape without traditional bra support. It offers an effective solution for achieving a desired look, highlighting its role in the lingerie/intimates market as an alternative to conventional methods. # Product The featured product is CAKES Tape, a silicone boob tape that offers lift and separation. CAKES Tape comes in varying sizes - long and medium. The tape is applied directly to the skin, adhering to the breast and rib cage, to lift and shape the breasts. It is presented as an alternative to a traditional bra. # Visual style The ad has a polished aesthetic with clean lines and neutral backgrounds. It is studio-lit, with the foreground in focus. The editing style uses quick cuts to maintain a fast pace. The production quality is high, giving it a commercial feel that aims for a professional tone. The pacing is relatively consistent throughout the ad, and product actions are synced to voiceover lines. # Hooks Spoken: If you want to take your outfits from this, Text overlay: 00:00-00:01 Visual: 00:00–00:01 - Two women stand in front of a white wall with decorative molding. A rack of brightly colored clothing is visible behind them. The woman on the left wears a white, plunging neckline shirt and a yellow mini skirt. The woman on the right wears a white shirt and black jeans. Both women are fair-skinned. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad shows how outfits with plunging necklines or low cut tops can lack support or shape without a bra. # Value propositions - Achieve a 'Socialite' look at home # Benefits - To get lift and separation - Easy and most effective way # Features - Silicone boob tape - Comes in two sizes - long and medium - Adheres to skin # Call to action Try CAKES Tape # Point of view - Brand 100% – The ad is delivered in the official voice of the brand through voiceover and product demonstration. # Storyline - 00:00–00:05 The ad opens with two women standing side-by-side. One is wearing a low-cut top and the other is holding the product. The intention is to set up a before-and-after, showing the need for the product. - 00:05–00:07 00:05–00:07 - The ad transitions to a close-up shot of the woman on the left, showing her before state and then, after the product has been applied, resulting in cleavage and lift. This highlights the product's instant results. - 00:07–00:09 00:07–00:09 - The ad highlights the look and names it 'The Socialite.' This reinforces the product's positioning as a beauty accessory for wearing specific styles of clothes. - 00:09–00:28 00:09–00:28 - The presenter introduces her model who wears a size 36C. She then demonstrates the application of the product to achieve lift and separation. She uses 2 pieces of long and 2 pieces of medium CAKES Tape. The presentation emphasizes how easy it is to use the product. - 00:28–00:33 00:28–00:33 - The presenter tells the audience to try CAKES Tape, the original silicone boob tape, for a desired look at home. The ad wraps up with the brand name on the screen.

# Ad summary An ad for Cakes Tape featuring two women showcasing the product's benefits and ease of use. The ad highlights the product as an upgrade for boob tape. # Brand positioning Cakes is presented as a modern and body-positive brand that challenges traditional norms around breast support. It positions itself as providing an "upgrade" to conventional boob tape, suggesting innovation and enhanced performance. The brand aligns with a lifestyle that embraces confidence, comfort, and ease of use, appealing to customers who want a reliable and discreet solution for enhancing their natural shape. Cakes emphasizes functional benefits like simplicity and better ingredients, targeting those who seek a more convenient and skin-friendly alternative. # Product Cakes Tape is a boob tape designed as an easy-to-use and skin-friendly alternative for breast support. The product aims to replace traditional methods, offering an "upgrade" with its user-friendly application and better materials. The tape is likely intended for individuals seeking a discreet and reliable solution to enhance their natural shape without the need for conventional bras. Key selling points include its ease of use and skin-friendly ingredients, addressing common concerns about comfort and potential irritation. The ad conveys that Cakes Tape is worth trying because it provides a convenient, effective, and gentle way to achieve the desired breast lift and support. # Visual style The ad has a polished, studio-shot quality with a focus on natural lighting and realistic skin tones. The visual motif is a side-by-side product showcase, with the models and environment styled in a way that feels both aspirational and relatable. The image treatment includes subtle color grading and background blur to enhance the overall aesthetic. The typography is clean and modern, integrated seamlessly into the image. The overall style contrasts slightly with platform norms, aiming for a high-design look that grabs attention in-feed. # Hooks Headline: boobs just got an upgrade # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the need for a better boob tape option: implied as current options are not easy to use, or not as high quality. # Value propositions - ALL NEW CAKES TAPE™ the easy to use, better for you boob tape # Benefits - upgrade # Features - easy to use - better for you boob tape # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is present throughout the ad, evident in the central text and concluding statement, highlighting the product’s value proposition and reinforcing the brand name. # Storyline - The ad opens with two women standing side-by-side, each holding a roll of Cakes Tape. The intention here is to visually showcase the product in a real-life setting, implying that it's suitable for various body types and occasions. This is seen from the perspective of the brand, aiming to create an aspirational yet relatable image. - The central text proclaims, "boobs just got an upgrade." The intention is to immediately grab attention and highlight the product's value proposition as an enhancement to existing solutions. This is told from the brand's perspective, positioning Cakes Tape as a superior choice. - The ad concludes with the statement: "ALL NEW CAKES TAPE™ the easy to use, better for you boob tape." The intent is to reinforce the product name and key benefits—ease of use and skin-friendly materials. The brand is speaking directly to the audience, emphasizing its unique selling points and building trust.

# Ad summary The ad features a woman holding a tube of Cakes bra inserts and testimonial about the product and how they give support, are invisible, not too sticky, and long-lasting. # Brand positioning Cakes is presented as a brand offering a solution for women seeking comfort and support without sacrificing aesthetics. The brand directly addresses common pain points associated with traditional bras, such as visibility, discomfort from stickiness, and short lifespan. By offering bra inserts that are invisible, comfortable, and long-lasting, Cakes positions itself as a provider of hassle-free alternatives. This functional positioning suggests Cakes aims to simplify women's lives by offering problem-solving intimate apparel. # Product The featured product is Cakes bra inserts, designed to provide support while remaining invisible under clothing. The product is described as a comfortable alternative to traditional bras, addressing concerns about stickiness and removal pain. Cakes are also long-lasting, which is also mentioned as a product benefit. These inserts are for women seeking support without the visibility or discomfort of traditional bras, perfect for occasions when a bra isn't desired or practical. # Visual style The ad features soft, natural lighting and a shallow depth of field, creating a warm and inviting atmosphere. The image is shot with a focus on the product and the woman's positive expression, suggesting authenticity and satisfaction. The color palette is muted and natural, contributing to a relaxed and approachable feel. # Hooks Headline: These are absolutely perfect! Love the support these give while being invisible, not too sticky to where they are painful to remove. Also long lasting. Love them! # Funnel stage Consideration # Pain points The product solves the pain point of traditional bra inserts by offering support without being too sticky or painful to remove. # Value propositions - The inserts are absolutely perfect due to being supportive, invisible, comfortable, and long lasting. # Benefits - Love the support these give while being invisible - not too sticky to where they are painful to remove # Features - support - invisible - not too sticky - long lasting # Call to action None used. # Social proof - "These are absolutely perfect! Love the support these give while being invisible, not too sticky to where they are painful to remove. Also long lasting. Love them!" # Point of view - External source: The five pink stars at the top indicate a positive review, positioning the ad from the view of someone who has already used and enjoyed the product. - Customer: The quote is written as a testimonial from a customer. - Brand: The visual of the bra inserts in packaging highlights the brand and product being promoted. # Storyline - The ad opens with five pink stars, immediately signaling a positive customer experience and high rating for the product. This initial impression aims to capture attention and establish trust early on from an external perspective. - Next, a customer shares their personal experience, emphasizing the product's key attributes: perfect fit, comfortable support, invisibility, and long-lasting nature. This testimonial intends to build credibility and connect with viewers on a relatable level. - Finally, the ad visually presents the packaging, reinforcing the brand name and product, while connecting the customer's positive experience with a tangible product. This aims to solidify brand recognition and prompt consideration or purchase.

# Ad summary This ad is for the CAKES Cleavage Bra. A woman is seen at the start of the video pretending to cry about the fact that she keeps making viral videos about the bra but then they sell out so quickly. She then smiles and states that it's not her fault. # Brand positioning CAKES positions itself as a brand that creates cleavage-enhancing bras. As implied through the ad, the brand embraces viral marketing tactics and humorous self-awareness. The brand differentiates itself by leaning into its popularity and the high demand for its products, even acknowledging the frustration of frequent sell-outs. CAKES adopts a playful tone. # Product The CAKES Cleavage Bra is a bra designed to enhance cleavage. It is sold out quickly after videos promoting it go viral. The ad acknowledges that the bra has sold out four times. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic typical of social media content. The editing is minimal, with static shots and smooth transitions that focus on the speaker. The production quality is high-end, suggesting a professional approach to content creation, which aligns with the brand's image. # Hooks Spoken: 00:00-00:02: [Crying tone] Geez, this is not your fault. Text overlay: 00:00-00:09 When we keep making viral videos about the CAKES Cleavage Bra but you guys have sold it out 4x Visual: 00:00-00:02: The shot shows a woman with long, wavy brown hair, light skin, and neutral makeup. She wears a light blue camisole with spaghetti straps. She faces the camera directly, initially appearing to cry while gesturing at her chest. The background includes a beige wall, white door, and a glimpse of a dark television screen. # Funnel stage Top of funnel (Awareness) # Pain points The frustration of customers when the CAKES Cleavage Bra sells out quickly after videos go viral. # Value propositions - The bra is in high demand, which positions it as a desirable and popular product. # Benefits - The CAKES Cleavage Bra sells out quickly after videos promoting it go viral. # Features - Cleavage bra # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer, showing a first-person view and casual tone. # Storyline - 00:00–00:02 The creator appears to be crying and gesturing to the sides of her chest in a mock display of despair. - 00:02–00:04 The creator states that the sell-out is not her fault. - 00:04–00:09 The creator, now smiling, says it's not her fault and then points directly at the camera saying it's the viewers fault.

# Ad summary This ad introduces Cakes Body Tape and features an African American woman holding the product in front of her chest, where she has applied the product. # Brand positioning Cakes Body is presented as a brand that offers innovative body solutions that fit a modern lifestyle, as implied by the name. The brand focuses on creating simple but effective solutions to common challenges, creating a seamless and confident experience for the customer. # Product The product being advertised is Cakes Tape. It is a body tape designed to provide support and shaping for the body. The packaging is a bright pink cylinder. # Visual style The ad utilizes a clean and modern aesthetic with a focus on the product. The image features a close-up shot of the product held by a woman, emphasizing its use. The overall production quality is high, with attention to lighting and skin tone. The typography is simple and bold, which creates a visually scannable and appealing design. # Hooks Headline: NEW CAKES Tape™ # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Tape # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is shown through the product packaging being held and the text announcing the product. # Storyline - The image shows a woman holding a tube of Cakes Tape, introducing the product to the audience from a brand perspective. This is intended to grab the viewer's attention and highlight the product's packaging. - The woman is wearing the tape under her clothes, providing a visual representation of how the product is used. This segment offers a user's perspective, demonstrating the tape's effectiveness and discreetness. - The text overlay simply introduces the new Cakes Tape. This is a clear message from the brand, highlighting the product's newness.

# Ad summary The image ad shows a woman wearing a plunging neckline dress. The image uses a split screen to show her chest without and with Cakes Tape. # Brand positioning Cakes Tape presents itself as a simple solution for women who want to wear low-cut or backless clothing without the support of a bra. The brand positions itself as a provider of discreet, comfortable, and reliable tape that allows women to achieve a natural lift and customized shape, making challenging outfits easy to wear. By focusing on ease of use, the brand appeals to women who seek functional solutions without compromising on style or comfort. The functional product, while simple, is presented as empowering and confidence boosting. # Product Cakes Tape is a boob tape designed to lift and shape breasts without a bra. The tape is designed to be discreet and provide support under various clothing styles. The ad shows a before-and-after effect, where the tape is used to enhance cleavage and provide lift under a low-cut dress. Cakes Tape solves the problem of finding the right bra to wear with challenging necklines or backless outfits, offering a customizable and comfortable alternative for women seeking support and shaping. # Visual style The ad features a high-quality, studio-shot aesthetic. The image is brightly lit, highlighting the texture and color of the satin dress. The split-screen comparison and simple text overlays add a clean and modern touch. # Hooks Headline: NEW CAKES Tape™ # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of finding the right bra to wear with low-cut or backless clothing, showing the frustration of not having adequate support or a smooth look. # Value propositions - Cakes Tape solves the problem of finding the right bra to wear with challenging necklines or backless outfits, offering a customizable and comfortable alternative for women seeking support and shaping. # Benefits - The product enhances cleavage and provides lift under a low-cut dress. # Features - Tape # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features and benefits, and directly promoting the product through visuals and text. # Storyline - The ad presents a before-and-after comparison of a woman wearing a low-cut dress, showing how her chest looks without and with the use of Cakes Tape. This is intended to demonstrate the product's effectiveness and the potential improvement in appearance. This beat is from the brand's POV. - The ad uses the text overlay "NEW CAKES Tape™" to introduce the product. This introduces the product as a solution to a specific fashion or comfort problem. This section is told from the brand's perspective.

# Ad summary A fair-skinned woman shows and tells about fashion tape. The woman promotes Cakes fashion tape. # Brand positioning Cakes is a brand that sells fashion tape. According to the presenter, they have just released a new fashion tape. The brand claims to be dermatologist tested and safe for those with super sensitive skin. # Product Cakes fashion tape is a product that is used to hold clothing in place. It is dermatologist tested and made to be easy to remove and is safe for people with sensitive skin. The fashion tape comes with pre-cut buildable straps. The packs come in 6 inch, 9 inch, and foot sizes. # Visual style The ad has a UGC feel. It is filmed indoors with natural lighting. The editing style consists of static shots and smooth transitions. # Hooks Spoken: Female 1: Before, after. / Female 1: Chances are if you see a girl looking put together like this in a strapless dress, she's not more genetically gifted than you. Text overlay: BEFORE / AFTER / CHANCES ARE IF YOU SEE / A GIRL LOOKING PUT TOGETHER LIKE THIS IN A / STRAPLESS DRESS / SHE’S NOT MORE Visual: 00:00–00:01 A fair-skinned woman with blonde hair pulled back, wearing a brown and white strapless dress with a seashell pattern, faces the camera in a well-lit indoor room. She is wearing jewelry and light makeup. On the left side of the frame is a white wall and the corner of a door. Behind her are white cabinets and a wooden beam. / 00:01–00:05 The woman continues to face the camera. A picture of Taylor Swift and another woman is placed over her left shoulder, floating in the air. / 00:05–00:07 The picture disappears, but the woman remains in the frame, talking to the camera. # Funnel stage Consideration # Pain points The ad addresses the pain point of not being able to wear strapless dresses if you are not "genetically gifted." # Value propositions - Dermatologist tested fashion tape. - Fashion tape for those with sensitive skin. - The fashion tape comes with pre-cut buildable straps. # Benefits - Easy to remove - Safe for sensitive skin # Features - Fashion tape - Pre-cut buildable straps - 6 inch, 9 inch, and foot sizes - Dermatologist tested # Call to action Make sure you grab them, they're gonna sell out. # Social proof - "This is coming from a girl with super sensitive skin."- Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a creator reviewing the product from a first person perspective. # Storyline - 00:00–00:01 The video begins with a woman standing in front of a camera. - 00:02–00:10 She states that if you see a woman looking put together in a strapless dress, chances are she is not more genetically gifted than you. - 00:10–00:14 She claims that she used to never think fashion tape was for her. - 00:14–00:22 She tells viewers that Cakes released new fashion tape that is easy to remove and dermatologist tested, coming from a person with super sensitive skin. - 00:22–00:28 She says it comes with pre-cut buildable straps and shows viewers the three different sizes: 6 inch, 9 inch, and a foot. - 00:28–00:33 She tells viewers that they deserve a perky lift and that she cannot believe Cakes finally released the tape so make sure to grab it because it will sell out.

# Ad summary This ad features a close-up shot of a woman applying CAKES Tape™ to her skin. The text emphasizes that testers found CAKES Tape™ the easiest to remove. # Brand positioning CAKES is presented as a brand focused on providing innovative and easy-to-use solutions for women's intimate apparel needs. The ad emphasizes simplicity and convenience, suggesting the brand aims to make traditionally challenging or uncomfortable products more accessible and user-friendly. It does this through its claim that testers found CAKES Tape™ easiest to remove, directly addressing a common pain point associated with similar products. The brand is presented as a functional option, focused on problem-solving and improving the user experience through product design. # Product The product being advertised is CAKES Tape™, a type of adhesive tape designed for use in intimate apparel. The ad focuses on its ease of removal, highlighting that testers found CAKES Tape™ the easiest to remove when compared to other similar products. The product is presented as a solution for those seeking a convenient and comfortable option. The ad does not explicitly detail the material or specific uses, but it implies that it is a product used directly on the skin for support or shaping purposes. # Visual style The ad has a clean and minimal visual style. It features a close-up, studio-shot image with soft, diffused lighting. The color palette is simple and muted, with a focus on skin tones and a light pink background, creating a modern, intimate aesthetic that emphasizes the product and the user's experience. # Hooks Headline: NEW # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of difficulty in removing adhesive tape, which can be uncomfortable or damaging to the skin, as shown by the words: "Testers found CAKES Tape™ easiest to remove*." # Value propositions - CAKES Tape™ easiest to remove: Implies that it is a hassle-free and convenient option. # Benefits - easiest to remove # Features - CAKES Tape™ # Call to action None used. # Social proof - Testers found CAKES Tape™ easiest to remove* # Point of view - Brand: The brand POV appears in the visual presentation of the product and the product name overlay, which aim to showcase and promote CAKES Tape™. # Storyline - The ad opens with a close-up shot of a person applying tape to their skin. This is designed to immediately capture the viewer's attention and introduce the product. The story is told from the perspective of the brand, showcasing the product in action and highlighting its ease of use. - Next, the ad shows the text, "Testers found CAKES Tape™ easiest to remove*." This message is to build trust by using a claim backed by user testing. This part of the story is told from the point of view of an external source, namely the testers. It reinforces the key benefit of the product. - Finally, the ad contains a disclaimer stating, "Based on a 5-brand consumer wear test (n=11). Results reflect testers' perceptions, individual experience may vary." This is to add transparency and manage user expectations by acknowledging the limited sample size of the test and the subjective nature of the results. The brand is taking a cautious approach to the claim.

# Ad summary This ad uses a side-by-side comparison to showcase the effects of CAKES Tape, emphasizing the improved lift and appearance it provides. # Brand positioning CAKES Tape is positioned as a modern and body-positive brand that provides innovative solutions for enhancing natural curves. The brand empowers women to confidently 'tape 'em up and show 'em off' while promoting a message of self-love and acceptance. CAKES Tape offers a functional, non-surgical enhancement that enables women to control and customize their look, aligning with a lifestyle that values both aesthetics and convenience. # Product CAKES Tape is a boob tape designed to lift and enhance cleavage. The product offers an alternative to traditional bras, providing a customizable solution for various outfits and occasions. The tape is presented as a tool for achieving a desired silhouette with the explicit goal of allowing customers to confidently 'show 'em off.' CAKES Tape is portrayed as an all-new option within the brand's product line, suggesting recent innovations or improvements. # Visual style The ad has a clean and direct visual style, focusing on a side-by-side comparison to highlight the product's effect. The use of a bright pink background and minimal distractions keeps the focus on the product demonstration and messaging. The ad feels modern and confident, reflecting a brand that embraces body positivity and innovation. # Hooks Headline: tape 'em up. show 'em off. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a pain point of lacking cleavage or support in certain outfits, suggesting that traditional bras may not always be the ideal solution. # Value propositions - All new CAKES Tape™ offers an easy way to lift and enhance your cleavage, allowing you to 'tape 'em up. show 'em off.' # Benefits - Lift - Enhance # Features - CAKES Tape # Call to action None used. # Social proof - None used. # Point of view - Brand, used throughout the image to demonstrate the product CAKES Tape, its effects, and the brand's message. # Storyline - The ad opens by showing a woman's upper body wearing a pink top, presented from the chest up. The upper half of the frame shows the chest without CAKES Tape, subtly displaying a more natural and unsupported look. The perspective here is from the brand, highlighting the 'before' scenario to set up the product's transformative effect. - The frame then shifts to the lower half, showing the same woman with the same top, but this time with CAKES Tape applied, resulting in a noticeably lifted and enhanced cleavage. This visual is from the brand’s perspective, demonstrating the product's ability to create a more pronounced and appealing bust line. - Finally, the ad ends with the text 'tape 'em up. show 'em off. all new CAKES Tape™', which is a call to action from the brand. It reinforces the message of empowerment and confidence, encouraging customers to embrace and showcase their enhanced look using CAKES Tape.

# Ad summary A woman reviews Cakes Body nipple covers and sticky bras to wear with low-coverage tops. She holds two different styles of the product and describes the features and benefits of each. She recommends sticky covers when wearing a halter top. # Brand positioning Cakes Body aims to occupy the space in the consumer's mind that it can provide the comfort and coverage solutions women seek. It is implied that it also aligns with being fashionable. The brand doesn't directly push against category norms, but it does offer a functional benefit by being convenient and discreet. The brand's positioning is functional. # Product Cakes Body sells nipple covers and sticky bras that solve the problem of needing support and coverage when wearing low-coverage tops. The Cake's Body pasties are stored in pink or maroon boxes. The model shows the sticky nipple covers. The packaging has the word Cake in a decorative font. The pasties can be sticky or silicone. # Visual style The ad has a polished commercial aesthetic with static shots and smooth transitions. The production quality is high-end. The pacing is consistent. # Hooks Spoken: 00:00–00:03 This outfit is a prime example today when you're wearing a cute top like this. Text overlay: every girl needs these / THIS OUTFIT IS / A PRIME EXAMPLE / WHEN YOU'RE WEARING / LIKE THIS Visual: 00:00–00:03 The video begins with a blonde woman standing in an all-white room with white walls, doors, and a white couch visible in the background. She is facing the camera wearing a cream-colored, backless halter top with light-colored pants. She has her hair pulled back, gold hoop earrings, and a neutral makeup look. She is holding a maroon box in her right hand and a white purse in her left hand. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is needing support and coverage when wearing low-coverage tops. "What bra are we gonna wear with it?" # Value propositions - Cakes Body sticky pasties will save you the trouble of figuring out what bra to wear on cute tops. # Benefits - They can save you the trouble of figuring out what bra to wear on cute tops like this. # Features - Cakes Body sticky pasties # Call to action None used. # Social proof - "This outfit is a prime example today when you're wearing a cute top like this." – Female 1 (Customer) # Point of view - Customer 100% – The creator is speaking directly to the camera and is giving a first-person review of the product. # Storyline - 00:00–00:06 00:00–00:06 The creator states that the outfit she is wearing is a prime example for showing the audience what bra to wear. She speaks to the camera while standing in front of a bedroom door. - 00:06–00:15 00:06–00:15 The creator shows the box for the pasties. - 00:15–00:20 00:15–00:20 She says that she has to wear the sticky pasties today because the fabric isn't tight enough. - 00:20–00:31 00:20–00:31 She holds up two pasties. - 00:31–00:41 00:31–00:41 She says you can also wear the sticky bra that pushes you up, but it isn't necessary with a high neck, so she suggests these [pasties]. - 00:41–00:55 00:41–00:55 She says that for different tops, backless tops or tricky lines, she suggests different ones, referring to the various pasties. - 00:55–00:59 00:55–00:59 She says having this one pair will save you the trouble of figuring out what bra to wear on cute tops going into spring/summer, even though her mind is already there.

# Ad summary A blond woman uses Cake's boob tape for extra cleavage without wearing a bra. # Brand positioning CAKES is a brand that makes boob-related products that are designed to make women feel better. # Product CAKES tape is boob tape designed to give the user cleavage without wearing a bra. The tape comes in pre-cut strips. The tape comes in 12 inch, 9 inch, and 6 inch options. The brand also offers a leaflet on how to use and care for the tape. # Visual style The ad has a UGC aesthetic. The video is shot in portrait mode with a handheld camera. There are quick cuts and simple transitions to maintain the viewer's attention. # Hooks Spoken: Female 1: Oh my god, are we actually seeing this difference? [Enthusiastic] Text overlay: OH MY GOD / SEEING THIS DIFFERENCE Visual: 00:00–00:02 Woman with blonde hair and fair skin stands in front of a plain wall, wearing a low-cut floral dress. She is smiling. # Funnel stage Consideration # Pain points The pain point in the ad is the discomfort of wearing a bra, especially during the summer. # Value propositions - Gives you a cleavage boost without the hassle of wearing a bra. # Benefits - Extra cleavage without wanting to wear a bra - Good for plunging necklines, backless tops and dresses - Supported and shaped without having to wear a bra # Features - Pre-cut strips - 12 inch, 9 inch, and 6 inch options. - Leaflet on how to use and care for the tape # Call to action Tag it below for you # Social proof - "Confidence seriously went up like 10 points with this" – Female 1 (Creator) - "Cakes does not disappoint" – Female 1 (Creator) # Point of view - Customer 100% – The POV is communicated through a first-person style demo. # Storyline - 00:00–00:04 The creator shares that the dress is about to be transformed. - 00:05–00:20 The creator shows and discusses the CAKES tape. - 00:20–00:35 The creator explains how the tape works, and how to get cleavage using it. - 00:36–00:40 The creator shows the after effect of the tape on her cleavage. - 00:40–00:46 The creator shares the different ways to use the boob tape based on the enclosed leaflet. - 00:47–00:52 The creator shares the final effect of the product and her increased confidence as a result. - 00:52–01:12 The creator recommends the CAKES tape for deep V necks, strapless dresses, and backless tops and dresses.

# Ad summary This image ad uses a before-and-after format to showcase the results of CAKES Tape. The ad features a woman wearing a lilac top, with two images divided by a horizontal line. The top image shows her without CAKES Tape, and the bottom image shows her with CAKES Tape, demonstrating the lift and support provided by the product. The text 'tape 'em up. show 'em off. all new CAKES Tape™' reinforces the product's benefits and encourages users to enhance their appearance. # Brand positioning CAKES Tape is presented as a brand that empowers women to enhance their natural assets and feel confident in their appearance. The brand's positioning appears to be focused on providing simple yet effective solutions for enhancing cleavage and achieving a desired look. The tone is playful and confident, aligning with a lifestyle that embraces self-expression and body positivity. CAKES Tape challenges traditional norms by offering a non-surgical alternative to achieve desired cleavage, and it ignores modesty in favor of open promotion of body enhancement. # Product CAKES Tape is a product designed to provide lift and support to the breasts, enhancing cleavage and overall appearance. It works by adhering to the skin and gently lifting the breasts to achieve a desired shape and level of support. The product is for women who want to enhance their cleavage and feel more confident in their clothing. The ad addresses the purchase barrier of achieving a desired look without surgery or specialized bras, offering a simple and effective solution. The ad focuses on showcasing how CAKES Tape can provide an enhanced look. # Visual style The ad has a clean, studio-shot aesthetic with soft lighting and a focus on showcasing the product's effects. The visual motif is a before-and-after comparison, presented in a split-screen format. There appears to be minimal image treatment, with a natural color grading that emphasizes skin tones and clothing textures. The typography is simple and legible, integrated into the background panel. The style contrasts with lo-fi or disruptive visuals, opting for a polished and straightforward presentation to enhance scannability and stop power in the feed. # Hooks Headline: tape 'em up. show 'em off. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of struggling to achieve desired cleavage or support without invasive procedures or uncomfortable bras, as visualized by the before-and-after comparison showing the effect of CAKES Tape. # Value propositions - All new CAKES Tape provides a simple and effective solution for enhancing cleavage without surgery or specialized bras. # Benefits - enhance cleavage - lift and support breasts # Features - CAKES Tape™ # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad conveys the brand's perspective, showcasing the product's benefits and encouraging viewers to enhance their appearance using CAKES Tape. # Storyline - The ad opens with a side-by-side comparison of the model with and without CAKES Tape, which aims to capture attention by visually demonstrating the tape's lifting and shaping effect on the breasts. This is shown from the brand's perspective to highlight the product's efficacy. - The ad's bottom section features the tagline 'tape 'em up. show 'em off. all new CAKES Tape™', which is conveyed from the brand's perspective to encourage viewers to feel confident and empowered using the product to enhance their appearance.