How Beis Advertises on Meta

# Ad summary This image ad showcases a selection of luggage from BÉIS, emphasizing the brand's focus on packing efficiency and affordability with the tagline 'Pack More Spend Less.' The arrangement of suitcases and tote bags in various colors against a neutral background creates a visually appealing presentation of the brand’s travel products. # Brand positioning BÉIS is presented as a brand that focuses on making travel both stylish and accessible. The brand is presented in a neutral tone with a focus on functional design. By promoting the idea of 'Pack More Spend Less,' BÉIS positions itself as a practical choice for travelers who want quality and style without overspending. The brand seems to target consumers who value smart, efficient travel solutions paired with aesthetically pleasing design, steering away from the more expensive or overtly luxurious luggage options in the market. # Product The ad showcases a range of travel products, including rolling suitcases and tote bags. The suitcases feature a horizontally ridged design and four rotating wheels for mobility. Each suitcase is topped with a matching tote bag, demonstrating a coordinated travel set. The products come in three distinct colors: black, brown, and a muted pink. These colors are presented in a matching arrangement, with the brand's logo subtly placed on each piece. The tote bags are designed with practical elements such as exterior pockets and sturdy shoulder straps. The combination of these items offers a solution to the challenge of fitting more items into a travel load without exceeding budget constraints. The aesthetic emphasizes simplicity and modern functionality, highlighting that these products are thoughtfully designed for the needs of contemporary travelers. # Visual style The ad features a minimalist aesthetic with a focus on clean lines and neutral tones. The products are well-lit and displayed against a plain background, enhancing their visual appeal. The overall impression is polished, modern, and carefully curated. # Hooks Headline: PACK MORE SPEND LESS # Funnel stage Top of funnel (Awareness) # Pain points The ad directly addresses the pain point of wanting to carry a lot of items when traveling while also sticking to a budget. The language 'Pack More Spend Less' speaks to the common frustration of limited luggage space and high travel costs. # Value propositions - Pack more while spending less by choosing well-designed luggage and totes that maximize space and minimize cost. # Benefits - Pack More - Spend Less # Features - Rolling suitcases - Tote bags # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's POV, showcasing its products and key message. # Storyline - The ad opens with a call to action that invites the viewer to rethink their travel habits by focusing on the idea that more can be achieved with less spending. The brand intends to capture attention with a direct invitation to value and practicality. - Next, the product takes center stage as the ad displays a variety of luggage and tote bags from the brand. This visually highlights the product range and quality. - Lastly, the ad concludes by highlighting the brand logo. This reinforces brand recognition and completes the visual narrative by giving the brand the final word.

# Ad summary This ad showcases the Beis travel set in a variety of colors. # Brand positioning BÉIS is presented as a brand that offers a range of travel bags and accessories, positioning itself in the market as a brand that emphasizes both functionality and style. The brand aligns itself with a modern, organized, and aesthetically conscious lifestyle, offering luggage in monochromatic color schemes. BÉIS distinguishes itself by focusing on coordinating sets of bags and luggage, encouraging customers to purchase multiple items that match, rather than individual pieces. The brand's positioning appears to be both functional and emotional, offering practical travel solutions while also appealing to customers who value a sense of style and coordination in their travel gear. # Product The ad features a collection of travel bags and luggage designed to provide stylish and coordinated travel solutions. The product line includes rolling luggage in two sizes, a duffel bag, a tote bag with a crocodile skin print, a small cosmetic bag, and a backpack. The luggage is a hard-sided, ridged roller suitcase that comes in different colors. The roller luggage, duffel bag, tote bag, cosmetic bag, and backpack come in monochromatic color schemes that match each other. These products are for individuals who prioritize both functionality and aesthetics when traveling. The ad emphasizes the coordinated color schemes, which allows the customer to create a matching set that reflects personal style. The ad also addresses the purchase barrier of mis-matched luggage, suggesting that the purchase of the set will lead to a cohesive and stylish travel experience. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the products in a visually appealing manner. The editing style consists of quick cuts between different color variations of the luggage sets. The production quality appears to be high, resembling a polished commercial, which aligns with the brand's focus on style and aesthetics. The pacing is moderate, with cuts timed to the music, creating a visually engaging rhythm. # Hooks Text overlay: CHOOSE YOUR COLOR STORY Visual: 00:00–00:01: The shot features two pieces of BÉIS rolling luggage stacked on top of each other, with a duffel bag and a backpack stacked on top of the luggage, against a gray background. The luggage set is an olive green color. Text overlay reads, "CHOOSE YOUR COLOR STORY". The BÉIS logo is in the bottom left corner. / 00:01–00:02: The shot features two pieces of BÉIS rolling luggage stacked on top of each other, with two duffel bags stacked on top of the luggage, against a gray background. The luggage set is a light pink color. Text overlay reads, "CHOOSE YOUR COLOR STORY". The BÉIS logo is in the bottom left corner. / 00:02–00:03: The shot features two pieces of BÉIS rolling luggage stacked on top of each other, with two tote bags with a crocodile skin print stacked on top of the luggage, against a gray background. The luggage set is a chocolate brown color. Text overlay reads, "CHOOSE YOUR COLOR STORY". The BÉIS logo is in the bottom left corner. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a pain point around mismatched travel bags. # Value propositions - Create a matching luggage set that reflects personal style # Benefits - Coordinated travel solutions - Stylish travel solutions # Features - Rolling luggage - Duffel bag - Tote bag - Backpack - Cosmetic bag - Monochromatic color schemes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing a variety of color stories. # Storyline - 00:00–00:01 The text overlay on the screen states "CHOOSE YOUR COLOR STORY" and the visual features a full set of BÉIS travel bags, including two sizes of rolling luggage, a duffel bag, and a backpack, all in a matching olive green color. - 00:01–00:02 The luggage set is now a matching light pink color. - 00:02–00:03 The luggage set is now a matching chocolate brown color. - 00:03–00:04 The luggage set is now a matching black color. - 00:04–00:05 The luggage set is now a matching olive green color. - 00:05–00:06 The luggage set is now a matching light pink color. - 00:06–00:07 The luggage set is now a matching chocolate brown color. - 00:07–00:08 The luggage set is now a matching black color. - 00:08–00:09 The luggage set is now a matching olive green color. - 00:09–00:10 The luggage set is now a matching light pink color. - 00:10–00:11 The luggage set is now a matching chocolate brown color. - 00:11–00:12 The luggage set is now a matching black color.

# Ad summary This ad features a fashionable athletic bag with a pointer to highlight its features. The ad is designed for social media and is ideal for reaching the product's intended demographic. # Brand positioning BÉIS is presented as a stylish, modern travel brand that prioritizes both fashion and functionality. The brand aims to occupy the space of providing consumers with trendy, high-quality travel accessories that cater to an active lifestyle. BÉIS is positioned as a brand that understands the needs of the modern traveler, offering products that are both practical and aesthetically pleasing. The ad emphasizes a sleek, minimalist design and a sense of effortless style, suggesting that BÉIS aligns with values of simplicity, elegance, and confidence. It appears to follow category norms by showcasing a functional product, but pushes against the norms by emphasizing a vibrant color and modern design. # Product The product featured in the ad is the "Sport Duffle Backpack" by BÉIS, shown in a vibrant yellow-green color. It appears to be a versatile bag designed for gym-goers and active individuals. The bag features both duffle-style handles and backpack straps. It has a front zipper pocket, side pocket and is made of a smooth, water-resistant material. The bag is designed for those who seek a stylish and functional solution for carrying their workout gear, with a USP of versatility and modern design. The bag addresses the purchase barrier of needing a gym bag that is both practical and fashionable. # Visual style The ad features a highly polished, studio-shot image with a focus on clean lighting and clear product visibility. The visual motif centers around a single product feature callout with a pointer. The image treatment appears to involve color correction and background blurring to emphasize the product. The typography is clean and legible, with a modern feel. The overall style is designed to be scannable and attention-grabbing in a social media feed, balancing informative content with a sleek visual presentation. # Hooks Headline: The Sport Duffle Backpack # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Sport Duffle Backpack # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, focusing on showcasing the product's features and design while reinforcing brand recognition. # Storyline - The ad displays a person wearing the Sport Duffle Backpack. This is included to show how the bag looks when worn and how it fits into an active lifestyle. The audience experiences this from the brand's perspective, showcasing the product in use. - A visual pointer highlights and labels the Sport Duffle Backpack. This clarifies what product is being promoted and some of its key features. The audience experiences this from the brand's perspective, drawing attention to the product's design and functionality. - The BÉIS logo is displayed at the bottom of the frame. This reinforces brand recognition. The audience experiences this from the brand's perspective.

# Ad summary This ad highlights the problem of back pain caused by travel bags and positions BÉIS as the solution. # Brand positioning BÉIS is presented as a travel brand that understands the common pain points of travel, specifically back pain. The brand positions itself as a solution provider, offering luggage and bags designed to alleviate these issues. The tone is empathetic and relatable, aligning with the customer's experience and promoting a lifestyle of comfortable and convenient travel. BÉIS aims to occupy a space in the consumer's mind as a brand that prioritizes both style and functionality, pushing against the norm of sacrificing comfort for aesthetics in travel gear. The brand positioning is both functional (providing practical solutions) and emotional (addressing the discomfort and frustration associated with travel). # Product The ad features two BÉIS products: a rolling suitcase and a duffel bag. The rolling suitcase is a hard-shell design with horizontal ridges, shown in a brown color. The duffel bag is a soft-sided bag, also in brown, with leather-like accents and straps. The duffel bag is designed to sit on top of the rolling suitcase, secured by a sleeve that slides over the suitcase handle. This feature is a USP, addressing the common problem of carrying a separate bag on top of a rolling suitcase, which can be cumbersome and cause back pain. The ad implies that these products are for travelers who want to avoid back pain and travel more comfortably. The ad highlights the convenience and ease of use of the products, suggesting that they are worth trying or buying for a more enjoyable travel experience. # Visual style The ad has a clean and minimalist visual style. The production quality is high, with studio-shot lighting and a focus on showcasing the product in a visually appealing way. The color palette is monochromatic, with various shades of brown creating a cohesive and sophisticated look. The typography is simple and legible, with a focus on clear communication. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: "I LOVE BACK PAIN" - No one, ever. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the problem of back pain caused by carrying heavy bags while traveling. The quote "I LOVE BACK PAIN" - No one, ever." directly addresses this frustration. # Value propositions - The duffel bag's sleeve that secures it to the rolling suitcase handle offers a convenient solution to the problem of carrying multiple bags, making travel more comfortable and avoiding back pain. # Benefits - Avoid back pain - Travel more comfortably - Conveniently carry multiple bags # Features - Rolling suitcase - Duffel bag - Sleeve on duffel bag to secure it to the rolling suitcase handle # Call to action None used. # Social proof - None used. # Point of view - Customer: The top caption expresses a sentiment that no one likes back pain, which is a common customer experience. - Brand: The visual of the luggage set demonstrates the brand's solution to the problem of back pain. # Storyline - The ad starts with the statement "I LOVE BACK PAIN", which is immediately followed by "- No one, ever." This sets up the problem by highlighting a common pain point associated with travel. The brand is telling the story from the perspective of every traveler who has experienced back pain, creating an immediate sense of relatability and shared experience. - The ad then visually presents the BÉIS rolling suitcase and duffel bag, showcasing how the duffel bag can be conveniently placed on top of the rolling suitcase. This is the brand showing the solution to the problem, demonstrating how their products can alleviate the discomfort of carrying multiple bags. The audience is experiencing this from the brand's perspective, as they are presenting their product as the solution. - The ad concludes with the BÉIS logo, reinforcing the brand as the provider of this solution. This is the brand solidifying its position as a travel brand that understands and addresses the needs of travelers. The audience is left with the impression that BÉIS products can help them avoid back pain and travel more comfortably.

# Ad summary This ad showcases the features of a suite of Away travel luggage and bags. The ad opens with a shot of the set of luggage, and then quickly moves through each piece, highlighting key details such as the interior organization, the hidden laundry bag, and the USB charging port. # Brand positioning The brand Away is presented as a premium provider of high-quality luggage and travel accessories. The ad positions Away as a brand that understands the needs of modern travelers, emphasizing functional design and thoughtful features that make travel easier and more enjoyable. The brand aligns with a lifestyle of exploration and efficiency, promoting the value of being prepared and organized while on the go. The brand aims to occupy a space in the consumer's mind that values design, practicality, and quality. The brand avoids loud or flashy design elements, instead presenting a calm and sophisticated image. The brand positioning is both functional (highlighting features) and emotional (appealing to the desire for stress-free travel). # Product The ad features a set of Away luggage and travel bags, including a suitcase, a carry-on, and a duffel bag. The suitcase is a hard-shell piece with interior compression straps and a hidden laundry bag. The carry-on also features a hard shell, smooth wheels, and a USB charging port. The duffel bag is a soft-sided bag designed to fit over the handle of the suitcase. The products are presented as high-quality, durable, and designed to make travel easier and more organized. The ad emphasizes the functionality of each product, highlighting features such as the interior organization, the hidden laundry bag, and the USB charging port. These features make the products worth trying or buying because they address common travel pain points and offer practical solutions for staying organized on the go. # Visual style The ad has a clean and polished aesthetic, typical of a product demonstration. The editing style is simple with static shots and smooth zooms. The production quality is high, giving a commercial feel. The visual motifs include neutral color palettes and close-up shots highlighting product features. The pacing is moderate, with cuts timed to text overlays. Audio-visual sync is maintained with text appearing as features are highlighted. # Hooks Text overlay: 00:00–00:04 FIVE STAR FUNCTIONS Visual: 00:00–00:04 A static shot shows a set of Away luggage, including a suitcase lying on its side, a carry-on standing upright, and a duffel bag placed on top of the carry-on. The luggage is a light tan color. The background includes a dark brown wall on the left and a beige closet on the right. The floor is light wood. The text "FIVE STAR FUNCTIONS" appears in white, sans-serif font above the luggage. The lighting is soft and even. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common pain point of staying organized while traveling. The interior organization, hidden laundry bag, and ability to fit the duffel on top of the suitcase address organization issues, while the USB port addresses battery life issues. # Value propositions - The combination of interior organization and the hidden laundry bag provide value by helping travelers stay organized and keep dirty clothes separate. - Smooth wheels and the ability for the duffel bag to fit on top of the suitcase provide convenience and ease of movement. - The USB charging port offers value by allowing travelers to charge their devices on the go, addressing the need to stay connected. # Benefits - Stay organized while traveling - Keep dirty clothes separate - Easy to maneuver luggage - Charge devices on the go - Conveniently carry duffel bag # Features - Interior organization - Hidden laundry bag - Smooth wheels - USB charging port - Fits on top of your suitcase # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product features and benefits. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a static shot of a set of Away luggage (carry-on, suitcase, and duffel bag) in a neutral-toned room. The text "FIVE STAR FUNCTIONS" appears on screen. The message is that Away luggage is high-quality and functional, as suggested by the superlative descriptor, from the brand's perspective. Tonal cues are sophisticated and clean, setting a positive tone. - 00:04–00:07 00:04–00:07 The ad zooms in on the interior of the suitcase, revealing the compression straps and the hidden laundry bag. The text "Interior organization" appears on screen. The intention is to showcase the suitcase's interior features from the brand's perspective. The tone is informative and detailed. - 00:07–00:10 00:07–00:10 The ad focuses on the hidden laundry bag, as a hand pulls it out to demonstrate its use. The text "Hidden laundry bag" appears on screen. The message highlights a specific functional feature, aimed at problem-solving around travel, from the brand's perspective. The tone is practical and helpful. - 00:10–00:13 00:10–00:13 The ad transitions to the carry-on, focusing on the wheels and then panning up to the USB charging port. The text "Smooth wheels" and then "USB charging port" appear on screen. The intention is to showcase additional features of the luggage, again from the brand's perspective. The tone is efficient and modern. - 00:13–00:16 00:13–00:16 The ad shows the duffel bag being placed on top of the suitcase. The text "Fits on top of your suitcase" appears on screen. The message highlights the convenience and compatibility of the duffel bag with the suitcase, from the brand's perspective. The tone is practical and user-friendly.

# Ad summary This ad showcases the BéIS Commuter Tote, highlighting its versatility for various occasions, from board meetings to errand runs. It uses a visually appealing format with quick cuts and text overlays to emphasize the bag's style and functionality. # Brand positioning Béis is presented as a lifestyle brand that emphasizes stylish, functional, and versatile travel and everyday accessories. The brand positions itself as catering to individuals who need a single bag for diverse activities, from professional settings to casual outings. It promotes a lifestyle of efficiency and preparedness while maintaining a chic aesthetic, moving away from purely functional or overly specialized bags. The brand positioning is both functional (offering practical features) and emotional (aligning with a desirable, put-together image). # Product The product is the BéIS Commuter Tote, a versatile and stylish bag designed for multiple uses. It is presented as suitable for various occasions, including board meetings, errand runs, and interviews. The bag is shown to be spacious enough to carry essential items like laptops and documents, while maintaining a sleek and professional appearance. The ad focuses on the bag's adaptability, suggesting that it can seamlessly transition between different environments and purposes. The Commuter Tote is positioned as a must-have for individuals who value both functionality and style in their everyday accessories. # Visual style The ad has a polished, commercial aesthetic with clean lighting and static shots. The editing style features quick cuts to transition between different scenarios, maintaining a consistent pace throughout the ad. The minimalist visual motifs, such as the neutral color palette and centered framing, support the intended tone of sophistication and versatility. # Hooks Text overlay: 00:00–00:01: FOR THE BOARD MEETING / 00:00–00:07: THE COMMUTER TOTE Visual: 00:00–00:01: A black BéIS Commuter Tote sits on a brown leather chair next to a white table with keys and a notepad. The background features dark wood flooring. Text overlay reads "FOR THE BOARD MEETING" above the bag and "THE COMMUTER TOTE" below it. The BéIS logo is in the bottom right corner. The camera is stationary and focuses on the bag, highlighting its structure and contents. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not mention a pain point. # Value propositions - One bag for multiple uses (board meeting, errand run, interview) # Benefits - Versatility for board meetings, errand runs, and interviews. # Features - The Commuter Tote # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:01 The ad opens with a shot of the BéIS Commuter Tote, styled in a way that suggests it's ready for a board meeting, immediately establishing its professional utility. - 00:01–00:02 The scene transitions to imply that the same bag is equally suitable for running errands, broadening its appeal to everyday activities. - 00:02–00:03 The bag is repositioned again, now implying it's perfect for a job interview, highlighting its versatility and professional look. - 00:03–00:07 The ad cycles back through these various scenarios again emphasizing the diverse utility of the tote.

# Ad summary This ad showcases the BEIS starter set in black, consisting of a carry-on roller and a matching tote bag. It highlights the set's stylish design and convenience for travel. # Brand positioning BEIS is presented as a stylish and practical travel brand, focusing on elevated essentials for a functional and fashionable travel experience. The brand aligns with a minimalist aesthetic, evident in the all-black color scheme of the starter set, and the clean design of both the luggage and tote. BEIS aims to occupy the space of providing travel solutions that are both aesthetically pleasing and highly functional. The brand appears to target a demographic that values both style and practicality in their travel accessories, ignoring the norm of colorful or overly-branded luggage. # Product The featured product is the BEIS 'Starter Set' in black, which includes a carry-on roller suitcase and a matching tote bag. The suitcase is a hard-shell roller with horizontal ribbed detailing and the BEIS logo subtly displayed. The tote is a soft-sided bag with leather-like handles and a zippered top, designed to sit securely on top of the roller suitcase. The 'Starter Set' is for travelers who value coordinated and functional travel accessories. The ad implies that the set is designed to make travel easier and more stylish, allowing for efficient packing and easy navigation through airports. The primary selling point of the set appears to be its coordinated aesthetic and convenience for travel. # Visual style The ad has a polished and minimalist aesthetic with a focus on clean lines and neutral tones. The editing style is simple with static shots and smooth transitions. The production quality is high-end commercial. The visuals emphasize the sleek design and functionality of the BEIS starter set, aligning with the brand's positioning as a stylish travel solution. # Hooks Text overlay: 00:00-00:04: Your new travel duo. / 00:01-00:04: THE STARTER SET IN BLACK. Visual: 00:00–00:02: A static shot of the BEIS starter set, consisting of a carry-on roller suitcase and a matching tote bag. The set is all black and placed in front of a Land Rover. The background is a neutral-colored wall. Lighting is soft and diffused. The camera is stationary and at eye level, capturing the full set. The brand's logo is visible on both the suitcase and tote bag. / 00:02–00:04: Similar to the previous shot, but with a slight zoom out to show more of the surrounding environment, including more of the Land Rover. The lighting remains consistent, and the camera is still stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The BEIS 'Starter Set' offers a convenient and stylish travel solution with its coordinated roller suitcase and tote bag. # Benefits - Convenience for travel - Stylish design - Coordinated travel accessories # Features - Carry-on roller suitcase - Matching tote bag - All-black color scheme # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad showcases the brand and product from the official marketing perspective. # Storyline - 00:00–00:02 The ad opens with a static shot of the BEIS starter set, emphasizing its clean design and all-black color scheme. - 00:02–00:04 The ad highlights the convenience of the starter set for travel.

# Ad summary This ad is a short video showcasing a BÉIS carry-on suitcase and tote bag. It documents a trip from Los Angeles to Salt Lake City from a first-person perspective. # Brand positioning BÉIS is presented as a travel brand that offers stylish and functional luggage and accessories. The brand aligns with a modern, on-the-go lifestyle, catering to individuals who value both practicality and aesthetics in their travel gear. The brand seems to push against the norm of generic, less visually appealing luggage by offering sleek, well-designed products. The brand positioning is both functional (durable luggage) and emotional (feeling confident and stylish while traveling). # Product The featured products are a BÉIS carry-on suitcase and a matching tote bag. The carry-on suitcase is shown with a black ridged shell and a telescoping handle, designed for easy maneuverability through airports. The tote bag is black with structured handles and is designed to sit atop the suitcase, offering additional storage and convenience. It is shown being used to carry personal items such as a wallet, shoes, and a CAVA bag. The USPs are the bag's and suitcase's sleek design, durability, and convenience for travel. The products are for travelers who need functional and stylish luggage. The ad addresses purchase barriers by showcasing the products in real-life travel situations, demonstrating their practicality and ease of use. The products are presented as essential items for a seamless and stylish travel experience. # Visual style The ad has a polished, UGC feel with natural lighting and smooth transitions. The production quality is high, giving it a commercial-like appearance while maintaining a relatable, user-generated aesthetic. The pacing is moderate, with cuts timed to the rhythm of the visuals, and the overall tone is casual and inviting. # Hooks Text overlay: 00:00–00:03: travel with me / 00:00–00:03: Los Angeles to Salt Lake Visual: 00:00–00:01: A first-person view looking down at a black BÉIS carry-on suitcase and a black BÉIS tote bag sitting on top of it on an escalator at an airport. The person is wearing a light blue sweatshirt and khaki pants. The escalator has a stainless steel finish and black steps. / 00:01–00:02: An eye-level shot of a black BÉIS carry-on suitcase and a black BÉIS tote bag sitting on top of it on an escalator at an airport. The escalator has a stainless steel finish and black steps. / 00:02–00:03: A first-person view looking down at a black BÉIS tote bag on an escalator at an airport. The person is wearing a light blue sweatshirt and khaki pants, and tan colored boots. The escalator has a stainless steel finish and black steps. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish and functional travel luggage - Convenient bag for seamless travel # Benefits - Convenience for travel - Stylish design # Features - BÉIS carry-on suitcase - BÉIS tote bag # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the customer's first-person perspective, showing their travel experience with the products. # Storyline - 00:00–00:02 The ad opens with a first-person view of the BÉIS carry-on suitcase and tote bag on an airport escalator, establishing the travel setting. - 00:02–00:03 The next shot shows a closer view of the luggage as it reaches the top of the escalator, emphasizing its design and functionality. - 00:03–00:11 The ad then shifts to the security checkpoint, where the traveler removes personal items from the BÉIS tote bag and places them in a bin, highlighting the bag's accessibility and convenience. - 00:11–00:14 The traveler moves through the airport, carrying the tote bag, showcasing its practicality for navigating travel environments. - 00:14–00:17 The traveler stops at a CAVA restaurant inside the airport, reinforcing the lifestyle element of travel and dining. - 00:17–00:20 The traveler continues to move through the airport, passing by signs for Salt Lake City, showing the destination of the trip. - 00:20–00:26 The traveler arrives at the gate and then boards the plane, further emphasizing the products' role in the travel journey. - 00:29–00:31 The ad ends with the traveler arriving in Salt Lake City, getting into a car, and driving off, completing the travel narrative.

# Ad summary This ad showcases the BÉIS Weekender bag, highlighting its functional design, rotating it on a platform to display its various features, and focusing on details like the zipper compartment at the base. # Brand positioning BÉIS presents itself as a stylish, functional, and modern travel brand, focusing on providing practical solutions for organizing and carrying belongings. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, aesthetically pleasing travel accessories designed for the discerning traveler who appreciates both form and function. With clean visuals and a focus on utility, BÉIS aligns with a lifestyle that values organization, preparedness, and effortless style, pushing against the chaos and inconvenience often associated with travel. The brand's positioning is both functional, emphasizing the practical features of its products, and emotional, evoking a sense of confidence and preparedness when traveling. # Product The BÉIS Weekender bag is a versatile travel bag designed for short trips or weekend getaways. The bag features a main compartment for clothing and travel essentials, as well as a separate, zippered compartment at the base, presumably for shoes or other items that need to be kept separate. The bag is made of a durable, solid black material. The design focuses on functionality and sleek aesthetics, making it suitable for individuals who value organization and style while traveling. The ad showcases the bag's features and design, highlighting its worth as a reliable and stylish travel companion. # Visual style The ad has a polished, commercial aesthetic with a clean and modern look. The editing style consists of static shots with smooth transitions, creating a seamless viewing experience. The production quality is high-end, emphasizing the brand's attention to detail and quality. The pacing is consistent and moderate, allowing viewers to appreciate the product's design and features. The cuts and product actions are timed to align with the music. # Hooks Text overlay: 00:00–00:19 GIVE IT A SPIN Visual: 00:00–00:19: The BÉIS Weekender bag, in black, rotates on a white circular platform against a solid light gray background. The bag features black canvas fabric, leather handles, and a zippered compartment at the base. The camera maintains a medium, stationary shot, allowing a full view of the bag as it rotates. The lighting is bright and even, minimizing shadows and highlighting the bag's texture and shape. The brand logo "BÉIS" appears in the lower-left corner. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish and functional design for travel - Separate compartment for shoes or items that need to be kept separate # Benefits - Versatile travel bag - Organization for short trips or weekend getaways # Features - Weekender bag - Zippered compartment at the base # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product in a controlled, studio-like environment. # Storyline - 00:00–00:19 The ad begins with a black BÉIS Weekender bag rotating on a white platform.

# Ad summary This ad showcases the Béis tote bag and implies that this is the perfect everyday tote for travel or everyday use. # Brand positioning Béis is presented as a stylish and functional travel brand, focused on providing versatile bags for various occasions. The brand is positioned as a go-to for individuals who value both fashion and practicality in their accessories. The ad emphasizes the bag's suitability for different environments and activities, conveying a sense of adaptability and convenience. Béis aims to occupy a space in the consumer's mind as a reliable and fashionable travel companion. # Product The ad showcases a Béis tote bag, highlighting its versatility and style. The tote is shown in multiple settings, from poolside to a bedroom, to showcase its usability for various activities. The ad emphasizes the bag's suitability for travel or everyday use, implying that this is the perfect bag for any occassion. The product is a brown tote bag with two shoulder straps. It features a smaller pocket on the outside of the bag. # Visual style The ad features a clean and polished aesthetic. The settings are well-lit and styled, and the editing includes smooth transitions. The production quality is high-end, reflecting the brand's sophisticated image. The pacing is slow and consistent. # Hooks Text overlay: 00:00–00:03 HERE. / 00:00–00:03 THERE. / 00:00–00:03 EVERYWHERE. Visual: 00:00–00:03 A brown Béis tote bag sits on a cream-colored lounge chair next to a pool. The tote contains a peach-colored towel and has a white bikini top hanging off the side. There is a small black table with a bottle, book, and sunscreen on the side. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The brown tote bag is perfect for travel or everyday use. # Benefits - Versatile for travel or everyday use # Features - Brown tote bag - Two shoulder straps - Smaller pocket on the outside of the bag # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is shot by the brand and displays the product in an appealing way. # Storyline - 00:00–00:02 00:00–00:02 The ad showcases the brown tote bag in different locations (poolside, in a bedroom, and in a living room setting), with the text overlay stating "HERE. THERE. EVERYWHERE."

# Ad summary This ad showcases the BÉIS 'East to West Tote' using a flatlay arrangement to highlight its generous size and versatility. The tagline 'The Fits Everything Bag' clearly communicates the product's primary value proposition. # Brand positioning BÉIS is presented as a travel and lifestyle brand focused on stylish, functional, and high-quality bags and accessories. The brand positions itself as a provider of solutions for organized and efficient travel, appealing to consumers who value both fashion and practicality. The minimalist design and neutral color palette imply a sophisticated and modern aesthetic. BÉIS aims to occupy the space of a premium yet accessible brand, offering well-designed products that make travel easier and more enjoyable, setting it apart from purely utilitarian or overly trendy competitors. # Product The product featured is the BÉIS 'East to West Tote,' a stylish and functional bag designed to carry a wide range of items. It is shown as a large, rectangular tote with a zippered front pocket and sturdy handles. The bag's primary selling point, as emphasized by the tagline 'The Fits Everything Bag,' is its spaciousness and versatility. The arrangement of various items inside and around the tote—including a laptop, camera, book, and accessories—demonstrates its capacity to hold everyday essentials and more. The ad addresses the pain point of disorganized or insufficient storage by showcasing the tote as a convenient and fashionable solution for carrying multiple items in an organized manner. # Visual style The ad employs a clean and minimalist visual style with a flatlay arrangement. The production quality appears high, with well-lit, studio-shot elements. The image treatment features soft lighting and neutral color grading, creating a sophisticated and modern aesthetic. The typography is large and bold, enhancing scannability. The style contrasts platform norms by presenting a polished, high-design look, potentially increasing stop power in the feed. # Hooks Headline: THE FITS EVERYTHING BAG # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of needing to carry multiple items and wanting to do so in a stylish and organized manner. The book suggests this need by indicating that one should 'READ THIS IF YOU WANT TO TAKE GREAT PHOTOGRAPHS OF PEOPLE,' likely implying that they will need to carry photography equipment. The ad clearly states that the bag 'fits everything,' addressing this issue directly. # Value propositions - The bag fits everything, making it ideal for carrying a variety of items. # Benefits - Everything Bag # Features - fits everything # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand's perspective is dominant, as it introduces the product, highlights its features, and reinforces its identity. # Storyline - The ad opens with the headline 'THE FITS EVERYTHING BAG,' immediately conveying the primary benefit of the product. This is from the brand's perspective, setting the stage for what the viewer should expect from the tote bag. - Next, the ad identifies the product as 'The East to West Tote,' providing a specific name and category for the bag. The brand is introducing the product and its specific model to the consumer. - The flatlay arrangement of various items around and inside the tote bag visually demonstrates its spaciousness and organizational capabilities. This section is from the brand's perspective, illustrating how the bag can accommodate a variety of items, reinforcing the 'fits everything' concept. - Finally, the BÉIS logo at the bottom of the image reinforces brand recognition and ties the entire presentation together. This is from the brand's perspective, solidifying the brand's presence and identity in the viewer's mind.

# Ad summary This ad promotes the Beis Starter Set in Beige, consisting of a suitcase and a weekender bag. The ad showcases the set's stylish design and convenient features for travel. # Brand positioning BÉIS is presented as a stylish and modern travel brand that prioritizes both aesthetics and functionality. The brand aligns with a lifestyle of travel, organization, and sophistication, appealing to consumers who value both form and function. It stands out by offering well-designed and coordinated travel sets in neutral, appealing colors like beige, promoting a cohesive and visually pleasing travel experience. The brand positioning blends functional benefits with emotional appeal, suggesting that customers can travel in style and with ease, simplifying their journey. # Product The advertised product is the BÉIS Starter Set in Beige, which includes a suitcase and a weekender bag. The suitcase is a rolling suitcase with a hard-shell exterior, ribbed design, and the BÉIS logo. The weekender bag is a soft, structured bag with handles and a zippered top, designed to sit atop the rolling suitcase via a trolley passthrough. Both items are beige, creating a coordinated travel set. The ad emphasizes the aesthetic appeal and coordinated look of the set. The Starter Set is positioned for travelers seeking a stylish and functional luggage solution. # Visual style The ad has a polished, high-end commercial aesthetic with a focus on clean visuals and neutral tones. The editing style uses static shots with smooth focus transitions. The production quality is high, lending a sophisticated and aspirational tone. The pacing is slow and deliberate, with static shots to emphasize the product's design and quality. The audio and visual elements are synced to create a calming and elegant mood. # Hooks Text overlay: 00:00–00:02: Your new travel duo. / 00:01–00:03: THE STARTER SET IN BEIGE. Visual: 00:00–00:02: A beige rolling suitcase with a ribbed design is placed on a dark gray asphalt surface. A beige weekender bag is stacked on top of the suitcase. In the background is the front corner of a black Land Rover with the Land Rover logo visible and a dark black metal fence. The lighting is soft and natural, with a slight shadow on the ground. The camera is stationary and slightly low, emphasizing the luggage set. / 00:02–00:03: The camera remains stationary. The focus slightly adjusts to sharpen the details on the suitcase and bag, with a subtle shift in lighting to highlight the product’s textures. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of uncoordinated or less aesthetically pleasing luggage sets. It solves the problem of having mis-matched luggage by offering a matching set. # Value propositions - Starter Set: A complete and coordinated travel solution. - Beige Color: Aesthetically pleasing and versatile design. - Rolling Suitcase and Weekender Bag: Provides both large and small storage options for different travel needs. # Benefits - Stylish travel - Coordinated travel set - Easy to transport # Features - Rolling suitcase - Weekender bag - Coordinated beige color - Hard-shell suitcase exterior - Ribbed suitcase design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This ad features the official voice and visual presentation of the BÉIS brand, emphasizing its products and aesthetic. # Storyline - 00:00–00:02 00:00–00:02: A beige rolling suitcase with a beige weekender bag placed on top is shown in front of a black Land Rover. The message is to showcase the coordinated set and its visual appeal, setting the tone for stylish travel. The perspective is from the brand, highlighting the product's aesthetic. - 00:02–00:05 00:02–00:05: The camera slightly adjusts focus on the suitcase and bag. The message is to emphasize the brand, quality, and the set's ready-to-go nature. The perspective remains from the brand, presenting the set as a complete travel solution.

# Ad summary This ad features a stack of BÉIS luggage with a graduation cap on top, suggesting that BÉIS luggage is the best in its class. # Brand positioning BÉIS is presented as a high-quality luggage brand that stands out from the competition. The ad uses the metaphor of being the 'valedictorian of luggage' to imply that BÉIS is the best in its class, suggesting superior quality, design, and functionality. The brand aligns with a lifestyle of achievement and success, positioning itself as a premium choice for discerning travelers. This emotional positioning aims to resonate with customers who value excellence and want their luggage to reflect their high standards. # Product The ad features a stack of BÉIS luggage in a matching burgundy color. The luggage pieces are hard-sided with horizontal ribbed detailing. The stack consists of three pieces: a carry-on size on top, a medium-sized suitcase in the middle, and a larger suitcase at the bottom. Each piece has black wheels and telescoping handles. The carry-on size on top has a graduation cap placed on it. The ad highlights the luggage's quality and design, suggesting it is a top-tier product for travel. # Visual style The ad has a studio-shot, highly polished look with warm, neutral tones. The lighting is soft and even, highlighting the texture and color of the luggage. The composition is clean and simple, focusing on the stacked luggage and the graduation cap. The visual style is sophisticated and aspirational, aligning with the brand's premium positioning. # Hooks Headline: VALEDICTIORIAN OF LUGGAGE # Funnel stage Top of funnel (Awareness) # Pain points None used. # Benefits - Implied: High-quality luggage that stands out from the competition. # Call to action None used. # Point of view - Brand: The brand is presenting its luggage as the best in its category, using the graduation metaphor to convey excellence and high quality. # Storyline - The ad opens with the headline "VALEDICTIORIAN OF LUGGAGE," immediately establishing the brand's claim to be the best in its category. This is from the brand's perspective, aiming to capture attention and position the luggage as superior. - The visual of stacked BÉIS luggage with a graduation cap on top reinforces the 'valedictorian' concept, creating a visual metaphor for academic excellence. This is presented from the brand's perspective, visually communicating the high quality and top-tier status of the luggage. - The ad concludes with the brand name "BÉIS" at the bottom, solidifying brand recognition and association with the 'valedictorian' concept. This is from the brand's perspective, reinforcing its identity and positioning.

# Ad summary This ad showcases the BÉIS Expandable Backpack. The ad highlights the backpack's suitability for various activities such as quick trips, grab-and-go outings, and commuting. # Brand positioning BÉIS is presented as a lifestyle brand focused on providing stylish and functional travel solutions. The brand aims to occupy a space in the consumer's mind as a go-to for versatile, high-quality bags that cater to various needs, from short trips to daily commutes. BÉIS aligns with a lifestyle of convenience, organization, and modern aesthetics, offering products that simplify travel and everyday carry. The brand's positioning appears functional, emphasizing utility and adaptability. # Product The BÉIS Expandable Backpack is a versatile bag designed for various activities, including quick trips, grab-and-go outings, and commuting. The backpack features an expandable design that allows users to adjust the bag's size based on their needs. It is shown in a brown color. The bag is implied to be suitable for both short trips and daily use. # Visual style The ad has a clean and polished aesthetic, with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is slow and consistent, with static shots. # Hooks Text overlay: 00:00–00:03: FOR THE QUICK TRIP / 00:00–00:03: THE EXPANDABLE BACKPACK Visual: 00:00–00:02: A medium shot shows a brown BÉIS backpack sitting in the passenger seat of a classic car. The car's black leather interior is visible, and the bag is partially unzipped, revealing items inside such as a white bottle, gray clothing and a leopard print wallet. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The expandable design allows users to adjust the bag's size based on their needs, making it suitable for both short trips and daily use. - Versatile functionality: The backpack's adaptability to various activities such as quick trips, grab-and-go outings, and daily commutes highlights its value in meeting different needs. # Benefits - Versatility for various activities - Suitable for quick trips - Convenient for grab-and-go outings - Adaptable to daily commutes # Features - Expandable design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand is presenting the bag and its uses with simple text. # Storyline - 00:00–00:02 The ad opens by showcasing the BÉIS Expandable Backpack in the passenger seat of a car, suggesting its use for travel or daily commuting. - 00:00–00:02 The text overlay, "FOR THE QUICK TRIP", highlights the backpack's suitability for short excursions. - 00:01–00:03 The text changes to "FOR THE GRAB & GO'S," emphasizing its practicality for spontaneous outings. - 00:03–00:07 The text transitions to "FOR THE COMMUTE," indicating the bag's adaptability to daily commutes.

# Ad summary This ad showcases a set of black travel bags and luggage from BÉIS, emphasizing the brand's curated travel capsules. # Brand positioning BÉIS is presented as a brand that offers curated travel capsules, suggesting a focus on thoughtfully designed and coordinated travel solutions. The brand aims to occupy a space in the consumer's mind as a provider of stylish and functional travel accessories. The brand aligns with a lifestyle of organized and sophisticated travel, potentially pushing against the chaos and stress often associated with packing and traveling. The brand positioning is both functional, offering practical travel solutions, and emotional, appealing to the desire for a seamless and stylish travel experience. # Product The ad features a set of black travel bags and luggage. The set includes a large tote bag with black handles, a smaller rectangular bag, and a rolling suitcase with a telescoping handle and four wheels. The tote bag appears to be made of a soft, textured material, while the suitcase is made of a hard, ribbed material. The bags are stacked on top of each other, showcasing how they can be used together as a coordinated travel system. The ad emphasizes the idea of "Curated Travel Capsules," suggesting that these products are designed to work together to create a complete and organized travel solution. The ad aims to address the purchase barrier of disorganized or mismatched luggage by offering a coordinated and stylish set. # Visual style The ad has a clean and minimalist visual style. The color palette is limited to black and light beige, creating a sophisticated and understated look. The lighting is soft and diffused, highlighting the texture and shape of the products. The overall aesthetic is modern and stylish, aligning with the brand's focus on curated travel solutions. # Hooks Headline: BÉIS bundles. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a pain point of disorganized or mismatched luggage, which can make travel stressful and inconvenient. The phrase "Curated Travel Capsules" suggests a solution to this problem by offering a coordinated and stylish set of travel bags and luggage. # Value propositions - Curated Travel Capsules # Benefits - None used # Features - Curated Travel Capsules # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the brand's products and messaging, presenting a curated collection of travel bags and luggage. # Storyline - The ad opens by introducing the brand name, BÉIS, and the concept of "bundles," immediately signaling that the ad will focus on a collection of products. This is told from the brand's perspective, setting the stage for showcasing their product offerings. - The ad then presents a visual of the stacked luggage set, highlighting the coordinated design and functionality of the products. This is shown from the brand's perspective, demonstrating the aesthetic and practical appeal of their travel solutions. - The ad concludes by reinforcing the idea of "Curated Travel Capsules," emphasizing the brand's focus on providing complete and organized travel solutions. This is told from the brand's perspective, reinforcing the core message and value proposition.

# Ad summary This image ad showcases two Béis bags alongside several personal items, under the headline 'Pack it all (and more)'. # Brand positioning Béis is positioned as a solution for travel organization. The brand promotes a lifestyle of efficient and stylish travel. Béis aims to simplify the packing process for travelers who want to stay organized and fashionable on the go. # Product The ad features two Béis bags, one is a smaller tote bag and the other appears to be an overnight or weekender bag with a zippered base. Both bags are in a matching olive green color. The larger bag has a rectangular shape, with dual handles and a zipper closure. The smaller bag looks like a tote bag. # Visual style The ad has a clean, minimalist aesthetic with a flat lay arrangement. The lighting is bright and even, with a soft color palette primarily consisting of neutral tones and muted greens. The overall impression is highly polished and carefully curated, creating a sense of order and sophistication. This aesthetic is commonly found in e-commerce and lifestyle content. # Hooks Headline: PACK IT ALL (AND MORE) # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the struggle with packing and organizing for travel, specifically the challenge of fitting all essential items into a travel bag. The headline “PACK IT ALL (AND MORE)” highlights the need to maximize space when packing. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used # Social proof - None used # Point of view - Brand: The point of view throughout the entire image is from the brand, showcasing its product and its benefits. # Storyline - The ad opens with the headline “PACK IT ALL (AND MORE)”, immediately conveying the intention of the ad, which is to show the capacity of the Béis travel bags. This sets the tone for a product-focused narrative, told from the brand's perspective. - The central image then displays the two Béis bags surrounded by a curated collection of travel essentials, such as clothing, shoes, accessories, and toiletries. This visual arrangement demonstrates the bags’ capacity while creating a mood board for the consumer, experienced from the brand's perspective. - The ad concludes with the brand logo, reinforcing brand awareness and purchase intent. This is the brand's way of stamping the ad with its promise of quality and style.

# Ad summary This ad features various luggage pieces from BÉIS in a single color. # Brand positioning BÉIS is presented as a modern, stylish travel brand that offers a range of coordinated luggage and travel accessories. The brand focuses on aesthetics, offering its products in various color stories that consumers can choose from to express their personal style. By emphasizing color coordination and visual appeal, BÉIS aims to occupy a space in the consumer's mind as a fashion-forward brand that makes traveling both functional and aesthetically pleasing, appealing to those who value a cohesive and stylish travel ensemble. # Product The ad features several pieces of luggage from BÉIS, all in matching green color. These include two hard-shell suitcases of different sizes with telescoping handles and four rotating wheels, a duffel bag with handles and a shoulder strap, and a backpack with a front pocket and side pockets. The suitcases appear to be made of a hard, ribbed material, while the duffel bag and backpack seem to be made of a soft, durable fabric. All items are presented in a matching color, showcasing the coordinated aesthetic that the brand offers. The ad emphasizes the option to choose a personal "color story," implying that these products are available in multiple colors. # Visual style The ad has a clean, minimalist visual style. It features studio lighting, solid backgrounds, and a focus on product presentation. # Hooks Headline: CHOOSE YOUR COLOR STORY # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Coordinate your luggage # Benefits - Allows consumers to express personal style through their luggage. # Features - Color-coordinated luggage # Call to action None used. # Social proof - None used. # Point of view - Brand: All text and visuals promote the product benefits and brand aesthetic. # Storyline - The image opens with a stack of BÉIS luggage items in a single color. The intent is to showcase the range of luggage options offered by the brand. This is presented from the brand's perspective to highlight its product offerings. - The top caption "CHOOSE YOUR COLOR STORY" is then presented. The intention here is to convey the key brand value proposition, which is to allow customers to select luggage items that all fit a particular color aesthetic. This is presented from the brand's perspective, inviting the customer to engage with the BÉIS brand.

# Ad summary This ad showcases the brand’s starter travel set in beige consisting of a suitcase and a matching duffel bag. The text highlights the bag as your new travel duo # Brand positioning BÉIS aims to occupy the premium travel and lifestyle market by providing functional and stylish products that make traveling easier and more enjoyable. The brand appeals to the modern traveler who values both fashion and utility. BÉIS fosters a lifestyle of seamless travel, suggesting that with their products, travel becomes less of a chore and more of an experience. The brand ignores industry standards that sacrifice style for functionality, offering products that look good and work well. # Product The advertised product is the BÉIS Starter Set in Beige, a travel set consisting of a suitcase and a matching duffel bag. The suitcase is shown as a hard-shell roller with horizontal ribbed detailing and the BÉIS logo on the bottom. The duffel bag has a rectangular shape with rounded edges, featuring top handles and a front zipper pocket. These products are for travelers who want a coordinated and stylish luggage set. # Visual style The ad has a clean and modern aesthetic, utilizing a neutral color palette to create a sense of luxury and sophistication. The high-quality product photography and sharp focus highlight the product details and design. The composition is simple and balanced, drawing attention to the luggage set and subtly reinforcing the brand's positioning. # Hooks Headline: Your new travel duo. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its product as a premium travel solution. # Storyline - The ad opens by showing the BÉIS travel set in front of a luxury car. This is meant to portray a premium travel experience. The brand is telling the consumer that they can have a premium travel lifestyle with their product. - The ad zooms in on the duffel bag sitting on top of the suitcase, highlighting the set as 'your new travel duo'. The brand is telling a story of functional, stylish, and coordinated travel with their product. - The ad ends by calling out the product name, 'THE STARTER SET IN BEIGE.' The brand clearly defines which product is being advertised.

# Ad summary This ad showcases the BÉIS East to West tote bag. The ad features a woman carrying the bag in various locations such as a gym, coffee shop, while shopping and on the street. The ad repeats the same phrase, "Same bag. Different places." This highlights the bag's versatility. # Brand positioning BÉIS is presented as a lifestyle brand that offers versatile and stylish bags for individuals who are always on the go. The brand aligns with values of functionality, simplicity, and elegance. The BÉIS brand offers practical solutions for everyday needs, catering to individuals who appreciate both form and function. The brand's products seamlessly integrate into the modern, fast-paced lifestyle, whether at the gym, shopping, or working at a cafe. # Product The featured product is the BÉIS East to West Tote, a versatile bag designed for various occasions. The tote is highlighted for its ability to seamlessly fit into different settings and lifestyles. The tote is available in multiple colors, including pink, beige, and brown. This bag is ideal for individuals who need a reliable and stylish accessory for their daily activities, whether it's going to the gym, shopping, or working at a cafe. The East to West Tote is presented as a reliable and stylish accessory for everyday activities. # Visual style The ad has a casual, UGC feel with static shots. The production quality appears to be a hybrid, with both natural and controlled lighting. The pacing is slow and consistent, the edits are not synced to audio. The visual motif includes the woman holding the BÉIS tote bag in various locations. # Hooks Spoken: 00:00–00:03 Female 1: Same bag. Different places. Text overlay: 00:00–00:01 Same bag. / 00:01–00:03 Different places. / 00:00–00:11 BÉIS Visual: 00:00–00:01 The background shows a gym locker room with light brown lockers and a fluorescent-lit ceiling. A woman with long, dark hair pulled back in a ponytail, wearing a white athletic top and shorts, is walking towards the lockers. She carries a large, light pink tote bag on her left shoulder. The camera is stationary at eye level. / 00:01–00:02 The background is a coffee shop with visible menus, decorations, and other customers. The same woman, now wearing a white tank top and blue jeans, is standing at the counter with a beige tote bag on her shoulder. The camera remains stationary. / 00:02–00:03 The background is an outdoor shopping area with storefronts and people walking by. The same woman, wearing a gray sweater and white pants, is walking along the sidewalk with a brown tote bag on her shoulder. The camera follows her at eye level, remaining stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Versatile tote bag for various occasions. - Suited to different locations and tasks. # Benefits - Versatile - Fits into different settings and lifestyles # Features - Tote bag # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of a customer, showing the product in various real-life scenarios. # Storyline - 00:00–00:01 00:00–00:01 A woman is shown walking in a gym locker room with a pink tote bag on her shoulder. This visually introduces the product in a casual setting. - 00:01–00:02 00:01–00:02 The woman is now standing in a coffee shop, carrying a beige tote bag. This transitions the scene and implies that the bag can be used in different settings. - 00:02–00:05 00:02–00:05 The woman is shown walking down a sidewalk, carrying a brown tote bag. This continues to showcase the bag's versatility in another environment. - 00:05–00:06 00:05–00:06 The woman is browsing clothing in a retail store, carrying the brown tote bag. This further emphasizes the bag's suitability for different activities. - 00:06–00:07 00:06–00:07 The woman is back in the gym locker room, placing the pink tote bag in a locker. This shows the bag's functionality in a fitness environment. - 00:07–00:08 00:07–00:08 The woman is inside the coffee shop again, carrying the beige tote bag and holding a coffee. This reinforces the bag's adaptability to various locations and tasks. - 00:08–00:09 00:08–00:09 The woman is walking through a retail store, carrying the brown tote bag. This continues to highlight the bag's versatility in different settings. - 00:09–00:11 00:09–00:11 The woman is looking at clothes in the retail store, holding the brown tote bag. The ad then reveals the name of the product "The East to West Tote".

# Ad summary This ad showcases a black tote bag from BÉIS, emphasizing its stylish design and functionality for personal use. # Brand positioning BÉIS is presented as a stylish and functional brand, catering to individuals who value both fashion and practicality in their accessories. The brand is positioned in the market as a provider of high-quality, aesthetically pleasing bags and accessories that seamlessly integrate into the user's lifestyle. The ad emphasizes the brand's ability to offer products that are not only visually appealing but also highly functional, making them a desirable choice for consumers who seek both style and utility. # Product The featured product is a black tote bag with a crocodile-like texture. The bag has a structured design with sturdy handles and a spacious interior, as suggested by the presence of multiple smaller bags and accessories inside. The bag is shown with a small lock and key attached, implying security and exclusivity. The ad also features a beige and white laptop case with a brown leather closure, a black mesh bag containing makeup brushes, and another black mesh bag containing a face mask and headphones. These additional items suggest the bag's capacity and versatility for carrying everyday essentials. The overall presentation emphasizes the bag's stylish appearance and practical functionality, making it an appealing choice for potential buyers. # Visual style The ad features a clean and minimalist visual style with a focus on showcasing the product's design and functionality. The production quality is high, with a well-lit and styled shot that emphasizes the bag's texture and details. The neutral color palette and soft lighting create a sophisticated and inviting aesthetic. The overall style is designed to be visually appealing and easily scannable in a social media feed. # Hooks Headline: TREAT YOURSELF # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The tote bag offers a stylish and functional solution for carrying everyday essentials. - The laptop case provides a secure and convenient way to transport your device. - The mesh bags help organize and separate items within the tote. # Benefits - Stylish design - Functionality - Spacious interior # Features - Tote bag - Laptop case - Mesh bags # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, showcasing the product and brand from a carefully curated and styled perspective. # Storyline - The ad opens with a close-up shot of the black tote bag, positioned on a textured chair. This is intended to immediately capture the viewer's attention and showcase the bag's design and texture from the brand's perspective, highlighting its aesthetic appeal and quality craftsmanship. - The focus then shifts to the bag's contents, revealing smaller bags and accessories inside. This is meant to demonstrate the bag's spaciousness and functionality from the brand's perspective, emphasizing its ability to accommodate various everyday essentials. - The ad concludes with a clear view of the BÉIS logo, reinforcing brand recognition and association with the featured product. This is intended to leave a lasting impression on the viewer and encourage them to explore other products from the brand from the brand's perspective.