How Sézane Advertises on Meta

# Ad summary This ad promotes Sézane, a French fashion brand, by showcasing its Parisian style and collections. The ad features visuals of Paris and text overlays in German, highlighting the brand's ability to bring Parisian fashion to customers' doorsteps. # Brand positioning Sézane is presented as a brand that embodies Parisian style and elegance. The brand aims to occupy a space in the consumer's mind as a purveyor of French fashion, bringing the essence of Paris to customers worldwide. The brand aligns with values of sophistication, timelessness, and effortless chic. It positions itself as a brand that offers accessible Parisian fashion, allowing customers to experience the allure of Paris without physically being there. The brand positioning is both emotional (evoking the feeling of Parisian elegance) and functional (providing access to stylish clothing). # Product The ad showcases Sézane's fashion collections, featuring clothing and accessories that embody Parisian style. The products are presented as a way to bring the essence of Paris to the customer's doorstep. The ad highlights the brand's ability to offer accessible Parisian fashion, allowing customers to experience the allure of Paris without physically being there. The products are intended for individuals who appreciate timeless elegance and effortless chic. The ad does not explicitly mention specific features or ingredients but focuses on the overall aesthetic and the feeling of Parisian style that the products evoke. The ad addresses the purchase barrier of geographical distance by emphasizing that Sézane brings Paris to the customer, regardless of their location. # Visual style The ad has a polished and elegant aesthetic, reflecting the brand's image. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving the ad a commercial feel. The pacing is slow and deliberate, allowing viewers to absorb the message and appreciate the visuals. The audio-visual sync is smooth, with the music complementing the visuals. # Hooks Text overlay: 00:00–00:03: PARIS VOR IHRER HAUSTÜR / 00:00–00:03: SÉZANE Visual: 00:00–00:03: A medium shot of a Parisian street featuring a bus stop with Sézane posters. The bus stop is dark green and has posters of Sézane clothing and accessories. The background includes buildings with ornate architectural details and trees with green leaves. The lighting is natural daylight, creating a bright and airy atmosphere. The camera is stationary, providing a clear view of the scene. The text overlay "PARIS VOR IHRER HAUSTÜR" (Paris at your doorstep) and "SÉZANE" are displayed at the bottom of the frame. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of geographical distance by emphasizing that Sézane brings Paris to the customer, regardless of their location. # Value propositions - Experience the allure of Paris without physically being there - Accessible Parisian fashion # Benefits - Bringing Parisian fashion to your doorstep - Discovering new collections # Features - Parisian style clothing and accessories # Call to action ENTDECKEN SIE UNSERE KOLLEKTIONEN (Discover our collections) # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, showcasing its products and message. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a shot of a Parisian street featuring a bus stop with Sézane posters. This establishes the setting and introduces the brand in a Parisian context. The message conveyed is that Sézane is associated with Paris and its fashion scene. The perspective is from an external observer, capturing the scene as it unfolds. The tone is elegant and sophisticated, reflecting the brand's image. This moment sets the stage for the rest of the ad. - 00:03–00:06 00:03–00:06: The ad transitions to a text overlay that reads "SÉZANE BRINGT PARIS ZU IHNEN" (Sézane brings Paris to you) and "ENTDECKEN SIE UNSERE KOLLEKTIONEN" (Discover our collections). This reinforces the brand's message of bringing Parisian fashion to customers and encourages them to explore the collections. The perspective is from the brand, directly addressing the audience. The tone is inviting and promotional. This moment serves as a call to action, urging viewers to engage with the brand. - 00:06–00:07 00:06–00:07: The ad concludes with the Sézane logo displayed on a plain background. This reinforces brand recognition and leaves a lasting impression on the viewer. The perspective is from the brand, solidifying its identity. The tone is simple and elegant. This moment provides a clear and concise ending to the ad.

# Ad summary This image ad features a woman wearing a black leather jacket and matching pants from Sézane. The brand name is displayed across the center of the image. # Brand positioning Sézane is presented as a modern, minimalist brand that offers high-quality, stylish clothing. The brand aims to occupy a space in the consumer's mind as a purveyor of timeless, elegant fashion. The values associated with the brand include sophistication and understated luxury. Sézane aligns with a lifestyle that appreciates classic design and quality materials. The brand positioning is emotional, focusing on the feeling of confidence and style that comes with wearing their clothing. # Product The featured product is a black leather jacket and matching pants from Sézane. The jacket is a button-down style with a collared neckline and visible buttons. The pants appear to be made of the same black leather material, creating a coordinated outfit. The product is for individuals who appreciate high-quality, stylish clothing. The ad highlights the sleek design and luxurious material of the jacket and pants, suggesting they are worth trying or buying for their aesthetic appeal and potential to elevate one's personal style. # Visual style The ad has a clean and minimalist visual aesthetic with a focus on showcasing the clothing. The production quality appears to be highly polished, with professional lighting and a simple background. The image treatment includes subtle color grading to enhance the overall tone. The typography is integrated seamlessly, with the brand name displayed in a simple, elegant font. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The black leather jacket and pants offer a sleek and modern look. - The coordinated outfit provides a stylish and put-together appearance. # Benefits - Stylish - High-quality - Coordinated outfit # Features - Black leather jacket - Matching pants - Button-down style jacket - Collared neckline # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the brand's clothing and aesthetic, with the brand name prominently displayed. This fits the brand's POV because it is a direct presentation of their products and identity. # Storyline - The ad opens with a woman posing in a black leather jacket and pants, conveying a sense of modern style and sophistication. This is included to immediately capture the viewer's attention and showcase the brand's aesthetic. The audience experiences this from the brand's perspective, highlighting the visual appeal of their clothing. - The brand name, Sézane, is displayed across the center of the image, reinforcing brand recognition and identity. This is included to ensure viewers associate the stylish outfit with the Sézane brand. The audience experiences this from the brand's perspective, emphasizing their name and logo.

# Ad summary This ad for Sézane features a montage of women wearing various outfits from the brand's collection. The ad showcases a range of styles and settings, highlighting the brand's versatility and appeal. # Brand positioning Sézane is presented as a modern French fashion brand that offers a range of stylish and versatile clothing options. The brand emphasizes a blend of classic and contemporary designs, catering to a sophisticated and fashion-conscious consumer. Sézane aims to occupy a space in the consumer's mind as a go-to brand for timeless yet trendy pieces that can be incorporated into various lifestyles. The brand aligns with values of elegance, quality, and effortless style, promoting a lifestyle that balances sophistication with everyday wearability. Sézane appears to ignore fast-fashion trends, focusing instead on creating enduring pieces. The brand positioning is both functional, offering quality and versatile clothing, and emotional, evoking feelings of confidence and sophistication. # Product The ad features a variety of clothing items from Sézane, including dresses, sweaters, blouses, skirts, pants, jackets, and boots. Each piece is designed with attention to detail, showcasing a range of textures, patterns, and silhouettes. The clothing is presented as versatile, suitable for different occasions and personal styles. The ad highlights the brand's ability to mix and match pieces, creating cohesive and fashionable outfits. The products are for women who appreciate quality, style, and versatility in their wardrobe. The ad conveys that Sézane offers timeless pieces that are worth investing in, providing customers with a range of options to express their individual style. # Visual style The ad has a polished and sophisticated aesthetic, with a focus on natural lighting and soft textures. The editing style consists of quick cuts, creating a dynamic and energetic feel. The production quality is high-end, resembling a professional commercial. The pacing is fast, with numerous cuts per minute, maintaining a consistent rhythm throughout the ad. The audio-visual sync is smooth, with the music complementing the visuals. # Hooks Text overlay: SÉZANE Visual: 00:00–00:00: A woman with long brown hair, wearing a white blouse, cream-colored vest with a tie, brown skirt, and cream-colored boots, stands in front of a wall with a lamp and a floral chair. The camera is stationary, capturing a full shot of the woman. / 00:01–00:01: A woman with long brown hair, wearing a green floral long-sleeve shirt and red pants, stands in front of a bookshelf. The camera is stationary, capturing a medium shot of the woman. / 00:02–00:02: A woman with long brown hair, wearing a white sweater and plaid pants, leans against a bookshelf. The camera is stationary, capturing a medium shot of the woman. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Sézane offers a range of stylish and versatile clothing options that can be incorporated into various lifestyles. - The brand emphasizes a blend of classic and contemporary designs, catering to a sophisticated and fashion-conscious consumer. - Sézane provides customers with timeless pieces that are worth investing in, offering a range of options to express their individual style. # Benefits - Versatile clothing options - Stylish and contemporary designs - High-quality materials - Timeless pieces # Features - Dresses - Sweaters - Blouses - Skirts - Pants - Jackets - Boots # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its clothing line and aesthetic. # Storyline - 00:00–00:08 The ad opens with a series of quick cuts showcasing different women wearing Sézane clothing in various settings. - 00:00–00:08 Each shot features a different outfit and location, highlighting the brand's versatility and appeal. - 00:00–00:08 The montage creates a sense of movement and energy, capturing the essence of modern French fashion. - 00:09–00:12 The ad concludes with a simple white screen displaying the Sézane logo. - 00:09–00:12 This ending provides a clean and elegant finish, reinforcing the brand's identity.

# Ad summary This ad features two people dancing in the street to promote Sézane and Octobre Éditions clothing. The ad showcases the brand's essential pieces, highlighting their style and versatility. # Brand positioning Sézane and Octobre Éditions are presented as brands that offer essential, stylish, and versatile clothing. The ad emphasizes a blend of classic and contemporary styles, positioning the brand as a go-to for timeless pieces that can be incorporated into various looks. The brand aligns with a lifestyle that values self-expression through fashion, suggesting a sense of fun and confidence. The brand seems to ignore the fast-fashion trends, focusing instead on creating a lasting wardrobe. # Product The ad features a range of clothing items from Sézane and Octobre Éditions, including blazers, trousers, sweaters, and coats. The clothing is presented as essential pieces that can be mixed and matched to create different outfits. The products are designed for everyday wear, offering both style and comfort. The ad highlights the versatility of the clothing, showing how the same pieces can be styled in different ways to suit various occasions. The ad suggests that these pieces are worth buying because they are timeless, stylish, and can be worn in multiple ways. # Visual style The ad has a bright and cheerful aesthetic, with natural lighting and a focus on showcasing the clothing in a real-world setting. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is polished, giving the ad a professional and high-end feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:19 LOS ESENCIALES CON SÉZANE Y OCTOBRE ÉDITIONS Visual: 00:00–00:19: Two people, a woman and a man, are dancing on a crosswalk in a city. The woman is wearing a brown blazer, blue trousers, and glasses. The man is wearing a brown coat, yellow sweater, and a cap. They are both smiling and appear to be enjoying themselves. The background includes buildings, cars, and pedestrians. The camera is stationary and captures the full scene. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Timeless style: The clothing is presented as essential pieces that can be mixed and matched to create different outfits. - Everyday wear: The products are designed for everyday wear, offering both style and comfort. # Benefits - Stylish clothing - Versatile pieces - Essential wardrobe items # Features - Blazers - Trousers - Sweaters - Coats # Call to action NOW ONLINE EN SEZANE.COM Y LA APP # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of people enjoying and showcasing the brand's clothing in a fun, relatable way. # Storyline - 00:00–00:19 Two people are dancing in the street. - 00:19–00:21 The ad transitions to a screen displaying the brand's website and app.

# Ad summary This ad showcases Sézane's Winter Archive clothing line. A variety of sweaters, dresses, suits, and coats are displayed on various models in a photoshoot style. # Brand positioning Sézane is presented as a luxury clothing brand that sells classic, vintage-inspired pieces. The brand aims to occupy a space in the consumer's mind as high-end and fashionable, yet timeless. The tone of the brand aligns with values of elegance and sophistication. The clothing is presented as being of high-quality, and the brand pushes against norms of cheap, fast fashion, while ignoring trends. The brand positioning is emotional, focusing on style and taste. # Product Sézane's Winter Archive clothing line is being advertised. The line includes a variety of sweaters, dresses, suits, and coats. Each piece is displayed in a unique color, material, and style. The sweaters range from mohair to wool, with varying knit patterns and necklines. The dresses include both long and short sleeve options, in a variety of colors and fabrics. The suits are tailored and come in a variety of colors and fabrics. The coats are long and oversized, in a variety of colors and patterns. The target audience is women who are looking for high-quality, stylish clothing that will last for years. # Visual style The ad's overall aesthetic is polished and professional. The editing style is quick cuts, and smooth transitions. The production quality is high-end commercial. The pacing is quick, with many cuts per minute. The cuts are timed to the music. # Hooks Text overlay: 00:01–00:10 ARCHIVOS DE INVIERNO / 00:01–00:10 SÉZANE Visual: 00:00–00:01: A woman with a shaved head is kneeling on the floor in front of a wooden wall and desk. She is wearing blue jeans and a pink and white sweater. She has gold earrings in. She is resting her hand on the desk and looking at the camera. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality, stylish clothing that will last for years - Vintage-inspired pieces that are timeless # Benefits - Stylish clothing - High-quality materials - Vintage-inspired pieces # Features - Sweaters - Dresses - Suits - Coats # Call to action NOW ONLINE EN SEZANE.COM Y LA APP # Social proof - None used. # Point of view - Brand 100% – The ad is delivered through an official presentation of the brand's products. # Storyline - 00:00–00:01 A short music intro plays. - 00:01–00:10 Various shots of models wearing Sézane's Winter Archive clothing line are shown. - 00:10–00:13 A call to action is displayed prompting the viewer to shop the line online or in the app.

# Ad summary This ad showcases Sézane's essential clothing items in a New York City setting. The ad features a model wearing various outfits from the brand, highlighting the versatility and style of the collection. # Brand positioning Sézane is presented as a brand offering essential, stylish clothing for women. The brand aligns with a modern, urban lifestyle, emphasizing timeless elegance and versatility. Sézane appears to ignore fast-fashion trends, focusing instead on creating classic pieces that can be mixed and matched. The brand positioning is both functional (providing essential wardrobe staples) and emotional (offering a sense of effortless style and confidence). # Product The ad features a range of Sézane clothing items, including a burgundy leather jacket, a red and white striped sweater, and a beige trench coat. These items are presented as essential pieces for a modern wardrobe. The clothing is shown being worn in various urban settings, highlighting their versatility. The ad emphasizes the stylish design and quality of the clothing, suggesting they are worth trying or buying for their timeless appeal and ability to create effortlessly chic looks. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the clothing in real-world urban settings. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high-end, supporting the brand's image of timeless elegance and style. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:03 OS ESSENCIAIS / 00:00–00:03 SÉZANE Visual: 00:00–00:01: High-angle shot of a New York City street with yellow taxis and pedestrians. The background includes buildings and traffic lights. The foreground features the text "OS ESSENCIAIS SÉZANE" in white. / 00:01–00:02: A woman with short dark hair, wearing a burgundy leather jacket, blue jeans, and a brown shoulder bag, walks on a sidewalk. The background includes a brick building and a street sign. The foreground features the text "OS ESSENCIAIS SÉZANE" in white. / 00:02–00:03: Close-up shot of the woman's outfit, focusing on the burgundy leather jacket, beige sweater, and black belt. The background is blurred. The foreground features the text "OS ESSENCIAIS SÉZANE" in white. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Essential pieces for a modern wardrobe - High-quality design and materials - Timeless appeal # Benefits - Stylish and versatile clothing - Timeless elegance - Effortless chic looks # Features - Burgundy leather jacket - Red and white striped sweater - Beige trench coat - Blue jeans - Brown shoulder bag - Black bucket bag - White vest - Brown jacket # Call to action NU ONLINE OP SEZANE.COM EN IN DE APP # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its clothing line and aesthetic. # Storyline - 00:00–00:01 The ad opens with a high-angle shot of New York City streets, setting the scene and introducing the urban context. - 00:01–00:03 A model is shown walking down a city sidewalk, wearing a burgundy leather jacket and jeans, showcasing the brand's clothing in motion. - 00:02–00:03 A close-up shot focuses on the model's outfit, highlighting the details of the jacket, sweater, and accessories. - 00:03–00:04 The model is seen crossing a street, wearing the same outfit, further emphasizing the brand's clothing in an urban environment. - 00:04–00:05 The scene shifts to an indoor setting where the model is wearing a red and white striped sweater, showcasing another essential piece from the brand. - 00:05–00:06 A shot of a street sign reading "Broadway" is shown, reinforcing the New York City setting. - 00:06–00:07 The model is seen walking on a crosswalk, wearing a beige trench coat, presenting another stylish and essential item. - 00:07–00:08 A shot of rooftops in the city is shown, providing a brief interlude and reinforcing the urban setting. - 00:08–00:09 The model is seen walking on a sidewalk near a subway entrance, wearing the trench coat, further emphasizing the brand's clothing in an urban context. - 00:09–00:10 A high-angle shot of a yellow taxi driving on a city street is shown, reinforcing the New York City setting. - 00:10–00:11 The model is seen reaching into a black bucket bag, wearing a brown jacket and jeans, showcasing another outfit from the brand. - 00:11–00:12 The model is seen walking on a city street, wearing the same outfit, further emphasizing the brand's clothing in an urban environment.

# Ad summary This ad showcases Sézane's new collection in New York City. The ad features models wearing various pieces from the collection while walking or posing in different locations around the city. The ad ends with a call to action to shop online or in the app. # Brand positioning Sézane is presented as a contemporary French fashion brand that embodies a blend of Parisian chic and New York City style. The brand is positioned as offering a new collection that is both modern and timeless, appealing to individuals who appreciate high-quality, stylish clothing. The brand aligns with a lifestyle that values effortless elegance and urban sophistication. Sézane appears to ignore fast fashion trends, focusing instead on creating enduring pieces that can be worn in various settings. The brand positioning is both functional, offering stylish and well-made clothing, and emotional, evoking a sense of confidence and sophistication in its wearers. # Product The ad features a new collection of Sézane clothing, showcasing a variety of pieces including sweaters, coats, blouses, jeans, and accessories. The clothing is designed for everyday wear, with a focus on style and quality. The collection includes a range of colors and patterns, from classic neutrals to bold prints, catering to diverse tastes. The ad highlights the versatility of the collection, showing how the pieces can be styled for different occasions. The USPs of the collection are its French-inspired design, high-quality materials, and timeless appeal. The ad addresses the purchase barrier of not being able to try on the clothes in person by showcasing the pieces on different models in various settings, allowing viewers to visualize how the clothing would look on them. The ad encourages viewers to try the new collection by highlighting its stylish and versatile nature. # Visual style The ad has a polished and modern aesthetic, with natural lighting and a focus on showcasing the clothing in real-world settings. The editing style is quick cuts, with each shot lasting only a few seconds. The production quality is high, giving the ad a professional and sophisticated feel. The pacing is fast, with cuts occurring approximately every 1-2 seconds. The audio-visual sync is well-coordinated, with the music and sound effects timed to match the visual cuts and product actions. # Hooks Text overlay: FROM PARIS TO NYC 00:00-00:01 Visual: 00:00–00:01 A model with short blonde hair, fair skin, and wearing a red, white, and blue sweater and light blue jeans stands on a New York City street. The background includes buildings, a street sign, and a crosswalk. The camera is stationary and captures the model from the waist up. The lighting is natural, and the textures of the sweater and jeans are visible. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - French-inspired design - Timeless appeal - Modern aesthetic # Benefits - Stylish - Versatile - High-quality # Features - New collection - Clothing - Accessories # Call to action ORA ONLINE SU SEZANE.COM E SULL'APP # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing its new collection and promoting its products. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a model wearing a red, white, and blue sweater, standing on a New York City street. The message is to introduce the brand and its connection to New York City. The perspective is from an external observer, showcasing the model and the clothing in an urban setting. The tone is stylish and modern, setting the stage for the rest of the ad. - 00:01–00:02 00:01–00:02 A model wearing a red leather coat walks across a crosswalk in New York City. The message is to showcase another piece from the new collection and emphasize the brand's presence in New York City. The perspective is from an external observer, capturing the model in motion. The tone is confident and fashionable, highlighting the coat's bold design. - 00:02–00:03 00:02–00:03 A model wearing a denim shirt stands on a New York City street. The message is to present another item from the collection and reinforce the brand's New York City connection. The perspective is from an external observer, focusing on the model and the shirt's details. The tone is casual and stylish, showcasing the shirt's versatility. - 00:03–00:04 00:03–00:04 A model wearing a beige trench coat walks across a crosswalk in New York City. The message is to display another piece from the collection and highlight the brand's New York City presence. The perspective is from an external observer, capturing the model in motion. The tone is sophisticated and elegant, emphasizing the coat's classic design. - 00:04–00:05 00:04–00:05 A model wearing a leopard print blouse and black pants stands on a New York City sidewalk. The message is to showcase another item from the collection and reinforce the brand's New York City connection. The perspective is from an external observer, focusing on the model and the blouse's pattern. The tone is chic and trendy, highlighting the blouse's bold style. - 00:05–00:06 00:05–00:06 A model wearing a red turtleneck and jeans sits on a ledge in New York City. The message is to present another piece from the collection and emphasize the brand's New York City presence. The perspective is from an external observer, capturing the model in a relaxed pose. The tone is casual and stylish, showcasing the turtleneck's comfort and versatility. - 00:06–00:07 00:06–00:07 A model wearing a white sweater sits in New York City. The message is to display another item from the collection and highlight the brand's New York City connection. The perspective is from an external observer, focusing on the model and the sweater's texture. The tone is cozy and stylish, emphasizing the sweater's warmth and comfort. - 00:07–00:08 00:07–00:08 A model wearing a green coat and sunglasses walks across a crosswalk in New York City. The message is to showcase another piece from the collection and reinforce the brand's New York City presence. The perspective is from an external observer, capturing the model in motion. The tone is fashionable and edgy, highlighting the coat's unique design. - 00:08–00:09 00:08–00:09 A model wearing a denim jacket and jeans stands on a New York City street. The message is to present another item from the collection and emphasize the brand's New York City connection. The perspective is from an external observer, focusing on the model and the jacket's details. The tone is casual and stylish, showcasing the jacket's versatility. - 00:09–00:11 00:09–00:11 The ad concludes with text overlays promoting the brand and encouraging viewers to shop online or in the app. The message is to drive sales and increase brand awareness. The perspective is from the brand, directly addressing the audience. The tone is promotional and direct, urging viewers to take action.

# Ad summary This image ad for Sézane features a model wearing a red leather coat from the new collection while walking in New York City. # Brand positioning Sézane is presented as a French fashion brand that embodies Parisian chic with a modern twist. The brand emphasizes timeless elegance and quality craftsmanship, offering sophisticated and stylish clothing for women. By showcasing its new collection in New York, Sézane aligns itself with a global audience while maintaining its core values of effortless style and accessible luxury. The brand aims to occupy a space in the consumer's mind as a purveyor of high-quality, fashionable pieces that evoke a sense of confidence and sophistication. # Product The featured product is a red leather coat from Sézane's new collection. The coat appears to be made of high-quality leather with a smooth finish. It has a classic design with a wide collar, button closure, and a relaxed fit. The coat is positioned as a statement piece that combines style and functionality, perfect for adding a touch of elegance to any outfit. The ad highlights the coat's versatility and its ability to elevate the wearer's look, making it a desirable addition to their wardrobe. The ad does not explicitly mention any specific features or benefits, but it implies that the coat is a high-quality, fashionable item that is worth trying or buying. # Visual style The ad has a polished, editorial style with a focus on showcasing the product in a real-world setting. The image treatment includes natural lighting and minimal filters, emphasizing the quality and color of the coat. The typography is clean and modern, complementing the overall aesthetic. The ad mimics an in-feed post, designed to capture attention and seamlessly integrate into the user's browsing experience. # Hooks Headline: SÉZANE IN NEW YORK # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - NEW COLLECTION # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases Sézane's new collection and brand identity, promoting its products and values. # Storyline - The ad opens with a model walking in New York City, showcasing Sézane's new collection. This sets the scene and introduces the brand's latest offerings from the brand's perspective. - The focus shifts to the red leather coat, highlighting its design and style. This emphasizes the product's visual appeal and positions it as a key item in the collection from the brand's perspective. - The text overlay "Sézane in New York" reinforces the brand's presence in a global fashion capital and promotes the new collection. This message is delivered from the brand's perspective, aiming to create a sense of aspiration and desire.

# Ad summary This ad showcases a blue velvet jewelry box from Sézane, filled with gold jewelry. The ad encourages viewers to shop online or through the app. # Brand positioning Sézane is presented as a modern, online-first brand offering a curated selection of stylish and elegant products. The brand emphasizes accessibility through its online presence and app, suggesting a focus on convenience and a seamless shopping experience. The brand aligns with a lifestyle of understated luxury and effortless chic, appealing to consumers who value quality and style without being overly ostentatious. Sézane positions itself as a go-to for those seeking refined, everyday elegance. # Product The featured product is a small, square jewelry box made of a rich, dark blue velvet material. It has a gold zipper that runs around three sides, allowing it to open fully. Inside, the box is lined with a matching blue fabric and contains several pieces of gold jewelry: a ring with a pearl, a sculptural gold ring, and a chunky gold chain. The box is designed to keep jewelry organized and protected, making it ideal for travel or home storage. The ad highlights the box's luxurious materials and elegant design, suggesting it is a stylish and practical accessory. # Visual style The ad has a clean and elegant visual style, with a focus on showcasing the product's luxurious materials and design. The lighting is soft and diffused, creating a warm and inviting atmosphere. The composition is simple and uncluttered, drawing attention to the jewelry box and its contents. The overall aesthetic is refined and sophisticated, aligning with the brand's image. # Hooks Headline: SURPRISE # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of disorganized or unprotected jewelry, which can lead to damage or loss. # Value propositions - Luxurious velvet material for an elegant look - Compact size for easy travel and storage # Benefits - Keeps jewelry organized - Protects jewelry - Stylish design # Features - Velvet jewelry box - Gold zipper - Compact size # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the brand's product and directs the audience to shop online or through the app. # Storyline - The ad opens with a close-up shot of a blue velvet jewelry box filled with gold jewelry. This is intended to immediately capture the viewer's attention with a visually appealing display of luxury and elegance, from the brand's perspective. - The text "SURPRISE" appears prominently below the jewelry box, creating a sense of excitement and anticipation. This is from the brand's perspective, hinting at a new product or collection. - The ad concludes with the text "NOW ONLINE ON SEZANE.COM AND THE APP," directing viewers to the brand's online store and app to make a purchase. This is a direct call to action from the brand, encouraging immediate engagement and sales.

# Ad summary This ad promotes a gift with purchase from Sézane. The ad features a red velvet makeup bag with a gold chain strap, a perfume bottle, makeup brushes, and a blue patterned scarf. The text overlay states, "YOUR GIFT FROM PARIS. SOMETHING EXTRA WITH YOUR ORDER." # Brand positioning Sézane is presented as a Parisian brand offering a touch of luxury and sophistication. The brand aligns with a lifestyle of elegance and refinement, offering high-quality products that evoke a sense of Parisian chic. The brand positions itself as a provider of something special and extra, suggesting that customers should care because they will receive a valuable and delightful bonus with their purchase. # Product The featured product is a red velvet makeup bag with a gold chain strap. It is shown partially open, revealing a perfume bottle and makeup brushes inside. The bag appears to be a gift with purchase, as indicated by the text overlay. The bag is made of a soft, textured velvet material and has a gold zipper. The gold chain strap adds a touch of luxury and elegance. The inclusion of perfume and makeup brushes suggests that the bag is intended for storing and carrying beauty products. The ad implies that this makeup bag is a desirable and valuable addition to any order, making it worth trying or buying from Sézane. # Visual style The ad has a polished, studio-shot aesthetic with soft, diffused lighting. The visual motif is clean and elegant, emphasizing the luxury and sophistication of the brand. The image treatment includes subtle color grading to enhance the richness of the red velvet and the warmth of the gold accents. The typography is integrated seamlessly, with a classic and refined font that complements the overall aesthetic. The style is designed to be scannable and eye-catching in a social media feed, conveying a sense of Parisian chic and exclusivity. # Hooks Headline: YOUR GIFT FROM PARIS # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - A luxurious and stylish makeup bag as a bonus with your purchase - A touch of Parisian elegance added to your order # Benefits - Something extra with your order # Features - Red velvet makeup bag - Gold chain strap # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the gift with purchase and enticing viewers to place an order. # Storyline - The ad opens with the text "YOUR GIFT FROM PARIS," immediately establishing a sense of luxury and exclusivity. This is told from the brand's perspective, enticing the viewer with the promise of a special gift from a renowned fashion capital. This message is intended to capture attention and create a desire for the brand's products by associating them with Parisian elegance. - The ad continues with the line "SOMETHING EXTRA WITH YOUR ORDER," clarifying that the gift is an added bonus with a purchase. This is also told from the brand's perspective, reinforcing the value proposition and encouraging viewers to place an order to receive the extra item. This message is intended to incentivize immediate action by highlighting the additional benefit of making a purchase. - The ad showcases a red velvet makeup bag with a gold chain strap, along with a perfume bottle, makeup brushes, and a blue patterned scarf. This is shown from the brand's perspective, visually presenting the gift and its contents. This visual is intended to further entice the viewer by showcasing the quality and desirability of the gift, making it more appealing and reinforcing the value proposition.

# Ad summary This ad for Sézane features a woman showing off different pieces from the brand's collection. She describes each item and how it can be styled. # Brand positioning Sézane is presented as a brand that offers a range of stylish and versatile clothing options for women. The brand emphasizes the mix-and-match aspect of its pieces, encouraging customers to create their own unique looks. Sézane aligns with a lifestyle that values both casual and dressed-up styles, offering pieces that can be dressed up or down depending on the occasion. The brand pushes against the norm of strictly formal or casual wear, instead offering pieces that can be styled in multiple ways. The brand positioning is both functional, in terms of versatility and mix-and-match options, and emotional, in terms of feeling stylish and confident. # Product The ad features a variety of clothing items from Sézane. These include a sleeveless vest in black corduroy, which can be paired with jeans for a more casual look. There is also a must-have suit that can be worn as a total look or mixed and matched, such as pairing the jacket with jeans and a white tee. The ad also showcases a red corduroy and wool jacket, which highlights the brand's focus on mixing textures. A knit cardigan is presented as a standalone piece that can also be layered over a tee. Lastly, a boho blouse is shown, which can be paired with jeans for a casual look or with black velvet for a more festive feel. The ad emphasizes the versatility and mix-and-match nature of these pieces, encouraging viewers to experiment with different styles and textures. # Visual style The ad has a polished and clean aesthetic. The editing style is smooth with static shots. The production quality is high-end, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:06: Le gilet sans manches, il est en velours côtelé noir. Là, je trouve qu'avec un jean, ça casse justement peut-être le côté un peu trop habillé. Text overlay: 00:00–00:01: The sleeveless vest / 00:01–00:03: is in black corduroy, / 00:03–00:04: and I feel like with jeans / 00:04–00:06: it makes the look more casual Visual: 00:00–00:02: A woman with long, dark hair stands in front of a clothing rack. She is wearing a black sleeveless top and jeans. The background is a white wall with a brown chair in the corner. / 00:02–00:06: The woman turns to the side to show the back of the top. She then faces the camera and talks about pairing it with jeans. # Funnel stage Consideration # Pain points None used. # Value propositions - Versatile clothing options for women - Mix-and-match aspect of the pieces - Pieces that can be dressed up or down depending on the occasion - Focus on mixing textures # Benefits - The sleeveless vest can be paired with jeans for a more casual look - The suit can be worn as a total look or mixed and matched - The jacket highlights the brand's focus on mixing textures - The knit cardigan works on its own or can be layered over a tee - The boho blouse can be paired with jeans for a casual look or with black velvet for a more festive feel - The plaid blouse has more vintage and feminine volume # Features - Sleeveless vest in black corduroy - Must-have suit - Red corduroy and wool jacket - Knit cardigan - Boho blouse - Plaid blouse with pussy-bow collar # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a woman who is showcasing and describing the clothing items. # Storyline - 00:00–00:02 The woman presents a sleeveless vest in black corduroy. - 00:02–00:06 She suggests pairing it with jeans for a more casual look, toning down the dressy nature of the vest. - 00:06–00:08 The woman introduces a must-have suit. - 00:08–00:11 She suggests that if you don't want to wear the full suit, you can mix and match the pieces. - 00:11–00:13 She recommends pairing the jacket with jeans and a white tee. - 00:13–00:14 The woman introduces a red corduroy and wool jacket. - 00:14–00:19 She expresses her love for mixing textures, such as corduroy and wool. - 00:19–00:20 The woman introduces a knit cardigan. - 00:20–00:23 She says that it works on its own. - 00:23–00:27 She suggests wearing it open, layered over a tee. - 00:27–00:28 The woman introduces a boho blouse. - 00:28–00:30 She says that she usually wears it with jeans. - 00:30–00:34 She suggests that it adds a more festive feel with black velvet. - 00:34–00:35 The woman introduces a plaid blouse. - 00:35–00:38 She says that it has more vintage and feminine volume. - 00:38–00:39 She points out the pussy-bow collar. - 00:39–00:44 She says that she likes tying it like this.

# Ad summary This ad showcases a variety of coats and jackets, styled in different ways by the same model. The ad is set to a fast-paced, upbeat track. # Brand positioning This brand is presented as a purveyor of stylish and versatile outerwear. The brand aims to occupy a space in the consumer's mind as a provider of fashionable and high-quality coats and jackets that can be styled in various ways. The brand aligns with a modern, chic lifestyle, promoting the idea that their outerwear can elevate any outfit. The brand seems to ignore the fast-fashion trends, focusing instead on timeless pieces that can be worn season after season. The brand positioning is both functional (providing warmth and protection from the elements) and emotional (enhancing personal style and confidence). # Product The ad features a variety of coats and jackets, each with its unique design and style. The products range from wool coats to shearling jackets, each designed to be versatile and stylish. The coats and jackets are shown being styled in different ways, demonstrating their adaptability to various outfits and occasions. The ad highlights the different colors, textures, and silhouettes available, showcasing the breadth of the brand's outerwear collection. The products are for anyone looking to elevate their wardrobe with high-quality, fashionable outerwear. The ad emphasizes the versatility and style of the coats and jackets, suggesting that they are worth trying or buying because they can enhance any outfit and provide warmth and style. # Visual style The ad has a clean and polished aesthetic, with natural lighting and a simple background. The editing style consists of quick cuts, showcasing different outfits in rapid succession. The production quality is high, giving the ad a commercial feel. The pacing is fast, with cuts occurring approximately every second, timed to the beat of the music. # Hooks Visual: 00:00–00:01 A woman with long, dark hair stands in front of a white double door. She is wearing a gray patterned jacket with large buttons, blue jeans, and black heels. The camera is stationary and shows a full shot of the model. The lighting is natural, and the background is simple and clean. / 00:01–00:02 The woman turns to her side, showing the profile of the jacket. She puts her hand in the jacket pocket. The camera is stationary and shows a full shot of the model. The lighting is natural, and the background is simple and clean. / 00:02–00:03 The woman takes off the jacket, revealing a white sweater and jeans. She is holding a black purse. The camera is stationary and shows a full shot of the model. The lighting is natural, and the background is simple and clean. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality, fashionable outerwear that can elevate any outfit - Versatile designs that can be styled in various ways # Benefits - Enhances personal style - Provides warmth and protection - Adaptable to various outfits and occasions # Features - Variety of coat and jacket styles - Different colors and textures - Versatile designs # Call to action None used. # Social proof - None used. # Point of view - Customer 0% – Not applicable. - Brand 100% – The ad showcases the brand's products and styling. - Expert 0% – Not applicable. - External source 0% – Not applicable. # Storyline - 00:00–00:01 00:00–00:01 The model stands in front of a white door, wearing a gray patterned jacket, blue jeans, and black heels. The intention is to showcase the jacket as a stylish outerwear option. The perspective is from an external observer, with a neutral tone. - 00:01–00:02 00:01–00:02 The model turns to the side, showing the jacket's profile and pocket. The intention is to highlight the jacket's design and functionality. The perspective is from an external observer, with a neutral tone. - 00:02–00:03 00:02–00:03 The model removes the jacket, revealing a white sweater and jeans. The intention is to demonstrate the jacket's versatility and how it can be styled with different outfits. The perspective is from an external observer, with a neutral tone. - 00:03–00:04 00:03–00:04 The model puts on a long, light blue coat with a high collar. The intention is to showcase another stylish outerwear option. The perspective is from an external observer, with a neutral tone. - 00:04–00:05 00:04–00:05 The model turns to the side, showing the coat's profile and length. The intention is to highlight the coat's design and silhouette. The perspective is from an external observer, with a neutral tone. - 00:05–00:06 00:05–00:06 The model poses in a brown shearling jacket, white pants, and brown boots, carrying a brown tote bag. The intention is to showcase another stylish outerwear option. The perspective is from an external observer, with a neutral tone. - 00:06–00:07 00:06–00:07 The model turns to the side, showing the jacket's profile and the tote bag. The intention is to highlight the jacket's design and the bag as an accessory. The perspective is from an external observer, with a neutral tone. - 00:07–00:08 00:07–00:08 The model buttons up a red coat. The intention is to showcase another stylish outerwear option. The perspective is from an external observer, with a neutral tone. - 00:08–00:09 00:08–00:09 The model walks towards the camera in a plaid coat, blue sweater, and jeans. The intention is to showcase another stylish outerwear option. The perspective is from an external observer, with a neutral tone. - 00:09–00:10 00:09–00:10 The model twirls in a red jacket, gray sweater, jeans, and loafers, carrying a brown bag. The intention is to showcase another stylish outerwear option. The perspective is from an external observer, with a neutral tone. - 00:10–00:11 00:10–00:11 The model poses in a long brown coat, gray sweater, brown pants, and carrying a brown bag. The intention is to showcase another stylish outerwear option. The perspective is from an external observer, with a neutral tone. - 00:11–00:12 00:11–00:12 The model puts on a navy blue jacket, white shirt, and jeans. The intention is to showcase another stylish outerwear option. The perspective is from an external observer, with a neutral tone. - 00:12–00:13 00:12–00:13 The model poses in a blue hooded poncho, white sweater, and jeans. The intention is to showcase another stylish outerwear option. The perspective is from an external observer, with a neutral tone. - 00:13–00:15 00:13–00:15 The model puts on a gray coat, gray turtleneck, and black pants. The intention is to showcase another stylish outerwear option. The perspective is from an external observer, with a neutral tone.

# Ad summary This ad showcases the Sézane brand and its collaboration with Antoinette Poisson. It features a variety of clothing items and accessories. # Brand positioning Sézane presents itself as a chic, modern French brand with a focus on timeless style. The collaboration with Antoinette Poisson suggests a brand that values artistry, heritage, and unique design. The brand promotes an effortless, elegant lifestyle, appealing to customers who appreciate quality and craftsmanship, moving beyond fast fashion to embrace enduring style. # Product Sézane presents a clothing and accessories line in collaboration with Antoinette Poisson. The collection includes a range of items such as blouses, jackets, pants, sweaters, dresses, shoes, and handbags. The clothing features unique patterns and embellishments. The products are designed with attention to detail, using quality materials and craftsmanship. The handbags are made of leather with a classic, timeless design. The shoes are featured in a red color with a T-strap design. # Visual style The ad has a polished and sophisticated aesthetic with a warm color palette. The editing style consists of quick cuts to showcase a variety of products. The production quality is high-end, giving the ad a luxurious feel. The pacing is moderate, with cuts timed to the music. The visuals focus on clean, well-lit shots with attention to detail and texture. # Hooks Text overlay: SÉZANE / AVEC / ANTOINETTE / POISSON Visual: 00:00–00:01 Two fair-skinned women with curly hair sit closely together. The woman on the left wears a denim top with a large bow and jeans. The woman on the right wears a patterned top and a gold necklace. Text overlay: "SÉZANE AVEC ANTOINETTE POISSON" / 00:01–00:02 A fair-skinned woman with curly hair stands against a paneled wall. She wears a denim jacket with patches and tan pants. Text overlay: "SÉZANE AVEC ANTOINETTE POISSON" / 00:02–00:03 A brown leather handbag with a shoulder strap sits on a blue patterned cushion. Text overlay: "SÉZANE AVEC ANTOINETTE POISSON" # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Sophisticated and timeless French style through high-quality materials and craftsmanship # Benefits - Stylish and timeless designs - Quality materials and craftsmanship - Unique patterns and embellishments # Features - Clothing and accessories - Jackets - Pants - Sweaters - Blazers - Handbags - Shoes - Blouses # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand showcases its products through a curated series of shots, emphasizing the quality and style of the clothing. # Storyline - 00:00–00:09 The ad begins with a series of quick cuts showcasing different pieces from the Sézane collection in collaboration with Antoinette Poisson. - 00:09–00:10 The ad concludes with a view of a full rack of clothing in a small boutique closet.

# Ad summary This ad showcases Sézane's knitwear collection through a series of static shots featuring models wearing different knitwear pieces and stacks of folded knitwear. The ad emphasizes the brand's aesthetic and promotes online shopping. # Brand positioning Sézane is presented as a high-fashion brand specializing in knitwear. The brand aligns with a sophisticated, modern, and elegant lifestyle. The brand's positioning is primarily emotional, focusing on style and aesthetic appeal rather than functional performance. The brand ignores fast fashion trends, instead focusing on timeless pieces. # Product The ad features Sézane's knitwear collection, which includes a variety of sweaters, cardigans, and hooded sweaters. The knitwear comes in different colors and textures, ranging from cable-knit to ribbed designs. The products are presented as stylish and high-quality, suitable for various occasions. The ad highlights the aesthetic appeal and versatility of the knitwear, suggesting they are worth buying for their fashion-forward design and timeless elegance. # Visual style The ad has a polished, high-end commercial aesthetic with soft, natural lighting and a neutral color palette. The editing style consists of static shots with smooth transitions. The production quality is high, supporting the intended tone of elegance and sophistication. The pacing is slow and consistent, with cuts occurring every 1-2 seconds. The audio-visual sync is smooth, with the music complementing the visuals. # Hooks Text overlay: 00:00–00:10 THE KNITWEAR COLLECTION / 00:00–00:10 SÉZANE Visual: 00:00–00:01 A model with short blonde hair wears a white cable-knit sweater and sits with her hands clasped in front of her. The background is a neutral beige color. The camera is stationary and focuses on the model's upper body. The lighting is soft and diffused, highlighting the texture of the sweater. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fashion-forward design - Timeless elegance - Versatile style # Benefits - Stylish design - High-quality materials - Versatile for various occasions - Elegant aesthetic # Features - Knitwear collection - Sweaters - Cardigans - Hooded sweaters - Various colors and textures # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and aesthetic. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a model wearing a white cable-knit sweater, sitting with her hands clasped in front of her. The message is to introduce the brand's knitwear collection with a focus on style and elegance. - 00:01–00:02 00:01–00:02 A model wearing a brown cardigan and cream-colored pants sits in a chair. The message is to showcase another piece from the collection, highlighting its versatility and style. - 00:02–00:03 00:02–00:03 A stack of folded knitwear is shown. The message is to emphasize the variety and range of the knitwear collection. - 00:03–00:04 00:03–00:04 A close-up of a model wearing a green hooded sweater. The message is to highlight another unique piece from the collection, focusing on its design and appeal. - 00:04–00:05 00:04–00:05 The ad returns to the model in the white cable-knit sweater. The message is to reinforce the brand's aesthetic and style. - 00:05–00:06 00:05–00:06 A model wearing a navy blue sweater is shown. The message is to showcase another color option and style from the collection. - 00:06–00:07 00:06–00:07 A stack of folded blue and gray knitwear is displayed. The message is to emphasize the variety of colors and designs available. - 00:07–00:08 00:07–00:08 A model wearing a brown cardigan sits on a leather couch. The message is to showcase the knitwear in a lifestyle setting, highlighting its elegance. - 00:08–00:09 00:08–00:09 A model wearing a green sweater is shown. The message is to highlight another color and style option. - 00:09–00:10 00:09–00:10 A white sweater is draped over a surface with silver shoes inside. The message is to present the knitwear as a versatile and stylish piece. - 00:10–00:12 00:10–00:12 The ad concludes with text promoting online shopping. The message is to drive viewers to purchase the knitwear collection online.

# Ad summary This image ad promotes Sezane's holiday collection. It features a model wearing a white blouse and jeans, with the text "The Holiday Collection" and the brand name "Sezane" overlaid on the image. # Brand positioning Sezane is presented as a sophisticated and stylish brand, offering timeless and elegant clothing for women. The brand aligns with a lifestyle of effortless chic and Parisian style. The ad avoids overt trendiness, focusing instead on classic pieces that can be worn for years to come. The brand positioning is emotional, appealing to customers who value beauty, quality, and a sense of understated luxury. # Product The ad features a white blouse with a ruffled collar and a tie at the neck, paired with dark wash denim jeans. The blouse appears to be made of a lightweight, slightly sheer fabric. The jeans are a classic five-pocket style with a slim fit. The ad showcases the versatility of these pieces, suggesting they can be dressed up or down for various occasions. The focus is on the overall aesthetic and the feeling of confidence and style that the clothing provides. # Visual style The ad has a clean and sophisticated visual style, with a focus on natural lighting and a neutral color palette. The production quality is high, suggesting a professional photoshoot. The image treatment is minimal, with a focus on showcasing the clothing and model in a natural and flattering way. The typography is elegant and understated, complementing the overall aesthetic. The style is designed to be scannable and appealing in-feed, capturing the viewer's attention with its simplicity and elegance. # Hooks Headline: THE HOLIDAY COLLECTION # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Not clearly signaled. # Benefits - Not clearly signaled. # Features - White blouse with ruffled collar and tie - Dark wash denim jeans # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing its clothing and aesthetic. # Storyline - The ad opens with a close-up shot of a model wearing a white blouse and jeans. The intention is to capture the viewer's attention with a visually appealing image that showcases the brand's aesthetic. The audience experiences this from the brand's perspective, highlighting the clothing and overall style. - The text "The Holiday Collection" is overlaid on the image, indicating the theme of the collection being promoted. This is from the brand's perspective, informing the viewer about the specific product line being advertised. - The brand name "Sezane" is displayed below the collection name, reinforcing brand recognition. This is also from the brand's perspective, ensuring the viewer knows who is offering the featured clothing.

# Ad summary This ad showcases a variety of clothing items from Sézane. A model poses in different outfits against a neutral background, highlighting the brand's collection. # Brand positioning Sézane is presented as a modern, stylish brand offering a range of clothing items. The brand aligns with a lifestyle of effortless chic and contemporary fashion. It positions itself as a go-to for versatile pieces that can be mixed and matched to create various looks. The brand's positioning is both functional, offering a variety of clothing options, and emotional, appealing to customers who value style and self-expression. # Product The ad features a variety of clothing items, including coats, sweaters, vests, tops, and jeans. The coats come in different colors and styles, such as mustard yellow, brown, blue plaid, and rust. Sweaters include a brown sailor-style sweater and a navy sweater with white trim. Vests are shown in brown and beige. Tops include a white button-down shirt and a beige long-sleeve top with a keyhole detail. Jeans are featured in light and dark washes. The products are presented as versatile pieces that can be mixed and matched to create different outfits. The ad emphasizes the variety and style of the clothing, suggesting that these items are worth buying for their fashion appeal and versatility. # Visual style The ad has a clean and polished aesthetic with natural lighting. The editing style consists of quick cuts between different outfits. The production quality is high, giving it a commercial feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:03 None used Visual: 00:00–00:01 A woman with long, dark hair stands in front of a white door. She is wearing a mustard yellow coat and puts on a brown purse. The camera is stationary and shows a medium shot of the woman. / 00:01–00:02 The woman turns to the side, showing a brown sweater and light blue jeans. The camera is stationary and shows a medium shot of the woman. / 00:02–00:03 The woman turns to face the camera, posing in the brown sweater and jeans. The camera is stationary and shows a medium shot of the woman. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Variety of clothing items for different styles - Versatile pieces that can be mixed and matched - Stylish options for various occasions # Benefits - Versatile clothing items - Stylish outerwear options - Fashionable and comfortable outfits - Unique and eye-catching pieces - Classic and versatile shirts # Features - Coats in various colors and styles - Sweaters in different designs - Vests as layering pieces - Tops with unique details - Jeans in light and dark washes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing their clothing line. # Storyline - 00:00–00:01 00:00–00:01 A model puts on a mustard yellow coat and a brown purse. The message is to showcase the coat as a stylish outerwear option. - 00:01–00:02 00:01–00:02 The model turns to show off a brown sweater and light blue jeans. The message is to highlight the sweater and jeans as a casual yet fashionable outfit. - 00:02–00:03 00:02–00:03 The model poses in the brown sweater and jeans. The message is to present the outfit as a stylish and comfortable option. - 00:03–00:04 00:03–00:04 The model puts on a brown vest over a white t-shirt and light blue jeans. The message is to showcase the vest as a versatile layering piece. - 00:04–00:06 00:04–00:06 The model poses in a beige long-sleeve top and light blue jeans. The message is to highlight the top as a stylish and unique piece. - 00:06–00:08 00:06–00:08 The model puts on a gray jacket over a white t-shirt and brown pants. The message is to showcase the jacket as a fashionable outerwear option. - 00:08–00:10 00:08–00:10 The model puts on a gray vest over a white t-shirt and white pants. The message is to highlight the vest as a versatile layering piece. - 00:10–00:12 00:10–00:12 The model puts on a blue plaid coat over a white t-shirt and beige pants. The message is to showcase the coat as a stylish and eye-catching outerwear option. - 00:12–00:15 00:12–00:15 The model puts on a rust-colored coat over a gray sweater and blue jeans, carrying a brown tote bag. The message is to present the coat as a fashionable and practical outerwear option. - 00:15–00:17 00:15–00:17 The model poses in a white button-down shirt and light blue jeans. The message is to highlight the shirt as a classic and versatile piece. - 00:17–00:19 00:17–00:19 The model puts on a brown coat over a white t-shirt and blue jeans, carrying a brown purse. The message is to showcase the coat as a stylish and practical outerwear option. - 00:19–00:20 00:19–00:20 The model poses in a navy sweater with white trim and light blue jeans. The message is to highlight the sweater as a fashionable and unique piece.

# Ad summary This ad showcases a new collection of women's clothing with lace details. The ad features quick cuts of a model wearing various pieces from the collection in different settings, emphasizing the intricate lace designs and the overall elegance of the garments. The ad concludes with a simple call to action directing viewers to shop online. # Brand positioning Sézane is presented as a modern and elegant fashion brand, with a focus on intricate lace details and timeless designs. The brand seems to aim for a space in the market where classic meets contemporary, providing sophisticated yet wearable pieces for women. The brand is positioned as luxurious and aligns with values of elegance and timeless style, pushing against fast-fashion trends with its emphasis on quality and design. The brand positioning seems to be emotional, focusing on the elevated style and elegance. # Product The ad features Sézane's new collection of women's clothing that prominently features lace details. The collection includes a variety of pieces, such as blouses, dresses, jackets, and skirts. These items are made with high-quality materials and adorned with intricate lace designs. The target audience seems to be women who appreciate timeless fashion and sophisticated elegance. The unique selling point of the collection is the blend of classic designs with contemporary lace embellishments, offering a fresh take on traditional fashion. The collection is suitable for various occasions, from casual outings to more formal events. The ad addresses potential purchase barriers by showcasing the versatility and timelessness of the pieces, implying they are worth the investment due to their enduring style and quality. # Visual style The ad has a polished and elegant aesthetic. The editing style consists of quick cuts, creating a fast-paced rhythm. The production quality is high-end commercial. The visual motif is centered around lace details and sophisticated fashion. The pacing is quick, around 10 cuts per minute. Cuts appear to be synced to the music. # Hooks Text overlay: Sézane (signature) / x / S é a / New York Visual: 00:00–00:01: A young, fair-skinned woman with long blonde hair stands by a window overlooking a city street. She is wearing a matching denim jacket and pants with a white lace collar. The camera is stationary, showing a full shot of the woman. The lighting is natural, and there is a Sézane logo overlaid on the shot. / 00:01–00:02: A young, fair-skinned woman with long blonde hair stands against a white brick wall with her arms crossed. She is wearing a long white dress with lace details. The camera is stationary, showing a full shot of the woman. The lighting is bright and even. The Sézane logo is overlaid. / 00:02–00:03: A close-up of a young, fair-skinned woman with long blonde hair. She is wearing a red top with lace details. The camera is stationary, focusing on her upper body. The lighting is soft. The Sézane logo is overlaid. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The collection blends classic designs with contemporary lace embellishments, offering a fresh take on traditional fashion. - The versatility and timelessness of the pieces make them worth the investment due to their enduring style and quality. # Benefits - Timeless fashion - Sophisticated elegance - Wearable designs # Features - Intricate lace details - High-quality materials - Versatile pieces # Call to action NOW ONLINE ON SEZANE.COM AND THE APP # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, showcasing its new collection through polished visuals and direct calls to action. # Storyline - 00:00–00:09 The ad opens with a series of quick cuts featuring a model wearing different outfits from the new collection. - 00:00–00:09 Each shot highlights the intricate lace details and the overall elegance of the garments. - 00:00–00:09 The cuts feature various pieces of clothing, including tops, skirts, and dresses. - 00:00–00:09 The setting changes between shots, including a window overlooking a city and a plain white wall. - 00:09–00:11 The final shot transitions to a text overlay with a call to action to shop online.

# Ad summary This ad features a woman wearing a white button-down shirt from Sézane. The ad focuses on the shirt's design and fit. # Brand positioning Sézane is presented as a modern, stylish brand offering timeless pieces. The brand emphasizes simplicity and elegance, focusing on high-quality materials and classic designs. Sézane aims to occupy a space in the consumer's mind as a go-to for sophisticated, everyday wear that transcends fleeting trends. The brand aligns with values of understated luxury and effortless style, appealing to customers who appreciate well-made, versatile clothing. Sézane likely pushes against fast-fashion norms by promoting enduring style and quality craftsmanship, positioning itself as a sustainable and conscious choice. # Product The featured product is a white, long-sleeved button-down shirt. It is made of a crisp, opaque material. The shirt has a classic collar, buttoned cuffs, and a front button closure. The design includes a chest pocket and a slightly oversized fit. The shirt's USP is its timeless design and high-quality construction, making it a versatile wardrobe staple. The ad showcases the shirt being worn as an everyday piece, suitable for various occasions. The ad addresses the purchase barrier of finding a reliable, well-fitting white shirt by highlighting the shirt's superior design and fit. # Visual style The ad has a clean and minimalist visual style, with a focus on natural lighting and neutral colors. The production quality is high, suggesting a professional studio shoot. The image treatment includes subtle color grading to enhance the overall aesthetic. The typography is simple and elegant, complementing the brand's understated style. The ad's visual style is designed to be scannable and appealing in-feed, capturing attention with its simplicity and sophistication. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A timeless white button-down shirt that offers effortless style and high-quality construction, making it a versatile wardrobe staple. # Benefits - Timeless design - High-quality construction - Versatile wardrobe staple - Effortless style # Features - White button-down shirt - Long sleeves - Classic collar - Buttoned cuffs - Front button closure - Chest pocket - Slightly oversized fit # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, showcasing the brand's product in a visually appealing and straightforward manner. # Storyline - The ad opens with a woman wearing a white button-down shirt, presented in a neutral setting. This is intended to showcase the shirt's design and fit. The audience experiences this from the brand's perspective, highlighting the product's appeal. - The camera focuses on the details of the shirt, such as the collar, cuffs, and overall fit. This is included to emphasize the quality and design of the garment. The audience experiences this from the brand's perspective, drawing attention to the product's features. - The woman is shown with her arms crossed, subtly displaying the shirt's drape and comfort. This is intended to convey the shirt's wearability and style. The audience experiences this from the brand's perspective, reinforcing the product's desirability.

# Ad summary This ad for Petit Sézane features a montage of children modeling various items from the brand's winter collection. The ad showcases a range of clothing options, including dresses, sweaters, pants, and accessories, all set against a neutral backdrop. The brand name and collection title are prominently displayed, and the ad concludes with a call to action highlighting reduced prices on previous collections. # Brand positioning Petit Sézane is presented as a children's clothing brand offering a range of stylish and high-quality apparel. The brand emphasizes a classic and timeless aesthetic, with a focus on elegant designs and attention to detail. Petit Sézane aims to occupy a space in the consumer's mind as a provider of sophisticated and fashionable clothing for children, aligning with values of quality, style, and understated elegance. The brand promotes a lifestyle of refined taste and appreciation for classic design, ignoring fast-fashion trends and instead focusing on enduring style. The brand positioning is both functional, offering well-made and durable clothing, and emotional, appealing to parents who want their children to look stylish and sophisticated. # Product The ad features a variety of clothing items from Petit Sézane's winter collection. These include dresses with floral patterns and ruffles, sweaters in solid colors and playful designs, pants in corduroy and denim, and accessories such as scarves and boots. The clothing is designed for children of various ages, ranging from toddlers to pre-teens. The products are presented as stylish, comfortable, and versatile, suitable for various occasions and activities. The ad highlights the brand's attention to detail, quality materials, and timeless designs. The clothing is shown being worn by children in natural and playful settings, emphasizing the brand's focus on comfort and style. The ad addresses the purchase barrier of price by highlighting reduced prices on previous collections, making the brand more accessible to a wider range of customers. # Visual style The ad has a polished and clean aesthetic, with a focus on showcasing the clothing in a stylish and appealing way. The editing style consists of quick cuts and static shots, with smooth transitions between scenes. The production quality is high-end, with professional lighting and composition. The pacing is fast, with numerous cuts per minute, creating a dynamic and engaging viewing experience. The visual motifs include neutral backgrounds, natural lighting, and a focus on the children modeling the clothing. # Hooks Text overlay: 00:00–00:07 Petit Sézane / 00:00–00:07 ARQUIVOS DE INVERNO Visual: 00:00–00:00: A young girl with dark hair and bangs, wearing a green and red floral dress and brown boots, stands in front of a beige background. The text "Petit Sézane ARQUIVOS DE INVERNO" is overlaid in white script. / 00:00–00:01: A four-panel montage shows four different children in various outfits. Top left: A boy in a green shirt and blue pants. Top right: A girl in a green cardigan and yellow pants, holding a checkered bag over her head. Bottom left: A girl in a floral top and red pants, sitting on a wooden chair. Bottom right: A girl in a green cardigan and green pants, holding a camera. The text "Petit Sézane ARQUIVOS DE INVERNO" is overlaid in white script. / 00:01–00:02: A girl with long brown hair, wearing a gray sweatshirt with "PONEY CLUB" printed on it, denim overalls, and black shoes, stands with her hands in her pockets in front of a beige background. The text "Petit Sézane ARQUIVOS DE INVERNO" is overlaid in white script. / 00:02–00:03: A four-panel montage shows four different children in various outfits. Top left: A girl in a blue shirt and navy skirt, holding a yellow ball. Top right: A boy in a blue sweatshirt and jeans, sitting on the floor. Bottom left: A girl in a floral top and jeans, sitting on the floor. Bottom right: A girl in a plaid shirt and white pants, holding a small wooden chair. The text "Petit Sézane ARQUIVOS DE INVERNO" is overlaid in white script. # Funnel stage Consideration # Pain points The ad addresses the pain point of the high cost of children's clothing by highlighting reduced prices on previous collections. This is signaled by the text overlay "OS ARQUIVOS COLEÇÕES ANTERIORES A PREÇOS REDUZIDOS." # Value propositions - Stylish and high-quality clothing for children at reduced prices - Timeless designs that can be worn for various occasions - Comfortable and versatile clothing that allows children to express their individuality # Benefits - Stylish clothing for children - Comfortable and versatile designs - High-quality materials and attention to detail - Timeless and classic aesthetic # Features - Dresses with floral patterns and ruffles - Sweaters in solid colors and playful designs - Pants in corduroy and denim - Accessories such as scarves and boots # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its clothing line and promotional offers. # Storyline - 00:00–00:07 00:00–00:07: The ad opens with a series of quick cuts featuring children modeling various outfits from the Petit Sézane winter collection. Each shot showcases a different child in a stylish outfit against a neutral backdrop. The brand name and collection title are prominently displayed in the center of the screen. The message conveyed is to showcase the range and style of the brand's winter collection. The perspective is from the brand, presenting its clothing line in an appealing and fashionable way. The tone is upbeat and stylish, with a focus on showcasing the brand's aesthetic. - 00:07–00:10 00:07–00:10: The ad transitions to a series of text overlays highlighting the brand's offer of reduced prices on previous collections. The text is displayed in a clean and minimalist style against a neutral background. The message conveyed is to inform viewers about the opportunity to purchase Petit Sézane clothing at discounted prices. The perspective is from the brand, promoting its sales event. The tone is informative and promotional, with a focus on highlighting the value proposition of the offer.

# Ad summary This ad showcases Sézane and Octobre Éditions clothing through a choreographed dance routine in a city setting. The ad emphasizes the brands' essential pieces, highlighting their style and versatility. # Brand positioning Sézane and Octobre Éditions are presented as brands offering essential, stylish clothing. The ad emphasizes the brands' ability to blend classic and contemporary styles, creating versatile pieces suitable for everyday wear. The brands align with a lifestyle that values self-expression, creativity, and confidence. The ad ignores the fast-fashion norms, instead focusing on timeless pieces and a sense of effortless chic. The brand positioning is both functional, providing essential wardrobe staples, and emotional, promoting a sense of style and confidence. # Product The ad features a range of clothing items from Sézane and Octobre Éditions, including blazers, trousers, shirts, and outerwear. These pieces are presented as essential wardrobe staples that can be mixed and matched to create various stylish looks. The clothing is designed for individuals who appreciate classic yet contemporary fashion and seek versatile pieces for everyday wear. The ad highlights the brands' ability to blend different styles and create outfits that exude confidence and self-expression. The products are shown being worn in an urban setting, suggesting they are suitable for city life and on-the-go lifestyles. The ad addresses the purchase barrier of finding versatile and stylish clothing by showcasing how these pieces can be easily incorporated into one's wardrobe. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the clothing in a dynamic and engaging way. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is high-end, with clear visuals and attention to detail. The pacing is upbeat, with cuts timed to the music beats, creating a sense of rhythm and energy. # Hooks Text overlay: 00:00–00:19 / THE ESSENTIALS / WITH SÉZANE AND OCTOBRE ÉDITIONS Visual: 00:00–00:02: A woman with short brown hair, wearing glasses, a brown blazer, a blue shirt with a tie, and wide-leg jeans, dances on a crosswalk. A man in a brown coat, yellow shirt, and dark trousers joins her. The background features a red brick building with a fire escape and a beige building on the left. Cars and pedestrians are visible in the background. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge of finding versatile and stylish clothing that can be easily incorporated into one's wardrobe. # Value propositions - Essential wardrobe staples that can be mixed and matched - Clothing suitable for city life and on-the-go lifestyles # Benefits - Stylish and versatile pieces - Classic yet contemporary fashion - Confidence and self-expression # Features - Clothing from Sézane and Octobre Éditions - Blazers - Trousers - Shirts - Outerwear # Call to action NOW ONLINE ON SEZANE.COM AND THE APP # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and aesthetic through a choreographed dance routine. # Storyline - 00:00–00:19 Two individuals begin dancing on a crosswalk in a city setting. - 00:19–00:21 The ad transitions to a screen with text promoting the brand's online availability.