What is the None ad format?

# Ad summary This ad promotes Blueland's Dishwasher Detergent Tablets at Costco. The ad features a person in Costco showing the new product on shelves followed by an at-home demonstration of the product in use, including how clean the dishes get without pre-rinsing. # Brand positioning Blueland is presented as a brand that provides environmentally conscious cleaning solutions, specifically highlighting their commitment to plastic-free products and clean ingredients. The ad emphasizes the convenience and effectiveness of their products, promoting a lifestyle where consumers can easily adopt sustainable practices without compromising on cleanliness. The brand positions itself as a solution to both cleaning needs and environmental concerns, appealing to customers who want to reduce plastic waste while maintaining a clean home. The brand is presented as functional due to its effectiveness, and emotional as a result of its environmental focus. # Product The featured product is Blueland Dishwasher Detergent Tablets, now available at Costco. These tablets are highlighted as 100% plastic-free, addressing a major concern for environmentally conscious consumers. The ad showcases the tablet's effectiveness by demonstrating how dishes come out clean without pre-rinsing, emphasizing convenience and efficiency. The tablets contain no harsh chemicals and are made with certified clean ingredients, ensuring a safe and eco-friendly cleaning experience. The product is designed for everyday use in standard dishwashers, offering a simple and sustainable alternative to traditional dishwasher detergents. The ad encourages viewers to try the tablets by illustrating their convenience, environmental benefits, and effective cleaning power. # Visual style The ad features a blend of polished commercial and UGC feel. The editing includes quick cuts and static shots to maintain a fast pace and keep the viewer engaged. The production quality is a hybrid of professionally shot scenes, giving it a balance between authenticity and commercial appeal. The pacing is consistent with a steady rhythm. The audio and visual elements are well-synced, with product actions and text overlays timed to the music beats. # Hooks Spoken: Blueland Dishwasher Tablets are now in Costco! [Excitedly] Text overlay: Blueland Dishwasher Tablets are now in Costco! 🤩🤩 Visual: 00:00–00:02: A woman with long brown hair, fair skin, wearing a white shirt, blue sweater, and blue jeans stands in front of a display of Blueland Dishwasher Detergent Tablets at Costco. She is smiling and holding a package of the tablets toward the camera. The camera is stationary and at eye level. The lighting is bright and fluorescent. The background features rows of stacked Blueland products. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the following customer pain point: Consumers want effective cleaning solutions that are also environmentally friendly, but find it difficult to balance these needs. # Value propositions - Plastic-free dishwasher tablets can be purchased at Costco. This communicates value by improving the accessibility of a sustainable cleaning solution. # Benefits - No pre-rinse needed! # Features - 100% Plastic-Free Dishwasher Tablets - No harsh chemicals - Certified clean ingredients # Call to action Get yours at Costco today! # Social proof - None used. # Point of view - Customer 100% – The customer is shown finding the item in store and demonstrating the product in use. # Storyline - 00:00–00:02 A woman is shown in Costco holding a package of Blueland Dishwasher Detergent Tablets, smiling and presenting the product to the camera. This conveys enthusiasm and introduces the product's availability in Costco, aiming to excite viewers and draw them in. - 00:02–00:04 The perspective switches to a shopping cart moving through Costco, indicating that the viewer should go to Costco to get the product. This creates a sense of urgency and encourages viewers to visit their local Costco immediately. - 00:04–00:05 The camera focuses on shelves stacked with Blueland Dishwasher Detergent Tablets at Costco. The message is that the viewer can easily find this product at Costco. - 00:05–00:09 The camera shows a hand holding a single Blueland Dishwasher Detergent Tablet, with text overlay noting it is "100% Plastic-Free." This reinforces the tablet's key feature and environmental benefit, positioning it as an eco-friendly choice. - 00:09–00:15 The camera shows a plate covered in sauce being placed into the dishwasher followed by more dishes. The text overlay says, “No pre-rinse needed!” This demonstrates how the product can clean without pre-rinsing, saving time and effort. - 00:15–00:17 A hand places the detergent tablet into the dishwasher detergent compartment. The text overlay says, “No harsh chemicals” and “Certified clean ingredients.” This showcases the safety and eco-friendliness of the product. - 00:17–00:22 The dishwasher is opened and the camera shows spotless dishes being removed. This shows that the dishes came out clean. - 00:23–00:26 The video concludes with the woman back in Costco holding the package of Blueland Dishwasher Detergent Tablets, accompanied by a text overlay that says, “Get yours at Costco today!” This reinforces where the viewer can purchase the product, ending the ad with a direct call to action.

# Ad summary This ad features Rihanna applying Fenty Beauty's lash line-enhancing eyeliner while on-screen text highlights product benefits. The ad ends with the Fenty Beauty logo and a call to action to shop now at fentybeauty.com. # Brand positioning Fenty Beauty, founded by Rihanna, is presented as a high-end beauty brand that focuses on enhancing one's natural features. The brand is positioned as innovative, luxurious, and edgy, aligning with Rihanna's own personal style and influence. It pushes against traditional beauty norms by embracing diversity and individuality, offering products that amplify and define natural beauty rather than masking it. The brand's values seem rooted in empowerment, self-expression, and confidence, encouraging customers to embrace their unique features and celebrate their individuality. # Product The featured product is Fenty Beauty's lash line-enhancing eyeliner, a makeup product designed to amplify and define the eyes. The eyeliner is presented as a go-to for creating fine lines that enhance the lash line. Its specific features and ingredients are not explicitly detailed in the ad, but its primary function is to define and enhance the eyes, particularly the lash line. The eyeliner is shown being applied to the eyes, highlighting its ease of use and the precision it offers in creating defined lines. The ad addresses the common desire to enhance one's natural features, especially the eyes, and positions the Fenty Beauty eyeliner as a reliable tool for achieving this look. # Visual style The ad has a polished, high-end aesthetic with warm lighting and a focus on close-up shots. The editing style is quick, with cuts timed to the beat of the music. The production quality is high, resembling a commercial, which supports the luxurious and sophisticated tone of the brand. # Hooks Text overlay: 00:00–00:04: FENTY BEAUTY / 00:01–00:04: FINE LINEZ / 00:03–00:04: LASH LINE-ENHANCING EYELINER Visual: 00:00–00:04: Close-up shot of Rihanna applying black eyeliner to her lower lash line. She has tan skin, dark hair, and wears a gold eye shadow look with nude glossy lips. She is wearing jewelry and a black top. The background is blurred, with warm lighting. White text overlays read "FENTY BEAUTY", "FINE LINEZ", and "LASH LINE-ENHANCING EYELINER." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to enhance and define the eyes without looking overdone, as visually demonstrated by Rihanna's subtle application of the eyeliner. # Value propositions - Fine lines for lash line enhancement # Benefits - Amplify eyes - Define eyes # Features - Lash line-enhancing eyeliner # Call to action SHOP NOW AT FENTYBEAUTY.COM # Social proof - None used. # Point of view - Brand 100% – The ad maintains the brand's official perspective through product demos, product claims, and logo placement. # Storyline - 00:00–00:04 The ad opens with a close-up of Rihanna applying eyeliner to her lower lash line. - 00:04–00:08 The camera zooms out slightly as Rihanna continues applying eyeliner to her upper lash line. Text overlays appear highlighting the product's benefits. - 00:08–00:10 The shot changes to Rihanna holding the eyeliner and looking down with a contemplative expression. Text overlays continue to emphasize product qualities. - 00:10–00:12 The ad concludes with product imagery and a call to action to shop now at fentybeauty.com.

# Ad summary This ad features a man on a tennis court holding a can of Celsius energy drink. He is wearing a Celsius branded shirt. # Brand positioning Celsius is presented as an energy drink brand that aligns with an active and athletic lifestyle. The brand is positioned as a way to boost energy for physical activities like tennis. The brand is also presented as a lifestyle brand, with the model wearing a Celsius branded shirt. # Product The product featured is Celsius energy drink. The can is partially obscured, but the words "BEACH VIBE" are visible on the can. The product is for people who want an energy boost while playing sports or engaging in other physical activities. The ad shows the product being held by a man on a tennis court, suggesting it is a good choice for athletes or anyone who wants to stay energized while being active. # Visual style The ad has a bright and clean visual style. The colors are vibrant and the lighting is natural. The overall effect is one of energy and vitality. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is from the brand's perspective, showcasing their product in an active, lifestyle-oriented setting. # Storyline - The ad opens with a man on a tennis court, holding a can of Celsius. This is intended to show the product being used in an active setting, and to associate the brand with an athletic lifestyle. The audience is experiencing it from the brand's perspective.