How Gymshark Women Advertises on Meta

# Ad summary This ad showcases Gymshark's Lift Seamless leggings, highlighting their glute-sculpting, stay-put waistband, and squat-proof features. It's designed to appeal to fitness enthusiasts seeking reliable and flattering activewear. # Brand positioning Gymshark is presented as an activewear brand that empowers women to feel confident and supported during their workouts. The brand emphasizes both functionality and aesthetics, offering products that are squat-proof and flattering. They position themselves as a reliable choice for activewear that supports your body. # Product The ad features Gymshark's Lift Seamless leggings, designed for glute-sculpting and a secure fit. These leggings offer 360° glute contouring, lifting and shaping at every angle. They feature a stay-put waistband to prevent slipping and are squat-proof, ensuring coverage and confidence during workouts. The ad emphasizes that the leggings provide both functional support and a flattering silhouette. # Visual style The ad has a polished commercial aesthetic with soft lighting and a consistent color palette. The editing style is quick cuts, keeping the pace energetic and engaging. The visuals are clean and focus on the product, with the background providing a soft, appealing backdrop. # Hooks Spoken: This is a 360 glute contouring that lifts and shapes your glutes at every angle. Text overlay: GYMSHARK / This is a 360° glute contouring / that lifts and shapes your glutes at every angle. Visual: 00:00–00:02: Close-up shot of a woman's lower back and glutes in red Gymshark leggings. The background is a neutral wall with soft lighting. The woman is dark-skinned, wearing a matching red bra top. Camera is stationary, focusing on the contouring of the leggings. Text overlay: GYMSHARK; This is a 360° glute contouring. / 00:02–00:03: A fair-skinned woman with long blonde hair in a pink Gymshark set poses sideways. The background is a pink curtain with a heart-shaped light behind it. She is wearing a matching pink bra top and leggings with white sneakers. Camera is stationary. Text overlay: GYMSHARK; that lifts and shapes your glutes at every angle. / 00:03–00:04: A dark-skinned woman with dreadlocks in a red Gymshark set poses sideways smiling. The background is a pink curtain with a heart-shaped light behind it. She is wearing a matching red bra top and leggings. Camera is stationary. Text overlay: GYMSHARK; that lifts and shapes your glutes at every angle. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of activewear that doesn't stay in place and provides inadequate coverage, leading to discomfort and lack of confidence during workouts. # Value propositions - 360° glute contouring: Lifts and shapes your glutes at every angle. - Stayput waist-band and squat proof: No slipping, no heartbreak. # Benefits - Lifts and shapes your glutes at every angle - No slipping - No heartbreak # Features - 360° glute contouring - Stay-put waistband - Squat proof # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The entire ad showcases product features and benefits from Gymshark's perspective. # Storyline - 00:00–00:04 The ad opens with a close-up shot of a woman in red leggings, highlighting her glutes, and a voiceover introduces the leggings' 360° glute contouring feature. The intention is to immediately showcase the product's sculpting capabilities and grab the viewer's attention with its visual appeal. The perspective is from the brand, focusing on product features. - 00:02–00:09 The scene transitions to different women of varying body types wearing the leggings in various colors, standing confidently in front of a curtained backdrop. The message is that these leggings are inclusive and flattering for all body types. The perspective remains from the brand, showcasing the product's versatility. - 00:05–00:10 The ad closes with on-screen text highlighting the leggings' key features: no slipping and no heartbreak. The message is that these leggings are reliable and confidence-boosting. The perspective shifts to the customer, emphasizing the emotional benefit of wearing the leggings.

# Ad summary A Gymshark image ad promoting contouring activewear that lifts, separates and shows off the glutes at any angle. # Brand positioning Gymshark is presented as a fitness apparel brand that caters to active individuals who prioritize both performance and aesthetics. The brand positions itself as a provider of activewear designed to enhance the wearer's physique, particularly the glutes, through contouring and shaping. This suggests that the brand values both functionality and a desire to look good while working out. The focus on contouring and showcasing the body implies that Gymshark aligns with a fitness culture that embraces body positivity and the celebration of physical achievements. By highlighting how their activewear lifts, separates, and shows off the glutes, Gymshark is speaking directly to those who want to feel confident and empowered in their workout gear. # Product The featured product is a set of contouring activewear designed to enhance the wearer's physique. The set includes a sports bra and high-waisted leggings, both in a matching red color. The leggings are designed with a focus on lifting, separating, and accentuating the glutes from any angle. The product aims to provide a flattering fit that boosts confidence during workouts. The ad emphasizes the contouring aspect of the activewear, highlighting its ability to shape and define the body. The product is likely targeted towards fitness enthusiasts who want activewear that is both functional and visually appealing. # Visual style The ad features a studio-shot image with high production quality. The visual motif is a full body shot against a simple backdrop. Image treatment includes soft lighting, and neutral color grading. The typography is large and bold, integrated into the image. The style feels native and highly scannable in-feed. # Hooks Headline: CONTOURING # Funnel stage Consideration # Pain points None used. # Value propositions - 360° CONTOURING: Contouring that lifts, separates and shows off your glutes at any angle. # Benefits - lifts - separates - shows off your glutes at any angle # Features - contouring # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is that of the brand as they are advertising their contouring activewear, highlighting its ability to lift, separate, and show off the glutes from any angle. # Storyline - The image opens with a woman in a matching red activewear set. The woman is lifting weights to demonstrate the functionality of the contouring activewear. The audience experiences this from the brand's perspective, as they aim to showcase how their activewear enhances physical activity. - The text overlay emphasizes "360° CONTOURING", driving home the core message that these pieces are designed to lift, separate, and show off the glutes from every angle. This is a brand's perspective, reinforcing the design and benefits of the product. - The presence of gym equipment emphasizes the active use case, while the model's confident pose and stylish activewear underlines the aesthetic appeal. The audience experiences this from the brand's perspective, highlighting how their activewear boosts both functionality and style.

# Ad summary This ad showcases a woman wearing Gymshark apparel in various settings, including her closet and the gym. She transitions between different outfits, highlighting the versatility and style of the brand's activewear. # Brand positioning Gymshark is presented as a versatile activewear brand that seamlessly blends fitness and lifestyle. The brand aims to occupy a space in the consumer's mind as a go-to for both workout sessions and everyday wear. The ad aligns with values of fitness, fashion, and confidence, promoting a lifestyle where activewear can be both functional and stylish. Gymshark pushes against the norm of strictly functional activewear by emphasizing the aesthetic appeal and adaptability of its clothing. The brand positioning is both functional (performance-oriented) and emotional (confidence-boosting). # Product The ad features a range of Gymshark activewear, including a black bodysuit, loose-fitting black pants, a black t-shirt, a black zip-up hoodie, and a black puffer jacket. The bodysuit is a form-fitting, one-piece garment with a low back, designed for both comfort and style. The loose-fitting pants offer a relaxed fit, suitable for workouts or casual wear. The t-shirt and hoodie provide additional layering options, while the puffer jacket offers warmth and style for outdoor activities. The ad highlights the versatility of these products, showcasing how they can be worn in various settings, from the gym to everyday life. The products are presented as stylish, comfortable, and functional, making them worth trying or buying for individuals who value both fitness and fashion. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style includes quick cuts and static shots, creating a dynamic yet straightforward presentation. The production quality is high-end, supporting the intended tone of showcasing stylish activewear. The pacing is consistent, with cuts timed to the music beats, enhancing the overall rhythm of the ad. # Hooks Visual: 00:00–00:02: The woman stands in her closet, which is well-organized with clothes arranged by color. She is wearing a black bodysuit and white socks, posing and dancing to the music. The camera is stationary and captures her from the front. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Activewear that can be worn in various settings - Stylish and functional clothing for both workouts and everyday life # Benefits - Comfort - Style - Versatility - Warmth # Features - Form-fitting bodysuit - Loose-fitting pants - Zip-up hoodie - Puffer jacket # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing the brand's activewear in her daily life and workout routine. # Storyline - 00:00–00:02 The woman stands in her closet, wearing a black bodysuit and white socks, posing and dancing to the music. - 00:02–00:03 She puts on loose-fitting black pants, turning to show the back of the pants. - 00:03–00:04 She puts on a black t-shirt, posing in the outfit. - 00:04–00:08 She puts on a black zip-up hoodie and a black puffer jacket, posing in the outfit. - 00:08–00:10 She is at the gym, warming up on a machine. - 00:10–00:12 She is bench pressing with a spotter. - 00:12–00:27 She is lifting weights and doing various exercises at the gym.