How CELSIUS Advertises on Meta

# Ad summary This ad features Juan Soto promoting Celsius energy drink Playaviva flavor at Walmart. # Brand positioning The ad features Celsius, an energy drink that promotes a healthy and active lifestyle, aligning with values of performance and vitality. The brand aims to occupy a space in the consumer's mind as a go-to beverage for enhanced energy, fitness, and overall wellness. This product can be found at Walmart. # Product The ad features Celsius Playaviva, a flavored energy drink designed to boost energy levels while offering a refreshing taste. It is for anyone who wants to enhance their workouts or daily routines with a focus on overall wellness. The ad doesn't explicitly state the ingredients or design details but emphasizes that it's available at Walmart. The ad conveys that Celsius Playaviva is worth trying or buying because it provides the energy needed for an active lifestyle and is easily accessible at Walmart. # Visual style The ad has a polished commercial aesthetic, with natural lighting. The editing is minimal. The pacing is moderate. # Hooks Spoken: 00:00–00:05: Juan Soto: Hey my people, this is Juan Soto, and I just want to let you know that Playaviva is available at Walmart. Visual: 00:00–00:01: The shot is set on a baseball field with a batting cage behind Juan Soto, who is wearing a black and white Celsius baseball jersey and khaki shorts. He is holding a can in each hand. The sky is blue in the background and the ground is red clay. / 00:01–00:05: The camera zooms slightly as Juan Soto speaks, then he brings a Celsius can into view and points at it. # Funnel stage Awareness # Pain points None used. # Value propositions - Easy to purchase because it is available at Walmart # Benefits - Available at Walmart # Features - Playaviva # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by an athlete partnered with the brand, showcasing the brand's message directly. # Storyline - 00:00–00:05 Juan Soto introduces himself and announces that the Playaviva Celsius energy drink is available at Walmart.

# Ad summary This ad showcases three flavors of Celsius energy drinks in front of a stadium, emphasizing their essential energy and metabolism-boosting benefits. # Brand positioning Celsius is presented as a fitness-oriented energy drink brand that promotes an active and healthy lifestyle. The brand positions itself as a provider of essential energy that accelerates metabolism and helps burn body fat. The ad aligns with a lifestyle of fitness and outdoor activities, suggesting that Celsius is a suitable beverage for those who prioritize physical well-being. The brand aims to occupy a space in the consumer's mind as a functional and performance-enhancing drink, rather than just a source of energy. # Product The ad features Celsius energy drinks, which are designed to provide essential energy, accelerate metabolism, and burn body fat. The drinks are packaged in sleek, colorful cans with the brand's logo prominently displayed. The ad showcases three different flavors: Astro Vibe, Sparkling Orange, and Galaxy Vibe. Each drink is presented as a way to enhance physical activity and maintain a healthy lifestyle. The ad addresses the purchase barrier of needing an energy boost while also wanting to support fitness goals. # Visual style The ad has a clean and vibrant visual style, with a focus on showcasing the product in an active, outdoor setting. The production quality appears to be high, with well-lit and sharp images. The image treatment includes color grading to enhance the colors of the cans and the background. The typography is integrated cleanly, with clear and legible text on the cans. The style aims to be eye-catching and easily scannable in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the need for an energy boost without the negative effects of sugar and the desire to support fitness goals. # Value propositions - Essential energy to fuel workouts or active lifestyles - Accelerated metabolism to support weight management - Fat burning to help achieve fitness goals - Sugar-free to avoid empty calories # Benefits - Essential energy - Accelerated metabolism - Fat burning - Sugar-free # Features - ESSENTIAL ENERGY - ACCELERATES METABOLISM - BURNS BODY FAT - 0 SUGAR # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the Celsius brand and its products, highlighting their benefits and associating them with an active lifestyle. # Storyline - The ad opens with a shot of three Celsius energy drink cans lined up on a field, with a stadium in the background. This sets the scene and introduces the product in an active, outdoor environment, suggesting that Celsius is a drink for active people. The brand is telling this part of the story. - The focus shifts to the individual cans, highlighting their flavors and benefits. This provides specific details about the product and its intended effects, informing the viewer about what Celsius offers. The brand is telling this part of the story. - The background stadium and field reinforce the association with sports and physical activity. This reinforces the idea that Celsius is a drink for those who lead an active lifestyle. The brand is telling this part of the story.

# Ad summary This ad features a man on a tennis court holding a can of Celsius energy drink. He is wearing a Celsius branded shirt. # Brand positioning Celsius is presented as an energy drink brand that aligns with an active and athletic lifestyle. The brand is positioned as a way to boost energy for physical activities like tennis. The brand is also presented as a lifestyle brand, with the model wearing a Celsius branded shirt. # Product The product featured is Celsius energy drink. The can is partially obscured, but the words "BEACH VIBE" are visible on the can. The product is for people who want an energy boost while playing sports or engaging in other physical activities. The ad shows the product being held by a man on a tennis court, suggesting it is a good choice for athletes or anyone who wants to stay energized while being active. # Visual style The ad has a bright and clean visual style. The colors are vibrant and the lighting is natural. The overall effect is one of energy and vitality. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is from the brand's perspective, showcasing their product in an active, lifestyle-oriented setting. # Storyline - The ad opens with a man on a tennis court, holding a can of Celsius. This is intended to show the product being used in an active setting, and to associate the brand with an athletic lifestyle. The audience is experiencing it from the brand's perspective.

# Ad summary This ad features a soccer player showcasing his skills while drinking Celsius Peach Vibe. The ad emphasizes the energy drink's association with an active lifestyle. # Brand positioning Celsius is presented as an energy drink brand that aligns with an active and fit lifestyle. The brand is positioned for individuals who engage in sports and physical activities, as seen through the soccer player's performance. The brand's association with sports is further reinforced by the athlete wearing a Celsius-branded jersey. The brand aims to occupy a space in the consumer's mind as a performance-enhancing beverage that supports energy and fitness. # Product The featured product is Celsius Peach Vibe, a sparkling white peach energy drink. The ad showcases the canned beverage being consumed by a soccer player during and after his training. The product is presented as a refreshing and energizing drink for active individuals. The can design is prominently displayed, highlighting the flavor and branding. The ad implies that the drink enhances performance and provides hydration during physical activity. The product is shown being opened and consumed, addressing the purchase barrier of uncertainty about taste and usability. # Visual style The ad has a UGC feel with handheld camera work and quick cuts. The production quality is decent, with bright lighting and clear shots. The visual motifs include close-ups of the product and the soccer player's actions. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:16 [Upbeat music and cheering] Visual: 00:00–00:02 A young man with curly brown hair and light skin looks directly at the camera with a serious expression, then smiles. He is wearing a black and white soccer jersey and a silver chain. The background is a bright blue sky and green trees. The camera is handheld and shaky, creating a sense of immediacy. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Celsius Peach Vibe provides energy for an active lifestyle. # Benefits - Energy for active lifestyle # Features - Celsius Peach Vibe # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a soccer player using and enjoying the product. # Storyline - 00:00–00:02 00:00–00:02 A soccer player looks at the camera, smiles, and begins dribbling a soccer ball. - 00:02–00:03 00:02–00:03 The camera follows the soccer player as he dribbles the ball across the field. - 00:03–00:04 00:03–00:04 A close-up shot of three Celsius Peach Vibe cans is shown. - 00:04–00:08 00:04–00:08 The soccer player opens a can of Celsius Peach Vibe and takes a drink. - 00:08–00:11 00:08–00:11 The soccer player is shown sitting on a soccer ball, then performing a soccer kick. - 00:11–00:16 00:11–00:16 The soccer player is shown drinking Celsius Peach Vibe in front of a soccer net. - 00:16–00:18 00:16–00:18 The Celsius logo appears on a black background.

# Ad summary This ad promotes a shake-out run event hosted by Celsius Energy House, featuring Tyler Cameron and Becs Gentry. The event is scheduled for November 1st, 2025, at Industria Studios in Brooklyn, offering participants a chance to shake their legs out, refuel, and chill before a big race. # Brand positioning Celsius Energy House is presented as a lifestyle brand focused on fitness and energy. The brand aligns with an active lifestyle, promoting the values of physical activity, refueling, and relaxation. It positions itself as a supporter of athletes and active individuals, offering a space to prepare and recover before races. The brand positioning is both functional, providing energy and refueling, and emotional, associating with the excitement and preparation leading up to a big race. # Product The ad promotes an event called a "Shake-Out Run" hosted by Celsius Energy House. This event is designed for individuals participating in a race, providing them with an opportunity to shake their legs out, refuel, and chill before the main event. The event includes check-in and start times, a specific location at Industria Studios in Brooklyn, and is hosted by Tyler Cameron and Becs Gentry. The ad addresses the pre-race jitters and physical preparation needed before a big race, offering a solution to relax and prepare in a community setting. # Visual style The ad has a minimalist and modern visual style, using a black background with white and silver text to create a clean and high-contrast look. The stylized font for "SHAKE-OUT RUN" adds a dynamic and energetic feel, while the overall layout is simple and informative. The design is likely intended to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: SHAKE-OUT RUN # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pre-race jitters and physical preparation needed before a big race. "You're invited to come shake your legs out, refuel and chill before the big race." # Value propositions - Opportunity to prepare physically and mentally before a race - Chance to meet and interact with Tyler Cameron and Becs Gentry - Convenient location in Brooklyn # Benefits - Shake your legs out before the big race - Refuel before the big race - Chill before the big race # Features - Shake-Out Run event - Hosted by Tyler Cameron and Special Guest Becs Gentry - Location: Industria Studios, 39 N 5th Street Brooklyn - Date: Saturday November 1st, 2025 - Time: 10AM Check-In, 11AM Start # Call to action RSVP SHAKEOUT@CELSIUS-HOUSE.COM # Social proof - Hosted by Tyler Cameron and Special Guest Becs Gentry # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting the Celsius Energy House Shake-Out Run and providing event details. # Storyline - The ad begins by announcing the Celsius Energy House Shake-Out Run, immediately conveying the event's name and brand association. This is told from the brand's perspective, setting the stage for what's being promoted. - Next, the ad provides specific details about the event, including the date (Saturday November 1st, 2025), location (Industria Studios, 39 N 5th Street Brooklyn), and times (10AM Check-In 11AM Start). This information is presented from an informational perspective, ensuring potential attendees have all the necessary details. - The ad highlights that the event is hosted by Tyler Cameron and Special Guest Becs Gentry, adding a celebrity endorsement to attract more attendees. This is communicated from the brand's perspective, leveraging the hosts' popularity to enhance the event's appeal. - The ad extends an invitation to come shake your legs out, refuel, and chill before the big race, directly addressing the audience and offering a solution to pre-race jitters. This is from the brand's perspective, emphasizing the benefits of attending the event. - Finally, the ad provides an RSVP email address (SHAKEOUT@CELSIUS-HOUSE.COM), giving a clear call to action for those interested in attending. This is from the brand's perspective, facilitating registration and participation.

# Ad summary This ad promotes a 'Breathe & Stretch' event hosted by Kayla Jeter at Marsha P Johnson State Park on October 31st, 2025, sponsored by Celsius Energy House. # Brand positioning Celsius is presented as an energy drink brand that supports active and healthy lifestyles. By associating itself with a 'Breathe & Stretch' event, Celsius aims to position itself as a brand that promotes wellness and mindfulness in addition to physical activity. The brand aligns with values of fitness, health, and community engagement, pushing against the norms of purely performance-focused energy drink brands by emphasizing holistic well-being. # Product The ad promotes Celsius energy drinks by associating the brand with a 'Breathe & Stretch' event. The event is hosted by Kayla Jeter at Marsha P Johnson State Park on Friday, October 31st, 2025. Check-in begins at 10 AM, and the event starts at 11 AM. The event is positioned as a way to promote wellness and mindfulness, aligning with the brand's message of supporting active and healthy lifestyles. The ad addresses the purchase barrier of associating energy drinks with unhealthy lifestyles by promoting a wellness-focused event. # Visual style The ad has a minimalist visual style with a black background and white text. The typography is clean and modern, with a stylized font used for the 'BREATHE & STRETCH' text. The overall aesthetic is simple and straightforward, focusing on conveying information clearly and efficiently. # Hooks Headline: BREATHE & STRETCH # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting the Celsius Energy House and its association with the 'Breathe & Stretch' event. # Storyline - The ad starts by announcing the Celsius Energy House is hosting a 'Breathe & Stretch' event. This is intended to immediately grab the viewer's attention and set the stage for the event being promoted, told from the brand's perspective. - The ad then provides the date, location, and time for the event. This is intended to give the viewer all the necessary information to attend the event, told from the brand's perspective. - The ad mentions that the event is hosted by Kayla Jeter and provides an RSVP email address. This is intended to add credibility to the event and encourage viewers to sign up, told from the brand's perspective. - The ad concludes with the Celsius 'Live. Fit. Go.' slogan and logo. This is intended to reinforce the brand's message of supporting active and healthy lifestyles, told from the brand's perspective.

# Ad summary This ad features a soccer player holding a can of Celsius energy drink. The ad is likely targeted towards athletes or people who are interested in fitness and energy drinks. # Brand positioning Celsius is presented as a fitness-focused energy drink brand. The brand is associated with an active lifestyle and is positioned as a way to stay energized and fit. The brand aligns with values of performance and vitality, and it seems to ignore the category norms of sugary energy drinks by focusing on fitness and health. The brand aims to occupy the space of a healthy energy drink option for those who want to stay active and fit. # Product The product featured is Celsius Peach Vibe energy drink. It is packaged in a slim can. The drink is for people who want an energy boost while maintaining a healthy lifestyle. The ad highlights the Peach Vibe flavor. The product is presented as a way to stay energized and refreshed, especially for those engaged in physical activities. The ad addresses the purchase barrier of unhealthy energy drinks by positioning Celsius as a healthier alternative. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a straightforward product placement with a celebrity endorsement. The image treatment includes professional lighting and color grading. The typography is clean and legible. The style is native to social media, aiming for a high-design look to capture attention in-feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Peach Vibe flavor # Call to action None used. # Social proof - None used # Point of view - Brand: The entire image showcases the product and its association with a professional athlete, promoting the brand's image and product appeal. # Storyline - The ad features a soccer player holding a can of Celsius Peach Vibe energy drink. This is intended to associate the product with athletic performance and an active lifestyle. The audience is experiencing this from the brand's perspective, showcasing the product in the hands of a professional athlete.

# Ad summary This ad promotes a FitStop event featuring Celsius energy drinks and Orangetheory Fitness, with a DJ set by Side Quest, at the University of South Carolina on October 16th. # Brand positioning Celsius is presented as a fitness-oriented energy drink brand that aligns with an active and energetic lifestyle. The brand is associated with physical activity and fitness, as evidenced by its partnership with Orangetheory Fitness and the presence of athletic individuals in the ad. Celsius aims to occupy a space in the consumer's mind as a performance-enhancing beverage that supports workout routines and fitness goals. The brand promotes a lifestyle of health, energy, and physical activity, ignoring the norms of traditional sugary energy drinks and positioning itself as a healthier alternative. # Product The product featured is Celsius energy drink, which comes in a slim can. The cans are held by the people in the ad, emphasizing their association with fitness and energy. The ad does not explicitly state the drink's features or ingredients, but it implies that Celsius provides energy for workouts and physical activities. The drink is for people who are physically active and interested in fitness. The ad addresses the purchase barrier of needing energy for workouts by showcasing the drink in a fitness-related context. # Visual style The ad has a high-energy, promotional visual style. The production quality is polished, with professional photography and clear typography. The image treatment includes bright lighting and warm color grading. The typography is large and bold, designed to be easily scannable in-feed. # Hooks Headline: FITSTOP # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and promoting the event. # Storyline - The ad opens with a group of fit individuals holding Celsius cans, creating a sense of community and shared activity. This is included to show the product being enjoyed in a social and active setting, from the brand's perspective. - The ad then highlights the event details, including the date, time, location, and featured DJ. This is included to inform the audience about the event and encourage attendance, from the brand's perspective.

# Ad summary This ad showcases three flavors of Celsius Essentials energy drinks, emphasizing their role in supporting an active lifestyle. # Brand positioning Celsius is presented as a lifestyle energy drink brand that fuels active and fit lifestyles. The brand positions itself as an essential part of a consumer's daily routine, enabling them to 'Live. Fit. Go.' This positioning suggests a focus on functionality and performance, aligning with individuals who prioritize health, fitness, and an on-the-go lifestyle. The brand seems to ignore the category norms of sugary energy drinks, instead promoting a zero-sugar formula. # Product The ad features Celsius Essentials, an energy drink designed to provide essential performance benefits for an active lifestyle. The drink is highlighted as having zero sugar and comes in 16 fl oz (473ml) cans. Three flavors are showcased: Dragonfruit, Blue Crush, and Cherry Lime. The product is for individuals seeking an energy boost to support their fitness routines and active lifestyles. The ad emphasizes the drink's ability to fuel performance without the added sugar, addressing the purchase barrier of health-conscious consumers who want to avoid sugary energy drinks. # Visual style The ad features a clean and modern visual aesthetic with a focus on product presentation. The production quality is highly polished, with studio-shot lighting and attention to detail. The visual motifs include a gradient background, water droplets for a refreshing feel, and a glossy surface for added visual appeal. The typography is large and bold, ensuring scannability in the feed. The style contrasts with platform-native content, aiming to capture attention with its high-design look. # Hooks Headline: LIVE. FIT. GO.™ # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of wanting an energy boost without consuming sugar. # Value propositions - Energy plus essential performance: Provides the energy needed for an active lifestyle without the added sugar. # Benefits - Essential performance # Features - Zero sugar - Energy plus essential performance # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits while reinforcing the brand's identity and values. # Storyline - The ad opens with the Celsius logo and tagline 'Live. Fit. Go.', immediately establishing the brand's identity and core message. This sets the tone for an active and performance-driven lifestyle, told from the brand's perspective. - The focus shifts to the product showcase, featuring three flavors of Celsius Essentials energy drinks. This highlights the variety and options available to consumers, told from the brand's perspective. - The ad concludes with a visual emphasis on the product's key features, such as zero sugar and essential performance benefits. This reinforces the value proposition and addresses potential purchase barriers, told from the brand's perspective.

# Ad summary This ad promotes Celsius energy drinks, specifically the variety packs available at Sam's Club, with a limited-time offer of $6 off. # Brand positioning Celsius is presented as a zero-sugar energy drink that helps accelerate metabolism and burn body fat. The brand positions itself as a 'Live Fit' option, appealing to health-conscious consumers looking for an energy boost without the sugar. The brand pushes against the norms of traditional sugary energy drinks by offering a healthier alternative with essential energy and metabolism-boosting benefits. The brand positioning is both functional, highlighting the energy and fat-burning aspects, and emotional, aligning with a fit and active lifestyle. # Product The featured product is the Celsius Sparkling Variety Pack, an energy drink designed to provide essential energy, accelerate metabolism, and burn body fat. It is available in a variety of flavors, including Watermelon, Orange, and Mango Lemonade. The drink is sugar-free and comes in a 12 fl oz can. The ad addresses the purchase barrier of health concerns by emphasizing the zero-sugar content and the benefits of essential energy and metabolism acceleration. The product is for individuals seeking a healthier energy drink option to support their active lifestyle and fitness goals. # Visual style The ad has a clean and modern visual style with a focus on product visibility. The production quality is high, with studio-shot lighting and crisp imagery. The visual motif is a product showcase with a clear emphasis on the variety pack and individual flavors. The image treatment includes background removal and color grading to enhance the product's appeal. The typography is large and bold, ensuring scannability in the feed. The style is native to the platform, with a focus on clear messaging and visual appeal. # Hooks Headline: $6 OFF # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting an energy boost without the negative health effects of sugar. The ad shows the phrase 'ZERO SUGAR' to signal this frustration. # Value propositions - Zero sugar essential energy to accelerate metabolism and burn body fat # Benefits - Essential energy - Accelerated metabolism - Fat burning - Zero sugar # Features - SPARKLING - ESSENTIAL ENERGY - ACCELERATES METABOLISM - BURNS BODY FAT - ZERO SUGAR # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product, its benefits, and the promotional offer. # Storyline - The ad starts by highlighting a limited-time offer of '$6 OFF' to grab the viewer's attention and create a sense of urgency. The brand is telling the audience about a special promotion to encourage immediate action. - The ad then specifies that the offer is for 'CELSIUS. VARIETY PACKS' and is available 'AT Sam's club' to provide context and direct the viewer to the point of sale. The brand is informing the audience where they can find the product and take advantage of the offer. - The ad showcases the Celsius Sparkling Variety Pack and individual cans in Watermelon, Orange, and Mango Lemonade flavors to visually represent the product and its variety. The brand is showing the audience what the product looks like and the different flavor options available. - The ad includes product details such as 'SPARKLING,' 'ESSENTIAL ENERGY,' 'ACCELERATES METABOLISM,' and 'BURNS BODY FAT' to communicate the key benefits and features of the drink. The brand is highlighting the functional advantages of the product to persuade the viewer. - The ad includes the statement '*With moderate exercise' to provide a disclaimer and set realistic expectations for the product's benefits. The brand is managing expectations and ensuring transparency with the audience.

# Ad summary A man prepares for his workout by drinking Celsius energy drink. He is shown doing various exercises and drinking Celsius in between. # Brand positioning Celsius is presented as a fitness-focused energy drink that is essential for workouts. The brand aligns with an active and athletic lifestyle, promoting energy, accelerated metabolism, and body fat burning. Celsius positions itself as a functional beverage that enhances physical performance and helps individuals achieve their fitness goals. The brand aims to occupy the space of a performance-enhancing drink that supports an active lifestyle. # Product Celsius is a sparkling energy drink designed to provide essential energy, accelerate metabolism, and burn body fat. It is available in various flavors, including Grape Rush and Orange. The drink is marketed towards individuals who are physically active and looking to enhance their workout performance. The ad highlights that Celsius is a pre-workout drink that helps users push themselves harder during exercise, whether it's lifting weights, running, or doing sprints. The product addresses the need for sustained energy and metabolic support during physical activity, making it a worthwhile addition to a fitness routine. # Visual style The ad has a dynamic and energetic aesthetic, with quick cuts and a focus on movement. The production quality is polished, giving it a commercial feel. The pacing is fast, with cuts timed to the music and voiceover. # Hooks Spoken: Training day, start with a Celsius. You know the drill. Visual: 00:00–00:01: A man opens a metal locker in a locker room with blue and white walls. He is wearing a black tank top and black leggings. / 00:01–00:02: Close-up of the man's hand holding a can of Celsius Grape Rush. He brings the can to his mouth and takes a drink. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people need an energy boost to maximize their workout performance. # Value propositions - Celsius provides essential energy to enhance workout performance. - Celsius accelerates metabolism and burns body fat, supporting fitness goals. # Benefits - Enhanced workout performance - Sustained energy - Metabolic support # Features - Essential energy - Accelerates metabolism - Burns body fat # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a man who uses Celsius as part of his workout routine. # Storyline - 00:00–00:01 The ad begins with a man opening a locker in a gym setting. - 00:01–00:02 00:01–00:02: The man holds up a can of Celsius Grape Rush, takes a drink, and says, "Training day, start with a Celsius. You know the drill." - 00:02–00:05 00:02–00:05: The man is then shown doing various exercises, including using an elliptical, bench pressing, and running. - 00:05–00:09 00:05–00:09: The man continues his workout, running up stadium stairs. He then makes a heart shape with his hands and says, "After that, on the field or on the page, it's all about precision." - 00:10–00:12 00:10–00:12: The man holds up a can of Celsius Orange, takes a drink, and says, "Every rep, every sprint, pushing me closer to game day." - 00:12–00:14 00:12–00:14: The Celsius logo appears on a black background.

# Ad summary This ad promotes a pre-season celebration and mural reveal event for the Florida Panthers, hosted by Celsius at The Wharf. # Brand positioning Celsius is presented as a lifestyle brand focused on fitness and energy. The brand is associated with an active and energetic lifestyle, aligning with sports and events like the Florida Panthers pre-season celebration. By hosting the event, Celsius aims to position itself as a brand that supports and enhances an active lifestyle, appealing to consumers who value energy and fitness. # Product The ad promotes a pre-season celebration and mural reveal event for the Florida Panthers, hosted by Celsius at The Wharf. The event includes a mural reveal by artist Kyle Holbrook, a meet and greet with Aleksander "Sasha" Barkov, appearances by the Panthers Dancers, and a signed Panthers jersey raffle. The event is scheduled for Friday, September 19th, from 6 PM to 9 PM. The ad encourages people to RSVP at WHARFFTL.com. # Visual style The ad has a modern and energetic visual style, combining sports imagery with event promotion elements. The use of a dark blue background with palm frond accents gives it a tropical feel, while the inclusion of athletes and logos reinforces the brand partnerships. The overall design is clean and easy to read, with a focus on conveying key information quickly. # Hooks Headline: FLORIDA PANTHERS PRE-SEASON CELEBRATION & MURAL REVEAL # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The event offers a unique experience for Florida Panthers fans, combining art, sports, and entertainment. # Benefits - Opportunity to meet and greet a hockey player - Chance to see a mural reveal - Entertainment by Panthers Dancers - Opportunity to win a signed jersey # Features - Mural reveal by artist, Kyle Holbrook - Meet & greet with Aleksander "Sasha" Barkov - Panthers Dancers - Signed Panthers jersey raffle # Call to action RSVP AT WHARFFTL.COM # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting an event and encouraging attendance. # Storyline - The ad opens by announcing the event: "Florida Panthers Pre-Season Celebration & Mural Reveal." This is intended to immediately grab the attention of Florida Panthers fans and those interested in local events. The brand is telling the audience about the event. - The ad specifies the event details: "Friday, Sept 19th, From 6PM - 9PM." This provides essential information for those interested in attending. The brand is telling the audience the time and date of the event. - The ad highlights key attractions: "Official Panthers x Celsius, Mural Reveal by Artist, Kyle Holbrook, Meet & Greet with Aleksander 'Sasha' Barkov, Panthers Dancers, Signed Panthers Jersey Raffle." This builds excitement and provides reasons to attend. The brand is telling the audience what to expect at the event. - The ad concludes with a call to action: "RSVP at WHARFFTL.com." This prompts viewers to take the next step and secure their spot at the event. The brand is telling the audience how to attend the event.