CPM is one of the most confusingly-named metrics in advertising. Many people assume that mille is short for million, but it’s actually Latin for thousand. So really, CPM = cost per thousand impressions.
CPM is one of the most confusingly-named metrics in advertising. Many people assume that mille is short for million, but it’s actually Latin for thousand. So really, CPM = cost per thousand impressions.
Remember, Meta’s CPMs are based on total impressions not unique viewers. So it’s not cost per thousand people seeing your ad, it’s cost per thousand times your ad is shown to someone.
CPM is one of the most confusingly-named metrics in advertising. Many people assume that mille is short for million, but it’s actually Latin for thousand. So really, CPM = cost per thousand impressions.