How Kept Advertises on Meta

# Ad summary The ad features an image of a baby book and highlights that it is perfect for parents who didn't start one from the very beginning. The image shows a neutral-colored baby book being held by a person with rings, wearing a green shirt. # Brand positioning Kept Baby Books positions itself as a modern, simple solution for documenting a child's early years. The brand seems to understand that not all parents have the time or inclination to start a traditional baby book right from the beginning. Instead, they offer a way to catch up and record those precious memories, offering convenience, and eliminating the guilt of not starting sooner. The brand leans into a minimalist and eco-conscious aesthetic, seen through its use of natural materials and simple design. This positioning may appeal to busy, modern parents who value both style and practicality. # Product The product is a baby book from Kept, designed for parents who didn't start a baby book from the beginning. It's portrayed as a solution for those who feel they've missed the initial milestones and want to catch up. The book features a hardcover with the word "kept" embossed in a small, simple font. It is intended for any parent who wants to document their baby's life, regardless of when they start, focusing on ease of use and a no-pressure approach to memory-keeping. The product aims to remove the barrier of feeling "too late" to start documenting their child’s life. # Visual style The ad has a natural, minimalist aesthetic. The lighting is soft and diffused, and the color palette is muted and neutral. The image appears to be shot in natural light, giving it a warm and inviting feel. The focus is sharp on the book and hands, while the background is slightly blurred. The overall impression is clean and understated. # Hooks Headline: The baby book for parents who didn't start one from the beginning. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the feeling of guilt or regret that parents may experience if they didn't start a baby book from the very beginning of their child's life. "The baby book for parents who didn't start one from the beginning." This highlights the frustration of feeling like it's too late to start documenting memories. # Value propositions - A baby book is available for parents who didn't start one from the beginning, positioning the product as a solution for capturing missed memories. # Benefits - For parents who didn't start one from the beginning. # Features - The baby book # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is from the brand, presenting the product and highlighting its intended use for parents who haven't started a baby book from the beginning. # Storyline - The ad opens with a shot of the baby book, which signals the product being advertised. This is being shown from the brand's point of view to introduce the product. - The text overlay tells the viewer that it is for parents who didn't start one from the beginning. This is from the brand’s perspective to communicate what specific need the book fulfills.

# Ad summary This ad showcases baby books and their features. It uses a cozy and aesthetically pleasing visual style and focuses on the product. # Brand positioning Kept is presented as a brand focused on creating high-quality, customizable baby books that serve as keepsakes. The brand appears to value both aesthetic appeal and emotional connection. The books are designed to last from birth through a child's 18th year, pushing against the norm of traditional baby books that only cover the first few years. By emphasizing customization, Kept aims to occupy a unique space in the market, offering a more personal and lasting way to document a child's life. # Product Kept offers customizable baby books designed to document a child's life from birth through age 18. These books allow parents to record memories and milestones, featuring options for personalization and high-quality materials that ensure longevity. The ad highlights the ability to add numerous photos, upload personal anecdotes, and select from a variety of design templates. The ad also indicates that the company is offering a sale. # Visual style The ad has a warm, cozy aesthetic with soft lighting and neutral tones, creating a comforting and sentimental feel. The production quality is polished, with clear shots and smooth transitions. The editing style includes static shots and gentle camera movements, creating a soothing rhythm. The pacing is slow, with cuts that allow the viewer to absorb the details of the product and its presentation. Audio-visual sync is maintained, with music complementing the visuals. # Hooks Spoken: Female 1: The birth to 18 baby book with heart. Text overlay: kept / The birth -18 baby book with heart. / Sale going on now. Visual: 00:00–00:02: A stack of six baby books is centered on a small, round stool with a plush, gold-colored cushion and white wooden legs. The books have different colored covers (pink, light blue, tan, white, and green). The background is a plain white wall with soft, natural lighting. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge of parents wanting to document their child's entire life in a comprehensive and personalized way, rather than relying on traditional baby books that only cover the first few years. The phrase, "The birth to 18 baby book with heart," directly addresses this by offering a solution that lasts through the child's 18th birthday. # Value propositions - Comprehensive documentation: Captures memories from birth to 18 years. - Personalization: Allows customization to create a unique keepsake. # Benefits - Documents a child's life from birth through age 18 - Allows parents to record memories and milestones - Offers personalization and high-quality materials # Features - Birth to 18 baby book - With heart - Customizable # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's official voice, showcasing the product's features and benefits. # Storyline - 00:00–00:02 A stack of Kept baby books is shown on a small stool. - 00:02–00:06 A page from the baby book is shown that features baby photos and text. - 00:06–00:08 A woman writes in the book. - 00:08–00:11 Different pages are shown of the book. - 00:11–00:13 A woman holds the finished book. - 00:13–00:15 A woman holds the book with her child.

# Ad summary This image ad is for baby books, targeting parents who haven't started a baby book yet. The ad features the 'SALE' tag multiple times to attract attention and highlights the book's usefulness for parents who are behind on documenting their baby's milestones. # Brand positioning Based on this ad, the brand aims to be seen as understanding and supportive, particularly for parents who might feel overwhelmed or behind in documenting their baby's life. The brand's tone is reassuring and non-judgmental, acknowledging that not all parents start documenting from the very beginning. This positions the brand in a way that is emotionally resonant, catering to parents who seek an easy way to record their child's early years. # Product The featured product is a baby book designed for parents who haven't started documenting their baby's life from the beginning. The book is presented as a solution for catching up on missed milestones. It addresses the purchase barrier of feeling too late to start, positioning itself as an accessible option for those who are behind. The ad indicates that the book is for parents who want to record their baby's early years, regardless of when they start. # Visual style The ad has a warm, inviting visual style. The use of a quilt or blanket as a backdrop gives a cozy, homey feel. The lighting is soft and natural, and the color palette is muted and calming. The overall effect is clean and simple, with a focus on the product and its message. # Hooks Headline: SALE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of parents who feel they are behind in documenting their baby's milestones. The ad states: "The baby book for parents who didn't start one from the beginning," explicitly calling out the concern of feeling late to start. # Value propositions - The baby book for parents who didn't start one from the beginning. # Benefits - For parents who didn't start one from the beginning. # Features - The baby book # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad repeats "SALE" at the top and layered over the books to grab attention and highlight a promotional offering. - Customer: The ad says "The baby book for parents who didn't start one from the beginning," speaking directly to a specific parental concern. # Storyline - The ad starts with repeating the word 'SALE' to grab attention, signaling a promotional offer. This is told from the brand's perspective, aiming to create urgency and interest. - The focus shifts to the baby book itself, presenting it as the solution. The brand wants viewers to see that this product is the answer to their needs. - The ad concludes with a description that addresses parents who haven't started a baby book from the beginning. The brand speaks from the parents' perspective, understanding the feeling of being behind.

# Ad summary This ad promotes Kept's birth-18 baby book, which is designed to capture a child's life from birth to 18 with less statistics and more heart. # Brand positioning Kept positions itself as a purveyor of thoughtful keepsakes, focusing on emotional connections and meaningful memories rather than data-driven metrics. The brand offers a modern alternative to traditional baby books, emphasizing storytelling and personal connection over clinical statistics. With a minimalist aesthetic and curated approach, Kept aims to resonate with customers who value sentimentality, simplicity, and a more intimate record of life's journey. # Product Kept is advertising their birth-18 baby book, described as an alternative to traditional baby books that focuses on less statistics and more heart. Instead of clinical metrics, the book prioritizes capturing memories and personal stories from birth to age 18. The ad implies the book is for parents looking for a more sentimental and less data-driven way to document their child's life. # Visual style The ad uses a clean, minimalist aesthetic with static shots and basic transitions. The production quality is polished and professional, lending a sense of sophistication and simplicity to the brand. The ad pacing is slow, which helps the viewer focus on the text. There is no clear audio-visual synchronization. # Hooks Text overlay: 00:00–00:02 Sale / 00:02–00:05 The birth-18 “baby book” with less statistics & more heart. Visual: 00:00–00:02 The background is off-white with a vertical stack of the word "Sale" in teal on the left side of the frame. In the center is a closed Kept book, which is mauve with a white paper band around the middle. / 00:02–00:05 The shot is a text overlay on a plain off-white background. The text reads "The birth-18 'baby book' with less statistics & more heart." # Funnel stage Consideration # Pain points Parents often feel traditional baby books focus too much on statistics and miss the emotional connection. # Value propositions - Focuses on capturing memories and personal stories from birth to age 18 instead of clinical metrics. - A more sentimental and less data-driven way to document a child's life. # Benefits - Less statistics & more heart # Features - birth-18 'baby book' # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, showcasing its product and messaging. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the word "Sale" vertically stacked next to a Kept baby book, immediately conveying a promotional message to capture attention. - 00:02–00:05 00:02–00:05 The ad transitions to text stating "The birth-18 'baby book' with less statistics & more heart," which communicates the core value proposition of the product to differentiate it from traditional baby books. - 00:05–00:07 00:05–00:07 The ad displays the brand name "Kept" alone on the screen, reinforcing brand recognition and recall.

# Ad summary This ad promotes The birth - eighteen baby book for parents who didn't start one from the beginning, highlighting it as a sale item. # Brand positioning The birth - eighteen brand offers baby books designed for parents who may not have started a baby book from the beginning. This brand caters to busy parents who want to capture their child's early years but need a simplified approach. They position their baby books as easy and accessible, focusing on the period from birth to eighteen months. # Product The advertised product is "The birth - eighteen baby book". It is designed for parents who didn't start a baby book from the beginning and are looking to document their child's life from birth to eighteen months. It seems to be a physical book with a hardcover. The USPs include its focus on the initial eighteen months and its appeal to parents who may have missed the traditional starting point of a baby book. The ad addresses the barrier of feeling it's too late to start a baby book. # Visual style The ad features a clean and minimalist aesthetic with a focus on product presentation. The use of soft lighting and muted colors creates a calming and approachable tone. The static shots and simple transitions contribute to a polished commercial feel. The pacing is slow and consistent, emphasizing clarity and ease of understanding. # Hooks Text overlay: 00:00–00:05 The birth - eighteen baby book / 00:00–00:05 for parents who didn't start one from the beginning. / 00:00–00:05 SALE Visual: 00:00–00:05 The shot features two hardcover baby books against a light pink background. One book is a darker muted green with the name "Liam" printed on the cover, while the other is a lighter shade of green with the name "Lucy." The books are slightly angled. Behind the books, the word "SALE" is vertically stacked in large white letters. The camera is stationary and the lighting is soft, creating a clean and simple product-focused visual. # Funnel stage Awareness # Pain points The pain point is the feeling of missing the opportunity to document a baby's life from birth by not starting a baby book early enough. The ad directly addresses this with the line, "for parents who didn't start one from the beginning." # Value propositions - Simplified baby book solution for parents who feel they've missed the beginning. - Focuses on the crucial birth to eighteen-month period. - On sale # Benefits - For parents who didn't start one from the beginning. # Features - The birth - eighteen baby book # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits directly to the audience. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a static shot of two baby books with the text overlay, "The birth - eighteen baby book for parents who didn't start one from the beginning.", with the word SALE behind the books. This introduces the product and its target audience, framing it as a solution for parents who haven't started documenting their baby's life from birth. The perspective is from the brand, aiming to capture the viewer's attention with a clear product description and value proposition. The tone is informative.

# Ad summary This ad features a woman holding a baby book. Text over the image says the baby book includes less statistics and more heart. The book is open to a page that allows parents to fill in their baby's favorites. # Brand positioning The brand is positioned as an alternative to traditional baby books, offering a heartfelt and less statistical approach to documenting a baby's first year. The brand is presented as modern and simple and aims to appeal to parents who want to capture the essence of their child's early moments without being overwhelmed by data. # Product The product is a baby book designed to document a child's first year. It differentiates itself from traditional baby books by focusing on heartfelt memories rather than statistics. The book includes fill-in sections for parents to record their baby's favorites and other milestones. # Visual style The ad has a clean, modern aesthetic with a focus on natural light and soft colors. The production quality is high, with a lifestyle feel. The visual motifs include a muted color palette, handwritten text, and a focus on the product's functionality. The overall style aims to be approachable and authentic, appealing to parents who value simplicity and sentimentality. # Hooks Headline: The birth - 18 baby book with less statistics & more heart. # Funnel stage Middle of funnel (Consideration) # Pain points Traditional baby books are perceived as too focused on statistics and data, which can be overwhelming or impersonal for some parents. The phrase “less statistics & more heart” directly addresses this by positioning the book as an alternative that prioritizes emotional connection and personal memories. # Value propositions - Heartfelt documentation: Less statistics, more heart # Benefits - Capture heartfelt memories - Avoid overwhelming data # Features - 18 baby book - Less statistics - More heart # Call to action None used. # Social proof - None used. # Point of view - Brand: The text overlay positioning the baby book as 'The birth – 18 baby book with less statistics & more heart' represents the brand's message. - Customer: The woman holding the book and the open page with fill-in sections reflect the customer's experience of using the product to record memories. # Storyline - The ad opens with a woman holding a baby book and smiling at the camera. The intention is to convey a sense of warmth and authenticity, inviting the viewer to connect with the moment. This is told from the brand's perspective. - The text overlay highlights the unique selling point of the baby book: less statistics, more heart. This is told from the brand's perspective, positioning the product as a more emotional and personal alternative to traditional baby books. - The open book shows a page with fill-in sections for parents to record their baby's favorites. This is told from the customer's perspective and demonstrates how the book can be used to capture precious memories.

# Ad summary This ad promotes Childhood, a History baby books, which are designed to be age appropriate, starting at birth and going up to 18 years old. They come in 6 colors. # Brand positioning Childhood, a History baby books aims to occupy a space in the consumer's mind that focuses on documentation through every stage of life. It aligns with the value of preserving memories and milestones. The brand ignores the norm of a singular baby book and pushes for continued yearly documentation. The brand positioning is both functional and emotional by providing an organized way to record memories and milestones while also fostering a sentimental connection to the child's development. # Product Childhood, a History is a series of books designed to grow with a child from birth to age 18. The product is for parents or caregivers who want to document their child's life and development in an organized and age-appropriate manner. They come in 6 beautiful colors, allowing parents to choose a color that resonates with them or matches their child's personality. These books address the challenge of capturing memories and milestones throughout a child's life, offering a tangible and lasting keepsake. # Visual style The ad has a polished and gentle aesthetic with natural lighting and soft colors. The editing style is smooth with static shots and subtle zooms, maintaining a consistent rhythm. The production quality is high, resembling a polished commercial with a UGC feel, which supports the intended tone of warmth and nostalgia. There are no visual motifs other than close-ups of the product. The pacing is slow and steady, approximately 20 BPM. Audio-visual sync is maintained through gentle background music. # Hooks Spoken: [Softly] The baby book that grows with your child. Text overlay: 00:00–00:07 The baby book that grows with your child / 00:02–00:15 Birth -18 / 00:03–00:15 Comes in 6 beautiful colors Visual: 00:00–00:07 A woman with long blonde hair, wearing a white knitted sweater and light wash jeans, is seated in front of a light brown bookshelf. She is holding a stack of six Childhood, A History books in various pastel colors (green, blue, tan, lavender, and two shades of pink). Her right hand is resting on top of the stack. The camera is stationary, medium shot, focusing on the books and the woman's torso. The lighting is soft and natural, casting subtle shadows. The books are the main product focus, with the title 'Childhood, A History' visible on the spines. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the challenge of capturing memories and milestones throughout a child's life. The ad addresses this with the phrase 'The baby book that grows with your child,' implying that it solves the problem of needing multiple books or a disjointed record. # Value propositions - The books allow you to comprehensively document your child's memories from birth to age 18. Additionally, they provide an organized and age-appropriate way to record milestones. # Benefits - Comprehensive documentation from birth to adulthood - Aesthetically pleasing keepsake - Organized and age-appropriate record of milestones # Features - Grows with your child - Birth - 18 - Comes in 6 beautiful colors # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product features and benefits. # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a shot of a person holding a stack of Childhood, a History baby books. The intention is to introduce the product. The perspective is from the brand, showing the product's aesthetic appeal and variety of colors. The tone is gentle and inviting, emphasizing the beauty and thoughtfulness of the books. This moment progresses the narrative by setting the stage and highlighting the visual appeal of the product. - 00:07–00:11 00:07–00:11 The ad features a person flipping through a Childhood, a History baby book. The intention is to demonstrate the user experience of writing in the book. The perspective is from the brand, showing the book's layout and ease of use. The tone is practical and reassuring, highlighting the simplicity of documenting milestones. This moment progresses the narrative by showcasing the book's functionality and user-friendliness. - 00:11–00:15 00:11–00:15 The ad displays the variety of books available for different age ranges with text overlays. The intention is to highlight the age-appropriate nature of the books. The perspective is from the brand, emphasizing the comprehensive coverage from birth to age 18. The tone is informative and organized, conveying the completeness of the collection. This moment progresses the narrative by clarifying the specific age ranges covered by the series. - 00:15–00:20 00:15–00:20 The ad returns to the person holding the stack of books, emphasizing their visual appeal. The intention is to reinforce the product's aesthetic value. The perspective is from the brand, showcasing the books as a beautiful keepsake. The tone is warm and inviting, reinforcing the emotional connection to the product. This moment progresses the narrative by reiterating the product's visual appeal and emotional resonance.

# Ad summary This ad is for Kept, a modern baby book that helps parents keep track of their child's highlights. The ad begins by acknowledging that many parents may not like traditional baby books, but that Kept is different. The ad then shows how Kept can be used to capture a child's birthdays, holidays, and adventures. It ends by showing a happy mom reading Kept with her child. # Brand positioning Kept is presented as a modern alternative to traditional baby books. The brand understands that not all parents care about tracking every milestone, but they do want to remember the special moments. Kept helps parents capture their child's highlights in a simple and stylish way, aligning with a lifestyle of modern parenthood that values experiences and memories over milestones. # Product Kept is a modern baby book that helps parents keep track of their child's highlights. Instead of focusing on every milestone, Kept is designed to capture the special moments that parents want to remember. It comes in light green and lavender colors. It is a guided journal with space for photos and memories, intended as “the place to keep the highlights from their childhood.” # Visual style The ad has a clean, modern aesthetic with soft lighting and a muted color palette. The editing style is simple and straightforward, with static shots and smooth transitions. The production quality is polished, giving the ad a professional feel. The pacing is consistent and relaxed. # Hooks Spoken: 00:00–00:02 Don't like baby books? Text overlay: 00:00–00:02 Don't like baby books? Visual: 00:00–00:02 A hand with a neutral manicure holds two books, one green and one lavender, against a beige wall. The frame is tightly cropped. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the feeling that traditional baby books are outdated, overly focused on milestones, and not aligned with the values of modern parents. # Value propositions - Kept is "the place to keep the highlights from their childhood,", offering a way to preserve meaningful memories without the pressure of tracking every milestone. # Benefits - Capture your child's highlights - Keep track of the special moments - The place to keep the highlights from their childhood # Features - A guided journal with space for photos and memories # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand voice is used throughout the ad to share the brand story, values, and product details. # Storyline - 00:00–00:02 The ad begins with a question, “Don’t like baby books?”, setting up the problem that Kept is trying to solve. - 00:02–00:03 The ad then answers, “Neither did we,” establishing that the brand understands the audience's pain point. - 00:03–00:06 The ad continues to reinforce the customer's perspective with the line, “We didn’t care to remember their head size percentile,” indicating that Kept is for parents who don't want to track every milestone. - 00:06–00:08 The ad then shows what the brand cares about by stating, “We cared to remember the birthdays and holidays and adventures,” showcasing the kind of memories that Kept is designed to capture. - 00:08–00:12 The ad introduces the product with the line, “So we created Kept,” and clarifies its purpose with, “The place to keep the highlights from their childhood,” clearly communicating the product's value proposition. - 00:12–00:14 The ad closes by showing a happy mom reading Kept with her child, visualizing the desired outcome of using the product.

# Ad summary This ad promotes Kept baby books, which are designed to help parents capture memories of their children's lives from birth to age 18. The ad emphasizes that these books are for parents who may have been daunted by traditional baby books, offering a simpler and more heartfelt approach to documenting childhood. The visual style is clean and minimalist, featuring soft, muted colors and a focus on emotional connection rather than statistics. # Brand positioning Kept is presented as a brand that understands the challenges modern parents face in documenting their children's lives. It positions itself as a solution for those who find traditional baby books overwhelming or impersonal. The brand aims to occupy a space in the consumer's mind as a provider of simpler, more intuitive, and emotionally resonant memory-keeping solutions. Kept aligns with a lifestyle that values minimalism, authenticity, and heartfelt connection. It pushes against the norms of overly detailed and statistically focused baby books, offering a more streamlined and emotionally driven approach. The brand positioning is both functional (simplicity, ease of use) and emotional (heartfelt connection, memory preservation). # Product The Kept baby book is a memory-keeping journal designed for parents to document their child's life from birth to age 18. It features intuitive prompts that focus on capturing meaningful memories rather than overwhelming statistics. The book comes in various muted colors and has a minimalist design. The USPs include its simplicity, intuitive prompts, and focus on heartfelt memories. The book is designed for use throughout a child's life, from infancy to adolescence. It addresses the purchase barrier of traditional baby books being too complex or impersonal. The ad tells the viewer that this product is worth trying because it offers a simpler, more emotionally resonant way to preserve their child's memories. # Visual style The ad has a clean, minimalist aesthetic with soft, muted colors. The editing style consists of static shots with smooth transitions, creating a polished commercial feel. The pacing is slow and consistent, emphasizing the emotional tone. # Hooks Text overlay: 00:00–00:02: The baby book / 00:00–00:02: for parents who / 00:00–00:02: didn't do a baby book. / 00:00–00:02: kept / 00:00–00:02: Birth - 18 Visual: 00:00–00:02: Split screen. On the left is a graphic with a product shot of the Kept baby book in a light pink color. Text above the product says, "The baby book for parents who didn't do a baby book." Text below the product says, "Birth - 18". On the right side is a woman with long dark hair wearing a light-colored sweater and jeans holding a beige Kept book. Camera is a stationary medium shot. Background is a blurred white wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of traditional baby books being overwhelming or impersonal, as stated in the ad, “The baby book for parents who didn’t do a baby book.” # Value propositions - For parents who didn't do a baby book - The baby book with less statistics and more heart # Benefits - Simpler way to document children's lives - Less statistics and more heart # Features - Intuitive prompts - Focuses on memories you'll actually want to remember - Birth to 18 # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its features through visuals and text overlays. # Storyline - 00:00–00:02 The ad opens with a static shot of the Kept baby book next to a woman holding it. The text states that it's 'The baby book for parents who didn't do a baby book,' suggesting it's a solution for overwhelmed parents. - 00:02–00:04 The shot transitions to another woman with a Kept baby book, with the text 'Focuses on memories you'll actually want to remember,' highlighting the product's selective and meaningful approach. - 00:04–00:06 The scene changes again, showing the Kept baby book with the text 'Intuitive prompts,' emphasizing the ease of use and guidance the book provides. - 00:06–00:10 The ad concludes by displaying the title 'Childhood, A History' alongside the book, with the tagline 'The baby book with less statistics and more heart,' reinforcing the product's focus on emotional connection over data. - 00:10–00:14 The ad finishes by displaying a variety of Kept baby book colors.

# Ad summary This ad is for a modern baby book targeted toward parents who feel like they don't have time to keep up with a traditional baby book. The ad highlights that the baby book spans from birth to 18 years of age, but is easy to fill out. # Brand positioning Kept childhood history books aim to provide an alternative to traditional baby books for busy parents. The product is positioned as an easy way to document childhood, spanning from birth to 18 years old. The brand seems to embrace simplicity and convenience, offering a modern option for parents who don't have time for extensive scrapbooking. # Product Kept childhood history books are designed to make documenting a child's life from birth to 18 years old easy. They are positioned for parents who may not have the time or desire to keep up with traditional baby books. The books have a minimalist aesthetic with simple prompts to fill out. They come in various colors and can be personalized with the child's name on the cover. The product is presented as a way to capture memories without the pressure of perfection or extensive time commitment. The pages are already formatted with prompts to simply fill in. # Visual style The ad has a clean, minimalist aesthetic with soft lighting and pastel colors. The editing is simple with static shots and smooth transitions. The production quality appears to be a hybrid of UGC and polished commercial, which helps to create a relatable and trustworthy tone. The pacing is slow and consistent. # Hooks Text overlay: 00:00–00:02 The baby book for parents who didn't do a baby book. Visual: 00:00–00:02 The shot shows a stack of books with pastel covers on a wooden table. The books are arranged in a slightly tilted stack, with the top book in a light pink color. The book on the bottom has the words "PROVENCE GLORY" printed in orange. The background is blurred, showing a room with a painting and other furniture. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the feeling of guilt or inadequacy that parents may experience from not keeping up with traditional baby books. # Value propositions - The book is "for parents who didn't do a baby book." # Benefits - Provides an alternative to traditional baby books - Allows parents to document childhood easily # Features - Spans from birth-18 years old - Easy to go back and fill out. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, showcasing the product and its features with text overlays and visuals. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a stack of pastel-colored books on a table. The text overlay states, "The baby book for parents who didn't do a baby book." This is meant to appeal to parents who feel guilty about not keeping up with traditional baby books. - 00:02–00:04 00:02–00:04 The camera shows a person flipping through the pages of the book, which are filled with simple prompts. The text overlay states, "Birth-18 years old." This highlights the book's comprehensive coverage of a child's life. - 00:04–00:05 00:04–00:05 The camera shows the book on a nightstand next to a decorative hand. The text overlay reads, "Easy to go back and fill out." This emphasizes the convenience of the product. - 00:05–00:07 00:05–00:07 The video shows two books, one in green and one in blue, with names embossed on the front, sitting on a white, textured surface. The brand name "kept" appears over the books. The purpose is to reinforce brand recognition.

# Ad summary This ad highlights the frustration many people experience with baby books, and positions their product as the solution to that pain point. # Brand positioning Based on the provided visual, there is no clear brand present in the image. The ad focuses on a common frustration of parenthood: baby books can be hard. # Product The product appears to be a baby book, as indicated in the text. The book is a light green color and has a hardcover. # Visual style The ad has a clean, simple, and soft visual style with warm lighting. The ad feels intimate and relatable. # Hooks Headline: Baby books can be hard. # Funnel stage Top of funnel (Awareness) # Pain points The pain point in the ad is that making baby books can be a difficult and frustrating task, as stated in the text: "Baby books can be hard." # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman in the image is likely a mom who is aware of the pain point, baby books can be hard. # Storyline - The ad opens with the problem; baby books can be hard. The intention is to immediately hook the viewer by calling out the pain point.

# Ad summary This single image ad features a product shot of the 'birth - 18 baby book' from kept, emphasizing its aesthetic appeal. The ad aims to attract customers with a simple design and a 'SALE GOING ON NOW' message, suggesting a limited-time opportunity. # Brand positioning Kept is presented as a brand focused on creating aesthetically pleasing and high-quality baby books. The visual simplicity and muted color palette convey a sense of understated elegance and sophistication. The brand positions itself as a provider of products that are both functional and beautiful, appealing to customers who value design and quality in baby keepsakes. There is an emphasis on the book as a design object worth displaying and cherishing. # Product The featured product is a baby book designed to capture memories from birth through the 18th year. It appears to be a hardcover book with a minimalist design, wrapped in a white paper band displaying the brand name, 'kept,' and the words 'CHILDHOOD + HISTORY'. The book has a solid, muted green or blue-gray color and a clean, modern aesthetic. It is intended for parents or gift-givers who want to document a child's life in a stylish and organized manner. The ad does not explicitly mention features or ingredients, but implies that the book is well-made and visually appealing, which serves as its primary selling point. The cover suggests the book is a premium keepsake. # Visual style The ad has a minimalist and clean aesthetic with a focus on the product's visual appeal. The production quality appears to be high, with professional studio lighting and careful attention to detail. The color palette is muted and neutral, lending a sophisticated and elegant feel. The layout is simple and uncluttered, drawing the viewer's eye directly to the product and brand name. # Hooks Headline: The birth - 18 baby book with heart. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - baby book that captures memories from birth to 18 years # Benefits - baby book with heart # Features - birth - 18 baby book # Call to action None used. # Social proof - None used. # Point of view - Brand: The phrases "SALE GOING ON NOW" and "The birth - 18 baby book with heart." are stated from the brand's perspective to advertise the product and offer. # Storyline - The ad starts with an announcement of an ongoing sale, intended to draw attention and create a sense of urgency. This message is presented from the brand's perspective, aiming to immediately capture the viewer's interest with a potential discount. - Next, the headline highlights the product: 'The birth - 18 baby book with heart.' This statement, delivered from the brand, aims to clearly communicate the product's purpose, defining its use case and emotional value. The narrative progresses towards introducing the specific product being offered. - Finally, a visual of the baby book is shown, identified by the brand name 'kept' displayed below the book. The audience is viewing the product from a neutral perspective, appreciating the aesthetic appeal and design. This placement reinforces the brand's identity and connects the product to the brand name.

# Ad summary This ad promotes a baby book alternative that focuses on the emotional aspects of a child's development rather than traditional statistics. # Brand positioning This brand is presented as a modern and emotionally intelligent alternative to traditional baby books, focusing on capturing meaningful memories and milestones rather than overwhelming statistics. It positions itself as a less daunting, more heartfelt option for parents, aligning with values of simplicity, emotional connection, and ease of use. The brand emphasizes creating a lasting keepsake without the pressure of meticulous record-keeping, suggesting a more relaxed and intuitive approach to documenting a child's early years. # Product The advertised product is a baby book alternative designed to document a child's life from birth to eighteen years old, focusing on emotional connection and simplicity. The book aims to be non-overwhelming and easy to fill out, contrasting with traditional baby books that are perceived as statistic-heavy. The pages include sections for personalized content and the book appears to use a minimalist design. # Visual style The ad has a clean and minimalist aesthetic, with a focus on clear, simple visuals and text overlays. The production quality is polished, suggesting a professional commercial style. The editing is smooth, with static shots and simple transitions. The pacing is moderate, allowing viewers to read the text overlays and absorb the information. # Hooks Text overlay: 00:01–00:06 The BABY BOOK, / 00:01–00:06 REIMAGINED. / 00:02–00:06 Birth - Eighteen / 00:02–00:06 Less Statistics / 00:02–00:06 More heart Visual: 00:00–00:02: A hand flips through the pages of a book on a wooden table. The pages are mostly white with some text visible. A white vase is in the background. The camera is static and positioned overhead, providing a clear view of the book. / 00:02–00:03: The same view of the hand continues to flip through the pages. The text "The BABY BOOK, REIMAGINED." appears as an overlay, along with bullet points listing benefits: "Birth - Eighteen", "Less Statistics", "More heart". # Funnel stage Top of funnel (Awareness) # Pain points Traditional baby books are statistic-heavy and overwhelming: "Less Statistics", "Non-overwhelming". # Value propositions - The baby book reimagined offers a less overwhelming and more heartfelt approach to documenting a child's life. # Benefits - Covers a child's life from birth to eighteen years. - Reduces the focus on statistics. - Incorporates more emotional content. - Is designed to be non-overwhelming. - Is easy to fill out. # Features - Birth - Eighteen - Less Statistics - More heart - Non-overwhelming - Easy to fill out # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features through text overlays and visual demonstrations. # Storyline - 00:00–00:02 The ad starts by showing a hand flipping through the pages of a book. The intention is to introduce the product and highlight its physical form and design. - 00:02–00:06 Text overlays appear to highlight the key features and benefits of the baby book, such as the age range it covers, its focus on emotional content, and its user-friendly design. This informs the viewer about the product's unique selling points and aims to address potential pain points associated with traditional baby books.

# Ad summary This ad promotes a baby book that is designed to be simple and easy to fill out, while focusing on capturing the heart of the moment rather than strict statistics. The ad features a pregnant woman holding her child while she discusses the benefits of this style of baby book. # Brand positioning The brand presents itself as a modern alternative to traditional baby books. It emphasizes simplicity, emotional connection, and ease of use, contrasting with the perceived complexity and restrictive nature of conventional baby books. The brand aligns with values of heartfelt memory-keeping, aiming to capture genuine moments rather than focusing on rigid statistical tracking. # Product The featured product is a baby book designed to simplify the process of recording a child's early milestones. It differentiates itself by being 'easy-to-fill-out' and focusing on 'less statistics, more heart,' suggesting a departure from traditional baby books that may require extensive data entry. The book is designed to document a child's life from birth to 18 years of age, contrasting with books that 'stop after one year.' The physical product appears to be a hardcover book with a neutral-toned cover. # Visual style The ad has a natural, unpolished aesthetic with soft natural lighting. The camera is static, giving it a casual, user-generated content feel. The pace is slow, with minimal editing. # Hooks Spoken: 00:00–00:02: Baby books don't have to be so complicated. Text overlay: 00:00–00:02: Baby books don't have to be so complicated. Visual: 00:00–00:02: A woman stands in a room with natural light. She is holding a young child in her left arm and a closed gray book in her right arm, which rests on her pregnant belly. The child faces away from the camera, and the woman's face is obscured as she looks down at the child. The room has neutral tones, with a bed in the background featuring a patterned blue and white quilt. The camera is stationary. Text overlays appear over the video. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration addressed is the perception that baby books are overly complicated. 'Baby books don't have to be so complicated.' # Value propositions - Simplifies baby book creation - Prioritizes heartfelt memories over strict statistics - Suitable for long-term use from birth to age 18 # Benefits - Less statistics, more heart. # Features - Birth - 18 - Easy-to-fill-out # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad conveys the brand's perspective through direct statements about the product's benefits and features, with the creator acting as a brand representative. # Storyline - 00:00–00:02 A woman is holding her child and a baby book. - 00:00–00:02 Text overlay explains the baby book doesn't have to be complicated. - 00:02–00:10 Additional text on screen with check marks appears about the baby book.

# Ad summary This ad features a photo of a child with a stuffed animal sitting near two of the brand's baby books. The ad targets parents or caregivers of children of any age, indicating that the books can be helpful to any child, regardless of age. # Brand positioning This brand provides customizable baby books. The brand seeks to occupy a space in the consumer's mind where memory keeping is for any age. The brand aligns with creating family memories at any point in a child's life, pushing against norms that baby books are only for babies. # Product The product is a baby book, designed for preserving memories. The ad implies that the baby book is for any child, even if the child is already 4 years old. The baby books appear to be customizable albums with a hardcover and space for storing photos and memories. # Visual style The ad has a cozy, lifestyle aesthetic with a focus on soft colors and a warm tone. The production quality is high, with a clean, well-lit shot that appears natural. The image is framed as a casual moment, aiming for a relatable and inviting feel that would be easily scannable in-feed. # Hooks Headline: A baby book, even if your child is already 4. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the feeling that it might be 'too late' to start a baby book: "A baby book, even if your child is already 4." # Value propositions - A baby book, even if your child is already 4. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand’s point of view, showing their products in an appealing domestic setting and suggesting its potential value to the viewer. # Storyline - The ad opens with the image of the books on the bed near a child. This image is intended to show the product in use. The audience experiences this from the brand's POV. - The ad text indicates that it's never too late to start a baby book, even if your child is older. This messaging is from the brand's POV and aims to overcome a common barrier.

# Ad summary This ad showcases a baby book designed to capture heartfelt memories rather than just statistics from birth to 18 years. It features a minimalistic design and prompts to document unique moments of a child's life. # Brand positioning Kept is positioned as a brand that values the emotional aspects of documenting a child's life. The brand is presented as an alternative to traditional baby books that focus on statistics, opting instead for a more heartfelt approach. Kept aligns with a lifestyle that appreciates simplicity and meaningful record-keeping. The brand pushes against the norm of data-heavy baby books, offering a product that promotes emotional connection and personalized storytelling. # Product Kept offers a baby book designed for documenting a child's life from birth to 18 years. Unlike traditional baby books, Kept emphasizes capturing heartfelt memories and unique moments. The book features a minimalistic design with prompts that encourage personal storytelling. It aims to address the challenge of creating and keeping meaningful memories of a child's journey, offering a more emotional and less statistic-driven way to preserve these special moments. The book intends to be a keepsake that families can cherish and revisit over time. # Visual style The ad has a warm, minimalistic aesthetic with a focus on heartfelt moments. Editing is smooth with static shots. The production quality feels polished, supporting a sincere tone. Visual motifs include the consistent peach background, close-ups of the book's pages, and shots of family interaction. The pacing is gentle, around 15 cuts per minute, maintaining a consistent rhythm. # Hooks Text overlay: 00:00-00:03 / The birth - 18 "baby book" with less statistics and more heart. / kept Visual: 00:00–00:01 A top-down shot shows a blank white paper triangle on a peach background. Text above the paper reads, "The birth - 18 'baby book' with less statistics and more heart." Below the paper, the brand name "kept" is displayed. / 00:01–00:03 A medium shot displays a framed image of a person in a white shirt holding an open book with scribbled text. The background features a bookcase. The text from the previous shot remains, as does the brand name "kept." # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the desire to create and keep meaningful memories of a child's life, but current options are perceived as too focused on statistics and impersonal data. # Value propositions - Heartfelt memories instead of statistics: Offers a unique emotional focus compared to traditional baby books. # Benefits - Capture and keep meaningful memories - Emotional connection with your child's journey - Personalized keepsake - Alternative to statistic-driven baby books # Features - Baby book from birth to 18 years - Emphasis on heartfelt memories - Minimalistic design - Prompts for personal storytelling # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered through the official voice of the brand, presenting product claims and visuals. # Storyline - 00:00–00:03 The ad opens with a text overlay describing the product's unique value proposition. - 00:01–00:03 The scene transitions to a woman holding the book, showcasing its physical appearance and design. - 00:03–00:08 The ad continues to display different pages and prompts from the book, providing viewers with a glimpse into its content and structure. - 00:08–00:13 The ad includes shots of parents interacting with the book, highlighting its usability and emotional connection. - 00:13–00:18 The book is shown in various settings and moments, from a newborn's nursery to family gatherings, showcasing its versatility and relevance throughout different stages of a child's life. - 00:18–00:20 The ad concludes with a visual of the book and the brand's name, reinforcing brand recognition and product appeal.

# Ad summary This ad promotes Kept, a journal used to preserve childhood memories and milestones from birth to age 18. The ad features various Kept journal covers in different colors. It emphasizes Kept as a way to remember and cherish the highlights of a child's life. # Brand positioning Kept is presented as a brand focused on memory preservation and creating tangible keepsakes of childhood. The brand positions itself in the market as a provider of high-quality, thoughtfully designed journals that help parents and loved ones capture and cherish the important moments and milestones of a child's life from birth to age 18. The ad highlights the emotional value of these journals, emphasizing the importance of remembering and celebrating a child's growth and development. Kept aligns with a sentimental and nostalgic tone, promoting a lifestyle centered around family, memories, and the preservation of precious moments. # Product Kept is a journal designed to preserve the highlights of a child's life from birth to age 18. The journal is presented as a keepsake, offering a place to store and remember important milestones and memories. The ad showcases the physical product, highlighting its different cover colors and sleek design, suggesting it is both functional and aesthetically pleasing. The product aims to address the challenge of forgetting important moments in a child's life by providing a dedicated space to record and cherish them. The product is for anyone who wants to remember and celebrate their child's development and growth. # Visual style The ad has a clean, minimalist aesthetic with soft, natural lighting. The editing is smooth and the shots are static. The production quality appears polished, creating a sophisticated and calming tone. # Hooks Text overlay: 00:00–00:06 A place for the highlights from their childhood. / 00:00–00:06 Birth - 18. Visual: 00:00–00:01 A stack of Kept journals in varying colors (light pink, gold, brown) is shown on top of two gray mannequin heads. A lilac Kept journal is positioned on the left. Text overlays read "A place for the highlights from their childhood. Birth - 18." # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of forgetting or losing track of important moments and milestones in a child's life. # Value propositions - A dedicated journal for capturing and cherishing childhood memories from birth to age 18. # Benefits - Preserves childhood memories - Remembers milestones - Offers a keepsake # Features - Kept journal - A place for the highlights from their childhood - Birth - 18 # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand voice is communicated through the on-screen text and visual presentation of the journals. # Storyline - 00:00–00:02 The ad opens with a stack of Kept journals in varying colors. - 00:02–00:06 The scene transitions to different backgrounds showcasing the journals. The text "A place for the highlights from their childhood. Birth - 18." appears, emphasizing the purpose of the journal.

# Ad summary This ad shows a woman holding a book open with the text overlayed on the image that this is a place to write down highlights from their childhood. The ad is aimed at women who have children and want to capture the beautiful moments in their kids lives. # Brand positioning This ad doesn't highlight a particular brand explicitly but rather implicitly positions itself as a facilitator of personal storytelling and memory-keeping. The absence of overt branding suggests the brand prioritizes authenticity and user experience, aiming to be seen as a tool for emotional connection rather than a product. It subtly pushes against the norms of overt self-promotion, instead aligning with values of sentimentalism, reflection, and the celebration of everyday moments. # Product The product featured in this ad is an open book, implying a journal or memory album, designed for writing down or documenting highlights from a child's life. The book has a hardcover and is filled with blank pages. It is being used as a place to record and preserve cherished memories. The book is being presented as a place to capture and revisit moments of joy and significance, encouraging the viewer to actively engage in reflecting on and documenting their child's experiences. # Visual style The ad uses a soft, lifestyle-oriented visual style that evokes a sense of nostalgia and personal connection. The production quality appears to be somewhere in between UGC and professional studio shot. The image treatment features subtle color grading to enhance the warm tones, creating a cohesive and inviting aesthetic. Typography is integrated seamlessly, with clean and legible fonts that complement the overall style. The style is designed to be scannable and engaging, leveraging a native in-feed look to capture attention. # Hooks Headline: A place to write down the highlights from their childhood. # Funnel stage Top of funnel (Awareness) # Pain points The ad subtly addresses the pain point of not having a dedicated, accessible way to preserve the fleeting, precious moments of childhood. # Value propositions - A place to write down the highlights from their childhood. # Benefits - A place to write down the highlights from their childhood. # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad shows a woman holding a book open, suggesting a personal connection to memory-keeping. - Brand: The text overlay "A place to write down the highlights from their childhood" conveys the brand's offering and intention. # Storyline - The ad opens with an image of a woman holding a book open and the audience is seeing this from the perspective of the viewer. This is to show the viewer the product. - The ad then shows the text 'A place to write down the highlights from their childhood' from the perspective of the brand. This conveys the purpose of the book as a place to write and capture the special moments in the life of a child.

# Ad summary This ad for the birth-18 "baby book" features a pregnant woman, her child, and her filling out pages of the book. # Brand positioning The brand, birth-18, is positioned as a modern and sentimental way to document and treasure moments from pregnancy through a child's 18th birthday. Rather than relying on statistics, the brand focuses on filling out details with heart. By creating a detailed space for family members to document memories, birth-18 aims to help people to relive cherished memories. # Product The birth-18 "baby book" is presented as a comprehensive memory journal, designed to be filled out from pregnancy through a child's 18th birthday. The book includes spaces for family members to document information and memories. # Visual style The ad has a natural and casual aesthetic, mimicking UGC content, achieved with natural lighting and shaky camera work. The overall tone is sentimental. It features static shots and jump cuts. # Hooks Text overlay: 00:00–00:02 The birth-18 "baby book" Visual: 00:00–00:02 A woman stands next to a sunny window, holding a light green book with the brand name, "Jack" printed on it. She wears a dark blue sweater with white trim, jeans, and silver rings. Light shines through the window, casting a shadow on her hands and the book. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points Remembering and documenting milestones in your child's life. # Value propositions - Sentimental memory documentation # Benefits - with less statistics & more heart. # Features - baby book # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad features customer content and perspective. # Storyline - 00:00–00:02 00:00–00:02 A woman holds a light green baby book next to a window. - 00:02–00:06 00:02–00:06 A pregnant woman holds her child with the baby book in her hand. This shot conveys how the product helps to document the child's life. The perspective is third-person. - 00:06–00:09 00:06–00:09 A woman fills out pages of the baby book. This shot conveys how the product can be used to document milestones. The perspective is third-person.

# Ad summary This ad features a woman promoting Kept childhood journals. She highlights the journal's beauty, intentional design, and comprehensive coverage from pregnancy to 18 years. She emphasizes the journals' inclusion of room for photos, journaling space, and guided prompts. She also suggests it as a sweet way to remember and cherish your child while passing it onto them. The ad encourages viewers to consider Kept journals as a meaningful gift or a personal keepsake. # Brand positioning Kept is presented as a brand focused on preserving and cherishing childhood memories through beautifully designed and intentionally crafted journals. The brand aims to occupy a space in the consumer's mind as a provider of sentimental and thoughtful keepsakes, designed to capture and reflect on a child's journey from pregnancy to adulthood. Kept aligns with values of nostalgia, intentionality, and the celebration of family bonds. The brand positions itself as different by providing prompts and structured space, for reflection and documentation that goes beyond simple journaling. The brand's positioning is emotional, appealing to the desire to hold onto precious memories. # Product Kept offers childhood journals, designed as keepsakes that document a child's life from pregnancy through age 18. The journals are promoted as a comprehensive tool for parents to record memories, milestones, and personal reflections about their child's development. Each journal features dedicated space for photos, open journaling sections, and prompted questions to guide parents in capturing key moments and stories. The journals are thought out and designed to allow areas that prompt to write memories, favorite moments, and how the loved ones told them they were pregnant with the child. They address the challenge of remembering details over time, providing a structured way to preserve and later share these memories with the child as a treasured heirloom. # Visual style The ad has a bright and natural aesthetic with a UGC feel. It features a friendly woman in a well-lit home setting. The editing is minimal with static shots and smooth transitions. The production quality appears to be a blend of polished commercial and everyday, home-style vlogging. The pacing is moderate with consistent cuts and audio-visual syncing to the voiceover. # Hooks Spoken: These journals... They're completely beautiful, but they're also just really intentional. Text overlay: These journals... (text box) / They're completely beautiful (text box) / but they're also just (text box) / really intentional (text box) Visual: 00:00–00:04: A fair-skinned woman with long blonde hair is indoors in front of a window with white curtains. She wears a white blouse and has a necklace. Behind her is a wooden table and chair. She is holding a brown square book in front of her. A black text overlay reads, "These journals... They're completely beautiful but they're also just really intentional. They're called kept or the company's called kept." # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed in the ad is the difficulty of preserving childhood memories, with the implication that fleeting moments can be easily forgotten. As the woman in the ad explains: "It goes from pregnancy all the way to 18 years old. It's very thought out." # Value propositions - Beautiful, intentional design promotes nostalgia and sentimental value - Thoughtful coverage from pregnancy to 18 years means you'll capture every milestone - Room for photos, journaling, and prompts means that it's easy to fully capture memories. # Benefits - A sweet way to remember your child - Great gift idea - Can be passed down to your child # Features - Beautiful design - Intentional structure - Covers from pregnancy to 18 years - Room for photos - Journaling space - Prompted areas # Call to action Shop our book at keptcollection.com and start saving your family's memories! # Social proof - "I found this company 3 or 4 years ago. And I completely it was like an instant buy I needed it right away." – Woman 1 (Customer) - "Or buy it for yourself like I did, and I completely love it." – Woman 1 (Customer) # Point of view - Customer 100% – The ad is communicated entirely through the perspective of a satisfied customer sharing her experience and thoughts on the product. # Storyline - 00:00–00:04 The woman holds up a journal. - 00:00–00:07 She shares that the journals are beautiful and intentional, introducing the brand name “kept” and the product “childhood journal”. The tone is friendly and inviting. - 00:07–00:10 A hand opens a journal revealing the title page: “Childhood, a History Birth to Eighteen Years”. The woman explains that she's enjoyed the journal. - 00:09–00:14 The woman continues talking about her experience, explaining that three or four years ago she found the company and that the product was an instant buy. - 00:14–00:17 Close up of the guided prompt pages of the journal, the woman expresses how intentional she thinks the journaling design is. - 00:17–00:20 Turning the pages of the journal. The woman explains that the book goes from pregnancy to 18 years old. - 00:20–00:25 The woman then explains that the journal has a lot of thought put into it, and there's space for photos and journaling. - 00:25–00:27 Shot of a guided prompt page being displayed. The woman says that there are areas that are prompted. - 00:28–00:30 The woman is narrating that the journals are a sweet way to remember your child. - 00:30–00:34 She continues to suggest that the journal is a great way to remember and love on your child. It's also a great heirloom to pass onto your child when they get older. - 00:34–00:44 Showing the book again, the woman narrates how it would be a great gift for a pregnant person or someone who already has a kid. She suggests buying it for yourself as well. - 00:44–00:45 She concludes by stating that she completely loves the product. - 00:45–00:49 A pile of Kept books are displayed.