How Resy Advertises on Meta

# Ad summary This ad promotes Resy, a restaurant reservation app. The ad shows a series of quick cuts of people in restaurants, eating, drinking, and enjoying themselves. The ad encourages viewers to book a table with Resy. # Brand positioning Resy is presented as a premium restaurant reservation app that caters to users who value curated dining experiences. The brand is positioned as a facilitator of memorable moments, particularly for special occasions like first dates. Resy aligns with a lifestyle that appreciates fine dining and social experiences, pushing against the norm of settling for less-than-perfect restaurant choices. The brand positioning is both functional, offering a seamless reservation process, and emotional, promising enhanced social experiences and the avoidance of disappointing dining outcomes. # Product Resy is a restaurant reservation app designed to help users discover and book tables at curated restaurants. The app is for anyone who enjoys dining out and wants to ensure a great experience, especially for important occasions like first dates. The ad highlights the app's ability to help users find the perfect restaurant, implying a selection of high-quality dining options. The ad addresses the purchase barrier of uncertainty and the risk of a bad dining experience by positioning Resy as a tool to guarantee a memorable and successful outing. The ad conveys that Resy is worth trying because it elevates the dining experience, making it easy to secure reservations at desirable restaurants. # Visual style The ad has a polished aesthetic with quick cuts and warm lighting, creating an inviting and sophisticated atmosphere. The production quality is high, resembling a commercial, which supports the brand's premium positioning. The pacing is fast, with cuts timed to the music, enhancing the energy and excitement. # Hooks Spoken: 00:00–00:03 [Upbeat, energetic] Book a table like your first date depends on it. Text overlay: 00:00–00:03 RESY / 00:00–00:02 Book a table| / 00:02–00:03 like your first date depends on it.| Visual: 00:00–00:01 A waiter in a black suit walks through a dimly lit restaurant with warm lighting. Tables are visible in the background. The camera follows him from behind. A bartender pours a martini into a glass at a bar with a bottle of alcohol visible. / 00:01–00:02 A woman with dark hair and a white sweater sits at a table in a restaurant. The background is blurred. The camera is positioned behind her. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the uncertainty and risk of a bad dining experience, especially for important occasions like first dates. The ad implies that choosing the wrong restaurant can ruin a special night: "Book a table like your first date depends on it." # Value propositions - Ensure a great dining experience for important occasions like first dates - Seamless reservation process # Benefits - Book a table - Find the perfect restaurant for any occasion # Features - Restaurant reservation app # Call to action Book Now # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the app's benefits and encouraging viewers to book a table. # Storyline - 00:00–00:01 00:00–00:01 The video opens with a quick shot of a waiter walking through a restaurant, followed by a bartender pouring a martini. This sets the scene in a sophisticated dining environment. - 00:01–00:03 00:01–00:03 A woman is shown sitting at a table, implying a first date. The text overlay emphasizes the importance of the dining choice for such an occasion. - 00:03–00:04 00:03–00:04 A tray of oysters is presented, followed by a shot of a group of friends laughing at a dinner table. This showcases the variety of dining experiences Resy can facilitate, from intimate dates to social gatherings. - 00:04–00:05 00:04–00:05 The video concludes with a close-up of a dessert being eaten, reinforcing the idea of a delightful dining experience. The "Book Now" CTA encourages immediate action.

# Ad summary This ad promotes Resy + Amex partnership, aimed to help restaurants grow their business. The ad features an interview with the owners of Bola De restaurant, emphasizing Resy's commitment to partnership, and showcases the ease of booking demos with Resy. # Brand positioning Resy is presented as a partner for restaurants looking to grow their business, with a strong emphasis on the value of commitment to partnership. The brand positions itself as a helpful tool for restaurants, particularly through its collaboration with Amex, aiming to improve and provide valuable changes to their business operations. Resy aims to occupy a space in the consumer's mind as a reliable, supportive, and innovative solution for restaurant management and growth, aligning with values of partnership, efficiency, and progress. # Product Resy is a platform designed to help restaurants grow their business. It emphasizes its commitment to partnership and valuable changes to restaurant operations. The product is for restaurant owners and managers looking for solutions to enhance their business. It works by providing tools and support that lead to growth. A key selling point is the partnership with Amex, which offers additional benefits, streamlining reservations, and managing customer experiences. The ad addresses the need for effective restaurant management tools and offers a solution to help businesses thrive. The platform is highlighted for its ease of booking demos, emphasizing its accessibility and user-friendliness. # Visual style The ad features a polished aesthetic with a mix of interview shots and close-ups of restaurant environments. The editing style includes quick cuts to maintain a steady pace. The production quality suggests a commercial feel, aiming to convey professionalism and reliability. The visual motifs include close-ups of food and restaurant settings, reinforcing the connection to the dining industry. The pacing is consistent throughout, with cuts timed to align with the music, enhancing the overall engagement. # Hooks Spoken: 00:01–00:05: [Voiceover] "Resy's commitment to partnership has made a tremendous and valuable change." Text overlay: “Resy's commitment to partnership has made a tremendous and valuable change.” Visual: 00:01–00:03: Close-up, left side of Female 1’s face as she looks to the right and lifts a clear glass of light green liquid to her lips. / 00:03–00:05: Close-up of Male 1, wearing a black t-shirt and grey cap, looking to the right and talking. He has a dark complexion. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of growing and improving a restaurant business. It highlights the need for effective management tools and partnerships to achieve success. # Value propositions - Resy + Amex can help you grow your business. - Partner with Resy for valuable change. # Benefits - Grow your business # Features - Commitment to partnership - Valuable change # Call to action Book a demo with Resy. # Social proof - "Resy's commitment to partnership has made a tremendous and valuable change." – Male 1 (Restaurant owner), Female 1 (Restaurant owner) # Point of view - Customer 50% – The ad uses testimonials from restaurant owners to communicate the value of Resy from a user's perspective. - Brand 50% – The brand voice is used to highlight features, benefits, and calls to action. # Storyline - 00:00–00:01 The ad begins by introducing Alex Meyer and Luciana Giangrandi of Bola De, setting the stage for a testimonial about Resy's impact. - 00:01–00:05 The next section moves to a quote, highlighting Resy's commitment to partnership and valuable change, showcasing the positive outcomes experienced by its clients. - 00:05–00:07 The ad shifts to demonstrating the tangible benefits of Resy + Amex, emphasizing how this collaboration aids in business growth. - 00:07–00:08 The next shot features the restaurant and dining setting, signaling the context in which Resy operates and its relevance to the restaurant industry. - 00:08–00:11 The ad concludes with a clear call to action, encouraging viewers to book a demo with Resy, alongside the brand's slogan "Right this way".

# Ad summary This ad is for Resy and American Express. It shows close-up food shots in restaurants to entice restaurant owners to book a demo with Resy and Amex. # Brand positioning Resy is a restaurant reservation platform. The ad shows various restaurant environments, emphasizing that Resy aims to partner with and support a wide range of establishments. The brand aligns with a lifestyle of culinary exploration and fine dining, and seeks to position itself as a key partner for restaurants, enhancing their business through technology and partnerships. # Product Resy partners with American Express to offer eligible Amex card members Resy Credits on eligible purchases at U.S. Resy restaurants. The product offers a platform for restaurant reservation management and customer engagement. # Visual style The ad uses a mix of close-up shots and natural lighting to highlight the food and restaurant settings. The editing is quick, with cuts timed to the music beats, creating a sense of energy and sophistication. The production quality is polished, aiming for a high-end commercial feel. # Hooks Spoken: 00:00–00:07 [Upbeat tempo music playing] Text overlay: 00:00–00:14 RESY / 00:00–00:03 As if your menu wasn't enough of a draw, / 00:03–00:07 eligible Amex Card Members can earn Resy Credit on eligible purchases at U.S. Resy restaurants. Visual: 00:00–00:01 A food server is shown carrying a tray of food into a dimly lit restaurant. / 00:01–00:02 People are shown eating at a table in a dimly lit restaurant. / 00:02–00:03 Flowers are shown on a restaurant table. / 00:03–00:04 A chef is shown assembling a dish. / 00:04–00:05 A close up shot of a person preparing a plate of black noodles. / 00:05–00:06 A close up of yellow urchin in a box. / 00:06–00:07 A chef is pouring a sauce over a dish. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the challenge of attracting customers to restaurants and growing their business, as visually suggested through shots of restaurant environments and food preparation. # Value propositions - Earn rewards while dining out. - Grow your restaurant business with Resy + Amex partnership. # Benefits - Eligible Amex Card Members can earn Resy Credit on eligible purchases at U.S. Resy restaurants. - Help you grow your business # Features - Resy Credit for Amex card members - Partnership between Resy and American Express # Call to action Book a Demo # Social proof - None used. # Point of view - Brand 100% – The ad is told from the point of view of the brand promoting the benefits of Resy to restaurants and customers. # Storyline - 00:00–00:06 The ad opens with an offer for Amex card members to earn Resy Credits for eating at Resy restaurants. - 00:06–00:11 The ad pivots to attracting restaurant owners, encouraging them to partner with Resy and Amex. - 00:11–00:14 It ends with a call to action for restaurant owners to book a demo.

# Ad summary This ad showcases the benefits of Resy and Amex working together. It features the ability to turn guests into regulars and get credit for the work that restaurants do. # Brand positioning Resy is a platform designed for restaurants to enhance guest experiences and streamline operations. The brand positions itself as a champion of the restaurant industry, aiming to give restaurants the credit they deserve for creating memorable dining experiences. Resy partners with American Express (Amex) to provide added value and tools that help restaurants grow their business by transforming occasional diners into loyal regulars. The overall tone is supportive and celebratory, aligning with the lifestyle and values of restaurant owners and professionals. # Product Resy is a restaurant management and reservation platform designed to help restaurants optimize their operations and customer relationships. It helps restaurants turn guests into regulars by offering tools and features tailored to enhance the dining experience. In partnership with American Express (Amex), Resy offers additional benefits that help restaurants grow their businesses, addressing the challenge of customer retention and business development. This partnership provides restaurants with the support and resources needed to thrive in a competitive market, making Resy a valuable tool for restaurants aiming to improve efficiency and foster customer loyalty. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions that create a fast-paced rhythm. The production quality is high-end, giving the ad a professional and trustworthy feel. The visual motifs include close-ups of food preparation, restaurant settings, and text overlays that emphasize key messages. The pacing is consistent, with edits timed to the music beats and voiceover lines, enhancing the overall impact of the ad. # Hooks Spoken: 00:00-00:02: [Upbeat] You turn guests into regulars. Text overlay: 00:00-00:02: RESY / 00:00-00:01: You turn guests / 00:01-00:02: into regulars. Visual: 00:00–00:01: Indoors at a bar, a bald man with glasses wearing a dark suit shakes hands with another man. The background is blurred and shows bottles and glasses on the bar. The text overlay “RESY” in a red box is in the upper center of the frame. The text “You turn guests” is displayed in the center of the frame. / 00:01–00:02: Two men are at a bar made of grey stone. One of the men is holding a drink. The text overlay “RESY” in a red box is in the upper center of the frame. The text “into regulars.” is displayed in the center of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge restaurants face in retaining customers and growing their business. Quote: "See how Resy + Amex can help you grow your business." # Value propositions - Grow your business with Resy + Amex - Turn guests into regulars to foster customer loyalty # Benefits - Helps restaurants turn guests into regulars - Provides tools and features to enhance the dining experience - Offers additional benefits to help restaurants grow their business # Features - Restaurant management and reservation platform - Partnership with American Express (Amex) # Call to action Book a Demo # Point of view - Brand 100% – The brand voice is clear through the copy on screen, and the brand is promoting the advantages of using Resy with Amex. # Storyline - 00:00–00:04 The ad starts with a sequence of quick shots showing various restaurant scenes including bartenders mixing drinks, customers enjoying themselves, and chefs preparing food. - 00:00–00:04 These scenes convey a lively and engaging restaurant atmosphere, setting the stage for the core message of the ad. - 00:04–00:07 The ad shifts focus to an American Express card on top of a table with the text overlay “See how Resy + Amex can help you grow your business”. - 00:04–00:07 This transition highlights the partnership between Resy and Amex, suggesting added value for businesses using both services. - 00:07–00:09 The ad continues with a shot of a sushi chef preparing food followed by the text overlay “Book a Demo”. - 00:09–00:11 The ad concludes with the text overlay “Right This Way”.

# Ad summary This ad explains how eligible Amex card members can earn up to $400 back per year for dining with you. The ad ends with a call to action to book a demo. # Brand positioning The Resy brand is presented as a tool to help restaurants grow their business by connecting with eligible Amex card members, offering them the opportunity to earn rewards for dining. The brand is positioned as a partner for restaurants, helping them to attract and retain customers through the Amex partnership. This positions Resy as a functional brand that helps restaurants achieve growth through strategic partnerships and incentives. # Product The product advertised is a partnership between Resy and American Express (Amex) that allows eligible Amex card members to earn up to $400 back per year when dining at restaurants that use the Resy platform. The product is for restaurant owners and managers looking to grow their business by attracting Amex cardholders. The unique selling proposition (USP) is the ability to attract customers by offering them rewards for dining, while also growing the restaurant's business through the Resy platform. The product is showcased in various dining settings, highlighting its use in different restaurant environments. It addresses the purchase barrier of customer acquisition by providing a clear incentive for Amex cardholders to choose Resy-partnered restaurants. # Visual style The ad has a polished and professional aesthetic, with warm, inviting lighting and clear shots of the food and restaurant environments. The editing style is quick cuts, with each shot lasting only a few seconds. The production quality is high-end, giving the ad a commercial feel. The pacing is fast, with cuts timed to the music, creating a sense of energy and excitement. # Hooks Text overlay: RESY / Eligible Amex Card Member | Visual: 00:00–00:01 A blurry, dimly lit shot of a group of people sitting at a long table in a restaurant, enjoying a meal. The focus is on the foreground, blurring the background. The Resy logo is visible in the top center, and text reads “Eligible Amex Card Member |”. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of attracting and retaining customers for restaurants. # Value propositions - Earn up to $400 back per year for eligible Amex card members dining with you # Benefits - Grow your business - Customers can earn rewards for doing something they already love # Features - Eligible Amex card members earn up to $400 back per year # Call to action Book a Demo # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, promoting the benefits of their partnership with Amex for both customers and restaurants. # Storyline - 00:00–00:02 The ad opens by highlighting the benefit of earning up to $400 back per year for eligible Amex card members. - 00:02–00:04 It emphasizes that customers can earn these rewards for doing something they already enjoy, dining at restaurants. - 00:04–00:08 The ad then pivots to address restaurant owners, showing how Resy and Amex can help grow their business. - 00:08–00:10 The ad concludes with a direct call to action, encouraging viewers to book a demo to learn more. - 00:10–00:11 The ad ends by reinforcing the value proposition of Resy by stating, 'Right this way®'

# Ad summary This ad is for Resy and Loyalists, and it poses the question of how Resy guest data can drive revenue. The ad features a person dining at a restaurant. # Brand positioning Resy is presented as a business solution for restaurants, specifically focusing on leveraging guest data to increase revenue. The brand is positioned as a strategic partner for restaurants looking to optimize their operations and improve their financial performance through data-driven insights. The collaboration with Loyalists suggests a focus on customer loyalty and retention strategies, indicating that Resy aims to help restaurants build stronger relationships with their guests and maximize the value of each customer interaction. The brand's tone is professional and results-oriented, emphasizing the practical benefits of using its platform to achieve tangible business outcomes. # Product The ad promotes Resy's guest data capabilities, highlighting how restaurants can use this data to drive revenue. The product is aimed at restaurant owners and managers who are looking to improve their business performance. The ad suggests that Resy provides tools and insights that enable restaurants to better understand their customers and tailor their offerings to meet their needs. The ad implies that by leveraging Resy's guest data, restaurants can make more informed decisions about their menu, pricing, and marketing strategies, ultimately leading to increased revenue. The ad addresses the purchase barrier of uncertainty by positioning Resy as a proven solution for driving business growth. # Visual style The ad has a clean and modern visual style, combining a bold color block with a lifestyle image. The production quality appears to be high, with professional photography and clear typography. The visual motifs include a grid layout and a balanced composition. The image treatment includes color grading to enhance the warmth of the dining scene. The typography is large and bold, ensuring scannability in the feed. The style is native to the platform, blending seamlessly with other content while maintaining a professional aesthetic. # Hooks Headline: How can Resy guest data drive revenue? # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that restaurants may be struggling to maximize their revenue potential due to a lack of understanding of their customer base. The question "How can Resy guest data drive revenue?" suggests that restaurants are seeking solutions to improve their financial performance. # Value propositions - Resy guest data can drive revenue # Benefits - drive revenue # Features - Resy guest data # Call to action None used. # Social proof - None used. # Point of view - Brand: The Resy and Loyalists logos and the question about guest data driving revenue are presented from the brand's perspective, highlighting their expertise and value proposition. - Customer: The image of a person dining at a restaurant offers a customer's perspective, illustrating the end result of the data analysis and its impact on the dining experience. # Storyline - The ad opens with the logos of Resy and Loyalists, immediately establishing the partnership and credibility of the offering. This is from the brand's perspective, setting the stage for a discussion about how their combined expertise can benefit restaurants. - The central question, "How can Resy guest data drive revenue?" is posed to the audience, framing the core value proposition of the ad. This is from the brand's perspective, directly addressing the key concern of restaurant owners and managers: profitability. - The visual of a person dining at a restaurant provides a relatable context for the discussion, grounding the abstract concept of data in a real-world scenario. This is from the customer's perspective, showing the end result of the data analysis.

# Ad summary This ad promotes Resy, a restaurant reservation app. The ad shows various scenes of people enjoying meals and drinks at restaurants, highlighting the ease of booking tables through the app without needing to tip the host. The ad uses upbeat music and quick cuts to create an energetic and inviting atmosphere, encouraging viewers to book their next dining experience with Resy. # Brand positioning Resy is presented as a modern and convenient solution for booking restaurant reservations. The brand aims to occupy the space of accessible luxury and ease, positioning itself as a tool that allows users to enjoy the best dining experiences without the hassle of traditional reservation methods. The brand aligns with a lifestyle of enjoying fine dining and social gatherings, promoting the value of convenience and exclusivity. Resy pushes against the norm of needing to know someone or tip a host to secure a good table, offering a functional and straightforward approach to restaurant bookings. The brand's positioning is both functional (easy booking) and emotional (enjoying exclusive experiences). # Product Resy is a restaurant reservation app that allows users to "snag some of the city's best tables without slipping the host a dime." The app is designed for individuals who enjoy dining out and want a convenient way to book reservations at popular restaurants. The ad highlights the ease of use and accessibility of the app, suggesting that it removes the traditional barriers to securing a table. The app's USP is its ability to provide access to sought-after reservations without the need for personal connections or extra payments. The ad shows various use occasions, such as celebratory dinners, casual meals, and social gatherings, indicating that Resy is suitable for a wide range of dining experiences. The ad addresses the purchase barrier of difficulty in securing reservations by offering a simple and efficient solution. # Visual style The ad has a polished yet casual aesthetic, blending high-quality food shots with candid moments of people enjoying themselves. The editing style features quick cuts and smooth transitions, creating an energetic rhythm. The production quality is high, giving it a commercial feel while maintaining a sense of authenticity. The pacing is fast, with cuts timed to the upbeat music, enhancing the overall energy of the ad. # Hooks Text overlay: RESY / Snag some of the city's best tabl / without slipping the host a dime. Visual: 00:00–00:01: A dimly lit restaurant scene with a long table surrounded by people. The foreground is slightly blurred, focusing on the table setting with plates, glasses, and food. People of various ages and ethnicities are seated around the table, dressed in casual to semi-formal attire. The camera is positioned at table level, creating a sense of immersion. The lighting is warm, with candles adding to the ambiance. The Resy logo is displayed in the top center of the frame. / 00:01–00:02: A close-up shot of mussels in a white bowl. A hand pours a creamy sauce over the mussels. The background is blurred, keeping the focus on the dish. The lighting is bright, highlighting the textures and colors of the food. The Resy logo is displayed in the top center of the frame. / 00:02–00:03: A woman with long brown hair, wearing a white shirt, is laughing and looking off-camera. The background is a dimly lit restaurant with warm lighting. The camera is slightly shaky, giving a candid feel. The Resy logo is displayed in the top center of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that securing reservations at popular restaurants can be difficult and may require tipping the host, which can be frustrating and costly. The phrase "without slipping the host a dime" directly addresses this pain point. # Value propositions - Easy access to top restaurants without extra costs # Benefits - Snag some of the city's best tables without slipping the host a dime. # Features - Restaurant reservation app # Call to action Book Now # Social proof - None used. # Point of view - Customer 100% – The ad shows scenes of people enjoying meals and drinks at restaurants, implying a customer's perspective of satisfaction and ease of booking through Resy. # Storyline - 00:00–00:01 The ad opens with a lively scene of people dining at a restaurant. - 00:01–00:02 The scene transitions to a close-up of mussels being drizzled with sauce, emphasizing the quality of food available through Resy. - 00:02–00:03 A woman is shown laughing and enjoying her time at a restaurant, highlighting the positive social experience facilitated by Resy. - 00:03–00:04 The ad shows a group of people toasting with drinks, reinforcing the idea of Resy as a tool for social gatherings and celebrations. - 00:04–00:05 A close-up of a tiramisu dessert is shown, followed by a "Book Now" button, prompting viewers to take immediate action. - 00:05–00:06 The ad concludes with another scene of people toasting, reinforcing the message of Resy as a gateway to enjoyable dining experiences.

# Ad summary This image ad for Resy and Fishbowl asks the question, "Need marketing that fills seats, not just inboxes?" and shows a group of people at a restaurant table. # Brand positioning Resy is presented as a marketing solution for restaurants, specifically focused on filling seats rather than just generating online engagement. The brand is positioned as a partner for restaurants looking to improve their marketing strategies and drive real-world traffic. The collaboration with Fishbowl suggests a modern, tech-savvy approach to restaurant marketing, contrasting with traditional methods that may only fill inboxes with limited results. The brand aims to occupy the space of a results-driven, effective marketing solution for the restaurant industry. # Product The ad promotes a marketing solution designed to help restaurants fill their seats. It addresses the need for marketing strategies that go beyond online engagement and drive actual customers to the restaurant. The product is for restaurants looking to improve their marketing effectiveness and increase foot traffic. The ad highlights the value of marketing that translates into real-world results, suggesting that the product offers a more tangible and impactful approach to restaurant marketing. # Visual style The ad has a clean and modern visual style, with a combination of white space, bold text, and a vibrant restaurant scene. The use of red and blue color blocks adds a pop of color and visual interest. The overall aesthetic is professional and inviting, suggesting a high-quality marketing solution for restaurants. # Hooks Headline: Need marketing that fills seats, not just inboxes? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of marketing efforts that only fill inboxes but don't translate into actual customers in the restaurant. "Need marketing that fills seats, not just inboxes?" # Value propositions - Marketing that fills seats, not just inboxes # Benefits - fills seats # Call to action None used. # Social proof - None used. # Point of view - Brand: The Resy and Fishbowl logos are displayed, establishing the partnership and credibility of the marketing solution. - Customer: The visual of people at a restaurant table, sharing food and drinks, reinforces the idea of filling seats and creating a vibrant dining experience. # Storyline - The ad opens with a question, "Need marketing that fills seats, not just inboxes?" This is intended to grab the attention of restaurant owners or marketers who are frustrated with marketing efforts that don't translate into actual customers. The brand is speaking directly to the audience's pain point of ineffective marketing strategies. - The visual of people at a restaurant table, sharing food and drinks, reinforces the idea of filling seats and creating a vibrant dining experience. This is from the perspective of the restaurant, showing the desired outcome of effective marketing efforts. - The Resy and Fishbowl logos are displayed prominently, establishing the partnership and credibility of the marketing solution. This is from the brand's perspective, showcasing their collaboration and expertise in the restaurant marketing space.

# Ad summary This ad for Resy invites the viewer to make a reservation. # Brand positioning Resy is a restaurant reservation service, suggesting that its users seek out hidden gems. The brand seems to cater to an audience that appreciates exclusivity and values discovering restaurants before they become mainstream. This positioning suggests a desire to stay ahead of the curve, making reservations for dining experiences that are highly sought after. The brand emphasizes convenience, offering an easy and efficient way to secure a table at popular establishments. # Product The featured product is the Resy app or service, which allows users to discover and make reservations at restaurants. It emphasizes finding hidden gems and making reservations, suggesting that users seek out unique and exclusive dining experiences. The ad promotes the idea of getting in "before the rush," highlighting the value of early discovery and securing reservations ahead of others. The focus is on the convenience of making reservations through the app. # Visual style The ad has a polished commercial aesthetic with a focus on high-quality food presentation and restaurant ambiance. It features smooth transitions and a consistent pace. The editing style includes a mix of close-ups and medium shots. The color palette includes dark tones with bright highlights on the food and text overlays. # Hooks Spoken: 00:00–00:02 Find gems while they're still hidden. Text overlay: 00:00–00:02 RESY / 00:00–00:01 Find gems / 00:00–00:01 while they're / 00:01–00:02 still hidden. Visual: 00:00–00:01 The camera is focused on a chef garnishing a plate with small green leaves and orange flowers. The background is a blurred black. The plate has a base of light green sauce, and the dish appears to be in a high-end restaurant setting. The camera is steady, and the shot focuses on the meticulous details of the dish preparation. / 00:01–00:02 The view shows the face of a restaurant worker. The background is a food preparation station. The camera is steady, and the shot focuses on the restaurant worker. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of missing out on dining at exclusive restaurants due to full bookings, emphasizing the benefit of finding these hidden gems before they become widely known. # Value propositions - Find hidden gems before they become popular, providing an exclusive dining experience. # Benefits - Find hidden gems - Make a reservation # Features - Restaurant reservations # Call to action Book Now # Social proof - None used. # Point of view - Brand 100% – The ad presents the official perspective of Resy, promoting its services and the experience it offers, with a focus on exclusivity and convenience. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a chef garnishing a dish, setting an upscale and culinary tone. The intention is to highlight the quality and attention to detail found in the restaurants available on Resy. This scene conveys exclusivity and culinary artistry. - 00:02–00:04 00:02–00:04 The view shows a restaurant worker sliding food to a customer. The message is to make a reservation, likely through the brand's platform, to enjoy dining experiences. - 00:04–00:06 00:04–00:06 A restaurant worker is shown putting the tablecloth on the table. The message is to book now. The view conveys the experience of dining at the restaurant.

# Ad summary This image ad promotes Resy's guest data capabilities in partnership with Fishbowl. It features a question about the potential uses of Resy guest data, alongside an image of restaurant patrons enjoying a meal. # Brand positioning Resy is presented as a tech-forward platform that empowers restaurants to leverage guest data for enhanced operations and customer experiences. The brand is positioned as innovative and collaborative, as highlighted by the partnership with Fishbowl. The ad implies that Resy helps restaurants stay competitive by providing tools to understand and cater to their clientele, moving beyond traditional reservation systems to offer data-driven insights. # Product The ad promotes Resy's guest data capabilities, emphasizing the potential uses of this data for restaurants. The product is designed for restaurant owners and managers looking to optimize their services and enhance customer satisfaction. The ad does not explicitly detail the features of the guest data product, but it implies that it provides valuable insights that can be used to improve the dining experience. The partnership with Fishbowl suggests a comprehensive solution for restaurant management and customer engagement. # Visual style The ad has a clean and modern visual style. The use of white space and simple typography gives it a minimalist feel. The image of the restaurant patrons adds a personal touch and creates a relatable scenario. The overall aesthetic is professional and inviting. # Hooks Headline: What can you do with Resy guest data? # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is asking the question "What can you do with Resy guest data?" to engage the audience and highlight the potential of their product. - Customer: The image of restaurant patrons enjoying a meal shows the end result of using Resy's guest data to enhance the dining experience. # Storyline - The ad opens with a question, "What can you do with Resy guest data?" This is intended to pique the viewer's curiosity and introduce the topic of Resy's guest data capabilities. The brand is asking the question to engage the audience and highlight the potential of their product. - The ad includes an image of restaurant patrons enjoying a meal. This visual is intended to create a relatable and aspirational scenario, showing the end result of using Resy's guest data to enhance the dining experience. The audience is experiencing this moment from the perspective of a restaurant owner or manager, envisioning how they can improve their own establishment.

# Ad summary This ad promotes Resy, a service that can help restaurants grow their business. The ad features testimonials from restaurant owners who have partnered with Resy. The ad promotes the service as a solution to help restaurants. # Brand positioning Resy is presented as a valuable partner for restaurants, particularly those aiming for growth and efficiency. The brand aims to occupy the space of a comprehensive solution provider in the restaurant industry, aligning with values of partnership, support, and business growth. It promotes a lifestyle of successful restaurant management and positions itself against the norms of restaurants struggling with operational challenges. The brand positioning is functional, emphasizing performance and simplicity in helping restaurants thrive. # Product Resy is a service designed to help restaurants grow their business. It functions as a partner to restaurants by assisting with various aspects of restaurant management. The product is for restaurant owners and operators looking to improve their business operations. The ad mentions that Resy can help restaurants grow their business through partnership with Amex. The ad showcases the product's ability to assist with restaurant operations and address the challenges restaurants face in managing their business. # Visual style The ad uses a combination of interview-style footage and restaurant setting shots. The editing style involves quick cuts and transitions between scenes to maintain a fast pace. The production quality appears polished, giving it a professional commercial feel. The pacing is relatively consistent throughout the ad. Cuts and text overlays are timed to the music beats and voiceover lines, enhancing the overall audiovisual sync. # Hooks Spoken: 00:01–00:05: [Male Speaker] "Resy is a true partner for restaurants." Text overlay: "Resy is a true partner for restaurants." Visual: 00:01–00:05: Two men, Pandya on the right and Mazumdar on the left, stand outside against a leafy green wall and light wooden door. Both are wearing sunglasses and blazers. Pandya wears a grey blazer, cream-colored shirt, and maroon pants with yellow running shoes. Mazumdar wears a grey plaid suit and grey running shoes. Text appears over them saying, "Resy is a true partner for restaurants." # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly signals the challenge of restaurants needing assistance with running and growing their business. "Resy is a true partner for restaurants." # Value propositions - Resy + Amex can help you grow your business # Benefits - Help you grow your business # Features - Partnership with Amex # Call to action Book a demo with Resy. # Social proof - "Resy is a true partner for restaurants." – Chintan Pandya (Restaurant Owner) # Point of view - Customer 25% – The customer POV is communicated through testimonials given by restaurant owners. - Brand 75% – The brand POV is communicated through on-screen text promoting the service, as well as the imagery of restaurant settings. # Storyline - 00:01–00:05 The ad begins with a focus on establishing credibility and showcasing successful partnerships. - 00:05–00:07 This is followed by the statement, demonstrating the product's ability to help restaurants grow their business. - 00:07–00:11 The ad transitions to showcasing the restaurant setting, reinforcing the context of the product's application and highlighting its relevance to the restaurant industry.

# Ad summary This is a Resy ad about making a reservation at a restaurant. A variety of scenes are shown of people working in the restaurant and sitting down at a table. The text overlay encourages viewers to show up for restaurants and book a reservation. # Brand positioning Resy is a restaurant reservation platform that is presented in this ad as modern, user-friendly, and stylish. The brand aims to occupy a space in the consumer's mind as a go-to platform that is convenient and reliable. The values promoted include the support of the restaurant industry and making it easy for customers to book reservations. The brand maintains a functional and modern identity. # Product Resy is a restaurant reservation platform that makes it easy for users to book reservations at a variety of restaurants. The platform helps users find restaurants, check for availability, and make reservations. The product is for anyone looking for an easy way to book a reservation at a restaurant. By simplifying the booking process, Resy addresses the common purchase barrier of the inconvenience of booking reservations. # Visual style The ad has a polished and refined aesthetic, with warm lighting and smooth transitions. The production quality is high, giving it a commercial feel. The editing rhythm is moderate, with several cuts to maintain viewer engagement. # Hooks Text overlay: 00:00–00:05 RESY / 00:00–00:02 Show up for restaurants. Visual: 00:00–00:02: Medium shot through a window of a restaurant. The background features diners at tables with warm lighting. The foreground displays a white tablecloth, a lamp, and chairs, slightly out of focus. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the inconvenience of making restaurant reservations, suggesting that Resy simplifies the booking process. # Value propositions - Book Now # Benefits - Making restaurant reservations simple and easy. - Support restaurants # Features - Restaurant reservations # Call to action Book Now # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, encouraging viewers to book through the platform. # Storyline - 00:00–00:02 The video opens by setting the scene in a warmly lit restaurant with tables set and background chatter. - 00:00–00:02 The text overlay 'Show up for restaurants' appears, highlighting the support Resy offers to the restaurant industry. - 00:02–00:04 Quick cuts of restaurant staff serving food and setting tables demonstrate the hustle and bustle of the restaurant business. - 00:02–00:04 The text overlay 'Make a reservation' appears, emphasizing the main action Resy wants the audience to take. - 00:04–00:05 A customer is being led to their table. - 00:04–00:05 The 'Book Now' call to action and Resy slogan "Right this way" are shown.

# Ad summary This ad for Resy Guestbook features a woman at a restaurant, highlighting features like anniversary tracking, visit history, and dietary preferences to help restaurants fill seats and personalize the dining experience. # Brand positioning Resy, in partnership with LÖYALIST, positions itself as a tool for restaurants to enhance guest experiences and optimize seating. The brand emphasizes personalized service through features like tracking guest preferences and visit history. This positions Resy as a partner for restaurants aiming to provide a high-end, tailored dining experience, moving beyond basic reservation management to focus on customer relationship management and operational efficiency. # Product Resy Guestbook is presented as a tool for restaurants to fill seats and personalize the dining experience. It offers features such as tracking guest anniversaries, visit history (e.g., "Last Visit Oct. 01, 2025"), and dietary preferences (e.g., "Shellfish" with a crossed-out symbol indicating an allergy). The ad also highlights the average spend per visit ($187.23), suggesting the product helps restaurants understand and potentially increase revenue per customer. The product is designed for restaurants looking to improve customer loyalty and operational efficiency by providing a more tailored and informed service. # Visual style The ad features a clean, modern design with a focus on functionality. The image is well-lit and professionally shot, giving it a polished feel. The use of rounded-corner rectangles with icons creates a user-friendly interface aesthetic, mimicking app-like elements. The color palette is warm and inviting, with a red background and contrasting black and white text. The overall style is designed to be easily scannable and informative, highlighting key features and benefits in a visually appealing way. # Hooks Headline: Fill seats this season with Resy Guestbook. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of restaurants needing to fill seats, which is explicitly stated in the headline: "Fill seats this season with Resy Guestbook." # Value propositions - Fill seats this season with Resy Guestbook (connecting the product to the benefit of increased occupancy) - Personalized dining experience through anniversary tracking, visit history, and dietary preferences (connecting features to the benefit of tailored service) - Average spend per visit ($187.23) (quantifying the potential financial benefits of using Resy Guestbook) # Benefits - Fill seats this season - Personalized dining experience # Features - Anniversary tracking - Visit history - Dietary preferences - Average spend per visit # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption, feature callouts, and average spend information are all presented from the brand's perspective, showcasing the capabilities and value of Resy Guestbook. - Customer: The image of the woman enjoying her meal represents the customer's perspective, illustrating a positive dining experience facilitated by the product. # Storyline - The ad opens by stating the intention to help restaurants fill seats, immediately addressing a primary business need. This is told from the brand's perspective, setting the stage for how Resy Guestbook can solve this problem. - The ad then shows a woman enjoying a meal, visually representing a satisfied customer in a restaurant setting. This is from the customer's perspective, showing the positive outcome of a well-managed dining experience. - The ad highlights specific features of Resy Guestbook, such as anniversary tracking, visit history, and dietary preferences. This is from the brand's perspective, demonstrating the tools available to personalize the dining experience. - The ad concludes by showing the average spend per visit, reinforcing the value proposition of increased revenue. This is from the brand's perspective, quantifying the potential financial benefits of using Resy Guestbook.

# Ad summary This ad for Resy highlights a list of restaurants and promotes discovering new locations. # Brand positioning Resy is a restaurant reservation service that gives users access to a curated list of restaurants in their city. The brand seems to focus on providing access to unique and popular dining experiences, as suggested by the focus on the "NYC Hit List." The overall tone is one of discovery and insider knowledge, positioning Resy as a tool for those looking to explore the best restaurants. # Product The product being advertised is the Resy app, which allows users to discover and book reservations at restaurants in their city. The ad highlights the "NYC Hit List," a curated selection of restaurants in New York City. The app aims to make the process of finding and reserving tables at popular restaurants easier and more convenient. # Visual style The ad has a modern, polished aesthetic with quick cuts and clear text overlays. The production quality is high, resembling a professional commercial. The pacing is quick to maintain viewer engagement. # Hooks Spoken: 00:00–00:03 [Upbeat tone] Know the best pizza in every borough? Text overlay: 00:00–00:03 Know the best pizza in every borough? Visual: 00:00–00:03: Hands are seen preparing pizza dough on a floured surface. The background is blurred, focusing on the dough and the motion of the hands. The setting appears to be a professional kitchen, with flour scattered on a wooden table. The lighting is cool-toned. The camera framing is close, and there is a static shot. No people are fully visible, only the hands of an individual. The brand logo is displayed in the top left. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that it can be difficult to know where to find the best pizza in NYC, and that booking reservations can be challenging. # Value propositions - Discover popular and unique dining experiences in NYC - Effortless booking at top-rated restaurants # Benefits - Access to a curated list of the best restaurants - Easier and more convenient way to find and reserve tables # Features - Curated "NYC Hit List" - App to discover and book reservations # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad speaks from the brand's perspective, highlighting its service and offerings. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with hands preparing pizza dough on a floured surface. This is intended to visually establish the theme of food and dining, as well as raise the question of where to find the best pizza. The perspective is from a close angle, focusing on the activity. The tone is inviting. - 00:03–00:07 00:03–00:07: The scene cuts to a pizza chef skillfully tossing pizza dough in the air. This is meant to showcase the expertise and craftsmanship involved in creating good pizza and build anticipation for the dining experience. The perspective switches to the chef's view. The tone is celebratory. - 00:07–00:10 00:07–00:10: A restaurant ticket printer prints out a receipt. This visual symbolizes the transactional aspect of dining and hints at the conclusion of a satisfying meal. The perspective is from a medium shot, focusing on the machinery. The tone is matter-of-fact.

# Ad summary This ad for Resy showcases a variety of restaurants that are part of the Resy L.A. Hit List. The ad prompts users to explore Resy and discover new restaurants. # Brand positioning Resy is presented as a curated resource for discovering the best restaurants, implicitly positioning itself as a tastemaker and insider within the dining scene. The brand aligns with values of exploration, culinary appreciation, and convenience. By offering a curated list of restaurants, Resy pushes against the overwhelming choices in the market, providing a streamlined, expert-approved selection. The brand positioning is both functional (ease of discovery) and emotional (the joy of finding the perfect dining experience). # Product Resy is a restaurant reservation platform and discovery tool that helps users find and book tables at curated restaurants. The ad showcases a "L.A. Hit List" of restaurants accessible through the app, implying that Resy provides access to the most desirable dining experiences. Resy addresses the purchase barrier of decision fatigue by providing a curated list of top restaurants, making it easier for users to find a great place to eat. The ad also highlights the opportunity to earn credit, suggesting a rewards program that incentivizes repeat usage. # Visual style The ad has a polished, commercial aesthetic with quick cuts that create a fast-paced rhythm. The production quality feels high-end, with close-up shots of food and drinks. The editing style consists of quick cuts, with visuals timed to the music beats. The pacing is consistently fast. # Hooks Spoken: 00:00–00:04 Know the best spots in L.A., even when they're on the opposite side of the 405? Text overlay: 00:00–00:04 Know the best spots in L.A., even when they're on the opposite side of the 405? Visual: 00:00–00:01: The shot is angled up, showing a group of people holding up cocktails, with a blurry background. The RESY logo is at the top in a red box, with the words, "Know the best spots..." at the bottom in white text. / 00:01–00:02: A chef's hands and knife is shown cooking a pan of food with fire coming out of the pan. The RESY logo is at the top in a red box, with the words, "...in L.A.," at the bottom in white text. / 00:02–00:03: A stack of french toast with egg is shown on a plate, with the RESY logo at the top in a red box, with the words, "even when they're on the..." at the bottom in white text. / 00:03–00:04: A stack of french toast with egg is shown on a plate, with the RESY logo at the top in a red box, with the words, "...opposite side of the 405?" at the bottom in white text. # Funnel stage Top of funnel (Awareness) # Pain points The challenge of finding the best restaurants in a large city like Los Angeles, especially when they are located far away: "Know the best spots in L.A., even when they're on the opposite side of the 405?" # Value propositions - Curated lists simplify your dining choices, making it easy to find great restaurants. - Access to a curated "L.A. Hit List" of restaurants # Benefits - Discover the best spots in L.A. - Find restaurants even on the opposite side of the 405 # Features - L.A. Hit List - Curated restaurants # Call to action Explore the Resy L.A. Hit List. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, promoting its features and value. # Storyline - 00:00–00:03 The ad opens with a series of quick shots highlighting cocktails and food, creating a visually appealing and high-energy atmosphere, and immediately aims to grab attention and establish a sense of culinary excitement. - 00:03–00:07 Continuing the high-energy vibe, the ad then poses a question about knowing the best spots in L.A., even if they're far away, engaging the viewer and introducing a pain point around the difficulty of discovering good restaurants. - 00:07–00:10 The ad shifts to showcasing Resy as the solution by stating that the customer deserves credit for their effort in finding and visiting great restaurants, aiming to resonate with the audience's desire for recognition and reward. - 00:10–00:11 Finally, the ad promotes the Resy L.A. Hit List, explicitly prompting the viewer to explore the platform and discover new restaurants.

# Ad summary This Resy ad is designed to draw attention to the restaurants available for booking on the Resy Atlanta Hit List. The ad features quick cuts of a variety of delicious and unique dishes, along with people toasting and drinking. The advertisement's message is that you deserve to treat yourself and enjoy Atlanta’s restaurant scene. # Brand positioning Resy positions itself as an exclusive restaurant reservation platform that curates high-quality dining experiences. The brand seems to target food enthusiasts, locals, and tourists looking to explore the culinary scene in Atlanta. The brand aligns with a lifestyle of luxury, exploration, and culinary appreciation and focuses on discovery and convenience by providing users with curated lists of restaurants, like the 'Atlanta Hit List.' The brand appears to ignore any cost-related or budget-conscious norms, and focuses on positioning the brand around its quality. Positioning is functional and emotional, as the convenience of booking is paired with the pleasure of eating well. # Product The ad promotes Resy, a restaurant reservation platform designed to help users discover and book unique dining experiences, specifically within the Atlanta restaurant scene. It features a curated 'Atlanta Hit List,' highlighting top restaurants worth exploring. The product appeals to individuals seeking high-quality dining experiences and simplifies the process of finding and booking reservations, offering convenience and access to exclusive venues. The platform addresses the pain point of restaurant discovery in a large metropolitan area by offering a curated list of vetted restaurants. The ad emphasizes Resy’s role in helping users treat themselves and enjoy the best of Atlanta's culinary offerings. # Visual style The ad has a polished aesthetic with professional shots. The editing style uses quick cuts to showcase a variety of dishes and Atlanta scenes, and the production quality is high, indicative of a professionally produced commercial. There are no visual motifs. The pace is quick, with cuts every second, keeping the ad engaging. The cuts and transitions are synced with the beat of the music. # Hooks Spoken: Found a restaurant worth leaving the Perimeter for? Text overlay: RESY / Found a restaurant worth leaving the Perimeter for? Visual: 00:00–00:01 A close-up of a white plate with a layered dish, someone is using a fork to cut into it and eat it. The plate is on a table with a marble design. / 00:01–00:02 A close-up of a white plate of black pasta with a hand squeezing lemon juice over it. The hand wears an oven mitt. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the problem of difficulty in discovering high-quality dining options. 'Found a restaurant worth leaving the Perimeter for?' # Value propositions - Provides a curated list of restaurants, simplifying the decision-making process. - Offers a seamless way to book reservations, saving time and hassle. - Highlights Atlanta's best restaurants, ensuring a high-quality dining experience. # Benefits - Convenient way to discover and book unique dining experiences - Access to top restaurants in Atlanta # Features - Restaurant reservation platform - Atlanta Hit List (curated list of restaurants) # Call to action Explore the Resy Atlanta Hit List. # Social proof - None used. # Point of view - Brand 100% – The ad is presented as the official voice of the brand, promoting its services and value proposition. # Storyline - 00:00–00:01 The ad opens with a close-up of a person using a fork to cut into and eat a layered dish. - 00:01–00:02 The ad cuts to a close-up shot of a hand squeezing lemon juice over black pasta. - 00:02–00:03 The ad cuts to a close-up of a bowl of yellow soup being served by someone with black gloves. - 00:03–00:04 The ad cuts to a shot of sparkling wine being poured into a wine glass. The drink fills the glass as the ad promotes the idea that the viewer deserves to treat themselves. - 00:04–00:05 The ad cuts to a close-up of a grill master blow torching food on skewers. The message is a continuation that the viewer deserves credit for their accomplishments. - 00:05–00:06 The ad cuts to a low angle of a group of people celebrating and toasting with small metal cups. The message continues to be that the viewer deserves credit for their accomplishments. - 00:06–00:07 The ad cuts to a drone shot of the Atlanta skyline. The Resy ad focuses on helping customers explore the Atlanta Hit List. - 00:07–00:08 The ad cuts to a close-up shot of a person cutting a piece of meat on a plate. - 00:08–00:09 The ad cuts to a similar shot of a hand taking a piece of meat off a plate. - 00:09–00:10 The ad cuts to a close-up shot of someone sprinkling herbs on a dish.

# Ad summary This ad showcases the brand Resy. The ad begins with the question, "Know when stone crab season begins?" and states "We think you deserve credit for that." The ad then prompts the viewer to "Explore the Resy Miami Hit List." Finally, the ad invites the viewer to "Discover Right this way." # Brand positioning Resy is a restaurant booking service that aims to provide seamless access to a curated selection of dining experiences. The brand targets consumers who appreciate quality dining and are eager to explore the latest culinary hotspots. Resy strives to position itself as a facilitator of unique and rewarding dining experiences, simplifying the reservation process and ensuring customers can enjoy the best the culinary scene has to offer. The brand's positioning is largely functional, providing a straightforward solution for restaurant reservations, but also taps into emotional benefits such as the pleasure of discovering new restaurants and the satisfaction of securing a reservation at a popular spot. # Product Resy is a digital platform designed to streamline restaurant reservations. It offers users a curated selection of dining options, from local favorites to exclusive dining experiences. The ad emphasizes Resy's ability to keep users in the know about important culinary events like the start of stone crab season, positioning the app as an essential tool for food enthusiasts. The platform makes booking a seamless experience. Resy also highlights curated restaurant lists, such as the "Miami Hit List," to inspire culinary exploration and discovery. The app provides its users with a service to discover and gain access to local culinary scene. # Visual style The ad has a polished, commercial aesthetic, utilizing smooth transitions and a mix of close-up and aerial shots. The editing rhythm is quick, with cuts synchronized to the music, creating a dynamic and engaging viewing experience. The visuals focus on food preparation, upscale dining environments, and scenic cityscapes, all contributing to a sophisticated and enticing tone. The production quality is high, lending a sense of luxury and exclusivity to the brand. # Hooks Text overlay: RESY / Know when stone crab season begins? Visual: 00:00–00:01 A close-up shot shows a metal bowl filled with stone crabs. The crabs are gray, brown, and white. A hand reaches into the frame and grabs one of the crabs. The background is out of focus. / 00:01–00:02 A close-up shows hands cutting into a crab claw on a floured surface. The crab claw is white with some red coloring. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Knowing when the stone crab season begins # Call to action Discover Right this way # Point of view - Brand 100% – The brand provides information about the stone crab season and Miami restaurant locations. # Storyline - 00:00–00:02 The ad opens with close-up shots of crabs being prepared, posing the question of whether the viewer knows when stone crab season begins. - 00:02–00:04 The ad transitions to scenes of food being prepared, followed by a glimpse of an elegant table setting. The brand proclaims that the viewer deserves credit for knowing these things. - 00:04–00:07 Next, the ad showcases an aerial view of Miami's skyline, inviting viewers to explore the Resy Miami Hit List. - 00:07–00:10 The ad concludes with footage of a bartender crafting a drink and the phrase “Discover right this way”.

# Ad summary This ad for Resy highlights the platform's offering in the DC area. By highlighting the best-kept secrets beyond the Beltway, viewers are prompted to explore the Resy DC hit list. # Brand positioning Resy is presented as a curator of high-quality dining experiences. The brand is positioned for users looking for the best-kept secrets in the DC dining scene. It promotes exclusivity and insider knowledge, emphasizing the idea that users deserve credit for knowing the best places to eat. Resy aligns with a lifestyle that values culinary exploration and social dining, while pushing against the idea that good food is only found in well-known or mainstream locations. The brand positioning is both functional, offering a platform for discovering and booking restaurants, and emotional, appealing to the user's desire for recognition and unique experiences. # Product Resy is a platform designed to help users discover and book restaurants, focusing on providing access to unique and high-quality dining experiences. The platform is presented as a way to explore the best-kept secrets in the DC area. The ad highlights the Resy D.C. Hit List, a curated selection of top restaurants that the platform offers. This is for food enthusiasts who want to discover and experience the best restaurants in DC, especially those off the beaten path. The ad addresses the barrier of not knowing where to find the best dining spots by showcasing Resy as the solution for discovering these hidden gems and reserving tables at these venues. # Visual style The ad has a polished, high-end feel with warm, inviting lighting. The editing style includes quick cuts between shots of food, drinks, and people, creating a dynamic and engaging rhythm. The production quality is high, giving the ad a professional commercial look. The pacing is fast, with approximately 8 cuts per minute, keeping the viewer's attention. The cuts are timed to coincide with changes in the background music. # Hooks Spoken: 00:00–00:02 Know the best-kept secrets beyond the Beltway? Text overlay: 00:00–00:02 Know the best-kept secrets beyond the Beltway? Visual: 00:00–00:01 A close-up shot shows two people clinking glasses, one with a dark amber drink and the other with a clear, light-colored drink. The background is softly blurred, suggesting a dimly lit, upscale dining environment. The red Resy logo is at the top of the frame. The camera is slightly shaky and the lighting is warm, contributing to a celebratory mood. / 00:01–00:02 A close-up shot of a plate with three grilled shrimp resting on a yellow sauce. The shrimp are topped with a colorful mix of diced fruits. The plate sits on a wooden table. The red Resy logo is at the top of the frame. The focus is sharp, highlighting the textures and colors of the dish. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of not knowing where to find the best dining spots in D.C., especially those that are not well-known. “Know the best-kept secrets beyond the Beltway?” directly implies that finding these hidden gems can be challenging. # Value propositions - Resy helps you discover unique dining experiences. - Provides access to the best-kept secrets in D.C. # Benefits - Access to unique dining experiences - Discovery of best-kept secrets in D.C. # Features - Curated selection of restaurants - Resy D.C. Hit List # Call to action Discover # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the official voice of the brand, promoting its product and offering exclusive dining experiences. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a question, 'Know the best-kept secrets beyond the Beltway?' This immediately engages the audience by tapping into their desire for exclusive knowledge and unique experiences. The perspective is from the brand, directly addressing the viewer with a question that challenges their current knowledge of the dining scene. The tone is curious and inviting, setting the stage for discovery. - 00:02–00:05 00:02–00:05 Building on the previous question, the ad asserts, 'We think you deserve credit for that.' This statement reinforces the value proposition by suggesting that the user's ability to find and enjoy these hidden gems is something to be recognized. The perspective shifts to a supportive voice, positioning Resy as an advocate for the user's dining choices. The tone is encouraging and celebratory, adding a layer of emotional validation. - 00:05–00:08 00:05–00:08 The ad concludes with, 'Explore the Resy D.C. Hit List.' This serves as a direct call to action, inviting the viewer to take the next step and discover the curated selection of restaurants. The perspective remains with the brand, now offering a solution to the initial question and reinforcing the value of the Resy platform. The tone is enthusiastic and action-oriented, driving the viewer to engage with the product.

# Ad summary This ad promotes Resy's Atlanta Hit List, showcasing a curated selection of must-visit restaurants in Atlanta. The ad features quick cuts of various dishes being prepared and served, along with shots of restaurant interiors and exteriors. The overall tone is upbeat and inviting, encouraging viewers to explore Atlanta's vibrant dining scene through Resy. # Brand positioning Resy is presented as a curated guide to the best dining experiences, specifically highlighting its 'Hit List' feature. The brand aims to occupy the space of a trusted resource for discovering top-tier restaurants, aligning with a lifestyle of culinary exploration and quality dining. Resy positions itself as a tastemaker, offering exclusive access and recommendations, pushing against the norm of generic restaurant listings. The brand positioning is both functional (providing a platform for reservations) and emotional (connecting users with memorable dining experiences). # Product The product being advertised is Resy's 'Atlanta Hit List,' a curated selection of must-visit restaurants in Atlanta. The Hit List is for people who enjoy dining out and want to experience the best culinary offerings in the city. The ad showcases various dishes and restaurant environments, emphasizing the quality and variety of options available through Resy. The USPs include exclusive access to top restaurants and curated recommendations. The ad highlights use occasions such as dinner with friends, special celebrations, and exploring new culinary experiences. The ad addresses the purchase barrier of decision fatigue by providing a curated list of top choices, making it easier for users to find great restaurants. # Visual style The ad has a polished and professional aesthetic, with quick cuts and smooth transitions. The production quality is high-end, giving it a commercial feel. The visual motifs include close-up shots of food and restaurant environments. The pacing is fast, with cuts timed to the music beats, creating a dynamic and engaging viewing experience. # Hooks Text overlay: 00:00–00:02 The Resy Atlanta Hit List! Visual: 00:00–00:02: An aerial view of the Atlanta skyline at night. The city lights are bright, and traffic moves along the highways. The Resy logo is displayed in the upper center of the frame. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of decision fatigue when choosing a restaurant by providing a curated list of top choices. # Value propositions - Resy's 'Atlanta Hit List' provides a curated selection of must-visit restaurants, making it easier for users to find great dining experiences. # Benefits - Discover the best dining experiences in Atlanta - Explore Atlanta's vibrant dining scene # Features - Curated list of must-visit restaurants - Exclusive access to top restaurants # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its curated list and inviting viewers to explore Atlanta's dining scene. # Storyline - 00:00–00:02 The ad opens with an aerial view of the Atlanta skyline at night. - 00:02–00:04 The scene transitions to a restaurant kitchen, where chefs are preparing dishes. - 00:04–00:05 Close-up shots of beautifully plated dishes are shown. - 00:05–00:06 The ad shows people dining in a restaurant, followed by a waiter serving a dish. - 00:06–00:07 A person is shown eating a dessert. - 00:07–00:10 The scene transitions back to close-up shots of various dishes being prepared and served.

# Ad summary The ad showcases a variety of pizza styles while promoting Resy's Chicago Hit List, encouraging viewers to explore diverse culinary options available through the platform. It highlights the brand's expertise and attention to detail in curating dining experiences, appealing to food enthusiasts and locals. # Brand positioning Resy is presented as a curator of fine dining experiences, specifically highlighting its "Chicago Hit List." The brand aims to occupy a space in the consumer's mind as an authority on the best culinary destinations in Chicago. The values promoted are exploration, taste, and appreciation for expertly prepared food. The brand ignores the norm of being a simple reservation platform, focusing on providing a curated experience. The brand positioning is both functional, providing a reservation service, and emotional, connecting with people who enjoy high-quality food experiences. # Product The Resy app is a platform for discovering and booking reservations at curated restaurants. The ad specifically showcases Resy's "Chicago Hit List," implying a curated selection of top dining destinations in the city. The product is for people looking for the best restaurants to dine at. USPs include providing access to unique, high-quality dining experiences and simplifying the reservation process. The ad addresses the problem of not knowing which restaurants are worth trying by presenting a trusted list of options. The pizzas featured are representative of the types of dining experiences available through Resy's curated restaurant list. # Visual style The ad has a polished aesthetic with a mix of close-up shots and skyline views. The editing style involves quick cuts to maintain a dynamic pace. The production quality is high, resembling a professional commercial. The pacing is consistent, with several cuts per minute, creating an energetic feel. Many of the edits are timed to the beat of the music. # Hooks Text overlay: RESY / Know the difference between thin-crust and tavern-style? Visual: 00:00–00:01: A close-up shot shows a person’s hands cutting a square pizza with a white sauce and toppings. The pizza is on a metal sheet. The RESY logo is present at the top of the frame in a red box. The background is blurred. / 00:01–00:02: A close-up shot of a round tavern-style pizza with a yellow sauce and browned toppings. The pizza is on a metal sheet. The RESY logo is present at the top of the frame in a red box. # Funnel stage Top of funnel (Awareness) # Pain points Not knowing which restaurants are worth trying. # Value propositions - Discover the best restaurants in Chicago - Effortlessly book reservations at top dining destinations # Benefits - Access to unique, high-quality dining experiences - Simplified reservation process # Features - Curated "Chicago Hit List" of restaurants - Reservation booking service # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad features visuals of pizzas and locations alongside Resy branding and messaging about their Chicago Hit List. # Storyline - 00:00–00:01 A knife cuts into a pizza - 00:01–00:02 A tavern-style pizza is shown - 00:02–00:03 Plates are carried with pizza on them. - 00:03–00:05 A chef is shown working in a kitchen and then carrying a pizza. - 00:05–00:07 The Chicago skyline is shown. - 00:07–00:08 A pizza being prepared is shown. - 00:08–00:09 A pepperoni pizza is shown. - 00:09–00:10 The pepperoni pizza is shown again with the Resy logo.