How Rat & Boa Advertises on Meta

# Ad summary This ad showcases a woman wearing a leopard print dress styled in two different ways. The first look is more casual, with a black leather jacket, while the second look is more dressed up, with a gray blazer and fur stole. # Brand positioning RAT & BOA is presented as a brand that offers versatile and stylish clothing that can be dressed up or down. The brand seems to target consumers who want to express their individuality and creativity through fashion. The brand aligns with a lifestyle that values self-expression and confidence. The brand pushes against the norm of wearing clothes for one occasion, and instead promotes the idea of wearing clothes in multiple ways. # Product The featured product is a leopard print dress. The dress is a maxi length with a cowl neckline. The dress is made of a lightweight, flowy fabric. The dress is shown being styled in two different ways: first, with a black leather jacket and sneakers for a more casual look, and second, with a gray blazer and fur stole for a more dressed-up look. The ad highlights the dress's versatility and how it can be worn for different occasions. # Visual style The ad has a polished aesthetic with smooth transitions. The production quality is high-end, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Text overlay: 00:00–00:03 None used Visual: 00:00–00:03 A woman walks through a doorway towards the camera. She is wearing a black leather jacket, leopard print dress, and sneakers. She is carrying a black bag. The background is a hallway with a staircase. # Funnel stage Consideration # Pain points The ad implies the pain point of having a closet full of clothes but nothing to wear for different occasions. # Value propositions - One dress, two looks: Get more wear out of your wardrobe with a versatile dress that can be styled in multiple ways. # Benefits - Versatile - Can be dressed up or down - Suitable for different occasions # Features - Leopard print dress - Maxi length - Cowl neckline - Lightweight, flowy fabric # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing how to style the brand's clothing. # Storyline - 00:00–00:06 00:00–00:06 A woman walks towards the camera wearing a black leather jacket, leopard print dress, and sneakers. She is carrying a black bag. The text overlay reads "Desk / Drinks". This moment is intended to convey that the outfit is suitable for both work and social events. - 00:06–00:15 00:06–00:15 The same woman walks towards the camera wearing a gray blazer, fur stole, and leopard print dress. She is carrying a black bag. The text overlay reads "One Look. Two Ways". This moment is intended to convey that the dress can be styled in multiple ways.

# Ad summary This ad showcases the brand Rat & Boa and how their clothing can be styled for both day and night. # Brand positioning Rat & Boa is presented as a brand that offers versatile clothing pieces that can be styled for both day and night. The brand aligns with a modern, confident, and stylish lifestyle, offering pieces that can be dressed up or down. The brand seems to ignore the norm of fast fashion, instead focusing on creating timeless pieces that can be worn in multiple ways. The brand positioning is both functional, in terms of versatility, and emotional, in terms of empowerment and confidence. # Product The ad features various clothing pieces from Rat & Boa, showcasing their versatility. The first outfit includes a red top with a tie at the waist, paired with gray pinstripe pants and a black leather jacket. This outfit is styled for both day and night by simply adding or removing the jacket. The second outfit features a gray pinstripe blazer, styled with and without a fur collar. The ad emphasizes that these pieces can be worn in multiple ways, making them worth trying or buying for their adaptability and style. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the clothing pieces. The editing style includes quick cuts and static shots. The production quality is high-end, giving the ad a professional feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: RAT & BOA Visual: 00:00–00:02: A woman with long brown hair and sunglasses stands in front of a white-framed window with a view of trees and buildings outside. She wears a red top tied at the waist, gray pinstripe pants, and black boots. She is talking on her phone and holding a black leather jacket and a black purse. The camera is stationary and shows a medium shot of the woman. # Funnel stage Consideration # Pain points None used. # Value propositions - One Piece. Two Ways. # Benefits - Adaptability - Style # Features - Versatile clothing pieces - Can be styled for day and night # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing how to style the brand's clothing. # Storyline - 00:00–00:04 A woman is shown in front of a window, wearing a red top and gray pants, talking on the phone. - 00:04–00:08 She puts on a black leather jacket, demonstrating how the outfit can be styled for night. - 00:09–00:12 The scene transitions to the same woman wearing a gray pinstripe blazer. - 00:12–00:18 She adds a fur collar and applies lipstick, showing how the blazer can be styled for a more formal occasion.

# Ad summary This ad features a woman in an elevator applying lipstick. The ad promotes Rat & Boa. # Brand positioning Rat & Boa is presented as a high-fashion brand, offering unique and eye-catching pieces. The brand aligns with a bold and confident lifestyle, pushing against norms with its daring designs. The brand positioning is emotional, focusing on empowerment and self-expression through fashion. # Product The ad features a sparkly, see-through, long-sleeved dress from Rat & Boa. The dress is paired with a black corset-style belt and black platform boots. The product is for individuals who want to make a statement and stand out. The ad highlights the dress's unique design and its ability to enhance one's confidence and style. The ad addresses the purchase barrier of hesitating to wear something so bold by showcasing how it can be effortlessly styled and worn. # Visual style The ad has a polished, high-end production quality. The editing style is simple with static shots and smooth transitions. The pacing is consistent, with a focus on showcasing the product and the woman's confidence. The visuals are timed to the music beat. # Hooks Text overlay: 00:00–00:03 RAT & BOA Visual: 00:00–00:02 A woman steps into an elevator. She is wearing a sparkly, see-through dress, a black corset-style belt, and black platform boots. She carries a small wicker chair and a black purse. The elevator has dark wood paneling and a mirrored wall. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the hesitation to wear something bold and daring. # Value propositions - The dress offers a unique and bold style, allowing the wearer to express themselves confidently. # Benefits - Unique and eye-catching style - Enhances confidence - Makes a statement # Features - Sparkly, see-through dress - Long-sleeved design - Black corset-style belt - Black platform boots # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and brand identity. # Storyline - 00:00–00:02 00:00–00:02 A woman steps into an elevator, carrying a small chair and a purse. - 00:02–00:07 00:02–00:07 The woman stands on the chair and applies lipstick, looking directly at the camera. - 00:07–00:09 00:07–00:09 The woman steps off the chair and adjusts her purse.

# Ad summary This ad showcases the brand Rat & Boa through a series of polaroid-style images featuring models wearing various dresses and outfits. The ad is set to music and features the brand's logo prominently. # Brand positioning Rat & Boa is presented as a high-fashion brand that offers a range of dresses and outfits. The brand's aesthetic is bold, stylish, and confident, with a focus on unique designs and patterns. The brand aligns with a lifestyle of glamour and self-expression, pushing against norms of traditional fashion by offering daring and unconventional styles. The brand positioning is emotional, appealing to customers who want to make a statement and stand out from the crowd. The brand offers a variety of products, from dresses to full outfits, each with its own unique design and style, but all maintaining the brand's core identity of boldness and individuality. # Product The ad features a variety of dresses and outfits from Rat & Boa. These include dresses with animal prints, sequined dresses, and full outfits with blazers and skirts. The products are designed for individuals who want to express their unique style and make a statement. The ad highlights the unique designs, patterns, and styles of the clothing, emphasizing the brand's commitment to boldness and individuality. The products are suitable for various occasions, from parties to formal events, and are designed to make the wearer feel confident and glamorous. The ad addresses the purchase barrier of finding unique and stylish clothing by showcasing the brand's diverse range of options. # Visual style The ad has a polished and stylish aesthetic, with a focus on showcasing the brand's clothing in a visually appealing way. The editing style is quick cuts, with smooth transitions between shots. The production quality is high-end, giving the ad a professional and sophisticated feel. The visual motif is the use of polaroid-style images, which adds a vintage and artistic touch. The pacing is consistent, with a moderate tempo that keeps the viewer engaged. The cuts are timed to the music beats, creating a cohesive audio-visual experience. # Hooks Spoken: 00:02–00:06: Female 1 [singing] We were close to the most I can let you go Text overlay: RAT & BOA Visual: 00:02–00:03: A close-up shot of a polaroid image featuring a model wearing a zebra-print dress. The model is accessorized with sunglasses and earrings. The background is a plain white curtain. The camera zooms in slightly on the image. / 00:03–00:04: A close-up shot of a polaroid image featuring a model wearing a sequined dress. The model is accessorized with a bracelet. The background is a plain white curtain. The camera zooms in slightly on the image. / 00:04–00:05: A close-up shot of a polaroid image featuring a model wearing a black blazer and skirt ensemble. The model is accessorized with a purse. The background is a plain white curtain. The camera zooms in slightly on the image. / 00:05–00:06: A close-up shot of a polaroid image featuring a model wearing a zebra-print dress. The model is accessorized with sunglasses and earrings. The background is a plain white curtain. The camera zooms in slightly on the image. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of finding unique and stylish clothing that allows individuals to express their personality and stand out from the crowd. The ad implies that many clothing brands offer generic and uninspired designs, leaving customers feeling unfulfilled and unable to fully express themselves through their wardrobe. # Value propositions - Unique designs and bold patterns allow you to express your individual style and stand out from the crowd. - Stylish clothing that makes you feel confident and glamorous for any occasion. # Benefits - Express your unique style - Make a statement - Feel confident and glamorous # Features - Unique designs - Bold patterns - Stylish clothing # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and aesthetic. # Storyline - 00:00–00:02 The ad opens with a grid of polaroid-style images featuring models wearing various Rat & Boa outfits. - 00:02–00:05 The camera focuses on individual polaroid images, highlighting the unique designs and styles of the clothing. - 00:05–00:07 The ad transitions to a black screen with the Rat & Boa logo displayed prominently.

# Ad summary This image ad promotes a brand by offering $30 off the first order. The ad features a woman wearing a long white dress with black trim and red heels. # Brand positioning The brand is presented as a purveyor of elegant and minimalist fashion. The focus on a single, flowing dress in a neutral color palette suggests a brand that values timeless style and understated sophistication. By offering a discount on the first order, the brand aims to lower the barrier to entry for new customers, implying a desire to build a loyal customer base. The overall aesthetic leans towards a functional brand positioning, emphasizing simplicity and accessibility in high-end fashion. # Product The featured product is a long, flowing white dress with thin straps and a black ruffled trim at the bottom. The dress appears to be made of a lightweight, semi-sheer fabric, giving it an airy and elegant feel. It is paired with red high-heeled sandals, adding a pop of color and sophistication to the ensemble. The dress is presented as a versatile piece that can be worn for various occasions, as suggested by the model's confident pose and the outdoor setting. The ad addresses the purchase barrier by offering $30 off the first order, making the dress more accessible to potential customers. The ad highlights the dress's elegant design and the brand's commitment to providing value to new customers. # Visual style The ad has a polished, studio-shot production quality with a focus on clean lines and natural lighting. The visual motif is minimalist, with a single model and a simple background. The image treatment includes subtle color grading to enhance the natural tones. The typography is clean and legible, integrated seamlessly into the image. The overall style is high-design, aiming to capture attention with its elegance and simplicity. # Hooks Headline: ENJOY $30 OFF YOUR FIRST ORDER # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - $30 off the first order makes the dress more accessible # Benefits - Elegant design - Versatile piece for various occasions # Features - Long, flowing white dress - Thin straps - Black ruffled trim at the bottom # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the image, showcasing the dress and offering a discount to new customers. # Storyline - The ad opens with a full shot of a woman walking outdoors, showcasing the dress's movement and overall aesthetic. This is from the brand's perspective, aiming to capture the viewer's attention with the dress's elegant design and the model's confident presentation. - The text overlay offers $30 off the first order, incentivizing the viewer to make a purchase. This is from the brand's perspective, aiming to convert interest into immediate action by providing a tangible benefit.

# Ad summary This ad features a woman in an elevator applying lipstick. She is wearing a black, see-through, long-sleeved dress with embellishments. She stands on a small stool to get a better view of herself in the mirror. # Brand positioning RAT & BOA is presented as a high-fashion brand, as implied by the model's dress and the elevator setting. The brand aligns with a bold and confident lifestyle, as suggested by the model's makeup application and poses. The brand seems to ignore category norms by showcasing a unique and edgy style. The brand positioning is emotional, focusing on empowerment and confidence. # Product The product featured is a black, see-through, long-sleeved dress with embellishments. The dress is for individuals who want to make a bold fashion statement. The dress has a high neckline and a form-fitting silhouette. The ad showcases the dress in a unique setting, highlighting its edgy and confident style. The ad aims to convey that this dress is worth trying or buying for those who want to stand out and express their individuality. # Visual style The ad has a polished and high-end production quality. The editing style is smooth with static shots. The visual motif is the elevator setting, which is used throughout the ad. The pacing is consistent, with a moderate BPM. The audio and visual elements are synced to create a cohesive and stylish presentation. # Hooks Text overlay: RAT & BOA Visual: 00:00–00:02: The elevator doors open to reveal a woman in a black, see-through dress with embellishments. The elevator has wood paneling and a mirror. The camera is positioned at a high angle, looking down into the elevator. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The dress allows individuals to stand out and express their individuality through a bold and unique fashion statement. # Benefits - Makes a bold fashion statement - Edgy and confident style - Unique and eye-catching design # Features - Black, see-through, long-sleeved dress - Embellishments - High neckline - Form-fitting silhouette # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and brand identity. # Storyline - 00:00–00:02 The elevator doors open, and a woman in a black, see-through dress enters. - 00:02–00:05 She checks her watch and then looks at herself in the mirror. - 00:05–00:05 She exits the elevator. - 00:05–00:07 She re-enters the elevator and stands on a small stool. - 00:07–00:10 She applies lipstick while looking at herself in the mirror. - 00:10–00:11 She exits the elevator again. - 00:11–00:14 The brand logo appears on a black screen.

# Ad summary This ad showcases the Valentina Dress from the brand Rat & Boa. The video features a model wearing the dress and highlights its design from various angles. # Brand positioning Rat & Boa is presented as a brand that offers bold and sensual clothing, particularly dresses, designed to make a statement. The brand aligns with a lifestyle that embraces confidence and individuality, pushing against norms of conventional fashion with its use of striking patterns like leopard print. The brand positioning is emotional, focusing on empowerment and expressing one's sensuality through fashion. # Product The Valentina Dress is a floor-length slip dress featuring a brown leopard print pattern. It has a cowl neckline, thin spaghetti straps, and a low, open back with delicate tie detailing. The dress is made from a lightweight, slightly sheer fabric that drapes elegantly, accentuating the wearer's figure. Its unique selling point is its bold print and sensual design, making it suitable for evening wear or special occasions. The dress is designed for individuals who want to make a statement and embrace their confidence. # Visual style The ad has a polished and clean aesthetic, with a focus on showcasing the dress in a straightforward manner. The editing style is simple, with static shots and smooth transitions. The production quality is high-end, giving the ad a professional and sophisticated feel. The pacing is slow and deliberate, allowing viewers to fully appreciate the dress's design. The cuts are not timed to music beats, but rather flow smoothly to highlight different aspects of the dress. # Hooks Text overlay: RAT & BOA Visual: 00:00–00:02: A full shot of a model standing against a plain white background. She is wearing a floor-length slip dress with a brown leopard print. The model is young, with tan skin and long dark hair. She is facing forward with a neutral expression. The camera is stationary, providing a clear view of the dress. The lighting is bright and even, highlighting the dress's texture and color. The brand name "RAT & BOA" is overlaid in a semi-transparent white font. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Valentina Dress offers a bold and sensual design, perfect for making a statement at evening events or special occasions. Its unique leopard print and elegant drape provide a confident and alluring look. # Benefits - Elegant drape - Figure-accentuating - Sensual design - Statement-making # Features - Floor-length slip dress - Brown leopard print pattern - Cowl neckline - Thin spaghetti straps - Low, open back - Tie detailing # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing the product in a controlled and stylized manner. # Storyline - 00:00–00:02 The ad opens with a full shot of a model standing against a plain white background, showcasing the dress from a front-facing perspective. The intention is to immediately introduce the product and highlight its overall design. The perspective is from an external observer, allowing the audience to take in the full view of the dress. The tone is straightforward and focused on presentation. - 00:02–00:03 The camera angle shifts to show the model turning to the side, providing a profile view of the dress. This allows the audience to see how the dress drapes and fits the body. The perspective remains external, maintaining a focus on the dress's silhouette. The tone is informative, aiming to display the dress's shape and flow. - 00:03–00:06 The model turns to reveal the back of the dress, highlighting the low back and tie details. This is intended to showcase the dress's unique design elements and add a touch of sensuality. The perspective is still external, focusing on the dress's aesthetic. The tone is alluring, emphasizing the dress's appeal. - 00:06–00:08 The camera zooms in to a close-up shot of the dress's bodice, focusing on the cowl neckline and leopard print pattern. This is meant to provide a detailed view of the fabric and design, emphasizing the brand's identity. The perspective is external, highlighting the dress's craftsmanship. The tone is sophisticated, drawing attention to the dress's finer details.

# Ad summary This ad features a model wearing a matching bikini top and pants from Rat & Boa. The ad is a simple product showcase. # Brand positioning Rat & Boa is presented as a high-fashion brand, offering unique and bold clothing designs. The brand seems to target consumers who want to stand out and express their individuality through fashion. The brand ignores category norms by offering bold and unique designs. # Product The ad features a matching bikini top and pants set called the "Sonni Trouser" from Rat & Boa. The set features a brown and black animal print. The pants are high-waisted and have a flared leg. The bikini top is a triangle style with thin straps. The product is for people who want to make a statement with their clothing. # Visual style The ad has a clean and minimalist visual style. The background is a gradient of white to light gray. The lighting is soft and diffused. The overall effect is polished and high-end. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The POV is from the brand, showcasing their product in a studio setting. # Storyline - The ad opens with a full shot of a model wearing a matching bikini top and pants. The intention is to showcase the product and its design. The perspective is from the brand.

# Ad summary This ad showcases the Gisele Maxi Dress from the brand RAT & BOA. The ad features a model wearing the dress against a neutral background. # Brand positioning RAT & BOA is presented as a brand that offers elegant and stylish dresses. The brand seems to target consumers who appreciate sophisticated and fashionable clothing. The brand's positioning is emotional, focusing on the aesthetic appeal and the feeling of wearing a beautiful dress. The brand does not appear to push against any category norms or competitor behaviors, instead focusing on its own unique designs and brand identity. # Product The Gisele Maxi Dress is a floor-length dress with a black base and small white polka dot pattern. It features a cowl neckline and thin straps. The dress is made of a sheer material, revealing a black undergarment beneath. The dress is designed for individuals who want to make a statement with their fashion choices, offering a blend of elegance and allure. The ad highlights the dress's unique design and flattering silhouette, suggesting it is worth buying for its aesthetic appeal and the confidence it can inspire in the wearer. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the dress. The production quality is high, with professional lighting and a well-styled model. The image treatment includes soft lighting and subtle color grading to enhance the dress's appearance. The typography is simple and elegant, complementing the overall aesthetic. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Gisele Maxi Dress # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Gisele Maxi Dress offers a blend of elegance and allure, making it a statement piece for any wardrobe. # Benefits - Elegant design - Flattering silhouette - Unique style # Features - Maxi length - Cowl neckline - Thin straps - Sheer fabric - Polka dot pattern # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the dress and its design. # Storyline - The ad opens with a full shot of a model wearing the Gisele Maxi Dress. This is intended to showcase the dress's overall design and fit from the brand's perspective. - The model is standing against a neutral background, allowing the dress to be the focal point. This is intended to highlight the dress's details and silhouette from the brand's perspective. - The brand logo is displayed at the bottom right corner of the image. This is intended to reinforce brand recognition from the brand's perspective.

# Ad summary This ad features a woman wearing a brown dress. The ad is promoting the dress. # Brand positioning RAT & BOA is presented as a brand that offers elegant and sophisticated dresses. The brand is positioned in the high-end fashion market, offering unique and stylish pieces. The brand promotes a lifestyle of luxury and confidence, appealing to customers who want to make a statement with their fashion choices. The brand ignores category norms by focusing on unique designs and high-quality materials, setting itself apart from competitors who may prioritize trends over timeless elegance. The brand positioning is emotional, focusing on empowerment and confidence through fashion. # Product The product is "The Deia Dress" from RAT & BOA. It is a long, brown dress with thin straps and a low, draped back. The dress appears to be made of a silky material. The dress is for individuals who want to make a statement with their fashion choices. The ad highlights the dress's elegant design and luxurious feel, suggesting it is worth trying or buying for special occasions or to elevate one's personal style. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is clean and minimalist, with a focus on the dress and the model. The image treatment includes soft lighting and subtle color grading to enhance the dress's texture and color. The typography is integrated in a simple and legible manner. The style contrasts with platform-native content by being high-design, which may help it stand out in the feed. # Hooks Headline: None used # Funnel stage Top of funnel # Pain points None used. # Value propositions - Elegant design for making a statement - Luxurious feel for special occasions # Benefits - Elegant design - Luxurious feel # Features - Thin straps - Low, draped back - Silky material # Call to action None used. # Social proof - None used. # Point of view - Customer: The POV is from the customer's perspective, viewing the dress and the model wearing it. # Storyline - The ad showcases a woman wearing a brown dress, highlighting its design and fit. The intention is to display the dress's elegance and appeal to potential customers. The audience experiences this from the brand's perspective, aiming to present the dress in an attractive and desirable way.

# Ad summary This ad features a woman wearing the Polina Dress from Rat & Boa. The ad focuses on the dress's design and fit. # Brand positioning Rat & Boa is presented as a high-fashion brand, offering unique and stylish dresses. The brand seems to target consumers who value individuality and are looking for statement pieces that stand out. The brand's positioning is emotional, focusing on self-expression and confidence through fashion, rather than purely functional aspects like durability or price. The brand ignores category norms by offering bold, expressive designs rather than minimalist or classic styles. # Product The product being advertised is the Polina Dress from Rat & Boa. It is a pink dress with a floral pattern. The dress has thin straps and appears to be made of a silky material. The dress is shown being worn by a woman, highlighting its fit and style. The ad focuses on the dress's design and aesthetic appeal, suggesting it is a statement piece for those who want to stand out. # Visual style The ad has a high-fashion, editorial style. The image is well-lit and features a model in a stylish setting. The overall aesthetic is polished and sophisticated, aligning with the brand's positioning. The image treatment includes subtle color grading to enhance the pink tones of the dress. The typography is clean and minimal, ensuring the focus remains on the product. The style is disruptive in that it is a simple image, but the dress itself is very eye-catching. # Hooks Headline: None used # Funnel stage Top of funnel # Pain points None used. # Value propositions - The dress's unique design and aesthetic appeal offer a way to express individuality and stand out from the crowd. # Benefits - Stylish design - Unique aesthetic # Features - Pink color - Floral pattern - Thin straps - Silky material # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is showcasing its product, the Polina Dress, and highlighting its design and fit. # Storyline - The ad begins with a woman wearing the Polina Dress. This is intended to immediately showcase the product and its aesthetic. The audience is experiencing this from the brand's perspective, as they are presenting their product in a visually appealing way.

# Ad summary This ad showcases a woman wearing a black dress with red floral print. The ad is designed to drive online sales. # Brand positioning The brand is not explicitly named in the ad, but the overall aesthetic suggests a fashion-forward, contemporary brand that caters to women who want to feel confident and stylish. The brand seems to position itself in the market as a provider of trendy, eye-catching pieces that are suitable for a variety of occasions, from casual outings to more formal events. The brand seems to ignore the norm of more modest or conservative styles, instead opting for a more daring and sensual look. # Product The product featured is a black dress with a red floral print, referred to as the "Magnolia Dress." It has a low-cut neckline, short sleeves, and a thigh-high slit on one side. The dress appears to be made of a lightweight, flowing fabric, which suggests comfort and ease of movement. The dress is designed for women who want to make a statement and show off their figure. The ad highlights the dress's stylish design and flattering fit, making it an appealing option for those looking to add a touch of elegance and sensuality to their wardrobe. The ad addresses the purchase barrier of accessibility by stating that the dress is "Available Online Now." # Visual style The ad has a polished, studio-shot aesthetic with a focus on showcasing the dress in a real-world setting. The image treatment includes soft lighting and a warm color palette, creating an inviting and stylish atmosphere. The typography is clean and legible, with a focus on highlighting the dress's name and availability. The overall style is designed to be eye-catching and appealing to a fashion-conscious audience, with a focus on showcasing the dress's design and fit. # Hooks Headline: None used # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - The dress is stylish and flattering, making it a great choice for women who want to look and feel their best. - The dress is available online, making it easy to purchase from the comfort of your own home. # Benefits - Stylish design - Flattering fit - Easy to purchase online # Features - Dress - Floral print - Low-cut neckline - Short sleeves - Thigh-high slit # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the dress and encouraging viewers to purchase it. # Storyline - The ad opens with a full shot of a woman walking down a narrow street, showcasing the dress in motion. This is intended to capture the viewer's attention and highlight the dress's overall look and fit from the brand's perspective. - The camera focuses on the dress's details, such as the floral print and thigh-high slit. This is intended to emphasize the dress's unique design elements and appeal to the viewer's sense of style from the brand's perspective. - The ad concludes with the text "Magnolia Dress Available Online Now," prompting the viewer to purchase the dress. This is intended to drive sales and make the dress easily accessible to potential customers from the brand's perspective.

# Ad summary This ad showcases a woman wearing a Rat & Boa outfit, walking towards the camera and then away from the camera. The ad uses text overlays to describe the outfit as a 'style edit' and the woman as a 'modern muse'. # Brand positioning Rat & Boa is presented as a high-fashion brand that caters to women who want to express their individuality through bold and unique clothing choices. The brand aligns with a lifestyle of confidence and self-expression, pushing against the norms of conventional fashion by offering pieces that are daring and eye-catching. The brand positioning is emotional, focusing on empowerment and the expression of personal style. # Product The featured product is a complete outfit from Rat & Boa, consisting of a black leather bomber jacket and a long, flowing leopard-print skirt. The jacket is a classic bomber style with a zip-up front and a slightly oversized fit. The skirt is a statement piece with a bold leopard print and a flowing silhouette. The outfit is designed for women who want to make a statement and express their individuality through their clothing choices. The ad highlights the outfit's unique and eye-catching design, suggesting that it is worth trying or buying for those who want to stand out from the crowd. # Visual style The ad has a polished and stylish aesthetic, with soft lighting and a focus on the outfit's details. The editing is simple, with static shots and smooth transitions. The production quality is high-end, creating a sense of luxury and sophistication. The pacing is slow and deliberate, allowing the viewer to fully appreciate the outfit. The cuts are timed to the music beats, creating a sense of rhythm and flow. # Hooks Text overlay: 00:00–00:06 RAT & BOA / 00:01–00:06 Your Style Edit Visual: 00:00–00:01 A doorway framed by white molding opens to reveal a woman walking towards the camera. The background is a dimly lit hallway with a staircase. The woman is wearing a black leather jacket, a leopard-print skirt, sunglasses, and carrying a black bag. The camera is stationary and at eye level. The lighting is soft, creating a sense of depth and shadow. The product is the outfit worn by the woman. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The outfit's unique design allows you to stand out from the crowd and express your personal style. # Benefits - Unique and eye-catching design - Express individuality through clothing choices # Features - Black leather bomber jacket - Leopard-print skirt # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and aesthetic. # Storyline - 00:00–00:05 00:00–00:05 A woman walks towards the camera through a doorway. The message conveyed is to showcase the outfit and the woman's confidence. The perspective is from an observer, capturing the woman's entrance and presence. The tone is stylish and confident, highlighting the outfit's appeal. - 00:05–00:06 00:05–00:06 The woman turns and walks away from the camera, back through the doorway. The message conveyed is to show the outfit from all angles. The perspective is from an observer, capturing the woman's exit. The tone is stylish and confident, reinforcing the outfit's appeal.

# Ad summary A woman models several outfits from Rat & Boa in a hallway. # Brand positioning Rat & Boa is presented as a brand that offers a range of dresses and outfits for women. The brand seems to focus on providing unique and stylish clothing options that allow customers to express their individuality and confidence. The brand aligns with a lifestyle that embraces fashion-forward choices and self-expression. The brand positioning is emotional, focusing on empowerment and confidence through fashion. # Product The ad features a variety of dresses and outfits from Rat & Boa. These include a red and black floral print midi dress with a V-neckline and puff sleeves, a black spaghetti strap dress with a V-neckline and a feathered hem, and a white slip dress worn with a black beanie, a white faux fur stole, and a black bag. The dresses are presented as versatile options for different occasions, showcasing the brand's ability to cater to various styles and preferences. The ad emphasizes the unique designs and fashionable appeal of the clothing, suggesting that they are worth trying or buying for those looking to elevate their wardrobe. # Visual style The ad has a polished aesthetic with smooth transitions and a consistent pace. The production quality is high, resembling a commercial. The editing style involves quick cuts and static shots. The pacing is consistent throughout the ad. # Hooks Text overlay: RAT & BOA Visual: 00:00–00:01: A woman walks through a doorway wearing a red and black floral print dress, sunglasses, and carrying a black purse. The background is a white hallway with a staircase. / 00:01–00:03: The woman applies lipstick. She is wearing a red and black floral print dress, sunglasses, and carrying a black purse. The background is a white hallway with a staircase. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Elevate your wardrobe with unique and stylish clothing options # Benefits - Unique and stylish clothing options - Versatile options for different occasions - Fashionable appeal # Features - Red and black floral print midi dress with a V-neckline and puff sleeves - Black spaghetti strap dress with a V-neckline and a feathered hem - White slip dress # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases the brand's clothing line through a model in a hallway. # Storyline - 00:00–00:03 A woman walks through a doorway wearing a red and black floral print dress, sunglasses, and carrying a black purse. - 00:02–00:03 The woman applies lipstick. - 00:03–00:06 A woman walks through a doorway wearing a black spaghetti strap dress and a black sequin headpiece. - 00:06–00:07 The woman puts on an earring. - 00:07–00:14 A woman walks through a doorway wearing a white slip dress, a black beanie, a white faux fur stole, and carrying a black bag.

# Ad summary This ad showcases a model wearing different dresses from Rat & Boa. The model is seen walking through a doorway in different outfits. The ad highlights the brand's prints and encourages viewers to style the dresses their way. # Brand positioning Rat & Boa is presented as a brand that offers unique and stylish dresses with bold prints. The brand encourages individuality and self-expression through fashion, allowing customers to 'Style It Your Way.' The brand positions itself as a provider of eye-catching, statement pieces that stand out from typical fashion norms. The brand's tone is confident and playful, aligning with a lifestyle that embraces creativity and boldness. The brand ignores the norm of minimalist fashion and instead embraces maximalism. # Product The ad features a variety of dresses from Rat & Boa, each with unique prints and designs. The dresses range from a red and black floral print dress with puff sleeves to a black polka dot mesh dress and a leopard print maxi skirt. The dresses are designed for individuals who want to make a statement and express their personal style. The ad highlights the versatility of the dresses, showing how they can be styled in different ways with accessories like leather jackets and handbags. The ad encourages viewers to 'Style It Your Way,' emphasizing the brand's focus on individuality and self-expression. # Visual style The ad has a polished and stylish aesthetic. The editing style consists of quick cuts and smooth transitions. The production quality is high-end, resembling a professional commercial. The pacing is consistent, with a moderate number of cuts per minute. The visuals are timed to the music beats. # Hooks Text overlay: RAT & BOA Visual: 00:00–00:03: A model with long brown hair and sunglasses walks through a white doorway. She is wearing a red and black floral print dress with puff sleeves and light blue jeans. She carries a small black handbag with a silver chain. The background shows a staircase. The text 'RAT & BOA' is displayed in white. The model applies lipstick. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Unique prints and stylish designs allow you to express your personal style and make a statement. # Benefits - Express personal style - Make a statement - Stand out from the crowd # Features - Unique prints - Stylish designs - Versatile dresses # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and encouraging viewers to style them their way. # Storyline - 00:00–00:03 A model walks through a doorway wearing a red and black floral print dress with puff sleeves and jeans. She applies lipstick. - 00:03–00:09 A model walks through a doorway wearing a black polka dot mesh dress. She puts on a black leather jacket and holds a black handbag. - 00:09–00:15 A model walks through a doorway wearing a leopard print maxi skirt and a black leather jacket. She holds a black handbag.

# Ad summary This ad showcases the Valentina Dress from RAT & BOA. The ad features a model wearing the dress against a neutral background. The brand name and product name are displayed on the image. # Brand positioning RAT & BOA is presented as a brand that offers sophisticated and stylish dresses. The brand aims to occupy a space in the consumer's mind as a provider of elegant and fashionable clothing. The brand aligns with a lifestyle that values high-end fashion and confidence. The brand positioning is emotional, focusing on the feeling of sophistication and style that the customer experiences when wearing their clothing. # Product The Valentina Dress is a floor-length dress with a cowl neck and thin straps. The dress features an all-over brown and black leopard print. The dress appears to be made of a lightweight, slightly sheer material. The dress is designed for individuals who want to make a statement with their fashion choices. The ad highlights the dress's elegant design and flattering silhouette, suggesting it is worth buying for its ability to enhance the wearer's style and confidence. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is clean and minimalist, with a focus on showcasing the dress. The image treatment includes soft lighting and subtle color grading. The typography is elegant and understated, complementing the overall aesthetic. The style is high-design and aims to create a sophisticated and aspirational feel. # Hooks Headline: Valentina Dress # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Valentina Dress offers an elegant design and flattering silhouette, enhancing the wearer's style and confidence. # Benefits - Elegant design - Flattering silhouette # Features - Floor-length dress - Cowl neck - Thin straps - Leopard print # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and reinforcing brand recognition. # Storyline - The ad opens with a full shot of a model wearing the Valentina Dress. This is intended to showcase the dress's overall design and fit from the brand's perspective. - The product name, "Valentina Dress," is displayed on the left side of the image. This is intended to clearly identify the product being advertised from the brand's perspective. - The brand's logo, "RAT & BOA," is displayed on the bottom right of the image. This is intended to reinforce brand recognition from the brand's perspective.

# Ad summary This ad features a woman wearing a green dress from Rat & Boa. The ad is a simple product showcase. # Brand positioning Rat & Boa is presented as a brand that offers elegant and eye-catching dresses. The brand is positioned as a purveyor of dresses that are perfect for special occasions. The brand's name is prominently displayed, reinforcing brand recognition. The phrase "FOREVER LOVES" suggests the brand aims to create timeless pieces that resonate with customers on a lasting, emotional level. # Product The product featured is a long, green dress with a subtle animal print pattern. The dress has a cowl neckline and a fitted silhouette that flows to the floor. The fabric appears to be a silky material, giving it a luxurious look. The dress is designed for formal events or occasions where making a statement is desired. The dress is the focal point of the ad, emphasizing its design and appeal. # Visual style The ad has a clean and minimalist visual style. The focus is entirely on the product, with a plain background and simple composition. The lighting is soft and even, highlighting the dress's color and texture. The overall effect is elegant and sophisticated. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The dress's elegant design and luxurious look make it a statement piece for formal events. # Benefits - Elegant design - Luxurious look - Statement piece # Features - Long dress - Green color - Animal print pattern - Cowl neckline - Fitted silhouette - Silky material # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its product in a clean, minimalist setting to highlight the dress's design and appeal. # Storyline - The ad opens with a full shot of a woman wearing a green dress. This is intended to immediately capture the viewer's attention with the dress's striking color and elegant design, from the brand's perspective. - The brand name "RAT & BOA" is displayed prominently on the left side of the image, while the phrase "FOREVER LOVES" is on the right. This is to reinforce brand recognition and communicate the brand's ethos of creating timeless pieces, from the brand's perspective. - The woman stands against a plain white background, allowing the dress to be the sole focus. This is intended to highlight the dress's design and silhouette without distractions, from the brand's perspective.

# Ad summary This ad showcases a white dress from Rat & Boa's Autumn Winter 25 collection. The ad features a model wearing the dress in an outdoor setting. # Brand positioning Rat & Boa is presented as a high-fashion brand, offering elegant and sophisticated clothing. The brand aligns with a lifestyle of luxury and exclusivity, positioning itself in the high-end market. The brand seems to ignore fast fashion trends, focusing on timeless pieces and seasonal collections. # Product The featured product is a white, floor-length dress with thin straps and a black ruffled hem. The dress appears to be made of a light, flowing material. It is part of the brand's Autumn Winter 25 collection. The dress is shown being worn in an outdoor setting, suggesting it is suitable for various occasions. The ad highlights the dress's elegant design and high-quality materials, making it worth buying for those seeking sophisticated fashion. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is clean and minimalist, with a focus on the product. The image treatment includes subtle color grading and background blurring. The typography is integrated in a simple, legible manner. The style contrasts with platform-native content, aiming for a high-design, attention-grabbing effect in the feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Elegant design and high-quality materials make it worth buying for those seeking sophisticated fashion. # Benefits - Elegant design - High-quality materials - Versatile wearability # Features - White dress - Floor-length - Thin straps - Black ruffled hem - Autumn Winter 25 collection # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the brand's new collection and aesthetic, presenting the brand's identity and product line. # Storyline - The ad opens with a full shot of a model wearing a white dress, showcasing the brand's latest collection. The intention is to immediately capture attention with the elegant design. The audience experiences this from the brand's perspective, highlighting their new product. - The model is walking in an outdoor setting, emphasizing the dress's versatility and wearability. This is from the brand's perspective, showing the dress in a real-world context. The moment progresses the narrative by demonstrating how the dress can be worn. - The brand name and collection name are displayed, reinforcing brand recognition and product association. This is from the brand's perspective, solidifying their identity and product line. The moment progresses the narrative by clearly identifying the brand and collection.

# Ad summary This ad showcases the Magnolia Floral Dress from Rat & Boa. The ad features a model wearing the dress against a neutral background, highlighting the dress's design and fit. # Brand positioning Rat & Boa is presented as a brand that offers distinctive and stylish dresses. The brand aims to occupy a space in the consumer's mind as a provider of unique, eye-catching pieces that stand out from typical fashion norms. The brand aligns with a bold, confident, and slightly edgy lifestyle, promoting individuality and self-expression through its designs. Rat & Boa pushes against the norms of more conservative or minimalist fashion trends, offering pieces that are daring and attention-grabbing. The brand positioning is emotional, focusing on empowerment and the expression of personal style. # Product The featured product is the Magnolia Floral Dress from Rat & Boa. It is a long, sheer dress with a black base and a red floral pattern. The dress features a sweetheart neckline, short puff sleeves, and a high slit on one side. The dress is designed to be form-fitting and accentuates the wearer's figure. The sheerness of the fabric adds a sensual element to the dress. The dress is for individuals who want to make a statement and embrace a bold, confident style. The ad highlights the dress's unique design and flattering fit, suggesting it is worth trying for its ability to make the wearer feel stylish and empowered. # Visual style The ad has a polished, studio-shot production quality. The visual motif is a clean, minimalist layout with a focus on the product. The image treatment includes soft lighting and subtle color grading to enhance the dress's colors. The typography is simple and elegant, complementing the overall aesthetic. The style is high-design, aiming to capture attention with its sophisticated and visually appealing presentation. # Hooks Headline: Magnolia Floral Dress # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Magnolia Floral Dress offers a unique design with its floral pattern, sweetheart neckline, and high slit, providing a bold and stylish look. # Benefits - Unique design - Flattering fit - Bold style # Features - Floral pattern - Sweetheart neckline - Short puff sleeves - High slit # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the dress and the brand's aesthetic, presenting the product in a visually appealing way. # Storyline - The ad opens with a full shot of a model wearing the Magnolia Floral Dress. This is intended to immediately showcase the dress's overall design and fit, allowing the audience to see how it looks when worn. The brand is telling this part of the story. - The camera focuses on the dress's details, such as the floral pattern, sweetheart neckline, and high slit. This is included to highlight the unique design elements of the dress and draw the viewer's attention to its key features. The brand is telling this part of the story. - The model poses confidently, emphasizing the dress's flattering silhouette and the wearer's sense of style. This is intended to convey the feeling of empowerment and confidence that the dress can provide. The brand is telling this part of the story.

# Ad summary This ad showcases a bride and groom wearing Rat & Boa apparel at their wedding. The ad highlights the brand's elegant and stylish designs, suitable for special occasions. # Brand positioning Rat & Boa is presented as a high-end fashion brand specializing in elegant and stylish apparel. The brand aligns with a lifestyle of luxury, sophistication, and special occasions, particularly weddings. It positions itself in the high-end market, offering unique and fashionable designs that stand out from typical formal wear. The brand's tone is aspirational and romantic, emphasizing beauty and elegance. Rat & Boa aims to occupy a space in the consumer's mind as a go-to for distinctive, high-quality fashion for memorable events. # Product The ad features a white, backless wedding dress and a black tuxedo, both designed by Rat & Boa. The wedding dress is a flowing, elegant gown with a low back and delicate straps, perfect for a bride seeking a modern yet timeless look. The tuxedo is a classic black suit with a bow tie, tailored for a sophisticated and polished appearance. These products are designed for special occasions, particularly weddings, and cater to individuals who appreciate high-quality materials, unique designs, and a touch of luxury. The ad addresses the desire for stylish and memorable wedding attire, showcasing how Rat & Boa provides options that are both fashionable and timeless. # Visual style The ad has a polished and elegant aesthetic, with a focus on natural light and scenic backdrops. The editing style is smooth, with static shots that allow the viewer to appreciate the details of the clothing and the environment. The production quality is high-end, creating an aspirational and luxurious tone. The pacing is slow and deliberate, emphasizing the romantic atmosphere. The visuals are timed to complement the music, enhancing the overall emotional impact. # Hooks Text overlay: 00:00–00:12: RAT & BOA Visual: 00:00–00:12: A bride and groom walk hand-in-hand on a stone terrace overlooking the ocean. The bride wears a white, backless wedding dress and carries a bouquet, while the groom wears a black tuxedo. The setting is a luxurious outdoor venue with stone architecture, lush greenery, and a clear blue sky. The camera follows the couple from behind, capturing their elegant attire and the scenic backdrop. The lighting is soft and natural, enhancing the romantic atmosphere. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the desire for stylish and memorable wedding attire, showcasing how Rat & Boa provides options that are both fashionable and timeless. # Value propositions - Provides options that are both fashionable and timeless for special occasions - Offers high-quality materials and unique designs for a touch of luxury # Benefits - Stylish and memorable wedding attire - High-quality materials - Unique and fashionable designs - Timeless elegance # Features - Elegant wedding dress - Backless design - Classic black tuxedo - Sophisticated tailoring # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing its products in an aspirational and elegant setting. # Storyline - 00:00–00:12 00:00–00:12: A bride and groom walk hand-in-hand on a stone terrace overlooking the ocean. The message is to showcase the brand's elegant and stylish designs in a romantic setting. The perspective is from an external observer, capturing the couple's special moment. The tone is aspirational and romantic, highlighting the beauty of the occasion.