How HOKA Advertises on Meta

# Ad summary This ad promotes Hoka shoes and their 30-day guarantee. The ad features runners in Hoka shoes running in different environments. The ad encourages viewers to try Hoka shoes and feel the difference. # Brand positioning Hoka is presented as a brand that encourages movement and exploration. The brand aligns with an active lifestyle, showcasing individuals running in diverse environments, from mountain trails to urban streets. Hoka pushes against the norm of restrictive return policies by offering a 30-day guarantee, allowing customers to try their shoes risk-free. The brand positioning is both functional, emphasizing performance, and emotional, promoting a sense of freedom and enjoyment through movement. The ad focuses on running shoes, highlighting their versatility for various terrains and activities. # Product The ad features Hoka running shoes, designed for various terrains and activities. The shoes are presented as a means to "feel the difference" and "fly," suggesting enhanced comfort and performance. The ad highlights the brand's 30-day guarantee, addressing the purchase barrier of uncertainty by allowing customers to try the shoes risk-free and return them hassle-free if not satisfied. The shoes are shown being used in diverse environments, from mountain trails to urban streets, indicating their versatility. The ad emphasizes the value of trying Hoka shoes to experience their unique benefits firsthand. # Visual style The ad has a dynamic and energetic visual style, combining shots of people running in diverse environments with quick cuts and text overlays. The production quality is polished, with clear and vibrant visuals. The editing rhythm is fast-paced, with cuts timed to the music beats, creating a sense of excitement and movement. The ad uses a mix of natural and urban settings, highlighting the versatility of Hoka shoes. The overall aesthetic is modern and appealing, targeting an active and adventurous audience. # Hooks Text overlay: 00:01–00:03: TO TRY IS TO FLY Visual: 00:01–00:03: A person is running on a grassy mountain ridge with a backdrop of distant, hazy mountains under a blue sky with scattered clouds. The person is wearing a blue long-sleeved shirt, black shorts, and a blue cap. The camera follows the runner from behind. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty when purchasing new shoes, as customers may be unsure if they will be comfortable or perform well. The 30-day guarantee is designed to alleviate this concern. # Value propositions - Take a 30-day test flight in a pair of Hoka shoes - Feel the difference # Benefits - Hassle-free return # Features - 30-day guarantee # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad shows people using the product in different environments. # Storyline - 00:00–00:01 The ad opens with the Hoka logo on a yellow background, immediately establishing the brand identity. - 00:01–00:03 00:01–00:03: A person is running on a mountain ridge. The text overlay reads, "TO TRY IS TO FLY." This sets a tone of freedom and adventure, associating the brand with high performance and enjoyment. - 00:03–00:07 00:03–00:07: The scene transitions to various people running and sliding down stairs in urban environments. The text overlay reads, "TAKE A 30 DAY TEST FLIGHT IN A PAIR OF HOKA SHOES." This introduces the offer of a risk-free trial, encouraging viewers to experience the shoes firsthand. - 00:07–00:09 00:07–00:09: A person is running through a forest with sunlight streaming through the trees. The text overlay reads, "FEEL THE DIFFERENCE." This emphasizes the unique comfort and performance benefits of Hoka shoes. - 00:09–00:11 00:09–00:11: A group of people is running on a paved road in a mountainous area. The text overlay reads, "OR ENJOY A HASSLE FREE RETURN." This reinforces the 30-day guarantee, reassuring viewers that they can return the shoes if not satisfied. - 00:11–00:13 00:11–00:13: A person is running in an urban environment. The text overlay reads, "30 DAY GUARANTEE." This highlights the risk-free trial period. - 00:13–00:14 00:13–00:14: The ad concludes with the Hoka logo and website address on a yellow background, providing viewers with the information needed to learn more and make a purchase.

# Ad summary This ad promotes Hoka's winter sale, offering up to 30% off. It features visuals of runners and winter landscapes, emphasizing the brand's association with athletic performance and outdoor activities. # Brand positioning Hoka is presented as a performance-oriented athletic brand, specializing in footwear and apparel for runners and outdoor enthusiasts. The brand aligns with an active lifestyle, promoting values of athleticism, endurance, and exploration. The brand positioning is functional, emphasizing performance and quality, while also incorporating emotional elements of empowerment and achievement. The ad showcases the brand's commitment to providing high-quality gear for individuals who are passionate about running and outdoor activities. # Product The ad promotes Hoka footwear and apparel, highlighting their suitability for winter running and outdoor activities. The products are designed for athletes and individuals who prioritize performance and comfort in challenging conditions. The ad showcases the brand's commitment to providing high-quality gear for individuals who are passionate about running and outdoor activities. The ad addresses the purchase barrier of cost by offering a limited-time winter sale with up to 30% off, making the products more accessible to a wider audience. # Visual style The ad features a dynamic and energetic visual style, with blurred motion and vibrant colors creating a sense of speed and excitement. The editing style is simple and straightforward, with static shots and minimal transitions. The production quality is polished and professional, reflecting the brand's commitment to quality and performance. The pacing is consistent throughout the ad, maintaining a sense of urgency and momentum. # Hooks Text overlay: 00:00–00:03: Limited Time Only / 00:00–00:03: WINTER SALE / 00:00–00:03: Up to 30% off* Visual: 00:00–00:03: A blurred background shows two runners in motion, one on the left and one on the right, both wearing athletic attire. The Hoka logo is prominently displayed in the center, along with the text "Limited Time Only WINTER SALE Up to 30% off*" in white font. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of high cost by offering a limited-time winter sale with up to 30% off, making the products more accessible to a wider audience. # Value propositions - Limited-time winter sale offering up to 30% off, making high-quality gear more accessible # Benefits - Enhanced athletic performance - Increased comfort in challenging conditions # Features - High-quality footwear and apparel - Suitable for winter running and outdoor activities # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, delivering product claims and promotional messaging. # Storyline - 00:00–00:02 The ad opens with a dynamic visual of runners in motion, immediately capturing the viewer's attention and establishing the brand's association with athletic performance. - 00:02–00:05 The focus shifts to the Hoka logo and the announcement of a limited-time winter sale, creating a sense of urgency and encouraging viewers to take advantage of the offer. - 00:05–00:09 The ad concludes with a repetition of the winter sale announcement, reinforcing the message and prompting viewers to explore the discounted products.

# Ad summary This ad promotes Hoka's winter sale with up to 30% off. The ad features two blurred runners in motion, emphasizing the brand's focus on athletic performance and the seasonal sale. # Brand positioning Hoka is presented as a performance-oriented athletic brand, specifically for runners. The brand is positioned as a provider of high-quality athletic footwear, catering to individuals who prioritize performance and comfort in their running gear. The ad's focus on a winter sale suggests that Hoka aims to provide accessible options for athletes seeking top-tier equipment, without sacrificing quality or performance. The brand aligns with a lifestyle of fitness and outdoor activity, appealing to those who value reliable and effective running shoes. # Product The ad promotes Hoka running shoes, designed for athletes and fitness enthusiasts. While the specific model isn't named, the ad highlights a winter sale offering up to 30% off. The shoes are implied to be suitable for running, as demonstrated by the blurred figures in motion. The ad targets individuals looking for high-performance athletic footwear at a discounted price, addressing the purchase barrier of cost. The focus is on accessibility and value, making Hoka shoes more attainable for a wider audience. # Visual style The ad features a dynamic and energetic visual style, using motion blur to convey speed and activity. The color palette is limited to dark blue and orange, creating a high-contrast and visually striking image. The typography is clean and modern, with a focus on readability. The overall production quality is polished, suggesting a professional and well-produced ad. # Hooks Headline: WINTER SALE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the cost barrier of purchasing high-performance athletic footwear, as implied by the winter sale offering up to 30% off. "Up to 30% off*" # Value propositions - High-quality athletic footwear at a discounted price during the winter sale # Benefits - Savings on Hoka products - Opportunity to purchase high-performance athletic footwear at a discounted price # Features - Up to 30% off # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the Hoka logo, promoting the winter sale, and highlighting the discount offer. # Storyline - The ad opens with blurred figures running, immediately conveying a sense of motion and athleticism. This is intended to capture the viewer's attention and establish the context of running and athletic performance from the brand's perspective. - The Hoka logo and the text "Limited Time Only" appear, signaling the brand and the time-sensitive nature of the offer. This is from the brand's perspective, aiming to create a sense of urgency and exclusivity. - The text "WINTER SALE" is prominently displayed, emphasizing the seasonal promotion. This is from the brand's perspective, highlighting the opportunity for customers to purchase Hoka products at a discounted price. - The text "Up to 30% off*" is shown, providing specific details about the discount available. This is from the brand's perspective, informing potential customers about the savings they can expect during the winter sale.

# Ad summary This ad features a group of runners wearing headlamps and Hoka shoes running together at night. The ad highlights the brand's slogan, "Fly Human Fly," and emphasizes the theme of unity and support among runners. # Brand positioning Hoka is presented as a brand that promotes community and collective achievement. The ad emphasizes the brand's slogan, "Fly Human Fly," suggesting a focus on human potential and pushing boundaries. The brand aligns with values of unity, support, and shared experiences, positioning itself as more than just a running shoe company but as a facilitator of human connection and achievement. The brand pushes against the norm of individual performance by highlighting the power of running together. # Product The ad features Hoka running shoes, designed for runners who value community and shared experiences. The shoes are not explicitly detailed in terms of features, but the ad implies they are suitable for running in various conditions, including at night, as the runners are equipped with headlamps. The ad focuses on the emotional and social benefits of running with Hoka shoes, emphasizing the feeling of unity and support. The ad addresses the potential barrier of running alone by showcasing the joy and motivation found in running together. # Visual style The ad has a gritty, urban aesthetic with a focus on nighttime running. The editing is simple and straightforward, with static shots and minimal transitions. The production quality is polished, with clear visuals and professional graphics. The pacing is moderate, with cuts timed to the rhythm of the music. # Hooks Spoken: 00:00–00:03: [Singing] I'm coming, just said I'll give ya, I'll shout out from the storm. Text overlay: 00:02–00:04: TOGETHER WE FLY HIGHER* Visual: 00:00–00:01: A close-up shot of two runners at night, wearing headlamps. The Hoka logo is superimposed in bright yellow. The runners are silhouetted against a dark background, with streetlights providing some illumination. / 00:01–00:02: The camera pans to show a group of runners moving together at night. They are wearing headlamps and running gear. The background is dark, with trees and buildings visible in silhouette. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential feeling of isolation or lack of motivation when running alone. # Value propositions - Running with Hoka shoes provides a sense of community and shared achievement. # Benefits - TOGETHER WE FLY HIGHER # Call to action None used. # Point of view - Customer 100% – The ad is presented from the perspective of runners participating in a group run, emphasizing their shared experience and sense of community. # Storyline - 00:00–00:01 The ad opens with a group of runners at night, wearing headlamps and Hoka shoes. - 00:01–00:02 The runners are shown moving together, creating a sense of unity and shared purpose. - 00:02–00:04 Text overlay appears, stating "TOGETHER WE FLY HIGHER," reinforcing the theme of community and collective achievement. - 00:04–00:05 The Hoka logo is displayed with the slogan "FLY HUMAN FLY," emphasizing the brand's message of human potential and pushing boundaries.

# Ad summary This ad serves as a teaser, creating anticipation for an upcoming event scheduled for January 29, 2026. The ad emphasizes speed and excitement, hinting at something dynamic and attention-grabbing. # Brand positioning This ad functions as a teaser, not explicitly promoting a particular brand. Instead, it focuses on building anticipation for an upcoming event or product reveal on January 29, 2026. The brand, by extension, aims to be perceived as innovative, fast-paced, and forward-thinking, focusing on capturing attention through visual excitement and a sense of exclusivity. The use of dynamic imagery and a central theme of "speed of light" suggests an alignment with technological advancement, likely targeting an audience that values innovation and cutting-edge developments. The tone is energetic and mysterious, enticing curiosity without revealing specifics. # Product This ad is a teaser. The main subject is an event scheduled on 29.01.2026 that emphasizes speed and dynamic action, but the ad does not clarify the exact nature of the event. # Visual style The ad has a fast-paced, dynamic aesthetic with blurred motion to convey speed. It has a modern, high-energy feel, aimed to capture attention quickly. The editing is quick, with fast cuts enhancing the sense of movement. The production quality appears high, using motion blur and overlaid text to create intrigue. # Hooks Spoken: [inaudible] Text overlay: UNLEASH THE SPEED OF LIGHT / *LIBÉREZ LA VITESSE DE LA LUMIÈRE Visual: 00:00–00:03: A close-up, out-of-focus shot of someone's arm and body in motion outdoors, possibly running. The background is blurred, showing trees and greenery. Overlaid text reads 'UNLEASH THE SPEED OF LIGHT' with a translation in French below. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The promise of an event or product that is fast-paced, innovative, and cutting-edge. This is implied through the slogan and the visuals. # Benefits - Generate anticipation - Emphasize Speed # Features - Upcoming event scheduled on 29.01.2026 - Dynamic action # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand is presented as an attention-grabbing subject. # Storyline - 00:00–00:03 The ad begins with fast-paced action shots that are slightly blurred and indistinct. - 00:00–00:03 It uses the text overlay "UNLEASH THE SPEED OF LIGHT," translated into French as "LIBÉREZ LA VITESSE DE LA LUMIÈRE." - 00:03–00:05 The final shot reveals the date "29.01.2026," indicating a future event or launch date.

# Ad summary A countdown video ad promoting a future Hoka product release on January 29, 2026. The ad features an abstract visual sequence and a countdown timer. # Brand positioning Hoka is presented as a cutting-edge brand that focuses on performance and innovation. The brand uses futuristic imagery and the tagline "Unleash the speed of light" to position itself as a leader in athletic technology. The use of abstract visuals and the release date announcement aims to create anticipation and excitement for the product. Hoka aligns with a lifestyle that prioritizes speed, technology, and pushing boundaries, appealing to consumers who seek high-performance athletic gear. # Product The ad promotes a future product from Hoka, but does not explicitly state the product type. It is implied that this will be a performance athletic shoe due to Hoka's brand positioning and the tagline. The product's main selling point is its ability to enhance speed and performance, emphasized by the tagline "Unleash the speed of light." The countdown builds anticipation, suggesting a limited-time or exclusive release. The ad addresses the barrier of delayed gratification by creating excitement for a future release, encouraging viewers to look forward to the product. # Visual style The ad has a futuristic and abstract aesthetic, using fast-moving visuals and neon colors to create a sense of speed and innovation. The editing style consists of quick cuts and smooth transitions, enhancing the dynamic feel. The production quality is polished, with high-end visual effects that support the brand's message of cutting-edge technology. The pacing is rapid, with approximately 10 cuts per minute, creating a sense of urgency and excitement. # Hooks Text overlay: 00:00–00:02 COMING SOON / 00:00–00:02 HOKA / 00:00–00:02 UNLEASH THE SPEED OF LIGHT / 00:00–00:02 *LIBÉREZ LA VITESSE DE LA LUMIÈRE Visual: 00:00–00:02 Black background with green and yellow text: "COMING SOON" at the top, the Hoka logo in the center, and "UNLEASH THE SPEED OF LIGHT" below it. The text has a slight glowing effect. At the very bottom: "*LIBÉREZ LA VITESSE DE LA LUMIÈRE." # Funnel stage Top of funnel (Awareness) # Pain points The ad doesn't explicitly address any specific pain points but implies that current athletic gear might not be providing optimal speed and performance. # Value propositions - "Unleash the speed of light": Indicates the product will significantly improve the user's speed capabilities. - Anticipation for a limited-time or exclusive release # Benefits - Enhanced speed - Enhanced performance # Features - Future Hoka product - Release date: 29.01.2026 # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is entirely from the brand's perspective, using visuals and text to convey its message. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a static screen displaying "COMING SOON," the Hoka logo, and the tagline "UNLEASH THE SPEED OF LIGHT" against a black background with green and yellow accents. This establishes the brand and the upcoming release. - 00:02–00:07 00:02–00:07 Abstract visuals with swirling light and blurred colors. The visuals shift rapidly, conveying a sense of speed and energy. This builds intrigue and emphasizes the tagline "Unleash the speed of light." - 00:07–00:09 00:07–00:09 The Hoka logo and release date, "29.01.2026," appear against a backdrop of abstract light patterns, creating a sense of anticipation for the future product release.

# Ad summary This Hoka ad is a teaser to an announcement coming on January 29, 2026. # Brand positioning Hoka is presented as a modern and innovative athletic footwear and apparel brand focused on high performance. The ad aims to build excitement around Hoka by using visual cues like futuristic tunnel graphics, bold typography, and a suspenseful tone. The brand seems to push against typical norms, creating hype around innovation in the athletic apparel industry. # Product This ad does not describe or show any specific product; it is designed to promote an upcoming announcement from Hoka in 2026. # Visual style The ad has a futuristic and suspenseful aesthetic, using dark backgrounds, neon green lighting, and geometric tunnel graphics. The editing is fast-paced, with quick cuts and smooth transitions that build anticipation. The production quality is high-end, creating a polished and professional look. The audio-visual sync is timed to create a sense of rhythm. # Hooks Text overlay: COMING SOON / HOKA / UNLEASH THE SPEED OF LIGHT Visual: 00:00–00:01 A black screen with the brand's logo and the words "COMING SOON" and "UNLEASH THE SPEED OF LIGHT" in green. A green line swipes across the screen. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This ad shares the brand's message and product information. # Storyline - 00:00–00:01 A black screen with the brand's logo and the words "COMING SOON" and "UNLEASH THE SPEED OF LIGHT" in green. - 00:01–00:04 The scene transitions into a tunnel with green lighting effects with geometric designs throughout. - 00:04–00:09 The tunnel disappears, and a green haze appears with the Hoka logo and the date 29.01.2026 in yellow.

# Ad summary This ad for Hoka running shoes features a group of runners wearing headlamps running together at night. The ad emphasizes the feeling of community and support that comes from running with others, and the feeling of flying higher together. # Brand positioning Hoka is presented as a brand that values community and support. The ad features a group of runners running together at night, emphasizing the feeling of togetherness and shared experience. The brand aligns with a lifestyle of fitness, community, and pushing personal limits. The brand pushes against the norm of solitary running, instead promoting the idea of running as a shared experience. The brand positioning is emotional, focusing on the feeling of empowerment and community that comes from running with others. # Product The ad features Hoka running shoes, designed for runners who want to experience the feeling of flying higher together. The shoes are not explicitly described in terms of features or design, but the ad implies that they are comfortable and supportive, allowing runners to push their limits and achieve their goals. The ad addresses the purchase barrier of running alone by emphasizing the feeling of community and support that comes from running with others. # Visual style The ad has a dark and gritty aesthetic, with a focus on the runners' faces and bodies. The editing is quick and energetic, with jump cuts and fast-paced music. The production quality is high, with professional lighting and camera work. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: 00:03–00:05: [Singing] Try imagining a place where it's always safe and warm. Visual: 00:03–00:04: A person with light skin, wearing a headlamp and a beanie, runs towards the camera at night. The person is wearing a black and tan shirt. / 00:04–00:05: A person with light skin, wearing a headlamp, runs towards the camera at night. The person is sweating and smiling. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the feeling of running alone and not having support. # Value propositions - Experience the feeling of flying higher together # Benefits - Community - Support - Shelter from the storm # Features - Running shoes # Call to action None used. # Social proof - None used. # Point of view - Customer 90% – The ad shows runners in action, creating a sense of authenticity and relatability. - Brand 10% – The Hoka logo and tagline are prominently displayed, reinforcing brand recognition. # Storyline - 00:00–00:01 The ad opens with the Hoka logo and a blurred background of city lights, setting the scene for a night run. - 00:01–00:06 00:01–00:06: A group of runners wearing headlamps run towards the camera at night. The runners are diverse in age, race, and gender presentation. The message is that running is a shared experience, and that Hoka supports runners of all backgrounds. - 00:06–00:10 00:06–00:10: The runners continue to run together, with the camera focusing on their faces and bodies. The message is that running is a physical and emotional experience, and that Hoka helps runners to feel strong and empowered. - 00:10–00:14 00:10–00:14: The ad ends with the Hoka logo and the tagline "Fly Human Fly." The message is that Hoka helps runners to achieve their goals and experience the feeling of flying higher together.

# Ad summary This ad features a group of runners wearing Hoka apparel and shoes running together at night. The ad emphasizes the feeling of community and support that comes from running with others. # Brand positioning Hoka is presented as a brand that values community and inclusivity. The ad features a diverse group of runners, suggesting that Hoka is for everyone. The brand is positioned as a provider of support and shelter, both literally and figuratively, for runners. This is conveyed through the visuals of runners working together and the lyrics of the song, which speak of finding a safe and warm place. The brand aligns with a lifestyle of fitness, community, and mutual support. The brand pushes against the norm of individualistic fitness journeys, instead promoting the idea of running as a shared experience. # Product The ad features Hoka running shoes and apparel. The shoes are not explicitly described in terms of features, but the visuals imply that they are designed for running on paved surfaces at night. The apparel includes hoodies and jackets with the Hoka logo, suggesting that the brand offers a full range of running gear. The ad does not explicitly state any USPs, but the emphasis on community and support implies that the products are designed to enhance the running experience and make it more enjoyable. The use occasion is clearly night running in an urban environment. The ad addresses the potential purchase barrier of feeling isolated or unsupported by showcasing the benefits of running with others. # Visual style The ad has a dark and gritty aesthetic, with a focus on night running in an urban environment. The editing style is quick cuts, which creates a sense of energy and momentum. The production quality is high, with professional lighting and camera work. The pacing is fast, with cuts timed to the beat of the music. # Hooks Spoken: 00:07–00:08: Not a word was spoke between us Visual: 00:00–00:01: The Hoka logo is displayed in yellow against a black background with blurred teal lights in the background. / 00:01–00:02: A dark, abstract shot of a building or structure with horizontal lines and teal lighting. / 00:02–00:04: A low-angle shot of a person's feet walking down concrete stairs in a dimly lit environment with teal lighting. / 00:04–00:06: A close-up shot of a person wearing a gray Hoka hoodie with the Hoka logo in teal. The lighting is dim and teal. / 00:06–00:08: A person with a headlamp runs down a dark street at night. The street is lit by streetlights, and the person is wearing dark clothing. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that running alone can be isolating or challenging, especially at night. # Benefits - Shelter from the storm # Call to action None used. # Point of view - Customer 100% – The ad is told from the perspective of runners, showcasing their experience of running together. # Storyline - 00:00–00:01 The Hoka logo appears on a black background with blurred lights. - 00:01–00:02 00:01–00:02: A dark, abstract shot appears. - 00:02–00:04 00:02–00:04: A person's feet are seen walking down stairs in the dark. - 00:04–00:06 00:04–00:06: A close-up shot of a person wearing a Hoka hoodie. - 00:06–00:08 00:06–00:08: A person with a headlamp runs down a dark street. - 00:08–00:11 00:08–00:11: Two people run side-by-side down a dark street. - 00:11–00:13 00:11–00:13: A close-up shot of a person with a headlamp running. - 00:13–00:15 00:13–00:15: A close-up shot of a person's feet running. - 00:15–00:17 00:15–00:17: A close-up shot of a person with a headlamp running. - 00:17–00:19 00:17–00:19: Two people run side-by-side down a dark street. - 00:19–00:23 00:19–00:23: A group of people run together down a dark street. - 00:23–00:27 00:23–00:27: Text overlay reads "TOGETHER WE FLY HIGHER". - 00:27–00:29 00:27–00:29: The Hoka logo appears with the tagline "FLY HUMAN FLY".

# Ad summary This ad features a group of runners wearing Hoka shoes running at night. The ad highlights the brand's slogan, "Fly Human Fly," and emphasizes the feeling of running together. # Brand positioning Hoka is presented as a brand that promotes community and shared experiences through running. The brand's slogan, "Fly Human Fly," suggests a focus on freedom, lightness, and the joy of movement. The ad emphasizes the collective experience of running, positioning Hoka as a brand that values togetherness and shared goals. The brand aligns with an active lifestyle and promotes the idea of achieving more when working together. The brand positioning is emotional, focusing on the feeling of unity and shared accomplishment. # Product The ad features Hoka running shoes, designed for performance and comfort. The shoes are worn by a group of runners, implying they are suitable for various terrains and conditions. The ad highlights the brand's slogan, "Fly Human Fly," suggesting the shoes are lightweight and enable a feeling of freedom and ease during runs. The ad emphasizes the shared experience of running, indicating the shoes are ideal for group activities and community involvement. The ad does not explicitly mention specific features or materials but focuses on the overall experience and benefits of wearing Hoka shoes. # Visual style The ad has a dark, gritty aesthetic with a focus on nighttime running. The editing is quick, with fast cuts between shots. The production quality is polished, giving it a professional feel. The visual motif is the use of headlamps and nighttime settings, emphasizing the dedication and community of the runners. The pacing is fast, with cuts timed to the music. # Hooks Spoken: 00:01–00:04: [Singing] Together we fly higher. Text overlay: 00:02–00:05: TOGETHER / 00:02–00:05: WE FLY HIGHER* Visual: 00:01–00:02: A person with a headlamp is running towards the camera, smiling and gesturing. The background is dark, with trees and streetlights visible. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Running together allows you to fly higher. # Benefits - Run together - Fly higher # Features - Running shoes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its logo, slogan, and values. # Storyline - 00:00–00:01 The ad opens with the Hoka logo. - 00:01–00:02 00:01–00:02: A group of runners is shown running at night, wearing headlamps. The message is that the runners are together. - 00:02–00:05 00:02–00:05: The runners continue running, and the text overlay "TOGETHER WE FLY HIGHER" appears. This emphasizes the theme of unity and shared achievement. - 00:05–00:06 00:05–00:06: The Hoka logo reappears with the slogan "FLY HUMAN FLY," reinforcing the brand's message of freedom and lightness.

# Ad summary This image ad for Hoka promotes early access to a sale with up to 30% off. # Brand positioning Hoka is presented as a performance-oriented athletic brand, specifically focused on running. The brand is positioned as offering high-quality athletic wear, as suggested by the action shot of runners and the focus on performance. The brand aims to occupy a space in the consumer's mind as a provider of athletic gear that enhances performance and provides access to exclusive deals. # Product The ad promotes Hoka athletic wear, specifically running apparel and shoes. The product is for athletes and fitness enthusiasts, particularly runners. The ad highlights early access to a sale with up to 30% off, which addresses the purchase barrier of price. The ad focuses on the opportunity to acquire Hoka products at a discounted rate, making them more accessible to a wider audience. # Visual style The ad features a dynamic and energetic visual style, using motion blur to convey a sense of speed and action. The color palette is limited to orange and dark blue, creating a bold and modern look. The typography is clean and legible, ensuring that the message is easily readable. # Hooks Headline: SALDI # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Early access to savings of up to 30% off # Benefits - Accesso in anteprima # Features - Fino al 30% di sconto* # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its logo, products, and promotional offer. # Storyline - The ad opens with a blurred action shot of runners, immediately conveying a sense of motion and athleticism. This is intended to capture the viewer's attention and associate the brand with an active lifestyle, told from the brand's perspective. - The Hoka logo is prominently displayed, reinforcing brand recognition and credibility. This is intended to assure the viewer of the brand's quality and reputation, told from the brand's perspective. - The text "Accesso in anteprima SALDI Fino al 30% di sconto*" is displayed, communicating the offer of early access to a sale with up to 30% off. This is intended to create a sense of urgency and exclusivity, encouraging the viewer to take advantage of the limited-time offer, told from the brand's perspective.

# Ad summary This ad showcases Hoka's Transport shoe. The ad focuses on the aesthetic of the shoe. # Brand positioning Hoka is presented as a performance footwear brand, focusing on both functionality and fashion. It aligns with an active lifestyle, emphasizing innovation and comfort. The brand stands out by blending athletic performance with modern design, positioning itself for consumers who value both cutting-edge technology and contemporary style in their footwear. # Product The Hoka Transport shoe is a sneaker designed for active use. The shoe features a low-top design, with a mesh upper and synthetic overlays, and laces that can be adjusted to the wearer's preference with a toggle. The shoe has a thick white midsole with a black Vibram outsole, known for its grip and durability. The shoe is for anyone looking for a blend of performance and comfort in their everyday footwear. # Visual style The ad has a clean and modern visual style with a focus on product showcase. The lighting is soft and even, which highlights the product without harsh shadows. The layout is simple and balanced, drawing the viewer's eye to the shoe and then around the supporting text and brand elements. The aesthetic is high-quality and studio-shot. # Hooks Headline: TRANSPORT # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Durable and grippy Vibram outsole. # Benefits - Durability - Grip # Features - Mesh upper - Synthetic materials - Vibram outsole # Call to action None used. # Social proof - None used. # Point of view - Brand: The single shoe is displayed to showcase the features and aesthetic that Hoka wants to convey. # Storyline - The image showcases a single Hoka Transport shoe against a light gray background. The purpose is to highlight the shoe's design and features. - The composition is simple, with the shoe as the central element, allowing viewers to focus on its details. This highlights the brand's emphasis on design and utility. - The angle provides a clear view of the shoe's construction and materials, emphasizing its durability and aesthetic. This is from the brand's perspective, showcasing the shoe's quality.

# Ad summary This is a video ad for Hoka winter sales. The ad features a blue background with the Hoka logo and text overlay in white and orange. The text overlay states that there is a limited-time offer for winter sales of up to 30% off. # Brand positioning Hoka is presented as a performance-oriented athletic brand, specifically focused on running. The ad features the brand's logo prominently and highlights a limited-time offer for winter sales, suggesting a focus on providing value to customers. The brand aligns with an active lifestyle and caters to individuals interested in running and athletic performance. The brand positioning is functional, emphasizing performance and value through the sales offer. # Product The ad promotes Hoka running shoes, highlighting a limited-time winter sale offering up to 30% off. The ad does not explicitly mention specific features or models of the shoes but implies that they are suitable for running and athletic activities. The focus is on the promotional aspect of the sale, encouraging viewers to take advantage of the offer. The ad addresses the purchase barrier of price by offering a discount, making the shoes more accessible to potential customers. The ad is telling the viewer that Hoka shoes are worth trying or buying because they are currently available at a reduced price during the winter sale. # Visual style The ad has a clean and modern aesthetic with a focus on simplicity. The editing style is static, with a single shot throughout the ad. The production quality appears polished, with clear text overlays and a blurred background image. The pacing is slow and consistent, with no rapid cuts or transitions. The audio and visual elements are synced to create a cohesive and engaging experience. # Hooks Text overlay: 00:00–00:08: Offre à durée limitée / 00:00–00:08: SOLDES D'HIVER / 00:00–00:08: Jusqu'à -30%* Visual: 00:00–00:08: The shot features a blurred background of two runners in motion, silhouetted in orange against a dark blue background. The Hoka logo is prominently displayed at the top, along with text in white and orange announcing a limited-time winter sale. The text reads "Offre à durée limitée SOLDES D'HIVER Jusqu'à -30%*" # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of the high cost of athletic footwear by offering a discount during the winter sale. The text "Jusqu'à -30%*" signals that customers can save money on Hoka shoes. # Value propositions - Limited-time offer: Encourages immediate action to take advantage of the sale. - Up to 30% off: Provides a clear incentive to purchase Hoka shoes during the winter sale. # Benefits - Save money on Hoka running shoes - Get high-quality athletic footwear at a discounted price # Features - Limited-time offer - Winter sale - Up to 30% off # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the logo and promotional messaging. # Storyline - 00:00–00:08 The ad opens with a blurred image of two runners in motion, overlaid with the Hoka logo and text announcing a limited-time winter sale.

# Ad summary This ad promotes Hoka's winter sale, offering up to 30% off. The ad features a person jumping, suggesting the shoes are suitable for active use. # Brand positioning Hoka is presented as a performance-oriented brand, catering to individuals who value athletic activity and high-quality footwear. The brand positions itself as a provider of footwear suitable for active lifestyles, as suggested by the image of a person jumping. The brand's positioning is functional, focusing on performance and quality. # Product The ad promotes Hoka footwear, specifically highlighting a winter sale. The product is implied to be athletic shoes suitable for active use, as depicted by the person jumping. The ad emphasizes a limited-time offer of up to 30% off, creating a sense of urgency. The shoes are not explicitly detailed, but the visual suggests they are designed for performance and comfort during physical activities. # Visual style The ad features a clean and minimalist visual style with a focus on the central figure and text. The production quality appears polished, with a soft gradient background and clear typography. The image treatment includes background removal and color grading to create a cohesive aesthetic. The typography is large and bold, ensuring high scannability in the feed. # Hooks Headline: PROMOS D'HIVER # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Up to 30% off during the winter sale # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating a limited-time offer on its products, aiming to attract customers with a discount. - Customer: The customer is experiencing the freedom of movement. # Storyline - The ad opens with the Hoka logo and a limited-time offer announcement, immediately establishing the brand and the promotion. The brand is telling the audience that there is a sale. - The central message highlights the winter sale with a discount of up to 30%, enticing viewers to take advantage of the offer. The brand is telling the audience about the promotion. - The visual of a person jumping conveys the idea of activity and performance, suggesting the shoes are suitable for dynamic movement. The customer is experiencing the freedom of movement.

# Ad summary This ad promotes Hoka's winter sale, offering up to 40% off. The ad features a variety of Hoka footwear, showcasing them in wintery outdoor settings and highlighting their suitability for running and hiking in cold weather. # Brand positioning Hoka is presented as a performance-oriented brand specializing in athletic footwear. The brand is positioned for individuals who are active and enjoy outdoor activities, particularly running and hiking, even in winter conditions. The ad emphasizes the brand's ability to provide footwear that performs well in challenging weather, suggesting a focus on functional benefits like traction and warmth. Hoka aligns with a lifestyle of outdoor adventure and physical fitness, promoting the idea that their shoes enable customers to continue their activities regardless of the season. The brand's positioning is functional, focusing on the performance and durability of its products. # Product The ad features a range of Hoka footwear designed for winter conditions. These include running shoes and hiking boots, all engineered to provide traction and warmth in cold weather. The products are shown in use during winter activities like running on snowy trails and hiking in icy conditions. The ad highlights the shoes' ability to perform in challenging environments, suggesting features like waterproof materials, insulated linings, and aggressive outsoles for grip. The footwear is presented as suitable for anyone who wants to maintain an active lifestyle throughout the winter, addressing the barrier of cold and slippery conditions. The ad emphasizes the value of Hoka shoes by showcasing their ability to enable outdoor activities in winter, making them worth trying for those who don't want to be limited by the weather. # Visual style The ad has a clean and modern aesthetic with a focus on clear typography and a simple color palette. The editing style is static, with text overlays appearing on a consistent background. The production quality is polished, giving it a professional commercial feel. The pacing is slow and deliberate, with each text element displayed for a sufficient duration to be easily read. The cuts are timed to the music beats, creating a synchronized audio-visual experience. # Hooks Text overlay: *Les conditions générales s'appliquent. / PROMO D'HIVER Visual: 00:00–00:01: The Hoka logo is displayed on a light blue background with a subtle gradient. The logo is black, and the background has a grainy texture. Text at the bottom reads "*Les conditions générales s'appliquent." / 00:01–00:04: The text "PROMO D'HIVER" appears in large, bold black letters on the same light blue background. The Hoka logo remains at the top, and the text at the bottom is still visible. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Save up to 40% on Hoka winter footwear during the limited-time winter sale. # Benefits - Limited time offer - Discounted prices on winter footwear # Features - Winter sale - Up to 40% off # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and promotional offers. # Storyline - 00:00–00:01 The Hoka logo is displayed on a light blue background. - 00:01–00:02 The text "PROMO D'HIVER" appears on the screen. - 00:02–00:04 The text "OFFRE À DURÉE LIMITÉE" and "JUSQU'À -40%*" appear on the screen. - 00:05–00:07 The Hoka logo is displayed on a light blue background.

# Ad summary This ad promotes the Hoka Run Club in London. It shows a group of people running together at night, wearing Hoka shoes and holding glow sticks. The ad also shows people in the Hoka store trying on shoes and getting ready for the run. # Brand positioning Hoka is presented as a brand that fosters community and encourages people to get active through running. The brand aligns with a lifestyle of fitness, fun, and inclusivity, as demonstrated by the diverse group of people participating in the run club. Hoka positions itself as more than just a running shoe brand, but as a facilitator of social experiences and shared activities. The brand's positioning is both functional, providing high-performance running shoes, and emotional, creating a sense of belonging and enjoyment. # Product The ad features Hoka running shoes, specifically highlighting the Mach X model. The shoes are presented as high-performance footwear designed for runners of all levels. The ad emphasizes the comfort and style of the shoes, showcasing them in various colors and designs. The shoes are worn by participants in the Hoka Run Club, demonstrating their suitability for group runs and active lifestyles. The ad also shows people trying on and lacing up the shoes in the Hoka store, suggesting a personalized fitting experience. The ad conveys that Hoka shoes are worth trying because they combine performance, comfort, and style, making running more enjoyable and accessible. # Visual style The ad has a dynamic and energetic visual style, with quick cuts and handheld camera work. The production quality is high, with polished visuals and professional editing. The visual motifs include shots of people running together, celebrating, and wearing Hoka shoes. The pacing is fast, with frequent cuts that keep the viewer engaged. The audio and visual elements are synchronized, with music and sound effects that enhance the overall impact. # Hooks Spoken: 00:00–00:01: [Upbeat music] Text overlay: 00:00–00:01: HOKA / 00:00–00:01: RUN CLUB Visual: 00:00–00:01: A group of diverse people stand close together at night, holding blue glow sticks. They are smiling and looking at the camera. The background shows buildings and streetlights. The Hoka Run Club logo is superimposed over the scene in yellow. The camera is handheld and slightly shaky, creating a sense of immediacy and authenticity. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Run like race day all day with Mach X - Fly with us every Wednesday 18:00–20:00 # Benefits - Comfort - Performance - Style - Community - Fun - Active lifestyle # Features - Hoka running shoes - Mach X model - London Covent Garden store - Hoka Run Club # Call to action FLY WITH US # Social proof - None used. # Point of view - Customer 70% – The ad shows real people participating in the Hoka Run Club, creating a sense of authenticity and relatability. - Brand 30% – The ad includes the Hoka logo, product shots, and text overlays that promote the brand and its products. # Storyline - 00:00–00:01 00:00–00:01: A group of people are standing together at night, holding blue glow sticks and smiling at the camera. The Hoka Run Club logo is displayed prominently. This moment conveys a sense of community and excitement, setting the tone for a fun and active event. The perspective is from within the group, creating a feeling of inclusion and shared experience. The tone is energetic and inviting, encouraging viewers to join the fun. - 00:01–00:04 00:01–00:04: Various shots of people running together in different locations, including city streets and tunnels. The runners are wearing Hoka shoes and athletic apparel. This moment showcases the diversity of the run club and the versatility of Hoka shoes. The perspective shifts between different runners and locations, creating a dynamic and engaging visual experience. The tone is motivational and inspiring, encouraging viewers to get active and explore their surroundings. - 00:04–00:05 00:04–00:05: The text overlay "LONDON COVENT GARDEN STORE RUN CLUB" appears over shots of runners and people inside the Hoka store. This moment highlights the location of the run club and the availability of Hoka products. The perspective is from an external observer, providing a clear and informative message. The tone is informative and inviting, encouraging viewers to visit the store and join the run club. - 00:05–00:06 00:05–00:06: People are shown trying on and lacing up Hoka shoes in the store. The text overlay "MACH X Run like race day all day" is displayed. This moment emphasizes the comfort and performance of Hoka shoes, suggesting they are suitable for both everyday wear and competitive running. The perspective is from within the store, creating a sense of intimacy and personal experience. The tone is enthusiastic and persuasive, encouraging viewers to try on the shoes and experience the difference. - 00:06–00:09 00:06–00:09: The text overlay "FLY WITH US EVERY WEDNESDAY 18:00–20:00" appears over shots of runners and cityscapes. This moment provides specific information about the run club's schedule and encourages viewers to participate. The perspective is from an external observer, providing a clear and actionable message. The tone is informative and inviting, encouraging viewers to join the run club and experience the benefits of running with Hoka. - 00:09–00:12 00:09–00:12: Runners are shown celebrating and dancing together after the run. This moment emphasizes the social and emotional benefits of the run club, creating a sense of community and belonging. The perspective is from within the group, creating a feeling of inclusion and shared experience. The tone is joyful and celebratory, encouraging viewers to join the run club and experience the camaraderie. - 00:12–00:15 00:12–00:15: The hashtag "#LETSFLYLONDON" is displayed over shots of runners celebrating and dancing. This moment encourages viewers to share their experiences and connect with the Hoka community online. The perspective is from an external observer, providing a clear and actionable message. The tone is engaging and interactive, encouraging viewers to participate in the online conversation. - 00:15–00:19 00:15–00:19: Various shots of runners, the Hoka store, and the Hoka Run Club logo. This moment reinforces the brand message and provides a visual summary of the ad. The perspective shifts between different locations and people, creating a dynamic and engaging visual experience. The tone is energetic and inviting, encouraging viewers to learn more about Hoka and the run club.

# Ad summary This Hoka ad promotes a sale of up to 30% off. The ad features a blurred background of runners and text overlays in Italian. # Brand positioning Hoka is presented as a performance-oriented athletic brand, specifically for running. The ad focuses on promoting a sale, suggesting the brand aims to provide accessible opportunities for customers to acquire their products. The brand aligns with an active lifestyle and caters to individuals interested in running and athletic performance. The ad ignores direct competitor comparisons, focusing instead on the immediate value proposition of a discount. # Product The ad promotes a sale on Hoka footwear and apparel, offering customers the chance to save up to 30%. The products are intended for individuals engaged in running and other athletic activities. The ad does not explicitly detail specific product features or models but emphasizes the opportunity to purchase Hoka products at a reduced price. The sale addresses the purchase barrier of cost, making Hoka products more accessible to a broader audience. The ad encourages viewers to take advantage of the limited-time offer to acquire Hoka products at a discount. # Visual style The ad has a dynamic and energetic aesthetic, using blurred visuals to convey motion and speed. The editing style consists of static shots with text overlays. The production quality appears polished, aligning with a commercial feel. The pacing is consistent, with a focus on delivering information quickly and efficiently. # Hooks Text overlay: 00:00–00:09: HOKA / 00:00–00:09: Accesso in anteprima / 00:00–00:09: SALDI / 00:00–00:09: Fino al 30% di sconto* Visual: 00:00–00:09: The background is a blurred image of two runners on a track. The runner on the left appears to be a fair-skinned female with dark hair, wearing a dark top and shorts. The runner on the right appears to be a fair-skinned male wearing a white cap, dark top, and shorts. The track has orange lines. The Hoka logo is displayed at the top, along with text overlays in Italian. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the cost barrier of purchasing high-quality athletic gear. "Fino al 30% di sconto*" indicates that customers can save money, making Hoka products more accessible. # Value propositions - Access to premium running gear at a discounted price # Benefits - Save up to 30% on Hoka products # Features - Up to 30% off # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, promoting a sale and showcasing its products. # Storyline - 00:00–00:09 The ad opens with a blurred background of runners and text overlays promoting a sale.

# Ad summary This ad promotes Hoka brand shoes that are on sale for up to 30% off. # Brand positioning Hoka is presented as a performance-oriented athletic brand, specifically for running. The ad features running shoes and apparel, and the visuals focus on athletes in motion. The brand aims to occupy a space in the consumer's mind as a provider of high-quality gear for serious runners. The brand aligns with values of athleticism, performance, and achieving personal bests. The brand positioning is functional, emphasizing performance and quality. # Product The ad features Hoka brand running shoes and apparel. The shoes are designed for runners seeking high performance and comfort. The apparel is designed to be worn while running. The ad highlights the availability of these products at a discounted price, up to 30% off. The ad is telling the viewer that these products are worth buying because they are high-quality and will enhance their running experience, now available at a reduced price. # Visual style The ad has a dynamic and energetic visual style, with blurred motion and vibrant colors. The editing style is static, with a single shot throughout the ad. The production quality is polished, with a clean and professional look. The pacing is consistent, with a single shot lasting the entire duration of the ad. The audio-visual sync is present, with the music beat aligning with the overall energy of the visuals. # Hooks Text overlay: 00:00–00:03 Accesso in anteprima / 00:00–00:03 SALDI / 00:00–00:03 Fino al 30% di sconto* Visual: 00:00–00:03: The shot features two blurred figures running on a track. The background is a dark teal color. The Hoka logo is displayed in the upper center of the frame. Text overlays appear, advertising a sale with up to 30% off. The runners are wearing athletic apparel and shoes, and the overall image is dynamic and energetic. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that high-quality running gear can be expensive, making it inaccessible to some runners. The sale addresses this by offering discounted prices. # Value propositions - Access to premium running gear at a reduced price. # Benefits - High-performance athletic gear - Discounted prices # Features - Running shoes - Running apparel - Up to 30% off # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and promotional offers. # Storyline - 00:00–00:08 The ad opens with a dynamic visual of runners in motion, immediately conveying the brand's focus on running and athletic performance. - 00:00–00:08 The text overlay highlights the sale event, creating a sense of urgency and excitement around the opportunity to purchase Hoka products at a discounted price.

# Ad summary This Hoka ad promotes a winter sale with up to 30% off. The ad features a blurred background of runners and text overlays in German. # Brand positioning Hoka is presented as a performance-oriented athletic brand, specifically for running. The ad focuses on a winter sale, suggesting the brand offers seasonal promotions to attract customers. The blurred image of runners implies a focus on movement, speed, and athletic performance. The brand aligns with an active lifestyle and caters to individuals interested in running and fitness. The brand positioning is functional, emphasizing performance and value through the sale. # Product The ad promotes Hoka brand running shoes, highlighting a winter sale event. The sale offers up to 30% off. The ad targets individuals interested in running and athletic footwear. The visual of runners implies the shoes are designed for performance and comfort during winter conditions. The ad aims to overcome purchase barriers by offering a discount, making the shoes more accessible and appealing to potential buyers. # Visual style The ad has a dynamic and energetic visual style, using blurred motion to convey speed and activity. The production quality is polished, with clean text overlays and a clear brand logo. The pacing is consistent, with a static shot throughout the ad. The audio-visual sync is maintained with the music track. # Hooks Text overlay: 00:00–00:09: HOKA / 00:00–00:09: Nur für Begrenzte zeit / 00:00–00:09: WINTER SALE / 00:00–00:09: Bis Zu -30%* Visual: 00:00–00:09: The background features a blurred image of two runners, one on the left and one on the right, running on a track. The runners are wearing athletic clothing. The background is dark with orange and blue tones. Text overlays are present in the foreground. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the cost barrier of purchasing high-quality running shoes, especially during the winter season when demand for athletic gear may be higher. # Value propositions - Affordable access to high-performance running shoes during the winter season # Benefits - Discounted prices on Hoka running shoes # Features - Winter sale - Up to 30% off # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, promoting a sale and showcasing its products. # Storyline - 00:00–00:09 The ad opens with a blurred image of runners in motion. - 00:00–00:09 Text overlays appear, announcing a winter sale and the Hoka brand.

# Ad summary This image ad promotes Hoka's winter sale, offering up to 30% off. The ad features blurred images of runners, emphasizing movement and speed, set against a dark blue background with orange accents. # Brand positioning Hoka is presented as a performance-oriented athletic brand, specifically catering to runners. The brand is positioned as offering high-quality footwear suitable for winter conditions, as highlighted by the "Winter Sale" promotion. The ad emphasizes speed and movement through blurred imagery, suggesting that Hoka products enhance athletic performance. The brand aligns with an active lifestyle and promotes the value of quality and performance in athletic gear. The brand is positioned as a premium athletic brand. # Product The ad promotes Hoka running shoes, designed for athletic performance, particularly in winter conditions. The shoes are not explicitly detailed, but the ad implies they are suitable for running and training. The key selling point is the "Winter Sale," offering up to 30% off, which addresses the purchase barrier of cost. The ad does not specify features or materials, but the focus is on the opportunity to acquire Hoka shoes at a discounted price during the winter season. The ad is telling the viewer that this is a limited time opportunity to purchase Hoka shoes at a discounted price. # Visual style The ad has a dynamic and energetic visual style, using blurred motion to convey speed and activity. The color palette is limited to dark blue and orange, creating a high-contrast and visually striking image. The typography is clean and modern, with a focus on legibility. The overall production quality is polished, suggesting a professional and well-produced ad. The style is designed to be eye-catching and quickly communicate the key message of a winter sale on running shoes. # Hooks Headline: WINTER SALE # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of the high cost of performance running shoes by offering a significant discount during the Winter Sale. "Bis Zu -30%*" # Value propositions - Up to 30% off Hoka running shoes during the Winter Sale. # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its logo, products, and promotional offer. # Storyline - The ad opens with blurred images of runners in motion, immediately conveying a sense of activity and speed. This is included to capture the viewer's attention and set the context of athletic performance from the brand's perspective. - The Hoka logo is prominently displayed, establishing brand recognition and associating the brand with the visual of running. This is included to reinforce brand awareness and connect the brand with the activity being shown, from the brand's perspective. - The text "Nur für Begrenzte zeit WINTER SALE Bis Zu -30%*" is presented, communicating a limited-time offer on winter products. This is included to create a sense of urgency and incentivize immediate action, from the brand's perspective.