How Octopus Energy Advertises on Meta

# Ad summary This image ad for Octopus Energy promotes fixed-price electricity with zero surprises, emphasizing the importance of energy conservation and offering a clear call to action. # Brand positioning Octopus Energy is presented as a modern, forward-thinking energy provider focused on a stable and predictable pricing model. The brand aims to occupy a space in the consumer's mind as a reliable and environmentally conscious option, suggesting a future where energy is both accessible and sustainable. The use of a friendly octopus mascot implies a customer-centric approach, contrasting with possibly more corporate or impersonal energy companies. The brand positioning is functional, emphasizing predictability and simplicity, while also subtly emotional by aligning with a future-oriented and eco-conscious lifestyle. # Product The product being advertised is a fixed-price electricity plan offered by Octopus Energy. The plan provides consumers with stable and predictable energy costs, eliminating unexpected charges or fluctuations. This offering is designed for individuals and households seeking budget certainty and financial security. The ad highlights the unique selling proposition (USP) of 'zéro surprise,' emphasizing transparency and reliability. The ad also indirectly addresses the purchase barrier of fluctuating energy prices, assuring customers of a consistent and predictable energy bill. The ad suggests that by choosing Octopus Energy, customers can ensure their electricity costs remain stable. # Visual style The ad uses a clean and modern aesthetic with a flat design style. The color scheme consists of shades of purple and pink, creating a friendly and approachable vibe. The use of cartoonish icons adds a playful touch, while the simple typography ensures readability. The layout is balanced and well-organized, allowing for easy scannability. # Hooks Headline: Un prix fixe pour l'électricité, zéro surprise # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the uncertainty and potential for unexpected costs associated with fluctuating electricity prices. The phrase "zéro surprise" directly addresses this frustration. # Value propositions - Fixed price for electricity means no surprises # Benefits - Zéro surprise # Features - Fixed price electricity # Call to action J'en profite # Social proof - None used. # Point of view - Brand: The brand's POV is consistent throughout the ad, delivering key messages about its offering, benefits, and values to establish a positive brand image and drive customer action. # Storyline - The ad opens with the Octopus Energy logo and the core message of a fixed price for electricity to establish the brand and primary offering. The brand is speaking to the audience to immediately clarify the advertisement's purpose. - The phrase 'zéro surprise' is then introduced to underscore the predictability and transparency of the electricity plan. The brand is stating the benefit of its product to build trust. - A call-to-action button 'J'en profite' encourages the user to take advantage of the offer and further explore the plan. The brand is directly trying to engage the audience to drive conversions. - Finally, a footer message highlights the brand's commitment to the future of energy and encourages energy conservation. The brand is presenting its values to signal social responsibility.

# Ad summary This image ad promotes Octopus Energy, highlighting offers for electricity and gas. The ad features a piggy bank, symbolizing savings and cost-effectiveness, with text emphasizing the offers and fixed tariffs for energy and gas. # Brand positioning Octopus Energy is presented as a modern, forward-thinking energy provider that is dedicated to helping customers save money. The brand promotes an image of friendliness and approachability, symbolized by the cartoon octopus logo. They position themselves as a company focused on the future of energy, emphasizing the importance of energy efficiency and savings, aiming to make renewable energy accessible and affordable. # Product The ad focuses on two primary offers from Octopus Energy: electricity and gas. The electricity offer includes a -2% discount compared to the TRV (regulated sales tariff) with a fixed tariff for 2 years. The gas offer features a fixed kWh and subscription rate for one year. The product aims to provide cost savings and price stability in energy costs, addressing concerns about fluctuating energy prices and promoting the benefits of fixed tariffs to ensure predictable expenses. The ad highlights the ability to save money while using energy. # Visual style The ad has a cartoonish and friendly visual style, using bright colors and rounded shapes to create an inviting and approachable feel. The use of simple vector graphics and a flat design gives the ad a modern look. The layout is clean and organized, focusing on key information and visual elements. The overall aesthetic is designed to be eye-catching and easy to understand, conveying a sense of simplicity and savings. # Hooks Headline: -2% # Funnel stage Middle of funnel (Consideration) # Pain points Fluctuating energy prices and unpredictable energy costs create financial uncertainty. The ad highlights the benefit of fixed tariffs for both electricity and gas. # Value propositions - Save money on electricity with a -2% discount compared to the regulated sales tariff. - Enjoy price stability with a fixed electricity tariff for 2 years. - Secure a fixed price for gas kWh and subscription for 1 year. # Benefits - Discounted electricity rates compared to regulated sales tariff - Fixed electricity tariff for 2 years - Fixed price for gas kWh and subscription for 1 year # Features - Electricity offer - Gas offer - Fixed tariff # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand promotes its offers and services using its logo, tagline, and call to action to engage potential customers. - Customer: The inclusion of a piggy bank and coins relates to the customer’s desire to save money. # Storyline - The ad opens by presenting Octopus Energy's logo, establishing the brand identity at the very beginning. This is from the brand's perspective and serves to anchor the offering to a recognizable entity. - Next, the ad highlights two offers: a -2% discount on electricity (compared to the regulated sales tariff) for a fixed 2-year tariff, and a fixed price on gas kWh and subscription tariff for 1 year. From the brand's perspective, these offers aim to incentivize customers to switch by highlighting potential cost savings and long-term price stability. - The ad includes a visual of a piggy bank with falling coins, reinforcing the message of savings and cost-effectiveness. This is from the customer's perspective as they are being shown the tangible benefits of switching to Octopus Energy. - The ad concludes with a tagline about energy and a call to action for more details, reinforcing the environmental angle and pointing towards further engagement. This is from the brand's perspective and is the final attempt to convert attention into action.

# Ad summary This ad promotes Octopus Energy, highlighting their commitment to lowering customer bills. It introduces a free online tool called 'Opti-Compteur' that helps customers verify if their meter power is well-suited to their actual needs. The ad encourages viewers to contact Octopus Energy to start saving money. # Brand positioning Octopus Energy is presented as a customer-centric energy provider focused on helping customers lower their bills. The brand is positioned as proactive and innovative, offering tools like 'Opti-Compteur' to optimize energy usage. The brand aligns with values of transparency, affordability, and customer empowerment, pushing against the norm of energy companies that may not prioritize cost savings for their customers. The brand positioning is functional, emphasizing performance and simplicity in helping customers manage their energy expenses. # Product The featured product is 'Opti-Compteur,' a free online tool provided by Octopus Energy. It allows customers to verify if the power of their meter is well-suited to their actual energy needs. The tool is designed for anyone who wants to optimize their energy consumption and potentially lower their bills. The ad addresses the potential purchase barrier of uncertainty about meter suitability by offering a free and easy-to-use solution. The ad tells the viewer that this product is worth trying because it can lead to savings and better alignment of energy usage with actual needs. # Visual style The ad has a polished commercial aesthetic with bright, even lighting and a clean background. The editing style is static, with no cuts or transitions. The production quality is high, giving it a professional feel. The pacing is consistent, with the presenter speaking at a moderate speed. # Hooks Spoken: 00:00–00:03 Et oui, chez Octopus on fait tout pour baisser vos factures. Text overlay: 00:00–00:02 Et oui / 00:00–00:02 Chez Octopus on fait tout pour / 00:02–00:03 baisser vos factures. Visual: 00:00–00:03: A medium shot of a man with long brown hair and a beard, wearing a dark green button-down shirt. He is centered in the frame, speaking directly to the camera. Behind him is a colorful backdrop with a neon sign that reads 'LOVE & POWER' and various cartoon-like illustrations. The lighting is bright and even. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of customers potentially paying for more energy than they need due to an improperly sized meter. This is implied through the offer to 'verify if the power of your meter is well-suited to your actual needs.' # Value propositions - Free online tool to verify meter power suitability - Potential to lower bills by optimizing energy consumption # Benefits - Helps customers verify if their meter power is well-suited to their actual needs. - Start making savings from tomorrow! # Features - Opti-Compteur: A free online tool # Call to action Cliquez ici pour en profiter. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the official voice of Octopus Energy, with a representative speaking directly to the camera. # Storyline - 00:00–00:02 The ad begins with the presenter directly addressing the audience, stating that Octopus Energy is dedicated to lowering their bills. - 00:02–00:11 The presenter introduces 'Opti-Compteur,' a free online tool that helps customers verify if their meter power is well-suited to their needs. - 00:11–00:17 The presenter states that Octopus Energy has many initiatives like this and encourages viewers to contact them to start saving money. - 00:17–00:18 The presenter ends the ad with a call to action, prompting viewers to click to take advantage of the offer.

# Ad summary This ad for Octopus Energy promotes a fixed-rate tariff to help secure electricity bills. The ad features the brand's cartoon octopus character under an umbrella and conveys the message that the brand helps to secure your electricity bills. # Brand positioning Octopus Energy is presented as a reliable and forward-thinking energy provider, emphasizing its commitment to a sustainable future with its slogan, "L'énergie est notre avenir, économisons-la!" (Energy is our future, let's save it!). It aims to provide consumers with peace of mind by offering fixed-rate tariffs to protect against fluctuating electricity costs. The use of a playful octopus character gives the brand a friendly and approachable vibe, contrasting with the often serious and impersonal image of traditional energy companies. # Product The advertised product is a fixed-rate electricity tariff designed to protect consumers from fluctuating energy costs. It is presented as a way to secure electricity bills and avoid uncertainty. The offer is targeted towards anyone who wants to manage their energy expenses more predictably, as visually conveyed by the cartoon octopus character under an umbrella, shielding it from a financial storm. The value proposition is clear: by choosing Octopus Energy's fixed-rate tariff, customers can have peace of mind knowing their electricity costs will remain stable. # Visual style The ad features a clean and modern design with a playful cartoon style to convey a sense of friendliness and approachability. The color scheme is dominated by shades of blue and pink, creating a visually appealing contrast. The visuals combine simple illustrations with a clear layout, making the information easily scannable. The overall aesthetic is designed to be eye-catching and engaging, while still maintaining a professional look. # Hooks Headline: Sécurisez vos factures d'électricité avec un tarif fixe # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of fluctuating electricity costs by emphasizing "Sécurisez vos factures d'électricité avec un tarif fixe" (Secure your electricity bills with a fixed rate). This suggests that consumers are likely frustrated by unpredictable energy bills. # Value propositions - Secure your electricity bills with a fixed rate. # Benefits - Sécurisez vos factures d'électricité (Secure your electricity bills) # Features - Tarif fixe (Fixed rate) # Call to action Je me sécurise # Social proof - None used. # Point of view - Brand: The copy and button communicate the features, benefits, and call to action from the brand's perspective. # Storyline - The ad begins by highlighting the problem of fluctuating electricity bills, presented through the phrase, "Sécurisez vos factures d'électricité avec un tarif fixe" (Secure your electricity bills with a fixed rate), to immediately draw attention to a common concern. The brand is speaking to the audience by offering an immediate solution to this problem. - The inclusion of a button labeled "Je me sécurise" (I secure myself) presents the customer with a clear, direct call to action. This encourages the customer to immediately take action and opt-in to the proposed solution to secure their electricity bill. - The ad concludes with the tagline "L'énergie est notre avenir, économisons-la!" (Energy is our future, let's save it!). This tagline reinforces the company's brand values by emphasizing the company's focus on a sustainable future.

# Ad summary This ad uses a customer testimonial to highlight the benefits of Octopus Energy, specifically how their service helped reduce a customer's electricity bill. # Brand positioning Octopus Energy is presented as a customer-centric energy provider that helps customers save money. The brand is positioned as reliable and effective, as evidenced by the positive customer testimonial. The brand's use of a Trustpilot rating reinforces its commitment to transparency and customer satisfaction. The brand aims to occupy a space in the consumer's mind as a trustworthy and cost-effective energy provider. # Product The product being advertised is Octopus Energy's electricity service, which includes a test that helps customers reduce their electricity consumption. The ad highlights that by proposing a test, Octopus Energy allowed a customer to reduce the power of their electric meter from 9 to 5 kVA, resulting in approximately fifty euros in savings per year. This service is for individuals looking to lower their energy bills and optimize their energy consumption. The ad addresses the purchase barrier of uncertainty about energy savings by showcasing a concrete example of a customer's positive experience. # Visual style The ad has a clean and modern visual style, using a combination of brand colors (pink, blue, and green) to create a cohesive look. The layout is simple and easy to read, with a focus on the customer testimonial and Trustpilot rating. The use of rounded corners and soft lighting gives the ad a friendly and approachable feel. The ad mimics a platform-native review card. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high electricity bills and the desire to save money on energy consumption. The customer testimonial highlights how Octopus Energy helped them reduce their electricity consumption, resulting in savings of approximately fifty euros per year. # Value propositions - Octopus Energy helps customers reduce their electricity consumption, resulting in savings of approximately fifty euros per year. # Benefits - Reduce the power of your electric meter - Savings of approximately fifty euros per year # Features - Test to reduce electricity consumption # Call to action None used. # Social proof - "Octopus, en me proposant un test, m'a permis de réduire la puissance de mon compteur électrique de 9 à 5 kVA, ce qui représente une cinquantaine d'euros d'économies sur l'année !" - Trustpilot rating of 4.8/5 # Point of view - Brand: The Octopus Energy logo at the top of the image establishes the brand's presence and identity. - Customer: The testimonial provides a firsthand account of the customer's positive experience with Octopus Energy. - External source: The Trustpilot rating at the bottom of the image offers an objective assessment of the brand's performance. # Storyline - The ad begins with the Octopus Energy logo, establishing the brand identity and setting the context for the testimonial. This is from the brand's perspective, introducing itself to the audience. - A customer testimonial is displayed, sharing their positive experience with Octopus Energy. The customer states that Octopus Energy helped them reduce their electricity consumption, resulting in savings of approximately fifty euros per year. This is from the customer's perspective, providing firsthand validation of the brand's service. - The ad concludes with a Trustpilot rating of 4.8/5, reinforcing the brand's credibility and trustworthiness. This is from an external source, providing an objective assessment of the brand's performance.

# Ad summary This ad features a customer testimonial for Octopus Energy, highlighting the savings achieved through reduced meter power and consumption-linked bonuses. The ad uses a Trustpilot rating to further build trust and credibility. # Brand positioning Octopus Energy is presented as a customer-centric energy provider focused on delivering tangible savings to its users. The brand is positioned as efficient and reliable, as highlighted by the customer's positive experience and the mention of excellent management. The brand aims to occupy a space in the consumer's mind as a provider that not only offers energy but also actively helps customers save money through innovative solutions like reducing meter power and providing consumption-linked bonuses. This positions Octopus Energy against traditional energy providers by emphasizing financial benefits and customer satisfaction. # Product The advertised product is Octopus Energy's energy service, which focuses on helping customers save money. The service works by reducing the power of the meter, resulting in savings of 25€, and providing a bonus linked to consumption, worth 20€. The product is for energy consumers looking to lower their bills and benefit from efficient energy management. The USPs include tangible savings through reduced meter power and consumption-linked bonuses. The ad addresses the purchase barrier of high energy costs by showcasing how customers can achieve substantial savings with Octopus Energy's service. # Visual style The ad has a clean and modern visual style, using a simple layout with a testimonial block and brand colors. The design is straightforward and easy to scan, focusing on the customer's positive experience and the Trustpilot rating to build credibility. The use of rounded corners and soft gradients gives the ad a friendly and approachable feel. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high energy costs, as signaled by the customer testimonial highlighting substantial savings. # Value propositions - économies substantielles grâce à la réduction de la puissance du compteur (25 €) et à la cagnotte liée à la consommation (20 €) # Benefits - économies substantielles - excellente gestion # Features - réduction de la puissance du compteur (25 €) - cagnotte liée à la consommation (20 €) # Call to action None used. # Social proof - "Vous me faites réaliser des économies substantielles grâce à la réduction de la puissance du compteur (25 €) et à la cagnotte liée à la consommation (20 €). Merci pour votre excellente gestion." - Trustpilot 4,8/5 # Point of view - Customer: The testimonial from Denis highlights his personal experience and satisfaction with the savings achieved through Octopus Energy's service. - External source: The Trustpilot rating of 4.8/5 provides an objective assessment of Octopus Energy's service quality, building trust and credibility. # Storyline - The ad begins with a customer testimonial, where Denis shares his positive experience with Octopus Energy, stating that the service helped him realize substantial savings through reduced meter power (25€) and consumption-linked bonuses (20€). This is from the customer's perspective, highlighting the tangible financial benefits of using Octopus Energy. - The customer expresses gratitude for the excellent management provided by Octopus Energy. This reinforces the brand's reliability and customer-centric approach, from the customer's perspective. - The ad concludes by showcasing a Trustpilot rating of 4.8/5, further validating the positive customer experiences and building trust in the brand. This is from an external source, providing an objective assessment of Octopus Energy's service quality.

# Ad summary This ad features a photo of three women named Aude, Paulette, and Jacqueline. It is set on a background of electrical themed shapes. # Brand positioning This ad does not focus on a specific brand, instead it showcases the relationships between people. The ad aims to occupy a space that emphasizes connections and possibly promotes a sense of community. The values promoted appear to be centered around family or friendship and the importance of relationships across different generations. The ad may be pushing against norms that prioritize individual achievement by showcasing a group photo that celebrates togetherness. # Product There are no products showcased in this ad. # Visual style The ad features a photo layered on top of a graphic background. The photo appears to be a real-life snapshot with natural lighting. The graphic background is colorful and playful, contrasting with the realism of the photo. The typography consists of simple text labels overlaid on the photo. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer: The subjects of the photo all appear to be smiling at the camera, giving the audience a sense of inclusivity. # Storyline - The photo captures a moment between three people named Aude, Paulette, and Jacqueline. The ad suggests a connection between the three individuals, potentially highlighting the importance of community, family, or friendship.

# Ad summary This image ad for Octopus Energy uses social proof in the form of news headlines to show how much money people can save by switching to their energy service. The ad promises that it only takes 3 minutes to pay the right price. # Brand positioning Octopus Energy is presented as a modern, customer-friendly energy provider focused on helping customers save money. The brand uses a playful octopus mascot to appear approachable and non-corporate. By highlighting news articles that emphasize potential savings, Octopus Energy positions itself as a reliable and beneficial service that challenges the perception of energy companies as faceless and expensive. # Product The ad promotes Octopus Energy's service, which helps users save money on their energy bills. It emphasizes that using their service takes only 3 minutes to ensure customers pay the right price. The ad features news headlines highlighting the potential savings, such as 'Electricity: these 300 millions d'euros que les Français pourraient économiser chaque année en faisant le bon choix' (Electricity: these 300 million euros that the French could save each year by making the right choice). The service is presented as a free tool that allows users to easily save dozens of euros per year, addressing the purchase barrier of high energy costs. # Visual style The ad has a clean and modern visual style with a flat design. It uses a limited color palette of dark purple, pink, and white. The layout is simple and easy to read, with a clear hierarchy of information. The use of news clippings adds a sense of credibility and social proof. The overall style is approachable and trustworthy. # Hooks Headline: 3 minutes pour payer le juste prix ! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of overpaying for electricity. The news headlines highlight the potential for significant savings, suggesting that many people are currently paying too much: "Électricité: ces 300 millions d'euros que les Français pourraient économiser chaque année en faisant le bon choix". # Value propositions - Save money quickly: Only 3 minutes to pay the right price. - Easy savings: The simulator allows you to easily save dozens of euros per year. # Benefits - Save dozens of euros per year - Pay the right price # Features - Free tool - Simulator # Call to action C'est parti ! # Social proof - "Électricité. Ce simulateur peut vous permettre d'économiser facilement des dizaines d'euros par an" – Ouest France - "Électricité: quel est cet outil gratuit qui peut vous permettre d'économiser des dizaines d'euros sur votre facture ?" – LA MONTAGNE - "Électricité: ces 300 millions d'euros que les Français pourraient économiser chaque année en faisant le bon choix" – LE FIGARO # Point of view - Brand: The brand is communicating its value proposition and encouraging users to take action, as seen in the main headline and call to action. - External source: News headlines from reputable sources are used to build credibility and demonstrate the potential savings users can achieve with Octopus Energy. # Storyline - The ad starts by grabbing attention with the Octopus Energy logo and a promise: '3 minutes pour payer le juste prix !' (3 minutes to pay the right price!). This is intended to immediately draw the viewer in with the idea of saving money quickly, from the brand's perspective. - The ad then presents social proof by showcasing headlines from reputable news sources like Ouest France, La Montagne, and Le Figaro. These headlines highlight the potential savings users can achieve with Octopus Energy, from an external source. - The ad concludes with a call to action, 'C'est parti !' (Let's go!), encouraging viewers to take the next step and engage with the service, from the brand's perspective.

# Ad summary This ad is for 5 tips for consuming less in the spring. It uses cute illustrations and a sans-serif font. # Brand positioning There is no explicit brand positioning in the ad, but the ad does promote environmental consciousness with the imagery of solar panels and wind turbines. The brand aligns with values of sustainablity. # Product The ad is a list of tips for consuming less in the spring. It features cute illustrations of solar panels, wind turbines, light bulbs, and a smiling sun. # Visual style The ad has a cartoonish style with cute illustrations. The colors are pastel and the font is sans-serif. It is high-quality and uses vector graphics. # Hooks Headline: 5 astuces pour moins consommer au printemps # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the problem of overconsumption, particularly in the spring, and offers tips to consume less. The headline says "5 astuces pour moins consommer au printemps" which translates to "5 tips to consume less in the spring." # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand # Storyline - The ad is presenting five tips for consuming less in the springtime. It's included to help consumers be more environmentally conscious. It's from the brand's perspective.

# Ad summary This ad shows a graphic with the title "5 idées reçues sur l'énergie". # Brand positioning This ad does not explicitly mention a specific brand. The overall theme is centered around energy, suggesting a brand involved in the energy sector, possibly focusing on renewable or sustainable energy solutions. The educational content aims to position the brand as an authority and a source of reliable information in the energy domain. It aligns with values of knowledge, environmental consciousness, and dispelling common misconceptions, promoting a brand that is transparent and informative, potentially challenging norms by addressing and correcting misinformation. # Product This is not a product ad. It seems to be aiming to inform or debunk misconceptions about energy. It could be a piece of content from an energy company, attempting to educate their customer base and gain trust by providing information. The ad dispels misconceptions about energy. The purpose is to inform the viewer, not to sell a specific product. # Visual style The ad employs a flat, cartoon-like illustration style with vibrant colors, lending a friendly and approachable tone to a potentially complex topic. The icons and typography are clean and legible, promoting scannability in-feed. The overall visual style is simple and easy to understand. # Hooks Headline: 5 idées reçues sur l'énergie # Funnel stage Top of funnel (Awareness) # Pain points The ad is solving the pain point of misinformation by addressing the frustration of having false ideas about energy. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is taking on the role of an educator and information provider, with the intention of informing the public about the reality of energy. # Storyline - The ad starts with a vibrant visual of energy-related icons, capturing the audience's attention and establishing the topic. The brand is setting the stage by introducing the theme of energy and its various aspects. This grabs the viewer's attention and makes them curious about what’s to come. - The focal point of the ad is the headline "5 idées reçues sur l'énergie", which translates to "5 misconceptions about energy." The brand is presenting a clear promise to address and debunk common misunderstandings related to energy. This piques the viewer's interest, inviting them to learn more and question their existing beliefs.

# Ad summary This ad promotes Octopus Energy, featuring a fixed price electricity and gas offer. It features a piggy bank and emphasizes saving money. # Brand positioning Octopus Energy is presented as a modern and forward-thinking energy provider, using a cartoon octopus as a mascot. The brand seems to position itself as customer-friendly and approachable, using playful visuals and simple language. It seems to align with values of savings, offering fixed prices to help customers manage their energy costs, promoting stability in a market where prices can fluctuate. The brand pushes against category norms by using fun, cartoonish elements rather than a serious or corporate tone. # Product The ad promotes a fixed price electricity and gas offer from Octopus Energy. This offer guarantees a fixed price for energy consumption for a specified period (2 years for electricity and 1 year for gas), helping customers to avoid price fluctuations and manage their energy bills effectively. The products are aimed at consumers looking for stable and predictable energy costs. The advertisement visually addresses the barrier of fluctuating energy prices by highlighting the fixed-price nature of the offer. # Visual style The ad has a clean and playful design with a limited color palette of purple, pink, and blue. The visuals are cartoonish and simple, creating a friendly and approachable feel. The layout is straightforward, using rounded shapes and clear typography for easy scannability. The style mimics a modern app interface, which makes it feel relevant to the platform. The cartoon aesthetic is clearly designed to stand out and grab attention in a busy feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the anxiety and unpredictability of fluctuating energy prices by promoting fixed rates. The ad shows the quote: "FIXE pendant 2 ans" # Value propositions - Fixed electricity and gas prices for a set period, providing stability and cost savings # Benefits - L'énergie est notre avenir, économisons-la! # Features - FIXE pendant 2 ans - FIXE pendant 1 an # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad as the brand promotes its fixed-price offers for electricity and gas. # Storyline - The ad begins by highlighting the brand, Octopus Energy, with its logo and mascot. This introduces the brand and sets a playful, approachable tone. The brand is telling the story to establish its identity. - The ad displays electricity and gas offers, both labeled as "FIXE" (fixed) with specified durations (2 years and 1 year respectively). The brand is telling the story to communicate the main product benefits: fixed prices for energy over a set period. - A visual of a piggy bank with coins illustrates the idea of saving money. The brand is telling the story to reinforce the benefit of cost savings associated with the fixed price offers. - The ad concludes with a call to action about the future of energy. The brand is telling the story to encourage consumers to learn more by visiting the website, reinforcing the forward-thinking approach of Octopus Energy.

# Ad summary This image ad for Octopus Energy features a cartoon octopus riding a piggy bank, with the message that their electricity is cheaper than EDF's blue tariff. # Brand positioning Octopus Energy is presented as a modern, forward-thinking energy provider that prioritizes affordability and customer savings. The brand uses a playful and approachable tone, symbolized by its cartoon octopus mascot. By highlighting that its electricity is cheaper than the "blue tariff" of EDF, a major competitor, Octopus Energy positions itself as a cost-effective alternative in the energy market. The brand aims to occupy a space in the consumer's mind as an accessible and economical choice, contrasting with potentially perceived higher costs from traditional providers. # Product The advertised product is electricity service provided by Octopus Energy. The ad emphasizes that Octopus Energy's electricity is more affordable than the "blue tariff" of EDF, a key selling point for cost-conscious consumers. The ad also mentions that the kWh HTT price is 3% less than the regulated sales tariff in effect since February 1, 2025, and that both the kWh HTT price and the subscription are fixed for 2 years. This addresses potential purchase barriers by assuring customers of price stability and savings compared to a competitor. # Visual style The ad features a clean, cartoonish style with bright, contrasting colors. The overall aesthetic is playful and approachable, designed to appeal to a broad audience. The use of simple shapes and flat design contributes to a modern and user-friendly feel. # Hooks Headline: Notre électricité est toujours moins chère que le tarif bleu d'EDF # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high electricity costs, specifically in comparison to EDF's "blue tariff." The phrase "Notre électricité est toujours moins chère que le tarif bleu d'EDF" directly highlights the cost savings offered by Octopus Energy. # Value propositions - Save money on your electricity bill with Octopus Energy - Enjoy price stability and avoid unexpected increases # Benefits - More affordable electricity - Savings compared to EDF's blue tariff - Price stability for 2 years # Features - Electricity service - kWh HTT 3% moins cher que celui du Tarif Réglementé de Vente en vigueur depuis le 1er février 2025 - prix HTT du kWh et celui l'abonnement sont fixes pendant 2 ans # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its electricity service and highlighting its affordability compared to a competitor. # Storyline - The ad opens with the brand's core message: Octopus Energy's electricity is cheaper than EDF's blue tariff. This immediately establishes the brand's value proposition from the brand's perspective, highlighting cost savings as the primary benefit. - A cartoon octopus riding a piggy bank is shown, visually reinforcing the idea of saving money on electricity. This is from the brand's perspective, using a playful visual metaphor to make the message more engaging and memorable. - The ad concludes with a statement about the future of energy and a call to save it, followed by specific details about the pricing structure and comparison to EDF's tariff. This is from the brand's perspective, providing additional context and reassurance about the offer.

# Ad summary This image ad for Octopus Energy uses a cartoon style to promote the idea that their electricity is cheaper than the regulated rate. The ad features a cartoon octopus riding a piggy bank, with coins surrounding them. # Brand positioning Octopus Energy is presented as a modern, friendly, and cost-effective alternative to traditional electricity providers. The brand uses a playful and approachable tone, symbolized by the cartoon octopus mascot, to make energy solutions less intimidating and more accessible to consumers. By highlighting that their electricity is always cheaper than the regulated rate, Octopus Energy positions itself as a consumer-centric brand that prioritizes affordability and value, pushing against the perception of energy companies as faceless and expensive. # Product The ad promotes Octopus Energy's electricity service, emphasizing its affordability compared to the regulated tariff. The key selling point is that their electricity is "toujours moins chère" (always cheaper) than the standard regulated rate. This is visually reinforced with a cartoon octopus riding a piggy bank, symbolizing savings. The ad targets consumers looking to reduce their energy costs and suggests that switching to Octopus Energy is a straightforward way to achieve this. The ad addresses the purchase barrier of perceived high energy costs by directly stating and visually representing the cost savings. # Visual style The ad features a cartoonish and playful visual style with bright, contrasting colors. The production quality appears to be highly polished, with clean vector graphics and smooth gradients. The visual motifs include simple shapes, cute characters, and a focus on conveying a sense of fun and affordability. The typography is clean and legible, complementing the overall friendly tone of the ad. # Hooks Headline: Oui, notre électricité est toujours moins chère que le tarif réglementé # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high electricity costs, as signaled by the phrase "toujours moins chère que le tarif réglementé" (always cheaper than the regulated rate). # Value propositions - Electricity that is always cheaper than the regulated rate - Savings on energy costs - Fixed prices for kWh and subscription for 2 years # Benefits - toujours moins chère - économisons-la! # Features - électricité - prix du kWh HTT 4% moins cher que celui du Tarif Réglementé de Vente en vigueur en Août 2025 - prix HTT du kWh et celui l'abonnement sont fixes pendant 2 ans # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing its name, value proposition, and visual branding to promote its electricity service. # Storyline - The ad opens with the brand name and logo, immediately establishing the source of the message. This is from the brand's perspective, introducing itself to the viewer. - The central message, "Oui, notre électricité est toujours moins chère que le tarif réglementé" (Yes, our electricity is always cheaper than the regulated rate), is presented. This is the brand directly stating its key value proposition to the audience. - A cartoon octopus riding a piggy bank surrounded by coins is shown, visually reinforcing the idea of saving money with Octopus Energy. This is from the brand's perspective, using a visual metaphor to illustrate the benefit. - The ad concludes with a call to action, "L'énergie est notre avenir, économisons-la!" (Energy is our future, let's save it!), and additional details about the pricing. This is the brand encouraging viewers to consider the future and save energy, while also providing specific information about their pricing structure.

# Ad summary This ad promotes Octopus Energy as a green energy alternative that can save customers money. It uses a cartoon style and simple messaging to convey its value proposition. # Brand positioning Octopus Energy is presented as a modern, eco-conscious energy provider. The brand uses a playful and approachable tone, symbolized by the cartoon octopus mascot. The brand positions itself as a green alternative, emphasizing environmental responsibility and cost savings. This suggests a target audience that values both sustainability and affordability, pushing against the perception of green energy as expensive or inaccessible. # Product The ad promotes Octopus Energy as a provider of green energy. It highlights the opportunity to save money while switching to a more sustainable energy source. The ad features a cartoon octopus riding a piggy bank, which is plugged into an electrical outlet, visually representing the combination of energy and savings. The call to action encourages viewers to get a quote, suggesting a straightforward process for evaluating potential savings and making the switch to green energy. # Visual style The ad features a clean, cartoon-style design with bright, contrasting colors. The use of simple shapes and friendly characters creates an approachable and playful aesthetic. The overall impression is modern and inviting, aiming to appeal to a broad audience. # Hooks Headline: Faites des économies, passez à l'énergie verte # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential financial burden of switching to green energy, suggesting that it is possible to save money while being environmentally conscious. "Faites des économies, passez à l'énergie verte" # Value propositions - Save money by switching to green energy. # Benefits - Faites des économies # Features - énergie verte # Call to action Je fais un devis # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its green energy solutions and encouraging viewers to get a quote. # Storyline - The ad opens by highlighting the opportunity to save money and switch to green energy, immediately capturing the viewer's attention with a dual benefit. This is told from the brand's perspective, setting the stage for their offering. - The visual of a cartoon octopus riding a piggy bank plugged into an outlet reinforces the message of saving money with green energy. This is shown from the brand's perspective, illustrating the core value proposition in a memorable way. - The ad concludes with a call to action to get a quote, prompting the viewer to take the next step towards exploring potential savings. This is told from the brand's perspective, guiding the viewer towards conversion.

# Ad summary A digital illustration promoting electric car charging during off-peak hours. # Brand positioning This ad promotes an electric vehicle (EV) charging service that aims to be convenient and efficient. The brand is positioning itself as an environmentally conscious and modern solution, encouraging users to adopt sustainable transportation practices. By focusing on 'super off-peak hours,' the brand implies cost savings and grid efficiency. The brand aligns with a lifestyle that values convenience, sustainability, and technological innovation, potentially appealing to consumers who are environmentally aware and seek smart energy solutions. # Product This ad promotes the charging of electric vehicles during off-peak hours, specifically highlighting a period described as 'super off-peak.' The service encourages users to plug in their electric vehicles at home during these hours to take advantage of cost savings or contribute to a more balanced energy grid. The visual depicts a modern electric car connected to a home charging station, emphasizing the convenience of overnight charging. The ad suggests that charging during these hours is not only economical but also a smart choice for a sustainable lifestyle. # Visual style The ad features a clean, modern, and illustrative style with a limited color palette. The visuals use a gradient background and flat illustrations to create a friendly and approachable feel. The overall design emphasizes simplicity and ease of use, aligning with a tech-forward and environmentally conscious brand. # Hooks Headline: 8 heures super-creuses pour recharger # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - 8 super off-peak hours for recharging. # Benefits - Recharging # Features - Off-peak hours for charging # Call to action None used. # Social proof - None used. # Point of view - Brand: The tagline emphasizes the value proposition of the product and charging during off-peak hours. # Storyline - The ad opens by stating '8 heures super-creuses pour recharger', which translates to '8 super off-peak hours for charging.' This is designed to immediately communicate the core value proposition of the ad: highlighting a specific timeframe for efficient EV charging, from the perspective of the brand. - The storyline continues by presenting a simple graphic illustration showing an electric car connected to a charging station at a house, the illustration intends to visually represent the convenience of charging the car at home during the off-peak hours, and the customer has a clear understanding of how it will work.

# Ad summary This ad promotes Octopus Energy as a cheaper option for electric car owners, using a bar graph to compare prices with competitors. # Brand positioning Octopus Energy is presented as a modern and eco-conscious energy provider, specifically targeting electric vehicle owners. The brand uses a playful and approachable tone, symbolized by its cartoon octopus mascot. By focusing on electric vehicles and highlighting cost savings, Octopus Energy positions itself as a forward-thinking and customer-friendly alternative to traditional energy companies. The brand aims to occupy the space of an affordable and sustainable energy choice for the environmentally conscious consumer. # Product The ad promotes Octopus Energy as an electricity provider for electric vehicles, emphasizing its affordability compared to competitors. The product is positioned as a cost-effective solution for charging electric cars. The ad uses a bar graph to visually represent the price differences between Octopus Energy and other providers like EDF, ilek, and TotalEnergies. The key selling point is that Octopus Energy is "moins cher" (cheaper) for electric car owners, addressing the potential purchase barrier of high electricity costs associated with EV ownership. The ad aims to convince viewers that switching to Octopus Energy will result in significant savings. # Visual style The ad has a clean and modern visual style with a limited color palette of pink, blue, and purple. The use of cartoon illustrations and simple shapes gives it a playful and approachable feel. The bar graph provides a clear and direct comparison of prices. The overall design is optimized for mobile viewing, with a vertical layout and concise messaging. # Hooks Headline: Ne cherchez plus : Octopus est moins cher pour les voitures électriques! # Funnel stage Consideration # Pain points The ad addresses the concern that electricity costs for charging electric vehicles can be high. "Octopus est moins cher pour les voitures électriques!" (Octopus is cheaper for electric cars!) # Value propositions - Octopus Energy is more affordable for electric car owners, as shown by the price comparison. # Benefits - Cheaper electricity for electric car owners - Cost savings compared to other providers # Features - Electricity provider for electric vehicles - Price comparison with competitors # Call to action None used. # Social proof - Données extraites de www.quechoisir.org/actualite-energie-que-valent-les-offres-d-electricite-dediees-aux-vehicules-electriques-n166368 # Point of view - Brand: The Octopus Energy logo and mascot at the top of the ad establish the brand's presence and identity. - Brand: The tagline "L'énergie est notre avenir, économisons-la!" at the bottom of the ad conveys the brand's values and mission. - Customer: The headline "Ne cherchez plus: Octopus est moins cher pour les voitures électriques!" directly addresses the customer's potential concerns about the cost of charging electric vehicles. - External source: The bar graph comparing prices with competitors and the source citation at the bottom provide objective data to support the brand's claims. # Storyline - The ad starts by introducing Octopus Energy with its logo and mascot, immediately establishing the brand identity. The intention is to capture attention and create brand recognition from the brand's perspective. - Next, the ad presents the core message: "Ne cherchez plus: Octopus est moins cher pour les voitures électriques!" (Look no further: Octopus is cheaper for electric cars!). This statement aims to directly address potential customers and highlight the primary benefit of choosing Octopus Energy from the brand's perspective. - The ad then uses a bar graph to visually compare the prices of Octopus Energy with those of its competitors (EDF, ilek, TotalEnergies). This comparison aims to provide concrete evidence of Octopus Energy's cost-effectiveness from an external source. - Finally, the ad concludes with the tagline "L'énergie est notre avenir, économisons-la!" (Energy is our future, let's save it!) and a source citation, reinforcing the brand's commitment to sustainability and providing credibility from the brand's perspective.

# Ad summary This ad promotes Octopus Energy, highlighting the availability of 8 super off-peak hours for recharging electric vehicles. The ad uses a cartoon style with a pink car and a playful octopus logo to appeal to environmentally conscious consumers. # Brand positioning Octopus Energy is presented as a modern, eco-conscious energy provider focused on renewable energy solutions. The brand uses a playful and approachable tone, symbolized by the cartoon octopus logo, to make sustainable energy accessible and appealing to a broad audience. The brand positions itself as forward-thinking, emphasizing the importance of renewable energy for the future, while also offering practical benefits like off-peak charging hours. # Product The ad promotes Octopus Energy's off-peak electricity plan, specifically highlighting the benefit of 8 super off-peak hours for recharging electric vehicles. The service is designed for EV owners looking to save money by charging their cars during the cheapest hours of the day. The ad addresses the purchase barrier of high energy costs by offering a solution that allows users to take advantage of lower rates during specific times. The main selling point is the availability of these extended off-peak hours, making it more convenient and affordable for EV owners to keep their vehicles charged. # Visual style The ad features a clean, cartoon-style design with a limited color palette of pink, blue, and white. The visuals are simple and playful, creating a friendly and approachable tone. The overall aesthetic is modern and minimalist, making it easy to scan and understand the key message. # Hooks Headline: 8 heures super-creuses pour recharger # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high energy costs for electric vehicle owners, as implied by the focus on off-peak charging hours. "8 heures super-creuses pour recharger" suggests that regular charging times are more expensive. # Value propositions - 8 super off-peak hours for recharging offers a convenient and cost-effective way to charge your electric vehicle. # Benefits - Recharge your electric vehicle during off-peak hours # Features - 8 heures super-creuses pour recharger # Call to action Je découvre # Social proof - None used. # Point of view - Brand: The brand's POV is present in the logo, the headline about off-peak hours, and the concluding message about the future of energy, all serving to promote their service and values. - Customer: The customer's POV is represented by the "Je découvre" button, inviting them to explore the offer and learn more about the benefits. # Storyline - The ad starts by showcasing the Octopus Energy logo, immediately associating the offer with a recognizable and friendly brand. This is told from the brand's perspective to establish credibility and familiarity. - Next, the ad highlights the core offering: "8 heures super-creuses pour recharger" (8 super off-peak hours for recharging). This is presented from the brand's perspective, emphasizing the key benefit of the service. - The ad then includes a visual of a pink electric car being charged, accompanied by a button that says "Je découvre" (I discover). This is from the customer's perspective, inviting them to explore the offer and learn more about how they can benefit. - Finally, the ad concludes with a message about the importance of energy for the future: "L'énergie est notre avenir, économisons-la!" (Energy is our future, let's save it!). This is from the brand's perspective, reinforcing their commitment to sustainability and encouraging responsible energy consumption.

# Ad summary This ad promotes Octopus Energy, highlighting the benefit of 8 hours of off-peak electricity rates for recharging electric vehicles. # Brand positioning Octopus Energy is presented as a forward-thinking and customer-centric energy provider. The brand is positioned as embracing the future of energy by focusing on electric vehicle charging solutions. The ad promotes the idea of saving money while contributing to a more sustainable lifestyle. The brand's tone is modern and accessible, appealing to environmentally conscious consumers who are looking for innovative energy solutions. # Product The ad promotes Octopus Energy's off-peak electricity rates, specifically highlighting the benefit of 8 hours of "super-creuses" (super off-peak) rates for recharging electric vehicles. The product is aimed at electric vehicle owners who are looking for cost-effective and convenient charging solutions. The ad addresses the purchase barrier of high electricity costs by offering a solution that allows users to save money while charging their vehicles during off-peak hours. The ad emphasizes the convenience and affordability of charging electric vehicles with Octopus Energy's off-peak rates. # Visual style The ad has a modern and clean visual style with a focus on the product and its benefits. The color scheme is purple and pink, which are the brand colors of Octopus Energy. The image is well-lit and the product is clearly visible. The overall style is designed to be eye-catching and informative. # Hooks Headline: 8 heures super-creuses pour recharger # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high electricity costs for charging electric vehicles. # Value propositions - 8 hours of off-peak electricity rates for recharging electric vehicles - Save money while contributing to a more sustainable lifestyle # Benefits - L'énergie est notre avenir, économisons-la! # Features - 8 heures super-creuses pour recharger # Call to action J'en profite # Social proof - None used. # Point of view - Brand: The brand is presenting its logo, value proposition, and call to action to promote its off-peak electricity rates for electric vehicle charging. - Customer: The customer is being presented with a solution to save money while charging their electric vehicle during off-peak hours. # Storyline - The ad opens by showcasing the Octopus Energy logo and brand name, immediately establishing the brand identity and setting the stage for the product offering. The brand is telling the audience who they are. - The ad then highlights the key benefit of 8 hours of "super-creuses" (super off-peak) rates for recharging, emphasizing the value proposition of cost savings and convenience. The brand is telling the audience the key benefit of their product. - The ad includes a call to action, "J'en profite" (I take advantage of it), encouraging viewers to take immediate action and explore the offer. The brand is telling the audience to take advantage of the offer. - The ad concludes with a message about the future of energy and encourages viewers to save energy, reinforcing the brand's commitment to sustainability and responsible energy consumption. The brand is telling the audience about their commitment to sustainability.

# Ad summary This ad for Octopus Energy uses a customer testimonial to highlight the brand's positive customer service and value proposition of being cheaper and greener. # Brand positioning Octopus Energy is presented as an energy provider that prioritizes customer satisfaction and offers affordable, environmentally friendly electricity. The brand aims to occupy a space in the consumer's mind as a provider that cares about its customers and the environment, contrasting with the often impersonal and environmentally damaging practices of traditional energy companies. The brand aligns with values of customer care, environmental responsibility, and affordability, positioning itself as a modern, customer-centric alternative in the energy market. The brand positioning is both functional (offering cheaper and greener energy) and emotional (providing a positive customer experience). # Product Octopus Energy is an electricity provider that offers a cheaper and greener alternative to traditional energy sources. The ad highlights that over 7 million households in Europe have already chosen Octopus Energy for their electricity needs. The unique selling points (USPs) are that it is "moins cher et plus vert" (cheaper and greener). The ad addresses the purchase barriers of cost and environmental impact by positioning Octopus Energy as a solution that is both affordable and sustainable. The ad encourages viewers to join Octopus Energy, emphasizing the benefits of cost savings and environmental responsibility. # Visual style The ad has a clean and modern aesthetic with a focus on simplicity and clarity. The editing style is smooth with static shots and minimal transitions. The production quality is polished, giving it a professional feel. The pacing is consistent, maintaining a steady rhythm throughout the ad. The audio and visual elements are well-synced, with text overlays timed to the voiceover lines. # Hooks Spoken: 00:01–00:03 Un fournisseur d'énergie qui vous donne le sourire, c'est possible ? Text overlay: On dévoile nos conversations téléphoniques ! / Un fournisseur d'énergie qui vous donne le sourire, / c'est possible ? Visual: 00:00–00:03 The screen displays a dark blue background with a light blue speech bubble at the top containing the text "On dévoile nos conversations téléphoniques !" followed by a smiling face emoji with hearts around it. Below the speech bubble, the text "Un fournisseur d'énergie qui vous donne le sourire, c'est possible ?" is displayed. At the bottom of the screen, a purple waveform graphic moves in sync with the audio. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional energy providers often provide poor customer service and are not environmentally friendly. The customer's heartfelt gratitude suggests that Octopus Energy is different and provides a positive experience. # Value propositions - Positive customer service: "Un fournisseur d'énergie qui vous donne le sourire" - Cheaper and greener electricity: "c'est moins cher et plus vert !" # Benefits - Positive customer service - Cheaper electricity - Greener electricity # Features - Electricity provider - Customer service # Call to action Rejoignez-nous, # Social proof - "Oh là là qu'est-ce que je vous remercie, je vous remercie du fond du cœur d'être avec moi. Je vous aime, et puis continuez dans cette optique là." – La cliente # Point of view - Customer 15% – The customer's point of view is communicated through a testimonial. - Brand 85% – The brand's point of view is communicated through text overlays and a voiceover. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a question about whether it's possible for an energy provider to make you smile. This is intended to pique the viewer's interest and challenge their expectations of energy companies. The perspective is from the brand, setting the stage for a surprising reveal. The tone is inquisitive and slightly skeptical. - 00:03–00:14 00:03–00:14 The ad transitions to a customer testimonial, where a client expresses heartfelt gratitude to Octopus Energy. This is meant to showcase the brand's exceptional customer service and create an emotional connection with the viewer. The perspective shifts to the customer, whose genuine appreciation is conveyed through her tone and words. The tone is warm, sincere, and appreciative. - 00:14–00:23 00:14–00:23 The ad concludes by highlighting Octopus Energy's popularity and key value propositions: affordability and environmental friendliness. This is intended to persuade viewers to join the growing number of households choosing Octopus Energy. The perspective returns to the brand, which presents itself as a popular and responsible choice. The tone is confident and inviting.

# Ad summary This ad for Octopus Energy uses a customer testimonial to highlight the brand's positive customer service. The ad features a phone conversation with a customer who expresses her gratitude and love for the company. The ad emphasizes that Octopus Energy is a popular choice in Europe and promotes its affordability and eco-friendliness. # Brand positioning Octopus Energy is presented as an energy provider that prioritizes customer satisfaction and positive experiences. The brand aims to occupy a space in the consumer's mind as an energy provider that is not only reliable but also genuinely cares about its customers. The brand aligns with values of customer appreciation, positivity, and environmental consciousness. Octopus Energy pushes against the norm of impersonal or frustrating customer service experiences often associated with energy providers. The brand positioning is both functional, highlighting affordability and eco-friendliness, and emotional, emphasizing the positive feelings and appreciation customers have for the company. # Product Octopus Energy is an electricity provider for residential customers. The ad highlights the company's customer service, with a customer expressing gratitude and love for the company. The ad states that in Europe, over 7 million households have chosen Octopus Energy for their electricity. The ad promotes Octopus Energy as a choice that is "moins cher et plus vert!" (cheaper and greener). The ad addresses the purchase barrier of potentially negative customer service experiences by showcasing a positive interaction. # Visual style The ad has a simple, clean aesthetic with a focus on text overlays and a static background. The production quality is polished, resembling a typical social media ad. The visual motif is the use of a consistent color scheme (dark blue and light blue) and the waveform graphic at the bottom. The pacing is slow and steady, with text appearing and disappearing at a moderate rate. # Hooks Spoken: 00:01–00:03: [Calmly] Un fournisseur d'énergie qui vous donne le sourire, c'est possible ? Text overlay: 00:00–00:03: On dévoile nos conversations téléphoniques ! (in light blue rounded rectangle) / 00:00–00:03: 🤩 / 00:01–00:03: Un fournisseur d'énergie qui vous donne le sourire, / 00:03–00:03: c'est possible ? Visual: 00:00–00:03: The ad features a static shot with a dark blue background. A light blue rounded rectangle at the top contains the text "On dévoile nos conversations téléphoniques !" (We reveal our phone conversations!). To the right of the text is a smiling face emoji with hearts around it. Below the rectangle, white text displays various messages about Octopus Energy and a customer testimonial. At the bottom of the screen, a light purple waveform graphic moves subtly. # Funnel stage Consideration # Pain points The ad addresses the potential frustration and dissatisfaction customers may experience with energy providers, particularly regarding customer service. # Value propositions - Positive customer experience: "Un fournisseur d'énergie qui vous donne le sourire, c'est possible?" (An energy provider that makes you smile, is that possible?) - Affordable and environmentally friendly electricity: "Rejoignez-nous, c'est moins cher et plus vert!" (Join us, it's cheaper and greener!) # Benefits - Positive customer experience - Affordable electricity - Environmentally friendly electricity # Features - Customer service - Electricity provider - Cheaper - Greener # Call to action Rejoignez-nous (Join us) # Social proof - "Oh là là qu'est-ce que je vous remercie, je vous remercie du fond du cœur d'être avec moi. Je vous aime, et puis continuez dans cette optique là. Vive Octopus!" – Customer # Point of view - Customer 25% – The customer's POV is communicated through a testimonial expressing gratitude and love for the company. - Brand 75% – The brand's POV is communicated through text overlays and voiceover narration, presenting the company's value proposition and popularity. # Storyline - 00:00–00:03 The ad opens with a text overlay stating, "On dévoile nos conversations téléphoniques!" (We reveal our phone conversations!) and "Un fournisseur d'énergie qui vous donne le sourire, c'est possible?" (An energy provider that makes you smile, is that possible?). This sets the stage for the ad's focus on positive customer interactions. - 00:04–00:06 The ad continues with the text overlay, "Voici une véritable conversation au service client d'Octopus Energy." (Here is a real conversation with Octopus Energy customer service.) This introduces the core content of the ad: a customer service interaction. - 00:07–00:15 The ad presents a customer testimonial, "Oh là là qu'est-ce que je vous remercie, je vous remercie du fond du cœur d'être avec moi. Je vous aime, et puis continuez dans cette optique là. Vive Octopus!" (Oh là là how much I thank you, I thank you from the bottom of my heart for being with me. I love you, and then continue in this way. Long live Octopus!). This highlights the customer's positive experience and appreciation for the company. - 00:16–00:23 The ad concludes with the statement, "En Europe, plus de 7 millions de foyers ont déjà fait le choix d'Octopus Energy pour leur électricité. Rejoignez-nous, c'est moins cher et plus vert!" (In Europe, more than 7 million households have already chosen Octopus Energy for their electricity. Join us, it's cheaper and greener!). This reinforces the brand's popularity and value proposition.