How Ripndip Advertises on Meta

# Ad summary An animated advertisement featuring an alien that sings a brief song. # Brand positioning This ad does not explicitly describe the brand; the positioning is more implicit. The brand seems to be targeting a young demographic, using a playful and cartoonish design. Its tone is humorous and quirky, aligning with a fun, lighthearted lifestyle. It doesn't directly address category norms or competitor behaviors, focusing instead on creating an engaging, memorable experience. The brand positioning seems emotional, prioritizing fun and whimsy over functional benefits. # Product This ad features a short animated looping video featuring an alien singing a song. # Visual style The ad has a cartoonish and playful aesthetic, achieved through bright colors, simple character designs, and animated text. The editing style is simple, with a looping animation. The production quality is clean and polished, giving it a professional but fun feel. The pacing is consistent with the rhythm of the song, creating a catchy and visually appealing ad. # Hooks Spoken: 00:00–00:04: [Singing] Come on back now. Text overlay: 00:00–00:04 COME ON BACK NOW Visual: 00:00–00:04: An animated image of a green alien with large black eyes and a small smile, dances against a background of light purple and white swirls. Above the alien, the words "COME ON BACK NOW" appear in large white, blocky, cartoon-like letters. # Funnel stage Top of funnel # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video uses the brand's point of view to present its service. # Storyline - 00:00–00:04 A green alien dances to the music.

# Ad summary This ad displays three pairs of Ripndip x Lakai shoes via an unboxing format. The camera is held at an above angle while a pair of hands opens the Ripndip x Lakai shoe boxes to display the shoes. # Brand positioning The Ripndip brand seems to occupy a youthful, edgy space in the consumer's mind. The brand pushes against clean-cut brands in the market and aligns with a skater lifestyle. The brand positioning is emotional, through its unique designs that feature their signature cat. The brand has collaborated with Lakai on a line of shoes. # Product The product being advertised is the Ripndip x Lakai shoes. In the ad, three different pairs of Ripndip x Lakai shoes are shown. The first pair of shoes are off-white with blue accents and feature the Ripndip cat on the sides. The second pair of shoes are gray and feature the Lakai logo on the side. The third pair of shoes are black and pink with a black sole and a yellow Ripndip cat on the heel. # Visual style The ad features bright lighting and a plain background that helps draw focus to the product. The editing style features quick cuts and a fast pace, which helps showcase each of the shoe styles. The production quality appears to be UGC, which helps to give the ad an approachable tone. # Hooks Visual: 00:00–00:01: The camera is positioned above a shoe box. A pair of hands opens the shoe box to reveal tissue paper inside. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Ripndip collab - Lakai collab # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is shot from the brand's point of view, displaying its products. # Storyline - 00:00–00:01 The video begins with a shot of a shoe box. A pair of hands opens the shoe box. - 00:01–00:02 The hands pull back the tissue paper to display a pair of light colored shoes with light blue accents and a glow-in-the-dark sole. - 00:03–00:04 The hands close the shoe box, and the camera pans to a different shoe box. The hands open the shoe box. - 00:04–00:05 The hands pull back the tissue paper to display a pair of gray shoes with a light gray sole. - 00:06–00:07 The hands close the shoe box, and the camera pans to a different shoe box. The hands open the shoe box. - 00:07–00:08 The hands pull back the tissue paper to display a pair of black and pink shoes with a black sole and a yellow Ripndip cat on the heel.