How Vivo Life Advertises on Meta

# Ad summary This ad features a creator reviewing and demonstrating B12 drops, touting their ability to provide an energy boost and promote good sleep. # Brand positioning The brand, VIVO, is positioned as a provider of B12 drops that are essential to have all year round. The brand aligns with a lifestyle of energy and overall well-being, positioning against the norm of relying on coffee and energy drinks for a midday slump. The brand’s approach is functional, providing a simple and effective way to improve energy levels and sleep. # Product The product advertised is VIVO B12 drops, an orange-flavored supplement designed to boost energy levels and promote good sleep. The drops are in a brown glass bottle with a white dropper and are intended for daily consumption. The product is for individuals feeling sluggish, especially during the dark winter months, providing an alternative to coffee or energy drinks. The drops are simple to use, taste good, and provide a little pick-me-up, changing the user's life for the better. # Visual style The ad has a casual, UGC feel, with a static camera shot, minimal editing, and simple background. The production quality is basic, with natural lighting and unpolished presentation, which supports the tone of an authentic user review. # Hooks Spoken: 00:00–00:04 I'm now coming up to the end of my B12 drops again. Text overlay: 00:00–00:04 I'M NOW COMING UP TO / 00:01–00:04 THE END OF MY B12 / 00:02–00:04 DROPS AGAIN Visual: 00:00–00:04 The shot shows a mid-thirties woman with dark hair and fair skin, wearing a white fur coat over a white top, standing in front of a white wall and a white door. She is centered in the frame, holding a box and bottle of VIVO B12 drops. # Funnel stage Consideration # Pain points Feeling sluggish by lunchtime, especially during the dark winter months: “By lunchtime if you're feeling a little bit sluggish, the winter is on arrival, isn't it? It's getting so cold. Dark mornings, dark nights. You know, if you're feeling a bit of like a [unclear phrase]” # Value propositions - B12 drops provide a boost of energy and help to promote good sleep - Orange flavor makes taking your vitamins taste lovely # Benefits - Energy levels are through the roof - Helps with a little bit of sluggish - Really good night sleep - Loads of energy # Features - B12 drops - Orange flavored # Call to action DO GRAB YOURSELF SOME B12 DROPS # Social proof - “I've been taking these now for months and months and months and months, and my energy levels are through the roof” – Female 1 (Creator) - “They've changed my life for the better” – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is presented from the point of view of a customer sharing their personal experience. # Storyline - 00:00–00:04 00:00–00:04 The creator holds up a bottle of B12 drops and a box, mentioning that she is coming to the end of her current supply and has purchased another bottle. This establishes the product and her ongoing use. - 00:04–00:12 00:04–00:12 She says that the drops are handy to have throughout winter and the year. This expands the use case and implies that the drops are essential for maintaining well-being throughout the seasons. - 00:12–00:18 00:12–00:18 The creator states she’s been taking the B12 drops for months, and her energy levels are through the roof. This establishes the product's efficacy. - 00:18–00:27 00:18–00:27 She addresses the issue of feeling sluggish by lunchtime, especially with the arrival of winter. This resonates with viewers experiencing similar feelings. - 00:27–00:45 00:27–00:45 The creator opens the bottle and demonstrates how to take the drops, emphasizing their ease of use and pleasant orange flavor. This addresses potential purchase barriers related to taste and complexity. - 00:45–00:59 00:45–00:59 She reiterates the benefits of the drops, mentioning they have changed her life for the better. She then states she doesn’t need coffee or energy drinks at lunchtime anymore. This strengthens the product’s value proposition and offers a practical benefit. - 00:59–01:12 00:59–01:12 The creator highlights how the drops provide boundless energy and promote good sleep, urging viewers to grab some B12 drops for themselves. This gives viewers more reasons to purchase the drops.

# Ad summary This ad features two women individually promoting the VIVO Life B12 Liquid Complex. Both women state they have been taking it for several days and are sharing their experiences. They both claim it enhances their energy levels and tastes great. # Brand positioning VIVO Life is presented as a modern, health-conscious brand offering liquid supplements for daily use. It positions itself within the market as an easy to use supplement for those that need an energy boost and claims their supplements taste great. The brand pushes against the typical pill-form supplement and offers a liquid supplement that makes taking vitamins easier. The brand's positioning is functional, offering performance and simplicity. # Product The ad promotes VIVO Life B12 Liquid Complex, a liquid supplement designed to boost energy levels. The product is packaged in a small glass bottle with a dropper for easy sublingual administration. Both women in the ad highlight the improved energy they've experienced since starting the supplement. One woman states she's been taking it for nearly a week, while the other has been taking it for 4 days. The supplement is taken by placing drops under the tongue. Additionally, the ad addresses potential purchase barriers by emphasizing the product's pleasant taste. # Visual style The ad has a UGC feel with simple cuts and is filmed in selfie-style by the product users in what appears to be hotel rooms or bedrooms. The production quality is casual, aligning with the tone of user-generated content. The pacing is consistent, with cuts timed to changes in speaker or product actions. # Hooks Spoken: Female 1: Right guys, so I have linked this below. This is the VIVO Life B12 liquid complex. Text overlay: 00:00–00:01 / SO I HAVE LINKED THIS BELOW / THIS IS THE VIVO LIFE / B12 Visual: 00:00–00:07: A woman with dark hair pulled back, wearing a black sports bra, stands in a brightly lit room, likely a hotel room, with a bed behind her. She holds up the VIVO Life B12 Liquid Complex packaging, showing the product. # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly states that the product will reduce fatigue and provide more energy. This targets individuals who feel tired, fatigued, and sluggish. # Value propositions - Improved energy levels can lead to an improved morning routine, and therefore improve the quality of life. - Pleasant taste addresses the barrier of bad-tasting supplements. # Benefits - Energy boost - Feel so much better - Fights fatigue - Taste really nice # Features - B12 liquid complex # Call to action None used. # Social proof - "Cole's been taking it for just longer and honestly the energy, it's just making me feel so much better" – Female 1 (Customer) - "I've been taking this for 4 days now and I'd say the main thing that I have noticed a difference in is the fatigue. I feel so much more like I'm waking up in the morning and I'm ready to get up" – Female 2 (Customer) - "my thought so far are honestly only positive" – Female 2 (Customer) # Point of view - Customer 100% – The entire video is delivered from the perspective of real customers sharing their experiences with the product. # Storyline - 00:00–00:11 Female 1 holds up the VIVO Life B12 Liquid Complex in its packaging, states it is linked below, and states she has been taking it for nearly a week. - 00:11–00:17 Female 1 shares that her partner has been taking it for longer, and she feels it is giving her more energy. - 00:17–00:28 Female 2 holds the product and its packaging and states she has been taking it for 4 days. She's noticed a difference in fatigue and feels more energized in the morning. - 00:28–00:33 Female 1 holds the product and puts drops under her tongue to demonstrate. - 00:33–00:37 Female 2 holds the product and puts drops under her tongue to demonstrate. - 00:37–00:45 Female 1 states the product actually tastes really nice. - 00:46–00:55 Female 2 says her thoughts on the B12 supplement are only positive and she's obsessed.

# Ad summary This ad features a creator sharing her experience using B12 liquid drops to help with her energy while on a weight loss journey. She explains that it works just as well as the B12 shots she was paying for. # Brand positioning This ad features a brand that is presented as a functional alternative to costly B12 shots. The brand differentiates itself by offering a convenient and equally effective liquid drop formula. The brand's positioning is rooted in practicality and accessibility, as it addresses the challenge of maintaining energy levels during a weight loss journey without the need for expensive treatments. By focusing on simplicity and effectiveness, the brand appeals to those seeking a straightforward and cost-effective way to support their health and wellness goals. # Product This ad features a liquid B12 supplement designed to help with energy levels, especially during weight loss journeys. The product is presented as a convenient alternative to B12 shots, which the creator used to pay for privately. The drops are administered sublingually, with the user placing a few drops under the tongue and allowing them to sit for a moment. The product is presented as an effective and more accessible way to boost energy levels, eliminating the need for costly and inconvenient B12 shots. # Visual style The ad is shot in a casual, selfie-style format, creating a UGC feel. The creator uses natural lighting, which, combined with a static camera and jump cuts, provides an authentic, unfiltered perspective. The pacing is relaxed, mirroring the conversational tone of the voiceover. # Hooks Spoken: 00:00–00:06 Are you like me and on that Mangeral journey, the weight loss medication journey with Text overlay: 00:00–00:06 ARE YOU LIKE ME AND ON THAT MANGERAL JOURNEY / 00:04–00:07 THE WEIGHT LOSS MEDICATION JOURNEY WITH Visual: 00:00–00:06 The camera, positioned at eye level, captures a close-up selfie shot of a creator with blue hair and red lipstick against a blurred neutral background. She rests her face in her left hand as she looks directly at the camera and speaks. # Funnel stage Consideration # Pain points The ad addresses the frustration of low energy levels that can be caused by weight loss medication. It is also implied that privately paid for B12 shots are an inconvenient or costly option. # Value propositions - The liquid B12 supplement offers an effective and accessible way to boost energy levels, eliminating the need for costly and inconvenient B12 shots. # Benefits - Helps with energy levels - Provides an alternative to costly B12 shots # Features - Liquid B12 supplement - Administered sublingually (drops under the tongue) # Call to action None used. # Social proof - "This has just been as good for me" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a product user sharing their experience and results. # Storyline - 00:00–00:06 The ad opens with the creator asking if the viewer is on a weight loss medication journey. - 00:06–00:25 The creator introduces B12 drops, explaining that it helps with her energy levels and eliminates the need to pay privately for a B12 shot. - 00:25–00:37 The creator then demonstrates how to use the product by placing drops under her tongue. - 00:37–00:41 The creator concludes by stating that the product has been a "godsend" for her journey and provides a link for viewers to purchase it.

# Ad summary This ad promotes OOVITAV B12 drops as a way to boost energy and support brain and nerve cell function, especially during colder months when fatigue is more common. The creator highlights the convenience of taking the drops under the tongue for quick absorption and notes that it's a more affordable alternative to clinical treatments. # Brand positioning OOVITAV is presented as a health and wellness brand focusing on convenient and effective vitamin supplementation. The brand aims to occupy a space that blends science-backed health benefits with user-friendly delivery, contrasting traditional methods like injections by offering a quick, accessible solution for vitamin deficiencies. Aligning with a proactive lifestyle, OOVITAV emphasizes the ease of integrating their B12 drops into daily routines to combat fatigue and support cognitive function. The brand positions itself as a modern alternative to clinical treatments, pushing against the norms of expensive and invasive procedures, while prioritizing accessibility and simplicity for the consumer. The brand aims to be approachable, relatable, and focused on everyday wellness. Their brand positioning is functional, emphasizing performance and simplicity. # Product The OOVITAV B12 drops are presented as a convenient and effective solution to combat vitamin B12 deficiency. Designed for anyone experiencing fatigue or cognitive decline, the product is administered by placing drops under the tongue for quick absorption into the bloodstream. The main USP is its ease of use, with no injections or needles required. Additional features include a fresh orange taste. It combats fatigue, supports focus, mental clarity, and the nervous system. It is designed for daily use, particularly during colder months when fatigue is more common. The ad addresses the purchase barrier of clinical B12 treatments by highlighting the affordability and ease of use of the drops. # Visual style The ad has a casual and relatable visual style, resembling user-generated content (UGC). It is shot in natural lighting within a home setting, contributing to a more authentic and personal feel. The editing style consists of simple cuts between shots, maintaining a consistent pace throughout the video. The visuals directly support the creator's messaging, with product demonstrations and makeup application seamlessly integrated. # Hooks Spoken: Female 1: I'm gonna put some makeup on and I'm gonna tell you about something that is gonna really help restore your energy levels, especially over this like doom and gloomy period. Text overlay: I'M GONNA / PUT SOME MAKEUP ON / AND I'M / GONNA TELL YOU / ABOUT SOMETHING THAT IS GONNA / REALLY HELP / RESTORE YOUR / ENERGY LEVELS / ESPECIALLY OVER / THIS LIKE DOOM AND / GLOOMY PERIOD Visual: 00:00–00:07: A woman with fair skin, long brown hair in pigtails, and wearing a leopard print headband and pajama set, stands in front of a blurred-out bedroom backdrop with a bed, TV, and side table. She holds a white mug with festive designs. She is shot at eye level. The camera is stationary. She gestures with her hands as she talks. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of low energy levels and fatigue, especially during colder months. "Especially over this like doom and gloomy period." # Value propositions - Quick absorption due to under-the-tongue application - No need for injections or needles makes it easier to administer - Affordable alternative to clinic treatments # Benefits - Restore your energy levels - Supports my focus - Even like my mental clarity - Just stops the tiredness - Like the fatigue that goes on when it's colder outside # Features - Absorbs into the tongue - No injections - No needles - Fresh orange taste # Call to action I'll link them for you. # Social proof - "Me and my sisters are actually obsessed with it" – Female 1 (Creator) # Point of view - Customer 100% – The ad is delivered from the perspective of a relatable creator who shares her experience. # Storyline - 00:00–00:07 The creator introduces the topic of makeup and transitions into talking about a product that helps restore energy levels during the winter months. She frames the product as a solution to fatigue, particularly during the darker months. - 00:07–00:17 The creator applies a product to her face and then explains that the supplement supports focus, mental clarity, and combats fatigue caused by cold weather. The perspective is from a user who has experienced personal benefits. - 00:17–00:21 The creator emphasizes that she has been using the product all year, but finds it particularly essential during this time of year. This reinforces the product's value, especially during specific times. - 00:22–00:35 The creator highlights that up to 40% of people are at risk of vitamin B12 deficiency, then transitions to discussing the B12 drops, then shows the product packaging and features. The perspective is from someone relaying public health information to then build up the solution. - 00:36–00:46 The creator explains that placing the drops under the tongue allows for quicker absorption, leading to faster support for the brain and nerve cells. This reinforces the product's unique selling point about quick results. - 00:47–01:03 The creator adds that if a person is running low on B12, they will notice a subtle lift in their energy. The creator shares how obsessed her and her sisters are with this product. She notes the drops are more affordable than private clinics who provide B12 treatments, but health is key, and will provide the link for viewers. This reinforces the product's value, provides a testimonial and call to action.

# Ad summary A woman shares her struggles with brain fog, tiredness, fatigue, lethargy, and cognitive abilities. She then promotes Vivo Life Vitamin B12 as a supplement to support the nervous system, help prevent anemia, boost energy levels, and promote normal psychological function. # Brand positioning Vivo Life is presented as a trustworthy brand that provides essential supplements like Vitamin B12. The brand aims to occupy the space of a reliable health partner, offering products that support overall well-being and cognitive function. By focusing on the functional benefits of their supplements, such as boosting energy levels and supporting the nervous system, Vivo Life positions itself as a solution for those experiencing brain fog, tiredness, and cognitive issues. The brand aligns with a health-conscious lifestyle, emphasizing the importance of daily vitamins and minerals to support the whole body, ignoring comparison to competitor brands. # Product The product is Vivo Life Vitamin B12 Liquid Complex. It is a daily supplement designed to combat brain fog, tiredness, fatigue, lethargy, and unclear thinking. The product comes with a handy prep that includes a dropper for easy administration. The USP is its liquid form, which the user takes by placing drops under the tongue. It claims to support the nervous system, help prevent anemia, boost energy levels, and promote normal psychological function. The product addresses the purchase barrier by providing a simple and effective way to improve cognitive ability and overall well-being. # Visual style The ad has a UGC feel, with simple cuts and static shots. The production quality is somewhat scrappy, contributing to an authentic and relatable tone. The video is primarily shot in natural light, creating soft textures and shadows. The editing is basic, with no significant visual motifs or fast-paced cuts. # Hooks Spoken: 00:00–00:04: Brain fog, tiredness, fatigue, lethargy, not thinking clearly. Text overlay: 00:00–00:01: BRAIN FOG, TIREDNESS, / 00:01–00:02: FATIGUE, / 00:02–00:04: LETHARGY, NOT THINKING / 00:04–00:04: CLEARLY Visual: 00:00–00:04: A woman with fair skin and light eyes, wearing a black shirt, stands indoors. She is speaking directly to the camera in a selfie-style, handheld shot. In the background, a decorated Christmas tree and wooden beams are visible. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of experiencing brain fog, tiredness, fatigue, lethargy, and unclear thinking, which directly impacts daily cognitive function. "Brain fog, tiredness, fatigue, lethargy, not thinking clearly." # Value propositions - Vivo Life Vitamin B12 can improve overall cognitive function, as the product format comes with a dropper to make it easier to measure out the right dose for psychological support. # Benefits - Support the nervous system - Help prevent anemia - Boost energy levels - Promote normal psychological function # Features - Liquid form with dropper - Vitamin B12 # Call to action I'll leave it in the link. # Social proof - "I suffer with terrible brain fog and sometimes my cognitive ability is really questionable, so I've invested in Vivo Life Vitamin B." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a real or implied user of the product, creating a sense of authenticity and relatability. # Storyline - 00:00–00:04 00:00–00:04: The woman lists symptoms such as brain fog, tiredness, fatigue, lethargy, and not thinking clearly. The message conveys her personal experience and perspective, creating an empathetic connection with viewers who may share similar issues. The tone is serious and relatable. - 00:05–00:10 00:05–00:10: She holds up a box of Vivo Life Vitamin B12, suggesting that if any of the symptoms resonate, viewers may need to start taking a Vitamin B12 supplement. The message is an expert suggestion, delivered in a helpful tone, encouraging viewers to consider supplementation. - 00:11–00:17 00:11–00:17: She says it is absolutely essential to be taking some sort of daily vitamin or mineral to help support the whole body. This expands upon the prior point, broadening the need for daily supplements to support overall health, still delivered in a helpful tone. - 00:18–00:25 00:18–00:25: She continues by explaining that she suffers with terrible brain fog and sometimes her cognitive ability is questionable, so she invested in Vivo Life Vitamin B12. The perspective shifts to a personal testimony, enhancing the credibility of the product and its impact. The tone is frank and personal. - 00:26–00:33 00:26–00:33: She shows the bottle, explaining that it comes with a handy prep and all you do is put the whole thing under your tongue. The moment illustrates product usage, providing a clear demonstration of how to use the supplement and remove barriers. - 00:34–00:44 00:34–00:44: She lists the claims of Vitamin B12: it claims to support the nervous system, help prevent anemia, boost energy levels, and help to promote normal psychological function. This section reinforces the product's benefits. The tone is informative and confident. - 00:45–00:46 00:45–00:46: She concludes by saying she will leave it in the link. This prompts the viewer to take the next step.

# Ad summary The ad features a woman who is talking about OVIV B12 drops. She explains that she uses them because she feels dizzy, especially in the mornings, or when standing up after sitting down for a while. She takes a drop of the product under her tongue and recommends it. # Brand positioning OVIV is presented as a convenient and accessible wellness brand offering an easy solution to address common health concerns like dizziness and low energy. The brand positions itself as being modern, evidenced by the minimalist packaging and the use of a creator to connect with their target demographic. # Product OVIV B12 is a liquid vitamin supplement designed to address dizziness and boost energy levels. It is delivered through a dropper and taken sublingually. It has an orange flavor, and each bottle provides a two-month supply with 60 servings. # Visual style The ad has a UGC aesthetic, utilizing natural lighting. It features medium-paced cuts to keep the video flowing while still allowing viewers to process the information. The production quality has a natural feel, enhancing the creator's authentic tone. # Hooks Spoken: 00:00–00:03 Hello and B12, if you haven't tried the drops yet. Text overlay: 00:00–00:03 Dizzy girl problems / 00:00–00:01 HELLO AND B12 / 00:01–00:02 YOU HAVEN'T TRIED / 00:02–00:03 THE DROPS YET Visual: 00:00–00:02: The shot is a close-up selfie-style view of a fair-skinned woman. She is wearing a cream-colored sweater and has her hair pulled back. She is holding a small brown bottle with a white label and a white dropper. She puts a drop of red liquid from the dropper into her mouth. # Funnel stage Consideration # Pain points Feeling dizzy, especially in the mornings or when standing up after sitting for a long time, can be disruptive and unpleasant: "I do feel really dizzy, especially in the mornings or even just like sitting down for a long time, I'll stand up and I'm like really, really dizzy." # Value propositions - Easy to remember to take and can put in your bag. # Benefits - Fights dizziness - Energy boost - Easy to take # Features - B12 drops - 60 servings per bottle - Two-month supply - Orange flavor # Call to action Check it out # Social proof - People do take these just for an energy boost as well. # Point of view - Customer 100% – The ad is presented from the POV of a satisfied customer who has integrated the product into their daily routine. # Storyline - 00:00–00:02 The ad begins with the creator introducing OVIV B12 drops as a solution for dizzy spells. - 00:02–00:05 The creator then states that the B12 drops taste like orange. - 00:05–00:15 The creator explains that she takes the product to combat feelings of dizziness. - 00:15–00:17 The creator explains that people also take them for an energy boost. - 00:17–00:29 The creator shares the product details, including that it's a two-month supply with 60 servings and encourages viewers to put it in their bags. She also states there is a deal currently.

# Ad summary A woman promotes OViV Life liquid B12 complex, highlighting its benefits and how it helps give her energy during the day, which she needs due to working night shifts. # Brand positioning OViV Life provides supplements, specifically B12 complex, to help boost energy levels and provide other health benefits. The brand is presented as an alternative to B12 injections, as it offers an easier and more accessible way to receive the vitamin. The brand is presented as being functional and convenient. # Product OViV Life B12 Liquid Complex is an orange flavored supplement that you place under your tongue to absorb. It is specifically marketed for boosting energy levels, helping with neuropathic ways, skin and digestion. The woman in the ad states that she prefers it to injections as it is more pleasant. She also states that it has many benefits. # Visual style The ad has a low-fi, UGC feel, and is shot selfie-style, with natural lighting. There are quick cuts timed to the beat of the background music. The overall aesthetic is casual and accessible. # Hooks Spoken: 00:00–00:10 I'm so glad I found the B12 in liquid form on TikTok shop, because I was about to go to the salon and book myself in for a B12 injection and I don't like them. Text overlay: 00:00–00:10 B12 in liquid form. / 00:00–00:10 Black Friday SALE (sticker) / 00:00–00:02 I'M SO GLAD I FOUND THE B12 / 00:02–00:03 FORM ON / 00:03–00:07 BECAUSE I WAS ABOUT TO TO GO TO THE / 00:07–00:08 AND BOOK MYSELF IN FOR A B12 INJECTION / 00:08–00:10 AND I DON'T LIKE THEM. SO Visual: 00:00–00:10 The shot shows a medium close-up of a woman with long brown hair wearing a gray sweater standing in front of a gray wall. She's holding a box of OViV Life B12 liquid complex. A Black Friday Sale sticker is visible in the top right. The camera is stationary and selfie-style. # Funnel stage Middle of funnel (Consideration) # Pain points Dislike of B12 injections. The woman states, "I was about to go to the salon and book myself in for a B12 injection and I don't like them." # Value propositions - An easier and more accessible way to receive B12 as an alternative to injections - Orange flavor - Tastes really nice # Benefits - Good for your neuropathic ways - Good for your energy - Good for your skin - Good for your digestion # Features - B12 in liquid form # Call to action Make sure you get your B12 liquid complex # Social proof - "I'm so glad I found the B12 in liquid form on TikTok shop..." – Female 1 (Customer) - "I've been using it for about a week now" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a real customer reviewing the product. # Storyline - 00:00–00:10 00:00–00:10 The woman introduces the OViV Life B12 liquid complex supplement, and says she is so glad she found it because she was about to book herself in for a B12 injection, which she doesn't like. She indicates that she found the B12 in liquid form on TikTok Shop. - 00:11–00:13 00:11–00:13 She instructs the viewer to shake the bottle before use. - 00:14–00:26 00:14–00:26 She displays the orange flavor, then demonstrates how to fill the pipette and place the liquid under the tongue. - 00:26–00:30 00:26–00:30 She instructs the viewer to let it sit there for at least 30 minutes, and mentions it tastes really nice and not bad at all. - 00:31–00:33 00:31–00:33 She states that it is better than getting it in the arm. - 00:33–00:44 00:33–00:44 She says that the product is really good and works, and that because she works nights she is always lethargic, tired, and constantly napping during the day, so she needed energizing. She states that this has really done the trick for her, and she's been using it for about a week now. - 00:45–00:56 00:45–00:56 She concludes that it has many benefits and is good for neuropathic ways, energy, skin, and digestion, and tells the viewer to make sure they get their B12 liquid complex.

# Ad summary A creator demo ad for By Vivo B12 supplement. # Brand positioning By Vivo is presented as a brand offering palatable and effective vitamin supplements, specifically B12. The brand differentiates itself with a focus on taste and ease of use, positioning itself as a solution for people who dislike traditional supplements. The brand aligns with a practical, health-conscious lifestyle and prioritizes user experience by making vitamins enjoyable and accessible. # Product The advertised product is By Vivo Liquid B12 supplement. It is presented as a liquid vitamin supplement delivered via a dropper. The product is shown to be taken directly by mouth. It is orange flavored and comes in a brown glass bottle with a white dropper cap. The product is for anyone looking for an easy and palatable way to take their vitamin B12. # Visual style The ad has a casual, unpolished aesthetic, characteristic of user-generated content. It is shot with natural lighting and features static shots, creating a relatable, authentic feel. The pacing is slow with static shots. The cuts are timed to voiceover lines. # Hooks Spoken: Female 1: This is your reminder to take your B12. Do you take it? Text overlay: THIS IS YOUR REMINDER Visual: 00:00–00:03 A close up shot of a woman's face in a selfie style shot. She is fair-skinned with blonde hair wrapped in a white towel. She wears a dark red shirt. Her nails are painted dark red. She holds a brown bottle with a white label. The background is out of focus, but appears to be a bathroom. A text overlay reads, 'THIS IS YOUR REMINDER'. # Funnel stage Consideration # Pain points The ad addresses the potential dislike for traditional supplements by offering a palatable liquid form. # Value propositions - Palatable vitamin supplement due to the orange flavor. # Benefits - Easy to take - Tastes good # Features - Liquid form - Orange flavor - B12 supplement # Call to action None used. # Point of view - Customer 100% – The entire video is delivered from the perspective of a customer casually recommending a product she uses and likes. # Storyline - 00:00–00:03 The creator reminds viewers to take their B12, and asks if they take it. - 00:03–00:06 The creator introduces the brand as By Vivo, displays the dropper, and states that two pipettes of the product are needed for each dose. - 00:06–00:09 The creator notes that the liquid B12 tastes 'really nice'. - 00:09–00:12 The creator clarifies that the B12 tastes of oranges. - 00:12–00:15 The creator then concludes by saying it is brilliant and that she is about to order some more.

# Ad summary In this ad, a female influencer reviews the OVIO B12 supplement. She explains that after seeing an ad for it, she decided to test the product for herself. She opens the supplement, explains that it's orange-flavored, and then ingests one milliliter of the product. She likes the flavor and says it tastes absolutely stunning. She then encourages viewers to give the product a try and see how they get on. # Brand positioning OVIO is a brand promoting convenient wellness supplements to improve energy levels. The brand seems to target health-conscious individuals looking for easy ways to enhance their well-being. OVIO appears to ignore traditional norms around supplement formats, offering their products in convenient liquid drops instead of pills or powders. The brand positioning leans towards the functional by promising real results like increased energy, but does so with a simplified, approachable tone. # Product OVIO is a B12 supplement offered as orange-flavored liquid drops. According to the ad, the product is meant to help the consumer feel better in terms of energy. The product bottle uses a dropper to dispense one milliliter servings. An expiration date is printed on the bottle. # Visual style The ad has a casual, selfie-style aesthetic, aligning with typical user-generated content on platforms like TikTok and Instagram Reels. The production quality is simple, with natural lighting and a static camera, giving it a relatable and authentic feel. Quick cuts are used at a pace of approximately 25 CPM, and text overlays are synced to key audio moments. This style positions the ad as an organic review rather than a polished commercial. # Hooks Spoken: 00:00–00:03 You're probably fed up of seeing this all over your for you page, well so was I. Text overlay: 00:00–00:02 YOU'RE PROBABLY / 00:00–00:03 FED UP OF / 00:01–00:03 SEEING THIS / 00:01–00:03 ALL OVER YOUR FOR / 00:02–00:03 YOU PAGE Visual: 00:00–00:02 A medium close-up selfie-style shot of a young woman with long brown hair wearing a horizontal striped top and hair clips. She is holding a white and pink box of "OVIO LIFE" supplements. Behind her is a white shelving unit full of beauty products and a Christmas decoration. She opens the box. / 00:02–00:03 The woman pulls a white dropper bottle and package insert out of the box. She looks at the camera and gestures with her other hand. # Funnel stage Consideration # Pain points Seeing the same product advertised repeatedly without understanding its value: "You're probably fed up of seeing this all over your for you page, well so was I." # Value propositions - Orange flavored: Addresses potential taste concerns of a supplement. - B12: The ingredient that helps with your energy. # Benefits - Make you feel a bit better in terms of energy # Features - Orange-flavored - B12 # Call to action Let's give this a try and we'll see how we get on. # Social proof - The person speaking in the video says she is all about taking care of herself and is also improving her own health by not drinking alcohol: "And if you have a little my, have a look at my page, you will see I'm all about taking care of myself at the moment. I've been off the alcohol for six weeks, and I'm just trying to better myself." - The person speaking in the video mentions that they were initially drawn to the product after seeing it advertised: "Someone's grabbed my attention and I think it was one of the Hardfield Sisters." - She states the product tastes "absolutely stunning" and there are no "nasties". # Point of view - Customer 100% – The entire ad is told from the perspective of an individual customer trying the product and speaking casually to the camera. # Storyline - 00:00–00:08 00:00–00:08 The creator opens a package and states that she is testing the product because ads for it have been all over her for you page. This conveys that she is like the audience, and can be influenced by ads. - 00:08–00:17 00:08–00:17 She states that the ad grabbed her attention. She then explains that the product is an orange-flavored drop designed to help the consumer feel better in terms of energy. This describes the product and its benefit. - 00:17–00:26 00:17–00:26 She encourages the viewer to look at her page to see that she is all about self-care. She also mentions that she has been off alcohol for six weeks. This is intended to establish credibility by demonstrating her commitment to wellness. - 00:26–00:43 00:26–00:43 She struggles to open the product but eventually succeeds. She notes that the product is B12 and that you can get a B12 jab. This is intended to inform the viewer. - 00:43–00:50 00:43–00:50 She states that the expiry date is on the bottle, and reads that the dosage is a one-milliliter drop. This prepares the viewer for the product demonstration. - 00:50–00:56 00:50–00:56 She attempts to put a drop of the product onto her hand to ingest, but says that the dropper is dirty and cleans it. This is a realistic moment that is relatable to the viewer. - 00:56–01:01 00:56–01:01 She puts the one-milliliter drop into her mouth and reacts with surprise. This positive visual reaction helps create trust in the product. - 01:01–01:11 01:01–01:11 She says that the product actually tastes nice and you can taste the orange without any nasties. This describes the taste of the product to address purchase hesitancy. - 01:11–01:14 01:11–01:14 She encourages the viewer to try the product to see how they get on. This is a closing statement and call to action.

# Ad summary A man films himself in his home speaking highly of the Vivo Life B12 Liquid B12 Complex. He claims it has boosted his energy levels and puts the link to the product in the description. He recommends buying two, as they are cheaper than buying one, and they come with free shipping. # Brand positioning Vivo Life appears to be a brand that provides supplements, specifically B12. They are presented as a brand with a functional approach to health, offering products like liquid B12 to improve energy levels. The brand seems to align with the values of an active lifestyle by targeting people who need an energy boost. The man in the video recommends the brand with enthusiasm, implying the brand aims to occupy a space of trust and reliability in the supplement market. # Product The product featured is the Vivo Life B12 Liquid B12 Complex. It is a 60ml bottle of orange-flavored liquid supplement that is said to contain 60 servings. The man in the video states that the product comes in a pack of two, totaling 120 servings. It is designed to boost energy levels, helping people who struggle with fatigue and feel like they don't want to get out of bed. The supplement is taken in one ml doses every morning. # Visual style The ad has a UGC feel. It is shot in a selfie style with the man speaking directly to the camera. The editing style is simple and direct. The production quality is casual, aligning with a natural and relatable tone. # Hooks Spoken: Male 1: I cannot promote this product enough, it's amazing. Text overlay: 🎁 It's helped me so much 🤩🎁 Visual: 00:00–00:02 The man is in what appears to be his house. In the background, there is a white door frame and a gray wall. The man is white, middle-aged, and has a beard. He is wearing a dark blue shirt. He is holding up the Vivo Life B12 Liquid B12 Complex. The camera is selfie-style and still. # Funnel stage Consideration # Pain points The ad targets people who struggle with fatigue and don't have enough energy. The man says, "Before I started taking this, my fatigue was so low, I felt like I didn't want to get out of bed on days" # Value propositions - The B12 Liquid B12 Complex provides a convenient and effective way to boost energy levels and combat fatigue, with each pack containing two bottles totaling 120 servings. # Benefits - Boosts energy levels - Helps those struggling with fatigue # Features - B12 Liquid B12 Complex - 60ml bottle - Orange flavored - Pack of two - 120 servings total # Call to action I'll tag you below. Check it out. # Social proof - “I cannot promote this product enough, it's amazing... I've never felt so better.” – Male 1 (Customer) - “Before I started taking this, my fatigue was so low, I felt like I didn't want to get out of bed on days, but since taking it, my energy levels have literally skyrocketed.” – Male 1 (Customer) # Point of view - Customer 100% – The man in the video uses “I” statements and expresses his personal experience with the product. # Storyline - 00:00–00:02 The man, holding the product up in his hand, says he cannot promote the product enough because it is amazing. - 00:02–00:05 He continues by saying that he has never felt so better. - 00:05–00:10 The man states that before he started taking the product, his fatigue was so low that he didn't want to get out of bed. - 00:10–00:13 He adds that since he started taking it, his energy levels have skyrocketed. - 00:14–00:16 He shows the bottle of the product. It is B12 Liquid B12 Complex. - 00:16–00:22 The bottle is 60ml but it comes in a pack of two, with a total of 120 servings. It is orange flavored. - 00:22–00:24 He shows a dropper filled with the product. - 00:24–00:34 The man says that they suggest you take one ml. He usually takes a dose every morning to get through the day. His energy levels have literally skyrocketed, which he needs with the kids, the misses, and the dog. - 00:34–00:46 He finishes by saying the product is amazing and that he will put the links below because you can get either two or one, but two works out cheaper than one, and you get free shipping.

# Ad summary A woman in a home setting promotes liquid B12 drops. She claims it boosts energy, helps with focus and clarity, and tastes good. She says it is linked in the video if viewers want to purchase the product. # Brand positioning The brand, NV Vie, is presented as an easy alternative to B12 shots. NV Vie positions itself as an accessible, simple, and affordable method of getting B12 in a tasty liquid drop. The brand presents itself as an alternative for individuals seeking a simpler way to improve their focus and mental clarity. The drops are intended to be a functional tool for increasing energy levels throughout the day. # Product NV Vie’s B12 is a liquid vitamin taken sublingually for 30 seconds per day. The presenter states that it will boost your energy levels for the rest of the day, help you focus, and give you more mental clarity. The product comes in a dark amber glass bottle with a white dropper. The packaging is white with a red stripe and the brand and product name printed on the label. The ad seeks to overcome purchase barriers such as expensive B12 jabs by offering an affordable alternative. # Visual style The visual style is simple, raw, and authentic, likely shot on a smartphone camera. The editing style is basic with quick cuts and static shots. The production quality has a UGC feel. The pacing is moderate and consistent. # Hooks Spoken: Female 1: Did you know that you could get B12 in a liquid form? Text overlay: B12 in liquid form??!!! / DID YOU KNOW THAT / YOU COULD GET B12 / IN A LIQUID FORM Visual: 00:00–00:02 The shot is a selfie-style close-up of a woman with fair skin and long blonde hair wearing a black top in front of a tan wall. She holds a glass dropper with a white rubber top filled with a red liquid. Her nails are long and painted with a white and silver design. The product name, NV Vie, is visible on the bottle, though it is obscured by the presenter's hand. The lighting is soft. She holds the dropper up and slightly tilts it. # Funnel stage Consideration # Pain points The frustration is the inconvenience and cost associated with traditional B12 injections, which the ad addresses by offering a more convenient and affordable liquid alternative. “So no more expensive jabs.” # Value propositions - B12 in liquid form is an easy way to get the vitamin. - Affordable alternative to B12 jabs - Tastes quite nice # Benefits - Boost your energy levels - Makes it easier to focus - Gives you more mental clarity - Alternative to expensive jabs # Features - Liquid vitamin - Sublingual drops - Tastes quite nice # Call to action I've linked it in the video if you wanna grab yourself # Social proof - “I’ve linked it in the video if you wanna grab yourself” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is communicated from the POV of a customer reviewing and demonstrating a product. # Storyline - 00:00–00:02 The creator poses a question about B12. - 00:02–00:04 She reveals B12 can be taken in liquid form as a lead into her product intro. - 00:04–00:05 The creator reveals the liquid B12 is an alternative to expensive jabs. - 00:05–00:08 The creator shows the recommended dosage and explains how to take the product. - 00:08–00:10 She explains that taking the product will boost your energy levels for the rest of the day. - 00:11–00:14 Building on that previous benefit, she says it also makes it easier to focus and gives you mental clarity. - 00:15–00:17 To sweeten the deal, she says the product tastes quite nice as well. - 00:17–00:19 She says it is linked in the video if you want to purchase it.

# Ad summary A woman talks about the benefits of using a B12 supplement. She says that the clock change has made her tired, but using the product gives her energy. She states that the product tastes like blood orange and recommends people struggling with low mood, fatigue, and tiredness try this supplement. # Brand positioning The brand, as presented in this ad, seems to focus on natural wellness and straightforward solutions for women's health concerns. The brand positions itself as a provider of simple, effective supplements, particularly highlighting the often-overlooked importance of B12 for women's energy and mood. The brand opts for a functional, user-friendly approach, emphasizing ease of use (under-the-tongue drops) and a palatable taste (blood orange), pushing against the norm of less pleasant-tasting supplements. The brand doesn't shy away from addressing common concerns like fatigue and low mood, aligning with a lifestyle where women prioritize feeling their best with convenient health solutions. # Product The advertised product is a B12 supplement designed to boost energy, improve mood, and combat fatigue, specifically targeted towards women. It comes in a liquid form with a dropper for easy sublingual (under the tongue) administration. The supplement is blood orange flavored, making it palatable, and it is presented as a convenient alternative to gummies or tablets, requiring only 30 seconds under the tongue before swallowing. The product addresses the common issue of energy dips and mood slumps, particularly in relation to seasonal changes or tiredness, offering a quick, once-a-day solution to combat these issues. # Visual style The ad's visual style gives off a casual UGC feel, as it seems to have been shot on a phone camera. The video maintains consistently static shots with basic cuts, but it is still polished to a degree. There is nothing necessarily consistent about the format, with just a few quick zooms. # Hooks Spoken: 00:00–00:09: Struggling with a low mood, fatigue, feeling really tired. Do you know B12 is one of the overlooked things for women. So basically, this really helps us ladies out and Text overlay: struggling with a / low mood fatigue / feeling really tired / B12 is one / of the overlooked / things for women / really helps us / ladies out and Visual: 00:00–00:09 The shot is a chest-up view of a light-skinned woman with long brown wavy hair. She is wearing a white sweater. The background is a neutral wall with a brown headboard visible behind her. She is holding a white bottle with red and pink text on it in her left hand. # Funnel stage Consideration # Pain points Low moods, fatigue, and tiredness # Value propositions - Blood orange flavor, making it palatable # Benefits - Boosts energy - Improves mood - Combats fatigue - Convenient alternative to gummies or tablets # Features - B12 supplement - Liquid form with dropper - Blood orange flavored - Once-a-day dosage # Call to action I will link it below for you # Social proof - "Even after taking it, after two days, I felt a massive energy boost" - Female 1 (Customer) - "I have actually felt an energy boost, and I have felt so tired for the last few weeks since the clocks have changed. I've really felt it." - Female 1 (Customer) # Point of view - Customer 100% – The video is told from the perspective of a real user of the product who is describing their personal experience with the supplement. # Storyline - 00:00–00:09 The video begins with the presenter noting that B12 is often overlooked by women and that their B12 product helps ladies. - 00:09–00:15 00:09–00:15 She mentions that she is not joking and that after taking the B12 supplement for a couple of days, she felt an energy boost and that the product has a blood orange taste. - 00:15–00:29 00:15–00:29 The creator takes the supplement, explaining that only one dropper is needed under the tongue. She states that she almost sneezed before taking a moment. - 00:29–00:36 00:29–00:36 The creator states that you should hold the dropper under the tongue for a second so that it is absorbed. She then swallows and states that it is sweet. - 00:36–00:47 00:36–00:47 The presenter says that the supplement is better than a horrible taste, as well as saying that she has felt an energy boost. She notes that the clocks changing made her feel tired. - 00:47–00:56 00:47–00:56 The creator states that it gives her the energy that she needs and that it is the most overlooked supplement. - 00:56–01:13 00:56–01:13 The video explains that the product can help with low moods, fatigue, and tiredness. It also says that if you are struggling with those things, that trying a B12 supplement is highly recommended. - 01:13–01:20 01:13–01:20 The video says that the link will be below to check out the product. She says that it tastes like blood orange, is sweet, tastes nice, and you can't taste anything after.

# Ad summary The ad features a woman standing in her kitchen, holding a bottle of Vivo Life B12 drops. She explains how much she loves taking the drops as part of her morning routine. She says that since taking the drops, she has more energy, less fatigue, and less brain fog. She also mentions that the drops taste like orange, which she loves because she hates taking vitamins that make her gag. # Brand positioning Vivo Life is presented as a brand focused on providing high-quality, effective supplements that seamlessly integrate into a modern lifestyle. The brand positions itself as a solution to common problems like fatigue and brain fog by offering a B12 supplement that is easy to take and tastes good. This is in contrast to traditional vitamins, which the ad implies are unpleasant to consume. The brand aligns with values of health and wellness, offering a functional product with emotional benefits that help people feel like a "better version" of themselves. Vivo Life appears to ignore the category norm of hard-to-swallow vitamins, instead offering easy, tasty B12 drops. # Product The featured product is Vivo Life B12 drops, a vitamin supplement designed to boost energy, reduce fatigue, and clear brain fog. The product is for anyone who wants to improve their daily well-being with a simple addition to their morning routine. The ad highlights that only two drops are needed each day, as part of a morning routine, to feel "set for the day." A key USP is that the drops taste like orange, unlike traditional vitamins that often "make you gag" or "feel sick." The drops address the purchase barrier of unpleasant taste and difficulty swallowing, positioning themselves as a convenient and enjoyable way to get B12. The ad emphasizes that the product fits into a lifestyle approach to health, with the presenter saying it's become a lifestyle for her, and how she is on her fourth bottle since February. # Visual style The ad has a casual, UGC feel. The lighting appears to be natural and the production quality is typical of a social media video. The editing consists of static shots with minimal transitions. The ad has an average pace, with cuts timed to emphasize key statements. # Hooks Spoken: Female 1: I literally can't remember my life without my B12. Text overlay: 00:00–01:10 Why these B12 drops are worth every penny🩸 / 00:03–00:05 I LITERALLY CAN'T REMEMBER / 00:05–00:06 MY LIFE WITHOUT MY B12 Visual: 00:00–00:02 The shot shows a woman, likely in her 30s, with long, dark hair, wearing a brown sweatshirt, standing in a modern kitchen. She is in front of a mirror, applying liquid from a small dropper bottle into her mouth. The kitchen has gray cabinets and stainless-steel appliances. The camera is positioned at eye-level, giving a selfie-style view. / 00:02–00:06 The shot continues with the same setup as the previous shot. The woman speaks to the camera while holding the bottle of B12 drops and its packaging. # Funnel stage Consideration # Pain points The pain point is that traditional vitamins can be unpleasant to take, either making you feel sick or gagging, deterring people from maintaining a consistent routine. # Value propositions - Enhanced convenience: B12 in easy-to-take drop form, contrasting with pills or other formats that are hard to swallow or taste bad - Pleasant taste: The orange flavor makes it enjoyable compared to gag-inducing vitamins, easing the burden of morning supplements - Comprehensive solution: Supports energy, reduces fatigue, and clears brain fog, making consumers feel a noticeable improvement in their lives # Benefits - More energy - Less fatigue - Less brain fog # Features - Vitamin B12 drops - Orange flavor - Easy to administer - Take 2 drops a day # Call to action I'll link them below because obviously I love them, so you need to love them. # Social proof - "I literally can't remember my life without my B12" – Female 1 (Customer) - "I love it" – Female 1 (Customer) - "So many people scream and rave about the Vivo Life B12" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the first-person perspective of a customer who has integrated the product into her daily routine and shares her personal experience. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with the creator squeezing B12 drops into her mouth, which serves as a visual hook and sets the tone that this product is easy to take. The on-screen text introduces the core message: Why these B12 drops are worth every penny. This creates immediate curiosity and positions the creator as someone who has firsthand experience with the product, conveyed through a casual, selfie-style camera angle. - 00:03–00:07 00:03–00:07 The creator states, “I literally can't remember my life without my B12.” This introduces a problem, suggesting that her life has improved drastically since she started taking the supplement. The perspective remains from the creator’s POV, with a light tone. - 00:07–00:12 00:07–00:12 She continues, “I love it. Two drops a day in the morning as part of my morning routine, and I am set for the day.” This highlights the product’s ease of use and integration into a daily routine. The tone is enthusiastic and the perspective stays with the creator, showcasing the product's convenience. - 00:13–00:19 00:13–00:19 The creator lists the benefits: “Less tired, more energy, less fatigue, less brain fog. Winner winner chicken dinner.” These statements directly address the desired outcomes of using the product, while the winner winner chicken dinner provides the ad with a light tone. - 00:19–00:33 00:19–00:33 She highlights her personal experience: “For Feb, I was constantly knackered even after 10 hours of sleep. I was just… not the same person I am today. I am a better person with my B12.” This shows how the product solved her own energy problems. The creator speaks from a personal perspective, emphasizing the transformative impact of the product. - 00:34–00:40 00:34–00:40 The creator then broadens the appeal: “And so many people scream and rave about the Vivo Life B12, and it tastes lovely.” This reinforces the product's popularity and taste. The casual tone conveys authenticity. - 00:40–00:50 00:40–00:50 She addresses a common consumer pain point: “Which is unbelievable. I hate having vitamins in the morning, and they make you feel sick or they make you gag. Whereas these don’t, taste like orange.” This directly contrasts the product with negative experiences of taking vitamins, emphasizing the unique taste. She positions herself as an ordinary user with relatable concerns. - 00:50–01:06 00:50–01:06 The creator displays both the bottle and box of the B12 drops and shares her long-term usage: “And they’re just phenomenal. I love them. I will scream and rave about them all the more. I think I’m on maybe like my fourth bottle since Feb, and it's just a lifestyle now.” This reinforces the product's quality and her own commitment to it. She maintains an enthusiastic tone and speaks from a first-person perspective. - 01:06–01:10 01:06–01:10 Finally, she ends with a direct call to action: “I’ll link them below because obviously I love them, so you need to love them." This encourages viewers to explore the product themselves, while reinforcing the product's benefits.

# Ad summary The ad features a woman promoting B12 liquid drops to combat menopause fatigue. She shares her experience of using the product as an alternative to B12 injections, which she had to pay for privately. # Brand positioning B12 Liquid is presented as a health and wellness solution for women experiencing symptoms of perimenopause and menopause, specifically fatigue. The brand positions itself as an accessible alternative to B12 injections, which often require a doctor's prescription and private payment. By offering an easy-to-use liquid supplement, B12 Liquid aims to empower women to take control of their health and well-being during this life stage. The brand's tone is casual and relatable, aligning with a lifestyle of self-care and proactive health management. # Product B12 Liquid is a liquid supplement designed to combat fatigue associated with perimenopause and menopause. The product comes in a small glass bottle with a dropper for easy administration. It is implied that the liquid should be taken sublingually (under the tongue) for optimal absorption. The ad promotes the liquid drops as an accessible and easy alternative to B12 injections, which can be costly and require a doctor's prescription. The user states that the liquid drops help with her fatigue symptoms, suggesting the product is effective. A USP is that it is easy to use: 'just pop it in under the tongue'. The product is for women going through menopause or perimenopause, and the ad addresses the purchase barriers of cost and access by offering a convenient and affordable alternative to injections. # Visual style The ad has a UGC feel, shot in a home kitchen with natural lighting. The editing is straightforward with static shots. The production quality is simple, resembling a casual social media post. The pacing is relaxed and conversational, matching the speaker's tone. # Hooks Spoken: 00:00–00:02 Good morning, everyone. Happy Sunday. Text overlay: 00:00–00:02 GOOD MORNING EVERYONE HAPPY SUNDAY / 00:00–00:02 Good Morning Lovelies Visual: 00:00–00:04 A woman with blonde hair, wearing glasses and a leopard print pajama top, is in her kitchen. She is holding a white mug and drinking from it. # Funnel stage Consideration # Pain points The ad addresses the difficulty and cost associated with obtaining B12 injections, stating, 'Doctors won't give them me. I had to go and pay for them privately.' This highlights the frustration of women who cannot easily access B12 injections through traditional medical channels. # Value propositions - Easy to use: 'just pop it in under the tongue' - Accessible alternative to B12 injections # Benefits - Combats fatigue associated with perimenopause and menopause # Features - B12 Liquid drops - Easy to use - Taken under the tongue # Call to action It's down in the yellow basket. # Social proof - I do recommend it. It's been great, so I need a top up." - Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a woman sharing her personal experience with the product. # Storyline - 00:00–00:09 The ad opens with a woman cheerfully greeting her audience on a Sunday morning, while drinking a hot beverage. - 00:09–00:15 She states that she is already working and that she is on the last dregs of her B12 liquid. - 00:15–00:22 She explains that when going through perimenopause, menopause fatigue was one of the symptoms. - 00:22–00:30 She explains that there is an 'A to Z' of symptoms, and she used to have B12 injections for fatigue. - 00:30–00:37 She says that she has found that the B12 drops are easy to use, and demonstrates how to administer the drops under the tongue. - 00:37–00:44 She states that the B12 liquid is helping her and that she takes some every morning. - 00:44–00:48 She says that she used to have injections, but doctors would not give them to her, and she had to pay for them privately. - 00:48–00:54 She says that she had to diagnose herself, and went down the rabbit hole. - 00:54–00:58 She states that the B12 liquid can be found in the 'yellow basket' and recommends it.

# Ad summary A woman shows the camera a bottle of B12 Liquid B12 Complex by Vivo. She reminds the viewer to take their vitamins, demonstrating the use of the dropper, and tells them where to buy the product. # Brand positioning The ad presents Vivo as a brand focused on easily consumable supplements, specifically B12 vitamins. It positions itself as a convenient, reminder-based solution for those who need to boost their B12 intake. The brand aims to integrate seamlessly into the user's daily routine, promoting a functional approach to health and wellness, emphasizing ease of use and accessibility. The brand avoids making dramatic claims, focusing instead on the simple act of remembering to take one's vitamins. # Product The product being advertised is B12 Liquid Complex by Vivo, a vitamin B12 supplement in liquid form. It is presented as an easy-to-use supplement to remind people to take B12 vitamins. The product is consumed by placing two pipettes of the liquid directly into the mouth. The USPs highlighted are the product's easy integration into daily routines and the encouragement to remember to take vitamins. The ad directly addresses forgetfulness as a purchase barrier by framing the act of taking the supplement as a 'reminder.' # Visual style The ad has a casual, UGC-style aesthetic. The editing is straightforward, with static shots and minimal transitions. The production quality is basic, resembling a selfie video taken with a smartphone. The pacing is relaxed and conversational. # Hooks Spoken: Female 1: This is your reminder to take your vitamins. Text overlay: 00:00–00:01 / REMINDER TO TAKE / YOUR VITAMINS. Visual: 00:00–00:02: The shot is a close-up of a woman with fair skin, shoulder-length blonde curly hair with grey roots, wearing a purple top and bright pink lipstick. She is holding a white bottle with red accents and a black cap, using the dropper attached to the cap. She is looking directly into the camera, indoors with warm lighting and a blurred background showing a lamp and what appears to be a person in a chair. # Funnel stage Consideration # Pain points The pain point is forgetting to take daily vitamins. Addressed by framing the act of taking the supplement as a reminder. # Value propositions - Easy-to-use dropper reminds you to take your vitamins. # Benefits - Reminds you to take your vitamins - Easy to use # Features - B12 Liquid Complex - Comes with dropper # Call to action Click in that yellow basket down there, you can grab some. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer, sharing her routine and product recommendation. # Storyline - 00:00–00:02 The ad begins with a woman holding a bottle of B12 supplement, reminding viewers to take their vitamins. - 00:02–00:04 She identifies the product as B12 by Vivo. - 00:04–00:06 She uses the dropper to take a dose of the vitamin supplement. - 00:06–00:09 She advises viewers to take two pipettes of the product and reminds them again to take it. - 00:11–00:15 She asks if the viewer has any of the product and directs them to the yellow basket below where they can grab some for themselves.

# Ad summary A woman records herself in her kitchen. She recounts her positive experience with the National Health Service (NHS), and then shares her experience taking a vitamin D3 supplement from the brand Vivoo. She demonstrates taking it and then encourages viewers to check it out, especially for Black Friday sales. # Brand positioning Vivoo is presented as a health supplement brand that provides vitamin D3 supplements. The brand seemingly caters to people interested in their health and feeling energized. The brand aims to fit into a lifestyle of health and wellness. # Product The product being advertised is Vivoo D3. It is a liquid supplement that comes in a small bottle with a dropper. It is lemon flavored but according to the woman in the video, it doesn't have much taste. The consumer can dilute it with water if they choose, but the woman in the video takes it by dropping it directly into her mouth. She states that after taking it for 10 days, she has more energy and generally feels better. # Visual style The ad has a polished UGC feel. It has static shots and smooth transitions. The production quality is high and supports the intended tone of a casual product review. The pacing is slow, with about 4 cuts per minute. The audio syncs with the speaker in the video. # Hooks Spoken: 00:00–00:06: I just came off the phone to my doctors, and I honestly can't believe the stick that the NHS gets from a lot of people while they're under so much pressure. Text overlay: I just came off the phone to my doctors / and I honestly can't believe the stick that the NHS / gets from a lot of people while they're under so much pressure. Visual: 00:00–00:06: The shot is close up on a fair-skinned young woman with blonde hair and blue eyes. She is wearing a mauve-colored shirt and gold hoop earrings. She is in her kitchen; in the background is a gray kitchen counter and a light fixture. # Funnel stage Consideration # Pain points The need for more energy and a general feeling of well-being: "Definitely got more energy since I've been taking this and I do just feel generally a bit better off." # Value propositions - Lemon flavoured to avoid bad taste - Get an energy boost with an easy to take supplement - Can be diluted with water for taste preferences # Benefits - Definitely got more energy since I've been taking this - I do just feel generally a bit better off # Features - Lemon flavour in the bottle - You can dilute it with water # Call to action I'll link this below again if you wanna have a look # Social proof - 10 days and I am loving it so far." – Female 1 (Customer) - Definitely got more energy since I've been taking this and I do just feel generally a bit better off." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the point of view of a customer reviewing a product. # Storyline - 00:00–00:18 The woman begins by stating that she has just come off the phone with her doctors and shares her positive experience with the NHS. - 00:11–00:18 She says that her experience with the NHS is a "10 out of 10" and that she was able to get an appointment for something non-urgent in a timely manner. - 00:25–00:29 She continues that she feels blessed to have the NHS and is grateful for them. - 00:31–00:36 She then holds up a bottle of Vivoo D3 and states that she is about to take it and provide an updated review because she had shown the product when she first received it. - 00:36–00:38 She holds up the bottle closer to the camera and says she has been taking it for 10 days and is loving it. - 00:39–00:46 She opens the bottle and mentions that it has a lemon flavor, but that it doesn't really taste like much to her, and drops the liquid into her mouth. - 00:47–00:54 After taking the supplement, she says that she has definitely gotten more energy and generally feels better, which she admits could be in her head, but that it is good enough for her. - 00:54–00:58 She concludes by saying that she will link the product below and encourages viewers to check it out, especially for Black Friday sales.

# Ad summary A woman wakes up tired and uses a vitamin B12 supplement daily to help her energy levels. She recommends the supplement to anyone struggling with tiredness and fatigue. # Brand positioning The brand aims to solve everyday problems such as tiredness and brain fog. The brand positions itself as aligned with a lifestyle where energy is important, enabling customers to live their lives to the fullest. It offers functional supplements to help the customer with feeling less tired, fatigued, and with brain fog. # Product The product is a vitamin B12 supplement. It is designed to help people feel less tired and fatigued, and have more energy. It helps with brain fog and helps people remember where they put their car keys. It comes in a dark glass bottle with a dropper. The product is designed for people who struggle with energy and fatigue. The product is designed to be taken daily under the tongue. # Visual style The ad has a UGC feel and is filmed in a casual setting, with natural lighting and static shots. The editing style is simple with no transitions, jump cuts and simple text overlays. The production quality has a DIY feel, as it appears to be filmed on a phone camera. # Hooks Spoken: 00:00–00:04 Female 1: Are you fed up of waking up still tired and not having the energy to even get out of bed? Text overlay: 00:00–00:03 Fed up of waking up still tired? / 00:00–00:03 ARE YOU FED UP (areyoufedup) / 00:01–00:02 OF WAKING UP (areyoufedup) / 00:02–00:03 STILL TIRED (areyoufedup) / 00:03–00:04 AND NOT (areyoufedup) / 00:03–00:04 HAVING THE ENERGY (areyoufedup) Visual: 00:00–00:02 The frame shows a white woman in bed with her head on a pillow. She has her eyes open. She is covered with a grey and white blanket. There is a white wardrobe in the background. / 00:02–00:03 The woman sits up and raises her arms to flex. She is wearing a green sweatshirt. / 00:03–00:04 The woman sits up in bed. She is holding a brown glass bottle with a white label and a white dropper. She is opening the bottle. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points Feeling tired and fatigued, especially in the afternoons, creating the need for a nap. # Value propositions - "Taking this daily is designed to help you feel less tired and fatigued and have more energy and not needing a nap at three PM." - "A drop of this under my tongue daily has helped me massively." - "I have to take this because it gives me so much energy." # Benefits - Help you feel less tired and fatigued - Have more energy - Not needing a nap at three PM - Helps you with brain fog - Helps you remember where you put your booming car keys on a night # Features - Vitamin B12 - Comes in a bottle with a dropper - Take daily under the tongue # Call to action I'm gonna drop you the link to this and you can go and check it out for yourself. # Social proof - "A drop of this under my tongue daily has helped me massively" – Female 1 (Customer) - "I have to take this because it gives me so much energy" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product and sharing their personal experience using it. # Storyline - 00:00–00:04 The creator wakes up tired and struggles to get out of bed, presenting a problem that she believes her viewers will also relate to. - 00:04–00:17 The creator shows the product that helps her with her tiredness. - 00:17–00:20 The creator shares the benefits of the product, taking it on camera to display its ease of use. - 00:20–00:28 The creator demonstrates the place that she stores the product, implying that it is a key part of her daily routine. - 00:28–00:30 The creator states that she needs to take the product every day because it gives her so much energy, which she needs as a cancer fighter. - 00:30–00:34 The creator encourages her viewers to check the product out for themselves.

# Ad summary The ad features a woman promoting a B12 supplement in liquid form. She explains that after taking it for a week, her energy levels have improved, especially by the end of the work week. She encourages others to try it and "start your B12 journey today." # Brand positioning The brand aims to occupy the consumer's mind by offering a functional and effective B12 liquid supplement that provides energy and focus, particularly for women experiencing low energy, lack of motivation, and brain fog possibly due to menopause. The brand positions itself as a solution for maintaining energy and focus, especially by Friday night after a full week of work, pushing against the norm of feeling exhausted. The brand aligns with a lifestyle of maintaining energy and productivity, promoting a functional benefit. # Product The product is a B12 liquid supplement designed to improve energy levels and focus. The ad emphasizes that the product is for individuals, especially women experiencing low energy, lack of motivation, and brain fog. It is highlighted as a liquid form, which the ad claims absorbs into the system better, helping to maintain energy and focus. The ad addresses the purchase barrier of skepticism by having the woman share her personal experience and the positive results she has seen in her energy levels after using it for a week. The product is presented as a solution to feeling exhausted by Friday night, offering a way to maintain energy throughout the week. # Visual style The ad has a UGC feel, shot in a bright, natural setting with a handheld camera. The editing style is simple, with static shots. The production quality is casual, supporting the personal tone. The pacing is consistent, with a conversational rhythm. There is no specific audio-visual sync. # Hooks Spoken: 00:02–00:04 Menopause beavers assemble! Text overlay: 00:00–00:04 Menopausal beavers assemble! Visual: 00:00–00:02 Close-up shot of a fair-skinned woman in her 40s with long blonde curly hair, wearing a green tank top and multiple rings. She is indoors in a bright kitchen. She's centered in the frame. In the background are white countertops and dark grey kitchen cabinets. The camera is static and slightly shaky, shot in selfie style. She is applying something to her upper lip. / 00:02–00:04 Close-up shot of the same woman. She is centered in the frame and speaking directly to the camera. The background remains the same. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is experiencing low energy, lack of motivation, and brain fog, particularly by the end of the work week: "Have constant no energy, no motivation and brain fog." # Value propositions - B12 in liquid form absorbs into your system better, helping you to maintain energy and focus. # Benefits - Absorbs into your system better - Helping you to maintain energy and focus # Features - B12 - Liquid form # Call to action Start your B12 journey today # Social proof - “This stuff has shook me this week.” – Female 1 (Customer) - "I've been using it for a week now and I've seen a huge difference in my energy levels." – Female 1 (Customer) - “I only promote the stuff on here if I genuinely use and love it.” – Female 1 (Customer) - “I have genuinely seen a huge difference in my energy levels using this." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product, using a casual tone and sharing personal experiences. # Storyline - 00:00–00:04 00:00–00:04 The woman looks directly at the camera and says, "Menopause beavers assemble!" - 00:04–00:10 00:04–00:10 The woman holds up the product and says, "This stuff has shook me this week. Have constant no energy, no motivation and brain fog." - 00:10–00:23 00:10–00:23 The woman says, "You seriously need to try this. I've been using it for a week now and I've seen a huge difference in my energy levels. B12 which now is liquid form which absorbs into your system better helping you to maintain energy and focus." - 00:23–00:29 00:23–00:29 The woman says, "By Friday night normally after a full week at work, I am ready for the knacker's yard at 6:00." - 00:29–00:41 00:29–00:41 The woman concludes by saying, "This stuff has saved me. I only promote the stuff on here if I genuinely use and love it. I have genuinely seen a huge difference in my energy levels using this. Linked it for you guys, honestly start your B12 journey today, you won't look back."

# Ad summary A woman records a selfie-style video in her kitchen, describing and demonstrating how she takes Vivo B12 liquid supplement daily. She explains that she feels more energized since she started taking it, and appreciates that it's easier than tablets or injections. She shows the product packaging and fills the dropper before dispensing the B12 liquid supplement under her tongue. # Brand positioning Vivo is presented as a brand that offers simple, convenient supplements that boost energy and wellness. The ad avoids traditional product demonstrations, and instead taps into the visual language and tone of UGC creator content. This helps the brand feel more relatable and trustworthy. # Product The Vivo B12 is a liquid supplement used to increase energy levels and fight fatigue. It comes in a glass bottle with a dropper applicator. The B12 liquid has an orange flavor and is easily absorbed by placing it under the tongue for 20 seconds. The ad emphasizes the product’s ease of use and convenience, claiming it's easier to take than tablets or injections. # Visual style The ad has a raw, unedited look, consistent with organic content made for social media. The creator uses natural lighting and a simple background. The video uses direct-to-camera address and selfie-style framing. # Hooks Spoken: 00:00–00:05: So I've been taking this Vivo B12 every morning. Text overlay: 00:00–00:01: SO I'VE BEEN TAKING / 00:01–00:03: THIS VIVO B12 / 00:03–00:05: EVERY MORNING Visual: 00:00–00:05: A medium, selfie-style shot of a woman with long brown hair wearing a black hooded jacket and blue leggings, standing in a kitchen. In the background are white cabinets and a window. She holds up two products, one in a white box and another in a bottle with a dropper. # Funnel stage Middle of funnel (Consideration) # Pain points Feeling tired even after getting enough sleep. # Value propositions - Boost your energy levels with a simple, orange-flavored B12 supplement that's easier to take than traditional pills or injections. # Benefits - Increased energy levels - Combats fatigue - Easy to use - Easy to remember to take - Easier than injections or tablets # Features - B12 supplement - Liquid form - Orange flavor - Dropper applicator # Call to action I will link it here if you still wanna try it # Social proof - "But honestly, I've seen such a difference" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer sharing their personal experience with the product. # Storyline - 00:00–00:06 The creator begins by introducing the Vivo B12 supplement, saying that she takes it every morning. - 00:06–00:09 The creator emphasizes that she has noticed a significant difference since she started taking the supplement. - 00:09–00:14 She explains that even with enough sleep, she usually wakes up feeling tired, implying that the supplement helps combat this. - 00:14–00:20 The creator shares that she bought the product on TikTok Shop. - 00:20–00:26 The creator states that the product is working great for her. She then demonstrates how she uses the dropper to fill it as close to one as she can get. - 00:26–00:31 The creator tells viewers to put the liquid under their tongue, wait for 20 seconds, and then it's done. She adds that the liquid has an orange flavor. - 00:31–00:36 The creator reiterates how much her energy levels have improved since using the product. - 00:36–00:42 She demonstrates putting the B12 liquid under her tongue and then puts the dropper back into the bottle. - 00:42–00:51 She concludes by saying, “So yeah that’s me done for the day,” and highlights how easy it is to take. - 00:51–00:55 She explains that she prefers the liquid supplement because it's easier than injections or tablets, and mentions that it's easy to remember to take. - 00:55–00:59 Finally, the creator tells viewers that she will link the product if they want to try it, calling it “Boss.”

# Ad summary This ad features a woman promoting the Vivo Life Liquid B12 Complex, touting its benefits for increased energy, reduced fatigue, and overall immune system support. # Brand positioning Vivo Life is presented as a health and wellness brand focused on offering liquid supplements that are both effective and easy to use. The brand emphasizes simplicity, aiming to provide a convenient solution for individuals looking to incorporate B12 into their daily routine. Vivo Life seems to push against the norms of traditional pill supplements, offering a liquid form that is portrayed as easier to administer. The brand's positioning is both functional, with its focus on delivering B12 for immune system support, and lifestyle-based, appealing to individuals seeking a simple health journey. # Product The Vivo Life Liquid B12 Complex is a liquid supplement designed to support increased energy, reduced fatigue, and overall immune system health. The product is packaged in a white and red box and comes with a dropper for easy, sublingual administration. Each dose is approximately one milliliter and is orange flavored. The main selling point of the product is its convenience and ease of use, as highlighted by the presenter. The dropper format addresses the problem of taking pills and offers a user-friendly way to incorporate B12 into one's daily routine. The product is for anyone looking to support their immune system and increase energy levels, particularly those who prefer liquid supplements over traditional pills. # Visual style The ad features a casual, UGC-style aesthetic with a selfie-style camera setup. The production quality is simple, with natural lighting and unedited shots, lending it an authentic feel. The editing style consists of static shots with no transitions, maintaining a consistent pace throughout. The overall impression is low-fi, which aligns with the casual tone. # Hooks Spoken: Female 1: Okay, so I'm on like a health journey kind of thing. Text overlay: B12 COMPLEX / Increased Energy & / Reduced Fatigue / Supports Nervous / System & Brain Health Visual: 00:00–00:02 The shot is selfie-style, slightly zoomed in on a woman. She has blonde hair and is wearing a gray t-shirt. She is inside her house with a staircase visible in the background. She is holding a red and white box with black text, which is the product. She's smiling and talking. # Funnel stage Consideration # Pain points The ad implies that taking traditional pills or supplements can be inconvenient or less effective. The woman promotes the easy-to-use liquid form as a solution: “This is the easiest way to do it is the droppers.” # Value propositions - Easy to use: Liquid format with a dropper for convenient sublingual administration. - Health Benefits: Supports energy, reduces fatigue, and boosts the immune system. # Benefits - Increased energy - Reduced fatigue - Supports nervous system - Supports brain health - Good for the whole immune system # Features - Liquid B12 Complex - Sublingual - One milliliter dosage - Orange flavored # Call to action I'll put it in the orange cart. # Social proof - None used. # Point of view - Customer 100% – The entire ad is shot in selfie style, with the woman speaking directly to the camera as a product user. # Storyline - 00:00–00:02 A woman introduces herself and mentions she's on a health journey. - 00:02–00:08 She presents the Vivo Life Liquid B12 Complex and highlights it's their liquid B12 complex. - 00:09–00:12 She emphasizes that the liquid sublingual dropper will drop in one mill. - 00:13–00:15 She says that B12 is good for the whole immune system. - 00:15–00:19 She states that the product is orange flavored and she takes a mill of the supplement - 00:20–00:26 She states the product name and says it is the easiest way to do it using the dropper, and that she will put it in the orange cart.