How Tonee Advertises on Meta

# Ad summary This ad features a woman demonstrating the use of Instagirl Body Sculpting Patches. She first applies the patch to her upper thigh, and then demonstrates how it looks underneath clothing. # Brand positioning Instagirl aims to occupy the space of instant body confidence and enhancement. The brand promotes a lifestyle where you can feel good in your clothes and about your body in seconds. Instagirl pushes against the norms of long-term diet and exercise solutions, by offering quick, temporary improvements. The brand positioning is functional, promising instant results with minimal effort. # Product The Instagirl Body Sculpting Patch is a transparent adhesive patch designed to instantly lift and smooth the appearance of skin on the body. The ad demonstrates its application on the upper thigh to smooth and lift the skin in that area. The product is applied directly to the skin and is thin enough to be worn discreetly under clothing. The patch is intended to provide immediate, noticeable results, enhancing the body's contours for a smoother, more toned look. The ad is telling the viewer that this product is worth trying for its ease of use and instant gratification. # Visual style The ad features a clean, bright aesthetic with a focus on showcasing the product's application and results. The editing is simple and straightforward, with static shots and smooth transitions. The production quality is polished, giving it a commercial feel, but the demonstration is performed by a non-professional model, creating a UGC feel. The pacing is moderate, with cuts timed loosely to the music. # Hooks Spoken: 00:00–00:02 [Singing] 'Cause I can see you need someone to trust. Text overlay: 00:00–00:02 None used Visual: 00:00–00:02 A person in a black bodysuit stands in a bright room with a glass door and white trim. The camera shows a close-up view of the person's upper thigh, as two hands apply a clear, adhesive patch with a blue, scalloped edge. The camera is stationary and focused on the application. # Funnel stage Consideration # Pain points The central frustration is the desire for immediate body enhancement. This is visually demonstrated with the person showing the patch applied to their bare upper thigh. # Value propositions - The product is applied directly to the skin and is thin enough to be worn discreetly under clothing. - The patch is intended to provide immediate, noticeable results, enhancing the body's contours for a smoother, more toned look. # Benefits - Instant body confidence - Enhances the body's contours for a smoother, more toned look # Features - Adhesive patch - Wear under clothing - Instantly lifts and smooths skin # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 100% – The entire video demonstrates usage from the user’s perspective, showing application and results. # Storyline - 00:00–00:02 00:00–00:02 A person applies a clear, adhesive patch to the side of their upper thigh. This conveys the first step in using the product. The audience is experiencing the brand's perspective, as the product is directly demonstrated. - 00:02–00:04 00:02–00:04 The person rubs their hand over their bare thigh. This conveys how the skin may look before using the product. The audience is experiencing the brand's perspective, as the product is about to be demonstrated. - 00:04–00:09 00:04–00:09 The person applies the adhesive patch to their upper thigh. This continues the demonstration of how to use the product. The audience is experiencing the brand's perspective, as the product is directly demonstrated. - 00:11–00:14 00:11–00:14 The person rubs their hand over their bare thigh, where a patch has been applied. This conveys how the skin may look after using the product. The audience is experiencing the brand's perspective, as the product is being demonstrated. - 00:14–00:17 00:14–00:17 The person pulls up the leg of a pair of light-colored shorts to demonstrate the patch's visibility under clothing. This conveys how the product can be worn discreetly. The audience is experiencing the brand's perspective, as the product is demonstrated.

# Ad summary An ad demonstrating Tonee Tape, a body shaping tape that is applied to the thigh to give it a lift. # Brand positioning Tonee Skin offers Tonee Tape as an alternative to surgery to achieve a smoother body shape. The brand positions its tape as a simple, effective, and fast way to get immediate shaping without downtime or injections. The brand promotes real results and instant lift. # Product Tonee Tape is a body shaping tape that is applied to the thigh. It’s designed to give you immediate shaping without any downtime or injections. Once applied, it's invisible under clothing and stay secure all day. The tape provides an instant lift. # Visual style The ad has a UGC feel with a white backdrop. The editing is smooth and paced evenly with voiceover. # Hooks Spoken: Surgery isn't your only option for looking smoother. Text overlay: Surgery isn't your only option for looking smoother Visual: 00:00–00:02 A mid shot of a person wearing a black bodysuit applying a strip to their thigh. The background is a bright white wall. # Funnel stage Consideration # Pain points The ad addresses the pain point of wanting a smoother body shape. Quote: "Surgery isn't your only option for looking smoother." # Value propositions - Tape allows you to receive immediate shaping without downtime or injections. # Benefits - Looking smoother - Real results - Instant lift # Features - Immediate shaping - Invisible under clothing - Stay secure all day # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer showcasing the product. # Storyline - 00:00–00:02 The ad opens with a shot of the product being applied to the thigh, stating, "Surgery isn't your only option for looking smoother." - 00:02–00:05 The ad shifts to a mid-shot of the presenter holding the Tonee Tape while stating, "Try this instead. This is Tonee Tape from ToneeSkin." - 00:05–00:09 The ad cuts to a split-screen of a "before" and "after" of the thigh with Tonee Tape applied, stating, "Designed to give you immediate shaping without any downtime or injections." - 00:09–00:13 The ad returns to the presenter applying the tape and stating, "Apply the strip, pull gently, and secure it on the other end." - 00:13–00:15 The ad showcases the presenter putting on clothes, implying that the tape is invisible under clothing, stating, "Invisible under clothing and stay secure all day." - 00:16–00:20 The ad showcases the presenter in different outfits to show the lift that the tape provides, stating, "See the difference yourself. Real results. Instant lift. ToneeSkin."

# Ad summary This ad showcases thigh lifting tapes. The ad opens with a close up of the application, and then shares before and after images of the tapes. The tapes appear to lift and smooth the thigh area. # Brand positioning The brand, Instalift, presents itself as a provider of body-shaping solutions with a focus on instant results. The brand aligns with the values of immediate gratification and aesthetic enhancement. The product is positioned as a quick and easy fix, contrasting with more time-consuming or invasive alternatives. The brand's positioning is functional, offering a practical solution for those seeking to improve their body shape without long-term commitment. # Product The featured product is thigh lifting tapes designed to instantly lift and tone saggy and loose thighs. These clear, adhesive tapes are applied to the upper thighs and are shown being peeled from the backing, revealing a blue scalloped edge, and then smoothed onto the skin. The product aims to address the appearance of cellulite and sagging skin, offering a temporary solution for a smoother, more lifted look. The tapes are shown being used in various settings, including at home and outdoors, implying versatility and ease of use. The ad highlights the instant transformation, suggesting that the product is worth trying for its immediate cosmetic benefits. # Visual style The ad has a hybrid aesthetic, combining elements of user-generated content with a polished commercial feel. The editing style includes quick cuts and static shots, with smooth transitions between scenes. The production quality is relatively high-end, suggesting a professional approach. The pacing is quick, enhancing the sense of immediacy and transformation. Product actions are timed to the music beat. # Hooks Spoken: 00:01–00:07: [SINGING] I don't care about your first love, should be your last one, treat me like your last one. Text overlay: 00:00–00:07: Instantly lift and tone saggy and loose thighs Visual: 00:00–00:01: Close-up shot of a person's thigh as they peel away the backing of an Instalift tape. The person has fair skin and is wearing a pink long sleeve shirt with white shorts. The background is a plain white door with a silver handle. The camera is positioned close to the thigh, focusing on the application of the tape. / 00:01–00:02: Medium shot of a person's thigh as they apply an Instalift tape. The person has fair skin and is wearing a green tank top. The background is a white wicker chair and green plants. The camera is stationary and at eye level, focusing on the application of the tape. / 00:02–00:03: Close-up shot of a person's thigh as they apply an Instalift tape. The person has fair skin and is wearing a black top and biker shorts. The background is a neutral wall. The camera is stationary and at eye level, focusing on the application of the tape. / 00:03–00:04: Close-up shot of a person's thigh as they apply an Instalift tape. The person has fair skin and is wearing a pink long sleeve shirt with white shorts. The background is a plain white door. The camera is stationary and at eye level, focusing on the application of the tape. / 00:04–00:05: Close-up shot of a person's thigh as they apply an Instalift tape. The person has fair skin and is wearing a black leotard. The background is a plain white door. The camera is stationary and at eye level, focusing on the application of the tape. / 00:05–00:06: Woman stands in what appears to be a bathroom, wearing a cream colored dress. She pulls on the top of her thigh. / 00:06–00:07: Medium shot of a person's thigh as they apply an Instalift tape. The person has fair skin and is wearing a black leotard. The background is a plain white door. The camera is stationary and at eye level, focusing on the application of the tape. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having saggy and loose thighs. # Value propositions - The thigh lifting tapes will help lift and tone saggy and loose thighs instantly. # Benefits - Instantly lift and tone saggy and loose thighs # Features - thigh lifting tapes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand through product claims and demonstrations. # Storyline - 00:00–00:01 The ad opens with a close-up shot of hands peeling away the backing of a thigh-lifting tape and applying it to the thigh. - 00:00–00:01 The perspective is from a neutral observer, focusing on the product application. The moment is functional and informative, demonstrating the initial step in using the thigh-lifting tapes. - 00:01–00:07 Several quick shots of the tapes being applied to different women's thighs are shown, as text is overlaid onto the screen. - 00:01–00:07 The perspective is from a neutral observer, focusing on the product application. The moment is functional and informative, demonstrating the initial step in using the thigh-lifting tapes. - 00:08–00:19 The ad transitions to a series of "before and after" shots, showing the appearance of the thighs before and after the application of the lifting tapes. - 00:08–00:19 The perspective is from a neutral observer, focusing on the transformation of the thigh area. The moment is intended to persuade the viewer of the product's effectiveness by showcasing a visible improvement.

# Ad summary A blonde woman is in her bathroom in front of the mirror and says she has a secret to share. She says she's getting loose skin around her neck and has been looking into neck lift treatments. She demonstrates Tonee neck lift tapes, which can be applied behind the hairline. She demonstrates how to apply the tapes and displays a before/after comparison of her neck. # Brand positioning Tonee skin offers a solution to loose skin around the neck without resorting to expensive treatments. The brand provides customers with an affordable way to feel more confident by smoothing out the appearance of their skin. The brand aims to offer a quick fix and is not focused on long-term or permanent results. The brand's positioning is functional, in that it prioritizes simplicity and immediate results for consumers looking for instant improvement. # Product Tonee tapes are an easy cosmetic fix for loose skin around the neck. The tapes adhere behind the hairline for discreet use. Once applied, the skin appears smoother and more taut for a more youthful look. They can be applied quickly and easily for fast results without invasive procedures. The product is aimed at women looking for ways to boost confidence. Applying Tonee tapes are presented as easy to do for immediate results: “Just stick them on and go”. # Visual style The ad uses a simple and straightforward visual style. The video is shot in a bathroom with natural lighting and the woman casually demonstrating the Tonee tape application. The use of a before and after split screen adds a clear visual contrast to showcase the product's immediate effect. The production quality has a UGC feel, which contributes to a sense of authenticity and relatability. # Hooks Spoken: Female 1: Guys... / Female 1: I have a little secret to share. Text overlay: 00:00–00:01 / Guys... / I have a little secret to share Visual: 00:00–00:01 The shot is from the chest up of a fair-skinned blonde woman with long hair wearing a white t-shirt. The background is a bathroom, with a partially visible mirror behind her. She is in front of the mirror touching the skin on her neck with both hands. / 00:01–00:02 The shot is a close-up of the back of a fair-skinned blonde woman's neck with a thin bandage across it. She raises her hair so the viewer can see. The bandage is visible against the skin. # Funnel stage Middle of funnel (Consideration) # Pain points Loose skin around the neck, resulting in the need for expensive neck lift treatments. # Value propositions - The Tonee tape provides an instant smoothing effect, making you feel more confident. - The Tonee Tapes are easy to apply: Just stick them on and go. - Tonee Tapes provide a non-invasive method for improving the appearance of the neck. # Benefits - Smooth everything out instantly. - Makes me feel so much more confident. - Just stick them on and go. # Features - Tapes are placed behind your hairline # Call to action Shop Now www.toneeskin.com # Social proof - “It makes me feel so much more confident” – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the point of view of the woman who uses the Tonee Tapes. # Storyline - 00:00–00:01 The woman speaks to the camera to share a secret. - 00:01–00:06 The woman shares that she's starting to get loose skin around her neck and she found herself looking into neck lift treatments. - 00:06–00:07 The woman reveals that she found Tonee tapes. - 00:07–00:11 The woman says to place the tapes behind the hairline. - 00:11–00:14 The woman says the tapes smooth everything out instantly. - 00:14–00:18 The woman asks the viewer to check out the difference between the before and after, adding that it makes her feel more confident. - 00:18–00:20 The woman says to stick them on and go. - 00:20–00:23 The woman says she wishes she had found the tapes sooner. - 00:23–00:25 The Tonee skin logo and website are displayed.

# Ad summary In this ad, a woman uses a temporary solution to tighten the loose skin on her neck, called Tone Skin. The woman states that it is perfect for holidays, birthdays, taking pictures, red carpet events, or any event where you would want to feel more confident. She states it is not something you would wear all the time, but they have solutions for your neck, face, arms, legs, and stomach. # Brand positioning Tone Skin presents itself as a company that is the temporary solution for tightening loose skin on your neck, face, arms, legs, and stomach, for holidays, birthdays, pictures, and red carpet events or anytime you want to feel more confident. They push against the norm of getting a neck or facelift and offer a temporary solution to the user that is more functional than emotional. # Product Tone Skin is a temporary solution that tightens the loose skin on the neck, face, arms, legs, and stomach. This product is for anyone who is looking for a quick fix for events like holidays, birthdays, pictures, and red carpet events. The ad clearly states that it is not something you would wear all the time. They have solutions for your neck, face, arms, legs, and stomach. # Visual style The ad has a polished, high-end production quality. The ad is edited with static shots, smooth transitions and a consistent pace. The cuts are timed with the voiceover. # Hooks Spoken: Do you guys see the difference? [Enthusiastic] Visual: 00:00–00:02 The shot is a chest up view of a woman standing in her bathroom facing the camera. The woman is blonde with pink lipstick, and wearing a white shirt. The camera is stationary. The background includes a mirror, a glass shower, and a white wall. There is no product in sight. The lighting is bright. # Funnel stage Consideration # Pain points The product addresses aging skin on the neck. The woman in the ad says she's "starting to get a lot of this extra skin on the neck" and has considered getting a lower facelift or neck lift. # Value propositions - Tone Skin provides a solution for your neck, face, arms, legs, and stomach. # Benefits - Perfect for holidays, birthdays, if you're doing pictures, if you have a red carpet event to go to. Anything that you just want to feel a little more confident. # Features - It is a temporary solution. # Call to action Check out Tone Skin, it's T-O-N-E-Eskin.com at tone.skin on Instagram, and use code OCPeggyTanis10 for a discount. # Social proof - None used. # Point of view - Customer 100% – This POV is communicated by the woman being a user of the product. # Storyline - 00:00–00:11 A woman is standing in her bathroom and is touching her neck, pointing out the loose skin around her neck. - 00:07–00:12 The woman reveals that she has thought about getting a lower facelift or neck lift, but she does not think she is quite ready to do that. This is from the customer's POV and shows a more personal experience. - 00:12–00:17 The woman states that she has discovered a solution, Tone Skin, which is a temporary solution. This is from the customer's POV, and has a positive tone. - 00:17–00:19 The woman is standing to the side, and puts her hair up in a high bun. She then touches her neck in the back where the Tone Skin is applied. This is from the customer's POV, and feels as if the customer is letting the audience in on the product. - 00:20–00:24 The woman goes back to facing the camera and shows the difference the Tone Skin made on her neck. This is from the customer's POV, to allow the audience to experience it through her. - 00:25–00:34 The woman states that it is perfect for holidays, birthdays, if you're doing pictures, or if you have a red carpet event to go to, or just to feel a little more confident. This section is from the brand's POV and shows value that would benefit the audience. - 00:35–00:44 The woman states that it is not something you would wear all the time, but they have solutions for your neck, face, arms, legs, and stomach. This is from the brand's POV and builds excitement by listing all of the solutions they offer. - 00:45–00:55 The woman gives Tone Skin's website, Instagram handle, and a discount code. This is from the brand's POV, and promotes the brand for users to try.

# Ad summary The ad features a woman showing the "before and after" results of using Tonee Neck lifting tape. She describes the tape as something women over 40 are swearing by. # Brand positioning Tonee Skin is presented as a beauty brand that specializes in providing accessible and effective anti-aging solutions. The brand targets women over 40 who seek non-surgical alternatives for addressing visible signs of aging in the neck area. Tonee Skin positions itself as a convenient and discreet option for achieving a sculpted neck without the need for surgical procedures. The brand's positioning aligns with a functional approach, emphasizing the product's simplicity and performance in delivering noticeable results. # Product The product being advertised is Tonee Neck, a lifting tape designed to provide a non-surgical neck lift in less than 30 seconds. It works by pulling loose neck skin back, smoothing it, and creating a sculpted neck appearance. The tape is described as being so flat that it disappears under hair or a collar, making it discreet and undetectable. According to the ad, the tape can be worn for up to 8-hour event days and red carpet events without budging. It's marketed as an easy and convenient way to achieve a more youthful-looking neck without the need for surgery. # Visual style The ad has a polished aesthetic with a UGC feel. It is shot in a bathroom with natural light. The editing style includes quick cuts and static shots. The pacing is consistent, and there is no music. The visuals are timed to voiceover lines. # Hooks Spoken: 00:00–00:04 I just got a neck lift in less than 30 seconds, and now my neck looks 10 years younger. Text overlay: 00:00–00:04 Before / 00:00–00:04 After / 00:00–00:04 I just got a neck lift in less than 30 seconds (caption) Visual: 00:00–00:04 A split screen shows a blonde-haired woman in a bathroom in front of a mirror. The left side of the screen shows the woman's neck and face before using the product. The right side of the screen shows her neck and face after using the product. She is wearing a white shirt and has light skin. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points Loose neck skin # Value propositions - Non-surgical neck lift in less than 30 seconds - Sculpted neck without surgery - Tape is discreet; it disappears under your hair or collar # Benefits - Neck lift in less than 30 seconds - Neck looks 10 years younger - Pulls your loose neck skin back - Smooths and creates a sculpted neck you'd swear came from a surgical procedure - Disappears under your hair or collar - I've worn it through 8 hour event days and red carpet events and it never budged # Features - Lifting tape - Flat tape # Call to action Go grab Tonee Neck right now. # Social proof - "I've worn it through 8 hour event days and red carpet events and it never budged" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the POV of a customer who is sharing her experience with the product. # Storyline - 00:00–00:04 The ad begins with a split screen showing a woman's neck before and after using the product. - 00:00–00:04 The woman claims she just got a neck lift in less than 30 seconds and now her neck looks 10 years younger. - 00:05–00:06 The woman introduces Tonee Neck as a lifting tape. - 00:07–00:14 The woman states that women over 40 are swearing by the product, and proceeds to show how the lifting tape is applied. - 00:10–00:15 The woman describes the product's functionality, stating that it pulls loose neck skin back, smooths, and creates a sculpted neck that looks like a surgical procedure. - 00:17–00:20 The woman highlights the product's discreetness, stating that the tape is so flat it disappears under your hair or collar. - 00:21–00:24 The woman gives a testimonial, stating she's worn it through 8-hour events and red carpet events and it never budged. - 00:25–00:26 The woman provides a call to action, urging viewers to go grab Tonee Neck right now. - 00:27–00:31 The ad concludes with the Tonee Skin logo, a shop now CTA, and the website.

# Ad summary This ad showcases a woman applying neck lifting tapes. She begins by showing a before-and-after comparison of her neck without and with the tapes. She then proceeds to apply the tapes, and points out how tight her neck looks afterwards. # Brand positioning The brand, Tonee Skin, aims to provide quick and effective solutions for common aging concerns. Their focus is on offering instant, visible results without invasive procedures. Positioned in the beauty and skincare market, Tonee Skin emphasizes ease of use, suggesting that customers can achieve a more youthful appearance effortlessly. The brand targets consumers who are seeking convenient and non-surgical ways to address skin laxity and wrinkles. # Product The advertised product is neck lifting tapes designed to instantly tighten and lift the skin around the neck area. The tapes are discreet and easy to apply, providing a temporary solution for reducing the appearance of sagging skin and wrinkles on the neck. The product is demonstrated in real-time, showing how to apply the tapes behind the ears and at the nape of the neck to achieve a more toned and youthful look. The key selling point is the immediate visible difference in skin tightness and contour, offering a quick fix for those seeking a non-invasive cosmetic enhancement. # Visual style The ad has a bright and clean aesthetic, fitting for a skincare or beauty product. It has a UGC feel with consistent selfie-style framing and static shots. The editing is smooth, with a shift to a gradient branded screen at the end. The overall tone is informative and promotional, highlighting the product's benefits. # Hooks Spoken: 00:15–00:19: Do you guys see the difference? Isn't this incredible? Look how much tighter my neck is. Text overlay: 00:15–00:19: None used Visual: 00:15–00:19: The camera view changes to the woman facing the camera directly. She touches her neck and talks about how much tighter her neck is, while smiling. # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is sagging skin and wrinkles on the neck, which can cause a person to appear older or less toned. "Do you guys see the difference? Isn't this incredible? Look how much tighter my neck is." # Value propositions - Instant results with easy-to-apply tapes, giving a tighter neck immediately # Benefits - Immediate tightening effect on the neck - Visibly reduces sagging skin and wrinkles # Features - Neck lifting tapes # Call to action Shop Now # Social proof - None used. # Point of view - Customer 100% – The entire ad is from the perspective of a woman showcasing the product. # Storyline - 00:00–00:04 The ad opens with a split-screen showing a before-and-after comparison of the woman's neck, visibly demonstrating the lifting effect of the product. - 00:04–00:14 The woman then proceeds to apply the neck lifting tapes. - 00:15–00:19 After applying the tape, she faces the camera and states she notices a difference. - 00:19–00:23 The ad concludes with the brand's name and a call to action to shop now, displayed on a gradient background.

# Ad summary A woman shares her experience with Tonee Skin neck lifting tape, explaining that as someone who is often on camera she knows that the neck is one of the first things that shows. She describes Tonee Skin neck tape as a discreet lifting tape that smooths and refines the appearance of your neckline in seconds. She claims it has become part of her prep just like hair, makeup, and wardrobe. The woman encourages the viewer to find Tonee Neck online now. # Brand positioning Tonee Skin is presented as a brand that offers a quick and discreet solution for refining the appearance of the neckline. It aims to occupy a space in the consumer's mind as a brand that helps customers feel confident and polished without undergoing extreme measures. The brand promotes the value of instant transformation and seamlessly fitting into a customer's beauty routine, implying that it is a practical and effortless enhancement. Tonee Skin addresses a specific concern related to the visible signs of aging, specifically focusing on the neckline. Tonee Skin aligns with the values of convenience and accessibility, making it appealing for individuals seeking a polished look without requiring extensive procedures. # Product Tonee Skin neck lifting tape is described as a discreet lifting tape that is designed to smooth and refine the appearance of your neckline in seconds. The product consists of small, clear adhesive strips that are applied to the neck, providing an instant lifting effect to create a more refined neckline. It is intended for individuals who want to achieve a polished and confident look, particularly for events or occasions where they are being photographed or on camera. The product addresses the concern of the neck being one of the first things that shows signs of aging. The ad suggests that Tonee Skin neck lifting tape is a convenient and easy step to add to one's beauty routine, similar to hair, makeup, and wardrobe, without having to go to extreme measures. # Visual style The ad's aesthetic is natural and authentic, with a UGC feel. The video consists of quick cuts and static shots, creating an informal and engaging pace. The production quality suggests a hybrid approach, combining elements of both UGC and a polished commercial. The pacing is consistent throughout the ad. The audio and visuals are synced, with cuts and product actions timed to music beats and voiceover lines. # Hooks Spoken: 00:00–00:06 I have a lot of events where I'm on camera or photographed and I've learned the neck is one of the first things that shows. Visual: 00:00–00:04 The video begins with a close-up, medium shot of the back of a woman's head and neck. The woman has blonde hair in a messy bun and is wearing a white top. The camera is handheld and slightly shaky, providing a casual and authentic feel. / 00:04–00:06 The view transitions to the woman facing the camera. She is wearing a white top and has pink lipstick. She gestures to her neck as she speaks. # Funnel stage Consideration # Pain points The neck is one of the first things that shows. # Value propositions - Easy step to add to your routine - Achieve a refined neckline in seconds - A non-invasive alternative to more extreme procedures # Benefits - Makes an immediate difference - Polished, confident look without going to extremes # Features - Discreet lifting tape - Smooths and refines the appearance of your neckline # Call to action You can find Tone Neck online now. # Social proof - "This is the one thing I've added to my routine that makes an immediate difference." # Point of view - Customer 100% – The ad features a customer who shares her personal experience and promotes the product's benefits. # Storyline - 00:00–00:06 00:00–00:06 The video begins with a shot of the back of a woman's head and neck. The woman begins to discuss how as someone who is often on camera or being photographed, she has learned that the neck is one of the first things that shows. - 00:06–00:11 00:06–00:11 The woman then introduces Tonee Neck, describing it as something that she has added to her routine that makes an immediate difference. - 00:11–00:18 00:11–00:18 The woman explains that Tonee Neck is a discreet lifting tape that smooths and refines the appearance of your neckline in seconds, which has become part of her prep. - 00:18–00:23 00:18–00:23 She continues to describe how it is part of her prep just like hair, makeup, and wardrobe. - 00:23–00:29 00:23–00:29 The woman concludes by saying that if the viewer wants that polished, confident look without going to extremes, this is an easy step to add and encourages the viewer to find Tonee Neck online now. - 00:29–00:33 00:29–00:33 The video ends with a screen showing the Tonee Skin logo, a shop now button, and the Tonee Skin website.